How F45 Training Advertises on Meta

# Ad summary The ad promotes a fitness test on March 28, 2026. The ad shows two people working out on cardio equipment. Text indicates the fitness test takes place in 30 minutes over 5 stations. A can of Red Bull energy drink is shown in the bottom right of the image. # Brand positioning The brand being promoted is F45 Training. F45 Training is presented as a high-performance fitness program that challenges participants to push their limits. It promotes a lifestyle centered around achieving fitness goals through structured training and testing. The brand pushes against the idea of monotonous workouts by offering a variety of stations and a focus on time-efficient, high-intensity training. The brand positioning is both functional, emphasizing the efficiency and structure of the program, and emotional, appealing to those who seek a sense of accomplishment and personal challenge. # Product The featured offering is "THE ULTIMATE FITNESS TEST," presented as a comprehensive assessment of physical fitness. It's designed for individuals seeking to challenge their fitness levels through a structured, time-bound workout. The fitness test consists of 30 minutes of exercise across 5 stations, implying a high-intensity, varied workout experience. The use occasion is specifically on "28 MARCH 2026," creating a sense of urgency and a specific event to prepare for. The ad addresses the potential purchase barrier of uncertainty about fitness level by framing the event as a test, offering participants a clear benchmark of their abilities. # Visual style The ad features a high-quality studio shot with a dynamic composition. The image treatment includes color grading that enhances the cool tones, creating a sense of energy and focus. The typography is bold and modern, integrated to maximize scannability. The layout is clean with a gold, white, and blue color palette that provides a contrast with the models, making them stand out and adding a luxurious feel to the fitness concept. # Hooks Headline: THE ULTIMATE FITNESS TEST IS HERE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 30 minutes. 5 stations. - THE ULTIMATE FITNESS TEST # Benefits - THE ULTIMATE FITNESS TEST # Features - 30 minutes - 5 stations # Call to action SIGN UP NOW # Social proof - None used. # Point of view - Brand: The brand introduces the workout event and presents it as a challenge to encourage the audience to sign up. # Storyline - The image opens with a challenge to the audience. From the brand's perspective, it presents the workout event as "THE ULTIMATE FITNESS TEST," immediately positioning it as a high-stakes opportunity to prove one's fitness, designed to capture attention and set the tone for the event. - Next, the ad provides specific details about the fitness test. From the brand's point of view, it offers transparency by stating "30 minutes. 5 stations." in order to convey the structure and intensity of the workout. - Finally, the ad includes a direct call to action. Speaking from the brand, it urges the viewer to "SIGN UP NOW," along with the date "28 MARCH 2026," creating a sense of urgency and encouraging immediate action.

# Ad summary This ad promotes F45's Ultimate Fitness Test, a high-intensity workout program consisting of 30 minutes at 5 stations, followed by a Red Bull. # Brand positioning F45 Training is presented as a premium fitness brand offering intense group workouts. The brand positions itself as a provider of challenging and effective fitness programs, as highlighted by the "Ultimate Fitness Test." It caters to individuals seeking a structured and high-intensity workout experience. The visuals and language suggest a focus on performance and results, aligning with a functional brand positioning. # Product The advertised product is F45's Ultimate Fitness Test, described as a high-intensity workout program consisting of 30 minutes at 5 stations. The program is for individuals seeking a challenging and structured workout experience. The ad does not explicitly state the specific features or exercises involved in the test but conveys that it is designed to push participants to their limits. The Red Bull Energy Drink is also featured, suggesting it as an accompaniment to the fitness test, potentially for energy and recovery. The purchase barrier is addressed by highlighting the short duration (30 minutes), suggesting it is manageable and time-efficient. # Visual style The ad has a high-quality production aesthetic with a focus on clarity and energy. The visual motifs include clear text overlays and product placements against a dark background to draw attention to the key elements. The image treatment involves subtle color grading to enhance the overall vibrancy. The typography integration is large and bold, ensuring legibility. The visual style aims to create a sense of urgency and action, encouraging viewers to sign up for the Ultimate Fitness Test. # Hooks Headline: THE ULTIMATE FITNESS TEST IS HERE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 30 minutes. 5 stations. - High intensity workout in a short amount of time # Benefits - Ultimate fitness test # Features - 30 minutes - 5 stations # Call to action SIGN UP NOW # Social proof - None used. # Point of view - Brand: The point of view in the ad is consistently from the brand, promoting the Ultimate Fitness Test and encouraging viewers to sign up. # Storyline - The ad begins with a high-intensity workout context and the F45 logo. This intends to communicate that the ad promotes F45 training from the brand's perspective. - The ad presents the Ultimate Fitness Test, including the details of the workout program—30 minutes at 5 stations. This is from the brand's perspective to emphasize the program's intensity and structure. - The ad includes a sign-up prompt with a specific date of 28 March 2026. This is from the brand's perspective to encourage immediate action and participation. - The ad concludes with a Red Bull energy drink, subtly suggesting an energy boost to complement the workout. This is from the brand's perspective, implying a perfect combination of fitness and energy.

# Ad summary An ad for F45 Peak 500 shows a woman in workout gear on a stationary bike, with callouts for the event, date, and Red Bull. The ad targets fitness enthusiasts, communicating an offering with an ultimate fitness test. # Brand positioning F45 Training is a fitness brand presented as offering 'the ultimate fitness test.' The brand positions itself in the high-intensity training market, aligning with a lifestyle of peak physical performance. The branding, with its logo and name prominently displayed, communicates a focus on structured, goal-oriented fitness challenges, appealing to individuals who seek to push their physical limits. # Product The featured product is the F45 Peak 500 event, described as 'the ultimate fitness test.' The ad specifies that the test involves 30 minutes of activity across 5 stations. The event is positioned for individuals seeking a structured fitness challenge, as indicated by the emphasis on time and stations. Red Bull energy drink is also featured in the lower-right corner, suggesting a product pairing to fuel the workout. The call to action 'Sign Up Now' addresses a potential purchase barrier by encouraging immediate engagement. # Visual style The ad has a polished, studio-shot aesthetic with a focus on the fitness environment. The image treatment includes color grading to enhance the vibrancy of the colors, particularly the gold and blue tones. Typography is bold and clear, ensuring readability. The visual style is platform-native, resembling typical fitness content seen in-feed. # Hooks Headline: THE ULTIMATE FITNESS TEST IS HERE # Funnel stage Top of funnel # Pain points None used. # Value propositions - A structured fitness challenge to test your limits # Benefits - Ultimate fitness test # Features - 30 minutes - 5 stations # Call to action SIGN UP NOW # Social proof - None used. # Point of view - Customer: The ad features a woman in workout gear on a stationary bike, creating a sense of action and physical exertion, aligning with the target audience's interests. # Storyline - The ad opens with an image of a person in athletic wear on a stationary bike, creating a sense of action and physical exertion. This is intended to engage viewers interested in fitness activities from the customer POV. - Next, the ad highlights the details of the 'ultimate fitness test,' specifying it is 30 minutes across 5 stations. This communicates the challenge and structure of the event, targeting those looking for a measurable fitness goal from the brand POV. - The ad prompts viewers to 'Sign Up Now' and provides the date '28 March 2026'. This call to action encourages immediate registration and participation from the brand POV.

# Ad summary In this ad for F45, a woman talks about how going to a 45-minute workout helps her get out of a grouchy mood and gives her a big smile. # Brand positioning F45 is presented as an effective way to transform a bad mood into a good one in just 45 minutes. The brand is positioned as a solution for sluggish days and grouchy moods through a supportive gym environment that includes coaches and fellow members. It differentiates itself from other workouts by highlighting its mood-boosting benefits, rather than simply focusing on physical fitness. The tone is relatable and motivational, aligning with a lifestyle that prioritizes both physical and mental well-being. The brand offers an instant mood fix. # Product The product being advertised is F45 classes, which are 45-minute workout sessions. These classes are designed to be a 'secret weapon' against 'grouchy mood[s]' and 'sluggish day[s].' The classes are described as transformative experiences that boost mood, increase happiness, and leave participants with a 'big smile.' An F45 workout class is portrayed as a supportive and motivating group fitness environment, with coaches providing encouragement and fellow members offering high-fives, which creates an instantly better experience. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content (UGC). The editing style is a mix of quick cuts and static shots, with simple transitions. The production quality is casual, which contributes to the ad's authenticity and makes it feel more relatable to the average viewer. The pacing is fairly consistent. The audio and visuals are synchronized, with cuts and text timed to match the music's rhythm. # Hooks Spoken: If you know, you know. [sarcastic] Text overlay: LET'S GO WORKOUT TOGETHER Visual: 00:00–00:02: Outside of a light tan building with dark purple signs that say 'F45,' a tan-skinned woman with a ponytail steps out of a white car and takes a sip of her drink. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the struggle to overcome a bad mood or sluggish day. This is implied when the speaker says, 'today was just, uh, one of those days where it took all I had to get my butt off the couch and into the gym,' # Value propositions - Instant mood fix: F45 classes provide an immediate boost to your mood, making you happier after just one session. - Time-efficient transformation: In just 45 minutes, you can experience a significant transformation in your mood and overall well-being. # Benefits - Kills that grouchy mood - Gets rid of that sluggish day - An instant fix - Your mood's better - You're happier - Have your 45-minute transformation # Features - 45-minute classes - Coach pushes you - A member high fives you # Call to action sign up for an F45 class today # Social proof - "the coach pushes you a member high fives you" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer sharing her experience and feelings about using F45. # Storyline - 00:00–00:07 The video opens with the speaker getting out of her car in front of F45, signaling that it took a lot for her to get to the gym today. - 00:10–00:15 The speaker acknowledges that what she is about to say may be a cliche, but working out makes her feel better. - 00:18–00:24 The speaker claims the classes are her secret weapon. - 00:25–00:31 The speaker notes that the class and coach pushes you even if you don't want to be there, as well as members high-fiving you. - 00:32–00:46 The speaker encourages viewers to sign up for F45, guaranteeing a better mood and a big smile.

# Ad summary A woman documents her first (or return) experience with an F45 Training class, a high-intensity interval training (HIIT) program. She shares her initial apprehension, the intensity of the workout leading to profuse sweating, and her positive takeaways about the supportive community, energetic atmosphere, and effective trainers who correct form and push participants. She expresses renewed appreciation for HIIT workouts and strongly recommends F45. # Brand positioning In the ad, F45 Training is presented as an accessible, high-intensity interval training (HIIT) fitness program that offers a challenging yet supportive environment. The brand aims to occupy a space in the consumer's mind as a fitness solution that delivers intense results within a community-driven setting. It promotes values of challenge, perseverance, and communal support, pushing against the norm of solitary or intimidating gym experiences by emphasizing a positive, energetic, and trainer-led group workout. Its positioning is largely functional, focused on the intensity and effectiveness of its workouts (HIIT, short bursts of intense exercise followed by recovery periods) but also strongly emotional, highlighting the community aspect and the encouraging nature of the trainers. # Product The product is an F45 Training class, specifically a high-intensity interval training (HIIT) session, lasting 45 minutes. It's designed for individuals looking for challenging and effective full-body workouts in a group setting. Key features include "short bursts of intense exercises followed by recovery periods," trainers who "show us the exercise," "help you fix that form," and "add more weight" to push participants. The class emphasizes a "community" aspect and an "energy in the room" that encourages participants to "just getting there, getting it done," and "pushing through." Unique selling points include the structured, guided nature of the workout and the supportive, motivating environment. The ad highlights the use of various gym equipment like "Rep Racks" and weights, suggesting a comprehensive training experience. The ad implies it's for anyone willing to take on a challenge, addressing the potential barrier of intimidation with the positive community and trainer support. The "Rep Racks" are noted as "leveling up," suggesting modern and effective equipment. # Visual style The ad exhibits a hybrid visual style, blending scrappy, authentic UGC with elements of a polished commercial. The editing is fast-paced, featuring quick cuts between the creator's home and the gym, and between different exercises. Production quality leans towards a polished UGC feel, utilizing good lighting and clear audio, which supports an engaging and relatable tone. There's no consistent visual motif beyond the focus on the creator's experience. Pacing is consistently quick, aligning with the "high-intensity" theme of the workout. Audio-visual sync is prominent, with cuts and on-screen text timed precisely to the voiceover, enhancing the narrative flow and impact of her commentary. # Hooks Spoken: Female 1: We're trying something new today. / Female 1: It's okay, okay. / Female 1: It's called F45. Text overlay: We're trying something new today / It's okay okay / It's called F45 Visual: A medium shot of a Black woman in light pink activewear top and dark brown leggings, standing in a brightly lit, modern home with high ceilings and large windows. She has her left hand on her hip, smiling and talking to the camera. The background shows a white door, a wooden staircase, and minimalist decor. The camera is static, at eye-level, capturing her full upper body. / A medium shot of the same woman, now sitting on a gym bench, drying her face with a white towel, looking exhausted but with a hint of a smile. She is in an F45 gym, with weight racks, exercise bikes, and other gym-goers in the background. The camera is slightly handheld, focused on her. / A medium close-up of the woman in her home, smiling and speaking directly to the camera, her hands in front of her. Same setting and clothing as 00:00. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The implied pain point is a lack of motivation or effective, challenging workouts in one's current fitness routine, leading to a feeling of missing out on "HIIT workouts." The creator's initial statement "this class made me miss my HIIT workouts" suggests a previous enjoyment of high-intensity training that had perhaps dwindled or been unmet by other options. # Value propositions - If you have never taken a F45 class I recommend for you to do it - We love that - Say F45 you have my heart - Wow that was amazing # Benefits - made me miss my HIIT workouts - sweating like I've never sweat before - love the community and the energy in the room - just getting there, getting it done - pushing through - trainers are gonna kick your booty but in a good way # Features - high intensity interval training - short bursts of intense exercises followed by recovery periods - 45 minutes - Rep Racks - trainers show us the exercise - help you fix that form - added more weight # Call to action None used # Social proof - "When I tell you this class made me miss my HIIT workouts" – Female 1 (Creator) - "I was a little scared but I was like, 'I've been training for this'" – Female 1 (Creator) - "I got this so I was happy" – Female 1 (Creator) - "But when I tell you I was sweating like I've never sweat before" – Female 1 (Creator) - "I love the community and the energy in the room" – Female 1 (Creator) - "you just getting there, getting it done you got 45 minutes and you're just pushing through" – Female 1 (Creator, referencing the general gym-goers) - "One thing about me a Rep Rack will be used" – Female 1 (Creator) - "When I tell you he pushed me through, okay, help you fix that form and when I thought that I couldn't, he added more weight" – Female 1 (Creator, referencing a trainer) - "Say F45 you have my heart" – Female 1 (Creator) - "Thank you guys! Wow, that was amazing" – Female 1 (Creator) # Point of view - Customer 85% – The creator shares her personal experience, thoughts, and feelings in a casual, vlog-style manner, speaking directly to the audience about her workout. - Brand 15% – The F45 brand identity is communicated through visual branding within the gym, the description of the class structure, and the portrayal of the trainers' roles. # Storyline - 00:00–00:01 The creator stands in her home, announcing "We're trying something new today." This sets a casual, vlogging tone, signaling to the audience that they are about to experience a new activity with her. - 00:01–00:02 In a quick cut, she is shown sweating and drying her face with a white towel in a gym, saying "It's okay, okay," with a relieved, slightly overwhelmed expression. This immediately establishes the intensity of the "new" activity and builds curiosity about what caused this reaction. It's a comedic, self-deprecating moment. - 00:02–00:03 The scene returns to her home, as she identifies the activity, "It's called F45." This is a direct answer to the curiosity built in the previous shot and introduces the brand name. The perspective is hers, speaking directly to the audience. - 00:03–00:04 Back in the gym, she's standing, hands on hips, looking tired but determined, anticipating the upcoming challenge. This visually reinforces the intensity she just spoke about and connects her earlier reaction to the F45 context. - 00:04–00:05 She's back at home, wide-eyed, energetically flapping her arms, expressing, "Am I nervous yes!" This builds anticipation and relates to the audience who might also feel nervous about trying something new and intense. Her tone is relatable and expressive. - 00:05–00:08 She's seen lying on the floor in the gym, looking up exhausted, then cuts back to her home, stating, "But I'm always up for a challenge." This portrays her as someone who embraces difficulty, motivating viewers who might be hesitant. It shifts from exhaustion to determined optimism. - 00:09–00:11 The creator walks into the F45 gym, turning back to invite the viewer with a gesture, saying, "When I tell you this class made me miss my HIIT workouts." This transitions from her internal thoughts to the external experience, inviting the audience to follow her into the gym and hinting at the positive impact of the class on her previous fitness routine. - 00:11–00:12 She stands in the gym, gesturing with a hand to her chest, stating, "oh If you have never taken a F45 class." This serves as a direct address to potential new clients, setting up her recommendation. - 00:12–00:14 She continues, "I recommend for you to do it. It's a high intensity interval training." This is her explicit endorsement and a basic definition of the class, offering practical information. - 00:14–00:15 A quick cut shows a male trainer demonstrating an exercise, while she describes the format, "It has short bursts of intense exercises followed by recovery periods." This visually supports her description of the HIIT structure, showing how it works in practice. - 00:15–00:17 The creator is shown with her arms crossed, looking skeptical but engaged, as she talks about the trainers. This shows her initial assessment of the class and leads into a description of the trainers' role. - 00:17–00:19 She then demonstrates an exercise (lunge), saying, "The trainers show us the exercise. I was a little scared but I was like, 'I've been training for this!'" This portrays her initial apprehension and subsequent determination, making her relatable. She demonstrates her active participation. - 00:19–00:20 She's seen bending over a barbell, stating, "I got this!" This reinforces her self-motivation and success in overcoming the challenge. - 00:20–00:21 She's seen wiping sweat from her face with a white towel in the gym, stating, "So I was happy." This transitions from the challenge to the satisfaction of effort. - 00:21–00:24 She performs lunges with a weight bag, expressing, "But when I tell you I was sweating like I've never sweat before." This emphasizes the extreme intensity of the workout, adding humor and validating the challenge. - 00:24–00:26 She looks into the camera, smiling, and says, "I love the community and the energy in the room." This shifts focus to the positive social aspect of F45, highlighting a key benefit beyond just physical exertion. - 00:26–00:28 She's back performing chest presses with dumbbells, describing the group dynamic, "Like you just getting there, getting it done. You got 45 minutes and you're just pushing through." This reinforces the supportive and time-efficient nature of the class, showing people working hard together. - 00:28–00:29 She performs a full-body exercise with dumbbells, reinforcing the group effort. - 00:29–00:30 She is seen performing rows with cable attachments, talking about the equipment, "Also, can we talk about the rep racks? They're leveling up." This highlights the quality of the gym's equipment, adding another positive detail about the experience. - 00:30–00:32 A close-up of the "Rep Rack" is shown, as she continues, "One thing about me, a Rep Rack will be used." This adds a personal touch, showcasing her dedication and reinforcing the idea of a well-equipped gym. - 00:32–00:34 She performs squats with a kettlebell, stating, "The trainers are gonna kick your booty but in a good way." This addresses the intensity of the trainers in a positive, encouraging light, emphasizing their effectiveness. - 00:34–00:35 She works with a trainer who helps her with her form, continuing, "When I tell you he pushed me through, okay, help you fix that form." This demonstrates the personalized attention and guidance offered by the trainers, adding value to the F45 experience. - 00:35–00:36 She continues her exercise with a dumbbell, confirming the trainer's motivation, "and when I thought that I couldn't, he added more weight." This illustrates the trainers' ability to push individuals beyond their perceived limits. - 00:36–00:37 She performs sit-ups, exclaiming, "We love that!" This expresses her positive sentiment about the challenging yet effective coaching. - 00:37–00:38 A wide shot of the gym shows multiple people doing sit-ups, creating a sense of shared effort and community, as she declares, "Say F45 you have my heart." This is a strong declaration of love for the F45 experience, signifying complete satisfaction. - 00:38–00:39 She is shown high-fiving someone on the floor, reinforcing the communal and supportive atmosphere. - 00:39–00:40 She stands next to the Rep Rack, looking content, holding her water bottle and towel, signaling the completion of the workout. - 00:40–00:41 She walks out of the gym, saying, "Thank you guys! Wow that was amazing!" This is a direct expression of gratitude and summarizes her overwhelmingly positive experience, reinforcing her recommendation. - 00:41–00:42 She is outside the gym, looking into the camera with a big smile, repeating, "Thank you guys! Wow that was amazing!" This final shot solidifies her enthusiasm and the positive outcome of the F45 class.

# Ad summary This image ad for F45 Training features a large group of people in a gym setting, with the headline "BUILD A BUSINESS THROUGH YOUR JOINT PASSION AND COMMUNITY." The ad aims to attract potential franchisees by highlighting the community aspect and the opportunity to build a business around a shared passion for fitness. # Brand positioning F45 Training is presented as a community-driven fitness franchise that allows individuals to turn their passion for fitness into a business. The brand emphasizes the joint passion and community aspect, suggesting a supportive and collaborative environment for both members and franchisees. This positioning pushes against the often solitary and competitive nature of traditional gyms, focusing instead on shared goals and mutual support. The brand positioning is both functional, offering a business opportunity, and emotional, tapping into the passion and community values of fitness enthusiasts. # Product The product being advertised is an F45 Training franchise opportunity. The ad highlights the chance to "BUILD A BUSINESS THROUGH YOUR JOINT PASSION AND COMMUNITY." It implies that by becoming a franchisee, individuals can leverage their existing passion for fitness and community to create a successful business. The ad addresses the potential purchase barrier of starting a business alone by emphasizing the support and community aspect of the F45 franchise model. The ad aims to convey that this franchise opportunity is worth exploring for those who want to combine their love for fitness with entrepreneurial aspirations. # Visual style The ad has a high-energy, community-focused visual style. The production quality appears to be professional, with good lighting and clear focus. The visual motif is a group shot, emphasizing the community aspect of the brand. The image treatment includes color grading to enhance the vibrancy of the colors and create a sense of energy. The typography is large and bold, making the headline easily scannable. The overall style is designed to be attention-grabbing and convey a sense of excitement and belonging. # Hooks Headline: BUILD A BUSINESS THROUGH YOUR JOINT PASSION AND COMMUNITY # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Build a business by leveraging your passion for fitness and community. # Benefits - BUILD A BUSINESS - THROUGH YOUR JOINT PASSION AND COMMUNITY # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the F45 Training community and promoting the franchise opportunity. # Storyline - The ad opens with a large group of people posing in a gym, showcasing the F45 Training community. This is intended to convey the sense of belonging and shared passion that the brand promotes, from the brand's perspective. - The headline "BUILD A BUSINESS THROUGH YOUR JOINT PASSION AND COMMUNITY" is displayed prominently, communicating the core value proposition of the F45 Training franchise opportunity, from the brand's perspective. - The red stars above and below the headline add a visual element that draws attention to the message, reinforcing the brand's focus on passion and community, from the brand's perspective.

# Ad summary This image ad is for F45 Training, a fitness franchise. The ad features a woman jumping onto a box, with other people working out in the background. The headline emphasizes the brand's rapid growth and global presence, aiming to attract potential franchise owners. # Brand positioning F45 Training is presented as one of the world's fastest-growing fitness franchises, positioning itself as a leader in the fitness industry. The brand emphasizes its global presence with over 1,500 studios worldwide, suggesting a well-established and successful business model. The brand aligns with a lifestyle of fitness and entrepreneurial opportunity, appealing to individuals looking to invest in a thriving and globally recognized fitness franchise. The brand positioning is both functional, highlighting its growth and global reach, and emotional, appealing to potential owners' desire for success and recognition. # Product The product being advertised is an F45 Training franchise opportunity. The ad showcases a dynamic fitness environment with individuals engaged in various exercises, such as box jumps and weightlifting, indicating the type of training offered at F45 studios. The ad is targeted towards potential franchise owners who are interested in investing in a fitness business. The USP is the brand's status as one of the world's fastest-growing fitness franchises with over 1,500 studios worldwide. The ad addresses the purchase barrier of uncertainty by highlighting the brand's established global presence and rapid growth, suggesting a lower-risk investment opportunity. The ad aims to convey that owning an F45 Training franchise is a worthwhile investment due to its proven success and global recognition. # Visual style The ad has a high-quality, studio-shot production style. The visual motif is action-oriented, showcasing people actively engaged in fitness activities. The image treatment includes bright, clean lighting and a focus on the dynamic movement of the subjects. The typography is large and bold, designed to be easily scannable. The style aims to be both motivational and professional, appealing to potential franchise owners. # Hooks Headline: FASTEST-GROWING FITNESS FRANCHISES # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting to own a successful business. The ad addresses this by showcasing F45 Training as one of the world's fastest-growing fitness franchises, suggesting a lower-risk investment opportunity. # Value propositions - Opportunity to own a successful and rapidly expanding fitness franchise with a global presence. # Benefits - Own one of the world's fastest-growing fitness franchises # Features - Over 1,500+ studios worldwide # Call to action None used. # Point of view - Brand: The brand is communicating its success and global presence through the headline and studio count, aiming to attract potential franchise owners. - Customer: The customer is experiencing the ad through the visual of people working out, envisioning themselves as a franchise owner offering this fitness experience. # Storyline - The ad opens by declaring F45 Training as one of the world's fastest-growing fitness franchises. This is intended to immediately grab the viewer's attention and establish the brand's success and credibility. The brand is telling this part of the story to highlight its achievements and attract potential franchise owners. - The ad then reinforces the brand's global presence by stating that there are over 1,500+ studios worldwide. This is included to further emphasize the brand's reach and stability, making it a more attractive investment opportunity. The brand is telling this part of the story to showcase its extensive network and global recognition. - The visual element of the ad features a woman performing a box jump in an F45 Training studio, with other people working out in the background. This is included to provide a glimpse into the dynamic and energetic environment of an F45 studio. The audience is experiencing this from the perspective of a potential franchise owner, envisioning the type of fitness experience they would be offering to their customers.

# Ad summary This image ad is for F45 Training franchise opportunities. It features a woman doing a bench press with a trainer spotting her, overlaid with the text "YOUR NEXT REP: OWNERSHIP." The ad aims to connect the discipline and effort required in fitness with the opportunity to own a franchise. # Brand positioning F45 Training is presented as a high-performance fitness franchise opportunity. The brand aligns with values of discipline, strength, and achieving personal goals, positioning itself as a results-driven fitness community. The brand pushes against the norms of traditional gym ownership by offering a structured, team-based training model. The brand positioning is both functional, focusing on the business opportunity and structured training model, and emotional, appealing to the desire for personal achievement and ownership. # Product The product being advertised is an F45 Training franchise opportunity. It is presented as a chance to own and operate a fitness studio under the established F45 Training brand. The ad targets individuals who are passionate about fitness and seeking an entrepreneurial venture. The unique selling proposition is the opportunity to leverage a proven fitness model and brand recognition. The ad addresses the purchase barrier of uncertainty in starting a business by offering a structured franchise system. # Visual style The ad has a high-quality, studio-shot production style. The visual motif is a fitness setting with a focus on strength and training. The image treatment includes color grading to enhance contrast and create a dynamic feel. The typography is large and bold, integrated to convey a motivational message. The style contrasts with typical social media content by presenting a professional and aspirational image. # Hooks Headline: YOUR NEXT REP: OWNERSHIP. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of being stuck in a routine or job that doesn't align with one's passion for fitness. The phrase "YOUR NEXT REP: OWNERSHIP" suggests that the viewer may be looking for a new challenge or opportunity. # Value propositions - Turn your passion for fitness into a business opportunity with a recognized brand. # Benefits - Ownership - Proven fitness model # Features - Franchise opportunity - F45 Training brand # Call to action FRANCHISE TODAY # Social proof - None used. # Point of view - Brand: The text "YOUR NEXT REP: OWNERSHIP" and the F45 Training logo represent the brand's message and identity, promoting the franchise opportunity. - Customer: The image of a woman working out, guided by a trainer, represents the customer's perspective, showing the fitness environment and the support provided. # Storyline - The ad opens with a woman performing a bench press, guided by a trainer. This visual represents the hard work and dedication required in fitness, setting the stage for the ad's message. The audience experiences this from the perspective of someone involved in fitness, either as a participant or a trainer. - The text overlay, "YOUR NEXT REP: OWNERSHIP," connects the physical effort of a workout with the idea of owning a franchise. This is the brand speaking, suggesting that the next logical step for someone dedicated to fitness could be business ownership. This progresses the narrative by introducing the franchise opportunity as a natural extension of a fitness-oriented lifestyle. - The inclusion of the F45 Training logo reinforces the brand identity and provides a visual anchor for the franchise opportunity. This is the brand reinforcing its identity and offering a clear call to action for those interested in exploring franchise ownership. This completes the narrative by providing a clear path for viewers to engage with the brand.

# Ad summary This ad features a testimonial from an F45 franchisee, emphasizing the fulfillment and satisfaction derived from owning an F45 franchise. The visual showcases a group of people looking up and cheering, creating a sense of community and excitement. The call to action encourages viewers to explore franchise opportunities. # Brand positioning F45 Training is presented as a fitness franchise opportunity that offers a fulfilling and exciting business venture. The brand is positioned as a provider of a lifestyle where franchisees can achieve their dreams and be part of a supportive community. The ad emphasizes the positive and aspirational aspects of owning an F45 franchise, suggesting that it is more than just a business but a path to personal and professional satisfaction. The brand aligns with values of community, achievement, and a vibrant lifestyle, pushing against the norms of traditional, less engaging business opportunities. # Product The product being advertised is an F45 Training franchise opportunity. It is presented as a way for individuals to "live the dream" by owning and operating their own fitness studio. The ad highlights the potential for personal fulfillment and financial success through franchising with F45. The ad addresses the purchase barrier of uncertainty by showcasing a testimonial from a current franchisee, implying that others have found success and satisfaction with the opportunity. The ad aims to convey that becoming an F45 franchisee is a worthwhile investment that offers both personal and professional rewards. # Visual style The ad has a dynamic and energetic visual style, with a focus on capturing the excitement and community of F45 Training. The production quality appears to be high, with a well-composed shot of a diverse group of people. The image treatment includes a slight blur effect to emphasize the movement and energy of the scene. The typography is clean and legible, with a focus on highlighting the key message and call to action. The overall style is designed to be visually appealing and engaging, encouraging viewers to learn more about the franchise opportunity. # Hooks Headline: "I'M JUST LIVING THE DREAM" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be seeking a more fulfilling and rewarding career or business opportunity. The quote "I'M JUST LIVING THE DREAM" suggests that the current situation may not be ideal, and the viewer is looking for something better. # Value propositions - Achieving personal fulfillment and financial success through owning an F45 Training franchise. # Benefits - Living the dream # Call to action FRANCHISE TODAY # Social proof - "I'M JUST LIVING THE DREAM" – LEE, F45 FRANCHISEE # Point of view - Customer: The quote "I'M JUST LIVING THE DREAM" is presented from the perspective of a satisfied F45 franchisee, sharing their positive experience and personal fulfillment. - Brand: The "FRANCHISE TODAY" button and the F45 logos are presented from the brand's perspective, promoting the franchise opportunity and directing viewers to take action. # Storyline - The ad opens with a quote from an F45 franchisee, "I'M JUST LIVING THE DREAM," which immediately conveys a sense of fulfillment and satisfaction. This is intended to capture the viewer's attention and pique their interest in the franchise opportunity, told from the perspective of a satisfied franchisee. - The quote is attributed to "-LEE, F45 FRANCHISEE," which adds credibility to the statement and reinforces the idea that real people are finding success and happiness with F45. This is told from the brand's perspective, highlighting the positive experiences of its franchisees. - A group of people is shown looking up and cheering, creating a visual representation of the supportive and enthusiastic community that F45 fosters. This is intended to evoke a sense of belonging and excitement, told from the perspective of the brand, showcasing the vibrant atmosphere of F45. - A "FRANCHISE TODAY" button is placed at the bottom, providing a clear call to action for viewers who are interested in learning more about the franchise opportunity. This is told from the brand's perspective, directing viewers to take the next step in exploring franchise ownership.

# Ad summary This ad features a testimonial from a franchisee of F45 Training, a fitness franchise. She discusses how the members of the gym have become like family to her. # Brand positioning F45 Training is presented as a fitness franchise that offers a community-based environment. The brand emphasizes the close-knit relationships that develop among its members, positioning itself as more than just a gym but a supportive family. This emotional connection differentiates F45 from typical fitness centers, highlighting the value of belonging and emotional investment in addition to physical fitness. # Product F45 Training is a fitness franchise that provides a community-based workout environment. It is designed for individuals seeking not only physical fitness but also a sense of belonging and emotional connection. The franchise model allows entrepreneurs to own and operate their own F45 studio, benefiting from the established brand and training system. The ad emphasizes the unexpected emotional investment and familial relationships that develop among members, suggesting that F45 offers a unique and supportive fitness experience. # Visual style The ad has a polished yet authentic feel, combining professional shots of the gym and workouts with candid, slightly shaky camera work. The editing style includes quick cuts to maintain a fast pace and showcase various aspects of the F45 experience. The overall production quality is high, with bright lighting and clear visuals, supporting the positive and energetic tone. The pacing is consistent, with cuts timed to the music and voiceover, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:01–00:02: I knew that it was a community-based environment, Text overlay: 00:00–00:01: MEET JORDI, / 00:01–00:02: F45 FRANCHISEE Visual: 00:00–00:01: Two women, one with light skin and blonde hair and the other with light skin and dark hair, are laughing and holding a blue and red weight plate in a brightly lit gym. They are surrounded by other people working out in the background. The camera is slightly shaky, giving a candid feel. / 00:01–00:02: A woman with light skin and blonde hair is taking a photo with her phone in the gym. She is smiling and wearing a black long-sleeved shirt. The gym has various workout equipment and digital screens displaying workout information. The camera pans slightly to follow her movement. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be seeking more than just a workout; they desire a sense of community and belonging. This is signaled by the franchisee's surprise at how the members have become like family, suggesting that traditional gyms may lack this emotional connection. # Value propositions - Become part of a supportive and emotionally fulfilling fitness community. - Opportunity to own your own F45 studio and create a welcoming environment for others. # Benefits - Members become like family - Emotional investment in the community # Features - Community-based environment - Franchise opportunity # Call to action FRANCHISE TODAY # Social proof - "I knew that it was a community-based environment, but I never expected our members to become our family" – Female 1 (F45 Franchisee) # Point of view - Customer 100% – The ad is told from the perspective of a franchisee, sharing her personal experience and emotional connection to the F45 community. # Storyline - 00:00–00:01 The ad begins with a shot of two women laughing and holding a weight plate in a gym setting. - 00:01–00:01 The scene transitions to a woman taking a photo in the gym, with text overlay introducing her as "MEET JORDI, F45 FRANCHISEE." - 00:01–00:03 Jordi begins speaking, reflecting on her initial expectations of F45 as a community-based environment. - 00:03–00:05 The ad cuts to various shots of people working out in the gym, including squats with weights, kettlebell exercises, and high-fives between members and trainers. - 00:05–00:07 Jordi continues, expressing her surprise at how the members have become like family. - 00:07–00:07 The ad shows a group of people clapping and smiling at the camera, reinforcing the sense of community. - 00:07–00:11 More shots of people working out and interacting positively in the gym are shown. - 00:11–00:12 Jordi concludes by emphasizing how emotionally invested she has become. - 00:12–00:15 The ad ends with the F45 Training logo and the tagline "WELCOME HOME TO YOUR OWN F45 STUDIO," followed by the FIT HOUSE OF BRANDS logo and a "FRANCHISE TODAY" call to action.

# Ad summary This ad is for the F45 Training 45-day challenge that is happening from February 2nd to March 18th. It encourages potential customers to sign up today. # Brand positioning F45 Training is presented as a fitness program that helps people unlock their full potential through training, nutrition, routine, and mindset. The brand emphasizes community and support as a part of its training program, as indicated by the tagline '(But you're never alone)'. The brand positioning is both functional, focusing on training and nutrition, and emotional, focusing on unlocking full potential. They seem to be pushing against the norm of individualistic fitness journeys, instead promoting a community-oriented approach. # Product The advertised product is the F45 Training 45-day challenge, which seems to be a comprehensive program focused on training, nutrition, routine, and mindset. It takes place from February 2nd to March 18th. The challenge is likely for individuals seeking a structured fitness program with guidance in multiple areas. The ad emphasizes unlocking one's full potential, suggesting a holistic approach to fitness that goes beyond just physical exercise. The tagline '(But you're never alone)' suggests a supportive and community-oriented environment, addressing the potential purchase barrier of feeling isolated or unsupported in a fitness journey. # Visual style The ad has a modern and energetic visual style with a dark background that makes the neon elements pop. The use of a neon-outlined kettlebell gives it a contemporary, tech-inspired feel, while the photograph adds a real-world element. The typography is bold and clear, ensuring scannability. The overall effect is polished and attention-grabbing, suitable for a social media feed. # Hooks Headline: IT'S IN YOUR HANDS... # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of feeling isolated or unsupported in a fitness journey. Visual: The text '(BUT YOU'RE NEVER ALONE)' is placed near an image of a group workout session, suggesting a community and support system is available. # Value propositions - 45 DAYS. UNLOCK YOUR FULL POTENTIAL. (Connects a time-bound challenge to the broader benefit of unlocking one's full potential) # Benefits - Unlock your full potential # Features - 45 Days - Training - Nutrition - Routine - Mindset # Call to action SIGN UP TODAY # Social proof - (BUT YOU'RE NEVER ALONE) # Point of view - Brand: The top caption 'IT'S IN YOUR HANDS...' positions the brand as empowering and motivational. - Brand: The text '45 DAYS. UNLOCK YOUR FULL POTENTIAL. FEB 2 - MAR 18' communicates the offering and its components. - Brand: The call to action 'SIGN UP TODAY' prompts immediate engagement. - Customer: The small picture of a workout class represents the customer experience and social interaction. # Storyline - The ad starts by showing the text 'IT'S IN YOUR HANDS...' implying that the individual has the power to make a change and improve themselves. The perspective is from the brand, encouraging viewers to believe in their own potential and take control of their fitness journey. - The next beat shows a neon-outlined kettlebell and a photo of a woman working out with others, which highlights the training aspect of the challenge and suggesting a supportive environment. The perspective switches to the customer, showcasing the experience and benefits of the F45 training program. - The ad proceeds by communicating the details of the challenge: '45 DAYS. UNLOCK YOUR FULL POTENTIAL. FEB 2 - MAR 18', as well as listing the program components: 'TRAINING >> NUTRITION >> ROUTINE >> MINDSET'. This provides factual information about the program and its duration, reinforcing its value proposition. The perspective is from the brand, informing the viewer of key details and benefits. - The final beat includes the CTA 'SIGN UP TODAY' to encourage immediate action, prompting the viewer to enroll in the challenge. The perspective is from the brand, directly asking the audience to take the next step and join the F45 program.

# Ad summary This image ad promotes the F45 training program and encourages viewers to sign up today to unlock their full potential. The ad features an image of a person working out and emphasizes the holistic approach of the program, which includes training, nutrition, routine, and mindset. # Brand positioning F45 Training is positioned as a fitness program focused on holistic well-being. The brand promotes values of personal transformation and consistent self-improvement, encouraging users to 'unlock your full potential'. It pushes against the notion of fitness as solely physical, emphasizing the importance of training, nutrition, routine, and mindset. The brand positioning is both functional, offering structured training and nutritional guidance, and emotional, promoting empowerment and personal growth. # Product The product being advertised is the F45 Training program, a 45-day challenge designed to help individuals unlock their full potential. It is geared towards individuals looking to improve their fitness levels and overall well-being. The program includes components focused on training, nutrition, routine, and mindset. The ad provides specific dates, from February 2nd to March 18th, suggesting a limited-time offering or scheduled program. The F45 Training program aims to address barriers to fitness by providing a structured, comprehensive approach that covers various aspects of a healthy lifestyle. # Visual style The ad uses a polished and modern visual style. The use of neon-style arrows and clean typography gives it a contemporary feel. The overall color grading has a cool tone, and the background is a gradient. The layout is simple and well-organized, with clear sections for the headline, image, and call to action. The design appears to be made for in-feed, with a balance of visual and textual elements. # Hooks Headline: ONE GOOD CHOICE. THEN ANOTHER... # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - F45 CHALLENGE. 45 DAYS. UNLOCK YOUR FULL POTENTIAL. # Benefits - Unlock your full potential # Features - Training - Nutrition - Routine - Mindset # Call to action SIGN UP TODAY # Social proof - (AND LIKE THAT. You're BACK) # Point of view - Brand, present throughout the ad, promoting the F45 Training program and its benefits, as it provides key details, a call to action, and overall messaging. - Customer, shown in the photograph with the text '(AND LIKE THAT. You're BACK)', emphasizing the personal transformation aspect of the program. # Storyline - The ad starts with the message 'ONE GOOD CHOICE. THEN ANOTHER...' to convey the idea that making small, positive decisions repeatedly leads to significant progress. This message is being presented from the brand’s perspective to establish a positive and motivational tone for the rest of the ad. - The storyline transitions to a photograph of someone working out, accompanied by the text '(AND LIKE THAT. You're BACK)', suggesting that the fitness program helps people regain their previous fitness levels or achieve a desired physical state. This perspective is presented from the customer's point of view, showcasing the potential transformation and fitness journey. - The ad introduces the F45 Training Challenge, emphasizing its 45-day duration and the opportunity to 'UNLOCK YOUR FULL POTENTIAL,' aiming to draw the viewer into signing up for the program. This section is from the brand's perspective, highlighting the program's benefits and encouraging participation. - The storyline concludes by listing the key components of the program: 'TRAINING >> NUTRITION >> ROUTINE >> MINDSET,' providing a comprehensive overview of the program's features, along with a 'SIGN UP TODAY' call to action, prompting immediate engagement. This is presented from the brand's perspective, providing a detailed overview and call to action.

# Ad summary This image ad for F45 Training promotes their 45-day challenge with the tagline 'Unlock Your Full Potential'. It features an image of people working out in the gym, with the dates for the challenge, and a call to action to sign up today. # Brand positioning F45 Training positions itself as a results-oriented fitness program designed to help individuals unlock their full potential in just 45 days. The brand promotes a comprehensive approach to fitness, encompassing not only training but also nutrition, routine, and mindset, indicating a holistic approach to well-being. It caters to individuals who are looking to transform their lives and achieve tangible fitness goals within a structured and supportive environment, pushing against the norms of unstructured or less focused fitness programs. # Product The advertised product is the F45 Training 45-day challenge, a fitness program designed to help participants "Unlock Your Full Potential". It provides a structured approach to fitness that incorporates four key elements: training, nutrition, routine, and mindset. The challenge is set to run from February 2nd to March 18th. This program appears to be for individuals looking to transform their lives by participating in a fitness program that encompasses training, nutrition, routine, and mindset. The ad addresses the purchase barrier of uncertainty by offering a comprehensive program with a set duration. # Visual style The ad features a modern, high-energy visual style with a dark blue background that makes the neon colors pop. The use of neon-outlined arrows and a polaroid image creates a dynamic and youthful vibe. The image is clean, well-lit, and professional, and overall the design is visually appealing and optimized for scannability. # Hooks Headline: ONE GOOD CHOICE. THEN ANOTHER... # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 45 DAYS. UNLOCK YOUR FULL POTENTIAL. # Benefits - Unlock your full potential. # Features - 45 days - Training - Nutrition - Routine - Mindset # Call to action SIGN UP TODAY # Point of view - Brand: The promotional messaging throughout the ad, including the tagline and challenge details, is directly communicated by the brand. # Storyline - The ad opens with a motivational message, “ONE GOOD CHOICE. THEN ANOTHER...”, suggesting that consistent positive decisions lead to transformation. The brand is conveying that the journey to achieving fitness goals is built upon making repeated right decisions. - The ad includes an image of an F45 workout in progress. The message “(AND LIKE THAT. You're BACK)” is superimposed over the image to further highlight the community aspect, showcasing people engaged in the program. The brand is showing real people to demonstrate that the advertised results are achievable and relatable. - The ad introduces the F45 Challenge and tells the audience “45 DAYS. UNLOCK YOUR FULL POTENTIAL.” The brand is conveying the value proposition of a comprehensive program and the potential for life transformation. - The ad provides key dates for the challenge. The brand is clarifying the time frame and encouraging people to sign up with “SIGN UP TODAY”.

# Ad summary This ad promotes F45 Training's 45 Day Challenge. The ad uses a neon-style kettlebell graphic and quick cuts of people working out at an F45 gym location. It prominently features the start and end dates of the program and includes a call to action to sign up now. # Brand positioning F45 Training is presented as a fitness program and gym concept that emphasizes community and challenging workouts. The brand uses vibrant, neon-inspired graphics and modern typography to create a high-energy, motivational environment. F45 positions itself as a results-driven program that keeps customers engaged and feeling supported. # Product The featured product is F45 Training's 45 Day Challenge, a comprehensive fitness program. The challenge is designed to help participants transform their fitness levels over a 45-day period. It includes structured workouts and a supportive community environment that ensures you're "never alone". The program runs from February 2 to March 18. The ad encourages viewers to sign up now to participate. # Visual style The ad uses a high-energy, polished aesthetic with neon colors and modern graphics. The editing features quick cuts and smooth transitions, which creates a dynamic feel. The production quality appears high-end, giving a commercial feel. The visuals are synced to the upbeat music, enhancing the overall rhythm and pace of the ad. # Hooks Text overlay: 00:00–00:03: IT'S IN YOUR HANDS Visual: 00:00–00:03: The video opens with a dark gray textured background and a kettlebell shape outlined in black at the center. Suddenly, the kettlebell animates with bright neon colors (pink and blue) and the text "IT'S IN YOUR HANDS" appears to the left of the graphic in a sans-serif font. The neon kettlebell pulses slightly. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling isolated or unsupported in one's fitness journey. # Value propositions - Transform your fitness in a supportive environment with the 45 Day Program. # Benefits - Fitness transformation - Sense of community - You're never alone # Features - 45 Day Program - Structured workouts - Supportive community environment # Call to action SIGN UP NOW # Point of view - Brand 100% – The entire ad is presented from the official voice and perspective of F45 Training, using brand messaging, visuals, and a straightforward promotional approach. # Storyline - 00:00–00:03 The ad opens with a blacked out kettlebell shape on a dark background, which then animates with neon colors. - 00:00–00:03 Text reading "It's in your hands" appears, implying that viewers have the power to transform their fitness with F45. - 00:04–00:06 A Polaroid-style photo appears with people working out using kettlebells at an F45 gym. The image is tilted and contains text at the bottom. - 00:04–00:06 The text overlay on the photo reads "(But you're never alone)", highlighting the sense of community at F45. - 00:07–00:10 The screen transitions to a static shot of the "F45 Training Challenge" logo, followed by text that promotes the "45 Day Program". - 00:08–00:10 Below the "45 Day Program" text, an embedded video plays briefly but is not clearly visible. - 00:11–00:12 The screen transitions back to the "F45 Training Challenge" logo, again set against a vibrant neon background. - 00:13–00:14 The final shot displays the start and end dates of the challenge and a CTA to "Sign Up Now".

# Ad summary This image ad for F45 Training promotes a limited-time offer of 3 classes for $30. The ad features an active gym environment with people working out, emphasizing the brand's focus on team-based fitness. # Brand positioning F45 Training is presented as a high-energy, team-oriented fitness program. The brand emphasizes functional training in a group setting, positioning itself as a results-driven alternative to traditional gyms. The ad promotes a sense of community and shared achievement, suggesting that customers will not only improve their fitness but also find a supportive team. The brand aims to occupy a space in the consumer's mind as a dynamic and effective fitness solution that prioritizes both individual progress and collective motivation. # Product The advertised product is a limited-time offer for three F45 Training classes at a discounted price of $30. F45 Training is a group fitness program that combines elements of high-intensity interval training (HIIT), circuit training, and functional movements. The classes are designed for individuals of all fitness levels who are looking for a challenging and supportive workout environment. The ad addresses the potential purchase barrier of initial cost by offering a reduced price for the first three classes, encouraging potential customers to try the program and experience its benefits firsthand. The ad highlights the opportunity to "FIND YOUR STUDIO, FIND YOUR TEAM," emphasizing the community aspect of F45 Training. # Visual style The ad features a dynamic and active visual style, typical of fitness promotions. The production quality appears to be professional, with a focus on showcasing the energy and intensity of the F45 Training environment. The image treatment includes color grading to enhance the vibrancy and contrast, creating a visually appealing and motivating scene. The typography is bold and attention-grabbing, designed to quickly communicate the key offer. The overall style is intended to be platform-native, fitting seamlessly into social media feeds while still standing out with its energetic visuals and clear messaging. # Hooks Headline: 3 CLASSES FOR $30 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential hesitation or financial barrier that new customers might face when considering joining a fitness program. The offer of "3 CLASSES FOR $30" directly tackles this concern by providing an affordable way to experience the benefits of F45 Training before committing to a full membership. # Value propositions - 3 classes for $30: Try F45 Training at a reduced cost - Find your studio, find your team: Join a supportive fitness community # Benefits - Improved fitness - Supportive community - Effective workout environment # Features - Group fitness program - Functional training - Team-based workouts # Call to action FIND YOUR STUDIO, FIND YOUR TEAM # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its fitness program, promotional offer, and community-focused message. # Storyline - The ad opens with a dynamic visual of people actively engaged in a workout session at an F45 Training studio. This establishes the setting and showcases the brand's core offering: a high-energy, group fitness environment. The intention is to immediately immerse the viewer in the F45 experience, conveying the brand's active and community-focused atmosphere from the brand's perspective. - The ad then presents the offer of "3 CLASSES FOR $30" in large, bold text. This is intended to grab the viewer's attention and communicate the immediate value proposition of trying F45 Training at a reduced cost. The brand is directly communicating the offer to the viewer. - The ad concludes with the call to action "FIND YOUR STUDIO, FIND YOUR TEAM," reinforcing the brand's emphasis on community and encouraging viewers to locate their nearest F45 studio. This message is intended to resonate with viewers seeking not only fitness but also a supportive social environment, from the brand's perspective.

# Ad summary This image ad for F45 Training promotes a limited-time offer of 14 classes for $29. The ad features an active woman in workout gear, emphasizing the brand's focus on fitness and community. # Brand positioning F45 Training is presented as a fitness brand focused on functional 45-minute workouts that combine elements of high-intensity interval training (HIIT), circuit training, and functional movements. The brand emphasizes a team-based approach to fitness, fostering a sense of community and motivation among its members. F45 aims to occupy a space in the consumer's mind as a results-driven, supportive, and innovative fitness option that stands apart from traditional gyms by offering structured, time-efficient workouts in a group setting. The brand promotes a lifestyle of health, wellness, and community engagement, positioning itself as a functional and emotional choice for those seeking effective and enjoyable fitness experiences. # Product The advertised product is a limited-time offer for 14 classes at F45 Training for $29. This offer is designed to provide potential customers with an accessible and affordable way to experience the F45 workout program. The ad targets individuals interested in fitness and group training, addressing the purchase barrier of high initial costs by providing a discounted trial period. The offer encourages potential customers to 'find your studio, find your team,' highlighting the community aspect of F45 Training. The ad emphasizes the value of trying the program and becoming part of the F45 community. # Visual style The ad has a dynamic and energetic visual style, typical of fitness promotions. The production quality appears to be professional, with a focus on capturing the intensity of the workout. The image treatment includes color grading to enhance the vibrancy and contrast. The typography is bold and attention-grabbing, with the red text standing out against the background. The overall style is designed to be eye-catching and motivating, fitting for an in-feed ad. # Hooks Headline: 14 CLASSES FOR $29 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential customer's hesitation to commit to a full membership by offering a trial period at a reduced cost. The high cost of fitness programs can be a barrier to entry, which is addressed by the offer of '14 CLASSES FOR $29'. # Value propositions - 14 classes for $29: Provides a low-cost entry point to experience the F45 program. - Find your studio, find your team: Emphasizes the community aspect and support system within F45. # Benefits - Affordable access to F45 Training - Opportunity to experience the F45 workout program - Chance to join the F45 community # Features - 14 classes # Call to action FIND YOUR STUDIO, FIND YOUR TEAM # Social proof - None used. # Point of view - Customer: The woman actively working out provides the perspective of someone experiencing the F45 training program firsthand. - Brand: The offer of '14 CLASSES FOR $29' and the call to action 'FIND YOUR STUDIO, FIND YOUR TEAM' represent the brand's direct communication to potential customers. # Storyline - The ad opens with a dynamic shot of a woman in workout gear, actively engaged in a workout. This is intended to convey the energy and intensity of F45 training from the perspective of someone participating in a class. - The central message highlights the offer of '14 CLASSES FOR $29,' presented in bold red text. This is from the brand's perspective, aiming to capture attention and communicate the value proposition of the limited-time deal. - The ad concludes with the call to action 'FIND YOUR STUDIO, FIND YOUR TEAM,' encouraging viewers to locate their nearest F45 studio and join the community. This is from the brand's perspective, emphasizing the community aspect and inviting potential customers to take the next step.

# Ad summary This ad promotes F45 Training, highlighting a limited-time offer of 14 days for $29. The ad features people working out in an F45 gym, emphasizing the team-based aspect of the training. It encourages viewers to find their studio and team, showcasing the energetic and supportive environment of F45. # Brand positioning F45 Training is presented as a fitness brand that focuses on team-based, high-intensity workouts. The brand aims to occupy a space in the consumer's mind as a supportive and community-driven fitness option. It aligns with a lifestyle of energy, motivation, and achieving fitness goals together. F45 pushes against the norms of solitary workouts by emphasizing the team aspect. The brand positioning is both functional (high-intensity training) and emotional (community, support). # Product The featured product is F45 Training, a group fitness program that combines high-intensity interval training (HIIT), circuit training, and functional movements. It is designed for individuals seeking a dynamic and team-oriented workout experience. The ad highlights a limited-time offer of 14 days for $29, addressing the purchase barrier of initial cost. The program is shown in a gym setting with various equipment and exercises, emphasizing its variety and intensity. The ad encourages viewers to find their studio and team, promoting the supportive community aspect of F45. # Visual style The ad has a polished commercial aesthetic with a focus on showcasing the gym environment and workout activities. The editing style consists of static shots with smooth transitions. The production quality is high-end, supporting the intended tone of energy and motivation. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Text overlay: F45 TRAINING / 14 DAYS / FOR / $29 Visual: 00:00–00:02: A medium shot of three people performing a cable row exercise in an F45 gym. The foreground features a man and a woman working out, with another person visible behind them. The background includes gym equipment, weights, and other people exercising. The setting is a well-lit, modern gym with motivational signage on the walls. The man is wearing a gray shirt and black shorts, while the woman is in a gray shirt and black leggings. The camera is stationary, providing a clear view of the exercise being performed. The text overlay 'F45 TRAINING 14 DAYS FOR $29 FIND YOUR STUDIO, FIND YOUR TEAM' is prominently displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a motivating and supportive fitness environment. It implies that traditional workouts can be isolating and lack the community aspect that many people crave. # Value propositions - 14 days for $29: A limited-time offer that provides an accessible entry point to experience F45 Training. - Find your studio, find your team: Emphasizes the community aspect and encourages viewers to join a supportive fitness environment. # Benefits - Supportive community - Dynamic workout experience - Variety of exercises # Features - Team-based workouts - High-intensity interval training (HIIT) - Functional movements # Call to action FIND YOUR STUDIO, FIND YOUR TEAM # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of F45 Training, showcasing its program and offer. # Storyline - 00:00–00:02 The ad opens with a shot of people working out in an F45 gym, immediately showcasing the active and energetic environment. - 00:00–00:09 A text overlay appears, highlighting the offer of 14 days for $29, drawing attention to the limited-time deal. - 00:02–00:09 The ad continues to show various exercises and workouts being performed in the gym, emphasizing the variety and intensity of the training. - 00:00–00:09 The text overlay prompts viewers to 'Find your studio, find your team,' reinforcing the community aspect of F45.

# Ad summary This ad promotes F45 Training, offering 3 classes for $30. It features individuals exercising in an F45 studio, highlighting the community aspect and the variety of workouts available. # Brand positioning F45 Training is presented as a fitness brand that focuses on functional 45-minute workouts in a team-based environment. The brand emphasizes community and finding your team, suggesting a supportive and motivating atmosphere. It positions itself as a place where individuals can achieve their fitness goals through structured, group workouts, promoting a lifestyle of health and fitness. The brand aims to occupy a space in the consumer's mind as a results-driven, community-focused fitness option, pushing against the norms of solitary gym workouts or unstructured fitness routines. The brand positioning is both functional (structured workouts, efficient time) and emotional (community, motivation). # Product The featured product is F45 Training's fitness classes, specifically highlighted as an offer of 3 classes for $30. These classes are functional, 45-minute workouts designed to be performed in a team-based studio environment. The product is for individuals seeking structured, high-intensity workouts with a focus on community and motivation. The ad emphasizes the opportunity to "find your studio, find your team," suggesting a welcoming and supportive atmosphere. The USPs include the combination of functional training, short workout duration, and a team-based approach. The ad addresses the purchase barrier of uncertainty by offering a trial of 3 classes at a reduced price, making it easier for potential customers to experience the benefits of F45 Training firsthand. The ad tells the viewer that this product is worth trying because it offers a structured, efficient, and community-driven approach to fitness. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear visuals. The editing style uses quick cuts to showcase different exercises and maintain an energetic pace. The production quality is high-end, supporting the intended tone of motivation and professionalism. The pacing is fast, with numerous cuts per minute, keeping the viewer engaged. The cuts are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: 00:00–00:08: F45 TRAINING / 00:00–00:08: 3 / 00:00–00:08: CLASSES / 00:00–00:08: FOR / 00:00–00:08: $30 / 00:00–00:08: FIND YOUR STUDIO / 00:00–00:08: FIND YOUR TEAM / 00:00–00:08: PARTICIPATING STUDIOS ONLY. TERMS AND CONDITIONS APPLY Visual: 00:00–00:02: A woman with long brown hair, wearing a blue tank top and dark leggings, is shown doing squats in a brightly lit gym. The background includes exercise equipment like rowing machines and medicine balls. The camera is at a low angle, looking up at her as she exercises. Text overlays promote the F45 Training offer. The lighting is bright and even, highlighting the gym environment. / 00:02–00:04: A woman with long brown hair, wearing a blue tank top and dark leggings, is shown doing squats in a brightly lit gym. The background includes exercise equipment like rowing machines and medicine balls. The camera is at a low angle, looking up at her as she exercises. Text overlays promote the F45 Training offer. The lighting is bright and even, highlighting the gym environment. / 00:04–00:06: A woman with long brown hair, wearing a blue tank top and dark leggings, is shown doing squats in a brightly lit gym. The background includes exercise equipment like rowing machines and medicine balls. The camera is at a low angle, looking up at her as she exercises. Text overlays promote the F45 Training offer. The lighting is bright and even, highlighting the gym environment. / 00:06–00:08: A woman with long brown hair, wearing a blue tank top and dark leggings, is shown doing squats in a brightly lit gym. The background includes exercise equipment like rowing machines and medicine balls. The camera is at a low angle, looking up at her as she exercises. Text overlays promote the F45 Training offer. The lighting is bright and even, highlighting the gym environment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that potential customers may be struggling with finding a fitness routine that is both effective and motivating. The offer of a trial and the emphasis on community suggest a solution to the frustration of working out alone or not seeing results. # Value propositions - 3 classes for $30: Affordable trial to experience the benefits of F45 Training - Find your studio, find your team: Emphasizes the community aspect and supportive environment # Benefits - Structured workouts - Community support - Efficient time commitment # Features - Functional 45-minute workouts - Team-based training environment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its offerings and promoting its value proposition. # Storyline - 00:00–00:08 00:00–00:08: The video shows various individuals performing different exercises in an F45 Training studio. The message conveyed is that F45 offers a variety of workouts and a dynamic fitness environment. The perspective is from an observer, showcasing the energy and activity within the studio. The tone is energetic and motivating, aiming to capture the viewer's attention with the fast-paced visuals.

# Ad summary This ad for F45 Training promotes a limited-time offer of 14 days for $29. The ad features a woman working out in an F45 gym, with text overlays highlighting the offer and encouraging viewers to find their studio and team. # Brand positioning F45 Training is presented as a results-oriented fitness program that combines elements of functional training and high-intensity interval training (HIIT). The brand emphasizes a team-based workout environment, suggesting a supportive and community-driven atmosphere. The brand positions itself as a modern and effective fitness solution, focusing on both individual achievement and group motivation. The brand aims to occupy a space in the consumer's mind as a place to find your team and studio. # Product The advertised product is a 14-day trial membership to F45 Training for $29. F45 Training is a group fitness program that combines functional training and HIIT workouts. The ad highlights the opportunity to experience the F45 workout style and team environment at a discounted price. The offer addresses the purchase barrier of committing to a full membership by providing a trial period to assess the program's suitability. The ad encourages viewers to "find your studio, find your team," emphasizing the community aspect of the training. # Visual style The ad has a polished, commercial feel with bright lighting and clear visuals. The editing is simple, with static shots and minimal transitions. The production quality is high, supporting the brand's image as a professional fitness program. The pacing is consistent, with a focus on showcasing the workout and the offer. # Hooks Text overlay: 00:00–00:09: 14 DAYS / 00:00–00:09: FOR / 00:00–00:09: $29 Visual: 00:00–00:09: A woman in a blue sports bra and gray shorts is performing barbell curls in an F45 Training studio. The background features the F45 logo and other gym equipment. The camera angle is low, looking up at the woman, and there is slight camera movement. The lighting is bright and the focus is on the woman's workout. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation of committing to a full gym membership without knowing if the program is a good fit. The offer of a 14-day trial for $29 allows potential customers to try the program before making a larger investment. # Value propositions - 14 days for $29: A discounted trial period to experience the F45 program. # Benefits - Experience F45 Training - Find your studio - Find your team # Features - Functional training - HIIT workouts - Team-based environment # Call to action FIND YOUR STUDIO, FIND YOUR TEAM # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the workout environment and promoting the limited-time offer. # Storyline - 00:00–00:09 The ad opens with a woman performing a barbell exercise in an F45 Training studio.

# Ad summary This ad for F45 Training promotes a limited-time offer of 3 classes for $30. The ad features a woman working out in an F45 gym, with text overlays highlighting the offer and encouraging viewers to find their studio and team. The ad aims to attract new customers by showcasing the workout environment and providing an affordable introductory offer. # Brand positioning F45 Training is presented as a fitness brand that focuses on team-based, high-intensity workouts. The brand aims to occupy a space in the consumer's mind as a results-driven and community-oriented fitness program. The brand aligns with a lifestyle of health, fitness, and social connection. The brand promotes functional fitness and a supportive environment, potentially pushing against the norms of solitary workouts or intimidating gym atmospheres. The brand positioning is both functional (high-intensity workouts) and emotional (team support, community). # Product The advertised product is a limited-time offer for three F45 Training classes for $30. F45 Training is a group fitness program that combines elements of high-intensity interval training (HIIT), circuit training, and functional training. The classes are designed for individuals of all fitness levels who are looking for a challenging and supportive workout environment. The ad highlights the opportunity to 'find your studio' and 'find your team,' emphasizing the community aspect of the program. The offer addresses the purchase barrier of high membership costs by providing an affordable way to try the classes. The ad encourages viewers to experience the F45 workout and community firsthand. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style is static shots. The production quality is high, with a focus on showcasing the workout environment and the featured athlete. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:09: F45 TRAINING / 00:00–00:09: 3 CLASSES / 00:00–00:09: FOR $30 / 00:00–00:09: FIND YOUR STUDIO / 00:00–00:09: FIND YOUR TEAM / 00:00–00:09: PARTICIPATING STUDIOS ONLY. TERMS AND CONDITIONS APPLY Visual: 00:00–00:09: A woman with dark hair pulled back in a ponytail, wearing a blue sports bra and gray shorts, is shown lifting a barbell with blue weights in an F45 Training gym. The camera angle is low, looking up at her as she performs the exercise. The background includes the F45 logo and other gym equipment. Text overlays are superimposed on the video, promoting the offer of 3 classes for $30 and encouraging viewers to find their studio and team. The lighting is bright and the focus is on the woman's workout. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that potential customers may be hesitant to commit to a full F45 Training membership due to the cost. The offer of 3 classes for $30 addresses this concern by providing an affordable way to experience the program before making a larger investment. # Value propositions - 3 classes for $30: An affordable way to try F45 Training - Team-based workouts: A supportive and motivating workout environment # Benefits - Find your studio - Find your team # Features - Team-based workouts - High-intensity interval training (HIIT) - Circuit training - Functional training # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting its offer and workout environment. # Storyline - 00:00–00:03 The ad opens with a woman lifting weights in an F45 Training gym. - 00:00–00:09 Text overlays appear, promoting the offer of 3 classes for $30 and encouraging viewers to find their studio and team.