How Sallve Advertises on Meta

# Ad summary The ad promotes Sallve's anti-oiliness facial cleanser and sunscreen stick with color, both designed to address oily skin and blemishes. The ad features a woman applying the cleanser and sunscreen, highlighting their oil control, blemish coverage, and skin-caring ingredients. # Brand positioning Sallve is presented as a skincare brand focused on addressing the specific needs of oily and blemish-prone skin. The brand offers functional, solution-oriented products that aim to simplify skincare routines and deliver visible results. Sallve distinguishes itself by prioritizing skin health with products formulated with specialized actives. The brand aligns with a lifestyle of self-care and addresses concerns about blemishes and oily skin. # Product The ad features Sallve's Anti-Oiliness Facial Cleanser and Sallve's Sunscreen Stick with Color. The Anti-Oiliness Facial Cleanser is designed to reduce oiliness for up to 9 hours, diminish the appearance of pores, reduce blemishes, mattify the skin, and provide a deep cleanse. The Sunscreen Stick with Color offers anti-blemish treatment, high sun protection, blue light protection, medium coverage, matte finish, transfer resistance, and high resistance to water and sweat. It is available in eight shades and contains tranexamic acid and niacinamide. # Visual style The ad features a clean and bright aesthetic with natural lighting and a focus on showcasing the products and the woman's skin. Editing includes split-screen demonstrations and close-ups, with a UGC feel to emphasize the authenticity of the user experience. The pace is moderate, allowing viewers to follow the skincare routine and product details. Audio and visual elements sync well to highlight key product features. # Hooks Spoken: 00:00–00:06 Se você não aguenta mais sofrer com a pele oleosa, fica nesse vídeo que eu vou te mostrar a duplinha que eu descobri que vai salvar a nossa vida. Text overlay: 00:00–00:03 A duplinha que vai acabar com a oleosidade da sua pele Visual: 00:00–00:02 A medium close-up shows a young woman with long brown hair, light skin, and blue eyes. She is wearing a dark brown top and silver hoop earrings. She speaks directly to the camera against a plain white wall. / 00:02–00:06 The camera zooms out to reveal the woman is holding the Sallve Anti-Oiliness Facial Cleanser (a green bottle with a pump) and the Sallve Sunscreen Stick with Color (an orange stick with a purple label). # Funnel stage Middle of funnel (Consideration) # Pain points Oily skin – "Se você não aguenta mais sofrer com a pele oleosa…" # Value propositions - Reduces oiliness for up to 9 hours with the Anti-Oiliness Facial Cleanser - Anti-blemish treatment with the Sunscreen Stick with Color - High sun protection with the Sunscreen Stick with Color - Blue light protection with the Sunscreen Stick with Color # Benefits - Will save our lives. - Comfortable skin - 8 shades available # Features - Anti-Oiliness Facial Cleanser - Reduces oiliness for up to 9 hours - Reduces the appearance of pores - Reduces blemishes - Mattifies the skin - Provides deep cleanse - Sunscreen Stick with Color - Anti-blemish treatment - High sun protection - Blue light protection - Medium coverage - Matte finish - Transfer resistant - High resistance to water and sweat - Contains tranexamic acid and niacinamide - Eight shades # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience using the products, including demonstrating how to use them and describing their benefits. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the video, stating that if the viewer suffers from oily skin, she will show a product duo that will save our lives. - 00:06–00:13 00:06–00:13 The creator uses the Anti-Oiliness Facial Cleanser, which reduces oiliness for up to 9 hours, reduces the appearance of pores, reduces blemishes, mattifies the skin, and provides a deep cleanse. - 00:13–00:21 00:13–00:21 The creator presents the Sunscreen Stick with Color, highlighting that it has anti-blemish treatment, high sun protection, blue light protection, and medium coverage. - 00:21–00:34 00:21–00:34 The creator highlights that, because of its matte effect, the Sunscreen Stick with Color will cover acne and blemishes. Additionally, it is comfortable, does not transfer, and can be used to finalize your makeup routine. - 00:34–00:37 00:34–00:37 The creator displays a check box showing that the Sunscreen Stick with Color comes in 8 shades, and says that her shade is 1. - 00:37–00:44 00:37–00:44 The creator states that she loves taking care of her skin with the product and its specialized actives, such as tranexamic acid and niacinamide. - 00:44–00:48 00:44–00:48 The creator provides a discount code for the Sallve site, as well as states that you can also take advantage of the site's own sales and discounts.

# Ad summary This ad showcases the Salve anti-oiliness sunscreen stick. The ad aims to address the problem of oily skin after applying sunscreen. A woman demonstrates how easy it is to apply and the product's matte finish. # Brand positioning Salve is presented as an innovative brand focused on creating skincare solutions that cater to real-life routines. The brand appears to position itself as a problem-solver in the skincare industry, offering products that are convenient and effective for everyday use, especially for those with oily skin concerns. The brand aligns with a functional and practical approach by providing products that combat common skincare issues such as oily skin and sun protection. Salve directly addresses consumer frustrations by innovating for its customers. # Product The featured product is the Salve anti-oiliness sunscreen stick, designed to provide sun protection while reducing oiliness. It comes in a stick format, making it easy to reapply on the go, even during busy days. Key features include its matte finish, lightweight texture, and oil-reducing properties with continued use. The product is aimed at individuals who find traditional sunscreens too oily or inconvenient to reapply throughout the day. The ad highlights that the product provides sun protection and controls oiliness in one product. # Visual style The ad has a UGC feel with its selfie-style camera framing and natural lighting. The editing style includes quick cuts and smooth transitions. The ad is shot in various locations, including outdoors, inside a home, and on a bus. The production quality is polished, supporting the intended tone of a casual friend sharing a product. # Hooks Spoken: 00:00–00:06 Female 1: eu até passo a protetor solar de manhã, mas aí a minha pele vai ficando oleosa, fica difícil de reaplicar, a minha rotina é corrida Text overlay: 00:00–00:06 “eu até passo a protetor solar de manhã, mas aí a minha pele vai ficando oleosa, fica difícil de reaplicar, a minha rotina é corrida” (comment bubble) Visual: 00:00–00:05 A woman is walking down the sidewalk outdoors. In the background are cars, trees, and buildings. She is wearing large white headphones, a green and white striped top, and a beige purse over her left shoulder. The woman has dark hair pulled back and pink makeup. The camera framing is selfie-style and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points Applying sunscreen can cause oily skin, making it difficult to reapply during the day. "eu até passo a protetor solar de manhã, mas aí a minha pele vai ficando oleosa, fica difícil de reaplicar, a minha rotina é corrida” # Value propositions - Sunscreen and anti-oiliness in one product - Easy to reapply, even on busy days # Benefits - Reduces oiliness with continuous use - Easy to reapply - Protects skin from sun damage - Doesn’t feel like you’re wearing sunscreen # Features - Sunscreen - Anti-oiliness - Matte effect - Lightweight texture # Call to action None used. # Social proof - “eu até passo a protetor solar de manhã, mas aí a minha pele vai ficando oleosa, fica difícil de reaplicar, a minha rotina é corrida” – Female 1 (Customer) # Point of view - Customer 100% – A customer is shown using the product and giving reasons to use it. # Storyline - 00:00–00:05 The ad begins with a woman walking outside, sharing that she applies sunscreen in the morning, but her skin gets oily, making it difficult to reapply. - 00:05–00:12 The woman shares that she also has that same problem. The ad then shows the Salve sunscreen and anti-oiliness stick, with the influencer stating that the brand knows the products that the customer needs. - 00:12–00:17 The woman focuses on the sunscreen stick, stating that the stick was created to allow sun protection with real routines. The ad then shows the sunscreen in more detail. - 00:17–00:19 The woman states that the sunscreen and anti-oiliness are combined into one product. The ad then shows the woman applying the sunscreen to her face. - 00:19–00:28 The influencer demonstrates how easy the application is. The ad highlights its instant matte effect and lightweight texture. It then shows her inside a bus applying the product to her face. - 00:28–00:41 The woman explains that with continued use, it helps to reduce oiliness and is easy to reapply on busy days. The woman sits on a couch and mentions that it's not necessary to have unprotected skin because Salve is always innovating. She highlights a coupon for the product.

# Ad summary This image ad from Sallve promotes a buy-two-get-one-free offer on their formulas, and includes a visual of the products offered: anti-acne serum, hydrating antioxidant and sunscreen. # Brand positioning Sallve is presented as a modern and community-oriented skincare brand. The ad emphasizes a special "community month," suggesting a focus on customer engagement and inclusivity. Their products are positioned as innovative, with a focus on scientific formulations and key ingredients like salicylic acid and hyaluronic acid. The brand's packaging and overall aesthetic convey a clean, minimalist style, appealing to consumers who value both efficacy and simplicity in their skincare routines. Sallve differentiates itself by offering advanced skincare solutions. # Product The ad features three distinct Sallve skincare products. The first is an anti-acne serum with 2% salicylic acid, designed to target and treat blemishes. The second is a hydrating antioxidant serum containing 10% nano vitamin C and hyaluronic acid, which works to moisturize and rejuvenate the skin. Finally, there is a sunscreen with dry touch, likely formulated for daily protection against UV rays without leaving a greasy residue. Each product is packaged in a tube or bottle and features key ingredients prominently on the label. The focus of the ad is an offer for customers to get one free product when buying two. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility. The products are arranged neatly against a neutral background, and the color palette is soft and modern. The composition is simple and balanced. The image is well-lit and appears to be studio-shot, giving it a polished look. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: LEVE 3, PAGUE 2 # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy 3 formulas, pay only for 2, with the least expensive formula provided as a free gift during the community month. # Benefits - Buy 3, Pay 2 - get one formula free. # Features - sérum antiacne - ACIDO SALICILICO 2% - antioxidante hidratante - NANO VITAMINA C 10% + ACIDO HIALURONICO - protetor solar - TOQUE SECO - FPS 50 UVA/UVB # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad reflects the brand's perspective by highlighting their products, promotional offers, and community-focused values. # Storyline - The ad opens with the brand's name and a celebration of "community month", which immediately sets a tone of inclusivity and customer appreciation, positioning the brand as customer-centric. This information is communicated from the brand's perspective. - The main headline announces a promotional offer: "LEVE 3, PAGUE 2" (Buy 3, Pay 2). The brand is attempting to incentivize purchases by offering a discount and communicating a sense of value. - The fine print clarifies the offer applies only to identical formulas. This communicates from the brand's perspective.

# Ad summary The ad features a woman demonstrating how to do a quick and easy high ponytail hairstyle. She speaks directly to the camera, and walks the viewer through the process. # Brand positioning This ad does not explicitly describe the brand or its broader positioning. However, the ad features a well-groomed and fit woman, suggesting that the brand likely aligns with values of fitness, beauty, and practicality. Given the presenter's appearance and location in a well-lit bathroom with modern decor, the brand seems to target consumers who value looking put-together, even during workouts. # Product The ad does not describe any particular product, but showcases a technique for creating a high ponytail, or "rabicozinho" as the creator calls it. The overall message is that the technique is simple and easy to execute for anyone looking to quickly style their hair for a workout or similar activity. The ad addresses the potential barrier of not knowing how to create the hairstyle by providing a step-by-step demonstration. # Visual style The ad has a polished UGC feel with a clean and bright aesthetic. The editing is smooth with static shots. The production quality gives the impression of a well-produced commercial while maintaining a relatable and authentic tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Female 1: Eu falei não é possível que alguém não saiba fazer isso. Visual: 00:00–00:02 A woman with long brown hair is in a well-lit bathroom. She wears a black sports bra and leggings, a silver necklace, hoop earrings, and a bracelet. She is brushing her hair while looking at the camera. # Funnel stage Top of funnel (Awareness) # Pain points Not knowing how to create a simple and practical hairstyle for workouts, leading to potential frustration or inconvenience. # Value propositions - Easy, simple, and quick hairstyle for workouts. # Benefits - Quick hairstyle for workouts. - Easy way to style your hair. # Features - Simple hairstyle. - Practical hairstyle. # Call to action None used. # Social proof - "Eu recebi alguns directs perguntando Carol, como faz esse rabicozinho que você usa no treino?" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing a hair styling tip, creating a casual and relatable tone. # Storyline - 00:00–00:02 The creator brushes her hair while facing the camera. - 00:00–00:03 The creator mentions that she thought everyone knew how to do the hairstyle. - 00:03–00:07 She says she received requests to show how to do the ponytail. - 00:07–00:12 The creator emphasizes how simple the hairstyle is. - 00:12–00:15 The creator says she will demonstrate it because it is practical. - 00:15–00:16 The creator says to swipe to see the technique.

# Ad summary This ad showcases a simple routine for pores and blackheads using Sallve products. A woman demonstrates the use of an enzymatic powder cleanser, followed by a glycolic acid serum and her favorite moisturizer. The ad promotes a 50% discount for community members and an additional 10% off with the coupon code KAKAO10 for purchases over 149 reais. # Brand positioning Sallve is presented as a brand focused on creating simple yet effective skincare routines. It emphasizes ease of use and noticeable results, pushing against the idea that skincare for concerns like pores and blackheads needs to be complicated. The brand aligns with a functional and accessible approach to skincare, promoting the idea that effective routines can be simple and user-friendly. The brand's products aim to make skincare straightforward and attainable for everyday users. # Product The ad features two key Sallve products: the enzymatic powder cleanser and the super glycolic acid 10% serum. The enzymatic powder cleanser is described as a powder that transforms into a super-soft foam, providing a deep yet gentle cleanse that exfoliates the skin without causing dryness. It aims to gently exfoliate. The super glycolic acid serum is highlighted for its potent 10% concentration and fluid texture, designed to avoid a rebound effect. It includes peptide antioleosidade, niacinamide 5%, and lactobionic acid. Together, these products work to unclog pores, reduce the appearance of blackheads, smooth the skin's texture, and control oiliness. A moisturizing product is also shown. The ad highlights these products as a worth-trying routine for clearer and smoother skin. # Visual style The ad has a polished, clean aesthetic with natural lighting. It employs quick cuts and split-screen effects to showcase the product application and results. The production quality is high, giving it a commercial feel while retaining a UGC-style authenticity. The pacing is moderate, with cuts timed to the voiceover, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:03 Cuidados, poros e cravos pode parecer complicado. Text overlay: 00:00–00:02 rotina simples / 00:01–00:03 ✨rotina simples✨ Visual: 00:00–00:02 Close-up shot of a fair-skinned woman with dark hair slicked back, wearing a white tank top, gold jewelry, and light makeup. She touches her face with her hands. # Funnel stage Consideration # Pain points The ad addresses the frustration that skincare for pores and blackheads is complicated. The opening line, "Cuidados, poros e cravos pode parecer complicado" (“Skincare for pores and blackheads can seem complicated”), directly acknowledges this pain point. # Value propositions - The ad uses a simplified skincare routine, using just two products, as well as a moisturizer. - The super glycolic acid contains 10% concentration. - The super glycolic acid contains a peptídeo antioleosidade + niacinamida 5% + ácido lactobiónico. # Benefits - Limpa profundamente sem ressecar (deeply cleanses without drying) - Esfoliando gentilmente a pele (gently exfoliates the skin) - Não faz efeito rebote (does not cause rebound effect) - Deixam os poros desobstruídos com aparência menor (leaves pores unclogged with a smaller appearance) - Diminuem os cravos (reduces blackheads) - Deixam a pele com a textura lisinha (leaves the skin with a smooth texture) - Ainda controlam a oleosidade (still controls oiliness) # Features - Limpador Enzimático em Pó (enzymatic powder cleanser): papaina + argila branca (white clay) - Super Ácido Glicólico 10% (super glycolic acid): peptídeo antioleosidade + niacinamida 5% + ácido lactobiónico # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating their skincare routine using the brand's products. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman running her hands along her face. - 00:02–00:05 00:02–00:05 The scene transitions to show the Sallve enzymatic powder cleanser and the glycolic acid serum, implying that the woman's skincare routine for pores and blackheads can be simplified with these two products. - 00:05–00:07 00:05–00:07 The woman is seen holding the bottle of Sallve Enzymatic Powder Cleanser. - 00:07–00:14 00:07–00:14 The woman pours the Sallve Enzymatic Powder Cleanser into her hand and rubs it on her face until it foams. She is shown washing her face. - 00:14–00:15 00:14–00:15 The woman uses a towel to dry her face. - 00:15–00:17 00:15–00:17 The woman holds the Sallve Super Glycolic Acid bottle. - 00:17–00:24 00:17–00:24 The woman demonstrates how to use the serum. She puts some on her face. - 00:24–00:31 00:24–00:31 The woman applies the serum to her face. It continues to show her face and the results of using both products. - 00:31–00:34 00:31–00:34 The woman applies moisturizer on her face. - 00:34–00:42 00:34–00:42 She is seen using a gua sha and massaging the moisturizer in. - 00:42–00:46 00:42–00:46 The woman displays the skincare set and provides a discount code, concluding the ad.

# Ad summary string # Brand positioning Salve is presented as a modern and effective skincare brand. The brand aims to occupy the space of providing scientifically-backed solutions for specific skin concerns, particularly oily skin and hyperpigmentation. The ad emphasizes the functional benefits of its products, such as oil control, matte finish, and protection against sun damage and visible light. Salve promotes a practical, results-oriented approach to skincare, avoiding overly aspirational or emotional appeals. The brand directly addresses common skincare myths and misconceptions, positioning itself as a source of reliable information. Salve pushes against the norm that sunscreens are only needed on sunny days, highlighting the importance of daily use for anti-aging and skin health. # Product The ad features three Salve sunscreen stick products: the 'protetor solar antioleosidade,' the 'protetor solar anti manchas com cor,' and 'protetor solar muito resistente'. The 'protetor solar antioleosidade' is formulated for oily skin, containing niacinamide and providing an immediate matte finish with a velvety touch while controlling oiliness throughout the day. The 'protetor solar anti manchas com cor' is a tinted sunscreen with SPF 90 that helps treat dark spots while protecting the skin, featuring tranexamic acid and high protection against visible light. The 'protetor solar muito resistente' is used for reapplication throughout the day due to the portability of the stick format. The ad promotes that these sunscreens are worth buying because they are easy to apply, portable, and effective at protecting and improving the skin. # Visual style The ad has a clean, direct visual style. It features static shots with smooth transitions and a consistent focus on the speaker and the product. The production quality is polished and professional, supporting an informative tone. The ad has a moderate pace with cuts timed to the speaker's key points, enhancing the rhythm of the ad. # Hooks Spoken: 00:00–00:03 Você já ouviu que protetor solar em bastão não protege bem? [inquisitive] Text overlay: Perguntas: (in a black rounded rectangle) / Protetor solar em bastão não protege??? (in a black rounded rectangle) / 00:00–00:03 Você já ouviu que protetor solar em bastão não protege bem? Visual: 00:00–00:03 The speaker, a fair-skinned man in his 20s wearing a white dress shirt, faces the camera with a smile in a medium shot. He points a finger up in his right hand and holds a red tube in his left hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the misconception that sunscreen sticks don't protect well and that only applying sunscreen in the morning is sufficient. It also alludes to concerns about sunscreen exacerbating oily skin or causing breakouts. Quote: 'Você já ouviu que protetor solar em bastão não protege bem?' # Value propositions - Sunscreen stick can protect the skin exactly like fluid - Portable design is perfect for reapplication throughout the day - Can help to treat dark spots while also protecting from the sun - The right sunscreen helps to control oiliness # Benefits - Helps control oiliness - Controls oiliness throughout the day - Helps treat dark spots - Provides high protection against visible light - Quick, practical and effective application - Easy reapplication - Best anti-aging product # Features - Contains niacinamide - Has immediate matte finish - Tinted sunscreen with SPF 90 - Contains tranexamic acid - Portable, stick format # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered by a representative of the Salve brand making claims. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with the speaker asking if the viewer has heard that sunscreen sticks don't protect well and teasing whether this is true. - 00:05–00:11 00:05–00:11 The speaker invites the viewer to watch the video to debunk myths about sun protection, establishing the ad's informative tone. - 00:11–00:17 00:11–00:17 The speaker states that it is a myth that oily skin can't tolerate sunscreen and notes that the right sunscreen can help control oiliness. - 00:17–00:27 00:17–00:27 The speaker introduces Salve's oil control sunscreen, emphasizing that it contains niacinamide, leaves a matte finish, and controls oiliness throughout the day. - 00:27–00:34 00:27–00:34 The speaker states that it is true that sunscreens with color help with dark spots, with some even treating them while protecting. - 00:34–00:42 00:34–00:42 The speaker presents Salve's tinted sunscreen, noting its SPF 90, tranexamic acid, and protection against visible light. - 00:42–00:51 00:42–00:51 The speaker says that it is a myth that stick sunscreens don't protect well, stating that they protect just as well as liquid if applied correctly. - 00:51–00:55 00:51–00:55 The speaker says that stick sunscreens offer a quick, practical, and effective application. - 00:56–01:01 00:56–01:01 The speaker says that it is a classic mistake to only apply sunscreen in the morning because it needs to be reapplied throughout the day. - 01:01–01:08 01:01–01:08 The speaker introduces Salve's stick sunscreens for being portable and re-applicable. - 01:09–01:17 01:09–01:17 The speaker shares that sunscreen is the most important step in skincare and the best anti-aging product, making it an everyday essential. - 01:18–01:30 01:18–01:30 The speaker says it's the viewer's moment to buy Salve sunscreens, which are up to 50% off during community month, plus an extra 10% off with the code MARCIO10.

# Ad summary The ad showcases a woman demonstrating her simple night time skincare routine using three Sallve products. She applies the cleanser, retinoid cream, and lip balm, emphasizing how quick the routine is, and how good her skin feels. # Brand positioning Sallve presents itself as a straightforward, effective skincare brand that simplifies routines while delivering noticeable results. The brand focuses on providing products that integrate seamlessly into the consumer's lifestyle without requiring extensive time or effort. By emphasizing the use of specific ingredients like retinol and glycolic acid, Sallve appeals to those who seek scientifically backed skincare solutions. Overall, Sallve positions itself as a modern, accessible brand that prioritizes healthy, well-treated skin through simple yet potent products, aligning with a functional approach to beauty. # Product The ad features three Sallve skincare products designed for a simplified night-time routine. The first product is a facial cleanser with niacinamide and moringa extract, designed to deeply cleanse without causing dryness. It has a gel-like texture, making it gentle on the skin. The second product is a night retexturizing cream with retinol and glycolic acid, which hydrates the skin and smooths fine lines while the user sleeps. Lastly, the ad highlights a lip balm, emphasizing the ease and speed of the entire skincare regimen. Together, these products promise a simple, effective skincare routine that leads to well-treated skin. # Visual style The ad has a clean and minimalist aesthetic, using natural lighting and a neutral color palette to highlight the Sallve products. The video combines static shots with some camera movement to maintain engagement. The overall production quality is polished, creating a professional yet accessible feel. The editing rhythm is consistent, with smooth transitions that maintain a steady pace. # Hooks Spoken: 00:02–00:05: Simplifiquei o meu skin care noturno e a minha pele nunca respondeu tão bem. Text overlay: 00:02–00:03: night skin care com a Sall Visual: 00:02–00:02: A split screen shows three scenes: the top shows the Sallve products arranged on a white surface in front of a white wall. The middle shows a profile shot of the woman in the white tank top as she stands next to the white wall. The bottom shows a lit brown candle in a glass holder with the words 'BELEZA PROPRIA' reflected onto it. / 00:03–00:03: The top part of the split screen features a brightly lit shot of the Sallve products: a yellow pump bottle, a small purple jar, and a purple tube of lip balm are arranged neatly on a white surface. The text overlay 'night skin care com a Sall' appears in the center part of the split screen. / 00:04–00:04: The woman is holding the Sallve products in front of the lit candle and silver gua sha on a white surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of lengthy and complicated skincare routines, as suggested by the statement 'Simplifiquei o meu skin care noturno.' (I simplified my night skincare routine). # Value propositions - Simple skincare routine - Quick skincare routine # Benefits - Skin that responds well - Deeply cleanses without drying the skin - Hydrates skin - Smooths fine lines # Features - Facial cleanser with niacinamide and moringa extract - Gel-like texture cleanser - Retexturizing night cream with retinol and glycolic acid - Lip balm # Call to action None used. # Social proof - "Simplifiquei o meu skin care noturno e a minha pele nunca respondeu tão bem" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing her personal skincare routine and experience with Sallve products. # Storyline - 00:00–00:01 The ad begins with the creator in a blurred background showing a playlist. - 00:02–00:05 00:02–00:05: The creator is speaking to the audience about her simplified night skincare routine and how well her skin has been responding. - 00:05–00:09 00:05–00:09: She demonstrates using the Sallve facial cleanser, noting its gel-like texture and deep-cleaning capabilities without drying out the skin. - 00:09–00:11 00:09–00:11: She rinses the cleanser off her face. - 00:11–00:19 00:11–00:19: The creator introduces and demonstrates the use of the Sallve retexturizing night cream with retinol and glycolic acid, which she says hydrates the skin and smooths lines. - 00:19–00:21 00:19–00:21: The creator shows and then uses the Sallve lip balm and states that she told the audience the routine was quick. - 00:22–00:24 00:22–00:24: The creator concludes by restating that the Sallve skincare routine is simple and provides treated skin.

# Ad summary This ad compares the Sallve sunscreen stick to cream sunscreens, highlighting the benefits of the stick format such as matte effect, no white residue, and sweat resistance. # Brand positioning Sallve is presented as a brand that offers practical and effective skincare solutions, particularly for those seeking sun protection without the common drawbacks of traditional sunscreens. The brand emphasizes innovation by offering a sunscreen in stick format that addresses issues like oily skin, white residue, and irritation from sweat. Sallve positions itself as a modern, solution-oriented brand that understands and caters to the needs of consumers looking for a better sunscreen experience. # Product The featured product is the Sallve sunscreen stick, designed for antioleosity with SPF 50 and UVA/UVB protection. It comes in a stick format for easy application in up to 30 seconds. The product promises a matte effect on the skin, leaves no white residue, and is resistant to sweat. The ad highlights that this sunscreen stick helps eliminate unwanted shine from the skin, addressing common issues associated with cream sunscreens such as a sticky feel, heavy coverage, a whitish appearance, and eye irritation from sweat. # Visual style The ad has a clean and minimalist visual style with a focus on product comparison. The use of bright colors (orange and green) against a white background creates a visually appealing contrast. The layout is structured with clear sections and bullet points, making it easy to scan and understand the information. The overall aesthetic is modern and functional, emphasizing the product's benefits and addressing common pain points. # Hooks Headline: Por que esse é o bastão com proteção solar que ainda ajuda a eliminar o brilho indesejado da sua pele? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional cream sunscreens leaving the skin feeling sticky, looking whitish, and causing eye irritation when sweating. # Value propositions - Sunscreen in stick format for easy and quick application - Matte effect sunscreen that doesn't leave white residue - Sweat-resistant sunscreen that eliminates unwanted shine # Benefits - Eliminate o brilho indesejado da sua pele - Efeito Matte e blur imediatos # Features - Formato prático em bastão com aplicação em até 30seg - Efeito Matte na pele - Não deixa resíduos brancos - Resistente ao suor # Call to action AINDA DÁ TEMPO DE COLOCAR SALLVE NA SUA ROTINA ANTES DO CALOR COMEÇAR. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and advantages over traditional sunscreens. # Storyline - The ad starts by asking, from the brand's perspective, why this is the stick with sun protection that still helps eliminate unwanted shine from your skin, immediately framing the product as a solution to a common problem. - The ad then presents a side-by-side comparison, from the brand's perspective, highlighting the benefits of the Sallve sunscreen stick (practical stick format, matte effect, no white residue, sweat resistance) versus the drawbacks of cream sunscreens (sticky, heavy coverage, whitish appearance, eye irritation), showcasing the product's advantages. - The ad concludes by stating, from the brand's perspective, that all of these benefits guarantee an immediate matte and blur effect, reinforcing the product's value proposition. - The ad ends with a call to action, from the brand's perspective, encouraging viewers to incorporate Sallve into their routine before the heat starts, creating a sense of urgency and relevance.

# Ad summary This ad promotes Sallve's sunscreen stick, highlighting its technology, ease of use, and suitability for the Brazilian climate. The ad uses text callouts to emphasize the product's benefits, such as UVA/UVB protection, light texture, moisturizing finish, and water resistance. # Brand positioning Sallve is presented as a technologically advanced skincare brand that prioritizes effective and practical solutions. The brand emphasizes the ease of use and skin benefits of its products, positioning itself as a provider of high-quality skincare that fits seamlessly into daily routines. The focus on UVA/UVB protection and suitability for the Brazilian climate suggests a brand that is attentive to specific environmental needs and promotes healthy skincare habits. # Product The featured product is the Protetor Solar Bastão (sunscreen stick) by Sallve. It is designed for easy application and reapplication directly on the skin without leaving a sticky residue. The sunscreen offers high protection against UVA/UVB rays and blue light, has a light texture, and provides a moisturizing finish with a soft appearance. It is water and sweat-resistant, making it ideal for the Brazilian climate. The product has an SPF of 60 and is labeled as "MUITO RESISTENTE" (very resistant). # Visual style The ad has a clean and bright visual style with a focus on natural textures and soft lighting. The use of purple text bubbles adds a playful and modern touch. The overall aesthetic is polished and inviting, suggesting a high-quality product that is easy to use and fits seamlessly into a daily routine. # Hooks Headline: O Protetor Solar Bastão com tecnologia que faz diferença desde a primeira aplicação. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a sunscreen that is easy to apply and reapply without leaving a sticky residue, as highlighted by the phrase "Prático de aplicar e reaplicar: direto na pele, sem meleca." # Value propositions - High UVA/UVB protection + light texture + moisturizing finish with a soft appearance - Water and sweat-resistant, ideal for the Brazilian climate - Practical to apply and reapply directly on the skin without any sticky residue # Benefits - faz diferença desde a primeira aplicação - ideal para o clima brasileiro # Features - ALTA PROTEÇÃO UVA/UVB - TEXTURA LEVE - ACABAMENTO HIDRATANTE E COM ASPECTO MACIO - Protege contra UVA, UVB e luz azul - Resistente à água e ao suor - Prático de aplicar e reaplicar: direto na pele, sem meleca # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and suitability for the target audience. # Storyline - The ad opens by introducing the Sallve sunscreen stick and highlighting its advanced technology, emphasizing that it makes a difference from the first application. This is told from the brand's perspective, aiming to immediately capture the viewer's attention with a promise of effective skincare. - The ad then lists key features of the sunscreen, such as high UVA/UVB protection, light texture, and a moisturizing finish with a soft appearance. This is presented from the brand's perspective, informing the audience about the product's benefits and unique selling points. - The ad highlights the product's ability to protect against UVA, UVB, and blue light. This is told from the brand's perspective, emphasizing the comprehensive protection offered by the sunscreen. - The ad points out that the sunscreen is water and sweat-resistant, making it ideal for the Brazilian climate. This is told from the brand's perspective, addressing a specific need of the target audience and positioning the product as a practical solution for their environment. - The ad concludes by emphasizing the practicality of applying and reapplying the sunscreen directly on the skin without any sticky residue. This is told from the brand's perspective, reinforcing the product's ease of use and convenience.

# Ad summary This ad promotes Sallve's anti-oiliness stick, highlighting its ability to remove oiliness from the face and control it for up to 12 hours. The ad features a woman demonstrating the product's application and portability, emphasizing its exclusive formula with ingredients like niacinamide and lotus flower. It encourages viewers to purchase from Sallve's website using a discount code. # Brand positioning Sallve is presented as a modern, science-backed skincare brand that focuses on effective solutions for common skin concerns like oiliness. The brand emphasizes simplicity and convenience, offering products that are easy to use and integrate into daily routines. Sallve positions itself as a brand that combines natural ingredients with scientific formulations to deliver visible results, appealing to consumers who seek both efficacy and ease of use in their skincare. # Product The featured product is Sallve's anti-oiliness stick, designed to remove and control facial oiliness. It can be used both under and over makeup. The product is formulated with niacinamide, papain enzyme, zinc PCA, spirulina, and lotus flower. It claims to control skin oiliness for up to 12 hours. The stick format makes it easy to transport and reapply throughout the day as needed. The ad highlights the product's convenience and effectiveness in managing oily skin. # Visual style The ad has a natural, UGC-style aesthetic with a focus on showcasing the product in a real-life setting. The editing includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is polished, with clear lighting and close-up shots to highlight the product and its application. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:05 Esse produto apaga a oleosidade do rosto e pode ser usado por baixo e por cima da maquiagem. Text overlay: 00:00–00:28 Esse produto apaga a oleosidade do rosto e pode ser usado por baixo e por cima da maquiagem Visual: 00:00–00:01: A woman with long brown hair, wearing a necklace and light makeup, touches her cheek to show the oiliness. The background includes a tiled wall, a framed picture, and a towel rack. / 00:01–00:02: Close-up of the woman's hands opening a bright green tube to reveal the Sallve anti-oiliness stick. / 00:02–00:05: The woman applies the stick to her face, focusing on oily areas. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having oily skin, which can affect makeup appearance and overall skin feel. The woman touches her cheek to show the oiliness on her face. # Value propositions - The anti-oiliness stick offers a convenient and effective solution for managing oily skin, providing long-lasting oil control and portability for use anytime, anywhere. # Benefits - Reduces facial oiliness - Maintains makeup appearance - Long-lasting oil control - Convenient for on-the-go use # Features - Removes oiliness from the face - Can be used under and over makeup - Controls oiliness for up to 12 hours - Exclusive formula with niacinamide, papain enzyme, zinc PCA, spirulina, and lotus flower - Portable stick format # Call to action Garanta já o seu no próprio site da Sallve # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer demonstrating and endorsing the product. # Storyline - 00:00–00:01 A woman touches her cheek to show the oiliness on her face. - 00:01–00:02 She opens a green tube to reveal the Sallve anti-oiliness stick. - 00:02–00:05 She applies the stick to her face. - 00:06–00:08 The ad highlights the product's ability to control oiliness for up to 12 hours. - 00:08–00:11 The ad highlights the product's exclusive formula. - 00:11–00:15 The ad lists the product's main ingredients. - 00:15–00:20 The woman holds the product to show its portability. - 00:20–00:23 The woman touches her hair and states that the product can be reapplied as many times as desired. - 00:23–00:28 The ad displays the Sallve website and a discount code.

# Ad summary A UGC-style ad promoting Sallve's sunscreen stick for oily skin. The ad features a creator discussing her experience with oily skin and sun protection, highlighting the product's benefits such as matte finish and oil control. # Brand positioning Sallve is presented as a modern, solution-oriented skincare brand. The brand offers functional products that address specific skin concerns like oiliness. Sallve is positioned as an alternative to traditional sunscreens that may leave skin shiny or greasy. It aligns with a lifestyle that values effective skincare without compromising on aesthetics. # Product Sallve’s sunscreen stick is a sunscreen in stick form, offering SPF 50 protection with an antioleosidade (anti-oiliness) feature. It is designed for individuals with oily skin who want sun protection without the unwanted shine. The product claims to provide a matte effect, control oiliness for 12 hours, and minimize pores. Its formula includes peptides, niacinamide, and carnosine. The ad highlights its ease of use and convenience, suggesting it's a practical solution for on-the-go sun protection. # Visual style The ad has a UGC-style aesthetic, with a blend of close-up shots and sticky notes. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality feels casual and authentic, which supports the intended tone. The pacing is consistent throughout the ad, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: Female VO: É protetor solar só que em bastão. Text overlay: 00:00–00:02 Visual: 00:00–00:02: A split screen shows a yellow sticky note with the text 'É protetor solar só que em bastão' (It’s sunscreen, but in stick form) written in black ink. The bottom half features a close-up shot of a bright orange Sallve sunscreen stick against a blurred green background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is shiny or oily skin after applying sunscreen. The visual description involves a woman sharing her experience with her skin shining after applying sunscreen. # Value propositions - Sunscreen in stick form, offering convenience and portability - Combines sun protection and oil control in one product - Provides a matte finish, addressing the common issue of shiny skin after sunscreen application # Benefits - Proteção solar (Sun protection) - Controle da oleosidade (Oiliness control) - Pele matte (Matte skin) - Pele protegida (Protected skin) - Protege até da luz visível (Protects even from visible light) # Features - SPF 50 - Resistente à água e suor (Water and sweat resistant) - Efeito matte (Matte effect) - Controla a oleosidade por 12h (Controls oiliness for 12h) - Minimiza os poros (Minimizes pores) # Call to action TEM DESCONTO AGORA NO SITE! (THERE'S A DISCOUNT NOW ON THE SITE!) # Social proof - “Eu também passava por isso, queimava no sol e ficava o dia todo brilhando, até eu descobrir que dá pra ter proteção solar e controle da oleosidade num só produto.” – Female 1 (Creator) # Point of view - Customer 50% – The ad relies heavily on a creator's testimonial to highlight personal experiences. - Brand 50% – Brand messaging is communicated through on-screen text that lists product features and benefits. # Storyline - 00:00–00:02 The ad starts by presenting the product as a sunscreen in stick form. - 00:02–00:06 It emphasizes that the product is from Sallve, addressing the issue of shiny skin post-application. - 00:06–00:14 A creator shares her personal experience with sun-related skin problems and introduces Sallve's sunscreen stick as a solution. - 00:14–00:29 The ad lists the key features of the product, such as FPS 50, water and sweat resistance, matte effect, oil control, and pore minimization. - 00:29–00:33 It summarizes the product as both sunscreen and anti-oiliness treatment. - 00:33–00:44 The ad shows the matte and protected result after applying the product. - 00:44–00:47 The ad ends with a call to action, announcing a discount available on the website.

# Ad summary This ad showcases Sallve's anti-oiliness sunscreen through a testimonial by a young woman. She highlights the product's key benefits: SPF 50 protection, 12-hour oil control, matte effect, pore minimization, water/sweat resistance, and a velvety skin feel. The ad uses a split-screen format to demonstrate the product's effectiveness in various situations, emphasizing its ability to provide high protection without a heavy feel. # Brand positioning Sallve is presented as a modern, solution-oriented skincare brand that addresses common skin concerns, particularly oiliness and shine. The brand promotes a lifestyle where customers can enjoy outdoor activities without worrying about skin problems, positioning itself as a reliable and effective option for those seeking protected, matte, and healthy-looking skin. Sallve pushes against the norm of heavy, greasy sunscreens by offering a lightweight, anti-oiliness formula, aligning with values of simplicity and functional beauty. # Product Sallve's anti-oiliness sunscreen is a facial sun protection product designed to provide high SPF 50 protection against UVA/UVB rays while controlling oiliness for up to 12 hours. The formula includes peptides, niacinamide, and carnosine. It aims to minimize pores and leaves a matte effect on the skin. Presented in a red container with a solid stick application, the product is designed to be resistant to water and sweat, providing a velvety touch to the skin without feeling heavy or greasy. The product is intended for individuals who enjoy being in the sun but want to maintain protected, dry skin, emphasizing that it feels like there's no product on the skin. # Visual style The ad has a bright, natural aesthetic with a polished UGC feel. The editing includes quick cuts and split-screen visuals, creating a dynamic rhythm. The production quality is high, blending authentic-looking footage with commercial polish. The pacing is consistent, driven by the voiceover and product demonstrations. The visual style supports a casual yet informative tone, appealing to an audience seeking practical skincare solutions. # Hooks Spoken: 00:00–00:02 Hoje eu preciso te contar a verdade sobre o seu protetor solar. Text overlay: 00:00–00:02 Brilho fora de controle? Calma. Existe solução. Visual: 00:00–00:02 Close-up shot of a fair-skinned woman with long blonde hair, wearing minimal makeup, looking directly at the camera. She's seated inside a car. Her left hand holds a blob of white cream, and she applies it to her face. # Funnel stage Consideration # Pain points Excessive shine and oiliness on the face, especially after being in the sun, training, or by mid-afternoon, leaving the customer with a shiny complexion. # Value propositions - Proteção alta sem sentir que tem produto na pele - FPS 50 protects skin - 12-hour oil control keeps skin matte and fresh - Matte effect minimizes pores for a smoother complexion - Water/sweat resistance ensures long-lasting protection - Velvety touch delivers a luxurious feel # Benefits - Protege sua pele - Textura sequinha que dura o dia inteiro # Features - FPS 50 - Controla a oleosidade por até 12h - Efeito matte na hora - Minimiza os seus poros - Se mantém intacto mesmo com água e suor - Entrega um toque aveludado na pele # Call to action Testa e depois você me conta # Social proof - "Testa e depois você me conta, sua pele vai sentir a diferença já no primeiro uso." – Female 1 (Customer/User) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied female customer who highlights the benefits of the product based on her own experience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman applying sunscreen to her face. She addresses the viewer directly, stating she needs to tell them the truth about their sunscreen, immediately establishing a sense of honesty and concern. - 00:02–00:07 00:02–00:07 Using a split-screen, the ad transitions to demonstrate situations where sunscreen is typically needed: showering outdoors, swimming, and experiencing mid-afternoon shine. The lower half of the split screen shows the product packaging. This split screen visually sets up the problem of unwanted shine and the need for effective sun protection. - 00:07–00:11 00:07–00:11 The split screen shows the woman pointing to shine on her face and transitions to her running happily outdoors in a white shirt and the sunscreen is in the car's cup holder, emphasizing the desire for protected, dry skin. It highlights the desire to enjoy the sun without the drawbacks of oily skin. - 00:11–00:16 00:11–00:16 The woman holds the product, explaining that the Sallve anti-oiliness sunscreen is always with her. She is seen applying the sunscreen stick to her face, reinforcing its role as an everyday essential for sun protection and oil control. - 00:16–00:30 00:16–00:30 The woman is seen applying the sunscreen stick on her face. The ad highlights the product's benefits including SPF 50 protection, oil control for up to 12 hours, matte effect, pore minimization, water/sweat resistance, and a velvety feel. This section focuses on the functional value of the product and its impact on skin appearance and feel. - 00:30–00:35 00:30–00:35 Addressing the viewer again, she emphasizes that the product provides high protection without feeling heavy and offers a dry texture all day. She shares her perspective as a satisfied customer, building trust and relatability. - 00:35–00:38 00:35–00:38 The woman encourages viewers to try the product and share their experience, noting that their skin will feel the difference from the first use. The ad ends with a close-up shot of the product. This ending serves as a final call to action.

# Ad summary This ad features a person in a public restroom demonstrating the Sallve sunscreen stick. The person applies the sunscreen to their face and then puts it away in their bag. # Brand positioning Sallve is presented as a brand that offers practical and convenient skincare solutions for everyday use. The ad emphasizes the ease of reapplication of their sunscreen stick, suggesting a focus on user-friendly products that fit seamlessly into a busy lifestyle. The brand aligns with a lifestyle that values skincare on-the-go, pushing against the norm of only applying sunscreen once a day. The brand positioning is functional, focusing on the performance and simplicity of their products. # Product The featured product is the Sallve sunscreen stick, designed for easy and convenient reapplication throughout the day. The product comes in a small, portable stick format with a red container, making it easy to carry in a bag or pocket. The ad highlights the product's USP as a practical solution for maintaining sun protection on-the-go. The use occasion shown is during a regular day, with the person reapplying sunscreen in a public restroom. The ad addresses the purchase barrier of inconvenience by showcasing how easy it is to reapply sunscreen anytime, anywhere. # Visual style The ad has a casual, UGC feel with bright lighting and static shots. The editing style is simple with smooth transitions, giving it a polished yet relatable look. The pacing is consistent, and the audio-visual sync is well-maintained. # Hooks Spoken: 00:00–00:13: pov: esse é o seu sinal para reaplicar o Protetor Solar Bastão da Sallve Text overlay: 00:00–00:13: pov: esse é o seu sinal para reaplicar o Protetor Solar Bastão da Sallve Visual: 00:00–00:01: A person walks into a public restroom with white and blue tiled walls. The person is wearing a white shirt, brown vest, and sunglasses, carrying a brown bag. The lighting is bright and the camera is stationary. / 00:01–00:03: The person stands in front of the mirror, adjusting their sunglasses. The background shows the tiled wall and a glimpse of the restroom interior. The camera is stationary and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the inconvenience of reapplying sunscreen throughout the day. The ad addresses this by showcasing the portability and ease of use of the Sallve sunscreen stick, making it simple to maintain sun protection on-the-go. # Value propositions - The sunscreen stick format makes it easy to reapply sunscreen throughout the day, ensuring continuous sun protection. # Benefits - Easy reapplication - Convenient for on-the-go use # Features - Sunscreen stick - Portable format # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product in a casual, everyday setting. # Storyline - 00:00–00:01 The ad opens with a person entering a public restroom. - 00:01–00:03 The person looks in the mirror and adjusts their sunglasses, setting the stage for a skincare routine. - 00:03–00:05 The person reaches into their bag and pulls out the Sallve sunscreen stick. - 00:05–00:10 The person applies the sunscreen to their face, demonstrating its ease of use. - 00:10–00:13 The person puts the sunscreen stick back into their bag, showing how easily it integrates into their daily routine.

# Ad summary A woman in a car applies sunscreen to her face. She says that she used to avoid reapplying sunscreen because it was too much work. She then introduces the Sallve sunscreen stick. She says that it has changed everything. She says that it is so practical that she can apply it in seconds, even while running after her kids. She says that because it is a stick, you can control where you apply it. She says that the texture is dry and does not leave a white residue. She says that it is invisible. She says that it has SPF 60, is water and sweat resistant, and has vitamin E, which is an antioxidant that prevents wrinkles and cares for the skin. She says that it is not a basic sunscreen, but a treatment. She says that only Sallve thinks of mothers like this. She says that if you are a mother and want real protection without complication, try it. She says that you will see the difference in the first use. # Brand positioning Sallve is presented as a brand that understands the needs of mothers. The brand aims to occupy a space in the consumer's mind as a provider of practical and effective skincare solutions tailored for busy moms. The brand aligns with values of convenience, efficiency, and genuine care for mothers' well-being. Sallve pushes against the norm of complicated skincare routines by offering a simple, easy-to-use sunscreen stick. The brand positioning is both functional (providing sun protection) and emotional (empowering mothers to care for their skin while managing their busy lives). # Product The Sallve sunscreen stick is a convenient and effective sun protection solution designed for busy individuals, particularly mothers. It comes in a stick format, making it easy to apply and reapply throughout the day. The product boasts SPF 60, providing high-level protection against UVA and UVB rays. It is water and sweat-resistant, ensuring long-lasting coverage during outdoor activities. The formula contains vitamin E, an antioxidant that helps prevent wrinkles and cares for the skin. The sunscreen has a dry texture that does not leave a white residue, making it invisible on the skin. Its stick format allows for precise application, preventing it from running or dripping. The product addresses the common barrier of sunscreen reapplication being too time-consuming and complicated, offering a quick and easy solution for on-the-go sun protection. The ad emphasizes that it's not just a basic sunscreen but also a skincare treatment. # Visual style The ad has a UGC feel with natural lighting and a casual tone. The editing style includes quick cuts and static shots. The production quality is polished, but still maintains a relatable, everyday feel. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:04 Female 1: Eu era aquele tipo de mãe que evitava reaplicar protetor porque dava trabalho demais. Text overlay: Encontrei o protetor solar perfeito para quem é mãe (Caption box) Visual: 00:00–00:04 A woman with long, light brown hair is in the driver's seat of a car. She is wearing a light-colored shirt. She is applying white sunscreen to her face. The camera is selfie-style and stationary. The background is the interior of the car. # Funnel stage Consideration # Pain points The ad addresses the pain point of sunscreen reapplication being too time-consuming and complicated for busy mothers. "Eu era aquele tipo de mãe que evitava reaplicar protetor porque dava trabalho demais (I was the type of mother who avoided reapplying sunscreen because it was too much work)." # Value propositions - Não é protetor básico, é tratamento também (not a basic sunscreen, but a treatment) # Benefits - Proteção de verdade (real protection) - Sem complicação (without complication) - Você vai ver a diferença já no primeiro uso (you will see the difference in the first use) # Features - SPF 60 - Resistente à agua e suor (water and sweat resistant) - Vitamina E (vitamin E) - Antioxidante (antioxidant) - Previne rugas (prevents wrinkles) - Cuida da pele (cares for the skin) - Não deixa resíduo branco (does not leave a white residue) - Fica invisível mesmo (invisible) # Call to action Testa (try it) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The video begins with the creator in her car applying sunscreen to her face. She says that she used to avoid reapplying sunscreen because it was too much work. This is intended to convey the problem that the product solves. - 00:04–00:05 00:04–00:05 The creator introduces the Sallve sunscreen stick. This is intended to introduce the product as the solution to the problem. - 00:05–00:11 00:05–00:11 The creator is at a pool and says that the sunscreen stick has changed everything. She says that it is so practical that she can apply it in seconds, even when she is with her kids at the pool, at the beach, or in the backyard. This is intended to convey the convenience of the product. - 00:11–00:16 00:11–00:16 The creator is at a park and says that the sunscreen stick has changed everything. She says that it is so practical that she can apply it in seconds, even while running after her kids. This is intended to convey the convenience of the product. - 00:16–00:23 00:16–00:23 The creator is indoors and says that because it is a stick, you can control where you apply it. She says that the texture is dry and does not leave a white residue. She says that it is invisible. This is intended to convey the benefits of the product. - 00:23–00:30 00:23–00:30 The creator is at a pool and says that it has SPF 60, is water and sweat resistant, and has vitamin E, which is an antioxidant that prevents wrinkles and cares for the skin. This is intended to convey the features of the product. - 00:30–00:34 00:30–00:34 The creator is at a park and says that it is not a basic sunscreen, but a treatment. This is intended to convey the value of the product. - 00:34–00:36 00:34–00:36 The creator is holding the product and says that only Sallve thinks of mothers like this. This is intended to convey the brand's focus on mothers. - 00:36–00:42 00:36–00:42 The creator is at a park and says that if you are a mother and want real protection without complication, try it. She says that you will see the difference in the first use. This is intended to convey the call to action.

# Ad summary This image ad showcases Sallve's sunscreen stick, emphasizing its portability, ease of application, and suitability for sports activities. The ad highlights the product's key features, such as its invisible finish on all skin tones, sweat and water resistance, and gentle formula that doesn't sting the eyes. # Brand positioning Sallve is presented as a brand that prioritizes practical and effective skincare solutions. The brand emphasizes the functionality of its products, particularly their ease of use and suitability for active lifestyles. Sallve positions itself as a provider of skincare that seamlessly integrates into daily routines, offering solutions that are both gentle and highly resistant to environmental factors like sweat and water. The brand aims to occupy a space in the consumer's mind as a reliable choice for those seeking convenient and high-performance sun protection. # Product The featured product is Sallve's sunscreen stick, designed for easy application and portability. It is presented as an ideal solution for individuals engaged in sports and outdoor activities. The sunscreen is formulated to be invisible on all skin tones, ensuring it doesn't leave a white cast. It is also highly resistant to sweat and water, making it suitable for active use. The formula is designed to be gentle, preventing stinging or irritation around the eyes. The product contains SPF 60 and offers UVA/UVB protection, enriched with carnosine and vitamin E. The stick format is highlighted for its practicality, making it easy to apply and carry anywhere. # Visual style The ad features a clean, product-focused visual style with bright lighting and a minimalist aesthetic. The use of a white background and clear product shots emphasizes the product's features and benefits. The overall impression is modern and functional, aligning with the brand's emphasis on practicality and effectiveness. # Hooks Headline: protetor solar bastão FPS 60 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a sunscreen that is both effective and convenient for active lifestyles. Many sunscreens can be messy, leave a white cast, or sting the eyes, making them unsuitable for sports and outdoor activities. The ad aims to solve this problem by offering a sunscreen stick that is easy to apply, invisible, and resistant to sweat and water. # Value propositions - High SPF and broad-spectrum protection for effective sun defense - Invisible finish and gentle formula for comfortable wear - Sweat and water resistance for active use - Practical stick format for easy application and portability # Benefits - Ideal for sports activities - Easy to apply and carry anywhere - Provides high sun protection - Suitable for all skin types - Long-lasting protection # Features - SPF 60 - UVA/UVB protection - Contains carnosine + vitamin E - Invisible on all skin tones - Resistant to sweat and water - Doesn't run or sting the eyes - Practical format for application and portability # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and practical format. # Storyline - The ad opens by showcasing the Sallve sunscreen stick and its key features, such as its high SPF and broad-spectrum protection. This is told from the brand's perspective, aiming to immediately capture attention with essential product information. - Next, the ad highlights the product's benefits, including its invisible finish, sweat and water resistance, and gentle formula. This is told from the brand's perspective, emphasizing the product's suitability for various skin types and active lifestyles. - The ad concludes by emphasizing the product's practical format, making it easy to apply and carry anywhere. This is told from the brand's perspective, reinforcing the convenience and portability of the sunscreen stick.

# Ad summary This ad promotes Sallve's sunscreen stick, highlighting its oil control, matte finish, and quick absorption. # Brand positioning Sallve is presented as a modern, solution-oriented skincare brand focused on addressing specific skin concerns with effective and convenient products. The brand emphasizes functional benefits like oil control and sun protection, positioning itself as a reliable choice for those seeking practical skincare solutions. The brand seems to push against the norm of heavy, greasy sunscreens, offering a lightweight, matte alternative. # Product The product is a sunscreen stick designed for anti-oiliness with SPF 50 and UVA/UVB protection. It promises to control oiliness for 12 hours, provide a matte finish, and absorb into the skin in 30 seconds without feeling greasy. The formula includes peptides, antioleosidade, niacinamide, and carnosina. It is presented as a convenient and effective solution for sun protection, especially for those concerned about oily skin. # Visual style The ad has a clean, minimalist aesthetic with bright, contrasting colors (orange, green, and white). The product is centrally focused, and the layout is simple and easy to scan. The overall style is modern and functional, emphasizing the product's benefits. # Hooks Headline: Tudo o que você precisa para ficar linda e protegida nesse calor # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of needing sun protection but disliking the greasy feel and oily appearance that many sunscreens leave on the skin. The phrase "sem grudar na pele" directly counters this common complaint. # Value propositions - 12h de controle de oleosidade - alta proteção solar FPS 50 UVA/UVB - sem grudar na pele e com aplicação em até 30 segundos # Benefits - linda e protegida nesse calor - ativos que suavizam a textura - efeito matte instantâneo - sem grudar na pele - aplicação em até 30 segundos # Features - 12h de controle de oleosidade com ativos que suavizam a textura e dão efeito matte instantâneo - alta proteção solar FPS 50 UVA/UVB sem grudar na pele e com aplicação em até 30 segundos # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - The ad opens by addressing the viewer's need to stay beautiful and protected in the heat. This is told from the brand's perspective, setting the stage for a product that meets these needs. - The ad highlights the product's key features, such as 12-hour oil control and matte finish. This is told from the brand's perspective, emphasizing the functional benefits of the sunscreen stick. - The ad emphasizes the product's high sun protection (SPF 50 UVA/UVB) and quick absorption without a greasy feel. This is told from the brand's perspective, reinforcing the product's effectiveness and user-friendliness.

# Ad summary This ad features a dark-skinned woman applying Sallve sunscreen to her face. The ad highlights the importance of sunscreen for people with darker skin tones and emphasizes that the product is comfortable, invisible, and suitable for all skin tones. # Brand positioning Sallve is presented as a brand that is inclusive and caters to a diverse range of skin tones. The brand is positioned as one that understands and addresses the specific skincare needs of people with darker skin, particularly the need for sun protection that doesn't leave a white cast. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and invisible sun protection for all skin tones, pushing against the norm of sunscreens that may not be suitable for darker skin. The brand positioning is both functional, providing effective sun protection, and emotional, promoting inclusivity and confidence in skincare. # Product The product featured is Sallve sunscreen, specifically designed to provide daily protection without leaving a white cast. It is described as comfortable and invisible on all skin tones. The sunscreen has an SPF of 60 and offers UVA/UVB protection. The product is packaged in an orange tube and stick format, making it easy to apply directly to the skin. The ad emphasizes that the sunscreen is suitable for all skin tones, addressing the purchase barrier that some sunscreens are not suitable for darker skin. The ad aims to convince viewers that this sunscreen is worth trying because it provides effective sun protection without the common issue of leaving a white cast on the skin. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a close-up of a person using the product. The image treatment includes color grading to enhance the skin tones and product colors. The typography is large and bold, making it easy to read. The style is designed to be scannable and attention-grabbing in the feed. # Hooks Headline: "PESSOAS NEGRAS PRECISAM DE PROTEÇÃO SOLAR AINDA QUE POSSUAM A PELE RETINTA." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that some sunscreens leave a white cast on darker skin tones. "PESSOAS NEGRAS PRECISAM DE PROTEÇÃO SOLAR AINDA QUE POSSUAM A PELE RETINTA." # Value propositions - Daily protection without leaving a white cast - Comfortable and invisible on all skin tones # Benefits - Proteção diária - sem acinzentar - confortável e invisível em todos os tons de pele. # Features - FPS 60 - UVA/UVE - MUITO RESISTENTE # Call to action GARANTA O SEU! # Point of view - Customer: The woman applying the sunscreen stick to her face represents the customer's perspective, showing the product in use and its ease of application. - Brand: The quote at the top and the product details at the bottom represent the brand's perspective, highlighting the importance of sun protection for all skin types and the product's key features and benefits. # Storyline - The ad begins with a quote addressing the need for sun protection for people with darker skin tones. This is told from the perspective of the brand, highlighting the importance of sun protection for all skin types, especially those with darker complexions. - The ad then transitions to a visual of a woman applying the Sallve sunscreen stick to her face. This is shown from the customer's perspective, demonstrating the product's ease of use and direct application. - The ad concludes with product details, emphasizing its daily protection, SPF 60, and suitability for all skin tones. This is told from the brand's perspective, reinforcing the product's key features and benefits.

# Ad summary This ad promotes Sallve sunscreen in stick form. It features a woman applying the product to her face, along with text highlighting its key benefits, such as being invisible on all skin tones and having a light texture. # Brand positioning Sallve is presented as a brand that prioritizes effective and inclusive skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of products that cater to all skin tones, ensuring that no one is left out. The brand aligns with values of inclusivity and practicality, offering functional benefits like sun protection without undesirable side effects like white cast or greasiness. Sallve pushes against the norm of sunscreens that often leave a white cast on darker skin tones, positioning itself as a solution for those who have struggled with finding truly invisible sun protection. # Product The featured product is Sallve's sunscreen in stick form, designed for easy and invisible sun protection. It is described as having SPF 60 and a light texture, making it comfortable to wear. The product is formulated to be invisible and leave zero white cast on all skin tones, addressing a common concern with traditional sunscreens. It contains UVA/UVB filters and vitamin E. The stick format suggests convenient application and portability, making it suitable for on-the-go use. The ad highlights that this sunscreen is a solution for those seeking effective sun protection without the typical drawbacks of visible residue. # Visual style The ad has a clean and focused visual style, with a shallow depth of field that keeps the focus on the woman and the product. The lighting is soft and natural, highlighting the woman's skin and the product's texture. The color palette is warm and inviting, with orange and yellow tones dominating the scene. The overall impression is one of authenticity and inclusivity, with a focus on showcasing the product's benefits for all skin tones. # Hooks Headline: "NÃO DEIXA A MINHA CARA ACINZENTADA OU COM RESÍDUOS BRANCOS." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of sunscreens that leave a white cast or ashy appearance, particularly on darker skin tones. The quote "NÃO DEIXA A MINHA CARA ACINZENTADA OU COM RESÍDUOS BRANCOS." directly highlights this issue. # Value propositions - Sunscreen that doesn't leave a white cast or ashy appearance, especially valuable for those with darker skin tones. - Convenient stick format for easy application. # Benefits - Doesn't leave my face ashy or with white residue - Light texture - Invisible on all skin tones # Features - FPS 60 - em bastão - com textura leve - invisível - zero esbranquiçado em todos os tons de pele # Call to action GARANTA O SEU! # Social proof - "NÃO DEIXA A MINHA CARA ACINZENTADA OU COM RESÍDUOS BRANCOS." # Point of view - Customer: The top caption features a quote from a customer, indicating their personal experience and perspective. - Brand: The product demonstration, feature highlights, and call to action are all presented from the brand's perspective, aiming to promote and sell the product. # Storyline - The ad opens with a quote from a customer who has struggled with sunscreens that leave a white cast or make the skin look ashy. This is included to immediately address a common pain point and establish relevance with viewers who have similar experiences. The perspective is that of a customer sharing their frustration. - Next, the ad shows a woman applying the Sallve sunscreen stick to her face. This demonstrates the product in action and visually confirms its ease of use. The perspective is that of the brand showcasing the product's application. - The ad highlights the product's key features, such as SPF 60, light texture, and invisibility on all skin tones. This is included to inform the viewer about the product's benefits and address potential purchase barriers. The perspective is that of the brand communicating the product's value proposition. - The ad concludes with a call to action, urging viewers to 'GARANTA O SEU!' (Secure yours!). This is included to prompt immediate action and drive conversions. The perspective is that of the brand encouraging the viewer to make a purchase.

# Ad summary This ad promotes the Sallve anti-oiliness sunscreen stick. The ad features a woman who identifies as a member of the oily skin community. She shares her struggles with oily skin and how this product has helped her. She demonstrates how to use the product and highlights its benefits, such as leaving the skin matte, not melting, and controlling oiliness for up to 12 hours. # Brand positioning Sallve is presented as a brand that understands and caters to the needs of people with oily skin. The brand is positioned as a solution to the common problems associated with oily skin, such as greasiness, shine, and clogged pores. The brand aligns with a lifestyle that values comfort, confidence, and effective skincare. The brand pushes against the norm of sunscreens that leave a white cast or melt in the heat, offering a functional solution that addresses these issues. The brand positioning is both functional (oil control, matte finish) and emotional (confidence, comfort). # Product The featured product is the Sallve Anti-Oiliness Sunscreen Stick. It is a sunscreen in stick form designed specifically for oily skin. The product is for people who struggle with oily skin, shine, and clogged pores, especially in hot weather. The sunscreen stick provides immediate relief, leaves the skin matte, does not melt or run, and does not leave a white cast. It controls oiliness for up to 12 hours, even in hot weather. The product is water and sweat-resistant. With continuous use, it helps treat the cause of excessive oiliness. The stick format offers practicality and ease of application. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is decent, but it doesn't feel overly polished. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad. The cuts and text are timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Eu sei que você também sofre com pele oleosa e grudenta no calor. Text overlay: 00:00–00:04 Seu protetor solar tá te traindo... Visual: 00:00–00:02: The shot is upside down, selfie-style, with a woman smiling at the camera. She has short dark hair, fair skin, and a white tank top. The background is a light brown wall with a starfish and seashell decoration. A text overlay reads, "Seu protetor solar tá te traindo..." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle with oily and sticky skin, especially in hot weather. This is signaled by the line: "Eu sei que você também sofre com pele oleosa e grudenta no calor." # Value propositions - Practicality of the stick format - Water and sweat resistance for active lifestyles - Long-term oil control with continuous use # Benefits - Immediate relief - Leaves skin matte - Doesn't melt or run - Doesn't leave a white cast - Controls oiliness for up to 12 hours - Treats the cause of excessive oiliness with continuous use # Features - Sunscreen in stick form - Anti-oiliness - Water and sweat-resistant # Call to action Faz o teste também, depois me conta como a sua pele reagiu. # Social proof - The creator identifies herself as an official representative of the oily skin community, implying that she has personal experience and credibility in this area. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:03 The ad begins with the creator speaking directly to the camera, acknowledging that viewers with oily skin also suffer from oily and sticky skin in the heat. This is intended to create a sense of relatability and shared experience. - 00:03–00:09 The creator identifies herself as an official representative of the oily skin community, emphasizing her credibility and personal understanding of the problem. She mentions the frustration of seeing sunscreen melt during the day, setting up the need for a solution. - 00:09–00:13 The creator introduces the Sallve Anti-Oiliness Sunscreen Stick as the solution she needed to test. This transitions the ad from problem identification to product introduction. - 00:13–00:21 The creator highlights the immediate relief provided by the sunscreen stick, emphasizing that it leaves the skin matte, doesn't run or melt, and doesn't leave a white cast. This builds on the product introduction by listing key benefits. - 00:21–00:25 The creator continues to list the benefits of the sunscreen stick, stating that it controls oiliness for up to 12 hours, even in hot weather. This reinforces the product's effectiveness and suitability for the target audience. - 00:25–00:32 The creator addresses viewers who struggle with sticky skin, shine, pores, or sunscreens that turn into a white cast. This reinforces the product's relevance to the target audience. - 00:32–00:40 The creator encourages viewers to try the Sallve sunscreen stick, highlighting its practicality, water and sweat resistance, and ability to treat the cause of excessive oiliness with continuous use. This serves as a call to action and reinforces the product's long-term benefits. - 00:40–00:48 The creator emphasizes the difference viewers will feel with skin that is dry, comfortable, and protected in the heat, encouraging them to try the product and share their experience. This reinforces the desired outcome and provides a final call to action.

# Ad summary This ad promotes the Sallve anti-dark circles stick, featuring a woman sharing her personal experience with the product. She highlights its convenience for on-the-go use, its cooling effect, and key ingredients like caffeine, taurine, Vitamin C, and niacinamide. The ad emphasizes that the product not only provides immediate results but also offers long-term benefits such as treating, hydrating, preventing fine lines, and evening skin tone. # Brand positioning Sallve is presented as a skincare brand that offers functional and convenient solutions for common skin concerns. The brand aims to be accessible and relatable, using a real user to showcase the product. The brand emphasizes the blend of immediate and long-term benefits of its products, combining visible results with sustained skin health, and positions itself as a reliable option in the skincare market. # Product The Sallve Anti-Dark Circle Stick is a skincare product designed to reduce the appearance of dark circles and under-eye bags. It comes in a convenient stick form, making it easy to apply and carry in a purse. The product offers a cooling effect upon application and includes ingredients such as caffeine and taurine to stimulate microcirculation, as well as Vitamin C and niacinamide to treat, hydrate, prevent fine lines, and even skin tone. It is presented as a solution for tired-looking eyes, especially for those with busy lifestyles involving travel and lack of sleep. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and handheld camera work. The editing style includes quick cuts to showcase different use cases and product features. The overall tone is relatable and friendly, aiming to connect with viewers through authenticity. The pacing is moderate, and the cuts are timed with speech and product actions to maintain viewer engagement. # Hooks Spoken: Na dúvida de marca pra olheiras? Fica aqui! Text overlay: Na dúvida de marca pra olheiras? Fica aqui! Visual: 00:00–00:01: Close-up shot of a woman with light brown skin, dark curly hair, and gold jewelry. She wears a strapless brown top and stands against a beige wall. She is holding a dark bag and speaking directly to the camera. / 00:01–00:02: The woman is now applying a light orange tube with a green cap to her undereye area. The background is out of focus, but the gold jewelry on her neck is visible. # Funnel stage Consideration # Pain points Feeling tired and looking fatigued due to dark circles and under-eye bags, especially during busy and sleepless days: “Meus olhos entregam o cansaço de primeira, ainda mais em dias corridos com viagem, pouco sono.” # Value propositions - Convenient stick form for easy, on-the-go application. - Quick, visible results with immediate de-puffing. - Multi-action formula treats, hydrates, and prevents fine lines for long-term skin health. # Benefits - Prático - vai na bolsa - Funciona logo que eu passo - Desincha na hora - Estimula a microcirculação - trata - hidrata - previne linhas finas - uniformiza a pele # Features - Stick form - Caffeine - Taurine - Vitamin C - Niacinamide - Geladinho efeito # Call to action Começa por esse bastão amiga # Social proof - "Mas eu descobri esse bastão antiolheira da Sallve na rede vizinha e eu amei!" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The creator begins by addressing viewers who struggle with dark circles and are unsure which brand to trust, urging them to pay attention. - 00:02–00:08 She emphasizes that her eyes show fatigue, especially during busy days with travel and little sleep, establishing a relatable problem. - 00:08–00:12 The creator introduces the Sallve anti-dark circle stick, mentioning she discovered it on social media and loves it, transitioning to a solution. - 00:12–00:15 She highlights the practicality of the stick, showing how it fits in various bags, and reiterates that it works immediately upon application. - 00:15–00:22 The creator emphasizes the cooling effect of the stick that de-puffs instantly and that its formula possesses caffeine and taurine to stimulate microcirculation, addressing the benefits and key ingredients. - 00:23–00:29 The creator clarifies that it helps with under-eye bags and dark circles due to fatigue and also has vitamin C and niacinamide for long-term benefits and also emphasizing that the effects are immediate and long-term. - 00:29–00:34 She explains that the product treats, hydrates, prevents fine lines, and evens skin tone, listing the multiple benefits for the skin. - 00:34–00:38 The creator concludes by encouraging viewers to stop trying ineffective products and to try the Sallve stick instead, ending with a call to action.