How Foxtale Advertises on Meta

# Ad summary This ad promotes Foxtale's Super Glow Face Wash, highlighting its key ingredients like Vitamin C and Papaya Enzymes. The ad emphasizes the product's ability to cleanse, hydrate, brighten, reduce tan, and boost glow in just 60 seconds. It showcases the product's texture, application, and the smooth, hydrated skin it leaves behind. # Brand positioning Foxtale is presented as a modern skincare brand focused on delivering effective and quick results. The brand emphasizes simplicity and efficacy, positioning itself as a solution for achieving a healthy glow in a short amount of time. The brand aligns with a lifestyle that values efficient skincare routines and natural ingredients, pushing against the norm of complicated, time-consuming beauty regimens. The brand positioning is both functional (providing tangible results) and emotional (offering confidence and a healthy glow). # Product Foxtale's Super Glow Face Wash is a skincare product designed to cleanse, hydrate, and brighten the skin. It contains Vitamin C to brighten and boost glow, and Papaya Enzymes to gently exfoliate and detan. The face wash is sulphate-free, ensuring a non-drying formula that leaves skin smooth and hydrated after every wash. It is suitable for all skin types and promises a 60-second glow up. The product aims to address the need for a quick and effective skincare solution, emphasizing its ease of use and visible results. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product's texture and ingredients. The editing style is quick and snappy, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of efficacy and quick results. # Hooks Spoken: 00:00–00:02: Want a glow in just 60 seconds? Text overlay: 00:00–00:02: Want a glow in just 60 seconds? Visual: 00:00–00:02: Close-up shot of a light orange, gel-like substance being squeezed out of a coral-colored tube onto a white surface. The background is blurred, with a hint of green foliage visible. The lighting is bright and highlights the product's texture. The camera is stationary and focused on the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be experiencing dull skin and are looking for a quick and effective way to achieve a healthy glow. "Want a glow in just 60 seconds?" # Value propositions - 60-second glow up - Fruit facial 2.0 - Suitable for all skin types # Benefits - Brightens & boosts glow - Gently exfoliates & detans - Leaves my skin smooth & hydrated after every wash # Features - Vitamin C - Papaya Enzymes - Sulphate free - Non-drying formula # Call to action None used. # Social proof - "Leaves my skin smooth & hydrated after every wash" – Implied Customer (Testimonial) # Point of view - Customer 5% – The ad shows the product being lathered on a hand, demonstrating its foaming action and implying a user experience. - Brand 95% – The ad uses direct product claims, demos, and scripted lines to promote the product. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up shot of the Foxtale face wash being squeezed out of its tube. The product has a gel-like consistency and a light orange color. This visual is paired with the question, "Want a glow in just 60 seconds?" to immediately grab the viewer's attention and introduce the product's key benefit. The perspective is from the brand, showcasing the product's texture and promising quick results. The tone is inviting and intriguing. - 00:02–00:03 00:02–00:03: The ad transitions to a shot of the product's packaging, displaying the brand name and product details. This provides context and reinforces the brand identity. The perspective is from the brand, presenting the product as a solution for achieving a super glow. The tone is informative and promotional. - 00:03–00:05 00:03–00:05: The ad highlights the key ingredient, Vitamin C, and its benefits, such as brightening and boosting glow. This reinforces the product's efficacy and appeals to viewers seeking specific skincare benefits. The perspective is from the brand, emphasizing the scientific backing of the product. The tone is educational and persuasive. - 00:05–00:07 00:05–00:07: The ad showcases another key ingredient, Papaya Enzymes, and its benefits, such as gently exfoliating and detanning. This further reinforces the product's efficacy and appeals to viewers seeking specific skincare benefits. The perspective is from the brand, emphasizing the natural ingredients in the product. The tone is educational and persuasive. - 00:07–00:09 00:07–00:09: The ad returns to a shot of the product packaging, now with water droplets on it, reinforcing the idea of a face wash. This visual is paired with the text highlighting Papaya Enzymes and their benefits. The perspective is from the brand, showcasing the product as a solution for gentle exfoliation and detanning. The tone is informative and promotional. - 00:09–00:10 00:09–00:10: The ad shows the product being squeezed onto a hand, highlighting its texture and consistency. This visual is paired with the text emphasizing that the formula is sulphate-free and non-drying. The perspective is from the brand, showcasing the product's gentle and hydrating properties. The tone is informative and reassuring. - 00:10–00:12 00:10–00:12: The ad shows the product being lathered on a hand, demonstrating its foaming action. This visual is paired with the text stating that it leaves skin smooth and hydrated after every wash. The perspective is from the customer, showcasing the positive results of using the product. The tone is testimonial and persuasive. - 00:12–00:15 00:12–00:15: The ad concludes with a shot of the product packaging, now with a dollop of the product on it, reinforcing the brand identity and product benefits. This visual is paired with the text "Your 60-second glow up starts with this!" to encourage viewers to try the product. The perspective is from the brand, presenting the product as the key to a quick and effective glow up. The tone is promotional and encouraging.

# Ad summary The ad promotes Foxtale's Nourishing Ceramide Moisturizer, highlighting its hydrating and lightweight properties. It uses social proof in the form of user reviews and ratings to build trust and encourage viewers to try the product. # Brand positioning Foxtale is presented as a skincare brand focused on providing effective hydration through its Nourishing Ceramide Moisturizer. The brand emphasizes the product's ability to hydrate deeply while maintaining a lightweight feel, positioning it as a solution for those seeking intense moisture without heaviness. The brand aligns with values of effective skincare and customer satisfaction, as evidenced by the inclusion of numerous positive user reviews. Foxtale aims to occupy a space in the consumer's mind as a reliable and well-regarded skincare provider. # Product The Foxtale Pure Bliss Nourishing Ceramide Moisturizer is a skincare product designed to hydrate the skin. It is formulated with ceramides, niacinamide, and hyaluronic acid to repair the skin barrier and brighten the skin. The moisturizer is suitable for all skin types and comes in a 100 ml / 3.38 oz size. The ad highlights that the moisturizer hydrates as deeply as water, yet feels as light as air for up to 100 hours. The product's USPs include its ability to provide deep hydration without a heavy feel, its skin-repairing and brightening properties, and its suitability for all skin types. The ad addresses the purchase barrier of heavy, greasy moisturizers by emphasizing the product's lightweight texture. # Visual style The ad has a clean and polished aesthetic, with soft lighting and a pastel color palette. The editing style is static, with no cuts or transitions. The production quality is high, giving it a commercial feel. The pacing is slow and consistent, allowing viewers to easily read the text overlays and focus on the product. # Hooks Text overlay: 00:00–00:02: 3600+ users agree / 00:00–00:02: NOURISHING CERAMIDE MOISTURIZER / 00:00–00:02: hydrates as deeply as water, yet feels as light as air for up to 100 hrs! Visual: 00:00–00:02: A static shot of a pink tube of Foxtale Pure Bliss Nourishing Ceramide Moisturizer is displayed against a light pink background with wavy lines. The product label is clearly visible, highlighting key ingredients like ceramides, niacinamide, and hyaluronic acid. Text overlays appear on the left side of the frame, showcasing positive user reviews and ratings in comment bubbles. The lighting is soft and even, creating a clean and appealing aesthetic. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of moisturizers that feel heavy or greasy on the skin. The text states that the product "hydrates as deeply as water, yet feels as light as air for up to 100 hrs!" # Value propositions - Deep hydration without the heavy feel, thanks to its lightweight formula. - Suitable for all skin types, making it accessible to a wide range of consumers. - Repairs and brightens skin with key ingredients like ceramides, niacinamide, and hyaluronic acid. # Benefits - Repairs skin barrier - Brightens skin - Deep hydration - Lightweight feel # Features - Ceramides - Niacinamide - Hyaluronic Acid - Hydrates as deeply as water - Feels as light as air for up to 100 hrs # Call to action None used. # Social proof - "Wowwwww" This is my second tube and I'm in love with this moisturizer. – Janhwi Shah - "First try" Awesome product thanks. – Vinni Thakur - "Perfect" Perfect blend and no stickiness. – Shilpa Biju - "I love it" I'm loving the Foxtale moisturizer! Perfect for my combination skin. – Parth Oberoi # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits with supporting social proof. # Storyline - 00:00–00:02 The ad opens with a static shot of the Foxtale Pure Bliss Nourishing Ceramide Moisturizer tube, accompanied by text overlaying positive user reviews and ratings. This aims to immediately establish credibility and social proof, showcasing that many users have had positive experiences with the product. The perspective is from the brand, presenting the product in a favorable light. The tone is informative and trustworthy.

# Ad summary This image ad for Foxtale's Pearlfection Oil Balancing Moisturizer highlights the product as a solution for winter hydration without adding oil to the skin. It features a young woman in winter attire, emphasizing the product's suitability for the winter season. # Brand positioning Foxtale is presented as a modern skincare brand focused on providing effective solutions for specific skin concerns. The brand emphasizes a balance between hydration and oil control, positioning itself as a provider of specialized skincare products. The brand aims to occupy a space in the consumer's mind as a provider of targeted skincare solutions that address specific needs, such as oil control during winter hydration. The brand aligns with a functional approach, focusing on the product's performance and effectiveness in addressing specific skin concerns. # Product The featured product is Foxtale's Pearlfection Oil Balancing Moisturizer, designed to provide hydration without adding oil to the skin. It is intended for individuals seeking to maintain balanced skin during the winter season. The product is presented as an oil-free moisturizer that offers hydration and glow. The ad addresses the purchase barrier of needing hydration during winter without exacerbating oily skin. The product is worth trying or buying because it offers a solution to a common skincare problem: maintaining moisture balance during the winter months. # Visual style The ad has a clean and bright visual aesthetic, with a focus on the product and the model. The production quality appears to be studio-shot, with a focus on clear lighting and a simple background. The image treatment includes background removal and color grading to enhance the overall visual appeal. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: Winter Hydration but make it oil-free # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing hydration during winter without exacerbating oily skin. The phrase "but make it oil-free" signals this frustration. # Value propositions - Winter Hydration but make it oil-free # Benefits - Hydration without oil # Features - OIL BALANCING - 6HRS HYDRATION + GLOW # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline and product display, emphasizing the product's features and benefits. - Customer: The customer's POV is represented by the young woman in winter attire, smiling and appearing happy, suggesting the positive outcome of using the product. # Storyline - The ad opens with the text "Winter Hydration but make it oil-free," immediately setting the context and addressing a common skincare concern during the winter season. This message is conveyed from the brand's perspective, highlighting the product's unique selling point. - The ad then introduces the product, Foxtale's Pearlfection Oil Balancing Moisturizer, visually showcasing the packaging and emphasizing its name and purpose. This is presented from the brand's perspective, aiming to familiarize the audience with the product and its benefits. - The ad features a young woman in winter attire, smiling and appearing happy, suggesting the positive outcome of using the product. This is shown from the customer's perspective, illustrating the desired result of hydrated and balanced skin during winter.

# Ad summary This Foxtale ad uses the product's benefit to capture the viewer's attention. The ad shows the product being used by people. # Brand positioning Foxtale appears to be a skincare brand that offers a Skin Radiance Mask. This mask gives you an even skin tone and takes away the tan that the sun gives you. The brand seems to promote fun and the ease of use, making sure that anyone can use their product. # Product Foxtale's Skin Radiance Mask is a purple paste that is applied to the face. The mask gets rid of tanning and is easy to use. The brand suggests that the product is so good that you should include it in your skincare routine. # Visual style The ad uses a collage style, with the brand name and product name in one section, the main image in the center, and the film strip in the lower right corner. The ad also uses platform mimicry to look like a video, as there are a border and film strip. # Hooks Headline: Every Tan has a Purple Ending. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is having an uneven tan that makes your skin look and feel bad. This is communicated via the phrase “Every Tan has a Purple Ending.” # Value propositions - The skin radiance mask has a purple ending, suggesting an even skin tone. # Benefits - Every Tan has a Purple Ending. # Features - SKIN RADIANCE MASK # Call to action None used. # Point of view - Brand: The brand is communicating the benefits of the product by showing the mask on several people. # Storyline - The ad captures viewers' attention with the tagline "Every Tan has a Purple Ending," immediately telling the viewer the product's benefit from the brand's perspective. - The brand uses images and videos of people using the product, suggesting ease of use and effectiveness to the viewers.

# Ad summary A woman reviews the Foxtale 10% Vitamin C Glutathione serum. She shares that she tried a lab sample of the serum for three days and is now using the full-sized product. She adds that the serum is lightweight, non-sticky, gentle, and does not cause irritation on her sensitive combination skin. She states that it gives her a glow and works on eight skin problems. # Brand positioning Foxtale is presented as a skincare brand that delivers effective results. The brand's positioning is both functional and emotional. The brand aims to solve multiple skin concerns while also providing a glowing complexion. Foxtale pushes against the norm of single-focus skincare, instead offering a multi-tasking serum that simplifies the skincare routine. Foxtale seems to prioritize user experience, as the serum is lightweight and non-irritating, appealing to those with sensitive skin. # Product The Foxtale Eternal Light Gluta-Vit C Advanced Brightening Serum is a 10% Vitamin C Glutathione serum designed to brighten skin and address eight skin problems. The serum is lightweight, non-sticky, and gentle, causing no irritation even on sensitive combination skin. It provides a glow, reduces dark spots, helps with pigmentation and melasma, and keeps skin hydrated and fresh. It is presented as more than just a glow serum, positioning itself as comprehensive skincare that does it all. # Visual style The ad has a polished UGC feel with a focus on clear visuals and product demonstration. The editing style includes quick cuts to maintain a consistent, upbeat rhythm. The production quality is relatively high-end, with good lighting and clear focus on the product and the reviewer's skin. The pacing is steady, with cuts timed to emphasize product features and benefits. The overall aesthetic is clean and bright, aimed at conveying trust and efficacy. # Hooks Spoken: Honestly, it feels so different from any vitamin C I have tried before. Text overlay: Honestly it feels / so different from / any Vitamin C / I have tried before / Before / After Visual: 00:00–00:03 The shot features a young woman with fair skin, dark hair, and braces, wearing a blue and white striped shirt. She is indoors against a neutral background. She's holding two Foxtale products: a white lab sample in her left hand and a red serum bottle in her right. The camera is stationary and at eye level. / 00:01–00:03 A split screen shows a close-up of the right side of the woman's face, with a "before" photo on top and an "after" photo on the bottom. The lighting is soft and natural. The background is blurred. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding a Vitamin C serum that is effective, gentle, and suitable for sensitive skin. Many Vitamin C products can be irritating or ineffective, especially for those with sensitive combination skin: "Honestly, it feels so different from any vitamin C I have tried before." # Value propositions - Skincare that actually does it all (multi-benefits) - Lightweight, non-sticky, and gentle formula is suitable for sensitive skin - Delivers a glow while also addressing multiple skin concerns # Benefits - Causes no irritation, even on sensitive combination skin - Gives a glow - Works on eight skin problems - Brightens skin - Evens out skin tone - Reduces dark spots - Helps with pigmentation and melasma - Keeps skin hydrated and fresh # Features - 10% Vitamin C - Glutathione serum - Lightweight - Non-sticky - Gentle # Call to action Comment for link. # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer who is reviewing and demonstrating the product. # Storyline - 00:00–00:03 A woman is shown holding two products, one white and one red, and she comments on how the Foxtale serum feels different from other vitamin C products she has used. - 00:03–00:09 She states that Foxtale sent her their lab sample for their newly launched 10% Vitamin C Glutathione serum. - 00:09–00:12 She explains that she tried out the lab sample for three days and is now using the full-sized product. - 00:12–00:18 She applies the serum, commenting that it's lightweight, non-sticky, and gentle, causing no irritation. - 00:18–00:22 She claims that the serum not only gives her a glow but also works on eight skin problems. - 00:22–00:29 She lists some of the benefits: it brightens her skin, evens out skin tone, reduces dark spots, and helps with pigmentation and melasma. - 00:31–00:35 She concludes by stating that it is more than just a glow serum; it is skincare that does it all, and she prompts viewers to comment for a link to the product.

# Ad summary This ad features a woman showcasing the before and after results of using a glutathione serum to brighten her skin. She applies the serum to her face and highlights its benefits, such as removing dark spots and fighting skin concerns. The ad concludes with a call to action to comment for a link. # Brand positioning The brand is presented as a solution for achieving brighter and healthier skin. It positions itself as a provider of gentle yet effective skincare, specifically highlighting the use of glutathione serum. The brand aligns with values of simplicity and efficacy, focusing on functional benefits like removing dark spots and addressing multiple skin concerns. It appears to cater to individuals seeking straightforward skincare solutions without harsh ingredients. # Product The featured product is a glutathione serum designed to brighten the skin. It is presented as a gentle solution that removes dark spots, addresses hyperpigmentation, and fights eight skin concerns. The serum is applied directly to the face, and the ad showcases a before-and-after transformation to demonstrate its effectiveness. The product is for individuals seeking to improve their skin's brightness and overall health without harsh treatments. The ad emphasizes the serum's ability to deliver visible results while being gentle on the skin. # Visual style The ad has a UGC feel with a focus on showcasing the product's effects through a simple before-and-after format. The editing style includes quick cuts to transition between shots. The production quality is basic, aligning with typical user-generated content. The pacing is moderate, with cuts timed to the music. The audio-visual sync is present, with text overlays and product actions timed to the music beats. # Hooks Spoken: 00:00–00:01 Female 1: Pov: Thanks to that one Indian dermat who suggested this Glutathione serum not drips to brighten up my skin Text overlay: 00:00–00:01 Pov: Thanks to that one Indian dermat who suggested this Glutathione serum not drips to brighten up my skin Visual: 00:00–00:01 Close-up shot of a young woman with fair skin and dark hair. She is smiling slightly and looking directly at the camera. The background is a plain, light-colored wall. The camera is stationary, providing a clear view of her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull skin and skin concerns like dark spots and hyperpigmentation. The woman's initial skin appearance in the "Before" shot signals this frustration. # Value propositions - Brighten up your skin and super gentle - Removes dark spots, hyperpigmentation and fights 8 skin concerns! # Benefits - Brighten up your skin - Super gentle - Removes dark spots - Removes hyperpigmentation - Fights 8 skin concerns! # Features - Glutathione serum # Call to action Comment for link! # Social proof - "Pov: Thanks to that one Indian dermat who suggested this Glutathione serum not drips to brighten up my skin" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product's use and benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of the woman's face, setting the stage for a skincare demonstration. - 00:01–00:02 00:01–00:02 The text overlay "Before" appears, showing the initial state of the woman's skin. This sets up a comparison to highlight the product's effects. - 00:02–00:05 00:02–00:05 The woman applies the serum to her face, and the text overlay "Wait for it" builds anticipation for the transformation. This creates a sense of excitement and expectation. - 00:05–00:06 00:05–00:06 The text overlay "After" appears, showcasing the improved skin condition after using the serum. This provides a visual payoff and reinforces the product's effectiveness. - 00:06–00:08 00:06–00:08 The woman continues to apply the serum, and text overlays highlight the product's benefits: "Brighten up your skin and super gentle" and "Removes dark spots, hyperpigmentation and fights 8 skin concerns!" This reinforces the product's value proposition. - 00:08–00:11 00:08–00:11 The ad concludes with a call to action: "Comment for link!" This prompts viewers to engage and learn more about the product.

# Ad summary This ad promotes Foxtale's Eternal Light Gluta-Vit C Advanced Brightening Serum. The ad features a woman talking to her mother on a video call about the product. She highlights that it is the only serum in India with both Glutathione and Vitamin C. She also mentions that it is clinically tested and effective for dark spots, tan, pigmentation, and uneven skin tone. The ad emphasizes that the serum is suitable for all skin types and is really good. # Brand positioning Foxtale is presented as a modern skincare brand that focuses on innovative and effective solutions. The brand emphasizes scientific backing, as highlighted by the mention of clinical testing. Foxtale positions itself as a leader in the Indian market by offering a unique product formulation (Glutathione and Vitamin C serum) that is not available from other brands in India. The brand aligns with a lifestyle of informed beauty choices, where consumers seek products that are both effective and scientifically validated. The brand positioning is both functional (addressing specific skin concerns) and emotional (providing confidence through improved skin appearance). # Product The Foxtale Eternal Light Gluta-Vit C Advanced Brightening Serum is a skincare product designed to address dark spots, tan, pigmentation, and uneven skin tone. It is formulated with Glutathione and Vitamin C, a unique combination that the ad claims is exclusive to Foxtale in the Indian market. The serum is clinically tested, ensuring its effectiveness and safety. It is suitable for all skin types and is presented as an 8-in-1 solution. The product aims to provide a comprehensive solution for various skin concerns, making it a valuable addition to any skincare routine. # Visual style The ad has a polished, commercial aesthetic with a blend of lifestyle and product-focused shots. The editing style includes quick cuts to maintain a brisk pace, interspersed with static shots for emphasis. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the music. The overall visual style supports a tone of modern sophistication and effectiveness. # Hooks Spoken: Amma nobody in India makes it, Text overlay: 00:00–00:02 / Amma nobody in India makes it, Visual: 00:00–00:02: A woman with dark hair pulled back in a ponytail, wearing a light green off-the-shoulder top and beige pants, sits in a chair in a well-lit living room. She holds a red bottle of Foxtale serum and speaks directly to the camera, which is framed as a video call interface with the name 'Amma' at the top. The background includes a bed, artwork, and modern decor. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with dark spots, tan, pigmentation, and uneven skin tone. 'Dark spots, tan, pigmentation, uneven tone' are explicitly mentioned as skin issues that the product resolves. # Value propositions - India's only Glutathione + Vitamin C serum: Unique formulation not available from other brands. - 8 ways - 1 serum: Comprehensive solution for various skin concerns. # Benefits - Addresses dark spots - Addresses tan - Addresses pigmentation - Addresses uneven skin tone # Features - Glutathione - Vitamin C - Clinically tested - Made for all skin types # Call to action None used. # Social proof - It is really good. – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer (implied user) sharing her experience and highlighting the product's benefits. # Storyline - 00:00–00:02 The ad begins with a woman on a video call, showing the product and stating that nobody in India makes it. - 00:02–00:03 She highlights that the product contains Glutathione and Vitamin C together, emphasizing its unique formulation. - 00:03–00:06 The woman is shown trying on clothes, stating that the product is clinically tested and not just a random thing she is trying. - 00:06–00:09 She discusses the skin issues the product addresses, such as dark spots, tan, pigmentation, and uneven tone, and claims they are gone with the product. - 00:09–00:11 The ad showcases the product and its features, highlighting that it is an 8-in-1 serum. - 00:11–00:14 The serum is shown being dispensed, and the ad reiterates that it is India's only Glutathione + Vitamin C serum. - 00:14–00:16 The woman applies the serum to her face, smiling, and the ad states that it is made for all skin types. - 00:16–00:17 The woman holds the product and says it is really good, providing a personal endorsement. - 00:17–00:20 The ad concludes with a product shot and branding.

# Ad summary This ad for Foxtale's Cover Up Dewy Sunscreen uses a split screen to highlight the product and showcase positive customer reviews from Amazon. The ad emphasizes the sunscreen's lightweight feel and lack of white cast, positioning it as a comfortable and effective option for daily use. # Brand positioning Foxtale is presented as a brand focused on providing effective and comfortable skincare solutions. The brand emphasizes the dewy finish and lightweight feel of its sunscreen, suggesting a focus on creating products that are both functional and enjoyable to use. By showcasing positive customer reviews, Foxtale aims to build trust and credibility, positioning itself as a reliable and customer-centric brand. The brand aligns with a lifestyle that values skincare and sun protection without compromising on comfort or aesthetic appeal. Foxtale pushes against the norm of heavy, white-cast-leaving sunscreens, offering a more modern and user-friendly alternative. The brand positioning is both functional (effective sun protection) and emotional (comfortable, dewy finish). # Product Foxtale's Cover Up Dewy Sunscreen is a SPF 70 PA++++ sunscreen designed for normal to dry skin. The product is formulated with niacinamide and pro-vitamin B5. The ad highlights the sunscreen's lightweight texture and its ability to leave no white cast, making it suitable for daily use. The sunscreen is presented as a solution for those seeking effective sun protection without the typical drawbacks of heavy or chalky formulas. The ad addresses the purchase barrier of sunscreens being uncomfortable or leaving a white cast by emphasizing the product's dewy finish and lightweight feel. The product is worth trying because it offers high SPF protection with a comfortable and aesthetically pleasing finish. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation and social proof. The split-screen format is simple and effective, allowing for a clear comparison between the product and customer reviews. The use of bright yellow and white creates a fresh and modern feel. The editing is static, with no camera movement or transitions. The production quality is polished, giving the ad a professional and trustworthy appearance. # Hooks Text overlay: 00:00–00:11 I am Cover Up / 00:00–00:11 Dewy sunscreen Visual: 00:00–00:11: A split screen is shown. On the left, a yellow Foxtale sunscreen bottle stands upright on a white surface against a gradient yellow background. Two yellow spheres sit on the surface in front of the bottle. The bottle is labeled "foxtale COVER UP Dewy Sunscreen SPF 70 PA++++ Niacinamide + ProVitamin B5 NORMAL TO DRY SKIN 50ml". On the right, a white background displays a series of 5-star reviews from Amazon, such as "Sunscreen with no white cast", "GREAT ONE", "Best lightweight dewy sunscreen", "High SPF sunscreen", "Superb Product", "One of the best sunscreen", "Skin protector", "Such a lightweight sunscreen", "Light and comfortable", "Best Dewy Sunscreen 💛", "Amazing sunscreen", "Best sunscreen for this summer", "Good for travel", "BEST SUNSCREEN OUT THERE", and "Finally the one". The text "*Real people, real reviews from Amazon" is at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sunscreens often leaving a white cast and feeling heavy or uncomfortable on the skin. The ad shows customer reviews that state "Sunscreen with no white cast" and "Light and comfortable." # Value propositions - High SPF protection with a dewy finish - Lightweight sunscreen that is comfortable for daily use - Effective sun protection without a white cast # Benefits - Sunscreen with no white cast - Lightweight - Dewy finish - Light and comfortable - Skin protector # Features - SPF 70 PA++++ - Niacinamide + ProVitamin B5 - For normal to dry skin # Call to action None used. # Social proof - "Suncreen with no white cast" - "GREAT ONE" - "Best lightweight dewy sunscreen" - "High SPF sunscreen." - "Superb Product" - "One of the best sunscreen" - "Skin protector" - "Such a lightweight sunscreen" - "Light and comfortable" - "Best Dewy Sunscreen 💛" - "Amazing sunscreen" - "Best sunscreen for this summer" - "Good for travel" - "BEST SUNSCREEN OUT THERE" - "Finally the one" # Point of view - Brand 50% – The brand voice is communicated through product display and text overlays. - External source 50% – Customer reviews from Amazon are used to build trust and credibility. # Storyline - 00:00–00:11 The ad opens with a split screen. On the left, the text "I am Cover Up Dewy sunscreen" is displayed next to the Foxtale sunscreen bottle. On the right, the text "But you can call me" is shown above a series of 5-star reviews from Amazon.

# Ad summary This ad promotes Foxtale's Tinted Fluid Sunscreen, highlighting its ability to blur pores and provide a non-oily glow. The ad emphasizes that the product is made with new-generation UV filters and is in-vivo tested. # Brand positioning Foxtale positions itself as a modern skincare brand focused on delivering effective sun protection with added cosmetic benefits. The brand emphasizes scientific validation by mentioning 'in-vivo tested,' suggesting reliability and trustworthiness. By highlighting the 'non-oily glow' and pore-blurring effects, Foxtale distinguishes itself from traditional sunscreens that may leave a greasy residue or not address aesthetic concerns. This positioning aligns with consumers seeking skincare that combines sun protection with cosmetic enhancement, indicating a brand that values both health and beauty. # Product The featured product is Foxtale's Perfect Match Tinted Fluid Sunscreen. It is designed to prevent tan, blur pores, and brighten skin. The sunscreen contains SPF 50+ and Niacinamide and is suitable for all skin types. The product is presented as providing a non-oily glow while protecting the skin with 100% New-Gen UV Filters. The advertisement addresses the purchase barrier by suggesting a sunscreen that is both effective for sun protection and cosmetically beneficial, appealing to those who seek skincare that enhances their complexion. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on product presentation and soft lighting. The visual motifs include a gradient background, clean lines, and strategic use of negative space to highlight the product. The image treatment involves color grading to enhance the warmth and smoothness of the product and background. The typography is clean and legible, supporting the overall modern and sophisticated look. The style aims for a high-design aesthetic, making it visually appealing and attention-grabbing in a social media feed. # Hooks Headline: TINTED FLUID SUNSCREEN # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire for effective sun protection without the undesirable effects of traditional sunscreens, such as clogged pores or oily skin. This is addressed by the product claiming to "visibly blur pores & gives non-oily glow." # Value propositions - 100% New-Gen UV Filters: Provides effective sun protection. - Visibly blurs pores & gives non-oily glow: Offers cosmetic benefits in addition to sun protection. # Benefits - Visibly blurs pores - Gives non-oily glow - Prevents tan - Brightens skin # Features - 100% New-Gen UV Filters - SPF 50+ - Niacinamide - Suitable for ALL SKIN TYPES # Call to action None used. # Social proof - The "IN-VIVO TESTED" circle implies scientific validation. # Point of view - Brand: This is the point of view for all the text and product display, emphasizing the brand's messaging and product features. # Storyline - The ad starts by introducing Foxtale's Tinted Fluid Sunscreen, which grabs the audience's attention and establishes the product category. This is told from the brand's perspective to ensure the audience knows what is being advertised. - The ad mentions that the sunscreen is made with 100% New-Gen UV Filters, which emphasizes the effectiveness of the product. This is told from the brand's perspective to highlight the product's feature. - The ad tells the audience that the sunscreen visibly blurs pores & gives a non-oily glow, which highlights the benefits of using the product and speaks to the desire for clear, radiant skin. This part of the story is from the brand's perspective to emphasize the positive outcomes of using the sunscreen. - The ad mentions that the product is in-vivo tested, which builds trust and credibility. This is from the brand's perspective to convey the thorough testing and validation of the sunscreen's effectiveness.

# Ad summary Ad for Foxtale brightening serum that features a man laying down as he gazes up at the product. The ad features the brand’s value proposition for using both glutathione and vitamin C in their brightening system. # Brand positioning Foxtale is positioned as a brand pushing against the norms of single-ingredient skincare by formulating an intelligent brightening system that leverages the power of multiple ingredients, specifically glutathione and vitamin C. They emphasize an approach that is more complete and effective than typical one-ingredient skincare solutions. The brand's identity is functional, focusing on smart formulation and tangible results. # Product Foxtale is advertising its Eternal Glow Aha-Vit C Advanced Brightening Serum. This serum is designed to brighten the skin by utilizing an intelligent brightening system, as stated on the ad. The serum features a 10% concentration of active ingredients. The product is for anyone seeking advanced skin brightening through a combination of vitamin C and AHA. The ad addresses the need for a more comprehensive approach to skincare by combining multiple powerful ingredients into one formula. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation and clear messaging. The product is emphasized by the use of a visually pleasing swirl element. The lighting is soft and even, contributing to the overall polished look. # Hooks Headline: We built a system with both. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of choosing between different skincare ingredients such as glutathione or vitamin C, as signaled by the copy, “WE DIDN'T PICK GLUTATHIONE OR VITAMIN C.” # Value propositions - The serum features a 10% concentration of active ingredients - Active Complex of Glutathione, Vit C & Hydration boosters # Benefits - intelligent brightening system # Features - glutathione - vitamin C - 10% Active Complex of Glutathione, Vit C & Hydration boosters # Call to action None used. # Social proof - None used. # Point of view - Brand, top caption and product block, conveys the brand's innovation and product benefits. - Customer, visual element of the man, conveys an engagement with the product. # Storyline - The ad opens with a message that defies the idea of choosing between two popular skincare ingredients, glutathione and vitamin C, presented from the brand's perspective. The intention here is to disrupt the viewer's understanding of what effective skincare looks like. - The brand pivots to introducing its own solution by highlighting the brand's product, a system that incorporates both glutathione and vitamin C, presented from the brand's perspective. The intention is to pique interest in their innovative approach and position the brand as a leader in skincare formulation. - The visual shows the product as the man gazes up at it, presented from a customer's perspective. The intention is to create a visual link between the product and a person who may use it.

# Ad summary The ad features a man with fair skin, showcasing the results of using the advertised brightening serum from Foxtale. The serum bottle is prominently displayed, surrounded by a glowing red frame, emphasizing the claim of visibly brighter skin in just three days. # Brand positioning Foxtale is presented as a skincare brand focused on delivering visible results with its products, specifically targeting skin brightness. The brand aligns with a focus on efficacy and scientific backing, as suggested by the mention of user-reported results and active complex ingredients. Foxtale appears to position itself in a space that values tangible outcomes in a short time frame, aiming to appeal to consumers seeking quick and noticeable improvements in their skin's appearance. The brand's positioning is functional, focusing on delivering performance-driven skincare solutions. # Product The featured product is Foxtale's Eternal Light Gluta-Vit C Advanced Brightening Serum, designed to visibly brighten skin in 3 days. The serum contains an active complex of 10% of glutathione, vitamin-c + hydration booster. The product is for all skin types. The primary selling point is the claim of visibly brighter skin, supported by a reported statistic. The ad addresses potential purchase barriers by highlighting the rapid results of the serum. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product and its results. The production quality appears high, with studio-shot lighting and a minimalist background. The visual motifs include the use of a glowing frame to draw attention to the product and typography that is modern and legible. The image treatment includes background removal, color grading, and potentially some retouching. The ad aims for a high-design feel, contrasting with a more lo-fi or UGC aesthetic, to build trust and credibility. # Hooks Headline: 98.8% of users reported visibly brighter skin in 3 days! # Funnel stage Consideration # Pain points The ad addresses the need for quick and visible results in skincare, particularly for those seeking to brighten their skin. The pain point is the desire to achieve brighter skin without waiting for an extended period, visually demonstrated by the short time frame of 3 days. # Value propositions - Achieve visibly brighter skin in 3 days with Gluta-Vit C Advanced Brightening Serum. # Benefits - visibly brighter skin # Features - Gluta-Vit C Advanced Brightening Serum - Active complex of 10% of glutathione - +Vitamin-C + Hydration Booster - ALL SKIN TYPES # Call to action None used. # Social proof - "98.8% of users reported visibly brighter skin in 3 days!" # Point of view - External source: The ad presents a statistic stating "98.8% of users reported visibly brighter skin in 3 days!", indicating a claim based on user experiences. # Storyline - The ad opens with a statistic of "98.8% of users reported visibly brighter skin in 3 days!", which is included to immediately establish the serum's effectiveness and quick results, creating initial interest from a customer's perspective. - Next, the serum bottle is highlighted within a glowing red frame, which is included to draw focus to the product itself, emphasizing the Foxtale's brand message and key features from the brand's perspective. - The inclusion of a man is included to show the product being effective for the product's target demographic from an external source's perspective.

# Ad summary An image ad for Foxtale Eternal Light Multi-Vit C Advanced Brightening Serum. The ad shows an image of a fair-skinned woman holding the Foxtale serum up with one hand as she lightly touches her face with the other hand. The ad includes social proof, noting that 98.8% of users reported visibly brighter skin in 3 days. # Brand positioning Foxtale is presented as a results-driven skincare brand focused on advanced formulations and visible skin improvements. The brand’s positioning emphasizes efficacy and tangible outcomes, as evidenced by the statistic about brighter skin in just three days. This functional approach suggests a brand that prioritizes science-backed results and transparency, rather than relying solely on emotional or lifestyle-based marketing. The brand seems to ignore norms that focus on beauty or luxury in favor of direct, measurable benefits. # Product The featured product is Foxtale Eternal Light Multi-Vit C Advanced Brightening Serum, packaged in a red tube. It contains 10% active complex of multi-vitamins, vitamin C, and hydration boosters. The product is aimed at individuals seeking to achieve visibly brighter skin. The ad highlights the product's effectiveness with a specific claim: 98.8% of users reported visibly brighter skin in 3 days. This claim addresses a potential purchase barrier by assuring users of quick results. The serum is positioned as an advanced formula designed for rapid skin brightening. # Visual style The ad has a clean, clinical aesthetic, with a focus on highlighting the product and its benefits. The production quality is high, with clear lighting and a minimalist background. The visual motif is direct and product-centric, with the subject matter of the image being the product itself. The image treatment includes background removal for a clean presentation. The typography is simple and legible, integrated to support the messaging. # Hooks Headline: 98.8% of users reported visibly brighter skin in 3 days'! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with dull or uneven skin tone, indicating a desire for brighter, more radiant skin. The visual emphasis on the product and its promise of visible results in a short timeframe suggests that the user is seeking a fast and effective solution to this concern. # Value propositions - Visibly brighter skin in just 3 days, as reported by 98.8% of users in a consumer study. # Benefits - visibly brighter skin in 3 days # Features - Multi-Vit C Advanced Brightening Serum - 10% active complex of MULTIVITAMIN, VITAMIN C, & HYDRATION BOOSTERS # Call to action None used. # Social proof - 98.8% of users reported visibly brighter skin in 3 days'! # Point of view - Brand: The ad emphasizes the Foxtale Eternal Light Multi-Vit C Advanced Brightening Serum benefits and its positive results, as well as provides visual confirmation of the product's use and packaging. # Storyline - The ad opens with the statistic, '98.8% of users reported visibly brighter skin in 3 days!' It aims to immediately grab attention and establish credibility by highlighting the product's effectiveness, as told from the perspective of the brand. - Next, the ad visually reinforces the product with an image of a woman holding the Foxtale serum, subtly touching her face. The intention is to connect the statistic with the physical product and show the product in use, from the brand’s perspective. - Finally, the ad displays the Foxtale product with its packaging details visible. The goal is to allow potential customers to learn more about the serum and build trust in the brand, as seen from the brand’s perspective.

# Ad summary This image ad for Foxtale features a list of benefits the serum provides. The serum bottle is in the center of the ad and framed by a red figure 8 to emphasize the eight benefits. # Brand positioning Foxtale is presented as a skincare brand focused on providing solutions for common skin concerns. The brand is positioned as a provider of effective and efficient skincare, suggesting that their products are designed to simplify skincare routines while delivering visible results. By highlighting multiple benefits in one serum, Foxtale suggests that it is cutting through the clutter and offering a comprehensive solution for consumers who want a streamlined approach to skincare. The brand positioning appears to lean toward both functional and emotional needs, addressing not only skin health but also the confidence that comes with improved skin. # Product The advertised product is Foxtale's Eternal Light Skin-V/R C Advanced Brightening Serum. It is designed for individuals looking to address multiple skin concerns with a single product. The serum promises to brighten skin tone, clear dullness, reduce pigmentation, even skin tone, prevent premature aging, restore hydration, boost skin luminosity, and fight melasma and dark spots. The serum contains 10% active complex with glutathione and vitamin release and is intended to improve skin health and appearance. The serum aims to overcome the barrier of lengthy and complicated skincare routines by offering a multifaceted treatment in one bottle. # Visual style The ad has a clean, modern look with a focus on product benefits. The image is brightly lit and features a split design with text on one side and a person on the other. The color scheme is primarily red, black, and white, creating a bold and eye-catching visual. The overall presentation is polished, likely achieved through studio photography. # Hooks Headline: One serum doing the work of 8 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having to use multiple products to achieve various skincare goals. The headline "One serum doing the work of 8" directly addresses the frustration of needing numerous products by offering a single, comprehensive solution. # Value propositions - One serum doing the work of 8 # Benefits - Brightens skin tone - Clears dullness - Reduces pigmentation - Evens skin tone - Prevents premature ageing - Restores hydration - Boosts skin luminosity - Fights melasma & dark spots # Features - Brightens skin tone - Clears dullness - Reduces pigmentation - Evens skin tone - Prevents premature ageing - Restores hydration - Boosts skin luminosity - Fights melasma & dark spots # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating that their serum provides 8 benefits in one bottle. # Storyline - The ad begins by making the bold claim that one serum performs the work of eight different products, immediately grabbing the viewer's attention with its efficiency. The brand is promising a simplified approach to skincare, directly addressing the audience's desire for effective solutions without the hassle of a complicated routine. - Next, the ad lists eight specific benefits the serum provides, each preceded by a bullet point for clarity, providing a concise overview of the serum's capabilities. The brand is outlining the functional advantages of the product, reassuring the viewer of the serum's ability to deliver a range of improvements. - In the center of the frame, the product itself is shown, encased in a glossy red figure eight, visually reinforcing the claim of eight benefits and highlighting the product as the solution. The brand is visually associating the serum with the promise of comprehensive skincare, reinforcing the serum's role as the key to achieving the desired results.

# Ad summary The ad promotes Foxtale's Eternal Light Super-Vit C Advanced Brightening Serum. It emphasizes quick results with the claim of brighter skin in 3 days, attributed to the brand's intelligent brightening system. The ad features a man in the lower half, with a bottle of the advertised serum, creating a visual association between the product and a person. # Brand positioning Foxtale is presented as a modern, science-backed skincare brand focusing on effective and efficient brightening solutions. Positioned with an emphasis on advanced technology and tangible results, the brand aims to capture the market of consumers looking for accessible and reliable skincare that fits into a fast-paced lifestyle. By highlighting 'intelligent brightening systems,' Foxtale sets itself apart as more than just a surface-level treatment, promising deeper, more effective results. Foxtale's brand is functional, focused on performance and efficacy. # Product The ad promotes Foxtale's Eternal Light Super-Vit C Advanced Brightening Serum, designed to provide brighter skin in 3 days with its intelligent brightening system. The serum comes in a bright pink bottle with a pump dispenser, and contains 10% active complex of Glutathione, Ferulic + Hydration Boosters. It aims to give the user brighter, more even toned skin, and the inclusion of Vitamin C suggests antioxidant benefits. The quick visible results and the focus on advanced components make the product stand out, addressing the desire for rapid and effective skincare solutions. # Visual style The ad presents a clean and modern aesthetic. The production quality is high, with studio-style lighting and sharp focus on the product and model. The color scheme focuses on bright reds and whites, creating contrast and drawing attention. The typography is clean and legible. This visual style aims for a blend of scientific credibility and modern simplicity, likely to catch the eye on social media feeds. # Hooks Headline: BRIGHTER SKIN IN 3 DAYS* # Funnel stage Middle of funnel # Pain points None used. # Value propositions - Brighter skin in 3 days powered by our intelligent brightening system # Benefits - Brighter skin in 3 days # Features - Intelligent brightening system - 10% active complex of Glutathione, Ferulic + Hydration Boosters # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, middle supporting text, and bottom product block all communicate features of the product that support the brand's claims and promote the intelligent brightening system. # Storyline - The ad starts by stating that the product can create 'brighter skin in 3 days,' immediately capturing the viewer's attention with the promise of fast results. This is presented from the brand's perspective to quickly convey a key product benefit. - The brand describes the technology that enables the quick transformation, clarifying that the results are 'powered by our intelligent brightening system'. This supports the brand's credibility. - The ad presents the product itself alongside a man, visually tying the product to skincare and conveying that it's intended to enhance skin tone. The ad is using the man to showcase the product benefits and target the ad to a male audience.

# Ad summary This ad showcases Foxtale's True Clarity Oil & Acne Control Face Wash as an effective solution for achieving clear skin in just 7 days. Through close-up shots and product demonstrations, the ad highlights the face wash's key ingredients, benefits, and gentle formulation, encouraging viewers to try it for themselves. # Brand positioning Foxtale is presented as a skincare brand focused on providing effective solutions for common skin concerns like oiliness and acne. The brand emphasizes the use of science-backed ingredients like Salicylic Acid, Niacinamide, and Hyaluronic Acid to deliver visible results. With its bright packaging and focus on simplicity, Foxtale positions itself as a modern, accessible brand that empowers consumers to achieve clear, balanced skin without harsh or complicated routines. The brand promotes confidence through effective skincare. # Product The Foxtale True Clarity Oil & Acne Control Face Wash is a skincare product designed to target oiliness, acne, and breakouts. The face wash contains key ingredients such as 2% Salicylic Acid, Niacinamide, and Hyaluronic Acid. It is formulated as a non-drying, sulfate-free solution that unclogs pores and prevents acne. The face wash also includes Cica extracts to calm the skin. It is designed to fade marks and prevent future breakouts, while providing a gentle and hydrating experience. The product is specifically formulated for combination to oily skin types. # Visual style The ad has a clean and polished aesthetic, with bright lighting and close-up shots. The editing style includes quick cuts to highlight different aspects of the product and its benefits. The production quality gives a professional feel, suggesting a commercial-like approach. The pacing is fairly consistent, maintaining a moderate rhythm throughout the ad. # Hooks Text overlay: 00:00–00:01 CLEAR SKIN ISN'T A DREAM / 00:00–00:01 It's just 7 days away Visual: 00:00–00:01: A pink tube of Foxtale True Clarity Oil & Acne Control Face Wash stands upright on a white surface. In the blurred background is a dark gray wall and a potted plant with green leaves. Text overlay reads, "CLEAR SKIN ISN'T A DREAM. It's just 7 days away". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with oily skin, acne, and breakouts. The initial text, "CLEAR SKIN ISN'T A DREAM", implies that achieving clear skin feels unattainable for many, but the product offers a solution. # Value propositions - Clear skin in just 7 days - Controls oil and keeps skin balanced - Gentle & Hydrating Formula # Benefits - Controls oil - Keeps skin balanced - Calms the skin - Fades marks - Prevents breakouts - Gentle & Hydrating # Features - 2% Salicylic acid - Niacinamide - Hyaluronic Acid - Cica extracts - Non-drying - Sulfate free formula - For combination to oily skin # Call to action Get yours now! # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing product features and benefits. # Storyline - 00:00–00:01 The ad opens with a static shot of the Foxtale face wash, setting the stage for the product reveal and promise of clear skin. - 00:01–00:02 The shot transitions into a hand holding and rotating the product to showcase the packaging and branding. This moment emphasizes brand visibility and allows viewers to familiarize themselves with the product. - 00:02–00:05 A close-up shot reveals the clear gel texture of the face wash as it dispenses from the tube, highlighting its purity and key ingredients. - 00:06–00:08 The ad shows the product lathering into a rich foam, visually demonstrating its cleansing properties and how it feels on the skin. - 00:08–00:11 The focus shifts back to the product packaging, with on-screen text reinforcing key benefits such as fading marks and preventing breakouts. This combines product visuals with explicit claims to drive home the value proposition. - 00:11–00:15 The ad concludes with a shot of the product covered in water droplets, emphasizing its gentle and hydrating nature, and a call to action to get yours now. This final visual ties together the key selling points while urging immediate purchase.

# Ad summary This ad features Sonali Bendre advertising Foxtale Eternal Light Gluta-Vit C Advanced Brightening Serum. The ad showcases the product's ability to brighten the skin in eight ways to reveal an eternal glow. # Brand positioning Foxtale positions itself as a modern, science-backed skincare brand that eschews extreme or unnecessary treatments in favor of effective, targeted solutions. The brand aligns itself with informed consumers who are selective about what they trust, promoting a lifestyle of self-care and confidence through its intelligently formulated products. Foxtale emphasizes functional efficacy with emotional appeal, focusing on delivering visible results while ensuring safety and suitability for sensitive skin. # Product Foxtale Eternal Light Gluta-Vit C Advanced Brightening Serum is designed to brighten skin in eight different ways for all skin types. The lightweight serum contains 10% Glutathione and Vitamin C, and is non-oxidizing and safe for sensitive skin. It is powered by an "intelligent brightening system" to "reveal eternal glow". The serum is applied directly to the face. # Visual style The ad has a polished aesthetic. The editing style uses quick cuts and static shots to keep the viewer engaged. The production quality has a commercial feel. The cuts are timed with the music at times. The pacing is consistent. # Hooks Spoken: 00:00-00:06: [Whispering] No Text overlay: foxtale Visual: 00:00–00:01 The shot shows a woman, lying down on a cushioned table in a bright room. She has brown hair, fair skin, and wears light makeup. Her expression is neutral. The camera quickly zooms in on her face. The lighting is bright and diffused. / 00:01–00:02 A hand wearing a white medical glove moves toward the woman. The camera zooms in. The lighting is bright. / 00:02–00:03 The hand holding an ampule is moved toward the woman's face. The camera zooms in on her face. The lighting is bright. / 00:03–00:05 A person's hands holding a needle and syringe are moved toward the woman's face. The camera zooms in on her face. The lighting is bright. / 00:05–00:06 Extreme closeup of the woman's face. She opens her mouth and says "No." # Funnel stage Consideration # Pain points The ad implies a fear of extreme or invasive procedures and the desire for safe alternatives, which is signaled visually through the use of cosmetic treatment imagery (e.g. needle and syringe) and the verbal denial of “no”. # Value propositions - Foxtale Eternal Light Gluta-Vit C Advanced Brightening Serum brightens skin to reveal an eternal glow. # Benefits - Brightens Skin in 8 Ways - Reveals Eternal Glow # Features - Contains Glutathione - Contains Vitamin C - Non-oxidizing - Safe for sensitive skin # Call to action None used. # Social proof - "I'm selective about what I trust. Like this Foxtale 10% Glutathione-Vitamin C Serum and this one earned it." – Female 1 (Celebrity) # Point of view - Customer 100% – The ad is delivered from the perspective of Sonali Bendre as a customer of the brand, offering the viewer a beauty product she trusts. # Storyline - 00:00–00:06 The ad opens with a dramatic setup that mirrors a cosmetic treatment room, creating initial suspense and intrigue. - 00:06–00:09 The woman reveals that, contrary to the opening impression, she is "selective about what I trust." - 00:09–00:14 She positions the Foxtale brightening serum, and tells the viewer "this one earned it." - 00:14–00:21 The ad follows by listing functional claims about the product, while the model demonstrates the application of the serum. - 00:22–00:27 The woman emphasizes that "eternal glow doesn't need extreme, just the right science," reinforcing the brand's position as science-based, and not extreme. - 00:27–00:30 The spot ends with a product shot.

# Ad summary This ad is for Foxtale's Eternal Light serum. The ad features a person applying the serum to their face in order to achieve brighter skin in three days. # Brand positioning Foxtale is presented as a skincare brand focused on delivering visible brightening results within a few days. The brand positions itself as innovative, utilizing intelligent brightening systems. The brand occupies a functional space, emphasizing the speed and effectiveness of its products. Foxtale's products directly address consumers' desire for quick and noticeable improvements in skin brightness. # Product The featured product is Foxtale's Eternal Light auto-VR C Advance Brightening Serum. It promises to deliver brighter skin in just 3 days. The serum contains 10% active complex. The use case is for anyone looking to quickly improve their skin's brightness. A barrier to purchase might be skepticism about how quickly it can work, which the ad addresses by stating that its claims are based on a consumer study. # Visual style The ad has a modern and clean visual style. The ad uses a split-screen or collage-style layout with blocks of color and product shots. The image treatment includes color grading to enhance the red tones, background removal to isolate the product, and clean, studio-style lighting. The typography is large and bold. The style impacts scannability by drawing the eye to key information and uses a grid-style format. # Hooks Headline: BRIGHTER SKIN IN 3 DAYS* # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire for quicker results. The text states "BRIGHTER SKIN IN 3 DAYS*" which directly speaks to the customer's desire to achieve their skincare goals in a shorter time frame. # Value propositions - Achieve brighter skin quickly with a powerful active complex. # Benefits - Brighter skin in 3 days # Features - 10% active complex of Tetrapeptide-5 + Hydrolized Yeast Protein + Vitamin C + Hyaluronic acid - Intelligent brightening system # Call to action None used. # Social proof - *Based on a consumer study conducted with 33 volunteers # Point of view - Brand: Top caption and left section. The brand introduces its product and key benefits. - Brand: Middle section. The brand presents the technology behind the product. - Customer: Bottom right. The customer demonstrates the use and result of the product. - External source: Small print at the bottom of the ad. The external source references the consumer study on which the results are based. # Storyline - The ad starts by showcasing the Foxtale Eternal Light serum, setting the stage for what the product promises to deliver. This aims to immediately introduce the product and capture the viewer's attention through visual appeal. The brand presents this image to start the ad. - Next, the ad highlights the core benefit: achieving brighter skin in 3 days. This is intended to draw viewers in by promising a quick and effective result, directly addressing a desire for rapid improvement. The brand makes the viewer aware of the value proposition by displaying the promise. - The ad reveals that the serum is powered by an intelligent brightening system, implying a technologically advanced approach to skincare. This part of the story is delivered by the brand and is intended to build trust and intrigue by suggesting that the product uses a smart, effective formula. - The ad concludes with a woman applying the product to her face and showcasing her skin. This aims to give the audience a chance to envision themselves experiencing the positive outcome, thus encouraging engagement and purchase. The customer's positive results are presented here.

# Ad summary A woman talks about the benefits of Foxtale's oil control sunscreen. She demonstrates how the product feels on her skin and then shares its benefits. # Brand positioning Foxtale is presented as a modern, approachable skincare brand that understands the specific needs of individuals with oily or combination skin. The brand aims to occupy a space in the market that emphasizes effective oil control and a non-greasy feel, addressing a common concern among users of sunscreen and skincare products. Foxtale positions itself as a provider of solutions that integrate seamlessly into daily routines. The brand aligns with values of simplicity, effectiveness, and user comfort, promoting a lifestyle where skincare enhances rather than hinders the user's experience. # Product Foxtale's Cool Shade Oil Control Water Gel Sunscreen is a lightweight sunscreen designed for combination to oily skin. It features SPF 50 PA++++ and aims to provide sun protection without the greasy feel commonly associated with sunscreens. The formula contains encapsulated water capsules that burst on the skin upon application, providing an instantly cooling and hydrating sensation. The sunscreen is formulated with Cica and Niacinamide, which work together to calm the skin, control oil production, and prevent tanning. This sunscreen is advertised as super lightweight, absorbing quickly into the skin, controlling oil for 8+ hours, and leaving a non-greasy finish. The product is clinically tested. # Visual style The ad has a UGC feel, filmed with natural light in what seems like the creator’s home. The editing is simple, with no transitions. The pacing is dictated by the presenter's speech, with cuts to show the product or before and after images. # Hooks Spoken: Female 1: [Enthusiastically] ningale greasy allatha sunscreen thappi kondu nadakkanennu vechale Text overlay: Glow without grease – thanks to this sunscreen Visual: 00:00–00:04 The shot is a close-up of a young South Asian woman with long, wavy black hair applying a white cream to her face. She is wearing a light pink shirt with glitter detail. Her expression is happy and serene. The background is blurry but appears to be a wall with a plant next to it. The camera is stable and slightly angled. The lighting is soft and natural, creating a warm tone. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is having greasy and sticky sunscreen. The ad emphasizes a non-greasy finish, addressing the common concern among people with oily or combination skin who seek effective sun protection without the unwanted shine or heaviness. # Value propositions - Get a glowing complexion without the greasy feel, thanks to this sunscreen's unique formula. - This sunscreen offers instant cooling and hydration, making it a refreshing addition to your daily routine. - With Cica and Niacinamide, this sunscreen not only protects but also calms your skin and controls oil, ensuring a balanced complexion. # Benefits - Non-greasy - Instantly cooling - Hydrating - Calms skin - Oil control - Prevents tanning - Absorbs in seconds - 8+ hours of oil control # Features - SPF 50 PA++++ - Lightweight - Aqua Gel - Water capsules - Cica - Niacinamide # Call to action You must try this sunscreen # Social proof - This sunscreen is In-Vivo Tested. # Point of view - Customer 100% – The entire ad is from the point of view of a customer of the brand, using a casual tone. # Storyline - 00:00–00:03 The video begins with a question for viewers on whether they are looking for sunscreen that is not greasy. The presenter's tone is welcoming, suggesting she understands the viewer's potential skincare struggles. - 00:04–00:11 She introduces Foxtale's New SPF 50 PA++++ Lightweight Aqua Gel Sunscreen. The brand name, product name, and SPF information are displayed on screen as the presenter holds the product up to the camera. This is to capture the attention of viewers who are actively looking for a sunscreen that would fit their needs. - 00:12–00:15 She then explains the sunscreen has water capsules and shows how the application of sunscreen results in a burst of hydration. This addresses the concern some viewers might have that sunscreens will dry out their skin. - 00:15–00:19 The presenter continues to demonstrate the sunscreen application. She explains that the sunscreen cools and hydrates as it is applied. This reinforces the product’s benefits. - 00:19–00:21 The video cuts to a split screen to show a "before and after." This is designed to illustrate the immediate effects of using the sunscreen. - 00:21–00:28 The presenter shares that the sunscreen is super lightweight, absorbs in seconds, and controls oil for 8+ hours. This continues to address the needs of viewers seeking oil control and helps to establish this as a key benefit of the product. - 00:28–00:31 She then emphasizes that the product is non-greasy. She smiles and points to her cheek to illustrate the matte finish. - 00:31–00:36 She shares that the product contains Cica and Niacinamide. She shows the product packaging, then holds the tube of sunscreen to the camera again. - 00:36–00:37 She reiterates the ingredients and highlights how they help calm skin and control oil. The presenter holds up the tube of sunscreen. - 00:37–00:48 She states that the sunscreen is In-Vivo Tested. She then recommends trying the product if the viewer's sunscreen is sticky and greasy. This is designed to reassure the viewer of the product's efficacy.

# Ad summary The ad showcases Foxtale's Gluta-Vit C Advanced Brightening Serum. It emphasizes the product's ability to brighten skin in 8 ways to reveal eternal glow, powered by an intelligent brightening system, and safe for sensitive skin. # Brand positioning Foxtale is presented as a brand focused on delivering advanced skincare solutions. The brand clearly emphasizes advanced brightening with the Gluta-Vit C Advanced Brightening Serum and focuses on gentle yet effective formulations. The brand is positioned for individuals who seek a balance between advanced skincare technology and sensitivity concerns, promising an 'eternal glow'. It occupies the space of effective skincare that is safe and powered by intelligent systems, highlighting a commitment to both innovation and care. # Product The featured product is Foxtale's Gluta-Vit C Advanced Brightening Serum. It's designed to brighten skin in 8 ways to reveal eternal glow, and safe for sensitive skin. The product is formulated with a non-oxidizing Vit-C complex and powered by an intelligent brightening system. It is presented as an advanced solution for achieving a brighter complexion while addressing sensitivity concerns. # Visual style The ad has a polished, studio-shot quality with a focus on clean product presentation. The visual motif includes a bright pink backdrop that creates a vibrant and energetic feel. Image treatment appears to have subtle retouching, and background removal to bring focus to the product and model. The typography is integrated in a clear and legible way, enhancing scannability. This style contrasts with more lo-fi, user-generated content, potentially increasing stop power in the feed. # Hooks Headline: 10% GLUTA-VIT C ADVANCED BRIGHTENING SERUM # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration of dull skin and the desire for a brighter complexion, along with concerns about sensitivity to harsh skincare ingredients. The ad aims to alleviate the consumer's fear of skin irritation, showing it is 'Safe for Sensitive Skin'. # Value propositions - Brightens skin in 8 ways to reveal eternal glow using 10% Gluta-Vit C - Non-oxidizing Vit-C complex means better absorption and efficacy - Safe for sensitive skin # Benefits - Brightens skin in 8 ways to reveal eternal glow # Features - Non-Oxidizing Vit-C Complex - Intelligent Brightening System - Safe for Sensitive Skin # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, showcasing the features and benefits of their Gluta-Vit C Advanced Brightening Serum. # Storyline - The ad opens by highlighting the product, '10% Gluta-Vit C Advanced Brightening Serum'. This immediately tells the viewer what the product is and its key ingredients from the brand's POV. - The ad promises the benefit of the product - 'Brightens skin in 8 ways to reveal eternal glow'. This is conveyed from the brand's POV. - The ad highlights key attributes, stating 'Non-Oxidizing Vit-C Complex, Powered by our Intelligent Brightening System, Safe for Sensitive Skin'. These highlights are presented from the brand's POV to showcase the serum's ingredients and features.

# Ad summary This ad for Foxtale’s 10% Vitamin C Glutathione Serum uses a UGC-style format to showcase the product's benefits. The ad features a woman applying the serum and highlighting its ability to brighten skin, reduce pigmentation, restore hydration, and prevent aging. # Brand positioning Foxtale is presented as a skincare brand focused on achieving a radiant and healthy glow. The brand aims to occupy a space in the consumer's mind as a provider of effective skincare solutions that deliver noticeable results. With a focus on ingredients like Vitamin C and Glutathione, Foxtale aligns with the values of modern skincare by offering products that promote skin brightening, hydration, and overall skin health. The brand pushes against the norm of complicated skincare routines by offering simplified solutions for achieving a natural glow. The brand positioning is both functional and emotional, promising both tangible improvements in skin appearance and the emotional benefit of feeling confident in one's skin. # Product The Foxtale 10% Vitamin C Glutathione Serum is a skincare product designed to brighten the skin, reduce pigmentation, and promote overall skin health. The serum is packaged in a pink bottle with a pump dispenser. It is formulated with 10% Vitamin C and Glutathione, which are active ingredients known for their brightening and antioxidant properties. The product is designed for all skin types and is intended to restore hydration, prevent aging, and boost skin luminosity. The serum is presented as a solution to achieve an 'Eternal Glow,' addressing purchase barriers related to dullness, uneven skin tone, and signs of aging. The ad aims to tell the viewer that this product is worth trying or buying because it offers multiple benefits in one serum, simplifying their skincare routine while delivering effective results. # Visual style The ad has a clean, bright aesthetic with a focus on the model's skin and the product. The editing style includes quick cuts and smooth transitions. The production quality appears polished, similar to a commercial. The visual motif is the use of pink and white colors and the prominence of the product bottles. The pacing is moderately fast, with cuts aligning with the voiceover. # Hooks Spoken: 00:00–00:03 அன்லோக் செய்யுங்கள் எப்போதும் இருக்கும் க்ளோவை [Normal] Text overlay: 00:00–00:03 அன்லோக் செய்யுங்கள் எப்போதும் இருக்கும் க்ளோவை Visual: 00:00–00:02 Close-up of a woman's face with light skin, dark hair pulled back, and small hoop earrings. She is wearing a red sleeveless top. The background is light pink with dark pink circles. / 00:02–00:03 The woman applies a white cream to her cheek with her finger. The background remains light pink with dark pink circles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dull skin and wanting to unlock natural radiance: "அன்லோக் செய்யுங்கள் எப்போதும் இருக்கும் க்ளோவை" (Unlock your natural glow). # Value propositions - Unlock your natural glow with Foxtale's 10% Vitamin C Glutathione Serum. - Brightens skin in 8 ways to reveal Eternal Glow. - Achieve radiant skin by targeting pigmentation, dark spots, and uneven skin tone while restoring hydration and preventing aging. # Benefits - Brightens skin - Reduces pigmentation, melasma & dark spots - Evens skin tone - Restores hydration - Prevents ageing - Boosts skin luminosity # Features - 10% Vitamin C - Glutathione # Call to action None used. # Social proof - None used. # Point of view - Customer 30% – The POV is communicated through the model demonstrating use and smiling. - Brand 70% – The POV is communicated through direct claims, product demos, and on-screen text overlays. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up shot of a woman with clear skin, smiling slightly. This moment aims to grab the viewer's attention and introduce the model. The audience experiences the opening from the perspective of the brand, showing an appealing person. - 00:03–00:08 00:03–00:08 The focus shifts to the product, with shots of the serum bottle and a drop of the serum falling. This moment is to highlight the product's key ingredients and texture. The ad continues from the brand's perspective, showcasing the product itself. - 00:08–00:16 00:08–00:16 The ad returns to the model, visually demonstrating skin brightening and other skin benefits, and the ad emphasizes the phrase 'Eternal Glow'. This visual reinforces the core message and the promised outcome of using the product. The perspective stays aligned with the brand, showing the end result. - 00:16–00:18 00:16–00:18 The ad concludes by displaying a range of Foxtale products and the brand slogan, 'You Glow Different.' This finalizes the brand identity and positions Foxtale as a comprehensive skincare provider. The message is from the brand, reinforcing its unique value.