How Popsa Advertises on Meta

# Ad summary This ad features a testimonial from a customer who loves the photobooks they've made with Popsa. The ad shows a collection of photobooks on a shelf, highlighting the brand's excellent rating based on verified reviews. # Brand positioning Popsa is presented as a user-friendly service that enables customers to create personalized photobooks. The brand is positioned as highly reputable, as indicated by the 'Rated Excellent' badge and the large number of verified reviews. The brand aims to occupy a space in the consumer's mind as a reliable and high-quality option for creating lasting memories through physical photobooks. The brand aligns with values of personalization, quality, and customer satisfaction, and it promotes a lifestyle of cherishing and preserving memories. The brand positioning is both functional (easy to use, high-quality prints) and emotional (preserving memories, creating personalized keepsakes). # Product The product being advertised is a photobook, a physical book containing printed photographs. The photobooks are shown lined up on a shelf, each with a different colored spine and a unique cover image. The books appear to be hardcover with a matte finish. The photobooks are for anyone who wants to preserve and display their memories in a tangible format. The ad highlights the high quality and personalized nature of the photobooks, suggesting they are worth trying or buying because they offer a way to cherish and share memories in a beautifully crafted format. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with well-lit and professionally styled product photography. The visual motif is a simple product display with a focus on showcasing the photobooks. The image treatment includes subtle color grading to enhance the colors of the photobooks. The typography is clean and legible, and the overall design is visually appealing and easy to scan. # Hooks Headline: I love all the photobooks I've made with Popsa! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may have a desire to preserve their memories in a tangible and personalized format, but may not have an easy or high-quality solution. The customer testimonial, "I love all the photobooks I've made with Popsa!" suggests that Popsa provides a satisfying solution to this desire. # Value propositions - Create lasting memories with personalized photobooks - High-quality photobooks with excellent customer ratings # Benefits - Preserve memories - High-quality prints # Features - Photobooks - Personalized # Call to action None used. # Social proof - "I love all the photobooks I've made with Popsa!" – Maryellen - Rated 'Excellent' from 107,481 verified reviews # Point of view - External source: The five-star rating and "Rated 'Excellent' from 107,481 verified reviews" badge provide an objective assessment of the brand's quality. - Customer: The quote "I love all the photobooks I've made with Popsa!" is a direct testimonial from a satisfied customer. - Brand: The visual display of the photobooks showcases the product and its personalized nature. # Storyline - The ad opens with a five-star rating, immediately establishing a sense of quality and trustworthiness. This is from the brand's perspective, aiming to build credibility from the start. - Next, a customer testimonial is shared, stating, "I love all the photobooks I've made with Popsa!" This provides a personal endorsement of the product, from the customer's perspective, highlighting satisfaction and repeated use. - The ad then visually showcases a collection of photobooks, emphasizing the variety and personalized nature of the product. This is from the brand's perspective, demonstrating the tangible result of using their service. - Finally, the ad concludes with a "Rated 'Excellent' from 107,481 verified reviews" badge, reinforcing the brand's reputation and customer satisfaction. This is from an external source, providing further validation of the brand's quality.

# Ad summary A woman shares that she is addicted to making photo books with Popsa. She says that she has tried other apps, but Popsa is the best because you just pick the photos and they do the whole layout for you. She also likes that she doesn't have to scroll through thousands of photos on her phone. She recommends Popsa if you have lots of photos that you want to put into a book. # Brand positioning Popsa is presented as a user-friendly photo book creation service that simplifies the process of turning digital photos into physical albums. The brand is positioned as superior to other apps, emphasizing ease of use and convenience. Popsa aims to occupy the space of effortless photo organization and tangible memory preservation, appealing to users who value simplicity and quality in preserving their photos. The brand aligns with a lifestyle that appreciates both technology and traditional keepsakes, offering a functional solution with an emotional connection to memories. Popsa pushes against the norm of time-consuming, manual photo book creation by automating the layout process, making it accessible to a broader audience. # Product Popsa is a photo book creation service that allows users to easily turn their digital photos into physical albums. The service is designed for anyone who has a large number of photos and wants to create a tangible keepsake without the hassle of manual layout and design. Popsa simplifies the process by automatically arranging the photos into a book layout, eliminating the need for users to scroll through thousands of photos on their phones. The service is presented as a convenient and time-saving solution for creating personalized photo books. The ad highlights Popsa's ability to handle the entire layout process, making it easy for users to create beautiful photo books without spending hours on their phones. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the product. The editing style is simple, with quick cuts between shots. The production quality is high, giving the ad a polished and professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: I have a confession to make, guys. Text overlay: 00:00–00:01: I have a confession to make... / 00:01–00:02: guys Visual: 00:00–00:02: A woman with shoulder-length dark hair sits in front of a window and speaks directly to the camera. She is wearing a gray top and a gold necklace. There is a plant and a table in the background. # Funnel stage Consideration # Pain points The ad addresses the frustration of having a large number of photos and wanting to create a tangible keepsake without the hassle of manual layout and design. "And I don't need to look at my phone and scroll through a thousand million photos." # Value propositions - Effortless photo organization - Tangible memory preservation - Simplicity and quality in preserving photos # Benefits - Convenient and time-saving solution for creating personalized photo books - Easy to create beautiful photo books without spending hours on their phones # Features - Automatically arranges the photos into a book layout - Eliminates the need for users to scroll through thousands of photos on their phones # Call to action Create yours today # Social proof - "This whole stack, photo books from Popsa." – Female 1 (Customer) - "And I've tried other apps, but Popsa is honestly the best." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:02 A woman sits in front of a window and says that she has a confession to make. - 00:02–00:03 She reveals that she is addicted to making photo books. - 00:03–00:06 She holds up a stack of photo books and says that they are all from Popsa. - 00:06–00:09 She says that she has tried other apps, but Popsa is the best. - 00:09–00:13 She holds up a photo book and says that you just pick the photos and they do the whole layout for you. - 00:13–00:16 She says that she doesn't have to scroll through thousands of photos on her phone. - 00:17–00:21 She says that if you have lots of photos that you want to put into a book, you have to use Popsa. - 00:21–00:22 She says that Popsa is amazing.

# Ad summary A woman shows off her Popsa photobooks and talks about how easy it is to create them. She encourages viewers to download the app and get 20% off their first book. # Brand positioning Popsa is presented as a user-friendly service that simplifies the creation of personalized photobooks. The brand aims to occupy a space in the consumer's mind as an easy and efficient solution for preserving travel memories. The brand aligns with values of convenience, personalization, and quality, offering a functional product that is also emotionally resonant. Popsa pushes against the traditional norms of time-consuming and complicated photo album creation, offering a streamlined and accessible alternative. # Product Popsa is a service that allows users to create personalized photobooks easily through an app. The product is for anyone who wants to preserve their travel memories in a tangible format. The app designs, crops, and adds captions to the photos all in minutes. The USP is its ease of use and time-saving benefits, making it simple for anyone to create a professional-looking photobook. The ad shows the photobooks being used to preserve travel memories. The ad addresses the purchase barrier of time and effort by highlighting how quick and easy it is to create a photobook with Popsa. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. The editing style is quick cuts, with smooth transitions between shots. The production quality is polished, but still maintains a sense of authenticity. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Every country we go to, we make a Popsa photobook to add to our collection, and honestly, it's become my favorite part of coming home. Text overlay: Every country we go to, we make a Popsa photobook to add to our collection / it's become my FAVOURITE part of coming home! Visual: 00:00–00:04: A woman with fair skin, light blonde hair in a low ponytail, wearing a black tank top, light wash jeans, and red nail polish, sits on the floor in front of a white shelving unit with colorful books and decor. She is holding a red photobook and flipping through the pages, which show pictures of buildings and scenery from a European city. The camera is stationary and close-up, focusing on the photobook and the woman's hands. / 00:04–00:08: The woman is now sitting on a light blue couch in a living room with a lamp and stairs in the background. She is holding the red photobook and smiling at the camera. She is wearing black glasses and gold hoop earrings. The camera is stationary and medium shot, showing the woman from the waist up. # Funnel stage Consideration # Pain points The ad implies that creating photobooks can be time-consuming and complicated. "Popsa just makes it SO easy!" # Value propositions - Easy to use - Time-saving - Professional-looking photobook # Benefits - Popsa does everything for you - All in minutes # Features - Designs it - Crops it - Adds the captions # Call to action Download the app! # Social proof - "Every country we go to, we make a Popsa photobook to add to our collection, and honestly, it's become my favorite part of coming home." – Female 1 (Customer) - "This one's from our trip to Italy and I'm obsessed. How does it look THIS good for that price?" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer, who shares her positive experience and encourages viewers to try the product. # Storyline - 00:00–00:04 A woman flips through a photobook, showing pictures from her travels. - 00:00–00:08 The woman states that every country she goes to, she makes a Popsa photobook to add to her collection, and it's become her favorite part of coming home. This is conveyed from the customer's perspective, with a casual and enthusiastic tone. - 00:08–00:12 The woman states that Popsa just makes it so easy. This is conveyed from the customer's perspective, with a casual and enthusiastic tone. - 00:12–00:18 The woman states that you just pick your photos, and that's it, Popsa does everything for you. This is conveyed from the customer's perspective, with a casual and enthusiastic tone. - 00:18–00:24 The woman states that Popsa designs it, crops it, and adds the captions all in minutes. This is conveyed from the customer's perspective, with a casual and enthusiastic tone. - 00:24–00:33 The woman shows off her photobook from her trip to Italy and states that she's obsessed, asking how it looks this good for that price. This is conveyed from the customer's perspective, with a casual and enthusiastic tone. - 00:33–00:41 The woman encourages viewers to give it a go if they've never made one, download the app, and get 20% off their first book. This is conveyed from the customer's perspective, with a casual and enthusiastic tone.

# Ad summary This ad promotes Popsa, an app that makes creating photo books easy. The ad features a woman standing in front of a pile of photos and a garbage truck full of photos, asking what people do with all the photos on their phones. She then explains that if you're like her, you probably take thousands of photos when traveling. She then introduces Popsa as the solution, saying it's the easiest way to turn your photos into photo books. She says she now makes one after every trip and that the app does all the work for you. The ad ends with a call to action to download Popsa now and get 20% off your first order. # Brand positioning Popsa is presented as a user-friendly solution for transforming digital photos into tangible photo books. The brand positions itself as a convenient and efficient way to preserve travel memories and other special moments. Popsa aims to occupy the space of accessible and effortless photo book creation, appealing to individuals who take numerous photos but struggle to organize and display them. The brand aligns with values of simplicity, convenience, and preserving memories. Popsa pushes against the norm of digital photo clutter by offering a tangible and organized alternative. The brand positioning is both functional (easy to use, efficient) and emotional (preserving memories, reliving experiences). # Product Popsa is an app that allows users to easily create photo books from the photos on their phones. The app is designed for people who take many photos, especially when traveling, and want an easy way to organize and preserve those memories. The app allows users to select their photos, and then it automatically arranges them into a photo book layout. The app does all the work for you. The ad highlights the ease of use and convenience of the app as key selling points. The ad addresses the purchase barrier of time and effort by emphasizing that the app does all the work for the user. # Visual style The ad has a bright and cheerful aesthetic, with a mix of studio-lit shots and natural-looking settings. The editing style is quick and dynamic, with frequent cuts to keep the viewer engaged. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 What do you do with all of the photos on your phone? Text overlay: 00:00–00:02 WHAT DO YOU DO WITH THE PHOTOS ON YOUR PHONE? Visual: 00:00–00:02 A woman with glasses stands in front of a pile of photos, with a garbage truck full of photos behind her. She is holding a sign that says, "What do you do with the photos on your phone?" She shrugs her shoulders and looks at the camera. # Funnel stage Consideration # Pain points The ad highlights the problem of having too many photos on your phone and not knowing what to do with them. "What do you do with all of the photos on your phone?" # Value propositions - The app does all the work for you, making it easy to create photo books. - Create a photo book after every trip to preserve your memories. # Benefits - Easiest way to turn your photos into photo books - Make one after every trip - 20% off your first order # Features - App that creates photo books - Easy to use - App does all the work for you # Call to action Download Popsa now # Social proof - "Now I make one after every trip I go on" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses and loves the product. # Storyline - 00:00–00:02 00:00–00:02 What do you do with all of the photos on your phone? - 00:02–00:06 00:02–00:06 If you're like me, then you probably take thousands of photos when traveling. - 00:06–00:09 00:06–00:09 Thankfully, there is a solution, Popsa. - 00:09–00:13 00:09–00:13 It's hands down the easiest way to turn your photos into photo books. - 00:13–00:16 00:13–00:16 Now I make one after every trip I go on. - 00:16–00:20 00:16–00:20 Just select your photos and the app does all the work for you. - 00:20–00:24 00:20–00:24 Download Popsa now and get 20% off your first order.

# Ad summary This ad for Popsa showcases a stack of photo books to promote a 20% off discount. The ad uses a high star Trustpilot rating as social proof. # Brand positioning Popsa is presented as a service that helps customers transform digital memories into tangible photo books. The brand seems to value ease of use, based on the simplicity of the ad design, and quality, shown by the professional look of the photo books. By showcasing travel imagery, Popsa also seems to align with the lifestyle of memory-keepers who like to document their adventures. # Product The advertised product is photo books from Popsa, which are presented as physical books containing photos. A stack of five books is shown, each with a different colored cover and a photo on the front. The closest photo book has a mustard yellow cover with the word "PORTUGAL" (on-package label text) printed vertically on the spine, and a photo of a street scene in Portugal on the front cover. The books are displayed on a shelf, indicating their intended use as decor or keepsakes. # Visual style The ad has a clean and simple visual style with a focus on product presentation. The lighting is soft and natural, creating a warm and inviting atmosphere. The composition is well-balanced, with the product taking center stage and the supporting elements arranged around it. The use of a simple color palette creates a modern and minimalist look. The overall production quality is high, giving the impression of a professional studio shot. # Hooks Headline: 20% off Photo Books # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% off Photo Books # Benefits - Excellent # Features - Photo Books # Call to action None used. # Social proof - Excellent # Point of view - Brand: The brand's POV is presented through the product display and the offer, highlighting what Popsa is selling and the discount available. - Customer: The customer POV is shown via the Trustpilot rating to build credibility. # Storyline - The ad begins by displaying a stack of Popsa photo books, which visually showcases the product. This is told from the brand's perspective, aiming to attract attention and establish what is being offered. - Next, the offer of "20% off Photo Books" is displayed in large text at the top of the image. This is told from the brand's perspective to highlight the value proposition and encourage immediate action. - Finally, a Trustpilot rating is displayed at the bottom of the image as a customer testimonial. This element is included to build trust and credibility in the brand and product, from the customer's perspective.

# Ad summary This ad features a woman showcasing photo books from Artifact Uprising. The video is a vertical format designed for platforms like Instagram Reels and TikTok, and it follows a simple haul format where the creator displays the photo books on a marble table. # Brand positioning Artifact Uprising is presented as a brand that helps customers transform their digital photos into beautifully designed, tangible products. The brand aims to occupy a space in the consumer's mind as a curator of memories, offering high-quality photo books and other printed goods that bring digital images into the physical world. The brand aligns with values of preserving memories and celebrating life's moments through tangible keepsakes. The brand positions itself as a modern way to value memories, offering physical products in an increasingly digital world. # Product The ad features Artifact Uprising photo books that are designed to preserve memories. Each photo book features high-quality images and a clean, modern design. The books come in various sizes, cover colors, and feature different destinations, like Greece, Portugal, and Italy. The covers are a two-tone design, with the left side featuring the destination title. The products are presented as physical reminders of treasured experiences and moments. The images show a range of locations, offering versatility in theme. # Visual style The ad has a clean and polished aesthetic, with a marble background and natural lighting. The editing style is simple and the shots are static, allowing the viewer to focus on the product. The production quality is high-end, giving the ad a professional feel. The pacing is consistent, with a slow rhythm that matches the calm background music. # Hooks Spoken: 00:00–00:10: Because my love is mine, all mine. I love my, my, mine. Nothing in the world is mine, all mine. Text overlay: 00:00–00:10: Photo book haul 🥺 (Caption box) Visual: 00:00–00:01: The shot starts with a top-down, medium shot of a stack of photo books on a marble table. Two hands hold the books upright. A potted plant and a clear glass object are in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the problem of digital photos being lost or forgotten on devices by providing a physical product that preserves these memories. # Value propositions - Transform your digital photos into beautifully designed, tangible products - High-quality images and modern design provide a lasting reminder of special moments # Benefits - Preserves memories - Tangible reminders of treasured experiences - Beautifully designed keepsakes # Features - Physical photo books - Two-tone cover design - Various sizes and cover colors - Destination-themed covers # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer showcasing their personal photo book haul. # Storyline - 00:00–00:00 The video starts with a stack of Artifact Uprising photo books on a marble table, with a plant and other decorative items in the background. - 00:01–00:08 The person shows the front cover of each Artifact Uprising photo book, displaying the destination on the cover. - 00:09–00:10 The person restacks the books back together.

# Ad summary A woman unpacks and reviews a series of photo books documenting travel experiences. She admires the quality and design, highlighting how the books allow her to cherish memories. # Brand positioning Artifact Uprising is positioned as a brand focused on preserving memories through high-quality, tangible photo products. The brand aligns with a lifestyle that values aesthetics and the importance of documenting and cherishing personal experiences. The brand aims to occupy the space of premium memory keeping, pushing against the norm of digital-only photo storage by offering beautifully crafted, physical products. The brand's positioning is both functional (providing a way to preserve memories) and emotional (evoking feelings of nostalgia and connection). # Product The product being advertised is a series of Artifact Uprising photo books, specifically showcasing the London travel book. These books are designed to document and preserve travel memories. The ad highlights the books' aesthetic design, high-quality materials, and the ability to relive experiences through physical photos. The use cases include documenting travel adventures and creating tangible keepsakes. The books are presented as a way to avoid letting memories fade into digital oblivion. The ad shows different books with varying cover colors, indicating a series or collection. # Visual style The ad has a polished, UGC feel with natural lighting. The editing style is simple with static shots and smooth transitions. The pacing is consistent with a moderate BPM. # Hooks Spoken: 00:04–00:08 Female 1: [Enthusiastically] Ah! Text overlay: 00:00–00:03 POV: your 2026 agenda is documenting more of this ✨✈️ (Caption) Visual: 00:00–00:03 A woman with long blonde hair is standing at a white marbled countertop. She is wearing a light-colored long sleeve shirt and jeans. She is opening a cardboard package, and inside are photo books. The camera is stationary, at eye-level. # Funnel stage Top of funnel (Awareness) # Pain points Memories fading into digital oblivion. # Value propositions - Preserve memories with high-quality photo products. # Benefits - Ability to relive experiences through physical photos - Preserve memories - Avoid letting memories fade into digital oblivion # Features - Aesthetic Design - High-quality materials # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer who is unboxing and reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman unpacking Artifact Uprising photo books from a box. - 00:03–00:08 00:03–00:08 She opens a blue "London" book, flipping through the pages and admiring the photos. - 00:08–00:12 00:08–00:12 The camera zooms in as she flips through more pages. - 00:12–00:14 00:12–00:14 The ad shows a close up of the book before a hand places it on a stack with other color variations.

# Ad summary This ad showcases personalized photo books filled with memories of people and places. A voiceover emphasizes that the most beautiful things in life are not merely objects, but rather the people, places, feelings, and moments captured within these photo books. The visual presentation and calming audio evoke a sense of nostalgia and appreciation for cherished memories. # Brand positioning This brand aims to occupy a space in the consumer's mind as a provider of personalized, high-quality memory keepsakes. The brand aligns with values of cherishing personal connections, experiences, and preserving important life moments. It pushes against the norm of purely digital photos by offering a tangible and curated way to display memories. The brand positioning is emotional, focusing on capturing and reliving feelings and moments rather than functional aspects. # Product The product being advertised is a personalized photo book that allows users to create a physical collection of their memories. These books can feature photos of people, places, and significant life events, functioning as curated memory keepsakes. Each book has a minimalist design with a simple cover, featuring the year and a representative photo. The unique selling point is the ability to transform digital photos into a tangible, high-quality product, preserving memories in a physical format. The ad implies these books are suitable for preserving special moments and sharing them with loved ones. The ad highlights the emotional value of reliving feelings, moments, smiles, and laughter through these curated collections. # Visual style The ad has a polished, clean aesthetic with natural lighting, creating a warm and inviting feel. The editing style features smooth transitions between shots, and the pacing is slow and deliberate, allowing the viewer to focus on each image and the accompanying voiceover. The visuals and audio are synchronized to create an emotional connection with the viewer. # Hooks Spoken: But the most beautiful things in life / are not just "things" Text overlay: 00:00–00:02 / the most beautiful things in life / are not just “things” Visual: 00:00–00:01: A top-down shot shows a pair of hands placing a red photo book on a light-colored table. The book has a photo of a child on a beach and the text "2023: A year of memories" on the cover. The background includes a woven rug, a vase with eucalyptus branches, and a lit candle, creating a cozy and inviting atmosphere. / 00:01–00:02: The hands place a blue photo book on top of the red one. The blue book features a photo of the Elizabeth Tower in London and the word "LONDON" on the spine. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration addressed is the ephemeral nature of digital photos and the lack of tangible connection to cherished memories. # Value propositions - Transform your digital photos into a physical keepsake - Capture and relive precious moments with personalized photo books # Benefits - Preserve cherished memories in a tangible format - Relive feelings, moments, smiles, and laughter - Create a curated collection of important life events # Features - Personalized photo books - High-quality physical keepsakes - Customizable covers with photos and text # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its emotional value through a voiceover and visual presentation. # Storyline - 00:00–00:02 The ad opens with hands placing a red photo book on a table, suggesting the theme that not all beautiful things in life are material objects. - 00:02–00:05 The hands then stack several photo books on top of each other, visually emphasizing the theme that beautiful things are the people and places in our lives. - 00:05–00:07 The stacking continues, highlighting that the books are full of memories and pictures. - 00:07–00:10 The books continue to stack, further emphasizing the theme that beautiful things are feelings and moments. - 00:10–00:16 The final books are placed to emphasize the feeling that beautiful things are smiles and laughter.

# Ad summary This ad promotes Popsa, an app that allows users to easily create photo books from their phone. The ad highlights the ease of use and professional-looking results, emphasizing that no design skills are needed. It features a New Year Sale offer of 20% off photo books and includes a call to action to download the app. # Brand positioning Popsa is presented as a user-friendly solution for creating professional-quality photo books directly from your phone. The brand positions itself as simplifying the photo book creation process, eliminating the need for design skills and making it accessible to everyone. Popsa aligns with a lifestyle that values preserving memories in a tangible, high-quality format, while pushing against the norm of leaving photos unorganized on digital devices. The brand positioning is both functional (easy to use, professional results) and emotional (preserving memories, creating keepsakes). # Product Popsa is a mobile app that allows users to create photo books from photos stored on their phones. The app designs, crops, and captions the book for the user, eliminating the need for design skills. It is designed for anyone who wants to create a photo book easily and quickly. The app's USP is its ease of use and ability to produce professional-looking photo books without requiring any design expertise. The ad shows the app being used to create baby photo books, suggesting it's ideal for parents. The ad addresses the purchase barrier of time and design skills by highlighting how quickly and easily a photo book can be created using the app. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The ad uses natural lighting and soft textures to create a warm and inviting tone. # Hooks Spoken: 00:00–00:02 Do you have thousands of baby photos on your phone? Text overlay: 00:00–00:02 Do you have 1000s of baby photos on your phone? / 00:00–00:02 20% off Photo Books / 00:00–00:02 NEW YEAR SALE Visual: 00:00–00:02 A top-down shot shows a pair of hands opening a blue photo book titled "Noah's baby book" on a wooden table. The book is filled with baby photos. A small wooden toy train sits in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Having thousands of baby photos on your phone but no time to do anything with them. # Value propositions - Turn thousands of baby photos on your phone into photo books in minutes - Create a professional-looking photo book without any design skills # Benefits - Turn them into Photobooks in minutes - Easiest way to create a photobook - Print your photos like a professional # Features - App designs, crops and captions your book for you # Call to action Download Popsa # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who is using the app and showcasing the final product. - Brand 20% – The brand's official voice is used to state product claims and provide a call to action. # Storyline - 00:00–00:02 The ad opens with a question about having thousands of baby photos on your phone, immediately engaging parents who likely have this problem. - 00:02–00:04 The ad continues by asking if you have no time to do anything with them, highlighting the common problem of having many photos but no time to organize them. - 00:04–00:07 The ad introduces Popsa as the solution, stating that you can use Popsa to turn them into photo books in minutes. - 00:07–00:09 The ad emphasizes that Popsa is the easiest way to create a photo book, positioning it as a simple and accessible solution. - 00:10–00:12 The ad highlights that you don't need to worry about any design skills, addressing a common barrier to creating photo books. - 00:12–00:14 The ad explains that the Popsa app does it all for you, reinforcing the ease of use. - 00:15–00:17 The ad shows how easy it is to select your photos, demonstrating the app's user-friendly interface. - 00:17–00:19 The ad states that Popsa designs, crops, and captions your book for you, further emphasizing the app's convenience. - 00:20–00:23 The ad concludes by saying it's never been easier to print your photos like a professional, highlighting the quality of the final product. - 00:23–00:28 The ad ends with a call to action to download Popsa and get 20% off your first order, incentivizing immediate action.

# Ad summary The ad showcases a woman displaying several printed photo albums and photo books from Artifact Uprising. The voiceover highlights how Artifact Uprising helps to preserve memories by taking photos off your phone and putting them into tangible photo albums and photo books. # Brand positioning Artifact Uprising is presented as a brand that helps customers preserve their memories by transforming digital photos into tangible photo albums and books. The brand is positioned as a solution to the problem of photos getting lost on phones and ensures that memories are kept safe. The brand’s tone is nostalgic and sentimental, aligning with the value of preserving personal memories. # Product The featured product is Artifact Uprising's range of photo albums and photo books, which are designed to help customers preserve their memories by taking photos off their phones and turning them into tangible keepsakes. The ad showcases several different books, including: Honeymoon, Hiking, California, The Story of Us (30 years of love), and Mr & Mrs. Each book is a physical photo album that can be customized with personal photos. The books appear high-quality, modern, and aesthetically pleasing, suggesting that they are designed to be displayed and enjoyed. # Visual style The ad has a clean, polished aesthetic with natural lighting and neutral color tones. The editing style is smooth with static shots. The overall production quality feels like a hybrid between UGC and a polished commercial, which lends a personal yet professional feel. The pacing is consistent, creating a relaxed viewing experience. The visual motifs include close-ups of the photo albums to highlight the product and the emotional value of preserving memories. # Hooks Spoken: Artifact Uprising is here to help preserve your memories, by taking the photos off your phone. Text overlay: almost forgot this was the whole point Visual: 00:00–00:01: The camera focuses on a woman's hands holding a green photo album labeled "Honeymoon." The background includes a white furry stool, part of a tan armchair, and a gold-legged table with a white seashell on top. The lighting is soft and natural. / 00:01–00:02: The woman adds another green album labeled "Hiking" on top of the "Honeymoon" album. / 00:02–00:03: The woman adds a blue album labeled "California" on top of the stack. The albums are displayed on the white furry stool, with soft lighting and neutral tones. / 00:03–00:04: The woman adds another green album labeled "The Story of Us" to the stack. The albums now form a pile on the stool, with a consistent aesthetic. / 00:04–00:05: The woman adds a black album labeled "MR & MRS" to the top of the stack. The stack of albums is now complete, with a cohesive and pleasing visual arrangement. / 00:05–00:06: Close up of the stack of photo albums, then pans up to a woman who is looking at the camera. / 00:06–00:07: The woman begins to talk. / 00:07–00:10: View of the woman holding the stack of photo albums. # Funnel stage Top of funnel (Awareness) # Pain points Photos getting lost on your phone is presented as the central frustration. "Artifact Uprising is here to help preserve your memories, by taking the photos off your phone." # Value propositions - Preserve memories with tangible photo albums and photo books: This connects the product’s format to the core value of keeping memories safe and accessible. # Benefits - Helps to preserve your memories - Takes photos off your phone # Features - Tangible photo albums and photo books - Customizable with personal photos # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who appreciates the value of preserving memories through physical photo albums, giving a personal and relatable feel. # Storyline - 00:00–00:05 The ad starts with the presenter holding photo albums. - 00:05–00:10 The presenter reveals that Artifact Uprising helps to preserve your memories by taking the photos off your phone.

# Ad summary This ad promotes Popsa, an app that allows users to easily create photo books. The ad features a woman who describes herself as a 'photo hoarder' with over 23,000 photos on her phone. She explains that she never did anything with her photos until she discovered Popsa. She highlights the app's ease of use, noting that she only had to pick the photos, and the app did the whole layout for her. The ad ends with a call to action to try Popsa and an offer for 20% off the first order. # Brand positioning Popsa is presented as a user-friendly solution for individuals overwhelmed by digital photos. The brand aims to occupy the space of effortless photo organization and tangible memory creation. It aligns with values of simplicity and convenience, contrasting with the norm of complex, time-consuming photo album creation. The brand positioning is functional, emphasizing the ease and speed of creating photo books. # Product Popsa is an app that allows users to easily create photo books from their phone's photos. The app is designed for people who have a large number of photos on their phone but haven't done anything with them. The app's USP is its ease of use, as it automatically handles the layout of the photo book after the user selects the photos. The ad addresses the purchase barrier of time and effort by highlighting how the app saves time and makes the process simple. The ad shows a physical photo book with a teal cover and a photo of a couple on the beach on the cover. The inside pages feature a variety of photos, including portraits, landscapes, and group shots. # Visual style The ad has a polished, UGC-style aesthetic. The editing style includes quick cuts and split screens. The production quality is a hybrid of UGC and commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:01 [Gasps] I have Text overlay: 00:00–00:01 Confessions of a photo hoarder... Visual: 00:00–00:01 A woman with long blonde hair, wearing a beige sweater, is centered in the frame, holding a phone with a green case. She is indoors, in a bright, modern kitchen with white walls and black cabinets. She looks surprised and is speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having a large number of digital photos on your phone that you never do anything with. "23,465 photos on my phone! The worst thing is, I never did anything with them." # Value propositions - The app's ease of use, as it automatically handles the layout of the photo book after the user selects the photos. - The professional-looking results, making it seem like you spent hours creating the photo book. # Benefits - It's just so easy. - It actually looks like you spent hours making them. # Features - App does the whole layout # Call to action Give Popsa a try. # Point of view - Customer 80% – The majority of the video is told from the perspective of a woman who is presented as a customer of the brand, sharing her personal experience with the product. - Brand 20% – The end screen with the logo, call to action, and offer is presented from the official voice of the brand. # Storyline - 00:00–00:08 00:00–00:08 The ad begins with a woman looking at her phone and exclaiming that she has 23,465 photos on her phone. This is intended to grab the viewer's attention and introduce the problem of having too many digital photos. The perspective is from the woman's point of view, as she is speaking directly to the camera in a casual tone. - 00:08–00:12 00:08–00:12 The woman states that the worst thing is that she never did anything with them. This reinforces the problem and sets up the solution. The perspective is still from the woman's point of view, and the tone is slightly regretful. - 00:12–00:13 00:12–00:13 The woman smiles and says she discovered Popsa. This introduces the solution to the problem. The perspective shifts to a wider shot of the woman holding a Popsa photo book, creating a sense of discovery and excitement. - 00:13–00:14 00:13–00:14 The woman states that it's just so easy. This highlights the key benefit of the product. The perspective shifts to a close-up of the photo book being flipped through, showcasing the quality and layout. - 00:15–00:19 00:15–00:19 The woman explains that all she did was pick the photos, and then the app did the whole layout for her. This further emphasizes the ease of use. The perspective alternates between the woman speaking and a screen recording of the app being used, providing a visual demonstration of the process. - 00:19–00:22 00:19–00:22 The woman states that it actually looks like you spent hours making them. This highlights the value proposition of the product. The perspective shifts back to the photo book being flipped through, showcasing the professional-looking layout. - 00:22–00:23 00:22–00:23 The woman encourages viewers to give Popsa a try. This is a direct call to action. The perspective returns to the woman holding the photo book, creating a sense of personal recommendation. - 00:24–00:26 00:24–00:26 The ad ends with a screen displaying the Popsa logo, a call to action to create yours today, and an offer for 20% off the first order. This reinforces the brand and provides a clear incentive to purchase. The perspective is from the brand's point of view, with a clean and professional visual style.

# Ad summary This ad promotes Popsa, a service that allows users to create photobooks. The ad features a woman showing off her Popsa photobook, highlighting its quality and how it helps her remember her best moments. She encourages viewers to download the Popsa app and create their own yearly photobook. # Brand positioning Popsa is presented as a modern and convenient solution for preserving memories through photobooks. The brand emphasizes ease of use and high-quality results, positioning itself as a way to transform digital photos into tangible keepsakes. Popsa aligns with a lifestyle that values capturing and cherishing personal moments, offering a functional and emotional connection to its users. The brand pushes against the norm of digital photo storage by providing a physical, curated alternative. # Product Popsa is a service that allows users to create personalized photobooks from their digital photos. The product is designed for anyone who wants to preserve and display their memories in a tangible format. The photobooks feature high-quality printing and a customizable layout, allowing users to create a unique keepsake. The ad highlights the photobook as a way to recap and cherish the best moments of the year. Popsa addresses the barrier of digital photo overload by offering a curated, physical alternative that is easy to create and enjoy. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high, giving it a commercial appearance while maintaining a personal touch. The pacing is consistent, with quick cuts between shots to keep the viewer engaged. # Hooks Spoken: I wanted to find the best way to look back at my highlights. Text overlay: Needed a way to see my highlights properly Visual: 00:00–00:01: A hand places a stack of four square photobooks on a small round table covered with a white textured cloth. The books have different colored covers (orange, green, blue, and gray) and each features a photo on the cover. The background includes a wooden floor and a patterned rug. # Funnel stage Consideration # Pain points The pain point is the difficulty in organizing and cherishing digital photos, leading to memories being forgotten or lost in the digital clutter. The ad addresses this by offering a tangible photobook as a solution: "Needed a way to see my highlights properly." # Value propositions - The photobook provides a tangible and curated way to cherish your best moments. - Popsa offers a convenient solution to transform digital photos into a high-quality keepsake. # Benefits - Preserves and displays memories - Recaps the best moments of the year - Easy to create and enjoy # Features - High-quality printing - Customizable layout - Tangible format # Call to action Download Popsa and make yours now. # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer sharing her experience with the product. # Storyline - 00:00–00:03 The ad begins with a woman showing different photobooks from previous years. - 00:00–00:03 She explains that she wanted to find the best way to look back at her highlights. - 00:03–00:06 She reveals that she used Popsa to make a photobook. - 00:06–00:09 She shows the inside of the photobook, calling it a perfect recap of her best moments. - 00:09–00:13 She encourages viewers to download Popsa and make their own yearly photobook. - 00:13–00:15 The ad ends with a screen displaying the Popsa logo and a call to action to create your own photobook today, along with a 20% off offer for the first order.

# Ad summary A woman shares that she is addicted to making photo books with Popsa. She says that she couldn't believe how easy it was to make photo books with the app. She says that all she has to do is pick the photos and the app does the whole layout for you, including the colors and captions. She says that she has tried other apps, but Popsa is by far the easiest. She says that as someone who takes millions of photos, it has become her new tradition to sit down and make a photo book of all the highlights from the last 12 months. She encourages viewers to give Popsa a try. # Brand positioning Popsa is presented as a user-friendly app that simplifies the process of creating photo books. The brand aims to occupy the space of effortless memory preservation, positioning itself as the easiest option for creating personalized photo albums. The brand aligns with values of convenience and tradition, promoting a lifestyle where capturing and cherishing memories is made simple. Popsa pushes against the norm of complicated photo book creation processes, offering a functional solution that prioritizes simplicity and ease of use. # Product Popsa is an app that allows users to easily create photo books. The app is designed for anyone who wants to preserve their memories in a tangible format. The app does the whole layout for you, including the colors and captions. The app is presented as the easiest option for creating personalized photo albums. The app is for people who take millions of photos and want to make a photo book of all the highlights from the last 12 months. The ad addresses the purchase barrier of complicated photo book creation processes, offering a functional solution that prioritizes simplicity and ease of use. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style is simple with static shots and smooth transitions. The production quality is high-end, which supports the intended tone of trustworthiness and reliability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 [Enthusiastic] Guys, I have a confession to make... Text overlay: 00:00–00:02 I have a confession to make... Visual: 00:00–00:01 The shot is a medium close-up of a woman in a kitchen. The woman has long blonde hair and is wearing a beige sweater. She is smiling and looking directly at the camera. She is holding a small microphone in her hand. There is a blue mug on the counter in front of her. The background is a white wall with a black and white patterned backsplash. There are black cabinets in the background. # Funnel stage Consideration # Pain points The ad implies that creating photo books can be a complicated and time-consuming process. The woman says, "And actually, I couldn't believe how easy it was," suggesting that she had previously struggled with other photo book creation methods. # Value propositions - The app does the whole layout for you, including the colors and captions, saving you time and effort. - Popsa is by far the easiest app to use, making it perfect for anyone who wants to create beautiful photo books without any hassle. # Benefits - Easy to use - Saves time - Creates beautiful photo books # Features - App does the whole layout for you - Includes colors and captions # Call to action Give Popsa a try. # Social proof - "And actually, I couldn't believe how easy it was" – Female 1 (Customer) - "And I've tried other apps, but honestly, Popsa is by far the easiest" – Female 1 (Customer) - "And as someone who literally takes millions of photos, it's now become my new tradition to sit down and make a photo book of all the highlights from the last 12 months" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience with the Popsa app. # Storyline - 00:00–00:01 00:00–00:01 The video begins with a woman standing in a kitchen, smiling at the camera. She says, "Guys, I have a confession to make..." The message is to grab the viewer's attention with a personal announcement. The perspective is from the woman, who is speaking directly to the audience in a casual, friendly tone. The tone is lighthearted and inviting. - 00:01–00:04 00:01–00:04 The woman holds up a stack of photo books and says, "I'm addicted to making photo books." The message is to reveal the woman's passion for creating photo books. The perspective is from the woman, who is sharing her personal hobby with the audience in an enthusiastic tone. The tone is playful and engaging. - 00:04–00:08 00:04–00:08 The woman holds up the stack of photo books and says, "This whole stack, they're photo books that I made with Popsa." The message is to introduce Popsa as the brand behind the photo books. The perspective is from the woman, who is endorsing Popsa as the brand she uses to create her photo books in a positive tone. The tone is informative and appreciative. - 00:08–00:11 00:08–00:11 The woman holds up a photo book and says, "And actually, I couldn't believe how easy it was." The message is to highlight the ease of use of the Popsa app. The perspective is from the woman, who is expressing her surprise and satisfaction with the app in a sincere tone. The tone is genuine and persuasive. - 00:11–00:16 00:11–00:16 The woman holds up a photo book and says, "All I do is I just pick the photos and then the app does the whole layout for you." The message is to explain the simple process of using the Popsa app. The perspective is from the woman, who is demonstrating the app's functionality in a clear and concise tone. The tone is practical and helpful. - 00:16–00:19 00:16–00:19 The woman holds up a photo book and says, "I'm talking like the colors, the captions, everything." The message is to emphasize the comprehensive features of the Popsa app. The perspective is from the woman, who is highlighting the app's attention to detail in an appreciative tone. The tone is enthusiastic and convincing. - 00:20–00:23 00:20–00:23 The woman holds up a photo book and says, "And I've tried other apps, but honestly, Popsa is by far the easiest." The message is to position Popsa as the superior choice compared to other photo book apps. The perspective is from the woman, who is sharing her personal experience and preference in a confident tone. The tone is honest and persuasive. - 00:24–00:33 00:24–00:33 The woman holds up a photo book and says, "And as someone who literally takes millions of photos, it's now become my new tradition to sit down and make a photo book of all the highlights from the last 12 months." The message is to establish the woman's credibility as a photo enthusiast and to promote the idea of creating annual photo books. The perspective is from the woman, who is sharing her personal tradition and endorsing Popsa as the perfect tool for it in a heartfelt tone. The tone is sincere and inspiring. - 00:33–00:34 00:33–00:34 The woman holds up a photo book and says, "Popsa, give Popsa a try." The message is to encourage viewers to try the Popsa app. The perspective is from the woman, who is directly addressing the audience with a call to action in a friendly tone. The tone is inviting and encouraging.

# Ad summary A woman in her kitchen talks about her favorite end-of-year tradition: making a photo album for her husband. She says it used to take a long time, but now she uses the Popsa app, which makes it easy to create a photo album in one sitting. She shows the app interface and a finished photo album, and says she has a vision of her children looking at the albums when they come home from college. # Brand positioning Popsa is presented as a user-friendly app that simplifies the process of creating photo albums. The brand aims to occupy the space of convenience and efficiency in the photo album market, contrasting with the traditional, time-consuming methods of creating photo albums. The brand aligns with a lifestyle that values memories and traditions but seeks to streamline the process of preserving them. Popsa pushes against the norm of lengthy photo album creation, offering a functional solution for busy individuals who want to create personalized gifts or keepsakes. The brand positioning is functional, emphasizing the simplicity and speed of the app. # Product Popsa is an app that allows users to quickly and easily create photo albums from the photos on their phones. The app is for anyone who wants to create a personalized photo album but is deterred by the time and effort traditionally required. The app allows users to go through the photos on their phone and add them to the book so quickly. The ad addresses the purchase barrier of time commitment by highlighting how quickly a photo album can be made using the app. The ad tells the viewer that Popsa is worth trying because it makes creating photo albums easy and fast. # Visual style The ad has a casual, UGC feel with natural lighting and a static camera. The editing style is simple, with cuts between shots of the woman speaking and close-ups of the photo album and app interface. The production quality is polished but not overly produced, which supports the intended tone of a relatable customer testimonial. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio and visual elements are synced, with cuts and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:07 A job I take quite seriously in our family is I plan the traditions and the rituals. I love this stuff. It adds like a cozy nostalgia to life. Text overlay: 00:00–00:03 my favorite end-of-year tradition / 00:00–00:01 A job I take quite / 00:01–00:02 seriously in our family / 00:02–00:03 I plan the traditions / 00:03–00:03 and the rituals. / 00:04–00:06 I love this stuff! / 00:05–00:07 It adds like a / 00:06–00:07 nostalgia to life. Visual: 00:00–00:07 A woman with long brown hair, wearing a light blue sweater, stands in a kitchen. She is centered in the frame and speaks directly to the camera, gesturing with her hands. The background includes light-colored cabinets, a black accent wall, and hanging light fixtures. The camera is stationary and the lighting is natural. # Funnel stage Middle of funnel (Consideration) # Pain points Creating photo albums can take so long because you're going through a year's worth of photos. # Value propositions - The Popsa app makes it easy to create photo albums, adding a cozy nostalgia to life. - The Popsa app makes it easy to create photo albums, so you have no excuse anymore. # Benefits - Adds like a cozy nostalgia to life - Makes it so easy # Features - App to create photo albums - Quickly go through photos on your phone - Add them to the book so quickly # Call to action None used. # Social proof - "I made this in one sitting. Truly I've never made a photo album so fast." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:07 00:00–00:07 The woman introduces her favorite end-of-year tradition: planning the traditions and rituals. She says she loves this stuff and it adds a cozy nostalgia to life. The message is that traditions are important and add value to life. This is told from the woman's perspective, with a casual and enthusiastic tone. - 00:07–00:15 00:07–00:15 She says that a tradition she's been doing since she and her husband got married nine years ago is making an annual photo album for him for Christmas. The message is that this tradition has been a long-standing part of her life. This is told from the woman's perspective, with a nostalgic and sentimental tone. - 00:15–00:21 00:15–00:21 She says that if you've done this job before, you know that it can take so long because you're going through a year's worth of photos. The message is that creating photo albums can be a time-consuming task. This is told from the woman's perspective, with a relatable and understanding tone. - 00:22–00:26 00:22–00:26 She says that this year, she did it so fast and wondered why she hadn't tried this before. The message is that she found a faster way to create photo albums. This is told from the woman's perspective, with a surprised and excited tone. - 00:27–00:36 00:27–00:36 She introduces the brand Popsa and says that there is an app where you can go through the photos on your phone so quickly and add them to the book. She says she made this in one sitting and has never made a photo album so fast. The message is that Popsa makes creating photo albums easy and fast. This is told from the woman's perspective, with an enthusiastic and persuasive tone. - 00:37–00:46 00:37–00:46 She says she has a vision of her children coming home from college one day and pulling out the stack of photo albums and looking at them together. She says that's what she does when she goes home to her parents' house. The message is that photo albums are a way to preserve memories and connect with family. This is told from the woman's perspective, with a sentimental and nostalgic tone. - 00:47–00:54 00:47–00:54 She says she worries that now that everything's online, we're not going to print out photos as much, but you have to do it. The message is that it's important to print out photos and create physical memories. This is told from the woman's perspective, with a concerned and encouraging tone. - 00:54–00:59 00:54–00:59 She says she knows you put off the project because it sounds like it's going to take forever, but the app makes it so easy. She says you have no excuse anymore. The message is that Popsa removes the barriers to creating photo albums. This is told from the woman's perspective, with a persuasive and encouraging tone.

# Ad summary This ad promotes Popsa, an app that allows users to easily turn their travel photos into beautifully designed photo books. The ad features a woman showing off several photo books she made using the app, emphasizing how easy and quick it is to create them. # Brand positioning Popsa is presented as a user-friendly and efficient solution for creating personalized photo books. The brand aims to occupy the space of accessible and effortless photo book creation, emphasizing simplicity and convenience. Popsa aligns with the values of preserving memories and celebrating travel experiences. The brand pushes against the norm of complicated or time-consuming photo book creation processes, positioning itself as a quick and easy alternative. The brand positioning is both functional (simplicity, efficiency) and emotional (preserving memories, celebrating travel). # Product Popsa is an app that allows users to turn their travel photos into beautifully designed photo books. The app does all the work for the user, creating photo books in minutes. The product is for anyone who wants to preserve their travel memories in a tangible and visually appealing way. The ad highlights the ease and speed of creating photo books with Popsa, addressing the purchase barrier of time and effort typically associated with photo book creation. The ad emphasizes that users can now make one after every trip they go on. # Visual style The ad has a clean and modern aesthetic with bright, natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad, with a moderate tempo. # Hooks Spoken: 00:00–00:05 Popsa is by far the easiest way to turn your travel photos into photo books. Text overlay: 00:00–00:05 Photo Books / 00:00–00:05 I made this year / 00:00–00:01 Popsa is by far / 00:01–00:02 the easiest way / 00:02–00:04 to turn your / 00:02–00:04 travel photos / 00:04–00:05 into Photo Books Visual: 00:00–00:01 Overhead shot of a small, square photo book with a red cover featuring a landscape image of Japan. The book sits on a round, light green table. The lighting is bright and natural, with shadows cast by sunlight. / 00:01–00:02 A hand places another photo book on top of the first one. The second book has a blue cover with an image of the Amalfi Coast. / 00:02–00:04 The hand adjusts the stack of books. / 00:04–00:05 The hand places another photo book on the stack. This one has a red cover with an image of Portugal. # Funnel stage Consideration # Pain points The ad addresses the pain point of time-consuming and complicated photo book creation processes. The ad implies that creating photo books can be a hassle, requiring significant effort and time. This is signaled by the line: "Popsa is by far the easiest way to turn your travel photos into photo books." # Value propositions - Easy and quick photo book creation: "Popsa is by far the easiest way to turn your travel photos into photo books." - Effortless design: "The app does all the work for you." - Time-saving: "Creating beautifully designed photo books like these in minutes." # Benefits - Easiest way to turn travel photos into photo books - App does all the work for you - Creates photo books in minutes # Features - App that turns travel photos into photo books - Beautifully designed photo books # Call to action Start building your collection today. # Social proof - "Now I make one after every trip I go on." – Female 1 (Customer) # Point of view - Customer 25% – The customer POV is communicated through the voiceover stating she makes a photo book after every trip. - Brand 75% – The brand POV is communicated through the voiceover highlighting the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with a shot of a photo book on a green table. - 00:01–00:05 00:01–00:05 A hand places a stack of photo books on the table. The voiceover states that Popsa is the easiest way to turn travel photos into photo books. This is from the brand's perspective, highlighting the product's key benefit. - 00:05–00:07 00:05–00:07 The hand places another photo book on the stack, and the voiceover says that the app does all the work for you. This continues to emphasize the ease of use from the brand's perspective. - 00:08–00:12 00:08–00:12 The hand places another photo book on the stack, and the voiceover states that it creates beautifully designed photo books like these in minutes. This reinforces the product's aesthetic appeal and speed, from the brand's perspective. - 00:13–00:16 00:13–00:16 The hand places another photo book on the stack, and the voiceover says that now she makes one after every trip she goes on. This is from the customer's perspective, showing how the product has changed her behavior. - 00:17–00:19 00:17–00:19 The hand places another photo book on the stack, and the voiceover encourages viewers to start building their collection today. This is a call to action from the brand's perspective.

# Ad summary This ad promotes the Popsa app, which allows users to easily create photo books from their phone photos. The ad highlights the app's ability to design, crop, and caption the book automatically, making it simple for anyone to create professional-looking photo books. # Brand positioning Popsa is presented as a user-friendly app that democratizes professional photo book creation. The brand aims to occupy the space of accessible design and effortless personalization, empowering users to transform their digital photos into tangible keepsakes without needing design skills. Popsa aligns with values of simplicity, convenience, and confidence, pushing against the norm of complex design software or expensive professional services. The brand positioning is both functional (easy photo book creation) and emotional (giving users confidence to create something great). # Product Popsa is an app that allows users to create photo books from the photos on their phones. The app designs, crops, and captions the book for the user, eliminating the need for design skills. It is for anyone who wants to print their photos like a professional. The app gives millions of people the confidence to create something that looks great. The USP is its ease of use and professional results. The ad shows the user selecting photos from their phone and the app automatically creating a photo book. The ad addresses the purchase barrier of needing design skills by stating that the Popsa app does it all for you. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high-end, supporting the intended tone of ease and professionalism. The pacing is consistent with quick cuts, timed to the voiceover lines. # Hooks Spoken: Female 1: What do you do with the photos on your phone? Text overlay: What do you do with the photos on your phone? Visual: 00:00–00:02: A woman's hands open a photo book on a wooden table outside. The cover of the book has a family photo on it. The background is a blurred outdoor setting with a white chair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing what to do with the photos on your phone. The opening question, "What do you do with the photos on your phone?" signals this frustration. # Value propositions - Turn your photos into photo books in minutes, saving time and effort. - No design skills needed, making it easy for anyone to create a professional-looking photo book. - Print your photos like a professional, achieving high-quality results without professional services. # Benefits - Turn them into Photobooks in minutes - You don't need to worry about any design skills - Print your photos like a professional # Features - Designs, crops and captions your book for you # Call to action Create yours today # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a question about what people do with the photos on their phone, setting up the problem that the product solves. - 00:02–00:05 The ad introduces Popsa as a solution, stating that it can turn photos into photo books in minutes, offering a quick and easy solution. - 00:06–00:11 The ad addresses the concern about design skills, stating that you don't need to worry about any design skills because the Popsa app does it all for you, reassuring potential users. - 00:12–00:16 The ad emphasizes the confidence that Popsa gives to millions of people to create something that looks great, highlighting the emotional benefit of using the app. - 00:16–00:21 The ad demonstrates how easy it is to use the app, showing the user selecting photos and the app automatically designing, cropping, and captioning the book, reinforcing the simplicity of the product. - 00:21–00:26 The ad concludes by stating that it's never been easier to print your photos like a professional and that it's so simple it feels like cheating, summarizing the key benefits and ease of use.

# Ad summary This ad promotes Popsa, an app that allows users to create photo books in minutes. The ad features a woman who used the app to create a photo book of her family's trip to Disney World. She highlights the app's ease of use and the ability to create a perfect layout automatically. The ad encourages viewers to try Popsa for themselves and see what they can create, and offers 20% off the first order. # Brand positioning Popsa is presented as a user-friendly app that helps customers preserve their memories in a tangible and beautiful way. The brand aims to occupy the space of easy and accessible photo book creation, contrasting with the idea that creating photo books is a time-consuming or complicated process. Popsa aligns with values of family, memories, and convenience, promoting a lifestyle where special moments are cherished and easily accessible. The brand pushes against the norm of letting photos get lost on camera rolls, positioning itself as a solution to this problem. The brand positioning is both functional (easy, quick photo book creation) and emotional (preserving memories, family bonding). # Product Popsa is an app that allows users to create photo books quickly and easily. The app is for anyone who wants to preserve their photos in a tangible format, particularly families with vacation photos. Users can create a photo book in 5 minutes by selecting photos from their phone, and Popsa automatically creates the perfect layout. The app addresses the pain point of family photos getting lost on camera rolls, offering a solution to keep magical memories safe forever in a beautiful photo book that can be looked back on together as a family. The ad highlights the ease of use and the automatic layout feature as key selling points. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is quick cuts, with smooth transitions between shots. The production quality is high-end, giving the ad a clean and professional look. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 What do you do with the thousands of vacation photos on your phone? Text overlay: 00:00–00:02 What do you do with the 1000s of vacation photos on your phone? Visual: 00:00–00:01 Two young girls, both white, with blonde hair, wearing matching Minnie Mouse ears, stand next to a costumed Minnie Mouse character. The girls are smiling and looking up at Minnie Mouse. The background shows a blurred outdoor setting, possibly a theme park. / 00:01–00:02 Two young girls, both white, with blonde hair, wearing princess dresses, stand in front of Cinderella's castle at Disney World. They are holding hands and smiling. The castle is in the background, with a clear blue sky. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that family photos get lost on your camera roll. "Don't leave those family photos to get lost on your camera roll." # Value propositions - Quick and easy photo book creation: Create a photo book in 5 minutes. - Automatic layout: Popsa creates the perfect layout automatically. - Preserve memories: Keep magical memories safe forever in a beautiful photo book. # Benefits - Turn your photos into something special - Keep magical memories safe forever - Look back on memories together as a family # Features - Create a photo book in 5 minutes - Automatically creates the perfect layout # Call to action Try it for yourself today and see what you can create # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who used the app to create a photo book. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question about what to do with thousands of vacation photos on your phone. This is intended to grab the viewer's attention by highlighting a common problem. - 00:02–00:04 00:02–00:04 A woman states that she went on the trip of a lifetime to Disney World. This provides context for the photos and memories she wants to preserve. - 00:04–00:07 00:04–00:07 The woman says she downloaded Popsa to turn her photos into something special. This introduces the product as a solution to the problem posed at the beginning of the ad. - 00:08–00:10 00:08–00:10 The woman states that you can create a photo book in 5 minutes. This highlights the product's ease of use and time-saving benefits. - 00:10–00:14 00:10–00:14 The woman says to just select your photos and Popsa creates the perfect layout automatically. This further emphasizes the product's ease of use and convenience. - 00:14–00:18 00:14–00:18 The woman says don't leave those family photos to get lost on your camera roll. This reinforces the problem the product is solving. - 00:18–00:24 00:18–00:24 The woman says to keep magical memories safe forever in a beautiful photo book that you can look back on together as a family. This highlights the emotional benefits of the product. - 00:24–00:26 00:24–00:26 The woman says to try it for yourself today and see what you can create. This is a call to action, encouraging viewers to try the product.

# Ad summary This ad promotes the Popsa app, which allows users to easily create photobooks from their phone photos. The ad highlights the app's ability to design, crop, and caption the book automatically, eliminating the need for design skills. It emphasizes the ease and speed of creating professional-looking photobooks, and offers 20% off the first order. # Brand positioning Popsa is presented as a user-friendly solution for creating professional-looking photobooks quickly and easily. The brand positions itself as a time-saving tool for busy individuals, particularly parents, who have numerous photos stored on their phones but lack the time or design skills to create physical albums. Popsa aims to occupy the space of accessible, effortless photo printing, aligning with the values of convenience and preserving memories. The brand pushes against the traditional norms of time-consuming and complicated photo album creation, offering a functional and emotional benefit of easily turning digital photos into tangible keepsakes. # Product Popsa is a mobile app that allows users to create photobooks from photos stored on their phones. The app automates the design process, cropping and captioning photos to create a professional-looking photobook in minutes. It is designed for individuals who have many photos but lack the time or design skills to create physical albums. The app eliminates the need for design skills, as it does it all for you. Users simply select their photos, and Popsa designs, crops, and captions the book. The ad addresses the purchase barrier of time and skill, highlighting the ease and speed of creating photobooks with Popsa. The product is worth trying because it offers a simple and efficient way to preserve memories in a tangible format. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional look while still feeling authentic. The pacing is consistent, with cuts timed to the voiceover lines. The overall aesthetic supports the intended tone of ease and convenience. # Hooks Spoken: 00:00–00:02 Do you have thousands of baby photos on your phone? Text overlay: 00:00–00:02 Do you have 1000s of baby photos on your phone? Visual: 00:00–00:02 A close-up shot of a pair of hands flipping through a blue photobook titled "Noah's baby book" on a wooden table. The background includes a white box, a small wooden toy car, and a blurred book. The lighting is bright and natural. The camera is stationary and overhead, focusing on the book's pages filled with baby photos. # Funnel stage Middle of funnel (Consideration) # Pain points Having thousands of baby photos on your phone but no time to do anything with them. "Do you have 1000s of baby photos on your phone? But no time to do anything with them?" # Value propositions - Turn photos into photobooks in minutes: Fast and easy creation - Easiest way to create a photobook: Simple and user-friendly - No design skills needed: Accessible to everyone - Print your photos like a professional: High-quality results # Benefits - Turn photos into photobooks in minutes - Easiest way to create a photobook - No design skills needed - Print your photos like a professional # Features - Automated design - Photo cropping - Captioning # Call to action Download Popsa # Social proof - None used. # Point of view - Customer 15% – A customer is shown using the app and smiling while holding the photobook. - Brand 85% – The voiceover and text overlays communicate the brand's message and product features. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question about having thousands of baby photos on your phone, accompanied by a shot of someone flipping through a baby photo book. This is intended to grab the viewer's attention by addressing a common problem faced by parents. The perspective is from the brand, using a direct question to engage the audience. The tone is inquisitive and relatable. - 00:02–00:04 00:02–00:04 The ad continues by asking if the viewer has no time to do anything with those photos, showing a stack of photo books. This builds on the previous question by highlighting the frustration of having many photos but no time to organize them. The perspective remains from the brand, emphasizing the problem. The tone is empathetic and understanding. - 00:04–00:07 00:04–00:07 The ad introduces Popsa as the solution, stating that it can turn photos into photobooks in minutes, showing someone flipping through a photobook. This transitions from problem to solution, presenting Popsa as the answer to the viewer's frustration. The perspective shifts to showcasing the product's benefit. The tone is optimistic and helpful. - 00:07–00:10 00:07–00:10 The ad claims that Popsa is the easiest way to create a photobook, showing various pages of a photobook. This reinforces the product's ease of use, highlighting its simplicity and convenience. The perspective is from the brand, emphasizing the product's USP. The tone is confident and reassuring. - 00:10–00:14 00:10–00:14 The ad states that you don't need to worry about any design skills, as the Popsa app does it all for you, showing a hand interacting with the app interface. This addresses a common barrier to creating photobooks, assuring viewers that no special skills are required. The perspective is from the brand, highlighting the app's automated design capabilities. The tone is encouraging and empowering. - 00:15–00:19 00:15–00:19 The ad demonstrates how to use the app, showing someone selecting photos and the app designing the book. This provides a visual demonstration of the app's functionality, showcasing its ease of use. The perspective is from a user's point of view, showing the app in action. The tone is practical and informative. - 00:19–00:23 00:19–00:23 The ad concludes by stating that it's never been easier to print your photos like a professional, showing someone flipping through a photobook and smiling. This reinforces the product's value proposition, emphasizing the professional quality of the photobooks. The perspective is from the brand, highlighting the end result. The tone is celebratory and satisfying. - 00:23–00:28 00:23–00:28 The ad ends with a call to action to download Popsa and get 20% off the first order, displaying the app store icons. This provides a clear next step for the viewer, encouraging them to try the app. The perspective is from the brand, providing a direct incentive. The tone is persuasive and urgent.

# Ad summary This ad promotes Popsa, an app that allows users to easily create photo books from their phone. The ad highlights the app's ability to design, crop, and caption books automatically, making it easy for anyone to create professional-looking photo books. # Brand positioning Popsa is presented as a user-friendly app that simplifies the process of creating professional-looking photo books. The brand aims to occupy the space of accessible creativity, empowering users to easily transform their digital photos into tangible keepsakes. Popsa aligns with values of convenience, simplicity, and confidence, suggesting that anyone can create beautiful photo books without needing design skills. The brand pushes against the norm of complex design software and time-consuming manual layouts, offering a functional and emotional solution that makes photo book creation feel effortless and even fun. # Product Popsa is an app that allows users to create photo books from their phone. The app is designed for anyone who wants to turn their digital photos into physical keepsakes without needing design skills. Popsa automatically designs, crops, and captions the book for the user, making the process simple and easy. The app gives millions of people the confidence to create something that looks great. It's never been easier to print your photos like a professional. The ad addresses the purchase barrier of needing design skills by highlighting that the Popsa app does it all for you. # Visual style The ad has a polished, clean aesthetic with bright lighting and smooth transitions. The production quality is high, giving it a commercial feel. The editing style includes quick cuts and static shots, with a consistent pacing that keeps the viewer engaged. The visuals are timed to the voiceover lines, creating a seamless audio-visual experience. # Hooks Spoken: Female 1: Got 37,462 photos on your phone? Text overlay: 00:00–00:03 Got 37,462 photos on your phone? Visual: 00:00–00:02 A stack of colorful photo books sits on a white coffee table in a bright, airy living room. A small vase with white flowers is in the background. The camera slowly zooms out to reveal more of the stack. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having a large number of photos on your phone that are not being used or enjoyed. "Got 37,462 photos on your phone?" # Value propositions - Turn your photos into photo books in minutes without needing design skills - The Popsa app designs, crops, and captions your book for you, making it easy to create professional-looking photo books # Benefits - No design skills needed - Create something that looks great - Print your photos like a professional # Features - Turn them into Photobooks in minutes - Popsa app does it all for you - Popsa designs, crops and captions your book for you # Call to action Create yours today # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a question about having a large number of photos on your phone, immediately grabbing the viewer's attention and establishing a relatable problem. - 00:02–00:05 The ad introduces Popsa as a solution to turn those photos into photo books in minutes, offering a quick and easy fix to the problem. - 00:06–00:11 The ad emphasizes that no design skills are needed, addressing a common concern and making the app more appealing to a wider audience. - 00:09–00:11 The ad highlights that the Popsa app does it all for you, reinforcing the ease of use and convenience. - 00:11–00:14 The ad shows a woman using the app on her phone, visually demonstrating how easy it is to select photos and create a photo book. - 00:14–00:16 The ad shows a close-up of the phone screen, highlighting the AR feature and the ability to create something that looks great. - 00:16–00:21 The ad shows the user selecting photos and the app automatically designing, cropping, and captioning the book, further emphasizing the app's ease of use. - 00:21–00:24 The ad states that it's never been easier to print your photos like a professional, reinforcing the quality and ease of use. - 00:24–00:27 The ad concludes by saying it's so simple it feels like cheating, adding a touch of humor and reinforcing the app's ease of use.

# Ad summary This ad for Popsa features a woman unboxing and flipping through a photo album. She explains that she wants her children to have photo albums, like she did growing up, and says that Popsa makes it so easy with automatic layouts and captions. # Brand positioning Popsa is presented as a brand that is trying to bring back the feeling of nostalgia that comes with having photo albums. In a digital world where pictures are easily accessible at any time, Popsa encourages the act of holding physical memories in one's hand. The brand positions itself as convenient and easy by automatically laying out the photos and adding captions. # Product Popsa is a mobile app that helps users create photo albums. All the user has to do is select their photos and the app will automatically format the layout, add captions, and design the album for them. This ad sells the product as an opportunity to bring back the nostalgia of having photo albums in a world where memories are stuck on phones. # Visual style The ad has a polished commercial aesthetic. It features static shots and smooth transitions. The pacing is consistent. The ad is shot indoors, likely in a studio, using natural light. # Hooks Spoken: PRODUCER: How does it feel like seeing it in your hands like that in comparison to on a tiny screen? Text overlay: I don't want my kids' memories trapped in a camera roll 📱 / PRODUCER: How does it feel seeing it in your hands like that / in comparison to on a tiny screen? Visual: 00:00–00:05 Indoors, a fair-skinned woman with long blonde hair and dressed in jeans and a beige sweater sits in a chair and opens a white box on her lap that contains a black photo album. A producer can be heard off-screen. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points It is easy for photos to get lost on a phone because they are not printed out. # Value propositions - Automatically format the layout, add captions, and design the album so you don't have to # Benefits - Quick - Easy - Nostalgic # Features - Automatically format the layout - Add captions - Design the album # Call to action Create yours today # Social proof - "That's why for me, the Popsa app is so great." – Female 1 (Customer) - "I like how quick it is because all the layout, the captions, the design, it's all automatically done for you." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a real customer. # Storyline - 00:00–00:04 The user opens a Popsa photo album and smiles, then the off-screen producer asks, "How does it feel like seeing it in your hands like that in comparison to on a tiny screen?" - 00:05–00:12 The user responds that the photo album "brings it to life more," and takes her back to "the sounds, the smells, how you felt." - 00:12–00:16 The user flips through the photo album and notes that it reminds her that her mom "used to do this all the time." - 00:16–00:21 The user explains that she was born in the 80s and grew up in the 90s when "our house had tons of photo albums." - 00:21–00:25 The user continues, saying that she realizes her children "don't have that" because she doesn't do that for them. - 00:25–00:27 The user then states "That's why for me, the Popsa app is so great." - 00:27–00:33 The user shows a phone screen using the Popsa app, and then states, "I like how quick it is because all the layout, the captions, the design, it's all automatically done for you." - 00:33–00:34 The user ends by saying, "It's just a really nice, nostalgic feeling."