How My Filterbaby Advertises on Meta

# Ad summary This ad promotes Filterbaby shower filters. It features testimonials from doctors and experts who highlight the product's effectiveness in removing chlorine and microplastics, its durable metal construction, and its superior performance compared to other filters on the market. The ad emphasizes the filter's clinical testing, doctor development, and lab certification, positioning it as a reliable and high-quality choice for consumers concerned about water purity. # Brand positioning Filterbaby is presented as a premium brand in the shower filter market, emphasizing scientific validation and expert endorsement. The brand aims to occupy the space of a reliable, high-quality solution for water purification, aligning with values of health, safety, and environmental consciousness. Filterbaby pushes against the norm of less effective, plastic-based filters by highlighting its all-metal construction and superior chlorine removal capabilities. The brand positioning is both functional (performance, durability) and emotional (trust, peace of mind). # Product The Filterbaby shower filter is a device designed to remove chlorine and microplastics from shower water. It is intended for anyone concerned about water purity and its effects on hair and skin. The filter is clinically tested, doctor-developed, and lab-certified, ensuring high performance and safety. Key features include a 100% metal construction to prevent microplastic leaching and a high chlorine removal rate. The filter addresses the purchase barrier of ineffective filters by demonstrating its superior efficacy and durability compared to competitors. The ad highlights that many shower filters lose half their efficacy in just two weeks, implying that Filterbaby maintains its performance longer. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is high-end, supporting the intended tone of expertise and reliability. The ad uses a split screen visual motif to showcase multiple testimonials and product comparisons simultaneously. The pacing is moderate, with cuts timed to music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:02–00:07 We tested the majority of the other shower filters on the market and found that they're really not that effective. Text overlay: 00:02–00:07 What the pros are saying: Visual: 00:02–00:06: The shot transitions to a split screen with the Filterbaby shower filter in the center. On the left, a male doctor is shown speaking. In the center, a screenshot of a competitor's shower filter is shown. On the right, a female expert is shown speaking. Text overlays appear above the filter, stating "What the pros are saying:" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of ineffective shower filters that lose efficacy quickly and may leach microplastics into the water. "We tested the majority of the other shower filters on the market and found that they're really not that effective." # Value propositions - Reliable and high-quality solution for water purification - Peace of mind knowing your shower water is clean and safe - Durable metal construction ensures long-lasting performance # Benefits - Effective chlorine removal - No microplastic leaching - Maintains performance longer than other filters # Features - Clinically tested - Doctor developed - Lab certified - 100% metal - High chlorine removal rate # Call to action None used. # Social proof - "We tested the majority of the other shower filters on the market and found that they're really not that effective." – Male 1 (Doctor) - "After a lot of shower filters lose half their efficacy in just two weeks, and drum roll, the one that I trust use and like the most is Filterbaby." – Female 1 (Expert) - "Michelle is 100% metal. So when hot water passes through, it does not leach microplastics." – Male 1 (Doctor) # Point of view - Expert 65% – The ad features doctors and experts providing testimonials and information about the product. - Brand 35% – The brand's official voice is used to highlight product features and benefits through text overlays and visuals. # Storyline - 00:00–00:02 The ad opens with text overlays highlighting the product's credentials. - 00:02–00:06 00:02–00:06: The ad transitions to testimonials from doctors and experts, who are identified by name and profession. The message is that these professionals have tested other shower filters and found them ineffective. - 00:06–00:11 00:06–00:11: The ad shows a visual of shower water and text overlays that state that most filters start at around 60-80% chlorine removal and then drastically decrease. - 00:11–00:20 00:11–00:20: A female expert states that a lot of shower filters lose half their efficacy in just two weeks. She then states that the one she trusts, uses, and likes the most is Filterbaby. - 00:20–00:27 00:20–00:27: A male expert states that Filterbaby is 100% metal, so when hot water passes through, it does not leach microplastics. - 00:27–00:31 00:27–00:31: The male expert states that some filters are just pretty faces, but he likes his to have brains too. - 00:31–00:34 00:31–00:34: The ad closes with text overlays that state that Filterbaby is the #1 filter and doctors recommend it.

# Ad summary This image ad promotes a New Year's sale for Filteroo skincare filters, offering a 40% discount on bundles. The ad highlights the brand's award-winning status and features three different filter products on a gold pedestal against a sparkling gold background. # Brand positioning Filteroo is presented as a premium skincare brand focused on innovative filtration technology for showers. The brand emphasizes its award-winning status, having been recognized as a top skincare filter. The use of gold tones and the phrase "The Diamond Series" suggests a luxury positioning, implying that Filteroo products offer a high-end experience and superior quality compared to standard shower filters. The brand aims to occupy the space of providing advanced skincare solutions through filtered water, appealing to consumers who value both beauty and wellness. # Product The ad features three Filteroo shower filter products. The first is a gold-colored shower filter with a geometric, diamond-like design, labeled as "Filteroo SHOWER FILTER THE DIAMOND SERIES" (on-package label text). The second product is a white shower head filter with a circular design and the letter "f" in the center. The third product is a chrome-colored shower filter. The ad highlights that these are award-winning skincare filters and promotes a bundle offer with a 40% discount. The products are presented as innovative solutions for skincare, addressing potential concerns about water quality affecting skin health. The ad aims to convince viewers that these filters are worth trying to improve their skincare routine. # Visual style The ad has a highly polished, studio-shot production quality with a luxurious aesthetic. The visual motifs include a gold color scheme, sparkling background, and product display on a pedestal, creating a sense of elegance and premium quality. The image treatment involves color grading to enhance the gold tones and create a soft, diffused lighting effect. The typography is clean and legible, integrated seamlessly into the design. The visual style aims to capture attention and convey a sense of sophistication and exclusivity. # Hooks Headline: Bundle & Save 40% # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Bundle & Save 40% on Award Winning Skincare Filters # Benefits - Save 40% on bundles # Features - Award Winning Skincare Filters # Call to action None used. # Social proof - TIME BEST INVENTIONS 2024 - TIME BEST INVENTIONS 2025 - AWARD WINNER 2X OF TIMES Best Innovations # Point of view - Brand: The brand is communicating the value of its products and the benefits of purchasing them during the New Year's sale. # Storyline - The ad opens with a New Year's Sale announcement, immediately grabbing attention with a limited-time offer. The brand is telling the audience that there is an opportunity to save money on their products. - The ad highlights the "Bundle & Save 40%" offer, incentivizing viewers to purchase multiple products. The brand is telling the audience that they can get a significant discount by buying a bundle. - The ad emphasizes that the products are "#1 Award Winning Skincare Filters," building credibility and trust. The brand is telling the audience that their products are recognized and valued by experts. - The ad showcases the Filteroo shower filters on a gold pedestal, visually emphasizing their premium quality and design. The brand is showing the audience the aesthetic appeal of their products.

# Ad summary This image ad is promoting a BOGO sale from Filterbaby. When the consumer purchases a shower filter, they will get a faucet filter for free. The ad is designed to be visually straightforward. # Brand positioning Filterbaby is presented as a company that listens to its customers and delivers on their requests. The brand aims to occupy the space of a customer-centric company. The brand also follows the market trend of home water filtration systems, while pushing against the norm by providing the products directly to consumers. # Product The ad features a shower filter and a faucet filter. The shower filter is designed to attach to a standard shower arm, filtering water as it flows through. The faucet filter attaches to a standard faucet, providing filtered water on demand. Both products are presented as being valuable, with the faucet filter positioned as a free bonus when purchasing the shower filter. The ad also addresses the purchase barrier of potentially needing both filters, by offering the second one for free. The faucet filter is listed to have a $169 value. # Visual style The ad features a clean, direct style. The production quality appears to be studio-shot with professional lighting. The ad utilizes a duotone color scheme (black and white) with a grid layout to showcase the product and offer. # Hooks Headline: YOU ASKED, WE DELIVERED 🤯 # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential need for both a shower filter and a faucet filter, with the quote: "We don't normally do this. But the requests kept coming." # Value propositions - Get a Faucet Filter for FREE when you buy a Shower Filter. $169 Value # Benefits - Get a Faucet Filter for FREE. # Features - Shower Filter - Faucet Filter # Call to action None used. # Point of view - Brand: The overall tone and messaging of the ad come directly from the brand, promoting their products and special offer. # Storyline - The ad starts by acknowledging that Filterbaby is delivering on customers' requests, suggesting a responsive and customer-focused brand. This section is from the brand's perspective, setting the stage for a special offer. - The ad emphasizes that Filterbaby doesn't normally offer this type of deal, highlighting the limited-time nature of the BOGO offer for a shower filter and a free faucet filter. The brand is telling the customer that this is a rare chance to save money. - The ad emphasizes the value of the free faucet filter and encourages immediate action by stating "Don't Miss it!". The brand is persuading the customer to take advantage of the offer.

# Ad summary A dermatologist shares her recommendation for a shower filter that remains 95% effective for 3 months, unlike most filters that stop working after 2 weeks. # Brand positioning The brand is presented as a solution to ineffective shower filters. It positions itself as the only shower filter that remains 95% effective for 3 months, unlike most filters that stop working after 2 weeks. The brand aligns with a lifestyle of skincare and self-care, promoting the value of using effective products for healthy skin. The brand pushes against the norm of short-lived shower filters, offering a longer-lasting solution. The brand positioning is functional, focusing on the performance and effectiveness of the product. # Product The product is a shower filter designed to remove impurities from shower water. It is presented as a solution for those who want to maintain healthy skin and hair by filtering out harmful substances from their shower water. The ad explicitly states that the filter remains 95% effective for 3 months, unlike most shower filters that stop working after 2 weeks. This is the product's USP. The ad addresses the purchase barrier of short-lived shower filters by offering a longer-lasting alternative. The ad tells the viewer that this product is worth trying because it provides a more effective and longer-lasting solution for filtering shower water. # Visual style The ad has a polished and clean aesthetic, with bright lighting and clear visuals. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a professional commercial feel. The pacing is slow and deliberate, allowing viewers to focus on the product and its features. # Hooks Text overlay: 00:00–00:07 to the girl who told me that most shower filters stop working after 2 weeks and to switch to the only one that remains 95% effective for 3 months... ILYSM 💌 (it was me, I'm a derm) Visual: 00:00–00:07 A woman with long brown hair, wearing blue scrubs, stands in a white-tiled shower. She is reaching up to install a silver shower filter onto the shower head. The bathroom has white and light blue mosaic tiles on the back wall. The camera is stationary and positioned at a low angle, looking up at the woman. The lighting is bright and even. The product is the silver shower filter being installed. # Funnel stage Consideration # Pain points Most shower filters stop working after 2 weeks. This is signaled by the text overlay: "to the girl who told me that most shower filters stop working after 2 weeks..." # Value propositions - The only one that remains 95% effective for 3 months # Benefits - Longer-lasting shower filter - Effective filtration for healthy skin and hair # Features - Remains 95% effective for 3 months # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is told from the perspective of a dermatologist who is recommending the product. # Storyline - 00:00–00:07 00:00–00:07 The video begins with a woman installing a shower filter. The message is to introduce the product and its installation process. The perspective is from an external observer, showing the woman's actions. The tone is informative and straightforward, setting the stage for the product's introduction. - 00:07–00:09 00:07–00:09 The camera shows the shower head with the filter installed, and water running through it. The message is to demonstrate the product in use. The perspective is from an external observer, focusing on the product's functionality. The tone is practical and visually appealing, showcasing the product's effectiveness.

# Ad summary This ad promotes Filterbaby shower filters, highlighting their benefits for hair and skin health. The ad features a dermatologist installing the filter, expert endorsements, and before-and-after shots to demonstrate the product's effectiveness. # Brand positioning Filterbaby is presented as a premium solution for improving hair and skin health through filtered shower water. The brand emphasizes dermatologist recommendations and high-quality materials, positioning itself as a trusted and effective choice for consumers seeking to address issues like dry scalp and skin. The brand aligns with a health-conscious lifestyle, focusing on the functional benefits of its product while maintaining a clean and professional tone. # Product The Filterbaby shower filter is a device designed to remove up to 99.9% of chlorine, lead, heavy metals, and other contaminants from shower water. It is intended for individuals experiencing dry, flaky scalp and skin issues. The filter is made of 100% metal to avoid microplastics and remains effective for up to 3 months. The ad highlights its ease of installation and the visible improvements in hair and skin condition after use, addressing concerns about water quality and its impact on personal care. # Visual style The ad has a polished UGC feel, combining professional endorsements with user-generated content aesthetics. The editing style includes quick cuts between speakers and product demonstrations, maintaining a consistent pace. The visual motifs include close-ups of the product and before-and-after shots to highlight its effectiveness. # Hooks Spoken: 00:03–00:04: This is the filter that all of my dermatologist friends recommend. Text overlay: POV your dermatologist recommended a shower filter for your dry, flaky scalp and your hair AND skin have never been better Visual: 00:00–00:03: A first-person perspective shot shows hands with pink nail polish installing a gold shower filter onto a gold shower head in a gray tiled shower. A woman in a blue medical scrub top stands in the foreground, smiling and gesturing with her hands. Text overlay: "POV your dermatologist recommended a shower filter for your dry, flaky scalp and your hair AND skin have never been better". # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with dry, flaky scalp and skin issues caused by contaminated shower water. # Value propositions - Dermatologist-recommended solution for dry scalp and skin - Long-lasting filter efficacy for up to 3 months - Eco-friendly metal construction without microplastics # Benefits - Improved hair and skin health - Reduction of dry, flaky scalp # Features - Removes up to 99.9% of chlorine, lead and other heavy metals, and other contaminants - Remains efficacious for up to 3 months - 100% metal so no microplastics # Call to action None used. # Social proof - "This is the filter that all of my dermatologist friends recommend" – Jenny Liu, M.D. (Board-Certified Dermatologist) # Point of view - Customer 30% – The customer POV is communicated through the initial installation and shower use scenes. - Brand 30% – The brand POV is communicated through the text overlays highlighting product features and benefits. - Expert 40% – The expert POV is communicated through the dermatologist endorsements. # Storyline - 00:00–00:03 The ad opens with a POV shot of hands installing a Filterbaby shower filter onto a showerhead, accompanied by text stating that a dermatologist recommended it for dry, flaky scalp and skin issues. - 00:03–00:06 The scene transitions to dermatologists endorsing the filter, emphasizing its recommendation by professionals. - 00:06–00:10 The ad returns to the initial POV shot, highlighting the filter's features, such as removing contaminants and lasting up to 3 months. - 00:10–00:13 Before-and-after shots demonstrate the improvement in hair condition after using the filter. - 00:13–00:16 The ad concludes with a close-up of the Filterbaby shower filter, reinforcing the product's branding.

# Ad summary This ad promotes the Filterbaby Pro Series shower filter as a superior alternative to plastic shower filters. The ad highlights the all-metal design, efficacy in removing chlorine, and benefits for skin and hair health. # Brand positioning Filterbaby is presented as a premium brand offering high-quality shower filters. The brand emphasizes health and environmental consciousness by offering an all-metal alternative to plastic filters, which are claimed to leach microplastics. Filterbaby positions itself as a provider of effective and long-lasting chlorine removal, promoting healthier skin and hair. The brand aligns with a lifestyle focused on wellness and sustainability, appealing to consumers who prioritize both personal health and environmental responsibility. The brand pushes against the norm of plastic shower filters, offering a more durable and eco-friendly option. # Product The Filterbaby Pro Series is an all-metal shower filter designed to remove chlorine and other contaminants from shower water. It is presented as an alternative to plastic shower filters, which the ad claims can leach microplastics into the water. The Filterbaby Pro Series is designed for individuals concerned about the health and environmental impacts of plastic filters. The product is shown being installed in a shower and comes in a black box. The ad highlights the product's ability to remove 95% of chlorine for up to 3 months, ensuring long-lasting efficacy. The Filterbaby Pro Series addresses the purchase barrier of efficacy decline over time, claiming to maintain strong chlorine removal capabilities longer than other filters. The ad tells the viewer that this product is worth buying because it is a healthier, more effective, and environmentally friendly option compared to plastic filters. # Visual style The ad has a polished, commercial aesthetic with a mix of UGC-style footage and product shots. The editing style includes quick cuts and smooth transitions. The production quality is high, with clear lighting and professional-looking visuals. The pacing is consistent, with cuts timed to the voiceover. The ad uses visual motifs such as close-ups of the product and the woman's hair and skin to highlight the benefits of the Filterbaby Pro Series. # Hooks Spoken: Female 1: Today, I am swapping out my plastic Jolie water filter for an all-metal Filterbaby Pro Series. Text overlay: Reply to zoey's comment / Can you compare Jolie to Filterbaby? / I AM SWAPPING OUT / MY PLASTIC JOLIE / WATER FILTER / FOR AN ALL METAL / FILTERBABY PRO SERIES Visual: 00:00–00:07: A woman with long dark hair stands in a bathroom with gray tiled walls and a white shower curtain. She wears a light green jumpsuit and gold jewelry. She holds a silver shower filter in one hand and a gold Filterbaby Pro Series in the other. A comment bubble appears in the upper left corner of the frame. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Plastic shower filters can leach microplastics into the water: "Did you know that that plastic shower filters like this can actually leach microplastics into your water?" # Value propositions - All-metal design: Avoids leaching microplastics into your water - Removes 95% of chlorine up to 3 months: Long-lasting efficacy compared to other filters # Benefits - Healthier skin - Healthier hair - Long-lasting efficacy # Features - All-metal design - Removes 95% of chlorine up to 3 months # Call to action Try the Filterbaby Pro Series. # Social proof - "My skin has never looked better and my hair too. I feel like it was getting a bit dry and brittle, and since switching, it's just so healthy." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has used both the competitor's product and Filterbaby, sharing her experience and results. # Storyline - 00:00–00:00 The ad begins with a question in a comment bubble asking for a comparison between Jolie and Filterbaby. - 00:00–00:07 00:00–00:07: A woman in a bathroom states she is swapping out her plastic Jolie water filter for an all-metal Filterbaby Pro Series. This introduces the product and sets up a comparison, positioning Filterbaby as an upgrade. - 00:07–00:14 00:07–00:14: The woman, now in a different setting, asks if viewers know that plastic shower filters can leach microplastics into the water. This highlights a potential problem with competitor products and creates concern. - 00:15–00:25 00:15–00:25: The woman transitions to discussing efficacy, stating that many shower filters claim to remove 99% of contaminants, but that number decreases significantly over time. This challenges the claims of other filters and sets up Filterbaby as a more reliable option. - 00:26–00:32 00:26–00:32: The woman states that Filterbaby stays strong at removing 95% of chlorine for up to 3 months. This highlights the product's long-lasting efficacy and positions it as a superior choice. - 00:33–00:44 00:33–00:44: The woman shares her personal experience, stating that her skin has never looked better and her hair is healthier since switching to Filterbaby. This provides a testimonial and reinforces the benefits of the product. - 00:44–00:52 00:44–00:52: A hand holds the Filterbaby Pro Series in its packaging and states that if you want the healthiest skin and hair, try the Filterbaby Pro Series. The all-metal design is just the best on the market. This provides a final endorsement and call to action.

# Ad summary A dermatologist shares their secret to clear skin and full hair; a shower filter. The video highlights the installation of the shower filter head, and then follows up with text about how the product has improved the creator's skin and hair. # Brand positioning This ad presents a beauty brand whose mission is centered around the idea that better water leads to better skin and hair. The brand is not explicitly stated in the ad, but they are positioning themselves as innovative and effective by providing filtration products that deliver real results. The overall tone is informal, and relatable as the ad is presented as a first-person perspective review. # Product The product featured is a shower filter designed to remove harmful contaminants from tap water. By filtering tap water, the shower filter can lead to clearer skin and fuller hair. The advertisement positions the shower filter as an easy-to-install solution for both hair and skin issues. # Visual style The ad has a simple, clean aesthetic with bright lighting and focus on white/silver surfaces. The editing is basic with static shots and smooth transitions, giving it a polished yet approachable commercial feel. The pacing is consistent, maintaining a steady rhythm. The visuals sync with the audio, emphasizing the product's presence and benefits. # Hooks Text overlay: 00:00–00:07 to the girl that told me to invest in a shower filter to remove the harmful contaminants in tap water and now my skin is clear and my hair is the fullest it's ever been... TYSM / 00:02–00:07 (it was me, I'm a derm) Visual: 00:00–00:03 The camera is at a medium angle, and is focused on a woman with long dark hair and blue scrubs attaching a silver-colored shower filter to a silver-colored shower head pipe. The background consists of white tiled walls, and a glass shower door. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with skin and hair issues potentially caused by tap water contaminants. The text overlay mentions "harmful contaminants in tap water" and implies that they are the reason for the creator's previous skin and hair issues. # Value propositions - Investing in a shower filter will lead to clear skin and full hair by removing harmful contaminants in tap water. # Benefits - Clear skin - Full hair # Features - Shower filter - Removes harmful contaminants in tap water # Call to action None used. # Social proof - The ad uses a testimonial from a dermatologist who is also a customer of the product, stating that their skin is clear and hair is the fullest it's ever been after using the shower filter. # Point of view - Customer 100% – The entire video is from the perspective of a dermatologist who is a customer of the brand. She shares how the product has benefited her skin and hair. # Storyline - 00:00–00:03 00:00–00:03 The video starts with a woman in blue scrubs attaching a shower filter to a shower head pipe. This moment is designed to grab attention and introduce the central subject, and it's shown from a mid-level third-person perspective. - 00:03–00:07 00:03–00:07 The camera shows both shower heads with and without the filter. Water is running from each. This shot is meant to demonstrate the presence of a filter, and illustrate its placement within the context of the bathroom setting.

# Ad summary This ad promotes the Flowwater shower filter, highlighting its benefits for skin health. The ad features a POV installation of the filter, followed by a before-and-after comparison of the user's skin. # Brand positioning Flowwater is presented as a brand focused on improving skin health through filtered shower water. The brand emphasizes the professional-grade quality of its products, positioning itself as a solution for achieving the best skin possible. The brand aligns with a lifestyle that values skincare and wellness, suggesting that its products are a simple yet effective way to enhance one's beauty routine. Flowwater pushes against the norm of using unfiltered tap water for showering, highlighting the potential negative impacts on skin health. # Product The Flowwater shower filter is a device designed to filter shower water, improving skin health. It is presented as a professional-grade product developed by doctors. The filter is shown being installed on a showerhead, indicating its ease of use. The ad highlights the USP of achieving the best skin of your life through the use of the filter. The product is for anyone who wants to improve their skin health by filtering their shower water. The ad addresses the purchase barrier of skepticism by showing a before-and-after comparison of the user's skin, demonstrating the visible benefits of using the filter. # Visual style The ad has a clean and polished aesthetic, with soft lighting and a focus on showcasing the product and its results. The editing style includes quick cuts between the installation process, the shower scene, and the before-and-after comparison. The production quality is high, giving the ad a professional commercial feel. The pacing is moderate, with cuts timed to the background music. The overall visual style supports the intended tone of demonstrating the product's effectiveness and ease of use. # Hooks Text overlay: 00:00-00:11: POV you install the #1 doctor developed filter and get the best skin of your life Visual: 00:00–00:01: A close-up, first-person view of hands installing a gold-colored shower filter onto a shower pipe. The background is a gray tiled wall. The hands are fair-skinned with light pink nail polish and a ring on one finger. The camera is handheld and slightly shaky, focusing on the connection of the filter to the pipe. # Funnel stage Consideration # Pain points The ad implies that tap water can negatively impact skin health, leading to acne and blemishes. This is visually represented in the 'before' shot, showing a person's forehead with visible skin imperfections. # Value propositions - The Flowwater shower filter, developed by doctors, offers a simple solution for achieving the best skin of your life. # Benefits - Get the best skin of your life # Features - #1 doctor developed filter # Call to action None used. # Social proof - The ad claims that the filter is "#1 doctor developed." # Point of view - Customer 100% – The entire video is shot from the customer's perspective, showing the installation and use of the product, as well as the before-and-after results. # Storyline - 00:00–00:05 The ad begins with a first-person perspective of installing the Flowwater shower filter. - 00:00–00:05 The message conveys the ease of installation and sets the stage for the product's benefits. The perspective is from the user installing the filter, creating a sense of immersion and relatability. The tone is straightforward and informative. - 00:05–00:07 The ad transitions to a shot of the user showering with the newly installed filter. - 00:05–00:07 This moment emphasizes the product in use and its integration into the user's routine. The perspective remains from the user's point of view, reinforcing the sense of personal experience. The tone is calm and natural. - 00:07–00:09 The ad presents a before-and-after comparison of the user's skin. - 00:07–00:09 This comparison aims to demonstrate the visible improvement in skin health after using the Flowwater filter. The perspective shifts to an external view of the user's skin, allowing the audience to assess the results. The tone is confident and persuasive. - 00:09–00:11 The ad concludes with a final shot of the Flowwater shower filter. - 00:09–00:11 This shot reinforces the product's presence and its role in achieving the demonstrated results. The perspective returns to a close-up view of the filter, highlighting its design and branding. The tone is reassuring and conclusive.

# Ad summary This ad promotes Filterbaby, a water filter for your bathroom sink. The ad features a dermatologist who recommends filtering everything that touches your skin. The ad shows before and after photos of people who have used Filterbaby. # Brand positioning Filterbaby is presented as a brand that prioritizes skincare and hygiene by focusing on the quality of water used for washing. The brand positions itself as essential for maintaining healthy skin, especially for those in their 20s, by addressing the often-overlooked issue of water quality. The brand aligns with a lifestyle that values preventative skincare and expert advice, suggesting that consumers should be proactive about their skin health. Filterbaby pushes against the norm of simply using tap water for skincare, advocating for a higher standard of cleanliness and purity. The brand positioning is both functional, by providing a water filter, and emotional, by promising clearer and healthier skin. # Product Filterbaby is a water filter designed to attach to bathroom sink faucets, filtering the water used for washing your face. The product is for anyone concerned about the quality of water affecting their skin, particularly those in their 20s. The ad emphasizes the importance of filtering everything that touches your skin, highlighting that tap water can contain impurities that negatively impact skin health. The product's USP is its ability to provide cleaner water for skincare, addressing concerns about acne and skin irritation. The ad shows the product being used in a typical bathroom setting, integrated into a daily skincare routine. By showcasing before and after photos, the ad addresses the purchase barrier of skepticism, demonstrating visible improvements in skin clarity and health. The ad tells the viewer that Filterbaby is worth trying because it offers a simple solution to a common skincare problem, promising clearer, healthier skin by filtering out harmful impurities from tap water. # Visual style The ad has a clean and professional aesthetic, with a focus on showcasing the product and its results. The editing style is simple, with static shots and quick cuts between the dermatologist and the before and after photos. The production quality is polished, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. The audio and visual elements are synced, with the text overlays and before and after photos timed to the voiceover. # Hooks Spoken: 00:00–00:07: in your 20's you'll meet a dermatologist who tells you to filter everything that touches your skin... it's very important you listen Text overlay: in your 20's you'll meet a dermatologist who tells you to filter everything that touches your skin... / it's very important you listen Visual: 00:00–00:03: A woman with shoulder-length brown hair, wearing a light blue scrub top, stands in a bathroom washing her face at the sink. The camera is stationary and at eye level. The bathroom has a white marble countertop, a white sink, and a white towel. There is a plant in the background. # Funnel stage Consideration # Pain points Tap water can contain impurities that negatively impact skin health. # Value propositions - Filter everything that touches your skin # Benefits - Cleaner water for skincare - Healthier skin # Features - Water filter for bathroom sink faucets # Call to action None used. # Social proof - Before and after photos of customers who have used Filterbaby # Point of view - Expert 50% – The dermatologist shares her expertise on skincare. - Customer 50% – Before and after photos of customers are shown. # Storyline - 00:00–00:03 A dermatologist is washing her face at a sink. - 00:00–00:07 The dermatologist is telling the viewer that they will meet a dermatologist in their 20s who tells them to filter everything that touches their skin. - 00:03–00:08 The ad shows before and after photos of people who have used Filterbaby. - 00:08–00:10 The dermatologist is applying product to her face.

# Ad summary This ad promotes a limited-time BOGO deal on shower filters and positions them as an award-winning beauty product. # Brand positioning The brand is positioned as a beauty authority, having won the NewBeauty award in 2025, suggesting a commitment to high standards, innovation, and effectiveness. It emphasizes a functional benefit (water filtration) within the broader beauty context. The brand presents itself as elevated within the category, signaling premium quality, style, and attention to detail, which justifies the higher price point and aligns with a consumer seeking luxurious self-care experiences. # Product The ad features a shower filter offered in silver and gold. The product appears to be a cylindrical attachment that connects to a standard shower head, designed for easy installation. Key features include its ability to filter water, implied through the product name (on-package label text) 'SHOWER FILTER'. The shower filter is intended to purify shower water, providing a cleaner and possibly healthier shower experience. The ad offers a BOGO deal to overcome the purchase barrier. The product is showcased as an award-winning product, with a 2025 NewBeauty award seal of approval displayed prominently. # Visual style The ad utilizes a clean, polished, studio-shot aesthetic to convey a sense of luxury and quality. The visual motif is simple and direct, focusing on the product and key messaging. The image treatment includes soft lighting and subtle color grading to enhance the product's appeal and create a sophisticated feel. The typography is large and bold, ensuring scannability in-feed, while the overall style is designed to capture attention and communicate value quickly. # Hooks Headline: BOGO IS BACK For A Very Limited Time. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point revolves around the user’s potential dissatisfaction with their current shower water quality. The quote "The Best Shower Filter" addresses the potential need for filtered water to improve the user's showering experience. # Value propositions - BOGO IS BACK - Get One FREE - For A Very Limited Time. # Benefits - The Best Shower Filter # Features - SHOWER FILTER # Call to action None used. # Social proof - "The Best Shower Filter" # Point of view - Brand: The brand voice conveys a message about a special deal and emphasizes the exclusivity and urgency of the offer to encourage immediate action. # Storyline - The ad opens by announcing a 'BOGO IS BACK For A Very Limited Time'. The brand is speaking directly to the consumer, generating excitement and a sense of urgency by emphasizing the deal's temporary availability. - The brand states, 'We never do this twice. Don't miss it.' This reinforces the deal's scarcity, implying a unique opportunity that should not be overlooked, further intensifying the sense of urgency and potential regret (FOMO) for missing out. - The ad displays two shower filters, one silver and one gold, visually demonstrating the product while highlighting the 'Buy One' get one 'Get One FREE' offer, making the deal explicit. - The ad concludes with the statement, 'The Best Shower Filter' attributed to an implied customer, aiming to build confidence by showcasing the product's quality and superiority, implying that customers who have used it before have found it to be satisfactory.

# Ad summary This ad promotes a shower water filter, highlighting a limited-time offer for the best price within a 24-hour window. The ad features a close-up of the product installed in a shower, emphasizing its design and the time-sensitive nature of the deal. # Brand positioning The brand is presented as offering a premium shower experience through its innovative water filter. The brand is positioned as a provider of high-quality, aesthetically pleasing bathroom upgrades. The brand aims to occupy a space in the consumer's mind as a provider of luxury and self-care, aligning with a lifestyle that values both health and design. The brand pushes against the norm of purely functional water filters by emphasizing the product's visual appeal and design. # Product The product is a shower water filter designed to be installed between the shower arm and the shower head. It features a faceted, gem-like exterior in a light pink color. The filter is designed for anyone looking to improve their shower water quality and enhance their bathroom's aesthetic. The product's USP is its unique, decorative design combined with its functional purpose. The ad addresses the purchase barrier of cost by offering the product at its "best price" for a limited time, encouraging immediate purchase. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's design. The production quality appears to be high, with soft lighting and a minimalist background. The visual style is modern and luxurious, aiming to appeal to a design-conscious audience. The typography is large and bold, ensuring scannability in-feed. # Hooks Headline: SHOWER WATER FILTER BRAND OFFERING IT'S BEST PRICE FOR 24 HRS # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the cost of the shower water filter may be a barrier to purchase. # Value propositions - The shower water filter is being offered at its best price for a limited time. # Benefits - Best price for 24 hrs # Features - Shower water filter # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and promoting a limited-time offer. # Storyline - The ad opens with a close-up shot of the shower water filter installed in a shower, showcasing its design and integration into a bathroom setting. This is intended to immediately capture attention and highlight the product's aesthetic appeal from the brand's perspective. - The ad then presents a text overlay stating that the brand is offering its best price for 24 hours. This is intended to create a sense of urgency and encourage immediate purchase from the brand's perspective.

# Ad summary This image ad promotes a faucet filter that removes up to 99% of key contaminants from tap water. The ad features a woman washing her face at a sink with the advertised faucet filter. The ad also highlights awards the product has won and promotes a limited-time offer of 40% off when you bundle and save. # Brand positioning The brand is presented as an innovator in the beauty and wellness space, offering a simple solution to improve skin health. The brand is positioned as a provider of high-quality, effective products that address a common concern: tap water contaminants. By highlighting awards and offering a discount, the brand aims to build trust and encourage trial. The brand aligns with a lifestyle focused on self-care and wellness, suggesting that clean water is a key component of a healthy beauty routine. The brand pushes against the norm of using tap water without filtration, implying that it is a necessary step for optimal skin health. The brand positioning is both functional (removing contaminants) and emotional (achieving a new glow). # Product The product is a faucet filter designed to remove up to 99% of key contaminants from tap water. It is intended for anyone who wants to improve their skin health by filtering their tap water. The filter attaches to the faucet and filters the water as it flows through. The ad addresses the purchase barrier of cost by offering a bundle and save option with 40% off. The product is presented as a simple and effective solution for achieving a "new glow." The ad shows a woman washing her face with water from the filtered faucet, implying that it is a part of a daily skincare routine. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and elegance. The production quality is high, with professional lighting and composition. The visual motifs include a minimalist bathroom setting, a focus on natural light, and a color palette of white, gold, and black. The image treatment includes subtle color grading to enhance the skin tones and create a sense of warmth. The typography is clean and legible, with a focus on readability. The ad mimics a lifestyle shot, making it feel native to the platform and increasing its scannability in the feed. # Hooks Headline: New Year, New Glow # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that tap water contains contaminants that can negatively impact skin health. The phrase "Faucet Filter Removes Up To 99% Of Key Contaminants From Tap Water" signals this frustration. # Value propositions - Faucet Filter Removes Up To 99% Of Key Contaminants From Tap Water for a New Glow # Benefits - New Glow # Features - Faucet Filter Removes Up To 99% Of Key Contaminants From Tap Water # Call to action None used. # Social proof - AWARD WINNER 2025 NEWBEAUTY - TIME BEST INVENTIONS 2024 # Point of view - Brand: The award badges, product description, and discount offer all represent the brand's perspective, highlighting its achievements and value proposition. # Storyline - The ad opens with award badges from NewBeauty and TIME, establishing the product's credibility and innovation. The brand is highlighting its achievements to build trust with the viewer. - The ad transitions to a visual of a woman washing her face at a sink with the advertised faucet filter. The customer is demonstrating the product in use, showcasing its integration into a daily skincare routine. - The ad highlights the key benefit of the product: removing up to 99% of key contaminants from tap water. The brand is emphasizing the functional value of the product, addressing a common concern about water quality. - The ad concludes with a limited-time offer of 40% off when you bundle and save. The brand is incentivizing immediate purchase by creating a sense of urgency and value.

# Ad summary This ad showcases the Filterbaby faucet filter and its benefits for skin health. The ad features a close-up view of the filter attached to a bathroom faucet, with water running through it. Text overlays highlight the filter's features, such as removing chlorine, microplastics, and heavy metals, as well as its benefits, including reducing dryness and irritation, hydrating deeply, soothing sensitive skin, preventing clogged pores, and helping clear acne. The ad emphasizes that the product is recommended by dermatologists and promotes a youthful, healthy glow. # Brand positioning Filterbaby is presented as a brand focused on improving skin health through filtered water. The brand positions itself as a solution to common skin problems caused by tap water impurities. By emphasizing dermatologist recommendations and benefits like reducing dryness and irritation, Filterbaby aims to occupy a space in the consumer's mind as a functional and reliable product for skincare. The brand aligns with a lifestyle that values skincare and wellness, pushing against the norm of using unfiltered tap water for washing the face. The brand positioning is both functional (filtering water) and emotional (promoting healthy skin and confidence). # Product The Filterbaby faucet filter is a device designed to attach to a standard bathroom faucet and filter the water that comes out. It removes chlorine, microplastics, and heavy metals from tap water. The product is for anyone concerned about the effects of tap water on their skin, particularly those with sensitive skin, dryness, irritation, or acne. The filter is recommended by dermatologists and is designed to hydrate deeply, soothe sensitive skin, prevent clogged pores, and help clear acne. The ad highlights that using the filter protects the skin barrier and promotes a youthful, healthy glow. The ad tells the viewer that this product is worth trying because it addresses common skin problems caused by tap water impurities, offering a simple solution for healthier skin. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product and its benefits. The editing style is simple, with static shots and minimal transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with text overlays appearing at a steady rate. The audio and visual elements are synced to emphasize the product's features and benefits. # Hooks Text overlay: 00:00–00:01 BENEFITS OF FILTERBABY Visual: 00:00–00:02: Close-up shot of a chrome faucet with a white Filterbaby filter attached. Water is running through the filter into a white sink. A person's hands are visible, testing the water. The background includes a gray countertop, a mirror, and various skincare products. The setting is a modern bathroom. The camera is stationary, focusing on the filter and water flow. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that tap water contains impurities like chlorine, microplastics, and heavy metals that can harm the skin, leading to dryness, irritation, clogged pores, and acne. The ad addresses the frustration of dealing with these skin issues caused by tap water: "REMOVES CHLORINE, MICRO-PLASTICS & HEAVY METALS" # Value propositions - Filtered water for healthier skin - Dermatologist recommended - Simple solution for common skin problems # Benefits - Protects your skin barrier - Reduces dryness & irritation - Hydrates deeply - Prevents clogged pores - Soothes sensitive skin - Helps clear acne - Promotes a youthful, healthy glow # Features - Removes chlorine - Removes micro-plastics - Removes heavy metals # Call to action None used. # Social proof - RECOMMENDED BY DERMATOLOGISTS # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up of a Filterbaby faucet filter attached to a bathroom faucet, with water running through it. - 00:00–00:02 Text overlays appear on the screen, highlighting the benefits of the Filterbaby filter, such as removing chlorine, microplastics, and heavy metals. - 00:02–00:08 The ad shows a person washing their hands with the filtered water, emphasizing the product's use case. - 00:02–00:08 Additional text overlays appear, listing more benefits of the filter, including reducing dryness and irritation, hydrating deeply, soothing sensitive skin, preventing clogged pores, and helping clear acne. - 00:02–00:08 The ad emphasizes that the product is recommended by dermatologists and promotes a youthful, healthy glow.

# Ad summary This ad promotes Filterbaby shower filters, highlighting their ability to remove chlorine, microplastics, and heavy metals from tap water. The ad features a woman expressing concern about unfiltered tap water, followed by microscopic visuals of water contaminants. It then showcases the Filterbaby shower filter as a solution, emphasizing its development by hair restoration specialists and dermatologists. The ad includes testimonials and before-and-after visuals to demonstrate the product's benefits, such as improved skin hydration and thicker hair. The ad concludes with a call to action to purchase Filterbaby. # Brand positioning Filterbaby is presented as a premium solution for filtering shower water, developed by hair restoration specialists and trusted by dermatologists worldwide. The brand positions itself as a provider of professional-grade water filtration for personal care, emphasizing the importance of removing chlorine, microplastics, and heavy metals from tap water to improve skin and hair health. Filterbaby aligns with a health-conscious lifestyle, promoting the idea that clean water is essential for beauty and well-being. The brand pushes against the norm of using unfiltered tap water for showering, highlighting the potential harm it can cause. The brand positioning is both functional, focusing on the product's ability to filter water, and emotional, emphasizing the benefits of healthier skin and hair. # Product The Filterbaby shower filter is a device designed to remove chlorine, microplastics, and heavy metals from tap water used in showers. It is presented as a solution for individuals concerned about the potential harm of unfiltered water on their skin and hair. The filter is developed by a hair restoration specialist and trusted by dermatologists worldwide. The product is available in both gold and black finishes. The ad addresses the purchase barrier of not being able to see what's in your water by showing microscopic visuals of contaminants. The USPs include its ability to prevent dry skin and hair shedding, its ease of installation, and the immediate difference felt after the first shower. The ad emphasizes that using Filterbaby is a way to "fix your water, fix your skin." # Visual style The ad has a polished, commercial aesthetic with a mix of UGC-style shots and professional-looking segments. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, with clear visuals and well-lit scenes. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: Female 1: Someone told me / Female 1: “y’all still / Female 1: showering with unfiltered tap water?” Text overlay: Someone told me / “y’all still / showering with unfiltered tap water?” Visual: 00:00–00:01 A woman with long dark hair, wearing a light blue tank top, is indoors in front of a light gray wall. She holds a round, tarnished copper shower head, pointing to the dirty surface with her finger and looking concerned. The camera is close-up and slightly shaky, giving a selfie-style feel. / 00:01–00:03 The woman, now in a light blue bodysuit, is in a modern bathroom with gray walls and a round window showing greenery outside. She reaches up to install the copper shower head. The camera is stationary and shows her full body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of showering with unfiltered tap water, which can contain chlorine, microplastics, and heavy metals. This is signaled by the woman's initial disbelief and disgust, as well as the microscopic visuals of contaminants: "Someone told me y’all still showering with unfiltered tap water?” # Value propositions - Professional-grade water filtration for personal care - Easy to install - Feel the difference after your first shower - Fix your water, fix your skin # Benefits - Prevents dry skin - Prevents hair shedding - Scalp is not itchy anymore - Hair feels thicker - Skin actually stays hydrated # Features - Removes chlorine - Removes micro-plastics - Removes heavy metals # Call to action Get your Filterbaby down below. # Social proof - "My scalp is not itchy anymore, my hair feels thicker, and my skin actually stays hydrated." – Female 1 (Customer) # Point of view - Customer 50% – The ad uses a customer's perspective to express concern about unfiltered water and showcase the benefits of the product through testimonials. - Brand 30% – The brand's official voice is used to present product claims, features, and benefits. - Expert 20% – Authority figures, such as hair restoration specialists and dermatologists, are presented to build credibility and trust. # Storyline - 00:00–00:03 The ad begins with a woman expressing disbelief that people are still showering with unfiltered tap water, immediately framing the issue as a widespread concern. - 00:03–00:04 The woman reacts with disgust to the residue on an old shower head, reinforcing the idea that unfiltered water is unclean. - 00:04–00:08 The ad transitions to microscopic visuals of contaminants in water, emphasizing that just because you can't see what's in your water doesn't mean it's clean, creating a sense of unease and highlighting the need for filtration. - 00:08–00:16 The ad introduces the Filterbaby shower filter as the solution, showcasing its packaging and design, and highlighting its ability to remove chlorine, microplastics, and heavy metals that dry out your skin and cause hair shedding. - 00:16–00:21 The ad emphasizes the product's credibility by stating it was developed by a hair restoration specialist and trusted by dermatologists worldwide, building trust and authority. - 00:21–00:25 The ad highlights the ease of installation and the immediate benefits felt after the first shower, addressing potential concerns about complexity and effectiveness. - 00:25–00:31 The ad features a testimonial from the woman, who states her scalp is not itchy anymore, her hair feels thicker, and her skin actually stays hydrated, providing social proof of the product's effectiveness. - 00:31–00:36 The ad concludes by reiterating the benefits and providing a call to action to get your Filterbaby, encouraging immediate purchase.

# Ad summary This image ad promotes a faucet filter bundle with a 40% discount as part of a New Year's sale. The ad highlights the product's clinical testing and awards. # Brand positioning The brand is presented as innovative and trustworthy, emphasizing clinical testing and recognition through awards. It positions itself as a provider of advanced faucet filters, focusing on health and quality. The brand aims to occupy the space of a reliable and scientifically validated solution for cleaner water, appealing to consumers who prioritize health and safety in their homes. The brand aligns with values of innovation, health, and quality assurance, pushing against the norm of untested or unverified water filtration products. The brand positioning is both functional (clinically tested) and emotional (peace of mind). # Product The product is a faucet filter designed to purify water directly from the tap. It is presented as the only clinically tested faucet filter, suggesting a unique selling proposition of scientifically validated performance. The filter is shown in two color variations: silver and gold. The ad addresses the purchase barrier of trust by highlighting its clinical testing and awards, aiming to convince viewers of its effectiveness and reliability. The product is for anyone who wants cleaner water from their faucet. # Visual style The ad has a clean, polished, and modern visual style. The product is well-lit and presented in a way that highlights its design and features. The color scheme is soft and inviting, with a focus on blue and white tones. The overall aesthetic is designed to convey trust, quality, and innovation. # Hooks Headline: BUNDLE & SAVE 40% # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a concern about the quality and safety of tap water, suggesting that consumers may be worried about contaminants or impurities. The ad addresses this by highlighting that the product is clinically tested, offering a solution for those seeking cleaner water. # Value propositions - Bundle and save 40% on the only clinically tested faucet filter. # Benefits - Save 40% # Features - clinically tested faucet filter # Call to action None used. # Social proof - TIME BEST INVENTIONS 2024 - TIME BEST INVENTIONS 2025 - AWARD WINNER 2X OF TIMES Best Innovations # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and credibility. # Storyline - The ad opens with a New Year's sale announcement and a bundle offer, immediately grabbing attention with a time-sensitive discount. The brand is telling the audience that there is an opportunity to save money on a product that they may need. This is intended to create a sense of urgency and encourage immediate action. - The ad highlights that the product is the only clinically tested faucet filter, building trust and credibility. The brand is telling the audience that its product is scientifically validated and superior to competitors. This is intended to address concerns about product effectiveness and safety. - The ad showcases the product's awards, further reinforcing its quality and reliability. The brand is telling the audience that its product has been recognized by reputable sources. This is intended to enhance the product's perceived value and trustworthiness.

# Ad summary This ad features a healthcare professional advocating for the importance of shower filters to combat skin issues and hair loss. The professional's plea to her patients underscores the problem of hard water and suggests that a shower filter can significantly improve skin and hair health. The ad uses a direct appeal for belief, implying credibility based on her professional insights and emphasizing the product's benefits. # Brand positioning The brand is positioned as a problem solver for common skin and hair issues caused by hard water. It presents itself as a knowledgeable authority in the beauty and wellness space, leveraging the expertise of a healthcare professional to advocate for its product. The brand aligns with a health-conscious lifestyle, emphasizing the importance of water quality in personal care routines. The brand seeks to occupy a space in the consumer's mind as a trusted and reliable solution for improving skin and hair health through simple, accessible technology. # Product The product being advertised is a shower filter designed to improve water quality, thereby reducing acne and hair shedding. The filter attaches directly to the shower head and is intended for anyone experiencing skin or hair issues related to hard water. It promises to address the problem at its source, offering a simple solution for those who may not realize their water is the cause of their issues. The product aims to remove impurities from shower water, preventing adverse effects on skin and hair. # Visual style The ad has a UGC feel with straightforward, unpolished visuals. The editing is minimal. The pacing is relaxed with static shots. The overall production quality suggests a hybrid approach, blending amateur aesthetics with professional information. # Hooks Spoken: 00:00–00:05 Female 1: [Pleading] Oh, you have to believe me. Please, you have to believe me, you. No, you have to believe me. Text overlay: 00:00–00:07 me trying to convince my patients that their acne and hair shedding isn't improving because of their water Visual: 00:00–00:05 A woman with long brown hair, wearing blue scrubs, is inside a modern bathroom with white tiled walls and a decorative accent wall. She is stretching upwards to install a silver shower filter between the existing shower arm and shower head. The camera angle is low, looking up at her to emphasize her reach. The lighting is bright and even. Text overlay appears at the bottom of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is that people's acne and hair shedding issues are not improving, and they may not realize that the problem is their water quality. # Value propositions - Acne and hair shedding isn't improving because of their water. # Benefits - Improves acne - Reduces hair shedding # Features - Shower filter # Call to action None used. # Social proof - The healthcare professional's expertise is used as social proof to convey the product's credibility. # Point of view - Expert 100% – The entire ad is delivered from the perspective of a healthcare professional sharing their expertise. # Storyline - 00:00–00:05 00:00–00:05 The healthcare professional is shown installing a shower filter. Her facial expression is a plea for her audience to believe that the quality of water impacts their skin and hair health. The message conveys a sense of urgency and the importance of addressing water quality as a factor in personal care. The perspective is from the professional, presented as an authority figure, which is intended to add credibility to the claim.

# Ad summary This ad promotes a New Year's sale for Filterbaby, offering a 40% discount on a bundle of their Pro-Series Shower Filter and Skincare Faucet Filter. The ad highlights the opportunity to save money while acquiring both products. # Brand positioning Filterbaby is presented as a provider of high-quality water filtration solutions for personal care, specifically targeting shower and faucet water. The brand positions itself as offering 'pro-series' products, implying a focus on advanced filtration technology and superior performance. By focusing on skincare benefits, Filterbaby aligns with a health and beauty-conscious consumer base, suggesting that their products are essential for maintaining skin health by removing impurities from water. The brand appears to ignore category norms around basic water filtration, instead focusing on the beauty and skincare benefits of filtered water. # Product The ad features two main products: the Pro-Series Shower Filter and the Skincare Faucet Filter. The Shower Filter is a cylindrical, metallic filter designed to attach to a showerhead, promising to filter shower water for a cleaner shower experience. The Skincare Faucet Filter is a smaller, white plastic filter designed to attach to a faucet, specifically targeting skincare routines by filtering tap water. Both products aim to remove impurities from water, with the Shower Filter enhancing the overall shower experience and the Faucet Filter improving water quality for skincare practices. The ad promotes a bundle of these two products, offering a 40% discount as a unique selling proposition. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-shot images and attention to detail. The gradient background and subtle sparkles add a touch of elegance. The typography is bold and legible, ensuring the key message is easily scannable. # Hooks Headline: Bundle & Save 40% # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Bundle & Save 40% # Benefits - Save 40% when you bundle # Features - Pro-Series Shower Filter - Skincare Faucet Filter # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their products and promotional offer. # Storyline - The ad opens with a New Year's Sale announcement, immediately grabbing attention with a time-sensitive promotion. The brand is telling the audience that there is a limited-time opportunity to save on their products. - The focus shifts to the offer of bundling and saving 40%, highlighting the financial benefit of purchasing both products together. The brand is emphasizing the value proposition of buying the bundle. - The ad showcases the Pro-Series Shower Filter and Skincare Faucet Filter, visually presenting the products included in the bundle. The brand is showing the audience what they will receive if they take advantage of the offer.

# Ad summary A POV video about a woman who claims that using a shower filter has made her hair healthier than when she was using overpriced hair treatments. # Brand positioning The brand is positioned as a doctor-developed, science-backed solution for hair health. The brand values natural solutions that are effective and can replace more expensive and complicated hair treatments. The brand emphasizes simplicity and health, implying that its product is a better alternative to traditional or chemical-heavy hair care routines. This positioning targets consumers who seek straightforward, health-conscious beauty solutions. # Product The product being advertised is a shower filter designed to improve hair health. It is described as the "#1 doctor-developed shower filter." The ad implies that the filter works by removing impurities or harsh chemicals from the water, resulting in healthier hair. It is for people who are looking for a simple, effective alternative to "overpriced hair treatments." # Visual style The ad has a clean, minimalistic aesthetic with a focus on natural elements like the eucalyptus. The editing is simple, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent and moderate, with shots held long enough to convey the message effectively. # Hooks Text overlay: 00:00–00:07 POV: You swapped overpriced hair treatments for the #1 doctor-developed shower filter and it's the healthiest it's ever been. Visual: 00:00–00:01 A pair of hands are shown installing a shower filter onto a shower head. The shower head is attached to a white wall. Hanging next to the shower head is a bundle of green eucalyptus. # Funnel stage Consideration # Pain points The ad implies frustration with overpriced hair treatments that may not be delivering the promised results. # Value propositions - Swapping overpriced hair treatments for the #1 doctor-developed shower filter results in the healthiest hair ever. # Benefits - Healthiest it's ever been # Features - #1 doctor-developed shower filter # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the first-person perspective of someone using the product. # Storyline - 00:00–00:02 The person installs a shower filter. - 00:02–00:05 The person washes their hair. - 00:05–00:08 The person shows off their hair.

# Ad summary This ad promotes the benefits of using filtered tap water for skincare by showcasing a diverse cast of women using the product. It emphasizes the product's ability to remove impurities, hydrate deeply, and protect the skin barrier, while also highlighting its availability at Target and an exclusive offer of two free gifts. # Brand positioning The brand is presented as a skincare solution focused on purifying tap water to improve skin health. It emphasizes the importance of clean water in skincare routines, suggesting that regular tap water contains harmful elements. The brand targets customers who are conscious about skincare, seeking solutions for acne, dryness, and sensitivity. The positioning is both functional (removing impurities) and emotional (soothing sensitive skin), appealing to a customer who values healthy and clear skin. # Product The advertised product is a water filter attachment for tap faucets, designed to purify water used in skincare routines. The filter removes chlorine, microplastics, and heavy metals. It is presented as beneficial for those looking to clear acne, soothe sensitive skin, reduce dryness and irritation, hydrate deeply, protect the skin barrier, and prevent clogged pores. The product is recommended by dermatologists, indicating its credibility. Its key selling points are its ability to purify tap water for improved skin health and its availability at Target. # Visual style The ad has a bright, clean aesthetic with a UGC-style feel. The editing style includes quick cuts between different women using the product, which provides a sense of diversity. The production quality is high-end. The pacing is quick, with frequent cuts that maintain a consistent rhythm. The visuals are timed to the music, enhancing the overall engagement and appeal. # Hooks Spoken: 00:00–00:10 [Music playing] Text overlay: 00:00–00:03 BENEFITS OF FILTERING / 00:00–00:03 YOUR TAP WATER / 00:00–00:03 Available at Target (Target logo) / 00:00–00:03 2 FREE GIFTS ($69 Value) / 00:00–00:03 exclusive offer Visual: 00:00–00:03: A woman with medium-length dark hair and fair skin is centered against a plain white background. She is wearing a red strapless top. She holds a small red plastic shopping basket with a gray handle. The water filter attachment is visible inside the basket. The woman smiles warmly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that tap water contains chlorine, microplastics, and heavy metals that can cause acne, dryness, irritation, and clogged pores. Visual: shots of various women washing their faces, implying they care about their skin health and are seeking solutions for these issues. # Value propositions - 2 Free Gifts ($69 Value) exclusive offer - Available at Target # Benefits - Helps clear acne - Soothes sensitive skin - Reduces dryness & irritation - Hydrates deeply - Protects your skin barrier - Prevents clogged pores # Features - Removes chlorine, microplastics & heavy metals # Call to action None used. # Social proof - Recommended by dermatologists # Point of view - Customer 100% – The entire ad is presented from the perspective of customers using the product, showcasing their experiences and the product's benefits in a real-world setting. # Storyline - 00:00–00:03 The ad opens with a woman holding a red basket with the water filter and smiling directly at the camera. - 00:03–00:09 The scene transitions to various women washing their face with the filter attached to the faucet. - 00:09–00:10 The ad returns to the woman with the basket smiling and looking at the camera.

# Ad summary This ad promotes a shower filter by touting its award-winning status and current offer of two free gifts, all while showing water cascading over a woman's face. # Brand positioning This brand, implied to be focused on shower or bathroom products, positions itself as the purveyor of the "most award winning" shower filter. This claim, combined with awards badges and a sleek product design, implies a focus on high-quality products that are innovative and effective, as opposed to being purely functional or budget-friendly. The brand's association with Target suggests accessibility and mass appeal. # Product The advertised product is a shower filter designed to be attached to existing shower plumbing. The main functional purpose of the filter is not explicitly stated, but it is implied to improve water quality. The ad highlights the product's award-winning status, suggesting innovation and effectiveness. The featured product is silver, cylindrical, and made of metal. The ad addresses purchase barriers by highlighting an exclusive offer of "2 FREE Gifts ($69 Value)," as well as Target availability, implying both value and convenience. The woman shown with water cascading over her face indicates that the product can be used by anyone. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility. The use of white and neutral backgrounds creates a sense of cleanliness and purity. The ad employs a highly polished, studio-shot production quality with soft, diffused lighting. Typography is large and bold to ensure scannability in-feed, while the image treatment is focused on highlighting the product and model. # Hooks Headline: The Most Award Winning Shower Filter* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with using a standard shower head, solved by using their shower filter. # Value propositions - Get 2 FREE Gifts ($69 Value) # Benefits - Get 2 FREE Gifts ($69 Value) # Features - Award Winning - Shower Filter # Call to action None used. # Social proof - The awards shown in the image are visual proof of the product's quality. # Point of view - Brand: top headline, retail availability, and value-added offer are claims made directly by the brand to position its product advantageously. - Brand: The inclusion of award badges is a way the brand uses external validation to build credibility. - Customer: The woman enjoying the shower's cascade visually represents the customer's perspective of using the product. # Storyline - The brand is proclaiming that it offers the most award-winning shower filter, immediately establishing a position of authority and quality. - The brand is announcing that its shower filter is available at Target, conveying the convenience and accessibility of the product. - The brand is highlighting the exclusive offer of two free gifts, valued at $69, providing an incentive for purchase. - The brand is reinforcing the shower filter's recognition through visual representations of awards, solidifying its claim of being 'award winning'. - A woman experiences water flowing over her face. It is implied she is feeling refreshed and clean with the product.