How Exploding Kittens Advertises on Meta

# Ad summary This ad promotes Hurry Up Chicken Butt, a family-friendly game available at Walmart for under $20. The ad features a mom influencer enthusiastically sharing her positive experience with the game, highlighting its ability to bring laughter and enjoyment to the whole family. She emphasizes that she purchased multiple copies of the game to give as gifts to her cousins, and that kids will want the game. # Brand positioning The ad positions the brand as a provider of fun, family-oriented entertainment that is budget-friendly. The tone is playful and lighthearted, suggesting that the brand values laughter, togetherness, and creating memorable experiences for families. The brand pushes against the norm of expensive or complicated family games by offering an affordable and easy-to-play option. The brand positioning is primarily emotional, emphasizing the joy and laughter that the game brings, while also being functional by providing a source of entertainment. # Product The product is Hurry Up Chicken Butt, a family-friendly game that can be purchased at Walmart for under $20. The game is described as hilarious and suitable for the whole family. The ad shows people of all ages enjoying the game together and emphasizes that it brought a lot of laughter after playing. The USP is that it is an affordable source of entertainment for families that will bring the family together. # Visual style The ad has a UGC feel, with the majority of the video recorded selfie-style inside a car. The lighting is natural. There are quick cuts to show children playing the game, which helps to hold the viewer’s attention. The editing is timed with the music, which is upbeat and happy. # Hooks Spoken: Female 1: I have to show you what I just picked up from Walmart Text overlay: Budget moms! / This preschool gift is under $20 and a hit. / I have to show you what I just picked up from Walmart Visual: 00:00–00:03 The camera is set up in the car, where a woman with long blonde hair wearing a grey t-shirt and black jacket is holding a white plastic bag. Text on the screen reads, “Budget moms! This preschool gift is under $20 and a hit.” The woman smiles. # Funnel stage Middle of funnel (Consideration) # Pain points Finding an affordable and fun family game to play. # Value propositions - Family fun that doesn’t break the bank. - A hilarious activity that gets the whole family laughing together. # Benefits - You can play with the whole family - we were dying with laughter after we played # Features - Family-friendly game - hilarious game - Affordable (under $20) # Call to action None used. # Social proof - “we were dying with laughter after we played” – Female 1 (Customer) - “we loved it so much I had to go back and get more for my family” – Female 1 (Customer) - “I picked up six different ones to give to all of the cousins” – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing her experience with the product, making the content feel authentic and relatable. # Storyline - 00:00–00:01 A woman sitting in a car holds up a bag and says she has to show what she just picked up from Walmart. - 00:01–00:05 00:01–00:05 She excitedly claims it’s “hands down the best holiday gift under 20 bucks,” positioning it as the viewer's go-to, affordable choice. The enthusiastic delivery and extreme close-up convey her personal excitement. - 00:05–00:11 00:05–00:11 She holds up the boxed game called “Hurry Up Chicken Butt” to reveal the product and explains it's a hilarious game to play with the whole family. Her tone conveys excitement and promises family bonding. - 00:11–00:13 00:11–00:13 Quick shots of children playing the game cut in to show what the game is like. It reinforces that the game is fun and entertaining. - 00:13–00:16 00:13–00:16 Back in the car, she says they loved the game so much, that she had to go back and get more for her family, implying the game is in high demand. - 00:16–00:22 00:16–00:22 She reaches into the backseat to reveal she bought six of the games, to give to all of the cousins, emphasizing its appeal to kids.

# Ad summary This ad uses a meme format to connect with its target audience, focusing on shared experiences and humor to promote the 'Let's Hit Each Other With Fake Swords' card game. It leverages the relatable scenario of bringing something unexpected to a family gathering, positioning the game as a fun and quirky alternative to more traditional contributions. # Brand positioning The promoted brand is for the card game "Let's Hit Each Other With Fake Swords". The brand presents itself as quirky and humorous, fitting into the party game niche with a focus on lighthearted, unconventional entertainment. The brand stands out by offering a playful, interactive alternative to traditional card games, emphasizing fun and engagement over strategic complexity. The brand's emotional positioning is geared toward fun, laughter, and shared experiences, presenting itself as a source of amusement at gatherings. # Product The product being advertised is the 'Let's Hit Each Other With Fake Swords' card game. It appears to be designed for family and friend gatherings where lighthearted fun and interaction are desired. The game includes foam swords with cartoon faces and a card game aspect, as indicated on the packaging. The packaging text reads, "Includes 2 Foam Swords" and "A Card Game". The game is presented as a fun alternative to more traditional social contributions, as highlighted by the meme format. The ad emphasizes the unique selling proposition of combining physical play with card game mechanics, creating a memorable and amusing experience. # Visual style The ad has a casual, meme-like aesthetic with a snapshot taken in a home setting. The production quality appears to be low-fi, resembling user-generated content. The color palette is warm and inviting, with natural lighting. The overall style is relatable and unpolished, giving it an authentic feel. # Hooks Headline: When my family asks what I bring to the table # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the pressure or expectation of bringing a conventional or impressive contribution to a family gathering. As signaled by, “When my family asks what I bring to the table.” # Value propositions - Bringing a sword fighting card game to a family gathering as a fun and unexpected alternative contribution. # Benefits - Bringing sword fighting card game to the table # Features - Sword fighting card game # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire ad uses a customer's point of view, depicting the humorous and relatable scenario of bringing an unexpected item to a family gathering. # Storyline - The ad opens with the question, "When my family asks what I bring to the table". This sets the stage for a humorous take on social expectations and is told from the perspective of someone attending a family gathering, creating anticipation for an unconventional contribution. - The ad marks a cross (❌) next to 'boyfriend' and 'money', implying that the person does not bring these typical contributions. This builds humor by subverting traditional expectations, highlighting the person's unique perspective and setting up a contrast with the alternative. - The ad marks a checkmark (✔) next to 'sword fighting card game', revealing the unexpected item the person brings to the gathering. It emphasizes the product as a quirky, entertaining alternative. This punchline comes from the perspective of the person, solidifying the game's role as a source of fun and amusement.

# Ad summary The ad features a woman holding two editions of the Survivor board game: Let's Go To Rocks and The Tribe Has Spoken. She highlights that Season 50 of Survivor is officially out and mentions that the Let's Go To Rocks edition can be played with the original Survivor game. She also mentions that the new edition features new players like Mike White, Parvati, and Coach, as well as immunity challenges, the immunity idol, alliances, advantages, and backstabbing, all available from the comfort of the user's home. # Brand positioning The brand, Survivor, is presented as a provider of immersive, strategic gameplay experiences. It aims to occupy the space of intense competition, social dynamics, and strategic decision-making in the consumer's mind. The brand aligns with a lifestyle of adventure, challenge, and social interaction, and promotes values of strategic thinking, competition, and resilience. It follows category norms by offering a competitive board game experience but pushes against typical board game conventions by mirroring the social manipulation and strategic alliances of the TV show. The brand positioning is both functional, offering strategic gameplay, and emotional, providing excitement and a sense of adventure. # Product The featured product is the Survivor board game, specifically the "Let's Go To Rocks" edition, which can be played with the original Survivor game, "The Tribe Has Spoken". The game is designed for players who enjoy strategic gameplay, social interaction, and the competitive elements of the Survivor TV show. It includes new players like Mike White, Parvati Shallow, and Coach, adding to the game's replayability and variety. The game features immunity challenges and the immunity idol, replicating the elements of the TV show. The USPs include the ability to experience the alliances, advantages, and backstabbing of the Survivor game in a board game format, bringing the island experience to the comfort of the user's home. The ad highlights that the game captures everything you would want from the island and Fiji. # Visual style The ad has a casual, UGC feel with natural lighting and static shots, giving it the appearance of being filmed at home. The editing is minimal, with mostly static shots and smooth transitions. The production quality is a hybrid of UGC and polished commercial elements. The pacing is moderate and consistent throughout, with no specific audio-visual sync evident. # Hooks Spoken: Female 1: Season 50 of Survivor is officially out, Text overlay: 00:00–00:20 / SURVIVOR 50 IN THE HANDS OF THE FANS Visual: 00:00–00:02: The woman sits on a gray couch in front of a white wall, holding a "Survivor Let's Go To Rocks" board game box. She has long brown hair, wears a black long-sleeved shirt and patterned pants, and smiles at the camera. The "Survivor 50 In The Hands Of The Fans" logo is in the upper center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the desire to experience the challenges, social dynamics, and strategic gameplay of the Survivor TV show without needing to travel to an island and endure the physical hardships. The phrase "everything you would want on the island in Fiji" signals this desire. # Value propositions - Season 50 of Survivor is officially out, offering a new gaming experience. - The Let's Go To Rocks edition can be played with the original Survivor game, enhancing gameplay. - The game captures everything you would want from the island and Fiji from the comfort of your home, providing a complete and convenient experience. # Benefits - Ability to play with new players - Experience the challenges and social dynamics of Survivor - Enjoy alliances, advantages, and backstabbing - Play from the comfort of your home # Features - New players (Mike White, Parvati, Coach) - Immunity challenges - Immunity idol - Alliances - Advantages - Backstabbing # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer enthusiastically sharing the features and benefits of the Survivor board game. # Storyline - 00:00–00:02 The ad opens with a woman holding two Survivor board game editions, announcing that Season 50 of Survivor is officially out. - 00:02–00:06 The woman introduces "Survivor Let's Go To Rocks", highlighting that it can be played with the original Survivor game. - 00:06–00:11 The woman mentions that it features new players like Mike White, Parvati, and Coach. - 00:11–00:18 The woman highlights features such as immunity challenges, the immunity idol, alliances, advantages, and backstabbing, capturing the essence of the TV show. - 00:18–00:20 The woman concludes by stating that the game brings the experience of the island and Fiji to the comfort of the user's home.

# Ad summary This ad shows a social game called, 'Let's Go To Rocks.' The video shows different people as they participate in the card game. # Brand positioning The brand 'Let's Go To Rocks' is presented as a fun, engaging social game suitable for friends and family. It is positioned as an interactive experience that brings people together, providing entertainment and suspense through a card-based game. The ad promotes a social atmosphere, emphasizing moments of surprise, strategy, and interaction, making it a compelling choice for those seeking a blend of fun and social connection. # Product Let's Go To Rocks is a card game designed for social interaction and strategic gameplay. The game includes various cards such as 'Hidden Immunity Idol' which allows players to veto or cancel out votes cast against a specific player, ensuring their safety in the game. The cards are colorful and include easy-to-read text. The game aims to create suspenseful moments as players strategize and react to unexpected twists. # Visual style The ad has a casual, UGC-style aesthetic. The editing features quick cuts to maintain a fast pace and capture the energy of the game. The production quality is simple, with a focus on showcasing real reactions and moments of gameplay. The shots are timed to the voiceover and music for an engaging experience, which supports the intent of capturing a casual audience. # Hooks Spoken: 00:00–00:05 If anyone has the immunity idol, and you would like to play it now is the time to do so. Text overlay: 00:00–00:03 TO TALLY THE VOTES, FLIP OPEN (on game box) Visual: 00:00–00:02 The video shows an older woman with short gray hair wearing blue glasses and a beige hooded sweatshirt. She stands indoors with a window in the background and holds a wooden box with multicolored cards inside. / 00:02–00:03 A young woman with long brown hair sits at a table with orange and white cards in her hands. / 00:03–00:05 The video shows the older woman with blue glasses and a beige hooded sweatshirt. # Funnel stage Consideration # Pain points The ad focuses on avoiding negative votes, and being eliminated from the game. # Value propositions - The game is designed to simulate high-stakes social dynamics and strategic play. - The game is about having the ability to save yourself or vote someone else off. # Benefits - A way to avoid getting voted off. - The opportunity to vote someone else off. - Suspenseful play # Features - Immunity Idol card that vetoes votes # Call to action None used. # Social proof - None used. # Point of view - Customer 70% – The video is largely from the perspective of various players in the game, showing their reactions, strategies, and suspense. - Brand 30% – The official brand voice is interspersed throughout the video, explaining the rules, describing card effects, and narrating the events. # Storyline - 00:00–00:05 00:00–00:05 The narrator sets the scene for a dramatic moment by indicating that if anyone has the 'Hidden Immunity Idol' card, now is the time to play it, building suspense. - 00:05–00:08 00:05–00:08 Several people are shown in the video with surprised expressions, and the background music changes indicating an emotional and critical point in the game. - 00:08–00:11 00:08–00:11 The video shows more people with concerned and contemplative looks. The cards are shown in a player's hands. The overall tone is suspenseful. - 00:11–00:14 00:11–00:14 The tone builds with dramatic music and then the narrator's surprised expression as they see a player's move. The move puts them in danger and adds to the overall suspense. - 00:14–00:17 00:14–00:17 A player holds up the 'Hidden Immunity Idol' card, revealing they have the power to change the game's outcome. The game now pivots around this play, increasing the stakes. - 00:17–00:20 00:17–00:20 Reacting to the previous move, another player appears to be worried, while another looks contemplative. The video emphasizes the ripple effects of the 'Hidden Immunity Idol' card play. - 00:20–00:22 00:20–00:22 The ad shows a close up of the 'Immunity Idol' card being played. - 00:22–00:30 00:22–00:30 The narrator states that any votes cast for Jess will not be counted, indicating the player has successfully blocked any negative votes against them. - 00:30–00:33 00:30–00:33 The narrator prepares to read the votes as the background music builds. - 00:33–00:40 00:33–00:40 The narrator starts reading the votes, revealing the first vote is for Jess, but notes the vote will not be counted. This reinforces the power of the 'Hidden Immunity Idol'. - 00:40–00:43 00:40–00:43 The player avoids elimination and smiles. This moment emphasizes the sense of relief and victory from using the card effectively. - 00:43–00:52 00:43–00:52 The narrator continues reading votes, revealing they are all for Jess and also do not count. - 00:52–00:54 00:52–00:54 The announcer has no more votes to read and is in shock at the situation. - 00:54–01:03 00:54–01:03 The narrator declares only one vote remains, indicating the card changed the game's direction. The audience is left in suspense. - 01:03–01:16 01:03–01:16 The narrator reveals the final vote is for Dad, indicating the parent is out of the game. The tone shifts from suspense to a surprising and comedic. - 01:16–01:21 01:16–01:21 Other players react to the vote. - 01:22–01:31 01:22–01:31 As the music swells, the Dad is eliminated.

# Ad summary This ad portrays a family playing a card game, where each card features a photo of a family member. The game host declares a hidden immunity idol is in play, rendering votes for a specific family member invalid. Subsequent vote reveals highlight this immunity, ultimately resulting in another family member being voted off the island. The theme of the ad revolves around friendly competition and family dynamics. # Brand positioning The brand is subtly positioned as a facilitator of family fun and playful competition. While the brand itself is not explicitly mentioned, the context implies the brand makes a card game for friendly family rivalries, and the game seems designed to encourage interaction and shared experiences. The brand aligns with the tone of lighthearted entertainment and playful competition. There is a strong emotional connection, as the brand taps into a desire for shared family moments and laughter. The brand distinguishes itself from traditional, passive entertainment by emphasizing active participation and creating unique shared experiences. # Product The product being advertised is a customized card game featuring photos of family members. It's designed for family members to play and vote each other "off the island," similar to the TV show Survivor. The game includes hidden immunity idols which, when revealed, invalidate any votes cast for the person holding the idol. The ad suggests the game is easy to learn, highly engaging, and generates fun, competitive moments between family members. The personalized nature of the cards, combined with the immunity twist, creates a unique and memorable experience that encourages active participation. # Visual style The ad has a natural and unpolished aesthetic, similar to a UGC video. It is filmed in a home environment with casual lighting and handheld camera work, giving it an authentic and relatable feel. The editing style is simple with straightforward cuts between shots, maintaining a moderate pace. There aren't significant audio-visual syncs, but the cuts align with the rhythm of the voiceover. # Hooks Spoken: Female 1: I have a hidden immunity idol. Text overlay: 00:02-00:03 Visual: 00:00–00:03 A young woman with long blonde hair stands at a wooden table wearing a grey and black long-sleeve shirt. She is holding cards. The background is a dimly lit room with a plant. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a common desire for families to have more engaging, interactive activities that move beyond traditional, passive entertainment. # Value propositions - Personalized cards add a special touch - Hidden immunity twist increases the excitement - Encourages active participation and interaction # Benefits - Fun and engaging family activity - Creates competitive moments between family members - Unique and memorable experience # Features - Customized card game - Cards featuring photos of family members - Hidden immunity idols # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a user sharing the product and experience. # Storyline - 00:00–00:02 A young woman stands at a table with playing cards and announces she has a hidden immunity idol. - 00:02–00:06 The woman reveals the hidden immunity idol as the camera cuts to show the other players, including a grandmother, two middle-aged adults, and a young adult. - 00:06–00:12 The scene returns to the young woman who smirks at the camera, while the camera quickly cuts back to the grandmother who holds up a playing card and explains that any votes cast for the young woman will not be counted. - 00:12–00:16 The young woman laughs and rubs her hands together, then the grandmother begins reading the votes from the cards. - 00:16–00:36 With each vote for the young woman (Jess), the grandmother announces that the vote does not count and explains that there is one vote left, as the camera cuts back to the young woman who is smiling. - 00:36–00:40 The grandmother announces that the fourth person voted off the island is the man sitting across the table from the young woman, as the camera cuts to show his reaction. - 00:41–00:42 The camera returns to the young woman, who is smiling at the man sitting across from her. - 00:42–00:48 The man holds up a pink candle to the grandmother and says, "Son, the tribe has spoken," before blowing it out.

# Ad summary Image ad featuring Jeff Probst with the Survivor board game. # Brand positioning The Survivor board game looks to provide the same adventure that fans experience watching the show, but in the comfort of their own homes. The brand seemingly attempts to capture the show's essence by allowing players to feel as if they are taking part in the strategic gameplay. # Product The product is a board game called "Survivor Let's Go to Rocks," created by Jeff Probst. It seemingly focuses on the thrill, adventure, and competition of the game. The game aims to capture the essence of the Survivor TV show, providing fans with a similar experience that they can enjoy at home with "Five games. Endless action. One Survivor!" # Visual style The ad features a realistic, studio-shot image of Jeff Probst holding the product, with graphic elements laid over it. # Hooks Headline: Jeff Probst Designs New ‘Survivor’ Game so Fans Can Enjoy the Thrills Right at Home # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Fans Can Enjoy the Thrills Right at Home, because it's a new game designed by Jeff Probst. # Benefits - Fans Can Enjoy the Thrills Right at Home # Features - Five games. Endless action. One Survivor! # Call to action None used. # Social proof - Jeff Probst is the one holding the board game. # Point of view - Brand: The POV is consistent throughout as it is a promotional ad for the Survivor board game. # Storyline - The image captures Jeff Probst holding the Survivor board game, in front of a backdrop of green foliage with a stack of wood in the background. This is included to show the audience that the show's host endorses the game, which could make people more likely to purchase the board game. The audience is seeing the image through the brand's perspective. - The image also features various playing cards next to Jeff Probst, in front of a pink circle background. It features images of two past contestants, along with other information about the game. This is included to give the audience a better idea of what they can expect when playing the game. The audience is seeing the image through the brand's perspective.

# Ad summary This ad features people playing a party game called Fast Friends, which involves guessing the missing word in a phrase. The ad showcases different groups of friends participating in the game, emphasizing the fun and social interaction it provides. # Brand positioning Fast Friends is presented as a party game designed to create fun and engaging social experiences for friends. The brand aims to occupy the space of a go-to game for gatherings, emphasizing quick-thinking and shared laughter. It promotes a lighthearted, energetic, and interactive lifestyle. The brand pushes against the norm of serious or overly complicated games, instead favoring simplicity and spontaneity. The brand positioning is primarily emotional, focusing on fun, excitement, and connection among players. The ad highlights the brand's emphasis on lighthearted fun with friends. # Product Fast Friends is a party game where players work together to complete common phrases within a time limit. The game is played in pairs or small groups, as demonstrated by the groups of friends in the ad. The objective is to say the same word to complete the phrase before time runs out. The game comes with a deck of cards, each featuring a different phrase with a missing word. The ad showcases various use occasions, such as casual hangouts and game nights with friends. It's designed to break the ice and bring people together for shared laughter and quick-thinking challenges. The ad presents Fast Friends as a fun, easy-to-learn game perfect for social gatherings. # Visual style The ad has a UGC feel with casual, natural lighting and simple editing. The production quality is somewhat polished, but the focus is on capturing candid moments of people playing the game. The editing style involves quick cuts between different groups of people playing the game. The pacing is fast, with cuts happening every few seconds, which maintains a sense of energy and excitement. # Hooks Spoken: 00:00–00:01: Male 1: Three, two, one. Text overlay: 00:00–00:01: Fast Friends: / 00:00–00:01: Complete the phrase together or you're OUT 😱 / 00:00–00:01: PHRASE: / 00:00–00:01: "Hairy ____" Visual: 00:00–00:01: Two people are sitting at a wooden table in front of a grey couch and a grey and white striped wall. The man on the left is holding a card from the game. The woman on the right has a white sweater and black pants. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of finding engaging and fun activities for social gatherings, where guests may feel awkward or struggle to connect with one another. The visual demonstration of friends laughing and having a great time suggests that the product provides a way to overcome social awkwardness and enhance the enjoyment of parties or hangouts. # Value propositions - Game night fun # Benefits - Fun and engaging social experiences for friends - Creates shared laughter and quick-thinking challenges - Easy to learn and play # Features - Party game that involves guessing the missing word in a phrase - Game can be played in pairs or small groups # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of people playing the game and experiencing its entertainment value. # Storyline - 00:00–00:01 00:00–00:01: A male presents a card that says, 'Hairy ____.' - 00:01–00:02 00:01–00:02: The man and the woman in the shot both shout out 'balls'. This is from the brand's perspective to start the advertisement by showing how the game is played. - 00:02–00:05 00:02–00:05: Another pair is shown with the card 'Wash your ____'. - 00:04–00:05 00:04–00:05: They both shout out 'ass', and the people in the background laugh. This continues to demonstrate how the game is played. - 00:06–00:09 00:06–00:09: A new pair is shown with the card 'Tip your ____'. - 00:08–00:09 00:08–00:09: They shout out 'waiter' and the background participants cheer. This continues to demonstrate how the game is played. - 00:10–00:13 00:10–00:13: Another pair is shown with the card 'Tie your ____'. - 00:12–00:13 00:12–00:13: They shout out 'laces' and react with disappointment. The game is still being shown, but this time the contestants got the incorrect answer.

# Ad summary The ad promotes the card game "Match My Freak", using user-generated style content in which friends play the game together, suggesting it as a fun activity for girl's nights. # Brand positioning The ad presents the brand through its sole product, Match My Freak, a party game designed for adults to reveal potentially embarrassing or naughty truths about themselves and their friends. The brand's positioning is cheeky, edgy and provocative, offering an uncensored and playful experience. The tone of the game is very informal, as the game features raunchy prompts meant for mature audiences. The brand is not focused on functionality, but rather on providing an emotional and entertaining experience for groups of friends. # Product The ad promotes Match My Freak, a party game for adults designed to reveal hidden truths and embarrassing moments among friends. The game consists of cards that feature the brand's "Freak-O-Meter", which assigns a number between 1 and 4 to each card. The game prompts players to answer questions about their preferences and behaviors. The packaging features a cartoon devil character and uses cheeky fonts to give the product a provocative tone. The game's tagline is "Do you know how freaky your friends are?" and is meant for people ages 17 and up. The ad emphasizes the game's raunchy prompts and the fun of revealing scandalous details to friends. # Visual style The ad has a casual, user-generated content style. The editing uses quick cuts to transition between scenes. The production quality is simple and focuses on showcasing the game in a social setting, making it seem relatable and fun. The pacing is medium, matching the rhythm of the background music. # Hooks Spoken: 00:03–00:04: It's called Match My Freak. Text overlay: Found our next girl's night activity 😈 Visual: 00:03–00:04: A medium shot of a woman wearing a black shirt and baseball cap at a restaurant. She is sitting at a red table and drinking from a straw. The restaurant has blue and red walls and neon signs. In the background, other patrons can be seen. The lighting is warm. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people may not fully know their friends and miss out on having fun. # Value propositions - Fun activity for girl's night - A way to discover secrets about your friends # Benefits - Reveal hidden truths - Find out how freaky your friends are # Features - Card game - Adult party game - Freak-O-Meter - Cards with a numbered score from 1 to 4 # Call to action None used. # Point of view - Customer 100% – The ad is communicated through a group of friends enjoying the card game at a restaurant. # Storyline - 00:00–00:01 The ad opens with a shot of margaritas on a red table. - 00:01–00:02 Cut to a hand picking up the "Match My Freak" card game from a shelf in a store, implying where the product can be found. - 00:02–00:03 A person with bright pink hair holds the card game up to the camera while at home. - 00:03–00:05 The ad cuts to a group of women at a restaurant, sitting at a red table, playing the card game. - 00:05–00:06 Another woman at the table plays a card. - 00:06–00:09 The woman in the baseball cap laughs while flipping a card. - 00:09–00:12 The ad closes with a close-up of a new card from the game.

# Ad summary This ad uses humor to promote the board game Exploding Kittens by showing a man who is emotionally invested in the game. # Brand positioning Exploding Kittens is a card game that aims to provide an engaging experience for players. The brand emphasizes a lighthearted, fun atmosphere, and appeals to those looking for playful competition and entertainment. The brand cuts through the noise of typical, serious game brands and replaces it with humor. The brand focuses on making the experience, not the win, more important, and positions itself as accessible. # Product The featured product is the card game Exploding Kittens. Exploding Kittens is a card game where players draw cards until someone draws an Exploding Kitten card. Unless the player has a Defuse card, they are out of the game. The card game is designed for people who enjoy games with some level of strategy, but with a large emphasis on fun and humor. The USP of Exploding Kittens is that it is a fast-paced game that can be learned in minutes, but offers strategic depth. The Defuse card can be used to avoid drawing an exploding kitten. # Visual style The image features a user-generated content (UGC) style with a slightly overexposed filter to give the photo a bright appearance. The image mimics the social media selfie format, featuring an indoor setting and an exaggerated facial expression for comedic effect. The colors are vibrant and the overall style is casual. # Hooks Headline: when i'm playing, i'm not thinking about feelings 🙏 # Funnel stage Top of funnel (Awareness) # Pain points The pain point is emotional distress or a need for distraction, which is visually and verbally communicated by the ad's claim: "when i'm playing, i'm not thinking about feelings 🙏". # Value propositions - The game offers a distraction from negative emotions. # Benefits - Fun entertainment. - Distraction from negative emotions. # Features - Card game # Call to action None used. # Point of view - Customer: The POV of the customer is present throughout the entire ad. The customer testimonial at the top of the image and the depiction of gameplay demonstrate the customer’s experience and enthusiasm for the product. # Storyline - The ad begins with text at the top, which states that the user does not think about their feelings when playing. This serves to demonstrate that this card game is meant to create emotional investment and connection between the players. - A man is seen close up, yelling at the camera, indicating that the game is intense and suspenseful. The brand seeks to convey that the game can be very engaging and emotional. - The man is holding a stack of Defuse cards. This is intended to demonstrate the functionality of some of the cards in the game.

# Ad summary This ad showcases the Fast Friends game, a card game where players try to guess the word that their partner is thinking of. The ad shows groups of friends and family playing the game and having fun. # Brand positioning The Fast Friends brand is presented as a fun, engaging, and social game designed to bring people together. It emphasizes quick thinking and shared experiences, positioning itself as a modern party game that promotes laughter and connection. The brand aims to be a source of entertainment for friends and family, standing out from more traditional board games by offering a fast-paced and dynamic gameplay experience. The brand's positioning leans towards the emotional, focusing on the joy and camaraderie of playing together. # Product The product is the Fast Friends card game, which challenges players to quickly guess what their partner is thinking. The game involves two or more players, where one person draws a card with a fill-in-the-blank phrase and tries to complete the phrase in a way that matches their partner's thought. The goal is to find the "fast friend" who can think alike. The product emphasizes quick thinking, laughter, and social interaction. The ad promotes it as a fun, engaging activity for groups of friends and family, highlighting its ability to create memorable and humorous moments. It addresses the potential barrier of boredom by offering a dynamic and interactive game experience. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting. The editing style is quick, with jump cuts between different groups of people playing the game. The production quality is simple, creating a relatable and accessible feel. The pacing is fast, with several cuts per minute, keeping the energy high. The audio and visual elements are synced to create a cohesive and engaging experience. # Hooks Spoken: 00:00–00:01: 3, 2, 1... Text overlay: 00:00 / Fast Friends: / Who thinks the most alike 🤔 / PHRASE: Visual: 00:00–00:02: Two women are sitting on a couch, playing the Fast Friends game. The woman on the left is wearing a red sweater and jeans. The woman on the right is wearing a beige sweatshirt and light blue jeans. A text overlay reads "PHRASE: \"Shake That ___\"". They count down and then both shout their answers. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire to find fun and engaging activities that bring people together and create memorable moments. # Value propositions - The Fast Friends card game offers a fun and engaging way to connect with friends and family through quick thinking and laughter. - The game promotes social interaction and creates memorable moments. # Benefits - Brings people together - Creates laughter and memorable moments - Provides a fun and engaging activity # Features - Card game with fill-in-the-blank phrases - Designed for quick thinking and social interaction # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of customers playing the game, which is communicated through casual, real-life settings and authentic interactions. # Storyline - 00:00–00:02 The ad opens with pairs of people playing the Fast Friends game, sitting on couches and reading the cards. - 00:02–00:03 The players count down from three and shout out their answers, celebrating when they match. - 00:03–00:05 The scenes shift to different groups of people, including families and friends, all enjoying the game together. - 00:05–00:07 The game continues with various fill-in-the-blank phrases, with the players displaying excitement and amusement. - 00:07–00:09 Each correct match is met with cheers and laughter, reinforcing the fun and interactive nature of the game. - 00:09–00:13 The ad showcases the game's ability to bring people together and create lighthearted moments.

# Ad summary A young woman promotes the card game Horrible Couple, from the creators of Horrible Therapist. The ad shows her in Target finding the game, and then playing it with friends. She notes that it's very adult, but very fun. # Brand positioning Horrible Couple is a card game from the makers of Horrible Therapist. The brand ethos centers around creating engaging party games designed for adults with a focus on adult themes and humor. # Product Horrible Couple is a party card game where players make unhinged dating comics with friends. The game features humorous cards that are sexually suggestive. # Visual style The ad has a casual, UGC feel, as if captured on a phone. The editing is simple and features a few quick cuts to maintain a brisk pace. # Hooks Spoken: You might have heard of Horrible Therapist. Text overlay: You might have heard / of Horrible Therapist. Visual: 00:00–00:01: The camera is shaky as a woman walks down the aisle in a Target store. In the background, there are shelves filled with games. She has long brown hair and wears a patterned coat. / 00:01–00:02: The camera is held at arm’s length as the woman holds up the box for Horrible Couple, smiling. # Funnel stage Consideration # Pain points Viewers may feel board with current party game options. # Value propositions - Great party game - From the creators of Horrible Therapist # Benefits - Fun - Hilarious # Features - Card game - Unhinged dating comics # Call to action None used. # Social proof - "Oh my God, this game literally had us dead" – Female 1 (Customer) - "Highly recommend" – Female 1 (Customer) # Point of view - Customer 100% – All content is delivered from the perspective of a satisfied customer. # Storyline - 00:00–00:02 The creator introduces the card game. - 00:02–00:13 The creator is shown playing the game with friends, who appear to find it funny and outrageous. - 00:13–00:16 The creator provides a testimonial.

# Ad summary This ad features a person showing different cards from the game, Horrible Couple. # Brand positioning The Horrible Couple brand is a game for couples who enjoy dark humor and aren't afraid to confront uncomfortable truths about their relationship. The brand seems to target couples who don't take themselves too seriously and are willing to laugh at the absurdities of commitment. # Product Horrible Couple is a card game designed for couples that uses a question and response format, often with dark and inappropriate humor. The card decks include question cards, response cards, and compromise cards, all featuring cartoon bears and cats on sofas, adding a layer of levity to the edgy humor. The game aims to reveal uncomfortable truths about relationships in a funny way, making it clear that the product is for couples who can handle the dark side of humor. # Visual style The ad features a close-up, direct view of a hand revealing the cards on a wood-grain surface. The editing is simple, with quick cuts to show each card. The production quality has a casual UGC feel. # Hooks Spoken: 00:00–00:01 Male 1: Why did you marry me? Text overlay: 00:00–00:01 Oh HELL NAH 😭😂 Visual: 00:00–00:01: A hand reveals a card with a cartoon bear sitting on a sofa. The card reads, "Why'd you marry me?". The background features a dark-colored box with white text and other cards. # Funnel stage Top of funnel (Awareness) # Pain points The game addresses the difficulty of having uncomfortable conversations in a relationship, as signaled by the opening question 'Why'd you marry me?' # Value propositions - The game format and comedic content provide a lighthearted way to address potentially sensitive topics. # Benefits - Find out uncomfortable truths about your relationship. - Laugh and make light of serious topics. # Features - Question cards - Response cards - Compromise cards # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The customer is using the product. # Storyline - 00:00–00:01 The ad begins with a hand revealing a card that asks, 'Why'd you marry me?' - 00:01–00:04 Next, the hand reveals another card that responds, 'We both have very dirty buttholes.' - 00:04–00:07 Finally, the hand reveals another card that states, 'Well, my mouth is ready!' with the illustrated character yelling, 'Ahhhhhh!'

# Ad summary This ad shows a family playing a board game. The game seems intense as it results in one of the players ending up in 'the depths'. # Brand positioning The brand aims to create a playful yet slightly devilish space, contrasting traditional family game night norms. The game is presented as a source of intense, over-the-top competition within the family dynamic, creating memorable moments. # Product The product is a board game called 'Schtickens'. It accommodates 2-6 players and is designed for ages 12+. The game seems to involve actions that can be quite impactful for the other players, such as sending them to 'the depths', creating a high-stakes, competitive environment. The game board itself features a pop-up element, enhancing the visual and interactive experience. # Visual style The ad has a casual, UGC feel. The editing style is straightforward with static shots. The production quality is simple and authentic. The pacing is relaxed and conversational, matching the homey vibe. # Hooks Spoken: 00:00–00:02 Male 1: means I flip a card and your dad is in the [unclear phrase] Text overlay: 00:00–00:02 mom takes it's way too far every time Visual: 00:00–00:02 A man with long brown hair, wearing a black button-down shirt, sits at a dark brown table with a red board game box that reads "SCHTICKENS GAME" facing the camera. A board game is laid out on the table. A woman sits to his right. The camera is stationary and slightly shaky, giving a first-person perspective. # Funnel stage Top of funnel (Awareness) # Pain points Bland family game nights lack excitement. # Value propositions - Ages 12+ board game creates memorable, over-the-top family moments # Benefits - Creates intense, over-the-top competition - Creates memorable moments # Features - Board game - Accommodates 2-6 players - For ages 12+ # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of people playing the game, giving the audience a sense of being there and experiencing the game's energy firsthand. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man sitting at a table, explaining a rule of the board game. The message is to set up a context for the intensity of the game. It is being told from the male’s perspective with a casual tone. - 00:02–00:05 00:02–00:05 A woman plays a card, sending the man's piece into 'the depths'. This builds on the narrative of the game's intensity and competitive nature. It is being told from the woman's perspective. Her tone is initially casual, but her demeanor shifts to excitement. - 00:05–00:09 00:05–00:09 The woman reacts with excitement. This continues to emphasize the competitive, slightly over-the-top nature of the game. It is being told from the woman's perspective with an excited, joyous tone.

# Ad summary This ad features a screenshot of a text conversation that is advertising the board game, Exploding Kittens. # Brand positioning The brand Exploding Kittens is positioned as a fun and quirky game night experience. The brand appears to push against norms by offering a game with a somewhat absurd theme, with a focus on humor and player interaction. The brand's approach to family game night is more about laughter and memorable moments. # Product The product being advertised is Exploding Kittens: The Board Game, designed to bring laughter and excitement to any gathering. The packaging features a cartoon cat with fiery eyes and a teddy bear attached to its rear, set against a backdrop of stylized flames and explosions. The game prompts players to "FLIP THE BOARD. EXPLODE YOUR FRIEND.", suggesting a playful, competitive, and chaotic experience. This board game aims to offer an engaging and enjoyable experience, perfect for bringing a group of friends together for a night of fun and friendly sabotage. # Visual style The visual style is designed to mimic a smartphone screenshot, creating a sense of authenticity and relatability. The image is casual and unfiltered. The screenshot aims to blend in with organic social media content, making it more likely to capture attention and encourage engagement. # Hooks Headline: Did u get a game for tonight # Funnel stage Top of funnel # Pain points The pain point is needing something to do on game night. # Call to action None used. # Point of view - Customer: The text message screen format implies that the ad is from the customer's perspective, sharing their excitement about having a game for the night. # Storyline - The ad begins with a text message saying, "Did u get a game for tonight". This sets the stage for a casual and relatable scenario, inviting viewers to imagine themselves in a similar situation. - The second text message includes an image of the board game Exploding Kittens. The product reveal confirms that a game has indeed been acquired for the evening. The use of an actual image conveys authenticity and reliability.

# Ad summary This ad shows 2 friends playing the game Exploding Kittens, but it always ends the same way: with the girl losing the game and being angry about it. # Brand positioning Exploding Kittens is presented as a fun, competitive card game that's designed to be enjoyed with friends. The brand seems to target casual players who enjoy humorous and slightly edgy games. The ad highlights the game's engaging and sometimes frustrating nature, suggesting it can provoke strong emotional reactions among players. The brand focuses on creating social experiences and memorable moments, positioning itself as a source of entertainment that can lead to both laughter and frustration. # Product Exploding Kittens is a card game that involves players strategically drawing cards until someone draws an 'exploding kitten' card and loses the game unless they have a 'diffuse' card. The game seems designed for quick, engaging play sessions with friends, provoking emotions and reactions due to the element of surprise and strategy. The objective is to avoid the exploding kitten while using other cards to sabotage opponents or mitigate your own risk. The cards feature quirky illustrations and humorous text. The ad aims to convey the game's unpredictable nature and the social dynamics it creates among players. The game seems designed to be enjoyed with friends and designed to provoke strong emotional reactions. # Visual style The ad has a casual, unpolished aesthetic, resembling user-generated content (UGC) shot on a smartphone. The editing style is simple, with direct cuts between shots. The production quality is low-fi, with natural lighting and a handheld camera feel, contributing to the authentic and relatable tone. The pacing is relaxed, with cuts occurring to follow the rhythm of the dialogue. The visuals are synced with the audio to emphasize the comedic and frustrated reactions of the woman, with the cuts often timed to her expressions and complaints. # Hooks Spoken: 00:02–00:03 Great, yeah. Text overlay: 00:00–00:27 Queen of crashouts over here.... 🥺 (Caption box) Visual: 00:00–00:02 The shot is from the first-person perspective of someone holding cards at a dark brown wooden table. There are three cards visible: one titled "Rainbow Ralphing Cat," another titled "Nope," and another titled "Hairy Potato Cat." Behind the cards, a young woman with long brown hair tied in a low ponytail, wearing a black long-sleeved crop top, is picking up cards. In the background, there is a white wall with a round mirror and a white record player on a shelf. / 00:02–00:03 The camera zooms out slightly, still showing the first-person perspective of the card holder. The woman at the table is now more visible, speaking with an annoyed expression. Her hoop earrings are visible. She puts another red card down. There is a clear water bottle on the table. # Funnel stage Top of funnel (Awareness) # Pain points The ad demonstrates the frustration of losing a game, especially when it feels unfair or intentional. This frustration is signaled by the woman complaining about her friend always targeting her with attack cards: "Of course, you play your f***ing attack card on me." # Value propositions - Fun game to play with friends! # Benefits - Fun with friends # Features - Card game # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is filmed from the perspective of someone playing the game. # Storyline - 00:00–00:06 The video shows a girl playing the card game Exploding Kittens with a friend. She plays a card and complains that her friend always plays attack cards against her. - 00:06–00:10 The girl complains that it happens every single time. - 00:10–00:17 She accuses her friend of planning the attack, knowing she didn't have a diffuse card. - 00:17–00:27 She gets angry, calling her friend names and stating she doesn't want to play anymore, highlighting her frustration and dislike of losing.

# Ad summary This ad showcases the Fast Friends game. The ad features groups of friends trying to guess the same word to complete a common phrase. The overall tone of the ad is high energy and exciting as each group tries to guess the words as fast as they can. # Brand positioning The Fast Friends game is designed to bring people together to see how well friends can connect with one another. The game is designed to test how well people know their friends and how similarly they think. # Product The Fast Friends game consists of a green and white box with the name of the game printed on the front. The game comes with a stack of cards. Each card features a phrase that is missing a word. For example, the card might say "Hidden _____." Friends take turns reading the phrase and everyone has to write down a word that they think fits into the phrase. After everyone has written down a word, each person shares their answer. The goal of the game is for friends to guess the same word. # Visual style The ad features a natural and raw aesthetic. The ad showcases friends playing a game together in their home. The lighting is bright and the colors are natural. # Hooks Spoken: 00:00-00:01 3, 2, 1 Text overlay: 00:00 / Fast Friends exposing which friends are really on the same wavelength 🧐 / PHRASE: / "Hidden ____" Visual: 00:00–00:02 Two women sit at a wooden table in a brightly lit living room. The women are sitting close to one another. A gray couch sits behind them with a window just above the couch. The woman on the left has dark skin, black curly hair in a high ponytail, and is wearing a black long-sleeve shirt. The woman on the right has fair skin, long brown hair, and is wearing a black long-sleeve shirt. They are holding playing cards and appear to be playing a game. A white text overlay in the center of the screen reads, "Phrase: Hidden____." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Test how well you and your friends think alike. # Benefits - See how well friends know each other. - Test how similarly friends think. # Features - Game consists of cards - Cards have phrases with missing words # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The point of view in the ad is from the customer’s perspective. # Storyline - 00:00–00:02 The ad begins with the title card and the statement "Fast Friends exposing which friends are really on the same wavelength." - 00:02–00:02 00:02–00:02 Two women sit at a table and draw a card. One woman reads the card out loud, "Phrase: Hidden ____." They both shout out the word "gems." The intention is to show the audience the women are on the same wavelength and think alike. - 00:02–00:04 00:02–00:04 Two women sit at a table and draw a card. One woman reads the card out loud, "Phrase: Plastic ____." They both shout out the word "bag." - 00:04–00:08 00:04–00:08 Two women sit at a table and draw a card. One woman reads the card out loud, "Phrase: Gold ____." They both shout out the word "digger." - 00:08–00:12 00:08–00:12 Two women sit at a table and draw a card. One woman reads the card out loud, "Phrase: Ice Cream ____." They both shout out the word "cone."

# Ad summary This image ad showcases the 'Survivor' game designed by Jeff Probst, emphasizing its ability to bring the show's thrills home. It features the game's components, including the box, cards, and idol, along with an image of Jeff Probst himself. The ad highlights the game's availability for the show's 50th season, targeting fans who want to immerse themselves in the 'Survivor' experience. # Brand positioning The brand, 'Survivor,' is presented as an entertainment extension of the popular reality TV show. The brand occupies the space of adventure, competition, and strategic gameplay. It aligns with the values of resilience, social dynamics, and outwitting opponents. The brand leverages the established fame and credibility of the TV show, creating a direct connection for fans seeking to engage with the 'Survivor' experience in a new way. The brand's positioning is both emotional and functional, providing entertainment and a strategic challenge. # Product The featured product is the 'Survivor' board game, designed by Jeff Probst, which allows fans to enjoy the thrills of the show at home. The game likely includes components such as cards, an idol, and possibly other game pieces, as suggested by the visuals. The game aims to immerse players in the strategic and competitive aspects of the 'Survivor' TV show. Its unique selling point is that it's designed by Jeff Probst, the show's host, lending authenticity and credibility. The game is marketed as arriving just in time for the iconic show's 50th season, making it a timely purchase for dedicated fans. # Visual style The ad has a clean, organized visual aesthetic with a focus on showcasing the product components in a well-lit, studio-shot environment. The image features a mix of flat lay and portrait elements, with the product components neatly arranged on a wooden surface. The color palette is warm, with natural tones and pops of color from the game elements. The overall style is designed to feel accessible and appealing, aiming to capture the viewer's attention with a combination of product showcase and celebrity endorsement. # Hooks Headline: Jeff Probst Designs New ‘Survivor’ Game so Fans Can Enjoy the Thrills Right at Home # Funnel stage Middle of funnel (Consideration) # Pain points Fans of the show cannot fully immerse themselves in the experience outside of watching the program. # Value propositions - Enjoy the 'Survivor' experience at home, designed by the show's host, Jeff Probst. # Benefits - Fans Can Enjoy the Thrills Right at Home # Features - Designed by Jeff Probst - Includes game cards, an idol, and other game pieces # Call to action None used. # Point of view - Brand: The main product display, the image of Jeff Probst holding the game, and the promotional text below all come from the brand's perspective to highlight the product, its designer, and its availability. - Customer: The image showing people playing the game reflects the customer's perspective, showcasing the potential for enjoyment and social interaction. # Storyline - The image first introduces the 'Survivor' game, showcasing the various components such as the game box, cards, and idol. This serves to familiarize the audience with the tangible elements of the product. The perspective is from the brand, presenting the game as a physical product that extends the 'Survivor' experience beyond television. - The image then includes an image of Jeff Probst holding the game, emphasizing his involvement in the game's design. This is intended to lend credibility and authenticity to the product, leveraging Probst's established role as the face of the 'Survivor' franchise. The perspective here is from the brand, highlighting a key endorsement that reinforces the game's appeal to fans. - Finally, the image features a photo of people playing the game, suggesting a fun, immersive experience. This is designed to illustrate the game's potential for social interaction and enjoyment. The perspective is from the customer, showing how the product can be integrated into their leisure activities.

# Ad summary The ad showcases the “Match My Freak” party game where friends guess each other's answers to provocative questions on a scale of 1 to 5. It is presented as a fun and engaging activity, perfect for Galentine's Day, and emphasizes humor and candid moments of interaction among friends. # Brand positioning The brand presents itself as playful, edgy, and focused on creating memorable and humorous social experiences. It directly challenges conventional norms around politeness and decorum, positioning itself as the go-to game for candid and daring interactions among friends. The brand’s tone is irreverent, encouraging users to embrace their "freaky" sides and share unexpected or taboo opinions in a lighthearted setting. This positioning is functional in its entertainment value, but mostly emotional as the product focuses on bringing people together and creating lasting memories. # Product The "Match My Freak" game is a party game designed for adults, where players try to guess how their friends will answer personal and provocative questions on a scale of 1 to 5. The game includes question cards, each with a question about a player's likelihood of engaging in a specific behavior. The player secretly selects their answer (1-5), then their friends guess what the player will say. The game involves a display stand with sliding numbered cards. The game addresses the purchase barrier of stale or predictable party games by offering a unique and daring approach to social interaction, emphasizing candid and humorous self-expression. # Visual style The ad has a UGC feel with a casual, unpolished look. The production quality is simple, suggesting a low-budget, authentic vibe. It features quick cuts between shots, maintaining a fast pace that aligns with typical social media content, with 12 cuts per minute. # Hooks Spoken: Female 1: How likely am I to sleep with my friend's ex? Text overlay: Let the others try to guess your answer on a scale of 1-5 Visual: 00:05–00:07: Medium shot of four women sitting at a coffee table playing Match My Freak. From left to right: The first woman has red hair and is wearing an army green sweater with a nature scene on it, the second woman has brown skin and has her hair in a bun and is wearing a pink top, the third woman is light-skinned with black hair and is wearing a black top, and the fourth woman is light-skinned and is wearing pink and white stripped pajamas. All the women are reading Match My Freak cards and laughing. A Match My Freak question card is on the stand and reads: "How likely am I to sleep with my friend's ex?" # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people are looking for a game that can create more interesting conversations and interaction between friends and that typical games often fall flat. "Match My Freak" looks to tackle this by creating interesting and provocative questions to be asked. # Value propositions - Playful interactions with friends and family - Provides a fun and exciting twist to game nights - Offers a unique way to learn more about your friends' secrets and behaviors # Benefits - Creates candid and daring interactions - Emphasizes humorous self-expression - Creates memorable social experiences # Features - Provocative question cards - Guessing game format - Scale of 1-5 for answers # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of customers playing and enjoying the game. # Storyline - 00:00–00:02 Two women are seen laughing and playing the Match My Freak game. - 00:02–00:04 Close up shot of a Match My Freak card in the game, reading: "How likely am I to hook up in a public place?" - 00:04–00:07 The game's box is shown. The woman asks, "How likely am I to sleep with my friend's ex?" - 00:07–00:12 The women react to the question, then guess how likely the woman would be to sleep with her friend's ex. One of the women says, "Locking in at 1!" It cuts back to show the woman reveal her answer and her friends are correct. - 00:12–00:15 Close up of a Match My Freak card in the game, reading: "How likely am I to still have nudes of my ex?"

# Ad summary This image is a reaction meme-style ad promoting the 'Match My Freak' game. The ad features a screenshot of a tweet that sets the scene: someone thinks they've figured you out, but then you surprise them with your answer. The visual shows two people sitting at a table, with one holding a card from the game that poses a risqué question, while the other person is covering her face in shock. The game box is visible in the foreground. # Brand positioning The brand is presented as edgy and unafraid to tackle taboo topics with humor. It positions itself in the adult party game market, aiming to create memorable, boundary-pushing experiences for players. The brand's tone is playful, provocative, and confident, suggesting it does not adhere to conventional norms around what is considered acceptable in social games. # Product The product being advertised is the 'Match My Freak' adult party game. It's designed to spark conversation and laughter among players by posing unexpected and often risqué questions. The game includes cards with prompts meant to reveal players' hidden quirks or preferences. The USPs are its ability to create surprising and humorous moments, encouraging players to be open and unfiltered. The game seems to address the purchase barrier of boring party games by offering unconventional questions and a guarantee of unexpected fun. # Visual style The ad has a casual, unfiltered visual style, resembling a screenshot taken from social media, likely Twitter. The production quality is low-fi, giving it an authentic, user-generated feel. The image treatment is minimal, with natural lighting and no obvious filters. The typography integration is straightforward, mimicking the standard text format of social media posts. The overall aesthetic contrasts with highly polished ads, aiming to increase scannability and stop power by blending in with organic content in the feed. # Hooks Headline: they think they've clocked you... then you say your number (1-5) they were NOT ready 😂 # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire to have fun, interesting, and engaging social interactions that go beyond the mundane or predictable. "they think they've clocked you... then you say your number (1-5) they were NOT ready 😂" signals a desire to shock and surprise others, disrupting social norms with humor. # Value propositions - The game's risqué questions guarantee unexpected fun and conversation among players. # Benefits - Create surprising and humorous moments - Encourages players to be open and unfiltered # Features - Cards with prompts meant to reveal players' hidden quirks or preferences. # Call to action None used. # Social proof - The tweet serves as a social proof, demonstrating a real-life scenario where the game led to a surprising and humorous outcome. # Point of view - Customer: Tweet at the top of the image describes a personal anecdote about subverting expectations, setting up the humor and surprise that the game aims to create. - Brand: Game box in the foreground showcases the product directly, reinforcing its identity as the source of the unexpected scenario. - Customer: Reaction of shock/surprise demonstrates the type of unexpected scenario that the game can create. # Storyline - The story begins with a tweet sharing a personal scenario: someone is underestimated, then surprises others with their response. This is from the customer’s POV, setting the stage for an unexpected moment. - The image shows two people at a table, one holding a card with a risqué question from the game. This is from the game’s POV, demonstrating the type of unexpected scenario that the game can create. - The other person covers their face, expressing shock or surprise at the question. This is from the customer’s POV, illustrating the reaction and humor the game aims to provoke. - The game box is visible in the foreground, reinforcing the product and its purpose. This is from the brand’s POV, directly showcasing the product as the source of the unexpected scenario.

# Ad summary Two individuals play Poetry for Neanderthals, demonstrating how the game is played when someone uses clues with more than one syllable. # Brand positioning Poetry for Neanderthals is presented as a fun and engaging party game where players must give one-syllable clues. The game is marketed for those who enjoy lighthearted wordplay and friendly competition. It positions itself as a unique game, differing from traditional board games through its use of caveman-like rules and a whacking stick for those who break the rules. # Product Poetry for Neanderthals is a party card game where you must give one-syllable clues so your team can guess the word. If you use words that are more than one syllable, you will be whacked with a No! Club. # Visual style The ad has a UGC feel and is shot with static shots. The quality is a mix between polished and scrappy and supports an authentic tone. The pacing is consistent. # Hooks Text overlay: 00:00–00:03 Get WHACKED if you don't use / 00:00–00:03 1 syllable clues 😨😱 Visual: 00:00–00:03: Two light-skinned women sit on a gray couch in front of a white wall. On the coffee table is the box for Poetry for Neanderthals with several cards strewn around it. The woman on the left is wearing a nude-colored crop top and pants, and holds a pink inflatable club over her head. The woman on the right is wearing a gray cardigan and dark jeans. # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points None used. # Value propositions - The whacking club provides a fun, physical consequence for breaking the rules. - The challenge of using only single-syllable words increases the fun and complexity of the game. # Benefits - Fun - Engaging # Features - Poetry for Neanderthals is a party card game where you must give one-syllable clues so your team can guess the word. - If you use words that are more than one syllable, you will be whacked with a No! Club. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of customers who are demonstrating the product and its use. # Storyline - 00:00–00:01 Two individuals sit next to the Poetry for Neanderthals card game. - 00:01–00:05 One person says the clue 'fake-hawk.' The other person guesses 'ostrich,' 'eagle,' and 'flying.' - 00:05–00:07 After using the clue 'flying,' the clue-giver is whacked. - 00:07–00:11 The other person guesses 'sky-bird,' which is then followed by 'plane.' The clue-giver is whacked again.