How Momcozy Advertises on Meta

# Ad summary An ad for the Momcozy M5 Smart breast pump in which the creator demonstrates the new app-controlled features, highlights the product's suction settings, and suggests it for those with sensitive nipples. She also claims that this is the number-one selling breast pump on Amazon. # Brand positioning Momcozy is presented as a modern brand that cares about the comfort and well-being of new mothers. The brand is positioned in the premium space of the breast pump market, prioritizing technological innovation through app control. Momcozy aims to be a reliable choice for parents who are looking for a product that provides ease of use, convenience, and effectiveness. The brand acknowledges the needs of mothers with sensitive nipples, making the product inclusive and empathetic. # Product The Momcozy M5 Smart is a wearable breast pump designed for convenience and comfort. It features app control, allowing users to control the settings from their phones, baby suckling suction that mimics a baby’s natural feeding pattern, and a soft silicone flange that ensures comfortable pumping. The product is specifically recommended for mothers with sensitive nipples due to its gentle design and features. The pump is marketed as the number-one selling breast pump on Amazon for the last three consecutive years, highlighting its popularity and reliability. The Momcozy M5 Smart aims to make the pumping experience more manageable and comfortable for new mothers. # Visual style The ad has a UGC feel, and is shot in a selfie-style format. The lighting is natural and the production quality is standard for user-generated content, which gives a personal touch. There are quick cuts throughout, with a pacing of approximately 150 BPM that keeps the viewer engaged. # Hooks Spoken: 00:06–00:11: This is the new Momcozy M5 Smart. Text overlay: 00:00–00:05: POV: your favorite wearable pump is now upgraded w/ app control Visual: 00:00–00:01: A medium, selfie-style shot of a woman with long brown hair standing in a kitchen. She is wearing a black zip-up sweater over a white tank top. In her hands, she holds a white container and is pouring breastmilk into a glass jar. Behind her are brown kitchen cabinets and a black countertop. / 00:01–00:03: A medium, selfie-style shot of a woman with long brown hair standing in a kitchen. She is wearing a brown tank top. In her hands, she holds a white container and is pouring breastmilk into a glass jar. Behind her are brown kitchen cabinets and a black countertop. A pink device sits on the counter to the right of the glass jars. / 00:03–00:04: A medium, selfie-style shot of a woman with long brown hair standing in a kitchen. She is wearing a white and black tank top. In her hands, she holds a white container and is pouring breastmilk into a glass jar. Behind her are brown kitchen cabinets and a black countertop. A pink device sits on the counter to the right of the glass jars. / 00:04–00:05: A medium, selfie-style shot of a woman with long brown hair standing in a kitchen. She is wearing a white and black tank top. In her hands, she holds a white container and is pouring breastmilk into a glass jar. Behind her are brown kitchen cabinets and a black countertop. A pink device sits on the counter to the right of the glass jars. / 00:05–00:06: A medium, selfie-style shot of a woman with long brown hair standing in a room with beige walls. She is wearing a gray T-shirt with the words “REPRENEUR” printed on it. She holds up the Momcozy M5 Smart packaging box. Behind her is a partial view of a white door with glass panels. / 00:06–00:11: A medium, selfie-style shot of a woman with long brown hair standing in a room with beige walls. She is wearing a gray T-shirt with the words “REPRENEUR” printed on it. She holds up the Momcozy M5 Smart packaging box. Behind her is a partial view of a white door with glass panels. # Funnel stage Consideration # Pain points Moms can experience discomfort while pumping, especially those with sensitive nipples. The ad conveys this when the creator says, "And not only that, if you have sensitive nips, I highly recommend getting the M5 Smart." # Value propositions - The new M5 now is app compatible, allowing users to control the settings from their phones - The M5 has a baby suckling suction which is really unique compared to all the other pumps on the market - The pump has a soft silicone flange, which makes it super comfortable to pump with # Benefits - Control the settings from your phone through the Momcozy app - Unique compared to all the other pumps on the market - Super comfortable to pump with # Features - App control - Baby suckling suction - Soft silicone flange # Call to action Comment down below # Social proof - "The number-one selling breast pump on Amazon in the last three consecutive years" – Female 1 (Customer) # Point of view - Customer 100% – The creator is an implied user of the product who is giving a testimonial to the audience through the way that she uses "I" statements. # Storyline - 00:00–00:05 00:00–00:05: The creator demonstrates how she pours breast milk from the pump into glass jars. This is designed to show how much milk is being collected, and conveys the product's intended use case. - 00:06–00:11 00:06–00:11: The creator holds the Momcozy M5 Smart packaging box while telling the audience that she loves this product. The messaging here is to introduce the product and imply that it is one of the creator's favorites, which could build trust and interest in the product. - 00:12–00:23 00:12–00:23: Continuing from the last beat, the creator is informing the audience of the new app-controlled feature that allows users to control the settings from their phone via the Momcozy app. The intention is to present one of the product's upgraded features. - 00:24–00:31 00:24–00:31: The creator pivots to talking about why she loves the product, highlighting the fact that it has a baby suckling suction that is really unique compared to other pumps. This conveys how the product stands out in the market. - 00:31–00:42 00:31–00:42: Continuing her point from the previous beat, the creator states that she highly recommends the product for moms with sensitive nipples. The messaging intends to make the product inclusive by appealing to moms with nipple sensitivity. - 00:42–00:47 00:42–00:47: The creator asserts that the product has been the number-one selling breast pump on Amazon for the last three years. The intention is to reinforce the product’s popularity and reliability to the audience. - 00:48–00:53 00:48–00:53: The creator highlights the soft silicone flange, noting how comfortable it makes the product to pump with. This reiterates one of the product's key value propositions. - 00:54–00:58 00:54–00:58: Ending the ad, the creator encourages the audience to comment below if they have questions regarding the Momcozy M5, and wishes them “happy pumping.” The messaging here is to show gratitude to the viewer while also inviting more engagement.

# Ad summary This ad demonstrates the Momcozy M6 breast pump. The ad shows the pump in use, and then shows the user pouring the milk from the pump into a baby bottle. # Brand positioning Momcozy is presented as a brand that offers innovative and convenient solutions for breastfeeding mothers. The ad highlights the brand's focus on ease of use and efficiency, suggesting that Momcozy products are designed to simplify the pumping process for busy moms. The brand aligns with a lifestyle of convenience and practicality, aiming to empower mothers by providing them with tools that make breastfeeding more manageable. The brand positioning is functional, emphasizing the performance and simplicity of its products. # Product The Momcozy M6 is a wearable breast pump designed for hands-free use. It features a compact, wireless design that fits discreetly inside a bra, allowing mothers to pump on the go. The pump is easy to assemble and disassemble, with a simple mechanism for pouring milk into a bottle. The product's USP is its convenience and portability, enabling mothers to pump anytime, anywhere. The ad demonstrates the pump's ease of use, showing how quickly and efficiently milk can be collected and transferred to a bottle. The product addresses the purchase barrier of time and convenience, offering a solution that fits seamlessly into a busy lifestyle. # Visual style The ad has a UGC feel, with natural lighting and a simple background. The editing is straightforward, with quick cuts to highlight the product's features and ease of use. The pacing is consistent, with cuts timed to the woman's actions and expressions. # Hooks Spoken: 00:04–00:05: Female 1: Oh my god. Text overlay: 00:00–00:03: Pump and Pour / 00:00–00:03: Momcozy M6 Visual: 00:00–00:03: Close-up shot of the Momcozy M6 breast pump in use, positioned inside a beige bra. The pump is white and pink, and the collection cup is filling with milk. The background is dark and out of focus. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that pumping can be inconvenient and time-consuming, especially for busy mothers. The ad aims to solve this problem by offering a hands-free, wearable breast pump that allows mothers to pump on the go. # Value propositions - The Momcozy M6 is a convenient and portable breast pump that allows mothers to pump on the go. - The Momcozy M6 is easy to assemble and disassemble, simplifying the pumping process. # Benefits - Convenient - Portable - Allows mothers to pump on the go - Fits discreetly inside a bra - Simplifies the pumping process # Features - Wearable breast pump - Hands-free - Compact - Wireless - Easy to assemble - Easy to disassemble # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up shot of the Momcozy M6 breast pump in use, positioned inside a bra. This immediately introduces the product and its primary function. - 00:03–00:06 00:03–00:06: A woman appears on screen, holding the Momcozy M6 breast pump. She expresses surprise and excitement, setting a positive tone for the product demonstration. - 00:06–00:09 00:06–00:09: The woman demonstrates how the pump fits inside a bra, highlighting its discreet and hands-free design. This emphasizes the product's convenience and ease of use. - 00:09–00:15 00:09–00:15: The woman shows how to disassemble the pump and remove the milk collection component. This demonstrates the product's simple and efficient design. - 00:15–00:19 00:15–00:19: The woman reassembles the milk collection component, showing how easy it is to put back together. - 00:19–00:29 00:19–00:29: The woman pours the collected milk from the pump into a baby bottle. This visually demonstrates the product's functionality and the end result of the pumping process. - 00:29–00:39 00:29–00:39: The woman shows the filled baby bottle, emphasizing the amount of milk collected. This reinforces the product's effectiveness and value. - 00:39–00:48 00:39–00:48: The woman repeats the process with the second pump, pouring the collected milk into another baby bottle. This reinforces the product's ease of use and consistent results. - 00:48–01:04 00:48–01:04: The woman shows both filled baby bottles, highlighting the total amount of milk collected. This reinforces the product's effectiveness and value.

# Ad summary This video demonstrates the setup, cleaning, assembly, and usage of the Momcozy Mobile Style Wearable Breast Pump. It covers initial charging, disassembling for cleaning, reassembling, and how to properly wear the pump within a bra, emphasizing correct nipple placement. The video also shows how to store collected milk and highlights the product's adjustable modes and levels. # Brand positioning Momcozy positions itself as a brand that provides practical and convenient solutions for breastfeeding mothers. The brand aims to occupy a space in the consumer's mind as a reliable partner for modern parenting, offering products that integrate seamlessly into a busy lifestyle. The tone is instructional and supportive, focusing on ease of use and efficiency. The brand aligns with values of practicality, comfort, and empowerment for mothers, allowing them to maintain their routines while breastfeeding. Its positioning is primarily functional, emphasizing the performance and simplicity of its wearable breast pump. # Product The Momcozy Mobile Style Wearable Breast Pump is a hands-free, portable breast pump designed for discreet and convenient milk expression. The product is for breastfeeding mothers who need flexibility and mobility while pumping. Key features include a compact, egg-shaped design with a white top and a translucent pink milk collector, making it wearable within a bra. It offers 3 modes (stimulation, expression, mixed) and 9 levels, allowing users to adjust freely to meet their needs. The pump is easy to disassemble for cleaning, with parts like the flange, milk collector, duckbill valve, silicone diaphragm, and dust cover shown. It requires charging for 2.5 hours using a 5V-1A power adapter before first use. The ad emphasizes its wearability and ease of use, addressing the barrier of traditional pumps being bulky and restrictive. # Visual style The ad features a clean, bright, and minimalist visual style with a focus on product clarity and ease of use. The production quality is high-end commercial, utilizing professional lighting and camera work. The editing style is characterized by smooth, deliberate cuts that guide the viewer through each step of the product demonstration. Pacing is consistent and moderate, allowing ample time to observe each action. Visual motifs include overhead shots for detailed product views and close-ups of hands interacting with the product. The audio-visual sync is precise, with visual actions and text overlays perfectly timed to the upbeat background music. # Hooks Text overlay: momcozy / How to use your / Mobile Style™ Wearable Breast Pump Visual: A static overhead shot shows two Momcozy Mobile Style Wearable Breast Pumps (one pink, one clear/pink) and a white Momcozy carrying case on a round woven mat on a white surface. The background is blurred, showing green foliage and white shelves. Text overlays 'momcozy' and 'How to use your Mobile Style™ Wearable Breast Pump' are visible. / An overhead shot shows two fair-skinned hands reaching into the frame from the bottom, picking up the white Momcozy carrying case. The case has a white handle and the 'momcozy' logo in reddish-brown. The background is a plain white surface. # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of traditional breast pumps being cumbersome and restrictive, requiring mothers to be stationary. This is signaled by the emphasis on the 'Wearable' feature and the compact design, suggesting a solution for mothers who need to pump while maintaining mobility and discretion. # Value propositions - Adjust freely to meet your needs. - Keep the milk outlet & collector tight (to prevent spills). - Wearable (for hands-free pumping). # Benefits - Easy to use - Convenient for on-the-go mothers - Customizable pumping experience - Hygienic and easy to clean - Discreet milk collection # Features - Mobile Style™ Wearable Breast Pump - Charge for 2.5h using the 5V-1A Power adapter - Disassemble all parts to clean - Flange - Milk Collector - Duckbill Valve - Silicone Diaphragm - Dust Cover - 3 modes (stimulation, expression, mixed) - 9 levels - Wearable # Call to action None used. # Point of view - Brand 100% – The entire video is a direct instructional guide from the brand, demonstrating product features and usage. # Storyline - 00:00–00:01 The video opens with a static shot of the Momcozy Mobile Style Wearable Breast Pump components laid out, introducing the product and its purpose. - 00:01–00:08 A pair of hands picks up the white carrying case, revealing the two breast pumps neatly stored inside, showcasing the product's portability and organized storage. - 00:08–00:10 The video transitions to an overhead shot displaying all components of the breast pump, along with a list of included items, providing a comprehensive overview of what comes in the box. - 00:10–00:20 Hands demonstrate how to charge the breast pump, emphasizing the initial setup requirement and ensuring the device is ready for use. - 00:20–00:34 The video shows the process of disassembling the pump for cleaning, highlighting the ease of maintenance and hygiene. - 00:34–00:38 Individual parts are laid out and labeled, educating the viewer on each component's name and function. - 00:38–00:45 Hands place the disassembled parts into a clear container for washing, demonstrating the recommended cleaning method. - 00:45–00:47 The cleaned parts are shown drying on a rack, reinforcing proper post-wash care. - 00:47–00:51 The video reiterates the labeled parts, ensuring clarity before reassembly. - 00:51–00:53 A QR code is presented with instructions to measure nipples for the correct flange size, addressing a common user concern and promoting optimal fit. - 00:53–01:19 Hands demonstrate the reassembly process, showing how each part fits together, making the process clear and easy to follow. - 01:19–01:22 The fully assembled pump is shown with a green checkmark, confirming successful assembly. - 01:22–01:37 Hands interact with the pump's controls, demonstrating the 3 modes and 9 levels, highlighting the product's customizable settings. - 01:37–01:52 A woman places the collection cups into her bra, demonstrating the wearable aspect and discreet design. - 01:52–02:06 The woman adjusts the bra strap to ensure a snug fit, emphasizing proper placement for effective pumping. - 02:06–02:15 The woman removes the pump from her bra, showing the ease of detachment after use. - 02:15–02:19 Hands disassemble the pump and pour milk into a bottle, demonstrating the milk transfer process. - 02:19–02:23 A split screen shows correct and incorrect ways to pour milk, providing clear visual guidance to prevent spills. - 02:23–02:26 The correct method of pouring milk is shown again, reinforcing the proper technique. - 02:26–02:30 The video concludes with a final shot of the product and accessories, reinforcing brand recognition and product completeness.

# Ad summary This ad compares the Momcozy V1 Pro breast pump to the Medela Freestyle Hands-Free breast pump. The ad highlights the Momcozy V1 Pro's stronger hospital-grade suction, customizable settings, and ease of cleaning. # Brand positioning Momcozy is presented as a brand that offers breastfeeding moms a balance of power, comfort, and practicality. The brand aims to occupy a space in the consumer's mind as a provider of efficient and easy-to-use breast pumps. The brand aligns with the values of convenience and effectiveness, pushing against the norm of complicated and time-consuming breast pumps. The brand positioning is both functional (performance, simplicity) and emotional (comfort, practicality). # Product The Momcozy V1 Pro is a hospital-grade breast pump designed for breastfeeding moms. It features a sleek, corded design that feels light and delivers stronger hospital-grade suction, up to 300 mmHg. The pump has fifteen suction levels and three adjustable modes for personalized comfort. During pumping, the V1 Pro extracts milk efficiently and maintains steady suction, helping moms express more milk in less time. It has fewer detachable parts, making it faster to wash and re-assemble, making daily use much easier. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of a detailed comparison. The pacing is consistent throughout the ad. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:09 Two hospital-grade breast pumps—Momcozy V1 Pro and Medela Freestyle Hands-Free—both promise power and convenience, but here's how they really compare. Text overlay: 00:00–00:01 Two hospital-grade / 00:01–00:03 breast pumps — Momcozy V1 / 00:03–00:06 Pro and Medela Freestyle Hands-Free — / 00:06–00:08 both promise power and convenience, / 00:08–00:10 but here's how they really compare. Visual: 00:00–00:05 A high-angle, close-up shot shows two breast pumps and their components laid out on a wooden table. The Momcozy V1 Pro is on the right, featuring a white and pink pump motor, clear tubing, and a pink breast shield. The Medela Freestyle Hands-Free is on the left, with a white and yellow pump motor, clear tubing, and a yellow breast shield. The camera slowly pans across the table to showcase the different parts of each pump. / 00:05–00:09 A pair of hands picks up the Momcozy V1 Pro pump motor and rotates it to show the control panel. The panel features a digital display and several buttons. The hands then press the buttons to demonstrate the pump's functionality. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming and complicated breast pumps. "It has several small cup parts that take time to assemble and clean after every use." # Value propositions - Stronger hospital-grade suction for efficient milk extraction - Customizable suction levels and modes for personalized comfort - Fewer detachable parts for easier cleaning and daily use # Benefits - Extracts milk efficiently - Maintains steady suction - Helps moms express more milk in less time - Faster to wash and re-assemble - Making daily use much easier # Features - Sleek, corded design that still feels light - Stronger hospital-grade suction (up to 300 mmHg) - Fifteen suction levels - Three adjustable modes for personalized comfort - Fewer detachable parts # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing and comparing the two breast pumps. # Storyline - 00:00–00:05 The ad opens by showcasing the Momcozy V1 breast pump and the Medela Freestyle Hands-Free breast pump, setting the stage for a comparison. - 00:05–00:09 The narrator states that both pumps promise power and convenience, but the ad will show how they really compare, establishing the ad's intention to provide a detailed comparison. - 00:09–00:19 The ad highlights that the Medela Freestyle is lightweight and wearable, great for short pumping sessions or quick mobility, but it has several small cup parts that take time to assemble and clean after every use, presenting both the pros and cons of the Medela pump. - 00:21–00:29 The ad transitions to the Momcozy V1 Pro, noting that it keeps a sleek corded design that still feels light but delivers stronger hospital-grade suction, up to 300 mmHg, emphasizing the pump's power and design. - 00:29–00:34 The ad highlights the Momcozy V1 Pro's fifteen suction levels and three adjustable modes for personalized comfort, showcasing the pump's customizable features. - 00:34–00:41 The ad emphasizes that during pumping, the V1 Pro extracts milk efficiently and maintains steady suction, helping moms express more milk in less time, reinforcing the pump's efficiency and time-saving benefits. - 00:41–00:50 The ad highlights that cleaning also matters, and here the V1 Pro shines, with fewer detachable parts, it's faster to wash and re-assemble, making daily use much easier, emphasizing the pump's ease of cleaning and daily use. - 00:51–01:03 The ad concludes by stating that for breastfeeding moms who need strong, customizable suction and minimal cleaning, whether at home, work, or during the night, the Momcozy V1 Pro offers the perfect balance of power, comfort, and practicality, summarizing the key benefits and target audience.

# Ad summary This ad features a number of women recommending the Momcozy M6 portable breast pump. They show its ease of use and how much milk they are able to collect with it. # Brand positioning Momcozy is presented as a brand focused on providing breastfeeding mothers with convenient, efficient, and comfortable pumping solutions. The ad highlights the ease of use, portability, and comfort of the M6 pump, positioning the brand as a provider of modern, technologically advanced products that fit seamlessly into a busy mom's lifestyle. The brand seems to be pushing against the traditional image of breast pumps as bulky, painful devices, instead offering a solution that promotes freedom and flexibility. # Product The Momcozy M6 is a portable, wearable breast pump designed for convenience and efficiency. The pump is presented as a hands-free solution, allowing mothers to pump anytime, anywhere. It features a no-pain design, no noise, and no wires. The product's key selling points are its ability to enable pumping while working, traveling, or going about daily activities. It is intended for mothers who want the freedom to pump whenever and wherever they need to. # Visual style The ad has a UGC-style aesthetic, with natural lighting and casual settings. The editing includes quick cuts between different women using the product in various environments. The production quality appears to be a mix of selfie-style recordings and slightly more polished shots, giving it an authentic, relatable feel. The pacing is quick to keep the viewer engaged, and cuts often sync with the upbeat background music. # Hooks Spoken: Female 1: [Enthusiastic] This is literally the most comfortable and efficient pump I've ever used. Text overlay: This is literally the most comfortable & efficient pump I've ever used Visual: 00:00–00:01: A close-up shot features a person’s hands pouring milk from a Momcozy M6 breast pump into a baby bottle. The bottle is clear with pink markings and a palm tree design. The background is blurry and appears to be inside a home. / 00:01–00:02: A woman sits in the driver’s seat of her car and pours milk from the breast pump into a baby bottle. Her hair is down and wavy. / 00:02–00:03: A woman pours milk from the Momcozy breast pump into a clear glass jar. She is wearing a pink sports bra. # Funnel stage Consideration # Pain points The ad addresses the frustration of needing to pump breast milk while managing other responsibilities. This is shown through visuals of women pumping in various settings. The ad also indicates discomfort, pain, and noise as potential pain points. # Value propositions - Comfortable and efficient pump allows for convenient and discreet pumping - Portable design enables pumping while working, traveling, or doing daily activities - No pain, no noise, and no wires means less stress and more convenience # Benefits - Pump whenever - Pump wherever - Total freedom # Features - Portable - Wearable - Hands-free - No pain - No noise - No wires # Call to action None used. # Social proof - "This is literally the most comfortable and efficient pump I've ever used." – Female 1 (Customer) - "Best pumping decision I've made." – Female 4 (Customer) # Point of view - Customer 100% – The entire ad is told through the lens of a user of the product, showcasing its convenience and effectiveness in various settings. # Storyline - 00:00–00:04 A woman pours milk out of the Momcozy breast pump into a baby bottle. - 00:01–00:02 The next shot shows a woman in her car pouring milk from the Momcozy breast pump into a baby bottle. - 00:02–00:03 The following shot shows a woman pouring milk out of the Momcozy breast pump into a glass jar. - 00:03–00:04 The next shot features a woman holding two full baby bottles and making a surprised face. - 00:04–00:07 The next shot shows a woman putting on makeup, and then cuts to her working at a laptop. - 00:07–00:07 The following shot features a woman packing her Momcozy portable breast pumps into her bag. - 00:07–00:08 The next shot shows her putting the bag into the car. - 00:08–00:09 The next shot shows a woman taking a selfie in front of a mirror with the Momcozy bag next to her. - 00:09–00:12 The following shot shows a woman wearing the pump and removing it from her bra to show how much milk she has pumped. - 00:12–00:14 The next shot features a woman holding a bottle of milk and looking excited to show it off.

# Ad summary A pregnant woman showcases a comfortable bra and pregnancy support belt. She highlights the comfort, support, flexibility, and practicality of each item. # Brand positioning Momcozy is presented as a brand focused on providing comfort and support to pregnant women and new mothers. The brand is positioned as understanding the specific needs of moms during and after pregnancy. They are prioritizing comfort and functionality, using soft fabrics and seamless designs. The brand aims to occupy a space in the market as a provider of maternity and nursing essentials that support women through the changes of pregnancy and motherhood. Their products are shown to be accommodating and versatile, fitting the body's changes. Momcozy appears to ignore the traditional aesthetic norms often associated with maternity wear, focusing instead on practicality and comfort. # Product The ad showcases two Momcozy products designed for pregnant women: a seamless maternity bra and a pregnancy support belt. The maternity bra is presented as super flexible, adapting to the body's changes during pregnancy. It is also seamless, designed to avoid marks on clothing and remain invisible under outfits. The bra features clips for easy breastfeeding access. The pregnancy support belt is presented as providing comfort and support during pregnancy. It offers stability for daily activities and adapts to the growing belly. It helps sustain the weight of the belly and reduces pressure on the back. The belt is adjustable and designed to model the body comfortably. # Visual style The ad has a UGC feel. The editing style uses quick cuts and simple transitions, and the production quality is casual. The pacing is consistent throughout the ad. # Hooks Text overlay: Momcozy Visual: 00:00–00:03 A woman with long, straight, dark hair and fair skin, wearing a black and white pajama set, stands centered against a light brown door and pulls a white bra out of a frosted plastic Momcozy package. She smiles. Text overlay: a large pink and white bubble letter "Momcozy". # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the discomfort and lack of support experienced during pregnancy due to the growing belly and changing body shape. This is visually shown by the pregnant woman showcasing the products. # Value propositions - Seamless design ensures the bra remains invisible under clothing - The bra's flexibility accommodates the body's changing shape during pregnancy - Nursing clips provide practicality for breastfeeding moms - The support belt provides stability and helps sustain the weight of the belly - The adjustable fit of the support belt ensures a comfortable and customizable experience # Benefits - Comfortable fit - Invisible under clothing - Easy breastfeeding access - Support for daily activities - Adapts to growing belly - Reduces back pressure - Lumbar relief # Features - Seamless maternity bra - Flexible bra - Bra with nursing clips - Pregnancy support belt - Adjustable support belt # Call to action LINK NA BIO COM DESCONTO # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and recommending the products. # Storyline - 00:00–00:03 A woman shows a Momcozy bra in its packaging, conveying the arrival of a new product. - 00:03–00:07 The woman removes the bra from its packaging and holds it up, showcasing the bra's design. - 00:07–00:10 The woman models the bra, showing how it looks when worn. - 00:10–00:16 The woman highlights the bra's flexibility, seamless design, and overall comfort. - 00:16–00:22 She demonstrates the bra's nursing clips, emphasizing its practicality for breastfeeding. - 00:23–00:28 The woman shows a Momcozy pregnancy support belt in its packaging, introducing the next product. - 00:28–00:33 The woman removes the support belt from its packaging and highlights its features. - 00:34–00:46 She models the support belt, showing how it's worn and how it adapts to the growing belly. - 00:46–00:51 The woman emphasizes the support belt's ability to reduce back pressure and provide lumbar relief. - 00:51–01:00 She highlights the belt's comfortable shaping and adjustable fit.

# Ad summary A creator reviews the Momcozy breast pump. She shares how it is hands-free, quiet, light, and comfortable, and allows her to work, workout, and create videos while pumping. She states that discomfort while breastfeeding is not normal and that Momcozy understands this. # Brand positioning Momcozy is a brand that centers around breastfeeding and pumping solutions that cater to the needs and comfort of breastfeeding mothers. The brand aims to occupy the space in the consumer's mind that other pumps can cause discomfort, and Momcozy is the solution. The brand aligns with the values of convenience and comfort and strives to break away from the norm that breastfeeding and pumping have to be uncomfortable experiences. # Product Momcozy offers a breast pump that is designed to be light, quiet, and comfortable. This breast pump allows mothers to perform any task they need to because it is hands-free. The breast pump also helps solve the common pain point that breast pumps are uncomfortable and make the user unable to perform other tasks. # Visual style The ad has a UGC feel, with a static camera that captures the content creator demonstrating the product in her house. The editing rhythm is static. The production quality feels mid-range, since the influencer is not a high-end celebrity. The visual style supports the intended tone and audience because it feels as though one is watching a friend tell them about this product. # Hooks Spoken: Female 1: One mistake many moms can make when breastfeeding is thinking that discomfort is normal, but it’s not. Text overlay: 00:00–00:05 Visual: 00:00–00:05 A medium, selfie-style shot shows a light-skinned woman with shoulder-length brown hair in a black, long-sleeved shirt and jeans. She is indoors and holding a pink-and-white breast pump. Behind her are a black staircase and a tan wall. Text at the bottom reads, “One mistake many moms can make when breastfeeding is thinking that discomfort is normal, but it’s not.” # Funnel stage Middle of funnel (Consideration) # Pain points Thinking that discomfort is normal while breastfeeding. # Value propositions - Hands-free breast pump allows moms to multitask. # Benefits - You can do whatever you are doing. # Features - Light - Quiet - Comfortable - Hands-free # Call to action None used. # Social proof - “I’ve tried different pumps, but Momcozy is the one that really gets it!” – Female 1 (Customer) - “As a mom that breastfeed since my baby was in my belly, I can totally give you the tip. Momcozy really gets you.” – Female 1 (Customer) # Point of view - Customer 100% – The ad features a customer using and reviewing the product. # Storyline - 00:00–00:05 The video begins with the speaker holding the breast pump and stating that a common mistake moms make when breastfeeding is that discomfort is normal. - 00:05–00:09 The speaker indicates that she has tried different pumps, but the Momcozy pump is the one that really gets it. - 00:09–00:15 The speaker states that it is light, quiet, and comfortable. She adds that one can do whatever they are doing because it is hands-free. - 00:15–00:23 She then says that, as a mom who has breastfed since her baby was in her belly, she can give the viewer a tip: Momcozy gets you. - 00:23–00:28 The speaker says that she is able to do whatever she is doing: work, workout, and record videos while pumping. - 00:28–00:31 The video ends with the speaker holding up a breast milk bag with the company's logo on it and asking the audience if they have been waiting for it, adding that now is the time.

# Ad summary This ad for the Momcozy M9 breast pump features a working mom who shares how the pump provides both time and freedom. The ad also highlights the fact that the pump is easily controlled through the Momcozy app and is quiet and wearable, making it possible for working moms to pump without interrupting their workflow. # Brand positioning Momcozy is presented as a global one-stop mother and baby brand that understands the challenges faced by modern moms. The brand positions itself as evolving for moms and cozy, pushing against the norms of traditional, bulky, and noisy breast pumps by offering a wireless, compact, and quiet alternative. The brand promotes empowerment, organization, and ease of use through its products, aligning with a functional and emotional brand positioning to improve the lives of moms on the go. Momcozy focuses on providing convenience and discretion, allowing moms to integrate pumping seamlessly into their busy lives. # Product The Momcozy M9 is a smart breast pump designed for working moms who need both time and freedom. This wireless and compact pump can be controlled via the Momcozy app to adjust modes, suction, and timing. Its quiet and wearable design lets moms pump discreetly without interrupting their work, and it is barely visible under clothing. The app provides real-time tracking of session time, battery life, and history. The product addresses the common purchase barriers of traditional pumps by being easy to set up, quiet, and comfortable, offering empowerment, organization, and convenience. # Visual style The ad has a polished UGC feel, combining direct testimonials with clean product shots and screen recordings. The editing style includes quick cuts to maintain a fast pace and smooth transitions between scenes. The production quality is high, which supports the intended tone of reliability and sophistication. The pacing is consistent, creating an engaging rhythm. Audio and visual elements are synced effectively, with text and product actions timed to voiceover lines. # Hooks Spoken: 00:00–00:04 Female 1: As a working mom, the Momcozy M9 gives me both time and freedom. Text overlay: 00:00–00:03 #MOMCOZY Visual: 00:00–00:02 The shot features a woman in her 30s with light brown hair and a white button-down shirt sitting at a table in a brightly lit room. She is centered in the frame and looks directly at the camera, gesturing with her hands. The background includes a cream-colored wall with simple decorations and a green plant, creating a casual, homey setting. The camera is stationary. / 00:02–00:04 The woman, still centered at the table, assembles a white and clear breast pump, holding it up to the camera. The background remains the same. # Funnel stage Consideration # Pain points The ad addresses the pain point of traditional breast pumps being noisy, bulky, and hard to set up. "Traditional pumps are noisy, bulky, and hard to set up." # Value propositions - Provides both time and freedom by being wireless, compact, and controllable via an app. - Enables discreet pumping, allowing working moms to maintain productivity without interruption, while providing real-time tracking and control through the app. # Benefits - Gives me both time and freedom - Puts everything completely in my hands - Lets me pump without interrupting my work - Customize your experience - Discrete comfort # Features - Wireless - Compact - Quiet - Smart controls from your phone - Adjust modes, suction, and timing with the Momcozy app - Barely visible under clothing - Quiet motor - Real time tracking - Track battery - Track session time - History in the app # Call to action None used. # Social proof - "As a working mom, the Momcozy M9 gives me both time and freedom" – Female 1 (Customer) - "Being able to control it through the app puts everything completely in my hands" – Female 1 (Customer) - "It's quiet and wearable design lets me pump without interrupting my work" – Female 1 (Customer) - "I feel more empowered, organized, and at ease" – Female 1 (Customer) # Point of view - Customer 60% – The ad is mostly told from the perspective of a working mom sharing her experience with the product. - Brand 40% – The brand's official voice highlights product features and addresses common pain points. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a working mom introducing the Momcozy M9 breast pump, emphasizing that it gives her both time and freedom. This sets the stage for highlighting the convenience and benefits of the product, told from the perspective of a mom sharing her personal experience. - 00:05–00:09 00:05–00:09 The mom demonstrates how the pump can be controlled through an app, putting everything completely in her hands. This illustrates the product’s convenience and ease of use, aligning with the brand’s promise of empowering and organizing busy moms. - 00:10–00:14 00:10–00:14 She notes that the pump’s quiet and wearable design lets her pump without interrupting her work. This emphasizes the discretion and flexibility that the product provides, from the perspective of a mom valuing convenience. - 00:15–00:18 00:15–00:18 The mom says that she feels more empowered, organized, and at ease, showcasing the emotional benefits of the product. This provides a positive emotional payoff from the customer's perspective. - 00:19–00:27 00:19–00:27 The ad transitions to the brand’s perspective, highlighting that traditional pumps are noisy, bulky, and hard to set up, while the Momcozy M9 is wireless, compact, and quiet. This frames the product as a solution to common frustrations, positioning it as made for moms on the go. - 00:28–00:34 00:28–00:34 The ad shows the mom using the smart controls from her phone to adjust modes, suction, and timing with the Momcozy app. This reinforces the product’s convenience and technological integration, enhancing the sense of smart control and customization. - 00:35–00:45 00:35–00:45 The ad uses screen recordings to display the Momcozy app interface, emphasizing its features for customizing and tracking pumping sessions easily. This demonstrates the app's functionality and enhances the product’s value proposition. - 00:46–00:55 00:46–00:55 The ad returns to the mom, who shows how the pump is barely visible under clothing and highlights its quiet motor. The mom shows the pump and its separate parts, and says it is smart, silent, compact, and comfortable, reinforcing the key features and benefits.

# Ad summary This ad for Momcozy promotes a nasal aspirator for babies with a 20% off Women's Day sale for a limited time. # Brand positioning Momcozy is presented as a brand catering to mothers, particularly those with young children and babies. The brand aims to occupy a space in the consumer's mind as a provider of convenient and modern solutions for motherhood. With the use of pastel colors and an emphasis on gentle technology, the brand's values align with creating a nurturing, caring environment. The brand pushes against the norms of traditional baby care products by blending technology with the aesthetics usually found in more upscale beauty or wellness categories. The brand positioning is both functional, offering effective baby care solutions, and emotional, appealing to the nurturing instincts and desires of mothers to provide the best care for their children. # Product The advertised product is the Momcozy nasal aspirator designed for babies. This device appears to be a handheld, electric tool featuring a clear nozzle at the top for insertion into the baby's nostril, a digital display, and several buttons on its body. It's implied that the product works by gently and effectively clearing nasal congestion in infants and young children. The aspirator is white with a pastel green control panel. The product's USP is its combination of gentle care and modern technology, offering a less invasive and more effective method for nasal cleaning. The moment of use is implied to be when a baby is suffering from a stuffy nose, perhaps due to a cold or allergies. A purchase barrier that is addressed is the fear of hurting the baby, countered by the product's design and gentle operation. This product is worth trying or buying due to the combination of advanced technology and care for the baby's well-being. # Visual style The ad uses a clean, polished visual style with a focus on pastel colors and soft lighting to convey a sense of gentleness and care. The overall aesthetic is studio-shot with a focus on the product as a gift, appealing to emotion and practicality. The visual motif of gift boxes ties into the Women's Day Sale, creating a cohesive theme. Image treatment includes subtle color grading and background removal to highlight the product. The typography is large and bold for the headline, ensuring scannability in-feed. The style contrasts with the platform's native style by using professional photography and design elements, aiming to stand out in the feed. # Hooks Headline: Women's Day Sale 20% OFF Limited Time # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The Momcozy nasal aspirator is offered at 20% off. # Benefits - 20% Off # Features - Momcozy nasal aspirator # Call to action Shop Now # Social proof - None used. # Point of view - Brand: The top caption of the image, 'Women's Day Sale 20% OFF Limited Time' is promotional messaging directly from the brand. - Brand: The 'Shop Now' button is a call to action encouraging immediate purchase, positioning the brand as a seller. # Storyline - The ad opens with a 'Women's Day Sale' announcement by the brand, appealing to those looking for seasonal promotions. This is designed to grab attention and offer immediate value. This is told from the brand's perspective. - The main narrative beat focuses on a '20% OFF' offer presented in large, bold text. This is designed to attract viewers with a clear monetary incentive. This is told from the brand's perspective. - The offer is framed as 'Limited Time,' creating a sense of urgency that is intended to motivate immediate action. This is told from the brand's perspective. - The focal point of the image is a nasal aspirator for babies. This is designed to demonstrate the product being promoted. This is presented from a neutral, product-focused perspective. - Below the product is a 'Shop Now' button, directing viewers to immediately purchase the product. This is designed to convert interest into sales. This is told from the brand's perspective.

# Ad summary This ad uses a comedic skit between a mother and daughter to highlight the benefits and ease of use of the brand's postpartum compression garment. It addresses the pain points of postpartum recovery and showcases the product as a solution for comfort and support. # Brand positioning This brand presents itself as a supportive ally for postpartum recovery, offering products designed to make new mothers feel more comfortable and confident. The brand emphasizes the importance of self-care during the postpartum period. It pushes against the unrealistic expectations often placed on new mothers by portraying a relatable and humorous scenario. The brand positioning is both functional, offering practical solutions for postpartum recovery, and emotional, fostering a sense of self-care and support. # Product The product featured is a postpartum compression garment designed to provide support and comfort after childbirth. The garment is shown to be a nude color. It is implied to help with abdominal support and shape. The product is presented as an alternative to traditional postpartum binding methods, offering a more convenient and comfortable option. The ad addresses the potential barrier of sizing issues by showcasing the ease of use and adjustability of the garment. # Visual style The ad has a UGC feel, with a static camera, natural lighting, and a cluttered background. The editing is minimal, with a few quick cuts. The production quality suggests a homemade video, contributing to the relatable tone. The pacing is moderate, with cuts timed to emphasize comedic moments. # Hooks Spoken: Female 1: Do you need help? Visual: 00:00–00:01: A woman with long dark hair, wearing a white bra and grey sweatpants, struggles to put on a nude-colored compression garment. She is in a cluttered room with a shelf of decorations, flowers, and baby items in the background. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the discomfort and frustration associated with postpartum recovery, specifically the difficulty of finding comfortable and supportive garments that fit properly. The woman struggles to put on the compression garment, stating, "I think I need a bigger size." # Value propositions - Provides comfort and support during the postpartum period # Benefits - Comfort after childbirth - Helps with postpartum recovery # Features - Postpartum compression garment - Provides abdominal support # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad is primarily told from the perspective of a postpartum mother experiencing the challenges of postpartum recovery, using a casual and relatable tone. - Brand 10% – The brand's perspective is subtly conveyed through the mother's dialogue, which reinforces the product's benefits. # Storyline - 00:00–00:04 A woman struggles to put on a postpartum compression garment. - 00:04–00:05 She expresses that she might need a bigger size, conveying the frustration of finding the right fit after pregnancy. - 00:05–00:07 The woman's mother appears and dismisses the need for a bigger size, taking a more direct and hands-on approach to helping her daughter. - 00:07–00:10 The mother proceeds to forcefully pull the compression garment onto her daughter, creating a comedic and slightly uncomfortable moment. This continues the previous point. - 00:10–00:11 The ad cuts to the mother who speaks directly to the camera, continuing the previous moment.

# Ad summary A first-time mom shares her struggles with breastfeeding and milk supply and how the Momcozy M9 wireless pump is helping her increase her milk production. The ad highlights the pump's milk boost mode and ease of use. # Brand positioning Momcozy is presented as a brand that creates innovative and user-friendly solutions for breastfeeding mothers. The brand aims to alleviate the stress and challenges associated with milk supply. They offer convenient and effective products like the M9 wireless breast pump, positioning themselves as a provider of practical support during the early stages of motherhood. The brand's focus on simplicity, ease of use, and tangible benefits aligns with a functional approach, emphasizing performance and convenience for busy moms. # Product The Momcozy M9 is a wireless breast pump designed to help mothers increase their milk supply. It features a milk boost mode, which provides a 30-minute session alternating between stimulation and expression to maximize milk production. The pump is highlighted for its ease of use, requiring no extra button clicks, and is presented as a complete game-changer for mothers navigating the challenges of breastfeeding. It aims to provide a convenient and effective solution for mothers looking to increase their milk supply and monitor their baby's intake. # Visual style The ad has a hybrid aesthetic, blending UGC-style personal testimonial with polished product shots. The editing style includes quick cuts between the speaker and product visuals. The production quality feels like a hybrid of UGC and commercial, which supports the intended tone of authentic personal experience. The pacing is consistent, and cuts are timed to the voiceover. # Hooks Spoken: 00:00–00:03 I had no idea how difficult breastfeeding could be. Text overlay: 00:00–00:02 I had no idea how difficult breastfeeding / 00:02–00:03 could be. Visual: 00:00–00:03 A medium close-up shot shows a woman, likely in her 30s, with dark hair pulled back and glasses on her head. She wears a black top and a white cardigan. She sits on a grey couch, looking directly at the camera while speaking. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of breastfeeding challenges, specifically low milk supply and the stress it causes for new mothers. "I had no idea how difficult breastfeeding could be...I didn't know it was gonna cause me this much stress." # Value propositions - Wireless pump with Milk Boost Mode that alternates between stimulation and expression increases milk supply without clicking any extra buttons # Benefits - Increases milk supply - Know how much baby is getting - Easy to use: without clicking any extra buttons # Features - Wireless pump - Milk boost mode: 30-minute session that goes between stimulation and expression # Call to action None used. # Social proof - "I'm happy to say, after roughly two weeks of using this wireless pump...I am seeing my output slowly increase and hitting new numbers." # Point of view - Customer 100% – The entire video is told from the perspective of a first-time mom sharing her personal experience with the product. # Storyline - 00:00–00:11 00:00–00:11 The speaker describes her surprise at how stressful breastfeeding was, despite expecting it to be hard. This introduces the initial pain point: the unexpected challenges of breastfeeding. - 00:11–00:22 00:11–00:22 She explains that her milk took five days to come in and even then, the quantity was low, leading to her baby losing weight. This builds on the initial problem by specifying the issue: insufficient milk supply. - 00:22–00:29 00:22–00:29 The speaker reveals her decision to start breast pumping to increase her milk supply and monitor how much her baby was getting. This marks the attempt to address the problem. - 00:29–00:35 00:29–00:35 The speaker shares that she only gets 1 to 3 ounces combined, which is inconsistent, further emphasizing the need for a solution. This reinforces the problem of low milk supply. - 00:35–00:42 00:35–00:42 The speaker introduces the Momcozy M9 wireless pump, highlighting that it caught her eye because of its milk boost mode. This begins the solution stage by introducing the featured product. - 00:42–00:56 00:42–00:56 She elaborates on the complexity of breastfeeding, mentioning flanges, power pumping, different bottle nipple numbers, and slow flow, emphasizing how overwhelming it can be for new mothers. This builds on the pain point and positions the pump as a solution to navigate the complexities. - 00:56–01:07 00:56–01:07 The speaker describes the milk boost setting as a complete game changer, explaining it as a 30-minute session that alternates between stimulation and expression without needing to click any extra buttons. This highlights the key benefit: ease of use and efficiency. - 01:07–01:19 01:07–01:19 The speaker reports that after two weeks of using the wireless pump, along with a focus on water intake and nutrition, she is seeing her output slowly increase. This provides a testimonial and positive outcome, reinforcing the value proposition.

# Ad summary This ad demonstrates the Momcozy Breast Pump Mobiles, which are cordless, app-controlled, and discreet breast pumps that allow new working mothers to pump breast milk at work without having to expose themselves or disrupt their work day. # Brand positioning Momcozy is presented as a brand dedicated to working mothers. It aims to occupy a space in the consumer's mind as a convenient, discreet solution for working moms, allowing them to pump breast milk at work without added hassle or embarrassment. The brand promotes values of convenience, discretion, and flexibility, as it aligns with the busy lifestyles of working mothers. The brand positions itself as a supporter of working mothers and their breastfeeding journeys, rather than adhering to traditional norms around pumping and breastfeeding. # Product The Momcozy Breast Pump Mobiles are presented as a solution for working mothers who need to pump breast milk at work. The product is a set of cordless breast pumps that can be worn discreetly under clothing, allowing mothers to pump hands-free and without anyone knowing. They are the best thing ever, and make no noise. The pumps are controlled via an app, allowing the user to change expressions without having to pull out your whole Brock. The product is for working moms and solves problems of breastfeeding at work. # Visual style The ad has an unpolished, UGC feel. It is filmed in selfie style, with quick cuts and simple transitions. The production quality is typical of user-generated content, which supports the intended tone of a relatable and casual user review. The pacing is moderate with a varied cuts per minute. # Hooks Spoken: 00:00–00:04: Female 1: As a new mom working in the operating room, did you ever think about that how the hell am I gonna feed my baby when I'm at work Text overlay: 00:00–00:00: momcozy / 00:00–00:04: As a new mom working in the operating room / 00:02–00:04: did you ever think about that how the hell am I gonna feed my baby when I'm at work Visual: 00:00–00:02: The camera, in selfie-style, points up at a Black woman in a black uniform. She is wearing a surgical cap and blue surgical gloves, and the camera is following her as she pushes the surgical light above her head in the operating room. / 00:02–00:04: The camera, in selfie-style, points up at a Black woman in a black uniform. She is wearing a surgical cap and the camera is following her as she adjusts equipment above her in the operating room. # Funnel stage Middle of funnel (Consideration) # Pain points The ad presents the frustration of working mothers who want to breastfeed but face challenges in finding a convenient and discreet way to pump breast milk at work. “As a new mom working in the operating room, did you ever think about that how the hell am I gonna feed my baby when I'm at work.” # Value propositions - If you are a working mom and can't figure out how to feed your baby while working, these breast pumps are for you. # Benefits - Nobody ever knows that I'm pumping - They make no noise!!! - You're able to change expressions on their app without having to pull out your whole Brock # Features - Cordless Breast Pump - App-controlled # Call to action None used. # Social proof - "They're the best thing ever, nobody ever knows that I'm pumping" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the customer’s point of view, as a user, via vlog-style direct address and informal testimonial. # Storyline - 00:00–00:04 00:00–00:04: A woman in scrubs is in an operating room, and the woman is speaking from first person perspective asking how she is going to feed the baby at work. - 00:04–00:05 00:04–00:05: The woman then answers her question, stating that you should look no further. - 00:05–00:09 00:05–00:09: The woman then presents the Momcozy Breast Pump Mobiles, speaking from her perspective telling the viewers to check it out if they are a working mom. - 00:09–00:13 00:09–00:13: The woman then shows herself using the product in a bathroom and says they are the best thing ever and nobody knows she's pumping because they make no noise. This is from the customer's perspective. - 00:13–00:17 00:13–00:17: The woman is showing the features in her phone while pumping. She is explaining that she can change expressions on their app without having to pull out your whole Brock. This is from the customer's perspective. - 00:17–00:21 00:17–00:21: The woman then states that if you're a working mom like me, look no further baby. She then states that these are the breast pumps for you. This is from the customer's perspective.

# Ad summary This image ad uses a quote about supporting moms and visual ribbon elements to promote the Momcozy brand. # Brand positioning Momcozy is positioned as a brand that champions the well-being and empowerment of mothers. They focus on the idea that when mothers receive adequate support, they are not only able to survive but also thrive, positively impacting their surroundings. This brand aims to occupy a space in the consumer's mind as an advocate for maternal support and growth. The brand aligns with values of community, empowerment, and holistic well-being. # Product Not applicable, since the image ad does not feature a specific product. Instead, it delivers an inspirational message about motherhood, which enhances the brand's supportive image. # Visual style The ad has a clean, minimalist aesthetic with a soft color palette, aiming for a gentle and supportive feel. Production quality is polished and professional. Visual motifs include soft gradients and ribbon graphics. # Hooks Headline: When a mom is supported, she doesn't just survive. She grows, and so does everything around her. # Funnel stage Top of funnel (Awareness) # Pain points Pain Point: The core pain point is the struggle and lack of support that moms often face, making it difficult for them to thrive. "When a mom is supported, she doesn't just survive." # Value propositions - None used # Benefits - When a mom is supported, she doesn't just survive. She grows, and so does everything around her. # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its mission to support moms and help them grow. # Storyline - The ad begins with a statement about the impact of supporting moms. The message intends to convey the idea that supporting mothers leads to overall growth. The perspective is from the brand.

# Ad summary A woman promotes Momcozy nursing bras, advertising their seven-day Amazon sale with a discount code. # Brand positioning Momcozy is presented as a brand that caters to the needs of mothers, particularly those who are breastfeeding or pregnant. The brand positions itself as providing comfortable and functional nursing bras. The ad aligns with a practical and functional approach by focusing on the features and benefits of the nursing bra, such as comfort and support, and highlighting an affordable price. # Product The featured product is the Momcozy YN46 nursing bra, designed for breastfeeding and pregnant mothers. The ad highlights that it is on sale during Momcozy's seven-day Amazon sale. The bra is normally priced at $39.99, but it is already marked down to $33.99. The ad includes the influencer's discount code, SHIRLEY30, to bring the total price down to $23.79. The available color is black and the size is XL. The bra offers a combination of comfort, support, and affordability for nursing mothers. # Visual style The ad has a UGC feel, with the creator speaking directly to the camera in a casual setting. The editing includes screen recordings. The ad maintains a consistent, quick pace to keep the viewer engaged. # Hooks Spoken: Female 1: I just have to share the one must-have Momcozy item that is on sale on Amazon for their seven-day sale this week. Text overlay: Momcozy / 7 Day Amazon Sale / + Promo Code / March 9-15th Visual: 00:00–00:06 The camera faces a woman with fair skin, dark hair, and a bright expression. She is wearing a denim shirt over a black tank top and stands in front of a white wall with a bed visible in the background. Overlay text reads, “Momcozy 7 Day Amazon Sale + Promo Code March 9-15th” # Funnel stage Bottom of funnel (Conversion) # Pain points The product is on sale at an affordable price. # Value propositions - The product is on sale at an affordable price. - Influencer discount brings the price down. # Benefits - On sale during Momcozy's seven-day Amazon sale - Discount code SHIRLEY30 # Features - Nursing bra - YN46 model # Call to action None used. # Social proof - "I just have to share the one must-have Momcozy item" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience. # Storyline - 00:00–00:06 The creator shares a Momcozy item on sale on Amazon. - 00:06–00:09 The creator shares the name of the bra model, YN46 nursing bra. - 00:09–00:17 The creator shows the sale price, $33.99, on the product page and then highlights the influencer's code, SHIRLEY30. - 00:17–00:21 The creator shows the final price, $23.79, with the code applied.

# Ad summary This ad promotes the Momcozy 2-in-1 Nasal Aspirator. It opens with a baby's cry, then introduces the product, highlighting its spray mist and hospital-grade suction features. The ad emphasizes the product's baby-friendly design, including lullabies and lights, and mentions that thousands of moms recommend it. It concludes with a call to action to purchase the product and an active offer. # Brand positioning Momcozy is presented as a brand focused on providing baby-friendly, innovative solutions for common parenting challenges. The brand's positioning is functional, emphasizing the product's efficiency and ease of use for parents, while also incorporating elements that cater to the baby's comfort and calmness. It pushes against traditional methods by offering a modern, tech-enhanced product designed to improve both baby and parent wellbeing. # Product The advertised product is Momcozy's 2-in-1 Nasal Aspirator, designed to relieve babies' stuffy noses. It features a spray mist to loosen mucus and hospital-grade suction to clear boogers quickly. The product is equipped with lullabies and lights to help keep the baby calm during use. It aims to address the challenges parents face when dealing with a congested baby, offering a swift, gentle, and effective solution for clearing nasal passages. The device is presented as a baby-friendly tool, integrating comfort features with practical functionality. # Visual style The ad features a blend of polished commercial shots and home-style footage, creating a friendly and approachable vibe. Quick cuts and smooth transitions keep the pacing lively, enhancing engagement. Soft, natural lighting enhances the product's appeal, while the inclusion of a baby keeps the focus on the product. # Hooks Spoken: 00:00–00:02: Stuffy baby nose ruining sleep? Text overlay: 00:00–00:02: Stuffy baby nose ruining sleep? Visual: 00:00–00:02: A medium shot shows a woman with long, dark hair lying in bed, propped up by a large gray pillow, holding a baby dressed in gray. The bed has a dark headboard and is covered with neutral-colored pillows. The lighting is soft, suggesting a nighttime setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the frustration of "stuffy baby nose ruining sleep." This is signaled both by the opening question and the visual of a mother holding her baby in bed, presumably struggling to get rest because of the baby's congestion. # Value propositions - Quick and effective mucus removal for babies - Gentle and calming experience for babies during nasal cleaning - Peace of mind for parents # Benefits - Clears boogers in seconds - Keeps baby calm - Breathe easy babies & parents # Features - 2-in-1 Nasal Aspirator - Spray mist to loosen mucus - Hospital-grade suction - Lullabies - Lights # Call to action Grab yours now! # Social proof - "Thousands of moms swear by it" – Brand (Official statement) # Point of view - Customer 50% – The customer POV is conveyed through a mom and baby interaction to show the product being used. - Brand 50% – The brand POV is delivered through voiceover and overlaid text highlighting features and benefits of the product. # Storyline - 00:00–00:02 The ad starts with a question regarding the struggles of a stuffy baby nose ruining sleep. - 00:02–00:04 The brand is presented as a solution to relieve babies' stuffy noses. - 00:04–00:06 The product features a spray mist to loosen mucus. - 00:07–00:09 The ad shows a hospital-grade suction clears mucus. - 00:09–00:12 The product is baby friendly, with lights and lullabies to keep baby calm. - 00:12–00:18 The ad indicates that the product is popular and successful. It ends with a CTA to purchase now.

# Ad summary A woman, who describes herself as a first-time mom-to-be, unboxes and demonstrates the Momcozy bottle washer. # Brand positioning Momcozy presents itself as a brand catering to the needs and excitement of new and expecting mothers. The brand embraces the emotional connection new parents have with their baby's wellbeing, positioning itself as a provider of practical and helpful solutions. Momcozy aims to occupy a space in the consumer's mind as a reliable and supportive partner during the postpartum period. The brand stands out by addressing the unique challenges and emotions associated with this time. Overall, Momcozy's brand identity is centered around practicality, support, and understanding for new and expecting mothers. # Product The Momcozy Bottle Washer Klean Pal Pro is a device designed to automatically wash baby bottles and accessories. It operates hands-free and is presented as a practical and helpful tool, especially for fresh postpartum mothers. The ad showcases the unboxing of the product, which includes the main unit and various accessories for bottle washing. It also uses Momcozy detergent tablets. The bottle washer cleans, sterilizes, and dries bottles. It is designed to wash multiple bottle types. The device removes the need for hand washing, is convenient, and makes bottle cleaning more efficient. It also sanitizes bottles at the same time. # Visual style The ad is a UGC-style video. It is filmed in a kitchen with natural lighting. The editing style consists of quick cuts and static shots. The production quality is high. The pacing is consistent throughout the ad. The visuals sync with the actions of the person in the video. # Hooks Spoken: Female 1: As a first time mum to be, I find myself getting super excited on little things that I know are gonna be so practical and so helpful for me, especially fresh post partum, but not only. Text overlay: MOMCOZY BOTTLE WASHER (asmr) Visual: 00:00–00:06 A woman stands in a kitchen in front of a large Momcozy box. The kitchen has grey cabinets with white marble countertops. She is light-skinned and has long brown hair. She is wearing a white-and-black striped sweater and matching striped pants with red heart slippers. She is smiling. Text overlay reads: “MOMCOZY BOTTLE WASHER asmr” / 00:06–00:10 The woman is standing in her kitchen behind a large Momcozy box. She gestures with her hands. The kitchen has gray cabinets, white marble countertops, and stainless steel appliances. Text overlay reads: “MOMCOZY BOTTLE WASHER asmr” # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenges and difficulties that come with cleaning baby bottles and accessories, particularly for new mothers in the postpartum period. # Value propositions - Helpful for me, especially fresh post partum # Benefits - So practical - So helpful for me, especially fresh post partum # Features - Bottle Washer Klean Pal Pro # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the POV of a customer that is using the product. # Storyline - 00:00–00:14 The first-time mother introduces the Momcozy bottle washer, expressing her excitement about practical items that will be helpful for her postpartum. - 00:14–00:20 She begins to unbox the bottle washer. - 00:20–00:33 She removes all the accessories and the main washing unit and puts them on the countertop. She prepares bottles to be washed. - 00:33–00:45 She loads all the bottle pieces into the washing unit. She then adds a detergent tablet and closes the unit. She presses the power button and then a button to start the machine. The machine begins to wash and sterilize the bottles. - 00:45–00:51 Once the machine is done, the woman removes the bottles.

# Ad summary A woman shares her experiences with the Momcozy S12 Pro Quick breast pump. She demonstrates the pump's design and ease of use. She highlights how the pump allows her to multi-task and maintain her daily routine. # Brand positioning Momcozy is presented as a brand that understands the needs of modern moms. The brand aims to occupy the space of convenience and practicality in the consumer's mind by offering a range of user-friendly breast pumps. The brand aligns with the values of simplifying motherhood and empowering moms to balance pumping with their daily lives. Momcozy pushes against the norm of complicated, inconvenient breast pumps and focuses on functional design and ease of use. # Product The Momcozy S12 Pro Quick is a portable breast pump designed for convenience and ease of use. The product aims to simplify the pumping process for busy moms. It features a one-step click-together assembly, eliminating tiny pieces and the need for overthinking. The pump includes an LED display that clearly shows the mode and suction level. The adjustable suction allows moms to find a comfortable setting. The pump features a cat ear design at the bottom to allow it to stand upright on its own after a session, preventing tipping and scrambling while holding the baby. The pump is designed to be strong yet comfortable and quiet enough to keep the day moving. This product aims to provide a steady, consistent output. # Visual style The ad has a UGC feel, with natural lighting and a handheld camera. The video is edited with quick cuts and smooth transitions. The production quality is high, and the overall tone is casual and friendly. The video has a medium pace, with cuts happening frequently. # Hooks Spoken: Female 1: After 3 babies, I've learned that not all pumps are created equal. Text overlay: 00:00–00:04 Visual: 00:00–00:02 A baby in a tan onesie lies in someone’s arms, drinking from a bottle. The baby is light-skinned and appears to be between 0-3 months of age. The person holding the baby is wearing a green long sleeve shirt. Behind them is a grey chair and a crib. / 00:02–00:04 A person's hands opens a maroon Momcozy box. The background is blurry but appears to be a living room. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The product solves the problem of breast pumps being complicated and inconvenient to use. "After 3 babies, I've learned that not all pumps are created equal." # Value propositions - The Momcozy S12 Pro Quick breast pump is designed for ease of use and convenience. - The LED display and adjustable suction makes it easy to find a comfortable setting. - The cat ear design allows the pump to sit upright on its own, preventing tipping and scrambling. - The pump is strong yet comfortable and quiet enough to keep the day moving. # Benefits - Simple to use - Easy to assemble - Easy to find what's comfortable - Sits upright on its own after a session - No tipping, no scrambling while I'm holding baby - Keeps our day moving - Steady, consistent output # Features - One-step click-together assembly - LED display - Adjustable suction for different modes - Cat ear design at the bottom - Strong without being uncomfortable - Quiet # Call to action None used. # Social proof - "I also love the cat your design at the bottom. Lets the pump sit upright on its own after a session." – Female 1 (Customer) - "It's strong without being uncomfortable and quiet enough to keep our day moving." – Female 1 (Customer) - "This was one session for me." – Female 1 (Customer) - "At this stage, I just want something reliable." – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the POV of a customer reviewing the product and sharing their experience using it. # Storyline - 00:00–00:04 Shot of a baby drinking a bottle in someone's arms, followed by a hand opening a Momcozy box. - 00:04–00:08 The speaker introduces the Momcozy S12 Pro Quick and claims that what stood out was how simple it is. - 00:08–00:12 She demonstrates how the device clicks together in one step, and claims that there are "no tiny pieces, no overthinking it". - 00:12–00:17 She claims that the LED display clearly shows the mode and suction level, allowing you to know what it's doing. - 00:17–00:22 The speaker adjusts the suction, highlighting the adjustable suction for different modes, allowing the user to find what's comfortable. - 00:22–00:26 The speaker shows and compliments the cat ear design at the bottom of the pump, explaining how this lets it sit upright after a session. - 00:26–00:29 She holds a baby and holds the pump while still in her bra, explaining how there's no tipping or scrambling while holding the baby. - 00:29–00:33 She claims that it's strong without being uncomfortable, and quiet enough to keep the day moving. - 00:33–00:37 She explains how the amount of milk being shown was the output from one session, emphasizing that it's a steady, consistent output. - 00:37–00:39 The video concludes with the speaker bottle-feeding the baby, while stating that she just wants something reliable at this stage.

# Ad summary This Meta image ad features a Q&A format showcasing an interview with a creator who discusses how her relationship with creating art changed during pregnancy and early motherhood. # Brand positioning The brand isn't explicitly mentioned, but the ad's focus on an artist's personal journey suggests a positioning that values authenticity, emotional depth, and the integration of creativity into everyday life. It aligns with values of self-expression, adaptation, and finding power in gentleness. The brand pushes against the idea that creativity must be 'big or productive,' instead promoting a more flexible and nurturing approach, particularly relevant for mothers and those undergoing significant life changes. The positioning leans more towards the emotional and lifestyle aspects of creativity, rather than purely functional benefits. # Product There are no physical products explicitly advertised in this ad. The focus is on the idea of creativity itself, particularly how it can be adapted and redefined during significant life changes like pregnancy and early motherhood. The ad does not mention specific product details or features but implies that creativity can be gentle, powerful, and integrated into daily life, even in small moments like sketching for a few minutes. The product is for anyone who is experiencing or has experienced a relationship with their creative expression changing, due to the challenges of motherhood. The ad addresses the purchase barrier of feeling like one's creative output must be 'big or productive,' by suggesting that even small acts of creativity can be meaningful and powerful. # Visual style The ad has a soft, personal aesthetic, resembling user-generated content (UGC) with a slight filter that softens the image. The frosted glass overlay adds a modern, platform-native touch, mimicking UI elements often seen in apps. The visual motif is clean and simple, focusing on the person and her words, enhanced by the use of a circular inset and subtle background elements. The typography is clean and legible, designed to be easily scannable. The style feels native to platforms like Instagram, blending seamlessly into a user's feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the pressure to maintain a high level of creativity and productivity, especially when faced with significant life changes like pregnancy and motherhood. This is signaled by the artist's statement, "My energy shifted, so I had to let go of the idea that creativity had to look big or productive." # Value propositions - Creating doesn't have to look big or productive - Sketching for a few minutes is enough - Creating doesn't have to be intense or taxing - Gentle and powerful # Benefits - Creating could be gentle and still be powerful - Emotionally, everything felt more tender. # Features - Sketching for a few minutes - Softer shapes and slower pacing # Call to action None used. # Social proof - The artist shares her personal experience of how her relationship with creating art changed during pregnancy and motherhood, providing a firsthand account that builds trust and credibility. # Point of view - External source: The ad is presented in a Q&A format, beginning with a question posed by an external interviewer. # Storyline - The ad presents a question about how the featured creator's relationship with art changed during pregnancy and early motherhood, setting up the premise for an interview format. This is intended to spark curiosity and connect with viewers who may have similar experiences. The perspective is framed from a neutral interviewer, inviting the artist to share her personal insights. - The artist responds by sharing that her energy shifted, leading her to let go of the idea that creativity had to be 'big or productive,' and finding value in small moments like sketching for a few minutes. Emotionally, everything felt more tender. She found herself drawn to softer shapes and slower pacing. She learned that creating could be gentle and still be powerful. The response aims to resonate with viewers who feel pressure to maintain a high level of productivity, especially during challenging life stages, offering an alternative perspective that values gentleness and adaptability. The narrative progresses by offering a personal reflection from the artist, building credibility and emotional connection.

# Ad summary This ad promotes the Momcozy brand. It features a mom who lives outside her home country and does not have a support network, so she is always looking for items to make her life easier. The ad displays the Momcozy thermometer which monitors temperature through the application, and the Momcozy aspirator which is a 2-in-1, and both items are essential in the mom's routine. # Brand positioning Momcozy is presented as a brand that offers products designed to simplify the lives of mothers, particularly those living away from their home countries and without a strong support network. This positioning is functional, focusing on the simplicity and convenience that Momcozy products provide to alleviate the challenges of motherhood. By showcasing products like the thermometer and nasal aspirator, Momcozy is creating an association with ease, reliability, and technological innovation in the realm of childcare. The brand seemingly pushes against the norms of traditional, more cumbersome methods of monitoring a child's health, aligning with a modern, tech-savvy lifestyle. # Product The ad features two main products from Momcozy: a thermometer and a nasal aspirator. The thermometer is a compact, button-shaped device that can be attached to a child to continuously monitor their temperature. This temperature data is then relayed via an app, eliminating the need for constant manual temperature checks. The app also sends notifications if the child's temperature exceeds a configurable limit, making temperature monitoring easier. The nasal aspirator is presented as a 2-in-1 device. It first moistens mucus with a saline inhaler and then suctions at different levels, which are suitable for all ages and situations. Both products aim to address common parental concerns about monitoring a child's health and congestion, positioning themselves as essential items to make a mom's routine easier. The ad tells the viewer that these products are worth trying because they provide convenience, constant monitoring, and adaptability to different needs. # Visual style The ad features a blend of polished commercial aesthetics and UGC style footage. It utilizes quick cuts to maintain a brisk pace, especially when highlighting product features or demonstrating their usage. The editing rhythm doesn’t appear to sync with any specific music beats, but is rather timed to the voiceover and product actions. The production quality leans towards a polished commercial, aiming for a tone that balances personal experience with product promotion. The overall aesthetic is clean and well-lit, emphasizing the practicality and reliability of the advertised products. The use of a creator supports the intended tone, making it feel like a user is providing a testimonial and promoting the product simultaneously. # Hooks Spoken: Ser mãe morando fora do país e sem uma rede de apoio não é fácil, né? [Questioning] Text overlay: 00:00–00:02 Visual: 00:00–00:02 The shot shows a mom holding her toddler in front of a bedroom dresser that has a mirror on top. The wall behind the dresser has light blue and white striped wallpaper. The room has neutral lighting. # Funnel stage Consideration # Pain points It is not easy to be a mom living outside of her country without a support network. # Value propositions - The thermometer allows you to monitor the temperature continuously through the application, which gives peace of mind and saves time. - The app sends notifications if the child's temperature exceeds a configurable limit, enabling you to take action quickly if something is wrong. - The 2-in-1 aspirator moistens mucus, which ensures that the suction can happen without causing too much irritation. # Benefits - Momcozy products make mom's life easier and give her more tranquility in her day-to-day life. - With the thermometer, you do not have to measure temperature all the time with conventional thermometers. - The aspirator moistens mucus with the saline inhaler, and then does suction at different levels. # Features - The Momcozy thermometer can continuously monitor the temperature through the application. - The Momcozy app will send a notification if the temperature surpasses the limit that she configures. - The Momcozy aspirator is a 2-in-1, which moistens mucus with the saline inhaler, and then does suction at different levels. - The aspirator is adequate for all ages and situations. # Call to action None used. # Social proof - "Esses dois itens são essenciais na minha rotina com mãe, pra mim fazem toda a diferença no dia a dia." – Female 1 (Customer) # Point of view - Customer 65% – The majority of the video is told from the perspective of a mom as she shares her personal story and experience using the products. - Brand 35% – The brand voice is communicated through the product display. # Storyline - 00:00–00:02 A mom is holding her toddler while standing in the bathroom of her home. - 00:00–00:07 The mom states that it's not easy to be a mom living outside of her country without a support network, so she's always looking for things that make her life easier and give her more tranquility in her day to day life. The intention is to convey the challenges of being a mom without a support network and the need for products that simplify the process of being a mom. This is told from the mom's perspective in a conversational tone that suggests a personal story. - 00:07–00:08 The ad cuts to a close-up of the Momcozy thermometer in its carrying case. The intention is to introduce the product as the solution to the prior pain point. The product is being presented from the Brand perspective, with neutral lighting. - 00:08–00:14 The mom is shown putting the thermometer on her toddler, and then the ad shows a screen recording of the Momcozy app displaying the child's temperature. The intention is to demonstrate how the thermometer can continuously monitor the temperature through the app, eliminating the need to constantly measure. The product is presented from both the Brand and the Customer perspectives, displaying the process of use. - 00:17–00:21 The mom states that the app will send a notification if the temperature surpasses the limit that she configures. The intention is to highlight the ability to configure temperature notifications. This part of the story is conveyed from the Brand perspective to highlight product features. - 00:21–00:26 The mom is shown assembling the Momcozy nasal aspirator. The intention is to introduce the next product being promoted. The product is being presented from the brand perspective, with neutral lighting. - 00:27–00:35 The mom explains the aspirator is a 2-in-1, which moistens mucus with the saline inhaler, and then does suction at different levels to be adequate for all ages. The intention is to inform the customer of product features and benefits. - 00:35–00:39 The mom states that both the thermometer and aspirator are essential items in her routine, and make all the difference in her day-to-day. The intention is to convey that the products make mom's life easier. The product is being presented from the customer perspective.

# Ad summary This ad features a mom demonstrating the Mom Cozy 5" Dual-Mode Smart Baby Monitor. She emphasizes its ability to function without Wi-Fi using a rechargeable parent unit or by connecting to the Mom Cozy app. She appreciates both options and how secure they make her feel. She also mentions its large screen which allows her to see her baby breathing. # Brand positioning Mom Cozy is presented as a brand offering solutions for modern moms seeking convenience, security, and peace of mind. The brand is positioned as understanding the needs of busy parents who want to stay connected to their babies without being tethered to Wi-Fi or constantly hovering. It promotes a lifestyle of freedom and flexibility, suggesting that its products empower mothers to balance childcare with other activities, while still keeping a close eye on their baby. The brand leans into a functional brand positioning. # Product The Mom Cozy 5" Dual-Mode Smart Baby Monitor is a device designed to give parents peace of mind by allowing them to monitor their baby remotely. It features a 5-inch HD screen that provides a clear view of the baby. The monitor works without Wi-Fi using a rechargeable parent unit, or can connect directly to the Mom Cozy app. The dual-mode functionality ensures that parents can always keep an eye on their baby, even in areas with poor or no Wi-Fi connectivity. The large screen allows parents to easily see their baby, even to the point of observing their breathing. Its portability allows parents to carry it anywhere around the house. It also has alerts to let parents know if anything is going on. This product helps resolve the tension between wanting to be present with their baby and needing to manage other tasks. # Visual style The ad has a natural, UGC feel, shot in a home environment with natural lighting. The editing style includes quick cuts to highlight different features of the product, and the overall production quality is simple and straightforward, supporting an approachable tone and aiming to connect with a typical mom audience. The pacing is moderate with consistent cuts. There is audio-visual sync when the woman in the video is speaking. # Hooks Spoken: Female 1: My baby loves to be held twenty-four seven which I love but also I need two hands at some point. Text overlay: My baby loves to be held twenty-four seven which I love but also I need two hands at some point Visual: 00:00–00:03: A medium shot of a woman sitting in a white armchair in front of a white wall. She is wearing purple patterned pajamas with unicorns and holding a baby close to her chest in a brown baby carrier. She has fair skin, blonde hair in a bun, and is wearing a black smartwatch on her left wrist. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for new mothers to have their hands free for tasks other than holding their baby. "My baby loves to be held twenty-four seven which I love but also I need two hands at some point." # Value propositions - Dual mode baby monitor allows parents to stay connected without being tethered to Wi-Fi - The 5 inch HD screen allows parent's to see the baby breathing which gives them peace of mind # Benefits - Peace of mind - Makes me feel more secure - I’m hands free - I can actually do something while she naps instead of hovering over her bassinet - Happiest, most relaxed mom ever # Features - 5 inch HD screen - Dual mode - Wi-Fi and non WiFi - Rechargeable parent unit # Call to action None used. # Social proof - "This Mom Cozy monitor I kid you not has given me the most peace of mind in the entire world" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a satisfied mom who uses the product in her daily life. # Storyline - 00:00–00:03 A woman holding a baby close to her chest explains that while she loves holding her baby, she also needs to have her hands free. - 00:03–00:07 The woman introduces the Mom Cozy 5" Dual-Mode Smart Baby Monitor. - 00:07–00:11 She states that it works without wifi using the rechargeable parent unit. - 00:11–00:13 She explains that it also has the option to connect to the Mom Cozy app. - 00:13–00:16 The woman states that having both options makes her feel more secure. - 00:16–00:22 She states that the monitor allows her to be hands-free so she can get things done while her baby naps instead of hovering over her bassinet. - 00:22–00:26 She claims that the monitor has given her the most peace of mind in the entire world. - 00:26–00:28 She says that the screen is so big that she can literally see her breathing. - 00:28–00:35 She explains the real-time secure monitoring, dual-mode, 5 inch HD screen, and that it will alert her if anything is going on. - 00:35–00:39 She states that it makes her the happiest, most relaxed mom ever.