How Seed Advertises on Meta

# Ad summary This ad promotes Seed DS-01 Daily Synbiotic, a probiotic and prebiotic supplement that helps reduce bloating and gas. The ad uses a combination of scientific visuals and lifestyle shots to convey the message that Seed DS-01 targets the root cause of digestive discomfort, offering a science-backed solution rather than a trendy quick fix. # Brand positioning Seed is presented as a science-backed brand that prioritizes gut health through its DS-01 Daily Synbiotic. The brand positions itself against quick-fix solutions like parasite cleanses and detoxes, advocating for a more sustainable approach to digestive wellness. Seed aligns with a health-conscious lifestyle, emphasizing the importance of proven science over fleeting trends. The brand aims to occupy the space of a reliable, research-driven provider of probiotics, appealing to consumers who value long-term gut health and are wary of unsubstantiated wellness fads. The brand's tone is informative and trustworthy, promoting a functional approach to digestive health. # Product Seed DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to deliver powerful relief from bloating and gas. It targets the root cause of digestive discomfort to get bloating under control for the long haul. The product is presented as a daily supplement, with each container providing a 30-day supply of 60 capsules. The capsules are green and white, and the packaging is a dark green jar with the Seed logo. The product is for individuals experiencing digestive discomfort, bloating, and gas, and who are looking for a science-backed, long-term solution. The ad addresses the purchase barrier of skepticism towards trendy wellness solutions by emphasizing proven science and targeting the root cause of digestive issues. # Visual style The ad has a clean and modern aesthetic, combining scientific visuals with lifestyle shots. The editing style includes quick cuts and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The use of green and white colors is a visual motif, reinforcing the brand's identity. # Hooks Spoken: Female 1: Science says, say no to the tapeworm. Text overlay: 00:00–00:02 / Science says: / Say / NO / to the / tapeworm Visual: 00:00–00:02 / Foreground: A translucent green anatomical model of a human torso, highlighting the digestive system. The text "Science says:" appears at the top, followed by stacked text that reads "Say NO to the tapeworm". Background: Solid white. Camera: Stationary, medium shot. Lighting: Bright, even lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the discomfort and frustration of bloating and gas, and the lengths people go to for relief without finding a sustainable solution. "When you're bloated and uncomfortable You'd try almost anything to get relief." # Value propositions - Science-backed solution for digestive discomfort - Long-term relief from bloating and gas - Targets the root cause, not just the symptoms # Benefits - Reduces bloating in just 7 days - Gets bloating under control for the long haul # Features - Daily probiotic - Delivers powerful relief from bloating and gas - Targets the root cause of digestive discomfort # Call to action Try DS-01® Today # Point of view - Customer 15% – The customer POV is communicated through the ad's acknowledgement of bloating discomfort and the lengths people go to for relief. - Brand 85% – The brand POV is communicated through the presentation of the product, its benefits, and the emphasis on science-backed solutions. # Storyline - 00:00–00:02 00:00–00:02 - 00:00–00:02 The ad opens with a visual of the human digestive system and the text "Science says:" appears, followed by "Say NO to the tapeworm." This is happening from the brand's perspective, using a playful tone to grab attention and introduce the topic of gut health. - 00:02–00:08 00:02–00:08 - 00:02–00:08 The ad transitions to a blurred image of the digestive system with the text "When you're bloated and uncomfortable You'd try almost anything to get relief." Images of "Parasite Cleansing," "Detoxes," and "Colonics" appear. This section is from the customer's perspective, highlighting the frustration of bloating and the lengths people go to for relief, setting up the problem that the product will solve. The tone is empathetic and understanding. - 00:08–00:11 00:08–00:11 - 00:08–00:11 The ad shows a close-up of gut flora with the text "When really, you might just need to support your gut at the source." This is from the brand's perspective, introducing the idea of a more fundamental solution to gut health issues. The tone is informative and reassuring. - 00:11–00:18 00:11–00:18 - 00:11–00:18 The ad shows a capsule breaking through a textured green surface, with the text "Enter DS-01®, the daily probiotic that delivers powerful relief from bloating and gas. Reduces bloating in just 7 days*." This is from the brand's perspective, introducing the product as the solution. The tone is confident and promising. - 00:18–00:23 00:18–00:23 - 00:18–00:23 The ad shows a person holding the capsule and then lying on grass near the ocean, with the text "DS-01® targets the root cause of digestive discomfort to get bloating under control for the long haul." This is from the brand's perspective, emphasizing the long-term benefits of the product. The tone is reassuring and focuses on lasting relief. - 00:23–00:26 00:23–00:26 - 00:23–00:26 The ad shows a close-up of two capsules held by tweezers, with the text "Trust proven science, not trends." This is from the brand's perspective, reinforcing the scientific basis of the product. The tone is authoritative and trustworthy. - 00:26–00:29 00:26–00:29 - 00:26–00:29 The ad shows the product packaging and a glass of water, with the text "Try DS-01® Today." This is a direct call to action from the brand, encouraging viewers to purchase the product. The tone is inviting and straightforward.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic, highlighting its benefits for regularity and bloating reduction. It emphasizes the product's unique 2-in-1 nested capsule design, ensuring effective delivery to the colon. The ad aims to convey a sense of freedom and confidence, suggesting that Seed can help users enjoy their favorite meals and activities without digestive discomfort. # Brand positioning Seed is presented as a science-backed brand focused on gut health and overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of effective and innovative probiotic solutions. It aligns with values of health, freedom, and confidence, promoting a lifestyle where individuals can enjoy their favorite foods and activities without digestive worries. Seed pushes against the norm of generic probiotics by emphasizing its clinically proven strains and unique capsule design, positioning itself as a superior and more effective option. The brand positioning is both functional (performance, science-backed) and emotional (freedom, confidence). # Product Seed's DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to promote regularity and reduce bloating. It contains 24 pre- and probiotic strains that are clinically proven to promote regularity and reduce bloating in as little as two weeks. The product is for individuals seeking relief from digestive issues such as bloating and constipation. A key USP is its 2-in-1 nested capsule design, which ensures that the probiotics reach the colon where they are most effective, unlike many probiotics that dissolve before reaching the gut. The ad addresses the purchase barrier of ineffective probiotics by highlighting the product's unique delivery system and clinically proven results. The ad tells the viewer that this product is worth trying because it offers a science-backed solution for lasting relief from bloating and constipation, allowing them to enjoy life without digestive discomfort. # Visual style The ad has a polished and clean aesthetic with a mix of studio-lit product shots and natural light lifestyle scenes. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end commercial, which supports the brand's positioning as a premium and science-backed product. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. The visual motifs include close-ups of the product, microscopic views of probiotic strains, and lifestyle shots of people enjoying life. # Hooks Spoken: 00:00–00:02 Not all probiotics are made the same. Text overlay: 00:00–00:02 Not all probiotics are made the same. Visual: 00:00–00:02 Close-up shot of an orange powder with a light streak running through it. The background is dark and out of focus. The text "Seed" is displayed at the top, followed by "Not all probiotics are made the same" in white text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of ineffective probiotics that dissolve before reaching the gut, as highlighted by the line: "Many probiotics dissolve before reaching the gut." # Value propositions - 2-in-1 nested capsule design ensures delivery to the colon where it is most effective - Clinically proven strains provide lasting relief from bloating and constipation # Benefits - Helps you poop more and bloat less - Clinically proven to promote regularity - Reduces bloating in as little as two weeks - Targets the root cause of bloating and constipation - Relief that lasts # Features - 24 pre and probiotic strains - 2-in-1 nested capsule design # Call to action Try Seed's DS-01 today. # Social proof - None used. # Point of view - Customer 40% – The ad shows people enjoying life, eating without worry, and feeling confident, implying the positive impact of the product on their daily experiences. - Brand 60% – The ad uses direct claims about the product's benefits, unique features, and scientific backing, presenting the official voice of the brand. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of an orange powder, accompanied by the text "Not all probiotics are made the same." This sets the stage by implying that the advertised product is different and superior to other probiotics on the market. The perspective is from the brand, introducing a problem in the probiotic market. - 00:02–00:04 00:02–00:04 A hand places a green jar labeled "Seed" on a white surface. Text appears stating, "Seed's DS-01 helps you poop more and bloat less." This introduces the product and its primary benefits, directly addressing common digestive issues. The perspective is from the brand, highlighting the product's functional advantages. - 00:04–00:07 00:04–00:07 Green capsules are poured from a black packet into the green jar. Text appears stating, "The 24 pre and probiotic strains are clinically proven to promote regularity." This emphasizes the scientific backing and specific benefits of the product's ingredients. The perspective is from the brand, reinforcing the product's effectiveness. - 00:07–00:09 00:07–00:09 A close-up shot of a toilet flushing is shown, followed by a close-up of a stomach. Text appears stating, "clinically proven to promote regularity and reduce bloating in as little as two weeks." This visually and textually reinforces the product's benefits and speed of results. The perspective is from the brand, demonstrating the product's impact on digestive health. - 00:11–00:13 00:11–00:13 A microscopic view of a probiotic dissolving is shown. Text appears stating, "Many probiotics dissolve before reaching the gut." This highlights a common problem with other probiotics, setting up the product's unique selling point. The perspective is from the brand, pointing out a flaw in competitor products. - 00:13–00:19 00:13–00:19 An animated diagram of a capsule is shown, followed by its journey through the digestive system to the colon. Text appears stating, "DS-01 has a 2-in-1 nested capsule design that makes it to your colon, where it is the most effective." This explains the product's unique delivery system and its effectiveness. The perspective is from the brand, showcasing the product's innovative design. - 00:19–00:22 00:19–00:22 A time-lapse of clouds is shown, followed by a close-up of an eye. Text appears stating, "So you can feel free from what's weighing you down." This connects the product's benefits to a feeling of freedom and lightness. The perspective shifts to the customer, highlighting the emotional payoff. - 00:22–00:26 00:22–00:26 Shots of people eating, wearing stylish clothes, and running are shown. Text appears stating, "Imagine eating your favorite meals without worry. Wearing what you want with confidence." This illustrates the lifestyle benefits of the product, emphasizing freedom and confidence. The perspective is from the customer, showcasing the positive impact on daily life. - 00:26–00:29 00:26–00:29 A man is shown running by the ocean. Text appears stating, "And feeling lighter in every step of your day." This reinforces the feeling of lightness and well-being associated with the product. The perspective is from the customer, highlighting the physical benefits. - 00:29–00:36 00:29–00:36 Close-up shots of the product and microscopic views of probiotic strains are shown. Text appears stating, "DS-01 is designed with strains to precisely target the root cause of bloating and constipation, for relief that lasts, powered by science." This reiterates the product's scientific backing and targeted approach. The perspective is from the brand, emphasizing the product's effectiveness and scientific foundation. - 00:36–00:42 00:36–00:42 A close-up of a person's mouth taking a capsule is shown, followed by a hand placing the lid on the jar. Text appears stating, "Bring back balance to your gut and life. Try Seed's DS-01 today. 30 day risk-free guarantee." This provides a call to action and a risk-free offer to encourage purchase. The perspective is from the brand, urging the viewer to try the product.

# Ad summary A woman shares her experience using Seed DS-01 Daily Synbiotic to improve her gut health. She highlights the product's ability to reduce bloating and constipation, and increase healthy gut bacteria. # Brand positioning Seed is presented as a premium wellness brand focused on gut health. The brand emphasizes scientific backing and clinical proof, positioning itself as a reliable and effective solution for digestive issues. The packaging and overall aesthetic suggest a modern, minimalist approach, appealing to health-conscious consumers who value quality and efficacy. Seed aims to occupy the space of a trusted, science-backed provider of probiotics, differentiating itself from more generic or less researched options. The brand aligns with a lifestyle of proactive health management and well-being, pushing against the norms of quick-fix solutions and instead promoting a holistic approach to gut health. # Product Seed DS-01 Daily Synbiotic is a probiotic supplement designed to improve digestive health. It comes in a dark green container and includes a smaller container to hold the capsules. The product is formulated with 24 powerful strains that support digestive health, reduce bloating, and alleviate constipation. The 2-in-1 capsule is designed to release in the colon for maximum effectiveness. The product is clinically proven to increase healthy gut bacteria by 400%. It is marketed towards individuals experiencing occasional digestive challenges and aims to provide relief and improve overall gut health. The ad addresses the purchase barriers of skepticism and uncertainty by highlighting the clinical evidence and offering a 30-day risk-free trial. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation and user experience. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is polished, giving the ad a professional feel. The visual motifs include close-ups of the product and demonstrations of its use. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:01 This is the best probiotic! Text overlay: 00:00–00:01 Ask me a question (Comment bubble) / 00:00–00:01 How can I poop more and stop bloating FAST?? (Comment bubble) Visual: 00:00–00:01 A pair of hands opens a light green box containing a dark green jar and a dark green tube. The box has the text "For your world within..." printed on the inside of the lid. A text overlay reads, "Ask me a question: How can I poop more and stop bloating FAST??" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating and constipation, as highlighted in the question, "How can I poop more and stop bloating FAST??" # Value propositions - Clinically proven to increase your healthy gut bacteria by 400%. - 2-in-1 capsule is designed to release in your colon where it's most effective. # Benefits - Regular, healthy poops - Haven't been bloated since - Increase your healthy gut bacteria by 400% - Support digestive health - Helping reduce bloating and constipation - Feel lighter # Features - 24 powerful strains - 2-in-1 capsule - Designed to release in your colon # Call to action Try DS-01® # Social proof - "This is the best probiotic! In two weeks, I'm finally having regular, healthy poops and haven't been bloated since." – Female 1 (Customer) # Point of view - Customer 60% – The ad features a customer sharing her personal experience and results with the product. - Brand 40% – The ad includes product details, clinical claims, and a call to action from the brand. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a question about how to poop more and stop bloating fast. The speaker introduces Seed DS-01 Daily Synbiotic as the best probiotic, claiming it has helped her have regular, healthy bowel movements and reduced bloating. This sets up the problem and introduces the product as a solution, from the perspective of a satisfied customer. - 00:05–00:11 00:05–00:11 The ad transitions to showcasing the product, highlighting that it is clinically proven to increase healthy gut bacteria by 400%. This shifts the perspective to the brand, using scientific claims to build credibility and trust. - 00:11–00:16 00:11–00:16 The speaker details the product's features, noting that it contains 24 powerful strains that support digestive health, reduce bloating, and alleviate constipation. This continues from the brand's perspective, providing specific details about the product's formulation and benefits. - 00:16–00:21 00:16–00:21 The speaker explains that the 2-in-1 capsule is designed to release in the colon for maximum effectiveness, and then takes the capsules with water. This reinforces the product's unique design and ease of use, from the perspective of a customer. - 00:21–00:26 00:21–00:26 The speaker shows how her jeans fit more loosely after using the product, claiming she feels lighter in two weeks. The ad concludes with a call to action to try DS-01 risk-free for 30 days. This returns to the customer's perspective, demonstrating the positive outcome and encouraging viewers to try the product.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic probiotic supplement. It emphasizes the product's science-backed formula, its ability to survive stomach acid, and its benefits for gut health, including less bloating, smoother digestion, and regularity. # Brand positioning Seed positions itself as a science-driven and innovative brand in the gut health and probiotic supplement market. The brand emphasizes the advanced research and formulation behind its products. Seed aims to occupy a space in the consumer's mind as a provider of next-generation microbiome solutions, aligning with a lifestyle of proactive health and wellness. The brand pushes against the norms of basic or less effective probiotics. It adopts a functional and scientific approach to health, focusing on performance and tangible benefits. They push against the idea of probiotics needing to be a laxative. # Product Seed’s DS-01 Daily Synbiotic is a 2-in-1 probiotic and prebiotic supplement designed for daily gut support. It contains 24 unique strains that cannot be found in fermented foods or kombucha. The supplement uses a precision delivery system engineered to protect the strains from stomach acid, ensuring they reach the colon where they are needed most. DS-01 is presented as more than just a band-aid solution, delivering sustained relief for less bloating, smoother digestion, and more regularity. # Visual style The ad has a polished and clean aesthetic, with a mix of studio-lit product shots, microscopic views, and lifestyle visuals. The editing style includes quick cuts, static shots, and smooth transitions. The production quality is high-end commercial, which supports the intended tone of scientific credibility and sophisticated wellness. The pacing is moderate. The brand color is dark green. # Hooks Spoken: This is not a laxative. Text overlay: This is not a laxative. Visual: 00:00–00:01: The shot is slightly blurry. Several dark green capsules fall from the top of the screen. In the center of the shot, "This is not a laxative" is written in white font, with the word "not" marked out in red. / 00:01–00:02: A hand with tan skin places a dark green jar on a white surface. The jar is labeled "Seed" and "DS-01® DAILY SYNBIOTIC." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many probiotics don't survive stomach acid and are therefore ineffective. # Value propositions - Next-gen microbiome science. - Complete solution for your gut. - The product is backed by science and recommended by doctors. - The product is trusted by over 1 million people. # Benefits - Science-backed solution - Daily gut support - Less bloating - Smoother digestion - More regularity every day - Precision delivery system engineered to protect the strains until they reach the colon where they're needed most. - Sustained relief # Features - 2-in-1 Probiotic + Prebiotic Supplement - 60 Capsules • 30 Day Supply - 24 unique strains # Call to action Try Seed's DS-01® today. # Social proof - Backed by science - Recommended by doctors - Trusted by over 1 million people # Point of view - Brand 100% – The ad is communicated via the official voice of the brand through clear product claims and demos. # Storyline - 00:00–00:02 The ad opens by stating that Seed is not a laxative - 00:01–00:04 The ad clarifies that Seed is a 24-strain science-backed solution for your gut. - 00:04–00:09 Seed's DS-01 is then described as next-gen microbiome science for daily gut support. - 00:09–00:17 The ad explains that the product is a 2-in-1 probiotic and prebiotic with 24 unique strains, unlike average fermented food or kombucha. - 00:17–00:20 The speaker transitions to discuss the science of Seed and that it is a more complete solution for your gut. - 00:20–00:22 The ad then responds to the idea that most probiotics don't survive stomach acid. - 00:22–00:29 The ad states that Seed’s delivery system is engineered to protect the strains until they reach the colon. - 00:29–00:31 The ad claims that Seed isn't just a band-aid solution. - 00:31–00:36 The ad states the sustained relief and benefits of Seed are less bloating, smoother digestion, and more regularity every day. - 00:36–00:41 To add trust, the ad lists qualities such as being backed by science, recommended by doctors, and trusted by over 1 million people. - 00:41–00:44 The ad closes with the offer to upgrade your daily health routine and try Seed DS-01 today.

# Ad summary This image ad uses a Venn diagram drawn on a whiteboard to illustrate the benefits of using Seed probiotic supplements. One circle of the diagram states, "I'm FINALLY pooping everyday" and the other says, "I don't bloat after EVERY meal". The product is centered in the overlapping area of the circles. # Brand positioning Seed aims to occupy a space in the consumer's mind where gut health and daily wellness are intertwined. Seed's brand values seem to align with scientific solutions and a straightforward approach to wellness. The brand avoids the common practices of over-promising instant results or relying on vague, unsubstantiated claims. The brand positioning appears to be functional, focusing on delivering tangible health improvements through scientifically-backed probiotic supplements. # Product Seed is a probiotic supplement designed to improve gut health and overall wellness. The ad highlights two key benefits: regular bowel movements and reduced bloating after meals. The product addresses common digestive issues and positions itself as a solution for those seeking to improve their gut health in a simple and effective way. The probiotic aims to eliminate the discomfort of bloating and promote regularity, making it an appealing option for individuals experiencing these issues. # Visual style The ad has a simple and straightforward aesthetic. The production quality is mid-range, resembling a snapshot taken in an office or studio setting. The image treatment is minimal, with natural lighting and no apparent filters. The visual motif is a Venn diagram drawn on a whiteboard, giving it an educational and informative feel. The typography is casual and handwritten. The overall style feels approachable and relatable, rather than overly polished or promotional. # Hooks Headline: I'm FINALLY pooping everyday # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is digestive discomfort, specifically irregular bowel movements and bloating after meals. The ad uses the phrases: "I don't bloat after EVERY meal" and "I'm FINALLY pooping everyday" # Value propositions - Regular bowel movements and reduced bloating after meals - Improved gut health and overall wellness # Benefits - Finally pooping everyday - I don't bloat after EVERY meal # Features - Probiotic supplement # Call to action None used. # Social proof - "I'm FINALLY pooping everyday" - "I don't bloat after EVERY meal" # Point of view - Customer: The phrases, "I'm FINALLY pooping everyday" and "I don't bloat after EVERY meal" use a first-person perspective, putting the viewer in the mindset of someone who has experienced the benefits of the product. - Brand: The image of the product being held in the center of the Venn diagram showcases the brand's solution to the problems presented. # Storyline - The copy on the left-hand side of the Venn diagram highlights the benefit of regular bowel movements. The brand voice uses a testimonial to speak from the customer's perspective as they express the relief of finally having regular bowel movements. - The copy on the right-hand side of the Venn diagram highlights the benefit of not bloating after every meal. The brand voice uses a testimonial to speak from the customer's perspective as they express the relief of reduced bloating after meals. - A hand holds a container of Seed probiotic supplements in the center of the diagram. This shows how the product links these benefits.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic, a 2-in-1 prebiotic and probiotic engineered to survive digestion and deliver live bacteria to the colon. The ad highlights the importance of gut health for digestive, skin, heart, and immune system health, encouraging viewers to start today with Seed. # Brand positioning Seed is presented as a premium wellness brand focused on gut health and overall well-being. The brand positions itself as a provider of scientifically-backed synbiotic supplements designed to overcome the limitations of traditional probiotics. Seed emphasizes the importance of delivering live bacteria to the colon for digestive, skin, heart, and immune system health. The brand aligns with a health-conscious lifestyle, promoting functional benefits through advanced formulations and high-quality ingredients. Seed differentiates itself by addressing the common issue of probiotics not surviving digestion, offering a solution that ensures effective delivery of beneficial bacteria. # Product The featured product is Seed's DS-01 Daily Synbiotic, a 2-in-1 prebiotic and probiotic supplement. It is designed to support digestive, skin, heart, and immune system health by delivering live bacteria to the colon. The product consists of a prebiotic outer capsule and a probiotic inner capsule, engineered to survive digestion. The USP is its ability to ensure that the beneficial bacteria reach the colon, unlike many other probiotics that may not survive the digestive process. The ad addresses the purchase barrier of ineffective probiotics by highlighting the product's unique formulation and delivery system. The product is for individuals seeking to improve their gut health and overall well-being. # Visual style The ad has a clean and minimalist aesthetic with a focus on product demonstration and scientific explanation. The editing style is smooth with static shots and simple transitions. The production quality is polished, giving a commercial feel. The visual motifs include close-ups of the product and diagrams illustrating its function. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03: Many probiotics don't survive digestion. Visual: 00:00–00:03: A close-up shot of a textured surface with green and brown hues. A green capsule falls onto the surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem that many probiotics don't survive digestion, meaning that whatever you're taking for your gut probably isn't getting where it needs to go. # Value propositions - Ensures effective delivery of beneficial bacteria to the colon, unlike many other probiotics that may not survive the digestive process. # Benefits - Healthy digestive system - Healthy skin - Healthy heart - Healthy immune system # Features - 2-in-1 prebiotic and probiotic - Engineered to survive digestion - Delivers live bacteria to the colon # Call to action Visit seed.com to order now # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, providing information and promoting the product's benefits. # Storyline - 00:00–00:03 The ad begins by highlighting the ineffectiveness of many probiotics. - 00:03–00:07 It is stated that many probiotics don't survive digestion, implying that whatever you're taking for your gut probably isn't getting where it needs to go. This is conveyed from the brand's perspective, using a concerned and informative tone to highlight a common problem with existing probiotic products. - 00:07–00:10 The ad introduces Seed's DS-01 Daily Synbiotic as a solution. - 00:10–00:17 It is stated that Seed's DS-01 Daily Synbiotic is a 2-in-1 prebiotic and probiotic engineered to survive, bringing live bacteria all the way down to the colon. This is conveyed from the brand's perspective, using a confident and informative tone to highlight the product's unique benefits. - 00:17–00:23 The ad highlights the benefits of Seed's DS-01 Daily Synbiotic for digestive, skin, heart, and immune system health. - 00:23–00:29 The ad concludes with a call to action to get started today with Seed's DS-01 Daily Synbiotic and visit seed.com to order now.

# Ad summary A woman discusses how Seed's DS-01 Daily Synbiotic has helped her with her digestion issues. # Brand positioning Seed is presented as a science-backed brand focused on gut health through its DS-01 Daily Synbiotic. The brand emphasizes the product's ability to survive digestion and deliver probiotics where they matter in the colon. Seed is positioned as a solution for those who have struggled with other probiotics that don't survive stomach acid. The brand aligns with a health-conscious lifestyle. The positioning is functional, emphasizing the performance and survival rate of their synbiotic. # Product The featured product is Seed's DS-01 Daily Synbiotic, designed to survive stomach acid and deliver probiotics to the colon. It features a capsule-in-capsule design to protect the probiotics during digestion. The product is for individuals experiencing digestion issues like bloating and irregularity. A USP is that it's designed to survive stomach acid, where other probiotics may not. The suggested occasion of use is daily in the morning. It addresses the purchase barrier of probiotics not surviving digestion. # Visual style The ad has a UGC feel, with natural lighting. The video is shot indoors. The editing style is a mix of static shots and quick cuts during product demos, with smooth transitions. The production quality is polished, supporting a trustworthy tone. The pacing is fairly consistent with some speeding up during product shots, and it feels like it would be native to Instagram Reels or TikTok. # Hooks Spoken: 00:00–00:04 This is the only thing that reliably makes me poop in the morning, and I have been taking it for four years. Text overlay: 00:00–00:04 This is the only thing that makes me GO every morning / 00:00–00:04 code 25MADY for 25% off + free gift! Visual: 00:00–00:04 A medium shot of a fair-skinned woman in her late 20s with brown hair pulled back in a beige scrunchie, wearing a beige crewneck sweatshirt. She is sitting in a white chair. She is in front of a window with white curtains and a large green leafy plant behind her on a peach-colored wall. She is gesturing with her hands and talking. # Funnel stage Middle of funnel (Consideration) # Pain points Having a weird relationship with digestion and difficulty going in the morning, despite healthy habits. As the creator says, "I just can't go." # Value propositions - The capsule in capsule design protects the probiotics so they actually make it to your colon alive. # Benefits - It is the only thing that has made my digestion predictable - Less bloating - Feeling lighter in my body - I no longer bloat after every meal # Features - Daily synbiotic - Capsule in capsule design # Call to action Take the quiz now to find out if this product is right for you. # Social proof - "This is the only thing that reliably makes me poop in the morning, and I have been taking it for four years." - Female 1 (Creator) - "I've been taking Seed's DSO1 for two years, and I just never stopped." - Female 1 (Creator) - "It is the only thing that has made my digestion predictable." - Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator sharing her personal experience. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the product as the only thing that reliably makes her poop in the morning and says she's been taking it for four years. This statement is meant to grab the audience's attention with a bold claim. It's from the creator's perspective, conveyed through her tone and setting. - 00:04–00:13 00:04–00:13 She explains she has always had a weird relationship with digestion despite eating well, moving her body, and drinking water. She emphasizes that she still has trouble 'going' in the morning, which introduces the central pain point of the ad. It's from the creator's perspective. The tone is conversational and relatable. - 00:13–00:23 00:13–00:23 She reveals that she's tried many probiotics, but most didn't work. Then she learned that a lot of probiotics don't survive digestion. This builds on the pain point, highlighting that many probiotics are ineffective. This is from the creator's perspective. She emphasizes the importance of probiotics making it to the digestive system. - 00:23–00:28 00:23–00:28 She introduces Seed's DS-01, a product she has been taking for two years, showing the outer packaging. The tone is enthusiastic and confident. - 00:28–00:33 00:28–00:33 She explains that she is not exaggerating when she says the product is the only thing that has made her digestion predictable. This is intended to reinforce the product's effectiveness and build trust. The creator's genuine tone and clear endorsement are aimed at persuading the audience of the product’s value. - 00:34–00:44 00:34–00:44 She highlights the daily synbiotic design and explains that it is designed to survive stomach acid, with a capsule-in-capsule design that ensures the probiotics reach the colon alive. This is designed to highlight the product's unique selling point. It continues from the creator's perspective. - 00:44–00:52 00:44–00:52 She shares her personal experience of reduced bloating and feeling lighter. She explains that she has warm lemon water in the morning and then takes the daily synbiotic and that it makes her body do what it's supposed to do. This is from the creator's perspective and meant to establish a routine and share her personal benefits. - 00:52–00:58 00:52–00:58 She concludes by addressing viewers who are still unsure, recommending they take a quiz to find out if the product is right for them. It serves as a call to action. It's from the creator's perspective with an enthusiastic and confident tone.

# Ad summary This ad features a person holding a container of Seed DS-01 Daily Synbiotic probiotic supplement. The ad includes a discount code. # Brand positioning Seed is presented as a modern wellness brand focused on digestive health through its DS-01 Daily Synbiotic product. The brand appears to be positioned in the premium supplement market, emphasizing scientific formulation and daily use. The brand aligns with a lifestyle of proactive health management and is presented in a clean, minimalist style, suggesting a departure from traditional, cluttered supplement branding. The brand positioning is functional, focusing on the benefits of its synbiotic formula. # Product The product featured is Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement designed for daily use. It comes in a dark green container with minimalist branding. The container holds 60 capsules, which is a 30-day supply. The product is for individuals looking to improve their digestive health with a scientifically formulated supplement. The ad addresses the purchase barrier by offering a discount code, encouraging trial and adoption. # Visual style The ad has a UGC (user-generated content) style, with a casual, unfiltered look. The visual motif is a product showcase in a real-life setting. The image treatment is minimal, with natural lighting and no obvious filters. The typography integration is simple and clean, with text layered over the image. The style contrasts with highly polished, studio-shot ads, aiming for authenticity and relatability, which could increase scannability and stop power in the feed. # Hooks Headline: 🔗 CODE 25SHRED # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Discount code for purchase # Benefits - None used # Features - Probiotic + Prebiotic Supplement - 60 Capsules • 30 Day Supply # Call to action None used. # Social proof - "the prebiotic + probiotic I take" # Point of view - Customer: The person holding the product and stating "the prebiotic + probiotic I take" is sharing their personal experience, positioning themself as a user of the product. - Brand: The discount code "CODE 25SHRED" is presented from the brand's perspective, aiming to incentivize purchases and track the effectiveness of the ad campaign. # Storyline - The ad begins with a person holding a container of Seed DS-01 Daily Synbiotic, immediately drawing attention to the product. This is from the perspective of someone who uses the product, showcasing it in a real-life setting to establish familiarity and relevance. - The ad includes a discount code, presented in a visually distinct manner, to incentivize viewers to purchase the product. This is from the brand's perspective, aiming to convert interest into sales by offering a direct incentive. - The person holding the product mentions that it is "the prebiotic + probiotic I take", which is from the perspective of a customer or influencer, adding a personal endorsement to build trust and credibility.

# Ad summary This ad features a hand holding a Seed probiotic capsule and a jar of Seed probiotics. The ad highlights the product's key features and benefits, such as containing 20 nutrients and providing 100% daily value, ultimately leading to total confidence. # Brand positioning Seed is presented as a premium wellness brand focused on digestive health and overall well-being. The brand positions itself as a provider of high-quality probiotics, emphasizing the science-backed formulation and comprehensive nutrient content. Seed aims to occupy a space in the consumer's mind as a trusted and effective solution for gut health, promoting a lifestyle of wellness and confidence. The brand pushes against the norm of generic, less effective supplements by highlighting its unique formulation and commitment to quality. # Product The product featured is Seed's DS-01™ Daily Synbiotic, a probiotic supplement designed to support digestive health and overall well-being. The product is presented as a capsule containing 20 nutrients, providing 100% daily value. The ad emphasizes the benefit of total confidence that comes with using the product. The product is packaged in a frosted green jar with a minimalist design, reflecting the brand's focus on quality and effectiveness. The ad addresses the purchase barrier of uncertainty about supplement effectiveness by highlighting the specific nutrient content and daily value provided. # Visual style The ad features a clean and minimalist visual style, with a focus on the product and its key features. The production quality is high, with a well-lit and professionally shot image. The image treatment includes soft lighting and a shallow depth of field, drawing attention to the product. The typography is clean and legible, with a focus on clarity and readability. The overall style is modern and sophisticated, reflecting the brand's premium positioning. # Hooks Headline: 1 Capsule 20 Nutrients 100% Daily Value Total Confidence. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about supplement effectiveness, as signaled by the need for "Total Confidence." # Value propositions - 1 Capsule: Easy to incorporate into daily routine. - 20 Nutrients: Comprehensive support for digestive health. - 100% Daily Value: Meets daily nutritional needs. # Benefits - Total Confidence. # Features - 1 Capsule - 20 Nutrients - 100% Daily Value # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad begins with a close-up view of a hand holding a single Seed probiotic capsule and a jar of Seed probiotics, creating a sense of personal interaction and product accessibility. - Brand: The ad highlights key features and benefits of the product, such as containing 20 nutrients and providing 100% daily value, showcasing the brand's commitment to quality and effectiveness. # Storyline - The ad begins with a close-up view of a hand holding a single Seed probiotic capsule and a jar of Seed probiotics. This is intended to showcase the product in a tangible and relatable way, from the customer's perspective. - The ad then highlights key features and benefits of the product, such as containing 20 nutrients and providing 100% daily value. This is intended to educate the viewer about the product's unique selling points, from the brand's perspective. - The ad concludes with the statement "Total Confidence," emphasizing the overall benefit of using the product. This is intended to create an emotional connection with the viewer, from the brand's perspective.

# Ad summary This ad showcases Seed DS-01 Daily Synbiotic, highlighting six key benefits: it contains probiotics and prebiotics, addresses root causes of bloating and gas, provides fast-acting relief, has a unique capsule-in-capsule design, strengthens the gut, and is popular with many 5-star reviews. # Brand positioning Seed positions itself as a premium brand in the wellness space, offering a sophisticated approach to digestive health. The brand distinguishes itself through science-backed formulations and aesthetically pleasing packaging, signaling a commitment to both efficacy and user experience. Seed presents itself as a brand that values comprehensive gut health solutions. # Product Seed's DS-01 Daily Synbiotic is a 2-in-1 probiotic and prebiotic supplement designed to support smoother digestion and reduce bloating. The green capsules feature a capsule-in-capsule design engineered to protect live bacteria through digestion and ensure delivery of the full dose to the colon. Seed helps repair the gut at the source to help address the root causes of bloating, gas, and irregularity, with the potential to reduce bloating in as little as one week. Additional benefits include strains that support skin and heart health, with the product strengthening the gut barrier by 49%. # Visual style The ad has a clean and modern aesthetic, using soft lighting and neutral backgrounds to highlight the product. It combines product shots with lifestyle visuals to create a sense of aspiration and trust. The editing style features quick cuts and smooth transitions, keeping a consistent pace throughout. The production quality is polished, giving off a high-end commercial vibe with a UGC feel. # Hooks Spoken: Six ways Seed helps get rid of those stubborn pebble poops. Text overlay: 6 ways Seed helps get rid of those stubborn pebble poops. Visual: 00:00–00:02 A hand is shown dropping green capsules into an open green jar against a white background. Text overlay: '6 ways Seed helps get rid of those stubborn pebble poops.' # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common frustration of 'stubborn pebble poops' and addresses the problems of bloating, gas, and irregularity. It indicates that consumers struggle with these digestive issues. "6 ways Seed helps get rid of those stubborn pebble poops." # Value propositions - 2-in-1 probiotic and prebiotic (saves time/money) - Capsule-in-capsule design (ensures effectiveness) # Benefits - Designed to support smoother digestion - Reduces bloating - Contains strains that support skin and heart health - Repairs your gut at the source - Helps address the root causes of bloating, gas, and irregularity - Helps reduce bloating in as little as one week - Supports easier, more comfortable poops - Protects the live bacteria through digestion - Delivers the full dose to your colon - Strengthens your gut barrier by 49% # Features - Contains probiotics and prebiotics - Capsule-in-capsule design # Call to action Try DS-01® today and find out why! # Social proof - “And has over 9 thousand 5-star reviews for a reason.” # Point of view - Brand 100% – The entire ad is delivered through the official voice of the brand, detailing product claims and features. # Storyline - 00:00–00:02 The ad opens by posing a common problem in the target audience. - 00:00–00:02 The ad addresses the viewer directly, noting that, '6 ways Seed helps get rid of those stubborn pebble poops.' - 00:02–00:08 Following this, the ad introduces a 2-in-1 product. - 00:02–00:13 The ad explains the core product benefits and its functional properties. - 00:13–00:20 Following the product introduction, the ad shifts to highlighting how the product addresses common gut health issues at the root cause, promising relief from bloating, gas, and irregularity. - 00:20–00:26 The ad states that, 'it even helps reduce bloating in as little as one week and supports easier, more comfortable poops in just two.' - 00:27–00:34 Next, the ad shifts to explaining the capsule-in-capsule design and how that is engineered to protect the live bacteria. - 00:35–00:38 After spotlighting the design, the ad details the gut strengthening aspects of the product. - 00:38–00:41 To build trust, the ad states that the product, 'and has over 9 thousand 5-star reviews for a reason.' - 00:41–00:44 The ad ends with a call to action. - 00:41–00:44 The ad asks the viewer to, 'Try DS-01 today and find out why!'

# Ad summary This ad for Seed probiotics features a woman's torso and highlights the product's testing for allergens, potency, purity, pesticides, and heavy metals. # Brand positioning Seed is presented as a premium probiotic brand focused on quality and safety. The ad emphasizes rigorous testing and purity, positioning Seed as a trustworthy choice for consumers concerned about what they put in their bodies. The brand aligns with a health-conscious lifestyle, prioritizing transparency and scientific validation over superficial marketing claims. Seed aims to occupy the space of a reliable, high-quality supplement provider, pushing against the norms of less regulated or transparent competitors. # Product The featured product is Seed's DS-01® Daily Synbiotic, a probiotic supplement. The ad highlights that it undergoes strict testing for 14 classes of allergens, potency and purity, over 500 pesticides, and major heavy metals. The product is presented as a reliable option for those seeking a safe and effective probiotic. The ad addresses potential purchase barriers by emphasizing the rigorous testing and quality control measures, assuring consumers of the product's safety and efficacy. The ad encourages viewers to "TRY DS-01® TODAY." # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product and its benefits. The editing style is simple with static shots and smooth transitions. The production quality is high-end, giving a commercial feel. The pacing is consistent, with text overlays timed to the background music. # Hooks Spoken: 00:00–00:13 [Narrator] A Probiotic That Actually Works. DS-01® UNDERGOES STRICT TESTING FOR: 14 classes of allergens, potency and purity, over 500 pesticides, major heavy metals. Text overlay: 00:00–00:13 A Probiotic That Actually Works Visual: 00:00–00:02: Close-up shot of a woman's torso wearing a green sports bra. Her hand is visible near her stomach. Two green Seed probiotic capsules are digitally placed near her navel. Text overlay reads "A Probiotic That Actually Works" with the Seed logo in the upper left corner. The background is dark and out of focus. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many probiotics on the market may not be effective or may contain harmful substances. The ad states, "A Probiotic That Actually Works," implying that other probiotics may not live up to their claims. # Value propositions - Rigorous testing ensures a safe and effective probiotic. # Benefits - A probiotic that actually works - Complete probiotic # Features - DS-01® Daily Synbiotic - Undergoes strict testing for 14 classes of allergens - Undergoes strict testing for potency and purity - Undergoes strict testing for over 500 pesticides - Undergoes strict testing for major heavy metals # Call to action TRY DS-01® TODAY # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, emphasizing product claims and demos. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman's torso, emphasizing her toned physique. - 00:00–00:02 Text overlay appears stating, "A Probiotic That Actually Works," immediately positioning the product as superior to other probiotics on the market. - 00:02–00:13 The text overlay changes to "DS-01® UNDERGOES STRICT TESTING FOR:" followed by a list of what the product is tested for, including allergens, potency, purity, pesticides, and heavy metals. - 00:03–00:13 A visual effect highlights the area around the woman's stomach, drawing attention to the gut health benefits of the probiotic. - 00:13–00:15 The ad concludes with the Seed logo and tagline, "The Complete Probiotic," reinforcing the brand's commitment to comprehensive gut health.

# Ad summary This ad promotes a bundle of Seed's DS-01 Daily Synbiotic and DM-02 Daily Multivitamin, highlighting a 25% discount on the first purchase of two or more monthly subscriptions. # Brand positioning Seed is presented as a modern, science-backed wellness brand focused on digestive and overall health. The brand emphasizes the importance of daily essentials for well-being, positioning itself as a provider of high-quality synbiotic and multivitamin supplements. The minimalist design and muted color palette suggest a clean, sophisticated approach to health, appealing to consumers who value evidence-based solutions and a holistic approach to wellness. Seed differentiates itself by offering a bundle of two essential products, promoting a comprehensive approach to daily health maintenance. # Product The ad features two key products from Seed: DS-01 Daily Synbiotic and DM-02 Daily Multivitamin. The DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to support digestive health. It comes in a dark green jar. The DM-02 Daily Multivitamin is a multivitamin supplement, presented as a new product, and comes in a light green jar. Both products are packaged in minimalist, cylindrical jars with the Seed logo. The ad promotes the idea of bundling these two products for a comprehensive daily health routine, emphasizing the convenience and value of addressing both gut health and overall nutritional needs. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The muted color palette and soft lighting create a sophisticated and modern feel. The composition is simple and balanced, with the two product jars positioned side by side. The overall style is polished and professional, suggesting a high-quality brand. # Hooks Headline: One Bundle, Two Essentials # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - One Bundle, Two Essentials - 25% OFF on your first purchase of two or more monthly subscriptions # Benefits - 25% OFF # Features - DS-01 Daily Synbiotic - DM-02 Daily Multivitamin # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and promoting a special offer. # Storyline - The ad opens by introducing the concept of a bundle containing two essential products, immediately setting the stage for a product offering. The brand is telling the audience that they can get two products in one purchase. - Next, the ad highlights a 25% discount, incentivizing the viewer to purchase the bundle. The brand is telling the audience that they can save money by purchasing the bundle. - The ad showcases the DS-01 Daily Synbiotic and DM-02 Daily Multivitamin, visually presenting the products included in the bundle. The brand is showing the audience what products they will receive. - Finally, the ad includes a disclaimer about the offer's terms and conditions, ensuring transparency. The brand is telling the audience the details of the offer.

# Ad summary A woman shares how she keeps her gut health in check with Seed's DS-01 Daily Synbiotic. She shares that she spent a year trying to find the right synbiotic and that Seed's DS-01 Daily Synbiotic has made a huge difference for her. She is no longer constipated, doesn't feel uncomfortable after eating, and it has even helped her skin look better. She shares that Seed has a 30-day risk-free guarantee and free shipping. # Brand positioning Seed is presented as a brand focused on gut health and overall well-being. The brand positions itself as a provider of high-quality synbiotics, emphasizing scientific formulation and effectiveness. Seed aims to occupy a space in the consumer's mind as a trusted and reliable source for gut health solutions, aligning with values of health, science, and tangible results. The brand pushes against the norm of generic probiotics by highlighting its unique formulation and delivery system, focusing on addressing the root cause of digestive issues rather than just treating symptoms. The brand positioning is both functional, emphasizing the scientific formulation and effective delivery, and emotional, promising relief from discomfort and improved overall well-being. # Product Seed's DS-01 Daily Synbiotic is a combination of probiotics and prebiotics designed to improve gut health and overall well-being. It is formulated with 24 strains of probiotics and a prebiotic, delivered in a capsule designed to survive digestion and reach the right part of the gut. The product is for individuals seeking to address bloating, constipation, and other digestive issues by replenishing their gut with beneficial bacteria and strengthening their gut barrier. The ad highlights the product's USP as a synbiotic that gets to the source of digestive issues, rather than just treating symptoms. It is presented as a solution for those who have struggled to find effective gut health products, emphasizing its unique formulation and delivery system. The ad addresses the purchase barrier of skepticism by offering a 30-day risk-free guarantee and free shipping, encouraging viewers to try the product with confidence. # Visual style The ad has a polished, UGC feel with a mix of selfie-style shots and green screen graphics. The editing style is quick cuts, with a consistent pace throughout the ad. The production quality is high-end, with natural lighting and a clean aesthetic. The audio-visual sync is well-timed, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 I just ate a huge breakfast, but you would never know it because I keep my gut health in check. Text overlay: 00:00–00:03 I just ate a huge breakfast. / 00:01–00:03 But you would never know it because I keep my / 00:02–00:03 gut health in check. Visual: 00:00–00:03 A woman with long, wavy brown hair, fair skin, and green eyes stands in front of a large window with a view of the ocean. She is wearing a black crop top and black sweatpants. She is holding her phone up in a selfie-style shot, looking directly at the camera with a neutral expression. The background is a bright, modern living space with white walls and large windows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating and constipation issues, as explicitly stated by the woman in the ad: "It gets to the source of bloating and constipation issues." # Value propositions - Maintains gut health despite eating a large meal - Addresses the root cause of digestive issues for long-term relief - Improves overall well-being by replenishing gut with beneficial bacteria - Enhances skin appearance through improved gut health # Benefits - Keeps gut health in check - Gets to the source of bloating and constipation issues - Replenishes gut with beneficial bacteria - Strengthens gut barrier - Helps skin look better # Features - 24 strains of probiotics - Prebiotic - Capsule designed to survive digestion # Call to action Go check it out today and thank me later. # Social proof - "I literally felt a difference after a week" – Female 1 (Customer) - "It's made a huge difference for me–I'm not constipated, I don't feel uncomfortable after eating, even if it's a trigger food, and it's even helped my skin look better." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman standing in front of a window, stating that she just ate a huge breakfast but you would never know it because she keeps her gut health in check. This is intended to grab the viewer's attention by presenting a relatable scenario and hinting at a solution for maintaining gut health. The perspective is from the woman, who is speaking directly to the camera in a casual, friendly tone. - 00:03–00:11 00:03–00:11 The woman introduces Seed's DS-01 Daily Synbiotic as the solution, stating that she spent a full year trying to find the right synbiotic and nothing works better than Seed's. She claims to have felt a difference after a week. This is intended to build credibility by sharing her personal experience and highlighting the product's effectiveness. The perspective is from the woman, who is speaking directly to the camera in an enthusiastic tone. - 00:11–00:19 00:11–00:19 The woman explains that the science just makes sense, highlighting that it's made with 24 strains of probiotics and a prebiotic, and the capsule is designed so they survive digestion and reach the right part of your gut. This is intended to educate the viewer about the product's formulation and delivery system, emphasizing its scientific basis. The perspective shifts to the brand, with on-screen text and visuals explaining the product's features and benefits. - 00:19–00:28 00:19–00:28 The woman explains that the product doesn't just treat your symptoms, it gets to the source of bloating and constipation issues by replenishing your gut with beneficial bacteria and strengthening your gut barrier. This is intended to address the root cause of digestive issues and position the product as a long-term solution. The perspective is from the woman, who is speaking directly to the camera in a confident tone. - 00:28–00:36 00:28–00:36 The woman shares that it's made a huge difference for her, stating that she's not constipated, doesn't feel uncomfortable after eating, and it's even helped her skin look better. This is intended to provide social proof by sharing her personal experience and highlighting the product's benefits. The perspective is from the woman, who is speaking directly to the camera in a genuine tone. - 00:36–00:42 00:36–00:42 The woman shares that Seed has a 30-day risk-free guarantee and free shipping, encouraging viewers to check it out today and thank her later. This is intended to reduce the risk of purchase and create a sense of urgency. The perspective is from the woman, who is speaking directly to the camera in a friendly tone.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement designed to alleviate bloating and constipation in just two weeks. The ad highlights the product's unique 2-in-1 capsule design, which ensures the probiotics survive digestion and reach where they're needed most. It emphasizes that DS-01 targets the root cause of digestive issues with 24 powerful strains, promoting long-term digestive health benefits. The ad concludes with a call to action to try DS-01 risk-free for 30 days. # Brand positioning Seed is presented as a premium, science-backed brand focused on digestive health. The brand positions itself as a solution for common digestive issues like bloating and constipation, offering a product that is formulated to address the root cause rather than providing temporary fixes. Seed aligns with a health-conscious lifestyle, emphasizing long-term digestive balance and overall well-being. The brand pushes against the norms of typical probiotic supplements by highlighting its unique 2-in-1 capsule design and the survival of its strains through digestion, suggesting a superior and more effective product. # Product Seed's DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to alleviate bloating and constipation. The product comes in a dark green container with a minimalist design, containing 60 capsules for a 30-day supply. The capsules are green and feature a 2-in-1 design to ensure the probiotics survive digestion and reach the intestines where they are needed most. The supplement contains 24 powerful strains that target the root cause of digestive issues, restoring digestive balance. The ad addresses the purchase barrier of probiotic survival by highlighting the DS-01's unique capsule design. The product is presented as a long-term solution for digestive health, unlike other temporary fixes. # Visual style The ad has a polished, clean aesthetic with a focus on product presentation and lifestyle integration. The editing style includes quick cuts and static shots, creating a dynamic yet informative viewing experience. The production quality is high-end, with clear lighting and sharp visuals, supporting the brand's premium positioning. The pacing is consistent, maintaining a steady flow of information and visuals. The cuts and text overlays are timed to the voiceover, enhancing the audio-visual sync. # Hooks Spoken: How to stop bloating? Text overlay: 00:00–00:01: How to stop bloating (Google search bar) Visual: 00:00–00:01: A hand holds a dark green container of Seed DS-01 Daily Synbiotic over a salad bowl filled with lettuce, tomatoes, cucumbers, carrots, red onions, and croutons. The background is a white marble surface. A Google search bar overlay appears with the query "How to stop bloating." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of digestive issues such as bloating and constipation. The opening search query, "How to stop bloating?", directly signals this pain point. # Value propositions - DS-01 is the best probiotic on the market - 2-in-1 capsule to get the probiotics where they're needed most - Targets the root cause of bloating and constipation - Works at the source to promote long-term digestive health benefits # Benefits - Alleviate bloating and constipation in just two weeks - Restoring your digestive balance - Promote long-term digestive health benefits # Features - DS-01 Daily Synbiotic - Probiotic + Prebiotic Supplement - 60 Capsules • 30 Day Supply - 2-in-1 capsule - 24 powerful strains # Call to action So do your gut a favor and try DS-01® risk-free for 30 days. # Social proof - None used. # Point of view - Customer 100% – The ad uses search queries to represent the customer's perspective and concerns regarding digestive issues. # Storyline - 00:00–00:05 The ad opens with a series of search queries related to digestive issues, such as "How to stop bloating," "Best probiotic to help me poop daily," and "How can I boost my digestion naturally?" - 00:00–00:05 This establishes the common problem of digestive discomfort and positions the ad as a response to these concerns. The perspective is from a potential customer seeking solutions, conveyed through the search queries. - 00:05–00:07 The ad transitions to showcasing Seed's DS-01 Daily Synbiotic as the answer to these queries. - 00:05–00:07 The brand is introduced as a solution to the problems presented in the search queries. The perspective shifts to the brand's voice, highlighting the product's name and purpose. - 00:07–00:13 The ad presents DS-01 as the best probiotic on the market, formulated to alleviate bloating and constipation in just two weeks. - 00:07–00:13 This reinforces the brand's claim of superiority and effectiveness. The perspective is from the brand, making a direct claim about the product's benefits. - 00:14–00:20 The ad addresses the issue of probiotic survival, stating that many probiotics don't even survive digestion, but DS-01 is designed with a 2-in-1 capsule to get the probiotics where they're needed most. - 00:14–00:20 This highlights a key differentiator of the product and addresses a common concern about probiotic effectiveness. The perspective is from the brand, explaining the product's unique design and benefits. - 00:20–00:27 The ad emphasizes that DS-01 targets the root cause of bloating and constipation with 24 powerful strains, restoring digestive balance. - 00:20–00:27 This reinforces the product's effectiveness and long-term benefits. The perspective is from the brand, highlighting the product's ingredients and their impact. - 00:27–00:33 The ad contrasts DS-01 with other temporary fixes, stating that it works at the source to promote long-term digestive health benefits. - 00:27–00:33 This reinforces the product's long-term value and differentiates it from short-term solutions. The perspective is from the brand, emphasizing the product's lasting benefits. - 00:33–00:37 The ad concludes with a call to action to do your gut a favor and try DS-01 risk-free for 30 days. - 00:33–00:37 This encourages viewers to try the product with a risk-free offer. The perspective is from the brand, directly addressing the viewer and providing an incentive to purchase.

# Ad summary This ad promotes Seed DS-01 Daily Synbiotic, a probiotic and prebiotic supplement. The ad features a creator who shares three reasons why she poops more now and why it's the best thing ever. She highlights the product's 2-in-1 capsule design that survives digestion, its ability to make pooping easier in as little as two weeks, and its delivery of 20 times more live bacteria than leading probiotic greens powders. The ad encourages viewers to try DS-01 risk-free for 30 days. # Brand positioning Seed is presented as a premium wellness brand focused on gut health and overall well-being. The brand positions itself as innovative and science-backed, emphasizing the unique 2-in-1 capsule design of its DS-01 Daily Synbiotic product. Seed aims to occupy the space of a trusted and effective solution for digestive issues, promoting a lifestyle of health and wellness. The brand pushes against the norms of typical probiotic supplements by highlighting its superior delivery system and higher concentration of live bacteria. Seed's positioning is both functional, focusing on the product's performance and effectiveness, and emotional, appealing to the desire for a healthy gut and improved well-being. # Product Seed DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to improve gut health and overall well-being. The product features a 2-in-1 capsule design, with a prebiotic outer capsule and a probiotic inner capsule, that protects the bacteria from stomach acid and ensures it reaches the colon. DS-01 is formulated to make pooping easier in as little as two weeks. It delivers 20 times more live bacteria than leading probiotic greens powders, restoring healthy gut function right at the source. The product addresses the purchase barrier of ineffective probiotics by highlighting its superior delivery system and higher concentration of live bacteria. The ad tells the viewer that DS-01 is worth trying because it is a scientifically-backed, effective solution for digestive issues that delivers noticeable results. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high-end, with natural lighting and smooth transitions. The visual motifs include close-ups of the product and the creator, as well as diagrams and graphics to explain the product's features. The pacing is consistent, with a moderate BPM. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: [Enthusiastic] 3 reasons I poop more now and why it's the best thing ever. Text overlay: 00:00–00:02 3 reasons I poop more now / 00:00–00:02 (and why it's the best thing ever) Visual: 00:00–00:02 The foreground shows a woman in a red sports bra and leggings, holding a dark green container of Seed DS-01 Daily Synbiotic. The background is a blurred living room with a white couch and a patterned rug. The woman is partially visible in the lower right corner, wearing a white and blue floral top. The camera is stationary and focuses on the product and the woman's midsection. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating and digestive discomfort, as signaled by the quote "Bloated and backed up". # Value propositions - 2-in-1 capsule design to survive digestion - Easier poops in 2 weeks - Delivers 20X more live bacteria # Benefits - Protects bacteria from stomach acid - Reaches your colon - Easier poops in 2 weeks - Flat tummy feeling - Delivers 20X more live bacteria - Restoring healthy gut function # Features - 2-in-1 capsule design - Prebiotic outer capsule - Probiotic inner capsule - DS-01 Daily Synbiotic # Call to action Try DS-01® RISK-FREE! # Social proof - "I went from bloated and backed up to that flat tummy feeling real quick" – Female 1 (Customer) - "This is the probiotic I wish I found years ago" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic of the video, stating that she will share three reasons why she poops more now and why it's the best thing ever. This is intended to grab the viewer's attention and pique their curiosity. The perspective is from the creator, who is speaking directly to the camera in a casual and enthusiastic tone. This moment progresses the overall narrative by setting the stage for the product endorsement. - 00:02–00:05 00:02–00:05 The creator claims that DS-01 is the best probiotic on the market, no questions asked. This is intended to establish the product's superiority and build trust with the viewer. The perspective is from the creator, who is speaking directly to the camera in a confident and assertive tone. This moment progresses the overall narrative by introducing the product and its key benefit. - 00:05–00:12 00:05–00:12 The creator highlights the product's unique 2-in-1 capsule design, explaining that it protects the bacteria from stomach acid and ensures it reaches the colon. This is intended to educate the viewer about the product's key feature and its benefits. The perspective is from the creator, who is speaking directly to the camera in an informative and engaging tone. This moment progresses the overall narrative by providing a detailed explanation of the product's technology. - 00:12–00:17 00:12–00:17 The creator contrasts DS-01 with other probiotics, stating that they get destroyed by stomach acid before they even get a chance to make a difference. This is intended to emphasize the product's superiority and address a common concern about probiotic supplements. The perspective is from the creator, who is speaking directly to the camera in a persuasive and confident tone. This moment progresses the overall narrative by highlighting the product's competitive advantage. - 00:17–00:24 00:17–00:24 The creator claims that DS-01 is formulated to make pooping easier in as little as two weeks. She shares her personal experience, stating that she went from bloated and backed up to that flat tummy feeling real quick. This is intended to provide social proof and build trust with the viewer. The perspective is from the creator, who is speaking directly to the camera in a relatable and enthusiastic tone. This moment progresses the overall narrative by providing a testimonial and showcasing the product's results. - 00:24–00:32 00:24–00:32 The creator states that DS-01 delivers 20 times more live bacteria than the leading probiotic greens powder, restoring healthy gut function right at the source. This is intended to emphasize the product's effectiveness and build trust with the viewer. The perspective is from the creator, who is speaking directly to the camera in an informative and confident tone. This moment progresses the overall narrative by highlighting the product's key benefit and competitive advantage. - 00:32–00:38 00:32–00:38 The creator encourages viewers to try Seed's DS-01 risk-free for 30 days, stating that it is the probiotic she wishes she found years ago. This is intended to drive conversions and encourage viewers to take action. The perspective is from the creator, who is speaking directly to the camera in a persuasive and enthusiastic tone. This moment progresses the overall narrative by providing a call to action and closing the loop.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic, highlighting its benefits for gut health. It addresses common digestive issues like bloating and irregular bowel movements, emphasizing the product's clinically proven effectiveness and unique 2-in-1 nested capsule design. The ad aims to empower viewers to feel lighter, more confident, and free from digestive discomfort, enabling them to enjoy their favorite foods without worry. # Brand positioning Seed is presented as a science-backed brand focused on gut health and overall well-being. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for digestive issues, promoting a lifestyle of freedom and confidence. Seed positions itself against standard probiotics by highlighting its clinically proven effectiveness and unique 2-in-1 nested capsule design, which ensures the product reaches the colon for maximum benefit. The brand positioning is both functional (clinically proven, 2-in-1 capsule) and emotional (feeling lighter, more confident). # Product Seed's DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to improve gut health. It comes in a green container with 60 capsules, a 30-day supply. The product is for individuals experiencing digestive issues such as bloating and irregular bowel movements. Key features include its clinically proven ability to reduce bloating and support regular, easy bowel movements in as little as two weeks. A USP is its 2-in-1 nested capsule design, which ensures the probiotics reach the colon without dissolving too early, unlike other probiotics. The ad addresses the purchase barrier of skepticism by emphasizing the product's clinical backing and risk-free trial, encouraging viewers to try Seed for improved gut health and overall well-being. # Visual style The ad has a polished, modern aesthetic with a mix of close-up shots, lifestyle visuals, and animated diagrams. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear lighting and crisp visuals. The pacing is moderate, with cuts timed to the voiceover lines. The color palette is primarily green and neutral tones, aligning with the brand's identity. # Hooks Spoken: 00:00–00:04 When your poop looks like little pebbles, then nothing for days, and then chaos. Text overlay: 00:00–00:45 Seed* / 00:00–00:02 When your poop looks like little pebbles... / 00:02–00:03 then nothing for days... / 00:03–00:05 and then chaos. Visual: 00:00–00:01 Close-up shot of small, dark, reflective spheres resembling pebbles on a textured gray surface. The lighting is dramatic, with strong highlights and shadows. The text "Seed" is overlaid at the top. / 00:01–00:04 Aerial view of a congested highway with numerous cars in stop-and-go traffic. The cars are various colors and sizes. The text "Seed" is overlaid at the top. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration and discomfort of irregular bowel movements and digestive issues, using the phrase "When your poop looks like little pebbles, then nothing for days, and then chaos." # Value propositions - Clinically proven to reduce bloating and support regular, easy poops in as little as two weeks. - 2-in-1 nested capsule that's designed to reach your colon, where it can deliver its benefits. - DS-01 supports your gut health with science-backed strains. # Benefits - Transform your gut - Feel lighter again - Eat your favorite foods without thinking twice - Wear what you want with confidence - Move through your day feeling free # Features - Clinically proven to reduce bloating - Supports regular, easy poops - 2-in-1 nested capsule - Science-backed strains # Call to action Try Seed's DS-01 risk-free today # Point of view - Customer 40% – The customer POV is communicated through relatable language, visuals of everyday activities, and the promise of emotional and lifestyle benefits. - Brand 60% – The brand POV is communicated through product claims, scientific validation, and showcasing the unique features of Seed's DS-01. # Storyline - 00:00–00:04 The ad opens by addressing common digestive issues. - 00:00–00:04 00:00–00:04 The ad begins by highlighting the discomfort and irregularity of bowel movements, using the phrase "When your poop looks like little pebbles, then nothing for days, and then chaos." This sets the stage for the product as a solution to these problems. The perspective is from someone experiencing these issues, conveyed through relatable language and visuals. - 00:04–00:06 The ad transitions to introducing Seed as a solution. - 00:04–00:06 00:04–00:06 The ad introduces Seed as a solution to transform your gut, using the phrase "It's time to transform your gut." This marks a shift from problem to solution, offering hope for those experiencing digestive issues. The perspective is from the brand, presenting itself as a reliable solution. - 00:06–00:13 The ad highlights the clinical backing and benefits of Seed's DS-01. - 00:06–00:13 00:06–00:13 The ad emphasizes the clinical backing and benefits of Seed's DS-01, stating that it is "clinically proven to reduce bloating and support regular, easy poops in as little as two weeks." This builds credibility and offers tangible benefits. The perspective is from the brand, providing scientific validation for its product. - 00:13–00:22 The ad compares Seed to other probiotics, highlighting its unique 2-in-1 capsule. - 00:13–00:22 00:13–00:22 The ad compares Seed to other probiotics, stating that "Other probiotics dissolve too early, but DS-01 uses a 2-in-1 nested capsule that's designed to reach your colon, where it can deliver its benefits." This differentiates Seed from competitors and emphasizes its superior delivery system. The perspective is from the brand, showcasing its innovative approach. - 00:22–00:35 The ad transitions to the desired outcomes of using Seed. - 00:22–00:35 00:22–00:35 The ad transitions to the desired outcomes of using Seed, such as feeling lighter, eating favorite foods without worry, wearing what you want with confidence, and moving through your day feeling free. This connects the product to emotional and lifestyle benefits. The perspective is from the customer, envisioning a life free from digestive discomfort. - 00:35–00:45 The ad reinforces the science-backed nature of Seed and encourages viewers to try it risk-free. - 00:35–00:45 00:35–00:45 The ad reinforces the science-backed nature of Seed, stating that "DS-01 supports your gut health with science-backed strains. Give your gut what it actually needs. Try Seed's DS-01 risk-free today." This provides a final push to try the product. The perspective is from the brand, offering a risk-free opportunity to experience the benefits.

# Ad summary This image ad for Seed promotes their DS-01 Daily Synbiotic supplement. The ad features a person holding a bottle of Seed synbiotic capsules, emphasizing the brand's focus on gut health and community. # Brand positioning Seed positions itself as a modern, community-driven brand focused on gut health. The brand emphasizes scientific backing and a commitment to building stronger guts, one capsule at a time. Seed aims to occupy a space in the consumer's mind as a trusted and innovative provider of synbiotic supplements, promoting a lifestyle centered around wellness and proactive health management. The brand appears to ignore category norms around flashy marketing, instead opting for a clean, scientific aesthetic. # Product The product featured is Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement designed to support gut health. The product comes in a dark green container with minimalist branding. The label highlights that it contains both probiotics and prebiotics. The ad emphasizes the product's role in building stronger guts, suggesting it is for individuals seeking to improve their digestive health and overall well-being. The ad addresses the purchase barrier of skepticism by highlighting that the brand is "Trusted By Over 1 Million Guts." # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality appears to be high, with professional lighting and a shallow depth of field. The image treatment includes background blurring to draw attention to the product. The typography is clean and legible, and the overall style is modern and sophisticated. The ad mimics a native in-feed style, with a focus on simplicity and clarity. # Hooks Headline: Trusted By Over 1 Million Guts # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is a lack of trust in gut health products, which is addressed by highlighting that the brand is "Trusted By Over 1 Million Guts." # Value propositions - Trusted By Over 1 Million Guts - Join The Community Building Stronger Guts, One Capsule At A Time # Benefits - Building Stronger Guts # Features - DS-01 DAILY SYNBIOTIC - PROBIOTIC + PREBIOTIC SUPPLEMENT - 60 CAPSULES - 30 DAY SUPPLY # Call to action None used. # Social proof - Trusted By Over 1 Million Guts # Point of view - Brand: The brand's POV is present in the top caption, which states "Trusted By Over 1 Million Guts" and "Join The Community Building Stronger Guts, One Capsule At A Time," promoting the brand's credibility and community focus. - Brand: The brand's POV is present in the product display, which showcases the DS-01 Daily Synbiotic and its packaging, highlighting the product's features and benefits. # Storyline - The ad opens with the text "Trusted By Over 1 Million Guts," which is intended to convey that the brand is credible and widely used. This is told from the brand's perspective, highlighting its popularity and trustworthiness. - The ad continues with the text "Join The Community Building Stronger Guts, One Capsule At A Time," which is intended to invite the viewer to become part of a community focused on gut health. This is told from the brand's perspective, emphasizing the collective benefit of using the product. - The ad shows a person holding a bottle of Seed's DS-01 Daily Synbiotic, which is intended to showcase the product and its packaging. This is told from the brand's perspective, highlighting the product's features and benefits.

# Ad summary This image ad features a product from Seed sitting in front of an ice cream machine. The ad asks "Is your system out of order?" and suggests that Seed can perfect your swirl with healthy digestion and regularity. # Brand positioning Seed is presented as a modern wellness brand that aims to solve digestive issues with a science-backed approach. The brand positions itself as a solution for those experiencing digestive irregularities, offering a product, DS-01, that promises to improve gut health. Seed appears to push against the traditional norms of digestive health products, possibly implying it's more effective or comprehensive. # Product The product being advertised is Seed's DS-01 Daily Synbiotic supplement. It is presented as a solution to improve healthy digestion and regularity. The packaging is a dark green cylindrical container with a minimalist design featuring the brand's logo and the product name, “DS-01 Daily Synbiotic.” One green capsule is shown outside of the container, presumably the pill itself. The ad implies that this product is worth trying or buying for those experiencing digestive issues, suggesting it can 'perfect your swirl'. # Visual style The ad has a high-production-quality with a modern and clean aesthetic. The product is presented in a studio-shot environment with a creative juxtaposition of the supplement container against a chocolate ice cream machine. The image treatment includes color grading to enhance the richness of the chocolate and the vibrancy of the product's green packaging. # Hooks Headline: IS YOUR SYSTEM OUT OF ORDER? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights digestive issues, implied through the question, “IS YOUR SYSTEM OUT OF ORDER?” # Value propositions - Seed is a product that helps you perfect your digestion. # Benefits - Perfect your swirl with healthy digestion + regularity # Features - healthy digestion - regularity # Call to action Try DS-01® # Social proof - None used. # Point of view - Brand: The brand's POV is dominant throughout the image, using text and product placement to convey its message and encourage the viewer to try the DS-01 supplement. # Storyline - The ad opens with a visual question, “IS YOUR SYSTEM OUT OF ORDER?” This message, presented from the brand's perspective, aims to capture the viewer's attention by pointing out a common health issue related to digestion. - The ad continues with, “Perfect your swirl with healthy digestion + regularity,” offering the Seed product as a solution to improve digestion and regularity. This part of the story is told from the brand's perspective, highlighting the benefits of the product. - The ad concludes with a call to action, “Try DS-01®,” encouraging the viewer to try the product. This is from the brand's perspective and serves as a direct prompt for the audience to take action and purchase the product.

# Ad summary This ad for Seed DS-01 Daily Synbiotic shows an abstract background of an ice cream machine overflowing with chocolate and poses a question about your system being out of order. The ad then promotes Seed's product to help with healthy digestion and regularity. # Brand positioning Seed is presented as a premium wellness brand offering science-backed probiotics. The brand aims to occupy the space of innovative and effective digestive health solutions. Seed positions itself as a brand that values scientific rigor and high-quality ingredients to provide benefits beyond just basic gut health. This is implied through the ad's language ("Perfect your swirl with healthy digestion + regularity."). # Product Seed DS-01 Daily Synbiotic is a probiotic supplement designed to promote healthy digestion and regularity. The product is for anyone experiencing digestive issues or seeking to maintain gut health. The ad emphasizes that it helps to "perfect your swirl with healthy digestion + regularity." The product is presented as a solution to an "out of order" digestive system, suggesting it addresses common digestive discomforts. The ad does not detail features, ingredients, or design. The ad implies that it is worth trying or buying to restore digestive order and improve overall gut health. # Visual style The ad features a polished, high-end aesthetic with a focus on visually striking imagery. The editing style is static, and the visuals are designed to be attention-grabbing and memorable. The ad features a consistent pace with static shots and clear text overlays. The ad pairs an abstract background with product shots and brand messaging. # Hooks Text overlay: 00:01–00:04: IS YOUR SYSTEM / 00:01–00:04: OUT OF ORDER? Visual: 00:00–00:04: Close-up shot of a commercial ice cream machine overflowing with melted chocolate. The chocolate spills over the sides and onto the machine's base, which includes several sugar cones. A green and black container of Seed's DS-01 Daily Synbiotic is floating over the center of the scene. In the bottom left corner, a green pill also floats. # Funnel stage Top of funnel (Awareness) # Pain points The ad strongly implies a disrupted or "out of order" digestive system as the central problem the product addresses. "Is your system out of order?" # Value propositions - Addresses the need for a healthy digestion. - Targets people that want to improve their regularity. # Benefits - Perfect your swirl with healthy digestion + regularity. # Features - Probiotic supplement # Call to action Try DS-01® # Social proof - None used. # Point of view - Brand 100% – All information is delivered via the official voice of the brand using text overlays and product visuals. # Storyline - 00:00–00:04 The ad opens with an abstract shot of an ice cream machine overflowing with chocolate. - 00:01–00:03 The ad presents the question: "Is your system out of order?" This is intended to grab the viewer's attention by implying that they have a problem with their digestion. The tone is inquisitive and suggestive. The perspective is from the brand, using text overlay, to initiate a conversation about digestive health. - 00:01–00:04 The ad then proposes a solution: "Perfect your swirl with healthy digestion + regularity." This is presented as a benefit of using the product. The tone is confident and reassuring. The perspective is from the brand, using text overlay, to introduce the product's value proposition. - 00:02–00:04 The ad concludes by showing the product packaging and providing a call to action to "Try DS-01®". This is intended to prompt the viewer to take the next step and purchase the product. The tone is direct and encouraging. The perspective is from the brand, using text overlay and product visuals, to drive sales.

# Ad summary This ad promotes Seed DS-01 Daily Synbiotic, a probiotic and prebiotic supplement. The ad features a woman discussing the benefits of the supplement, including digestive health, nutrient absorption, and regular bowel movements. It highlights the capsule's design, clinical testing, and the importance of gut health for overall well-being, especially for those on a high-protein diet. # Brand positioning Seed is presented as a premium, scientifically-backed brand focused on gut health and overall wellness. The brand emphasizes the importance of clinically tested ingredients and advanced delivery systems, positioning itself as a leader in the probiotic supplement market. Seed aligns with a health-conscious lifestyle, promoting the idea that gut health is essential for feeling your best, especially for those who are active and prioritize their well-being. The brand pushes against the norm of untested supplements by highlighting its commitment to clinical trials and scientific validation. # Product Seed DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to support gut health, digestive health, and nutrient absorption. It is presented as a solution for those experiencing digestive issues, particularly due to a high-protein diet. The product features a capsule-in-capsule design, engineered to deliver 50 times more live probiotic bacteria to the colon compared to the industry standard. It is clinically tested, with its probiotic strains backed by 10 clinical trials and 14 pre-clinical trials. The supplement aims to promote more regular bowel movements in as little as two weeks, addressing the purchase barrier of supplement effectiveness by emphasizing its scientific backing and advanced delivery system. # Visual style The ad has a polished, modern aesthetic with a focus on clean visuals and natural lighting. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving the ad a commercial feel. The visual motif is the consistent use of the brand's signature dark green color. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: If you're pooping less / because of a high protein diet, / you NEED to support your gut. Text overlay: If you're pooping less / because of a high protein diet, / you NEED to support your gut. Visual: 00:00–00:02: A close-up shot shows a woman's hand holding two green capsules against the blurred background of a white toilet bowl. The lighting is bright and natural. The camera is stationary, focusing on the capsules. / 00:02–00:03: A medium shot shows a dark green container of Seed DS-01 Daily Synbiotic on a concrete surface, with several green capsules scattered around it. The background is blurred, showing greenery. The lighting is bright and natural. The camera is stationary, focusing on the product. # Funnel stage Middle of funnel (Consideration) # Pain points Infrequent bowel movements due to a high-protein diet. # Value propositions - Advanced delivery system (capsule-in-capsule design) ensures 50x more live probiotic bacteria reach the colon. - Clinically tested strains provide confidence in the product's effectiveness and safety. - Supports digestion, so you can feel your best in the gym and everywhere else. # Benefits - Supports gut health - Promotes digestive health - Enhances nutrient absorption - Helps experience more regular poops in as little as 2 weeks # Features - Capsule-in-capsule design - Clinically tested probiotic strains - Probiotic and prebiotic supplement # Call to action Try DS-01 risk-free for 30 days. # Social proof - "DS-01's probiotic strains are backed by 10 clinical trials and 14 pre-clinical trials" – Brand (Product description) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who is sharing her experience and knowledge about the product. - Brand 20% – The brand's perspective is conveyed through product shots, on-screen text, and scientific explanations. # Storyline - 00:00–00:03 The ad begins by addressing the issue of infrequent bowel movements due to a high-protein diet, immediately establishing a relatable problem for the target audience. The speaker is a woman who appears to be a customer of the brand. The tone is informative and empathetic, aiming to connect with viewers who may be experiencing similar digestive issues. - 00:03–00:11 The ad introduces Seed DS-01 Daily Synbiotic as a solution to support gut health, positioning it as a necessary supplement for those on a high-protein diet. The brand's perspective is conveyed through product shots and on-screen text, emphasizing the product's benefits and advanced formulation. The tone is confident and informative, highlighting the product's unique selling points. - 00:11–00:17 The ad details the capsule-in-capsule design of the supplement, explaining how it delivers more live probiotic bacteria to the colon. The brand's perspective is conveyed through visual demonstrations and scientific explanations, emphasizing the product's effectiveness and innovation. The tone is technical and informative, aiming to build trust through scientific validation. - 00:17–00:31 The ad highlights the supplement's ability to promote digestive health and nutrient absorption, emphasizing its clinical testing and scientific backing. The speaker is the same woman from the beginning of the ad. The tone is confident and reassuring, aiming to build trust through scientific validation. - 00:31–00:40 The ad emphasizes the supplement's ability to support digestion, allowing users to feel their best in the gym and everywhere else. The speaker is the same woman from the beginning of the ad. The tone is motivational and empowering, aiming to connect with viewers who prioritize their health and fitness. - 00:40–00:45 The ad concludes with a call to action, encouraging viewers to try DS-01 risk-free for 30 days. The speaker is the same woman from the beginning of the ad. The tone is encouraging and persuasive, aiming to drive immediate action by offering a risk-free trial.