How Lumin Advertises on Meta

# Ad summary This image ad for Lumin presents four skincare products against a neutral backdrop with an offer for 20% off sitewide. The ad is designed to be clean and direct, highlighting the products themselves rather than aspirational lifestyle elements. # Brand positioning Lumin presents itself as a provider of effective men's skincare solutions. The brand focuses on addressing specific skin concerns, as indicated by the product names, and uses minimalist packaging to convey a sense of understated sophistication. Lumin avoids overt masculinity, choosing to align with a modern, simple aesthetic, positioning itself as a brand that offers practical skincare solutions without unnecessary frills or complexities. # Product The ad features four Lumin skincare products. The Instant Redness Corrector and Instant Dark Circle Corrector come in matte black cylindrical jars with screw-top lids, designed to target specific skin issues. The Charcoal Scrub and Charcoal Face Wash are packaged in matte black squeeze tubes, positioned for deep detox and daily cleansing. The ad presents these products as targeted solutions for common skin concerns, emphasizing their functional benefits and ease of use within a daily routine. # Visual style The ad has a clean, minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot, with even lighting and a neutral color palette. The visual motifs include a flatlay arrangement of the products on a tray and a simple background. The image treatment involves background removal to highlight the products. The typography is clean and legible, integrated into the product labels and promotional banner. The overall effect is a polished and professional look that conveys simplicity and sophistication. # Hooks Headline: 20% OFF SITEWIDE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% Off Sitewide # Benefits - None used. # Features - Instant Redness Corrector - Instant Dark Circle Corrector - Charcoal Scrub Deep Detox - Charcoal Face Wash Daily Detox # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall presentation of the ad, including the product arrangement and promotional messaging, reflects the brand's intention to showcase its product line and offer incentives for purchase. # Storyline - The ad opens with a promotional banner at the top, announcing a 'LUMIN SALE' and '20% OFF SITEWIDE'. This immediately grabs the viewer's attention and encourages them to consider making a purchase, as told from the brand's perspective to incentivize immediate action through a clear offer. - The main section showcases a curated selection of Lumin skincare products arranged neatly on a tray. This visual presentation allows the viewer to assess the range and design of the products, from the brand's perspective to convey the products in an accessible arrangement. - The products are displayed against a neutral backdrop, allowing the viewer to focus on the product packaging and design. The brand uses this to provide the viewer with a close look at the products, highlighting their features and positioning from the brand's perspective to convey attention to detail.

# Ad summary string # Brand positioning Lumin is a men's skincare brand positioned as a high-performance, scientifically-backed solution for achieving a healthy and youthful appearance. The brand aligns with a lifestyle that values self-care and confidence, promoting the idea that skincare is an essential part of a modern man's routine. Lumin distinguishes itself by offering targeted solutions for men's specific skincare needs, addressing concerns like dark circles and skin aging with specialized products. The brand positioning is both functional, emphasizing the efficacy of its products, and emotional, as it aims to empower men by helping them look and feel their best. # Product The featured product is Lumin's Dark Circle Eraser, a specialized eye serum designed to reduce the appearance of dark circles and rejuvenate the under-eye area. The product is applied directly to the skin under the eyes using a rollerball applicator, which dispenses the serum. The formula is shown as a clear liquid that spreads evenly and absorbs quickly. The Dark Circle Eraser targets the under-eye area to reduce the appearance of dark circles, puffiness, and fine lines, thus revitalizing the user's overall appearance. The ad presents the product as an easy-to-use solution for men looking to improve their skin's appearance, addressing common concerns about aging and fatigue. # Visual style The ad has a polished and modern aesthetic with a focus on showcasing the product and its application. The color palette is dominated by black and red, contributing to a sleek and sophisticated feel. The static shots and smooth transitions give the ad a clean and professional look. # Hooks Text overlay: 00:00–00:03 LUMIN SALE / 00:00–00:03 20% OFF / 00:00–00:03 SITEWIDE Visual: 00:00–00:07 A man with salt-and-pepper hair, a light beard, and wearing a black shirt and an LED eye mask (branded with the Lumin logo). He stands against a black background with a pattern of red lights. He holds a Lumin Dark Circle Eraser in his hand and applies it to his left under-eye area. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the problem of dark circles and under-eye aging, which can make men look tired and older than they are. The visual demonstration of the Dark Circle Eraser being applied emphasizes the product's ability to rejuvenate the under-eye area, combating the effects of fatigue and aging. # Value propositions - An easy-to-use solution for men looking to improve their skin's appearance # Benefits - Reduce the appearance of dark circles - Revitalize overall appearance # Features - Rollerball applicator - Formulated to reduce dark circles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely presented from the brand's official voice, showcasing its products and their application. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man wearing a Lumin-branded LED eye mask and applying Lumin's Dark Circle Eraser to his under-eye area. This opening introduces the brand and immediately showcases its innovative approach to skincare by presenting the cutting-edge mask and demonstrating a targeted product application. - 00:07–00:10 00:07–00:10 The man massages the product under his eyes with his fingers. This illustrates the product’s ease of use and how it becomes part of the skincare routine. - 00:10–00:14 00:10–00:14 The man adjusts the LED eye mask, highlighting it as part of the skincare regimen. The combination of products suggests a comprehensive approach to skincare.

# Ad summary This image ad promotes Lumin's DragonRay Eye Gel, highlighting its application and a sitewide 20% off sale. # Brand positioning Lumin is presented as a solution for men's skincare, offering accessible and effective products tailored to their specific needs. The focus on a single product (eye gel) suggests Lumin may specialize in targeted treatments. The brand's positioning seems functional, emphasizing the practical benefits of the product in addressing specific skincare concerns like dark circles or tired-looking eyes. By showcasing a male model applying the product, Lumin aligns with a lifestyle that values self-care and grooming for men. # Product The ad promotes Lumin's DragonRay Eye Gel, a product designed to address under-eye concerns. The gel is packaged in a sleek, black tube with a white applicator tip. The applicator is used to apply the gel directly under the eye. The product is marketed as a solution to reduce the appearance of dark circles, puffiness, or fine lines. The on-package label text includes: “DragonRay Eye Gel, Dragon’s Blood LED”. The ad emphasizes the ease of application and immediate visibility of the product during use. # Visual style The ad has a clean, modern aesthetic with a focus on the product and the model's face. The production quality is highly polished, suggesting a professional studio shot. The color palette is simple, with black, yellow, white, and a touch of red, creating a high-contrast, eye-catching visual. The typography is bold and clear, ensuring scannability. The overall style feels designed for in-feed placement. # Hooks Headline: 20% OFF SITEWIDE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% OFF SITEWIDE - LUMIN SALE # Benefits - None used. # Features - DragonRay Eye Gel # Call to action None used. # Social proof - None used. # Point of view - Brand: The "LUMIN SALE 20% OFF SITEWIDE" text is from the brand's perspective, promoting a special offer to drive sales. - Customer: The visual of the man applying the eye gel shows the user's point of view and experience with the product. # Storyline - The ad opens with a black block that is advertising “LUMIN SALE” and “20% OFF SITEWIDE” to immediately capture the customer’s attention and introduce the offer. This is from the brand's perspective and seeks to draw the viewer into considering a purchase. - The ad shows a close-up of a man applying Lumin DragonRay Eye Gel under his eye using the applicator tip. This provides a visual demonstration of the product in use. The narrative shifts to the customer’s experience, showcasing how the product is applied and suggesting its ease of use.

# Ad summary The ad showcases a dark colored product, presumably a skincare item, from Lumin, with a focus on a limited-time sitewide discount of 20%. # Brand positioning Lumin is presented as a brand that offers skincare solutions. The sleek, minimalist packaging and monochromatic color scheme imply a focus on modern, streamlined personal care, possibly targeted towards a discerning customer who values simplicity and efficacy. The brand seems to position itself in the market by emphasizing the essentials of skincare, rather than excessive or complicated routines. # Product The product featured is a dark gray substance squeezed out of a black tube with a unique applicator. The tube is made of a soft-touch plastic. The product is likely a facial treatment, such as a cleanser, mask, or scrub. It is packaged in a squeezable tube for easy dispensing and application. The ad does not mention the target audience for the product, but the brand in general seems to cater to men. The tube is labeled with "Daily D" (partially visible), the product volume "3.38 US fl. oz. / 100 mL e". # Visual style The ad uses a minimalist visual style with a strong emphasis on contrast. The bright yellow background contrasts with the black product and bold typography. The product is highlighted with studio lighting and the product texture is emphasized. The overall look is clean, modern, and designed for high scannability. # Hooks Headline: 20% OFF SITEWIDE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% off sitewide: Clear value proposition. # Benefits - None used # Features - 3.38 US fl. oz. / 100 mL e # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand’s sale event and product details, clearly originating from the brand’s marketing perspective. # Storyline - The ad opens with a bright yellow banner announcing "LUMIN SALE," immediately grabbing attention and signaling a promotional event from the brand's perspective. - Immediately following the announcement of the sale, the ad specifies "20% OFF SITEWIDE", clarifying the offer and increasing its appeal from the brand's perspective. - The ad then transitions to a close-up of the product with the product dispensed, allowing the audience to see its texture and form while hinting at its functionality from the brand's perspective.

# Ad summary This image ad promotes Lumin's DragonRay Eye Gel with a 20% sitewide discount. The ad features a man wearing an LED eye mask and holding the product. # Brand positioning Lumin is presented as a modern skincare brand that incorporates advanced technology to address specific skin concerns. The inclusion of an LED eye mask alongside a Dragon's Blood-based eye gel suggests a focus on innovative and effective solutions. The brand positions itself as a premium option for those seeking to improve their skin through scientific and high-quality products. The focus is functional and scientific, offering customers ways to see real results. # Product The advertised product is Lumin's DragonRay Eye Gel, designed for use around the eyes. The packaging indicates it contains Dragon's Blood and an LED Booster. The product's name, "DragonRay," suggests a technologically advanced approach to eye care. The key feature is the combination of Dragon's Blood and LED technology, implying it addresses signs of aging or fatigue around the eyes. The eye gel works in conjunction with the LED mask to provide a skincare treatment for the eyes. # Visual style The ad has a modern, high-quality studio shot aesthetic. The lighting is dramatic, emphasizing the contours of the man's face and the features of the product. The image uses a dark gradient background to highlight the product and model. The use of color is minimal, with the red from the LED mask and eye gel contrasting against the black and gray background. The overall style is clean and polished, giving a premium feel. # Hooks Headline: 20% OFF SITEWIDE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Not explicitly stated. # Benefits - Not explicitly stated. # Features - DragonRay Eye Gel - Dragon's Blood - LED Booster # Call to action None used. # Social proof - None used. # Point of view - Brand: The text “LUMIN SALE 20% OFF SITEWIDE” and the prominent display of the product represent the brand's promotional and marketing perspective. - Customer: The man wearing the eye mask is representing a customer. He is interacting with the product, suggesting a focus on the user's experience and benefits. # Storyline - The ad opens with a promotional announcement, "LUMIN SALE 20% OFF SITEWIDE," conveyed by the brand to immediately grab attention and communicate a limited-time discount to the viewer. - The central focus is on a person wearing an LED eye mask and holding the DragonRay Eye Gel, from the brand's perspective, to showcase the product in use and highlight the technologically advanced approach to eye care.

# Ad summary This ad promotes Lumin's Instant Dark Circle Corrector. The ad features a man who shares that he was recommended Lumin's Instant Dark Circle Corrector. He shares that the cream is an instant, color correcting quick fix for dark and puffy under-eyes. He also shares that it's suitable for all skin types. The ad also shares that you can get this in a trial-sized set for free by taking a quick quiz on their website. # Brand positioning Lumin is presented as a skincare brand specifically designed for men. The brand aims to occupy a space in the consumer's mind as a provider of simple and effective skincare solutions. The brand aligns with a lifestyle that values convenience and quick results. Lumin pushes against the norm that skincare is only for women. The brand positioning is functional, focusing on performance and simplicity. # Product Lumin's Instant Dark Circle Corrector is a cream designed to be a quick fix for dark and puffy under-eyes. It is an instant, color correcting cream that is suitable for all skin types. The product is presented as a solution for those who have tried other remedies that take too much time to apply or too much time to show results. The ad tells the viewer that this product will have you looking well rested in seconds. # Visual style The ad has a UGC feel with a mix of close-up shots and medium shots. The editing style is quick cuts, with a consistent pacing throughout the ad. The production quality is a hybrid of UGC and polished commercial. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: Can't believe Lumin is giving free skincare in 2026. Text overlay: 00:00–00:04: Can't believe Lumin is giving FREE skincare in 2026 Visual: 00:00–00:01: A close-up shot of a hand holding a cup of ice cream. The background is blurred. / 00:01–00:03: A medium shot of a young man with curly hair and green eyes. He is wearing a maroon shirt and a gray beanie. He is looking directly at the camera with a surprised expression. The background is blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with skincare and not finding effective or convenient solutions. The man shares that "All the remedies my friend told me about either took too much time to apply or too much time to show results." # Value propositions - Instant color correcting cream for a quick fix - Suitable for all skin types - Personalized skincare bundle for free # Benefits - Looking well rested in seconds - Personalized skincare bundle # Features - Instant, color correcting cream - Quick fix for dark and puffy under-eyes - Suitable for all skin types # Call to action Try it out today. # Social proof - "Trust me. Check out Lumin's thousands of 5 star reviews" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:03 The ad opens with a man eating ice cream and expressing disbelief that Lumin is giving free skincare in 2026. This is intended to grab the viewer's attention with a surprising statement. The perspective is from the man, who is speaking directly to the camera in a casual tone. - 00:03–00:06 The man then transitions to showing how he changed his eye bags from one state to another, indicating a before-and-after transformation. This is meant to showcase the effectiveness of the product. The perspective is from the man, who is now presenting a problem and hinting at a solution. - 00:06–00:12 The man shares that all the remedies his friend told him about either took too much time to apply or too much time to show results. This is intended to highlight the convenience and speed of the Lumin product compared to other solutions. The perspective is from the man, who is now setting up the problem that the product will solve. - 00:12–00:17 The man shares that he was recommended Lumin's Instant Dark Circle Corrector. This is intended to introduce the product as a solution to the problem of dark circles and puffiness. The perspective is from the man, who is now presenting the product as a solution. - 00:17–00:23 The man shares that the cream is an instant, color correcting quick fix for dark and puffy under-eyes and that it'll have you looking well rested in seconds. This is intended to highlight the key benefits of the product. The perspective is from the man, who is now explaining the product's features and benefits. - 00:23–00:25 The man shares that the product is suitable for all skin types. This is intended to address a potential purchase barrier by assuring viewers that the product is safe and effective for everyone. The perspective is from the man, who is now addressing potential concerns about the product. - 00:25–00:28 The man shares that you can get this in a trial-sized set for free. This is intended to incentivize viewers to try the product by offering a risk-free trial. The perspective is from the man, who is now presenting an offer. - 00:28–00:38 The man shares that all you have to do is take a quick quiz on their website, enter in your skincare concerns and goals, and Lumin will send you a personalized skincare bundle for free. This is intended to provide a clear call to action and explain how to redeem the offer. The perspective is from the man, who is now providing instructions. - 00:38–00:46 The man shares that if you are struggling with your skincare, trust him, check out Lumin's thousands of 5 star reviews and try it out today. This is intended to build trust and credibility by showcasing positive reviews and encouraging viewers to take action. The perspective is from the man, who is now providing social proof and a final call to action.

# Ad summary A man with wet hair shows how to get better skin for free using Lumin's Charcoal Face Wash. He squeezes the product out of its tube to demonstrate the benefits. # Brand positioning Lumin positions itself as a provider of skincare products specifically formulated for men's tougher skin. The brand focuses on offering solutions that target common skin issues like breakouts, large pores, and uneven complexion. By offering trial-sized products for free, Lumin aims to lower the barrier to entry and encourage men to try their skincare regimen. The brand emphasizes functional benefits, aiming to provide a smoother, more polished complexion through effective skincare routines. # Product The featured product is Lumin's Charcoal Face Wash, a daily detox cleanser formulated for men's tougher skin. The charcoal-based face wash targets dirt and oil to prevent breakouts. It also helps pores appear smaller and promotes a smoother, more polished complexion. The ad showcases the product being squeezed out of a black tube, emphasizing its dark, charcoal-infused texture. The product is offered as part of a free trial, reducing the risk for potential customers. # Visual style The ad has a clean and straightforward aesthetic with bright lighting and a focus on product details. The editing style is simple, using static shots and direct cuts. The production quality is polished, giving a professional commercial feel. The pacing is moderate, allowing viewers to absorb the information presented. # Hooks Spoken: 00:00–00:02: Male 1: How to get better skin for free... Text overlay: 00:00–00:02 How to get better skin / 00:01–00:02 FOR FREE... Visual: 00:00–00:02: Extreme close-up of a man's face, wet with water. He has brown eyes, stubble, and appears to be in his 30s. White arrows point up to his eyes. The background shows blurry sunlight reflecting off the water. The camera is handheld, creating a selfie-style POV. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that men struggle with common skin issues such as breakouts, large pores, and uneven complexion. The close-up shot of the man's face, combined with the promise of "how to get better skin," suggests that the target audience is concerned about improving their skin's appearance. Quote: "How to get better skin for free..." # Value propositions - Men's skin-formulated daily detox to target dirt, oil, and breakouts for a smoother and more polished complexion. # Benefits - Targets dirt & oil to prevent breakouts - Helps pores appear smaller - Promotes a smoother, more polished complexion - Formulated for men's tougher skin # Features - Charcoal Face Wash - Daily detox # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting the product's features and benefits. # Storyline - 00:00–00:02 The ad begins with a close-up of a man's face, wet with water, as he claims to reveal a free method for achieving better skin. - 00:02–00:17 The ad then transitions to a close-up of the Lumin Charcoal Face Wash being squeezed out of its tube. - 00:04–00:16 Text overlays list the product's benefits, emphasizing its formulation for men's skin, its ability to target dirt and oil to prevent breakouts, reduce the appearance of pores, and promote a smoother complexion. - 00:17–00:22 The ad concludes by displaying Lumin's range of products, and reinforces the offer of trying trial-sized products for free.

# Ad summary This ad promotes Lumin men's skincare products, specifically targeting dads who want an easy skincare routine. It highlights a free trial set and uses humor to contrast Lumin with generic drugstore products. The ad encourages viewers to take a quiz to get a personalized skincare bundle. # Brand positioning Lumin is presented as a men's skincare brand that offers simple and effective solutions for busy dads. The brand positions itself against the norm of using generic, ineffective drugstore products, instead promoting premium ingredients tailored for men's skin concerns. Lumin aims to occupy a space in the consumer's mind as a convenient and high-quality option for men who don't have time to overthink skincare. The brand aligns with a lifestyle of efficiency and self-care, pushing against the idea that men's skincare needs to be complicated or time-consuming. The brand positioning is both functional (offering effective solutions) and emotional (providing confidence and well-being). # Product The featured product is Lumin's skincare set, designed for men, particularly dads, who want a simple and effective skincare routine. The set includes a charcoal face wash, daily face moisturizer, and dark circle defense. The products are made with premium ingredients like charcoal and green tea extract, which help fight dry skin, dark spots, and 'dad fatigue' eyes. The ad emphasizes that Lumin is built for dads who don't have time to overthink skincare, addressing the purchase barrier of time and complexity. The ad highlights a free trial set, making it easy for potential customers to try the products. The USPs include premium ingredients, tailored solutions, and ease of use. # Visual style The ad has a UGC feel with quick cuts and jump cuts, giving it a casual and relatable tone. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone and audience. The visual motif of animated eyes and a mouth superimposed on various objects and people adds a humorous and quirky element. The pacing is fast, with frequent cuts to keep the viewer engaged. # Hooks Spoken: 00:00–00:02 The easiest way dads transform to a 10. Text overlay: 00:00–00:02 The easiest way dads transform to a 10 Visual: 00:00–00:01 A man with long hair pulled back, wearing a patterned shirt, stands close to a mirror with his hands on his face, looking surprised. The background is blurry, suggesting a bathroom setting. / 00:01–00:02 A white box with the Lumin logo and text 'Providing Simple Solutions That Work' is shown against a white tiled wall. The box has animated eyes and a mouth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using ineffective drugstore products that do nothing to improve skin. 'But who wants free when you can keep wasting money on random drugstore products that do nothing.' # Value propositions - Free trial set allows you to try the products before committing - Premium ingredients provide effective results - Tailored solutions address specific skin concerns - Simple skincare routine saves time and effort # Benefits - Fights dry skin - Fights dark spots - Fights 'dad fatigue' eyes - Simple skincare routine - Effective skincare routine # Features - Premium ingredients - Charcoal and green tea extract - Tailored solutions - Free trial set # Call to action Click the link. Take the quiz. Try it out. # Social proof - People are going to start complimenting you. - Friends will ask what you're using. - She'll be asking to constantly borrow your skincare. # Point of view - Customer 50% – The ad features multiple men using the product and reacting positively, implying they are satisfied customers. - Brand 50% – The ad uses direct claims about the product's benefits and ingredients, representing the official voice of the brand. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a man looking surprised in the mirror, followed by a shot of a Lumin box. This is intended to grab attention by suggesting a transformation and introducing the product. - 00:02–00:07 00:02–00:07 The ad shows various scenes with the text overlay 'Lumin's free trial set is free' and 'A full, personalized skincare set for free.' This emphasizes the offer and value proposition of trying Lumin products. - 00:07–00:11 00:07–00:11 The ad shows a hand pouring a green liquid, followed by the text 'But who wants free when you can keep wasting money on random drugstore products that do nothing.' This contrasts Lumin with generic products and highlights the benefit of using premium ingredients. - 00:11–00:17 00:11–00:17 The ad shows Lumin products and a man holding a Lumin box, with the text 'It's made with premium ingredients and built for dads who don't have time to overthink skincare.' This reinforces the product's quality and target audience. - 00:17–00:25 00:17–00:25 The ad shows a man holding Lumin products and applying them, with the text 'Lumin uses charcoal and green tea extract to fight dry skin, dark spots, and those permanent 'dad fatigue' eyes you've earned from years of zero sleep.' This highlights the specific ingredients and benefits of Lumin products. - 00:25–00:34 00:25–00:34 The ad shows Lumin products and a man looking skeptical, with the text 'But really, who needs effective tailored solutions when you can keep using the same 3-in-1 shampoo, conditioner, body wash you've been using since forever?' This humorously contrasts Lumin with the typical men's grooming routine. - 00:34–00:45 00:34–00:45 The ad shows men applying Lumin products and smiling, with the text 'Probably not ready to be a dad with amazing skin? People are going to start complimenting you. Friends will ask what you're using. And your wife?! She'll be asking to constantly borrow your skincare. Are you ready for that? Can you take that?' This highlights the positive outcomes of using Lumin and creates a sense of desire. - 00:45–00:48 00:45–00:48 The ad shows a Lumin box and a quiz interface, with the text 'Still here? Take the quiz to get a free personalized trial set.' This provides a clear call to action and reinforces the offer. - 00:48–00:52 00:48–00:52 The ad shows a quiz interface and a man applying Lumin products, with the text 'Just don't say we didn't warn you when all the other dads start getting jealous of how well-rested you look.' This creates a sense of FOMO and reinforces the benefits of using Lumin. - 00:52–00:57 00:52–00:57 The ad shows a quiz interface and Lumin products, with the text 'Click the link. Take the quiz. Try it out. Or don't. Your face, your call.' This provides a final call to action and reinforces the offer. - 00:57–01:02 00:57–01:02 The ad shows Lumin products and the text 'Try the Trial-Sized Products FOR FREE.' This provides a final call to action and reinforces the offer.

# Ad summary A woman shares her experience using the Lumin LED Eye Mask to reduce eye bags and dark circles. She expresses initial skepticism, but ultimately endorses the product. # Brand positioning Lumin is presented as a brand offering innovative skincare solutions, specifically targeting concerns like eye bags and dark circles. The brand aims to position itself as a provider of effective, technology-driven products that deliver visible results. The ad implies that Lumin challenges the norm of ineffective skincare products often seen online, offering a solution that actually works. The brand positioning is functional, focusing on the performance and effectiveness of its products. # Product The Lumin LED Eye Mask is a device designed to reduce eye bags, dark circles, and wrinkles using light technology. It features multiple wavelengths of light (amber, red, deep red, and infrared) that target different layers of the skin. The mask is for individuals who want to improve the appearance of their under-eye area and look more awake. The ad highlights the mask's ability to eliminate the need for concealer and provide visible results. The USP is its use of light tech to target different depths of the skin, addressing the root causes of eye bags and dark circles. The mask is presented as a solution for those who are skeptical of online skincare products but are looking for something that actually works. # Visual style The ad has a UGC feel, with a casual and authentic presentation. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is a hybrid of UGC and polished commercial elements, supporting the intended tone of authenticity and relatability. The visual motifs include close-ups of the product and the creator's face, emphasizing the product's effectiveness and the creator's personal experience. # Hooks Spoken: 00:00–00:02: This is Day 1 of trying Lumin Eye Mask. Text overlay: 00:00–00:34: Living Proof: This Eye Mask Reverses Eye Bags Instantly / 00:00–00:02: This is Day 1 of trying Lumin Eye Mask. Visual: 00:00–00:02: A woman with dark hair and fair skin looks directly at the camera. She is wearing a black shirt. The background is a plain, light-colored wall. The camera is stationary and selfie-style, providing a close-up view of her face. The lighting is natural, highlighting her skin texture and shadows under her eyes. # Funnel stage Consideration # Pain points The central frustration is having persistent eye bags and dark circles that make one look tired all the time, requiring daily use of concealer to appear awake. "I used to have these horrible eye bags. I literally looked tired all the time. I had to put concealer on every single day just to look awake." # Value propositions - Effective skincare solution for eye bags and dark circles - Technology-driven product that delivers visible results - Eliminates the need for concealer # Benefits - Reverses eye bags - Reduces dark circles - Reduces wrinkles - Makes you look more awake - Eliminates the need for concealer # Features - LED Eye Mask - Light tech that targets different depths of your skin - Multiple wavelengths of light (amber, red, deep red, and infrared) # Call to action Try it today and see the difference for yourself. # Social proof - "But then I tried the Luminator and honestly, everything changed." – Female 1 (Customer) - "I don't even know what it's called but it actually works!" – Female 1 (Customer) - "This thing actually works!" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their personal experience and results with the product. # Storyline - 00:00–00:02 The video opens with the creator showing her face and stating that it is day one of trying the Lumin Eye Mask. - 00:02–00:10 She then shows her face after using the Luminator, emphasizing that she used to have horrible eye bags and always looked tired. - 00:10–00:16 She explains that she had to use concealer every day to look awake, but after trying the Luminator, everything changed. - 00:16–00:22 The creator highlights that the device uses light tech to target different depths of the skin, although she doesn't know what it's called, but it works. - 00:22–00:29 She admits she initially thought it was another viral scam, like those products that look amazing online but do nothing in real life. - 00:29–00:34 She emphasizes that she was wrong and that the product actually works, encouraging viewers to try it and see the difference for themselves.

# Ad summary In a short video, a man recommends Lumin skincare to other men in their 30s who may be struggling with under-eye bags and other signs of aging. He demonstrates how easy the products are to use and explains how a free trial-sized bundle can be sent to your door after taking a quiz. # Brand positioning Lumin is presented as a straightforward, no-nonsense skincare option tailored specifically for men. The brand aims to occupy a space where skincare is approachable and easy to integrate into a man's routine without being fussy or time-consuming. It aligns with values of self-care and looking presentable without adhering to overly complex beauty standards or gendered expectations. The brand pushes against the idea that skincare is only for women, positioning itself as a simple, effective solution for men who want to address common skin concerns like under-eye bags. Its positioning is both functional (addressing issues like puffiness and dark circles) and aspirational (making men look awake and refreshed). # Product The featured products are a range of Lumin skincare products designed for men. These include: Charcoal Face Wash, which comes in a dark gray tube and is described as keeping skin 'fresh and clean'; Daily Face Moisturizer, which comes in a white and yellow box and is also intended to keep skin 'fresh and clean'; and Instant Dark Circle Corrector, which comes in a small black jar and 'literally de-puffs' eyes and makes the user 'look awake in seconds.' The products are easy to use and provide quick, visible results. The ad states that the whole skincare routine is available 'for free' via a free trial-sized bundle, addressing purchase barriers by allowing potential customers to try the products risk-free. Users can take a quick quiz on the website so Lumin can match you with the right products for your skin. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and minimal editing. The transitions are simple cuts. The production quality is a hybrid of a polished commercial and a user-generated video, lending authenticity while maintaining a clean, professional look. The pacing is consistent, with cuts timed to coincide with the speaker’s key points. # Hooks Spoken: 00:00–00:03 This is my zero dollar skincare routine as a man over 30. Text overlay: 00:00–00:03 This is my $0 skincare routine as a man over 30 Visual: 00:00–00:03 The shot begins with a view of a bathroom sink, complete with modern-looking decor. A man with blond hair walks into the frame and approaches the mirror. He is wearing a green t-shirt. Text overlay reads, 'This is my $0 skincare routine as a man over 30'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging, specifically the appearance of under-eye bags and fine lines, which can make men look tired. 'I didn't realize how important eye creams were until I hit my 30s and those under-eye bags and fine lines started getting worse.' # Value propositions - Full skincare routine for FREE - Free trial-size bundle shipped to your door # Benefits - Keeps my skin fresh and clean - Literally de-puffs my eyes - Makes me look awake in seconds # Features - Charcoal Face Wash - Daily Face Moisturizer - Instant Dark Circle Corrector # Call to action Just take a quick quiz on their site # Social proof - A couple of friends recommended Lumin - Even my wife noticed right away! # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses and recommends the product. # Storyline - 00:00–00:03 The man introduces the video by saying that he will be showing his $0 skincare routine, presenting the video as accessible and cost-effective. He identifies his customer segment as 'a man over 30'. - 00:03–00:11 00:03–00:11 The man describes how he did not realize how important eye creams were until he hit his 30s, and how his under-eye bags and fine lines started getting worse. This sets up the problem that the product will solve. - 00:11–00:15 00:11–00:15 He notes that friends recommended Lumin, so he tried it, conveying a sense of trust and social proof. - 00:15–00:25 00:15–00:25 The man explains the products that he uses: face wash, moisturizer, and the instant dark circle corrector. He describes the benefits of each product. - 00:25–00:27 00:25–00:27 He states that even his wife noticed the difference after he started using the products, further emphasizing the product's effectiveness and providing social validation. - 00:27–00:36 00:27–00:36 The man emphasizes the opportunity to get the full skincare routine for free, making it an attractive offer for viewers. He then shows the website where viewers can take a quick quiz on their site and get matched with the right products for their skin, as well as a drawer full of trial-sized Lumin products. - 00:36–00:41 00:36–00:41 The man encourages viewers to try the product by saying, 'If you're a guy in your 30s dealing with tired-looking eyes, Lumin is a no-brainer.' - 00:41–00:45 00:41–00:45 A final shot shows the Lumin products with on-screen text: 'Try the Trial-Sized Products FOR FREE'

# Ad summary A man shares his experience using Lumin skincare products. He says he took a quiz and received a free personalized skincare bundle. He says his under-eye bags disappeared and his skin is brighter, smoother, and more awake. He encourages viewers to take Lumin's quiz and get their free bundle. # Brand positioning Lumin is presented as a skincare brand designed specifically for men. The brand aims to occupy a space in the consumer's mind as a solution for men who want to improve their skin without the hassle of navigating products designed for women. The brand aligns with a lifestyle of self-improvement and confidence. Lumin pushes against the norm of skincare being primarily marketed to women, offering a functional solution tailored to men's needs. The brand emphasizes simplicity and effectiveness, positioning itself as a straightforward solution for men's skincare concerns. # Product Lumin offers skincare products designed for men. The ad features a range of products, including Daily Face Moisturizer, Dark Circle Defense Balm, Charcoal Face Wash, and Instant Dark Circle Corrector. These products are designed to address common skincare concerns such as dark circles, tired skin, and dullness. The products are presented as part of a personalized skincare bundle that is sent to the customer after they take a quick quiz on the Lumin website. The ad highlights the USP of Lumin as skincare that is specifically designed for men, offering a simple and effective solution. The use occasion is daily skincare routine, addressing the purchase barrier of complicated or ineffective skincare regimens. The ad tells the viewer that Lumin products are worth trying because they deliver visible results, such as reduced under-eye bags and brighter, smoother skin. # Visual style The ad has a polished UGC feel, with a mix of selfie-style shots and product demos. The production quality is high, with bright and even lighting. The editing style is quick cuts, with a consistent pacing of around 20 cuts per minute. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Stop letting tired skin ruin your first impression. Text overlay: 00:00–00:02 Stop letting tired skin ruin your first impression Visual: 00:00–00:01 A woman's hands hold a cracked iPhone displaying a shirtless man with curly hair and a goatee, making a peace sign. The background is blurred, suggesting an outdoor setting. The lighting is natural. / 00:01–00:02 A man with curly hair and a goatee wears a white t-shirt with blue lettering. He is indoors, with a plant and a black table visible in the foreground. The camera is close to his face, creating a sense of intimacy. The lighting is natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having tired skin that ruins first impressions. This is signaled by the opening text overlay: "Stop letting tired skin ruin your first impression." # Value propositions - Skincare designed for men - Free personalized skincare bundle - Visible results - Easy and convenient skincare routine # Benefits - Reduces under-eye bags - Brighter skin - Smoother skin - More awake skin - Simple and effective skincare routine # Features - Daily Face Moisturizer - Dark Circle Defense Balm - Charcoal Face Wash - Instant Dark Circle Corrector - Personalized skincare bundle # Call to action Take Lumin's quiz, get your free bundle # Social proof - "I've been trying to get my skin right like these influencers, I finally found what they're not telling you" – Male 1 (Customer) - "My under eye bags disappeared" – Male 1 (Customer) - "My skin's brighter, smoother, and way more awake" – Male 1 (Customer) - "I've tried so many random products before, but this is the first thing that actually delivered" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a text overlay asking viewers to stop letting tired skin ruin their first impression. This is intended to grab the viewer's attention by highlighting a common insecurity. The perspective is from the brand, directly addressing the viewer's potential problem. The tone is urgent and direct. - 00:02–00:06 00:02–00:06 A man says he's been trying to get his skin right like influencers, but he's finally found what they're not telling you. This is intended to build curiosity and intrigue by suggesting a hidden secret. The perspective is from a customer, sharing his personal experience. The tone is casual and relatable. - 00:06–00:09 00:06–00:09 The man reveals that the secret is a brand called Lumin, which makes skincare actually designed for guys. This is intended to introduce the brand as a solution to the problem of tired skin. The perspective is from a customer, endorsing the brand. The tone is enthusiastic and informative. - 00:09–00:13 00:09–00:13 The man says he took a quick quiz and they sent him a free personalized skincare bundle straight to his door. This is intended to highlight the ease and convenience of the product. The perspective is from a customer, sharing his personal experience. The tone is casual and relatable. - 00:14–00:17 00:14–00:17 The man says that his under-eye bags disappeared, and his skin is brighter, smoother, and more awake. This is intended to showcase the positive results of using the product. The perspective is from a customer, sharing his personal experience. The tone is enthusiastic and genuine. - 00:17–00:21 00:17–00:21 The man says he's tried so many random products before, but this is the first thing that actually delivered. This is intended to build trust and credibility by highlighting the product's effectiveness. The perspective is from a customer, sharing his personal experience. The tone is sincere and relatable. - 00:22–00:27 00:22–00:27 The man says the best part is that you can try it for free, encouraging viewers to take Lumin's quiz and get their free bundle, and watch yourself glow up instantly. This is intended to create a sense of urgency and excitement. The perspective is from a customer, encouraging viewers to take action. The tone is enthusiastic and persuasive. - 00:27–00:30 00:27–00:30 The ad ends with a product shot and a call to action to try the trial-sized products for free. This is intended to reinforce the brand and product offering. The perspective is from the brand, directly addressing the viewer. The tone is direct and persuasive.

# Ad summary This ad features Lumin's Charcoal Face Wash and promotes a free trial. The ad uses a minimalist aesthetic with a focus on the product itself. # Brand positioning Lumin is presented as a provider of skincare solutions specifically for men. The brand positions itself as offering 'brilliant men's skincare solutions,' suggesting a focus on effective and intelligent skincare. The brand's minimalist aesthetic and product-focused imagery imply a no-nonsense approach, prioritizing function and results over flashy marketing or overly complex routines. This positions Lumin as a brand that understands men's skincare needs and offers straightforward, effective solutions. # Product The product featured is Lumin's Charcoal Face Wash, designed for daily detox. It is packaged in a matte black tube with white text. The product aims to provide a deep cleanse and remove impurities from the skin. The packaging indicates a volume of 3.38 US fl. oz. / 100 mLe. The ad highlights a 'Free Trial' offer, addressing a potential purchase barrier by allowing customers to try the product before committing to a full purchase. # Visual style The ad features a minimalist and clean visual style. The product is placed on a textured gray surface, with soft lighting creating subtle shadows. The color palette is primarily black, white, and gray, with a pop of yellow to highlight the 'Free Trial' offer. The overall aesthetic is modern and understated, emphasizing the product's simplicity and functionality. # Hooks Headline: Free Trial # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of uncertainty or hesitation when trying new skincare products by offering a 'Free Trial'. # Value propositions - The 'Free Trial' offer provides value by allowing customers to experience the product's benefits before committing to a purchase. # Benefits - Daily Detox # Features - Charcoal Face Wash - Daily Detox # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and promoting a free trial. # Storyline - The ad begins with a clear visual of the Lumin Charcoal Face Wash, immediately introducing the product to the viewer. The intention is to capture attention and establish the subject of the ad from the brand's perspective. - Next, the ad highlights the 'Free Trial' offer, incentivizing potential customers to try the product. This is presented from the brand's perspective, aiming to reduce purchase hesitation and encourage engagement.

# Ad summary This ad promotes Lumin's Charcoal Face Wash, highlighting its detoxifying properties and offering a free trial. # Brand positioning Lumin is presented as a modern skincare brand focused on providing effective solutions for men's skincare needs. The brand emphasizes simplicity and performance, offering products like the Charcoal Face Wash for daily detox. The brand aims to occupy a space in the consumer's mind as a go-to for straightforward, effective skincare routines, aligning with a lifestyle that values self-care without unnecessary complexity. Lumin pushes against the norm of overly complicated skincare routines, offering a functional approach to men's grooming. # Product The product featured is Lumin's Charcoal Face Wash, designed for daily detox. It comes in a black squeeze tube with (on-package label text) "LUMIN" and (on-package label text) "Charcoal Face Wash Daily Detox". The face wash is formulated with charcoal to help detoxify the skin. The ad highlights the product's ability to provide a daily detox, suggesting it is suitable for regular use. A free trial is offered, addressing the purchase barrier of initial skepticism or uncertainty about the product's effectiveness. # Visual style The ad features a clean, minimalist visual style with a flatlay arrangement. The production quality is high, with studio-style lighting and sharp focus. The visual motifs include geometric shapes (circles) and contrasting colors (black, yellow, and white). The image treatment includes background removal and color grading to enhance the product's appearance. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design aesthetic. # Hooks Headline: The Power of Charcoal # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing to detoxify the skin daily. # Value propositions - The power of charcoal for daily detox # Benefits - Daily Detox # Features - Charcoal # Call to action None used. # Point of view - Brand: The entire image presents the product and its benefits from the brand's perspective, showcasing the product's features and offering a free trial. # Storyline - The ad opens with the headline "The Power of Charcoal", immediately highlighting the key ingredient and its benefits. The brand is telling the audience about the core ingredient of the product and its potential benefits. - The ad then showcases the Lumin Charcoal Face Wash tube, visually presenting the product. The brand is showing the product and its packaging. - The ad includes a "Free Trial" badge, incentivizing potential customers to try the product. The brand is offering a risk-free opportunity to experience the product.

# Ad summary This ad features a man and woman who appear to be married demonstrating the Lumina LED Eye Mask. The man and woman are in a split screen and appear to be talking to each other. The woman asks what the man gave her husband because he hasn't looked so fresh in years. The man explains that it is the Lumin LED Eye Mask, and it uses 80 precision LEDs with amber, red, deep red, and infrared light to reduce puffiness, brighten dark circles, and boost collagen for firmer younger looking skin. The woman is then shown using the eye mask and says her husband is never getting it back because it is hers now. # Brand positioning Lumin is presented as a results-oriented brand offering scientifically backed skincare solutions for men. The brand aims to occupy the space of effective, accessible skincare that delivers visible results without unnecessary complexity. Lumin aligns with values of self-improvement and confidence, promoting a lifestyle where men prioritize their appearance. The brand pushes against the norm that skincare is primarily for women, and targets men who are interested in taking better care of their skin, in a way that seems practical and results-focused. The brand's positioning is functional, focusing on the performance and simplicity of its products to fit seamlessly into a modern man's routine. # Product The Lumin LED Eye Mask is a device designed to rejuvenate the skin around the eyes. It utilizes 80 precision LEDs that emit amber, red, deep red, and infrared light. These different light wavelengths work together to reduce puffiness, brighten dark circles, and boost collagen production. This results in firmer, younger-looking skin. The eye mask is for anyone who wants to improve the appearance of their eyes and reduce visible signs of aging. The ad suggests that most people will see noticeably fresher eyes in just 21 days. The use occasion is during relaxation time at home, such as laying in bed or using the bathroom mirror. A purchase barrier the ad is addressing is skepticism about skincare, which it combats by highlighting the scientific LED technology. # Visual style The ad has a UGC feel with casual, selfie-style shots and natural lighting. The editing style is quick cuts, transitioning between speakers and product shots, creating a conversational rhythm. The production quality is a hybrid between polished commercial and user-generated content. The pacing is medium, with cuts timed to dialogue and visual cues, maintaining engagement. # Hooks Spoken: 00:00–00:01 Female 1: What the hell did you give my husband? Text overlay: 00:00–00:01 👩: What the hell did you give my husband? (comment bubble) Visual: 00:00–00:01 A split screen displays two halves of a person's face. On the left, a man with a light complexion and red skin under his eyes touches his face with his left hand. He is wearing a light gray crewneck shirt. On the right is the other half of the same man's face, with less redness under his eyes. He is wearing a black shirt and looking directly at the camera. The background on both sides is white. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Puffy eye bags and dark circles can make someone look tired and older than they are. As the woman in the ad asks, "What the hell did you give my husband?" it is clear that this product is making a difference. # Value propositions - 80 precision LEDs with amber, red, deep red, and infrared light to reduce puffiness, brighten dark circles, and boost collagen for firmer younger-looking skin - Most people see noticeably fresher eyes in just 21 days. # Benefits - Reduce puffiness - Brighten dark circles - Boost collagen for firmer younger-looking skin - Noticeably fresher eyes in just 21 days # Features - Uses 80 precision LEDs - Amber, red, deep red, and infrared light # Call to action None used. # Social proof - His puffy eye bags are almost gone, he hasn't looked this fresh in years! - Female 1 (Customer) # Point of view - Customer 40% – This POV is communicated through the wife's dialogue, inquiring about the product and eventually claiming it for herself. - Brand 60% – This POV is communicated through the male speaker, who explains the product's features and benefits, using official brand language. # Storyline - 00:00–00:01 00:00–00:01 A split-screen shot features a man and woman. The woman looks directly at the camera, questioning "What the hell did you give my husband?" - 00:01–00:02 00:01–00:02 In response to the question, the man holds up the product box, revealing it is the Lumin LED Eye Mask and asks, "Why? What happened?" This presents the product as a solution to a problem that is about to be revealed. - 00:04–00:07 00:04–00:07 The woman looks at the camera and reports, "His puffy eye bags are almost gone, he hasn't looked this fresh in years!" This conveys the benefit of using the eye mask through the woman's impressed observation of her husband's improved appearance, establishing her as the consumer viewpoint. - 00:08–00:10 00:08–00:10 The man explains, "That's because it uses 80 precision LEDs" transitioning into more of the brand's viewpoint and promoting the features of the product. - 00:10–00:14 00:10–00:14 The man goes on to say that the product uses amber, red, deep red, and infrared light to reduce puffiness and brighten dark circles. The colors are highlighted in the LEDs. The intention is to highlight key product features. - 00:14–00:18 00:14–00:18 The man states that the eye mask also boosts collagen for firmer younger-looking skin. The intention is to promote all the benefits of the eye mask. - 00:18–00:20 00:18–00:20 The woman asks, "So it's basically a time machine for your face?" questioning the benefits of the eye mask. - 00:21–00:23 00:21–00:23 The man responds, "Yep, most people see noticeably fresher eyes in just 21 days." which reinforces the efficacy of the eye mask. - 00:24–00:26 00:24–00:26 The woman states, "He's never getting that back. It's mine now!" which emphasizes that the product is effective and desirable. The consumer viewpoint is highlighted.

# Ad summary This ad features Lumin's Charcoal Face Wash, highlighting its daily detox benefits and offering a free trial to encourage new users to try the product. # Brand positioning Lumin is presented as a brand specializing in men's skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of effective and specialized skincare products designed specifically for men. The brand aligns with a lifestyle of self-care and grooming, promoting the idea that men should take care of their skin. The brand positioning is functional, focusing on providing solutions for men's skincare needs. # Product The product featured is Lumin's Charcoal Face Wash, designed for daily detox. It is a face wash that utilizes charcoal to cleanse and detoxify the skin. The product is for men who are looking to improve their skincare routine and maintain healthy skin. The ad highlights the product's ability to provide a daily detox. The packaging indicates a size of 3.38 US fl. oz./100 mL. The ad encourages viewers to try the product by offering a free trial, addressing the purchase barrier of uncertainty about the product's effectiveness. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot, with a focus on showcasing the product in a straightforward manner. The image treatment includes soft lighting and subtle shadows to highlight the product's texture and shape. The typography is clean and legible, contributing to the overall modern aesthetic. The style aims for a high-design look that is scannable in-feed. # Hooks Headline: FREE TRIAL! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about whether a new skincare product will be effective for the user's skin. The 'FREE TRIAL!' badge directly addresses this concern by allowing potential customers to try the product before committing to a purchase. # Value propositions - Try the Charcoal Face Wash with a FREE TRIAL! # Benefits - Daily detox # Features - Charcoal Face Wash - Daily Detox # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits while encouraging a free trial. # Storyline - The ad begins by showcasing the Lumin Charcoal Face Wash, immediately drawing attention to the product being advertised. This is from the brand's perspective, aiming to introduce the product to the audience. - The ad highlights the key benefit of the face wash, which is its daily detox capability. This is from the brand's perspective, emphasizing the product's functionality and value. - The ad includes a 'FREE TRIAL!' badge, incentivizing potential customers to try the product. This is from the brand's perspective, aiming to lower the barrier to entry and encourage trial.

# Ad summary This ad showcases Lumin's 3-step under-eye routine, targeting men who want to move from "Tired Dad Mode" to a "Locked-In Routine." The ad features a flatlay display of the three products, along with a bright yellow circle that calls out a free trial offer. # Brand positioning Lumin is presented as a practical and effective skincare solution specifically designed for men. The brand emphasizes a straightforward approach to skincare, cutting through the clutter with targeted routines and functional products. By addressing specific concerns like undereye bags and dark circles, Lumin positions itself as a reliable choice for men seeking simple yet effective skincare solutions without unnecessary fuss or complexity. # Product The ad features Lumin's 3-step under-eye bag routine. The first product is the Dragon's Blood Eye Gel + LED Booster, presented in a red and clear applicator tube with a rollerball top. The second is the Dark Circle Defense Balm, in a black jar. The third is the Instant Dark Circle Corrector, also in a black jar. Each product is designed to work together to combat dark circles and under-eye bags. # Visual style The ad features a clean, minimalist visual style with a flatlay product arrangement. The production quality is high, with studio-style lighting and a neutral background. The typography is modern and legible, and the color palette is simple, focusing on black, white, red, and yellow against the gray background. This visual style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Tired Dad Mode Off. Locked-In Routine On. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of looking tired and having under-eye bags, suggesting that viewers are looking for an easy solution to this common issue. This is encapsulated in the phrase "Tired Dad Mode." # Value propositions - Move from Tired Dad Mode to Locked-In Routine with a simple 3-step solution - Get a free trial # Benefits - Locked-In Routine # Features - 3-step under-eye bag routine # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, showing product features, benefits, and a call to action. # Storyline - The ad opens by calling out a common problem many men face: "Tired Dad Mode." This messaging is intended to grab the attention of those who feel fatigued and want a change. This is conveyed from the brand's perspective, setting up the initial problem that the product aims to solve. - The scene transitions to offer a solution, showcasing Lumin's "Locked-In Routine On." This message is intended to convey that Lumin provides an easy-to-follow skincare regimen to combat the issues raised in the previous scene. This part is told from the brand’s perspective, introducing the product as a way to improve one's routine. - The ad then specifies that the solution is a "3-step under-eye bag routine," clarifying the specific problem the product addresses. This is also presented from the brand's perspective, providing detail on the core benefit of the featured products. - Finally, the ad includes a bright yellow "FREE TRIAL!" badge in the bottom right corner, sweetening the deal and reducing risk for the customer. This is from the brand's perspective, aiming to convert viewers into customers by providing a no-cost entry point.

# Ad summary A man shares how he started using Lumin skincare products after a friend recommended them. He says he took an online quiz and received a free personalized trial kit with a face wash, moisturizer, and instant dark circle corrector. He says that having a skincare routine has been a game-changer and has made him more confident. # Brand positioning Lumin is presented as a men's skincare brand that offers simple solutions that work. The brand aims to occupy a space in the consumer's mind as a low-effort, no-risk option for men who want to look good. The brand aligns with a lifestyle of convenience and confidence, pushing against the norm that skincare is complicated or only for women. The brand positioning is functional, focusing on simplicity and effectiveness. # Product Lumin offers a range of skincare products for men, including a Charcoal Face Wash Daily Detox, Daily Face Moisturizer, and Instant Dark Circle Corrector. The products are designed to be easy to use and provide visible results with zero hassle. The products are for men who want to look good and feel confident without spending a lot of time or effort on skincare. The ad addresses the purchase barrier of complexity by offering a free personalized trial kit after taking an online quiz. The ad highlights the products' ability to improve skin appearance and boost confidence. # Visual style The ad has a UGC feel with a mix of close-up shots and product shots. The editing style is quick cuts, with a consistent pace throughout the ad. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of relatability and authenticity. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 I didn't expect my date to notice this. Text overlay: 00:00–00:01 I didn't expect my date to notice THIS Visual: 00:00–00:01 The shot is from a low angle, looking up at a man sitting at a table outside. He is wearing a white t-shirt with blue writing and a silver chain. He has dark curly hair, a mustache, and a nose ring. He is holding a glass of water and looking surprised. In the background, there is a blurred view of a building and some greenery. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may feel self-conscious about their skin and want to improve their appearance, but they may be intimidated by complicated skincare routines or products. # Value propositions - Free personalized trial kit - Made for guys - Simple solutions that work # Benefits - Look good with zero hassle - Super low effort - No risk at all # Features - Charcoal Face Wash Daily Detox - Daily Face Moisturizer - Instant Dark Circle Corrector # Call to action Try Lumin # Social proof - "A friend told me about Lumin" – Male 1 (Customer) - "Having a skincare routine has been a total game-changer" – Male 1 (Customer) - "It's my daily ritual and it's made me way more confident" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a male customer sharing his experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a shot of the man's phone screen, showing a photo of himself. He is sitting at a table on a date. He expresses surprise that his date noticed something about him. - 00:01–00:05 00:01–00:05 The man is in his bathroom, shirtless, looking at himself in the mirror. He says he didn't realize how much better he could feel until he started taking care of his skin. This is conveyed from the man's perspective, with a casual and relatable tone. - 00:05–00:08 00:05–00:08 The man is holding a bottle of Lumin Dark Circle Defense Balm. He says that having a skincare routine has been a total game-changer. This is conveyed from the man's perspective, with an enthusiastic and genuine tone. - 00:08–00:11 00:08–00:11 The man is drying his face with a towel and smiling. He says it's his daily ritual and it's made him way more confident. This is conveyed from the man's perspective, with a happy and confident tone. - 00:11–00:16 00:11–00:16 The man is opening a Lumin package. He says that all he did was simple: a friend told him about Lumin, he took their online quiz, and got a free personalized trial kit. This is conveyed from the man's perspective, with a casual and informative tone. - 00:16–00:20 00:16–00:20 The man is holding up a Lumin Charcoal Face Wash, Daily Face Moisturizer, and Instant Dark Circle Corrector. He says they sent him a face wash, moisturizer, and instant dark circle corrector. This is conveyed from the man's perspective, with a matter-of-fact tone. - 00:20–00:23 00:20–00:23 The man is looking at the camera and smiling. He says he needed to look good with zero hassle. This is conveyed from the man's perspective, with a satisfied and confident tone. - 00:23–00:24 00:23–00:24 The man is looking at the camera and smiling. He says if you want the same results, try Lumin. This is conveyed from the man's perspective, with a friendly and encouraging tone. - 00:24–00:28 00:24–00:28 The man is showing a variety of Lumin products. He says it's made for guys, super low effort, and no risk at all. This is conveyed from the man's perspective, with a casual and reassuring tone. - 00:28–00:30 00:28–00:30 The video shows a product shot of Lumin products with text overlay. The text says, "Try the Trial-Sized Products FOR FREE". This is conveyed from the brand's perspective, with a promotional tone.

# Ad summary This ad showcases Lumins Dark Circle Corrector. A man makes a joke about guys getting rid of eyebags for free in 2026. He then states he can show how he did it and displays the Lumins Dark Circle Corrector which he applies to his face. He highlights that it's an instant color correcting product that quickly fixes dark and puffy under-eyes. The ad then encourages the viewer to take a quiz on their website and in return they will send you a personalized skincare bundle for free. # Brand positioning Lumin is presented as a brand that provides simple skincare solutions for men, focusing on effectiveness and convenience. The brand's products, such as the Instant Dark Circle Corrector, are positioned as quick fixes for common skincare concerns like dark and puffy under-eyes. Lumin pushes against the norm of lengthy or complicated skincare routines, instead emphasizing simplicity and immediate results. The brand promotes a functional approach to men's skincare, focusing on providing straightforward solutions that are suitable for all skin types. # Product The Lumin Instant Dark Circle Corrector is a cream designed to instantly correct color and provide a quick fix for dark and puffy under-eyes. The product, presented in a 0.67 fl. oz. (20 mL) container, is formulated for men and suitable for all skin types. The ad highlights that it is an instant color-correcting cream. The product aims to address the pain point of time-consuming skincare routines by offering a fast and effective solution. It promises to have users looking well-rested in seconds. The product is offered as part of a trial-sized set available for free after taking a quiz on the Lumin website, addressing potential purchase barriers by allowing customers to try the product risk-free. # Visual style The ad has a hybrid aesthetic, blending elements of UGC with polished commercial production quality. The editing style includes quick cuts and static shots, maintaining a moderate pacing of around 20 cuts per minute, which shifts to align with music beats and voiceover lines. There's a blend of casual, selfie-style shots with more professionally lit product displays, creating a relatable yet refined feel. # Hooks Spoken: PSA: Guys can get rid of eye bags / for free in 2026. Text overlay: PSA: Guys can get rid of eye bags / for free in 2026 Visual: 00:00–00:03: A medium shot of a man with curly brown hair and a gray beanie, wearing a maroon Gryffindor t-shirt, sitting on an escalator in a busy mall. People are walking around and going up escalators in the background. The shot is stationary and slightly shaky. A text overlay reads, “PSA: Guys can get rid of eye bags for free in 2026”. White arrows with black outlines point to under the man's eyes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming and ineffective skincare routines. Visuals of glittery eye masks and facial rollers are shown to imply that these remedies either took too much time to apply or too much time to show results. # Value propositions - The instant, color-correcting feature provides a quick fix, saving time and effort. - Suitable for all skin types makes it accessible and inclusive. - The trial-sized set for free allows users to try before committing to a purchase. # Benefits - Looking well rested in seconds # Features - Instant, color correcting - Quick fix for dark and puffy under-eyes - Suitable for all skin types # Call to action Try it out today. # Social proof - One customer said, "Love it. Bought for my boyfriend and he says that his skin is smoother and feels cleaner and there is a noticeable difference in the scarring on skin that..." - Another customer said, "Great Moisturizer. I love Lumin's skin products. The moisturizer has been part of my routine for a long time now and works really well for my skin..." - Another customer said, "Skeptic now convinced. I did the trial and was quite skeptical at first, but quickly started to love the products. The scent of the products along with how they feel on my skin..." # Point of view - Customer 75% – Most of the video is told from the perspective of a real user of the product who is demonstrating the product and providing their experience. - Brand 25% – The latter part of the video shows a laptop screen displaying the website for a quiz that will give users a personalized bundle. # Storyline - 00:00–00:03 The ad opens with a humorous statement about getting rid of eye bags for free in 2026, spoken by a man on an escalator, designed to grab attention with a playful, unexpected premise and set a casual tone. - 00:03–00:06 00:03–00:06: The man transitions to showcasing the Lumin product, promising to show how he changed his eye bags, conveying a personal perspective and building trust by demonstrating his own experience. - 00:06–00:12 00:06–00:12: The ad displays close-ups of the man's eye, contrasting alternative solutions with the Lumin product, creating a problem/solution narrative that highlights the product's convenience. - 00:12–00:23 00:12–00:23: The man holds the Lumin product and applies it to his face, demonstrating the application process and emphasizing its instant results. The tone is informative and focuses on the product's functional benefits. - 00:23–00:33 00:23–00:33: The ad shifts to showcasing a trial-sized set and explaining how to get it by taking a quiz on the Lumin website. The perspective changes to that of the brand, offering a free personalized skincare bundle as an incentive to engage. - 00:33–00:38 00:33–00:38: The ad displays on-screen reviews and ends with a direct call to action to try the product today, reinforcing social proof and creating a sense of urgency. - 00:38–00:41 The ad ends with the Lumin product and encourages viewers to try the trial-sized products for free.

# Ad summary This ad for Lumin Skincare uses a before and after comparison of a burger to promote the brand's free trial offer. # Brand positioning The ad positions Lumin Skincare as a provider of skincare solutions, offering a free trial to attract new customers. By associating the 'after' effect on a greasy burger with their free skincare trial, the ad implies Lumin offers an easy way to clean up your skin. # Product The ad promotes a free trial from Lumin Skincare. The copy indicates that the viewer can 'Get a free Lumin Skincare trial today'. The product is positioned as a solution for improving skin appearance, though no specific product benefits are explicitly listed. # Visual style The ad features a simple, clean aesthetic with a white background. The burgers are the main focus, with clear lighting and minimal retouching. The text is bold and easy to read. Overall, the style is straightforward and aims to be easily scannable. # Hooks Headline: Get a free Lumin Skincare trial today # Funnel stage Top of funnel (Awareness) # Pain points The ad implies skin problems, likening skin to a messy, greasy burger, symbolizing uncleanliness and undesirability. # Value propositions - Free trial of Lumin Skincare # Benefits - None used. # Features - Free trial # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, presenting Lumin Skincare's free trial offer as the solution. # Storyline - The ad opens by asking the viewer to consider the difference between a greasy, messy burger and one that is clean and presentable. It intends to illustrate that the same approach can be taken with skincare, from the perspective of the brand. - The ad then presents the free trial offer as the simple solution that transforms your look. It intends to highlight the convenience and transformative potential of Lumin skincare from the brand's perspective.

# Ad summary This ad features a man promoting Lumin skincare products. He shares his experience using the brand's skincare products, highlighting their effectiveness in addressing his skin concerns. He encourages viewers to take Lumin's quiz for a free personalized skincare bundle. # Brand positioning Lumin is presented as a skincare brand specifically designed for men, offering personalized solutions to address their unique skin concerns. The brand aims to occupy a space in the consumer's mind as a provider of effective and tailored skincare solutions for men, distinguishing itself from generic skincare brands. Lumin aligns with a lifestyle of self-care and grooming, promoting the idea that men should prioritize their skin health. The brand pushes against the norm of generic skincare products by offering personalized solutions tailored to individual skin types and concerns. Lumin's positioning is both functional, as it provides effective skincare solutions, and emotional, as it promotes confidence and self-care. # Product Lumin offers a range of skincare products designed specifically for men, including the Dark Circle Defense Balm, Daily Face Moisturizer, Charcoal Face Wash, and Instant Dark Circle Corrector. These products are formulated to address common skin concerns such as dark circles, dryness, and dullness. The products are designed to be personalized to individual skin types and concerns, with a quiz available to help customers find the right products for their needs. The USPs of Lumin products include their effectiveness in addressing specific skin concerns, their personalized approach to skincare, and their convenience, with products delivered directly to the customer's door. The ad shows the products being used as part of a daily skincare routine, with the man applying the Dark Circle Defense Balm under his eyes. The ad addresses the purchase barrier of uncertainty by offering a free trial of personalized skincare bundles, allowing customers to try the products before committing to a purchase. The ad tells the viewer that Lumin products are worth trying because they are effective, personalized, and convenient, offering a solution to common skin concerns. # Visual style The ad has a polished and modern aesthetic, with clean lines and bright lighting. The editing style is quick cuts, with a fast-paced rhythm that keeps the viewer engaged. The production quality is high, with professional-looking shots and smooth transitions. The pacing is consistent throughout the ad, with a BPM of around 120. The cuts, text, and product actions are timed to the music beats and voiceover lines, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:00–00:02 How guys make their under eye-bags disappear for free? Text overlay: 00:00–00:03 How guys make their under eye-bags disappear for FREE Visual: 00:00–00:02 The shot is a close-up of a man's face as he speaks directly to the camera in a bathroom setting. The background is a white wall with a mirror and a sink. The man is shirtless and wearing multiple necklaces and earrings. He is holding a red phone in his hand, recording himself. White arrows point to his under-eye bags. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having under-eye bags and wanting to improve one's skin. The man in the ad states, "How guys make their under eye-bags disappear for free?" # Value propositions - Free personalized skincare bundle - Skincare designed for guys # Benefits - Under eye-bags disappear - Skin's brighter - Skin's smoother - Way more awake # Features - Skincare designed for guys - Personalized skincare bundle # Call to action Take Lumin's quiz, get your free bundle # Social proof - "I've been trying to get my skin right like these influencers, and I finally found what they're not telling you" – Male 1 (Customer) - "My under eye-bags disappeared. My skin's brighter, smoother, and way more awake" – Male 1 (Customer) - "I've tried so many random products before, but this is the first thing that actually delivered" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man asking how guys make their under-eye bags disappear for free. The message is intended to grab the viewer's attention by promising a solution to a common skin concern. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is lighthearted and engaging, setting the stage for the rest of the ad. - 00:02–00:06 00:02–00:06 The man states that he has been trying to get his skin right like influencers. The message is intended to establish relatability by acknowledging the desire for good skin. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is conversational and relatable, making the viewer feel like they are part of a conversation. - 00:06–00:10 00:06–00:10 The man reveals that he has finally found what influencers are not telling you, which is a brand called Lumin. The message is intended to create intrigue and excitement by suggesting a hidden secret. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and engaging, making the viewer curious to learn more. - 00:10–00:13 00:10–00:13 The man explains that Lumin makes skincare actually designed for guys. The message is intended to highlight the brand's unique selling proposition. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is informative and persuasive, convincing the viewer of the brand's value. - 00:13–00:14 00:13–00:14 The man shares that he took a quick quiz and they sent him a free personalized skincare bundle straight to his door. The message is intended to showcase the brand's personalized approach and convenience. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and persuasive, making the viewer want to try the brand for themselves. - 00:14–00:18 00:14–00:18 The man states that his under-eye bags disappeared, and his skin is brighter, smoother, and way more awake. The message is intended to demonstrate the effectiveness of the brand's products. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and persuasive, convincing the viewer of the brand's value. - 00:18–00:23 00:18–00:23 The man shares that he has tried so many random products before, but this is the first thing that actually delivered. The message is intended to highlight the brand's superior quality and effectiveness. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and persuasive, convincing the viewer of the brand's value. - 00:23–00:27 00:23–00:27 The man encourages viewers to try it for free by taking Lumin's quiz, getting their free bundle, and watching themselves glow up instantly. The message is intended to provide a clear call to action and incentivize viewers to try the brand. The perspective is from the man, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and persuasive, making the viewer want to take action.