How Pixi Beauty Advertises on Meta

# Ad summary This ad demonstrates the Pixi 4-Step Glow skincare routine. A woman applies the products to her face in order, showing how each product is used. # Brand positioning Pixi is presented as a brand that offers a simple, four-step skincare routine to achieve glowing skin. The brand aligns with a lifestyle focused on beauty and self-care, emphasizing ease and effectiveness. Pixi positions itself as a solution for those seeking a straightforward approach to skincare, offering a curated set of products designed to work together for optimal results. The brand's positioning is both functional, highlighting the performance of its products, and emotional, promising a radiant glow and enhanced confidence. # Product The ad features the Pixi 4-Step Glow skincare routine, which includes four products designed to cleanse, exfoliate, tone, and hydrate the skin. Step 1 involves using a cleanser to remove impurities and prepare the skin. Step 2 features an exfoliator to remove dead skin cells and promote a smoother complexion. Step 3 utilizes a toner to balance the skin's pH levels and refine pores. Step 4 involves a hydrating mist to replenish moisture and leave the skin with a radiant glow. The products are presented as a comprehensive solution for achieving healthy, glowing skin, addressing the need for a simple yet effective skincare routine. The ad emphasizes the ease of use and the visible results, making the products appealing to those seeking a convenient way to enhance their skin's appearance. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the products and the woman's skin. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with each step of the routine clearly demonstrated. The light pink background and natural lighting contribute to a soft and inviting tone. # Hooks Text overlay: 00:00–00:02 Your 4-Step Glow / 00:00–00:02 As seen on TV Visual: 00:00–00:02 A woman with fair skin, dark hair pulled back, and a white t-shirt stands against a light pink background. She holds four Pixi skincare products in front of her. The camera is stationary and close-up, focusing on her face and the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of complex skincare routines by offering a simple, four-step solution. The ad implies that many people struggle with complicated skincare regimens that require numerous products and steps, leading to confusion and inconsistency. The Pixi 4-Step Glow routine simplifies this process, making it easier for users to achieve their desired results. # Value propositions - Convenient way to enhance skin's appearance - Comprehensive solution for healthy, glowing skin # Benefits - Achieve glowing skin - Simple and effective skincare routine # Features - 4-Step Glow skincare routine - Includes cleanser, exfoliator, toner, and hydrating mist # Call to action GET YOUR GLOW TODAY # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the skincare routine. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showcasing the four Pixi products that are part of the 4-Step Glow routine. This is intended to introduce the products and highlight the simplicity of the routine. - 00:02–00:04 00:02–00:04 The woman applies the cleanser to her face. This demonstrates the first step of the routine, showing how to cleanse the skin. - 00:04–00:05 00:04–00:05 The woman wipes her face with a towel. This shows the removal of the cleanser and prepares the skin for the next step. - 00:05–00:08 00:05–00:08 The woman applies the exfoliator to her hand and then to her face. This demonstrates the second step, showing how to exfoliate the skin. - 00:08–00:10 00:08–00:10 The woman wipes her face with a towel. This shows the removal of the exfoliator and prepares the skin for the next step. - 00:10–00:13 00:10–00:13 The woman applies the toner to her face using a cotton pad. This demonstrates the third step, showing how to tone the skin. - 00:13–00:16 00:13–00:16 The woman sprays the hydrating mist onto her face. This demonstrates the fourth step, showing how to hydrate the skin. - 00:16–00:18 00:16–00:18 The woman rubs the hydrating mist into her skin. This shows the final step of the routine and emphasizes the glowing result.

# Ad summary This ad demonstrates the Pixi four-step skincare routine to get your glow today. The ad features a woman demonstrating the four steps: cleanse, polish, tone, and mist. # Brand positioning Pixi is presented as a skincare brand focused on achieving a natural, healthy glow through a simple, multi-step routine. The brand emphasizes ease of use and accessibility, positioning itself as a go-to for everyday skincare. The brand aligns with a lifestyle that values simplicity and effective results, pushing against the norm of complicated or time-consuming skincare regimens. The brand positioning is functional, focusing on the performance and simplicity of its products. # Product The ad features a four-step skincare routine designed to give the user a healthy glow. The first product is the Rose Cream Cleansing Gel, used to cleanse the skin. The second product is the Peel & Polish Resurfacing Concentrate, used to polish the skin. The third product is the Glow Tonic, used to tone the skin. The fourth product is the Vitamin Wakeup Mist, used to mist the skin. The products are designed to be used in sequence to achieve a glowing complexion. The ad emphasizes the ease of use and the visible results of the routine, suggesting that it is a worthwhile investment for achieving healthy, radiant skin. # Visual style The ad has a clean and polished aesthetic, with bright and even lighting. The editing style consists of static shots and quick cuts between the four-way split screen. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 Step one, cleanse. Text overlay: 00:00–00:01 Step 1. Cleanse Visual: 00:00–00:01 A four-way split screen in a bathroom setting. Top left: A fair-skinned woman with long dark hair, wearing a gray sweater, holds a tan tube of Pixi Rose Cream Cleansing Gel. She is looking at the camera and talking. Top right: A close-up of a hand squeezing the cleansing gel into the palm. Bottom left: The woman is massaging the cleansing gel onto her face. Bottom right: The woman is wiping her face with a white towel. The lighting is bright and even. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be experiencing dull or lackluster skin and is looking for a simple and effective way to achieve a healthy glow. # Value propositions - Four-step skincare routine for a healthy glow - Simple and easy to use - Visible results # Benefits - Cleanse - Polish - Tone - Mist - Get your glow today # Features - Rose Cream Cleansing Gel - Peel & Polish Resurfacing Concentrate - Glow Tonic - Vitamin Wakeup Mist # Call to action GET YOUR GLOW TODAY # Social proof - None used # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its usage. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a four-way split screen. The top left shows a woman holding a tube of Pixi Rose Cream Cleansing Gel. The top right shows the product being squeezed into a hand. The bottom left shows the woman applying the product to her face. The bottom right shows the woman wiping her face with a towel. The message is to show the first step of the skincare routine: cleanse. The perspective is from the brand, demonstrating the product in use. The tone is informative and straightforward. - 00:01–00:02 00:01–00:02 The ad continues with a four-way split screen. The top left shows the woman holding a tube of Pixi Peel & Polish Resurfacing Concentrate. The top right shows the product being squeezed into a hand. The bottom left shows the woman applying the product to her face. The bottom right shows the woman wiping her face with a towel. The message is to show the second step of the skincare routine: polish. The perspective is from the brand, demonstrating the product in use. The tone is informative and straightforward. - 00:03–00:04 00:03–00:04 The ad continues with a four-way split screen. The top left shows the woman holding a bottle of Pixi Glow Tonic. The top right shows the product being applied to a cotton pad. The bottom left shows the woman applying the cotton pad to her face. The bottom right shows the woman holding the bottle of Pixi Glow Tonic. The message is to show the third step of the skincare routine: tone. The perspective is from the brand, demonstrating the product in use. The tone is informative and straightforward. - 00:05–00:06 00:05–00:06 The ad continues with a four-way split screen. The top left shows the woman holding a bottle of Pixi Vitamin Wakeup Mist. The top right shows the woman spraying the product on her face. The bottom left shows the woman spraying the product on her face. The bottom right shows the woman applying the product to her face with her hands. The message is to show the fourth step of the skincare routine: mist. The perspective is from the brand, demonstrating the product in use. The tone is informative and straightforward.

# Ad summary This ad promotes PIXI mists by showcasing three icons: Glow Mist, Hydrating Milky Mist, and Makeup Fixing Mist. The ad features a woman in a bright blue suit who states the benefits of using PIXI mists. The ad highlights PIXI's 25 years of experience in creating skincare infused with botanicals. It emphasizes the ease and quickness of incorporating PIXI mists into one's routine for instant radiance and hydration. # Brand positioning PIXI is a skincare brand positioned as a botanical-infused and results-driven brand. With over 25 years in the industry, PIXI establishes itself as a brand that caters to the market looking for skincare products that deliver instant hydration and radiance. It positions itself as a quick and easy way to bring glow anytime, anywhere, suggesting it values convenience and effectiveness. # Product The ad presents three PIXI mists: Glow Mist, Hydrating Milky Mist, and Makeup Fixing Mist. The Glow Mist is described as a cult favorite that delivers instant radiance and hydration for a dewy, luminous finish in seconds. The Hydrating Milky Mist, packed with hyaluronic acid and oat extract, serves as a daily drink of soothing hydration for the skin, and is feather-light and fast-absorbing. The Makeup Fixing Mist, rose water-based and infused with green tea and aloe vera, hydrates and balances the skin while keeping the glow fresh from morning to night. All three mists are positioned for use before skincare, after makeup, or whenever skin needs a boost, offering flexibility in use. # Visual style The ad has a polished, commercial aesthetic with bright and natural lighting, making it appear high-end. The editing style features a mix of quick cuts and static shots, creating a dynamic yet informative viewing experience. The pacing is relatively consistent with moderate cuts per minute, synchronized to the voiceover lines. The visuals of the skincare products are interspersed with close-ups of the woman's face to showcase the effects of the products. # Hooks Spoken: Female 1: The PIXI Mist. Three icons that instantly hydrate, refresh, Text overlay: The PIXI Mist / Three icons that instantly hydrate, refresh, Visual: 00:00–00:07 A medium shot of a woman with brown skin, dark curly hair, full glam makeup, and a bright blue suit. She is standing in front of a white wall covered with a light pink floral design. To the right of the woman is a gold vintage-style mirror and a shelf with an array of PIXI products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of skin lacking hydration and radiance, leading to a dull complexion. It highlights the struggle of achieving a dewy and luminous finish, especially when on the go, and aims to offer a simple solution. # Value propositions - Instant hydration and radiance - Quick and easy glow anytime, anywhere - Daily soothing hydration for the skin # Benefits - Glow Mist delivers instant radiance and hydration for a dewy, luminous finish in seconds. - Hydrating Milky Mist serves as a daily drink of soothing hydration for your skin. Feather-like, fast-absorbing, and perfect before or after your makeup and throughout the day to refresh your complexion. - Makeup Fixing Mist balances your skin and keeps your glow fresh from morning to night. # Features - Three icons that instantly hydrate, refresh, and give you that unmistakable PIXI Glow - Hydrating Milky Mist is packed with hyaluronic acid and oat extract - Makeup Fixing Mist is rose water-based and also infused with green tea and aloe vera # Call to action SHOP PIXI BEAUTY TODAY # Point of view - Brand 100% – The entire ad is communicated through the official voice of the brand using scripted lines and explicit product claims. # Storyline - 00:00–00:07 The presenter introduces the PIXI Mist, calling them three icons that instantly hydrate, refresh, and give the unmistakable PIXI Glow. This sets the tone for the ad, highlighting the brand's promise of quick and effective skincare benefits. - 00:07–00:14 She notes that PIXI has been creating skincare infused with botanicals and powered by results for over 25 years, stating that their mists are no exception. This reinforces the brand's credibility and long-standing commitment to quality. - 00:14–00:27 The presenter states that the mists are quick, easy, and made to bring glow anytime, anywhere. Following this, she highlights the Glow Mist as a cult favorite that delivers instant radiance and hydration for a dewy, luminous finish in seconds. - 00:27–00:42 The presenter moves on to the Hydrating Milky Mist, describing it as packed with hyaluronic acid and oat extract, similar to a daily drink of soothing hydration for your skin, feather-like, fast-absorbing, and perfect before or after makeup. This continues the focus on quick and effective hydration. - 00:42–01:02 The presenter then moves on to the Makeup Fixing Mist and notes that it's the final step, rose water-based and infused with green tea and aloe vera to hydrate, balances your skin, and keeps your glow fresh from morning to night. She also indicates that you can use these mists alone or layer them throughout the day, before skincare, after makeup, or whenever your skin needs a boost, offering versatility and convenience.

# Ad summary This ad showcases Pixi's 4-step glow routine, encouraging viewers to shop the holiday collection. It features four skincare products from the brand, emphasizing a complete skincare regimen for achieving glowing skin. # Brand positioning Pixi is presented as a skincare brand focused on achieving a natural, healthy glow through a simple, multi-step routine. The brand emphasizes ease of use and accessibility, positioning itself as a go-to for achieving radiant skin without complex or time-consuming processes. The brand aligns with a lifestyle that values simplicity and effective skincare, pushing against the norm of complicated or harsh skincare routines. The brand positioning is functional, focusing on delivering visible results through its products. # Product The ad features four Pixi skincare products designed to work together as a 4-step glow routine. The first product is the Glow Tonic Cleansing Gel, described (on-package label text) as a 'Green-Moist Clean & Glycolic Acid' exfoliating cleanser. The second product is the Peel & Polish, described (on-package label text) as a 'Resurfacing Concentrate'. The third product is the Glow Tonic, described (on-package label text) as a '5% Glycolic Acid Exfoliating Toner'. The fourth product is the Glow Mist, described (on-package label text) as 'Glow Booster & Argan Oil'. The products are presented as a complete regimen for achieving glowing skin, with each step contributing to the overall result. The ad addresses the purchase barrier of not knowing where to start with skincare by offering a complete, easy-to-follow routine. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the products in a visually appealing way. The color palette is soft and pastel, creating a gentle and inviting aesthetic. The production quality is high, with studio-shot lighting and careful attention to detail. The overall style is modern and minimalist, with a focus on clear product presentation and easy scannability. # Hooks Headline: GIFT THE ULTIMATE 4-STEP GLOW ROUTINE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Complete skincare regimen for achieving glowing skin # Benefits - Ultimate 4-step glow routine # Features - Glow Tonic Cleansing Gel - Peel & Polish - Glow Tonic - Glow Mist # Call to action SHOP THE HOLIDAY COLLECTION # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing its products and encouraging viewers to purchase them. # Storyline - The ad opens by presenting Pixi as a brand that offers a complete skincare solution. The message is that Pixi is the brand that can provide the ultimate glow routine, told from the brand's perspective. - The ad then highlights the specific products included in the 4-step glow routine. The message is that these products are the key to achieving glowing skin, told from the brand's perspective. - The ad concludes by encouraging viewers to shop the holiday collection. The message is that now is the time to purchase these products, told from the brand's perspective.

# Ad summary This ad promotes the PIXI Glow Tonic, highlighting its ability to provide an effortless glow and natural radiance. The ad features a woman applying the tonic to her face, emphasizing its botanically infused formula and aloe vera content for calm and hydrated skin. # Brand positioning PIXI is presented as a skincare brand focused on delivering a natural, effortless glow. The brand aligns with a lifestyle that values simplicity and effective skincare solutions. PIXI positions itself as a provider of botanically infused formulas that promote calm and hydrated skin, suggesting a gentle and nurturing approach to skincare. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a healthy, radiant complexion without excessive effort. # Product The PIXI Glow Tonic is a skincare product designed to provide an effortless glow and natural radiance. It features botanically infused formulas and aloe vera to keep skin calm and hydrated. The tonic is applied using a cotton pad, swiping it across the face. The product aims to address the need for a simple skincare solution that delivers visible results, promising to leave the skin looking healthy and radiant. The ad emphasizes that using the product cannot go wrong, suggesting it is a safe and effective choice for achieving desired skin benefits. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a commercial look while retaining the authenticity of user-generated content. The pacing is consistent, with cuts timed to match the voiceover. # Hooks Spoken: 00:00–00:05 The PIXI Glow Tonic leaves an effortless glow and a natural radiance that we all look for in a skincare product it has Text overlay: 00:00–00:05 pixi! / 00:00–00:03 The PIXI Glow Tonic leaves an effortless glow and a natural / 00:03–00:05 radiance that we all look for in a skincare product it has Visual: 00:00–00:01: A woman with long brown hair holds a bottle of PIXI Glow Tonic in front of a neutral gray wall. She is wearing a gray sweater and smiles slightly. The camera is close-up, focusing on the product and her face. Text overlay: "pixi!" and "The PIXI Glow Tonic leaves an effortless glow and a natural". / 00:01–00:02: The woman smiles broadly while holding the PIXI Glow Tonic bottle. The camera is close-up, focusing on the product and her face. Text overlay: "pixi!" and "The PIXI Glow Tonic leaves an effortless glow and a natural". / 00:02–00:03: The woman pours the PIXI Glow Tonic onto a white cotton pad. The camera is close-up, focusing on the product and the cotton pad. Text overlay: "pixi!" and "radiance that we all look for in a skincare product it has". / 00:03–00:05: The woman applies the PIXI Glow Tonic to her face with the cotton pad. The camera is close-up, focusing on her face and the cotton pad. Text overlay: "pixi!" and "radiance that we all look for in a skincare product it has". # Funnel stage Consideration # Pain points The ad addresses the frustration of not achieving a natural glow and radiance in skincare. The ad copy states, "The PIXI Glow Tonic leaves an effortless glow and a natural radiance that we all look for in a skincare product." # Value propositions - The PIXI Glow Tonic leaves an effortless glow and a natural radiance - Botanically infused formulas plus aloe vera to keep your skin calm and hydrated # Benefits - Effortless glow - Natural radiance - Skin calm - Hydrated skin # Features - Botanically infused formulas - Aloe vera # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:01 The ad begins by showcasing the PIXI Glow Tonic bottle. - 00:01–00:02 The woman smiles and holds the product up, introducing it to the audience. - 00:02–00:03 She pours the tonic onto a cotton pad. - 00:03–00:05 She applies the tonic to her face, demonstrating its use. - 00:05–00:06 She holds up the cotton pad, emphasizing the product's benefits. - 00:06–00:09 She shows the product again, highlighting its calming and hydrating properties. - 00:09–00:11 She smiles and presents the product, encouraging viewers to shop now.

# Ad summary This ad demonstrates the application of the Pixi On-the-Glow Blush. The ad features a woman applying the blush to her eyes, cheeks, and lips. She then holds up two different colors of the blush. # Brand positioning Pixi is presented as a brand that offers simple, on-the-go beauty solutions. The brand aligns with a lifestyle that values convenience and ease of use, as demonstrated by the product's compact size and simple application. The brand positioning is functional, focusing on the simplicity and portability of its products. # Product The Pixi On-the-Glow Blush is a solid blush stick designed for easy, on-the-go application. The product comes in a small, twist-up container with a dome-shaped applicator. It is designed for use on the eyes, cheeks, and lips. The product's USPs are its portability and ease of use, allowing for quick and simple makeup application anywhere. The ad shows the product being used for a full face of color, highlighting its versatility. The ad addresses the purchase barrier of complicated makeup routines by offering a simple, all-in-one solution. # Visual style The ad has a polished, commercial aesthetic with a clean, bright look. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of a professional makeup demonstration. The pacing is consistent throughout the ad. # Hooks Visual: 00:00–00:02 A woman with long, dark hair and fair skin stands in front of a pink background. She wears a white shirt and gold hoop earrings. She holds a small, green and pink container in her hand. The camera is stationary and focused on her face and upper body. / 00:02–00:03 A close-up shot of a woman's hand with fair skin. She swipes a pink blush stick on the back of her hand. The background is pink. The camera is stationary and focused on the blush swatch. # Funnel stage Consideration # Pain points The ad implies that complicated makeup routines are a frustration. This is signaled by the product's design as a simple, all-in-one solution. # Value propositions - Simple, all-in-one solution for a full face of color - Portable and easy to use for quick makeup application anywhere # Benefits - Easy application - On-the-go use - Versatile for eyes, cheeks, and lips # Features - Solid blush stick - Twist-up container - Dome-shaped applicator # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman holding a Pixi On-the-Glow Blush stick. She twists the bottom of the container to reveal the blush. This moment introduces the product and its packaging. - 00:02–00:03 00:02–00:03 The woman swipes the blush on the back of her hand. This shows the color and texture of the blush. - 00:03–00:05 00:03–00:05 The woman applies the blush to her eyelid. This demonstrates the product's use as eyeshadow. - 00:05–00:08 00:05–00:08 The woman applies the blush to her cheek. This demonstrates the product's use as blush. - 00:08–00:10 00:08–00:10 The woman twists the bottom of the container to reveal the blush. This shows the color and texture of the blush. - 00:10–00:12 00:10–00:12 The woman swipes the blush on the back of her hand. This shows the color and texture of the blush. - 00:12–00:14 00:12–00:14 The woman applies the blush to her nose. This demonstrates the product's use as blush. - 00:14–00:16 00:14–00:16 The woman applies the blush to her lips. This demonstrates the product's use as lipstick. - 00:16–00:18 00:16–00:18 The woman shows her completed makeup look. She then holds up two different colors of the blush. This highlights the product's versatility and range of colors.

# Ad summary The ad features a creator demonstrating the Pixi On-the-Glow Petite Blushes. She applies different shades to her cheeks, highlighting the product's ease of use, hydrating formula, and convenience for on-the-go touch-ups. The ad emphasizes the blushes' ability to provide an effortless, sun-kissed glow, making them a go-to for summer. # Brand positioning Pixi is presented as a brand that offers effortless beauty solutions with a focus on skincare-infused makeup. The brand aims to occupy a space in the consumer's mind as a provider of convenient, on-the-go products that deliver a healthy, natural glow. Pixi aligns with a lifestyle that values simplicity and ease, promoting a 'no-makeup makeup' look. The brand pushes against the norm of complicated makeup routines by offering multi-use products that are easy to apply and blend. The brand positioning is both functional (simplicity, convenience) and emotional (effortless glow, healthy color). # Product The Pixi On-the-Glow Petite Blushes are blush sticks designed to provide an effortless glow. The product is for anyone looking for a quick and easy way to add color to their cheeks and lips. The blushes come in multiple shades, including Fleur, CheekTone, Juicy, and Ruby. They are formulated to glide on and melt into the skin without the need for a brush. The formula is skincare-infused, packed with moisture and hydrating ingredients like fruit extracts and aloe. The USPs include its convenience for on-the-go touch-ups, its small size, and its ability to provide a perfect pop of healthy color. The ad addresses the purchase barrier of complicated makeup routines by highlighting the product's ease of use and multi-use functionality. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with a moderate tempo that allows viewers to follow the demonstration easily. # Hooks Spoken: Female 1: This little Pixi blush stick is actually everything. Text overlay: 00:00–00:02 / effortless glow with Pixi's On-the-Glow Petite Blushes Visual: 00:00–00:02: A woman with her hair in a bun, wearing a black lace top, holds up three Pixi blush sticks in various shades. She is in a brightly lit room with a bed in the background. # Funnel stage Consideration # Pain points The ad addresses the pain point of complicated makeup routines by highlighting the product's ease of use and multi-use functionality. "You don't even need to use a brush, it just really melts into your cheeks." # Value propositions - Effortless glow in two seconds - Skincare-infused formula for healthy skin - Convenient for on-the-go touch-ups - Multi-use for cheeks and lips # Benefits - Effortless glow - Easy to blend - No brush needed - Hydrating - Convenient for on-the-go touch-ups - Perfect pop of healthy color # Features - Blush stick - Multiple shades - Skincare-infused formula - Packed with fruit extracts and aloe - Small size # Call to action run, don't walk!! # Social proof - "This little Pixi blush stick is actually everything" – Female 1 (Creator) - "Been so obsessed with all of these shades" – Female 1 (Creator) - "They are my new go-to for a sun-kissed on-the-go moment for summer" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer who is sharing her experience and enthusiasm for the product. # Storyline - 00:00–00:02 The creator holds up three Pixi blush sticks, introducing them as her new obsession. - 00:02–00:06 She applies the shade Fleur to her cheek, demonstrating how easily it blends. - 00:03–00:07 She explains that the blush is called the On-the-Glow Petite and gives effortless glow in two seconds. - 00:08–00:11 She applies the shade CheekTone to her cheek, emphasizing that no brush is needed and it melts into the skin. - 00:11–00:16 She highlights that the formula is skincare-infused, packed with moisture and hydrating ingredients like fruit extracts and aloe. - 00:16–00:21 She applies the shade Juicy to her cheek, noting its convenience for on-the-go touch-ups. - 00:21–00:27 She applies the shade Ruby to her cheek, describing it as the perfect pop of healthy color on cheeks and lips. - 00:27–00:33 She encourages viewers to run to Pixi to try the blushes, guaranteeing they will love them.

# Ad summary This ad for Pixi's On-the-Glow Base foundation stick features multiple 5-star reviews from customers who praise the product's coverage, ease of use, and natural, dewy finish. # Brand positioning Pixi is presented as a brand that offers simple, effective beauty solutions. The focus on a "holy grail" foundation stick and the "On-the-Glow" base suggests a brand that prioritizes natural radiance and ease of use. The brand aligns with a lifestyle that values quick and effortless beauty routines, pushing against the norm of complicated makeup processes. The brand positioning is both functional, providing coverage and hydration, and emotional, promoting confidence and a natural glow. # Product The featured product is Pixi's On-the-Glow Base, a foundation moisture stick designed to provide coverage and hydration. It is for individuals seeking a natural, radiant, and moisturized dewy finish. The product is highlighted for its ability to even out skin tone without looking like heavy makeup. The ad addresses the purchase barrier of time and effort by showcasing the product as perfect for those who are "self-confessed lazy person[s]" when it comes to makeup, emphasizing its great coverage and long-lasting formula. The packaging indicates it is a "Foundation Moisture Stick" and "Fond de Teint Stick Hydratant," with a net weight of 0.6 oz / Poids Net 19 ge. # Visual style The ad has a polished, studio-shot production quality with a clean and minimalist aesthetic. The visual motif is a testimonial layout with customer quotes arranged around the product. The image treatment includes soft lighting and background blur to focus attention on the product. The typography is clean and legible, with a mix of sans-serif fonts. The overall style is designed to be scannable and trustworthy, leveraging social proof to drive consideration. # Hooks Headline: Your Holy Grail Foundation Stick: On-the Glow Base # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting great coverage without looking like you have lots of makeup on, as expressed in the quote: "I love how it evens out my skintone without looking like I have lots of makeup on!" # Value propositions - Achieve a natural, radiant, and moisturized dewy finish with a foundation that provides great coverage and is long-lasting, perfect for those who want a quick and easy makeup routine. # Benefits - Love the glow and glides on my skin so well - The coverage is fabulous. Quick, easy and beautiful. - It's perfect for a natural yet radiant and moisturised dewy finish. - I love how it evens out my skintone without looking like I have lots of makeup on! - As a self-confessed lazy person when it comes to make up this is perfect for me. Gives great coverage and is long lasting. # Features - Foundation Moisture Stick - Fond de Teint Stick Hydratant - Net Wt. 0.6 oz / Poids Net 19 ge # Call to action None used. # Social proof - Jayne - "Love the glow and glides on my skin so well" - Cindy - "The coverage is fabulous. Quick, easy and beautiful." - Lisa - "It's perfect for a natural yet radiant and moisturised dewy finish." - Noor - "I love how it evens out my skintone without looking like I have lots of makeup on!" - Fiona - "As a self-confessed lazy person when it comes to make up this is perfect for me. Gives great coverage and is long lasting." # Point of view - Brand: The headline and product display are presented from the brand's perspective, introducing the product and highlighting its key features. - Customer: The testimonials from Jayne, Cindy, Lisa, Noor, and Fiona represent the customer's point of view, sharing their personal experiences and positive feedback about the product. # Storyline - The ad opens by declaring the product as "Your Holy Grail Foundation Stick: On-the-Glow Base," immediately positioning the product as an essential and highly desirable item. The brand is telling the audience that this product is the ultimate solution for their foundation needs, setting a high expectation for its performance. - The ad then presents a series of five-star reviews from customers named Jayne, Cindy, Lisa, Noor, and Fiona, each praising different aspects of the product. The customers are sharing their positive experiences, building trust and credibility by highlighting the product's glow-enhancing, coverage, ease of use, and natural finish. - The ad concludes with a close-up of the product packaging, reinforcing the brand name and product benefits. The brand is visually reiterating the product's key features and benefits, ensuring the audience remembers what makes it special.

# Ad summary A woman demonstrates how to apply Pixi On-the-Glow Bronze and On-the-Glow Blush in under 60 seconds. # Brand positioning Pixi is presented as a brand that offers quick and easy solutions for achieving a glowing, sun-kissed look. The brand aligns with a lifestyle that values efficiency and convenience, catering to individuals who are often in a rush but still want to look put-together. Pixi's positioning is both functional, providing products that are easy to use and blend, and emotional, promising a radiant and healthy appearance. The brand pushes against the norm of time-consuming makeup routines, offering a streamlined approach for those with busy schedules. The inclusion of aloe and fruit extracts in the bronzer suggests a focus on skincare-infused makeup, appealing to consumers who prioritize both beauty and skin health. # Product The ad features two Pixi products: On-the-Glow Bronze in shade RichGlow and On-the-Glow Blush in shade Juicy. Both products are presented in stick form, designed for easy and direct application. The On-the-Glow Bronze is highlighted for being made with aloe and fruit extracts, positioning it as skincare-infused makeup. The products are for individuals who want to achieve a glowing and sun-kissed look quickly, even when in a rush. The ad addresses the purchase barrier of time by demonstrating how the products can be applied and blended with just fingers, even in the car. The USPs are the ease of use, the skincare benefits, and the ability to achieve a put-together look in under 60 seconds. # Visual style The ad has a UGC feel, with a selfie-style camera angle and natural lighting. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but not overly so, maintaining a relatable and authentic tone. The pacing is consistent, with a moderate number of cuts per minute, keeping the video engaging without feeling rushed. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the voiceover lines. # Hooks Spoken: 00:00–00:06 I'm running so late and I have to be out the door in probably two minutes, so let's try to do my makeup in less than 60 seconds. Text overlay: 00:06–00:06 Pixi💖 Visual: 00:00–00:06 A woman with curly hair, wearing a black shirt and a necklace with the name "Babi" on it, stands in a bathroom with white walls, a white door, and a black and white striped towel hanging on the door. She is centered in the frame and speaks directly to the camera in a selfie-style shot. # Funnel stage Consideration # Pain points The central frustration is the lack of time to do makeup, especially when running late. "I'm running so late and I have to be out the door in probably two minutes." # Value propositions - Achieve a glowing and sun-kissed look quickly, even when in a rush - Skincare-infused makeup with aloe and fruit extracts - Easy to blend with just your fingers, even in the car # Benefits - Looking glowy - Looking sun-kissed - Looking a little bit more put together - Skincare infused makeup # Features - On-the-Glow Bronze in shade RichGlow - On-the-Glow Blush in shade Juicy - Made with aloe and fruit extracts - Easy to blend with just your fingers # Call to action None used. # Social proof - "These are my holy grail for looking glowy and sun-kissed when I'm in a rush" – Female 1 (Customer) - "I even put it on sometimes when I'm in the car running super late" – Female 1 (Customer) - "I am obsessed with it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:06 00:00–00:06 The creator states she is running late and only has two minutes to do her makeup, so she will try to do it in less than 60 seconds. This sets up the challenge and the need for a quick makeup solution. - 00:06–00:13 00:06–00:13 The creator introduces the two Pixi products she will be using: On-the-Glow Bronze and On-the-Glow Blush. She states that these are her holy grail for looking glowy and sun-kissed when she's in a rush. This establishes the products as reliable solutions for quick makeup. - 00:13–00:17 00:13–00:17 The creator specifies the shades of the products: RichGlow for the bronze and Juicy for the blush. This provides specific product information for viewers interested in purchasing. - 00:17–00:24 00:17–00:24 The creator applies the On-the-Glow Bronze to her face, highlighting that it is made with aloe and fruit extracts, making it skincare-infused makeup. This emphasizes the added skincare benefits of the product. - 00:24–00:33 00:24–00:33 The creator blends the bronze with her fingers, noting that the consistency of the product is perfect for when you're in a rush because it's so easy to blend out. She mentions that she even puts it on in the car when running super late. This reinforces the product's ease of use and convenience. - 00:33–00:42 00:33–00:42 The creator applies the On-the-Glow Blush, stating that even in a rush, you can't skip out on blush. She describes it as the perfect sun-kissed color and expresses her obsession with it. This highlights the importance of blush in achieving a complete look. - 00:42–00:52 00:42–00:52 The creator assesses her finished makeup, stating that she is looking glowy, sun-kissed, and a little bit more put together. She concludes that she got it all done in under 60 seconds because she has to go. This reinforces the time-saving aspect of the products and the successful completion of the challenge. - 00:52–00:54 00:52–00:54 The creator says "ready to glow!!!" and walks out the door. This provides a final endorsement of the products and their ability to deliver a glowing look.

# Ad summary An image ad promoting Pixi Skintreats mist products. # Brand positioning Pixi Skintreats is presented as a brand focused on skincare solutions that aim to enhance the skin's natural glow and hydration. The brand appears to occupy a space in the beauty market that values simplicity and effectiveness, using natural ingredients and uncomplicated formulations. Pixi appears to align with a lifestyle that prioritizes self-care and achieving a radiant, healthy complexion with minimal effort, and positions itself as a provider of accessible, skin-friendly solutions that fit seamlessly into daily routines. # Product The ad features three Pixi Skintreats facial mists, each with a specific purpose and set of ingredients. The Hydrating Milky Mist is formulated with hyaluronic acid and oat extract to provide intense hydration, suitable for soothing and moisturizing the skin. The Makeup Fixing Mist is designed for long-lasting makeup, containing rose water and green tea to set and refresh makeup throughout the day. The Glow Mist contains Propolis and Argan Oil and is intended to impart a glowing finish to the skin. All three products are packaged in clear bottles with a spray nozzle and a light green cap. The USPs include targeted skincare benefits, natural ingredients, and on-the-go application. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product visibility and clear messaging. The visual motifs include a simple background, balanced product placement, and informational text blocks that guide the viewer. The image treatment involves soft lighting and color grading that highlights the product's natural appeal, enhancing scannability by presenting a clear, uncluttered visual field that draws attention to the product benefits. # Hooks Headline: Mist Your Way to Glowing Skin # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to solve the problem of dull, dehydrated skin and makeup that doesn't last long. "Mist Your Way to Glowing Skin" aims to fix this problem. # Value propositions - The product delivers glowing skin by using a mist. # Benefits - For hydrated skin - For long-lasting makeup - For glowing skin # Features - Rose Water & Green Tea - Hyaluronic Acid & Oat - Propolis & Argan Oil # Call to action None used. # Social proof - As seen on TV # Point of view - Brand: The brand voice is promoting multiple facial mist products that can help the user achieve healthy, glowing skin. # Storyline - The ad opens by presenting the overall message of achieving radiant skin through facial mists. The brand is promising a straightforward solution to glowing skin, setting the stage for the product display. - The focus shifts to the three featured Pixi mists, each highlighted for their unique functions: hydration, makeup setting, and glow enhancement. The brand is showcasing its range of products and how each caters to specific skincare needs. - The storyline is reinforced by the additional labels beneath each bottle, repeating the benefits tied to each mist. The brand reiterates the value of each product and its specific contribution to skincare.

# Ad summary A creator showcases a trio of Pixi Beauty odor perfumes and shares her opinions on them. # Brand positioning Pixi Beauty is presented as a brand that creates fragrances that align with the current trends, as the fig fragrance is noted as being super viral at the moment. The brand aligns with a sophisticated lifestyle through its use of perfume ingredients and the overall vibe that the creator gives off. # Product Pixi Beauty has released three brand new odor perfumes, which include Pixi Fig, Pixi Rose, and Pixi Mimosa. The Pixi Fig fragrance is fig citrus and iris. This is a clean, fresh, autumn morning fragrance. Pixi Mimosa is the creator's favorite, which has a juicy amber rose mimosa and violet petal scent. It gives a sophisticated vibe, is fruity but not overly sweet. Pixi Rose is a delicate floral scent as a rose sweet lemon, has a little bit of jasmine, and lily in here, perfect balance between floral and citrus. # Visual style The ad's visual style is very clean and polished, and is shot in a selfie style. The editing style includes static shots, with smooth transitions and is fairly consistent across the ad. # Hooks Spoken: Female 1: pixi Beauty have brought out three brand new odour perfumes Text overlay: 00:00–00:03 PIXI Beauty have brought out three brand new odour perfumes Visual: 00:00–00:03 The shot is a close-up selfie shot. In the foreground, a blonde woman with heavy makeup is holding a light green square package with the word "pixi" on it in a dark green font. In the background is a white closet with a shelf full of makeup, lotion, and other similar products. # Funnel stage Consideration # Pain points None used. # Value propositions - An insane deal at 10 pounds each when you buy the trio. # Benefits - clean fresh autumn morning scent (Pixi Fig) - gives me sophisticated vibes (Pixi Mimosa) - fruity but not overly sweet (Pixi Mimosa) - perfect balance between a floral and citrus (Pixi Rose) # Features - Pixi Fig - Pixi Rose - Pixi Mimosa - fig citrus and iris (Pixi Fig) - juicy amber rose mimosa and violet petals (Pixi Mimosa) - a delicate floral scent as a rose sweet lemon (Pixi Rose) - jasmine and lily (Pixi Rose) # Call to action None used. # Social proof - The creator enthusiastically presents the product and shares her opinions on the product. - "When I tell you they nailed it with these scents" – Female 1 (Creator) - "fig is super viral in the scent world at the minute" – Female 1 (Creator) - "PIXI mimosa which is my favorite" – Female 1 (Creator) - "I don't see how anyone could not like all three of these scents" – Female 1 (Creator) - "Oh these smell I smell so" – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the point of view of a customer/creator who is reviewing the new perfumes. # Storyline - 00:00–00:03 The creator introduces the product being promoted, which are three new odor perfumes by Pixi Beauty. - 00:03–00:07 The creator lists off the three new perfumes, which are, Pixi fig, Pixi rose and Pixi mimosa. - 00:07–00:09 The creator interjects to say that Pixi Beauty nailed it with these scents. - 00:09–00:12 The creator begins to describe the first scent, Pixi fig. She says it is super viral in the scent world at the minute. - 00:12–00:22 The creator continues describing Pixi fig, which is fig citrus and iris, and says it has a clean, fresh, autumn morning scent. - 00:22–00:25 The creator begins describing Pixi mimosa, which she states is her favorite. - 00:25–00:36 The creator continues describing Pixi mimosa, which has juicy amber rose mimosa and violet petals and gives a sophisticated vibe, fruity but not overly sweet. - 00:36–00:39 The creator introduces the next fragrance, Pixi Rose. She states the dry down is beautiful. - 00:39–00:44 The creator continues describing Pixi rose, which is a delicate floral scent, as a rose sweet lemon. - 00:44–00:50 The creator continues describing Pixi rose, saying it has a little bit of jasmine and lily, and is a perfect balance between floral and citrus. - 00:51–00:55 The creator expresses that she doesn't see how anyone could not like all three of these fragrances. - 00:55–01:00 The creator shares that when you buy the trio, they work out 10 pound each, which is an insane deal. - 01:00–01:03 The creator ends the video by expressing how much she loves the smell of the product.

# Ad summary This ad for Pixi perfume features a split-screen of four different women applying the perfume. It highlights the different scents in the set, with text overlays describing each fragrance, and describes how you can layer, blend, and express your mood. # Brand positioning Pixi is presented as a brand focused on enhancing natural radiance through fragrance. The brand aligns with a lifestyle that values self-expression and mood enhancement through scent layering. The brand is a modern beauty and fragrance company. # Product The Pixi Perfume set features three distinct fragrances in portable, rollerball packaging designed for layering, blending, and expressing your mood. The set includes: PixiFig, described as "Fresh, green & Sparkling citrus"; PixiMimosa, described as "Bright, effervescent & subtly warm"; and PixiRose, described as "Timeless florals with soft warmth". The ad shows various women applying the perfumes to their wrists and necks, implying ease of use and versatility. The perfumes have dreamy notes for timeless radiance. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. It uses quick cuts and a split-screen format to showcase multiple people and products simultaneously. The editing rhythm is fast-paced, with cuts timed to the background music, maintaining a consistent and engaging tempo. # Hooks Spoken: 00:00–00:00 [Overlapping speech] [Inaudible] Text overlay: 00:00–00:01 Your Glow in Fragrance - Introducing PixiPerfume!✨☘️ Visual: 00:00–00:01 A split-screen shows four different women from the chest up, each holding and spraying a light green perfume bottle with a gold cap. In the top left, a woman with long blonde hair and makeup stands in front of shelves of beauty products. In the top right, a blonde woman in a maroon sweater sits on a beige couch with a patterned throw. The bottom left shows a blonde woman in a tan sweater in front of a beige couch. The bottom right shows a woman with black hair wearing a leopard print sweater. A text overlay appears, reading "Your Glow in Fragrance - Introducing PixiPerfume!✨☘️". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for versatile and personalized fragrances that allow for self-expression and mood enhancement. # Value propositions - The set of three iconic scents allows for endless layering and blending possibilities, enabling users to express their mood through fragrance. - The perfume has dreamy notes for timeless radiance. # Benefits - Endless ways to layer, blend and express your mood - Timeless radiance # Features - Three iconic scents - Portable, rollerball packaging # Call to action FIND YOUR FRAGRANCE TODAY # Point of view - Customer 100% – The ad is told entirely from the perspective of customers, who are shown demonstrating the perfume and its scents. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a four-way split screen of women applying Pixi perfume. The text overlay introduces PixiPerfume as a new "Glow in Fragrance". This sets the tone and introduces the product in an engaging way. - 00:01–00:05 00:01–00:05 The split-screen shows the women holding and displaying the Pixi perfume packaging. Text overlays appear describing each scent: PixiFig, PixiMimosa, and PixiRose. The visuals and text work together to showcase the product's variety and key scent profiles. - 00:05–00:07 00:05–00:07 The women are shown applying the perfumes. Text reads, "Three iconic scents. Endless ways to layer, blend and express your mood." This emphasizes the product's versatility and encourages creativity. - 00:07–00:09 00:07–00:09 Women are shown holding the perfume and applying to their neck and wrists. Text reads, "Dreamy notes, timeless radiance." This highlights the product's benefits and reinforces the brand's radiant image. - 00:09–00:10 00:09–00:10 The split-screen shows the perfume packaging and text, "pixi. FIND YOUR FRAGRANCE TODAY".

# Ad summary This ad demonstrates how to use Pixi's Glow Tonic as part of a skincare routine. It uses a numbered step-by-step guide to show the viewer how to incorporate the product into their daily routine for a fresh, radiant glow. # Brand positioning Pixi is presented as a skincare brand focused on achieving a radiant and fresh glow. The brand positions itself as a provider of 'skintreats' since 1999, suggesting a long-standing presence in the skincare industry. The brand's tone is gentle and instructional, aiming to guide customers through a simple skincare routine. Pixi seems to follow category norms by emphasizing skincare benefits and routines, but it differentiates itself by focusing specifically on achieving a 'glow' through its products. # Product The featured product is Pixi's Glow Tonic, an exfoliating toner designed to reveal a fresh, radiant glow. The product is intended for use on the face, neck, and décolletage, with a caution to avoid the eye area. It contains 5% Glycolic Acid, which is highlighted as an exfoliating toner. The ad demonstrates how to use the product: saturate a cotton pad with the Glow Tonic and sweep across the face, neck, and décolletage after cleansing and before applying serum or moisturizer. The ad addresses a potential purchase barrier by providing clear instructions on how to incorporate the product into a skincare routine. # Visual style The ad has a clean and fresh visual style, with a focus on the product and its usage. The production quality is highly polished, with clear lighting and a minimalist background. The visual motif is a step-by-step guide, presented in a clean and easy-to-follow format. The image treatment includes background removal and color grading to enhance the product's appearance. The typography is large and legible, making the text easy to read. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Reveal a fresh, Radiant glow # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull or lackluster skin by promising a 'fresh, radiant glow.' # Value propositions - Exfoliating toner with 5% Glycolic Acid to reveal a fresh, radiant glow. # Benefits - Reveal a fresh, Radiant glow # Features - 5% Glycolic Acid Exfoliating Toner # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, guiding the viewer through the product's benefits and usage instructions. # Storyline - The ad begins by promising a 'fresh, radiant glow,' setting the expectation for the product's benefits. This is told from the brand's perspective, aiming to capture the viewer's attention and highlight the desired outcome of using the product. - Next, the ad provides a numbered step-by-step guide on how to use the product. Step 1 instructs the viewer to 'Cleanse your face,' setting the stage for the Glow Tonic to be used as part of a skincare routine. This is told from the brand's perspective, guiding the viewer through the recommended usage. - Step 2 instructs the viewer to 'Saturate a cotton pad with Glow Tonic and sweep across face, neck and decolletage (avoiding eye area).' This step provides specific instructions on how to apply the product, ensuring the viewer understands the correct usage. This is told from the brand's perspective, providing clear guidance on product application. - Step 3 advises the viewer to 'Follow with a serum or moisturiser,' completing the skincare routine. This step positions the Glow Tonic as part of a broader skincare regimen, encouraging the viewer to consider how it fits into their existing routine. This is told from the brand's perspective, completing the usage instructions.

# Ad summary This image ad for Pixi's On-The-Glow Base foundation stick features the product prominently against a pink background, highlighting its availability in 18 shades and encouraging viewers to take a quiz to find their perfect match for a natural, radiant glow. # Brand positioning Pixi is presented as a brand focused on achieving flawless, natural, and radiant skin. The brand positions itself as a provider of products that enhance one's natural glow, emphasizing simplicity and ease of use. With the 'On-The-Glow' product line, Pixi aims to occupy a space in the consumer's mind as a go-to for achieving a healthy, radiant complexion effortlessly. The brand aligns with a lifestyle that values natural beauty and simplicity, pushing against the norm of overly complicated or artificial beauty routines. The brand positioning is both functional, offering moisture and coverage, and emotional, promising a radiant glow and enhanced natural beauty. # Product The featured product is Pixi's On-The-Glow Base, a foundation moisture stick designed to provide a natural, radiant glow. It is available in 18 new shades, catering to a wide range of skin tones. The product comes in stick form, making it easy to apply and perfect for on-the-go use. The packaging indicates that it is a 'Foundation Moisture Stick' and 'Fond de Teint Stick Hydratant,' highlighting its dual function of providing coverage and hydration. The net weight is 0.6 oz / Poids Net 19 ge. The ad emphasizes that the product helps unlock your most natural, radiant glow, suggesting it enhances one's inherent beauty. The ad addresses the purchase barrier of finding the right shade by encouraging viewers to take a quiz to find their perfect match. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality appears to be highly polished, with studio-shot lighting and a simple background. The visual motif is a flatlay style, with the product and swatches arranged neatly against a solid background. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: The Secret to Flawless Skin? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding the right foundation shade. "Take the Quiz and Find the One Shade" directly acknowledges the difficulty in selecting the correct shade. # Value propositions - Available in 18 new shades: Ensures a perfect match for a wide range of skin tones. - Foundation Moisture Stick: Provides both coverage and hydration in one product. # Benefits - Unlocks Your Most Natural, Radiant Glow # Features - Foundation Moisture Stick - Available in 18 new shades # Call to action Take the Quiz # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits while encouraging viewers to engage with the brand. # Storyline - The ad opens by posing the question, 'The Secret to Flawless Skin?' This is intended to grab the viewer's attention and introduce the topic of achieving perfect skin, told from the brand's perspective. - The ad then introduces the product, 'On-The-Glow Base,' as the answer to the question. This is intended to position the product as the solution to achieving flawless skin, told from the brand's perspective. - The ad highlights the product's availability in '18 new shades,' expanding on the product and its features. This is intended to showcase the product's versatility and inclusivity, told from the brand's perspective. - The ad concludes with a call to action, 'Take the Quiz and Find the One Shade that Unlocks Your Most Natural, Radiant Glow.' This is intended to encourage the viewer to engage with the brand and find their perfect shade, told from the brand's perspective.

# Ad summary This ad showcases the PIXI On-the-Glow Blush and other PIXI products. The ad features a woman applying the blush, bronzer, and highlighter to her face. The ad highlights that the products are hydrating, blendable, and instantly glowy. The ad also suggests that the products are the perfect holiday gift. # Brand positioning PIXI is presented as a brand that offers easy-to-use, multi-purpose beauty products designed to give the user a natural, radiant glow. The brand emphasizes simplicity and convenience, as demonstrated by the stick format of the blush, bronzer, and highlighter. PIXI aims to occupy a space in the consumer's mind as a go-to for achieving a quick and effortless 'on-the-glow' look. The brand aligns with a lifestyle that values efficiency and natural beauty, pushing against the norm of complicated or time-consuming makeup routines. The brand positioning is both functional (easy application, multi-use) and emotional (achieving a radiant, healthy glow). # Product The PIXI On-the-Glow Blush is a cheek and lip tint in stick form. It is designed for anyone looking to add a natural flush of color and hydration to their skin. The product is highlighted as hydrating, blendable, and capable of delivering an instant glow. The stick format allows for easy, on-the-go application. The ad also features the PIXI On-the-Glow Bronze, a tinted moisture stick, and the PIXI SuperGlow highlighter stick. All three products share the same stick format and promise to deliver a hydrating, blendable, and glowy finish. The ad suggests that these products are worth trying for their convenience, ease of use, and ability to create a radiant, healthy-looking complexion. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product and its effects. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:10 On-the-Glow Blush / 00:00–00:10 The best-selling cheek + lip tint that customers can't get enough of Visual: 00:00–00:01: Close-up of a fair-skinned woman's face with light brown hair pulled back. She has light pink blush on her cheeks. She is applying a light green stick of PIXI On-the-Glow Blush to her cheek. She is wearing light pink nail polish. The background is a light pink color. / 00:01–00:02: Close-up of the same woman's face. She is blending the blush into her skin with her fingers. The background is a light pink color. / 00:02–00:03: Close-up of the same woman's face. She is applying a light green stick of PIXI On-the-Glow Bronze to her cheek. The background is a light pink color. # Funnel stage Consideration # Pain points The ad implies the pain point of wanting a quick and easy way to achieve a natural, radiant glow. The ad shows the woman applying the product in a matter of seconds, suggesting that it is a fast and convenient solution. # Value propositions - Best-selling cheek + lip tint that customers can't get enough of - Hydrating, blendable, and instantly glowy - The perfect Holiday gift for anyone on your list # Benefits - Easy to use - Gives a natural flush of color - Hydrates the skin - Gives an instant glow # Features - Cheek + lip tint - Tinted moisture stick - Hydrating - Blendable - Instantly glowy # Call to action Shop our best seller today # Social proof - The best-selling cheek + lip tint that customers can't get enough of # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face as she applies PIXI On-the-Glow Blush to her cheek. The message is to show the product in use and highlight its immediate effect. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:01–00:02 The woman blends the blush into her skin with her fingers. This shows how easy it is to blend the product. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:02–00:03 The woman applies PIXI On-the-Glow Bronze to her cheek. The message is to show the product in use and highlight its immediate effect. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:03–00:04 The woman blends the bronzer into her skin with her fingers. This shows how easy it is to blend the product. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:04–00:05 The woman applies PIXI SuperGlow to her brow bone. The message is to show the product in use and highlight its immediate effect. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:05–00:06 The woman blends the highlighter into her skin with her fingers. This shows how easy it is to blend the product. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:06–00:08 The woman smiles at the camera, showing off her finished makeup look. The message is to show the final result of using the products. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional. - 00:08–00:10 The woman holds up multiple PIXI products. The message is to show the range of products available. The audience experiences the ad from the perspective of someone interested in makeup application. The tone is informative and promotional.

# Ad summary This ad promotes Pixi's Award-Winning Glow Tonic. The ad features a woman holding the product and applying it to her face. Text overlays highlight the product's name and positive reviews. # Brand positioning Pixi is presented as a brand focused on skincare solutions that deliver a healthy glow. The brand emphasizes simplicity and effectiveness, positioning itself as an accessible option for achieving radiant skin. The ad highlights the 'Award-Winning Glow Tonic,' suggesting a commitment to quality and proven results. Pixi aims to occupy a space in the consumer's mind as a go-to brand for achieving a natural, healthy glow through easy-to-use products. # Product The featured product is Pixi's Award-Winning Glow Tonic, a skincare product designed to exfoliate and brighten the skin. It is presented as a tonic that can be easily applied to the face. The ad highlights the product's popularity, referencing over 10,000 glowing reviews. The Glow Tonic is for anyone looking to achieve a radiant complexion. The ad addresses the purchase barrier by showcasing the product's ease of use and positive customer feedback, implying it is a worthwhile addition to any skincare routine. # Visual style The ad has a clean and polished aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a focus on showcasing the product and its application. # Hooks Text overlay: Meet the Icon: Award-Winning Glow Tonic / ⭐⭐⭐⭐⭐ / With over 10,000 glowing reviews Visual: 00:00–00:02: Close-up shot of a woman with fair skin, light brown hair, and light pink lipstick, smiling slightly. She is holding a bottle of Pixi Glow Tonic in her right hand. The background is a soft, blurred pink. Below the shot is a white background with the text "Meet the Icon: Award-Winning Glow Tonic" and five gold stars, followed by "With over 10,000 glowing reviews." A product shot of the Pixi Glow Tonic is on the right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point, but it implies that the target audience is looking for a way to achieve a healthy, glowing complexion. # Value propositions - The Award-Winning Glow Tonic is a product with over 10,000 glowing reviews, suggesting it is a popular and effective choice for achieving radiant skin. # Benefits - Achieve a radiant complexion # Features - Award-Winning Glow Tonic # Call to action None used. # Social proof - The ad highlights that the product has "over 10,000 glowing reviews." # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:02 The ad opens with a woman holding a bottle of Pixi Glow Tonic and smiling at the camera. - 00:02–00:03 The woman opens the bottle of Pixi Glow Tonic. - 00:03–00:04 The woman applies the tonic to her face, smiling as she does so. - 00:04–00:05 The ad returns to the woman holding the bottle of Pixi Glow Tonic and smiling at the camera. - 00:05–00:06 The woman opens the bottle of Pixi Glow Tonic. - 00:06–00:09 The woman applies the tonic to her face, smiling as she does so.

# Ad summary A woman shares her secret to glowing and radiant skin. She introduces Pixi Beauty's Glow Tonic, which she calls the internet's most viral toner. She applies the product to her face using a cotton pad and shares that it has botanically infused formulas plus aloe vera to keep skin calm and hydrated. # Brand positioning Pixi Beauty is presented as a brand that offers simple solutions for achieving radiant and healthy-looking skin. The brand is positioned as being on-trend and in touch with viral beauty sensations, as the ad highlights the Glow Tonic as "the internet's most viral toner." The brand aligns with values of natural beauty, simplicity, and effective skincare, promoting a lifestyle where achieving a radiant complexion is effortless. Pixi Beauty pushes against the norm of complicated skincare routines by offering a toner that provides an effortless glow and natural radiance. The brand positioning is both functional, focusing on the product's ability to deliver a glow, and emotional, associating the product with the desire for radiant and healthy-looking skin. # Product Pixi Beauty's Glow Tonic is a toner designed to provide an effortless glow and natural radiance. It is for anyone looking to achieve healthy and radiant-looking skin. The product features botanically infused formulas and aloe vera to keep skin calm and hydrated. The ad emphasizes that the Glow Tonic is the "internet's most viral toner," suggesting its popularity and effectiveness. It is applied using a cotton pad and is presented as a simple addition to any skincare routine. The ad addresses the purchase barrier of skepticism by showcasing the product's immediate effects and highlighting its natural ingredients. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The visuals are timed to the voiceover lines. # Hooks Spoken: Female 1: Guys, I have a secret to tell you. / Female 1: You want to know how everyone's getting that glowy, radiant look? Text overlay: I found the secret to glowy & radiant skin!✨ Visual: 00:00–00:04: A woman with long brown hair and a gray sweater is centered in the frame. She is smiling and looking directly at the camera. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad implies that achieving a glowy, radiant look requires a secret or special product. The pain point is the desire for radiant skin and the frustration of not knowing how to achieve it. "You want to know how everyone's getting that glowy, radiant look?" # Value propositions - Effortless glow and natural radiance: Connects the product's features to the desired outcome of radiant and healthy-looking skin. - Botanically infused formulas plus aloe vera: Highlights the natural ingredients that contribute to the product's calming and hydrating effects on the skin. # Benefits - Leaves an effortless glow - Natural radiance - Keeps your skin calm - Hydrated skin # Features - Botanically infused formulas - Aloe vera # Call to action None used. # Social proof - "I got the internet's most viral toner" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The video begins with a woman sharing that she has a secret to tell. - 00:01–00:04 She asks if the viewer wants to know how everyone is getting that glowy, radiant look. - 00:04–00:08 She introduces Pixi Beauty's Glow Tonic, calling it the internet's most viral toner, and says she's going to try it out. - 00:10–00:11 She applies the toner to a cotton pad. - 00:11–00:14 She applies the toner to her face. - 00:14–00:19 She shares that it has botanically infused formulas plus aloe vera to keep skin calm and hydrated. - 00:19–00:21 She says you cannot go wrong with this.

# Ad summary This ad promotes the Pixi eye patch trio, highlighting three different types of eye patches that each address different skin concerns. The ad features a split screen of various women applying the eye patches, along with close-ups of the product and text overlays that describe the benefits of each type. # Brand positioning Pixi is presented as a brand that offers simple and effective skincare solutions. The brand is positioned as accessible and easy to incorporate into daily routines, as demonstrated by the various women applying the eye patches. The brand focuses on providing products that enhance natural beauty with minimal effort, aligning with a lifestyle that values self-care and effortless radiance. # Product The ad features the Pixi eye patch trio, which includes three different types of eye patches: DetoxifEYE, BeautifEYE, and NutrifEYE. DetoxifEYE is designed to de-puff and hydrate the under-eye area. BeautifEYE aims to brighten and energize the skin. NutrifEYE is formulated to soothe and nourish. Each type comes in a jar containing multiple patches and includes a small spatula for easy application. The ad emphasizes that these are three best-sellers that provide one effortless glow. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and its application. The editing style uses quick cuts and split screens to maintain a fast pace and highlight multiple users. The production quality is polished, giving it a commercial feel while still maintaining a UGC vibe through the inclusion of various women applying the product in different settings. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:09 [Singing] Tell me now you're gay yeah, to forget yeah. Oh my you're praying, to forget yeah. Oh my you're praying, to forget yeah. Text overlay: 00:00–00:09 Everyone's loving the Eye Patch Best Sellers Trio! As Seen on TV! Visual: 00:00–00:01 A split screen shows four different scenes. Top left: A young woman with long dark hair, wearing a gray sweater, applies an eye patch while looking at the camera in a selfie style. Top right: A hand holds a light green jar of Pixi BeautifEYE eye patches against a light blue background. Bottom left: A close-up of a light green jar of Pixi eye patches with a spatula. Bottom right: A young woman with curly hair and a white headband applies an eye patch while looking at the camera. / 00:01–00:02 A split screen shows four different scenes. Top left: A young woman with long dark hair, wearing a gray sweater, holds a light green jar of Pixi DetoxifEYE eye patches and points to it. Top right: A close-up of a light green jar of Pixi eye patches with a spatula. Bottom left: A close-up of a light green jar of Pixi eye patches with a spatula. Bottom right: A young woman with long dark hair and eye patches on sits in a dimly lit room with blue lighting and a wine glass in the background. / 00:02–00:03 A split screen shows four different scenes. Top left: A young woman with long dark hair, wearing a white top, applies an eye patch while sitting in a car. Top right: A close-up of a light green jar of Pixi eye patches with a spatula. Bottom left: A hand holds a light green jar of Pixi eye patches with a spatula. Bottom right: A young woman with long dark hair and eye patches on sits in a dimly lit room with blue lighting. # Funnel stage Consideration # Pain points The ad implies that viewers may be experiencing under-eye puffiness, dullness, or dryness, which they want to address for a more refreshed and radiant appearance. # Value propositions - Three best-sellers, one effortless glow. # Benefits - De-puffed under-eye area - Hydrated skin - Brightened skin - Energized skin - Soothed skin - Nourished skin - Effortless glow # Features - DetoxifEYE: to de-puff & hydrate - BeautifEYE: to brighten & energize - NutrifEYE: to soothe & nourish # Call to action SHOP NOW # Social proof - Everyone's loving the Eye Patch Best Sellers Trio! # Point of view - Customer 100% – The ad is presented from the perspective of various customers using and demonstrating the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a split screen showing different women applying eye patches. The text overlay introduces the product as the Eye Patch Best Sellers Trio. - 00:01–00:03 00:01–00:03 The screen continues to show different women applying eye patches, along with close-ups of the product. The text overlay highlights DetoxifEYE, which is designed to de-puff and hydrate. - 00:03–00:05 00:03–00:05 The screen continues to show different women applying eye patches, along with close-ups of the product. The text overlay highlights BeautifEYE, which is designed to brighten and energize. - 00:05–00:07 00:05–00:07 The screen continues to show different women applying eye patches, along with close-ups of the product. The text overlay highlights NutrifEYE, which is designed to soothe and nourish. - 00:07–00:09 00:07–00:09 The screen continues to show different women applying eye patches, along with close-ups of the product. The text overlay states that these are three best-sellers that provide one effortless glow, followed by the brand name and a call to action to shop now.

# Ad summary This ad promotes Pixi eye patches, highlighting the Eye Patch Best Sellers Trio. The ad features multiple women applying the eye patches, emphasizing their benefits such as de-puffing, hydrating, brightening, energizing, soothing, and nourishing. The ad concludes with a display of the three best-selling eye patches and a call to action to shop now. # Brand positioning Pixi is presented as a brand focused on providing effortless beauty solutions. The ad highlights the brand's commitment to offering products that are easy to use and deliver visible results. Pixi aims to occupy a space in the consumer's mind as a go-to brand for quick and effective skincare, aligning with a lifestyle that values simplicity and efficiency. The brand's positioning is functional, emphasizing the performance and ease of use of its products. # Product The featured product is the Pixi Eye Patch Best Sellers Trio, which includes three different types of eye patches: DetoxifEYE, BeautifEYE, and NutrifEYE. DetoxifEYE is designed to de-puff and hydrate the under-eye area. BeautifEYE aims to brighten and energize the skin. NutrifEYE is formulated to soothe and nourish. The eye patches are presented as an effortless solution for achieving a glowing complexion. The ad addresses the purchase barrier by showcasing the trio as a comprehensive solution, providing multiple benefits in one set. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product in various settings. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is polished, giving the ad a professional feel. The visual motifs include close-ups of the eye patches and the women applying them, emphasizing the ease of use and the visible results. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01: Everyone's loving the Eye Patch Best Sellers Trio. Text overlay: 00:00–00:01 Everyone's loving the Eye Patch Best Sellers Trio. (text overlay in green box) / 00:00–00:01 As Seen on TV. (text overlay in green box) Visual: 00:00–00:01: A young woman with long, dark hair pulled back applies a clear eye patch under her left eye. She is wearing a gray long-sleeved shirt. The background is a neutral-colored wall with a window to the right. A text overlay in a green box reads, "Everyone's loving the Eye Patch Best Sellers Trio. As Seen on TV." # Funnel stage Consideration # Pain points The ad addresses the pain point of tired, puffy, and dull under-eye skin. This is signaled by the need to "de-puff & hydrate," "brighten & energize," and "soothe & nourish." # Value propositions - Three best-sellers, one effortless glow: This highlights the value of getting multiple benefits in one purchase, making skincare easy and effective. # Benefits - De-puffed under-eye area - Hydrated skin - Brightened skin - Energized skin - Soothed skin - Nourished skin - Effortless glow # Features - DetoxifEYE: de-puff & hydrate - BeautifEYE: to brighten & energize - NutrifEYE: to soothe & nourish # Call to action SHOP NOW # Social proof - "Everyone's loving the Eye Patch Best Sellers Trio" – Implies widespread positive reception and popularity. # Point of view - Customer 100% – The ad is presented from the perspective of real users demonstrating and endorsing the product. # Storyline - 00:00–00:01 A woman applies eye patches under her eyes. - 00:01–00:09 The ad transitions to show different women applying various types of Pixi eye patches, each with a specific benefit. - 00:09–00:12 The ad shows a split screen of the three best-selling eye patches, along with the Pixi brand name and a call to action.

# Ad summary This ad promotes Pixi DetoxifEYE eye patches with a series of close up shots of the product and diverse women applying and wearing them. The ad highlights the ingredients, benefits, and ease of use while playful upbeat music plays in the background. # Brand positioning Pixi is presented as a brand offering simple skincare solutions designed to fit seamlessly into busy lifestyles. The ad highlights Pixi's DetoxifEYE eye patches as a quick and effective way to refresh and revitalize tired eyes. The brand emphasizes convenience and ease of use, positioning itself as a go-to solution for those seeking instant results without elaborate routines. Pixi's overall tone is playful and approachable, suggesting that beauty and self-care should be fun and accessible. # Product Pixi DetoxifEYE eye patches are depuffing eye patches designed for anyone experiencing tired or dull under-eye skin. The patches are packaged in a pastel green jar with a spatula for easy and hygienic application. They contain ingredients such as caffeine to energize tired eyes, cucumber to soothe and de-puff, and gold to nourish and revive. The product promises to deliver brighter, smoother-looking eyes in just 10 minutes. The ad highlights the product's hydrating, cooling, and glow-boosting properties, emphasizing its ability to fit into any schedule and deliver quick results. These patches combat the feeling of tired eyes that "don't fit your schedule." # Visual style The ad features a bright, clean aesthetic with pastel color accents. The editing style includes quick cuts to keep the pace energetic and engaging. The production quality is polished, leaning towards a commercial feel while incorporating UGC elements like women showing off the product. Close-up shots and detailed product views are used to highlight textures and ingredients. The visuals are tightly synced with upbeat music to create an engaging rhythm. # Hooks Spoken: 00:01–00:01: [SINGING] Tell me now, are you playing? Text overlay: 00:01–00:02: Meet DetoxifEYE Patches / 00:01–00:02: Your instant refresh for brighter, smoother looking eyes in just 10 minutes. Visual: 00:00–00:01: Extreme close-up of the green Pixi eye patches in the jar. A white spatula is used to stir and separate the patches. The camera is static with a slight overhead angle, focusing on the reflective, gel-like texture of the patches and their vibrant green color. / 00:01–00:02: A dark-skinned woman with curly hair pulled back by a black headband smiles while applying the green Pixi eye patches under her eyes. The background is blurred. The camera angle is low. # Funnel stage Middle of funnel (Consideration) # Pain points Tired eyes that don't fit your schedule. # Value propositions - DetoxifEYE Patches as an instant refresh for brighter, smoother looking eyes. - The combination of caffeine, cucumber, and gold for energizing, soothing, and nourishing the under-eye area. - Quick 10-minute application to fit busy schedules. # Benefits - Energise tired eyes - Soothe + de-puff - Nourish and revive - Instant refresh for brighter, smoother looking eyes in just 10 minutes. # Features - Caffeine - Cucumber - Gold # Call to action SHOP NOW AT PIXIBEAUTY.COM # Point of view - Customer 70% – The ad features diverse women applying and demonstrating the product, creating a relatable, user-centric experience. - Brand 30% – The ad uses text overlays and close-up product shots to communicate official claims and branding, directly conveying the brand's message. # Storyline - 00:00–00:01 The ad opens with a close-up of the Pixi DetoxifEYE patches, showcasing their texture and color to draw the viewer in. - 00:01–00:02 Text overlays introduce the product and highlight its benefits, focusing on brighter, smoother-looking eyes in just 10 minutes to set expectations. - 00:02–00:08 Diverse women are shown applying the eye patches, reinforcing the product's usability and demonstrating its place in everyday routines. - 00:08–00:11 The ad transitions to close-ups of the product packaging and ingredients, emphasizing key benefits. - 00:11–00:17 The ad closes with a call to action, encouraging viewers to shop now at pixibeauty.com.