How SURI // Sustainable Rituals Advertises on Meta

# Ad summary This ad promotes SURI electric toothbrushes and UV travel cases. The ad features a customer testimonial discussing the benefits of the product. # Brand positioning SURI is presented as a sleek and modern brand that prioritizes cleanliness and convenience. The brand differentiates itself by offering a sustainable alternative to traditional electric toothbrushes, focusing on design and functionality. SURI addresses the common issues of bathroom messiness and the need for travel-friendly hygiene solutions, positioning itself as a premium choice for those seeking a cleaner, more organized lifestyle. # Product The ad features SURI electric toothbrushes, highlighting their sleek design and functional benefits. These toothbrushes come with a stand that sticks to the mirror or wall, saving counter space and maintaining a clean look. The toothbrushes are available in multiple colors. Each toothbrush includes a UV travel case, making it convenient for travel and ensuring hygiene on the go. The ad emphasizes the clean feeling of the toothbrush on the mouth after use, addressing potential purchase barriers by showcasing the product's efficiency and convenience. # Visual style The ad has a clean, lifestyle-oriented aesthetic, reminiscent of user-generated content (UGC). The image features bright, even lighting, contributing to the crispness of the shot. The focus is sharp on the toothbrushes, emphasizing their design. The background is slightly blurred, adding depth. The overall style is modern and minimalist, aligning with the brand's emphasis on cleanliness and simplicity. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The problem the product solves is bathroom messiness and the unsanitary nature of traditional toothbrush stands: "he had one that was a floor stand and it would just collect water and grossness and make our bathroom look so messy." # Value propositions - Takes up both counter space - looks SO sleek and clean (linked to a space-saving feature) - Amazing for traveling (linked to a portable UV travel case) - How clean my mouth feels after (linked to the toothbrush itself) # Benefits - Takes up both counter space - looks SO sleek and clean - Amazing for traveling - How clean my mouth feels after # Features - Stand that sticks to the mirror/ wall - UV travel case # Call to action None used. # Social proof - "Last but not least I'll probably never shut up about these @discoversuri electric toothbrushes. I finally got one for mark also- he had one that was a floor stand and it would just collect water and grossness and make our bathroom look so messy. This has a stand that sticks to the mirror/ wall so it takes up both counter space - looks SO sleek and clean. It comes with a UV travel case so it's amazing for traveling AND I just love the actual toothbrush itself and how clean my mouth feels after. 10s all around I'm telling you" # Point of view - Customer: The point of view is from a customer who is sharing their experience and satisfaction with the SURI electric toothbrush in a testimonial format. # Storyline - The ad begins with a customer sharing her experience with SURI electric toothbrushes. The message conveys the customer's satisfaction and intent to continue using the product due to its design and functionality. This sets the stage for a positive product endorsement from a customer perspective. - The customer explains how she purchased a SURI toothbrush for someone else because his previous toothbrush was a floor model that collected water, made the bathroom look messy, and was unhygienic. This highlights the product's cleanliness and space-saving benefits compared to traditional floor stand toothbrushes, addressing a common issue from the customer's point of view. - The customer notes that the SURI toothbrush has a stand that sticks to the mirror or wall to save counter space and looks sleek and clean. She also notes that it comes with a UV travel case. This reinforces the product's design advantages and hygiene features, from the customer’s point of view. - The customer expresses her overall satisfaction with the toothbrush and how clean it makes her mouth feel. This reinforces the product’s effectiveness and positive user experience, from the customer’s point of view.

# Ad summary This ad uses a split screen to show a man waking up, brushing his teeth with a BURST toothbrush, and doing a crossword puzzle. # Brand positioning BURST Oral Care is presented as a modern oral hygiene brand that fits seamlessly into a stylish, design-conscious lifestyle. The brand emphasizes simplicity and aesthetic appeal, offering sleekly designed electric toothbrushes in muted colors. BURST aims to occupy a space in the consumer's mind as a brand that values both functionality and visual appeal, aligning with a lifestyle that appreciates minimalist design and self-care. The brand pushes against the norm of purely functional oral care products by focusing on the aesthetic experience of using their products. # Product The BURST toothbrush is a sleek, electric toothbrush designed for daily oral hygiene. It features a slim, cylindrical handle in a muted blue-gray color. The toothbrush is shown being used in a modern bathroom setting, emphasizing its seamless integration into a stylish lifestyle. The ad highlights the toothbrush's design and aesthetic appeal, suggesting it is a product that is both functional and visually pleasing. The toothbrush is presented as a desirable item for individuals who value design and self-care. # Visual style The ad has a warm, inviting aesthetic with soft lighting and muted colors. The editing style is smooth with static shots and slow transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a relaxed rhythm that matches the calm morning routine being depicted. # Hooks Visual: 00:00–00:01 Top: A man with short brown hair is in bed, reaching for his phone on a wooden nightstand with a mushroom lamp. The bedding is a muted orange color. Middle: A hand holds a blue-gray BURST toothbrush. The background is a blurred, light-colored kitchen counter. Bottom: Orange juice is being poured from a glass pitcher into a small glass with a white floral pattern. A wooden tray with oranges and a newspaper are on the table. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows a man going through his morning routine. # Storyline - 00:00–00:01 00:00–00:01 The top of the split screen shows a man waking up and reaching for his phone on the nightstand. The middle shows a hand holding a BURST toothbrush. The bottom shows orange juice being poured into a glass. - 00:01–00:04 00:01–00:04 The top of the split screen shows the man getting out of bed. The middle shows a hand holding the BURST toothbrush. The bottom shows orange juice being poured into a glass. - 00:04–00:07 00:04–00:07 The top of the split screen shows the man making his bed. The middle shows a hand holding the BURST toothbrush. The bottom shows orange juice being poured into a glass. - 00:07–00:12 00:07–00:12 The top of the split screen shows the man making his bed. The middle shows toothpaste being applied to the BURST toothbrush. The bottom shows a hand working on a crossword puzzle.

# Ad summary This ad for SURI electric toothbrushes features a woman using the product and highlights the brand's high rating and positive reviews. # Brand positioning SURI is presented as a top-rated electric toothbrush brand, emphasizing its quality and customer satisfaction through a 4.7/5 rating and Trustpilot endorsement. The brand aims to occupy a space in the consumer's mind as a reliable and effective choice in oral care. The ad promotes a lifestyle of daily self-care and well-being, suggesting that even small routines like brushing can positively impact one's day. SURI aligns with the category norm of promoting oral hygiene but differentiates itself through its high ratings and customer trust. The brand positioning is both functional (effective toothbrush) and emotional (improving one's day). # Product The product featured is a SURI electric toothbrush, designed for daily oral hygiene. The toothbrush is shown in use, with a woman brushing her teeth. The ad highlights that using the toothbrush for "two minutes" can improve one's day, suggesting a quick and effective routine. The USPs are implied through the high rating (4.7/5) and Trustpilot endorsement, indicating reliability and customer satisfaction. The use occasion is a daily teeth-brushing routine. The ad addresses the purchase barrier of skepticism by showcasing positive ratings and reviews, building trust in the product's effectiveness. # Visual style The ad has a clean and minimalist visual style with a focus on the product in use. The production quality appears to be high, with professional lighting and a shallow depth of field. The image treatment includes a warm color grade, creating a soft and inviting feel. The typography is clean and legible, and the layout is simple and easy to scan. The overall style is modern and approachable, designed to appeal to a health-conscious audience. # Hooks Headline: Two minutes can make your day. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may feel that they don't have enough time for self-care, but that brushing with SURI is a quick and easy way to improve their day. "Two minutes can make your day." # Value propositions - Top-rated electric toothbrush (4.7/5, Trustpilot) for a quick and effective daily routine. # Benefits - Two minutes can make your day. # Features - Electric Toothbrush # Call to action Shop now → # Social proof - #1 Electric Toothbrush. Rated 4.7/5. ★ Trustpilot # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product, positive ratings, and call to action. # Storyline - The ad opens by establishing the brand's credibility, highlighting that SURI is the "#1 Electric Toothbrush" with a rating of 4.7/5 and endorsement from Trustpilot. This is intended to immediately build trust and signal quality from the brand's perspective. - The ad transitions to a benefit statement, claiming that "Two minutes can make your day." This message is from the brand and aims to connect the act of brushing with a positive emotional outcome, suggesting that the product can improve the customer's overall well-being. - The ad concludes with a "Shop now" call to action, encouraging viewers to purchase the product. This is from the brand and is intended to drive immediate sales by providing a direct path to purchase.

# Ad summary This ad for the Suri sustainable electric toothbrush uses a split screen to show a woman waking up, brushing her teeth, and making coffee. The ad highlights the brand's focus on sustainability and a better morning routine. # Brand positioning Suri is presented as a sustainable and eco-conscious brand that offers an alternative to traditional plastic toothbrushes. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, environmentally friendly oral care products. The brand aligns with values of sustainability, simplicity, and a modern, conscious lifestyle. Suri pushes against the norms of disposable plastic toothbrushes by offering a recyclable and aesthetically pleasing electric toothbrush. The brand positioning is both functional, emphasizing the product's performance and sustainability, and emotional, appealing to consumers who value environmental responsibility and a better morning routine. # Product The Suri sustainable electric toothbrush is presented as an eco-friendly alternative to traditional plastic toothbrushes. It features a sleek, minimalist design with a focus on sustainability. The toothbrush is shown in a light green color. The brush heads are recyclable, and the overall design emphasizes durability and reduced environmental impact. The product is for individuals who are environmentally conscious and looking for sustainable alternatives in their daily routines. The ad highlights the product's ability to fit seamlessly into a modern, eco-friendly lifestyle, making it worth trying for those seeking to reduce their plastic consumption. # Visual style The ad has a clean, minimalist aesthetic with warm, natural lighting. The editing style uses quick cuts to transition between scenes, creating a sense of a fast-paced morning routine. The production quality is polished, giving it a commercial feel while still maintaining a UGC vibe. The pacing is consistent, with cuts timed to the music beats. The split screen is a recurring visual motif, emphasizing the different aspects of the morning routine. # Hooks Spoken: 00:00–00:14: Some mornings hit different. Text overlay: 00:01–00:14 Some mornings hit different. Visual: 00:00–00:02: A split screen shows three scenes. Top: A woman with dark hair sleeps in a bed with lavender sheets in a room with warm lighting. Middle: A woman with dark hair and bangs wearing a white patterned pajama top brushes her teeth in a bathroom with orange tiling. A green toiletry bag and white electric toothbrush base sit on the counter. Bottom: A person wearing a cream sweater pours water from a black kettle into a white pour-over coffee maker. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a frustration with the environmental impact of traditional plastic toothbrushes, which contribute to plastic waste and pollution. # Value propositions - Sustainable oral care: Reduce your environmental impact with a recyclable electric toothbrush. - Better mornings: Start your day with a product that aligns with your values and enhances your routine. # Benefits - Eco-friendly alternative to traditional plastic toothbrushes - Fits seamlessly into a modern, eco-friendly lifestyle # Features - Sustainable electric toothbrush - Recyclable brush heads # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer showcasing their morning routine and use of the product. # Storyline - 00:00–00:02 The ad opens with a split screen showing three different scenes: a woman sleeping in bed, a woman brushing her teeth in the bathroom, and someone making coffee. - 00:02–00:07 The split screen continues, showing the woman getting out of bed, brushing her teeth, and pouring coffee into a mug. - 00:07–00:13 The split screen continues, showing the woman making her bed, brushing her teeth, and drinking coffee while smiling. - 00:13–00:16 The ad transitions to a close-up shot of the Suri toothbrush being held by the woman, with the brand name "SURI" appearing in large, bold letters.

# Ad summary This ad showcases the Suri sustainable sonic toothbrush through an unboxing and product demonstration. The ad highlights the brand's commitment to plant-based materials and features like the magnetic mirror mount and travel case. The ad is shot in a simple, aesthetically pleasing style, targeting environmentally-conscious consumers who value design and functionality in their personal care products. # Brand positioning Suri is presented as a sustainable and stylish oral care brand that positions itself as an eco-conscious alternative to traditional electric toothbrushes. The brand is focused on reducing waste by using plant-based materials. Suri aims to occupy the space of responsible luxury, offering a product that is both good for the planet and aesthetically pleasing. The brand promotes a lifestyle of mindful consumption, aligning with values of environmental stewardship and sleek, modern design. Suri sets itself apart from typical oral care brands by emphasizing sustainability and design. # Product The Suri sustainable sonic toothbrush is highlighted as a modern oral care product that is designed to be both effective and environmentally friendly. The toothbrush features a plant-based brush head cover, a magnetic mirror mount, and a wireless charging stand. It comes with a travel clean and charge case, making it convenient for on-the-go use. The product’s USPs include its sustainable materials, sleek design, and functional accessories, which address purchase barriers related to environmental impact and convenience. The Suri toothbrush is worth trying for consumers seeking an eco-friendly and stylish alternative to traditional electric toothbrushes, the ad tells the viewer. # Visual style The ad has a polished, clean aesthetic with natural lighting, giving it a high-end feel. The editing style consists of static shots with smooth transitions. The production quality is high, resembling a professional commercial, which supports the intended tone of responsible luxury. The pacing is slow and deliberate, allowing viewers to appreciate the design and features of the product. There is no audio-visual sync as the visuals are simply showcasing the product. # Hooks Text overlay: 00:00–00:03 @discoversuri / 00:00–00:03 plant based brush head cover / 00:00–00:03 magnetic mirror mount / 00:00–00:03 wireless charging stand / 00:00–00:03 travel clean & charge case / 00:00–00:03 sonic toothbrush / 00:00–00:03 more info Visual: 00:00–00:02: A hand with neutral nail polish holds a long, white rectangular case in front of an open cardboard box with pink interior packaging. The box contains a small instruction pamphlet. Behind the box is a wooden counter and a small section of a mirror. The text overlay includes the Suri brand handle and a list of product features. # Funnel stage Top of funnel (Awareness) # Pain points Consumers feel guilty about the environmental impact of disposable plastic toothbrushes and other oral care products. This is signaled by highlighting 'plant based' materials and eco-friendly design. # Value propositions - Sustainable oral care: Combines eco-friendly materials with modern design. - Convenience and Style: Offers functional accessories like a magnetic mirror mount and travel case. # Benefits - Eco-friendly materials - Convenient charging and storage - Modern design # Features - Plant based brush head cover - Magnetic mirror mount - Wireless charging stand - Travel clean & charge case - Sonic toothbrush # Call to action more info # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone unboxing and showcasing the product, creating a relatable and personal experience. # Storyline - 00:00–00:02 The ad begins with a close-up of the Suri toothbrush's packaging. The perspective is from someone unboxing the product, showing the sleek design and brand messaging. This aims to create initial interest and anticipation for the product. - 00:02–00:08 The hand opens the case to reveal the red Suri toothbrush inside. This shows the color options and design details. The presentation focuses on visual appeal and tactile experience.

# Ad summary This image ad promotes a product that sanitizes your toothbrush with hospital-grade UV-C technology. The ad is designed to instill fear of germs and offer a practical, portable solution. # Brand positioning This ad implies that the featured brand prioritizes advanced hygiene and health. By focusing on 'hospital-grade' technology, the brand aims to be seen as superior in sanitation and provides solutions for health-conscious consumers. The emphasis on portability suggests that the brand understands the need for maintaining cleanliness in various environments, positioning itself as a reliable partner for on-the-go hygiene. # Product The product being advertised is a portable toothbrush sanitizer utilizing hospital-grade UV-C technology. The device is designed to sanitize toothbrushes to eliminate germs. It is meant for anyone looking to ensure their toothbrush is clean, regardless of location, as it is portable. The key feature highlighted is the use of UV-C technology, which addresses the worry of brushing with a contaminated toothbrush. The primary reason the consumer should buy this product is for the cleanliness it offers, effectively removing 'yesterday's germs' from their toothbrush bristles. # Visual style The ad employs a clean, minimalist aesthetic with a focus on the product. The deep black background contrasts sharply with the vibrant purple and red of the toothbrush and UV-C light, drawing the eye to the central product. The lighting is dramatic, emphasizing the UV-C technology with a bright, futuristic glow. This creates a sense of cleanliness and modernity. The overall effect is high-quality and polished, which enhances the product’s appeal by highlighting its innovative features and hygienic benefits. # Hooks Headline: Don't brush with yesterday's germs. # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the fear of germs on toothbrushes, using the phrase 'yesterday's germs' to highlight the potential for contamination and the need for a solution. # Value propositions - Hospital-grade UV-C technology to sanitize your brush on the go. # Benefits - Sanitize your brush with hospital-grade UV-C technology. Wherever you are. # Features - hospital-grade UV-C technology # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is communicated from the brand's perspective, highlighting a problem and showcasing the brand's solution to it. # Storyline - The ad starts with a statement about germs, aiming to instill concern. It speaks from a generalized, health-focused perspective, using 'yesterday's germs' to suggest that uncleaned toothbrushes are immediately contaminated. - The ad transitions to the brand positioning itself as a solution to this concern, offering reassurance through advanced technology. This part of the story shifts from a generalized worry to the brand as the answer, promising hospital-grade cleanliness. - The story concludes with an emphasis on accessibility, reinforcing the practicality of the product. The ad highlights the product's convenience, addressing potential concerns about usability, location, or usage.

# Ad summary This ad uses a split screen to show the morning routines of two different people. The top screen shows a man waking up and using a toothbrush, while the bottom screen shows a man doing a crossword puzzle. # Brand positioning The brand is presented as a modern and essential part of a daily routine. It aligns with a lifestyle that values simplicity and efficiency, fitting seamlessly into the morning rituals of its users. The brand positioning is functional, focusing on the practical benefits of its products in enhancing everyday life. # Product The product featured is a sleek, electric toothbrush designed for daily oral hygiene. It is shown being used as part of a morning routine, fitting seamlessly into the user's daily life. The toothbrush is portrayed as an essential tool for maintaining oral health, appealing to individuals who value efficiency and simplicity in their personal care routine. # Visual style The ad has a warm and inviting aesthetic, with soft lighting and muted colors. The editing style is smooth, with slow transitions between shots. The production quality is high, giving the ad a polished and professional feel. The pacing is slow and deliberate, creating a sense of calm and relaxation. # Hooks Spoken: 00:00–00:14 Only morning people will get this. Text overlay: 00:00–00:14 Only morning people will get this. Visual: 00:00–00:02: The top third of the screen shows a man in bed reaching for his phone on a nightstand. The room is lit by a warm lamp, and the bedding is a muted orange color. / 00:00–00:02: The middle third of the screen shows a man with short brown hair and a light beard, wearing a beige robe. He looks directly at the camera with a neutral expression. / 00:00–00:02: The bottom third of the screen shows a wooden table with a newspaper, a glass, a pitcher of orange juice, and several oranges. The lighting is warm and inviting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The electric toothbrush is a modern and essential part of a daily routine. # Benefits - Clean teeth - Healthy gums # Features - Electric toothbrush # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows the morning routines of two different people. # Storyline - 00:00–00:02 The ad opens with a split screen showing two different morning routines. - 00:00–00:02 The top screen shows a man waking up and reaching for his phone on the nightstand. - 00:02–00:04 The middle screen shows a hand holding the toothbrush. - 00:02–00:04 The bottom screen shows a hand pouring orange juice into a glass. - 00:04–00:06 The top screen shows the man making his bed. - 00:06–00:08 The middle screen shows a hand putting toothpaste on the toothbrush. - 00:06–00:08 The bottom screen shows a man doing a crossword puzzle. - 00:08–00:10 The top screen shows the man brushing his teeth in the mirror. - 00:10–00:12 The bottom screen shows the man drinking orange juice and doing the crossword puzzle. - 00:12–00:14 The top screen shows the man walking out of the bedroom. - 00:12–00:14 The bottom screen shows the man continuing to do the crossword puzzle.

# Ad summary A woman unboxes and displays the Suri sustainable sonic toothbrush in its limited-edition Canyon Sunrise color, available exclusively at Target. She highlights the packaging and contents, noting the UV cleaning case and her excitement to try it. # Brand positioning Suri is presented as a brand that rethinks oral care with a focus on sustainability and design. The brand offers sonic toothbrushes with recyclable plant-based heads and an aluminum body engineered for what comes after. Their brand position focuses on transforming a routine into a ritual, positioning itself in the premium oral care market by combining eco-consciousness with functional and aesthetic appeal. # Product The Suri sonic toothbrush is a sustainable electric toothbrush that features recyclable, plant-based brush heads and a durable aluminum body. The toothbrush comes with a UV cleaning case designed to kill 99.9% of bacteria on the brush head in just one minute. The ad highlights the new limited edition Canyon Sunrise color, available exclusively at Target. The packaging emphasizes that the toothbrush removes 100% more plaque than a manual toothbrush. The product is designed with both performance and environmental impact in mind, offering a sleek and effective approach to oral hygiene. # Visual style The ad has a casual, UGC style, with a slightly shaky camera and natural lighting. The editing consists of static shots and smooth transitions. The production quality is a hybrid of UGC and polished commercial, supporting the authentic and enthusiastic tone. The pacing is consistent, with a moderate tempo. The visual style aligns with the tone of a social media product review. # Hooks Spoken: 00:00–00:12 Female 1: excited to try @discoversuri sonic toothbrush with UV cleaning case have heard such good things & love this new color canyon sunrise exclusively @target! Text overlay: 00:00–00:12 excited to try @discoversuri sonic toothbrush with UV cleaning case have heard such good things & love this new color canyon sunrise exclusively @target! / 00:00–00:12 🔗 get yours here Visual: 00:00–00:01 A Suri product box sits in a bathroom setting. The Suri box is light pink with the toothbrush visible in the packaging. The foreground also shows part of an open shipping box. The background features a white tiled wall and a wooden countertop. The camera is slightly shaky. / 00:01–00:02 The box is picked up and tilted in the creator's hand. / 00:02–00:03 The creator’s hand rotates the box so the front is visible. / 00:03–00:04 The box continues to be displayed. / 00:04–00:05 The creator turns the box in their hand to show the side with product details. / 00:05–00:06 Creator displays box. / 00:06–00:07 The creator displays the back of the box which lists ingredients and details. / 00:07–00:08 The camera zooms in to show the text and images on the back of the box. / 00:08–00:09 The creator rotates the box to show all sides again. / 00:09–00:10 Creator displays the box and all other items in the box. / 00:10–00:11 The creator shows the front of the product box again. / 00:11–00:12 Final shot displaying the box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The new Canyon Sunrise color is available exclusively at Target, making it a unique and desirable product. # Benefits - clean toothbrush - removes 100% more plaque # Features - sonic toothbrush - UV cleaning case - new color canyon sunrise exclusively @target # Call to action None used. # Social proof - excited to try @discoversuri sonic toothbrush with UV cleaning case have heard such good things – Female 1 (Customer) # Point of view - Customer 100% – Communicated through selfie-style framing and casual, conversational tone. # Storyline - 00:00–00:01 The ad opens with the shot of a Suri product box in front of a bathroom counter and tiled wall. - 00:01–00:12 00:01–00:12 The creator displays all sides of the Suri product box while describing her excitement to try Suri toothbrushes, mentioning the UV cleaning cases and exclusive Canyon Sunrise color at Target. The creator conveys enthusiasm and positions the product as a sought-after item that she is trying for the first time. This opening is from the customer's point of view, creating an authentic feel.

# Ad summary This ad showcases a woman on a rooftop using a pink SURI toothbrush. The ad emphasizes the brand's new 'Canyon Sunrise' brush color and its ability to provide minty breath and a sunrise flush all day. # Brand positioning SURI is presented as a brand that aligns with beauty and self-care. The brand values are positioned as fresh breath and a 'sunrise flush' throughout the day, aligning with a routine of daily personal care. The brand stands out with its focus on color, specifically promoting a 'Canyon Sunrise' color for its toothbrushes, suggesting an innovative approach to oral hygiene that integrates aesthetic appeal. The brand seems to be targeting an audience that appreciates both functional benefits and aesthetic qualities in their personal care products, with a positioning that is both functional (minty breath) and emotional (sunrise flush). # Product The featured product is a pink SURI electric toothbrush, specifically in the 'Canyon Sunrise' color. The toothbrush is highlighted for providing 'minty breath' and a 'sunrise flush' that lasts all day. The product comes in a sleek, elongated case, which is shown being held up to a mirror as if being used as makeup. The toothbrush is for users who want to maintain fresh breath and a vibrant appearance throughout the day. The key selling points include the distinctive color, the promise of all-day freshness, and its aesthetic alignment with personal care and beauty routines. # Visual style The ad has a casual UGC feel. The editing style includes quick cuts and split screens to keep the visuals dynamic. The production quality is polished enough to look professional but retains a natural, unfiltered aesthetic. The ad maintains a consistent pace with cuts timed to the music. The visual motifs include split-screen elements, a focus on the product's color, and scenes shot outdoors at sunrise or sunset to emphasize the 'sunrise flush'. # Hooks Text overlay: 00:00–00:07: Minty breath and sunrise flush / 00:00–00:07: lasting all day with @discoversuri / 00:00–00:07: their new brush colour Canyon Sunrise / 00:00–00:07: speaks to my soul 🇪🇸 Visual: 00:00–00:05: A woman with long reddish-brown hair, wearing a tan blazer, stands on a rooftop with a cityscape visible in the background under a clear sky. She is applying makeup with a brush to her right cheek. Her expression is focused. In the top right corner, there is a smaller inset split-screen of the same woman, shot from the waist up, holding a white toothbrush case with a pink toothbrush in it up to her lips in front of a mirror. The inset is framed by an indoor environment with a cream wall, a framed picture, and baseboard molding. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Canyon Sunrise brush color and lasting fresh breath provide minty breath and a sunrise flush all day, combining aesthetics with oral hygiene. # Benefits - Minty breath and sunrise flush lasting all day # Features - New brush colour Canyon Sunrise # Call to action None used. # Social proof - "speaks to my soul" – Female 1 (Customer) # Point of view - Customer 100% – The ad is shown from the perspective of a customer using and showcasing the product as part of her daily routine. # Storyline - 00:00–00:05 The ad opens with a woman on a rooftop applying makeup. - 00:00–00:05 Concurrently, in a smaller split-screen inset, she is shown holding the toothbrush case as if applying lipstick in the mirror, juxtaposing the use of the toothbrush with applying makeup. - 00:05–00:07 The ad transitions to a closer shot of the toothbrush in its case against the skyline, highlighting the 'Canyon Sunrise' color.

# Ad summary This ad features the SURI electric toothbrush. The product is shown being unboxed and described as being an electric toothbrush for people who don't need extra features. The ad closes with the call to action to shop now. # Brand positioning The brand SURI aims to occupy a space in the consumer's mind as a provider of simple, high-quality electric toothbrushes without unnecessary features. It positions itself as an alternative to the standard electric toothbrush market. SURI aligns with a modern and minimalist lifestyle, emphasizing practical design and sustainability. It pushes against the norm of feature-heavy electric toothbrushes by focusing on essential functionality. The brand positioning is functional, highlighting performance, simplicity, and a design that complements the bathroom aesthetic. The brand has a minimalist design aesthetic. # Product The SURI electric toothbrush is a minimalist electric toothbrush designed for individuals who want a simple and effective cleaning experience without unnecessary features. The toothbrush comes in a streamlined design with a focus on essential functionality. It is designed to provide a clean you'll feel every morning, with a battery power that lasts for weeks, and a design worthy of your bathroom. The product comes in a minimal cardboard box, and has a charging base. # Visual style The ad has a polished, clean aesthetic with soft, natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, resembling a commercial with a focus on showcasing the product in a favorable light. The pacing is slow and steady, allowing viewers to read the text overlays and appreciate the product's design. # Hooks Text overlay: 00:00–00:12 This toothbrush isn't for everyone. When every electric toothbrush looks the same and talks about features you don't need, we chose to make create one with what you do need: / 00:00–00:12 A clean you'll feel every morning, battery power that lasts for weeks, and design worthy of your bathroom. / 00:00–00:12 Nothing extra. Visual: 00:00–00:02 A pair of tan-skinned hands is holding a charcoal-colored SURI electric toothbrush against a blurred backdrop of a white wall and light-colored wooden table. Text overlays dominate the frame, with the toothbrush held slightly below the center. The toothbrush is displayed in a portrait-oriented shot. / 00:02–00:04 A pair of tan-skinned hands is holding a charcoal-colored SURI electric toothbrush against a blurred backdrop of a white wall and light-colored wooden table. Text overlays dominate the frame, with the toothbrush held slightly below the center. The toothbrush is displayed in a portrait-oriented shot. / 00:04–00:06 The shot shows the pair of tan-skinned hands revealing the charcoal-colored SURI electric toothbrush in its cardboard packaging against a blurred backdrop of a white wall and light-colored wooden table. Text overlays dominate the frame, with the toothbrush held slightly below the center. The toothbrush is displayed in a portrait-oriented shot. / 00:06–00:08 The shot shows the pair of tan-skinned hands revealing the charging base in its cardboard packaging against a blurred backdrop of a white wall and light-colored wooden table. Text overlays dominate the frame, with the toothbrush held slightly below the center. The charging base is white. The base is displayed in a portrait-oriented shot. / 00:08–00:11 The shot shows the pair of tan-skinned hands revealing the charging base in its cardboard packaging against a blurred backdrop of a white wall and light-colored wooden table. Text overlays dominate the frame, with the toothbrush held slightly below the center. The charging base is white. The base is displayed in a portrait-oriented shot. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the frustration of consumers who find electric toothbrushes to be too feature-heavy and identical in appearance, as stated in the ad: "When every electric toothbrush looks the same and talks about features you don't need..." # Value propositions - Minimalist design - Essential functionality - Nothing extra # Benefits - A clean you'll feel every morning - Design worthy of your bathroom # Features - Battery power that lasts for weeks # Call to action None used. # Point of view - Brand 100% – The ad is told from the perspective of the brand through text overlays. # Storyline - 00:00–00:11 The ad opens with a shot of hands unboxing a product while text overlays describe the featured product. - 00:11–00:14 The product is shown in-hand as the brand name is revealed.

# Ad summary An image ad promoting Suri toothbrushes. The ad features a woman holding the product while sharing a testimonial about her dentist praising her teeth. # Brand positioning Suri is presented as a brand that promotes oral health through its electric toothbrush. The brand emphasizes the effectiveness of its toothbrush. The brand positions itself as a high-quality brand that is dentist-approved. # Product The product being advertised is the Suri electric toothbrush. The Suri toothbrush is designed to improve dental hygiene. The toothbrush is held by a woman in the ad. The handle of the toothbrush has the brand name "SURI" printed on it. # Visual style The ad has a user-generated content (UGC) style, with a casual and unpolished aesthetic. The image is brightly lit, and the colors are soft and muted. The overall effect is clean and modern. # Hooks Headline: Oh by the way... # Funnel stage Middle of funnel (Consideration) # Pain points Ineffective oral hygiene routines. # Value propositions - Dentist praises the user's teeth as the best she's seen all week, implying that the Suri toothbrush leads to exceptional oral hygiene. # Benefits - Dentist-approved - Improves dental hygiene # Features - Electric toothbrush # Call to action None used. # Social proof - "My dentist said my teeth were the best she'd seen all week. I told her it was down to my Suri toothbrush." # Point of view - Brand: Top caption ("Oh by the way...") is a casual way to grab attention and introduce the product testimonial. - Customer: The bottom text shares a dentist's positive feedback and credits the Suri toothbrush, offering a firsthand account of its effectiveness. # Storyline - The ad begins with an offhand statement "Oh by the way..." to grab the viewer's attention and set a casual, conversational tone from the brand's perspective. - The ad then transitions into a testimonial from the customer, who shares that her dentist praised her teeth as the best she'd seen all week. This builds credibility and trust by highlighting the product's effectiveness through an external source. - The customer then attributes the praise from her dentist to her Suri toothbrush, highlighting the toothbrush's impact on her oral health. This reinforces the product's value and encourages viewers to consider it as a solution for their own dental hygiene needs.

# Ad summary This ad showcases a woman's daily morning ritual of brushing her teeth with the SURI toothbrush. It highlights her commitment to maintaining her oral hygiene wherever she is. # Brand positioning SURI is a brand that offers sustainable oral care products, specifically electric toothbrushes. The ad promotes the brand as aligning with an active and adventurous lifestyle, emphasizing that oral hygiene can be maintained anywhere. The brand is positioned for consumers who value both personal care and environmental consciousness, offering a solution that is both effective and eco-friendly. SURI encourages users to adopt a daily ritual that seamlessly integrates into their mobile lifestyles, as well as helping the planet. # Product The SURI electric toothbrush is a sustainable oral care product designed for individuals who prioritize eco-friendliness and portability. As showcased in the ad, the product is compact, comes with a sleek travel case, and is available in multiple colors, including pink and red. The toothbrush is intended for daily use, and the ad highlights its suitability for active lifestyles, as well as a good product for the planet. The ad shows the product being used in diverse outdoor settings, reinforcing its portability and convenience. # Visual style The ad has a natural, UGC feel, with bright, natural lighting and outdoor settings. The editing style includes quick cuts, split screens, and occasional static shots. The production quality leans toward a hybrid approach, with some polished elements mixed with the raw, unedited vibe of UGC. The visual motifs include split screens with nature, showing the toothbrush as a travel companion. The pacing is moderate, with roughly 10 cuts per minute, creating a sense of activity and rhythm. Product actions are not explicitly timed to the music beats, but there is an overall sense of audio-visual cohesion. # Hooks Spoken: 00:00–00:01: Good morning. Text overlay: First thing I do Visual: 00:00–00:01: Medium, selfie-style shot of a young woman holding a red electric toothbrush, smiling as she records in front of a mirror. The background includes a wood door and white trim. # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the frustration of maintaining oral hygiene while traveling or on the go. It addresses the problem of inconsistent routines and the need for a portable solution. # Value propositions - Maintain your daily ritual wherever you are - Keep your mouth clean while helping the planet # Benefits - Maintains oral hygiene on the go - Easy to integrate into active lifestyles - Fits seamlessly into daily routines - Good product for the planet # Features - Electric toothbrush - Portable design - Sleek travel case # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented through the eyes and experience of a customer, demonstrating how the product integrates into her daily routine and lifestyle. # Storyline - 00:00–00:01 The ad opens with a cheerful greeting from the creator before she starts her morning routine. - 00:01–00:03 00:01–00:03: The text overlay "First thing I do" appears as the creator brushes her teeth indoors, in front of a bright window. This beat establishes brushing with SURI as an essential daily ritual. - 00:03–00:06 00:03–00:06: The creator brushes her teeth outdoors near a cliff in the desert. This shift to an outdoor setting shows how the toothbrush fits into her active lifestyle. - 00:06–00:08 00:06–00:08: A quick shot shows the brand's green hand lotion standing in front of a desert background. Then there's a still shot of a pink and red SURI toothbrush. - 00:08–00:11 00:08–00:11: "Wherever I wake up" text is shown, emphasizing the toothbrush's portability. The creator is shown standing next to a cliff in the desert. - 00:11–00:17 00:11–00:17: The text "same ritual" appears as the creator brushes her teeth outdoors in front of yellow flowers, reinforcing the consistent morning routine wherever she is. Other scenes highlight desert flora and geography. - 00:17–00:21 00:17–00:21: The text "same intention" appears as the creator is laying down in front of a cliff. A smaller scene shows the creator brushing. - 00:21–00:24 00:21–00:24: Close up of the creator's face with the text overlay "SURI :)".

# Ad summary This ad promotes the Spotlight Oral Care toothbrush, showing it matching the makeup of the influencer. The ad uses a split-screen effect with a person doing their makeup in the main frame, while a smaller screen shows them brushing their teeth. The ad ends with a close-up of the toothbrush. # Brand positioning Spotlight Oral Care is presented as a beauty-conscious brand that aligns oral hygiene with broader lifestyle aesthetics. The brand promotes the idea that oral care products can be both effective and visually appealing, fitting seamlessly into a consumer's daily routine. The brand challenges the norm that oral care products must be strictly utilitarian by offering products that are fashionable and match personal style, positioning itself as a beauty-focused oral care brand that values both functionality and aesthetic coordination. # Product The product is a Spotlight Oral Care toothbrush, shown in the color hot pink, in a white holder. It is for people who care about their personal appearance. The ad emphasizes the aesthetic aspect of the toothbrush, specifically its color, and implies that it can be a part of one's overall look. The product is shown in its case, highlighting its portability and convenience. # Visual style The ad has a casual aesthetic with natural lighting, resembling user-generated content. The editing is simple, with a split-screen effect and a zoom. The pacing is slow, corresponding with the tempo of the music. # Hooks Text overlay: 00:00–00:06 when your makeup matches your toothbrush 🇪🇸 Visual: 00:00–00:05 A split-screen shows a person applying makeup in the main frame. The person has fair skin, light brown hair, is wearing a tan blazer, and has reddish-pink makeup on. In the background is a rooftop with buildings in the distance and a light-pink sky. The camera is stationary. In the top right corner of the screen is a smaller screen showing the person brushing their teeth with a pink Spotlight Oral Care toothbrush. The background is a white wall and a small poster. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A toothbrush can be an element of your look. - The hot pink Spotlight Oral Care toothbrush, in its case, is portable and convenient. # Benefits - Coordinates with makeup - Portable - Convenient # Features - Toothbrush - Color hot pink - Comes in a white case # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad is shown from the point of view of an influencer/customer doing their makeup, while also showing them using the product in the background. - Brand 20% – The brand POV is communicated through a static shot of the product. # Storyline - 00:00–00:05 00:00–00:05 A split-screen is shown with the main screen displaying a person applying makeup, and a smaller screen showing the same person using a pink Spotlight Oral Care toothbrush. This is intended to convey a sense of the toothbrush being coordinated with the makeup look. The perspective is from an observer watching the influencer's self-application of makeup and oral hygiene. - 00:05–00:07 00:05–00:07 The person's hand holds the toothbrush in its case, showcasing the product alone. This is intended to highlight the product’s appearance and is from the brand’s perspective.

# Ad summary This ad features a collection of personal care products inside a red shopping basket, drawing the viewer in with a question about why a toothbrush is part of this selection. The Suri toothbrush is presented among other self-care items, implying it’s a luxurious addition to a daily routine. # Brand positioning The brand is presented as fitting into a broader landscape of high-end, personal care items. The ad suggests that the brand fits within a lifestyle of thoughtful consumption and self-care, aligning with brands that emphasize aesthetics and quality. There's a clear alignment with values such as sustainability, which is a key differentiator in the market. # Product The product featured is the Suri toothbrush, packaged in a slim, vertical box that showcases a sleek, pink electric toothbrush. The toothbrush emphasizes a commitment to sustainable clean. The product packaging shows a B Corp Certified logo, highlighting a commitment to environmental standards. The language and product placement suggest that this toothbrush is an elevated experience, turning an ordinary routine into a self-care moment. # Visual style The ad has a polished, lifestyle aesthetic. The image has been shot in a way that emulates influencer-style content, with the focus on showcasing luxury products in a shopping basket. # Hooks Headline: Why am I this excited about a toothbrush 🤔 # Funnel stage Top of funnel (Awareness) # Pain points The image and copy imply that regular toothbrushes may not be exciting or align with an aesthetic and sustainable lifestyle. # Value propositions - Suri toothbrush provides a sustainable clean with the sonic toothbrush and UV cleaning case. # Benefits - None used # Features - Sustainable clean - Sonic Toothbrush + UV Cleaning Case - Plant-based heads - Built-in pressure sensor # Call to action None used. # Social proof - None used # Point of view - Customer: The question "Why am I this excited about a toothbrush" is framed from a customer's point of view, showing the excitement and satisfaction they have for the product. # Storyline - The ad begins with a question: “Why am I this excited about a toothbrush” 🤔. The customer is asking the audience to question what they're seeing in the image and to find out why they've included the Suri toothbrush among their high-end products.

# Ad summary This ad features a hand holding the Suri toothbrush against a simple background, highlighting the toothbrush as a stylish and essential start to the day. # Brand positioning SURI presents itself as a brand focused on blending sustainability with everyday wellness. The brand aims to occupy the space in the consumer's mind as a provider of eco-friendly personal care products, starting with their electric toothbrush. They emphasize the importance of starting the day right with a product that aligns with a conscious lifestyle. SURI challenges the norm of disposable plastic toothbrushes by offering a recyclable alternative. The brand positioning is both functional, focusing on the efficiency and design of their product, and emotional, appealing to consumers who value environmental responsibility and a holistic approach to self-care. # Product The product is the Suri electric toothbrush, designed for daily oral hygiene. It's depicted as a slim, cordless device featuring a cylindrical handle and a detachable brush head with soft bristles. The handle has a small indentation that appears to be a power button, and the product is shown in a monochromatic brick red color. The main selling point appears to be a commitment to sustainability. The toothbrush is marketed toward individuals seeking eco-conscious alternatives in their personal care routine. The ad does not address any specific purchase barriers. # Visual style The ad has a minimalist visual style with a focus on clean lines and a neutral color palette. The image quality is high and the product is well-lit, suggesting a studio-shot production quality. The typography is simple and modern, and is integrated cleanly into the design. The visual style aims to present the product as both stylish and functional, with a focus on eco-conscious design. # Hooks Headline: A full day starts here. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Begin your day with sustainable oral hygiene. # Benefits - A full day starts here. # Features - electric toothbrush # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and communicating its message about starting the day with their toothbrush. # Storyline - The ad opens with a shot of the Suri toothbrush being held by a person. The intention is to draw the viewer's eye to the product and showcase its sleek design. The audience experiences this moment from the brand's perspective, as it serves to present the toothbrush in an appealing and accessible way. - The Suri toothbrush is placed in the center of the frame to serve as the focal point, as a way to showcase its design. The intended audience experiences this from the brand's point of view, as it emphasizes the toothbrush's design, making it the center of attention. - The copy "A full day starts here." appears above the toothbrush, implying the importance of starting the day with good oral hygiene. The message is from the brand's perspective, aiming to connect the product with a positive daily routine.

# Ad summary This ad showcases the different parts of a daily routine, highlighting the importance of intentionality and featuring a toothbrush in a light green color. # Brand positioning The brand is presented as one that cares about morning routines and building those routines in a way that focuses on a slower, more thoughtful approach. The brand promotes intentionally including a toothbrush as part of an enjoyable daily ritual. The product itself pushes against generic, mass-produced dental care, instead opting for an aesthetically driven experience. Its positioning is emotional, appealing to consumers interested in thoughtfully curated routines. # Product The ad features a toothbrush with a light green handle and white bristles. It is presented as a tool that allows customers to have a more intentional start to their day and is presented as a product that helps build morning routines. The brand is presenting this toothbrush as worth trying as part of an overall theme of intentionality. # Visual style The ad has a polished look with a natural feel. The use of static, straight on shots helps to create a calming aesthetic. The editing style includes a mix of straight cuts with some audio and visual sync. Pacing stays fairly consistent throughout the ad. # Hooks Spoken: 00:00–00:11 Make every part of your routine intentional. Text overlay: 00:00–00:04 Make / 00:00–00:04 Every / 00:00–00:04 Part / 00:04–00:09 Of / 00:04–00:09 Your / 00:04–00:09 Routine / 00:09–00:11 Intentional. Visual: 00:00–00:04 The screen is split into three sections. The top section shows a tan-skinned person asleep in a bed with lavender colored sheets and a wooden headboard. To the right of the person is a white lamp on a wooden nightstand. The middle section shows a tan-skinned person with a light-colored long-sleeved sweater pouring water from a black metal kettle into a white ceramic pour-over coffee filter and cup set. The bottom section shows a tan-skinned woman in front of a bathroom mirror in a bathrobe, reaching for a light green toothbrush. The mirror reflection shows the woman's face and part of a beige shower curtain. The sink area is light brown with a light green bag on the counter. # Funnel stage Top of funnel (Awareness) # Pain points Rushing through daily routines without mindfulness. # Value propositions - A toothbrush can be used as part of an intentional daily routine. # Benefits - Adding intention to your daily routine. # Features - Light green toothbrush # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The perspective is communicated through split-screen visuals of a model completing her morning routine. # Storyline - 00:00–00:04 00:00–00:04 Make every part... - 00:04–00:11 00:04–00:11 ...of your routine intentional.

# Ad summary This ad promotes the SURI electric toothbrush as a sophisticated and aesthetically pleasing alternative to typical clunky and tangled electric toothbrushes. The ad emphasizes its sleek design, long battery life, magnetic wall mounting, and UV travel case. # Brand positioning SURI is presented as a brand that values aesthetics and design in everyday products. The brand aims to occupy a space in the consumer's mind as an elevated and refined alternative to traditional oral care products. SURI aligns with a lifestyle that appreciates minimalist design, functionality, and sustainability. It challenges the category norm that electric toothbrushes must be clunky, plastic, and visually unappealing. The brand's positioning is both functional (long battery life, thoughtful details) and emotional (complements your space, refined). # Product The SURI electric toothbrush is an oral care product designed with aesthetics and functionality in mind. It features a slim aluminum body available in various colors, designed to complement the user's space. The toothbrush has a long battery life of over a month, reducing the need for frequent charging and eliminating charging clutter. Thoughtful details include magnetic wall mounting for convenient storage and a UV travel case for sanitizing the brush head on the go. The product is for individuals who value design and wish to have a toothbrush that looks as good at home as it does away. # Visual style The ad has a polished and minimalist aesthetic, using natural light and neutral color palettes to create a sophisticated feel. The editing style includes quick cuts to showcase product features and user interactions. The production quality is high, blending commercial polish with a UGC feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:08 Right now, most electric toothbrushes are a mess of clunky plastic, tangled cords and ugly chargers. Text overlay: 00:04–00:05 most electric toothbrushes / 00:06–00:06 clunky plastic, / 00:07–00:08 tangled cords and / 00:08–00:08 ugly chargers. Visual: 00:03–00:05 Several SURI electric toothbrushes in various colors are laid out on a tan surface. The camera slowly pans to the left. / 00:05–00:06 A standard white electric toothbrush is on a light tan bathroom counter with a light tan toilet and sink in the background. The camera is handheld and shaky. / 00:06–00:08 A hand plugs a standard white electric toothbrush charger into a white wall outlet with tangled cords on the light tan countertop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration with typical electric toothbrushes, which are often “clunky plastic, tangled cords and ugly chargers.” # Value propositions - Slim aluminum body that complements your space - Over a month of battery life so there's no charging clutter - Thoughtful details like magnetic wall mounting and a UV travel case - Your bathroom, refined all the way through # Benefits - Complements your space - No charging clutter - Thoughtful details - Refined # Features - Slim aluminium body - Over a month of battery life - Magnetic wall mounting - UV travel case # Call to action Try SURI today. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing product features and design philosophy. # Storyline - 00:00–00:03 The ad opens with a hand holding the charging bases for two standard electric toothbrushes. - 00:03–00:09 The voiceover highlights that most electric toothbrushes are “clunky plastic, tangled cords and ugly chargers.” This establishes the common drawbacks of existing products. - 00:09–00:12 The ad shows two people brushing their teeth using traditional electric toothbrushes, implying that because they use the toothbrush twice a day, they notice the design flaws. - 00:13–00:17 The founders of the brand asked why a product used twice a day looks like an afterthought. This questions the design standards of existing electric toothbrushes. - 00:15–00:17 The ad shows a collection of messy electric toothbrushes in a clear container. This visually emphasizes the problem the brand is addressing. - 00:17–00:20 The ad presents the SURI electric toothbrush as the solution, designed to live with and not just tolerate. - 00:20–00:30 The ad highlights product features like the slim aluminum body that complements your space, over a month of battery life to eliminate charging clutter, and thoughtful details such as magnetic wall mounting and a UV travel case. - 00:30–00:32 The toothbrush is shown being used by a couple in a modern bathroom, suggesting it is considered at home as it is away. - 00:32–00:38 The ad ends with a call to action, “try SURI today,” emphasizing the brand's refined design.

# Ad summary This ad promotes the Suri sustainable sonic toothbrush. The ad features a woman brushing her teeth with the product. # Brand positioning SURI is positioned as a modern and sustainable oral care brand, emphasizing eco-friendliness. The brand appears to align with a lifestyle that values both personal wellness and environmental responsibility. This is communicated through the product's design, which is sleek and minimalist, and through the brand's focus on renewable resources and recyclable materials. The brand ignores the category norm of disposable plastic toothbrushes and offers an alternative that is better for the planet. # Product The advertised product is the SURI Sustainable Sonic Toothbrush, an electric toothbrush designed with sustainability in mind. Its key features include a plant-based brush head made from castor oil plants, recyclable brush heads that can be sent back to the company for recycling, and a sleek design that includes a magnetic stand and USB charging. The toothbrush is presented as being for eco-conscious individuals who care about reducing their environmental impact while maintaining effective oral hygiene. The ad doesn't explicitly mention any purchase barriers, but the focus on sustainability implies that the product aims to appeal to consumers who are willing to invest in environmentally friendly options. The ad highlights the product's ability to provide a thorough and eco-friendly cleaning experience. # Visual style The ad features a clean and minimalist aesthetic, with soft lighting and neutral colors. The production quality is polished, with clear shots and smooth transitions. The editing rhythm is relatively static, with long takes that allow viewers to fully appreciate each shot. The audio-visual sync is natural, with no apparent synchronization between the visuals and music. # Hooks Visual: 00:00–00:01: Close-up shot of a person's face, focusing on their closed eyes and eyebrows. The lighting is bright and sunny, creating highlights on the skin. The person appears to be relaxed. / 00:01–00:02: A long shot of the Suri toothbrush against a white background. The lighting is soft and diffused. The focus is on the product and its design. / 00:02–00:03: A close-up shot of a white toothpaste tube with water droplets on the outside, implying it is in the shower. The cap has toothpaste residue. The camera zooms in as toothpaste is applied to the brush. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a frustration with traditional plastic toothbrushes that contribute to environmental waste. The visual contrast of a river implies a solution to waste. # Value propositions - Reduce your environmental impact with a sustainable toothbrush - Maintain effective oral hygiene while being eco-conscious - Convenient charging and storage with the magnetic stand and USB charging # Benefits - Eco-friendly - Sustainable oral hygiene - Thorough cleaning experience # Features - Plant-based brush head - Recyclable brush heads - Magnetic stand - USB charging # Call to action None used. # Social proof - None used. # Point of view - Customer 60% – The ad is told from the customer's POV through visuals of them using the product in their daily routine. - Brand 40% – The brand POV is represented through product shots, emphasizing the design and features of the toothbrush. # Storyline - 00:00–00:01 The ad begins with a close-up of a person's eyes, creating a sense of intimacy and drawing the viewer in. - 00:01–00:02 A close-up of the Suri toothbrush with focus on the brush head showcases the sleek design and unique feature. - 00:02–00:03 The toothpaste tube being squeezed, and toothpaste on the toothbrush. This is an expectation-setting moment that shows the toothbrush is used just like any other regular toothbrush. - 00:03–00:04 The woman looks at the camera and the Suri toothbrush, showing that she's about to brush her teeth. This offers a personal perspective. - 00:04–00:06 The woman is brushing her teeth with the Suri toothbrush. This shot is from a close-up third-person view, allowing the audience to focus on the brushing action. - 00:06–00:07 The camera angle shows the woman's face while she's brushing. This view comes from her perspective, creating a sense of connectedness. - 00:07–00:08 A close-up shot of water droplets falling down on a surface. This imagery conveys cleanliness. - 00:08–00:09 A split-screen shot that shows the environmental angle by showing a river and a close-up shot of the Suri toothbrush. This implies the product is good for the environment. - 00:09–00:10 A shot showing someone's hands using a Suri toothbrush. This shot conveys that the toothbrush is something that can be taken anywhere. - 00:10–00:11 The toothbrush is being held in its charging station on the wall. The magnetic charging and wall placement are designed to imply convenience. - 00:11–00:12 The ad ends with a close-up shot of the Suri toothbrush. The clear imagery and product name suggests the brand is reliable.

# Ad summary This ad showcases a red electric toothbrush in front of a canyon wall background, emphasizing the product's color and design. The color is identified as 'Canyon Sunrise'. # Brand positioning SURI is positioned as a modern and environmentally conscious oral care brand. The brand appeals to consumers who value sustainability and design in their everyday products. The brand aims to occupy a space in the consumer's mind that aligns quality oral care with environmental responsibility. The ad displays the 'Certified B Corporation' logo, suggesting a commitment to social and environmental performance. # Product The product is an electric toothbrush, featuring a sleek, cylindrical design with a replaceable brush head. The toothbrush is shown in 'Canyon Sunrise,' a red colorway that is explicitly stated in the ad. The handle features a simple on/off button and the brand name vertically printed on the lower portion of the handle. The product is intended for daily use and focuses on combining functionality with sustainable materials. It is designed to appeal to environmentally-conscious consumers. # Visual style The ad has a clean and minimalist visual style, focusing on product presentation against a natural backdrop. The color palette is warm and earthy, emphasizing the product's color name. The overall production quality appears highly polished and studio-shot, with attention to lighting and composition. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Canyon Sunrise color # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad through the colorway name and the showcasing of the product. # Storyline - The ad opens with a scenic shot of a canyon wall, which is meant to set the color story for the showcased product and establish an association with nature. The brand is telling this part of the story, associating itself with earthy tones and a natural environment. - Next, the ad highlights the red electric toothbrush, prominently displaying it in front of the canyon backdrop. The product is showcased in great detail with sleek design and color scheme. This allows the brand to emphasize the aesthetic qualities of the product, and visually highlight the brand's commitment to design. The brand is presenting the sleekness and visual appeal of their product, hoping that it will attract the viewer. - The 'Canyon Sunrise' color name is displayed to further emphasize the product's color. The brand is showing that they are dedicated to making a certain style that ties the product color to the scene in the background.

# Ad summary An unboxing video of the Suri 2.0 electric toothbrush in Canyon Sunrise color. The video showcases the product packaging, the toothbrush itself, the charger, and the stand. # Brand positioning SURI is presented as a modern, eco-conscious brand focused on sustainable and effective oral care. The emphasis on sleek design, sonic technology, and sustainability positions SURI as a premium option that appeals to environmentally aware consumers. The brand differentiates itself by offering a product that is "designed for life," suggesting durability and long-term value, appealing to consumers looking for reliability and eco-friendly alternatives. # Product The ad features the SURI 2.0 electric toothbrush in Canyon Sunrise color. The toothbrush is a sleek, sonic, and sustainable product designed for life. The product comes with a UV cleaning case, a charger, and a stand. The SURI toothbrush is presented as a powerful tool for a sustainable clean, suggesting it is both effective and environmentally responsible. The ad focuses on the unboxing experience, highlighting the aesthetic design and the inclusion of accessories that enhance the product’s value and user experience. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the product. The video uses natural lighting and smooth transitions. The unboxing is filmed with a steady hand and close-up shots to highlight the product’s features and design. The overall production quality feels casual and UGC-like, aiming to appeal to viewers seeking authentic and relatable content. The pacing is moderate, allowing viewers to take in each detail of the product and its packaging. Cuts are timed to coincide with actions, like opening the box or lifting the toothbrush. # Hooks Text overlay: 00:00–00:16 / Unboxing SURI 2.0 / Canyon Sunrise Visual: 00:00–00:02: A box for the SURI 2.0 toothbrush, in Canyon Sunrise color, is placed on a textured orange surface. Text overlay reads "Unboxing SURI 2.0 Canyon Sunrise" with a red circle beside the color name. The camera is static and slightly angled, providing a clear view of the box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sleek, Sonic, Sustainable design: Combines aesthetics, technology, and environmental responsibility. - Designed for life: Suggests durability and long-term value, reducing the need for frequent replacements. # Benefits - Sustainable clean - Effective oral care - Long-term value - Aesthetically pleasing design # Features - Sleek design - Sonic technology - Sustainable materials - Designed for life - UV cleaning case - Canyon Sunrise color # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The unboxing is presented from the perspective of a customer experiencing the product for the first time. # Storyline - 00:00–00:02 The SURI 2.0 toothbrush box is displayed on a textured orange surface. - 00:02–00:03 Hands pick up the box to reveal its design and labeling, reading "Sleek, Sonic, Sustainable, Designed for life." - 00:03–00:05 The box is opened to reveal a white carrying case, which is then opened. - 00:05–00:09 The SURI 2.0 toothbrush in Canyon Sunrise color is removed from the carrying case. - 00:09–00:12 The box is shown with additional components inside, including a pamphlet and a charger. - 00:12–00:14 The charger components are removed and reviewed in hand. - 00:15–00:16 The SURI 2.0 toothbrush is shown propped against a red rock surface.