How Klaviyo Advertises on Meta

# Ad summary This ad for Klaviyo highlights the brand's marketing and service capabilities in one CRM, powered by real-time data and AI. The ad uses a visual of a woman in workout clothes sitting on a yoga mat, with a chat window overlay showing a customer interacting with an AI assistant on a clothing brand's website. The AI helps the customer with sizing questions, showcasing the value of Klaviyo's AI-powered customer service. # Brand positioning Klaviyo is presented as a tech-forward solution for businesses looking to enhance their marketing and customer service through a unified CRM platform. The brand positions itself as a provider of real-time data and AI-powered tools, aiming to help businesses optimize their marketing and service efforts. Klaviyo aims to occupy the space of an innovative and efficient CRM provider, emphasizing the integration of marketing and service functions. The brand's tone is professional and data-driven, aligning with a functional positioning that focuses on performance and efficiency. # Product The featured product is Klaviyo's marketing and service CRM, which integrates marketing and customer service functionalities into one platform. It is designed for businesses aiming to improve customer engagement and streamline their operations. The CRM is powered by real-time data and AI, enabling features such as AI assistants that help customers with sizing questions. The ad highlights the CRM's ability to provide personalized assistance, addressing the purchase barrier of uncertainty in sizing. The AI assistant feature is presented as a USP, offering shoppers the best fit and comfort through data-driven recommendations. The product is worth trying or buying because it offers a unified solution for marketing and service, enhanced by AI capabilities. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a real-life context. The production quality is high, with clear and well-lit visuals. The color palette is soft and neutral, with a focus on light greens, browns, and whites. The ad uses a combination of real-life imagery and digital overlays to demonstrate the product's functionality. The typography is clean and legible, with a focus on clear communication. The overall style is designed to be scannable and engaging in a social media feed. # Hooks Headline: Marketing & service in one CRM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sizing uncertainty when shopping online. The customer asks, "I'm between sizes—should I get a small or medium?" # Value propositions - AI Assistant: Provides data-driven sizing recommendations for the best fit and comfort. - Real-time data: Powers personalized assistance and efficient CRM functionality. - Unified platform: Integrates marketing and service for streamlined operations. # Benefits - Best fit and comfort - Personalized assistance - Unified platform # Features - AI Assistant - Real-time data - CRM # Call to action Learn more → # Social proof - "Most shoppers who are between sizes go up one size." # Point of view - Customer: The chat window shows a customer interacting with an AI assistant, seeking help with sizing questions. - Brand: The Klaviyo logo and tagline emphasize the integration of marketing and service in one CRM, powered by real-time data and AI. # Storyline - The ad opens with a visual of a woman in workout clothes sitting on a yoga mat, creating a relatable and active context. This is included to draw in viewers interested in fitness and lifestyle brands, setting the stage for the product integration. The audience experiences this from the perspective of a potential customer. - A chat window overlay appears, showing a customer interacting with an AI assistant on a clothing brand's website. This is included to demonstrate the AI-powered customer service capabilities of Klaviyo's CRM. The audience experiences this from the perspective of a customer seeking assistance with sizing. - The AI assistant provides a sizing recommendation based on data from other shoppers, showcasing the personalized and data-driven nature of the CRM. This is included to address the common pain point of sizing uncertainty when shopping online. The audience experiences this from the perspective of a customer receiving helpful and accurate sizing advice. - The ad concludes with the Klaviyo logo and a tagline emphasizing the integration of marketing and service in one CRM, powered by real-time data and AI. This is included to reinforce the brand's value proposition and key features. The audience experiences this from the perspective of the brand, highlighting its unique selling points.

# Ad summary This ad promotes Klaviyo, a CRM built for B2C businesses. It features a customer testimonial from Loop Earplugs, highlighting the growth they experienced after switching to Klaviyo. The ad uses a split-screen format to showcase both the customer and the data-driven results. # Brand positioning Klaviyo is presented as a CRM (Customer Relationship Management) platform specifically designed for B2C (business-to-consumer) companies. The brand positions itself as the only CRM built for B2C, suggesting a focus on the unique needs and challenges of businesses that sell directly to consumers. The ad highlights the brand's ability to drive significant growth for its clients, as demonstrated by Loop Earplugs' reported 5x increase in CRM's share of e-commerce revenue after switching to Klaviyo. This positions Klaviyo as a results-oriented, high-performance solution for businesses looking to improve their customer relationships and drive sales. # Product Klaviyo is a CRM platform designed for B2C businesses. It helps companies manage and optimize their customer relationships to drive e-commerce revenue. The ad highlights Klaviyo's ability to deliver significant growth, as demonstrated by Loop Earplugs' reported 5x increase in CRM's share of e-commerce revenue after switching to Klaviyo. The product is presented as a solution for businesses looking to improve their customer relationships and drive sales. The ad addresses the potential purchase barrier of uncertainty by showcasing a real-world success story and quantifying the positive impact of using Klaviyo. # Visual style The ad has a clean and modern aesthetic, with a focus on bright colors and clear typography. The editing style is quick and dynamic, with smooth transitions between shots. The production quality is polished, with a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:02–00:04: loop earplugs switched to Klaviyo Text overlay: 00:02–00:04: loop earplugs switched to Klaviyo Visual: 00:02–00:04: A close-up shot of a woman smiling, with Loop Earplugs in her ears. She has fair skin, dark hair with colorful hair clips, and is wearing a white top. The background is a torn paper effect with pink and white colors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that B2C businesses may struggle to find a CRM that is specifically tailored to their needs, leading to suboptimal results and missed opportunities for growth. # Value propositions - The only CRM built for B2C - Switch to Klaviyo and see 5x growth in CRM's share of e-commerce revenue # Benefits - Drives e-commerce revenue - Improves customer relationships - Delivers significant growth # Features - CRM platform - Built for B2C businesses # Call to action Sign up and start growing # Social proof - loop earplugs switched to Klaviyo # Point of view - Customer 50% – The ad features a customer testimonial from Loop Earplugs, highlighting the growth they experienced after switching to Klaviyo. - Brand 50% – The ad presents Klaviyo as the only CRM built for B2C businesses, emphasizing its ability to drive significant growth for its clients. # Storyline - 00:00–00:02 The ad opens with a red line drawing a shape on a white background. - 00:02–00:04 The ad transitions to a shot of a woman smiling, with the text overlay "loop earplugs switched to Klaviyo" appearing on the screen. This introduces the customer testimonial and sets the stage for the success story. - 00:04–00:07 The ad shows the text overlay "and saw 3X growth" and then "and saw 5X growth" on a white background. This highlights the positive impact of switching to Klaviyo. - 00:07–00:11 The ad transitions to a split-screen format, with a shot of Loop Earplugs on one side and the text overlay "in CRM's share of ecommerce revenue" on the other. A graph appears showing Klaviyo revenue increasing 4x and then 5x. - 00:11–00:13 The ad shows the text overlay "Sign up and start growing" on a white background. This is a call to action, encouraging viewers to try Klaviyo for themselves. - 00:13–00:14 The ad ends with the Klaviyo logo and the tagline "The only CRM built for B2C" on a red background. This reinforces the brand's positioning and key message.

# Ad summary The ad features two women from the brand Princess Polly explaining the value they have found in using Klaviyo's customer engagement platform. They share many statistics about their business growth since using the platform and what they have been able to accomplish. # Brand positioning Princess Polly is a fashion brand that seeks to make "on-trend fashion accessible to customers around the world." The brand uses Klaviayo's customer engagement platform to reach its goals and increase its reach. They aim to personalize customer service and engagement across every channel and point of interaction to make the overall customer experience more seamless and valuable. # Product Klaviyo is a customer engagement platform described as "The B2C CRM." The ad highlights various features of Klaviyo, including automating flows, seamless segmentation, instore subscription, and SMS access. By consolidating their CRM channels and utilizing Klaviyo, Princess Polly was able to understand their source of subscription and create a cohesive customer experience for in-store customers and beyond. Segmentation has become more seamless and Klaviyo has made a massive contribution to the company's overall success and growth. # Visual style The overall aesthetic is clean and polished, with a focus on bright lighting and a minimalist set design. The editing style combines static shots with quick cuts to maintain a moderate pace, around 30 cuts per minute. This blend of static and dynamic visuals supports the ad's informative yet engaging tone, aimed at an audience interested in business and marketing solutions. # Hooks Spoken: 00:04–00:09 [Normal speed] Since consolidating Klaviyo, it's doing channels earning significantly on your growth and it's a fantastic outcome for my team. Text overlay: 00:05–00:07 60%+ OF GLOBAL KLAVIYO REVENUE / 00:06–00:07 FROM AUTOMATIONS IN Q3 2025 / 00:07–00:09 AND IT'S A FANTASTIC OUTCOME FOR MY TEAM Visual: 00:04–00:07 A woman sits on a tall stool in a bright white studio. She is fair-skinned with brown hair and bangs. She is wearing a brown blazer, cream-colored shirt, white shorts, and brown boots. The background transitions to a bright red color with the words "60%+ OF GLOBAL KLAVIYO REVENUE" written in black. / 00:07–00:09 The woman turns her head to the side to speak. # Funnel stage Consideration # Pain points The ad implies that a pain point for retailers is siloed and disparate customer engagement channels. This limits their ability to create a seamless, personalized customer experience. As stated in the ad, this is an issue because the company struggled to "understand source of subscription" before using Klaviyo. # Value propositions - Better personalization through customer attributes with our customer profiling - Create a really cohesive customer experience for those in-store customers and beyond # Benefits - Create a cohesive customer experience - Better personalization - Send to a much larger audience - Improve click rates - Lower unsubscribe rates - A massive contribution to our overall success and growth. - Customer experience across multiple touch points # Features - Automating flows - Seamless segmentation - SMS - Omni-channel flows - Customer profile segmentation # Call to action None used. # Social proof - “Since consolidating Klaviyo, it's doing channels earning significantly on your growth and it's a fantastic outcome for my team” – Female 1 (Head of CRM) - “Our click rates improved, unsubscribe rates went down, and Klaviyo had a massive contribution to our overall success and growth” – Female 2 (VP of Growth and Performance) - “The Klaviyo team is like an extension of our team. We work so closely together and they're absolutely incredible to work with” – Female 1 (Head of CRM) - “It is rare to find a team that's so engaged with your business and really wants to help you grow” – Female 2 (VP of Growth and Performance) # Point of view - Customer 0% – This POV is not used in the ad. - Brand 0% – This POV is not used in the ad. - Expert 100% – The information is communicated from the perspective of company executives. - External source 0% – This POV is not used in the ad. # Storyline - 00:00–00:05 00:00–00:05 The video begins with the presenter holding a Princess Polly x Klaviyo flag. This indicates that the ad will focus on the partnership between the two brands. - 00:05–00:09 00:05–00:09 Hilary from Princess Polly sits in front of a red background and mentions "consolidating Klaviyo." This is framed as a positive accomplishment. - 00:10–00:11 00:10–00:11 Hilary is introduced as the Head of CRM from Princess Polly. - 00:12–00:16 00:12–00:16 Kim is introduced as the VP of Growth and Performance for Princess Polly. These intros establish the speakers' credentials and knowledge about the platform's results. - 00:16–00:24 00:16–00:24 Kim states that their mission is to "make on-trend fashion accessible to customers around the world." She follows up by stating that their marketing strategy changed when they discovered Klaviyo's potential. - 00:24–00:36 00:24–00:36 Hilary speaks about bringing in-store subscriptions to life through Klaviyo forms, creating a cohesive customer experience for in-store customers and beyond. - 00:36–00:43 00:36–00:43 Hilary continues by saying they are seeing better personalization with customer profile segmentation that is now a lot more seamless. - 00:43–00:48 00:43–00:48 Hilary ends by stating that they can send to a larger audience and know that their message will deliver to their inbox. - 00:48–00:55 00:48–00:55 Kim talks about improved click rates, lower unsubscribe rates, and massive contribution to their overall success and growth. - 00:55–01:06 00:55–01:06 Hilary follows up, stating that the real boom was when they launched SMS via Klaviyo, giving the customer experience across multiple touch points. - 01:07–01:12 01:07–01:12 Hilary then expresses that the Klaviyo team is like an extension of the Princess Polly team and that they work so closely together and are incredible to work with. - 01:13–01:20 01:13–01:20 Kim agrees and adds that it is rare to find a team that is so engaged with your business and really wants to help you grow. This frames the brand as a solution that delivers value through both its platform and its dedicated support team. - 01:20–01:23 01:20–01:23 The video ends with the Klaviyo logo and the tagline: "The B2C CRM."

# Ad summary This ad features a panel discussion with two female CMOs, discussing the impact that AI is having on customer relationships. They use the concept of personalization to explain how AI allows for brands to feel more human by providing relevant experiences. # Brand positioning The ad features Klaviyo as the software that allows brands to enhance relationships with their customers through the use of AI. The brand is positioned as helpful, intelligent, and innovative, aligning with values of advancement and customer satisfaction. Klaviyo strives to improve existing marketing norms by enabling brands to personalize their interactions and build stronger connections. This positioning is functional, as it focuses on performance and simplicity. # Product Klaviyo is a marketing automation platform that empowers businesses to enhance customer relationships through artificial intelligence. The platform helps brands personalize interactions, ensuring customers feel heard and understood. Klaviyo addresses the challenge of digesting customer data by enabling businesses to deliver tailored experiences that meet individual needs and preferences. With Klaviyo, businesses can recognize customer history and preferences to make interactions more personal and meaningful. The product offers the value of making brands feel more human, showing that they are listening to their customers and not just trying to sell them a bunch of stuff. # Visual style The ad has a polished aesthetic, with a professional setting and clear visuals. It balances static shots with subtle camera movements to maintain engagement. There are around 2 cuts per minute, with transitions aligning smoothly with the dialogue, creating a seamless audio-visual experience. The production quality is high, indicative of a well-produced commercial, which supports the brand's intended tone of expertise and reliability. # Hooks Spoken: Female 2: In one minute, tell me, how do you think AI is actually making customer relationships better? Text overlay: 00:00–00:01 In one minute / 00:01–00:01 CARR / 00:01–00:01 DOMENICI / 00:01–00:02 AMY CARR / 00:01–00:02 JAMIE DOMENICI / 00:02–00:06 How do you think AI is actually making customer relationships better? / 00:02–00:03 AMY CARR / 00:02–00:03 CMO, THIRDL OVE / 00:02–00:03 JAMIE DOMENICI / 00:02–00:03 CMO, KLAVIYO Visual: 00:00–00:06 Two light-skinned women stand on a stage with a banner behind them. The woman on the left has blonde hair and is wearing a navy blazer and navy slacks. The woman on the right has curly brown hair, glasses, and is wearing a white long sleeve and black skirt. Text overlay presents their names and titles. # Funnel stage Middle of funnel (Consideration) # Pain points Brands struggle with digesting customer data, making it difficult to deliver personalized and timely experiences. This causes customers to feel like they are being sold to instead of listened to, as stated: 'They’re listening, they’re not trying to sell me a bunch of stuff.' # Value propositions - Klaviyo can make brands feel more human. # Benefits - Improve customer relationships # Features - AI # Call to action None used. # Point of view - Expert 100% – This is communicated through the format of a panel discussion with two CMOs. # Storyline - 00:00–00:06 Jamie Domenici asks Amy Carr how AI is actually making customer relationships better. - 00:07–00:14 Amy Carr responds by mentioning that companies have always tried to use data to provide the right experience, whether in-store or online. - 00:14–00:19 Amy Carr states that they never had the capacity to really digest all that in the split second she expects it. - 00:19–00:36 Amy Carr explains that as they go, particularly for online but also in stores, they are going to be able to say: Hi, you bought this; remember you had this; you were looking for this a couple weeks ago; are you still looking for it? - 00:36–00:37 Amy Carr clarifies that it's going to feel for her like they hear me, they’re listening, they’re not trying to sell me a bunch of stuff. - 00:37–00:44 Amy Carr concludes that it's about product recommendations that show that somebody who liked this, bought this. - 00:44–00:46 Jamie Domenici adds 'Perfect'.

# Ad summary This ad promotes a report on why WhatsApp is the future of messaging for e-commerce. It encourages viewers to download the report to learn more. # Brand positioning Klaviyo is presented as a forward-thinking marketing platform, specifically focused on e-commerce solutions. The brand is positioned as an expert in emerging communication channels, as demonstrated by the offer of a report on WhatsApp's role in e-commerce messaging. This suggests Klaviyo aims to occupy a space in the consumer's mind as an innovative and knowledgeable resource for e-commerce businesses looking to stay ahead of the curve. The brand's tone is professional and informative, aligning with a functional positioning that emphasizes expertise and strategic advantage. # Product The product being advertised is a report titled "Perché WhatsApp è il futuro della messaggistica per l'e-commerce" (Why WhatsApp is the future of messaging for e-commerce). The report is designed for e-commerce businesses interested in understanding and leveraging WhatsApp as a messaging platform. The ad addresses the potential purchase barrier of uncertainty or lack of knowledge about WhatsApp's role in e-commerce by offering a free report. The report's USP is its focus on a specific, emerging trend in e-commerce messaging, positioning it as a valuable resource for businesses looking to stay competitive. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The production quality is high, with a studio-shot image of the report. The visual motifs include a solid color background, a torn paper effect, and a clear call to action button. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scan. # Hooks Headline: Raggiungi i tuoi clienti sul canale giusto # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing which communication channels are most effective for reaching customers, as highlighted by the phrase "Raggiungi i tuoi clienti sul canale giusto." # Value propositions - Download the report to learn why WhatsApp is the future of messaging for e-commerce and how to reach your customers on the right channel. # Benefits - Reach your customers on the right channel # Features - Report on why WhatsApp is the future of messaging for e-commerce # Call to action Scarica il report # Social proof - None used. # Point of view - Brand: The Klaviyo logo and report title establish the brand's presence and expertise. - Customer: The phrase "Raggiungi i tuoi clienti sul canale giusto" speaks to the customer's need to connect with their audience effectively. # Storyline - The ad opens by showcasing the Klaviyo brand and the title of the report, "Perché WhatsApp è il futuro della messaggistica per l'e-commerce," immediately establishing the topic and the brand's expertise. This is told from the brand's perspective, aiming to capture the viewer's attention and position Klaviyo as a thought leader in e-commerce messaging. - The ad then highlights the benefit of reaching customers on the right channel, "Raggiungi i tuoi clienti sul canale giusto," emphasizing the importance of strategic communication. This is told from the customer's perspective, addressing their need to effectively connect with their audience. - Finally, the ad includes a call to action, "Scarica il report," encouraging viewers to download the report and learn more. This is told from the brand's perspective, guiding the viewer towards the next step in engaging with Klaviyo's content.

# Ad summary This image ad for Klaviyo uses a playful tone and visual style to suggest that Klaviyo can help make segmentation easier. # Brand positioning Klaviyo is presented as a B2C CRM solution that simplifies marketing segmentation. The brand uses a playful and approachable tone, contrasting with the complexity often associated with CRM systems. By using the phrase "Affen theater?" (monkey business) and imagery of bananas, Klaviyo positions itself as a solution that cuts through the chaos and makes segmentation straightforward and less daunting for its users. The brand aims to occupy a space in the consumer's mind as a user-friendly and effective CRM, making it appealing to businesses seeking simplicity and efficiency. # Product Klaviyo is a B2C CRM (Customer Relationship Management) platform designed to help businesses manage and optimize their customer interactions. The ad suggests that Klaviyo simplifies the process of segmentation, which can often be complex and chaotic. By offering a solution that is easy to use, Klaviyo aims to remove the frustration associated with traditional CRM systems. The ad targets businesses that are looking for a more straightforward and efficient way to manage their customer data and marketing efforts. The primary selling point is the promise of making segmentation less of a hassle and more manageable. # Visual style The ad features a playful and slightly chaotic visual style, using hand-drawn banana illustrations and torn paper edges to create a collage effect. The color palette is limited to yellow, red, black, and white, giving it a bold and attention-grabbing look. The overall production quality appears to be moderately polished, with a design that balances simplicity and visual interest. The typography is clean and legible, ensuring the message is easily scannable. The style contrasts with typical corporate aesthetics, aiming to be disruptive and memorable in the feed. # Hooks Headline: Segmentierung ist ein Affentheater? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that segmentation can be a frustrating and chaotic process, using the phrase "Segmentierung ist ein Affentheater?" (Is segmentation a monkey business?) to highlight this pain point. # Value propositions - Klaviyo is a B2C CRM # Call to action None used. # Point of view - Brand: The brand is presented in the bottom section of the ad, where the Klaviyo logo and tagline "Das B2C CRM" are displayed, clearly identifying the source of the message. # Storyline - The ad opens with the question, "Segmentierung ist ein Affentheater?" (Is segmentation a monkey business?), immediately grabbing attention with a playful and relatable expression. This sets the stage by highlighting the common frustration associated with complex segmentation processes, from the perspective of a business owner or marketer. - The ad transitions to a solution-oriented message, "Dann wechsel jetzt zu Klaviyo" (Then switch now to Klaviyo), which is a direct call to action. This beat introduces Klaviyo as the answer to the initial problem, positioning the brand as a straightforward and effective solution from the brand's perspective. - The ad concludes by reinforcing Klaviyo's identity as "Das B2C CRM," solidifying its position as a customer relationship management platform tailored for business-to-consumer interactions. This final beat serves to clarify the brand's offering and target audience, from the brand's perspective.

# Ad summary Two women stand in a candy store. One asks the other what candy she should bring to a work conference to stay awake. The other suggests sour candy, and they proceed to fill a bag with various sour candies. # Brand positioning The ad features Bon Bon, a "A Swedish Candy Lab." The brand is presented as a purveyor of high-quality, unique candies, with a focus on sour varieties in this ad. The store's aesthetic is upscale and playful, suggesting a premium experience. The brand aligns with a fun, indulgent lifestyle, pushing against the norm of typical convenience store candy by offering a curated selection and a visually appealing shopping environment. The brand positioning is both functional (offering specific candy types for a purpose) and emotional (associating candy with joy and energy). # Product The ad features a variety of sour candies available at Bon Bon, "A Swedish Candy Lab." These candies are presented as a solution for staying awake during a long work conference. The candies include Sour Swedish Fish, Sour Pineapple, Sour Raspberry Twins, and others. The USPs are their sour flavor and variety. The use occasion is specifically for staying awake and energized during a work conference. The ad addresses the purchase barrier of fatigue by offering a tasty and effective solution. The ad tells the viewer that these candies are worth trying because they provide a fun and flavorful way to combat tiredness and stay alert. # Visual style The ad has a polished, commercial feel with bright lighting and clear shots. The editing style is quick cuts, especially during the candy selection process. The production quality is high-end, supporting the brand's premium image. The pacing is consistent, with a shift to quicker cuts during the candy selection. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: I have to be on my feet for 10 hours at a work conference, what candy will keep me ~alive~? Text overlay: 00:01–00:03: what candy will keep me ~alive~? Visual: 00:00–00:03: Two women stand in front of a candy display at Bon Bon. The woman on the right, with long brown hair, wears a black sweater and black pants with a white stripe. She holds a microphone and speaks to the woman on the left. The woman on the left, with blonde braids, wears a white jacket with gold epaulettes, a blue Bon Bon hat, and jeans. She holds a pink Bon Bon bag and a gold scoop. The background features shelves filled with various candies and Bon Bon packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is feeling tired and needing to stay awake during a long work conference. "I have to be on my feet for 10 hours at a work conference." # Value propositions - Sour candy to keep you awake at a work conference # Benefits - Keeps you awake - Provides energy # Features - Sour Swedish Fish - Sour Pineapple - Sour Raspberry Twins - Gluten Free - Gelatin Free # Call to action None used. # Social proof - "I would do definitely anything sour." – Female 2 (Bon Bon Employee) # Point of view - Customer 50% – The ad is told from the perspective of a customer seeking advice on what candy to buy. - Brand 50% – The ad is also told from the perspective of a Bon Bon employee who is recommending the candy. # Storyline - 00:00–00:03 A woman asks another woman what candy she should bring to a work conference to stay awake. - 00:03–00:06 The second woman suggests sour candy. - 00:06–00:07 The first woman agrees and says, "Let's build a bag!" - 00:07–00:17 The second woman fills a pink Bon Bon bag with various sour candies. - 00:17–00:22 The first woman tastes the candy and confirms that it will keep her awake all day.

# Ad summary This ad features a testimonial from Ryeley Newman, Global CRM & Marketing Automation Manager, about how Loop Earplugs has been able to achieve results with the help of Klaviyo. # Brand positioning Loop Earplugs is presented as a brand that values innovation and collaboration. The partnership with Klaviyo, a marketing automation platform, suggests that Loop Earplugs is forward-thinking and data-driven in its approach to business. The brand aims to occupy a space in the consumer's mind as a company that not only provides quality earplugs but also leverages technology to enhance its operations and customer engagement. This positioning appeals to customers who appreciate brands that are both product-focused and technologically savvy. # Product The product being advertised is Loop Earplugs, designed to reduce noise and provide hearing protection. The ad features a person wearing the earplugs, showcasing their discreet design and comfortable fit. The earplugs are presented as a solution that helps achieve results through collaboration with a platform like Klaviyo. The ad emphasizes the earplugs' ability to help users focus and perform better by reducing distractions. The testimonial from Ryeley Newman implies that the earplugs are valuable for professionals in demanding work environments. # Visual style The ad has a clean and modern visual style with a focus on simplicity and collaboration. The use of torn paper effects and diagonal color blocking adds a touch of creativity, while the testimonial and brand logos provide credibility and reinforce the message of partnership. The overall aesthetic is professional and approachable, designed to appeal to a business-oriented audience. # Hooks Headline: “Diese Ergebnisse konnten wir nur mit einer Plattform erzielen, die mit uns und nicht gegen uns arbeitet.” # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - “Diese Ergebnisse konnten wir nur mit einer Plattform erzielen, die mit uns und nicht gegen uns arbeitet.” – Ryeley Newman, Global CRM & Marketing Automation Manager # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective on the benefits of using a platform that supports Loop Earplugs, highlighting the positive outcomes achieved through this collaboration. - Brand: The logos of Loop Earplugs and Klaviyo at the bottom of the image represent the brand's perspective, showcasing their partnership and commitment to innovation. # Storyline - The ad opens with a quote from Ryeley Newman, Global CRM & Marketing Automation Manager, stating, “Diese Ergebnisse konnten wir nur mit einer Plattform erzielen, die mit uns und nicht gegen uns arbeitet.” This testimonial is included to highlight the positive impact of using a platform that supports and works collaboratively with Loop Earplugs. The audience experiences this from the perspective of a satisfied customer who has achieved significant results through this partnership. - The ad then features the logos of Loop Earplugs and Klaviyo, visually reinforcing the collaboration being discussed. This is included to emphasize the partnership and its role in achieving the results mentioned in the testimonial. The audience experiences this from the brand's perspective, showcasing their strategic alliances and commitment to innovation.

# Ad summary This ad is designed to look like a social media post from Klaviyo. The post shares a link to the company's New Year's resolutions. # Brand positioning Klaviyo is presented as a modern, tech-savvy company that is transparent and open about its goals. The brand uses a casual, conversational tone, suggesting a down-to-earth and approachable personality. By sharing its New Year's resolutions publicly, Klaviyo aims to build trust and demonstrate accountability, positioning itself as a company that values transparency and is committed to achieving its objectives. This approach helps Klaviyo stand out in the competitive tech landscape by fostering a sense of connection and authenticity with its audience. # Product The ad promotes Klaviyo as a resource for marketing strategies and insights. The product is presented as a link to the company's New Year's resolutions, which are housed in a document located at marketing.q1.goals.final.FINAL.v3. The ad is for anyone interested in marketing and looking for inspiration or guidance. The ad addresses the challenge of setting and achieving marketing goals by providing a tangible example of how Klaviyo approaches its own objectives. The ad suggests that by following Klaviyo's resolutions, viewers can gain valuable insights and improve their own marketing strategies. # Visual style The ad has a clean and minimalist visual style, resembling a social media post. The production quality is high, with a focus on clarity and simplicity. The visual motif is a direct mimicry of a social media interface, aiming to blend seamlessly into a user's feed. The image treatment includes a solid background color and sharp text, enhancing scannability. The typography is integrated in a way that mirrors the platform's native style, making the ad feel familiar and less intrusive. This approach contrasts with typical ad styles, potentially increasing stop power by appearing as organic content. # Hooks Headline: you can find my New Year's resolutions at marketing.q1.goals.final.FINAL.v3 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of setting and achieving marketing goals. The link to Klaviyo's New Year's resolutions is intended to provide a tangible example of how the company approaches its own objectives. # Value propositions - Learn about Klaviyo's marketing goals and strategies by accessing their New Year's resolutions. # Benefits - Access to marketing strategies and insights # Features - Link to New Year's resolutions # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, sharing its social media post and inviting the audience to explore its New Year's resolutions. # Storyline - The ad opens with a social media post from Klaviyo, immediately establishing the brand's presence and voice. This is intended to capture the audience's attention and create a sense of familiarity, as if they are seeing a post from a brand they already follow. The brand is telling this part of the story. - The post shares a link to Klaviyo's New Year's resolutions, inviting the audience to explore the company's goals and strategies. This is included to provide value to the audience by offering insights into Klaviyo's marketing approach. The brand is telling this part of the story. - The link directs the audience to a document located at marketing.q1.goals.final.FINAL.v3, providing a clear path for those interested in learning more. This is included to drive engagement and encourage the audience to take action. The brand is telling this part of the story.

# Ad summary This ad promotes Klaviyo as a B2C CRM that helps businesses scale by connecting channels. The ad features a smartphone screen displaying a message thread with a brand, showcasing personalized communication. # Brand positioning Klaviyo is presented as a B2C CRM platform designed to help businesses grow by connecting various communication channels. The brand positions itself as a tool for scaling operations, emphasizing a focus on continuous growth. The brand aims to occupy the space of a growth-oriented, technologically advanced solution for businesses looking to enhance their customer relationship management. The brand aligns with values of efficiency, connectivity, and scalability, promoting a lifestyle of continuous improvement and business expansion. Klaviyo pushes against the norms of disconnected marketing efforts by offering a unified platform. The brand positioning is both functional, offering specific tools for CRM, and emotional, promising growth and success. # Product Klaviyo is a B2C CRM platform that connects various channels to help businesses scale and achieve continuous growth. The product is for businesses looking to enhance their customer relationship management and marketing efforts through personalized communication. The ad showcases a smartphone screen displaying a message thread with a brand, highlighting personalized communication. The USPs include connected channels and the promise of continuous growth. The ad shows a use case of personalized communication via a messaging app, suggesting the product can be used to engage customers in a tailored manner. The ad addresses the purchase barrier of disconnected marketing efforts by offering a unified platform. # Visual style The ad has a clean and modern visual style with a split-color background and simple icons. The production quality is high, with a focus on showcasing the product in a visually appealing way. The image treatment includes background removal and color grading to create a cohesive look. The ad mimics a platform-native style, resembling a smartphone screen with a messaging app interface, which enhances scannability and stop power in feed. # Hooks Headline: Verknüpfte Kanäle. Stetiges Wachstum. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Klaviyo is a B2C CRM that connects channels to enable continuous growth. # Benefits - Stetiges Wachstum # Features - B2C CRM - Verknüpfte Kanäle # Call to action Jetzt skalieren # Social proof - Danke für deine Anmeldung. Janelle! Sag uns, was dich interessiert - wir zeigen dir unsere Top-Auswahl. # Point of view - Brand: The brand's POV is present in the headline and call to action, which directly promote Klaviyo and its benefits. - Customer: The customer's POV is present in the smartphone screen displaying a message thread, showcasing personalized communication. # Storyline - The ad starts by introducing Klaviyo as a B2C CRM, setting the stage for what the product is and its intended audience. This is told from the brand's perspective to establish its identity and purpose. - The ad then highlights the key benefits of using Klaviyo, which are 'Verknüpfte Kanäle. Stetiges Wachstum.' (Connected Channels. Continuous Growth.). This is told from the brand's perspective to emphasize the value proposition of the product. - The ad includes a visual of a smartphone screen displaying a message thread with a brand, showcasing personalized communication. This is shown from the customer's perspective to demonstrate how the product works in a real-world scenario. - The ad ends with a call to action, 'Jetzt skalieren' (Scale now), encouraging viewers to take the next step. This is told from the brand's perspective to drive engagement and conversion.

# Ad summary This image ad for Klaviyo uses a French idiom about old monkeys to suggest that users should switch to Klaviyo's CRM. # Brand positioning Klaviyo is presented as a modern CRM solution for B2C businesses. The brand positions itself as a provider of tools that are easy to adopt, even for those who are set in their ways or using outdated systems. The ad uses a playful tone with a French idiom and cartoon monkeys to suggest that switching to Klaviyo is a no-brainer, regardless of one's familiarity with CRM systems. # Product Klaviyo is a CRM B2C (Customer Relationship Management for Business-to-Consumer) platform designed to help businesses manage and optimize their customer relationships. The ad encourages users to "Changez de CRM" (Switch your CRM), implying that Klaviyo offers a superior or more modern solution compared to existing systems. The product is positioned as an easy-to-adopt solution, even for those who may be resistant to change or accustomed to older systems. # Visual style The ad has a playful and slightly disruptive visual style, using cartoon monkeys and a torn paper effect to create a sense of informality and contrast. The color palette is limited to black, white, coral, and yellow, which gives the ad a clean and modern look. The typography is simple and legible, with a focus on clear messaging. The overall style feels like a blend of hand-drawn illustration and digital design, which could help it stand out in a busy social media feed. # Hooks Headline: On n'apprend pas la segmentation à un vieux singe # Funnel stage Consideration # Pain points The ad implies that users may be stuck using outdated or inefficient CRM systems. The phrase "On n'apprend pas la segmentation à un vieux singe" (You can't teach segmentation to an old monkey) suggests that some users may be resistant to change or believe they are already experts in CRM, even if their current system is not optimal. # Call to action Changez de CRM # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its CRM solution and encouraging users to switch to Klaviyo. # Storyline - The ad opens with a French idiom, "On n'apprend pas la segmentation à un vieux singe" (You can't teach segmentation to an old monkey), which is a play on the saying "You can't teach an old dog new tricks." This is intended to grab attention and suggest that even experienced users can benefit from Klaviyo's CRM. The brand is telling this part of the story. - The ad then transitions to a call to action, "Changez de CRM" (Switch your CRM), encouraging viewers to consider Klaviyo as an alternative to their current CRM system. The brand is telling this part of the story. - Finally, the ad displays the Klaviyo logo and tagline, "Le CRM B2C" (The CRM B2C), reinforcing the brand's identity and target market. The brand is telling this part of the story.

# Ad summary This ad features a testimonial from Frankie Warner, Senior CRM Manager Omnichannel, about how Klaviyo and Dermalogica work together. The ad also features a product shot of Dermalogica's neurotouch symmetry serum and a customer review. # Brand positioning Dermalogica is presented as a high-end skincare brand that partners with Klaviyo, a marketing automation platform, to enhance its customer relationship management. The brand is positioned as part of The International Dermal Institute, suggesting a foundation in professional skincare and research. The focus on 'neurotouch symmetry serum' implies a scientific approach to skincare, aiming to deliver advanced results. The brand aligns with values of innovation, expertise, and effective customer engagement, appealing to consumers who seek sophisticated skincare solutions backed by technology and professional endorsement. # Product The featured product is Dermalogica's neurotouch symmetry serum, a neuroscience-powered sculpting oil. The serum is designed for those seeking advanced skincare solutions, promising a sculpting effect. The product is presented as part of Dermalogica's line of grade skin care by The International Dermal Institute, emphasizing its professional and scientific backing. The serum is packaged in a dark gray bottle with a pump dispenser. The ad highlights the product's unique selling proposition (USP) as a neuroscience-powered formula, suggesting cutting-edge technology and advanced results. The ad aims to persuade viewers that this serum is a worthwhile investment for achieving sculpted and rejuvenated skin. # Visual style The ad has a clean and modern visual style. The production quality is high, with a focus on clear product presentation and professional design. The image treatment includes background removal and color blocks to highlight key elements. The typography is integrated in a legible and straightforward manner. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: “Quando abbiamo trovato Klaviyo ci siamo resi conto che era proprio ciò che stavamo cercando.” # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - neuroscience-powered sculpting oil # Benefits - sculpting oil # Features - neuroscience-powered sculpting oil # Call to action None used. # Social proof - Valutazione complessiva 4,8 ★★★★★ - “Quando abbiamo trovato Klaviyo ci siamo resi conto che era proprio ciò che stavamo cercando.” – Frankie Warner (Senior CRM Manager Omnichannel) # Point of view - External source: The customer review at the top of the image provides an external validation of the product's quality and effectiveness. - Brand: The Dermalogica brand is presented through the product shot and the mention of its partnership with Klaviyo, showcasing its commitment to innovation and customer relationship management. - Customer: The quote from Frankie Warner, Senior CRM Manager Omnichannel, offers a customer's perspective on the value of Klaviyo in Dermalogica's CRM strategy. # Storyline - The ad begins with a customer review, showing a rating of 4.8 stars, which is included to build trust and credibility by highlighting positive feedback from other users. The customer's perspective is being shared. - Next, a quote from Frankie Warner, Senior CRM Manager Omnichannel, is featured, stating, “Quando abbiamo trovato Klaviyo ci siamo resi conto che era proprio ciò che stavamo cercando.” This is included to demonstrate the value of Klaviyo in Dermalogica's CRM strategy, from the brand's perspective. - Finally, the ad concludes by showing the Dermalogica neurotouch symmetry serum, reinforcing the product being advertised. The brand's perspective is being shared.

# Ad summary This ad features a testimonial from Frankie Warner, a senior manager of omnichannel customer relations, who shares that they discovered that Klaviyo was what they were looking for. The ad also features a Dermalogica product. # Brand positioning Dermalogica is presented as a brand that values partnerships and collaboration, as highlighted by its collaboration with Klaviyo. The brand is positioned as reputable and trustworthy, leveraging the endorsement of a senior manager from a well-regarded company. The ad does not explicitly state the brand's values or lifestyle, but the clean and professional aesthetic suggests a focus on effective skincare solutions. The brand appears to align with category norms by focusing on functional benefits and professional endorsements, while also pushing against the norm by highlighting a partnership rather than individual product features. # Product The product featured is Dermalogica's Daily Milkfoliant. It is a powder exfoliant dispensed from a white cylindrical bottle with a screw-top lid. The product is shown being poured into a hand, revealing its powdery texture. The ad does not explicitly state who the product is for, but the use case implies it is for individuals seeking gentle exfoliation as part of their skincare routine. The product is presented as a solution for those seeking a gentle exfoliating treatment. # Visual style The ad has a clean and modern visual style with a focus on product demonstration and social proof. The production quality appears to be high, with well-lit and composed shots. The visual motifs include a torn paper effect and a rating badge, adding a touch of authenticity. The image treatment includes color grading to enhance the white and coral tones. The typography is clean and legible, and the overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Cuando descubrimos Klaviyo, nos dimos cuenta de que era lo que buscábamos. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Positive experience with Klaviyo as stated by Frankie Warner, Responsable sénior de gestión de relaciones con los clientes omnicanal # Benefits - Positive experience with Klaviyo # Features - Powder exfoliant # Call to action None used. # Social proof - "Cuando descubrimos Klaviyo, nos dimos cuenta de que era lo que buscábamos." – Frankie Warner # Point of view - Customer: The testimonial from Frankie Warner, "Cuando descubrimos Klaviyo, nos dimos cuenta de que era lo que buscábamos," represents the customer's point of view, sharing their positive experience. - Brand: The visual of the Dermalogica product being poured into a hand represents the brand's point of view, showcasing the product in action. - External source: The rating of 4.8 stars out of 5 represents an external source's point of view, providing an objective assessment of the product. # Storyline - The ad opens with a testimonial from Frankie Warner, a senior manager of omnichannel customer relations, who states, "Cuando descubrimos Klaviyo, nos dimos cuenta de que era lo que buscábamos." This is included to build trust and credibility by showcasing a positive experience with the brand's partner, Klaviyo. The audience experiences this from the perspective of a satisfied customer. - The ad features a Dermalogica product, Daily Milkfoliant, being poured into a hand. This is included to visually demonstrate the product's texture and use. The audience experiences this from the brand's perspective, showcasing the product in action. - The ad displays a rating of 4.8 stars out of 5. This is included to further build trust and credibility by showcasing a positive overall rating. The audience experiences this from an external source, providing an objective assessment of the product.

# Ad summary This ad for Klaviyo promotes scalable channels for business growth. The ad features a coral and white color scheme with a yellow call to action button. # Brand positioning Klaviyo is presented as a B2C CRM platform that helps businesses scale their channels and achieve more growth. The brand is positioned as a tool for businesses looking to expand and improve their customer relationship management. The brand's tone is professional and growth-oriented, focusing on the functional benefits of its platform. # Product Klaviyo is a B2C CRM platform designed to help businesses scale their channels and achieve more growth. The platform is for businesses looking to improve their customer relationship management and expand their reach. The ad highlights the platform's ability to provide scalable channels, suggesting it can adapt and grow with the business's needs. The ad addresses the challenge of achieving sustainable growth by offering a CRM solution that can scale with the business. # Visual style The ad has a modern and clean visual style with a coral and white color scheme. The torn paper effect adds a playful touch, while the simple typography and layout make the ad easy to read and understand. The overall style is professional and approachable, reflecting the brand's focus on growth and customer relationship management. # Hooks Headline: Skalierbare Kanäle. Mehr Wachstum. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to achieve sustainable growth. The ad highlights the need for scalable channels to support business expansion. # Value propositions - Scalable channels for more growth # Benefits - Mehr Wachstum # Features - Skalierbare Kanäle # Call to action Jetzt skalieren # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its services and encouraging viewers to take action. # Storyline - The ad starts by stating "Skalierbare Kanäle. Mehr Wachstum." This message is from the brand and aims to grab the viewer's attention by highlighting the key benefits of using Klaviyo: scalable channels and more growth. This sets the stage for the rest of the ad, which focuses on how Klaviyo can help businesses achieve these goals. - The ad then includes a call to action button that says "Jetzt skalieren". This is from the brand and encourages the viewer to take immediate action and start scaling their business with Klaviyo. This progresses the narrative by providing a clear next step for the viewer to engage with the brand. - The ad concludes with the Klaviyo logo and the tagline "Das B2C CRM". This is from the brand and reinforces the brand's identity and positioning as a B2C CRM platform. This final beat solidifies the brand's message and leaves the viewer with a clear understanding of what Klaviyo offers.

# Ad summary This ad for Klaviyo features a coral background with white text and logos of brands that use Klaviyo's services. The ad aims to attract B2C brands looking to scale their business by highlighting Klaviyo's CRM capabilities and the trust it has gained from well-known companies. # Brand positioning Klaviyo is presented as a trusted CRM solution for B2C brands, emphasizing its role in helping businesses scale. The brand positions itself as a reliable partner for well-known companies, suggesting a high level of credibility and effectiveness. Klaviyo aims to occupy the space of a go-to CRM for brands looking to enhance their customer relationships and drive growth. The brand's tone is professional and confident, aligning with a functional positioning focused on performance and scalability. # Product Klaviyo is a CRM (Customer Relationship Management) platform designed for B2C brands. It helps businesses manage and enhance their customer relationships to drive growth. The ad highlights that Klaviyo is trusted by "Bekannte Marken" (well-known brands), implying that it is a reliable and effective solution. The ad addresses the need for B2C brands to scale their operations, suggesting that Klaviyo provides the tools and capabilities necessary to achieve this. The call to action, "Jetzt skalieren" (Scale now), encourages immediate action and highlights the product's primary benefit. # Visual style The ad has a clean and modern visual style with a coral and white color scheme. The use of a torn paper effect adds a touch of informality. The overall design is simple and direct, focusing on the key message and brand logos. The production quality appears to be highly polished, with clear typography and well-defined logos. # Hooks Headline: Bekannte Marken vertrauen auf Klaviyo # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of scaling a B2C brand, implying that many businesses struggle to grow effectively. "Jetzt skalieren" (Scale now) suggests that the target audience is looking for solutions to overcome this hurdle. # Value propositions - Trusted by well-known brands - CRM for B2C brands - Helps you scale # Benefits - Scale now # Features - CRM for B2C-Marken # Call to action Jetzt skalieren # Social proof - The logos of well-known brands such as glow²⁵, LÄDERACH, pumpkin organics, SNOCKS, OATSOME™, and dermalogica serve as social proof, indicating that these companies trust and use Klaviyo. # Point of view - Brand: The main text and call to action are presented from Klaviyo's perspective, promoting its services and encouraging viewers to scale their business. - External source: The logos of well-known brands serve as external validation, showing that other reputable companies trust and use Klaviyo. # Storyline - The ad opens by stating that "Bekannte Marken vertrauen auf Klaviyo" (Well-known brands trust Klaviyo), immediately establishing credibility and social proof. This is told from the brand's perspective to build trust. - The ad then clarifies that Klaviyo is "Das CRM für B2C-Marken" (The CRM for B2C brands), defining the product category and target audience. This is told from the brand's perspective to clarify its offering. - The ad includes a call to action, "Jetzt skalieren" (Scale now), urging viewers to take immediate action and highlighting the product's primary benefit. This is told from the brand's perspective to encourage conversion. - The ad showcases logos of several well-known brands that use Klaviyo, further reinforcing the message of trust and reliability. This is told from an external source perspective to provide validation.

# Ad summary This ad features a testimonial from Frankie Warner, Responsable CRM omnicanal, about how discovering Klaviyo helped them. The ad also features a Dermalogica product. # Brand positioning Dermalogica is presented as a brand that values integration and partnership, as highlighted by the collaboration with Klaviyo. The brand is positioned as one that is trusted by professionals, as indicated by the testimonial from a CRM manager. The brand is presented in a clean and modern aesthetic, aligning with a focus on effective and reliable solutions. # Product The product featured is a white Dermalogica bottle with a screw-off top. The bottle is being held over a sink, and a white powder is being poured into the palm of a hand. The product is presented in a bathroom setting, suggesting it is part of a skincare routine. The ad focuses on the brand's partnership with Klaviyo, highlighting the value of integration and effective CRM solutions. # Visual style The ad has a clean and modern visual style. The production quality is high, with a focus on clear product presentation and professional testimonial. The image treatment includes bright lighting and a clean background. The typography is integrated in a simple and legible manner. The overall style is designed to be scannable and trustworthy. # Hooks Headline: “Quand on a découvert Klaviyo, on a compris que c'était ce qu'on recherchait.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration of not finding the right solution, which is resolved by discovering Klaviyo. "Quand on a découvert Klaviyo, on a compris que c'était ce qu'on recherchait." # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - "Quand on a découvert Klaviyo, on a compris que c'était ce qu'on recherchait." – Frankie Warner Responsable CRM omnicanal # Point of view - Customer: The testimonial from Frankie Warner provides a customer's perspective on the value of Klaviyo. - Brand: The visual of the Dermalogica product and the display of the brand logos represent the brand's perspective. # Storyline - The ad opens with a testimonial from Frankie Warner, Responsable CRM omnicanal, who shares that discovering Klaviyo was exactly what they were looking for. This is included to provide social proof and build trust by showcasing a positive experience from a professional in the field. The audience experiences this from the perspective of a satisfied customer. - The ad features a Dermalogica product being poured into a hand in a bathroom setting. This is included to visually represent the product and its use in a skincare routine. The audience experiences this from the perspective of the brand, showcasing the product in a real-life context. - The ad concludes with the Dermalogica and Klaviyo logos side by side, emphasizing the partnership between the two brands. This is included to reinforce the message of integration and collaboration. The audience experiences this from the perspective of the brand, highlighting the value of the partnership.

# Ad summary This ad announces that WhatsApp is now available on Klaviyo. The ad shows a phone displaying a welcome message from a skincare brand, suggesting that customers can now manage their WhatsApp communications with their customers through Klaviyo. # Brand positioning Klaviyo is presented as a CRM platform designed for B2C businesses. The brand aims to occupy the space of a comprehensive solution for businesses looking to manage customer relationships, particularly through digital channels. The brand promotes efficiency and reach, emphasizing its ability to connect businesses with a large customer base. Klaviyo positions itself as a modern, tech-forward solution, aligning with a data-driven approach to customer engagement. The brand pushes against the limitations of traditional CRM systems by integrating with popular messaging apps like WhatsApp, offering a more streamlined and accessible approach to customer communication. # Product The product being advertised is the integration of WhatsApp into the Klaviyo CRM platform. This integration allows businesses to reach over 3 billion customers on the world's number one messaging app. The product is for businesses that want to manage their customer communications more efficiently and effectively through a popular messaging platform. The ad highlights the ability to reach a vast audience and streamline customer interactions. The integration addresses the purchase barrier of fragmented communication channels by centralizing WhatsApp interactions within the Klaviyo platform. The ad suggests that this integration will help businesses improve their customer relationships and drive growth. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation and digital integration. The production quality is high, with well-lit product shots and a clear smartphone display. The visual motifs include a torn paper effect to reveal the products and a focus on the smartphone screen to showcase the WhatsApp integration. The image treatment includes color grading to create a warm, inviting tone. The typography is clean and legible, with a focus on clear communication. The ad mimics a platform-native style by showing a smartphone screen, enhancing its scannability and stop power in the feed. # Hooks Headline: WHATSAPP È ARRIVATO SU KLAVIYO. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fragmented customer communication channels. The ad implies that businesses may struggle to manage customer interactions across multiple platforms, leading to inefficiencies and missed opportunities. # Value propositions - Reach over 3 billion customers by integrating WhatsApp into Klaviyo # Benefits - Reach over 3 billion customers on the world's number one messaging app # Features - WhatsApp integration into Klaviyo CRM platform # Call to action Scopri di più # Point of view - Brand: The top caption announces the new WhatsApp integration on Klaviyo. - Brand: The body copy highlights the reach of WhatsApp and Klaviyo. - Customer: The phone screen shows a welcome message from a skincare brand, demonstrating a personalized customer experience. # Storyline - The ad opens by announcing that WhatsApp is now available on Klaviyo. The brand is telling the audience that a new feature has been added to the platform, expanding its capabilities. - The ad states that users can reach over 3 billion customers on WhatsApp through Klaviyo. The brand is highlighting the potential reach and scale that the integration offers to its users. - The ad shows a phone displaying a welcome message from a skincare brand, suggesting a use case for the integration. The customer is experiencing a personalized welcome message, showcasing how businesses can use Klaviyo and WhatsApp to engage with their customers.

# Ad summary This ad promotes a Klaviyo report about the future of WhatsApp for e-commerce messaging. The ad features a book cover with the report title and a question asking if you want to reach your customers where they are. The ad aims to drive downloads of the report. # Brand positioning Klaviyo is presented as a thought leader in e-commerce marketing, specifically focusing on messaging strategies. The brand aims to occupy the space of an innovative and forward-thinking partner for businesses looking to optimize their customer communication. By offering insights into emerging trends like WhatsApp messaging, Klaviyo positions itself as a valuable resource for staying ahead in the competitive e-commerce landscape. The brand's positioning is functional, offering expertise and knowledge to improve marketing outcomes. # Product The product being advertised is a report by Klaviyo titled "Por qué WhatsApp es el futuro de la mensajería de comercio electrónico" (Why WhatsApp is the future of e-commerce messaging). The report is presented as a physical book, suggesting a comprehensive and in-depth analysis. The ad targets businesses and marketers interested in leveraging WhatsApp for e-commerce. The report's USP is its focus on the future of e-commerce messaging, specifically highlighting the potential of WhatsApp. The ad addresses the challenge of reaching customers effectively by offering insights into where customers are and how to connect with them. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with a studio-shot feel. The visual motif is a single product shot against a solid color background. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scan. The style is disruptive, contrasting with typical in-feed content to grab attention. # Hooks Headline: ¿Quieres llegar a tus clientes estén donde estén? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of reaching customers effectively in the crowded e-commerce landscape. The ad asks, "¿Quieres llegar a tus clientes estén donde estén?" (Do you want to reach your customers where they are?), highlighting the difficulty of connecting with customers in the right place and at the right time. # Value propositions - Insights into the future of e-commerce messaging with WhatsApp - Learn how to reach your customers effectively # Benefits - Reach your customers where they are # Features - Report about the future of WhatsApp for e-commerce messaging # Call to action Obtener el informe # Social proof - None used. # Point of view - Brand: The brand is asking a question to the audience and offering a report as a solution. - Customer: The customer is being asked if they want to reach their customers where they are. # Storyline - The ad opens with a question, posed from the brand's perspective, asking the audience if they want to reach their customers where they are. This is included to immediately engage the viewer and highlight a common challenge in e-commerce marketing. - The ad then presents the Klaviyo report as a solution, showcasing the book cover with its title, "Por qué WhatsApp es el futuro de la mensajería de comercio electrónico." This is intended to position the report as a valuable resource for understanding and leveraging WhatsApp in e-commerce. - The ad concludes with a call to action, "Obtener el informe" (Get the report), prompting the viewer to download the report. This is from the brand's perspective, aiming to drive conversions and generate leads.

# Ad summary This ad promotes Klaviyo's new integration with WhatsApp, highlighting the ability to reach a large customer base through the messaging app. The ad uses a combination of text and visuals to convey the benefits of using Klaviyo for B2C communication. # Brand positioning Klaviyo is presented as a CRM specifically designed for B2C businesses, positioning itself as a tool that enables companies to reach a vast audience through messaging applications. The brand emphasizes its functional benefits, such as expanding customer reach, and aligns with a modern, tech-forward approach to marketing. Klaviyo aims to occupy the space of a user-friendly, effective CRM solution that helps businesses connect with their customers on a personal level, leveraging popular communication channels. # Product The advertised product is Klaviyo's CRM platform with a new integration for WhatsApp. This integration allows businesses to reach over 3 billion customers through the world's number one messaging application. The product is designed for businesses looking to enhance their customer communication and engagement. The ad highlights the platform's ability to provide personalized options and improve customer relationships. The integration aims to address the barrier of limited reach by offering access to a massive user base on a widely used messaging platform. # Visual style The ad features a clean, modern design with a focus on simplicity and clarity. The production quality appears to be high, with well-lit product shots and a minimalist background. The visual motifs include a combination of product photography and a smartphone screen displaying a user interface. The image treatment involves subtle color grading to create a cohesive and inviting aesthetic. The typography is clean and legible, contributing to the overall professional look of the ad. The style aims to be both informative and visually appealing, enhancing scannability and stop power in the feed. # Hooks Headline: WHATSAPP, AHORA EN KLAVIYO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited customer reach by offering access to a massive user base on WhatsApp. The ad states, "Llega a más de 3000 millones de clientes con la aplicación de mensajería n.º 1 del mundo." # Value propositions - Reach a vast audience through WhatsApp integration - Personalized customer interaction # Benefits - Llega a más de 3000 millones de clientes con la aplicación de mensajería n.º 1 del mundo. # Features - WhatsApp integration - CRM designed for B2C # Call to action Más información # Point of view - Brand: The top section of the ad, including the Klaviyo logo and the text announcing the WhatsApp integration, is from the brand's perspective, highlighting its features and capabilities. - Customer: The smartphone screen displaying a welcome message and personalized options represents the customer's point of view, showing how they interact with the platform and receive tailored content. # Storyline - The ad opens by announcing Klaviyo's integration with WhatsApp, immediately conveying the message that the platform now supports communication via WhatsApp. This is intended to grab the viewer's attention by highlighting a new feature that expands the platform's capabilities. The brand is telling this part of the story. - The ad states that users can reach over 3 billion customers with the integration, emphasizing the scale and potential reach of the platform. This is included to showcase the primary benefit of using Klaviyo with WhatsApp, which is access to a massive audience. The brand is telling this part of the story. - The ad shows a smartphone screen displaying a welcome message from a brand called Stone Co. to a user named Julia, illustrating a personalized customer interaction within the Klaviyo platform. This is included to demonstrate the platform's ability to facilitate personalized communication and improve customer relationships. The customer is experiencing this part of the story.

# Ad summary This ad features a testimonial from Ryeley Newman, Responsable internacional de CRM y automatización de marketing, about how Loop Earplugs and Klaviyo work together. # Brand positioning Loop Earplugs is presented as a brand that values collaboration and integration with other platforms to achieve optimal results. The brand is positioned as working in harmony with other platforms to achieve perfection. The collaboration with Klaviyo, a marketing automation platform, suggests that Loop Earplugs aims to provide a seamless and efficient experience for its users by integrating with other tools they may already be using. # Product The ad features Loop Earplugs, which are presented as a product that works seamlessly with other platforms to achieve optimal results. The earplugs are shown worn by a man with curly hair. The ad emphasizes the importance of having a platform that works in the same direction and functions perfectly, suggesting that Loop Earplugs are designed to integrate smoothly with other tools and systems. The collaboration with Klaviyo, a marketing automation platform, implies that Loop Earplugs are designed to enhance marketing efforts and improve overall performance. # Visual style The ad has a clean and modern visual style with a focus on simplicity and collaboration. The use of torn paper shapes and a limited color palette creates a visually appealing and cohesive design. The image is well-lit and professionally shot, with a focus on showcasing the product and the person using it. # Hooks Headline: “Estos resultados solo es posible obtenerlos con una plataforma que reme en la misma dirección que nosotros y funcione a la perfección.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of using platforms that do not work well together or do not function perfectly. # Value propositions - Integration with other platforms for optimal results # Call to action None used. # Social proof - "Estos resultados solo es posible obtenerlos con una plataforma que reme en la misma dirección que nosotros y funcione a la perfección." – Ryeley Newman # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, as it shares their experience and satisfaction with the product. # Storyline - The ad opens with a quote from Ryeley Newman, Responsable internacional de CRM y automatización de marketing, who states, “Estos resultados solo es posible obtenerlos con una plataforma que reme en la misma dirección que nosotros y funcione a la perfección.” This quote highlights the importance of having a platform that works in harmony with the brand's goals and functions perfectly. The perspective is from a customer who has experienced the benefits of using Loop Earplugs in conjunction with Klaviyo. - The ad then features the logos of Loop Earplugs and Klaviyo, emphasizing the collaboration between the two brands. This reinforces the message that Loop Earplugs are designed to integrate seamlessly with other platforms to achieve optimal results. The perspective is from the brands, showcasing their partnership and commitment to providing a cohesive experience for their users.