How MoonBrew Advertises on Meta

# Ad summary This ad features a man promoting MoonBrew hot cocoa as a quick nighttime sleep hack. He demonstrates how to prepare it in under 30 seconds, highlighting its melatonin-free formula and good taste as superior to a lengthy wind-down routine. # Brand positioning MoonBrew is positioned as a convenient and effective solution for individuals seeking a quick and enjoyable way to wind down before bed. The brand emphasizes simplicity and efficiency, offering a melatonin-free hot cocoa that takes only 30 seconds to prepare, in contrast to lengthy traditional nighttime routines. MoonBrew is presented as a modern alternative that fits seamlessly into busy lifestyles, prioritizing both functionality and taste. # Product MoonBrew is a melatonin-free hot cocoa mix designed to promote relaxation and improve sleep. The product comes in a purple jar and can be prepared in just 30 seconds. The ad highlights its ease of use: simply add hot water, mix with the included frother, and enjoy. The cocoa offers a tasty, convenient alternative to lengthy bedtime routines or reliance on melatonin supplements. It's designed for those seeking a quick and effective way to wind down at night without sacrificing flavor or time. # Visual style The ad has a clean, bright, and modern aesthetic. The initial setting appears to be a typical home, lending a relatable, authentic feel. The editing style involves quick cuts between the man speaking and the product demonstration, maintaining a brisk pace. The production quality suggests a blend of UGC and polished commercial, supporting a tone of friendly expertise. The use of a timer in the product demonstration adds a functional, gimmick-y element, syncing with the audio as a proof point. # Hooks Spoken: If you don't have time for a long nightly wind-down routine, MoonBrew really takes 30 seconds. [Enthusiastic] Text overlay: THE FASTEST / NIGHTTIME SLEEP HACK / IF YOU DON'T / WIND / MOONBREW ONLY / SECONDS Visual: 00:00–00:04: A medium, selfie-style shot shows a man with dark hair, a beard, and a black sweater sitting at a white countertop in a brightly lit home. He gestures with his hands as he speaks directly to the camera. A purple text overlay appears behind him with the words "THE FASTEST NIGHTTIME SLEEP HACK" in large letters. The brand logo appears in the top right corner. # Funnel stage Consideration # Pain points Viewers may not have time for a long nightly wind-down routine. # Value propositions - A quick and tasty alternative to lengthy bedtime routines - A melatonin-free solution for better sleep - A hot cocoa that actually tastes good - Takes only 30 seconds # Benefits - Replaces a lengthy wind-down routine - Easy to use - Quick to prepare # Features - Melatonin-free - Tastes good - Takes only 30 seconds to prepare # Call to action Click the link below to try it for yourself. # Point of view - Brand 100% – The entire ad is delivered by an enthusiastic representative sharing facts and demonstrating the product. # Storyline - 00:00–00:02 The ad opens with the man introducing MoonBrew as the fastest nighttime sleep hack. - 00:00–00:04 He states that it only takes 30 seconds to prepare, acknowledging the viewer’s perspective that they may not have time for a long nightly wind-down routine. This section is told from the Brand's perspective via an enthusiastic brand representative. - 00:03–00:04 The man notes that the timer is going off, signaling that he will demonstrate the product next. - 00:04–00:18 The ad cuts to a time-lapse of a hand preparing MoonBrew hot cocoa, which is being timed. This is from the Brand's POV. - 00:18–00:20 The man reveals that the preparation time was 18 seconds. He also picks up the mug to further communicate his satisfaction with the product. - 00:20–00:24 The man states that MoonBrew can replace a lengthy wind-down routine, and is melatonin-free. The delivery is casual and friendly, aiming to connect with viewers who seek quick and easy solutions. - 00:24–00:28 He describes it as a hot cocoa that tastes good and states that he just wants something that works and doesn’t take up the whole night. - 00:28–00:30 He prompts the viewer to click the link below to try MoonBrew for themselves, offering a direct invitation to experience the product’s benefits.

# Ad summary This ad promotes Moonbrew Sleep Gummies as a way to crush cortisol and help you sleep better. The ad highlights the ingredients of the gummies and their benefits. # Brand positioning Moonbrew is presented as a brand focused on promoting better sleep through its gummy supplements. The brand presents itself as a provider of quality sleep aids, helping customers calm their minds and bodies with all-natural ingredients to provide a deep, uninterrupted sleep. The brand is presented as following the norms of the sleep aid industry, but with a focus on all-natural ingredients and a tasty gummy format, with the functional purpose of helping people sleep better. # Product Moonbrew Sleep Gummies are strawberry-flavored gummy supplements designed to promote better sleep. These gummies include magnesium glycinate for deep, uninterrupted sleep; Vitamin D+C for immune support; L-tryptophan to control sugar cravings; reishi to lower cortisol; and L-theanine for a relaxing feeling. The gummies aim to help consumers crush cortisol, calm the mind, and relax the body. They are for anyone looking to improve their sleep quality with a natural and tasty supplement. The gummies help to combat cortisol, which is a stress hormone that can disrupt sleep. # Visual style The ad has a clean, informative visual style with bright lighting and clear text overlays. The production quality is polished, creating a commercial feel. The editing style is static, with a focus on presenting information through text and close-up product shots. The pacing is slow and consistent. The visuals are synced with the background music. # Hooks Text overlay: 00:00–00:12 GUMMIES THAT CRUSH CORTISOL / 00:01–00:12 MAGNESIUM GLYCINATE Visual: 00:00–00:12 Close-up shot of a hand holding a stack of five strawberry-flavored Moonbrew Sleep Gummies. The background includes a blurred package of Moonbrew gummies and a wooden surface. The gummies are square-shaped and textured. The hand is fair-skinned. The camera is stationary. Text overlays appear listing the ingredients and benefits. The lighting is bright and even. The focus is sharp on the gummies, emphasizing their texture and color. The product is the focal point, highlighting its form and ingredients. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty sleeping due to high cortisol levels, a common stress hormone. The gummies are presented as a solution to lower cortisol and promote relaxation for better sleep. # Value propositions - Gummies that crush cortisol, highlighting the key benefit in an easy-to-consume format - All-natural ingredients promoting a healthy sleep aid - Strawberry flavor # Benefits - Deep, uninterrupted sleep - Immune Support - Controls sugar cravings - Lowers cortisol - Relaxing feeling # Features - Magnesium Glycinate - Vitamin D + C - L-Tryptophan - Reishi - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the product and its features directly from the brand's perspective, using text overlays and close-up visuals to convey information about the ingredients and benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up shot of a hand holding a stack of Moonbrew Sleep Gummies, with a bag of the gummies in the background. The text overlay, "GUMMIES THAT CRUSH CORTISOL," introduces the product's main benefit. The intention is to immediately capture attention by highlighting a key feature of the product. The perspective is from the brand, showcasing the product and its benefits in a direct and informative way. The tone is confident and attention-grabbing. - 00:01–00:12 00:01–00:12 The ad continues to display the stacked gummies while listing the ingredients and their benefits, such as "MAGNESIUM GLYCINATE deep, uninterrupted sleep," "VITAMIN D + C Immune Support," "L-TRYPTOPHAN controls sugar cravings," "REISHI lowers cortisol," and "L-THEANINE relaxing feeling." The intention is to inform the viewer about the specific ingredients and how they contribute to better sleep. The perspective remains from the brand, providing detailed information about the product's composition. The tone is informative and reassuring, emphasizing the natural and beneficial aspects of the gummies.

# Ad summary This ad promotes MoonBrew's sleep aid supplement, emphasizing its benefits for sleep quality and stress reduction. Through a first-person perspective, the ad demonstrates how to prepare the hot cocoa mix and highlights the positive outcomes of using the product, such as sleeping through the night and reducing cortisol. # Brand positioning MoonBrew is positioned as a holistic wellness brand that prioritizes sleep and stress management through natural supplements. The brand aims to occupy a space in the consumer's mind as a provider of delicious and effective solutions for improving sleep quality and reducing stress-related symptoms, such as cortisol belly. By focusing on a functional approach with ingredients like magnesium and adaptogens, MoonBrew appeals to those seeking tangible benefits without sacrificing enjoyment, as the product is presented as a hot cocoa that tastes like a brownie. This approach could set it apart from other supplement brands that may focus solely on clinical efficacy or tasteless delivery methods. # Product The featured product is MoonBrew's sleep aid supplement, presented as a hot cocoa mix designed to enhance sleep quality and reduce stress. The product is in powder form and contains magnesium and a blend of sleep adaptogens. It is intended for individuals who struggle with sleep issues, such as waking up in the middle of the night, and those experiencing stress-related symptoms like a cortisol belly. The ad emphasizes that the hot cocoa tastes like a brownie, addressing the purchase barrier that supplements often have unpleasant flavors. Key USPs include its delicious taste, ease of use (simply mix with hot water), and the dual benefits of improved sleep and reduced stress. The ad conveys that this product is worth trying or buying because it offers a tasty and convenient way to address common sleep and stress-related problems. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting and a static camera. The editing is minimal, with simple cuts between shots. The production quality gives off a low-budget commercial feel, which supports the intention of appearing authentic and relatable. # Hooks Text overlay: 00:00–00:12 POV: you start taking magnesium and a blend of sleep adaptogens every night in a hot cocoa that tastes like a brownie & suddenly you’re sleeping 8 hours straight, your 3am wake ups stop, and your cortisol belly starts disappearing 😴 Visual: 00:00–00:02 A first-person, overhead shot shows a hand scooping a spoonful of brown powder from a purple container labeled 'moonbrew'. A white mug sits below on a wooden cutting board, filled with what appears to be plain water. # Funnel stage Consideration # Pain points The ad addresses the pain point of struggling with sleep issues, such as waking up at 3 a.m., and the problem of a 'cortisol belly,' which are both addressed with the line: 'your 3am wake ups stop, and your cortisol belly starts disappearing.' # Value propositions - The product is a hot cocoa that tastes like a brownie, making it a tasty and enjoyable way to take sleep supplements. - The product combines magnesium and a blend of sleep adaptogens in one mix. # Benefits - Sleeping 8 hours straight - 3am wake ups stop - Cortisol belly starts disappearing # Features - Magnesium - Blend of sleep adaptogens - Hot cocoa that tastes like a brownie # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is demonstrating the preparation and use of the product. # Storyline - 00:00–00:02 The ad opens with a hand scooping the MoonBrew powder from its container using a plastic spoon. - 00:02–00:03 The hand pours the powder into a white mug filled with water, demonstrating the preparation process. - 00:03–00:05 The hand then uses a frother to mix the powder and water until it dissolves, showing how easy it is to prepare the drink. - 00:05–00:08 The hand scoops more MoonBrew powder, holding the scoop and container to the camera. - 00:08–00:10 The ad showcases the back of the MoonBrew container, where the supplement facts are listed, implying transparency and detail. - 00:10–00:12 The ad showcases the front of the MoonBrew container, highlighting the brand logo.

# Ad summary A man promotes MoonBrew sleep gummies, claiming they have lowered his cortisol levels, improved his sleep, and slimmed down his face. He states the gummies contain magnesium, L-theanine, tart cherry, apigenin, adaptogens, and other vitamins. The man highly recommends the gummies and encourages viewers to try them using the link below. # Brand positioning MoonBrew is presented as a solution to high cortisol levels, poor sleep, and facial puffiness through their sleep gummies. The brand takes a scientific approach, highlighting key ingredients like magnesium and adaptogens to show how their product is more than just a sleep aid. The brand is designed to appeal to those seeking natural wellness solutions for stress and sleep, positioning itself as a functional supplement. MoonBrew aims to be seen as a reliable and effective choice for managing cortisol levels and improving sleep through tasty gummies. # Product MoonBrew Sleep + Vitamin Gummies are presented as a natural supplement to aid sleep, reduce cortisol levels, and improve overall well-being. Marketed toward people experiencing facial swelling, bloating, and water retention due to high cortisol levels, these strawberry-flavored gummies are pitched as an alternative to taking six pills a night. Four gummies contain magnesium, L-theanine, tart cherry, apigenin, 1,800 milligrams of adaptogens, and various vitamins. MoonBrew's USP is its ability to deliver essential nutrients and relaxing ingredients in a tasty, convenient gummy format that promotes restful sleep and lowers cortisol, without the struggle of taking multiple pills. # Visual style The ad has a casual, UGC-feel, shot in a home setting with natural lighting. The editing style is fairly simple with quick cuts and occasional transitions between shots, maintaining a consistent pace. The production quality is decent, with clear visuals and audio, aiming to create an approachable and trustworthy tone, typical of creator-led endorsements. # Hooks Spoken: I don't have cortisol face anymore and this is what I used to look like just a few months ago. Text overlay: whats your secret to lowering your cortisol? (Comment Bubble) Visual: 00:00–00:01 The shot is a close-up of a fair-skinned man with blond hair in his late 20s, wearing a gray t-shirt and a microphone attached to his shirt. The background shows a living room with a glimpse into the kitchen. He is speaking directly to the camera. / 00:01–00:03 The shot is of the same man, but with three images of his face from a few months prior that appear on the left side of the screen. The three pictures show him looking tired and puffy. He gestures towards the images, emphasizing their contrast to his current appearance. # Funnel stage Consideration # Pain points High cortisol levels that lead to facial swelling, bloating, and water retention. The man states that he use to be "puffy, swollen, exhausted, and no amount of sleep was fixing it." # Value propositions - Gummies are an easy way to fix my face, my cortisol, and my sleep. - Four gummies provide two forms of magnesium, L-Theanine, tart cherry, apigenin, 1800 milligrams of adaptogens, and a bunch of vitamins - Gummies taste like candy, but they knock you out within 30 minutes and lower your cortisol levels while you sleep # Benefits - Fixing my face - Fixing my cortisol - Fixing my sleep - Face has slimmed down - The puffiness under my eyes is gone - Actually look rested # Features - Two forms of magnesium - L-Theanine - Tart cherry - Apigenin - 1800 milligrams of adaptogens - Vitamins # Call to action I highly recommend you try MoonBrew gummies and see what they can do for your sleep, your cortisol, and your body in general. # Social proof - “Everyone thought I was crazy just a few months ago because I kept saying that gummies were fixing my face, my cortisol, and my sleep” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer/user who has personally benefited from the product. # Storyline - 00:00–00:01 The ad opens with the speaker directly addressing the camera, responding to a comment about lowering cortisol. This sets a conversational tone, inviting viewers to engage with the content. - 00:01–00:06 00:01–00:06 The speaker shows comparison photos of himself from a few months ago to visually represent the effects of high cortisol, pointing out issues such as puffiness, swelling, and tiredness. This helps the audience immediately recognize the problem and its symptoms. - 00:07–00:13 00:07–00:13 The speaker humorously recounts how people thought he was crazy for believing gummies could fix his face, cortisol levels, and sleep. This creates a light-hearted moment, acknowledging potential skepticism but setting the stage for his transformation. - 00:14–00:20 00:14–00:20 Transitioning to present day, the speaker highlights the positive changes he has experienced, such as a slimmer face, reduced puffiness, and a well-rested appearance. This contrast provides direct visual evidence of the product’s potential benefits. - 00:21–00:28 00:21–00:28 The speaker introduces magnesium deficiency as a direct cause of high cortisol, which leads to swelling, bloating, and water retention. This provides a scientific explanation of the problem the product is designed to solve. - 00:29–00:34 00:29–00:34 The speaker shares his frustration with taking multiple pills every night, which leads him to discover MoonBrew as an easier, more appealing alternative. This highlights convenience as a key benefit. - 00:34–00:41 00:34–00:41 The speaker shows the MoonBrew gummies and lists their ingredients, emphasizing the presence of magnesium, L-theanine, tart cherry, apigenin, adaptogens, and vitamins. This reinforces the product's health benefits and value. - 00:42–00:48 00:42–00:48 The speaker details the benefits of the gummies such as improved sleep and reduced cortisol levels, and notes the gummies taste like candy. This adds a fun and enjoyable element to the pitch. - 00:49–00:57 00:49–00:57 The speaker expresses his surprise at the positive changes and the stark difference he noticed when comparing old photos of himself. This adds a personal and genuine touch to his endorsement. - 00:58–01:04 00:58–01:04 The speaker reiterates that lowering cortisol is possible and highlights the importance of finding a solution that can be consistently followed. This reinforces the need for a convenient and effective product. - 01:05–01:15 01:05–01:15 The speaker concludes by strongly recommending MoonBrew gummies, highlighting their benefits for sleep, cortisol levels, and overall body health. He also mentions a flash sale, creating a sense of urgency to encourage viewers to try the product. This call to action encourages immediate engagement and potential purchase.

# Ad summary The ad demonstrates how MoonBrew's sleepy hot cocoa can replace a glass of wine before bed to help promote better sleep and wake up without a headache. The powder is shown being mixed into a cup of hot water. # Brand positioning MoonBrew is presented as a modern wellness brand offering a healthy alternative to evening habits that may disrupt sleep. The brand suggests their products are designed to promote relaxation and improve sleep quality, pushing against the norm of relying on alcohol for winding down. MoonBrew positions itself as a functional and health-conscious choice, aligning with a lifestyle that prioritizes wellness and self-care. # Product MoonBrew's sleepy hot cocoa is a powdered drink mix designed to be a healthier alternative to a nightly glass of wine. The product contains magnesium and adaptogens and is only 30 calories per serving. It is intended to help users fall asleep by 10 p.m., wake up without a headache, and de-puff their face overnight. The ad highlights its functional benefits for improving sleep quality and overall well-being, making it worth trying for those seeking a natural sleep aid. # Visual style The ad has a clean, bright, and simple aesthetic. The editing style is straightforward with static shots and minimal transitions. The production quality has a UGC feel, aligning with a casual tone. The pacing is consistent, and the visuals are timed to match the music. This supports the intended tone of a relatable, user-generated demonstration. # Hooks Text overlay: 00:00–00:12 POV: you swap your nightly glass of wine for a 30 calorie sleepy hot cocoa with magnesium and adaptogens & suddenly you're asleep by 10pm, waking up without a headache, and your face is de-puffing overnight Visual: 00:00–00:02 A first-person, overhead shot shows a hand holding a small white spoon with a scoop of light brown powder over a white mug filled with hot water. The mug sits on a light brown wooden cutting board on a white countertop next to an open purple jar of "moonbrew." The jar has a white label and the lid sits next to it on the right. The hand tilts the spoon and pours the powder into the mug. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of poor sleep quality and the negative effects of unhealthy nighttime habits such as drinking wine before bed. It implies the frustration of not being able to fall asleep easily, waking up with headaches, and facial puffiness. The ad directly visualizes this problem by presenting a solution to these nightly discomforts. # Value propositions - Swap your nightly glass of wine for a 30 calorie sleepy hot cocoa - Magnesium and adaptogens so you're asleep by 10pm # Benefits - Asleep by 10pm - Waking up without a headache - Your face is de-puffing overnight # Features - 30 calorie sleepy hot cocoa - Magnesium - Adaptogens # Call to action None used. # Social proof - MoonBrew Ambassador. Results may vary on an individual. No results guaranteed. # Point of view - Customer 100% – The ad is filmed in a POV format with only a hand shown preparing the product, suggesting the viewer is experiencing a product demo from a real user's perspective. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a hand scooping MoonBrew powder into a mug of hot water. This is conveyed as a simple and easy step in the routine. - 00:02–00:05 00:02–00:05 The person is seen mixing the powder into the hot water with a small mixer. This action shows the product being prepared for consumption. - 00:05–00:08 00:05–00:08 The hand scoops MoonBrew powder into a mug of hot water again. This reinforces the simplicity of preparing the drink. - 00:08–00:12 00:08–00:12 The hand holds the MoonBrew container, showing the supplement facts and branding. This builds trust by showcasing the ingredients and brand identity.

# Ad summary A woman in a bathroom shares that cortisol may be ruining your sleep. She presents problems like racing thoughts, exhaustion, bloating, and brain fog as signs the body is starving for magnesium. She explains that the MoonBrew blend is designed to reach your brain to calm cortisol at the source. It is intended to lower evening cortisol so your body can wind down and help you fall asleep faster and stay asleep through the night, reduce stress bloating, and wake up with actual mental clarity, not a fog. Thousands of women over 40 have already made the switch. # Brand positioning MoonBrew positions itself as a solution to combat the adverse effects of high cortisol levels. The brand specifically highlights that other magnesium supplements are not created equal, implying that their targeted blend is a superior solution for reaching the brain and calming cortisol. The brand focuses on mature women over 40 to take control over their bodies and minds. Overall, MoonBrew aims to occupy the space of effective, brain-targeted natural stress and sleep management, pushing against the norms of generic supplements and aligning with a lifestyle of self-care and mental clarity. # Product MoonBrew is presented as a magnesium supplement designed to lower evening cortisol levels to improve sleep, reduce bloating, and enhance mental clarity. It is for women who are struggling with racing thoughts, exhaustion, bloating, and brain fog. It is claimed that 75% of Americans have a mineral deficiency that they don't even know they have. The product uses a targeted blend designed to reach your brain and calm cortisol at the source. It has natural ingredients with no melatonin or grogginess. The recommended use is just one scoop before bed, mixed into a drink. The ad highlights that MoonBrew is made in the USA and comes with a 60-day satisfaction guarantee. # Visual style The video features a raw, unedited aesthetic with a UGC feel, simulating content typically found on social media platforms. It uses a selfie-style camera angle to mimic a personal vlog. The production quality has a lo-fi feel with a handheld camera, static shots, and jump cuts. The pacing is slow and steady. The video has a personal and authentic tone. # Hooks Spoken: 00:00–00:02 Cortisol might be destroying your sleep from the inside out [sarcastic] right now. Text overlay: 00:00–00:02 WARNING: / 00:00–00:02 Cortisol might be / 00:00–00:02 destroying your sleep from / 00:00–00:02 the inside out RIGHT now. Visual: 00:00–00:02 A woman is in a bathroom, holding her stomach, looking into her phone, which is in selfie mode. She has dark hair pulled into a bun, a white tank top, and dark leggings. The bathroom has a white door, white shower curtain, and white countertops. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that cortisol may be destroying sleep from the inside out. It then lists a number of problems associated with high cortisol, such as: racing thoughts that won't shut off at 2am, exhaustion that no amount of coffee can fix, bloating that won't budge no matter what you eat, and the brain fog that makes you feel like you're losing yourself. # Value propositions - Magnesium is your body's natural cortisol shut-off switch - Addresses mineral deficiency - 60-day satisfaction guarantee provides peace of mind # Benefits - Lower evening cortisol - Help you body wind down - Fall asleep faster - Stay asleep through the night - Reduce stress bloating - Wake up with actual mental clarity # Features - Targeted blend designed to reach your brain and calm cortisol at the source - Natural ingredients - No melatonin - No grogginess - Just mix, sip, and sleep - Made in USA - 60-day satisfaction guarantee # Call to action Try MoonBrew risk-free today before another satisfying night's sleep slips away. # Social proof - "Thousands of women over 40 have already made the switch." # Point of view - Customer 60% – A real user of the product demonstrates and explains the problem and solution. - Brand 40% – Official voice of the brand highlighting the product benefits, value, and unique selling points. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman standing in a bathroom, holding her stomach, looking into her phone, which is in selfie mode. The message is that cortisol may be destroying sleep from the inside out, intended to raise awareness of the potential negative impacts of cortisol on sleep. The story is being told from the perspective of the customer who is about to present a common problem. The tone is urgent. - 00:02–00:06 00:02–00:06 The ad reveals that a mineral deficiency, that 75% of Americans don't even know they have, may be the cause. The perspective remains with the customer, setting the stage for a solution. The tone is informative. - 00:06–00:22 00:06–00:22 The woman shares common problems caused by cortisol, like racing thoughts, exhaustion, bloating, and brain fog, that are tell-tale signs the body is starving for magnesium. The message intends to highlight relatable symptoms. The story is being told from the customer's perspective, sharing their health challenges. The tone is concerned. - 00:22–00:31 00:22–00:31 The ad explains that magnesium is your body's natural cortisol shut-off switch and most people are critically low without knowing it. This message intends to add importance to the problem and underscore the need for magnesium. The story continues from the customer's point of view, transitioning to the solution. The tone is informative and reassuring. - 00:31–00:47 00:31–00:47 The narrator shares that most supplements get it wrong and that not all magnesium is created equal, claiming that cheap magnesium oxide barely absorbs. She promotes that MoonBrew uses a targeted blend designed to actually reach your brain and calm cortisol at the source. The tone is educational and persuasive. The perspective switches to the brand. - 00:47–01:11 00:47–01:11 The woman explains how MoonBrew will lower evening cortisol, help you fall asleep faster and stay asleep through the night, reduce stress bloating, and wake up with actual mental clarity. She also shares that thousands of women over 40 have already made the switch. The message conveys the benefits and social proof associated with the product. The perspective stays with the brand, highlighting the solutions and outcomes the product provides. The tone is promising and encouraging. - 01:11–01:36 01:11–01:36 The video prompts the viewer to try MoonBrew risk-free today before another satisfying night's sleep slips away. The ad highlights that the product is made in the USA and has natural ingredients with no melatonin or grogginess. She continues to promote that you can just mix, sip, and sleep, and there is a 60-day satisfaction guarantee. The message presents a final CTA and offer. The perspective of the video is still from the brand itself. The tone is urgent and reassuring.

# Ad summary A woman speaks directly to the camera to call out potentially harmful behaviors that people use to fix health issues like poor sleep and belly fat. For each of these behaviors, she gives an alternative that leads to a better outcome. Finally, she touts MoonBrew Sleep Plus Vitamin Gummies as the solution to America's biggest health problems. # Brand positioning MoonBrew aims to make essential vitamins and minerals more appealing and accessible by offering them in gummy form. Instead of buying many supplements separately, MoonBrew combines everything needed into one gummy, making it easier to stay healthy. This positions them against brands that offer individual vitamins or less palatable forms like pills. The tone is playful and positions the brand as a simpler and more enjoyable path to health. # Product MoonBrew Sleep Plus Vitamin Gummies are advertised as a convenient gummy supplement containing the vitamins and minerals necessary to combat America's biggest health problems. They include ingredients like magnesium, L-Theanine, and Vitamin D, which help improve sleep, lower cortisol, support blood sugar, and aid metabolism. These gummies are for people who want to solve a variety of health issues with a single product, offering a simple alternative to the traditional method of buying each supplement separately. The ad targets people who want to solve poor sleep, stress weight, and chronic fatigue. # Visual style The ad has a casual, UGC feel with a bright and clean look. The lighting appears to be natural, and the editing features quick cuts timed to the voiceover. The video is shot selfie-style with static shots. # Hooks Spoken: Female 1: Take weed edibles before bed if you want to disrupt your REM sleep and nervous system. Text overlay: Take Weed Edibles Before Bed / Sleep And Nervous System Visual: 00:00–00:04: A woman with fair skin, light brown hair, and neutral makeup stands facing the camera. She is wearing a white shirt under a gray sweater. Behind her is a fireplace, part of a white couch, some shelves, and a framed black-and-white photo. She is holding a small, square, brown object in her left hand. A string of lights hangs around her right side. In the top left corner of the frame is a comment from Jessica_Arts that says, "Are 🌱 edibles actually good for sleep??" # Funnel stage Top of funnel (Awareness) # Pain points Many people are using harmful behaviors to solve health problems like poor sleep and belly fat. # Value propositions - Combines vitamins and minerals for sleep, cortisol, blood sugar, and metabolism in one gummy - Offers a simple alternative to buying individual supplements separately - Provides essential nutrients in a convenient and delicious gummy form # Benefits - Fix your REM sleep - Balance your nervous system - Reduce puff and inflammation - Lower cortisol - Have crystal clear focus - Support healthy blood sugar - Support healthy metabolism # Features - Contains magnesium - Contains L-Theanine - Contains Vitamin D - Gummy form - Combines all ingredients into one gummy # Call to action None used. # Social proof - "Why doctors call this the 15 Day Cortisol Cleanse" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who speaks directly to the camera and claims to have used the product herself. # Storyline - 00:00–00:04 The creator directly addresses the audience, stating that weed edibles are bad for sleep and nervous system health and that donuts are bad for stubborn belly fat. - 00:04–00:09 She then states the solution is to take magnesium. - 00:09–00:14 She also says that donuts are bad if you want to reduce puff and inflammation. - 00:14–00:16 The alternative is to eat tart cherry. - 00:16–00:21 She then says that energy drinks are bad for your cortisol and brain. - 00:21–00:26 The alternative is to take L-Theanine. - 00:26–00:29 The creator says that soda is bad if you want to crash your blood sugar. - 00:29–00:33 The alternative is to take Vitamin D to support healthy blood sugar and metabolism. - 00:34–00:39 She says that you could buy each of the ingredients separately for over $100. - 00:39–00:45 Or you can get all of the ingredients plus your daily vitamins and minerals in one delicious gummy. - 00:45–00:52 She introduces MoonBrew Sleep Plus Vitamin Gummies and states that doctors call them the 15-day cortisol cleanse. - 00:53–00:56 The creator says that she made the simple swap and went from one problem to the solution. - 00:56–00:59 She says that most people don't realize that they are deficient in magnesium. - 01:00–01:04 According to American Nutrient Deficiency (2026), 80% of Americans are deficient. - 01:04–01:08 These nutrient deficiencies are the root causes of poor sleep, stress weight, and chronic fatigue. - 01:08–01:14 The solution is just one pack of MoonBrew gummies every night.

# Ad summary This ad for Moonbrew, a magnesium sleep aid, asks people on the street if they think the way someone sleeps says something about their personality. Different individuals respond to the question, explaining how they sleep. # Brand positioning Moonbrew is presented as a sleep aid supplement that focuses on the natural power of magnesium to calm the body and promote rest. The brand emphasizes simplicity and ease of use, as highlighted by the product being consumed directly from the jar without complicated routines. It is positioned as a straightforward solution for sleep struggles, aligning with the functional benefits of magnesium rather than lifestyle or luxury associations. # Product Moonbrew is a magnesium sleep aid in a hot cocoa flavor. It is packaged in a purple jar and is for people experiencing sleep problems. The ad doesn't explicitly state any of the product's features, ingredients, or design details. However, it implies that the product helps calm the body down. # Visual style The ad has a UGC-style aesthetic. It appears to be filmed on the street using natural light, which contributes to a casual, approachable tone. The editing style involves quick cuts between interviewees and the host, maintaining a conversational pace. The production quality is simple, with no visible filters or visual enhancements, adding to the authenticity of the street interviews. The pacing is moderate, with cuts aligned to natural speech patterns, which is consistent throughout the ad. # Hooks Spoken: Host: Do you think the way someone sleeps says something about their personality? Text overlay: 00:00-00:02 / Do you think the way someone sleeps says something about their personality? Visual: 00:00–00:02: A fair-skinned woman with blonde hair in pigtails is standing on a sunny street, wearing a beige baseball cap and a light blue button-up shirt. She’s holding a microphone and gesturing with her left hand as she faces to the right, interviewing someone off-screen. The background includes a sidewalk, trees, parked cars, buildings, and pedestrians walking by. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the inability to calm down and sleep effectively, resulting in sleep problems and a restless body. This frustration is visually signaled through the conversational focus on different ways people sleep. # Benefits - Body can't calm down # Call to action None used. # Point of view - Customer 95% – The majority of the video consists of interviews with everyday people who describe their sleep habits and share their perspectives. - Brand 5% – The brand’s voice is present at the end, showcasing the logo and product in a clean, polished display. # Storyline - 00:00–00:02 The host of the video asks people on the street if they think the way someone sleeps says something about their personality. - 00:03–00:07 A woman in a green tank top says that sleep problems mean that something is making your body unable to calm down. - 00:08–00:16 The host asks a woman with a brown shirt and glasses what the way she sleeps says about her, and the woman says she sleeps in one position all night, implying that she is consistent. - 00:17–00:18 The host agrees that sleeping in one position indicates consistency. - 00:18–00:21 The woman with the brown shirt then says she was going to say the same thing. - 00:21–00:23 The host asks the woman with the brown shirt if she thinks she is consistent, and she says yes. - 00:24–00:28 A woman in a black-and-white romper is asked what comes to mind when she thinks about sleeping positions, and she thinks of people who sleep on their backs. - 00:28–00:31 The host asks a man in a red shirt what he does, and the man says he tries to sleep on his back, because it makes him feel like he's in a coffin. - 00:32–00:37 The ad then shows the Moonbrew logo and product packaging.

# Ad summary A woman films herself in her car presenting MoonBrew, a product that contains magnesium glycinate, l-theanine, reishi, and magnesium taurate to help improve sleep, lower cortisol, and improve muscle recovery. # Brand positioning MoonBrew is presented as a solution for stress, anxiety, poor sleep, and muscle recovery. The brand embraces a holistic approach to wellness. It pushes against category norms by focusing on science-backed ingredients. It aims to occupy the space of a functional wellness brand that prioritizes natural ingredients to address common health concerns. # Product MoonBrew is a supplement containing magnesium glycinate, l-theanine, reishi, and magnesium taurate. The ingredients promote sleep, lower cortisol, and improve muscle recovery. The product is for individuals who struggle with a puffy cortisol face, sleeplessness, and/or difficulty calming their mind before bed. # Visual style The ad has a UGC feel with a simple edit style. The shots are casual and natural. The pacing is slow and consistent with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:01 Hey guys, look at this. Text overlay: 00:00–00:08 THE CORTISOL GLOW IS REAL!! Visual: 00:00–00:01 A woman is sitting in her car wearing a white tank top and gold rings. She is facing the camera. # Funnel stage Consideration # Pain points Difficulty sleeping is shown by the line, "If you need help sleeping better at night..." # Value propositions - The woman asks the audience, "If you need help getting rid of puffy cortisol face, click the link below." - The woman asks the audience, "If you need help sleeping better at night, click the link below." - The woman asks the audience, "If you need help with calming your mind before bed, do yourself a favor and click the link below." # Benefits - helps improve your sleep - lower your cortisol - improve muscle recovery # Features - magnesium glycinate - l-theanine - reishi - magnesium taurate # Call to action click the link below. # Social proof - None used. # Point of view - Customer 100% – The woman speaks in a casual tone, directly to the camera while using the product. # Storyline - 00:00–00:07 A woman presents herself and claims to have a "cortisol glow." - 00:07–00:18 The woman prompts viewers to click the link below if they need help getting rid of a "puffy cortisol face," need help sleeping better at night, or need help calming their mind before bed. This beat is positioned as a solution to the audience's problems. - 00:18–00:27 The woman shows the supplement container and lists all of its active ingredients. This informs the viewer about the product contents. - 00:27–00:30 The woman claims viewers have nothing to lose by trying the product and prompts them to have an amazing day. This beat incentivizes the customer to try the product and ends the ad on a positive note.

# Ad summary An interviewer stops pedestrians on a sidewalk to ask their ideal bedtime. Their answers are humorous, self-deprecating, and over-the-top. Moonbrew is presented as the antidote to the late-night need to be productive. # Brand positioning Moonbrew is presented as a magnesium sleep aid. The brand uses a playful tone and imagery with an astronaut mascot to avoid the clinical, medicinal feel that is common in the health and wellness space. They aim to occupy the space in the consumer's mind as the go-to product to get a good night's rest. # Product Moonbrew is "the magnesium sleep aid." It comes in a purple jar and is hot cocoa flavored. The product targets people who have trouble sleeping and aims to help them get the rest they need so they don't have to accomplish everything late at night. # Visual style The ad has a casual, UGC feel. It is shot outdoors with natural light. The editing style includes quick cuts between speakers. The brand logo and product shot is a clean, polished image. # Hooks Spoken: 00:00–00:02 Female 2: What time is the best time to go to bed? Text overlay: 00:00–00:02 What time is the best time to go to bed? Visual: 00:00–00:02 Two women are standing on a sidewalk near a residential neighborhood on a sunny day. The woman on the right is holding a small microphone and wearing a light blue button-up shirt, khaki pants, and a khaki baseball cap. She has blonde hair in pigtails. She is interviewing the other woman, who is wearing a black jumpsuit with a green cardigan, and carrying a multicolored geometric purse. # Funnel stage Top of funnel (Awareness) # Pain points The problem is that people feel they need to accomplish every task imaginable late at night instead of sleeping. # Value propositions - The magnesium sleep aid # Benefits - Good night's rest # Features - Magnesium Sleep Aid - Hot Cocoa flavored # Call to action Shop now at moonbrew.co # Social proof - None used. # Point of view - Customer 80% – The majority of the video is told from the customer's point of view through answering the interviewer's question about their bedtime and daily life. - Brand 20% – At the end of the video, the Brand POV is communicated through the display of the Moonbrew product, logo, and website. # Storyline - 00:00–00:02 The interviewer asks a woman her ideal bedtime. - 00:02–00:12 The woman responds that she likes to go to bed between 2 and 3 AM so she can accomplish every task imaginable. - 00:12–00:19 The interviewer provides other scenarios. - 00:19–00:22 The woman says, no. - 00:22–00:28 The Moonbrew product is shown, with the brand logo, and the words "Shop now at moonbrew.co".

# Ad summary This ad promotes Moonbrew Sleep Drink Mix as a way to lower cortisol levels and improve sleep. The ad is presented by a woman who shares her personal experience with the product, highlighting its benefits for reducing puffiness, bloat, and inflammation. She also mentions that it helps her feel refreshed in the morning and reduces overthinking. The ad features the new peach tea flavor and includes a discount code for National Sleep Week. # Brand positioning Moonbrew positions itself as a provider of sleep solutions by addressing cortisol levels. The brand aligns with a lifestyle of self-care and wellness, offering a product that aims to help consumers achieve better sleep and reduce the negative effects of high cortisol. The brand pushes against the norm of ignoring the root causes of sleep issues, focusing instead on addressing cortisol levels directly. The brand positioning is both functional, offering ingredients like magnesium glycinate and L-theanine, and emotional, promising a more refreshed and confident self. # Product Moonbrew Sleep Drink Mix is presented as a cortisol cocktail designed to lower cortisol levels and improve sleep quality. The product is for individuals experiencing puffiness, bloat, inflammation, and difficulty sleeping. It contains magnesium glycinate, L-theanine, reishi, and other superfood adaptogens. It comes in a peach tea flavor. A key selling point is that it is a quick and easy way to incorporate these ingredients into one's routine, requiring only one scoop per serving. It aims to address purchase barriers by offering a convenient and tasty solution to manage cortisol and improve sleep. # Visual style The ad has a polished UGC feel, with a focus on natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, lending credibility to the woman's testimonial. The audio-visual sync is well-executed, with cuts and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 If you sleep with t-rex hands or lie in a mountain climber position. Text overlay: 00:00–00:03 Actor portrayal. Results may vary on an individual. We really believe your cortisol may be affecting your sleep, metabolism and face puffiness. Visual: 00:00–00:03: A medium shot of an Asian woman with brown hair and red lipstick sitting at a table in her kitchen. She is wearing a white tank top with a floral print. She is pointing her finger up while speaking. Above her are images of people sleeping in different positions. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad clearly implies that face puffiness, overall bloat, inflammation, and poor sleep are linked to high cortisol levels. # Value propositions - Convenient one-scoop serving simplifies wellness routine - Targets cortisol for whole-body benefits, including improved sleep and appearance # Benefits - Lowers cortisol levels - Helps you feel refreshed in the morning - Helps you get the best night's sleep - Reduces puffiness - Reduces bloat - Reduces inflammation - Helps you overthink less # Features - Contains magnesium glycinate - Contains L-theanine - Contains reishi - Contains superfood adaptogens - Comes in peach tea flavor - Requires only one scoop # Call to action Make sure you jump on it now before it expires # Social proof - The entire ad is delivered by a woman who presents herself as a satisfied user sharing her personal experience. - “I don’t even overthink the small things that I used to.” - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a woman who presents herself as a satisfied user sharing her personal experience. # Storyline - 00:00–00:03 The creator begins by asking the viewer if they sleep with 'T-rex hands' or in a 'mountain climber position'. - 00:03–00:06 The creator implies the viewer can learn something by suggesting that those sleeping positions are related to high cortisol. - 00:06–00:17 The creator states that the viewer needs to lower cortisol levels and that it is the easiest way to have a glow up, because cortisol is responsible for puff, bloat, and inflammation. - 00:17–00:26 The creator states to lower cortisol to give your body some relief, and it will have your face snatched, your waist snatched, and everything will feel so much better. - 00:26–00:30 The creator explains it will help viewers finally feel refreshed in the morning and get the best night's sleep. - 00:30–00:34 The creator shares that she doesn't even overthink the small things anymore. - 00:34–00:39 The creator shares the easiest and quickest way she achieves this is by drinking this cortisol cocktail every night. - 00:39–00:46 The creator states that the secret ingredients are magnesium glycinate, L-theanine, reishi, and more superfood adaptogens. - 00:46–00:51 The creator states her favorite way to get all these is in just one scoop and it comes in a peach tea flavor. - 00:51–00:56 The creator drinks the mixture and shares that it tastes like your Nana's peach tea, without any of the sugar. - 00:56–01:01 The creator encourages the viewer to stop playing around and get their confidence back, and start sleeping so much better. - 01:01–01:07 The creator tells the viewer to jump on it now because the discount is only valid for this year's National Sleep Week before it expires.

# Ad summary This ad promotes Moonbrew's Magnesium Hot Cocoa as a solution to sleep problems. It starts with a deer in a field before transitioning to a person preparing a mug of hot cocoa, touting the product's features and benefits through text overlays. It emphasizes falling asleep and staying asleep without morning grogginess. # Brand positioning Moonbrew is presented as a functional wellness brand focused on natural solutions for common sleep-related issues. The brand positions itself as a provider of convenient, superfood-rich products that promote relaxation and better sleep quality. By offering a magnesium hot cocoa, Moonbrew aims to stand out from traditional sleep aids by aligning with familiar comfort rituals, thus appealing to those seeking a gentle and enjoyable path to better sleep. It takes a functional approach and positions itself to take on the norm of taking sleep supplements, opting to take a hot cocoa instead. # Product Moonbrew's Magnesium Hot Cocoa is a beverage designed to help people fall asleep and stay asleep. It contains 9 calming superfoods and adaptogens to help lower cortisol levels and prevent morning grogginess. The product comes in a purple container. The hot cocoa is prepared by adding a scoop of powder to a mug of hot water and mixing, providing a convenient and enjoyable way to consume sleep-enhancing ingredients. The ad tells viewers that this product is worth buying because it will improve their sleep quality without the negative side effects associated with some traditional sleep aids. # Visual style The ad has a natural, bright, and clean aesthetic. The outdoor shots are naturally lit, while the product demo shots are well-lit. The editing style features quick cuts to maintain engagement, and the transitions are smooth. The overall production quality is polished, giving the ad a professional but accessible feel. The use of close-up shots during the product demo ensures focus on the mixing process and ingredients. The cuts per minute average around 10, which helps to maintain a consistent pace. # Hooks Text overlay: 00:00–00:07: we need to have a heart to heart. your 3am wake ups, your puffy face, your belly that won't budge, your exhaustion that coffee can't fix... that is all the same problem. andthis is the answer 💡 Visual: 00:00–00:06: A deer stands in a field of wildflowers in a blurred long shot during the daytime. The field is surrounded by trees. The camera is stationary and focuses on the deer. The deer is brown with white spots and is facing away from the camera. There is a paved bike path in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of disrupted sleep patterns and related symptoms like "3am wake ups," a "puffy face," a "belly that won't budge," and "exhaustion that coffee can't fix." The combination of these issues are presented as a common struggle, as stated by: "that is all the same problem." # Value propositions - Magnesium Hot Cocoa for your best sleep ever # Benefits - Fall asleep & stay asleep - No morning grogginess - Lower cortisol levels # Features - 9 calming superfoods & adaptogens # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer making the product. # Storyline - 00:00–00:06 00:00–00:06: An outdoor shot of a deer grazing in a field is shown, overlaid with text describing sleep problems. This moment aims to capture attention and introduce the core issue that the product addresses by showing the problems of sleep deprivation. - 00:06–00:16 00:06–00:16: The scene transitions to hands preparing Moonbrew Magnesium Hot Cocoa. This showcases the product and demonstrates how to prepare it. The purpose is to introduce the product as a solution and present it as easy to integrate into a nighttime routine.

# Ad summary The ad features a young man promoting Moonbrew, a magnesium supplement to support sleep and lower cortisol levels. He shares his personal experience, noting that he felt refreshed after taking the product. # Brand positioning Moonbrew is presented as a brand focused on holistic wellness from the inside out. It pushes against the norm of quick fixes and superficial solutions by emphasizing the importance of internal balance for external well-being. Moonbrew aims to occupy a space in the consumer's mind as a wellness solution that aligns with a lifestyle of self-care and overall health, addressing the root causes of exhaustion and stress rather than just masking symptoms. The brand positions itself as a reliable and effective solution for those seeking to improve their sleep and overall well-being through natural ingredients and a science-backed approach. # Product Moonbrew is advertised as a magnesium sleep aid designed to calm the system from the inside, helping individuals look and feel good from the outside. The featured product, in Sleepy Berry flavor, comes in a bright purple tub. According to the speaker, it's a blend of magnesium glycinate, l-theanine, reishi, and l-tryptophan, all shown to support deep sleep and lower cortisol levels. Moonbrew addresses the pain point of exhaustion due to high cortisol levels and magnesium deficiency, and the product is easy to prepare in 30 seconds. The product is backed by a 100% happiness guarantee or your money back. # Visual style The ad has a casual, UGC feel, with natural lighting and simple editing. The aesthetic is clean and approachable, aligning with the tone of a friendly recommendation. The pacing is consistent with quick cuts to highlight key moments and maintain viewer engagement. The production quality is a hybrid, combining elements of a polished commercial with a genuine, unfiltered presentation to build trust with the audience. # Hooks Spoken: 00:00–00:01: You are not ugly, you're just magnesium deficient. Text overlay: The best way to combat “cortisol fupa” Visual: 00:00–00:02: A young man with blond hair is centered in the frame, speaking directly to the camera. He wears a long-sleeved gold shirt and sits at a wooden table. Behind him is a gray wall with a lamp. Text appears on the screen: “The best way to combat 'cortisol fupa'." As the man speaks, a photo of a woman with puffy eyes briefly appears, partially obscured by the man's hands. # Funnel stage Consideration # Pain points High cortisol levels and low magnesium lead to exhaustion. # Value propositions - Calm your system from the inside if you want to look and feel good from the outside - Backed by a 100% happiness guarantee or your money back. # Benefits - support deep sleep - lower your cortisol levels - feel way more rested - less puffy - less groggy in the mornings # Features - magnesium glycinate - l-theanine - reishi - l-tryptophan # Call to action You can hit the shop button on this video and try it totally risk free. # Social proof - "I've been drinking this magnesium sleep aid for a few months now, and I feel way more rested, less puffy, and a lot less groggy in the mornings." # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer sharing their personal experience with the product. # Storyline - 00:00–00:02 The ad starts with the creator addressing the viewer about how to deal with cortisol belly. - 00:02–00:06 The creator shares personal experience that they cut caffeine and processed foods and did skincare but still felt tired. - 00:06–00:08 The creator shows a picture and describes the exhaustion that they experienced. - 00:08–00:13 The creator then mentions that somehow they wake up refreshed now and don't get that 3:00 p.m. crash like they used to. - 00:13–00:17 The creator shares that the biggest change was that they started taking a magnesium bio complex. - 00:17–00:21 The creator states that you need to calm your system from the inside if you want to look and feel good from the outside. - 00:21–00:29 The creator shares that they used to blame their exhaustion on work and hormones. But it turns out their cortisol was high, and their magnesium was low. A brutal combo. - 00:29–00:35 The creator mentions that they've been drinking this magnesium sleep aid for a few months now, and they feel way more rested, less puffy, and a lot less groggy in the mornings. - 00:35–00:43 The creator states that the product contains magnesium glycinate, L-theanine, reishi, and L-tryptophan. All ingredients shown to support deep sleep and lower your cortisol levels. - 00:43–00:47 The creator mentions that their favorite part is that it tastes delicious, and they have a bunch of different flavors to choose from, like the sleepy berry tea. - 00:47–00:50 The creator states that the drink only takes 30 seconds to make. - 00:50–00:53 The creator asks the viewer to hit the shop button on this video and try it totally risk-free. - 00:53–00:59 The creator states that everything's backed by 100% happiness guarantee or your money back and ends the ad by drinking the product.

# Ad summary The ad promotes Moonbrew's Magnesium Hot Cocoa as a nighttime beverage that helps with de-puffing the face, lowering cortisol, and relaxing muscles for a better night's sleep. The image highlights the product jar on a pedestal, emphasizing its benefits with overlaid text and circular connectors. # Brand positioning Moonbrew positions itself as a provider of sleep-enhancing treats, focusing on natural ingredients and functional benefits. The brand targets consumers seeking holistic wellness and nighttime relaxation, moving away from traditional sleep aids by offering enjoyable and convenient products. It aligns with a lifestyle that values self-care and mindful routines, offering products that are as indulgent as they are beneficial. # Product Moonbrew Magnesium Hot Cocoa is a flavored dietary supplement designed to be consumed as a nighttime treat. It comes in a jar and is marketed as a solution to de-puff the face overnight, lower cortisol before bed, and relax muscles and jaw clenching. The hot cocoa is meant for individuals seeking a restful night's sleep through a calming bedtime routine. The product addresses purchase barriers by framing itself as a delicious treat rather than a traditional supplement, promoting both relaxation and improved sleep quality. # Visual style The ad features a clean, minimalist studio shot with soft lighting and a purple color scheme. The product is centrally displayed on a platform against a gradient background. The typography is modern and legible, with white text layered over the image. The overall aesthetic is polished and calming, aligning with the product's promise of relaxation and improved sleep. # Hooks Headline: TRY MAGNESIUM HOT COCOA # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of waking up with a puffy face, which can affect one's self-esteem and confidence. It also addresses the issue of high cortisol levels and muscle tension that can disrupt sleep, negatively impacting overall well-being. "WAKE UP LESS PUFFY." # Value propositions - Magnesium Hot Cocoa helps you wake up less puffy - Magnesium Hot Cocoa relaxes you before bed, helping lower cortisol and relax your muscles and jaw clenching. # Benefits - Wake up less puffy - De-puffs face overnight - Lowers cortisol before bed - Relaxes muscles & jaw clenching # Features - Magnesium - Hot Cocoa - Dietary Supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is promoting its product and highlighting its benefits. - Customer: There is an implied customer perspective, focusing on their desire for restful sleep and reduced puffiness. # Storyline - The ad opens by highlighting the core problem of morning puffiness, then suggests the product as a viable and palatable solution. The viewer is meant to understand they can avoid negative consequences with this product. - The benefits of Moonbrew's Magnesium Hot Cocoa are outlined by the brand, emphasizing its effectiveness in reducing facial puffiness, lowering cortisol levels, and relaxing muscles before sleep. The intention is to highlight the multifaceted benefits of the product and increase its appeal. - A jar of Moonbrew's Magnesium Hot Cocoa is centrally displayed by the brand, with the intention of creating awareness and interest.

# Ad summary This ad promotes Moonbrew's sleep gummies, highlighting ingredients like Magnesium Glycinate, Vitamin D + C, L-Tryptophan, Reishi, and L-Theanine for evening hormone support and various health benefits. # Brand positioning Moonbrew is presented as a brand focused on providing evening hormone support through its sleep gummies. It positions itself as a provider of quality ingredients to help with deep and uninterrupted sleep, immune support, sugar cravings, cortisol levels, and relaxation. The brand promotes a lifestyle of wellness and self-care, aiming to occupy a space in the consumer's mind as a solution for better sleep and overall well-being. It appears to push against the norm of traditional sleep aids by offering a gummy format that is both convenient and enjoyable. # Product Moonbrew sleep gummies are advertised as a dietary supplement designed to provide evening hormone support. The product comes in gummy form, offering a palatable and convenient way to consume the supplement. Each gummy contains ingredients like Magnesium Glycinate for deep, uninterrupted sleep; Vitamin D + C for immune support; L-Tryptophan to control sugar cravings; Reishi to lower cortisol levels; and L-Theanine for a relaxing feeling. The gummies are presented as a solution to various sleep-related issues and hormone imbalances, making them suitable for individuals seeking a natural way to improve their sleep quality and overall well-being. The ad addresses the barrier of traditional pills by showcasing a tasty alternative with multiple benefits. # Visual style The ad features a bright, clean aesthetic with a focus on product close-ups. The editing style is static, with no cuts or transitions. The production quality is polished, giving it a commercial feel. The pacing is slow, allowing viewers to absorb the information presented. Text overlays and product actions are timed to the music, creating a synchronized audio-visual experience. # Hooks Text overlay: 00:00–00:12: Evening / 00:00–00:12: Hormone Support / 00:00–00:12: MAGNESIUM GLYCINATE / 00:00–00:12: deep, uninterrupted sleep Visual: 00:00–00:12: A person's hand holds a stack of brown square gummies in front of a package of Moonbrew Sleep Gummies and loose gummies on a light brown wooden surface. The packaging is purple with white text and a cartoon astronaut. The lighting is bright, and the camera is stationary. The gummies are in focus, emphasizing their texture and form. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the need for a natural and effective solution for improving sleep quality and hormone balance. It implies that viewers may be struggling with sleep issues and seeking a convenient and beneficial product. This is signaled through the listing of ingredients and benefits that directly address sleep and hormone concerns. # Value propositions - Evening Hormone Support: Addresses hormone balance through a blend of quality ingredients. - Gummy Form: Provides an easy, palatable, and convenient way to consume the supplement. # Benefits - Deep, uninterrupted sleep - Immune Support - Controls sugar cravings - Lowers cortisol - Relaxing feeling # Features - Magnesium Glycinate - Vitamin D + C - L-Tryptophan - Reishi - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:12 00:00–00:12: The ad begins with a hand holding up a stack of Moonbrew sleep gummies in front of a package of gummies and additional gummies scattered on the table. It is conveying the message that these gummies contain a range of ingredients that help support sleep. The perspective is from the brand, promoting its key ingredients and benefits in a straightforward, informative tone. This moment aims to educate the viewer and capture their attention with the gummy's unique benefits.

# Ad summary A Moonbrew employee asks people on the street if they use sleep supplements. The employee then presents the people she interviews with Moonbrew gummies, explaining that they do not have melatonin, so they will not feel groggy the next day. The ad concludes with a visual of a purple jar of moonbrew gummies and their website. # Brand positioning Moonbrew is presented as a brand offering magnesium sleep aid gummies, which are an alternative to melatonin-based sleep supplements. The ad showcases its commitment to providing a solution for those seeking better sleep without the unwanted side effects associated with melatonin, such as grogginess. Moonbrew aligns itself with a functional approach that emphasizes the effectiveness and gentleness of their product. # Product Moonbrew offers magnesium sleep aid gummies as an alternative to melatonin. The gummies help users achieve a restful night's sleep. They are specially formulated without melatonin to help users avoid feeling groggy the next day. The product's convenience and portability are implied through the packaging and on-the-go usage shown in the ad. The ad addresses the issue of grogginess associated with melatonin, highlighting Moonbrew gummies as a solution that promotes a peaceful night's sleep without any adverse effects. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content. The video uses natural lighting and shaky handheld camera work, lending it an authentic and relatable feel. The editing style features quick cuts between interviewees. The pacing remains consistent throughout the ad, with cuts aligning with spoken lines to maintain engagement. # Hooks Spoken: Have you or do you take any like sleep supplements to help you fall asleep? Visual: 00:00–00:03 A fair-skinned woman with blonde hair in pigtails is standing outside on a city street. She is wearing a blue shirt and khaki pants and a baseball cap. She is holding a small microphone up to her mouth, and is asking people a question. The background is filled with a city street. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of feeling groggy after taking melatonin-based sleep supplements is clearly implied in the ad, as the woman being interviewed states that taking melatonin caused her to have "nightmares". # Value propositions - Moonbrew gummies offer a way to have a nice peaceful night's sleep, while also avoiding the grogginess caused by melatonin. # Benefits - You won't feel groggy the next day - Helps you have a nice peaceful night's sleep # Features - Moonbrew gummies do not have melatonin # Call to action Shop now at moonbrew.co # Social proof - "I literally just said that." - "That's crazy. I like this little guy." - "I'm gonna fly through these." # Point of view - Customer 25% – The customers are providing feedback on melatonin and their reactions to receiving the Moonbrew product. - Brand 75% – The presenter is speaking on behalf of the brand. # Storyline - 00:00–00:03 A woman asks people on the street if they take sleep supplements to help them fall asleep. This is intended to spark interest in viewers who struggle with sleep. - 00:03–00:11 The first person says that they have tried melatonin, but it gives them nightmares. This creates contrast with the value proposition of Moonbrew. - 00:11–00:15 The presenter offers Moonbrew gummies and explains that they do not have melatonin. This is intended to convey that the product can solve issues associated with other sleep aids. - 00:15–00:23 The presenter explains that the gummies are game changers and help the interviewees sleep without feeling groggy the next day. This is intended to promote Moonbrew as a good product. - 00:23–00:35 The interviewees are grateful for the product. This is intended to emphasize the effectiveness of Moonbrew gummies. - 00:35–00:41 The ad closes with a visual of the jar of gummies and the website for Moonbrew. This is intended to encourage the viewer to go to the website and buy Moonbrew.

# Ad summary This ad presents the viewer with the unattractive side effects of high cortisol levels. It is presented by a woman who is likely in her 40's or 50's, and she claims that drinking Moonbrew will keep your cortisol levels under control. # Brand positioning Moonbrew is presented as a solution to control cortisol levels. It occupies the space of a supplement for women who are experiencing the effects of elevated cortisol levels. The brand's tone is helpful and informative, as the ad highlights the brand being the favored option due to it having the two best forms of magnesium for improving sleep. It is presented as a natural and holistic approach to wellness. # Product Moonbrew is a supplement that helps people control cortisol levels. It comes in a purple container, and the ad claims that it is the favored brand because it has the two best forms of magnesium for improving sleep. The ad features a woman drinking a glass of Moonbrew mixed with water, implying that it is consumed in liquid form. It appeals to women experiencing issues like stubborn belly fat, puffy 'moon' face, constant fatigue/exhaustion, hair issues, excessive sweating, and puffiness around the eyes. # Visual style The ad has a UGC-feel to it, as it is in a vertical format and appears to be filmed on a smartphone. The editing style uses quick cuts in order to highlight all of the side effects, and the setting is a home kitchen. # Hooks Spoken: 00:19–00:24 My husband and I drink this every day to keep our cortisol under control. Text overlay: 00:19–00:24 My husband and I drink this every day to keep our cortisol under control Visual: 00:19–00:24 The woman holds up a purple container of Moonbrew. She shows the front and the back of the container. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the following unattractive side effects of high cortisol: “Stubborn belly / fupa”, “Puffy ‘moon’ face”, “Constant fatigue / exhaustion”, “Hair issues”, “Sweat a lot more and stink”, and “Puffiness around eyes”. # Value propositions - Favorite brand bc it has the two best forms of magnesium for improving sleep # Benefits - Keep our cortisol under control - Improving sleep # Features - Has the two best forms of magnesium for improving sleep # Call to action Try MoonBrew Now! # Social proof - “My husband and I drink this every day to keep our cortisol under control” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the customer's point of view. # Storyline - 00:00–00:01 The ad starts with the presenter posing in front of the camera and introducing the issue of high cortisol levels making you ugly. - 00:01–00:19 Then, the ad quickly transitions into showing the ugly side effects of high cortisol levels, like stubborn belly/fupa, puffy “moon” face, constant fatigue/exhaustion, hair issues, sweat a lot more and stink, and puffiness around eyes. This is shown from the perspective of a woman addressing the issues she's dealing with. - 00:19–00:24 Following this, the ad transitions to show the Moonbrew product, with the woman sharing that she and her husband drink it every day to keep cortisol under control. This is communicated from a testimonial perspective. - 00:24–00:28 To end, the presenter shares that this is her favorite brand because it has the two best forms of magnesium for improving sleep and adds the call to action of trying MoonBrew Now!

# Ad summary This ad showcases Moonbrew Sleep + Vitamin Gummies as a natural sleep aid. It begins with a demonstration of the extensive, natural ingredients used to create the sleep gummies, before transitioning into a closer look at the product's benefits and unique selling points. The ad emphasizes the gummy's ability to support healthy stress levels and improve sleep quality without the use of sugar or melatonin. The ad concludes with a call to action to purchase the product before it sells out again, highlighting a 60-day satisfaction guarantee. # Brand positioning Moonbrew is presented as a brand that focuses on natural and effective sleep solutions. It positions itself as a provider of sleep aids that taste good and are made with organic superfood extracts, magnesium, and l-theanine. By avoiding sugar, melatonin, and other undesirable ingredients, Moonbrew appeals to health-conscious consumers seeking a clean, reliable way to improve sleep quality and manage stress levels. The brand aligns with a lifestyle that values holistic wellness and high-quality ingredients, pushing against the norm of conventional sleep aids filled with artificial additives. # Product Moonbrew Sleep + Vitamin Gummies are positioned as a natural sleep aid designed to support healthy stress levels and improve sleep quality. Each gummy contains magnesium, l-theanine, and 17 organic superfood extracts. The product distinguishes itself from other sleep aids by being free of sugar, melatonin, and other undesirable ingredients. Moonbrew gummies are claimed to help users fall asleep within 30 minutes and contain 9+ superfoods, presented as a best-value offering. The packaging highlights the 60-day satisfaction guarantee, attempting to lower the barrier to purchase. The gummies are marketed to individuals seeking a convenient, tasty, and healthy way to enhance their sleep. # Visual style The ad's visual style is a mix of traditional and UGC-style content. The production quality varies, with the initial scenes appearing more organic, while the product showcase has a cleaner, more polished look. Editing is quick, with jump cuts to maintain a fast pace, especially during the product display and feature highlights. The audio-visual sync isn't strongly emphasized, but the text overlays align with the product being presented. # Hooks Text overlay: 00:00–00:05: what if the most effective cortisol gummy ever made tasted like a fruit snack. we asked that question and then spent years sourcing magnesium, l-theanine, and 17 organic superfood extracts to answer it. you're welcome 🥺 Visual: 00:00–00:03: A person in a white collared shirt and black sweater vest, presumably an herbalist, stands in what appears to be a traditional medicine shop, surrounded by wooden drawers. The herbalist holds a small silver shovel containing a mixture of dried roots, herbs, and various organic ingredients above a wooden box divided into sections, each filled with different dried ingredients. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is difficulty falling asleep or staying asleep due to stress and cortisol levels. # Value propositions - Most effective cortisol gummy ever made that tastes like a fruit snack - Strongest Magnesium Sleep Aid - 9+ Superfoods (best value) - 60-Day Satisfaction Guarantee # Benefits - Tastes like a fruit snack - Supports healthy stress levels - Improves sleep quality - Sleep within 30 minutes # Features - Magnesium - L-theanine - 17 organic superfood extracts - 9+ superfoods - No Sugar, Melatonin, or B.S. Ingredients # Call to action Get it before it sells out AGAIN # Social proof - "Get it before it sells out AGAIN" implying high demand and customer satisfaction. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing its ingredients, benefits, and call to action. # Storyline - 00:00–00:05 00:00–00:05: A man holds a small shovel with what looks like dried ingredients on it over a wooden box with different compartments containing more dried ingredients. The camera pans to show the different types of ingredients on a white table. - 00:00–00:05 This shot is meant to communicate the natural ingredients in the Moonbrew gummy. - 00:00–00:05 The perspective is from an external observer, showing the process and ingredients, which builds trust through transparency. The tone is informative and organic. - 00:05–00:12 00:05–00:12: Hands tear open a Moonbrew package and display several individual packs of gummies on a wooden surface. Text overlays highlight the benefits and ingredients of the gummies. - 00:05–00:12 This section transitions to showcasing the final product. The purpose is to visually present the gummies and their key features and benefits. - 00:05–00:12 The perspective is from the brand, focusing on the product's attributes and value proposition. The tone is informative and promotional. - 00:12–00:15 00:12–00:15: A hand points to the supplement facts and other information listed on the back of the Moonbrew package. The overlayed text is a call to action: "Get it before it sells out AGAIN". - 00:12–00:15 This shot emphasizes the 60-day satisfaction guarantee to encourage viewers to purchase while also creating a sense of urgency. - 00:12–00:15 The perspective is from the brand, concluding with an effort to drive sales. The tone is urgent and persuasive.

# Ad summary This ad presents various symptoms of high cortisol levels, such as stubborn belly fat, puffy face, fatigue, hair issues, excessive sweating, and eye puffiness. It then introduces MoonBrew as a solution to help manage cortisol levels and improve sleep, highlighting that it contains two forms of magnesium. The ad is delivered by a mature woman in a home setting, creating a personal and relatable feel. # Brand positioning MoonBrew positions itself as a solution for managing cortisol levels and improving sleep quality through a daily drink. The brand aligns with a focus on wellness and self-care. The brand pushes against the norm of ignoring or masking symptoms, instead promoting proactive management of cortisol levels. The positioning is functional, offering a tangible benefit of improved sleep and hormonal balance. # Product MoonBrew is presented as a daily drink designed to help manage cortisol levels and improve sleep. It is explicitly stated that the product contains the two best forms of magnesium for improving sleep. The ad does not explicitly state who the product is for but the user is an older female. A key selling point highlighted is its ability to address issues like stubborn belly fat, puffy face, constant fatigue, hair issues, excessive sweating, and puffiness around the eyes, all connected to high cortisol. The ad directly addresses the barrier of not knowing the root cause of these issues, presenting MoonBrew as a proactive solution. # Visual style The ad has a polished UGC feel, with a bright, natural lighting and clean white kitchen backdrop. The editing style involves quick cuts between the woman's various expressions and product displays. The production quality is high-end, suggesting a professional yet approachable style. The pacing is moderate, maintaining consistent engagement through visual variety. # Hooks Spoken: 00:19–00:24 My husband and I drink this every day to keep our cortisol under control. Text overlay: 00:19–00:24 My husband and I drink this every day to keep our cortisol under control Visual: 00:19–00:24 The woman holds up a purple MoonBrew container, turns it to show the nutrition facts, and nods with a smile. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of experiencing unexplained physical issues like stubborn belly fat, puffy face, hair issues, excessive sweating, and eye puffiness. "UNEXPECTED SIGNS OF HIGH CORTISOL:" # Value propositions - Daily drink to help manage cortisol levels - Contains the two best forms of magnesium for improving sleep # Benefits - Keeps our cortisol under control - Improving sleep # Features - Contains the two best forms of magnesium for improving sleep # Call to action Try MoonBrew Now! # Social proof - "My husband and I drink this every day to keep our cortisol under control" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a relatable customer sharing her personal experience. # Storyline - 00:00–00:02 00:00–00:02 The woman starts by introducing the topic of unexpected signs of high cortisol, immediately capturing attention by posing a relatable health question. - 00:02–00:04 00:02–00:04 She highlights stubborn belly fat, using an image of before/after, which visually supports the point and targets viewers concerned about body image. - 00:04–00:06 00:04–00:06 She points out puffy 'moon' face, using her own face as an example, making the content more personal and relatable. - 00:07–00:09 00:07–00:09 The ad continues by mentioning constant fatigue and exhaustion, showing her looking tired and using relatable imagery to connect emotionally with the audience. - 00:10–00:13 00:10–00:13 Next, hair issues are discussed, with the woman pointing to her hair and hairline, again providing a visual aid that enhances the personal connection. - 00:13–00:16 00:13–00:16 The segment addresses increased sweating and body odor issues, enhancing relatability by discussing a more uncomfortable and less discussed symptom. - 00:16–00:19 00:16–00:19 She mentions puffiness around the eyes and pointing to her eyes, reinforcing the relatable issues. - 00:19–00:24 00:19–00:24 She introduces MoonBrew as her and her husband's solution for managing cortisol, offering a personal endorsement. - 00:24–00:28 00:24–00:28 Lastly, the ad highlights that MoonBrew contains the two best forms of magnesium for improving sleep and ends with a call to action to 'Try MoonBrew Now!' prompting immediate action.

# Ad summary A woman films a selfie-style video, in which she recommends Moonbrew sleep vitamins. She claims to be on her seventh package of gummies, and presents a variety of "before and after" photos that demonstrate the difference the gummies have made on her body and sleep. She then calls the viewer to give them a try. # Brand positioning Moonbrew is presented as a reliable sleep and vitamin gummy brand that is effective for lowering cortisol, inflammation, and helping people sleep deeper without melatonin. In addition to this, they are also presented as fast-selling gummies that sell out quickly, with a recent restock already down to 4000 items, which implies that they are in high demand. Moonbrew positions itself as a solution for more than just sleep. The product also has a positive effect on skin and mood. # Product Moonbrew Sleep + Vitamin gummies are designed to help the user relax and sleep deeper without the use of melatonin. The gummies are made with magnesium, tart cherry, and L-theanine, which are clinically proven to help you relax, lower your cortisol and inflammation. Four gummies should be taken every night for improved sleep and other health benefits. # Visual style The ad uses a natural, bright aesthetic, with a focus on showcasing the speaker in a casual, relatable setting. The editing is simple, with static shots and minimal transitions, lending a UGC feel to the video. The production quality suggests a hybrid approach, combining elements of user-generated content with a polished commercial vibe. The cuts per minute are moderate, maintaining a consistent pacing throughout the ad. # Hooks Spoken: Female 1: This is my seventh bag of gummies. Text overlay: This is my seventh Visual: 00:00–00:01 A fair-skinned woman with light brown hair in a high ponytail wearing a white tank top and dark gray sweatpants stands in a brightly lit room. She is centered in the frame, looking directly into the camera, and holding a purple Moonbrew sleep vitamin pouch in her right hand. Her expression is friendly and inviting, and the camera is stable. Behind her is a neutral-colored wall, white ceiling fan, and a glimpse of a white cabinet and table in the background. # Funnel stage Middle of funnel (Consideration): The ad educates and shows how the product works, and persuades with logic and validation through testimonial. # Pain points The ad implies a central frustration related to poor sleep quality, leading to symptoms like morning grogginess, low energy, digestion issues, and skin problems. These are framed as stemming from the body 'fighting itself' overnight, suggesting a struggle to recover. # Value propositions - The gummies have clinically proven ingredients that will help you relax. - By improving your sleep and lowering your cortisol, it could be the answer to a lot of things. # Benefits - Help you relax - Lower your cortisol - Lower your inflammation - Help you sleep deeper without melatonin - Fall asleep faster - Digestion feels calmer - Wake up with real energy and focus - No more morning groggies - Skin and mood feel better - Body finally recovering overnight, instead of fighting itself # Features - Packed with magnesium, tart cherry, and L-theanine - Gummies # Call to action Give them a shot. # Social proof - "This is my seventh bag of gummies" - Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer who is sharing her experience with the Moonbrew sleep gummies. # Storyline - 00:00–00:04 The woman says that this is her seventh bag of Moonbrew Sleep Vitamins and shows before and after photos of her face swelling. - 00:04–00:11 She then presents before and after photos of her body, indicating that the vitamins also helped with her stomach and arms. - 00:11–00:15 She states that all of the benefits were from 4 gummies every night. - 00:15–00:19 The woman shows four gummies in her hand and lists the ingredients, magnesium, tart cherry, and L-theanine, and then states that they're all clinically proven to help you relax. - 00:19–00:24 She lists more of the gummies benefits, stating they lower cortisol, lower inflammation, and help you sleep deeper without melatonin. - 00:24–00:30 She then states that she falls asleep faster, that her digestion feels calmer, that she wakes up with real energy and focus, and that she no longer has morning groggies. - 00:30–00:36 She says that even her skin and mood are improved, because her body is recovering overnight, instead of fighting itself. - 00:36–00:40 She notes that Moonbrew recently restocked 12,000 of these, and it's already down to 4,000, implying that they keep selling out. - 00:40–00:46 She states that there's a reason they keep selling out and that lowering your cortisol and improving your sleep could be the answer to a lot of things. - 00:46–00:51 She ends the video by saying to give them a shot, because she knows the viewer is curious, and that they taste so good.