How Later Advertises on Meta

# Ad summary This ad from Later promotes their influencer marketing services by showcasing a case study of Habit Burger's successful Super Bowl campaign. # Brand positioning Later is an influencer marketing agency with social marketing tools. The brand aims to simplify processes by offering an all-in-one platform for building influencer strategies, finding the right influencers, managing campaigns, and tracking performance and ROI. The brand positions itself as more than just an influencer agency. # Product Later is a social marketing platform that specializes in influencer marketing. The platform offers various services, including building authentic influencer strategies, finding the right influencers, managing campaigns all in one place, and tracking performance plus ROI. Later makes it seamless to build authentic influencer strategies. The brand states, 'We're not an influencer agency. We're so much more.' # Visual style The ad has a hybrid feel, blending polished commercial elements with UGC, supporting a tone that feels both professional and approachable. The editing style uses quick cuts to maintain a fast pace. Audio and visual elements are synced well. The cuts align with both the music and the voiceover. # Hooks Spoken: Everyone thinks that influencer marketing doesn't work, Text overlay: 00:00–00:03 The Playbook For Influencer Marketing That Actually Works Visual: 00:00–00:03 The screen is split into four sections: The top left shows two interviewers on a street corner, the top right shows two men with a megaphone, the bottom left shows a man being interviewed, and the bottom right shows a man being interviewed in front of a food truck. In the center of the screen is the creator's face, slightly covering the other four sections. The text overlay reads: 'The Playbook For Influencer Marketing That Actually Works.' # Funnel stage Middle of funnel (Consideration) # Pain points Bad influencer marketing, which is characterized by brands treating it like ads with random creators and no strategy. # Value propositions - Later makes it seamless to build authentic influencer strategies, find the right influencers, manage campaigns all in one place and track performance plus ROI # Benefits - fastest way to scale awareness # Features - authentic influencer strategies - find the right influencers - manage campaigns all in one place - track performance plus ROI # Call to action Comment influencer and I'll send you more info so you can book a FREE strategy session with Later # Social proof - Habit Burger saw 186k engagements, 10.5 million impressions, all from 6 influencers with only 44 pieces of content. # Point of view - Customer 5% – A Later customer's use case (Habit Burger) is presented in a success story format. - Brand 40% – Later claims expertise in influencer marketing by showcasing results and offering services. - Expert 55% – The creator acts as a marketing strategy expert, analyzing influencer marketing and positioning Later as a solution. # Storyline - 00:00–00:02 The ad opens with a split screen showing clips of people involved in influencer marketing, juxtaposed against the creator saying, 'Everyone thinks that influencer marketing doesn't work.' - 00:02–00:06 She refutes this idea from the brand's perspective, and then continues, 'But they're actually wrong. What doesn't work is bad influencer marketing.' - 00:06–00:10 She provides a perspective on the marketing industry, saying, 'For years, brands treated it like ads with random creators and no strategy.' - 00:11–00:13 She shifts back to the brand's perspective, adding, 'The brands that are absolutely winning are doing the opposite.' - 00:14–00:19 She reframes the topic to a current perspective: 'They're treating influencer marketing like a real marketing campaign and working with creators that actually make sense.' - 00:19–00:23 The creator introduces a case study, stating, 'The brand that is winning the strategy is Habit Burger who partnered with Later.' - 00:23–00:29 She provides background details about the project, adding, 'Habit Burger wanted to show up during the Super Bowl without paying for a Super Bowl commercial, so they partnered with Later and their strategy team.' - 00:29–00:39 She highlights a successful component of the strategy, noting, 'To activate creators focused on top-of-funnel awareness, creating viral, culture-first content through food trucks, street interviews, and creators just genuinely interacting with fans.' - 00:39–00:49 The creator continues to showcase Later's involvement: 'Habit Burger partnered with Later end-to-end and left it to Later to build the campaign strategy, manage creators and their content, and even amplify their content with their in-house paid support.' - 00:49–00:51 The creator transitions to demonstrate results with the line, 'And the results were insane.' - 00:51–00:59 She proceeds to list statistics, stating, 'Habit Burger saw 186k engagements, 10.5 million impressions, all from 6 influencers with only 44 pieces of content.' - 00:59–01:06 The creator reiterates the positive brand perception in the line, 'That's why influencer marketing still works when done by the right team; it's the fastest way to scale awareness.' - 01:06–01:14 She re-emphasizes the product message, adding, 'And Later makes it seamless to build authentic influencer strategies, find the right influencers, manage campaigns all in one place, and track performance plus ROI.' - 01:14–01:19 The ad concludes with a direct address and CTA, stating, 'Comment influencer and I'll send you more info so you can book a free strategy session with Later.'

# Ad summary A UGC style ad promoting the Later app, a tool designed to help content creators and social media managers efficiently plan, draft, schedule, and analyze their social media content all in one place. # Brand positioning Later is presented as a comprehensive social media management platform that helps content creators and social media managers stay organized and efficient. The brand emphasizes its ability to streamline content planning, drafting, scheduling, and analytics into one centralized location. Later caters to professionals who juggle multiple content ideas and brand partnerships, positioning itself as an indispensable tool to avoid the feeling of having "47 tabs open" in their minds. The brand aims to occupy the space of a reliable, all-in-one solution for social media management, aligning with values of productivity and organization. It pushes against the norm of using scattered tools and systems, offering a functional solution to enhance workflow and efficiency. # Product Later is a social media management platform designed to streamline the workflow for content creators and social media managers. It offers features such as AI-powered content idea generation, content planning, drafting, scheduling, and analytics. The platform allows users to plan, draft, and schedule content, keep content organized in one place, and check analytics from previous months to inform future content strategies. The USP highlighted is its ability to consolidate all these essential tasks into one platform, preventing the feeling of being overwhelmed with multiple tabs. Later caters to creators and managers handling content for themselves or multiple brands. The product addresses the purchase barrier of disorganized content management by offering a centralized and efficient solution. # Visual style The ad's aesthetic combines a UGC feel with polished elements. The editing style includes quick cuts during the product demo sections to showcase features rapidly, while other shots are static. The production quality is a hybrid of a casual vlog and a commercial, supporting an approachable yet professional tone. The pacing is moderate, shifting between slower conversational moments and faster-paced product demonstrations. The audio-visual sync is present, with cuts timed to voiceover lines. # Hooks Spoken: Female 1: This one tool has become a non negotiable in my workflow Text overlay: 00:00–00:03 / this one tool has become a non negotiable in my workflow Visual: 00:00–00:02: A medium shot of a young woman with long, dark hair, wearing a striped sweater, sitting on a gray couch in front of a black-and-white abstract artwork. She gestures downwards with her finger. Below her, a laptop displays the Later platform, highlighting analytics and engagement rates. The camera is stationary, providing a clear view of both the woman and the screen. # Funnel stage Consideration # Pain points The content creator expresses that without Later, her brain feels like it has 47 tabs open, indicating a feeling of being overwhelmed by managing multiple tasks and content ideas across various platforms. # Value propositions - AI content generation keeps all your ideas organized - Plan, draft, and schedule all content in one place within the platform # Benefits - Keep them all organized in one place - It's also completely changed my workflow. - Know exactly what worked before I plan anything new - Easily doubled how efficiently I work with my clients and brand partnerships - Makes content creation way more manageable # Features - AI to generate content ideas - Plan - Draft - Schedule all my content within the platform - Check my analytics from the previous month # Call to action Sign up for 14 days free trial # Social proof - "This one tool has become a non negotiable in my workflow" - Female 1 (Creator) - "That alone has easily doubled how efficiently I work with my clients and brand partnerships" - Female 1 (Creator) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer, conveyed through her experience, tone, and insights. - Brand 20% – The brand's POV appears when the ad demos its interface. # Storyline - 00:00–00:02 The creator introduces Later, stating that it has become a non-negotiable tool in her workflow. - 00:02–00:13 00:02–00:13: As a UGC creator and social media manager, she explains she is constantly juggling ideas for her own content and multiple brands. If she doesn’t have everything in one place, her brain feels like it has 47 tabs open. This expresses a relatable pain point for content creators and social media managers, highlighting the need for a centralized solution to manage content effectively. The audience experiences this from the creator's perspective, delivered in a casual, conversational tone. - 00:14–00:19 00:14–00:19: The ad transitions to the solution, showing Later's AI feature for generating content ideas and keeping them organized in one place. This showcases the functional benefits of the product, positioning Later as a tool to streamline content creation and management. The perspective shifts to a product demo, presented in a neutral, informative tone. - 00:20–00:24 00:20–00:24: The creator demonstrates Later's capabilities, showing how she can plan, draft, and schedule all her content within the platform. This builds on the previous point, illustrating the efficiency and convenience of using Later as an all-in-one solution. The perspective remains focused on the product demo, delivered in a neutral, informative tone. - 00:25–00:30 00:25–00:30: The creator highlights another benefit, noting she can check her analytics from the previous month, so she knows exactly what worked before planning anything new. This emphasizes Later's utility in informing content strategy and optimizing performance. The perspective is still a product demo, with a neutral, informative tone. - 00:31–00:36 00:31–00:36: Returning to the creator, she summarizes that Later has easily doubled how efficiently she works with her clients and brand partnerships. This reinforces the overall value proposition, emphasizing the platform's impact on productivity. This transitions the perspective to the creator sharing her positive experience, delivered in an enthusiastic and testimonial-like tone. - 00:36–00:43 00:36–00:43: She concludes by encouraging viewers—whether creators or social media managers—to sign up for a 14-day free trial, reinforcing Later's benefits in making content creation way more manageable. This serves as a call to action, urging viewers to explore the platform themselves. The perspective is the creator, closing the loop and speaking directly to the audience in a friendly and encouraging tone.

# Ad summary This image ad promotes a Black Friday deal for 50% off a Growth or Scale Annual Plan. The ad features app interface screenshots and a photo of sunglasses. # Brand positioning The brand is presented as a modern, tech-forward solution for social media management. It aims to occupy the space of a user-friendly, efficient tool that helps businesses grow and scale their social media presence. The brand aligns with values of productivity, data-driven decision-making, and staying on top of social media trends. It pushes against the norm of manual social media management by offering automated insights and tools. The brand positioning is functional, focusing on performance and simplicity. # Product The product being advertised is a subscription to the Growth or Scale Annual Plan, which is a social media management tool. The ad shows screenshots of the app interface, including a social inbox and a graph, implying that the tool helps users manage their social media interactions and track their growth. The ad highlights a feature called "Best Time to Post," suggesting that the tool provides insights into optimal posting times. The ad addresses the purchase barrier of cost by offering a 50% discount for Black Friday. # Visual style The ad has a clean, modern visual style with a bright color palette and simple graphics. The use of rounded shapes and app interface screenshots gives it a tech-forward feel. The overall design is uncluttered and easy to scan. # Hooks Headline: 50% Off # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing social media can be time-consuming and challenging, especially when trying to optimize posting times for maximum engagement. The ad addresses this by highlighting the "Best Time to Post" feature, suggesting that the tool can help users overcome this challenge. # Value propositions - 50% Off on a Growth or Scale Annual Plan # Benefits - 50% Off # Features - Growth or Scale Annual Plan - Best Time to Post # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes its product and offers a discount. # Storyline - The ad opens with a Black Friday deal announcement, immediately grabbing attention with a limited-time offer. The brand is telling the audience about the promotion to incentivize immediate action. - The ad highlights the specific offer of 50% off on a Growth or Scale Annual Plan, clarifying the product and the discount. The brand is providing specific details about the deal to encourage consideration. - The ad showcases screenshots of the app interface, including a social inbox and a graph, demonstrating the tool's functionality and features. The brand is showing the audience what the product looks like and how it works to build trust and interest. - The ad features a "Best Time to Post" callout, emphasizing a key benefit of the tool. The brand is highlighting a specific feature to showcase the value of the product.

# Ad summary This ad promotes a Black Friday deal for a social media management platform, offering 6 months free on a Growth or Scale Annual Plan. The ad uses a clean, modern design with app interface visuals to highlight the platform's features. # Brand positioning The brand is presented as a modern, tech-forward solution for social media management. It positions itself as a tool for growth and scaling, targeting users who are serious about their social media presence. The brand aligns with values of efficiency and strategic planning, offering features like a social inbox and best time to post suggestions. It aims to occupy the space of a reliable and effective platform for managing and optimizing social media activities. # Product The product being advertised is a social media management platform, specifically its Growth or Scale Annual Plan. The platform offers features such as a "Social Inbox" to manage messages and a "Best Time to Post" suggestion to optimize posting schedules. The ad highlights the platform's ability to streamline social media activities and improve efficiency. The product is designed for users looking to grow and scale their social media presence, addressing the need for effective management and optimization tools. The ad promotes a Black Friday deal offering 6 months free on the Growth or Scale Annual Plan, incentivizing users to try the platform. # Visual style The ad has a clean, modern visual style with a bright blue background. The design incorporates app interface visuals and simple graphics to highlight the platform's features. The overall aesthetic is tech-focused and professional. # Hooks Headline: 6 Months Free # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing and optimizing social media activities, which can be time-consuming and overwhelming. # Value propositions - 6 Months Free on a Growth or Scale Annual Plan: This offer provides significant cost savings, making the platform more accessible and attractive to potential users. # Benefits - 6 Months Free on a Growth or Scale Annual Plan # Features - Social Inbox - Best Time to Post # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its Black Friday deal and platform features. # Storyline - The ad opens with a Black Friday deal announcement, immediately grabbing attention with a limited-time offer. The brand is telling the audience about the promotion to incentivize immediate action. - The offer of "6 Months Free on a Growth or Scale Annual Plan" is presented, highlighting the value proposition. The brand is emphasizing the cost savings and benefits of subscribing to their annual plan. - Visuals of the platform's interface are shown, including a "Social Inbox" and "Best Time to Post" feature, demonstrating the platform's functionality. The brand is showcasing the key features and benefits of the platform to illustrate its value.

# Ad summary This ad promotes a Black Friday deal for 50% off a Growth or Scale Annual Plan. The ad features a phone screen with a woman smiling, a pair of orange sunglasses, and a social inbox screen. # Brand positioning The brand is presented as a social media management tool that helps users grow and scale their business. The brand is positioned as a solution for managing social media inboxes and optimizing posting times. The brand promotes a functional approach to social media management, focusing on efficiency and growth. # Product The product being advertised is a Growth or Scale Annual Plan for a social media management tool. The tool appears to help users manage their social media inboxes and optimize their posting times. The ad highlights a Black Friday deal offering 50% off the annual plan, suggesting a limited-time opportunity to save on the service. The product is for businesses or individuals looking to grow their social media presence and streamline their social media management tasks. # Visual style The ad has a clean and modern visual style with a bright color palette. The use of phone graphics and app interfaces gives it a platform-native feel. The overall design is simple and easy to scan, with a clear focus on the Black Friday deal and product features. # Hooks Headline: 50% Off # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing social media inboxes and optimizing posting times can be challenging and time-consuming. The "Social Inbox" and "Best Time to Post" features suggest a solution to these common social media management frustrations. # Value propositions - 50% Off Growth or Scale Annual Plan # Benefits - Growth - Scale # Features - Social Inbox - Best Time to Post # Call to action None used. # Social proof - @jacquifi - @cynthiab # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting their Black Friday deal and product features. # Storyline - The ad opens with a Black Friday deal announcement, immediately grabbing attention with a limited-time offer. The brand is telling the audience about the promotion to incentivize immediate action. - The ad highlights the 50% off discount on the Growth or Scale Annual Plan, emphasizing the value proposition. The brand is communicating the financial benefit of subscribing to their service during the promotional period. - The ad showcases the product's features, including social inbox management and best time to post optimization, demonstrating the tool's capabilities. The brand is showing the audience how the product can help them manage their social media more effectively.

# Ad summary This ad promotes a Black Friday deal for 6 months free on a Growth or Scale Annual Plan. The ad features a phone displaying a social media inbox and a woman smiling. # Brand positioning The brand is presented as a modern, tech-forward solution for social media management. It aims to occupy the space of a user-friendly, efficient tool that helps businesses grow and scale their social media presence. The brand aligns with values of simplicity and effectiveness, offering a streamlined approach to managing social media interactions and scheduling posts. It positions itself against the complexity and time-consuming nature of traditional social media management, offering a more accessible and automated solution. The brand positioning is functional, focusing on performance and simplicity. # Product The product being advertised is a social media management platform, specifically its Growth or Scale Annual Plan. The platform appears to be designed for businesses or individuals looking to streamline their social media presence. The ad highlights a Black Friday deal offering 6 months free on the Growth or Scale Annual Plan. The platform includes features such as a social inbox for managing interactions and a "Best Time to Post" feature to optimize posting schedules. The ad addresses the purchase barrier of cost by offering a significant discount, making the platform more accessible. The ad is telling the viewer that this product is worth trying because it offers a cost-effective way to enhance their social media management. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with crisp graphics and a consistent color scheme. The visual motifs include a grid layout and flat design elements. The image treatment involves background removal and a consistent color grading. The typography is large and bold, making it easily scannable. The style is platform-native, resembling a typical in-feed ad. # Hooks Headline: BLACK FRIDAY DEAL! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of costly social media management platforms by offering a significant discount. # Value propositions - 6 Months Free on a Growth or Scale Annual Plan # Benefits - 6 Months Free # Features - Growth or Scale Annual Plan - Social Inbox - Best Time to Post # Call to action None used. # Social proof - @jacquifi - @cynthiab # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its Black Friday deal and platform features. # Storyline - The ad opens with a Black Friday deal announcement, immediately grabbing attention with a limited-time offer. The brand is telling the audience about the promotion to incentivize immediate action. - The ad then highlights the offer of "6 Months Free on a Growth or Scale Annual Plan," emphasizing the value proposition. The brand is telling the audience about the specific benefits of the deal to encourage consideration. - The ad showcases a phone displaying a social media inbox and a "Best Time to Post" feature, illustrating the platform's functionality. The brand is showing the audience the key features of the platform to demonstrate its capabilities.

# Ad summary This image ad promotes a Black Friday deal for 6 months free on a Growth Annual Plan. # Brand positioning The brand is presented as a modern and efficient solution for social media management, particularly for businesses looking to grow their online presence. The brand aligns with values of simplicity and effectiveness, offering tools that help users optimize their social media strategy. The brand seems to ignore the complexity often associated with social media management, instead focusing on providing clear and actionable insights, as suggested by the 'Best Time to Post' feature. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to empower users with the tools they need to succeed in social media. # Product The product being advertised is a Growth Annual Plan, which appears to be a subscription service designed to help users manage and optimize their social media presence. The ad highlights a 'Best Time to Post' feature, suggesting the product provides insights into when to publish content for maximum engagement. The product is for businesses or individuals looking to grow their social media reach and effectiveness. The ad addresses the purchase barrier of cost by offering a Black Friday deal of '6 Months Free' on the Growth Annual Plan, making it more accessible and appealing to potential customers. The ad also showcases a 'Social Inbox' feature, implying the product helps users manage their social media interactions efficiently. # Visual style The ad has a clean and modern visual style, using a bright blue color scheme and simple graphics. The production quality appears to be highly polished, with professionally designed visuals and clear typography. The ad uses a grid layout to organize the different elements, making it easy to scan and understand. The image treatment includes background removal and color blocks to create a visually appealing and cohesive design. The style is platform-native, resembling a typical social media ad with a focus on clear messaging and visual appeal. # Hooks Headline: 6 Months Free # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing social media growth can be costly, as it offers '6 Months Free' to alleviate this financial burden. # Value propositions - 6 Months Free on a Growth Annual Plan # Benefits - 6 Months Free # Features - Growth Annual Plan - Best Time to Post - Social Inbox # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits while promoting a limited-time offer. # Storyline - The ad opens with a 'Black Friday Deal!' announcement, immediately grabbing attention and creating a sense of urgency. This is told from the brand's perspective, aiming to entice viewers with a limited-time offer. - The central offer is '6 Months Free on a Growth Annual Plan,' which is the core value proposition. This is presented from the brand's perspective, highlighting the financial benefit of subscribing during the promotional period. - Visuals of the product's features, such as 'Best Time to Post' and 'Social Inbox,' are shown to illustrate the product's functionality and benefits. This is shown from the brand's perspective, demonstrating the tools and capabilities available to users.

# Ad summary This ad promotes a Black Friday deal for a social media management platform, offering 6 months free on a Growth Annual Plan. The ad uses a clean, modern design with app interface mockups and lifestyle imagery to appeal to social media professionals. # Brand positioning The brand is presented as a modern, tech-forward solution for social media management. It aims to occupy the space of a reliable and efficient tool for professionals looking to grow their social media presence. The brand aligns with values of productivity, organization, and staying ahead in the digital landscape. It pushes against the norms of manual social media management by offering automated and streamlined solutions. The brand positioning is functional, focusing on simplicity and performance. # Product The product being advertised is a Growth Annual Plan for a social media management platform. It is designed for social media professionals and businesses looking to enhance their social media strategy. The ad highlights a Black Friday deal offering 6 months free on the Growth Annual Plan. The platform includes features such as a social inbox and a tool to determine the best time to post. The ad addresses the purchase barrier of cost by offering a significant discount, making the platform more accessible. # Visual style The ad has a clean and modern visual aesthetic with a consistent light blue color scheme. The production quality is highly polished, featuring app interface mockups and lifestyle imagery. The visual motifs include a grid layout and flat design elements. The image treatment involves background removal and subtle drop shadows. The typography is large and bold, enhancing scannability in the feed. The style mimics platform-native designs while maintaining a high-design feel. # Hooks Headline: 6 Months Free # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of social media management tools, as implied by the offer of '6 Months Free'. # Value propositions - 6 Months Free on a Growth Annual Plan # Benefits - 6 Months Free # Features - Growth Annual Plan - Social Inbox - Best Time to Post # Call to action None used. # Social proof - @jacquifi - @cynthiab # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its Black Friday deal and platform features. # Storyline - The ad opens with a Black Friday deal announcement to grab attention and create a sense of urgency. The brand is telling the audience about a limited-time offer to incentivize immediate action. - The ad highlights the offer of '6 Months Free on a Growth Annual Plan' to clearly communicate the value proposition. The brand is emphasizing the cost savings to attract potential customers. - The ad showcases various features of the platform, such as the social inbox and best time to post, to demonstrate its functionality and benefits. The brand is showing the audience how the platform can improve their social media management.

# Ad summary This ad promotes a Black Friday deal for 6 months free on a Growth Annual Plan. # Brand positioning The brand is presented as a tool for growth, particularly in the context of social media. The brand is positioning itself as a modern, tech-savvy solution for individuals or businesses looking to expand their online presence. The brand aligns with values of efficiency and strategic planning, offering a functional approach to social media management. The brand aims to occupy the space of a reliable and effective partner for achieving growth-oriented goals. # Product The product being advertised is a Growth Annual Plan, which appears to be a subscription service designed to help users grow their social media presence. The ad highlights a special Black Friday deal offering 6 months free with the plan. The product is for individuals or businesses looking to strategically plan and optimize their social media posting schedule. The ad addresses the purchase barrier of cost by offering a significant discount, making the service more accessible. # Visual style The ad has a clean and modern visual style with a bright, monochromatic color scheme. The production quality appears to be highly polished, with simple graphic elements and clear typography. The visual motifs include square icons and a minimalist design. The image treatment involves background removal and flat design elements. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: BLACK FRIDAY DEAL! # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 6 Months Free on a Growth Annual Plan # Benefits - 6 Months Free # Features - Growth Annual Plan - Best Time to Post # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its Black Friday deal and highlighting the benefits of its Growth Annual Plan. # Storyline - The ad opens with a Black Friday deal announcement, immediately grabbing attention with a limited-time offer. The brand is communicating the availability of a special promotion to incentivize immediate action. - The ad highlights the core offer of "6 Months Free" on a Growth Annual Plan, emphasizing the value proposition. The brand is clearly stating the key benefit of the promotion to attract potential customers. - The ad includes visual elements representing the product's functionality, such as a graph icon and a phone screen with a person, suggesting the service's ability to analyze data and optimize social media posting. The brand is showcasing the product's features and benefits through visual cues. - The ad features a "Best Time to Post" badge, indicating a key feature of the Growth Annual Plan. The brand is highlighting a specific tool within the service that helps users maximize their social media impact.

# Ad summary This ad promotes Later, a social media management platform, by highlighting its ability to help users convert their campaigns. The ad uses a split-screen format to showcase diverse content creators and their engagement metrics, suggesting that Later can help users achieve similar results. # Brand positioning Later is presented as a social media management platform designed to help users optimize their content and improve campaign performance. The brand aims to occupy the space of a strategic partner for content creators and businesses looking to maximize their social media impact. The brand aligns with a data-driven, results-oriented approach, emphasizing the importance of converting campaigns. It positions itself as a tool that empowers users to achieve tangible results, such as increased clicks and engagements, suggesting a focus on functional benefits and performance. # Product The product being advertised is Later, a social media management platform designed to help users optimize their content and improve campaign performance. The platform is for content creators and businesses looking to maximize their social media impact. The ad highlights the platform's ability to drive clicks and engagements, as evidenced by the "Clicks" and "1 million Engagements" badges. The ad addresses the purchase barrier of uncertainty by showcasing real-life examples of content creators and their success metrics, suggesting that Later can help users achieve similar results. # Visual style The ad has a clean and modern visual style, with a bright blue background and a split-screen layout. The images are well-lit and feature diverse content creators in their respective environments. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: Ready to make your campaigns convert? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to convert social media campaigns, as signaled by the question, "Ready to make your campaigns convert?" # Value propositions - Later helps you convert your campaigns by driving clicks and engagements. # Benefits - Convert your campaigns # Features - Clicks - 1 million Engagements # Call to action Let's talk strategy # Point of view - Brand: The headline, "Ready to make your campaigns convert?", is a direct question from the brand, aiming to engage the viewer and introduce the problem that Later solves. - Customer: The split-screen visuals featuring diverse content creators offer a customer perspective, showcasing real-life examples of how Later can be used in different contexts. - External source: The "Clicks" and "1 million Engagements" badges provide an external source perspective, presenting concrete evidence of the platform's effectiveness. # Storyline - The ad opens with a question, "Ready to make your campaigns convert?", immediately grabbing the viewer's attention and framing the problem that Later aims to solve. The brand is speaking directly to the viewer, setting the stage for a solution-oriented approach. - The ad then presents a split-screen visual featuring diverse content creators in their respective environments. This is included to showcase the platform's versatility and appeal to a broad range of users. The audience is experiencing this from the perspective of a potential user, seeing relatable examples of how Later can be used in different contexts. - The ad highlights specific engagement metrics, such as "Clicks" and "1 million Engagements", to demonstrate the platform's effectiveness. The brand is presenting concrete evidence of the platform's value, reinforcing the message that Later can drive tangible results. - The ad concludes with the Later logo, reinforcing brand recognition and providing a clear visual anchor. The brand is solidifying its identity and positioning itself as the solution to the problem presented at the beginning of the ad.

# Ad summary This ad promotes Later's network of high-performing creators, highlighting the sales driven by these creators and featuring video clips of creators cooking with Mandu dumplings. # Brand positioning Later is presented as a platform that connects businesses with a network of high-performing creators. The brand positions itself as a driver of sales, with a claim of $1.5B in sales driven over the past 12 months. The brand aims to occupy the space of a facilitator for businesses looking to leverage creator marketing for increased revenue. # Product The ad promotes Later's network of creators, emphasizing its ability to drive sales. It features video clips of creators using Mandu dumplings, showcasing the potential for product integration and promotion through the platform. The ad highlights the network's size (14M high-performing creators) and the sales it has driven ($1.5B in the past 12 months), aiming to address the purchase barrier of uncertainty about the effectiveness of creator marketing. # Visual style The ad has a clean and modern visual style, with a split-tone background and rounded video clips that resemble phone screens. The use of real-life creator videos gives the ad a UGC feel, while the clean typography and layout provide a polished look. The overall style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: Tap into a network of 14M high-performing creators. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding effective creators to promote products and drive sales. # Value propositions - Tap into a network of 14M high-performing creators. $1.5B in sales driven over the past 12 months. # Benefits - $1.5B in sales driven over the past 12 months - Increase in Impressions # Features - Network of 14M high-performing creators # Call to action None used. # Point of view - Brand: The top caption and sales statistic are presented from the brand's perspective, highlighting the platform's capabilities and results. - Customer: The video clips of creators using Mandu dumplings are presented from the customer's perspective, showcasing real-life product integration and promotion. # Storyline - The ad opens by stating that you can tap into a network of 14M high-performing creators. This is intended to grab the viewer's attention and introduce the value proposition of Later's platform, told from the brand's perspective. - The ad continues by stating that $1.5B in sales were driven over the past 12 months. This is intended to build credibility and demonstrate the potential ROI of using Later's platform, told from the brand's perspective. - The ad shows video clips of creators cooking with Mandu dumplings. This is intended to showcase how creators can integrate products into their content and promote them to their audience, shown from the customer's perspective. - The ad includes a visual of a 64% increase in impressions. This is intended to show the potential for increased visibility and engagement through Later's platform, told from the brand's perspective.

# Ad summary This ad for Later promotes their influencer expert meeting service. The ad is designed to look like a mobile screen with three different posts. The posts highlight metrics such as impressions and content savings. # Brand positioning Later is presented as a strategic partner for social media content planning and influencer marketing. The brand aims to occupy the space of a reliable and expert resource for businesses looking to optimize their social media presence and content strategy. The brand aligns with values of efficiency, expertise, and tangible results, as demonstrated by the metrics highlighted in the ad. Later pushes against the norm of generic social media management by offering specialized influencer marketing strategies and expert consultations. The brand positioning is both functional, focusing on content savings and impressions, and aspirational, suggesting that Later can elevate a brand's social media performance. # Product The product being advertised is a consultation service with an influencer expert offered by Later. This service is designed for individuals or businesses looking to improve their social media strategy and content performance. The ad highlights the potential benefits of this service, such as achieving 12 million impressions and saving $265,000 in content costs. The USPs include access to expert advice and the potential for significant improvements in social media metrics. The ad addresses the purchase barrier of uncertainty by showcasing tangible results and emphasizing the expertise available through Later's consultation service. The ad aims to convince viewers that Later's influencer expert can provide valuable insights and strategies to enhance their social media presence and ROI. # Visual style The ad has a clean and modern visual aesthetic, designed to mimic a mobile screen interface. The production quality appears polished, with clear images and well-defined text. The visual motifs include a grid layout with three simulated mobile posts, each highlighting different aspects of social media success. The image treatment includes background removal and color blocks to emphasize key metrics. The typography is large and bold, making it easy to read and scan. The ad contrasts with platform-native styles by presenting a highly designed and curated look, which may help it stand out in the feed. # Hooks Headline: Let's talk strategy # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer is struggling to achieve optimal results with their social media content, as signaled by the need for strategic guidance and expert advice. # Value propositions - Book a meeting with an influencer expert to achieve significant impressions and content savings. # Benefits - 12M Impressions - $265k in Content Savings # Features - Influencer expert # Call to action None used. # Point of view - Brand: The top caption, "Let's talk strategy" and "Book a meeting with an influencer expert" is the brand speaking directly to the viewer, inviting them to engage with their services. - Customer: The simulated mobile posts showcasing metrics like "12M Impressions" and "$265k in Content Savings" represent the potential results and benefits from the customer's perspective. # Storyline - The ad opens with the Later logo and a headline, "Let's talk strategy," immediately positioning the brand as a strategic partner. This is from the brand's perspective, inviting the viewer to engage in a strategic discussion about their social media presence. - The ad continues with the line, "Book a meeting with an influencer expert," which is from the brand's perspective, offering a specific service. This progresses the narrative by providing a clear call to action and highlighting the expertise available through Later. - The ad then shows three simulated mobile posts, each highlighting different aspects of social media success. The first post shows "12M Impressions", the second shows "$265k in Content Savings", and the third shows a Clif Bar with the text "SWIPE UP GC". These are from the customer's perspective, showcasing the potential benefits and results that can be achieved through Later's services. This progresses the narrative by providing tangible examples of the value Later can provide.

# Ad summary This image ad for Later positions the brand as more than just an influencer agency. It uses visuals of diverse content creators and highlights metrics like content savings and impressions to showcase the platform's value. # Brand positioning Later is presented as a comprehensive social media management platform that goes beyond the capabilities of a typical influencer agency. The brand positions itself as a tool that empowers content creators to achieve significant content savings and high engagement, as evidenced by the metrics displayed in the ad. The brand aligns with a modern, data-driven approach to social media marketing, appealing to users who value efficiency and measurable results. It pushes against the limitations of traditional influencer agencies by offering a broader range of features and benefits. # Product Later is a social media management platform designed to help content creators and businesses optimize their social media presence. The ad highlights the platform's ability to generate substantial content savings, quantified as '$265k in Content Savings,' and achieve high engagement, indicated by '12M Impressions.' The platform is suitable for individuals and teams looking to streamline their social media efforts and maximize their impact. The ad addresses the purchase barrier of perceived complexity by showcasing tangible results and emphasizing the platform's comprehensive nature. # Visual style The ad features a clean and modern visual style with a gradient background and floating badges. The use of smartphone screens as visual containers adds a platform-native feel. The images of content creators are bright and engaging, showcasing diverse use cases of the platform. # Hooks Headline: We're not an influencer agency. We're so much more. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing social media content and achieving high engagement can be costly and time-consuming. The frustration is signaled by the need for a solution that provides content savings and high impressions. # Value propositions - $265k in Content Savings - 12M Impressions # Benefits - Achieve significant content savings - Generate high engagement # Features - Content savings - High impressions # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its value proposition and the benefits of using the Later platform. # Storyline - The ad opens by stating that Later is "not an influencer agency" but "so much more," setting the stage for a broader value proposition. This message is from the brand's perspective, aiming to immediately differentiate itself from competitors and pique the audience's interest. - The ad then visually showcases two diverse content creators using the platform, accompanied by metrics highlighting content savings and impressions. This is from the brand's perspective, providing tangible evidence of the platform's effectiveness and appealing to potential users seeking measurable results.

# Ad summary This ad for Later highlights the platform's ability to help creators manage their social media presence and track their performance. It uses social proof by highlighting the number of creators on the platform and the sales they've generated. # Brand positioning Later is presented as a performance partner for creators, helping them manage their social media presence and track their success. The brand positions itself as a tool that can help creators generate sales and grow their audience. The brand aligns with the values of performance and success, promoting a lifestyle of productivity and achievement. The brand pushes against the norm of social media management being a time-consuming and difficult task, offering a simple and effective solution. The brand positioning is functional, focusing on the performance and simplicity of the platform. # Product Later is a social media management platform that helps creators manage their social media presence and track their performance. The platform is for creators who want to grow their audience and generate sales. The ad highlights the platform's ability to help creators track their engagements and time savings. The ad addresses the purchase barrier of social media management being a time-consuming and difficult task, offering a simple and effective solution. The ad is telling the viewer that Later is worth trying or buying because it can help them grow their audience, generate sales, and save time. # Visual style The ad has a clean and modern visual aesthetic. The use of floating elements and a gradient background gives the ad a playful and dynamic feel. The screenshot of a social media post adds a touch of authenticity and relatability. # Hooks Headline: A performance partner with receipts # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that social media management can be time-consuming and difficult, as shown by the "2,591 Hours in Time Saving" metric. # Value propositions - Later is a performance partner with receipts - 14M creators. $1.5B in sales. - 1.3M Engagements - 2,591 Hours in Time Saving # Benefits - Grow your audience - Generate sales - Save time # Features - 14M creators - $1.5B in sales - 1.3M Engagements - 2,591 Hours in Time Saving # Call to action None used. # Social proof - 14M creators - $1.5B in sales # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting its value proposition and showcasing its success. # Storyline - The ad starts by introducing Later as a performance partner with receipts. This is intended to convey the message that Later is a reliable and effective platform for creators. The brand is telling this part of the story, highlighting its value proposition. - The ad then highlights the number of creators on the platform and the sales they've generated. This is intended to provide social proof and build trust with the viewer. The brand is telling this part of the story, showcasing its success and popularity. - The ad then shows a screenshot of a social media post with engagement metrics and time savings. This is intended to demonstrate the platform's features and benefits. The brand is telling this part of the story, highlighting its value proposition.

# Ad summary This image ad for Later promotes real-time, transparent performance data measured by brand lift, engagement, or sales goals. # Brand positioning Later is presented as a platform that provides real-time, transparent performance data. The brand aims to occupy the space of a reliable and insightful tool for businesses and creators looking to measure their brand lift, engagement, or sales goals. The brand aligns with values of transparency and data-driven decision-making, positioning itself as a tool that empowers users with clear insights into their performance. The brand positioning is functional, focusing on performance and transparency. # Product The product being advertised is Later, a platform that provides real-time, transparent performance data. It is designed for businesses and creators who want to measure their brand lift, engagement, or sales goals. The ad highlights the platform's ability to provide data on click-through rates on socials and ROI. The ad addresses the need for clear and measurable results from social media efforts, positioning Later as a solution to track and understand performance metrics. # Visual style The ad has a clean and modern visual style with a bright color palette. The image is well-lit and professionally shot, giving it a polished look. The use of rounded squares and simple graphics creates a user-friendly and approachable feel. The overall style is consistent with a tech or SaaS brand. # Hooks Headline: Get real-time, transparent performance data # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of not having clear and measurable results from social media efforts. The ad promises to provide real-time, transparent performance data, which implies that the current methods of tracking performance are opaque and delayed. # Value propositions - Real-time, transparent performance data for informed decision-making - Measurement of brand lift, engagement, and sales goals for comprehensive insights # Benefits - Clear insights into performance - Data-driven decision-making - Track and understand performance metrics # Features - Real-time performance data - Transparent performance data - Measured by brand lift - Measured by engagement - Measured by sales goals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes the features and benefits of the Later platform. # Storyline - The ad starts by stating that Later provides real-time, transparent performance data. This is intended to grab the viewer's attention by promising immediate and clear insights. The brand is telling the audience about the core value proposition of the platform. - The ad specifies that the performance data is measured by brand lift, engagement, or sales goals. This is included to clarify the types of metrics that Later tracks and to show the platform's versatility. The brand is telling the audience about the specific areas of performance that can be measured. - The ad shows examples of data points, such as a +3.2% click-through rate on socials and ROI. This is included to provide concrete examples of the data that Later provides and to build credibility. The brand is showing the audience the types of insights they can expect to gain.

# Ad summary This image ad for Later highlights the brand's data-backed growth engine, built on 136B social data points. The ad features a photo of a woman in nature, with visual callouts for clicks, engagements, and sales, suggesting the platform's ability to drive these metrics. # Brand positioning Later positions itself as a data-driven growth engine for social media. The brand emphasizes its foundation in a massive amount of social data points, suggesting a scientific and analytical approach to social media management. This positions Later as a tool for serious marketers and businesses looking for measurable results, contrasting with more intuitive or less data-focused approaches. The brand aims to occupy the space of a reliable, results-oriented platform that empowers users to make informed decisions based on concrete data. # Product Later is presented as a data-backed growth engine for social media management. The ad highlights the platform's ability to drive clicks, engagements, and sales, suggesting it offers tools and insights to optimize social media performance. The product is for individuals or businesses looking to improve their social media results through data-driven strategies. The ad addresses the purchase barrier of uncertainty by emphasizing the platform's foundation in 136B social data points, implying a high degree of accuracy and reliability. The ad conveys that Later is worth trying or buying because it provides a scientific approach to social media growth, leading to tangible improvements in key metrics. # Visual style The ad has a clean and modern visual style, combining a lifestyle image with data visualizations. The production quality appears to be high, with a well-composed photograph and clear, minimalist graphics. The image treatment is natural, with soft lighting and muted colors. The typography is clean and legible, and the overall design is well-balanced and visually appealing. The ad mimics a platform-native style, with rounded rectangles and checkmarks that resemble UI elements. # Hooks Headline: A data-backed growth engine # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of uncertainty in social media marketing, where users struggle to know what strategies will actually drive results. The phrase "data-backed growth engine" suggests a solution to this problem by offering a more scientific and reliable approach. # Value propositions - Data-backed: Make informed decisions based on concrete data. - Growth engine: Achieve measurable results and improve social media performance. # Benefits - Drives clicks - Drives engagements - Drives sales # Features - Data-backed growth engine - Built on 136B social data points # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the top caption, where it introduces itself and its core value proposition as a data-backed growth engine. # Storyline - The ad opens by introducing Later as a "data-backed growth engine," immediately establishing the brand's core value proposition. The brand is telling the audience that Later is not just another social media tool, but a powerful engine fueled by data, setting the stage for a results-oriented narrative. - The ad then reinforces this claim by stating that the engine is "Built on 136B social data points." The brand is emphasizing the scale and depth of its data foundation, building credibility and suggesting that the platform's insights are based on a robust and reliable dataset. - The ad visually represents the platform's impact by overlaying data points (clicks, engagements, sales) on a lifestyle image of a user in nature. The brand is showing how Later's data translates into real-world results, connecting the platform's analytical capabilities with the user's experience and success.

# Ad summary This ad promotes a webinar from Later, featuring three individuals. The ad is designed to encourage viewers to register for the webinar. # Brand positioning Later is presented as a platform that provides updates and insights, as indicated by the webinar title, "The Drop: What's New at Later." The brand aims to occupy a space in the consumer's mind as an innovative and informative resource for social media management and marketing. The brand aligns with values of progress, knowledge, and community, promoting a lifestyle of continuous learning and adaptation in the digital space. By hosting a webinar to share updates, Later positions itself as a leader in the industry, pushing against the norm of simply providing a service without actively engaging and educating its user base. The brand positioning is both functional, by providing updates and new features, and emotional, by fostering a sense of community and shared learning. # Product The product being advertised is a webinar titled "The Drop: What's New at Later." This webinar is for current and potential users of Later who want to stay informed about the latest features, updates, and insights from the platform. The webinar aims to address the purchase barrier of uncertainty or lack of knowledge about the platform's capabilities and future direction. The ad encourages viewers to register for the webinar to learn more about what's new at Later, suggesting that attending will provide valuable information and keep them ahead of the curve. # Visual style The ad has a clean and professional visual aesthetic. The production quality is high, with well-lit and clear images of the people featured. The visual motifs include a simple layout with a clear hierarchy of information, using a combination of text and images to convey the message. The image treatment includes background removal for the people, placing them against a solid color background. The typography is large and bold, making it easy to read and scan. The style is platform-native, fitting well within the design conventions of social media ads. # Hooks Headline: The Drop: What's New at Later # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action Register now # Point of view - Brand: The brand is communicating the webinar details and encouraging registration. # Storyline - The ad starts by announcing a webinar titled "The Drop: What's New at Later." The brand is conveying that they have important updates and information to share with their audience, aiming to pique the viewer's interest and encourage them to learn more. - The ad then features a "Register now" button. The brand is prompting the viewer to take immediate action and sign up for the webinar, progressing the narrative towards conversion. - The ad showcases three individuals, presumably speakers or representatives of Later. The brand is introducing the faces behind the platform, aiming to build trust and credibility by showing the people who will be sharing the information in the webinar.