How New Balance Advertises on Meta

# Ad summary This ad features two models wearing sneakers in front of a backdrop of neon signs. The ad is likely intended to appeal to a younger audience interested in fashion and streetwear. # Brand positioning The brand is presented as a modern and stylish brand that is in touch with current trends. The brand is positioned as a brand that is for young people who are interested in fashion and streetwear. The brand is not explicitly stated, but the overall aesthetic of the ad suggests that the brand is a high-end brand that is not afraid to experiment with new styles. # Product The ad features a pair of sneakers. The sneakers are white with green and gray accents. The sneakers are worn by both models in the ad. The sneakers are presented as a stylish and modern product that is perfect for young people who are interested in fashion and streetwear. The sneakers are not explicitly described, but the overall aesthetic of the ad suggests that the sneakers are a high-end product that is not afraid to experiment with new styles. # Visual style The ad has a modern and stylish visual style. The ad is shot in a studio with a backdrop of neon signs. The lighting is bright and even. The overall aesthetic of the ad is clean and minimalist. The ad is likely intended to appeal to a younger audience interested in fashion and streetwear. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Stylish - Modern # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing their product in a stylish and modern way. # Storyline - The ad opens with two models standing in front of a backdrop of neon signs. The models are wearing sneakers. The intention is to showcase the sneakers in a stylish and modern way. The audience is experiencing it from the brand's perspective.

# Ad summary This ad showcases the New Balance FuelCell Rebel running shoe against a solid background with fast cuts timed to music. # Brand positioning New Balance is presented as a brand focused on providing advanced running technology for athletes. The ad's focus on the FuelCell technology and sleek shoe design suggests a positioning in the high-performance athletic wear market, targeting runners who prioritize innovation and style. The brand's alignment with modern design and technology appeals to consumers seeking both functional and aesthetically pleasing athletic gear. # Product The New Balance FuelCell Rebel running shoe is presented as a high-performance running shoe designed to enhance athletic performance. The shoe features a bright yellow upper with a black and silver accent. The shoe is described as incorporating FuelCell technology. The ad emphasizes the shoe's sleek design and modern aesthetic, highlighting its appeal to runners who value both performance and style. # Visual style The ad has a polished and modern aesthetic, with bright lighting and a clean background. The editing style is characterized by quick cuts and dynamic camera movements, synchronized with the upbeat music to create an energetic rhythm. The production quality is high-end, typical of commercial advertising, which supports the intended tone of innovation and style. The pacing is fast, with numerous cuts per minute, maintaining a consistent energy throughout the ad. # Hooks Text overlay: 00:00–00:03 / fuelcell rebel Visual: 00:00–00:00: A wide shot showcases the New Balance FuelCell Rebel running shoe. The shoe is predominantly bright yellow with black and silver accents. The shoe is displayed against a solid white background. / 00:00–00:01: The camera zooms in on the laces of the shoe. Text overlays rapidly appear and disappear, spelling out 'fuelcell rebel'. / 00:01–00:02: A close-up shot of the outsole of the shoe. Text overlays spelling out 'fuelcell rebel' continue to appear and disappear in a quick succession. / 00:02–00:03: The camera focuses on the outer side of the shoe. Text overlays spelling out 'fuelcell rebel' continue to appear and disappear. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad highlights the innovative FuelCell technology, emphasizing enhanced performance. - The sleek design caters to consumers who value both functionality and style. # Benefits - None used # Features - FuelCell technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the product features and design through the brand's official voice. # Storyline - 00:00–00:00 The ad opens with a wide shot of the New Balance FuelCell Rebel running shoe against a white background. - 00:00–00:03 00:00–00:03: The camera zooms in close to the shoe, while text graphics spelling out 'fuelcell rebel' appear and disappear in a quick succession. - 00:03–00:06 00:03–00:06: The camera moves around the shoe, highlighting design details. - 00:06–00:14 00:06–00:14: The camera pulls back to show the shoe in profile, completing the product showcase.

# Ad summary This is an ad for New Balance 1080 running shoes. The ad features a pair of New Balance 1080 running shoes on a light background. The headline reads, "In it for the long run." # Brand positioning New Balance is presented as a leading athletic brand that is committed to providing high-quality footwear for athletes and everyday runners. The brand seems to focus on performance and endurance. The ad conveys that New Balance is a reliable choice for those who are "in it for the long run", suggesting a commitment to durability, comfort, and support over extended use. # Product The product featured is the New Balance 1080 running shoe. It is designed for long-distance running. The shoe has a bright yellow, ventilated upper and a gray, cushioned sole. A blue "N" logo is displayed on the side. The ad seems to be targeting runners who prioritize comfort, performance, and durability, positioning the New Balance 1080 as a reliable choice for extended use. # Visual style The ad has a clean and minimalist aesthetic. The shoes are well-lit and stand out against the light gray background. The typography is modern and legible. The overall visual style is professional and polished. # Hooks Headline: In it for the long run. # Funnel stage Top of funnel # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits while promoting the brand identity and values. # Storyline - The ad begins by showcasing the New Balance 1080 running shoes, clearly displaying their design and features. This is from the brand's perspective, aiming to grab attention and create a positive first impression. - The ad then introduces the headline, "In it for the long run," which is presented from the brand's perspective and aims to emphasize the product's durability and suitability for long-distance running. It further implies a long-term commitment to quality and performance. - The ad concludes by featuring the "1080" model number and the New Balance logo, reinforcing the brand and product identity from the brand's perspective. This ensures viewers remember the brand and product being advertised.

# Ad summary This ad showcases the New Balance RC Essential Short. The ad features a man wearing the shorts and performing athletic movements. The ad highlights the New Balance logo on the shorts. # Brand positioning New Balance is presented as a brand that is athletic and performance-driven. The brand is associated with movement and activity, as shown by the model performing athletic movements. The brand's logo is prominently displayed, reinforcing brand recognition. The brand is positioned as a provider of athletic apparel that supports an active lifestyle. # Product The RC Essential Short is a piece of athletic apparel by New Balance. The shorts are lavender with a navy blue trim and feature the New Balance logo on the left leg. The shorts are designed for athletic activities, as demonstrated by the model performing various movements. The ad emphasizes the brand's logo and the overall aesthetic of the shorts, suggesting they are both functional and stylish. # Visual style The ad has a clean and minimalist aesthetic. The editing is quick, with fast cuts between shots. The production quality is high, with polished visuals. The pacing is fast, with cuts timed to the music beats. # Hooks Text overlay: RC Essential Short Visual: 00:00–00:02: Close-up shot of a man's thigh wearing purple New Balance shorts with a navy blue trim. The New Balance logo is visible on the shorts. The background is a plain white wall. The camera zooms in slightly. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not explicitly stated, but implied through the visuals that the shorts are stylish and functional. # Benefits - Not explicitly stated, but implied through the visuals that the shorts are suitable for athletic activities. # Features - RC Essential Short # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a close-up of the New Balance logo on the RC Essential Short. - 00:02–00:03 The camera zooms out to show a man wearing the shorts and performing a side lunge. - 00:03–00:06 The camera zooms in on the shorts, highlighting the New Balance logo. - 00:06–00:10 The camera zooms out to show the man performing a knee raise. - 00:10–00:11 The camera zooms in on the shorts again. - 00:11–00:14 The camera focuses on the man's face, with the New Balance logo appearing on the screen.

# Ad summary This ad for New Balance features a montage of athletes playing different sports, including baseball, tennis, soccer, and basketball. The ad is set to an upbeat, energetic song and features quick cuts and dynamic visuals. The ad concludes with the New Balance logo and tagline, "We got now." # Brand positioning New Balance is presented as a brand deeply embedded in the world of sports, catering to athletes across various disciplines. The brand aligns with values of athleticism, performance, and a dynamic lifestyle. The ad showcases a range of sports, suggesting that New Balance offers products suitable for diverse athletic pursuits. The brand positioning is both functional, providing athletic gear, and emotional, promoting a sense of energy and achievement. # Product The ad showcases New Balance athletic apparel and footwear. The products are presented through athletes actively engaged in their respective sports. The ad highlights the versatility of New Balance products, suitable for baseball, tennis, soccer, and basketball. The products are shown in action, emphasizing their functionality and performance. The ad aims to convey that New Balance products are worth trying or buying because they are associated with athleticism, energy, and success in sports. # Visual style The ad has a polished, commercial aesthetic with quick cuts and dynamic visuals. The production quality is high-end, with bright lighting and clear shots. The editing style is fast-paced, with cuts timed to the music beats. The pacing is consistent throughout the ad, creating a sense of energy and excitement. # Hooks Spoken: 00:00–00:03: Check your time and ring and go and get yourself a whistle and blow! Visual: 00:00–00:01: A baseball field with a blue wall in the background. A baseball player wearing a white New Balance t-shirt, grey hat, and baseball gloves walks towards the camera holding a bat. The New Balance logo is superimposed over the player. / 00:01–00:02: A tennis court with green and red surfaces. A tennis player wearing a white New Balance tank top and white wristbands looks at the camera while holding a tennis racket. / 00:02–00:03: A tennis court with green and red surfaces. A tennis player wearing a white New Balance tank top and white wristbands hits a tennis ball. The camera is positioned directly above the player. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New Balance provides athletic apparel and footwear for various sports, enabling athletes to perform at their best and experience a sense of energy and achievement. # Benefits - Performance - Athleticism - Energy # Features - Athletic apparel - Athletic footwear # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows athletes participating in sports, giving the perspective of active users of the product. # Storyline - 00:00–00:01 The ad opens with a baseball player swinging a bat. - 00:01–00:01 The baseball player points at the camera. - 00:02–00:03 A tennis player hits a ball. - 00:03–00:04 A soccer player juggles a ball. - 00:04–00:05 A basketball player shoots a ball into a net. - 00:05–00:06 A basketball player dribbles a ball. - 00:06–00:08 A basketball player dribbles a ball and smiles. - 00:08–00:09 A tennis player hits a ball. - 00:09–00:10 A basketball player jumps and shoots a ball. - 00:10–00:11 The baseball player spreads his arms. - 00:11–00:12 The soccer player smiles. - 00:12–00:13 The baseball player smiles. - 00:13–00:14 The baseball player runs.

# Ad summary This ad features a pair of white and burgundy New Balance sneakers. The ad begins with an unboxing of the shoes, followed by a close-up of the shoe's details. The ad is set to music. # Brand positioning New Balance is presented as a brand that offers stylish and high-quality athletic shoes. The brand is positioned as a provider of footwear that combines fashion and function, appealing to consumers who value both aesthetics and performance. The ad showcases a specific model with a classic design, suggesting a blend of retro and contemporary styles. The brand aligns with a lifestyle that appreciates both athletic activity and casual fashion, pushing against the norm of purely performance-focused athletic wear by emphasizing style and design. # Product The featured product is a pair of New Balance sneakers, primarily white with burgundy accents. The shoes have a classic athletic design with a prominent 'N' logo in burgundy on the side. The upper is made of a combination of leather and mesh, providing both durability and breathability. The sole is a light gray color with a textured grip pattern. The sneakers are designed for everyday wear, blending athletic functionality with a stylish appearance. The ad highlights the shoe's aesthetic appeal and classic design, suggesting they are worth buying for their style and versatility. # Visual style The ad has a clean and simple aesthetic with a focus on product presentation. The editing style is straightforward with static shots and minimal transitions. The production quality appears polished, giving the ad a professional feel. The pacing is consistent, with each shot held long enough to showcase the product details. The audio-visual sync is maintained with the music track, enhancing the overall presentation. # Hooks Spoken: 00:10–00:12: Male 1: Get the look, got me funny, don't think I can't tell. Visual: 00:10–00:12: A close-up shot shows the details of the New Balance sneaker, including the logo, stitching, and sole. The background remains the plain, light gray surface. The camera is stationary, providing a detailed view of the shoe's features. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The New Balance sneakers offer a blend of athletic functionality and stylish design, making them suitable for both active and casual lifestyles. # Benefits - Stylish appearance - Durability - Breathability - Versatility for everyday wear # Features - Classic athletic design - Prominent 'N' logo - Leather and mesh upper - Light gray sole with textured grip # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad begins with a close-up of a New Balance shoebox, immediately establishing the brand and product. This creates anticipation and sets the stage for an unboxing reveal. - 00:01–00:03 The shoebox is opened to reveal the shoes inside, wrapped in tissue paper. This moment builds excitement and highlights the presentation of the product. - 00:03–00:08 The shoes are taken out of the box and held up to the camera, showcasing their design and color scheme. This allows the viewer to get a clear view of the product's aesthetic. - 00:08–00:12 A close-up shot focuses on the details of the shoe, such as the New Balance logo and the stitching. This emphasizes the quality and craftsmanship of the product.

# Ad summary This ad showcases the New Balance 9060 sneakers. The ad features a person sitting on the floor wearing the sneakers. # Brand positioning New Balance is presented as a brand that values both style and comfort. The brand is positioned as a modern and fashionable brand, as seen through the choice of model and clothing. The brand is also positioned as a brand that is accessible and relatable, as seen through the choice of model and the simple background. # Product The product being advertised is the New Balance 9060 sneaker. The sneaker is a modern take on the classic New Balance sneaker. The sneaker is made with a combination of suede and mesh materials. The sneaker is available in a variety of colors. The sneaker is designed for both style and comfort. The ad shows the sneaker being worn by a person sitting on the floor, which implies that the sneaker is comfortable and can be worn for everyday activities. # Visual style The ad has a clean and minimalist visual style. The lighting is soft and natural, and the colors are muted. The overall effect is one of understated elegance. # Hooks Headline: The 9060 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and comfortable sneakers # Benefits - Style - Comfort # Features - Sneaker # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product in a positive light and showing how it can be worn in everyday life. The brand is also trying to appeal to a younger audience by using a modern and fashionable model. # Storyline - The ad opens with the New Balance logo and the name of the shoe, "The 9060." This is intended to introduce the product to the viewer from the brand's perspective. - The ad then shows a person sitting on the floor wearing the New Balance 9060 sneakers. This is intended to show the viewer how the sneakers look when they are being worn from the brand's perspective. - The person is smiling and looking off into the distance. This is intended to make the viewer feel like the sneakers are comfortable and stylish from the brand's perspective.

# Ad summary This ad showcases the New Balance FuelCell Rebel v4 running shoe. The ad features a woman in athletic wear, highlighting the shoe's design and suitability for running and active lifestyles. # Brand positioning New Balance is presented as a brand that combines athletic performance with stylish design. The ad emphasizes the brand's ability to cater to both functional needs and aesthetic preferences, positioning it as a choice for individuals who value both performance and style in their athletic wear. The brand aligns with a lifestyle that promotes physical activity and fashion-conscious choices, ignoring the norm that athletic wear cannot be stylish. # Product The New Balance FuelCell Rebel v4 is a running shoe designed for performance and style. It features a sleek, low-profile design with a prominent New Balance logo. The shoe is shown being worn during stretches and light activity, suggesting it is suitable for running and active lifestyles. The shoe is presented as a versatile option for those who want both functionality and aesthetic appeal. # Visual style The ad has a clean and polished aesthetic, typical of commercial productions. The editing style features static shots with smooth transitions. The production quality is high-end, with a focus on showcasing the product in a visually appealing manner. The pacing is consistent, with a moderate rhythm that allows viewers to focus on the product and the model's movements. # Hooks Visual: 00:00–00:01: A woman with curly brown hair, wearing a white athletic jacket, blue shorts, and grey socks, sits on a wooden block. She is adjusting her sock and preparing to put on a white and grey New Balance FuelCell Rebel v4 running shoe. The background is a plain white studio setting. / 00:01–00:02: A pair of white and grey New Balance FuelCell Rebel v4 running shoes are displayed on a white surface. The camera focuses on the shoes, highlighting their design and features. The background remains a plain white studio setting. / 00:02–00:03: The woman is now standing, wearing the New Balance FuelCell Rebel v4 shoes, blue shorts, a white athletic jacket, and sunglasses. She poses dynamically, lifting one leg to showcase the shoe's appearance. The background is a plain white studio setting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Combines athletic performance with stylish design - Versatile option for functionality and aesthetic appeal # Benefits - Suitable for running - Suitable for active lifestyles - Stylish appearance # Features - FuelCell technology - Sleek, low-profile design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features in a controlled, promotional manner. # Storyline - 00:00–00:01 A woman is shown sitting on a wooden block, adjusting her sock and preparing to put on the New Balance FuelCell Rebel v4 running shoe. - 00:01–00:02 The camera focuses on a pair of the New Balance FuelCell Rebel v4 shoes, highlighting their design and features. - 00:02–00:03 The woman is now standing, wearing the shoes and posing dynamically, showcasing the shoe's appearance and how it complements athletic wear. - 00:03–00:04 The woman stretches her arms, further emphasizing the shoe's suitability for physical activity and an active lifestyle.

# Ad summary This ad showcases the New Balance FuelCell Rebel running shoe. The ad features close-up shots of the shoe's design and materials, highlighting its features and sleek design. # Brand positioning New Balance is presented as a leading athletic brand focused on performance footwear. The brand is positioned as innovative and stylish, with a focus on crafting products that enhance athletic performance. The ad emphasizes the brand's commitment to creating footwear that feels fast and supports an active lifestyle. New Balance aims to occupy a space in the consumer's mind as a brand that combines functionality with modern design, appealing to athletes and fitness enthusiasts who value both performance and aesthetics. # Product The New Balance FuelCell Rebel is a running shoe designed for speed and performance. The shoe features a bright yellow and black color scheme with a prominent New Balance logo. The FuelCell technology is highlighted as a key feature, suggesting enhanced energy return and cushioning. The shoe is crafted to feel fast, with a sleek, lightweight design. The ad focuses on the shoe's aesthetic appeal and performance-oriented features, making it suitable for runners seeking both style and functionality. The design includes a high-traction outsole and breathable upper, addressing potential purchase barriers related to grip and comfort. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a plain white background. The editing style features smooth transitions and static shots, focusing on the product. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that emphasizes the shoe's features. The visual motifs include close-up shots of the shoe's design and materials, highlighting its sleek and modern appearance. # Hooks Text overlay: crafted to feel / fast Visual: 00:00–00:01: A New Balance FuelCell Rebel running shoe is displayed against a plain white background. The shoe is bright yellow with black accents and a silver New Balance logo. The camera is stationary, providing a full shot of the shoe. The lighting is bright and even, highlighting the shoe's colors and design. The New Balance logo appears above the shoe. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Crafted to feel fast: This highlights the shoe's design and technology, emphasizing its ability to enhance speed and performance. # Benefits - Enhanced energy return - Cushioning - Fast feel # Features - FuelCell technology - Sleek design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens with a full shot of the New Balance FuelCell Rebel shoe against a plain background. - 00:01–00:05 The camera zooms in to highlight the shoe's design and materials. - 00:06–00:08 Text overlay appears, emphasizing the shoe's speed and performance. - 00:09–00:11 The camera zooms out to show the full shoe again. - 00:12–00:14 The New Balance logo appears, reinforcing the brand.

# Ad summary A New Balance ad showcases a man wearing a tan sweatshirt and matching sweatpants, highlighting the brand's apparel line through a series of poses and close-up shots. # Brand positioning New Balance is positioned as a brand that emphasizes both athletics and style. The brand's apparel line, as presented in the ad, focuses on comfort and fashion, with a classic logo and matching color scheme. This suggests the brand aims to occupy a space in the consumer's mind that values a blend of athletic functionality and casual style. The values associated with New Balance include quality, comfort, and a timeless aesthetic, appealing to individuals who prioritize both performance and everyday wear. The brand seems to ignore the trend-driven, fast-fashion approach and instead focuses on durable, classic pieces. # Product The featured product is a matching apparel set consisting of a sweatshirt and sweatpants, both in a tan color. The sweatshirt features a white "new balance athletics" logo printed on the chest, with white piping along the shoulder seams. The sweatpants have a loose, comfortable fit and also display the New Balance logo on the upper left thigh. These products appear to be designed for casual wear, combining comfort with a stylish, athletic-inspired look. The ad emphasizes the coordinated appearance of the set, suggesting it's a complete, ready-to-wear outfit, implicitly addressing the purchase barrier of having to mix and match pieces. The ad conveys that this set is worth trying or buying due to its classic style, comfort, and brand reputation for quality. # Visual style The ad has a clean and minimalist aesthetic, with a polished, commercial production quality. The editing style uses quick cuts and zooms to focus on the product details and brand logo. The pacing is moderate and consistent throughout the ad, with cuts timed to the music beats. The ad uses a white background, enhancing the focus on the tan New Balance apparel. # Hooks Spoken: Male 1: [Upbeat] Yeah! Text overlay: new balance athletics Visual: 00:00–00:01: A man stands facing forward in a matching tan sweatshirt and sweatpants against a white background. The New Balance logo in white appears in front of him. The man is Black, in his late 20s, with braided hair, wearing black shoes. The camera is stationary. / 00:01–00:02: The camera zooms in tightly on the chest of the man, focusing on the 'new balance athletics' logo in white on the tan sweatshirt. The background remains white. / 00:02–00:04: The camera zooms out to a medium shot of the man, who looks directly at the camera and smiles. He nods slightly. The white background is plain and textureless. The camera is stationary and eye-level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the difficulty of putting together a stylish, coordinated outfit, suggesting that this matching set provides an easy solution. # Value propositions - A complete, ready-to-wear outfit eliminates the need to mix and match pieces. - Combines comfort and style for everyday wear. # Benefits - Stylish coordinated outfit - Comfortable for casual wear - Classic, athletic-inspired look # Features - Matching sweatshirt and sweatpants set - White 'new balance athletics' logo on sweatshirt - White piping along shoulder seams of sweatshirt - Loose, comfortable fit of sweatpants # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a direct, promotional tone to showcase the apparel, positioning the brand as stylish and athletic. # Storyline - 00:00–00:01 A man in a matching tan sweatshirt and sweatpants stands against a white background as a New Balance logo appears in front of him. - 00:01–00:02 The camera zooms in on the man's chest, focusing on the "new balance athletics" logo on the sweatshirt. - 00:02–00:04 The camera zooms out and the man smiles at the camera as he nods his head. - 00:04–00:05 The camera then shifts to the side, showing the New Balance logo, as the man walks out of frame.

# Ad summary This ad features a man running in New Balance apparel. The ad highlights the RC Essential Short. # Brand positioning New Balance is presented as a performance-oriented athletic brand, focusing on apparel designed for running. The brand aligns with an active lifestyle, emphasizing functionality and style for athletes. The brand is positioned as a provider of essential athletic wear, specifically highlighting the RC Essential Short, suggesting a focus on core, high-quality products for runners. # Product The RC Essential Short is presented as a key piece of running apparel from New Balance. The shorts are shown being worn by a runner, indicating they are designed for athletic performance. The ad emphasizes the 'RC Essential Short' name, suggesting it is a fundamental item for runners. The shorts appear to be lightweight and designed for ease of movement, suitable for running and other athletic activities. The ad aims to convey that these shorts are a worthwhile purchase for those seeking functional and stylish running apparel. # Visual style The ad features a clean, studio-shot image with a focus on the product in motion. The visual motif is minimalist, with a solid background and a single subject. The image treatment includes soft lighting and natural color grading. The typography is clean and legible, integrated seamlessly into the design. The style is high-design, aiming to capture attention and convey a sense of quality and performance. # Hooks Headline: RC Essential Short # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - RC Essential Short # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its intended use. # Storyline - The ad opens with a full shot of a man running, showcasing the New Balance apparel in motion. This is intended to immediately capture attention and demonstrate the product in its intended use case, from the brand's perspective. - The focus then shifts to highlighting the RC Essential Short, emphasizing its importance as a core product. This is from the brand's perspective, aiming to position the shorts as a must-have item for runners. - The overall narrative is a simple presentation of the product in action, aiming to convey its functionality and style to potential customers. This is a direct communication from the brand, showcasing the product's value and appeal.

# Ad summary This ad showcases the New Balance 1080 running shoe. It emphasizes the shoe's design and association with long-distance running. # Brand positioning New Balance is positioned as a brand for serious runners. The ad highlights performance and endurance, promoting the brand as a reliable choice for those committed to long-distance running. This suggests the brand stands for quality and durability in athletic footwear. # Product The product being advertised is the New Balance 1080 running shoe. The shoe features a vibrant, neon yellow upper with a blue "N" logo on the side. It has laces and a gray sole designed for running. The product is explicitly shown in the context of running, being described as ideal "for the long run." # Visual style The ad features a clean, minimalist style with a focus on product presentation. The high-quality studio shot showcases the New Balance 1080 shoes against a stark white background, emphasizing their design and features. The typography is large and bold, creating a visually appealing and easily scannable layout. # Hooks Headline: In it for the long run. # Funnel stage Awareness # Pain points None used. # Value propositions - Shoes designed for endurance and long-distance running. # Benefits - In it for the long run. # Call to action None used. # Social proof - None used. # Point of view - Brand: From top to bottom, the entire ad focuses on promoting the New Balance 1080 running shoe, emphasizing its design, features, and suitability for long-distance running. # Storyline - The ad starts by showcasing the New Balance 1080 shoes at the top of the frame to highlight the product. This provides the initial hook to draw the viewer in and focus their attention on the footwear, emphasizing its design and visual appeal. - The copy is positioned centrally to emphasize the shoe's suitability for long-distance running. This reinforces the idea that the New Balance 1080 is designed for endurance and performance, catering to runners focused on going the distance. - The ad concludes by including the number "1080" and the New Balance logo to solidify the shoe's identity and branding. This ensures the audience remembers the specific model and the brand behind it, driving brand recognition.

# Ad summary This ad showcases New Balance's RC Essential Short, highlighting its design and functionality for running. # Brand positioning New Balance is presented as a performance-oriented athletic brand, focusing on providing functional and stylish apparel for runners. The brand emphasizes quality and design, catering to athletes who seek both performance and aesthetics in their gear. The brand aligns with an active lifestyle, promoting values of athleticism, dedication, and style. New Balance positions itself as a provider of essential running apparel, focusing on the functional aspects of their products while maintaining a modern and fashionable aesthetic. # Product The RC Essential Short is a running short designed for performance and style. The short is shown in a light purple color with a dark purple trim. It features a lightweight construction and a design that allows for ease of movement during running. The New Balance logo is visible on the lower left leg of the short. The ad highlights the short's essential nature, suggesting it is a core piece of running apparel. The product is designed for runners who value both functionality and aesthetics in their gear. # Visual style The ad features a clean and modern visual style with a focus on the product. The lighting is soft and even, highlighting the colors and textures of the apparel. The composition is dynamic, capturing the runner in motion to convey a sense of energy and athleticism. The overall aesthetic is polished and professional, reflecting the brand's commitment to quality and design. # Hooks Headline: The RC Essential Short # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Essential running short for performance and style # Benefits - Designed for performance - Stylish design # Features - Essential running short # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - The ad opens with a dynamic shot of a runner in motion, showcasing the RC Essential Short. This is intended to immediately capture the viewer's attention and highlight the product in action, from the brand's perspective. - The focus then shifts to the design and features of the short, emphasizing its functionality and style. This aims to inform the viewer about the product's key attributes and benefits, from the brand's perspective. - The ad concludes by reinforcing the short's essential nature, positioning it as a must-have item for runners. This is intended to persuade the viewer to consider purchasing the product, from the brand's perspective.

# Ad summary The ad features the New Balance 1080 running shoes. It presents a series of quick shots of a person wearing the shoes while walking, running, and working. The ad emphasizes the shoe's versatility for any activity. # Brand positioning New Balance is presented as a brand that creates footwear that is versatile and reliable. The ad showcases that the shoes are suitable for different activities and lifestyles. The brand values functionality and comfort, as emphasized by the focus on running and everyday tasks. # Product The New Balance 1080 running shoes are featured as versatile footwear. The shoes are presented for running and everyday activities. The visual focus is on the bright yellow color, cushioning, and design. The shoe appears suitable for various activities such as running and walking. # Visual style The ad has a bright and energetic aesthetic with quick cuts and dynamic shots. The production quality is a hybrid of polished commercial and UGC, with some shots appearing to be taken from doorbell cameras. The editing style is fast-paced, creating a sense of movement and activity. The visuals are timed to match the upbeat music track. # Hooks Text overlay: In it for the long run. Visual: 00:00–00:02: A pair of bright yellow New Balance 1080 running shoes is on a floor rug in the foreground. The white New Balance logo appears above the shoes. A person wearing a gray shirt and maroon shorts walks in the blurred background, with a kitchen visible behind them. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer 100% – The ad is presented through the perspective of potential users. - Brand 0% – None used. - Expert 0% – None used. - External source 0% – None used. # Storyline - 00:00–00:02 A pair of New Balance 1080 shoes are shown on the floor, with someone walking in the background. - 00:02–00:06 00:02–00:06: A person is shown tying the laces of the New Balance 1080 shoes, followed by various shots of people walking and running indoors. The perspective is from the ground, focusing on the shoes in motion. - 00:06–00:10 00:06–00:10: The camera shows different individuals, presumably delivery people, running outside wearing the New Balance 1080 shoes, emphasizing the shoes' usability for outdoor activities. - 00:10–00:14 00:10–00:14: The shot returns to the indoor setting, where the pair of New Balance 1080s is shown on the floor, reinforcing the theme of versatility.

# Ad summary This ad showcases New Balance's Lunar New Year 2026 collection, featuring a man and woman wearing apparel and shoes from the collection. The ad emphasizes the brand's association with style and cultural relevance. # Brand positioning New Balance is presented as a stylish and culturally relevant brand, offering apparel and footwear that aligns with contemporary fashion trends. The brand aims to occupy a space in the consumer's mind as a provider of fashionable athletic wear, blending athletic functionality with modern aesthetics. The brand aligns with a lifestyle that values both comfort and style, appealing to consumers who seek to express their individuality through their clothing choices. New Balance pushes against the norm of purely functional athletic wear, instead offering products that are suitable for both athletic activities and everyday wear. The brand positioning is both functional, providing comfortable and durable clothing, and emotional, allowing consumers to express their personal style and cultural awareness. # Product The ad features apparel and footwear from New Balance's Lunar New Year 2026 collection. The man is wearing a cream-colored sweatshirt and matching pants, paired with grey and brown sneakers. The woman is wearing a red cropped sweatshirt, a beige pleated skirt, white tights, and white sneakers. The apparel features the New Balance logo in a small, embroidered design. The sneakers are shown with a mix of materials and textures, highlighting their design details. The products are presented as stylish and versatile, suitable for both casual wear and athletic activities. The ad addresses the purchase barrier of associating athletic wear with only functional purposes, showcasing the collection as fashionable and culturally relevant. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the products in a lifestyle setting. The production quality is high, with professional lighting and styling. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, complementing the overall design. The ad mimics a high-fashion editorial style, aiming to elevate the brand's image and appeal to a style-conscious audience. The visual style enhances scannability by presenting a clear and uncluttered image, allowing viewers to quickly grasp the key message and product offerings. # Hooks Headline: The Lunar New Year 2026 Collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable athletic wear for expressing personal style - Culturally relevant collection for celebrating Lunar New Year # Benefits - Stylish design - Versatile for casual and athletic wear - Culturally relevant # Features - Apparel and footwear - Lunar New Year 2026 collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing its Lunar New Year 2026 collection and emphasizing its association with style and cultural relevance. # Storyline - The ad opens with a shot of the New Balance logo and the text "The Lunar New Year 2026 Collection", immediately establishing the theme and focus of the ad. The brand is telling the audience that this ad is about a specific collection tied to a cultural celebration. - The ad then presents a man and a woman wearing apparel and shoes from the collection, showcasing the products in a lifestyle setting. The brand is showing the audience how the products look when worn, emphasizing their style and fit. - The models are posed in a way that highlights the design and details of the clothing and footwear, further emphasizing the brand's attention to style and cultural relevance. The brand is telling the audience that the collection is fashionable and suitable for everyday wear.

# Ad summary This ad features a pair of New Balance 1080 running shoes. The ad highlights the shoe's features and implies a value proposition, targeting runners who are 'in it for the long run'. # Brand positioning New Balance is presented as a reliable brand for runners dedicated to the sport, emphasizing longevity and endurance with the phrase 'In it for the long run'. The ad aligns the brand with values of commitment, perseverance, and long-term dedication, suggesting that New Balance supports athletes through their ongoing journeys, not just for short-term gains. The brand positions itself as a partner for athletes who are serious about running, day after day. The brand is positioned towards functional goals, designed for peak performance, rather than emotional appeals. # Product The ad features the New Balance 1080 running shoes, designed for runners. The shoes are bright yellow with a blue 'N' logo on the side. The design emphasizes cushioning and support, with a thick, curved sole for impact absorption. The overall visual of the shoe suggests comfort and high performance. The ad does not list specific technical features, but it positions the 1080 as a shoe for daily training and long-distance running, targeting those who need reliable footwear for extended use. The name '1080' is visible at the bottom of the ad, reinforcing the model's identity. # Visual style The ad has a clean and minimalist visual style, focusing on product presentation with a simple background. The production quality appears high, with clear lighting and sharp focus on the running shoes. The layout is straightforward, with the product image at the top and text arranged below. The typography is bold and modern, contributing to a sense of reliability and quality. The overall design feels functional and direct, prioritizing clarity and brand communication over elaborate visual effects. # Hooks Headline: In it for the long run. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - In it for the long run. # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad is presented from the brand's perspective, aiming to highlight product features and brand values to attract customers. # Storyline - The image begins by showcasing the New Balance 1080 running shoes. This establishes the product as the central focus of the advertisement, which is intended to immediately capture the attention of potential buyers. - Next, the ad presents the slogan, 'In it for the long run' This statement is the brands attempt to connect the shoes with the idea of sustained effort and commitment, framing the product as ideal for dedicated runners. - Finally, the image concludes by displaying the product name ('1080') and the New Balance logo. This cements the product's identity and reinforces brand recognition for the customer.

# Ad summary This ad for New Balance 1080 running shoes features a series of different people wearing the shoes while doing different things, including working out and package delivery. # Brand positioning New Balance is presented as a versatile and reliable brand for those "in it for the long run." The ad showcases the brand as being a part of everyday life, from leisurely activities at home to professional tasks like package delivery. The overall tone of the ad is playful and energetic, highlighting New Balance's ability to blend into diverse lifestyles and settings, making it a relatable and accessible brand for a broad audience. # Product The New Balance 1080 running shoe is featured as a versatile option that is "in it for the long run." It is shown being worn by a variety of people doing various activities. The ad highlights its suitability for different use cases, from workouts to everyday tasks, emphasizing its adaptability and appeal to a broad audience. # Visual style The ad features a mix of lifestyle shots and doorbell camera footage, creating a hybrid aesthetic. The editing is quick and upbeat, with a fast BPM that syncs with the music. The production quality varies, with the lifestyle shots appearing more polished and the doorbell camera footage having a raw, UGC feel. This blend aims to showcase the shoe's versatility and integrate it into everyday life, appealing to a broad audience. # Hooks Text overlay: 1080 (Large white text centered on screen) Visual: 00:00–00:01 A pair of neon yellow New Balance running shoes sit on a light rug on a wooden floor. In the background, a person walks around in a kitchen. The New Balance logo is displayed on the screen. / 00:01–00:02 A person wearing black workout pants kneels on the floor to tie the neon yellow New Balance running shoes. A black workout towel sits on the floor next to their knee. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New Balance shoes are good for any activity # Benefits - Versatile - Good for the long run # Features - Running shoe # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses a montage of shots featuring different people, implying a customer point of view. # Storyline - 00:00–00:01 The ad opens with the New Balance logo in front of a pair of the neon yellow running shoes. - 00:01–00:02 00:01–00:02 A person kneels down to tie the running shoes. The text overlay reads "1080." - 00:02–00:06 00:02–00:06 A montage of shots features people wearing the shoes. The focus of the shots is on the shoes. - 00:06–00:10 00:06–00:10 Montage of doorbell camera footage featuring different people wearing the shoes approaching the camera. These people are also delivering packages. - 00:10–00:14 00:10–00:14 The ad ends with the same shot as the beginning, featuring a pair of the shoes with the New Balance logo. The logo moves closer to the shoes.

# Ad summary This ad showcases the New Balance 9060 shoe. The ad features two models wearing the shoes and New Balance apparel. The ad focuses on the shoe and its design. # Brand positioning New Balance is presented as a brand that values both style and comfort. The brand is positioned as a lifestyle brand that offers apparel and shoes. The brand is presented as a brand that is modern and stylish. # Product The New Balance 9060 shoe is a lifestyle shoe that is designed for comfort and style. The shoe is made with a combination of suede, mesh, and leather. The shoe features a chunky sole and a unique design. The shoe is available in a variety of colors. # Visual style The ad has a clean and modern aesthetic. The colors are muted and the lighting is soft. The editing is simple and straightforward. The ad has a high-end production quality. # Hooks Spoken: [Music] Text overlay: 9060 Visual: 00:00–00:01 Two models, a woman and a man, stand in front of a neutral beige background. The woman is on the left with short black hair, wearing a dark gray New Balance quarter-zip sweatshirt, brown cargo pants, and light gray New Balance sneakers. She has her arms crossed and is looking at the man. The man is on the right with short blonde hair, wearing a white New Balance jacket, a white t-shirt, brown sweatpants, and light gray New Balance sneakers. He is looking up and to the right. The New Balance logo is in the center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The New Balance 9060 shoe is a lifestyle shoe that is designed for comfort and style. # Benefits - Comfort - Style # Features - Suede - Mesh - Leather - Chunky sole - Unique design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view. # Storyline - 00:00–00:01 Two models are standing in front of a neutral background. - 00:01–00:02 The camera zooms in on the shoes that the models are wearing. - 00:02–00:03 The camera zooms back out to show the models again. - 00:03–00:05 The camera zooms in on the shoes again.

# Ad summary Two women sitting at a table together introduce the New Balance v15 1080 shoe. One of the women describes it as having an Infinion foam, which feels like you're putting your foot in it for the first time, over and over again. The women state that the shoes are long lasting and can be counted on. # Brand positioning New Balance is presented as a performance-driven athletic brand focused on quality and innovation. The ad highlights the New Balance 1080v15's new Infinion foam technology, emphasizing comfort and durability, suggesting the brand aims to be seen as reliable and technologically advanced. The brand aligns with an active lifestyle, as seen through the footage of a runner in a park. Overall, New Balance positions itself as a provider of high-quality running shoes that combine comfort, innovation, and long-lasting performance. # Product The New Balance 1080v15 is a running shoe designed for comfort and durability, featuring the new Infinion foam in the midsole. The Infinion foam technology is highlighted as making it feel like you're putting your foot in the shoe for the first time, over and over again. The ad emphasizes the shoe's long-lasting quality, conveying that it can be counted on. The visuals show the shoe being used by a runner in a park, suggesting its suitability for outdoor running and active lifestyles. The shoe comes in a bright lime green colorway with a thick, silver-colored midsole and a blue New Balance logo. # Visual style The ad has a natural, bright aesthetic with a blend of studio and outdoor shots. The editing style includes quick cuts between product shots, close-ups, and running scenes. The production quality feels polished, but with a casual vibe. The pacing is moderate, with cuts timed to match the voiceover. The visual motifs include recurring shots of the New Balance shoe in various settings, emphasizing its design and performance. # Hooks Spoken: Female 1: This is our v15 of the 1080. Text overlay: 00:01–00:02 Wir präsentieren den 1080v15 / 00:01–00:02 Das ist unsere v15 des 1080. Visual: 00:00–00:02 Two women sit at a wooden table with a New Balance logo in the center of the frame. The women are seated in front of a light-colored wall with a brick column on the right and a potted plant on the left. The woman on the left has long brown hair and wears a light blue T-shirt and black pants. The woman on the right has blonde hair in braids and wears a white jacket. Between them are a pair of bright green New Balance shoes. The camera is stationary at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of running shoes losing their initial comfort over time by emphasizing the Infinion foam technology that feels like putting your foot in the shoe for the first time, over and over again. # Value propositions - The New Balance 1080v15 features Infinion foam technology for lasting comfort. # Benefits - Feels like you're putting your foot in it for the first time over and over again - Can be counted on # Features - Infinion foam technology in the midsole - Long-lasting # Call to action None used. # Point of view - Brand 100% – The ad highlights the product's features and benefits through two speakers who are positioned as experts and users. # Storyline - 00:00–00:02 Two women sit at a table and introduce the New Balance 1080v15. - 00:02–00:04 00:02–00:04 One of the women presents the shoe's Infinion foam. - 00:04–00:06 00:04–00:06 The woman continues, describing the Infinion foam as the technology in the midsole that makes it feel like putting your foot in it for the first time. - 00:06–00:08 00:06–00:08 The woman adds, "Over and over again," while the shot shows the shoe and blueprint laying on a table. - 00:08–00:13 00:08–00:13 The other woman interjects that the shoes are long-lasting and can be counted on. - 00:13–00:14 00:13–00:14 A New Balance logo appears as a woman runs in the shoes.

# Ad summary This ad showcases the New Balance 1080 running shoe, emphasizing its suitability for long runs. The visual style is clean and modern, focusing on the shoe's design and branding. The ad targets individuals who value comfort and durability in their running gear. # Brand positioning New Balance is presented as a brand focused on providing high-quality running shoes for athletes and everyday runners. The brand positions itself as a reliable choice for those committed to the long run. It aligns with a lifestyle of dedication, endurance, and consistent performance, promoting values of perseverance and commitment. It differentiates from other athletic brands by focusing on the long-term benefits of using their products, rather than short-term gains. # Product The product being advertised is the New Balance 1080 running shoe. It's designed for runners who need a reliable and comfortable shoe for long distances. The shoe features a lightweight design with a cushioned sole to help the runner go the distance. The visual presentation emphasizes the shoe's sleek design and the brand's commitment to performance. The ad addresses the need for durability and comfort, showcasing the shoe as a long-term investment for serious runners. The shoe is available in a neon yellow/green colorway with a blue New Balance logo on the side and on the tongue. # Visual style The ad has a clean and modern visual style. The production quality is high, with a focus on clear product presentation. The use of a neutral background and minimalist design emphasizes the shoe's design and the brand's messaging. The typography is bold and legible, enhancing readability. The visual style aligns with typical norms for athletic shoe advertising, focusing on performance and aesthetic appeal. # Hooks Headline: In it for the long run. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need for reliable and comfortable running shoes that can withstand long distances and consistent use. "In it for the long run" speaks to the frustration of runners who need gear that won't break down or cause discomfort during extended periods of use. # Value propositions - Designed for runners committed to endurance and long-term performance # Benefits - Suitable for long runs - Durable for consistent performance # Features - New Balance 1080 running shoe # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing their product, values, and commitment to runners. # Storyline - The ad opens with a pair of New Balance 1080 running shoes shown from above, displaying the product clearly. This draws the viewer's attention and introduces the product as the main subject. It is from the brand's perspective. - The phrase "In it for the long run." is displayed in large, bold text, reinforcing the shoe's purpose and the brand's commitment to endurance. This is the brand communicating its core message and targeting individuals with similar values. - The additional text in Japanese, "今日も、明日も、明後日も。" (also translated as "Today, tomorrow, and the day after tomorrow"), further emphasizes the theme of commitment and longevity. The brand broadens the reach of the ad to Japanese consumers by speaking in their native language. - The number "1080" is placed prominently, identifying the specific model of the New Balance running shoe. It is from the brand's perspective. - The New Balance logo is displayed at the bottom right corner to reinforce brand recognition. This is the brand solidifying its visual identity and association with the product.