How Semrush Advertises on Meta

# Ad summary This ad demonstrates the features of Semrush, specifically how it can assist in improving AI visibility. The ad uses a mock search result to highlight the pain point of a business not being visible in AI searches and then demonstrates how Semrush can help identify topics, improve site health, and ultimately improve AI search rankings. # Brand positioning Semrush is presented as a digital marketing toolkit that helps businesses improve their online visibility and SEO performance. The ad positions Semrush as a solution for businesses looking to succeed in the evolving landscape of AI-driven search, providing tools to understand how they rank in AI searches compared to competitors, identify relevant topics, and fine-tune their site for better AI visibility. The brand aligns with values of data-driven decision-making, performance, and control in the digital space. # Product Semrush is an AI visibility tool designed to help businesses improve their ranking in AI search results. The tool allows users to see who is beating them in AI searches and identifies areas where they can improve. The platform provides insights into topics and prompts where competitors are showing up, which can inform content strategy and optimization. It assesses site health to ensure it's optimized for AI search engines. The tool empowers users to fine-tune their website so it is more visible to AI search algorithms and improve their overall AI search health. # Visual style The ad has a clean, corporate aesthetic with a focus on presenting data and UI elements in a clear manner. The editing style consists of quick cuts between different screens and data visualizations. The color scheme is primarily light blue and white, with pops of color in the graphs and text. The production quality is polished, with a focus on clarity and readability. The pacing is fast, and the cuts are timed to voiceover lines. # Hooks Spoken: 00:02–00:03: Invisible in AI search? Text overlay: 00:02–00:03: Invisible in AI search? Visual: 00:02–00:03: The messaging interface displays a response: 'Here are some of the top options:' followed by a bulleted list of competitors ('Your competitor 1,' 'Your competitor 2,' 'Your competitor 3'). # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of being 'Invisible in AI search,' which means competitors are shown while the business's website is not. This issue is highlighted at 00:02-00:03 when the AI response lists only competitors. # Value propositions - Improve AI visibility by understanding performance metrics. - Optimize your site for AI by identifying relevant topics and prompts. - Enhance site health to ensure AI search engines recognize your content. # Benefits - See who's beating you in AI search - Find where to win - Fine-tune your site so AI sees you # Features - AI visibility metrics - Topics & prompts identification - Site health assessment # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the perspective of Semrush, showcasing the features of the platform. # Storyline - 00:00–00:02 The ad begins with a mock AI search query: 'Suggest cute prescription glasses.' The intention is to depict a consumer looking for a specific product using AI search. - 00:02–00:03 The AI response lists competitors, highlighting the pain point of not being visible in AI search results. This is presented from the perspective of a business owner whose brand isn't being shown. - 00:03–00:04 The ad transitions to Semrush with the question: 'Invisible in AI search?' This frames the pain point as a question to the viewer, with Semrush offering the solution. - 00:04–00:05 The ad promotes Semrush as the tool to 'take control' and 'use Semrush' to gain AI visibility. This is told from the brand's perspective, positioning them as the solution provider. - 00:05–00:07 The ad highlights Semrush's features, showing how it allows users to see who is beating them in AI searches and where to win. The perspective here is focused on empowering the business owner to understand their competition. - 00:08–00:12 It demonstrates how users can find topics where competitors show up and fine-tune their site so AI sees them. This continues to showcase Semrush as the solution for improving AI search visibility. - 00:12–00:15 The ad concludes with a CTA to 'Start winning AI search now' and encourages viewers to 'Try for free,' reinforcing Semrush as the key to AI search success.

# Ad summary This ad demonstrates how Semrush allows users to view competitor data to grow faster. # Brand positioning Semrush is presented as an intelligent tool to research competitors' strategies and data. The ad utilizes clean, professional graphics to highlight the software's AI capabilities for businesses and entrepreneurs. Semrush aims to occupy the space of an innovative tool that enables users to get smarter and work faster through market overview, traffic analytics, and insights. # Product Semrush’s Traffic & Market Insights solution provides competitive data and insights. It enables users to uncover competitors' strategies including traffic sources and audience demographics. The data enables businesses to grow faster by viewing traffic channel trends, traffic analytics, socioeconomic data, and market overviews. The product addresses the purchase barrier that researching competitor data is a slow, manual process by automating it with AI and displaying it visually for easy understanding. # Visual style The ad uses clean, minimal graphics and primarily features charts to convey complex information in an easy-to-understand way. The text is bold and direct, and the light color palette is easy on the eyes. The editing pace is slow, which enables viewers to easily grasp the product information. The graphics are timed to the voiceover lines to keep viewers engaged. # Hooks Spoken: 00:00–00:02 Female 1: Falling behind your competition? Text overlay: 00:00–00:02 FALLING BEHIND / 00:00–00:02 YOUR COMPETITION? Visual: 00:00–00:01 The background is a pale green with vertical teal and purple lines that fade in and out from the bottom. Black text reads “FALLING BEHIND YOUR COMPETITION?” In the upper right, a graphic shows “Traffic Share” at 74%. In the lower left, a graphic reads “AI Brand Visibility” down 143%. / 00:01–00:02 The background is a pale green with vertical teal and purple lines that fade in and out from the bottom. Black text reads “FALLING BEHIND YOUR COMPETITION?” In the upper right, a graphic shows “Traffic Share” at 65%. In the lower left, a graphic reads “AI Brand Visibility” down 125%. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed in the ad is falling behind your competition. The visuals and text create urgency with the question, “FALLING BEHIND YOUR COMPETITION?” # Value propositions - Semrush Traffic & Market Insights gives detailed traffic data to enable smart business growth # Benefits - Shows you exactly what's working for them - Allows you to grow faster - Uncover your competitors' strategy # Features - Traffic Channel Trend - AI Traffic - Socioeconomics - Growth Quadrant # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The ad speaks directly as Semrush, highlighting its features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens by asking if the user is falling behind the competition, immediately grabbing attention by pointing out a common business concern. - 00:02–00:05 00:02–00:05 The ad transitions to the Semrush logo and the Traffic & Market Insights product is introduced, providing a solution to the problem mentioned in the opening. - 00:05–00:08 00:05–00:08 The ad lists the benefits of using the Traffic & Market Insights tool, mentioning traffic sources and audience demographics. This demonstrates Semrush's capabilities and providing specific reasons to choose the product. - 00:08–00:10 00:08–00:10 The ad states that Semrush allows users to grow faster. This reinforces the value proposition and appeals to the viewer's desire for business success. - 00:10–00:14 00:10–00:14 The ad ends with a call to action to try Semrush for free and outsmart the competition. This encourages the viewer to take the next step and engage with the product.

# Ad summary This ad promotes Semrush One as the one solution to win every search. The ad uses the search bar format to convey the SEO and AI search tools available, emphasizing measurement and growth. # Brand positioning Semrush is presented as an all-in-one solution for SEO and AI search tools. The brand aims to occupy the space of a comprehensive platform, uniting traditional SEO and AI search tools to measure and grow brand visibility. The brand positions itself as forward-thinking by focusing on AI search, differentiating itself from brands that focus on traditional SEO. The tone is professional and informative, and the brand promotes functional benefits of its tool, such as increased brand visibility and comprehensive search solutions. # Product Semrush One is presented as a platform that unites traditional SEO and AI search tools in one place, offering users 'one solution to win every search.' The product enables users to track AI visibility daily across leading LLMs like ChatGPT, Google AI Overview, and Google AI Mo. It allows users to measure and grow their brand visibility everywhere they are discovered. Semrush One provides access to a 100M+ prompt database, 142 keyword databases, 27.5B keywords, and 808M domains, providing users with comprehensive data for SEO and AI search optimization. It is designed for users looking to stay ahead in digital brand visibility and effectively measure their search presence. # Visual style The ad has a polished, modern aesthetic with clean graphics and a minimalistic design. It uses a light gradient purple background and white interface elements. The editing style features quick cuts and smooth transitions to showcase different features and data points. The production quality is high, resembling a professional commercial. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02: Female 1: How can my brand appear in AI search? / 00:02–00:03: Female 1: How can I boost digital brand visibility? Text overlay: 00:00–00:02: How can my brand appear / 00:01–00:02: in AI search? / 00:02–00:03: How can I boost / 00:02–00:03: digital brand visibility? Visual: 00:00–00:02: A white search bar with rounded edges appears against a light gradient purple background. The text 'How can my brand appear in AI search?' is typed into the bar. The Semrush logo is at the bottom. / 00:02–00:03: The text in the search bar changes to 'How can I boost digital brand visibility?' # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the challenge of improving and measuring brand visibility in AI search, as expressed by the opening questions: 'How can my brand appear in AI search? How can I boost digital brand visibility?' # Value propositions - Semrush One offers the "ultimate traditional SEO + AI search solution," combining both traditional and AI tools for comprehensive search optimization. - With AI visibility tracking, users can measure their reach daily across leading LLMs, ensuring they stay informed and competitive. - Semrush One offers a wide array of tools by providing access to a large prompt database (100M+), expansive keyword tracking (27.5B), and vast domain insights (808M). # Benefits - Boost digital brand visibility - Stay ahead - Measure and grow everywhere you're discovered - Win every search # Features - Traditional SEO + AI search solution - 100M+ prompt database - 142 keyword databases - 27.5B keywords - 808M domains - Track AI visibility daily - Compatibility with ChatGPT, Google AI Overview, and Google AI Mo # Call to action Check AI visibility # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:03 The ad opens with the question, 'How can my brand appear in AI search? How can I boost digital brand visibility?' - 00:00–00:03 The questions are conveyed from the perspective of someone seeking to improve their brand's digital presence. The tone is inquisitive and seeking solutions. - 00:03–00:10 Semrush One is introduced as the solution to these questions, presented as the ultimate traditional SEO and AI search solution. The tone shifts to confident and informative, positioning Semrush One as the answer to the previous questions. - 00:10–00:14 The ad emphasizes the ability to track AI visibility daily across leading LLMs, promising measurement and growth in discoverability. - 00:14–00:18 The ad concludes by restating that Semrush One is one solution to win every search, encouraging users to enter their domain and check AI visibility.

# Ad summary The ad promotes Semrush, an analytics platform for seeing where competitors get their traffic. It begins by stating that people spend hours digging through competitors' websites. Semrush shows where competitors get their traffic, so the user can lean into what works and scale it faster. It includes a CTA to try it for free and encourages users to analyze traffic on any website with Semrush. # Brand positioning Semrush is presented as a comprehensive digital marketing platform designed to help businesses gain a competitive edge by analyzing their competitors' strategies and performance. The brand is positioned as a solution to the time-consuming task of manually researching competitors' websites, offering instant insights into their traffic sources and successful tactics. By providing this information, Semrush empowers users to optimize their own marketing efforts, scale faster, and stay ahead in the market. The brand aligns with a functional and performance-oriented approach, focusing on simplicity and actionable results rather than emotional appeals or lifestyle associations. # Product Semrush is a digital marketing platform that allows users to analyze competitors' websites and traffic data. The platform provides instant access to insights such as traffic sources, top-performing pages, geographic distribution of traffic, and AI traffic distribution. It helps users understand where their competitors are getting their traffic, allowing them to identify successful strategies and scale their own marketing efforts more effectively. Semrush addresses the purchase barrier of time-consuming manual research by offering a streamlined, efficient solution for competitor analysis. The ad emphasizes the product's ability to provide actionable data that can be used to improve marketing performance and scale quickly. # Visual style The ad has a clean, minimalist aesthetic, using a light color palette and clear data visualizations. The editing style is fast-paced, with quick cuts between different screens and data points, creating a sense of efficiency and urgency. The production quality appears polished, resembling a professional commercial with a focus on conveying information clearly and concisely. The pacing is brisk, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:03 Some people spend hours digging through competitors' websites. Text overlay: 00:00–00:03 Some people spend hours / 00:00–00:03 digging through competitors' websites Visual: 00:00–00:03 A screen recording displays an interface with a search bar at the top labeled 'Competitor 1'. A finger taps the search bar, and the text 'competitor1.com' is entered. Tabs with labels like 'Competitor 3', 'Competitor 10', 'Competitor 11', 'Competitor 14', 'Competitor 15', and so on appear, suggesting a long list of competitors. The background is a light mint green. A text overlay at the bottom reads 'Some people spend hours digging through competitors' websites'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of spending hours manually digging through competitors' websites to understand their traffic sources. # Value propositions - Save time by instantly seeing competitor traffic data instead of spending hours digging through websites manually - Improve marketing performance by leaning into what works based on competitor analysis - Achieve faster growth by scaling successful strategies identified through Semrush # Benefits - Instantly see where competitors get their traffic - Lean into what works - Scale it faster - Analyze traffic on any website # Features - Data visualization - AI traffic distribution - Traffic source analysis - Top pages identification - Geographic distribution of traffic # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand's official voice, making product claims and demonstrating its capabilities. # Storyline - 00:00–00:03 00:00–00:03 Some people spend hours digging through competitors' websites. - 00:03–00:04 00:03–00:04 You don't have to. - 00:04–00:07 00:04–00:07 Use Semrush to instantly see where competitors get their traffic. - 00:08–00:11 00:08–00:11 So you can lean into what works and scale it faster. - 00:12–00:14 00:12–00:14 Analyze traffic on any website with Semrush.

# Ad summary The ad promotes Semrush One as the ultimate SEO and AI search solution by showcasing its features, such as prompt tracking and AI readiness audits. The ad suggests that with Semrush One, users can stay ahead, measure growth, and win every search. # Brand positioning Semrush is presented as an innovative and comprehensive solution for digital marketing and SEO, particularly in the rapidly evolving landscape of AI search. The brand positions itself as a tool that helps users stay ahead of the curve by uniting traditional SEO practices with new AI-driven search methodologies. Semrush appears to push against the complexity of managing SEO and AI search tools separately, offering an all-in-one solution. The brand positioning is functional, emphasizing performance and simplicity, with a tone that is confident and forward-thinking. # Product Semrush One is an all-in-one platform uniting traditional SEO and AI search tools. It offers prompt tracking, allowing users to track and analyze various search prompts. It includes features such as prompt tracking, tracking AI visibility, and AI readiness audits to spot competitive gaps. The platform aims to help users measure and grow their online presence across different search environments. Semrush One is positioned as the ultimate solution for users looking to enhance their visibility and performance in the AI-driven search landscape. # Visual style The ad has a polished, modern aesthetic with a mix of UI-driven visuals and stylized graphics. The editing style uses quick cuts to move between different features and data points, maintaining a fast pace. The production quality is high-end, with clean graphics and seamless transitions. The visual motifs include consistent use of the brand's color scheme (purple and white), search bar interfaces, and data visualizations. The pacing is rapid, likely around 60 cuts per minute, keeping the viewer engaged and informed. # Hooks Spoken: 00:00–00:02 Search has changed. Text overlay: SEARCH / SEARCH HAS CHANGED Visual: 00:00–00:00 A pixelated green background covered in the word "ARCH" in repeat with the word "SEARCH" is displayed in black letters in the center. / 00:00–00:02 A dark green background with the words "SEARCH HAS CHANGED" comprised of small green pixelated letters. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the complexity and challenge of keeping up with the rapidly changing search landscape, particularly with the rise of AI. It highlights the difficulty in optimizing for both traditional SEO and new AI-driven search methodologies, implying that users may struggle to maintain visibility and competitive advantage without a unified solution. "Search has changed." # Value propositions - All in one place - Track AI visibility daily across the world’s leading LLMs # Benefits - Stay ahead - Measure and grow - Spot competitive gaps - Win every search # Features - Uniting traditional SEO and AI search tools - AI visibility tracking - Prompt tracking - AI readiness audit # Call to action Check AI visibility # Point of view - Brand 100% – The entire ad presents Semrush One from the official brand perspective, showcasing its features and benefits using scripted lines and product demos. # Storyline - 00:00–00:00 The ad opens with a pixelated screen displaying the word "SEARCH". - 00:00–00:02 00:00–00:02 The screen transitions to display the phrase "SEARCH HAS CHANGED". The message highlights that search paradigms have evolved. - 00:02–00:04 00:02–00:04 Various stylized search-related images and text flash by. - 00:04–00:10 00:04–00:10 A simulated search bar prompts "How can I boost digital brand visibility?", which is answered by "Semrush One, the ultimate traditional SEO + AI search solution". This introduces Semrush One as a solution to a common digital marketing question. - 00:10–00:15 00:10–00:15 The ad displays data points related to AI visibility and mentions, highlighting that Semrush One can "Track AI visibility daily across the world’s leading LLMs", positioning it as a tool that allows users to monitor their brand's presence across major AI platforms. - 00:15–00:20 00:15–00:20 Features like “Prompt tracking” and "AI readiness audit" are presented, showing the platform’s capabilities in analyzing search trends and AI health. - 00:20–00:25 00:20–00:25 The ad concludes with a screen promoting Semrush One, inviting users to "Check AI visibility" by entering their domain, underscoring the product's promise to help users “win every search”. This reinforces the value proposition of the product as a comprehensive solution for improving online visibility and success in the AI era.

# Ad summary This ad contrasts Traditional SERP (Search Engine Results Page) Visibility and AI Mode Visibility using a Venn diagram. It highlights that one is 'Ranking-Focused' while the other is 'Citation-Focused,' pointing out several key factors of each. # Brand positioning The brand in this ad is presented as an authority in the field of search engine optimization (SEO). By comparing traditional SERP visibility with AI mode visibility, the brand positions itself as forward-thinking and knowledgeable about the latest trends and changes in search technology. The brand aims to occupy the space in the consumer's mind as a reliable source of information and insights in the rapidly evolving world of search engine algorithms and AI integration. This positions them as a leader, promoting a sense of trust and expertise. # Product The product is not a physical product but rather a service or software related to search engine optimization (SEO). The ad contrasts traditional SERP visibility with AI mode visibility to demonstrate the changes in the SEO landscape. It discusses key factors such as ranking in 10 blue links, click-through dependency, visibility on SERP, measurement by traffic, user intent, content authority, entity recognition, technical SEO, structured content, and how these aspects are affected in the shift to AI mode, where citation and brand mentions become more crucial. This helps potential users understand why they need to adapt their SEO strategies and where the brand's services can provide value. # Visual style The ad has a clean, professional look with a minimalist design. The image features a Venn diagram with clear, legible text and color-coded circles. It uses a simple color palette of purples, blues, and white, which gives it a modern and informative feel. The overall impression is one of clarity and expertise, designed to quickly convey complex information in an accessible manner. # Hooks Headline: Position 1 or Citation 1? # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the uncertainty and potential obsolescence faced by marketers and SEO professionals as search engines evolve from traditional SERP rankings to AI-driven results. This is signaled by the question, 'Position 1 or Citation 1?' which implies a need to understand and adapt to new SEO metrics and strategies. # Value propositions - Adapting SEO strategies to leverage the changes from traditional SERP to AI Mode visibility # Benefits - Understanding the shift from traditional SERP to AI Mode - Adapting SEO strategies to align with AI advancements - Identifying key factors for success in both ranking and citation-focused environments # Features - Ranks in 10 blue links - Depends on click-through - Lives below AI Overview - Visible only on SERP - Measured by traffic - Disappears in AI Mode - Vulnerable to 'Show more' - User intent - Content authority - Entity recognition - Technical SEO - Structured content - Triggered from AI Overview - "Show more" opens AI Mode - Removes access to SERP - Organic results inaccessible - AI generates consolidated answer - Conversation replaces search - Brand cited inside AI answer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad uses the brand's point of view to educate and inform the audience about the changing landscape of SEO, positioning the brand as knowledgeable and authoritative. # Storyline - The ad opens with the question: 'Position 1 or Citation 1?' (Brand) This immediately sets the stage for comparing two different approaches to search engine optimization (SEO) success. The goal is to grab the viewer's attention by presenting a timely, relevant question about the evolving SEO landscape. - The Venn diagram compares 'Traditional SERP Visibility' with 'AI Mode Visibility.' (Brand) This visually communicates the differences between the two strategies. It highlights the key characteristics and metrics associated with each approach, allowing the viewer to quickly understand the core distinctions. - The ad identifies that traditional SERP visibility is 'Ranking-Focused,' while AI mode visibility is 'Citation-Focused.' (Brand) This clarifies the primary emphasis of each strategy. This aids in illustrating how the shift towards AI impacts SEO and where new priorities lie. - The ad lists factors such as 'User intent,' 'Content authority,' 'Entity recognition,' 'Technical SEO,' and 'Structured content' as being central to both traditional and AI mode visibility. (Brand) This emphasizes that while strategies may differ, some fundamental elements of SEO remain crucial. The ad aims to reinforce the importance of adapting SEO strategies while maintaining core principles.

# Ad summary This ad features a Semrush employee giving a presentation that emphasizes the importance of using AI SEO. # Brand positioning Semrush is presented as an industry leader in the field of digital marketing analytics and SEO tools. The brand emphasizes being at the forefront of AI SEO, pushing against the idea that traditional SEO is enough in today's evolving digital landscape. Semrush positions itself as the go-to solution for SEO professionals who want to stay ahead of the curve, by integrating AI visibility into their SEO strategies. The brand messaging seems functional, highlighting its features to empower users to boost their online visibility and avoid "extinction." # Product The ad promotes Semrush's AI Visibility tool, a platform designed for SEO professionals to stay ahead of the curve in the rapidly evolving landscape of AI SEO. The product combines traditional SEO methods with new AI-driven strategies, emphasizing the importance of adapting to Large Language Models (LLMs) for improved online visibility. The tool provides users with insights into how their brand performs in AI search results and helps them optimize their content for AI-driven platforms like ChatGPT, Gemini, and Perplexity. It addresses the potential for disruption or "extinction" in the SEO field by offering a solution that integrates AI insights into existing strategies, ensuring users can maintain and improve their online presence. # Visual style The ad uses a professional and informative visual style, featuring a polished presentation on a well-lit stage. The editing is smooth, using static shots and occasional cuts between the speaker and screen recordings. The production quality is high-end, presenting a professional and trustworthy image for Semrush. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:06 How many people dare to say that you're frozen on what to do with traditional search and AI search today? Text overlay: 00:00–00:06 How many people dare to say / 00:01–00:06 that you're frozen on what to do / 00:03–00:06 with traditional search and AI search today? Visual: 00:00–00:06 A man in a black shirt and glasses stands on a stage and speaks to the camera, holding a clicker in his hand. He has a wrist watch and tattoos on both arms. The stage is blue and purple. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the fear of being "frozen" in the rapidly evolving landscape of SEO. It implies that traditional SEO methods alone are no longer sufficient, creating anxiety about falling behind and becoming obsolete. # Value propositions - The ability to stay ahead of the curve in the rapidly evolving landscape of AI SEO. # Benefits - Improved online visibility. - Maintain and improve online presence. # Features - AI Visibility tool - Combines traditional SEO and AI driven strategies - Insights into how your brand performs in AI search results - Optimize content for AI-driven platforms like ChatGPT, Gemini, and Perplexity # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The speaker at the presentation is positioned as an expert who is explaining why this product should be used by SEO professionals. # Storyline - 00:00–00:06 A speaker begins by asking how many people feel frozen in what to do with traditional and AI search. - 00:07–00:10 He explains that AI SEO is not a new thing to wait on the sidelines for. - 00:11–00:15 He congratulates SEO professionals because their job has now expanded. - 00:15–00:24 He explains that if one is not open to combining traditional SEO and LLMs, then they are not only facing disruption but extinction. - 00:25–00:29 The ad ends with the brand logo and tagline "One solution. Total visibility."

# Ad summary This ad promotes ChatGPT prompts for the Semrush App, emphasizing their utility in competitor analysis, SEO optimization, and AI visibility enhancement. # Brand positioning Semrush is positioned as a solution for advanced SEO and competitive analysis, particularly within the realm of AI. The company presents itself as being at the forefront of digital marketing technology, offering tools that help users quickly identify opportunities, optimize SEO, and enhance their online visibility. Semrush aims to empower users with actionable insights that can lead to competitive advantages in the digital landscape. It aligns with the modern, data-driven approach to marketing, and values efficiency by promising quick wins with AI integration. # Product The product being advertised is ChatGPT prompts designed for use with the Semrush App. These prompts are intended to help users analyze competitors, identify quick SEO wins, and fix AI visibility gaps. The ad emphasizes the utility of these prompts, focusing on efficiency and effectiveness in SEO tasks. The product targets individuals or businesses looking to optimize their online presence and gain a competitive edge through strategic insights and streamlined workflows. # Visual style The ad features a clean and minimalist design with a focus on text. The use of a white background and a clear sans-serif font conveys simplicity and professionalism. The layout is straightforward, with a clear hierarchy emphasizing the key message. The use of a simple color highlight and chat bubble graphic keeps it scannable. # Hooks Headline: ChatGPT prompts # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of optimizing SEO and visibility in the rapidly evolving digital landscape. It implies that users struggle with the time and effort required to analyze competitors and identify actionable strategies. The phrase "fix AI visibility gaps" highlights a specific concern, suggesting that many users are unaware of or unable to address shortcomings in their AI-driven SEO efforts. # Value propositions - Efficient competitor analysis, SEO optimization, and AI visibility enhancement with ChatGPT prompts # Benefits - Improved SEO - Increased AI visibility # Features - analyze competitors - spot quick SEO wins - fix AI visibility gaps # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from Semrush's perspective, highlighting the features and benefits of using ChatGPT prompts with their app to improve SEO and visibility. # Storyline - The ad starts by highlighting the core offering: ChatGPT prompts, which sets the stage for the rest of the content. This is from the brand's perspective to draw attention to the innovative resource they provide. - Next, the ad outlines the specific benefits of these prompts, such as analyzing competitors, spotting quick SEO wins, and fixing AI visibility gaps. This section intends to showcase the practical applications and value of the Semrush App. This is framed from Semrush's perspective, aiming to showcase the app's capabilities. - The ad concludes by emphasizing the Semrush App as the platform where these prompts can be effectively utilized. This reinforces the brand's product and encourages users to integrate the prompts into their existing workflows. This is also from the brand perspective and serves as a call to action for users to explore Semrush's offerings.

# Ad summary This ad promotes Semrush's SEO capabilities, encouraging viewers to move away from traditional keyword-based SEO and embrace AI-driven strategies such as intent clusters and ICP-specific coverage. # Brand positioning Semrush is positioned as an innovative SEO platform helping businesses optimize their online visibility in the age of AI. The brand aims to be the go-to solution for marketers adapting to the changing landscape of search engine optimization. Semrush advocates for advanced strategies like focusing on intent clusters and tailoring content to Ideal Customer Profiles (ICPs), offering a more effective approach than traditional keyword chasing. This brand positioning suggests that Semrush aims to occupy the leading edge of SEO, appealing to users who want to stay ahead in the field. # Product The ad promotes Semrush as a solution for modern SEO challenges, particularly in the context of AI search. The product guides users to evolve their SEO strategies by (1) letting go of single-keyword thinking and expanding queries, (2) understanding query fan-out by focusing on intent coverage rather than ranking one page, (3) shifting from keywords to intent clusters, (4) mapping the topic universe using structure before scale, (5) building ICP-specific coverage, and (6) making AI visibility actionable. The ad addresses the pain point of outdated SEO techniques being less effective in AI-driven search environments, and aims to help users take advantage of intent clusters for better topic coverage. Semrush is presented as a way to achieve better SEO results by adapting to AI search, ensuring landing pages aligned to ICPs outperform generic keyword pages. # Visual style The ad has a clean and professional aesthetic with a focus on clarity and scannability. The design features a structured grid layout with consistent color schemes, primarily light purple and white, to maintain a cohesive look. The visuals are simple and representational, aiding in quick comprehension of each step in the SEO strategy. The overall feel is modern and informative, designed to convey expertise and trustworthiness. # Hooks Headline: Stop Chasing Keywords in AI Search # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration that traditional keyword-focused SEO strategies are becoming less effective in the age of AI search. The pain point is explicitly stated: "Stop Chasing Keywords in AI Search." # Value propositions - AI systems evaluate intent clusters, not individual queries which leads to better topic coverage. - Landing pages aligned to ICPs outperform generic keyword pages which increases the chance to convert. # Benefits - Better topic coverage wins. - Outperform generic keyword pages. # Features - AI systems evaluate intent clusters - Landing pages aligned to ICPs outperform generic keyword pages. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image communicates the brand's perspective on modern SEO strategies, guiding users on how to adapt to AI search and achieve better results by focusing on intent clusters and tailored content. # Storyline - The ad starts by telling the audience to stop chasing keywords in AI search, conveying that traditional SEO methods are becoming outdated. This is the brand's message, aiming to capture attention by addressing a common frustration among SEO professionals. - The next step encourages the audience to let go of single-keyword thinking and highlights the importance of expanding queries. This is the brand's POV, showcasing how to move beyond basic keywords to more complex synthetic variations. - The ad continues by explaining the need to understand query fan-out, promoting the idea of focusing on intent coverage rather than just ranking a single page. This is from the brand's perspective, teaching the audience about optimizing for visibility based on intent. - The ad suggests shifting from keywords to clusters, advising the audience to group head terms, long tails, follow-ups, and phrasing into clusters. The brand is demonstrating the need for a more organized approach to content. - The ad explains the strategy to map the topic universe, prioritizing structure before scale and systematically mapping industries, use cases, and ICP needs. This is from the brand's POV, explaining the importance of comprehensive topic mapping for AI SEO. - Next the ad promotes building ICP-specific coverage, conveying that landing pages aligned to ICPs outperform generic keyword pages. The brand is showcasing the advantage of tailored content. - The final step advises the audience to make AI visibility actionable, emphasizing the importance of mapping topic universes, understanding content placement in AI answers, and identifying missing intent coverage. This is the brand's perspective, guiding users on how to optimize content to be more visible in AI search results. - The ad concludes with a message that AI systems evaluate intent clusters, not individual queries, and that better topic coverage wins. This is the brand's concluding statement, reinforcing the main argument and offering a key takeaway.

# Ad summary The ad is an informational graphic that explains how to achieve AEO (AI Engine Optimization) visibility by using SEO (Search Engine Optimization) fundamentals. It shows the relationship between traditional SEO and AI Engine Visibility, and the steps needed to achieve AEO visibility. # Brand positioning The brand is presented as an authority in the field of SEO and AI Engine Optimization. The brand aims to occupy the space of a trusted advisor, providing guidance on how to adapt SEO strategies for the age of AI. The brand aligns with values of expertise, innovation, and data-driven decision-making. The brand pushes against the idea that traditional SEO is obsolete, instead positioning it as a fundamental building block for AEO. The brand positioning is functional, focusing on providing practical advice and strategies for improving online visibility. # Product The product is a set of strategies and techniques for achieving AEO (AI Engine Optimization) visibility. It works by building on traditional SEO fundamentals and adapting them to the age of AI. The product is for anyone who wants to improve their online visibility and reach a wider audience. The product includes four key steps: building authority with link building, creating authoritative and deep content, maintaining strong technical health, and mapping real competitor landscapes. The USPs are that it is based on proven SEO fundamentals and that it is adapted for the age of AI. The ad addresses the purchase barrier of uncertainty about how to adapt SEO strategies for AI. # Visual style The ad has a clean and modern visual style, with a focus on clarity and readability. The use of color is minimal, with a focus on purple and white. The layout is well-organized and easy to follow. The overall effect is professional and trustworthy. # Hooks Headline: AEO Visibility Starts with SEO Fundamentals # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is uncertainty about how to adapt SEO strategies for the age of AI. The ad addresses this by providing a clear and actionable framework for achieving AEO visibility. # Value propositions - Achieve AEO visibility by using SEO fundamentals - Adapt SEO strategies for the age of AI # Benefits - Earn backlinks, strengthen trust, and improve off page signals. - Cover topics semantically, use credible sources, and answer multi intent queries. - Ensure crawlability, indexability, and structured data. - Use accurate competitors, detect topic gaps, and track true search patterns. - AI Answer Visibility - LLM citations - AI surface presence - Cross engine visibility # Features - Build authority with link building - Create authoritative, deep content - Maintain strong technical health - Map real competitor landscapes # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting information and advice on how to achieve AEO visibility. # Storyline - The ad starts by stating that AEO Visibility Starts with SEO Fundamentals. This is the brand's message, setting the stage for the rest of the ad. The brand is telling the audience that SEO is still important, even in the age of AI. - The ad then shows the relationship between Traditional SEO and AI Engine Visibility. This is the brand's perspective, showing that SEO is the foundation for AEO. The ad is progressing the narrative by showing how SEO and AEO are related. - The ad then lists four key steps for achieving AEO visibility: Build authority with link building, Create authoritative, deep content, Maintain strong technical health, and Map real competitor landscapes. This is the brand's perspective, providing practical advice for achieving AEO visibility. The ad is progressing the narrative by providing actionable steps. - The ad then shows the results of following these steps: AI Answer Visibility, LLM citations, AI surface presence, and Cross engine visibility. This is the brand's perspective, showing the benefits of following their advice. The ad is progressing the narrative by showing the positive outcomes.

# Ad summary The Semrush ad presents the importance of visibility on search engines like Google and AI platforms like Chat GPT. It urges viewers to not make the mistake of not being visible by using Semrush, as it gets them online and visible. # Brand positioning Semrush is presented as a must-have tool for anyone looking to establish a presence in the digital landscape. The brand claims that while a domain name is foundational, Semrush is what truly amplifies visibility across essential platforms like Google, ChatGPT, and YouTube. This positions Semrush as not just a tool but as a strategic necessity for being seen and heard where it counts. # Product Semrush is portrayed as a comprehensive tool designed to enhance online visibility. It's designed to ensure businesses appear prominently on major platforms such as Google, ChatGPT, Gemini, Perplexity, Reddit, and YouTube. The product addresses the barrier of simply being online, and aims to show that just being online is not enough—strategic visibility is key. The brand positions the product as essential for those who want to show up "with the right content, for the right questions, in the right places." # Visual style The ad has a high-end, polished aesthetic that looks cinematic due to the black and white color grade. The video is shot in a portrait style with minimal camera movement, giving it a high-production feel. The pacing is consistent and slow. # Hooks Spoken: 00:00–00:03 Hi, I'm Chris. And I need to tell you something. Text overlay: 00:00–00:01 Hi, / 00:01–00:01 I'm Chris. / 00:02–00:03 And I need to tell you something. Visual: 00:00–00:02 A medium shot shows a man with fair skin, light brown hair, and a trimmed beard, sitting in a black office chair with his legs crossed and his hands clasped together. He is wearing black pants, white sneakers, and a tan and white plaid button-up shirt. The background shows a dark wood paneling wall and a staircase on the left. # Funnel stage Top of funnel (Awareness) # Pain points The hardest part that was missing in the story was visibility. # Value propositions - Strategic visibility is key # Benefits - Ensures business appears prominently on major platforms such as Google, ChatGPT, Gemini, Perplexity, Reddit, and YouTube. # Features - Enhances online visibility # Call to action None used. # Social proof - "Last week, I heard Emma's powerful story. It moved me. It changed me." – Male 1 (Employee) # Point of view - Brand 100% – Ad presents the brand through an employee's personal experience with a user's story. # Storyline - 00:00–00:03 00:00–00:03 Chris introduces himself and prepares to tell the audience something important. - 00:03–00:10 00:03–00:10 Chris then claims to have been moved and changed by Emma's powerful story last week. - 00:10–00:21 00:10–00:21 Chris then says that within minutes he had registered multiple domains with the word Chris, intending to establish a strong personal online presence. - 00:21–00:28 00:21–00:28 Chris calls out Emma, saying that her story inspired him, but it left out the hardest part. - 00:28–00:37 00:28–00:37 Chris then reveals that the hardest part that was missing in the story was visibility in Google, Chat GPT, Gemini, Perplexity, Reddit and YouTube; everywhere that matters. - 00:37–00:41 00:37–00:41 As a response to the previous statements, Chris proclaims that if you aren't visible, you don't exist. - 00:41–00:54 00:41–00:54 Chris then begs the audience to not make his mistake: Visibility isn't about being online, but showing up with the right content. - 00:54–00:59 00:54–00:59 Chris then concludes by remembering that domains get you online, but Semrush makes you visible.

# Ad summary This ad promotes Semrush One, highlighting its ability to optimize for both traditional and AI search, aiming to provide total visibility across various types of searches. # Brand positioning Semrush is presented as a one-stop solution for achieving total visibility in both traditional and AI search environments. The brand positions itself as forward-thinking and adaptive to the evolving digital landscape, particularly with the advent of AI search technologies. It emphasizes the importance of staying ahead in search optimization and offers a comprehensive tool designed to claim and fuel visibility across all search types, making it an essential asset for businesses aiming to maintain a strong online presence and competitive edge. # Product Semrush One is portrayed as an AI-powered SEO and marketing tool designed to enhance visibility across both traditional and AI-driven search platforms. It allows users to optimize their online presence, track performance metrics like site audits and brand performance, and analyze competitor strategies. The tool addresses the challenge of adapting to AI's growing role in search by providing functionalities such as AI site audits and prompt tracking, offering a comprehensive solution for businesses aiming to win every kind of search. It claims to fuel visibility across traditional and AI search environments, positioning it as a necessary tool for navigating the modern digital marketing landscape. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the Semrush One product. The visuals are dominated by a white background and light purple accents, giving it a modern and tech-forward feel. The editing is smooth and efficient, with clear transitions and minimal distractions, emphasizing the software interface and the key benefits of Semrush One. # Hooks Spoken: 00:00–00:03 You already optimize for Google. Now optimize for AI Text overlay: 00:00–00:02 Europe trip planner / 00:00–00:02 You already optimize for Google. / 00:02–00:03 Now optimize for AI Visual: 00:00–00:02: A white screen displays a search bar at the top with rounded edges and a light purple outline. The text 'Europe trip planner' is being typed into the search bar. Below, two search results are visible: 'bestofeurpoe.com' and 'eurojourneys.com'. The text 'You already optimize for Google.' is at the bottom of the screen. / 00:02–00:03: The scene shifts to a different search interface, featuring a horizontal bar with the placeholder text '+ Ask anything' and an arrow icon. The text 'Now optimize for AI' is at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to adapt to AI's growing role in search optimization and marketing. Many businesses may be struggling to keep up with the evolving digital landscape, especially with the advent of AI-driven search platforms. The ad suggests that optimizing for traditional search engines like Google is no longer sufficient and that businesses need to shift their focus to AI optimization to maintain visibility. # Value propositions - One solution. Total visibility. - Win every kind of search. # Benefits - Claim and fuel your visibility across traditional and AI search. # Features - AI Site Audit - Prompt Tracking - Competitor Analysis - Brand Performance - Backlink Analysis - Content Marketing - Keyword Research - Visibility Overview # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, promoting its product features and benefits. # Storyline - 00:00–00:02 The ad starts with a search bar typing 'Europe trip planner' with search results listed below. - 00:02–00:05 Voiceover states you already optimize for Google, so now optimize for AI, followed by Semrush One's product name appearing on screen. - 00:05–00:11 The ad shows the AI dashboard of Semrush with tracking metrics. - 00:11–00:15 The screen states, 'One solution. Total Visibility' with a call to action to try for free.

# Ad summary A creator is prompting people to zoom in on a black sign they are holding to reveal a person who deserves to be cited by AI. # Brand positioning There is no brand explicitly present in this ad. # Product There is no product explicitly present in this ad. # Visual style The ad features a creator who appears to be recording content in an office-style setting, giving it a UGC feel. # Hooks Headline: Zoom in to see who deserves to be cited by AI # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay implies that the content creator or business hosting this ad is posing a question to the audience. It is directly trying to communicate a question and thought. # Storyline - A creator introduces a question about who deserves to be cited by AI, presented from the creator's POV. This is intended to pique the viewer's curiosity and encourage them to take a closer look.

# Ad summary This ad is a comedic take on what happens behind the scenes in the marketing team when planning for a holiday. Each team member has a different approach to planning for the holiday, which is portrayed in a humorous way. # Brand positioning This ad does not explicitly present a brand. Rather, it presents a marketing agency from an insider point of view. The ad depicts the marketing team's frantic preparation for a holiday, highlighting the often-unseen efforts behind content creation, SEO optimization, copywriting, and strategic planning. The humor in the ad suggests that the brand is relatable and self-aware, and understands the behind-the-scenes chaos of the marketing world. By portraying the team's diverse roles and somewhat absurd approaches, the brand aims to connect with viewers who have experienced similar situations in their professional lives. The functional aspect of the brand is implicit as it showcases different facets of their marketing expertise. # Product There are no products featured in this ad. Instead, it focuses on the internal processes and roles within a marketing agency, specifically when preparing for a holiday campaign. The ad is about how the social media team, SEO specialists, copywriters, and strategists approach a holiday from their unique perspectives, often leading to humorous and exaggerated scenarios. It emphasizes the complexity and sometimes chaotic nature of modern marketing efforts. # Visual style The ad has a casual, office humor aesthetic, resembling a user-generated content (UGC) style. The editing includes quick cuts to transition between scenes. The production quality is decent with good lighting. The pacing is moderate and consistent, with cuts timed to coincide with changes in roles and dialogue. # Hooks Spoken: 00:00–00:02 This isn't a holiday. This is content opportunity. Text overlay: 00:00–00:02 POV: the marketing team planning a holiday / 00:00–00:02 Social team / 00:00–00:02 This isn't a holiday. This is content opportunity. Visual: 00:00–00:04 The shot is taken in an office hallway. The foreground features a light-skinned man with a beard, wearing a navy blue Levi's t-shirt, facing the camera, and gesturing wildly with his hands. The background is a blurred office setting with white walls, gray accents, and a glass-door office. The camera is handheld and slightly shaky, giving a POV perspective, moving with the man as if he is walking towards the viewer. The lighting is bright and fluorescent. There's text overlay on the screen indicating the POV and the man's role in the social team. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of disorganized or overly complicated holiday marketing planning, where efforts may be misaligned or go unappreciated. # Value propositions - Leveraging holiday events for content creation to maximize engagement. - Optimizing SEO with holiday-related keywords to increase visibility. - Efficient planning and strategic marketing to prepare for the holidays. # Benefits - Capitalizing on holiday content opportunities - Optimizing search engine keywords for holidays - Crafting out-of-office messages during holidays - Creating a strategic holiday marketing plan # Features - Content creation - SEO - Copywriting - Strategic planning # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not present. - Brand 100% – The brand voice is communicated through a single person who plays all the roles. - Expert 0% – Not present. - External source 0% – Not present. # Storyline - 00:00–00:04 00:00–00:04 - 00:00–00:04 The ad opens with a man excitedly saying, "This isn't a holiday; this is content opportunity!" The message is that the social media team views every event as a chance to create content. The audience experiences the social media team's perspective through the excited tone and call for capturing b-roll. The tonal cue is humorous, showing the team's eagerness and opportunistic viewpoint. - 00:04–00:09 00:04–00:09 - 00:04–00:09 Next, the same man, now representing the SEO team, is looking at his phone, listing keywords related to the holiday such as "beach, sun, luggage, passport, flight, hotel, resort, airport." The message here is about the importance of SEO keywords for the holiday season. The audience experiences the SEO team's perspective, focusing on keyword optimization. The tone is matter-of-fact, highlighting the SEO team's analytical approach. - 00:09–00:12 00:09–00:12 - 00:09–00:12 Then, the man acting as the copywriter states, "Yeah, give me five minutes. I'm still working on my out-of-office message." The message highlights the copywriter's focus on their own holiday preparations rather than campaign content. The audience experiences the copywriter's perspective, showing their prioritization of personal time. The tone is humorous, underlining the idea that the copywriter is distracted. - 00:12–00:18 00:12–00:18 - 00:12–00:18 Finally, the man as the strategist says, "I've created a 47-slide deck on our holiday strategy. Day-by-day breakdown, and nobody read it." The message is about the over-planning and potential lack of engagement with elaborate marketing strategies. The audience experiences the strategist's perspective, emphasizing the effort put into a strategy that goes unappreciated. The tone is wry and self-deprecating. - 00:18–00:25 00:18–00:25 - 00:18–00:25 The SEO team continues, adding "sunscreen, swimsuit, cocktail, relaxation, suitcase, departure, arrival and excursion" to his keyword list. The message is that they will find any keywords that they can possibly think of for the holiday season. The audience experiences the SEO team's perspective, focusing on keyword optimization. The tone is matter-of-fact, highlighting the SEO team's analytical approach.

# Ad summary This ad is designed to be humorous and memorable by associating the SEO software with real-life needs, using a play on the term "vitamin S" to suggest that the software is as essential as sunlight, sleep, and a clear SEO strategy. # Brand positioning Semrush is presented as an essential all-in-one marketing toolkit. The ad implies that Semrush provides everything needed to achieve business success, equating it with fundamental human needs. Semrush positions itself as a necessary component for thriving in the digital landscape, promoting efficiency and effectiveness in SEO and marketing strategies. It offers the promise of not only professional gains but also the restoration of personal well-being through its ability to streamline work processes and free up time. # Product The product advertised is Semrush One, described as a holistic platform designed to address multiple facets of digital marketing. The image conveys Semrush One is more than just an SEO tool; it integrates various business needs, from SEO strategy and client/creative meetings to broader considerations of rest and even sunlight. Semrush One is portrayed as a comprehensive solution for professionals, with the implication that it simplifies marketing workflows. This is emphasized by aligning it with the need for 'vitamin S,' symbolizing a need for balance and simplification. # Visual style The ad utilizes a clean and minimalist visual style. The design is simple with bright, direct lighting and a strong emphasis on the contrast between the white background and the product-related visuals. The layout is evenly spaced, contributing to a visually balanced composition. The visuals are clearly isolated, enhancing the scannability and immediate comprehension of each point. The visual style is modern and functional, likely designed for high engagement and quick consumption in a fast-moving social media feed. # Hooks Headline: You need vitamin S # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the deficiency of vitamin S (SEO strategy, Sleep, Sunlight, Short meetings) in business, a play on words suggesting that a business is deficient without Semrush One. # Value propositions - Relates essential, basic human needs like vitamin S, sleep, sunlight and short meetings to the Semrush One software suite. # Benefits - SEO strategy - Sleep - Sunlight - Short meetings # Call to action None used. # Point of view - Customer: The headline 'You need vitamin S' speaks directly to the viewer's needs and desires. # Storyline - The ad starts by stating that "You need vitamin S", which is intentionally positioned to capture attention and establish a relatable context. It sets the stage for introducing solutions to common business-related stressors from the perspective of the viewer. - The ad shows "SEO strategy", followed by an image of a monthly SEO report, suggesting that Semrush is a vitamin for improved SEO performance. This part of the story is told by the brand, suggesting that Semrush has a strategic offering and the report highlights key metrics and progress. - The ad shows "Sleep" and an image of a pillow, conveying the idea that adequate rest is essential, and indirectly implying that Semrush can help free up time for sleep. This part of the story is told from the perspective of the viewer. - The ad showcases Semrush One by name and logo, indicating that this product is the source of the metaphorical "vitamin S". The brand is clearly taking ownership in this part of the story. - The ad shows "Sunlight", accompanied by a sun emoji with a human face, symbolizing that Semrush can help free up time to see the sun. This part of the story is told from the perspective of the viewer. - The ad shows "Short meetings", alongside a calendar featuring a client meeting and a creative meeting, suggesting that Semrush helps streamline work for better time management. This part of the story is told from the brand perspective. - The Semrush logo is displayed again, and an arrow pointing towards the right, suggesting forward progress and direction, and inviting the viewer to further engage with the product. The brand is speaking directly.

# Ad summary This ad attempts to hook the viewer's attention with the question, “How to keep eye on your competitors”. A hand is shown pulling open blinds with a pair of eyes peering out. The ad is for Semrush AI search edition. # Brand positioning Semrush is presented as a tool that enables businesses to closely monitor their competitors. The ad presents Semrush as a tool that offers an AI search edition, suggesting they are innovative and leverage cutting-edge technology. The visual of peering through blinds implies a discreet and strategic approach to gathering competitive intelligence. This brand positioning is functional and appeals to businesses that need to stay informed about their market to maintain a competitive edge. # Product The Semrush AI Search Edition is presented as a tool to monitor competitors. While the ad doesn't explicitly detail the features or functionality, the mention of AI suggests advanced capabilities in gathering and analyzing data. The visual implies a discreet approach to competitive intelligence. The AI search edition is being advertised as a way to gain insights without being detected, thus keeping ahead of industry trends and competitive strategies. # Visual style The ad employs a minimalist visual style with a clean, white background. The image of peering through blinds is contrasted with the Semrush logo. The photograph of blinds adds a realistic element to the advertisement. The use of negative space and limited color palette draws attention to the main elements: the eyes, the hand, and the logo. # Hooks Headline: How to keep eye on your competitors → # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the need for businesses to monitor their competitors in order to stay competitive and informed. The question “How to keep eye on your competitors →” directly addresses the struggle of staying up-to-date with market trends and competitive strategies. # Value propositions - AI search edition enables you to keep eye on your competitors # Benefits - Keep eye on your competitors # Features - AI search edition # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption serves as the headline, meant to hook attention and introduces the Semrush AI's solution to monitoring competitors. # Storyline - The ad opens with a question, “How to keep eye on your competitors”, with Semrush AI offering the solution. This piques the viewer's curiosity by addressing a common concern among businesses: the need to stay informed about their competitors' strategies. The brand is telling this part of the story. - The ad's image includes a hand pulling open blinds to reveal a pair of eyes peering out. This visual metaphor reinforces the idea of discreetly monitoring competitors. The brand is using the visual to imply that Semrush AI helps users keep an eye on competition. - The inclusion of the Semrush logo in the bottom indicates that the ad is designed to provide the solution. The brand is signaling its position as a tool that enables businesses to closely monitor their competitors.

# Ad summary This ad promotes Semrush, a tool that allows users to uncover their competitor's strategies. The ad highlights the ability to analyze traffic sources, audience demographics, and market overviews to help businesses grow faster and outsmart their competition. # Brand positioning Semrush is presented as a tool that empowers businesses to gain a competitive edge by providing insights into their competitors' strategies. The brand positions itself as a resource for understanding market dynamics, traffic sources, and audience demographics. Semrush aims to occupy the space of a strategic partner, offering data-driven solutions to help businesses grow faster and outsmart their competition. The brand aligns with values of intelligence, strategic thinking, and data-driven decision-making. Semrush pushes against the norm of operating in the dark by providing transparency into competitor activities. The brand positioning is functional, focusing on performance and strategic advantage. # Product Semrush is a comprehensive tool designed to help businesses uncover their competitors' strategies. It provides insights into what's working for competitors, including their traffic sources, audience demographics, and market overviews. The product is for businesses looking to grow faster and outsmart their competition by understanding market dynamics and competitor activities. Semrush offers features such as traffic analytics, audience insights, and market overviews, allowing users to analyze data and make informed decisions. The USP is the ability to uncover competitor strategies, providing a competitive edge. The ad addresses the purchase barrier of uncertainty by offering a free trial, encouraging users to experience the benefits firsthand. Semrush is presented as a tool that empowers businesses to gain a competitive edge by providing insights into their competitors' strategies. # Visual style The ad has a polished and professional aesthetic, with clean graphics and a consistent color scheme. The editing style is quick cuts, showcasing different features and data points in rapid succession. The production quality is high-end, with smooth transitions and clear visuals. The pacing is fast, with cuts timed to the music beats, creating a sense of urgency and excitement. # Hooks Spoken: 00:00–00:02 Female 1: Falling behind your competition? Text overlay: 00:00–00:02 Falling / 00:00–00:02 behind / 00:00–00:02 your / 00:00–00:02 competition? Visual: 00:00–00:02 The screen displays the text "Falling behind your competition?" in white and orange against a purple gradient background. A small window pops up showing a graph with an upward trend and the text "yourcompetitor.com +75.5%". A cursor clicks on a "View details" button. To the right, a red square with a downward arrow appears. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses feeling they are "Falling behind your competition?" # Value propositions - Uncover your competitor's strategies with Semrush # Benefits - Grow faster - Outsmart your competition # Features - Traffic sources - Audience demographics - Market overviews # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing its features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the question, "Falling behind your competition?" This is intended to grab the viewer's attention by highlighting a common concern among businesses. The perspective is from the brand, addressing the viewer directly. The tone is urgent and inquisitive, aiming to resonate with businesses feeling left behind. - 00:02–00:05 00:02–00:05 The ad transitions to the Semrush logo and states, "Semrush shows you exactly what's working for them." This introduces Semrush as the solution to the problem posed earlier. The perspective shifts to the brand, showcasing its capabilities. The tone is confident and informative, positioning Semrush as a reliable source of insights. - 00:05–00:10 00:05–00:10 The ad continues by highlighting specific features of Semrush, such as traffic sources, audience demographics, and market overviews. This provides concrete examples of the value Semrush offers. The perspective remains with the brand, demonstrating its functionality. The tone is educational and persuasive, aiming to convince viewers of Semrush's utility. - 00:10–00:14 00:10–00:14 The ad concludes with the statements, "So you can grow faster. Uncover your competitor's strategies with Semrush." This reinforces the benefits of using Semrush and provides a clear call to action. The perspective is from the brand, summarizing its value proposition. The tone is encouraging and assertive, urging viewers to take action and try Semrush.

# Ad summary This ad is an announcement from Spotlight, by Semrush. The announcement is that they have 'done it.' There is a right-facing arrow at the bottom right of the ad, implying the viewer can swipe to learn more. # Brand positioning Spotlight, by Semrush, is presented as an entity that has accomplished something significant, addressing its audience with a casual, relatable tone by using the phrase "Alright lads and lasses." This approach positions the brand as approachable and connected to its audience, suggesting a sense of camaraderie and shared excitement. The brand is likely targeting a demographic that appreciates straightforward communication and values being in the know, fostering a sense of anticipation and interest in what they have achieved. # Product This ad promotes an upcoming event called Spotlight, the product is the conference itself. The advertisement clearly states that whatever "it" is, the brand has already "done it," indicating that the event is confirmed and will be taking place. The product seems to be tailored for an audience that values direct communication and a sense of exclusivity or early access, as the ad suggests they are in the know about the event. The tone and language also imply that attending this event is something to be excited about. # Visual style The ad has a minimalist visual style, with a stark black-and-white color scheme and a focus on typography. The production quality appears clean and simple, with no additional visual elements to distract from the text. The overall aesthetic is straightforward, emphasizing the message being conveyed through the language and typography. # Hooks Headline: Alright lads and lasses, we’ve only gone and done it. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: From the brand name Spotlight at the top, the advertisement is presented from a brand perspective. # Storyline - The ad starts with the brand name, 'Spotlight,' immediately establishing the source of the message. This is from the brand's perspective and serves to identify the speaker and set the context for the announcement that follows. - The text, 'Alright lads and lasses, we’ve only gone and done it' is the main message, conveying a sense of accomplishment and excitement, likely from the brand itself. This part of the story intends to create a sense of anticipation and intrigue, while also using colloquial language to connect with the audience on a personal level. - The hashtag '#SPOTLIGHTCONF' is included as a call to action, encouraging the viewer to engage further or look up more details about the announcement or event. This hashtag promotes a wider conversation around the event. - The right-facing arrow at the bottom right indicates that swiping or clicking will reveal additional information. This is meant to be an additional call to action.

# Ad summary This ad promotes Semrush, a tool that allows users to uncover their competitor's strategies. The ad highlights Semrush's ability to show users what's working for their competition, from traffic sources to audience demographics, so they can grow faster. # Brand positioning Semrush is presented as a tool that helps businesses outsmart their competition by providing insights into their strategies. The brand aims to occupy the space of a strategic partner for businesses looking to grow faster and stay ahead in the market. Semrush aligns with values of intelligence, strategic thinking, and competitive advantage. The brand pushes against the norm of businesses operating in the dark about their competition, offering a solution for data-driven decision-making. The brand positioning is functional, focusing on performance and strategic advantage. # Product Semrush is a tool that allows users to uncover their competitor's strategies. It provides insights into what's working for the competition, from traffic sources to audience demographics. The product is for businesses looking to grow faster and stay ahead in the market. Semrush offers traffic analytics, audience insights, and a market overview. The USP is the ability to outsmart your competition by understanding their strategies. The ad addresses the purchase barrier of not knowing what your competition is doing and how to improve your own strategies. Semrush is worth trying or buying because it provides the data and insights needed to grow faster and gain a competitive advantage. # Visual style The ad has a polished and professional aesthetic with clean graphics and smooth transitions. The editing style is quick cuts, with a consistent pace throughout the ad. The visual motifs include the use of graphs and data visualizations to support the message. # Hooks Spoken: 00:00–00:02 Falling behind your competition? Text overlay: 00:00–00:02 Falling / 00:00–00:02 behind / 00:01–00:02 your competition? Visual: 00:00–00:02: The screen displays the text "Falling behind" in white and orange, followed by "your competition?" in white, against a purple gradient background. A small window pops up showing a graph with a downward trending arrow and the text "yourcompetitor.com +75.7% View details". A mouse cursor clicks on the "View details" button. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses falling behind their competition and not knowing what strategies are working for them. The ad asks, "Falling behind your competition?" # Value propositions - Uncover your competitor's strategies with Semrush # Benefits - Outsmart your competition - Grow faster # Features - Traffic analytics - Audience insights - Market overview # Call to action Try for free # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, presenting product claims and demos. # Storyline - 00:00–00:02 The ad opens with the question, "Falling behind your competition?" - 00:02–00:05 The ad transitions to the Semrush logo and the statement that Semrush shows you exactly what's working for your competition. - 00:05–00:08 The ad highlights Semrush's ability to provide insights into traffic sources and audience demographics. - 00:08–00:10 The ad shows how Semrush provides a market overview, allowing users to grow faster. - 00:10–00:14 The ad concludes with the call to action to uncover your competitor's strategies with Semrush and try it for free.

# Ad summary This ad highlights the potential instability of AI citations and positions Semrush as a solution for monitoring and managing AI visibility. # Brand positioning Semrush is presented as a tool that helps users monitor and manage their AI visibility. The brand is positioned as an authority on AI trends and offers solutions to navigate the challenges of AI-driven content. The brand aims to occupy the space of a reliable resource for understanding and optimizing AI visibility, emphasizing the importance of staying informed and adaptable in the rapidly evolving AI landscape. The brand's tone is informative and authoritative, aligning with a functional positioning focused on performance and reliability. # Product The ad promotes Semrush as a tool to monitor and manage AI visibility. It highlights the potential for AI citations to collapse overnight, referencing a case where Reddit's AI visibility dropped by 80%. The product is for users who need to track and maintain their AI presence. The ad addresses the purchase barrier of uncertainty around AI trends by showcasing the volatility of AI citations and positioning Semrush as a solution to stay informed and adaptable. # Visual style The ad has a clean and professional visual style, using a simple graph and clear typography to convey its message. The color palette is limited to black, white, red, and yellow, creating a sense of urgency and importance. The overall design is minimalist and data-driven, emphasizing the credibility of the information presented. # Hooks Headline: AI Citations can collapse overnight # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the potential for AI citations to collapse overnight, leading to a loss of visibility and traffic. "When ChatGPT citations collapse Reddit's 80% drop proves how fragile AI visibility can be." # Call to action None used. # Point of view - Brand: The headline and body copy are from the brand's perspective, highlighting the potential instability of AI citations and positioning Semrush as a solution. - External source: The graph showing the decline in ChatGPT responses is presented as data from an external source, providing evidence to support the claim. # Storyline - The ad starts by stating that "AI Citations can collapse overnight," immediately grabbing attention and setting the stage for the problem. This is told from the brand's perspective, highlighting the potential instability of AI citations. - The ad then provides context by mentioning "When ChatGPT citations collapse Reddit's 80% drop proves how fragile AI visibility can be." This is told from the brand's perspective, using a real-world example to illustrate the severity of the problem. - The ad includes a graph showing a sharp decline in ChatGPT responses over time, visually representing the sudden drop in AI visibility. This is shown from an external source, providing data to support the claim. - The ad concludes with the Semrush logo, subtly positioning the brand as the solution to the problem. This is told from the brand's perspective, offering a way to monitor and manage AI visibility.