How ServiceTitan Advertises on Meta

# Ad summary This ad uses a testimonial from a founder and CEO of a plumbing company to show how Service Titan can help service businesses. # Brand positioning Service Titan is presented as a software solution for service businesses. The brand aims to occupy the space of a reliable and understanding partner for businesses in the service industry. The brand aligns with values of efficiency and understanding the unique needs of service-based companies. The brand positions itself as a solution that understands the intricacies of running a service business, suggesting that other solutions may not fully grasp these needs. The brand positioning is functional, focusing on providing a practical solution for service businesses. # Product Service Titan is not explicitly described, but it is implied to be a software solution designed to help service businesses run more effectively. The product is for service businesses, as indicated by the testimonial from the founder and CEO of a plumbing company. The ad highlights that the software understands how a service business is supposed to run, suggesting it offers features and tools tailored to the specific needs of such businesses. The ad addresses the potential purchase barrier of whether the software truly understands the unique challenges of a service business by featuring a testimonial from someone in that industry. # Visual style The ad has a clean and professional visual aesthetic. The production quality appears to be high, with a well-lit headshot and clear typography. The use of a testimonial quote and a professional headshot gives the ad a sense of credibility and trustworthiness. The color scheme is simple and consistent, with a yellow and dark gray color palette. The layout is straightforward and easy to scan, with the testimonial quote prominently displayed at the top and the headshot and attribution below. # Hooks Headline: "These guys get it. They understand how a service business like mine is supposed to run." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that many software solutions do not fully understand the unique challenges and needs of service businesses. # Value propositions - Understanding of service businesses: The software understands how a service business is supposed to run, which implies it is tailored to the specific needs of such businesses. # Benefits - Implied: Helps service businesses run effectively # Features - Understands how a service business is supposed to run # Call to action None used. # Social proof - "These guys get it. They understand how a service business like mine is supposed to run." # Point of view - Customer: The testimonial quote from Richie Foster provides the customer's point of view, expressing satisfaction and understanding of the service provided by Service Titan. - Brand: The Service Titan logo at the top left corner represents the brand's point of view, subtly promoting its services and association with the positive testimonial. # Storyline - The ad opens with a quote from Richie Foster, Founder & CEO of Fix-It Right Plumbing, stating, "These guys get it. They understand how a service business like mine is supposed to run." This is included to immediately establish credibility and demonstrate that Service Titan understands the needs of service businesses. The audience experiences this from the perspective of a satisfied customer.

# Ad summary This ad for ServiceTitan promotes a free report about the top challenges and opportunities for tradies in Australia in 2025. The ad features a white utility truck in a grassy field. # Brand positioning ServiceTitan is presented as a provider of valuable insights and resources for tradespeople, specifically targeting those in Australia. The brand aims to occupy a space in the consumer's mind as a knowledgeable and supportive partner for tradies, offering guidance on navigating challenges and capitalizing on opportunities. The brand aligns with a professional and informative tone, positioning itself as an authority in the industry. It does not appear to push against any category norms or competitor behaviors, but rather follows a standard approach of offering valuable content to attract its target audience. The brand positioning is primarily functional, focusing on providing practical information and solutions for tradespeople. # Product The product being advertised is a free report titled "2025 Australia Tradies Report." This report aims to provide insights into the top challenges and opportunities for tradespeople in Australia. The report is intended for tradies who want to stay informed and make strategic decisions for their businesses. The ad addresses the purchase barrier of cost by offering the report for free, making it accessible to a wide audience. The ad tells the viewer that this report is worth downloading because it will help them understand the current landscape and future trends in their industry. # Visual style The ad has a clean and professional visual style. It features a bright yellow background in the top portion, which contrasts with a darker gray background in the bottom portion. The image of the utility truck is well-lit and positioned prominently. The overall design is simple and easy to understand, with clear typography and a focus on the key message. # Hooks Headline: FREE Report # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that tradies face challenges and may be unaware of upcoming opportunities. The phrase "Learn about top challenges and opportunities for tradies" signals this frustration. # Value propositions - The free report offers valuable insights into the challenges and opportunities for tradies, helping them make informed decisions and improve their businesses. # Benefits - Learn about top challenges and opportunities for tradies # Call to action None used. # Point of view - Brand: The brand is presenting the ad to promote a free report. # Storyline - The ad starts by presenting the ServiceTitan logo, establishing the brand behind the offer. The intention is to create brand recognition and credibility. The brand is telling this part of the story to establish its identity and association with the report. - Next, the ad highlights the offer of a "FREE Report," immediately grabbing attention with the value proposition. The intention is to entice the viewer to learn more. The brand is telling this part of the story to emphasize the accessibility and value of the report. - The ad then elaborates on the report's content, stating that it covers "top challenges and opportunities for tradies." The intention is to provide context and relevance to the target audience. The brand is telling this part of the story to clarify the report's focus and benefits. - Finally, the ad displays an image of the report cover, titled "2025 Australia Tradies Report," providing a visual representation of the product. The intention is to reinforce the report's identity and relevance. The brand is telling this part of the story to solidify the offer and provide a visual anchor.

# Ad summary This ad for ServiceTitan highlights the real-time job costing feature of the software. The ad shows a person in a vehicle using the software on a tablet. The ad targets HVAC, plumbing, and electrical service providers. # Brand positioning ServiceTitan is presented as a software solution designed to help service businesses, particularly those in the HVAC, plumbing, and electrical sectors, manage their operations more effectively. The brand aims to occupy the space of a modern, tech-forward partner that understands the needs of field service professionals. By focusing on real-time job costing, ServiceTitan positions itself as a tool that empowers businesses to understand their margins and improve profitability. The brand aligns with values of efficiency, control, and data-driven decision-making, pushing against the traditional, less transparent practices in the service industry. # Product ServiceTitan is a software platform designed for service businesses, specifically those in the HVAC, plumbing, and electrical industries. The ad highlights the real-time job costing feature, which allows users to track expenses and understand margins for every service, install, and repair job. The product is shown on a tablet device, suggesting it is mobile and accessible in the field. The software is designed for business owners, managers, and technicians who need to manage job costs effectively. The USP is the ability to have real-time insights into job costing, which helps in making informed decisions and improving profitability. The ad addresses the purchase barrier of not knowing the true cost of each job, by providing a solution that offers transparency and control. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the software interface and its real-world application. The color palette is dominated by dark gray, black, and white, with pops of yellow, red, blue, and green to highlight key information. The production quality is high, with a clear and well-lit shot of the tablet and car interior. The overall aesthetic is modern and tech-focused, designed to appeal to business owners and managers in the service industry. # Hooks Headline: Know your margins. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing the true cost of each job, which can lead to inaccurate pricing, reduced profitability, and financial uncertainty. The ad aims to solve the frustration of not having real-time visibility into job costs, which can make it difficult to make informed decisions and manage finances effectively. "Know your margins." # Value propositions - Real-time job costing: Provides transparency and control over expenses, helping businesses understand their margins and improve profitability. # Benefits - Real-time job costing for every service, install, and repair. # Features - Real-time job costing # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the software's features and benefits for service businesses. # Storyline - The ad starts by highlighting the importance of knowing your margins, which is a key concern for business owners. This message is conveyed from the brand's perspective, aiming to grab the attention of viewers who are concerned about profitability. - The ad then introduces the real-time job costing feature of ServiceTitan, explaining how it helps in managing service, install, and repair costs. This part of the story is told from the brand's perspective, showcasing the product's capabilities and benefits. - The ad concludes by listing the specific industries that ServiceTitan caters to: HVAC, plumbing, and electrical. This is from the brand's perspective, targeting the ad to the relevant audience.

# Ad summary This ad features a testimonial from a director at Legendary Plumbers in Melbourne, who states that ServiceTitan has given them the power to move forward and keep moving. # Brand positioning ServiceTitan is presented as a powerful tool for service businesses, particularly in the plumbing industry. The brand aims to occupy the space of a reliable partner that empowers businesses to move forward and succeed. The brand aligns with values of progress, efficiency, and reliability, suggesting a functional positioning focused on performance and tangible results for its customers. # Product ServiceTitan is presented as a service that empowers businesses to move forward and keep moving. The product is for companies that want to have the power to go forward and keep moving. The ad highlights the testimonial of a director at Legendary Plumbers in Melbourne, suggesting that ServiceTitan is a tool that helps businesses in the plumbing industry achieve their goals. The ad addresses the potential purchase barrier of uncertainty by showcasing a real-life success story, implying that ServiceTitan is a proven solution for businesses looking to improve their operations. # Visual style The ad has a professional, clean visual style with a focus on showcasing a real person and testimonial. The production quality appears to be studio-shot with good lighting and clear focus. The use of solid colors and simple layout contributes to a scannable and trustworthy feel. # Hooks Headline: "We know we're on the right horse with ServiceTitan. We've got that power to go forward and keep moving." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may feel stuck or unable to progress, as highlighted by the need for the "power to go forward and keep moving." # Value propositions - ServiceTitan provides the power to move forward and keep moving, implying increased efficiency and success for businesses. # Benefits - Being on the right horse with ServiceTitan # Features - Power to go forward and keep moving # Call to action None used. # Social proof - "We know we're on the right horse with ServiceTitan. We've got that power to go forward and keep moving." - Mitch Boerner, Director at Legendary Plumbers Melbourne # Point of view - Customer: The quote from Mitch Boerner expresses his positive experience with ServiceTitan, highlighting the benefits he has experienced as a customer. - External source: The identification of Mitch Boerner as the Director at Legendary Plumbers in Melbourne provides context and authority to the testimonial. # Storyline - The ad begins with a quote from Mitch Boerner, Director at Legendary Plumbers in Melbourne, stating, "We know we're on the right horse with ServiceTitan. We've got that power to go forward and keep moving." This is included to immediately establish the positive impact of ServiceTitan on a real business, told from the customer's perspective. - The ad then identifies Mitch Boerner's title and company, adding credibility to the testimonial. This is included to provide context and authority to the testimonial, told from an external source.

# Ad summary This ad promotes a webinar about reinventing commercial sales through technology, process, and AI. It features a headshot of Jordan Neiman. # Brand positioning The brand is presented as a thought leader in the commercial sales space, focusing on innovation and modernization. It positions itself as forward-thinking by emphasizing the integration of technology, process, and AI to drive success. The brand aims to occupy the space of expertise and authority, suggesting that businesses should care because they can gain a competitive edge by adopting these strategies. The brand aligns with values of progress, efficiency, and technological advancement, pushing against traditional sales methods. # Product The product being advertised is a webinar titled "Reinventing Commercial Sales." The webinar aims to educate participants on how technology, process, and AI can drive success in commercial sales. It is intended for professionals in the commercial sales industry who are looking to modernize their strategies and improve their results. The webinar addresses the potential purchase barrier of being stuck in outdated sales methods by offering insights into innovative approaches. # Visual style The ad has a clean and professional visual style. The production quality appears to be high, with a well-lit and composed headshot. The color palette is muted, with a focus on grays, greens, and reds. The typography is simple and legible. The overall style is designed to convey trust and expertise. # Hooks Headline: Reinventing Commercial Sales # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that current commercial sales methods may be outdated or ineffective, leading to a lack of success. The phrase "Reinventing Commercial Sales" suggests a need for change and improvement. # Value propositions - Reinventing commercial sales through technology, process, and AI to drive success. # Benefits - Drive Success # Features - Technology - Process - AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the webinar and highlighting its key benefits. # Storyline - The ad starts with a professional headshot of Jordan Neiman, establishing credibility and a personal connection. The intention is to introduce the speaker and create a sense of trust. This is from the brand's perspective. - The ad highlights the word "Webinar" in a red badge, immediately signaling the type of event being promoted. This is from the brand's perspective, informing the audience what is being offered. - The ad presents the title "Reinventing Commercial Sales" in large, bold text, capturing attention and conveying the main topic of the webinar. This is from the brand's perspective, communicating the core message. - The ad includes the subtitle "How Technology, Process, and AI Drive Success," providing further detail about the webinar's content and promising valuable insights. This is from the brand's perspective, elaborating on the benefits of attending the webinar.

# Ad summary This ad for ServiceTitan is designed to help plumbing businesses grow from 5 plumbers to 50. It uses a simple, direct approach with a clear call to action. # Brand positioning ServiceTitan is presented as a business solution for home service companies, specifically plumbing businesses. The brand aims to occupy the space of a growth partner, helping businesses scale their operations. The brand aligns with values of progress and expansion, pushing against the limitations of small-scale operations. The brand positioning is functional, focusing on the tangible outcome of business growth. # Product The product being advertised is ServiceTitan, a software solution designed to help plumbing businesses scale their operations. It is for plumbing businesses that are looking to grow and manage their workforce more effectively. The ad highlights the potential to grow from 5 plumbers to 50, addressing the purchase barrier of limited resources or knowledge on how to scale a business. The ad suggests that ServiceTitan provides the tools and strategies necessary to achieve significant growth. # Visual style The ad has a clean and modern visual aesthetic, with a focus on simplicity and clarity. The production quality is highly polished, with a professional design and layout. The visual motif is a geometric pattern, creating a sense of technology and innovation. The image treatment includes a gradient background and subtle lighting effects, adding depth and visual interest. The typography is large and bold, ensuring readability and impact. The style contrasts with platform-native content, creating a sense of professionalism and authority. # Hooks Headline: You've got 5 plumbers today # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is currently limited to a small team of plumbers and is looking for ways to expand their business. # Value propositions - Grow your plumbing business from 5 to 50 plumbers with ServiceTitan. # Benefits - getting to 50 # Call to action FIND OUT HOW # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand directly addressing the viewer and offering a solution to their business challenges. # Storyline - The ad starts by stating, "You've got 5 plumbers today," immediately addressing the viewer's current business situation. This is intended to grab the attention of plumbing business owners who are currently operating with a small team. The perspective is from the brand, directly addressing the potential customer. - The ad then transitions to the message, "Let's talk about getting to 50," presenting a vision of significant growth. This is intended to create aspiration and curiosity, suggesting that the brand can help the viewer achieve substantial expansion. The perspective is from the brand, offering a solution to the viewer's potential desire for growth. - The ad concludes with a call to action, "FIND OUT HOW," prompting the viewer to take the next step and learn more about the brand's solution. This is intended to drive engagement and lead generation, encouraging the viewer to explore how the brand can help them achieve their growth goals. The perspective is from the brand, guiding the viewer towards further interaction.

# Ad summary This ad features the CEO of Local Roofs, Branden Dickey, discussing how ServiceTitan has helped his business. He highlights how it drives marketing costs down, reduces time on jobs, and integrates into their sales side. # Brand positioning ServiceTitan is presented as a technology solution for home service businesses, particularly roofing companies. The brand aims to occupy the space of a modern, efficient, and technologically advanced partner that helps businesses reduce costs, improve sales, and streamline operations. The brand aligns with values of efficiency, integration, and leveraging technology for business growth. ServiceTitan pushes against the traditional, potentially inefficient methods of managing home service businesses, offering a functional solution that directly impacts the bottom line. # Product ServiceTitan is a technology platform designed for home service businesses, offering solutions to drive marketing costs down, reduce time on jobs, and integrate into the sales process. It provides technology to close deals faster and integrates into the sales side, making it beneficial for businesses looking to improve efficiency and reduce lead expenses. The product is for home service businesses looking to leverage technology to improve their operations and bottom line. The ad highlights the product's ability to reduce marketing costs, decrease job times, and improve sales integration, making it a valuable tool for businesses in the home service industry. # Visual style The ad has a polished commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, with clear lighting and professional framing. The pacing is moderate, with cuts timed to the music and voiceover lines. The visual motifs include the use of the ServiceTitan logo and the Local Roofs branding throughout the ad. # Hooks Spoken: When I got into the roofing space here at Local Roofs, first thing I did is brought ServiceTitan over immediately. Text overlay: Branden Dickey / CEO, LocalRoofs / I brought ServiceTitan / over immediately. (Quote box) Visual: 00:00–00:03: A man with a shaved head and a beard, wearing a black button-down shirt and jeans, sits on a black leather couch in a well-lit room. Behind him are three framed black and white landscape drawings and a decorative pillow. To his left is a small round table with a succulent plant. The camera is stationary and focused on him as he speaks. / 00:03–00:06: Close-up of the same man as before, now with a blue quote box behind him. The background is a plain white wall. The camera remains stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that home service businesses struggle with high marketing costs, inefficient job management, and slow sales processes. The CEO states that ServiceTitan helps drive marketing costs down and reduces time on jobs, suggesting that these are common frustrations for businesses in the industry. # Value propositions - Reduce marketing costs and lead expenses - Improve efficiency and reduce job times - Enhance sales integration and close deals faster # Benefits - Drives marketing costs down - Reduces time on jobs - Closes deals faster # Features - Technology platform - Integrates into sales process # Call to action Book a demo # Social proof - "When I got into the roofing space here at Local Roofs, first thing I did is brought ServiceTitan over immediately." – Branden Dickey (CEO, Local Roofs) - "ServiceTitan has nailed it in the home service space." – Branden Dickey (CEO, Local Roofs) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer, the CEO of Local Roofs, who is sharing his positive experience with the product. # Storyline - 00:00–00:06 Branden Dickey, CEO of Local Roofs, introduces himself and states that the first thing he did when he got into the roofing space was bring ServiceTitan over immediately. - 00:09–00:11 He explains that ServiceTitan drives marketing costs and lead expenses down. - 00:12–00:18 He continues by saying that it results in less time on jobs and that having the technology to close faster is probably the most beneficial thing. - 00:18–00:24 He concludes by stating that how it integrates into their sales side is absolutely amazing and that this is the power of technology. - 00:24–00:26 He finishes by saying that ServiceTitan has nailed it in the home service space.

# Ad summary This ad features a clip from the Toolbox for the Trades podcast. The speakers discuss how Conejo grows its internal business by marking the different territories in which they service. # Brand positioning Conejo is a home service company that aims to be top of mind for customers. The brand uses its colors, mascot, and brand to mark the different territories in which they service. The brand aims to grow its internal business by figuring out where they could essentially mark the different territories in which they service. # Product The ad does not explicitly describe a product. However, it is implied that Conejo offers a variety of home services. The company grows its internal business by figuring out where they could essentially mark the different territories in which they service. The company grows either geographically by expanding their territory or by expanding what they do inside the home. # Visual style The ad has a polished look. The shots are static and there are smooth transitions. The production quality is high and the tone is professional. The pacing is consistent. # Hooks Spoken: Female 1: I wanna go into the way that you added all these different verticals to Conejo. Text overlay: 00:00-00:01 / way that you added / 00:02-00:03 Visual: 00:00–00:03: The shot is split in half. On the left, a fair-skinned woman with long blonde hair is sitting in a white chair in front of a red brick wall. She is wearing a black shirt and a gold necklace. She is gesturing with her hands as she speaks into a microphone. On the right, a fair-skinned bald man with a gray beard is sitting in a white chair in front of a red brick wall. He is wearing a light blue button-down shirt. He is smiling and looking at the woman as she speaks into a microphone. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies that it can be difficult to grow a home service business. The ad addresses the pain point of having to travel a really long distance to continue to get new customers and to expand. # Value propositions - Conejo grows its internal business by figuring out where they could essentially mark the different territories in which they service. - Conejo grows either geographically by expanding their territory or by expanding what they do inside the home. # Benefits - You wouldn't have to travel a really long distance to continue to get new customers and to expand. # Features - Conejo offers a variety of home services. - Conejo uses its colors, mascot, and brand to mark the different territories in which they service. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view, as the speakers are discussing the brand's growth and business strategies. # Storyline - 00:00–00:03 The female speaker asks the male speaker to go into the way that he added all these different verticals to Conejo. - 00:03–00:15 The female speaker explains that they were able to see how many opportunities were in one home, and if you could service all the different ways one home would need to be serviced, you wouldn't have to travel a really long distance to continue to get new customers and to expand. - 00:15–00:20 The female speaker asks what a successful vertical integration would look like for the male speaker as he was growing Conejo. - 00:20–00:23 The male speaker explains that he goes through a home and brands it like billboards. - 00:23–00:29 The male speaker says that it's all about how many times can somebody walk to their home and they see their colors, their mascot, and their brand. - 00:29–00:37 The male speaker says that is one of the ways that he has grown his internal business is figuring out where he could essentially mark the different territories in which he services. - 00:37–00:44 The male speaker says that there are two ways to grow: either you grow geographically, you got to expand your territory, or you got to expand what you do inside the home.

# Ad summary This ad for ServiceTitan software features roofers working on a roof and promotes the software as being built for roofers. # Brand positioning ServiceTitan is presented as a software solution specifically designed for roofing businesses. The brand positions itself as deeply understanding the needs and challenges of roofers, suggesting expertise and reliability in this niche. By focusing solely on software for roofers, ServiceTitan aims to occupy a space of specialized, tailored solutions, differentiating itself from more generic business software. The brand's tone is professional and solution-oriented, emphasizing functionality and industry-specific knowledge. The brand follows category norms by presenting a clear, functional value proposition. # Product ServiceTitan is software designed specifically for roofers. The ad highlights that it is "Software for roofers," indicating it is tailored to meet the unique needs of roofing businesses. The software is not shown directly, but the ad implies it helps roofers in their work, addressing potential purchase barriers by positioning itself as an essential tool for the trade. The ad aims to convey that this product is worth trying or buying because it is built specifically for the roofing industry. # Visual style The ad features a combination of a real-life photograph and a clean, corporate design. The production quality appears to be high, with a clear and well-lit image. The visual motif is a split layout, with the photograph at the top and a solid blue block at the bottom containing the brand information and call to action. The image treatment is natural, with no obvious filters or effects. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, opting for a professional and straightforward approach. # Hooks Headline: We are built for this. # Funnel stage Middle of funnel # Pain points The ad implicitly addresses the pain point of roofers needing specialized software to manage their business, rather than relying on generic solutions. The phrase "Software for roofers" signals that the product is designed to meet the unique needs of the roofing industry. # Value propositions - Software built for roofers: This communicates value by highlighting that the software is specifically designed to meet the unique needs of the roofing industry. # Benefits - Software built for roofers # Features - Software for roofers # Call to action Learn more # Point of view - Brand: The bottom portion of the ad features the ServiceTitan logo and the tagline "Software for roofers," explicitly promoting the brand's product. - Customer: The top portion of the ad shows roofers working, which is intended to resonate with the target audience of roofers. # Storyline - The ad opens with an image of roofers working on a roof, conveying the message that the ad is relevant to the roofing industry. This is told from the perspective of the customer, who is likely a roofer or roofing business owner. - The ad then transitions to the ServiceTitan logo and the tagline "Software for roofers," introducing the brand and its product. This is told from the brand's perspective, promoting its software solution for roofers. - The ad concludes with a "Learn more" button, prompting the viewer to take the next step and explore the software further. This is told from the brand's perspective, encouraging engagement and potential conversion.

# Ad summary This ad for ServiceTitan highlights the ability to track KPIs with customizable dashboards and real-time insights. Two men are shown looking at a large screen displaying the software's dashboard. # Brand positioning ServiceTitan is presented as a modern, tech-forward solution for businesses looking to optimize their operations through data-driven insights. The brand aims to occupy the space of a reliable and innovative partner, offering tools that empower businesses to track and improve their key performance indicators (KPIs). The brand aligns with values of efficiency, customization, and real-time decision-making, positioning itself as a tool that helps businesses stay ahead in a competitive market. The brand positioning is functional, focusing on performance and simplicity in accessing and understanding business data. # Product ServiceTitan is a software solution that provides customizable dashboards and real-time insights for tracking KPIs. The software is designed for businesses looking to monitor and improve their performance metrics. The ad highlights the software's ability to provide real-time data, allowing for informed decision-making. The product is shown on a large screen, displaying various charts and data points, emphasizing its user-friendly interface and comprehensive data visualization. The ad addresses the purchase barrier of complexity by presenting the software as easy to use and customizable to specific business needs. # Visual style The ad has a professional and modern visual style. The production quality is high, with a well-lit and clean environment. The image treatment includes color grading to enhance the yellow background and ensure the software display is clear and readable. The typography is large and bold, making the headline easily scannable. The style contrasts with platform-native content, aiming to stand out in the feed with a polished and trustworthy appearance. # Hooks Headline: Track KPIs with customisable dashboards and real-time insights # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle with tracking and understanding their key performance indicators (KPIs). The headline "Track KPIs with customisable dashboards and real-time insights" signals this frustration by offering a solution to this problem. # Value propositions - Track KPIs with customisable dashboards and real-time insights: This communicates value by offering a solution to the problem of tracking and understanding business performance. # Benefits - customisable dashboards - real-time insights # Features - customisable dashboards - real-time insights # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing the product and its benefits. # Storyline - The ad starts with the headline "Track KPIs with customisable dashboards and real-time insights", which conveys the message that ServiceTitan helps businesses monitor their key performance indicators. This is told from the brand's perspective, introducing the core value proposition of the software. - The image then shows two men looking at a large screen displaying the ServiceTitan software, which conveys the message that the software is being used in a real-world setting. This is told from the brand's perspective, demonstrating the software's functionality and ease of use.

# Ad summary This image ad for Priority Plumbers, LLC. highlights a 31% customer return rate, showcasing the company's success and customer satisfaction. # Brand positioning Priority Plumbers, LLC. is presented as a reliable and customer-focused plumbing service. The ad emphasizes customer loyalty through the highlighted 31% customer return rate, suggesting that customers are highly satisfied with their services and choose to return for their plumbing needs. The brand aims to occupy a space in the consumer's mind as a trusted and dependable plumbing provider. The brand aligns with values of quality service and customer satisfaction. The ad ignores competitor behaviors by focusing on its own success metrics rather than direct comparisons. The brand positioning is functional, emphasizing performance and reliability. # Product The ad promotes Priority Plumbers, LLC., a plumbing service company. The service is for anyone in need of plumbing assistance, as implied by the company name. The ad highlights a key performance indicator: a 31% customer return rate, which is presented as a testament to the quality and reliability of their services. This metric serves as a USP, suggesting that customers are highly satisfied and likely to return for future plumbing needs. The ad addresses the purchase barrier of uncertainty about service quality by showcasing proven customer loyalty and satisfaction. The ad aims to convince viewers that Priority Plumbers, LLC. is a trustworthy and effective choice for their plumbing requirements. # Visual style The ad has a professional and clean visual style. The production quality appears to be studio-shot with good lighting and clear focus on the subject. The visual motif includes a grid layout at the bottom and a gradient background. The image treatment involves color grading with a blue tint and background blur to emphasize the subject. The typography is large and bold for the headline and clean for the body text. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Customer return rate ▲31%* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when choosing a plumbing service by showcasing a high customer return rate, implying reliability and satisfaction. # Value propositions - Demonstrates customer loyalty and satisfaction, suggesting reliable and high-quality service. # Benefits - High customer satisfaction - Repeat business # Features - 31% customer return rate # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its success and customer satisfaction to attract new clients. # Storyline - The ad begins by highlighting a "Customer return rate" of "31%", immediately conveying the message that Priority Plumbers, LLC. has a high level of customer satisfaction and repeat business. This is told from the brand's perspective, aiming to establish credibility and trust with potential new customers. - The ad features a photo of a man, presumably associated with Priority Plumbers, LLC., smiling and looking directly at the viewer. This is from the brand's perspective, aiming to create a personal connection and convey a sense of trustworthiness and approachability. - The ad concludes by displaying the company name, "Priority Plumbers, LLC.", reinforcing the brand identity and making it clear who is being advertised. This is from the brand's perspective, ensuring that viewers remember the company name and associate it with the positive message of high customer return rate.

# Ad summary This ad features a man wearing a Wright Brothers, Inc. hat and shirt. The ad highlights the company's growth in GTV by 36% after using ServiceTitan for the first 6 months. # Brand positioning Wright Brothers, Inc. is presented as a successful and growing company. The ad features a man wearing a company hat and shirt, suggesting a strong brand identity and employee pride. The company's growth in GTV by 36% after using ServiceTitan positions them as a business that embraces technology to improve performance. The brand aims to occupy the space of a reliable and forward-thinking service provider. # Product The ad promotes Wright Brothers, Inc., a service company. The ad highlights the company's growth in GTV by 36% after using ServiceTitan for the first 6 months. This statistic serves as a key selling point, suggesting that partnering with Wright Brothers, Inc. can lead to significant business improvements. The ad targets businesses looking to enhance their performance and achieve growth. # Visual style The ad has a professional and clean visual style. The production quality appears to be high, with clear lighting and a well-composed shot. The use of a blue gradient background with a grid pattern gives it a modern and tech-forward feel. The typography is simple and legible, ensuring the message is easily scannable. The overall style is designed to convey trust and competence. # Hooks Headline: Growth in GTV ▲36%* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be struggling with stagnant or slow growth in Gross Transaction Volume (GTV). The "Growth in GTV ▲36%*" statistic suggests that the company is addressing the frustration of businesses seeking to improve their financial performance. # Value propositions - Achieve significant growth in GTV by partnering with Wright Brothers, Inc. - Experience a 36% increase in GTV after using ServiceTitan # Benefits - Increased business performance - Improved GTV # Features - Growth in GTV - 36%* # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their success and promoting their company. # Storyline - The ad opens by highlighting "Growth in GTV" with a significant increase of "36%*", immediately grabbing attention and conveying a message of success. This is told from the brand's perspective to showcase their achievements. - The ad then features a man wearing a Wright Brothers, Inc. hat and shirt, visually representing the company and its employees. This is from the brand's perspective, aiming to build trust and credibility by showcasing their team. - The ad concludes with the company name "Wright Brothers, Inc." displayed prominently, reinforcing brand recognition. This is from the brand's perspective, solidifying their identity and presence.

# Ad summary This ad for ServiceTitan aims to attract businesses with 5 trucks and encourages them to consider scaling up to 50 trucks with the help of their services. # Brand positioning ServiceTitan is presented as a growth partner for businesses, specifically those in the service industry. The brand positions itself as a catalyst for scaling operations, suggesting that with their help, businesses can significantly increase their capacity and reach their goals. The brand aligns with values of ambition, growth, and strategic planning, pushing against the limitations of smaller operations and promoting a vision of expansion and success. The brand positioning is functional, focusing on performance and scalability. # Product ServiceTitan is presented as a service that helps businesses scale their operations. The ad targets businesses that currently have 5 trucks and aims to help them grow to 50. The ad addresses the potential barriers of scaling by offering a solution to facilitate growth. The ad tells the viewer that ServiceTitan is worth trying or buying if they are looking to expand their business significantly. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be highly polished, with a professional design. The visual motif includes a geometric background pattern, possibly representing technology or scalability. The image treatment involves subtle color grading and lighting effects to create a bright and inviting atmosphere. The typography is large and bold, ensuring readability and impact. The style aims to be native to the platform while maintaining a high-design aesthetic, enhancing scannability and stop power in the feed. # Hooks Headline: You've got 5 trucks today. Let's talk about getting to 50. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration or problem the product is solving is the difficulty of scaling a business, specifically in the service industry. The ad implies that growing from 5 trucks to 50 is a significant challenge that requires a strategic solution. # Value propositions - ServiceTitan helps businesses scale from 5 to 50 trucks, implying a significant increase in business size and revenue. # Benefits - Scale business operations - Achieve significant expansion # Call to action FIND OUT HOW # Point of view - Brand: The brand is speaking directly to business owners, offering a solution to help them scale their operations. # Storyline - The ad starts by acknowledging the viewer's current business size, stating, "You've got 5 trucks today." This is intended to grab the attention of business owners who are currently operating at this scale. The message is conveyed from the brand's perspective, aiming to establish a connection with the target audience by recognizing their current situation. - The ad then transitions to a vision of growth, stating, "Let's talk about getting to 50." This is intended to inspire ambition and suggest the potential for significant expansion. The message is conveyed from the brand's perspective, positioning ServiceTitan as a partner in achieving this growth. - The ad concludes with a call to action, "FIND OUT HOW," encouraging the viewer to take the next step and learn more about how ServiceTitan can help them achieve their growth goals. This is conveyed from the brand's perspective, aiming to drive engagement and lead the viewer further down the sales funnel.

# Ad summary This ad promotes ServiceTitan, a software solution designed for HVAC contractors. The ad highlights the software's ability to improve business metrics and its top ratings by G2. # Brand positioning ServiceTitan is presented as the #1 software for HVAC contractors, positioning itself as a leader in the industry. The brand emphasizes its top ratings by G2, aiming to establish credibility and trust. ServiceTitan aligns with a professional, data-driven approach, focusing on functional benefits such as improved revenue, sales, and conversion rates. The brand pushes against the norm of manual or outdated business management methods, offering a modern, efficient solution. # Product ServiceTitan is a software solution built for the trades, specifically HVAC contractors. It provides tools to manage and improve various business metrics, including revenue, sales, call booking rate, and conversion rate. The software is designed to help contractors track their performance over time, as shown by the 18-month trend graph. Key features include dashboards displaying total sales, average sales, total revenue, and average job value. The software addresses the need for efficient business management and data-driven decision-making in the HVAC industry. The ad highlights ServiceTitan's top ratings by G2, reinforcing its credibility and value. # Visual style The ad has a polished, corporate aesthetic with clean graphics and a consistent color scheme of blues and whites. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of professionalism and reliability. The pacing is moderate, with cuts timed to key information points. # Hooks Text overlay: #1 Software for HVAC Contractors Visual: 00:00–00:03: The shot features a software dashboard with various charts and metrics displayed against a gradient blue background. The foreground text reads '#1 Software for HVAC Contractors' in white. The dashboard shows metrics like 'Revenue,' 'Total Sales,' 'Call Booking Rate,' and 'Total Conversion Rate.' The camera is stationary, providing a clear view of the information. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of inefficient business management in the HVAC industry. This is signaled by the need for a software solution to track and improve business metrics. # Value propositions - ServiceTitan is the #1 Software for HVAC Contractors, offering a leading solution for business management. - Top rated by G2, providing credibility and trust through third-party validation. # Benefits - Improved business metrics - Top rated by G2 # Features - Software for HVAC Contractors - Dashboard with business metrics - 18 Month Trend graph - Displays Total Sales, Total Avg. Sales, Total Revenue, Total Job Avg., Call Booking Rate, and Total Conversion Rate # Call to action Get Demo # Social proof - Top rated by G2 # Point of view - Brand 100% – The entire video is presented from the official voice of the brand, showcasing product claims and demos. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with the claim that ServiceTitan is the '#1 Software for HVAC Contractors.' This is displayed over a graphic of the software's dashboard, showing various business metrics. The message is intended to immediately establish the software's value and target audience. The perspective is from the brand, aiming to capture the attention of HVAC contractors seeking business management solutions. The tone is confident and authoritative. - 00:04–00:08 00:04–00:08: The ad transitions to showcasing ServiceTitan's 'Top rated by G2' status, displaying awards and recognition from G2. This is meant to build trust and credibility by highlighting third-party validation. The perspective remains from the brand, reinforcing its position as a leading solution in the market. The tone is proud and reputable. - 00:09–00:15 00:09–00:15: The ad concludes with the ServiceTitan logo and tagline 'Software built for the trades,' followed by a 'Get Demo' call to action. This is intended to prompt viewers to explore the software further and request a demonstration. The perspective is from the brand, guiding potential customers towards the next step in the sales process. The tone is inviting and action-oriented.

# Ad summary This ad for ServiceTitan highlights the importance of systems for businesses looking to scale from a small operation to a larger fleet. It uses a clean, professional design with a clear call to action. # Brand positioning ServiceTitan is presented as a provider of systems designed to help businesses scale, specifically those transitioning from a small number of vehicles to a larger fleet. The brand positions itself as a solution for overcoming the challenges of growth, emphasizing that success is achieved through structured systems rather than luck. This positioning suggests a focus on reliability, efficiency, and strategic planning, appealing to businesses seeking to optimize their operations and achieve sustainable growth. The brand aims to occupy the space of a trusted partner that enables businesses to scale effectively. # Product ServiceTitan offers systems designed to help businesses scale from a small number of vehicles to a larger fleet. The product is aimed at businesses looking to grow and optimize their operations. The ad emphasizes that scaling isn't about luck but about having the right systems in place, which ServiceTitan provides. The product addresses the challenge of managing and growing a fleet, suggesting it offers tools and solutions to streamline operations and ensure efficient scaling. The ad highlights the value of structured systems in achieving sustainable growth. # Visual style The ad has a clean and professional visual style, using a gradient background and geometric patterns to create a modern look. The typography is clear and legible, and the overall design is simple and uncluttered. The production quality is high, suggesting a professionally designed ad. # Hooks Headline: The leap from 4 trucks to a fleet isn't luck # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of scaling a business, specifically the challenge of growing from a small number of trucks to a larger fleet. The ad suggests that many businesses believe luck is a primary factor in scaling, but the ad refutes this notion: "The leap from 4 trucks to a fleet isn't luck" # Value propositions - Systems, not luck, are the key to scaling your business. # Benefits - Scaling from 4 trucks to a fleet # Features - Systems # Call to action FIND OUT HOW # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its value proposition and encouraging viewers to take action. # Storyline - The ad opens by stating that scaling from 4 trucks to a fleet isn't about luck, immediately grabbing the viewer's attention by addressing a common misconception about business growth. This message is conveyed from the brand's perspective, aiming to position ServiceTitan as a provider of strategic solutions rather than relying on chance. - The ad transitions to emphasize that scaling is about systems, clarifying the brand's core offering and value proposition. This message is conveyed from the brand's perspective, reinforcing the idea that ServiceTitan provides the necessary tools and structure for successful growth. - The ad concludes with a call to action, inviting viewers to find out how ServiceTitan can help them achieve their scaling goals. This message is conveyed from the brand's perspective, encouraging viewers to engage with the brand and learn more about its solutions.

# Ad summary This ad for ServiceTitan highlights the problem of guessing at job costs and offers a solution by instantly pulling true material costs on the job. # Brand positioning The brand, ServiceTitan, is presented as a solution for service industry professionals, specifically those in air conditioning and heating. The brand aims to occupy the space of a reliable, tech-forward partner that helps businesses streamline their operations and improve accuracy in job costing. The brand aligns with values of efficiency, accuracy, and technological advancement, positioning itself against the traditional, manual methods of estimating job costs. The brand positioning is functional, focusing on performance and simplicity by providing a tool that instantly pulls true material costs, thereby eliminating guesswork and improving profitability. # Product The product being advertised is ServiceTitan, a software solution designed to help service industry professionals, particularly those in air conditioning and heating, manage their job costs more effectively. It works by instantly pulling true material costs on the job, eliminating the need for guesswork. This product is for professionals who want to improve accuracy, efficiency, and profitability in their business operations. The USP is the ability to instantly access accurate material costs, addressing the purchase barrier of uncertainty and potential financial losses due to inaccurate estimates. The ad emphasizes the value of having real-time cost data available, making it easier to manage projects and ensure profitability. # Visual style The ad has a professional and clean visual style. The production quality appears to be high, with a well-lit and composed image. The visual motif is a clear and straightforward presentation of the service professional in a real-world setting. The image treatment includes color grading to enhance the blues and greens, creating a sense of trust and reliability. The typography is large and bold, making it easy to read and scannable. The style contrasts with platform-native content by being more polished and professional, aiming to capture attention through its clarity and directness. # Hooks Headline: Stop guessing at job costs. # Funnel stage Middle of funnel # Pain points The central frustration is the uncertainty and potential inaccuracy of estimating job costs, leading to financial losses and inefficiencies. The ad copy states, "Stop guessing at job costs." # Value propositions - Eliminating guesswork in job costing by instantly pulling true material costs. # Benefits - Stop guessing at job costs. # Features - Instantly pull true material costs on the job. # Call to action None used. # Social proof - None used. # Point of view - Customer: The image of the service professional using a tablet suggests a relatable scenario where the product can be used to improve efficiency. - Brand: The text "Stop guessing at job costs. Instantly pull true material costs on the job." is the brand communicating the problem and solution. - External source: The ServiceTitan logo at the bottom of the ad represents the company providing the solution. # Storyline - The ad starts by showing a service professional in uniform using a tablet, implying a modern, tech-enabled approach to job management. This is included to visually represent the target audience and the context in which the product is used. The audience is experiencing this from the perspective of a potential customer seeing a relatable scenario. - The ad then highlights the problem of "guessing at job costs," which is a common frustration for service professionals. This is included to capture the viewer's attention by addressing a pain point they likely experience. The audience is experiencing this from the perspective of the brand, identifying a problem that their product solves. - The ad offers a solution by stating that the product can "Instantly pull true material costs on the job," which is the core value proposition of the software. This is included to demonstrate how the product solves the identified problem and provides a clear benefit. The audience is experiencing this from the perspective of the brand, showcasing the product's key feature and its impact on the user's workflow. - The ad concludes by displaying the ServiceTitan logo, reinforcing brand recognition and credibility. This is included to leave a lasting impression and encourage further exploration of the product. The audience is experiencing this from the perspective of the brand, solidifying their identity and offering a solution to the viewer's problem.

# Ad summary This ad for ServiceTitan states that the leap from $1M to $5M isn't luck, it's systems, and that's what they provide. It includes a CTA to find out how. # Brand positioning ServiceTitan is presented as a provider of systems that help businesses scale from $1M to $5M. The brand positions itself as a solution for businesses looking to grow, emphasizing that success is achieved through structured systems rather than luck. This suggests a functional positioning, focusing on providing practical tools and solutions for business growth. # Product ServiceTitan offers systems designed to help businesses scale from $1M to $5M. The ad highlights that these systems are the key to growth, implying they provide structure and efficiency. The product is for businesses aiming to expand their revenue, addressing the challenge of scaling operations. The ad aims to convince viewers that ServiceTitan's systems are essential for achieving significant financial growth. # Visual style The ad has a clean and professional visual style, with a gradient background and geometric patterns that suggest a technological or network-themed design. The use of a simple color palette and clear typography contributes to a modern and corporate aesthetic. The overall production quality appears to be highly polished, with a focus on conveying a sense of trust and reliability. # Hooks Headline: The leap from $1M to $5M isn't luck # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of scaling a business from $1M to $5M, which is often perceived as being due to luck rather than a structured approach. The ad addresses this by stating, "The leap from $1M to $5M isn't luck." # Value propositions - The leap from $1M to $5M isn't luck, it's systems. # Benefits - The leap from $1M to $5M # Features - Systems # Call to action FIND OUT HOW # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, as it promotes their services and solutions for business growth. # Storyline - The ad opens by stating that the leap from $1M to $5M isn't luck, which is intended to grab the viewer's attention by addressing a common business challenge. The brand is telling the audience that success requires more than just chance. - The ad continues by stating that it's systems, and that's what the brand provides, which is intended to position the brand as the solution to the challenge of scaling. The brand is telling the audience that they offer the necessary tools for growth. - The ad ends with a call to action to find out how, which is intended to prompt the viewer to engage with the brand and learn more about their systems. The brand is telling the audience to take the next step and explore their offerings.

# Ad summary This ad for ServiceTitan highlights the challenges of scaling a business from 3 to 10 crews and positions their systems as the solution, emphasizing that such growth is not due to luck but rather effective systems. # Brand positioning ServiceTitan is presented as a provider of comprehensive systems designed to facilitate business growth, particularly for companies scaling their operations. The brand positions itself as a solution to the challenges of expanding from a small to a larger operation, emphasizing that success is achieved through structured systems rather than mere chance. This positions the brand as a reliable partner for businesses aiming for scalable and sustainable growth. # Product ServiceTitan offers systems designed to help businesses scale efficiently. The ad highlights the transition from managing 3 crews to 10, suggesting the product is suitable for businesses experiencing or aiming for rapid growth. The core offering is structured systems that provide the necessary framework for managing increased complexity and workload. The ad addresses the common challenge of scaling operations, positioning ServiceTitan as a solution that ensures growth is systematic and manageable rather than haphazard. # Visual style The ad has a clean, corporate aesthetic with a focus on conveying information clearly and efficiently. The use of a gradient background and geometric patterns adds a modern touch, while the simple button design and clear typography ensure the message is easily scannable. The overall style is professional and trustworthy, aligning with the brand's positioning as a reliable solution provider. # Hooks Headline: The leap from 3 crews to 10 isn't luck # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of scaling a business, specifically the difficulty in growing from 3 crews to 10. The phrase "The leap from 3 crews to 10 isn't luck" highlights the frustration that growth cannot be achieved through chance alone. # Value propositions - The leap from 3 crews to 10 isn't luck. It's systems. # Benefits - That's what we provide. # Features - Systems # Call to action FIND OUT HOW # Social proof - None used. # Point of view - Brand: The brand is communicating that they provide systems that help businesses scale. # Storyline - The ad opens by posing a common business challenge: scaling from 3 crews to 10. This is intended to immediately grab the attention of business owners or managers facing similar growth challenges, framing the problem from their perspective. - The ad asserts that scaling isn't about luck but about having the right systems in place. This is the brand's perspective, positioning ServiceTitan as the provider of these essential systems. - The ad concludes with a call to action to "FIND OUT HOW", encouraging viewers to learn more about how ServiceTitan's systems can help them achieve similar growth. This is a direct prompt from the brand, guiding the audience towards engagement.

# Ad summary This image ad features Bill Joplin of Joplin's Air Conditioning & Heating, highlighting potential revenue growth of +$1.1M based on online bookings. # Brand positioning Joplin's Air Conditioning & Heating is presented as a local, established business, likely family-owned, given the presence of Bill Joplin. The brand projects an image of reliability and trustworthiness, underscored by the American flag in the background, suggesting a commitment to American values and local service. The brand's positioning is functional, focusing on delivering tangible results such as revenue growth, which appeals to other business owners in the same sector. # Product This ad does not feature a physical product, but rather promotes the services of Joplin's Air Conditioning & Heating. The service is for air conditioning and heating solutions. The ad highlights a potential revenue growth of +$1.1M, which serves as a unique selling proposition (USP) for businesses seeking to improve their online booking performance. The ad addresses the purchase barrier of uncertainty in investing in marketing or business services by showcasing a concrete, data-backed outcome. # Visual style The ad has a professional and trustworthy visual style. The production quality is high, with a clear and well-lit image. The visual motifs include the use of the American flag to convey patriotism and reliability, and the grid pattern to add a subtle visual texture. The image treatment includes soft lighting and background blurring to create a professional and approachable atmosphere. The typography is clean and legible, with a bold font used for the headline to grab attention. # Hooks Headline: Potential revenue growth +$1.1M* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of business owners struggling to increase their revenue. The ad shows a potential revenue growth of +$1.1M, suggesting that the business is not reaching its full potential. # Value propositions - Potential revenue growth of +$1.1M based on data from 3,377 online bookings. # Benefits - Potential revenue growth of +$1.1M # Features - Air Conditioning - Heating # Call to action None used. # Social proof - *Results based on data from 3,377 online bookings. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the potential benefits of their services and establishing a personal connection with potential clients. # Storyline - The ad starts by presenting a significant potential revenue growth figure of +$1.1M, immediately grabbing the viewer's attention with a promise of financial success. This is told from the brand's perspective, showcasing the potential benefits of their services. - The ad then introduces Bill Joplin, presumably the owner or a key figure in the company, to personalize the brand and build trust. This is from the brand's perspective, aiming to establish a personal connection with potential clients. - The ad concludes by displaying the company name, "Bill Joplin's Air Conditioning & Heating," reinforcing the brand identity and the services offered. This is from the brand's perspective, solidifying the brand's presence and service offerings in the viewer's mind.

# Ad summary This ad features a testimonial from Planet Roof, a roofing company, about how ServiceTitan has substantially increased their profits overall and per job. The ad aims to build trust and credibility by showcasing a real-world success story. # Brand positioning Planet Roof is presented as a successful roofing company that values efficiency and profitability. The brand is positioned as a company that has seen significant financial improvements by using ServiceTitan, implying that they are forward-thinking and open to adopting new technologies to enhance their business operations. The brand aligns with values of growth, success, and customer satisfaction, suggesting a commitment to delivering high-quality service while maximizing financial returns. The brand positioning is functional, focusing on the tangible benefits of increased profit margins and operational efficiency. # Product ServiceTitan is presented as a software solution designed to help businesses, specifically roofing companies like Planet Roof, increase their profits. The ad highlights the product's ability to substantially improve overall and per-job profitability. The product is for business owners and managers looking to optimize their operations and boost their financial performance. The ad addresses the purchase barrier of uncertainty about the software's effectiveness by showcasing a real-world testimonial from a satisfied customer. The ad aims to convince viewers that ServiceTitan is a worthwhile investment that can lead to tangible financial gains. # Visual style The ad has a clean, professional visual style with a focus on trustworthiness and credibility. The production quality appears to be high, with good lighting and a clear image. The use of a real person and a real company logo adds authenticity. The blue gradient background and digital-themed elements suggest a modern, tech-forward approach. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: “Since joining ServiceTitan, profit has increased substantially—overall and per job.*” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that roofing companies may struggle with maximizing their profits and operational efficiency. The testimonial suggests that before using ServiceTitan, Planet Roof may not have been performing as well financially: "Since joining ServiceTitan, profit has increased substantially—overall and per job.*" # Value propositions - Increased profitability: By using ServiceTitan, Planet Roof has seen a substantial increase in profit, both overall and per job. # Benefits - profit has increased substantially—overall and per job # Features - ServiceTitan # Call to action None used. # Social proof - “Since joining ServiceTitan, profit has increased substantially—overall and per job.*” – Planet Roof # Point of view - Customer: The testimonial quote from Planet Roof shares their positive experience and the benefits they've gained from using ServiceTitan. - Brand: The Planet Roof logo and disclaimer at the bottom of the image represent the brand's perspective, providing assurance and managing expectations. # Storyline - The ad opens with a quote from Planet Roof, stating that since joining ServiceTitan, their profit has increased substantially overall and per job. This is included to immediately grab the viewer's attention with a strong, positive outcome. The audience experiences this from the perspective of Planet Roof, sharing their success story. - The ad then shows a photo of a Planet Roof employee holding a tablet, reinforcing the idea that the company is modern and tech-savvy. This is included to visually represent the company and add a human element to the testimonial. The audience experiences this from an external perspective, observing the employee and the company's branding. - The ad concludes with the Planet Roof logo and a disclaimer that results are illustrative of certain customer's success, and individual results may vary. This is included to provide credibility and transparency, while also managing expectations. The audience experiences this from the brand's perspective, providing assurance and managing potential risks.