How Recreation Beauty Bondi Beach Advertises on Meta

# Ad summary A UGC-style ad promoting Recreation Beauty's Discovery Set, featuring nine 2.5ml fragrances. The ad shows a creator discussing the set and its benefits, highlighting her personal favorite scent and how it matches her aesthetic. # Brand positioning Recreation Beauty positions itself as a provider of clean, vegan, and cruelty-free perfumes that aim to offer a unique and personalized fragrance experience. The brand aligns with a lifestyle focused on self-discovery and aesthetic expression, encouraging customers to find a scent that truly represents them. Recreation Beauty's Discovery Set aims to simplify the process of finding a signature scent, moving away from the traditional guessing game and towards a more informed and confident choice. The brand positions itself in the emotional and lifestyle categories of the market. # Product Recreation Beauty's Discovery Set is a collection of nine 2.5ml fragrances designed to help customers find their signature scent. The set includes a variety of different fragrances that can be tested out individually to determine which one feels most like the user. The product is explicitly positioned as clean, vegan, and cruelty-free. The ad highlights the set as an easy way to discover the perfect fragrance that matches one's personal aesthetic, suggesting that the product removes the guesswork from choosing a perfume. # Visual style The ad uses a clean, bright aesthetic with a mix of static shots and quick cuts. The production quality is polished, suggesting a professionally produced UGC style. The editing includes smooth transitions between shots, and the pacing is moderate, with cuts timed to match the speaker's pauses and emphasis. # Hooks Spoken: 00:00–00:02 Female 1: Here's the easiest way to figure out your signature scent. Text overlay: 00:00–00:02 POV: you stop guessing and start knowing / 00:01–00:03 Here's the easiest way Visual: 00:00–00:02 A woman with long, dark hair and full makeup is centered in the frame against a plain white wall. She wears a strapless, pale yellow dress with gold buttons. She holds a small, dark perfume sample and speaks directly to the camera with a smile. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of finding a signature scent, which can often feel like a guessing game: "POV: you stop guessing and start knowing." # Value propositions - Discovery Set: Easily find your signature scent without the guesswork. - Nine 2.5mL fragrances: Discover a range of scents to match different moods and styles. - Clean, Vegan, Cruelty Free: Feel good about what you're putting on your skin and its impact. # Benefits - Easiest way to figure out your signature scent - Test them out and see which one feels most like you - Matches my aesthetic so well # Features - Discovery Set - Nine 2.5mL fragrances - Clean, Vegan, Cruelty Free # Call to action None used. # Social proof - "I personally love Recreation Beauty's Call Me Venus Perfume, and I cannot wait to buy it in the full size" – Female 1 (Creator) - "It matches my aesthetic so well" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a beauty creator sharing their personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator directly addresses the audience, stating the ad will reveal "the easiest way to figure out your signature scent." The message is designed to grab attention by promising a simple solution to a common problem, establishing a helpful and informative tone. - 00:02–00:05 00:02–00:05 The creator gestures towards Recreation Beauty's Discovery Set, stating "This is Recreation Beauty's Discovery Set." This introduces the product, positioning it as the solution presented in the opening. - 00:06–00:08 00:06–00:08 The creator shows the Discovery Set, specifying, "It has nine 2.5mL fragrances." This explains the contents of the set, adding functional details to support the product introduction. - 00:09–00:11 00:09–00:11 Continuing from the previous point, the creator adds, "So you can test them out and see which one feels most like you." The message emphasizes the experiential benefit of the set, encouraging viewers to imagine the fun of finding their perfect match. - 00:12–00:15 00:12–00:15 The creator shares a personal endorsement, stating, "I personally love Recreation Beauty's Call Me Venus Perfume, and I cannot wait to buy it in the full size." This acts as a testimonial, building trust by highlighting the creator’s genuine enthusiasm and intent to purchase. - 00:16–00:19 00:16–00:19 Building from the previous point, the creator concludes, "It matches my aesthetic so well." This reinforces the idea that the fragrance aligns with personal style, adding an emotional layer to the endorsement.

# Ad summary This ad showcases a variety of fragrances from Dedcool, presenting each as a different emoji. The ad features a heart arrangement of the perfumes and includes on-screen text. # Brand positioning Dedcool is presented as a modern and creative fragrance brand that emphasizes individuality and the expression of personal style. The brand stands out by connecting its fragrances with relatable emojis and by using user-generated content aesthetics. With the fragrances presented alongside emojis, Dedcool positions itself as a brand that is fun, current, and easily integrated into everyday life. The ad suggests that the brand encourages consumers to explore and find scents that uniquely match their preferences and mood. # Product The product featured is a range of fragrances by Dedcool, each bottled in a square, clear glass container with a silver cap. Each fragrance in the line is different, with varying concentrations of the fragrance oils and different shades of liquid. The ad directly associates each scent with a specific emoji, such as a coffee cup, a disco ball, and the sun. This offers a playful way for customers to explore the line and imagine the feeling behind each one. The variety of displayed fragrances underscores Dedcool's wide selection, indicating there's a scent for every mood and occasion. Dedcool's line is presented as a fragrance that is easy to incorporate into one's lifestyle, promoting purchase and experimentation. # Visual style The ad utilizes a clean and minimalist visual style, aligning with current social media trends. The production quality is polished, which helps to convey a sense of modern sophistication. The pacing is slow and consistent, featuring static shots that allow the viewer to focus on the product and overlaid text. # Hooks Text overlay: 00:00–00:05 our perfumes as emojis Visual: 00:00–00:03: A heart shape made of ten Dedcool fragrance bottles is presented against a gray, textured surface. The background is softly lit, and the shadows of the bottles are cast on the surface. Each bottle has a silver cap and a clear glass container. Overlaid emojis are added on top of each bottle; they include a coffee cup, firewood, cocktail, ice cream, bouquet of flowers, disco ball, halo, sun, a bird, and a shooting star. Text in a white sans-serif font states, “our perfumes as emojis.” # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Wide range of scents - Playful association of each scent with emojis, for an easier visualization of the fragrance # Benefits - Each fragrance is associated with a different mood or vibe - Easy integration into everyday life - Wide selection, indicating there's a scent for every occasion # Features - Variety of fragrances - Bottled in a square, clear glass container with a silver cap - Fragrances paired with emojis # Call to action None used. # Point of view - Brand 100% – The ad is presented entirely from the brand’s perspective, showcasing the product and its association with emojis. # Storyline - 00:00–00:03 The ad begins with a heart-shaped arrangement of various Dedcool fragrances on a gray surface. - 00:03–00:05 Text appears, revealing that each perfume is associated with a specific emoji, connecting each fragrance with a mood or vibe.

# Ad summary This ad showcases the filling of the brand's body mist in a factory setting, emphasizing its popularity and desirability. The ad is short and visually driven, relying on text overlays and trending music to quickly capture attention and convey the message of high demand. # Brand positioning The brand is presented as highly desirable, creating sought-after body mists that are constantly selling out. This positioning suggests that the brand is trendy and in high demand. The brand pushes against the norm of readily available products, creating a sense of urgency and exclusivity. The brand's positioning leans towards emotional appeal, focusing on creating a sense of FOMO and the desire to own a popular product. # Product The product is a body mist presented in a clear, rounded bottle with a blue cap and label. It is shown being filled on a production line, highlighting its manufacturing process. The primary USP conveyed is its high demand, indicated by the phrase 'the body mist that KEEPS selling out.' The ad addresses the purchase barrier of availability by showcasing the production process, suggesting that the product is being actively restocked to meet demand. The emphasis on the product selling out implies it is worth trying or buying due to its popularity. # Visual style The ad has a polished commercial aesthetic with a focus on showcasing the product in a factory setting. The editing style is static. The production quality appears high-end. The pacing is slow, with a single shot maintained throughout the ad. The audio-visual sync is not particularly emphasized. # Hooks Text overlay: 00:00–00:07: the bodymist that KEEPS selling out 🥥 Visual: 00:00–00:07: A gloved hand is seen holding a clear bottle with a blue cap under an automated filling machine in a factory setting. The bottle is being filled with a light orange liquid. There is a tray of similar filled bottles on the left. The background consists of stainless steel machinery and equipment. The lighting is bright and industrial. The camera is static and at eye level. The text overlay reads, 'the bodymist that KEEPS selling out' followed by a coconut emoji. # Funnel stage Top of funnel (Awareness) # Pain points Missing out on popular and trendy products: The phrase 'KEEPS selling out' implies that customers might struggle to purchase the product due to high demand. # Value propositions - the bodymist that KEEPS selling out 🥥 - highlights that the product is in high demand # Benefits - None used # Features - Body mist # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the text overlay that highlights the body mist's high demand and desirability. # Storyline - 00:00–00:07 00:00–00:07: A gloved hand holds a clear bottle as it's filled with a light orange liquid by an automated machine. The text overlay emphasizes that this is a product that 'KEEPS selling out.' This opening implies high demand and immediate relevance, aiming to establish the product's desirability.

# Ad summary A UGC style ad showcasing the DedCool fragrance. The ad focuses on the fragrance notes and highlights the brand as one that is able to cater to the customer's preferences. # Brand positioning DedCool is presented as a fragrance brand that understands its customers on a personal level, being able to create fragrances that align with their preferences. The brand positions itself as being intuitive, almost magically aligned with the user's taste, suggesting a deep understanding of individual desires. This positioning is emotional, focusing on a feeling of being understood and catered to, moving away from functional benefits. The brand doesn't explicitly compare itself to competitors or establish a direct contrast, but the implication is that DedCool offers a uniquely personalized experience in the crowded fragrance market. # Product The product featured is a fragrance by DedCool, presented in a square, clear glass bottle with a metallic silver cap, revealing a pink-tinted liquid inside. The ad highlights specific fragrance notes including vanilla, musk, and floral. The ad focuses on the brand's capability to align with the customer's preferences, suggesting the product is worth trying because it's tailored to the individual's taste, implying a personalized experience. # Visual style The ad has a simple, clean aesthetic with natural lighting, giving it a UGC feel. The editing style consists of static shots. The overall production quality is polished, aligning with the intended tone of casual sophistication. The pacing is slow and steady with no visual motifs. # Hooks Spoken: 00:00–00:03 I'm not even kidding, how did they know this would be my favorite scent? Text overlay: 00:00–00:03 Unsure how they knew this would be my favourite scent 🤫 / 00:00–00:03 Notes: / 00:00–00:03 Vanilla / 00:00–00:03 Musk / 00:00–00:03 Floral Visual: 00:00–00:03 A hand holds a square, clear glass bottle with a metallic silver cap, revealing a pink-tinted liquid inside. The background is a textured white surface that looks like a blanket or textured fabric. Text overlay appears, and a partially visible white box is in the background. # Funnel stage Consideration # Pain points The pain point is finding a fragrance that truly matches one's personal taste. # Value propositions - The fragrance is perfectly aligned with the user's personal taste, suggesting a deeply personalized experience. # Benefits - Not even kidding, my favorite scent! # Features - Vanilla - Musk - Floral # Call to action None used. # Social proof - "I'm not even kidding, how did they know this would be my favorite scent?" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who is expressing their satisfaction with the product, showcasing it in a casual, user-generated content style. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up shot of a hand holding a DedCool fragrance bottle. The text overlay expresses surprise that the brand knew this would be the user's favorite scent. The message conveyed is that the brand has an intuitive understanding of the user's preferences. The perspective is from a customer who is impressed by the brand's ability to match their taste, creating a tone of pleasant surprise and satisfaction.

# Ad summary A video showcasing Recreation Bondi Beach's Discovery Set. The ad features an unboxing of the set and its components, highlighting that it is clean, vegan, and cruelty-free. It emphasizes the gifting aspect, suggesting the set is a risk-free way to let someone discover their new favorite fragrance and includes a $20 voucher towards a full-size purchase. # Brand positioning Recreation Bondi Beach is presented as a fragrance brand that is mindful of the gifting experience, by offering a Discovery Set that removes the risk associated with gifting fragrances to others. The brand emphasizes clean, vegan, and cruelty-free formulations, positioning itself as ethical. It offers a way for customers to explore different fragrances before committing to a full-size bottle, indicating a customer-centric approach. The brand aims to make fragrance gifting risk-free and enjoyable. # Product The advertised product is the Discovery Set from Recreation Bondi Beach, consisting of nine fragrance samples. The set is designed to allow users or recipients to try different scents and choose their favorite, before purchasing a full-size bottle. The fragrances are described as clean, vegan, and cruelty-free. The set includes a $20 voucher that can be used towards the purchase of a full-size bottle of the user's favorite fragrance. The voucher code expires three weeks after the receipt of the order, encouraging a timely decision. The discovery set comes in a box with a note that reads: Choose your favourite fragrance or mix n' match these scents to create your own unique perfume. # Visual style The ad has a clean and minimalist aesthetic, focusing on the product itself. The lighting is bright, emphasizing the clarity and cleanliness of the product. The editing rhythm is slow, with static shots that allow the viewer to take in the details of the product and the accompanying text. The production quality appears polished, lending credibility to the brand. # Hooks Spoken: 00:00–00:09 It's fragrance gifting made risk-free! Text overlay: HELP! How do I gift a perfume to someone if I don't know what they like to wear? (Comment Bubble) Visual: 00:00–00:01 A white box with "DISCOVERY SET eau de parfum" and the "RECREATION BONDI BEACH" logo is shown on a light-colored surface. A comment bubble is visible. A hand opens the box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of selecting a fragrance as a gift when unsure of the recipient's preferences. The comment bubble in the ad explicitly states this frustration: "HELP! How do I gift a perfume to someone if I don't know what they like to wear?" # Value propositions - The Discovery Set offers a curated selection of fragrances, making it easy for someone to find a scent they love or create their own unique perfume. - The inclusion of a $20 voucher adds value by incentivizing a full-size purchase, reducing the risk associated with the initial purchase. # Benefits - Risk-free fragrance gifting - Ability to try multiple fragrances - A $20 credit toward future purchase # Features - Discovery Set - Eau de parfum - Clean - Vegan - Cruelty Free - 9 stunning fragrances - $20 voucher towards their favourite in a full-size # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand and product directly, with no customer testimonials or expert endorsements. # Storyline - 00:00–00:00 The video starts with a shot of a closed Recreation Bondi Beach Discovery Set box. - 00:00–00:02 00:00–00:02 The box is opened, revealing nine fragrance sample vials inside along with a card. - 00:02–00:04 00:02–00:04 A close-up of the sample vials is shown, with the on-screen text overlay: "9 stunning fragrances for them to try." A hand picks up one of the vials. - 00:04–00:07 00:04–00:07 The vial is placed back into the box. The card from the box is shown, revealing it is a $20 voucher. - 00:07–00:09 00:07–00:09 The box is closed again, and the text "It's fragrance gifting made risk-free!" appears.

# Ad summary An image ad for Recreation Bondi Beach's Bare Coco All Over Body + Hair Mist. The ad features the product bottle alongside ingredients that make up the scent of the mist, emphasizing the fresh and calming feeling it evokes. # Brand positioning Recreation Bondi Beach is presented as a brand that offers all-over body and hair mists that evoke a sense of beachside leisure and natural calm. The brand promotes a lifestyle of simple luxury, focusing on the sensory experience of scent. By associating itself with Bondi Beach, the brand aims to occupy a space in the consumer's mind that represents Australian coastal living, freedom, and relaxation. The brand seems to push against the norm of complex, multi-step beauty routines by offering simple, all-over mists. It focuses on emotional benefits (calming, feeling good) as well as functional (spritz, smell good). # Product The featured product is the "BARE COCO" Calming Energy All Over Body + Hair Mist by Recreation Bondi Beach. It's designed for those seeking a convenient way to refresh and scent their body and hair. The mist is packaged in a clear blue bottle with a light blue cap. The ad suggests the product provides a sensory experience, as implied through the copy, "SPRITZ, SMELL GOOD, FEEL GOOD." The product is positioned as an easy-to-use, all-in-one solution for both body and hair, addressing the purchase barrier of needing separate products. The mist is meant to be reminiscent of Bondi Beach. # Visual style The ad has a clean, bright, and airy aesthetic. The production quality is high, with studio-style lighting and carefully arranged elements. The background is a gradient, and the product and ingredients are the focus. The image treatment uses soft lighting and natural colors to convey a sense of purity and calm. # Hooks Headline: SPRITZ, SMELL GOOD, FEEL GOOD # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that consumers may want an easy and quick way to refresh their body and hair, as captured in the phrase: "SPRITZ, SMELL GOOD, FEEL GOOD." # Value propositions - All Over Body + Hair Mist: convenient, multi-purpose product for both body and hair - SPRITZ, SMELL GOOD, FEEL GOOD: instant sensory gratification and emotional uplift # Benefits - SPRITZ, SMELL GOOD, FEEL GOOD - CALMING ENERGY # Features - All Over Body + Hair Mist # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product benefits and ingredients from the brand's perspective, aiming to inform and entice the viewer to purchase. # Storyline - The ad opens by featuring a bottle of the Bare Coco Calming Energy mist surrounded by natural ingredients such as coconut, jasmine, vanilla, and almonds. This is designed to highlight the natural scent components of the product and emphasize the brand's focus on simple, natural ingredients as told from the brand's perspective. - Next, the ad highlights the key benefit of using the mist: "SPRITZ, SMELL GOOD, FEEL GOOD" and its use for "All Over Body + Hair Mist". This is from the brand's point of view and is meant to communicate the sensory and practical benefits of using the product.

# Ad summary This ad demonstrates the Recreation Bondi Beach Discovery Set. The ad is set to upbeat music and shows a hand opening the packaging and applying the perfume to their wrist. # Brand positioning Recreation Bondi Beach is presented as a clean, vegan, and cruelty-free perfume brand. The brand aims to occupy a space in the consumer's mind as a purveyor of ethically produced and conscious beauty products. It promotes a lifestyle of mindful consumption, transparency, and alignment with values of environmental responsibility and animal welfare, appealing to consumers who prioritize these principles in their purchasing decisions. The brand embraces category norms related to clean beauty but distinguishes itself through its commitment to vegan and cruelty-free formulations. # Product The featured product is the Recreation Bondi Beach Discovery Set, which includes sample sizes of the brand's perfumes. The set is for individuals who want to try the brand's clean, vegan, and cruelty-free perfumes before committing to a full-size purchase. Each sample vial contains a different fragrance, with options like UN/DN, Call Me Venus, At Night We Dance, Joyeux, Lost in Dusk, and This Is Not a Perfume. The ad addresses the purchase barrier of uncertainty by offering a risk-free way to explore various scents. Included in the set is a $20 credit to be used on a full-size perfume bottle, offering additional value and incentivizing a future purchase. The product is shown in a curated unboxing experience, emphasizing the brand's attention to detail and customer experience. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality feels like a hybrid of UGC and a polished commercial. The pacing is consistent. # Hooks Spoken: 00:00–00:11 [Rhetorical question] Can I try your clean perfumes before committing? Text overlay: 00:00–00:11 “Can I try your clean perfumes before committing?” Visual: 00:00–00:02 A close-up, overhead shot of a pair of tan hands with a gold bracelet and a gold ring opening a white rectangular box with a light blue wave design and the brand name "RECREATION BONDI BEACH." The background is a white surface with shadows from window blinds. The lighting is bright and natural. The camera is static. Text overlay: "Can I try your clean perfumes before committing?" / 00:02–00:03 The hands remove a pink card from the box, revealing text that includes "$20" in large numbers. The other items in the box are now slightly visible, including the perfume samples. The background remains the same. Text overlay: "Can I try your clean perfumes before committing?" / 00:03–00:06 A close-up shot of the perfume samples in the box. Each sample has a black cap and a clear vial with a label. Text overlay: "Can I try your clean perfumes before committing?" / 00:06–00:07 One of the hands picks up a perfume sample, and applies it to the other wrist. The background includes the white box, the pink card, and the remaining samples. Text overlay: "Can I try your clean perfumes before committing?" / 00:07–00:11 The hands put the sample back in the box and rearrange the perfumes for a final look. Text overlay: "Can I try your clean perfumes before committing?" # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the reluctance to purchase a full-size perfume without knowing if the scent will be liked. As the text overlay says, consumers wonder: “Can I try your clean perfumes before committing?” # Value propositions - The Discovery Set enables customers to try perfumes before committing to a full bottle. - The included $20 credit for a full-size bottle provides additional value for exploring the product line. # Benefits - Try before committing - $20 credit towards fave 50ml bottles # Features - Discovery Set # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer unboxing and demonstrating the product, creating a sense of authenticity and relatability. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a pair of hands opening a white box with the brand's logo and the words "DISCOVERY SET." The intention is to showcase the unboxing of the product and create intrigue. The perspective is from the viewer, experiencing the unboxing firsthand. The tone is upbeat and exciting. - 00:02–00:03 00:02–00:03 The hands reveal a pink card with the text "$20" printed largely on it. The intention is to highlight the added value of a $20 credit included with the Discovery Set. The perspective remains from the viewer. The tone is exciting. - 00:03–00:06 00:03–00:06 The shot changes to display the row of perfume samples inside the box. The intention is to showcase the variety of scents available in the Discovery Set. The perspective remains from the viewer. The tone is informative. - 00:06–00:08 00:06–00:08 The hand picks up one of the perfume samples and applies it to their wrist. The intention is to demonstrate the usage of the product and invite the viewer to imagine themselves using it. The perspective shifts to the user. The tone is personal and engaging. - 00:08–00:11 00:08–00:11 The hands rearrange the perfume samples in the box, providing a final look at all the fragrances. The intention is to reinforce the product's variety and value proposition. The perspective remains from the viewer. The tone is concluding and satisfying.

# Ad summary This ad utilizes a TikTok-style format where a college student shows the contents of their bag to demonstrate the necessity of Recreation body mists. # Brand positioning Recreation is presented as a fun, must-have brand for college students, particularly their body mists. The ad uses a playful and slightly self-aware tone, suggesting the brand aligns with a Gen Z lifestyle focused on aesthetics and personal care. The brand appears to push against the idea that body mists are unnecessary, positioning them as a non-negotiable item for college life. The overall brand positioning is emotional, focusing on confidence and feeling put-together. # Product The featured product is Recreation body mists, presented as an essential item for college students. The ad showcases two body mists: one with a pink cap and one with a blue cap, implying a range of scents or varieties. The body mists are presented as a way to stay fresh and confident throughout the day. The primary USP is that they are a 'non-negotiable' item for college life, suggesting they are indispensable. The ad addresses the purchase barrier of questioning the necessity of body mists by positioning them as a vital part of a student's everyday routine. # Visual style The ad has a polished UGC feel, with bright lighting and a clean aesthetic. The editing style includes quick cuts and a slightly chaotic, energetic rhythm, characteristic of TikTok content. The pacing is fast, with roughly 60 cuts per minute. The visual and audio sync is timed to the music, with cuts emphasizing the interruption. # Hooks Spoken: 00:01–00:03: Welcome to college, be, this is gonna be a blast. Text overlay: 00:00–00:01: Water Bottle / 00:00–00:01: Recreation Body Mists (non-negotiable) / 00:00–00:01: Look Inside My Bag (university student edition) / 00:00–00:01: Headphones / 00:00–00:01: Cute Stationary Visual: 00:00–00:01: Overhead shot of a table laid out with a water bottle, Recreation body mists (one pink, one blue), headphones, and stationery. A black backpack sits near the water bottle. The background is a white surface. Text overlays identify each item. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Recreation Body Mists are presented as essential items for college students to stay fresh and confident throughout the day. # Benefits - Non-negotiable item for college life # Features - Recreation Body Mists # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a college student. # Storyline - 00:00–00:01 The video begins with an aerial shot of items laid out on a table, including two bottles of Recreation body mist, a water bottle, headphones, and stationery. - 00:00–00:01 Text overlay labels each item. - 00:01–00:03 A voice welcomes the viewer to college and states that 'this is going to be a blast.' - 00:03–00:04 A 'cartoon splat' sound effect plays as a hand comes into view, smearing the items on the table in what is conveyed as an impolite manner. It's clear that this moment is from the perspective of the college student whose bag is being shown. - 00:03–00:05 The speaker responds with an 'ew' and an instrumental musical interlude plays to highlight the interruption. - 00:06–00:07 The view changes back to the aerial view of the items on the table and someone states 'Sorry I'm late'.

# Ad summary This ad promotes Recreation Beauty's face oil and serum. The ad uses a creator to showcase a product to fix dry skin. She shows the viewer the product in a UGC style video. # Brand positioning Recreation Beauty is presented as a brand offering skincare solutions for pregnant individuals who are looking for alternatives to their retinol products. The brand's products are designed to support collagen, smooth fine lines, and keep skin healthy without irritation or sensitivity, specifically addressing the skin changes that can occur during pregnancy. The brand occupies a functional positioning, offering products that cater to specific needs during pregnancy and providing effective, safe skincare options. # Product The ad promotes two skincare products from Recreation Beauty: the VIBRANT SKIN face oil and the SUPERGREENS serum. The VIBRANT SKIN face oil supports collagen, smooths fine lines, and keeps skin healthy without irritation or sensitivity. It is a pregnancy-safe retinol alternative. The SUPERGREENS serum is applied right after the face oil and before moisturizer and is perfect for hydration and barrier support, which is especially beneficial since pregnancy hormones can leave skin dry and reactive. Together, the products are part of the Power Couple set and provide an easy skincare switch for individuals looking for pregnancy-safe alternatives. # Visual style The ad uses a natural and authentic visual style, resembling user-generated content (UGC). The setting is a typical bathroom with natural lighting, creating a relatable and casual atmosphere. The editing style features quick cuts to highlight the product application and switch between different products, maintaining a consistent pace throughout the video. # Hooks Spoken: 00:00–00:03 Being pregnant, I stopped using retinol on my skin, but this is what I started using instead, and I swear it works just as well. Text overlay: 00:00–00:29 POV: You found pregnancy-safe retinol alternatives Visual: 00:00–00:01 A fair-skinned woman with light hair and brown eyes is centered in the frame. She wears a white tank top and has manicured nails. She is standing in her bathroom. The camera is zoomed into her face. / 00:01–00:03 Two bottles of Recreation Beauty serum are shown on a white textured surface. The bottle on the left has an orange tint, and the one on the right is green. # Funnel stage Consideration # Pain points The ad identifies that pregnancy hormones can leave your skin dry and reactive. # Value propositions - A pregnancy-safe alternative - Easiest switch # Benefits - Supports collagen - Smooths fine lines - Keeps skin healthy - Perfect for hydration - Barrier support # Features - VIBRANT SKIN face oil - SUPERGREENS serum - Part of the Power Couple set # Call to action None used. # Social proof - "The Power Couple set has been the easiest switch for me" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a real-life customer sharing her personal experience using the product. # Storyline - 00:00–00:01 The ad opens with a woman speaking directly to the camera. - 00:01–00:03 She explains that due to being pregnant, she had to stop using retinol on her skin. - 00:03–00:04 The camera shows the skincare bottles that she uses instead of retinol. - 00:04–00:05 She continues by saying she swears it works just as well. - 00:05–00:07 She picks up the VIBRANT SKIN face oil. - 00:08–00:13 She explains that it supports collagen, smooths fine lines, and keeps skin healthy without irritation and sensitivity. - 00:13–00:15 The woman's hand shows the green bottle of Recreation Beauty's SUPERGREEN serum. - 00:15–00:18 The woman shows the bottle to the camera. - 00:18–00:19 The woman applies the serum to her face. - 00:19–00:25 She continues applying the product and explains that it's perfect for hydration and barrier support since pregnancy hormones can leave your skin dry and reactive. - 00:25–00:29 The woman showcases both products together and recommends looking into Recreation Beauty's serums because "The Power Couple set" has been the easiest switch for her.

# Ad summary This ad showcases the Recreation Bondi Beach Discovery Set, offering a variety of fragrances for building a scent wardrobe. A woman demonstrates the product's use and highlights its cruelty-free nature. # Brand positioning Recreation Bondi Beach positions itself as a vegan and cruelty-free fragrance brand, offering a curated selection of scents that allow consumers to build a personalized "scent wardrobe." The brand aligns with values of ethical consumption and individual expression, contrasting with traditional brands that may not prioritize these aspects. # Product The Recreation Bondi Beach Discovery Set is a collection of various eau de parfums designed to allow users to explore different fragrances and build a "scent wardrobe." The set includes multiple small spray vials, each containing a different scent. The product is presented as a vegan and cruelty-free option. The ad emphasizes the ability to choose your favorite fragrance or mix new ones to create a unique scent. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. Editing includes quick cuts to maintain a dynamic pace, syncing with the music. The production quality is high-end, suggesting a deliberate effort to appeal to a discerning audience. Camera work is stable. # Hooks Spoken: 00:00–00:01 If you're building a scent wardrobe... start here. Text overlay: 00:00–00:07 If you're building a scent wardrobe... start here. Visual: 00:00–00:01 Medium shot of a woman with long dark hair wearing a light blue mini dress with gold starfish accents. She is holding a cream colored purse with a gold chain handle. Behind her is a white shelf with books and a decorative vase. The camera is stationary and faces her directly. Light and airy background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding the right fragrance by offering a discovery set that allows consumers to explore different scents before committing to a full-size bottle. Quote: "If you're building a scent wardrobe... start here." # Value propositions - Discovery Set to build a scent wardrobe: suggests variety and personalization. - Vegan & Cruelty-Free: appeals to ethical consumers. # Benefits - Allows you to choose your favorite fragrance or mix new ones - Allows you to create your own unique parfum # Features - Discovery Set of eau de parfums - Vegan - Cruelty-free # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a satisfied user or influencer demonstrating the product's use and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman standing in front of a wardrobe and then transitions to a close-up of the Recreation Bondi Beach Discovery Set. This introduction sets the stage for the concept of building a "scent wardrobe." - 00:02–00:05 00:02–00:05 The woman takes out one of the fragrance vials and sprays it on her wrist. The perspective shifts between the product and her application, highlighting the experience of using the fragrance. - 00:05–00:07 00:05–00:07 The woman smiles and poses, showcasing the final result after applying the fragrance. This visual emphasizes the desired outcome—feeling confident and put-together.

# Ad summary The ad is presented by a woman who is promoting a cleaner alternative to expensive fragrances. The creator presents a side by side fragrance along with their clean fragrance swap. # Brand positioning Recreation is presented as a brand that offers alternatives to traditional fragrances, but with a cleaner and more sustainable formula. The ad seeks to make Recreation a solution for consumers who are becoming more environmentally aware but are still not willing to give up their favorite fragrances. # Product The ad presents fragrances from Recreation Beauty as an alternative to luxury fragrance brands with a focus on "clean swaps." Four different fragrances are mentioned throughout the ad. They are: "This Love of Mine", "Call Me Venus", and "Undone". No information is provided on the ingredients or composition of the fragrances other than that they are a cleaner alternative to more expensive luxury fragrance brands. # Visual style The visual style is presented in an amateur way with jump cuts and a bright white background, with a clean aesthetic. The editing style is quick cuts, with a pace of around 25-30 BPM. The visuals sync with the speaker, and text occasionally pops up on screen. The video has a UGC feel overall. # Hooks Spoken: 00:00–00:08 If you are starting to become a bit more curious about switching to a clean perfume, but you don't want to part with your signature scents just yet, we've done our homework and found some of the best clean swaps for some of your favorite fragrances. Text overlay: 00:00–00:09 LOVE THIS / 00:00–00:09 TRY THIS / 00:02–00:07 The best CLEAN swaps for your favourite fragrances. Visual: 00:00–00:02 The shot shows a light background, with the text, "Love This" on the left, and "Try This" on the right. To the left of the screen is a perfume bottle of Chanel Gardenia, and on the right is the creator, a woman with long brown hair, fair skin, wearing a black tank top, and facing the camera. / 00:02–00:07 The shot maintains the same foreground and background, however at the bottom of the screen, overlaid on the center is the text, "The best CLEAN swaps for your favorite fragrances." / 00:07–00:09 The shot maintains the same scene as the previous shots. # Funnel stage Consideration # Pain points Consumers love their expensive fragrances, but are becoming more concerned with clean and sustainable beauty. # Value propositions - If you are becoming more curious about switching to a clean perfume but you don't want to part with your signature scents just yet # Benefits - The benefits of clean perfume alternatives # Features - "clean swaps" for fragrances # Call to action Let us know if you can notice the difference # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a fragrance enthusiast who wants to switch to clean alternatives. # Storyline - 00:00–00:08 00:00–00:08 The video begins with the creator introducing her perspective that if you are starting to become more curious about switching to clean perfume, but you don't want to part with your signature scents just yet, she and her brand have done their homework and found some of the best clean swaps for some of your favorite fragrances. This hook draws in viewers who are interested in the sustainable beauty industry but are not ready to commit to it fully. - 00:08–00:14 00:08–00:14 The creator uses Tom Ford's Vanilla Fatale as an example, and offers Lost in Dusk as a clean swap. - 00:14–00:18 00:14–00:18 Next, the creator uses Chanel Gardenia as an example, and offers This Love of Mine as a clean swap. - 00:18–00:24 00:18–00:24 The creator uses Replica's Infamous By the Fireplace scent as an example, and offers Call Me Venus as a clean swap; she adds that this one is her favorite. - 00:24–00:31 00:24–00:31 The creator uses Le Labo's Matcha fragrance as an example and offers Recreation Beauty's Undone as a clean swap; she finishes the video with a call to action to let them know if you can notice the difference between the two fragrances.

# Ad summary A creator reviews the Recreation Beauty fragrance mists, describing each of the four new scents. She ultimately decides that two of the scents are her favorites and she sprays her favorite of the two. # Brand positioning Recreation Beauty aims to occupy a space in the consumer's mind of a brand that combines both fragrance and emotion-based technology. The brand promotes values that tie scent with helping to change the customer's mood. The brand ignores category norms for traditional, complex perfumes and instead focuses on creating light, body mists. The brand positioning is emotional, aiming to create perfumes that will boost the user's mood. # Product Recreation Beauty offers all-over body and hair mists in four new scents that are infused with "emotion technology," and proven to help change your mood. The scents are Rogue Vanilla (smells like whipped vanilla cream laced with rebellion, and feels like ice cream melting on warm skin), Bare Coco (smells like a creamy coconut whip cocktail and feels like sun on bare skin and nothing on your calendar), Midnight Mango (smells like a mango daiquiri poolside at midnight and feels like vacation mode with a wild side), and Candy Citron (not featured in this ad). The bottle is plastic, which makes it lightweight and easier to carry around. The ad addresses the purchase barrier of possibly disliking the scent, so the presenter initially sprays the perfumes away from herself. # Visual style The ad has a polished, UGC feel. The setting is a home kitchen with natural light. The editing style includes quick cuts. The pacing is consistent throughout the video. # Hooks Spoken: 00:00–00:01: Oh my gosh, I love that. / 00:01–00:02: I think this might be my favorite. Visual: 00:00–00:01 A close-up shot shows a light-skinned woman with long, blonde hair, pink nails, and wearing a floral robe, standing in her home kitchen. She is holding a peach-colored, round object in one hand and a clear bottle of orange liquid with a white top in the other hand. / 00:01–00:03 The woman holds up both the bottle and the peach-colored, round object to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The presenter addresses the pain point of potentially disliking a perfume scent by stating that she will spray the perfumes away from herself first in case she doesn't like them. # Value propositions - Plastic bottle is easier to carry around than a glass bottle. # Benefits - Helps change your mood - Lightweight bottle - Plastic bottle # Features - All-over body and hair mist - Infused with emotion technology # Call to action None used. # Social proof - "I think this might be my favorite" – Woman 1 (Creator) - "Oh my gosh, I love that" – Woman 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer/creator reviewing the product. # Storyline - 00:00–00:02 The creator introduces the product and states that she thinks it might be her favorite. - 00:02–00:08 The creator continues to introduce the product, stating that she has been getting PR "nonstop" lately, but her favorite type of PR is fragrance-related. - 00:08–00:12 The creator reveals the perfumes she received are from Recreation Beauty. - 00:13–00:20 The creator says the perfumes are all-over body and hair mists and opens up a pamphlet that says that they are infused with "emotion technology" and proven to change your mood. - 00:20–00:32 The creator proceeds to introduce the new scents, beginning with Rogue Vanilla, which, according to its box, smells like whipped vanilla cream laced with rebellion and feels like ice cream melting on warm skin. - 00:32–00:41 The creator continues to describe the product, stating that the bottle is nice, plastic, and lightweight, which makes it good to take to the gym because you don't want to carry around heavy glass bottles. - 00:41–00:45 The creator states that she will spray the product away from herself first, in case she doesn't like it. - 00:45–00:50 Upon spraying the perfume, she is pleased with the scent. - 00:50–01:03 The creator continues to comment on the scent, stating that it smells really good and that her mouth started watering. She says it is very luxurious and a really nice vanilla that isn't sickly sweet, but has a bit of depth and is a bit smoky. - 01:03–01:12 The creator picks up the Bare Coco scent and states that, according to the box, it smells like a creamy coconut whip cocktail, and feels like sun on bare skin and nothing on your calendar. - 01:12–01:19 The creator sprays the perfume away from herself, is pleased with the scent, and states that you can smell this perfume even without having to spray it. - 01:19–01:28 The creator elaborates that it has more "holiday vibes", like you're at the beach with sunscreen. - 01:28–01:30 The creator introduces the third scent, Midnight Mango. - 01:31–01:38 The creator says the perfume smells like a mango daiquiri poolside at midnight and feels like vacation mode with a wild side. - 01:38–01:43 The creator sprays the perfume away from herself and is pleased with the scent. - 01:43–01:46 The creator reiterates that she thinks the scent might be her favorite and that it is juicy. - 01:46–01:47 The creator again sprays the first perfume and states that she loves it. - 01:47–01:55 The creator concludes that while all of the scents are good, she will likely wear the Midnight Mango perfume the most, and will layer the Rogue Vanilla perfume with lots of other perfumes. - 01:55–02:00 The creator sprays the Midnight Mango perfume all over herself and says that it smells delicious.

# Ad summary In this ad, the founder of Recreation Beauty showcases their discovery set, which includes eight clean, non-toxic fragrances. She explains that this set allows customers to try the fragrances at home and includes a $20 credit towards a full-size bottle. She emphasizes its gift-worthiness, noting that it eliminates guesswork, and highlights that it's their fastest-selling set. # Brand positioning Recreation Beauty positions itself as a provider of clean, non-toxic fragrances that don't disrupt hormones or contain harmful synthetic masks, phthalates, or parabens. This positioning aims to appeal to health-conscious consumers who prioritize natural ingredients and avoid potentially harmful chemicals in their beauty products. The brand promotes a lifestyle that values health and well-being, contrasting with conventional beauty brands that might use synthetic additives. The brand's functional focus on clean, non-toxic ingredients emphasizes the brand's dedication to well-being. # Product The featured product is the Recreation Beauty Discovery Set, a collection of eight clean fragrances that are free from harmful chemicals, including phthalates, parabens, and synthetic masks. These fragrances are designed to be non-toxic and won't disrupt hormones. The discovery set is packaged in a white box with the brand's logo. Each set comes with a $20 credit to be used toward a full-size, 50 ml bottle of the customer's favorite scent. The ad highlights that this set allows customers to try one fragrance per day in the comfort of their own home, eliminating the confusion and sensory overload that can occur when sampling fragrances in a store. # Visual style The ad has a polished, UGC-style aesthetic with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and commercial, with a clean, well-lit environment that supports the brand's tone of health and wellness. The editing rhythm is moderate, with cuts timed to voiceover lines and product actions. # Hooks Spoken: 00:00–00:05 Female 1: Hi everyone, I'm Nechelle. I'm the founder of Recreation Beauty and I just wanted to take you through our super cute discovery set. Text overlay: 00:00–00:01 HI EVERYONE I'M / 00:01–00:02 I'M THE FOUNDER / 00:02–00:03 OF RECREATION BEAUTY / 00:04–00:06 SUPER CUTE DISCOVERY SET Visual: 00:00–00:06 A woman is holding a white box while facing the camera. She is smiling. The product has the words "RECREATION Tea Tree" written on it. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty and confusion in sampling fragrances at shopping centers, leading to sensory overload and ultimately, leaving empty-handed. The founder states, "if you've ever been to the super to the shopping center and you're trying on all of these fragrances, you don't know what you're smelling, you're very confused, and you end up leaving empty-handed anyway because you don't know what's what." # Value propositions - Try before you buy: The discovery set allows customers to sample multiple fragrances at home before committing to a full-size bottle. - Safe ingredients: The product is free from harmful chemicals, ensuring a healthier option for consumers. # Benefits - Won't mess with your health - Can try them in the comfort of your own home - Can try one per day - Excellent for gifts - Can pick their own favorite scent - No guesswork # Features - Discovery set of 8 fragrances - Clean fragrances - Non-toxic - No endocrine disruptors - No phthalates - No parabens - No harmful synthetic masks - Includes $20 credit towards a full-size bottle # Call to action Get your hands on one before they sell out # Social proof - "This is our fastest selling set" – Female 1 (Founder) # Point of view - Brand 100% – The founder is speaking on behalf of the brand. # Storyline - 00:00–00:06 The founder of Recreation Beauty introduces herself and the discovery set. - 00:06–00:20 She highlights that it has eight fragrances inside and that they are clean, non-toxic, and won't harm your hormones. - 00:21–00:35 She highlights the benefit of being able to try them at home. - 00:38–00:46 Each set comes with a $20 credit to be used towards a larger bottle. - 00:47–00:57 She encourages customers to try them at home and emphasizes that it's a great gift. - 00:57–01:04 She calls it the fastest-selling set and encourages the viewer to get their hands on it before they sell out.

# Ad summary A woman reviews different scents of a hair fragrance. She is amazed that it smells good and is nontoxic. # Brand positioning The brand is positioned as a provider of non-toxic hair fragrances that smell luxurious. It appeals to customers who prioritize natural and safe ingredients in their beauty products without sacrificing sophisticated scent profiles. The brand pushes against the norm of using synthetic fragrances in hair products, instead offering a healthier alternative that still delivers a high-end sensory experience. The positioning is both functional (non-toxic) and emotional (desirable scents that transport you). # Product The product being advertised is a hair fragrance, available in multiple scents, delivered in a small clear spray bottle with a white top. The products are promoted as 100% non-toxic. The woman in the video emphasizes the appealing scents of the fragrances, comparing one to being in the Maldives. She demonstrates how to use the product by spraying it into her hair. She states it smells so good, and she cannot decide which one is her favorite. # Visual style The ad has a UGC feel and appears to have been filmed with a smartphone. The shots are static, with the woman standing in the same place throughout the video. It is high-end production with natural lighting. The pacing is consistent and relatively slow. # Hooks Spoken: 00:00–00:01 Ooh, I love that. Text overlay: There's no way these smell this good AND are 100% non-toxic.?! Visual: 00:00–00:01 The shot shows a woman in a bathroom holding a small clear bottle of hair fragrance. The woman is wearing a brown tank top and has gold necklaces on. She has dark hair. She is holding the bottle up to her nose and smelling it. The background is a white bathroom with a door behind her. # Funnel stage Consideration # Pain points Viewers may want to use hair fragrances, but are concerned about toxic ingredients. # Value propositions - A hair fragrance that smells good and is 100% non-toxic. # Benefits - Smells good # Features - 100% non-toxic # Call to action None used. # Social proof - The ad is delivered by a single creator reviewing the product, “Ooh, I love that.” – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the POV of a woman who is a user of the product reviewing it. # Storyline - 00:00–00:01 The woman holds up a bottle of hair fragrance and smells it. - 00:01–00:12 00:01–00:12 The woman shows and smells multiple different scents of hair fragrance, enjoying each of the scents. She states that the pink one may be her favorite. She also mentions that one is "yummy" and another smells like she is in the Maldives. She says they smell so good. - 00:12–00:16 00:12–00:16 The woman sprays the hair fragrance into her hair. - 00:16–00:18 00:16–00:18 The woman says she wishes the viewer could smell it because it smells so good.

# Ad summary A woman is on a video call with a friend sharing her engagement news. They discuss wedding planning, including perfume. The friend recommends the Love of Mine perfume that she wore, which included a matching body oil. # Brand positioning The brand is presented as one that offers luxury fragrances, specifically catering to special occasions like weddings. They offer perfume sets and matching body oils, suggesting the brand aligns with beauty and self-care. The brand seems to focus on emotional connections to fragrances, positioning itself as part of the important memories of a special day. # Product The product is Love of Mine perfume and matching body oil. The perfume is implied to be high-quality and suitable for special occasions, particularly weddings. The matching body oil enhances the experience, leaving the wearer “glowy, smelling delicious” according to the user. The set addresses the need for a perfect, coordinated scent for a wedding day. # Visual style The ad is filmed in a casual, UGC style, with a slightly shaky handheld camera and natural lighting. The split-screen video call format gives it a conversational feel. The editing is simple and straightforward, with cuts coinciding with the natural pauses in speech. # Hooks Spoken: 00:00–00:01 Female 1: Shut up! Visual: 00:00–00:01 Close-up of a woman with blond hair, sunglasses, and gold hoop earrings holding up her hand to show off an emerald-cut engagement ring, against a light gray background. To the right of her face, a phone screen shows her friend in an inset during a video call, gasping with excitement at the ring. # Funnel stage Middle of funnel (Consideration) # Pain points Needing to find the perfect perfume for your wedding. # Value propositions - Love of Mine perfume that comes with a matching body oil, it is perfect and leaves you glowy, smelling delicious. # Benefits - Perfect. - Leaves you glowy, smelling delicious. # Call to action None used. # Social proof - "No, because do you remember the one I wore on my day, um this Love of Mine. And it came with a matching body oil. You need to get that. It's perfect. It leaves you glowy, smelling delicious." – Female 2 (Customer) # Point of view - Customer 100% – The entire video is told through the perspective of two friends in a video call discussing wedding planning. # Storyline - 00:00–00:07 00:00–00:07 The video begins with a woman in sunglasses showing off her engagement ring on a video call. Her friend on the call reacts with excitement. - 00:07–00:13 00:07–00:13 The first woman expresses the need to plan the wedding, including finding a venue, a dress, and a perfume. She expresses concern. - 00:13–00:22 00:13–00:22 The friend suggests the perfume she wore on her wedding day called Love of Mine, noting it also came with a matching body oil. She highly recommends it. - 00:22–00:24 00:22–00:24 The first woman agrees to buy the Love of Mine perfume and body oil.

# Ad summary This ad showcases the Recreation Bondi Beach Discovery Set, highlighting a freebie included in the set—a $20 voucher for future purchases. # Brand positioning Recreation Bondi Beach is presented as a clean, vegan, and cruelty-free perfume brand that aims to create a fun and carefree lifestyle, primarily targeting young women who value ethical and high-quality products. The brand's focus on clean and vegan ingredients reflects a commitment to health and environmental consciousness, distinguishing it from mainstream brands that may not prioritize these aspects. # Product The Recreation Bondi Beach Discovery Set is a collection of perfume samples designed to allow customers to explore different scents from the brand. The set includes multiple small vials of various fragrances, each labeled and neatly arranged in a white case. A key feature highlighted is the inclusion of a $20 voucher inside each Discovery Set, which customers can use towards a future purchase. The product is marketed towards individuals who enjoy trying new fragrances and appreciate a clean, vegan, cruelty-free brand. # Visual style The ad uses a UGC-style aesthetic, with bright, even lighting and simple editing. The camera work is steady and clear, focusing on the product and the hands assembling it. The overall feel is authentic and informative, suggesting a behind-the-scenes look at the brand's operations. The pacing is moderately fast, with quick cuts synchronized to the music. # Hooks Spoken: 00:00–00:02: Female [singing] Can you spot the freebie you get in our Discovery Set? Text overlay: 00:00–00:14: Can you spot the freebie you get in our Discovery Set? 🎶 Visual: 00:00–00:01: A pair of hands assembles a Recreation Bondi Beach discovery set. The set includes a row of small, clear vials containing different perfume samples with black caps, all neatly arranged in a white case. The background shows more sets and packaging materials, suggesting a production environment. The lighting is bright and even. / 00:01–00:02: A woman's hands place a Recreation Bondi Beach discovery set among several other sets, ready for packaging. She wears a silver bracelet on her left wrist. The table is white, with containers of perfume vials and caps visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty when buying new perfumes, and the desire to test multiple scents before committing to a full-size bottle. # Value propositions - The $20 voucher increases the perceived value of the Discovery Set, enticing customers to purchase it knowing they will receive a discount on a future purchase. # Benefits - Freebie in Discovery Set - $20 voucher in every Discovery Set # Features - Discovery Set - Clean Vegan Cruelty Free # Call to action None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing its products, values, and unique selling points. # Storyline - 00:00–00:02 The ad opens with the question: "Can you spot the freebie you get in our Discovery Set?" to pique the viewer's curiosity and draw them into the content. - 00:02–00:14 The ad shows the Discovery Sets being assembled by the brand's team, emphasizing the careful packaging and inclusion of the $20 voucher. - 00:14–00:16 The ad ends by directly stating, "Get a $20 voucher in every Discovery Set!", reinforcing the value proposition and the freebie incentive.

# Ad summary This ad answers a customer's question about whether they can try perfumes before buying a full bottle. It shows a manufacturing process filling small tester bottles, and then displays a set of sample sizes that can be purchased. # Brand positioning The brand is presented as a provider of 'clean' perfumes, aligning with values of purity, ethical production, and environmental consciousness. This is evidenced through the 'clean, vegan, cruelty-free' label. They address a key purchase barrier in the fragrance market by offering samples, allowing customers to experience scents without committing to a full-size bottle. The brand positions itself as transparent by showing the manufacturing process. # Product The advertised product is a set of perfume samples, allowing customers to try multiple scents before committing to a full-size purchase. These samples are presented as a solution to the common purchase barrier of not being able to test fragrances beforehand. The ad emphasizes that the perfumes are 'clean, vegan, cruelty-free,' appealing to customers with ethical and health-conscious values. The perfumes are presented in small, clear vials with black caps, housed in a sleek, minimalist package. # Visual style The ad has a clean, modern aesthetic with bright lighting and a focus on product clarity. The editing is simple, with straightforward cuts between shots. The production quality appears to be a mix of professional and UGC, creating a trustworthy impression. # Hooks Text overlay: Reply to Lisa G's comment (Comment bubble) / Can I try your clean perfumes without buying a big bottle first? Visual: 00:00–00:01 A close-up shot shows an automated machine with metallic and white components in a factory setting. A needle-like nozzle is in focus, filling a small, clear vial with liquid. The background is blurred with machinery and boxes. A comment bubble overlay is visible. Lighting is bright and industrial. The camera is stationary. / 00:01–00:02 The camera zooms out slightly to reveal more of the automated machine. The vial is being filled with a clear liquid. Red laser lights are visible around the vial holder. The background includes more industrial equipment and a partial view of a cardboard box. The comment bubble overlay remains. / 00:02–00:03 The camera pans slightly to the left, showing more of the machine's components. A woman's hands, adorned with rings, are seen adjusting the vials. The comment bubble is in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty in choosing a perfume without being able to sample it first, leading to potential dissatisfaction and wasted money. # Value propositions - Try clean perfumes without committing to a full bottle - Experience multiple scents before choosing your favorite # Benefits - Ability to try perfumes before buying a full bottle - Ethical production - Clean ingredients # Features - Clean perfumes - Vegan - Cruelty-free - Sample sizes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video showcases the brand's products and processes, presented from the brand's perspective. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a shot of an automated machine filling small perfume sample vials. This shows the product creation process, conveying transparency. The audience experiences this moment through a third-person, observational perspective. The visual focus is on the machinery and the repetitive filling action. - 00:06–00:09 00:06–00:09 The scene transitions to a person holding a sample set of perfumes. They remove a vial from the packaging and spritz it. This transitions from production to the consumer experience, answering the viewer's initial question of how to try the perfumes. The perspective is from a close third-person angle, highlighting the product and its use.

# Ad summary This ad showcases the Revea Discovery Set and its ability to transport you to your favorite vacation with its diverse range of scents suitable for day, night, and dancing. # Brand positioning Revea is presented as a modern, luxury fragrance brand offering a range of scents suitable for various occasions. The brand aligns with values of cleanliness, veganism, and cruelty-free practices. It positions itself as providing a complete fragrance wardrobe, suggesting that its products cater to diverse preferences and needs, contrasting the norm of single-scent brands. The brand's positioning is both functional, offering diverse scents for different occasions, and emotional, evoking feelings of luxury and wanderlust. # Product The Revea Discovery Set is a collection of perfume samples designed to offer a complete fragrance wardrobe. It includes a variety of scents suitable for different occasions: day, night, and dancing. Each sample contains a unique perfume. The set aims to solve the problem of having an incomplete fragrance collection, ensuring the user is always ready for any occasion. The ad highlights the product's ability to transport you to your favorite vacation through its scents, making it a must-try for fragrance enthusiasts. # Visual style The ad features a clean, bright, and minimalist aesthetic. The video is shot with a mix of static and panning shots, maintaining a smooth visual flow. The production quality appears polished, giving off a high-end commercial vibe. The pacing is moderate, with cuts timed to the music beats, enhancing the overall visual experience. # Hooks Spoken: 00:00–00:08 POV You tried our Discovery Set and was instantly transported to your favourite vacation. You have fave scents for day, fave scents for night and fave scents for dancing. Your fragrance wardrobe is complete. Text overlay: 00:00–00:08 POV You tried our Discovery Set and was instantly transported to your favourite vacation. You have fave scents for day, fave scents for night and fave scents for dancing. Your fragrance wardrobe is complete / 00:00–00:03 Clean. Vegan. Cruelty free. Visual: 00:00–00:00 A white box with black writing and a collection of small perfume bottles are sitting on light tan sand. There are large rocks scattered around the product. / 00:00–00:03 A hand with white nail polish holds the white box with small perfume bottles in front of an ocean on a sunny day. The sky is blue. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that consumers may have an incomplete fragrance wardrobe, lacking scents suitable for various occasions. This is signaled by the phrase, "Your fragrance wardrobe is complete," which suggests that the product solves this problem. # Value propositions - Clean, Vegan, Cruelty free # Benefits - Instantly transported to your favorite vacation - Your fragrance wardrobe is complete # Features - Discovery Set - Fave scents for day, night, and dancing # Call to action None used. # Social proof - "POV You tried our Discovery Set and was instantly transported to your favourite vacation. You have fave scents for day, fave scents for night and fave scents for dancing. Your fragrance wardrobe is complete." # Point of view - Brand 100% – The ad is directly voiced by the brand. # Storyline - 00:00–00:03 The ad starts by showing the product on a sandy beach, followed by a hand holding the discovery set with the ocean and blue sky in the background. - 00:03–00:05 The ad shows the product on a towel then quickly pans across the ocean. - 00:05–00:08 The product is shown again on the beach.

# Ad summary This ad promotes a free travel-size Joyeux EDP with purchase. The ad features a woman on the beach with a cake, each candle is a travel-sized perfume bottle. She takes one out and shows it to the camera. She smiles and blows out the candles. # Brand positioning This ad promotes the brand through the celebration of its 6th birthday, inviting customers to partake in the festivities by receiving a free Joyeux EDP travel size perfume. The brand embraces a playful and celebratory tone, creating a sense of excitement and exclusivity around its anniversary. By offering a complimentary gift, the brand aims to enhance customer engagement and loyalty, while also positioning itself as generous and customer-centric. # Product The advertised product is Joyeux EDP travel size perfume offered as a free gift with purchase during the brand's 6th birthday celebration. The travel size format is explicitly highlighted, suggesting convenience for on-the-go use and portability. The core appeal lies in its availability as a complimentary item, positioned as a celebratory gift for customers in honor of the brand's milestone. The ad addresses the purchase barrier by presenting the perfume as a bonus incentive rather than a standalone product, encouraging customers to explore the brand's offerings while receiving a valued freebie. # Visual style The ad has a casual, UGC-style aesthetic with a beach setting, suggesting a fun, summery vibe. The editing involves quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality feels like a hybrid between user-generated content and a polished commercial, aligning with a youthful audience. # Hooks Spoken: 00:02–00:04 [Singing] If you found your way to me Text overlay: 00:00–00:11 FREE JOYEUX EDP / 00:00–00:11 It's our 6th birthday & you get the present! Visual: 00:02–00:04: The woman is putting candles in the birthday cake, which are travel-size perfumes. She looks at the camera. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get a free Joyeux EDP travel size perfume with your purchase - Celebrate the brand's 6th birthday and receive a complimentary gift # Benefits - Convenience for on-the-go use - Portability - Complimentary gift # Features - Joyeux EDP travel size perfume - Free gift with purchase # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This is shown by the beach setting, the woman in a bikini, and the overall informal feel of the video. # Storyline - 00:00–00:02 A woman is on the beach with a birthday cake, this scene immediately sets a celebratory tone, hinting at a special occasion or milestone being commemorated. - 00:03–00:07 The woman pulls one of the perfume bottles out of the cake, this action implies that each candle is a free travel-sized perfume. She takes one out and shows it to the camera. - 00:07–00:11 The woman smiles and blows out the candles, this is presented from the subject's perspective, enhancing the festive atmosphere and emphasizing the idea of celebration and joy.

# Ad summary This ad showcases Recreation Beauty's skincare products, specifically the Vibrant Skin Oil and Supergreens Radiance Rescue Serum, promising glowy, bouncy skin. The ad emphasizes the ingredients and benefits of each product, promoting a simple skincare routine for radiant skin. # Brand positioning Recreation stands for simple, effective skincare with a focus on natural ingredients. The brand champions clean beauty, emphasizing the importance of what goes on your skin and how it affects overall well-being. They position themselves as a go-to brand for consumers seeking uncomplicated routines with high-quality, good-for-you products. The brand appears to value transparency and is positioned toward consumers who prioritize a healthy lifestyle and want simple ways to get that. # Product The ad features two main products from Recreation Beauty. The first is the Vibrant Skin Oil, formulated with bakuchiol and sea greens, which promises to smooth and regenerate the skin. The second is the Supergreens Radiance Rescue Serum, made with green dew drops to calm and hydrate the skin. Both products are highlighted for their simple yet effective formulations, addressing the need for radiant and bouncy skin with a focus on natural, beneficial ingredients. # Visual style The ad features a clean, minimalist aesthetic with natural sunlight and soft shadows. The production quality appears polished, with attention to detail in the product presentation. The editing style involves static shots and smooth transitions, creating a calming visual experience. Pacing is slow and steady. The emphasis on natural lighting and minimalistic backgrounds underscores the brand's focus on clean beauty and natural ingredients. # Hooks Text overlay: 00:00-00:03 = glowy, bouncy skin ✨ Visual: 00:00–00:03: Two skincare bottles are shown on a crumpled white sheet in the sunlight. The bottle on the left contains orange liquid labeled “Vibrant Skin Oil” with “Bakuchiol + Sea Greens” noted on the label. The bottle on the right contains green liquid and is labeled “Supergreens Radiance Rescue Serum”. Text overlay reads “= glowy, bouncy skin✨”. The background is a soft white, with shadows from the sunlight creating depth. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Achieve glowy, bouncy skin with simple skincare. # Benefits - Smooth - Regenerate - Calm - Hydrate # Features - Bakuchiol + Sea Greens - Green dew drops # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, highlighting its products and benefits. # Storyline - 00:00–00:03 The ad opens with a shot of the two Recreation Beauty products, Vibrant Skin Oil and Supergreens Radiance Rescue Serum, promising glowy, bouncy skin. - 00:00–00:03 This shot intends to immediately capture the audience's attention with the promise of desirable skin qualities. - 00:00–00:03 The perspective is from a product-focused viewpoint, showcasing the products and the brand's promise. - 00:00–00:03 The tone is clean and inviting, reflecting the natural beauty focus of the brand.