How Snitch Advertises on Meta

# Ad summary A man accidentally discovered the Snitch store while searching for clothes. He is trying out different outfits and asking people nearby to visit the store because it is worth a quick visit. # Brand positioning Snitch is a clothing brand that encourages customers to break norms and set trends. The ad seems to be targeted towards men, as it features a male model only. Overall, the brand aims to create a youthful, modern, and trendsetting identity. # Product Snitch appears to be a fashion brand for men’s clothing. It features a wide variety of clothes ranging from casual to formal wear. The model is seen trying out different outfits consisting of trousers, shirts, and jackets. The clothing is modern, stylish, and can be worn on multiple occasions. # Visual style The ad has a vibrant and upbeat aesthetic, mirroring a typical social media post for a local brand. The creator showcases the clothes in the store by quickly changing outfits and using simple cuts to demonstrate them to the audience. The editing is simple, with basic transitions and on-screen text to emphasize the brand name and location. Overall, the production quality feels organic and suitable for platforms like Reels or TikTok, emphasizing a casual and engaging feel over a polished commercial look. There are about 14 CPM. # Hooks Spoken: 00:03–00:06: While searching for the perfect place to buy the cloths, I accidentally ended up here. Text overlay: 00:02–00:06: while searching for the perfect place to buy the cloths I accidentally ended up here Visual: 00:00–00:01: A full, ground-level shot of a black SUV on a city street. The vehicle is parked, facing right in the frame. The background includes a street with moderate traffic, buildings, and trees under a clear, bright sky. / 00:01–00:04: A man opens the door of a dark SUV parked on a city street. He is light-skinned, approximately 25–35 years old, wearing a brown collared shirt, dark pants, and black shoes. Sunglasses are tucked into his shirt. He steps out of the car, and the camera follows him as he walks toward the storefront of Snitch. The background features cars passing on the road, other storefronts, and buildings under a sunny sky. / 00:04–00:06: A medium shot shows the man walking towards the Snitch store. The store has a grey and white facade with the brand's name prominently displayed above the entrance. Large digital screens on the facade show models wearing Snitch clothing. The background includes other stores and city traffic. The man is wearing a light brown shirt, dark pants, and sunglasses. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Trying to find the perfect place to buy the clothes. # Value propositions - The store has clothes for multiple occasions. Wide variety of selection from casual to formal wear. # Benefits - Shop at one location for multiple occasions. - Modern, stylish, clothing # Features - Wide variety of men’s clothing - Modern, stylish, clothing - Casual and formal wear # Call to action This is a worth the quick visit # Social proof - “I accidentally ended up here” – Male 1 (Customer) - “This store deserves more attention” – Male 1 (Customer) - “This is a worth the quick visit” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer. # Storyline - 00:00–00:05 The ad opens with the creator walking on the streets. - 00:05–00:07 The creator is walking into the Snitch store. - 00:07–00:29 The creator is trying out a variety of outfits in the store. - 00:29–00:31 The creator exits the store with shopping bags. - 00:31–00:43 The location of the store is revealed.

# Ad summary This ad promotes the Snitch men's store. The ad begins with an exterior view of the store, then transitions inside, where the narrator tries on various outfits. He compliments the quality of the shirts and overall selection. The ad concludes by providing the store's address and encouraging viewers to check it out if they are nearby. # Brand positioning Snitch presents itself as a modern and trendy men's fashion brand that values style and quality. The brand appears to focus on providing a curated shopping experience that caters to young men seeking fashionable and versatile clothing options. Its brand messaging, “BREAKING THE NORMS, SETTING THE trends!” indicates that the brand wants to be seen as innovative and trendsetting in the men's fashion market. It pushes against traditional norms by offering contemporary designs. The brand aligns itself with a modern lifestyle by featuring youthful models in its promotional materials, implying that it is aimed at fashion-conscious individuals. # Product Snitch offers a wide range of men’s clothing, including shirts, t-shirts, pants, jeans, and outerwear. The ad showcases a variety of shirts made from fabrics that feel "really good." The store's collection includes various styles, colors, and patterns. The shirts appear versatile, suitable for both casual and more dressed-up occasions. The store is designed to make customers like everything and deserves more attention. The ad highlights the store's location to encourage local customers to visit. # Visual style The ad features a clean and modern aesthetic with bright, even lighting and clear shots. The editing style includes quick cuts to maintain a fast pace, especially when showing different outfits. The production quality is polished. The ad maintains a consistent pacing to engage the viewer and highlight the variety of clothing options available at Snitch. # Hooks Spoken: Male 1: Okay. I think I just found one of the cleanest men's store in Bangalore. Text overlay: OKAY!! / I think I just found one of the / men's store Visual: 00:00–00:01: Exterior medium shot of the Snitch store featuring light beige striped walls and white signage. A large LED screen displays images of models in Snitch clothing. A black car is parked outside the store, and part of a red vehicle is visible. / 00:01–00:03: The camera pans up, showing more of the store's facade and the LED screen displaying additional images of male models. The store's glass doors are visible. / 00:03–00:04: First-person perspective shot of the narrator opening the glass doors of the store. Inside, mannequins display various outfits, and racks of clothing are neatly arranged. # Funnel stage Consideration # Pain points The frustration of not finding a men's store that offers both quality and style. # Value propositions - High-quality shirts that feel good - A store where you can find something you love # Benefits - High-quality fabrics - A store where you'll like everything. # Features - Shirt collection with nice fabrics # Call to action If you are nearby you should check out snitch # Social proof - "I think I just found one of the cleanest men's store in Bangalore." – Male 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer reviewing the store and its products. # Storyline - 00:00–00:04 The ad opens with an exterior shot of the Snitch store, with the narrator expressing excitement about finding a clean men's store. - 00:04–00:07 The narrator walks into the store, inviting viewers to explore what Snitch has to offer. This moment is intended to draw viewers into the shopping experience and spark curiosity about the store's selection. - 00:07–00:14 The narrator focuses on the shirt collection, highlighting the quality and variety of styles. This is intended to emphasize the quality and appeal of the clothing. - 00:14–00:22 The narrator tries on different outfits, commenting on how easy it is to like everything in the store. The message here is that the store has something for everyone and that the customer will want to buy it all. - 00:22–00:34 The narrator encourages viewers to check out Snitch if they are nearby, providing the store's address. This is a clear call to action, urging viewers to visit the store and make a purchase.

# Ad summary string # Brand positioning Snitch is presented as a trendy clothing brand that offers affordable collections. It positions itself as more than just a clothing brand, expanding into footwear, accessories, and perfumes. The brand emphasizes variety and quality across its product lines. The brand is presented as offering high quality clothing that is on trend and affordable. # Product The ad showcases Snitch's diverse range of products including clothing, footwear, accessories, and perfumes. The focus is on the variety of footwear available, including sneakers, sandals, and boots. The footwear is highlighted for its quality, trendiness, and affordability. The products are presented as being diverse and of a high quality and standard. # Visual style The ad has a UGC feel, combining shots of the presenter with product images. The editing includes quick cuts and transitions, keeping a fast pace. The audio-visual sync is timed to align text and product images with voiceover lines. # Hooks Spoken: 00:00–00:04 Hi guys, Snitch வெறும் clothing brand மட்டும்தான்னு நீங்க நினைச்சுட்டு இருக்கீங்க. Visual: 00:00–00:01 The shot features a man with curly hair wearing a black shirt, smiling and gesturing with his hands. The background is a blurred, neutral-toned wall. / 00:01–00:03 A screen displaying various items of clothing is shown. The prices and names of the products are included with a small white heart icon that sits atop the upper right of each product image. / 00:03–00:04 The shot features the same man with curly hair wearing a black shirt, smiling and gesturing with his hands. The background is a blurred, neutral-toned wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the lack of awareness about the variety of products offered by the brand beyond clothing, as implied by the presenter stating, "Snitch வெறும் clothing brand மட்டும்தான்னு நீங்க நினைச்சுட்டு இருக்கீங்க" which translates to "You're just thinking Snitch is just a clothing brand." # Value propositions - Good Quality: The clothing brand is well known for the quality and value of their clothing items. - Affordable price: The clothing brand is well known for providing trendy clothing at an affordable price. - Trendy collections: The clothing brand is well known for the trendiness of the clothing items they sell # Benefits - Affordable price - Good Quality # Features - Trendy collections - Footwear - Accessories - Perfumes # Call to action SHOP NOW # Point of view - Brand 100% – The entire video is told from the brand's perspective through a presenter. # Storyline - 00:00–00:04 00:00–00:04 The video begins with a presenter introducing Snitch and stating that it is more than just a clothing brand, conveying that it offers a wide range of products. - 00:04–00:09 00:04–00:09 The presenter says they will provide a detailed explanation, which is followed by quick cuts of the Snitch storefront and a person modeling clothing in a store, conveying the brand has trendy affordable clothing. - 00:09–00:11 00:09–00:11 The presenter highlights that Snitch has added many items including footwear. - 00:11–00:17 00:11–00:17 The video continues with a quick display of footwear, accessories, and perfumes. It continues with the presenter listing those items, conveying that the brand sells more than just clothing. - 00:17–00:25 00:17–00:25 The presenter states Snitch focuses on clothing and shows product images of the clothing with their prices, conveying their clothing is trendy and affordable. - 00:25–00:33 00:25–00:33 The presenter highlights their footwear collection. The video shows product images of a vast array of footwear, including boots, sneakers, sandals, and dress shoes. This communicates Snitch offers a wide variety of shoe wear for different uses and needs. - 00:33–00:41 00:33–00:41 The video then shows the presenter conveying that Snitch's quality is evident in their clothing, and the footage returns to product images and then highlights the quality and affordability of the products. - 00:41–00:48 00:41–00:48 The presenter concludes the video by pointing out Snitch's excellence in both clothing and footwear and ends with a call to action to shop now.

# Ad summary This ad celebrates the opening of SNITCH's 100th store by showcasing the brand's beginnings, affordable styles, and widespread customer base. # Brand positioning SNITCH is presented as a modern menswear brand committed to providing stylish and affordable clothing, emphasizing accessibility and value. The brand positions itself as challenging the notion that men should have to choose between style and affordability, promising clothing that fits and feels right. The ad showcases a variety of styles, from everyday essentials to statement pieces, highlighting trend-led designs available at one location, suggesting a comprehensive and convenient shopping experience. Snitch aims to create a brand experience that caters to the modern man’s wardrobe needs, underscoring its rapid growth and success with the opening of its 100th store. # Product SNITCH offers a range of menswear from everyday essentials to statement pieces. The product line includes shirts, t-shirts, jackets, jeans, suits, and accessories, showcasing clean fits and trend-led designs. The brand addresses the issue of accessibility, assuring customers that style doesn't have to break the bank, with options that fit well and feel good. The ad highlights versatile styling options suitable for different occasions. Snitch aims to deliver quality and stylish clothing at accessible price points, making it a convenient choice for fashion-conscious men. # Visual style The ad has a polished and modern aesthetic, with bright, even lighting and a focus on clean, sharp visuals. The editing style combines quick cuts to showcase a variety of clothing and settings with smooth transitions during narrative shifts. The production quality is high, giving off a commercial vibe while maintaining an accessible feel. The pacing is moderate, with cuts timed to the background music. # Hooks Spoken: 00:00–00:02 Imagine a brand that started with just one belief. Visual: 00:00–00:02 A man with a beard is standing in front of a wall with repeating "BRAND" text. He is wearing a black and gray varsity jacket, a brown V-neck shirt, and blue jeans. He gestures with his hands as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that men often face having to choose between style and affordability in their clothing choices. It emphasizes the brand’s commitment to providing fashionable options without the high price tag. "Men shouldn't have to choose between style and affordability." # Value propositions - Variety of clothing all under one roof - Style doesn't have to be hard - Style doesn't have to be expensive # Benefits - Stylish options at affordable prices - Clothes that fit right - Clothes that feel right # Features - Everyday essentials - Statement pieces - Clean fits - Trend-led designs # Call to action None used. # Point of view - Brand 100% – The official voice of the brand is present as the main narrator introduces the brand's story, values, and milestone achievements. # Storyline - 00:00–00:02 00:00–00:02 Imagine a brand that started with just one belief. - 00:02–00:05 00:02–00:05 Presenter introduces the brand's starting point. This creates anticipation and sets the stage for the brand’s mission and values. The perspective is from the brand through the presenter, who is setting up the brand’s origin story. The tone is inquisitive, as if posing a question. - 00:02–00:06 00:02–00:06 Men shouldn't have to choose between style and affordability. Now imagine that belief turning into something bigger. This builds on the initial belief. The brand is solving an issue, which grows as they grow. The presenter is speaking from the brand's perspective, outlining the core value proposition, and transitioning to the brand’s growth. The tone is enthusiastic. - 00:06–00:07 00:06–00:07 Over 1 million customers across 38 cities and now opening its 100th store. This highlights the success and growth of the brand. The presenter provides social proof and creates excitement for the store opening from the brand's perspective. The tone is celebratory. - 00:12–00:15 00:12–00:15 Welcome to Snitch. This extends from the previous moment by formally welcoming the consumer to their brand. The brand is welcoming its consumer to their store, now that they've highlighted the opening of the 100th store. The tone is inviting and friendly. - 00:14–00:16 00:14–00:16 Built for the way modern men dress today. The brand continues from the previous moment by re-enforcing that it is tailored to the modern man. The brand's perspective is that it wants to highlight its target demographic of the modern man. The tone is descriptive. - 00:17–00:23 00:17–00:23 From everyday essentials to statement pieces. This is a statement of Snitch's variety. The brand's perspective is that they want to promote a wide variety of clothing styles. The tone is promotional. - 00:23–00:26 00:23–00:26 Clean fits, trend-led designs, all under one roof. The brand is detailing its benefits to the customer. The brand highlights the designs and value to its consumers. The tone is informative. - 00:26–00:28 00:26–00:28 Because style isn't about trying too hard. The brand is now shifting to a focus on effortlessness. Snitch is showing that the clothes are not too difficult to look good in. The tone is assuring. - 00:28–00:30 00:28–00:30 It's about clothes that fit right and feel right. This extends from the previous moment by re-emphasizing that the Snitch brand is easy to wear. It is showing that the brand is suitable to its customers. The tone is helpful. - 00:30–00:34 00:30–00:34 100 stores isn't just a number. From the previous moment the brand is shifting to talking about the 100 stores, not just being a number. They show that the brand has a million customers. The tone is celebratory. - 00:34–00:36 00:34–00:36 It's a million choices, a million members. From the previous moment the brand is continuing to celebrate a million members. This is meant to feel rewarding for its consumers. The tone is energetic. - 00:36–00:40 00:36–00:40 And today that milestone comes to HSR Layout Bangalore. The brand is now announcing its newest milestone of its HSR Layout in Bangalore. This is from the brand's perspective, which emphasizes the newest location in the world. The tone is proud. - 00:40–00:41 00:40–00:41 And to everyone who's been part of the journey, Snitch has just started. The brand ends with a promise to its consumers. The brand's perspective ends with a positive brand image. The tone is uplifting.

# Ad summary This ad is presented as a tour of the new Snitch store in Nikol, showcasing the store's spacious and well-organized layout, along with a wide range of casual, formal, streetwear, and accessory options. # Brand positioning Snitch is presented as a modern and versatile menswear brand that offers a wide range of clothing styles, including casual, formal, and streetwear, as well as accessories. The brand is positioned as a destination for men who want to stay on top of the latest fashion trends and express their unique style. The ad emphasizes the brand's commitment to providing a well-organized and spacious shopping environment, suggesting a focus on customer experience and satisfaction. The brand pushes against the norm of limiting men's fashion choices by offering a diverse range of styles in one place, catering to different occasions and tastes. The brand positioning combines both functional aspects, such as variety and organization, with emotional appeal, encouraging self-expression and confidence in style. # Product The ad showcases a variety of men's clothing and accessories available at Snitch stores. The product range includes casual wear like graphic t-shirts and jeans, formal wear such as button-down shirts and dress pants, streetwear, and a selection of accessories like sunglasses, perfumes, and belts. The USP of Snitch is its wide range of styles catering to different occasions, from casual outings to formal events. The ad highlights the well-organized store layout, making it easy for customers to find what they need. The ad addresses the purchase barrier of limited selection by presenting Snitch as a one-stop shop for all men's fashion needs. The products are worth trying or buying due to the brand's commitment to variety, style, and a pleasant shopping experience. # Visual style The ad has a polished, commercial aesthetic with clean and well-lit shots of the store's interior. The editing style includes quick cuts to showcase the variety of clothing and accessories available. The production quality is high, with a focus on showcasing the store's organized layout and modern design. The pacing is consistent, with cuts timed to the music. Product actions and text overlays are synced with the audio. # Hooks Spoken: 00:00–00:03: Just got to know ke Snitch-e Nikol ma nav store open karyo chhe. Visual: 00:00–00:04: The camera, with a low-angle perspective, tilts up to display the store front with visible signage for "SNITCH" and "FLAMINGO". The facade is modern and gray, and a man walks up the stairs toward the entrance. # Funnel stage Top of funnel (Awareness) # Pain points Limited fashion options available in one place. # Value propositions - One stop shop for all men's fashion needs. # Benefits - Everything you need in one place # Features - Spacious store - Well-organized store - Casual wear - Formal wear - Streetwear - Accessories # Call to action Visit Snitch Nikol # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer exploring and reviewing the Snitch store. # Storyline - 00:00–00:03 The ad opens with a shot of the Snitch store exterior, with the speaker mentioning that Snitch has opened a new store. - 00:03–00:06 The speaker states that they need to visit the store. - 00:06–00:13 The ad transitions inside the Snitch store, showcasing its spacious and organized layout, implying a welcoming and easy shopping experience. - 00:13–00:18 The speaker narrates that the store has everything from casuals to formals to streetwear and accessories. - 00:18–00:27 The ad showcases the different floors and sections of the store. - 00:27–00:37 The ad shows the speaker in different styles of clothing. - 00:38–00:41 The speaker mentions that the store visit was random, but totally worth it. - 00:41–00:44 The ad shows the customer buying products at the checkout. - 00:44–00:48 The speaker encourages viewers to visit the Snitch store in Nikol if they are in the area, ending with the store's name and address information.

# Ad summary This ad showcases Snitch, a Bangalore-based men's fashion brand, as they celebrate the opening of their 100th store in the HSR Layout area. The ad is presented as an influencer-style review of the store and its product offerings. # Brand positioning Snitch is presented as a homegrown fashion brand that originated in Bangalore and quickly expanded throughout India, opening its 100th store in just seventeen months. The brand is portrayed as a point of local pride, providing top-quality products at budget-friendly prices. Snitch aims to offer trendy and high-quality men's fashion, making it accessible and appealing to a wide audience. # Product The ad showcases a range of men's fashion apparel including shirts, t-shirts, sweatshirts, hoodies, and sweaters. Shirts are priced starting from ₹999. Snitch also offers perfumes with a buy-one-get-one-free offer. The ad emphasizes the availability of printed t-shirts and winter wear like sweatshirts and hoodies, highlighting the brand's ability to meet seasonal fashion needs. # Visual style The ad has a polished, commercial aesthetic with bright, uniform lighting throughout. The editing style employs quick cuts to showcase various products and store interiors, creating a sense of dynamism and variety. The pacing is fast, keeping viewers engaged with frequent visual changes. The overall production quality is high, contributing to a professional and appealing presentation. # Hooks Spoken: 00:00–00:01: [Enthusiastic] Namma Bengaluralli shuruvada ee fashion brandu Text overlay: 00:00–00:01: HEAVEN FOR MENS WEAR / 00:00–00:01: ONE OF THE BIGGEST SNITCH STORE IS HERE! Visual: 00:00–00:01: The shot shows a man, presumed to be the influencer, wearing a white t-shirt and black mask, standing inside a brightly lit clothing store. Racks of clothing are visible on either side of him. Text overlay at the top left reads 'SNITCH SQUAD'. Overhead lighting is bright and uniform. # Funnel stage Consideration # Pain points The ad addresses the common pain point of finding fashionable and high-quality clothing at affordable prices, particularly in men's fashion. # Value propositions - Fashionable apparel at budget-friendly prices. The text and voiceover highlight that you can find good looking clothes without breaking the bank. - By offering a BOGO deal for perfumes, consumers get more value for their money. # Benefits - Budget-friendly prices - Access to fashionable apparel - Variety of clothing options - Offers a buy-one-get-one-free perfume # Features - Shirts starting from ₹999 - Printed t-shirt collections - Sweatshirts, hoodies - Top quality products # Call to action Visit Snitch HSR # Point of view - Customer 100% – The ad is presented through the perspective of a customer who visits and reviews the Snitch store. # Storyline - 00:00–00:01 The ad opens with a quick introduction to the Snitch store and its offerings. - 00:01–00:02 The ad transitions to an exterior shot of the newly opened Snitch store, emphasizing its significance as the brand's 100th store. - 00:02–00:06 The narrator highlights that the new HSR Layout store is the company's 100th store. - 00:08–00:14 The ad shares that the company started only 17 months ago and celebrates the brand's rapid growth and success. - 00:15–00:18 The narrator mentions that this is a matter of pride, since it is a homegrown Bangalore brand. - 00:19–00:25 The ad provides details about the products available at the store and their prices, including the buy-one-get-one-free offer on perfumes. - 00:25–00:29 The ad focuses on winter wear collections like sweatshirts and hoodies, promoting the store as a go-to destination for seasonal fashion. - 00:30–00:33 The narrator expresses a personal liking for the printed t-shirt collection at the store. - 00:33–00:36 The ad highlights the budget-friendly prices and top-quality products offered by Snitch. - 00:36–00:40 The narrator encourages viewers to save the video and visit the Snitch HSR store.

# Ad summary A male individual is reviewing the clothing store SNITCH. He picks out clothing, and tries it on in the mirror. He gives his honest opinion about it and shows different outfits with the clothing. # Brand positioning SNITCH is presented as a modern clothing brand that offers on-trend and fashion-forward apparel. The brand positions itself as a place that offers something for everyone, from casual wear to more dressed-up looks. The brand aligns with a lifestyle of being in-style and expressing yourself with your clothing. # Product SNITCH is a modern clothing store that aims to provide a wide range of modern apparel. The store features clothing like jeans, hoodies, shirts, and t-shirts. The clothing itself seems on-trend and meant to be worn by young adults. The ad shows the range of clothing and how it can be mixed and matched to create different outfits. # Visual style The ad has a high-quality aesthetic. It is well lit and the coloring is bright. The shots are of high-quality, which supports the brand’s tone and shows that it is a legitimate store. The shots are quick cuts and sync with the music. # Hooks Spoken: I recently visited SNITCH store and honestly I didn't expect this. Text overlay: I RECENTLY VISITED SNITCH / STORE AND HONESTLY I / DIDN'T EXPECT THIS Visual: 00:00–00:02: The camera is in a public space looking at the entrance of the SNITCH store in a mall. There are clothing mannequins on display at the entrance. A male with curly hair walks into the store. / 00:02–00:05: The camera moves around inside the clothing store, showing all of the clothing options. A sign on the wall reads, "BREAKING NORMS, SETTING THE trends!" # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The wide variety of clothing can attract different types of people. - SNITCH wants to have clothing for everybody. # Benefits - Fashionable clothing for everyone # Features - Wide variety of clothing # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The whole video is from the perspective of a customer. # Storyline - 00:00–00:05 The individual starts the video by stating he visited the SNITCH store recently and didn't expect what he saw. - 00:05–00:16 The individual then shows different clothing items available for purchase in the store. - 00:16–00:25 The individual poses in a pair of loose denim jeans with a grey shirt and a black backpack. - 00:26–00:40 The individual poses in the mirror wearing a white polo shirt with brown trim with a pair of dark denim jeans and black boots. - 00:40–00:42 The video ends showing the location of the SNITCH store.

# Ad summary This ad showcases a man shopping at the Snitch store. Throughout the ad he tries on different items while highlighting their quality and showing different sections of the store. The man highly recommends this store and encourages people to visit. # Brand positioning SNITCH is presented as a fashion-forward brand offering edgy, modern styles for men. The brand's store aesthetic emphasizes cleanliness and visual appeal, with a focus on a curated shopping experience. The brand appeals to those seeking quality and distinctive fashion choices, aiming to provide a stylish and well-rounded wardrobe for the modern man. The brand also offers accessories like bags, belts, shoes, and fragrances. # Product SNITCH provides modern and stylish clothing and accessories for men. The store offers a wide range of apparel from shirts to denim. Featured items include shirts with unique patterns, t-shirts with bold graphics, and a range of denim styles. The brand provides accessories such as premium fragrances in sleek black bottles, modern backpacks, and stylish belts and shoes. The brand's products emphasize high-quality fabrics and materials, ensuring durability and comfort for the wearer. # Visual style The ad features a polished, commercial aesthetic with quick cuts and smooth transitions, creating a modern and engaging feel. The production quality is high, with clear lighting and well-composed shots, contributing to a clean and sophisticated look. The editing rhythm is fast-paced, with cuts timed to the beat of the music, enhancing the visual experience. The use of clean, consistent visuals supports the intended tone of modern style and high quality, aimed at attracting a young, fashion-conscious audience. # Hooks Spoken: 00:00–00:02 This store deserves way more attention! Text overlay: 00:00–00:02 This Store deserves way more attention! Visual: 00:00–00:02 A man wearing a black turban, black shirt, and blue jeans stands in front of a SNITCH store in a shopping mall. He leans on the railing looking at the store. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of not knowing where to find high-quality, modern men's fashion. "This Store deserves way more attention!" # Value propositions - The ad conveys value by highlighting the 'Premium Fragrance' and 'Modern Styles', suggesting that SNITCH offers high-end, up-to-date fashion and accessories. - The phrases 'Clean Fits' and 'Top Quality' connect directly to the product's format, indicating that the clothing is well-designed and made with superior materials, offering both style and longevity. # Benefits - High-quality clothing and accessories - Modern and stylish designs - Clean and aesthetic styles - Durable and comfortable fabrics # Features - Premium Fragrance - Modern Styles - Clean Fits - Top Quality - Good Fabric # Call to action Must Visit !! # Social proof - "This Store deserves way more attention!" - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer exploring the brand and its products. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man standing outside a SNITCH store in a mall. The man states, "This Store deserves way more attention!" This sets the stage by immediately positioning the brand as underrated and worth exploring. - 00:02–00:17 00:02–00:17 The man enters the SNITCH store and browses through different sections, highlighting the variety of clothing options and fragrances. This segment aims to showcase the broad selection of modern styles and premium fragrances available at SNITCH, while emphasizing that the store is fashion forward. - 00:17–00:27 00:17–00:27 The man tries on various SNITCH outfits in front of mirrors, accompanied by text overlays such as "Clean Fits" and "Top Quality". This portion is intended to highlight the clean aesthetic and the high quality of the clothing. - 00:27–00:35 00:27–00:35 The man goes back to browsing through shelves of fragrances, shoes, and accessories, which showcases the other product offerings in store. The man is showcasing the clean vibes of the store. - 00:35–00:40 00:35–00:40 The man exits the store holding SNITCH shopping bags and encourages people to visit with a text overlay of "Must Visit!!" and the store location. This is the closing moment to tell the audience the exact location of the store and to make the visit.

# Ad summary This ad for Snitch, a men's clothing retailer, showcases a wide range of apparel, footwear, and accessories. The ad emphasizes the brand's versatility for various styles and occasions. # Brand positioning Snitch is presented as a comprehensive fashion solution for men, offering a diverse range of clothing, footwear, and accessories. The brand aims to be a one-stop shop for men's wardrobe needs. The ad highlights the brand's versatility and ability to cater to various styles, from casual to semi-formal, and suggests that Snitch simplifies the process of achieving effortless style. The brand positions itself as accessible and inclusive, offering fits and colors for diverse tastes. Snitch pushes against the notion that men's fashion must be complicated or limited, instead promoting a streamlined, stylish experience. # Product The ad showcases a wide variety of men's fashion products offered by Snitch. These include: T-shirts in oversized, basic, polo, and graphic styles with varied colors; shirts in formal, prints, linen, stripes, checks, and plain patterns, also in a range of colors and fits; lowers like jeans in straight fit, baggy, slim, and bootcut styles, along with Korean pants, linen pants, and cargo pants; footwear including sneakers, Chelsea boots, sandals, and loafers. The ad also mentions a wide range of perfumes and accessories. The products are portrayed as versatile, catering to casual, semi-formal, and date night styles. The ad emphasizes that Snitch offers a "full wardrobe solution" and simplifies styling. # Visual style The ad has a polished commercial aesthetic with clear, bright lighting and smooth transitions. The editing style consists of quick cuts when showing product arrays and static shots when the presenter is speaking. The pacing is moderate, with an increase in cuts per minute when showcasing a variety of products. The overall tone is informative and promotional. # Hooks Spoken: 00:00–00:02 Wardrobe rebuild karvo chhe? [Questioning] Tension na le. Visual: 00:00–00:04 A man with a beard, wearing black pants, a black button-down shirt, and round yellow-tinted glasses, stands in front of a clothing rack with various garments hanging on it. He gestures with his hands as he speaks. There is a dark blue velvet couch in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that rebuilding a wardrobe can be stressful, using the phrase: "Wardrobe rebuild karvo chhe? Tension na le," which translates to: "Want to rebuild your wardrobe? Don't take tension." # Value propositions - Snitch offers a wide range of clothing, footwear, and accessories, providing a full wardrobe solution. - Products are versatile, catering to casual, semi-formal, and date night styles. - Snitch makes it easy to effortlessly style different looks. # Benefits - Full wardrobe solution - Effortlessly style - Casual fits - Semi-formal fits - Date night fits # Features - T-shirts: Oversized, basics, polos, graphics - Shirts: Formals, prints, linen, stripes, checks, plain - Lowers: Jeans in straight fit, baggy, slim, and bootcut styles, Korean pants, linen pants, cargo pants - Footwear: Sneakers, Chelsea boots, sandals, loafers - Perfumes and accessories # Call to action None used. # Point of view - Brand 100% – The ad is delivered by a presenter who speaks directly to the camera, showcasing the brand’s products and benefits. # Storyline - 00:00–00:04 00:00–00:04 The male presenter says that if the viewer wants to rebuild his wardrobe, he shouldn't worry because Snitch is there for him. This opening is intended to empathize with viewers who find refreshing their wardrobe to be a hassle, while pitching Snitch as the solution. The story is told from the brand's perspective. The tone is casual, informal, and supportive. - 00:04–00:07 00:04–00:07 The presenter elaborates that Snitch is a full fashion package for men. This positions Snitch as a comprehensive solution for men's fashion needs. The story is told from the brand's perspective, with an informative and confident tone. - 00:07–00:12 00:07–00:12 The ad shows a variety of T-shirts and explains that the brand offers oversized, basics, polos, graphics, and many varieties and colors. This showcases the breadth of Snitch's T-shirt collection, highlighting variety and options for the viewer. The story is told from the brand's perspective, with an informative and promotional tone. - 00:12–00:19 00:12–00:19 The ad displays shirts in formal, prints, linen, stripes, checks, and plain styles. It is conveyed that the brand offers all colors and fits. This further emphasizes the variety of shirts available at Snitch. The story is told from the brand's perspective, with an informative tone. - 00:19–00:29 00:19–00:29 The ad features lowers, including jeans in straight fit, baggy, slim, and bootcut styles, plus Korean pants, linen pants, and cargo pants. The story is told from the brand's perspective, with an informative tone. - 00:30–00:32 00:30–00:32 The ad shows the Snitch logo with smoke and lava effects. The story is told from the brand's perspective, with a focus on creating a memorable brand image. - 00:32–00:38 00:32–00:38 The ad showcases different types of footwear, including sneakers, Chelsea boots, sandals, and loafers. It re-emphasizes that Snitch offers all these products. The story is told from the brand's perspective, with an informative and promotional tone. - 00:38–00:41 00:38–00:41 The ad quickly flashes perfumes and accessories, underlining that the brand has a wide range. The story is told from the brand's perspective, with an informative tone. - 00:41–00:50 00:41–00:50 The ad concludes that all looks, whether casual, semi-formal, or date night fits, can be styled effortlessly. The presenter says that Snitch equals a full wardrobe solution. This aims to reassure the viewer that Snitch can cater to any style needs. The story is told from the brand's perspective, with a confident and conclusive tone.

# Ad summary This ad showcases the Snitch store in Coimbatore, India, highlighting the availability of premium men's fashion at affordable prices. It emphasizes a variety of clothing, shoes, perfumes, and sunglasses and aims to persuade viewers that Snitch is the ultimate one-stop destination for men's fashion needs, offering a wide range of options for various occasions and styles. The ad also mentions promotions such as up to 20% off across stores and buy-one-get-one deals on perfumes. # Brand positioning Snitch is presented as a premium yet affordable men's fashion brand catering to a wide range of fashion needs. The brand aims to position itself as a one-stop destination for men seeking clothing, shoes, perfumes, and accessories. Snitch offers options for various occasions and styles, aligning with a lifestyle that values fashion and versatility. The brand offers premium collections at affordable prices. Snitch seems to push against the norm of limited options in men's fashion by providing a comprehensive range of products. The brand positioning combines functional aspects (affordable prices, a variety of products) with emotional elements (feeling stylish and confident). # Product Snitch is a retail store offering premium men's fashion products at affordable prices. It functions as a one-stop destination for men's fashion needs, providing a wide variety of products including clothing, shoes, perfumes, and sunglasses. The products are designed for men who value style and versatility and are looking for fashionable options for various occasions. The ad highlights the availability of premium collections at affordable prices, addressing the purchase barrier of high costs associated with premium fashion. The product details include clothing, footwear, fragrances, and eyewear. The ad states that Snitch offers a wide range of options for every occasion. # Visual style The ad has a bright and clean aesthetic, showcasing the interior of the Snitch store in a well-lit environment. The editing style includes quick cuts and smooth transitions, providing a fast-paced viewing experience. The production quality appears polished, similar to a commercial, aiming to present the brand and products in an appealing manner. The visuals include a mix of product displays, the presenter interacting with the products, and quick glimpses of various styles available at the store. The pacing is quick with numerous cuts per minute, synchronized with the upbeat music track. # Hooks Spoken: Male 1: [Enthusiastically] Prozone poninga na, intha store-kulla mathu poidathinga. Visual: 00:00–00:01: A selfie-style, eye-level shot shows the presenter standing outside the Prozone mall. He is dark-skinned, has a beard, and is wearing a navy blue polo shirt with khaki pants. The sign for the mall is visible behind him. He points at the camera, inviting the viewer to follow him. / 00:01–00:02: The presenter walks into the Snitch store. The sign for the store is in the background. # Funnel stage Consideration # Pain points The central pain point is the difficulty of finding premium men's fashion at affordable prices. The ad highlights that Snitch offers premium collections at affordable prices. # Value propositions - Premium men's fashion at affordable prices: Combines the desire for high-quality fashion with budget-friendly options. - One-stop destination: Offers convenience by providing a wide range of products in one place. # Benefits - Affordable prices - One-stop destination for men's fashion needs - Collections for every occasion - Up to 20% off across stores - Buy one get one on perfumes # Features - Premium collections - Clothing - Shoes - Perfumes - Sunglasses # Call to action Prozone vantheenga na kandipa visit pannunga (If you come to Prozone, definitely visit) # Point of view - Customer 100% – A customer reviews the store and its fashion products by speaking to the camera. # Storyline - 00:00–00:02 The presenter starts by standing in front of Prozone mall and informs the audience not to simply go into the Snitch store. - 00:02–00:17 He implies the audience may change their style drastically if they go inside the store, which is conveyed through rapid style changes. - 00:17–00:19 The presenter states the opening of the first Snitch store in Coimbatore. - 00:19–00:26 He indicates that men’s premium collections are available at affordable prices, with a montage of available products. - 00:27–00:31 He comments on the trial room lighting, stating how everything looks good, implying that any piece of clothing will look great on the viewer. - 00:31–00:34 The presenter says that Snitch has collections for every occasion, which is shown through another montage of available products. - 00:34–00:37 The presenter states that there is up to 20% off across stores, along with buy one get one free on perfumes. - 00:37–00:39 He states that there are many reasons to visit the Snitch store. - 00:39–00:44 He encourages viewers to visit the Snitch store if they go to Prozone, and to follow Rams Review for launch and offer information.

# Ad summary This ad showcases the Snitch brand as a location the user can go to purchase an entire head-to-toe outfit. It does so with a voiceover from a man visiting the store who wants to buy everything inside. # Brand positioning Snitch is presented as a fashion brand that understands its customers' need for variety and self-expression. It embraces a youthful, fun, and trendy vibe. The brand caters to individuals who want to stand out and experiment with their style by offering a wide range of options. Snitch defies the norm by presenting a store where a customer can walk in and "end up wanting everything." # Product The products featured are a wide range of men's clothing and accessories, each with unique designs and styles. These products include: a denim jacket with white star accents, graphic t-shirts with colorful and bold prints, floral button-down shirts, striped collared shirts, basic denim jeans, tank tops, leather jackets, and a variety of sunglasses. Each product adds to the overall impression that Snitch is a brand that embraces bold and eclectic styles, offering something for every taste. # Visual style The ad has a fast-paced, energetic, and contemporary visual style, and it aims to appeal to a younger demographic. The ad is composed of a mix of third-person, selfie style, and stationary shots. The editing style is quick cuts, with many scene changes per minute to create a sense of energy. The production quality has a UGC feel with the man talking directly to the camera in a casual style. The ad incorporates text overlays and visual effects such as the red paint overlay and torn paper effect. The overall aesthetic is vibrant and emphasizes the brand's trendy image. # Hooks Spoken: 00:03–00:06 [Singing in Punjabi] Je tu labda wafa fer da ni labni. Visual: 00:03–00:04 The man opens the back door of a yellow taxi on the side of the road and gets in. He wears a white baseball cap with a purple brim, sunglasses, a red t-shirt, a blue denim jacket with large white stars, light blue jeans, and a black backpack. Other pedestrians are walking along the sidewalk and street traffic is visible in the background. The shot is from a third-person perspective. / 00:04–00:06 The man is walking down the street again, talking to the camera. He wears a white baseball cap with a purple brim, sunglasses, a red t-shirt, a blue denim jacket with large white stars, light blue jeans, and a black backpack. Other pedestrians and cars are in the background. The shot is from a third-person perspective. # Funnel stage Consideration # Pain points The ad implies that it can be frustrating to walk into a store and only find one or two items you like. The man in the ad looks bummed out when he leans against the wall. # Value propositions - An endless selection of clothing: Presenting a store that has so many options that you'll want to buy everything inside. # Benefits - A wide selection of clothing to choose from - The ability to find an entire outfit in the same store # Features - Graphic t-shirts - Jackets - Button-down shirts - Denim jeans - Tank tops - Sunglasses # Call to action None used. # Social proof - "You walk into a store and end up wanting everything." # Point of view - Customer 100% – The ad is told from the perspective of a man who visits the Snitch store. # Storyline - 00:00–00:03 The shot opens with a man walking down the street while on his phone, overlaid with a red paint effect, setting a casual and trendy tone. - 00:03–00:04 The man gets into a taxi, suggesting he is on the way somewhere, continuing the narrative of the man going about his day. - 00:04–00:08 The man is now walking down the street and talking to the camera, setting up the voiceover. - 00:08–00:09 He turns toward the Snitch storefront, implying that is where he's heading and highlighting the store's presence on the street. - 00:09–00:13 The man walks into the store, establishing the location as a retail space and inviting the audience to imagine stepping inside. - 00:13–00:16 He pauses in front of a mannequin, checking out the clothes on display, showcasing the variety of apparel available at Snitch. - 00:16–00:21 He looks at more clothing options, confirming that there is a lot of options inside the store. - 00:21–00:23 He tries on a floral shirt in front of a mirror, showing the audience what it is like to see themselves in Snitch clothing. - 00:23–00:25 He looks at another shirt on the rack, reinforcing the wide selection available. - 00:25–00:27 He accessorizes the striped shirt with a watch and bracelet, emphasizing the opportunity to complete an entire outfit at Snitch. - 00:27–00:32 He tries on another outfit, and pauses to lean against the wall, appearing bummed out. - 00:32–00:36 He models a pair of white sunglasses, emphasizing Snitch's on-trend style and its ability to provide all the accessories to complete an outfit. - 00:36–00:39 He models a tank top. - 00:39–00:45 He tries on a leather jacket with a tank top, continuing to display more outfits that can be purchased at the store. - 00:45–00:48 The shot shows more clothing displayed throughout the store, reinforcing the variety and fashion-forward nature of Snitch's offerings. - 00:48–00:51 The man walks out of the store, concluding the narrative of the man entering the store and showing all of the clothing options, coming full circle. - 00:51–00:59 The man speaks directly into the camera, beginning the testimonial portion of the ad. - 00:59–01:02 The ad ends with the brand name, logo, and address, solidifying the brand's identity and providing location information for interested viewers.

# Ad summary A male creator presents Snitch as a clothing brand with a wide range of versatile styles to fit anyone's personality, while showcasing the app and products. # Brand positioning Snitch is presented as a versatile men's clothing brand that offers a wide range of options to express individual style and confidence. The brand positions itself as more than just clothing, emphasizing that it's about how you show up in the world. Snitch seems to push against the norm of wearing the same thing every day, encouraging customers to match their outfits to their mood. It also attempts to position itself outside of the more functional realm of performance wear, and instead aims to align itself with the emotional side of self-expression. # Product Snitch is a men's clothing brand offering a variety of options including t-shirts, polos, shirts, jeans, cargos, jackets, footwear, and accessories. The products are intended to provide versatility and confidence, allowing customers to express their unique personalities. Snitch aims to be a one-stop shop for everything a guy needs, offering everyday essentials and statement fits. The ad addresses the purchase barrier of limited options, suggesting that Snitch provides the versatility needed to avoid wearing the same thing every day. The language used in the ad suggests that Snitch offers more than just clothes—it offers a way to show up and make a statement. # Visual style The ad has a hybrid style, blending polished commercial elements with UGC. The presenter's direct-to-camera delivery and casual attire give it a personal, approachable feel, while the website and product shots lean towards a more polished, professional look. The editing is quick, with rapid cuts during the product showcases to highlight variety and dynamism. The pacing is fast, creating a sense of urgency and excitement. The visual style uses text overlays and graphics timed to the audio, enhancing the message. # Hooks Spoken: 00:00–00:03 I mean you are not the same person everyday. So.... Why to dress the same? Right? Text overlay: 00:00–00:02 I mean you are not the same person / 00:01–00:02 EVERYDAY / 00:02–00:03 So.... Why to dress the same? / 00:03–00:03 Right Visual: 00:00–00:03 A man with a beard and dark hair, wearing a black button-down shirt, stands in front of a wooden paneled wall with a plant to his right. He is gesturing with his hands and speaking directly to the camera. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of being stuck in a style rut, wearing the same thing every day and not expressing individuality. This is implied through the initial question, "Why dress the same?" # Value propositions - Everything that a guy needs in one place: By offering a wide variety of clothing items, Snitch positions itself as a convenient one-stop shop for all men's fashion needs. - Snitch isn't what you wear, it's how you show up: Snitch is positioning their products as vehicles of confidence and personality, offering more than just functional articles of clothing. # Benefits - Versatility - Confidence # Features - T-shirts - Polos - Shirts - Jeans - Cargos - Jackets - Footwear - Accessories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, communicated through a spokesperson. # Storyline - 00:00–00:03 00:00–00:03 A man stands in front of a wooden paneled wall with a plant to his right. He gestures with his hands, speaking directly to the camera. The message is that you are not the same person every day, so why dress the same? - 00:03–00:08 00:03–00:08 The man continues, stating that with Snitch, you get options because Snitch isn't what you wear; it's how you show up. The message is to introduce the Snitch brand by emphasizing versatility and self-expression. - 00:08–00:12 00:08–00:12 A montage of images quickly flashes across the screen, showcasing the Snitch website and a variety of outfits for different occasions. The message is to show the breadth of Snitch's product offerings, highlighting options for everyday essentials and statement fits. - 00:12–00:20 00:12–00:20 Screenshots from the Snitch app rapidly flash across the screen, showing various clothing categories and items. The message is to demonstrate the range of items available, including t-shirts, polos, jeans, jackets, accessories, and more, all available in one place. - 00:20–00:28 00:20–00:28 The man is now sitting in front of a white wall and reiterates that with Snitch, you don't just get outfits; you get versatility and confidence because Snitch isn't what you wear, it's how you show up. The message is to reinforce the brand's positioning around self-expression, confidence, and versatility.

# Ad summary This ad for Snitch perfume features multiple women who give their testimonial for the product. It highlights the allure and attractiveness the fragrance gives off, with each woman giving the impression that the person who wears the fragrance is desirable. The fragrance is also referred to as an 'ocean breeze'. # Brand positioning Snitch is presented as a modern and trendy brand that offers fragrances. The brand aims to occupy a space in the consumer's mind as a purveyor of high-quality and desirable fragrances. It aligns with a lifestyle of elegance, allure, and confidence. Snitch distinguishes itself by focusing on creating fragrances that evoke feelings of desirability and excitement. Their positioning is emotional, focusing on the confidence and allure one gains from wearing their fragrances. # Product The product being advertised is a perfume called Aurora, made by Snitch. The perfume is marketed towards women. The featured perfume bottles are black with a graphic red circle printed on the front. The advertised scents offer a range of impressions from making you 'definitely sexy' to evoking an 'ocean breeze'. The ad addresses the purchase barrier of uncertainty by showcasing real people giving their honest opinions on how the perfume smells. The ad is telling the viewer that this perfume is worth buying because it will make you feel attractive and confident. # Visual style The ad has a polished and trendy aesthetic, blending elements of UGC with more professional shots. The editing style incorporates quick cuts between interview snippets and product shots, maintaining a dynamic pace. The production quality is a hybrid, combining casual interview settings with high-quality product visuals. The pacing is relatively fast, enhancing the modern and energetic feel of the ad. # Hooks Spoken: 00:00-00:02: We should continue this date for a longer time. Visual: 00:00–00:02: An interviewer with an unseen body and a gold watch holds up a microphone to a light-skinned woman in a pink top with a black purse who gives her review of the product. The woman has long black hair that is partially pinned back with a pink flower. The background is a tan wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of uncertainty when purchasing a new fragrance by showcasing real people giving their opinions. # Value propositions - The perfume evokes feelings of desirability and excitement - Has a great scent that you would love while having dinner - An ocean breeze feel # Benefits - Aurora will evoke feelings of desirability and excitement - Feels like an 'ocean breeze' - Smells good # Features - Perfume - Latest collection # Call to action None used. # Social proof - We should continue this date for a longer time - Female 1 (Customer) - I'm going to sniff and sniff and sniff - Female 2 (Customer) - Definitely sexy, very sexy - Female 5 (Customer) - Going to sniff and sniff and sniff, can't get enough - Female 2 (Customer) - For me, like it's an ocean breeze so I would say let's go to the beach - Female 7 (Customer) - I would really love the smell of it when I'm having dinner - Female 8 (Customer) # Point of view - Customer 80% – The POV is communicated through the testimonial of the women. - Brand 20% – The brand POV is communicated through product claims. # Storyline - 00:00–00:02 The ad starts with women being interviewed about the new Snitch perfume. - 00:02–00:05 The next woman shares how she will sniff the fragrance. - 00:06–00:11 A female presenter introduces the newest collection of Perfume Realms from Snitch and decides to ask women what their opinions are. - 00:12–00:13 The presenter then showcases the latest Aurora perfume. - 00:13–00:16 The presenter then asks what the women would think if their date wore the perfume. - 00:16–00:19 A woman wearing leopard print says she cannot reveal her thought. - 00:19–00:23 A woman wearing a red gown says it makes her think of something 'definitely sexy'. - 00:23–00:25 Another woman, wearing a white dress, says 'wow'. - 00:26–00:29 A woman wearing an orange dress says she will sniff the fragrance. - 00:29–00:30 The woman says she can't get enough. - 00:31–00:35 A woman wearing a pink top says they should continue the date for longer. - 00:36–00:39 A woman wearing a white strapless dress says it's like an ocean breeze, and she wants to go to the beach. - 00:39–00:43 A woman wearing a purple top says she would love the smell of the perfume while having dinner. - 00:43–00:47 The ad ends with the Snitch logo and tagline.

# Ad summary The ad highlights the recent opening of a new Snitch store in Bopal Ambli Road, Ahmedabad. It showcases the diverse range of clothing and accessories available, inviting viewers to visit and enhance their style. # Brand positioning Snitch is a men's fashion brand that positions itself as a trendsetter, breaking away from norms to set new standards in the fashion industry. The brand embraces a modern, urban lifestyle, offering a wide array of clothing from casual wear to sharp formals and trending streetwear, suggesting a versatile approach to style. Snitch caters to the fashion-conscious man who values self-expression and keeping up with the latest trends, without being confined to traditional fashion rules. # Product Snitch offers a comprehensive collection of men's fashion items, ranging from casual wear to sharp formals, trending streetwear, and a full collection of accessories. The product line includes shirts, t-shirts, pants, jackets, shoes, sunglasses, fragrances, and other accessories that enable head-to-toe styling. Snitch is intended to cater to men looking for diverse styling options to create a personalized look, all available in one place. # Visual style The ad combines a polished, commercial feel with the casual vibe of UGC. The editing includes quick cuts and smooth transitions, creating a dynamic viewing experience. The visuals are bright and well-lit, enhancing the appeal of the clothing and store environment. The pacing is consistent, with cuts timed to the music, adding to the ad's upbeat tempo. # Hooks Spoken: 00:00–00:05 [Speaker: Male 1] Snitch open kari didhu chhe aapdu new store at Bopal Ambli Road, Ahmedabad, to check out toh karuj padshe na. Text overlay: 00:01–00:05 BOPAL AMBLI ROAD AHMEDABAD Visual: 00:00–00:01 The camera is at eye-level and static, capturing a medium shot of a man standing in front of a modern, multi-story building with a gray facade. Above him is a sign that reads "$ SNITCH" in a stylized font. The man is light-skinned, with a trimmed beard, wearing a light-colored button-down shirt. He points directly at the camera with a friendly expression. / 00:01–00:03 The camera pulls out to reveal the full SNITCH storefront. Text overlays in the center of the frame read: "BOPAL AMBLI ROAD AHMEDABAD". The presenter maintains his position and continues speaking. / 00:03–00:05 The camera zooms out further to include more of the building's exterior, revealing storefronts for multiple brands. The presenter briefly looks down before looking up at the camera. The text overlay remains. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty of finding diverse and trendy men's fashion options in one place. The ad addresses the frustration of having to shop at multiple stores to complete a stylish outfit, implying that Snitch provides a convenient and comprehensive solution. # Value propositions - Convenience: Find all your styling needs in one location, from casual to formal wear and accessories. - Comprehensive Styling: Achieve head-to-toe looks with a wide range of clothing and accessories. - Style Enhancement: Elevate your personal style and stay on-trend with the latest fashions. # Benefits - Convenient access to diverse styling options - Opportunity to enhance personal style - Ability to stay on trend with the latest fashions # Features - Casuals - Sharp formals - Trending streetwear - Full collection of accessories - Head to toe styling in one place # Call to action Check out toh karuj padshe na. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's message and showcases its products from the brand's official perspective, with a presenter acting as a guide through the store's offerings. # Storyline - 00:00–00:05 00:00–00:05 The presenter announces the opening of a new Snitch store at Bopal Ambli Road, Ahmedabad, and invites viewers to check it out. This message intends to create awareness and excitement about the new store location, encouraging local customers to visit. - 00:05–00:07 00:05–00:07 The presenter walks into the store. This transition signifies a shift from introduction to exploration, inviting the audience to follow along and see what the store has to offer. - 00:07–00:14 00:07–00:14 The presenter gives a tour of the store, showing the interior, displays, and variety of clothing and accessories available. The store interior is branded with the phrase "BREAKING NORMS, SETTING THE Trends!" The intention is to showcase the shopping environment and broad product range to entice viewers to visit the store and browse the selection. - 00:14–00:23 00:14–00:23 The presenter highlights the range of styles available at Snitch, showcasing casuals, formals, streetwear, accessories, and shoes. The intention is to illustrate the breadth of Snitch's offerings, emphasizing that customers can achieve head-to-toe styling in one location. - 00:23–00:35 00:23–00:35 The presenter tries on various outfits, showing how the clothes look when worn, and conveys the brand style. The intention is to inspire viewers with the brand's versatility and encourage them to envision themselves wearing the clothes. - 00:35–00:39 00:35–00:39 The presenter stands in front of the Snitch logo, holding shopping bags, and reiterates the invitation to visit the store to elevate their style. He delivers the final CTA. - 00:39–00:41 00:39–00:41 The Snitch logo is displayed, along with the Bopal-Ambli Ahmedabad location address. The message provides essential details for those interested in visiting the new store.

# Ad summary This ad showcases the SNITCH store location, a men's clothing store in Mumbai, India. The ad shows the inside of the store and the different types of apparel that can be found there. # Brand positioning SNITCH presents itself as a contemporary fashion brand for men. The brand offers a range of clothing and accessories. The clean store design creates an inviting shopping environment. This brand aligns with a lifestyle of modern style. The brand seeks to occupy a space in the consumer's mind that values a balance between style and accessibility. # Product SNITCH offers a variety of men's clothing and accessories, including t-shirts, button-down shirts, jeans, pants, jackets, shoes, bags, belts, hats, and sunglasses. The displayed clothing features modern cuts and a range of neutral colors. The products are for fashion-conscious men who are looking for modern and stylish clothing. # Visual style The ad has a polished aesthetic. The editing features quick cuts and the camera is stable for most of the ad, with a few moments of shakiness when the customer is sifting through clothing. The ad has a UGC feel to it. # Hooks Spoken: 00:00–00:02 Found a store by accident, and it's actually good. Visual: 00:00–00:02 The camera faces the storefront of a store called "SNITCH" in a brightly lit mall. The storefront is brightly lit with large screens on either side of the doorway, with one person walking into the store. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Wide selection of modern apparel # Benefits - Provides a wide variety of modern apparel. # Features - Men's clothing and apparel store - Wide variety of products - Modern apparel # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is from the perspective of a customer who is showing the SNITCH store in the mall. # Storyline - 00:00–00:02 The ad begins by showing the store entrance in a shopping mall. - 00:02–00:08 00:02–00:08 The ad then transitions to showing a walkthrough of the inside of the store as a customer walks through. - 00:08–00:17 00:08–00:17 The ad then focuses on the customer as they sift through clothing. - 00:17–00:27 00:17-00:27 The ad then transitions to showing a montage of the different products available at the store. - 00:28–00:33 00:28-00:33 The ad concludes with the customer checking out.

# Ad summary This ad promotes the Snitch Linen collection, highlighting its versatility for both day and night events. It showcases how a simple styling change can transform the same outfit from a casual daytime look to a night-ready ensemble. The ad emphasizes the comfort and breathability of the linen material, suggesting it's suitable for any occasion. # Brand positioning Snitch is presented as a modern fashion brand that offers versatile clothing suitable for various occasions, promoting a lifestyle where one outfit can transition seamlessly from day to night with simple styling changes. The brand aligns with the values of comfort and style, pushing against the norm of needing multiple outfits for different events. Snitch emphasizes functional design (comfort and breathability) with emotional appeal (confidence and style). # Product The featured product is Snitch's Linen collection, a line of clothing made from linen material designed for versatility and comfort. The collection targets individuals who want to transition from daytime casual to nighttime stylish with minimal effort. Key features include the fabric's breathability and the outfit's simple yet stylish design. The linen outfit, comprising a button-down shirt and matching pants, is highlighted as suitable for both day and night celebrations with minor styling adjustments. The ad addresses the purchase barrier of needing multiple outfits by showcasing how one linen outfit can serve different occasions. # Visual style The ad has a polished and clean aesthetic, with natural lighting and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Male 1: Day event aur raat ko celebration, outfit change karna padega? Text overlay: 00:00–00:02 / 00:02–00:04 / EVERY / OCCASION Visual: 00:00–00:04: A man wearing a light blue linen shirt and white pants walks into the frame. He has sunglasses on and his hands in his pockets. He stands in front of a grey marble wall with a wood slat design to his left and an abstract painting on the wall. He turns to face the camera. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of needing to change outfits for different occasions. # Value propositions - One outfit, every occasion - Simple, breathable, and superb comfortable - Easy transition from day to night with styling change # Benefits - Versatile for day and night events - Eliminates the need for multiple outfits - Provides comfort and style # Features - Breathable fabric - Comfortable design - Simple styling # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through the official voice of the brand, with scripted lines and product claims. # Storyline - 00:00–00:04 The ad opens with a question about needing to change outfits for day events versus night celebrations. - 00:04–00:07 The speaker then challenges this notion, suggesting that outfit changes are unnecessary if the outfit is from Snitch's Linen collection. - 00:07–00:12 The ad transitions to showcasing the Snitch Linen outfit, describing it as simple and breathable for daytime use. - 00:12–00:17 The focus shifts to demonstrating how a simple styling change can transform the same outfit for a night celebration. - 00:17–00:22 The ad concludes by promoting Snitch's Linen collection as a solution for every occasion.

# Ad summary A UGC-style demo promoting Snitch brand fragrances. A man in a casual setting discusses the brand's expansion beyond clothing to include fragrances. He highlights features such as fresh, woody notes, long-lasting scent, and suitability for everyday wear. He also mentions an offer of 50% off on two perfumes. # Brand positioning Snitch is presented as a modern lifestyle brand that has expanded its offerings beyond clothing to include fragrances. The brand aims to cater to individuals who appreciate fresh and woody scents that are not too overpowering and are suitable for everyday use. The brand positions itself as a go-to for both clothing and fragrances, suggesting versatility and a focus on quality. Snitch aims to occupy a space in the consumer's mind as a brand that offers both fashion and fragrance solutions, aligning with a lifestyle that values convenience, versatility, and contemporary style. # Product The product being advertised is Snitch brand fragrances, specifically the Marina and Aurora Eau de Parfum. These fragrances are designed to be fresh, woody, long-lasting, and suitable for everyday use. The fragrances are suitable for various occasions, including going to the office, hanging out with friends, and evening plans. The presenter describes the notes as fresh and woody, providing a warm vibe for daily use. The fragrances come in sleek, dark-colored bottles with a round cap and minimalist label, with each fragrance represented by different color accents. Snitch's USPs are long-lasting scents suitable for everyday use, making it worth trying or buying for those seeking versatile and convenient fragrance options. # Visual style The ad has a casual, UGC feel with polished elements. The editing includes quick cuts and static shots. The production quality is a hybrid of UGC and commercial. The pacing is moderate. The cuts and product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:04 Male 1: [Enthusiastically] Kya aapko malum hai Snitch ab sirf clothing ke liye hi nahi, fragrance ke liye bhi best hai. Text overlay: 00:01–00:04 #SNITCH / 00:03–00:04 Fragrance Visual: 00:00–00:02 Medium shot of a man standing in front of a pink wall. Behind him are three small circular frames, a Christmas tree, and a black and white clock on the wall. The man is wearing a white t-shirt underneath a black jacket. The camera is stationary. / 00:02–00:04 The #SNITCH logo appears on the right side of the man, with a yellow “Fragrance” logo appearing on the left side of the man. # Funnel stage Consideration # Pain points None used. # Value propositions - The fragrance is noticeable to others - The fragrance is very long-lasting - The fragrance is suitable for everyday use and comfortable to wear # Benefits - People will notice you - Perfect for everyday use - Suitable for office, hanging out with friends, or evening plans - Very comfortable to wear # Features - Fresh, woody notes - Long lasting fragrance # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is also an influencer endorsing the fragrance. # Storyline - 00:00–00:04 00:00–00:04 The presenter introduces the Snitch brand and announces that it has fragrances as well as clothing. The message conveyed is to inform the audience that Snitch is expanding its product offerings. The presenter speaks directly to the camera, establishing a conversational tone. - 00:04–00:12 00:04–00:12 The presenter sprays a Snitch fragrance on himself, noting the scent. The presenter speaks about what he thinks of the cologne and why he likes it. The tone is casual, as if he is a friend giving a tip. - 00:12–00:16 00:12–00:16 Close up shot of the Aurora and Marina fragrances, side-by-side. The message is to visually introduce the featured product. The audience views the product from an objective perspective, highlighting the brand's diverse fragrance collection. - 00:16–00:23 00:16–00:23 The presenter sprays the fragrance on his wrist, noting the many occasions one might wear it. The presenter speaks about what he thinks of the cologne and why he likes it. The tone is casual, as if he is a friend giving a tip. - 00:23–00:26 00:23–00:26 The presenter claims that the fragrance is long lasting and not too strong. The presenter is acting as an influencer vouching for the product. The tone is casual, as if he is a friend giving a tip. - 00:26–00:36 00:26–00:36 The presenter announces that there is an offer going on right now, where you can get two perfumes for 50% off. The message conveyed is that the product is on sale. The presenter speaks directly to the camera, establishing a conversational tone.

# Ad summary This ad highlights the Snitch clothing brand with a tour of its stores, showcasing various fashion items and store locations in Chennai. # Brand positioning Snitch is presented as a trendsetting fashion brand that defies norms and establishes new standards in men's clothing. The brand positions itself as a modern and evolving fashion destination, evident from the tagline "Breaking The Norms, Setting The Trends!" This is reinforced through its store design, garment styles, and promotion of diverse collections, including linen and denim. The brand embraces a youthful and contemporary style, appealing to individuals who seek to express their individuality through fashion. By opening multiple stores in Chennai, it is working to be accessible to a wide range of customers. Snitch aims to occupy a space in the consumer's mind as a forward-thinking brand that encourages self-expression and style innovation, not adhering to any existing brand style. # Product Snitch offers a diverse range of contemporary men's clothing, including shirts, t-shirts, jackets, and trousers. The clothing is designed with a focus on modern aesthetics, incorporating unique prints, patterns, and materials like linen and denim. Specific product features include short-sleeved shirts with geometric patterns, t-shirts with bold text graphics on the back, olive green jackets with multiple pockets, and wide-leg trousers. The product range targets fashion-conscious consumers looking for distinctive and stylish apparel that breaks away from traditional norms. The brand seeks to address purchase barriers by offering a wide range of styles that allow self-expression and unique style. # Visual style The ad combines polished commercial shots with a slightly raw, documentary-style feel. The editing style is quick and dynamic, with jump cuts and fast transitions between scenes to maintain a lively pace. Visual motifs include consistent center framing, vibrant colors, and frequent close-ups of clothing details. The pacing is fast, with an estimated 60-80 cuts per minute, synced to a beat-heavy background track. # Hooks Spoken: 00:00–00:02 Male 1: Snitch window made it even harder. Visual: 00:00–00:03 The shot displays the exterior of a Snitch store located in a mall. The store's logo and name are prominently displayed in white against a grey striped background. A person wearing a black hooded sweatshirt and a beige baseball cap enters the store. # Funnel stage Top of funnel (Awareness) # Pain points The ad is solving a desire for fashion to facilitate self-expression in clothing choices. # Value propositions - Wide range of styles for self-expression - Unique and stylish apparel # Benefits - Provides diverse styles for self-expression - Offers unique and stylish apparel - Breaks away from traditional fashion norms # Features - Shirts with geometric patterns - T-shirts with bold text graphics on the back - Olive green jackets with multiple pockets - Wide-leg trousers # Call to action None used. # Point of view - Brand 100% – The entire ad showcases the brand voice through visuals of the store and products and the voiceover that highlights the brand's physical presence. # Storyline - 00:00–00:02 The ad opens with a shot of the "Snitch" store logo, setting the stage to introduce the brand. - 00:02–00:03 A person walks into the store, inviting the viewer to explore the retail space. - 00:03–00:04 The ad shows the interior of the store and features a mannequin wearing a full outfit, highlighting the brand's style and aesthetic. - 00:04–00:05 The ad displays a wall with the tagline "BREAKING THE NORMS, SETTING THE TRENDS!", emphasizing the brand's mission and vision. - 00:05–00:08 The ad showcases in-store promotional posters featuring various outfits, inviting the viewer to explore different looks. - 00:08–00:09 The ad features different sections within the store, such as "Luxe Collections" and "Denim", illustrating the breadth of the brand's offerings. - 00:09–00:16 The ad transitions to a person browsing and selecting various clothing items, demonstrating the shopping experience. - 00:16–00:19 The ad shows the person trying on the clothes in front of a mirror, demonstrating how the pieces look when worn. - 00:19–00:26 The ad features a voiceover that mentions the presence of "three Snitch stores" and locations in Chennai, which shows a geographic expansion. - 00:26–00:31 The ad features additional quick shots of the model taking selfies and showcasing outfits. - 00:31–00:34 The ad circles back to the mannequin shot shown earlier and shows the store's core tagline, ending the ad.

# Ad summary This ad promotes Snitch, a men's clothing brand in India. The ad begins with a street view of the Nexus mall in Kukatpally, Hyderabad, before heading into the Snitch store. The narrator highlights the wide variety of men's clothing options available at the store, including casual wear, party wear, formals, cargos, denim, shorts, shoes, and jackets. The ad also mentions the excellent collection of shirts and t-shirts, with premium quality and affordable prices. The ad ends with an invitation to visit the Snitch store in Kukatpally. # Brand positioning Snitch is presented as a trendy and accessible brand for men's fashion, offering a wide range of clothing options from casual to formal wear. The brand is positioned as a one-stop destination, implying convenience and variety. It emphasizes premium quality at affordable prices, appealing to value-conscious consumers. The brand does not explicitly push against category norms or competitor behaviors but focuses on providing diverse options and trendy collections, fitting into the contemporary fashion market. The brand positioning appears to be a blend of functional (variety, affordability) and emotional (trendy, stylish) appeal, catering to a broad audience seeking both practicality and fashion. # Product The ad features a variety of men's clothing items available at Snitch stores, including casual wear, party wear, formals, cargos, denim, shorts, shoes, and jackets. The clothes are available in trendy collections with excellent choices in shirts and t-shirts, with premium quality and affordable prices. The store also offers perfumes, with a "buy one get one free" offer. These products cater to men looking for fashionable and versatile clothing options for different occasions. The ad highlights the availability of premium quality items at affordable prices, addressing the potential purchase barrier of cost. The variety and affordability are emphasized to make the products appealing for a broad range of customers seeking stylish and budget-friendly options. # Visual style The ad has a bright and clean aesthetic, typical of retail store advertisements. The video consists of quick cuts and static shots, with smooth transitions between scenes, which give it a polished feel. The production quality is fairly high, resembling a professional commercial, aiming to appeal to a broad audience. The pacing is relatively consistent throughout, highlighting different sections and products within the store. Product actions and transitions are not particularly synced to audio, but the overall presentation is visually coherent and attractive. # Hooks Spoken: 00:00–00:04 Aaj Hyderabad Kukatpally Nexus Mall opposite lo unna, [unclear phrase] store ki vachesina. Text overlay: 00:00–00:02 Kukatpally Nexus Mall Opposite📍 Visual: 00:00–00:02 A ground-level, slightly shaky camera angle captures the exterior of the Nexus Hyderabad mall. The mall is large, modern, and white with "nexus HYDERABAD" signage and a starburst logo visible. The location is bright and sunny. In the foreground, a green bush is partially visible behind a metal fence. / 00:02–00:03 The camera pans to show the entrance of a building, with stairs leading up to the entrance of the 'SNITCH' store. The building has large pillars and glass doors, with the name "SNITCH" written in bold letters. A person in uniform stands near the door. / 00:03–00:04 A man in a checkered shirt walks through the glass doors of the Snitch store. The camera follows him as he enters. The exterior of the Nexus Mall is visible through the glass doors. # Funnel stage Consideration # Pain points The central frustration addressed in the ad is the difficulty in finding a wide variety of trendy men's clothing that combines premium quality with affordable prices. # Value propositions - Premium quality at affordable prices: This is a direct value statement, emphasizing the balance of quality and cost. - Buy one get one free offer on perfumes: This promotional offer adds immediate value to the purchase. # Benefits - Trendy collections - Premium quality - Affordable prices - Buy one get one free offer on perfumes # Features - Casual wear - Party wear - Formals - Cargos - Denims - Shorts - Shoes - Jackets - Shirts - T-shirts # Call to action Do visit Snitch Store, Kukatpally📍 # Social proof - None used. # Point of view - Customer 100% – The entire video is narrated from a customer's perspective, showcasing his visit to the store and highlighting the available products. # Storyline - 00:00–00:04 00:00–00:04 The ad begins by showing the exterior of the Nexus Mall in Kukatpally, Hyderabad, and the presenter states that he has arrived at the Snitch store. This sets the location and introduces the brand as accessible within a known shopping center. - 00:04–00:07 00:04–00:07 The ad transitions inside the Snitch store, where the narrator states that it is a one-stop destination for men. This emphasizes the brand's comprehensive offering and convenience. - 00:07–00:17 00:07–00:17 The ad showcases various clothing options such as casual wear, party wear, formals, cargos, denim, shorts, shoes, and jackets, accompanied by the narrator mentioning their availability. This illustrates the variety and breadth of the brand's product range. - 00:17–00:24 00:17–00:24 The ad highlights that the shirts and t-shirts are excellent collections, premium quality, and available at affordable prices. It also mentions a "buy one get one free" offer on perfumes. This reinforces the brand's value proposition of quality and affordability. - 00:24–00:28 00:24–00:28 The presenter encourages viewers to visit the Snitch store in Kukatpally without delay. This serves as a direct call to action, urging the audience to take immediate action.

# Ad summary A creator walks into a Snitch store and shares their experience with the products, fit, and cleanliness of the store, encouraging viewers to check it out. # Brand positioning Snitch is presented as a modern, high-quality brand for men that offers a wide range of apparel, accessories, and perfumes. The ad suggests the brand focuses on providing a premium experience with a clean and well-designed store. The ad implies that Snitch is pushing against the norm of clothing brands by also offering perfumes and accessories. # Product The Snitch store offers a wide range of men's apparel, including denim, shirts, and outerwear, as well as accessories and perfumes. The clothes are presented as having a good fit and fabric quality. The store itself is clean and premium, contributing to the overall brand experience. # Visual style The ad has a polished UGC feel, combining handheld shots with a clean and modern aesthetic. The editing includes quick cuts and smooth transitions, maintaining a consistent rhythm. The overall production quality is high, enhancing the intended tone of sophistication and style. Cuts, text, and actions are synced to the music. # Hooks Spoken: 00:00–00:03: I just entered the Snitch store on Linking Road in Oshiwara Andheri West, and the first thing I checked there [is] denim section. Text overlay: 00:00–00:01: sn / 00:01–00:02: Linkin / 00:02–00:03: Andheri Visual: 00:00–00:01: The camera is shaky and panning up to show the Snitch store entrance in a mall. The entrance is brightly lit and modern-looking. / 00:01–00:03: A male creator walks into the store. He has long, dark hair and is wearing a maroon shirt and black pants. The store is well-lit and has a variety of clothing displayed. There are posters of male models on the sides of the store. # Funnel stage Consideration # Pain points None used. # Value propositions - A comprehensive fashion experience with apparel, accessories, and fragrances all in one place. - High-quality clothing and accessories. # Benefits - Wide variety of clothing options - Nice fabric quality - Stylish outfits - Good fitting - Clean and premium store interiors # Features - Denim section - Shirt sections - Perfumes - Accessories - Good fitting - Clean and premium store interiors # Call to action None used. # Social proof - "I just entered the Snitch store" – Creator - "They actually have some really good options" – Creator - "And the fabric quality feels really nice" – Creator - "I tried a few outfits and the fitting was really good" – Creator # Point of view - Customer 100% – The entire video is shot from the perspective of a creator who is touring and reviewing the Snitch store. # Storyline - 00:00–00:03 A creator walks into the Snitch store on Linking Road in Oshiwara, Andheri West. - 00:03–00:07 00:03–00:07: The creator explores the denim section, noting the good options available. - 00:07–00:11 00:07–00:11: The creator moves to the shirt section and highlights the nice fabric quality. - 00:11–00:14 00:11–00:14: The creator expresses surprise at the availability of perfumes and accessories in a clothing brand. - 00:14–00:18 00:14–00:18: The creator then shares how they tried a few outfits and that the fitting was good. - 00:18–00:22 00:18–00:22: The creator highlights the clean and premium store interiors. - 00:22–00:27 00:22–00:27: The creator encourages viewers in Andheri West to check out the Snitch store on Linking Road.