How Picsart Advertises on Meta

# Ad summary This ad promotes GenAi Studio, an app by PicsArt, which can convert images into videos with AI-powered motion effects. The ad showcases a current trend, the iconic vampire motion, and shares that it is super easy to create with GenAi Studio. The ad demonstrates the steps for creating the effect within the app. # Brand positioning GenAi Studio is presented as an easy-to-use tool for creating trendy videos using AI-powered motion effects. The brand caters to a modern audience interested in participating in online trends and showcasing their creativity through visually engaging content. GenAi Studio positions itself as a facilitator for quick and easy video creation, aligning with the fast-paced nature of social media trends. # Product GenAi Studio by PicsArt is an app that converts images into videos using AI-powered motion effects. It allows users to easily create trendy videos by simply opening the app, choosing a filter, and uploading a selfie. GenAi Studio is for users who want to participate in viral trends and create unique videos with minimal effort. The app features a range of filters, including one for creating iconic vampire motion videos. It promises a quick and straightforward process, making it accessible to anyone who wants to create engaging social media content. The ad emphasizes the ease and speed of creating trendy videos. # Visual style The ad features a combination of high-quality, stylized video and screen-recorded content of the app. The aesthetic is polished with smooth transitions. The vampire-themed visuals are dramatic and visually striking, while the app interface is clean and modern. The pacing is quick, with frequent cuts to keep the viewer engaged. # Hooks Spoken: This trend is going viral. / Your iconic vampire motion is super easy to create. Text overlay: 00:00–00:03 / YOUR ICONIC VAMPIRE MOTION IS / SUPER EASY TO CREATE. Visual: 00:00–00:01: Close-up shot of a woman with dark hair, pale skin, red eyes, and vampire fangs, wearing a white fur hat and coat, biting into a red apple in a snowy forest. A smaller video of a woman with long brown hair and a white top is in the bottom left corner. / 00:01–00:03: The camera zooms in slightly on the woman with vampire features. The smaller video of the other woman remains in the corner. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the difficulty and time it takes to create trendy, visually engaging videos. The ad suggests that creating such content can be challenging and time-consuming, especially for those unfamiliar with video editing. # Value propositions - Create viral content with ease - Turn your selfies into trendy videos - Get the iconic vampire motion effect instantly # Benefits - Easily create trendy videos - Participate in viral trends - Create unique and engaging content - Quick and straightforward process # Features - AI-powered motion effects - Range of filters - Crimson Stillness filter for vampire motion videos # Call to action Try it now. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of GenAi Studio, demonstrating how the app works and what viewers can achieve with it. # Storyline - 00:00–00:01 The ad opens with a scene of a woman with pale skin, red eyes, and fangs, biting into a red apple in a snowy environment, followed by a smaller video of a woman looking into the camera. - 00:01–00:03 The narrator highlights the virality and ease of creating the iconic vampire motion trend. - 00:03–00:05 The ad cuts to a screen recording of the GenAi Studio app by PicsArt, showing various options like Image to Video Effects, Game Styles, and Product Shots. - 00:03–00:05 It highlights that creating the effect is super easy, directing the audience to open GenAi. - 00:05–00:07 The screen recording continues, navigating to Christmas Effects and showing a filter called Crimson Stillness, accompanied by a demonstration of how to upload a selfie and generate the video. - 00:07–00:08 The ad reverts back to the vampire-themed video, showing the woman from the beginning in a different pose. - 00:08–00:11 The woman from the beginning is now featured in a video in a wintry background, wearing a black coat, and looking toward the camera. - 00:08–00:11 The narrator emphasizes that the video is ready to share, encouraging the viewer to try it now.

# Ad summary This ad promotes an AI app that turns photos into art. The ad features a woman who prompts the viewer to pick a photo and let AI turn it into art. The ad then shows a series of photos that have been turned into art. # Brand positioning The brand is presented as a fun and easy way to turn photos into art using AI. The brand aims to occupy the space of accessible creativity, aligning with a playful and modern lifestyle. It pushes against the norms of traditional art creation by offering a simple, tech-driven solution. The brand positioning is both functional (easy AI art creation) and emotional (fun, creative expression). # Product The product is an AI-powered app that transforms photos into various art styles. It is designed for anyone who wants to create unique and stylized images from their personal photos. The app features an AI that can turn any photo into art. The ad shows examples of photos transformed into Bratz-style cartoon characters. The app addresses the barrier of artistic skill by providing an easy-to-use AI tool that requires no artistic expertise. # Visual style The ad has a polished UGC feel, with quick cuts between the original photo and the AI-generated art. The production quality is high, giving it a modern and trendy aesthetic. The pacing is fast, with cuts timed to the music. The overall visual style is bright and colorful, emphasizing the fun and creative aspect of the app. # Hooks Spoken: Pick a photo, let AI turn it into art. Text overlay: Pick a photo / Let AI turn it into art Visual: 00:00–00:02: A woman with medium-length brown hair, wearing a black tank top, is lying on a white bed with her head propped up on her hand. She is looking directly at the camera with a slight smile. The background is a blurred white wall. A yellow square appears around her face, indicating facial recognition. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking artistic skills or the time to create art manually. The ad implies that creating art is difficult or requires special skills. # Value propositions - Easy AI art creation # Benefits - Turns photos into art # Features - AI-powered photo transformation # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the app. # Storyline - 00:00–00:02 A woman is lying on a bed and looking at the camera. - 00:02–00:02 The woman prompts the viewer to pick a photo and let AI turn it into art. - 00:02–00:08 The ad shows a series of photos that have been turned into art.

# Ad summary This ad demonstrates how the Picsart app can be used to change and style hair in pictures. The ad features a woman who uses the app to add volume and style to her hair. # Brand positioning Picsart is presented as a user-friendly app designed for anyone who wants to easily edit and enhance their photos. The brand positions itself as a go-to solution for everyday photo imperfections. It aligns with a fun, creative, and accessible approach to photo editing, pushing against the perception that advanced editing requires professional skills or expensive software. The brand offers a functional solution (simple photo editing) with an emotional payoff (increased confidence in shared photos). # Product Picsart is a photo editing app that allows users to edit and enhance photos. The ad specifically highlights the 'hairstyles' feature within the app, which enables users to digitally alter their hair in photos. The demonstrated use case is adding volume and style to hair that appears flat or unflattering in a photo. The USP is that it provides a quick and easy fix for perceived photo imperfections that might prevent someone from posting a photo. The product addresses the purchase barrier of photo editing complexity by showing how straightforward the app is to use. # Visual style The ad has a UGC aesthetic with a selfie-style camera angle. Editing is simple with clear, direct cuts between shots. The production quality is low-to-medium, consistent with user-generated content. Pacing is moderate, matching the creator’s speech. # Hooks Spoken: Female 1: My hair was not it, so I fixed it in Picsart. Text overlay: I FIXED MY HAIR IN PICSART Visual: 00:00–00:03 A fair-skinned woman with long brown hair and heterochromia (one blue eye, one green eye) stands indoors against a white wall. She is wearing a light pink tank top. She is holding a phone up to the camera, displaying a photo of herself. A purple text overlay reads “I FIXED MY HAIR IN PICSART”. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having a photo you like, but not wanting to post it because of your hair. The ad explicitly states, "This photo is cute, the hair is not." # Value propositions - Hairstyles that save photos - The hairstyles feature in Picsart helps to alter any photo so that it is postable. # Benefits - I fixed it in Picsart - Okay now it’s actually postable. - Picsart saved this photo for me # Features - Hairstyles feature # Call to action DOWNLOAD PICSART # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their personal experience with the app. # Storyline - 00:00–00:02 The woman in the video displays a photo on her phone. - 00:00–00:02 The woman in the video states that her hair was "not it" in the photo, so she fixed it in Picsart, conveying a problem/solution narrative. - 00:02–00:03 She urges viewers to look at the edited photo, inviting them to see the transformation and piquing their curiosity. - 00:03–00:07 The woman says that her photo is cute but the hair is not, which highlights the flaw she wants to solve with Picsart. - 00:05–00:06 The ad zooms in on the woman's hair in the photo. - 00:08–00:10 The woman states that she goes to 'retouch' and taps 'hairstyles', which demonstrates the simple steps to use the Picsart feature. - 00:11–00:12 The ad shows the woman on the Picsart app. - 00:12–00:14 The ad shows the "Wavy Hair" filter applied to the woman's photo, changing her hair. - 00:16–00:18 The woman says that now her photo is actually postable, thus showing the transformation from drab to fab. - 00:17–00:18 The woman zooms into her face with the filter on. - 00:19–00:21 The ad returns to the woman holding her phone. - 00:19–00:21 A text overlay is shown over the woman stating to download Picsart. - 00:19–00:21 The woman says that Picsart saved this photo for her, which implies that she is happy with how the app can transform a photo.

# Ad summary A young female creator shares three reasons why she uses Picsart for all of her photo editing. These reasons include the app having everything in one place, allowing her to remove unwanted people from the background, and ensuring all of her photos and social media feed looks aesthetic and matches. # Brand positioning Picsart is presented as an all-in-one, simple photo and video editing app that allows users to create aesthetic and eye-catching content for social media. The brand is positioned as an easy-to-use tool that has everything a content creator needs and will help them to edit on-the-go, without having to rely on complicated, expensive, and time-consuming software. Picsart allows users to fix images that they would have previously deleted, remove unwanted people or objects, and create a cohesive aesthetic. # Product Picsart is an all-in-one editing app with features like filters, retouching, text, and stickers. It allows users to remove unwanted people from images and fix the lighting in seconds. The app can help to create a cohesive aesthetic for photos and social media feeds. The app addresses the need to fix previously ruined photos that would otherwise be deleted. It is for content creators who want to easily edit photos and create aesthetically pleasing content for social media. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The production quality is not highly polished, giving the impression of authenticity and relatability. The editing style includes quick cuts and screen recordings to showcase the product features. The pacing is quick, with cuts every few seconds to maintain viewer engagement. # Hooks Spoken: Three reasons why I edit every single photo with Picsart. Text overlay: 3 REASONS WHY I EDIT EVERY / SINGLE PHOTO WITH PICSART Visual: 00:00–00:02 The shot is close up of the creator's face, with a plain white background. She is wearing a gray hoodie and her hair is down and wet. The shot is stationary and slightly low-angle, capturing her from the chest up. There is on-screen text at the top that reads, "3 REASONS WHY I EDIT EVERY SINGLE PHOTO WITH PICSART." # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the frustration of having photos that are ruined and not knowing how to fix them or having to delete them. The creator states that she used to delete ruined photos before using the app. # Value propositions - All-in-one app - Fix ruined photos and make them aesthetic. # Benefits - Has literally everything in one place. - No longer have to delete ruined photos. - Photos finally look aesthetic. - Whole feed finally matches. # Features - Filters - Retouch - Text - Stickers - Remove people from the background - Fix lighting # Call to action TRY PICSART NOW # Social proof - "Yeah, that's why I edit every single photo with Picsart." – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered from the perspective of a real user of the product, sharing her own personal experience with the app. # Storyline - 00:00–00:02 The creator introduces herself to the audience and shares that she will be giving three reasons why she uses Picsart to edit all of her photos. - 00:02–00:07 00:02–00:07 The creator shares her first reason for using Picsart, stating that it has everything in one place. She highlights filters, retouch, text, and stickers as key features. This message is conveyed by the creator. - 00:07–00:14 00:07–00:14 The creator shares her second reason for using Picsart, stating that she no longer deletes ruined photos, because she can remove people from the background and fix the lighting in seconds. The perspective is the creator, sharing their personal experience with the app. - 00:14–00:18 00:14–00:18 The creator shares her third reason for using Picsart, stating that her photos look aesthetic and her whole feed finally matches. This message is conveyed by the creator, from her own perspective. - 00:18–00:20 00:18–00:20 The creator says, "Yeah, that's why I edit every single photo with Picsart." - 00:20–00:23 00:20–00:23 The creator gives a call to action, asking viewers to try Picsart and see how it can improve their last bad picture.

# Ad summary This ad is for Picsart. The ad showcases a person dancing. At the top of the screen, the user is shown with an effect over them, and at the bottom of the screen, the user is shown in a circle and a small child is shown in a circle next to them. It asks users to try the trend now and download Picsart. # Brand positioning Picsart is positioned as a popular and trusted platform for photo and video editing, offering users the ability to create engaging social media content. The brand promotes creativity and trend adoption by showcasing a viral dance effect. With claims of being 'Trusted by 150 million users,' Picsart aims to occupy a space in the consumer's mind as a reliable and widely used tool. The brand's positioning is functional, offering features that allow users to participate in social media trends, and emotional, by providing a means to express creativity and connect with others through popular content. # Product The advertised product is the Picsart app, a platform that provides users with tools to edit photos and videos. Specifically, the ad highlights a feature that enables users to participate in a 'viral dance effect' on social media. The ad targets social media users interested in participating in popular trends. A key selling point is that the app is 'Trusted by 150 million users,' addressing a potential purchase barrier by emphasizing its widespread adoption and reliability. The use occasion is for creating and sharing engaging content on social media platforms. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style combines dance footage with superimposed graphics and text overlays. The pacing is quick, aligning with the rhythm of the music. The visual motifs include the Picsart logo and app store buttons. The editing is synced to the beat of the music. # Hooks Spoken: 00:00–00:02 Try this viral social media trend now! Text overlay: 00:00–00:08 Viral Dance Effect Visual: 00:00–00:08: A young adult man with dark skin and short hair, wearing glasses and a light blue button-down shirt, dances against a blurred background of trees and sky. The camera angle is low, shooting up at the man. In the bottom right corner of the frame is a graphic that says 'Viral Dance Effect'. There are two circular portraits shown at the bottom of the screen, one of the man and one of a young child with long brown hair. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the viewer's desire to participate in current social media trends. # Value propositions - Participation in viral social media trends. # Benefits - Trusted by 150 million users # Features - Viral dance effect # Call to action Download and try on Picsart # Social proof - “Trusted by 150 million users” # Point of view - Brand 100% – The brand voice is communicated through the narrator. # Storyline - 00:00–00:08 A person is shown dancing. They are isolated from the background. There are two circles superimposed on the video. The first circle contains the face of the dancer and the second circle contains the face of a young child. - 00:08–00:13 The screen turns black and the Picsart logo is shown. Text at the bottom asks the viewer to download and try Picsart. It states that it is 'Trusted by 150 million users'.

# Ad summary This ad promotes Picsart by showcasing its viral dance effect. The video features a man dancing with the effect applied, followed by a screen displaying the Picsart logo and a call to download the app. # Brand positioning Picsart is presented as a user-friendly creative platform that enables users to easily participate in and create viral content. The brand aligns with a youthful, trend-driven, and social media-focused lifestyle. By showcasing a viral dance effect, Picsart is ignoring the norm of complex photo editing software and positioning itself as an accessible tool for creating fun and engaging content, especially for those looking to participate in internet trends. The brand positioning is functional (simplicity) and emotional (fun, trendiness). # Product Picsart is presented as a mobile app that offers a viral dance effect. The ad implies that the effect allows users to overlay their own image, alongside another person's image, into a video of someone dancing. The product is for anyone who wants to easily create engaging content, especially those interested in participating in or creating viral trends. The ad shows that using the effect is simple, requiring minimal effort to create a dynamic, personalized video. By highlighting the viral dance effect, the ad aims to lower the barrier to content creation, suggesting anyone can easily participate in internet trends and create something fun and shareable. # Visual style The ad has a UGC feel, due to its location, but the quality is still clean, and the dance effect and final logo display give it a polished feel. The editing uses quick cuts synced to the music. The pacing is fast, with approximately 10 cuts per minute, maintaining a consistent rhythm that matches the music's beat. The quick cuts and on-screen text are timed to the music, enhancing the ad's energy and visual impact. # Hooks Spoken: 00:00-00:08 [Repeated] Music Text overlay: 00:00-00:08 Viral Dance Effect Visual: 00:00–00:08: A man with dark skin and short black hair wearing glasses and a light green button-up shirt and dark pants is dancing in an open outdoor space. The background shows a cloudy sky and trees. A "Viral Dance Effect" is applied, creating two circles with the man's face and a young girl's face that follow the man's movements. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to participate in viral trends but lacking the skills or resources to create engaging content. # Value propositions - The "Viral Dance Effect" allows users to easily create engaging content and participate in viral trends, making it accessible and fun for everyone. - Personalized video creation. # Benefits - Easily create engaging content - Participate in viral trends - Personalized video creation # Features - Viral Dance Effect # Call to action Download now # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its features and encouraging downloads. # Storyline - 00:00–00:08 The video opens with a man dancing outdoors. - 00:00–00:08 A digital effect is applied where circles containing the man and a young girl dance around the main dancing man, all following the motions of the dancer. - 00:00–00:08 The perspective is from the brand. - 00:00–00:08 The tone is energetic, matching the upbeat music and dance. - 00:00–00:08 This beat captures attention by demonstrating the trending content made possible with Picsart. - 00:08–00:10 The screen transitions to display the Picsart logo with a prompt to download the app. - 00:08–00:10 The perspective is from the brand. - 00:08–00:10 The tone is direct and promotional. - 00:08–00:10 This beat serves as a straightforward call to action.

# Ad summary This ad demonstrates how to use Picsart, a mobile app that allows users to edit photos and videos. The ad uses a trending dance with a cat. # Brand positioning Picsart is not directly presented as a specific type of brand but rather as a tool for creativity and photo/video editing, targeting a broad audience interested in visual content creation and manipulation. The brand positions itself as accessible for creating viral-worthy content through easy-to-use tools, implying a focus on simplicity and user-friendliness. # Product Picsart is a mobile app designed for photo and video editing. It allows users to create visually appealing content through various tools and features. The app seems oriented toward remixing and editing existing content rather than creating original assets from scratch. Its key selling point appears to be its accessibility and ease of use, enabling users to participate in viral trends and express their creativity. The ad promotes the app as a tool for quickly creating entertaining or viral content, and features a viral dance effect. # Visual style The ad has a clean and modern aesthetic. The editing style relies on quick cuts and transitions, and is a polished commercial. The pacing aligns with the music. # Hooks Text overlay: Viral Dance Effect Visual: Against a plain, light beige background, an orange and white cat sits upright on its hind legs on a matching floor. The cat appears to dance due to the effects of the Picsart app. In the lower left of the frame is a circular frame of the cat's face. In the lower right is a circular frame of a smiling young girl with dark hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Access to the “Viral Dance Effect” feature provides users with the opportunity to participate in viral trends. # Call to action Download now # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the app's capabilities. # Storyline - 00:00–00:08 A cat sits upright and appears to dance to upbeat music. - 00:08–00:10 The Picsart logo appears, followed by the text "Download now".

# Ad summary This ad promotes Picsart's retouch feature, framing it as a quick and easy way to achieve a glamorous makeup look without the effort of applying makeup. # Brand positioning Picsart is presented as a user-friendly app that enables anyone to easily enhance their photos, specifically highlighting the 'retouch' feature. The brand promotes values of simplicity and ease, directly contrasting with the traditional effort required for applying makeup. This positioning suggests Picsart aims to occupy the space of quick and accessible photo editing, fitting into an 'instant gratification' culture. # Product Picsart’s 'retouch' is presented as a feature within the app that allows users to instantly apply makeup looks to their photos. It is for anyone who wants to look glamorous in photos without the effort of applying makeup. The ad implies the feature is simple and quick to use, addressing the barrier of time and effort typically associated with makeup application. By showing a transformation in seconds, Picsart promises to deliver a professional-level result without any learning curve. # Visual style The ad has a polished UGC feel, with a mix of direct address and screen recording visuals. The editing is fast-paced, with frequent cuts, and the visuals are synchronized to the beat of the music. # Hooks Spoken: 00:00–00:03 Want to look dazzling, but too lazy to do your makeup? Visual: 00:00–00:03 A fair-skinned woman with brown curly hair and a blue t-shirt is looking directly at the camera with no makeup on. She is centered in the frame in front of a blank white wall. The shot is a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the time and effort required to apply makeup. The narrator asks, 'Want to look dazzling, but too lazy to do your makeup?' indicating that people want to look good but don't always want to put in the work. # Value propositions - Get a full makeup look without the effort of applying makeup yourself. - Look glamorous with just one tap in seconds. # Benefits - Get ready to stun in seconds # Features - Retouch feature - One-tap makeup application # Call to action Download now # Social proof - Holiday glow mode: ON - User comment on Instagram # Point of view - Customer 35% – The persona of a lazy person who still wants to look dazzling is communicated through the presenter’s tone and the question posed at the beginning of the ad. - Brand 65% – The brand's point of view is communicated through the direct explanation of the product's features and the visual demonstration of how the app works. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman looking directly at the camera with no makeup on. The narrator poses the question, 'Want to look dazzling, but too lazy to do your makeup?' The narrator establishes the desire to look good while also acknowledging the lack of motivation to apply makeup. This is from the perspective of the 'everyday' consumer. - 00:03–00:06 00:03–00:06 The ad cuts to a screen recording within the Picsart app. The original photo is transformed with makeup with just one tap. The narrator positions the Picsart app as a quick solution to the problem. This is from the perspective of the brand. - 00:06–00:09 00:06–00:09 The ad cuts to a split screen showing the transformation of the woman with no makeup to full glam makeup. The ad then shows a separate photo of the woman with the makeup applied with the text overlay, 'Holiday glow mode: ON'. The brand visually demonstrates that with just one tap on the Picsart app, they can get ready to stun in seconds. This is from the perspective of the brand. - 00:09–00:13 00:09–00:13 The ad ends with the Picsart logo and a call to 'Download now'. This is a CTA from the perspective of the brand.

# Ad summary This ad for Picsart shows how you can use the app to edit photos. It shows the original photo, then how you can add a text overlay with the app. # Brand positioning Picsart is presented as an easy way for users to edit their photos using features within the app. The brand aims to occupy the space in the consumer's mind that anyone is able to edit photos on their own, no matter their skill level. This brand aligns with a creative and imaginative lifestyle. Picsart pushes against the norm that you need a professional to edit your photos, and allows anyone to edit photos. The brand positioning is functional (simplicity). # Product Picsart is an app that allows users to edit photos with features in the app. It is for anyone who wants to edit their photos. The ad shows that you can add a text overlay to your photo using the app. It addresses the purchase barrier that editing photos is difficult. # Visual style The ad's overall aesthetic is colorful. The editing style is quick cuts. The production quality is polished and commercial. The pacing is consistent. The cuts are timed to the music. # Hooks Spoken: 00:00–00:01 [Music playing] Visual: 00:00–00:03 A dark-skinned person with short, teal hair, pink sunglasses, and a pink tank top poses against a red and orange sky. There is a white square with arrows in the center of the screen. The framing is a medium shot, and the camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that editing photos is difficult. # Value propositions - The value proposition is that the app is easy to use and anyone can edit photos. # Benefits - Easy to use # Features - Editing photos # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows the viewer how to use the app and what features it has. # Storyline - 00:00–00:04 The ad opens with a photo of a person with teal hair wearing pink sunglasses and a pink tank top. - 00:03–00:05 The ad then displays text that says, "NEW DROP". - 00:05–00:07 The ad then transitions to a screen that shows the Picsart app. On the screen, it shows the original photo and the edited photo next to each other.

# Ad summary This ad showcases the many different hairstyles you can try with Picsart's software. It poses the question about if you have ever wondered what you'd look like with a different hairstyle. # Brand positioning Picsart is presented as a user-friendly app that offers creative solutions. The brand aims to empower users to explore their style by trying different hair styles. The tone of the brand is fun and accessible. # Product Picsart is a creative software, here being shown to offer a wide variety of different hairstyles to try in the software. It addresses the purchase barrier of users not wanting to drastically change their hairstyle without knowing what they would look like. The ad tells the viewer that Picsart is worth trying because of all of the different hairstyle options. # Visual style The ad's aesthetic is casual. It looks like it was filmed on a phone. The editing style is quick cuts. The pacing shifts across the ad, slowing down when the woman is talking and speeding up when the different hairstyles are being shown. # Hooks Spoken: 00:00–00:02 Ever wondered how you'd look with a totally different hairstyle? Text overlay: 00:00–00:02 Ever wondered how you'd look with a totally different hairstyle? Visual: 00:00–00:02 A woman stands in front of a light gray wall. She has fair skin and blonde hair. She is wearing a black-and-white flannel shirt. She is smiling and looking at the camera. Then, her hair turns pink. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points Not wanting to drastically change their hairstyle without knowing what they would look like # Value propositions - Picsart is a good option if you want to try different hairstyles. # Benefits - Gives you hairstyle options to try # Features - Hairstyle options # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the customer's perspective. # Storyline - 00:00–00:02 The ad begins with the content creator posing the question of if you have ever wondered what you would look like with a different hairstyle, which is intended to draw viewers in. It is told from the content creator's perspective. - 00:03–00:06 The content creator then states that she downloaded Picsart and had so many hairstyle options to try, and showcases the many different hairstyles, which is intended to demonstrate how Picsart can help the user try different hairstyles. It is told from the content creator's perspective. - 00:07–00:09 The content creator then states that she is stuck because they are all too good, which is intended to imply that Picsart offers great hairstyle options. It is told from the content creator's perspective.

# Ad summary This ad showcases the Hairstyles app by showing different hairstyles on a photo of a woman. The ad opens by showing the Hairstyles app with different hairstyles. The voiceover says to try on hairstyles that are worthy of the spotlight. # Brand positioning The Hairstyles app allows you to try on different hairstyles in the app. This brand appeals to anyone who is looking to make a change to their hair. This ad shows a variety of hairstyles, colors, and lengths that can be achieved with the app. # Product The product in this ad is the Hairstyles app. The app allows you to try on different hairstyles, hair colors, and hair lengths. This app allows you to see if you would like a specific hairstyle before you get it done. This helps to remove the barrier of entry for people who are worried about a hairstyle looking good on them or not. # Visual style The video's aesthetic is clean and polished. The video features quick cuts and transitions. The production quality is high-end and commercial. The BPM is quick and consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Try on hairstyles worthy of the spotlight. Visual: 00:00–00:02 The video shows a woman's face being split into four sections with different hairstyles. In the top left section, she has blonde hair in a messy bun. In the top right section, she has light pink hair with bangs. In the bottom left section, she has her hair in two braids. In the bottom right section, she has her hair in a sleek ponytail. In the center of the sections, in a circular frame, is a photo of the woman with light blonde hair and bangs. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trying on different hairstyles from the spotlight. # Benefits - Try on hairstyles worthy of the spotlight. # Features - Try on different hairstyles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand showcases its hairstyle app with several hairstyles. # Storyline - 00:00–00:03 The ad shows a woman's head being split into four sections with different hairstyles in each section. - 00:00–00:03 The woman’s real face is in a circle in the center of the four sections. - 00:03–00:07 Each section shows a different hairstyle and switches every few seconds.

# Ad summary This ad promotes Picsart's retouch tools by demonstrating how to turn a basic selfie into an inspiring one, no salon required. It's targeted toward a younger, more social-media driven audience. # Brand positioning Picsart aims to occupy the space in the consumer's mind as the go-to app for easy and accessible photo editing and digital art. They align with values of creativity, self-expression, and empowerment by providing tools that allow users to easily enhance and transform their photos, regardless of skill level. The brand seems to push against the norm that photo editing is complicated or requires professional skills, instead, they offer accessible and intuitive tools for everyone. The brand positioning is functional (simple tools) as well as emotional (empowerment). # Product The ad promotes Picsart's retouch tools, which allow users to enhance and transform their photos without needing professional skills or a salon. These tools are available through an app that allows users to add makeup, change hair color, and completely alter a basic selfie into something that looks professionally done. The app is implied to be easy to use, quick, and effective. The ad's language emphasizes that users can achieve significant transformations without the need for professional services like a salon, addressing the barrier of cost and time associated with such services. It suggests that Picsart's retouch tools are worth trying for anyone looking to enhance their selfies and express their creativity. # Visual style The ad has a polished, commercial feel, with smooth transitions and clear visuals. The editing style is quick, with cuts timed to the music. The pacing is fast and consistent, designed to capture attention and highlight the rapid transformation possible with the app. # Hooks Spoken: Watch this basic selfie get way more inspiring with Picsart's retouch tools. Visual: 00:01–00:02: A close-up of the woman's face as the split-screen line transitions to show the after version, with pink hair and makeup. / 00:00–00:01: A split-screen shows a woman with blonde hair and light makeup on the right, contrasted with a version of the same woman with pink hair, heavier makeup, and blush on the left. A draggable white line divides the screen to show the before-and-after transformation. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of basic, uninspiring selfies that lack visual appeal. # Value propositions - Turn a basic selfie into an inspiring one, using retouch tools, no salon required. - Easy, accessible photo editing tools that anyone can use. # Benefits - Get way more inspiring photos - No salon required # Features - Retouch tools # Call to action Download now # Point of view - Brand 100% – The ad is told from the brand's perspective, promoting its product and features. # Storyline - 00:00–00:01 The ad begins with a before-and-after split screen of a woman's selfie, showing a basic look on one side and a more dramatic, stylized look on the other. - 00:01–00:03 The ad narration begins, with the speaker directing the viewer to watch how a basic selfie gets more inspiring. - 00:03–00:07 The ad showcases the photo being edited in what appears to be the Picsart app, with different makeup and hair options being applied. - 00:07–00:09 The ad shows an Instagram-like post of the final selfie result, implying a polished and shareable result. - 00:10–00:13 The ad ends on the Picsart logo, download CTA, and app store options.

# Ad summary This ad promotes a hair styling app that allows users to try out different hairstyles, cuts, and colors on their photo using AI. The ad features different hairstyles being modeled on the same woman. # Brand positioning The brand, AI Hairstyle, is presented as an innovator in digital beauty, leveraging artificial intelligence to allow users to visualize themselves with a variety of hairstyles. This product gives consumers a no-risk way to explore their style and make choices about their look. By offering a virtual makeover experience, the brand positions itself as a fun and functional tool, blending technology and beauty. # Product AI Hairstyle is a mobile app that uses AI to allow users to virtually try on different hairstyles, cuts, and colors. The app allows users to upload a photo of themselves and experiment with different looks without making any permanent changes. The app allows users to visualize themselves with different looks before committing to a new hairstyle. This app helps users to overcome the barrier of uncertainty and experiment freely with their appearance. # Visual style The ad has a clean and polished aesthetic, with a neutral color palette and clear visuals. The editing is smooth and seamless, with quick transitions between different hairstyles. The production quality is high, giving the ad a professional feel. The pacing is fast, with hairstyles changing at regular intervals, which is timed to the music track. # Hooks Spoken: 00:00–00:02 Get iconic hair with AI hairstyle Text overlay: 00:00–00:02 Get iconic hair with AI hairstyle Visual: 00:00–00:02: The screen is split into four quadrants. A woman with brown hair, brown eyes, and light skin is shown in each quadrant with a different hairstyle. The upper left quadrant features rainbow hair, the upper right features light brown hair, the lower left features blue hair, and the lower right features a black bob with bangs. In the center, a circle frames the same woman with her natural hair. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people want iconic hair but are unsure of what hairstyle to pick. # Value propositions - Iconic hair is achievable with AI technology # Benefits - Get iconic hair # Features - AI hairstyle # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is the sole speaker and the content focuses on features of the brand's app. # Storyline - 00:00–00:06 A woman's head is shown split into four quadrants, each displaying a different AI generated hairstyle on her.

# Ad summary This ad promotes Picsart. The ad features a woman sitting on a beach chair at the beach. The ad shows how the application can be used. # Brand positioning Picsart is presented as an application where users can create high-quality content. The brand aims to occupy the space in the consumer's mind of creativity and ease. The values aligned with the brand are creativity, fun, and easy to use. The brand positioning is functional because it is based on the simplicity of the application. # Product Picsart is presented as an application that helps users create high-quality content. The application is for users who want to use a tool to easily edit content. The feature that is stated in the ad is "fx". The application is worth trying or buying because it is easy to use. # Visual style The ad's aesthetic is polished. The editing style is static shots with smooth transitions. The production quality is a polished commercial. The pacing is slow. The audio and visual sync. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:02 A young white-skinned woman with curly brown hair, wearing red sunglasses and a color-blocked orange and blue swimsuit, sits in a green beach chair on a sandy beach. She holds a slice of cantaloupe near her chest and smiles. The background includes a pink towel and other indistinct beach items. Lighting is bright and sunny, with sharp shadows. The camera is angled slightly overhead, and the shot is static. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - fx # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This is communicated by showing the application on the screen. # Storyline - 00:00–00:02 00:00–00:02 A woman is smiling and holding a slice of melon in her hands while sitting on a beach chair. The message is that the woman is relaxing while at the beach. The audience is experiencing the perspective from an outside observer. The tone is relaxing. This progresses the narrative by showcasing a user that is enjoying their time. - 00:02–00:04 00:02–00:04 The picture of the woman on the beach is featured on the right side of the screen. On the left side of the screen is the name of the application. The message is the name of the application is "Picsart". The audience is experiencing the perspective from the brand. The tone is informative. This progresses the narrative by telling the audience what the brand name is.

# Ad summary The ad features a woman who highlights how she uses Picsart to experiment with different hairstyles and colors. She shows a variety of potential looks that she was able to create within the app, and expresses being stuck between options because they are all so good. # Brand positioning Picsart is presented as a tool for easy, creative self-expression. The ad highlights the brand's user-friendliness and accessibility for everyday users to digitally modify their appearance and explore different looks. Picsart is positioned as a fun and simple way to experiment with style transformations without the commitment of permanent changes. The brand is targeting the value of curiosity and personal expression, and places itself against the category norm of real-world hair styling by offering a virtual alternative. # Product Picsart is a mobile photo editing app that enables users to easily try out new hairstyles and colors virtually. It is designed for individuals curious about changing their look, but want to test options without the commitment. The app features a wide range of hairstyle and color options, offering a variety of styles that can be easily applied to existing photos. The ad addresses the purchase barrier of hairstyle commitment by offering a fun, low-stakes way to explore and visualize different looks. # Visual style The ad has a clean, bright aesthetic with clear shots that highlight the variety of hairstyles. The editing is straightforward with static shots and minimal transitions. The overall production quality appears polished, yet maintains a UGC feel due to the presenter's casual demeanor and tone. The pacing is moderate, with the focus being on showcasing the various hairstyle options. # Hooks Spoken: 00:00–00:02: Ever wondered how you'd look with a totally different hairstyle? Text overlay: 00:00–00:08: Ever wondered how you'd look with a totally different hairstyle? Visual: 00:00–00:02: A medium close-up shot shows a young woman with shoulder-length wavy brown hair and a black tank top, set against a plain grey background. She looks directly at the camera with a slight smile. In the next frame, her hair has been digitally changed to a wavy pink style with bangs. This conveys a sense of possibility. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to experiment with different hairstyles without the commitment or risk of a permanent change. # Value propositions - The ability to easily try new hairstyles and colors virtually addresses the desire to explore new looks without the commitment of real-world changes. - The user-friendly format ensures that anyone can quickly experiment with different styles, making it simple self-expression. # Benefits - Ability to explore different hairstyles virtually - Simple and user friendly - Easy self-expression # Features - Many hairstyle options to try # Call to action None used. # Social proof - "I downloaded Picsart and suddenly had so many hairstyle options to try" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user, whose experience feels authentic and relatable. # Storyline - 00:00–00:02 The woman begins by asking if the viewer has ever wondered how they'd look with a different hairstyle. This is intended to draw the viewer into the experience by addressing a relatable question. - 00:02–00:06 She then states that she downloaded Picsart and suddenly had many options to try. The woman speaks from her own perspective as a user and positions Picsart as the solution. - 00:06–00:08 The woman expresses a state of indecision as she expresses that she is now stuck between options because they are all too good. This communicates her satisfaction and hints at the app's wide variety of options.

# Ad summary This ad promotes the photo editing app Picsart. It features two women laughing while eating pizza, then cuts to the Picsart app interface to demonstrate how the ad was created using the app's editing tools. # Brand positioning Picsart is presented as a user-friendly and accessible photo and video editing app that empowers users to create engaging and visually appealing content. The brand aligns with creativity, fun, and ease of use, catering to both amateur and experienced content creators. Picsart aims to occupy the space of an all-in-one editing platform that simplifies the creation process, allowing users to transform their everyday moments into shareable content. The brand emphasizes accessibility and creative exploration. # Product Picsart is a photo and video editing app designed for creating visually engaging content. The app offers various editing tools and features, including adding stylized text to videos. The product is suitable for both beginners and experienced content creators looking to enhance their visuals. The ad highlights the app's ability to add attractive text overlays to videos, improving their aesthetic appeal. The ad addresses the pain point of users wanting to create standout content without needing extensive technical expertise. Picsart is positioned as a user-friendly solution that simplifies the editing process, making it accessible to a broad audience. # Visual style The ad has a polished commercial aesthetic with quick cuts between the scene of the women and the app interface. The editing style is clean and modern, enhancing the appeal of the app. The pacing is consistent, with cuts timed to the background music. # Hooks Spoken: [Upbeat music] Text overlay: An example of large headline copy (app interface) Visual: Two women are sitting outside at night, laughing while eating pizza. One woman has short blonde curly hair and is wearing a white t-shirt and camouflage pants. She covers her mouth with her hand as she laughs. The other woman has long brown hair with blonde highlights and is wearing a colorful blue jacket and black shorts. They both appear joyful. The background is blurred, with city lights visible. / The scene cuts to the Picsart app interface on a black background. A graphic with the Picsart logo and the text "An example of large headline copy" is displayed on the left. On the right, there are thumbnails of the previous scene: a close-up of the woman with blonde curly hair, and the original shot of the two women eating pizza. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of wanting to create visually appealing content without needing extensive technical expertise. # Value propositions - Picsart simplifies the editing process, making it accessible to a broad audience. # Benefits - Enhance visual content - Create engaging content easily - Improve aesthetic appeal of videos # Features - Photo and video editing tools - Stylized text overlays - User-friendly interface # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad features authentic, candid moments between two women, giving the sense of a relatable user experience. # Storyline - 00:00–00:05 Two women are laughing and eating pizza together. - 00:05–00:07 The scene transitions to the Picsart app interface, demonstrating how the text was added to the video.

# Ad summary A woman wonders how she would look with a different hairstyle. She downloads Picsart and experiments with different hairstyles and colors. # Brand positioning Picsart is presented as a go-to app for creative photo and video editing, with a focus on easy-to-use hairstyle styling. The ad highlights its accessibility for everyday users looking to experiment with their looks and explore different styles before committing to a change. It emphasizes the fun and convenience of Picsart's features, positioning the brand as a solution for those curious about hairstyle transformations. The app is marketed towards users who want to try new looks without risk. # Product Picsart is a photo and video editing application that allows users to modify their appearance using a variety of creative tools. The ad focuses on its hairstyle feature, which allows users to try on different hairstyles and colors virtually. It lets users experiment with various styles, colors, and cuts, as demonstrated by the woman in the ad. This ad addresses the user's curiosity about how they would look with different hairstyles and the desire to experiment without making permanent changes. The featured tool provides a risk-free way to explore various looks. # Visual style The ad has a polished UGC feel. It is well-lit and features quick cuts between the different hairstyles. The editing style consists of quick cuts and transitions between the different hairstyles to maintain a fast pace. The ad uses a split screen to show multiple options at once. # Hooks Spoken: 00:00–00:02 Ever wondered how you'd look with a totally different hairstyle? Text overlay: 00:00–00:08 Ever wondered how you'd look with a totally different hairstyle? Visual: 00:00–00:02 A woman with black hair, wearing a white tank top smiles at the camera. The background is gray. Quick cuts show her in different hairstyles. # Funnel stage Top of funnel (Awareness) # Pain points Users are curious about how they would look with different hairstyles. # Value propositions - Experiment with different hairstyles risk-free. # Benefits - Experiment with different looks - Suddenly had so many hairstyle options to try # Features - Hairstyle options # Call to action None used. # Social proof - “I downloaded Picsart and suddenly had so many hairstyle options to try” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the POV of a customer talking about their experience with the app. # Storyline - 00:00–00:02 The ad starts with the creator wondering what she would look like with a different hairstyle. - 00:02–00:06 The creator says she downloaded Picsart and had so many hairstyle options to try. This provides a solution to the question posed in the previous moment. - 00:06–00:08 Now the creator says she's stuck because all of the hairstyles are too good.

# Ad summary This ad promotes Picsart as a fast way to retouch photos for a radiant holiday look. It shows a woman with no makeup, then quickly transitions to a split screen showing the before and after of using Picsart. It ends by showing the retouched photo in an Instagram post. # Brand positioning Picsart is presented as an accessible tool for easy photo editing and enhancing your look in a way that is fast and professional. The brand aims to occupy the space of convenience and simplicity. The brand promotes the values of beauty and visual expression, making it easy for users to achieve polished photos quickly. # Product Picsart is a photo editing application that allows users to retouch photos quickly and easily. It is presented as a tool for anyone wanting radiant skin and festive sparkle. The ad addresses the purchase barrier of time investment by showing that you can achieve a glow, shine, and holiday-ready look in seconds. The app is for anyone who wants to look their best in holiday photos. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a hybrid feel. The pacing is quick with many cuts. The visuals are timed with the music beats. # Hooks Spoken: 00:00–00:01 Female 1: [Sarcastic] Tired look? / 00:01–00:02 Female 1: [Sarcastic] Not in your holiday pics? Text overlay: 00:00–00:02 Tired look? / 00:01–00:02 Not in your holiday pics? Visual: 00:00–00:02 Woman with curly hair in a bun, wearing a mauve T-shirt, looking directly at the camera with no makeup on, against a plain beige background. The camera is stationary and selfie-style, close up on her face. A split screen effect is used to show a before and after. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the concern of looking tired or not your best in holiday photos. # Value propositions - Get a glow, shine, and holiday-ready look in seconds using the retouch feature. # Benefits - Glow - Shine - Holiday ready # Features - Retouch features - Radiant skin effect - Festive sparkle effect # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad features a customer using the product and showcasing the results. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a woman with no makeup on, with the question "Tired look? Not in your holiday pics?" This is intended to catch the viewer's attention if they're concerned about their appearance in holiday photos. The perspective is from the brand, identifying a potential customer concern, delivered in a lighthearted way. - 00:03–00:06 00:03–00:06 The ad shows the Picsart app interface, with the cursor clicking the retouch button. This part of the story is from the brand's perspective, showcasing the app's functionality and how easy it is to use. - 00:06–00:11 00:06–00:11 The ad shows the after photo of the woman looking glamorous, and the text overlay says "Glow, shine, and holiday ready, in seconds!" This shows the outcome of using the app. This is from the brand's perspective, highlighting the ease of use and benefits of using Picsart.

# Ad summary This ad for Picsart features different options, templates, and tools. It shows an example of a user creating content using templates within the Picsart platform. # Brand positioning Picsart is positioned as an easy and accessible way to create social media content. The brand is presented in the ad through a demo of the product. It aligns with the lifestyle of a content creator, someone who values a quick and easy way to edit and post content. # Product Picsart is presented in the ad as a content creation platform with access to customizable templates and tools. The user chooses a template within the Picsart platform, then fills the content into the template. The user can then post the completed content to a social media platform. # Visual style The ad has a polished feel, and is demonstrating how to use the app. The editing style is quick cuts, which are timed with the beat of the music. The production quality is high end and commercial. The pacing is upbeat with quick cuts timed to the music beat. # Hooks Spoken: 00:07–00:13 With Picsart, you can easily add your photo to hundreds of templates. Visual: 00:07–00:13 The scene zooms in to a screen that displays a template within the Picsart app. An animated circle is used to select the area within the template to add an image. The picture of the woman jumping off the boat is added to the template. This is displayed as a screen recording. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Picsart allows users to easily add their photos to different templates within the app. # Benefits - Easy way to add your photo to different templates within Picsart. # Features - Easily add your photo to hundreds of templates. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective demonstrating the features of the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a clip of a woman on a boat jumping in the air, smiling. - 00:02–00:05 00:02–00:05 It transitions to a mobile screen displaying the same image, with the Picsart logo above it. This signals the image has been uploaded to the Picsart app. - 00:05–00:07 00:05–00:07 On screen text reads: "An example of large headline copy." - 00:07–00:13 00:07–00:13 It transitions to a demonstration of a user utilizing a template and filling the template with content. This is to showcase a tool or feature. - 00:13–00:18 00:13–00:18 The screen shows other editing options available within the Picsart app. The message being conveyed is that there are many options available for use within the app. - 00:18–00:22 00:18–00:22 The screen shows different templates available to the user. This is to continue showcasing options within the app. - 00:22–00:23 00:22–00:23 The screen shows the end result, of an image posted to a social media platform.

# Ad summary This ad showcases the AI Avatar feature in the Picsart app, demonstrating how a casual holiday photo can be transformed into a professional headshot. # Brand positioning Picsart is presented as a versatile and user-friendly creative platform that empowers individuals to easily transform their personal photos into professional-quality images. The brand aims to occupy a space in the consumer's mind as an accessible and innovative tool for enhancing visual content, catering to both casual users and those seeking professional results. It promotes the value of convenience and ease of use, offering a practical solution for individuals looking to improve their online presence without requiring specialized skills or expensive equipment. Picsart offers a functional solution by simplifying the process of creating professional headshots from existing photos, aligning with the trend of self-improvement and personal branding in the digital age. # Product Picsart's AI Avatar feature is an in-app tool designed to transform casual photos into professional headshots. The product uses artificial intelligence to enhance and refine the image, turning everyday snapshots into polished portraits suitable for professional profiles, such as LinkedIn. The AI Avatar feature offers a quick and straightforward way to create a professional online image from informal or holiday pictures. The ad addresses the common barrier of needing professional-quality headshots for online presence by providing a cost-effective and accessible alternative. # Visual style The ad has a polished, commercial aesthetic. It combines casual, personal visuals (woman at Christmas) with professional, clean graphics (LinkedIn profile, app logo). The editing style uses quick cuts and smooth transitions to move between scenes. The pacing is consistent, aligning with the voiceover. The ad uses a mix of static shots and minimal motion graphics. # Hooks Spoken: New Year, new role, new look. Text overlay: New Year, New Role, / New Look. Visual: 00:00–00:02: A woman with long, curly brown hair wearing a red and green plaid pajama set sits cross-legged on the floor in front of a brightly lit Christmas tree. She is surrounded by a pile of opened gifts and Amazon-branded shipping boxes. She is holding a brown paper wrapped gift with twine. The camera is stationary and the image is initially blurry, but quickly focuses on the woman. She smiles at the camera. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need for professional headshots, and the inconvenience and cost associated with obtaining them. # Value propositions - Use AI Avatar to transform your favorite holiday pick into a clean, professional headshot. # Benefits - Turns casual photos into clean, professional headshots - Creates professional-quality images # Features - AI Avatar feature - Transforms holiday pics into professional headshots # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a user who wants to create a more professional image from casual photos. # Storyline - 00:00–00:02 A person is seen sitting in front of a Christmas tree surrounded by opened gifts, setting a casual, personal tone to contrast the professional outcome. - 00:00–00:02 The voiceover introduces the ad, framing the transformation as a New Year's resolution to get a "new look." - 00:02–00:03 The ad transitions to a profile image of the woman in professional work attire. - 00:03–00:06 A mock LinkedIn profile of "Emily Johnson" with the same woman's headshot is displayed. This visually communicates where the AI Avatar headshot can be used. - 00:03–00:07 The voiceover introduces the Picsart AI Avatar feature as a way to transform your holiday pick into a professional headshot. - 00:07–00:09 The Picsart logo is shown, reinforcing the brand behind the AI Avatar feature.