How Deel Advertises on Meta

# Ad summary This ad promotes Deel, a platform that simplifies global hiring. It highlights the platform's ease of use and quality of support, citing high satisfaction percentages based on G2 averages. The ad encourages viewers to book a demo. # Brand positioning Deel is presented as a modern, efficient solution for global hiring, positioning itself as 'Your forever people platform.' The brand emphasizes ease of use and high-quality support, aiming to occupy the space of a reliable and user-friendly HR tech provider. Deel aligns with values of simplicity and effectiveness, pushing against the complexity often associated with international hiring processes. The brand positioning is both functional (ease of use, quality support) and emotional (providing peace of mind and confidence in global hiring). # Product Deel is a platform designed to simplify global hiring. It provides users with higher ease of use and higher quality of support, as indicated by the statistics of 93% and 95%, respectively. These percentages are based on G2 averages, with 90% and 93% G2 Averages also shown. The platform addresses the complexities and challenges associated with international hiring, making it easier for businesses to manage their global workforce. The ad encourages viewers to 'Book a demo' to learn more about how Deel can streamline their hiring processes. # Visual style The ad features a clean, modern design with a purple and white color scheme. The production quality is highly polished, with a focus on clear typography and simple graphics. The layout uses geometric shapes and color blocks to create visual interest. The overall style is professional and trustworthy, designed to convey competence and reliability. # Hooks Headline: Global hiring made easy with Deel # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and challenging global hiring processes. The phrase 'Global hiring made easy with Deel' directly signals this frustration. # Value propositions - Higher ease of use (93%): This connects the feature of ease of use with a quantifiable benefit, making the platform more appealing. - Higher quality of support (95%): This connects the feature of quality support with a quantifiable benefit, assuring users of reliable assistance. # Benefits - Higher ease of use - Higher quality of support # Features - Ease of use - Quality of support # Call to action Book a demo # Social proof - 90% G2 Average - 93% G2 Average # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting its features and benefits. # Storyline - The ad begins by introducing Deel as 'Your forever people platform,' setting the stage for its purpose and value proposition. The brand is telling the audience what they do and why they should care. - Next, the ad highlights that 'Global hiring made easy with Deel,' emphasizing the core benefit of the platform. The brand is telling the audience how they can solve their problems. - The ad then presents statistics showing '93% Higher ease of use' and '95% Higher quality of support,' supported by G2 averages. The brand is telling the audience how they are better than the competition. - Finally, the ad prompts viewers to 'Book a demo,' encouraging them to take the next step. The brand is telling the audience what to do next.

# Ad summary This ad features a screenshot of a chat interface between a user and Deel's AI chatbot. The user inquires about hiring a candidate in Brazil without the complexities of opening an entity. The AI chatbot responds by recommending the use of an Employer of Record, assuring the user that Deel handles compliance with its 100+ owned entities. # Brand positioning Deel is presented as a comprehensive solution for global hiring and compliance. The brand positions itself as an expert in international employment, offering a seamless way to hire candidates in various countries without the need to establish local entities. Deel emphasizes its in-house capabilities and extensive network of owned entities, assuring customers of full coverage and compliance. The brand aims to occupy the space of a reliable and efficient partner for businesses looking to expand their workforce globally, simplifying complex international employment processes. # Product The featured product is Deel's AI Chatbot, designed to provide instant support and solutions for global hiring challenges. The chatbot assists users in navigating the complexities of international employment, specifically addressing concerns about hiring in Brazil without the need to open a local entity. It recommends using Deel's Employer of Record service, highlighting Deel's expertise in compliance with its 100+ owned entities, all done in-house. The product is for businesses seeking to hire international candidates while ensuring full compliance and avoiding the complexities of establishing foreign entities. The ad emphasizes Deel's ability to simplify global hiring, making it a worthwhile solution for businesses looking to expand their workforce internationally. # Visual style The ad has a clean and modern visual style, resembling a screenshot from a messaging app. The color palette is simple, with a light yellow background and white chat interface. The design is minimalistic, focusing on the text and the chat interaction. The overall effect is professional and trustworthy. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and cost associated with hiring international candidates, specifically the need to establish local entities and ensure compliance with foreign regulations. "Can I hire an amazing candidate in Brazil, without the $$ of opening an entity?" # Value propositions - Hire in Brazil without the cost of opening an entity - Deel handles compliance with 100+ owned entities - Full coverage with in-house compliance # Benefits - Hire candidates in Brazil without opening an entity - Compliance handled by Deel - Fully covered with Deel's in-house entities # Features - AI Chatbot - Employer of Record - 100+ owned entities - In-house compliance # Call to action Schedule a demo # Social proof - None used. # Point of view - Customer: The initial question about hiring in Brazil without opening an entity is from the customer's point of view, expressing a common challenge in international hiring. - Brand: The AI Chatbot's responses are from the brand's point of view, showcasing its solutions and expertise in global employment. - Customer: The concern about compliance is from the customer's point of view, highlighting a common worry when dealing with international employment. # Storyline - The ad opens with a question from a user to the AI Chatbot, inquiring about hiring a candidate in Brazil without the need to open an entity. This sets up the problem that many businesses face when expanding internationally, told from the perspective of a customer seeking a solution. - The AI Chatbot responds by recommending the use of an Employer of Record, offering a quick and simple solution to the user's problem. This is told from the brand's perspective, showcasing its expertise and ability to provide immediate assistance. - The user expresses concern about compliance, highlighting a common barrier to international hiring. This is told from the perspective of a customer, voicing a typical worry when dealing with international employment. - The AI Chatbot reassures the user that Deel handles compliance with its 100+ owned entities, all done in-house, ensuring full coverage. This is told from the brand's perspective, reinforcing its reliability and comprehensive service offering.

# Ad summary This ad promotes a guide for UK businesses looking to hire US talent, featuring a man working remotely. # Brand positioning Deel is presented as a solution for businesses looking to expand their talent pool internationally. The brand positions itself as a guide and facilitator for hiring US talent, specifically targeting UK businesses. This implies a focus on simplifying the complexities of international hiring, making it accessible and manageable for companies seeking to grow beyond their local market. The brand's positioning is functional, offering a practical solution to a specific business need. # Product The product being advertised is a guide designed to assist UK businesses in hiring US talent. The guide is not physically shown, but its purpose is clearly communicated through the ad's text. It is intended for UK businesses looking to expand their workforce by hiring talent from the United States. The guide likely contains information on legal, logistical, and practical considerations for international hiring. The ad addresses the potential barrier of complexity and uncertainty associated with hiring talent from another country, positioning the guide as a tool to simplify the process and make it more accessible. # Visual style The ad has a natural, lifestyle-focused visual style. The image appears to be shot outdoors in natural lighting, giving it an authentic feel. The color palette is warm and inviting, with the orange shirt and wooden deck adding to the overall warmth. The composition is simple and uncluttered, with the focus on the man and the text overlay. The rounded corners of the text box soften the overall look and feel. # Hooks Headline: Your guide to hiring US talent as a UK business # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential complexity and uncertainty associated with hiring talent from another country. # Value propositions - Guide to hiring US talent as a UK business # Call to action Get the guide # Point of view - Customer: The man working remotely represents the lifestyle and flexibility that the product enables. - Brand: The text block and call to action represent the brand's direct communication of its value proposition and desired action. - External source: The download icon suggests a resource or tool that can be accessed. # Storyline - The ad opens with a man working remotely, smiling and talking on the phone while using a laptop. This sets the scene and conveys a sense of productivity and ease, suggesting that remote work and international collaboration are achievable. The audience experiences this from the perspective of a potential customer who values flexibility and efficiency. - A download icon appears above a text block that reads, "deel. Your guide to hiring US talent as a UK business." This introduces the brand and the specific service being offered: a guide to help UK businesses hire US talent. The audience experiences this from the brand's perspective, as it directly communicates its value proposition. - The ad concludes with a call to action: "Get the guide." This prompts the viewer to take the next step and access the resource being advertised. The audience experiences this from the brand's perspective, as it encourages engagement and lead generation.

# Ad summary This ad for Deel, a people platform, uses a visual of binoculars to represent the ability to find the perfect candidate anywhere in the world. # Brand positioning Deel is presented as a global people platform that helps businesses hire the perfect candidate, regardless of location. The brand positions itself as a solution for companies looking to expand their reach and find talent from around the world. The brand's tone is modern and professional, aligning with a forward-thinking and global-minded lifestyle. # Product Deel is a people platform designed to help businesses hire candidates from anywhere in the world. The platform is for companies looking to expand their talent pool beyond geographical limitations. The ad highlights the platform's ability to help find the perfect candidate, regardless of location. The ad addresses the challenge of finding qualified employees by offering a solution that broadens the search globally. # Visual style The ad has a clean and modern visual style with a dark purple background and white text. The illustrations are flat and geometric, with a focus on simplicity and clarity. The overall aesthetic is professional and approachable, with a hint of playfulness in the use of illustrations. # Hooks Headline: Hire the perfect candidate, anywhere. # Funnel stage Top of funnel # Pain points The ad implies the pain point of struggling to find the right candidate within a limited geographical area. The phrase "Hire the perfect candidate, anywhere" suggests that the platform solves this problem by expanding the search globally. # Value propositions - Hire the perfect candidate, anywhere: This combines the feature of a global platform with the benefit of finding the ideal employee. # Benefits - Hire the perfect candidate, anywhere. # Call to action Learn more # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services and value proposition. # Storyline - The ad begins by introducing Deel as a people platform, setting the stage for its purpose. The brand is telling the audience what it does and what it offers to potential customers. This is the brand's introduction to the audience. - The ad then uses a visual of binoculars with eyes to symbolize the search for the perfect candidate. The brand is using a visual metaphor to represent the act of searching and finding the right person for the job. This progresses the narrative by visually representing the core function of the platform. - The ad features two individuals with flags representing different nationalities, emphasizing the global reach of the platform. The brand is showcasing the diversity and international scope of its services. This progresses the narrative by highlighting the platform's ability to connect businesses with talent from around the world. - The ad concludes with a call to action, encouraging viewers to learn more about the platform. The brand is prompting the audience to take the next step and explore the platform's offerings. This progresses the narrative by directing the viewer towards further engagement.

# Ad summary This ad promotes Deel's 2025 State of Global Compensation Report. The ad uses a simple design with a bright orange background and stylized graphics of coins to draw attention to the report. # Brand positioning Deel is presented as a modern, forward-thinking platform focused on global people management. The tagline "Your forever people platform" suggests a long-term commitment to helping businesses manage their international teams. The brand aims to occupy a space of expertise and innovation in the global compensation and HR landscape, positioning itself as a valuable resource for companies navigating the complexities of international employment. # Product The ad promotes Deel's "The State of Global Compensation Report 2025." This report is designed to provide insights and data on global compensation trends. The report is for businesses and HR professionals who need to understand international salary benchmarks and compensation strategies. The ad addresses the need for up-to-date information in the rapidly evolving global job market, positioning the report as a tool to help businesses stay competitive and informed. # Visual style The ad has a clean, modern visual style with a flat design. The bright orange background and simple graphics create a bold and eye-catching look. The use of white text and translucent elements adds to the contemporary feel. The overall production quality is high, suggesting a professionally designed marketing asset. # Hooks Headline: The State of Global Compensation Report 2025 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of staying informed about global compensation trends, which can be complex and rapidly changing. # Value propositions - Access to the latest global compensation data to inform strategic decision-making. # Benefits - Explore the data # Features - Global compensation data - Report 2025 # Call to action Explore the data # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, tagline, and the report it is promoting. # Storyline - The ad opens with the Deel logo and tagline, establishing the brand's identity as a "forever people platform." This introduces Deel as the source of the information and sets the stage for the report being advertised. - The ad highlights the title of the report, "The State of Global Compensation Report 2025," immediately conveying the subject matter and the report's relevance to future planning. This is from the brand's perspective, informing the audience about the specific product being offered. - The ad includes a call to action, "Explore the data," inviting the audience to engage with the report and learn more. This is a direct prompt from the brand, encouraging viewers to take the next step and access the information. - The ad features stylized graphics of coins and a large "25" in the background, visually representing the financial and future-oriented nature of the report. This is a visual element from the brand, reinforcing the report's focus on compensation and the year 2025.

# Ad summary This ad promotes Deel's free payroll template for international teams. It features an image of a person reviewing documents, with a call to action to download the guide. # Brand positioning Deel is presented as a solution for businesses managing international teams, specifically addressing the complexities of international payroll. The brand positions itself as a provider of resources and tools to simplify global employment processes. The tone is professional and helpful, focusing on practical solutions rather than emotional appeals. Deel aims to occupy the space of a reliable and accessible partner for companies navigating the challenges of international workforce management, ignoring the traditional complexities and high costs often associated with global payroll solutions. # Product The ad promotes a free payroll template designed for international teams. This template is intended to simplify the process of managing payroll for employees in different countries. The product is for businesses that need to handle international payroll and are looking for a cost-effective solution. The ad addresses the potential barrier of complex international payroll management by offering a free, easy-to-use template. The ad conveys that this template is a valuable resource for streamlining international payroll processes. # Visual style The ad has a professional and clean visual style. The production quality appears to be studio-shot, with clear lighting and a focus on the documents and the person's hands. The visual motif is a focus on the practical aspects of payroll management. The image treatment includes background removal and a focus on the central elements. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming to stand out in the feed with a professional and informative approach. # Hooks Headline: Free Payroll Template for International Teams # Funnel stage Top of funnel # Pain points The central frustration is the complexity and cost associated with managing international payroll. The ad addresses this by offering a "Free Payroll Template for International Teams." # Value propositions - Free payroll template for international teams: Provides a cost-effective and accessible solution for managing international payroll. # Benefits - Simplifies international payroll management - Provides a cost-effective solution # Features - Free payroll template - Designed for international teams # Call to action Get the guide # Point of view - Brand: The brand is communicating the availability of a free payroll template for international teams, aiming to provide a helpful resource to potential customers. - Customer: The customer is viewing the ad and considering whether to download the free payroll template for their international team. # Storyline - The ad starts with a visual of a person reviewing documents, setting the context of payroll management. This is included to immediately establish the relevance of the ad to its target audience. The audience experiences this from the perspective of someone involved in payroll or HR. - Next, the ad introduces Deel and its offer of a free payroll template for international teams. This is included to present Deel as a solution provider and highlight the specific benefit of the template. The audience experiences this from the brand's perspective, showcasing its offering. - Finally, the ad includes a call to action to "Get the guide," prompting the viewer to download the template. This is included to drive engagement and lead generation. The audience experiences this from the brand's perspective, encouraging them to take the next step.

# Ad summary This ad for Deel features a graphic of binoculars looking at two people with country flags next to their faces. The ad asks if you've found the ideal candidate and encourages you to hire them regardless of their location. # Brand positioning Deel is presented as a modern, global-minded platform that simplifies international hiring. The brand positions itself as a solution for businesses seeking talent beyond geographical limitations, emphasizing ease and accessibility. The brand's tone is professional and forward-thinking, aligning with companies that value diversity and efficiency in their hiring processes. Deel aims to occupy the space of a comprehensive, user-friendly solution for managing international teams, pushing against traditional, location-bound hiring practices. The brand positioning is functional, focusing on the simplicity and global reach it offers. # Product Deel is presented as a platform that enables businesses to hire candidates regardless of their location. The ad highlights the platform's ability to overcome geographical barriers in hiring, suggesting it simplifies the process of finding and employing talent from around the world. The product is for businesses looking to expand their talent pool internationally. The ad addresses the potential barrier of location by stating, "Contrátalo sin importar dónde esté" (Hire them regardless of where they are), emphasizing the platform's capability to handle international employment logistics. The ad conveys that Deel is worth trying or buying because it removes the limitations of local talent pools, offering access to a global workforce. # Visual style The ad has a clean, modern visual style with a flat design aesthetic. The color palette is limited to shades of purple and yellow, creating a cohesive and eye-catching look. The use of simple shapes and graphics gives the ad a playful yet professional feel. The overall production quality is high, with a polished and refined appearance. The ad's design is well-suited for in-feed placement, with a clear and concise message that is easy to scan. # Hooks Headline: ¿Encontraste el candidato ideal? Contrátalo sin importar dónde esté. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of being limited by geographical boundaries when searching for the ideal candidate. The question "¿Encontraste el candidato ideal?" implies the difficulty in finding the right person, and the phrase "sin importar dónde esté" highlights the limitation of location. The ad aims to solve the problem of restricted talent pools by offering a platform that enables international hiring. # Value propositions - Hire them regardless of where they are # Benefits - Hire them regardless of where they are # Call to action Comienza hoy # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its platform and encouraging viewers to use its services for international hiring. # Storyline - The ad opens with the Deel logo and tagline, "Your forever people platform," establishing the brand and its mission to provide a long-term solution for managing global teams. The brand is introducing itself and its core offering. - A graphic of binoculars is shown, visually representing the search for the ideal candidate. This is included to capture attention and symbolize the act of finding talent. The brand is using a visual metaphor to engage the audience. - Two headshots of people are displayed, each with a country flag next to their faces, indicating international candidates. This is included to highlight the global reach of the platform. The brand is showcasing the diversity and international scope of its service. - The question "¿Encontraste el candidato ideal? Contrátalo sin importar dónde esté." (Did you find the ideal candidate? Hire them regardless of where they are.) is posed, directly addressing the viewer and presenting the platform's key benefit. The brand is speaking directly to the viewer, offering a solution to a common hiring challenge. - The ad concludes with a call to action, "Comienza hoy" (Start today), encouraging immediate engagement with the platform. The brand is prompting the viewer to take the next step and use the service.

# Ad summary This ad promotes an article about controlling payroll costs in multiple countries. It features a graphic of a wallet and coins, and a call to action to read more. # Brand positioning Deel is presented as a helpful resource for businesses, particularly those operating internationally. The brand aims to occupy the space of a reliable and informative partner for managing global payroll and compliance. The brand's tone is professional and authoritative, aligning with the values of efficiency and control in financial management. It positions itself against the complexities and potential chaos of international payroll, offering a solution that simplifies these processes. The brand positioning is functional, focusing on providing practical tools and knowledge to help businesses manage their payroll effectively. # Product The ad promotes a new article that provides guidance on how to control payroll costs in multiple countries. The article is designed for businesses that operate internationally and need to manage their payroll across different regions. The ad highlights the value of the article by emphasizing its ability to help businesses control their payroll costs. The article is presented as a resource that can help businesses navigate the complexities of international payroll and ensure compliance with local regulations. The ad aims to address the purchase barrier of uncertainty and complexity in managing international payroll by offering a clear and informative guide. # Visual style The ad has a clean and modern visual style with a flat design aesthetic. The use of bright colors and simple shapes creates a friendly and approachable feel. The overall design is minimalist, with a focus on clear communication and easy readability. # Hooks Headline: Guía para controlar costos de nómina en varios países # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of managing and controlling payroll costs in multiple countries, which can be complex and costly for businesses operating internationally. The headline, "Guía para controlar costos de nómina en varios países," directly signals this frustration. # Value propositions - The ad offers a guide to help businesses control payroll costs in multiple countries, providing valuable insights and strategies for managing international payroll effectively. # Benefits - Guía para controlar costos de nómina en varios países # Features - Nuevo artículo # Call to action Leer más # Social proof - None used. # Point of view - Brand: The brand is presenting its logo at the top of the image to establish its identity and association with the content. - Brand: The brand is presenting the article title to highlight the value and relevance of the content to the target audience. - Brand: The brand is presenting the call to action to encourage the audience to engage with the content and learn more. # Storyline - The ad begins by introducing the brand, Deel, to establish credibility and recognition. - The ad highlights a new article, signaling fresh and relevant content for the audience. - The ad presents the core message: guidance on controlling payroll costs in multiple countries, directly addressing a key concern for international businesses. - The ad includes a call to action, "Leer más," prompting the audience to engage with the content and learn more.

# Ad summary This ad for Deel showcases its comprehensive platform for managing global teams. It highlights key features and contrasts the efficiency of the platform with the inefficiencies of using spreadsheets, suggesting a seamless solution for businesses expanding internationally. # Brand positioning Deel positions itself as the go-to platform for businesses managing global teams. The brand emphasizes ease of use, efficiency, and comprehensiveness, offering a unified solution for various HR and management tasks. The brand appeals to companies seeking streamlined, modern tools to handle the complexities of international employment, moving away from traditional, cumbersome methods like spreadsheets. # Product Deel is presented as a comprehensive platform designed to streamline the management of global teams. It addresses the complexities of international HR, talent sourcing, compensation, and benefits administration. The ad specifically targets the inefficiency of using spreadsheets for these tasks, positioning Deel as a seamless, all-in-one alternative. The platform is designed for businesses looking to manage their international employees, handle payroll, and ensure compliance without the hassle of manual processes. # Visual style The ad employs a clean, corporate visual style with a focus on clarity and ease of understanding. The layout is organized with distinct visual elements and a bright color palette. The image uses an office setting to suggest real-world applicability and relevance to business professionals. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The pain point highlighted is the inefficiency and complexity of managing global teams using traditional methods like spreadsheets. The visual elements and text suggest a frustration with manual processes, fragmented systems, and the administrative burden of international HR. # Value propositions - All-in-one platform for managing global teams - Elimination of manual spreadsheets for HR and compensation tasks # Benefits - Una sola plataforma para tu equipo global. - Sin necesidad de spreadsheets. # Features - Headcount Planning - Talent Management - Talent Sourcing - Compensation - Benefits Admin # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently speaks from the brand's point of view, highlighting its features and benefits. # Storyline - The ad begins by listing several key features of the Deel platform, including 'Headcount Planning,' 'Talent Management,' 'Talent Sourcing,' 'Compensation,' and 'Benefits Admin.' This introduces the breadth of services offered from the brand’s perspective to immediately convey the platform's capabilities. - The ad introduces a problem for international teams that is told from the brand’s perspective: the inefficiency of using spreadsheets to manage global teams. The brand suggests that its product can replace spreadsheets. - The ad concludes with a directional cue to learn more, told from the brand's perspective, prompting immediate action and signaling a swift transition to explore the platform further.

# Ad summary This ad promotes a new article from Deel about expanding your company into LATAM without opening a branch. # Brand positioning Deel is presented as a modern and accessible solution for businesses looking to expand internationally, specifically into Latin America. The brand positions itself as a resource that simplifies the complexities of international expansion, allowing companies to grow without the traditional overhead of establishing a physical branch. The brand's tone is informative and helpful, aiming to empower businesses with the knowledge and tools they need to succeed in new markets. Deel pushes against the traditional norms of international expansion, which often involve significant investment and logistical challenges, by offering a streamlined, digital-first approach. The brand positioning is functional, focusing on simplicity and efficiency. # Product The ad promotes a new article that provides insights and guidance on how to expand a company into Latin America (LATAM) without the need to establish a physical branch. The article is intended for business owners, executives, and decision-makers who are considering international expansion but want to avoid the complexities and costs associated with opening a subsidiary. The article likely covers strategies, tips, and resources for navigating the legal, financial, and operational aspects of expanding into LATAM. The USP is the ability to expand internationally without the traditional overhead and logistical challenges. The ad addresses the purchase barrier of the complexity and cost of international expansion by offering a solution that simplifies the process. # Visual style The ad features a clean, minimalist design with a flat illustration style. The color palette is soft and muted, using pastel shades of yellow, purple, and blue. The overall aesthetic is modern and approachable, with a focus on simplicity and clarity. The design is well-suited for a digital platform, with clear typography and a visually appealing layout. # Hooks Headline: Cómo expandir tu empresa en LATAM sin abrir una filial # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of international expansion, specifically the complexities and costs associated with opening a physical branch in Latin America. "Cómo expandir tu empresa en LATAM sin abrir una filial" highlights the desire to grow internationally without the traditional burdens. # Value propositions - Expand your company in LATAM without opening a branch # Benefits - Cómo expandir tu empresa en LATAM sin abrir una filial # Call to action Leer más # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services and inviting engagement with its content. # Storyline - The ad opens by introducing a new article from Deel, signaling fresh and relevant content for the audience. The brand is telling the audience that they are a source of up-to-date information. - The ad highlights the core message: how to expand your company in LATAM without opening a branch. The brand is telling the audience that they can help them achieve international growth without the traditional challenges. - The ad includes a call to action to "Leer más" (Read more), inviting the audience to engage with the article and learn more. The brand is telling the audience to take the next step and explore the content.

# Ad summary This ad promotes Deel, a platform that helps businesses hire employees internationally. The ad highlights the risks of directly paying international workers and positions Deel as a solution to mitigate those risks. # Brand positioning Deel is presented as a solution for businesses looking to hire employees internationally. The brand positions itself as a reliable and secure platform that helps companies avoid the risks associated with directly paying international workers. The brand aims to occupy the space of a trusted partner in global hiring, offering a functional solution that simplifies international employment and ensures compliance. The brand promotes a sense of security and ease, contrasting with the potential risks and complexities of managing international payroll independently. # Product Deel is presented as a platform that helps businesses hire employees internationally. The ad highlights that directly paying international workers can put a company at risk. Deel EOR (Employer of Record) is positioned as the solution to this problem, offering a secure and compliant way to manage international payroll and employment. The ad addresses the potential purchase barrier of complexity and risk associated with international hiring by offering a simplified, secure solution. # Visual style The ad has a clean and professional visual style. It features bright, solid backgrounds and simple animations. The production quality is polished, with clear visuals and smooth transitions. The editing rhythm is moderate, with cuts timed to key points in the voiceover. The overall aesthetic is modern and approachable, designed to convey trust and competence. # Hooks Spoken: Female 1: ¿Contratas fuera del país? Text overlay: ¿Contratas fuera del país? Visual: 00:00–00:01: A woman stands in front of a light purple background with a world map graphic. The map shows various locations connected by lines, with profile pictures of people and their country flags. The woman is wearing a beige blazer, a white top, and dark pants. She is centered in the frame, looking directly at the camera. The camera is stationary, providing a clear and direct view of the presenter. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the risk and complexity associated with directly paying international workers. "Si pagas directamente al trabajador puedes poner en riesgo tu empresa." (If you pay the worker directly, you can put your company at risk.) # Value propositions - Deel EOR solves the problem of potential risks associated with directly paying international workers. # Benefits - Deel EOR solves it. # Features - Deel EOR (Employer of Record) # Call to action Descúbrelo. # Point of view - Brand 100% – The ad is delivered entirely from the brand's perspective, with a representative speaking directly to the camera and presenting the brand's message. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a woman asking, “¿Contratas fuera del país?” (Do you hire outside the country?). This question is intended to grab the attention of businesses that engage in international hiring. The perspective is from the brand, addressing potential customers directly. The tone is inquisitive and engaging. - 00:01–00:04 00:01–00:04: The woman continues, “Si pagas directamente al trabajador puedes poner en riesgo tu empresa.” (If you pay the worker directly, you can put your company at risk.) This statement highlights a potential problem or risk associated with directly paying international workers. The perspective is from the brand, warning potential customers about the dangers of their current practices. The tone is cautionary and informative. - 00:04–00:08 00:04–00:08: The ad transitions to a screen displaying the Deel logo and the text “Deel EOR lo soluciona. Descúbrelo.” (Deel EOR solves it. Discover it.) This presents Deel as the solution to the problem mentioned earlier. The perspective is from the brand, offering its services as a remedy. The tone is confident and solution-oriented.

# Ad summary This ad promotes a new article on people analytics for medium-sized businesses. It features a simple illustration of a laptop and a document icon to represent the article. # Brand positioning Deel is presented as a modern, tech-forward company offering solutions for businesses, particularly in the realm of people analytics. The brand aims to occupy a space of expertise and guidance, providing practical resources for medium-sized companies. The tone is professional and informative, aligning with a functional brand positioning that emphasizes simplicity and actionable insights. # Product The product being advertised is a new article titled "People analytics para empresas medianas: guía práctica" (People analytics for medium-sized businesses: practical guide). The article is designed to provide insights and guidance on people analytics, specifically tailored for medium-sized businesses. The ad addresses the need for practical, actionable information in this area, suggesting that the article will help businesses understand and implement people analytics effectively. The visual of a laptop and document icon implies that the article is accessible online and contains valuable information. # Visual style The ad has a clean, modern visual style with flat illustrations and a limited color palette. The production quality is high, with a focus on simplicity and clarity. The visual motifs include geometric shapes and stylized icons, creating a tech-forward and approachable aesthetic. The image treatment is minimal, with soft lighting and no obvious filters. The typography is clean and legible, contributing to the overall professional tone. # Hooks Headline: People analytics para empresas medianas: guía práctica # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that medium-sized businesses may struggle with understanding and implementing people analytics effectively. "People analytics para empresas medianas" suggests a need for tailored guidance. # Value propositions - People analytics para empresas medianas: guía práctica # Benefits - guía práctica # Features - Nuevo artículo # Call to action Leer más # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing their logo, promoting their content, and guiding the audience to engage with their resources. # Storyline - The ad begins by showcasing the Deel logo, immediately establishing the brand's presence and credibility. This is from the brand's perspective, aiming to create instant recognition and trust. - Next, the ad introduces the main subject: a new article on people analytics for medium-sized businesses. This is presented from the brand's perspective, highlighting their expertise and the value they offer to their target audience. - Finally, the ad includes a call to action, inviting the audience to "Leer más" (Read more). This is from the brand's perspective, guiding the audience to engage further with their content and learn more about their solutions.

# Ad summary This ad promotes Deel, a platform that helps businesses hire globally without the stress of payroll. The ad features a woman relaxing with headphones on, while a notification pops up indicating that payroll is complete. The ad is in Spanish. # Brand positioning Deel is presented as a modern and stress-free solution for global hiring and payroll. The brand aims to occupy the space of a reliable and user-friendly platform that simplifies international employment. The brand aligns with values of ease, efficiency, and global connectivity, promoting a lifestyle where businesses can expand internationally without administrative burdens. Deel pushes against the traditional norms of complex and stressful payroll processes, offering a functional and emotional benefit of empowerment and peace of mind. # Product Deel is a platform designed to simplify global hiring and payroll processes for businesses. It is for companies looking to expand their workforce internationally without the traditional administrative burdens. The platform offers a streamlined solution for managing international payroll, as highlighted by the notification "Payroll complete." The ad addresses the pain point of stressful payroll management by offering a service that makes it easy to "Contrata globalmente, sin el estrés de la nómina" (Hire globally, without the stress of payroll). The platform's USP is its ability to simplify and automate the complexities of international payroll, making it a worthwhile solution for businesses seeking global expansion. # Visual style The ad has a modern and clean visual style with a bright color palette. The production quality appears to be high, with professional lighting and composition. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: Contrata globalmente, sin el estrés de la nómina # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of stressful payroll management, as signaled by the phrase "sin el estrés de la nómina" (without the stress of payroll). # Value propositions - Hire globally, without the stress of payroll # Benefits - sin el estrés de la nómina # Features - Payroll complete # Call to action Conoce más # Social proof - +98 # Point of view - Customer: The woman relaxing with headphones on represents the customer's desire for a stress-free solution to payroll management. - Brand: The "Payroll complete" notification and tagline "Contrata globalmente, sin el estrés de la nómina" represent the brand's promise of simplifying international hiring and payroll. # Storyline - The ad opens with a woman relaxing with headphones on, visually conveying a sense of calm and ease. This is included to contrast with the typical stress associated with payroll, setting the stage for Deel as a stress-free solution. The audience experiences this from the perspective of a potential customer who desires a more relaxed approach to business operations. - A notification pops up indicating "Payroll complete," reinforcing the message that Deel simplifies and automates the payroll process. This is included to highlight the platform's efficiency and reliability. The audience experiences this from the perspective of the brand, showcasing its key functionality. - The ad concludes with the tagline "Contrata globalmente, sin el estrés de la nómina" (Hire globally, without the stress of payroll), summarizing the platform's core value proposition. This is included to emphasize the benefits of using Deel for international hiring. The audience experiences this from the perspective of the brand, reinforcing its promise of stress-free global expansion.

# Ad summary This ad promotes a checklist template for employee offboarding from Deel. The ad features a person working on a laptop and prompts the user to download the checklist. # Brand positioning Deel is presented as a provider of resources for human resources and employee management. The brand aims to occupy the space of a helpful and efficient tool for businesses, particularly in managing employee transitions. The brand's tone is professional and solution-oriented, aligning with a functional positioning that emphasizes simplicity and ease of use in HR processes. # Product The product being advertised is a checklist template designed to streamline the employee offboarding process. It is intended for HR professionals or business owners who need a structured approach to managing employee departures. The ad addresses the potential purchase barrier of not having a ready-made solution for offboarding, offering a downloadable template to simplify the process. The ad highlights the product as a practical tool to ensure a smooth and organized offboarding experience. # Visual style The ad has a clean and professional visual style. The production quality appears to be high, with a focus on clear imagery and simple design. The image treatment includes background blurring to focus attention on the laptop and the overlaid text. The typography is clean and legible, and the overall layout is designed for easy scannability in a social media feed. # Hooks Headline: Plantilla de checklist para offboarding de empleados # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a structured approach to managing employee departures, as signaled by the offer of a checklist template. # Value propositions - Downloadable checklist template for employee offboarding # Benefits - Offboarding de empleados # Features - Checklist template # Call to action Descargar ahora # Social proof - None used. # Point of view - Brand: The brand is presenting its product, a checklist template for employee offboarding, and prompting the user to download it. # Storyline - The ad opens with a person working on a laptop, setting the scene in a professional context. This is included to visually represent the target audience and their work environment, creating a relatable scenario for viewers. The audience experiences this from the perspective of a potential user who is engaged in their work. - The ad then presents the offer of a checklist template for employee offboarding, highlighting the brand's solution to a common HR task. This is included to directly address the viewer's potential need for such a resource, positioning the brand as a provider of practical tools. The audience experiences this from the brand's perspective, showcasing its product and its intended use. - The ad concludes with a call to action to download the template, prompting the viewer to take immediate action and engage with the brand's offering. This is included to drive conversions and encourage viewers to explore the brand's resources further. The audience experiences this from the brand's perspective, guiding them towards the next step in the customer journey.

# Ad summary This ad for Deel highlights the platform's ability to help businesses hire globally. The ad features a world map with profile photos of people from different countries, emphasizing the global reach of the platform. The text emphasizes the platform's ease of use and ability to reduce errors. # Brand positioning Deel is presented as a global hiring platform that simplifies the process of hiring employees from around the world. The brand is positioned as a solution to reduce errors and streamline international hiring. The brand aims to occupy the space of a reliable and efficient partner for businesses looking to expand their workforce globally. The brand promotes values of simplicity and accuracy, pushing against the complexity and potential for mistakes often associated with international hiring. The brand positioning is functional, focusing on performance and simplicity. # Product Deel is a platform designed to facilitate global hiring. It aims to simplify the process of hiring employees internationally, reducing errors and streamlining the overall experience. The platform is for businesses looking to expand their workforce beyond their home country. The ad highlights the platform's ability to help companies hire globally. The USP is the platform's ability to reduce errors in the hiring process. The ad addresses the purchase barrier of complexity and potential for mistakes in international hiring by offering a simplified solution. The ad encourages viewers to try Deel by showcasing its ability to make global hiring easier and more efficient. # Visual style The ad has a clean and modern visual style with a bright color palette. The use of simple shapes and icons creates a user-friendly and approachable feel. The overall design is minimalist and focuses on conveying the core message clearly and concisely. # Hooks Headline: Una sola plataforma, menos errores. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of potential errors and complexities in global hiring, as signaled by the phrase "menos errores" (fewer errors). # Value propositions - One platform, fewer errors - Use Deel to hire globally # Benefits - Fewer errors # Features - One platform - Hire globally # Call to action Agenda una demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services and encouraging viewers to schedule a demo. # Storyline - The ad opens with the Deel logo and tagline, "Una sola plataforma, menos errores" (One platform, fewer errors), immediately establishing the brand and its core value proposition. This is told from the brand's perspective, introducing itself as a solution to simplify global hiring and reduce mistakes. - The ad then states, "Usa Deel para contratar globalmente" (Use Deel to hire globally), reinforcing the platform's primary function and encouraging viewers to consider it for their global hiring needs. This is told from the brand's perspective, directly promoting its services and highlighting its key benefit. - The ad concludes with a call to action, "Agenda una demo" (Schedule a demo), prompting viewers to take the next step and learn more about the platform. This is told from the brand's perspective, guiding potential customers towards engagement and further exploration of the product.

# Ad summary This image ad for Deel promotes its platform for onboarding and paying contractors. The ad features a paper airplane flying around a globe with coins, symbolizing global payments and easy onboarding. # Brand positioning Deel is presented as a modern, tech-forward platform designed to simplify global hiring and payments. The brand positions itself as 'Your forever people platform,' suggesting a long-term, reliable solution for managing international teams. The use of clean, digital-style graphics and a simple color palette reinforces a sense of efficiency and ease of use, appealing to businesses looking for streamlined HR and payment solutions. Deel aims to occupy the space of a comprehensive, user-friendly tool that removes the complexities of international employment. # Product The ad promotes Deel's platform, which streamlines the onboarding and payment processes for international contractors. The platform is visually represented by a paper airplane carrying a profile interface, symbolizing the ease and speed of onboarding new team members. The inclusion of coins orbiting a globe highlights the platform's capability to handle global payments efficiently. The ad addresses the pain points of managing international contractors by offering a simplified solution for onboarding and payments, making it easier for businesses to hire and pay talent worldwide. # Visual style The ad features a clean, modern design with a flat illustration style. The color palette is limited to shades of purple, yellow, and orange, creating a cohesive and visually appealing aesthetic. The use of simple shapes and lines gives the ad a minimalist feel, while the stylized lightning bolts add a touch of dynamism. The overall production quality is high, with a polished and professional look. # Hooks Headline: Agiliza el onboarding y simplifica los pagos de tus contratistas # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the complexity and difficulty of onboarding and paying international contractors, as highlighted by the need to 'Agiliza el onboarding y simplifica los pagos de tus contratistas.' # Value propositions - The platform streamlines onboarding and simplifies payments for contractors. # Benefits - Agiliza el onboarding - Simplifica los pagos # Features - Onboarding - Pagos de tus contratistas # Call to action Conoce más # Social proof - None used. # Point of view - Brand: The brand is presenting its platform as a solution for simplifying onboarding and payments for international contractors, emphasizing its ease of use and global reach. - Customer: The customer is being shown how the platform can streamline their processes and make managing international teams more efficient. # Storyline - The ad opens with the brand name and tagline, 'deel. Your forever people platform,' immediately establishing the brand and its core offering from the brand's perspective. - The headline, 'Agiliza el onboarding y simplifica los pagos de tus contratistas,' highlights the key benefits of the platform, focusing on streamlining onboarding and simplifying payments for contractors from the brand's perspective. - The visual elements, including the paper airplane carrying a profile interface and coins orbiting a globe, reinforce the message of easy onboarding and global payments from a conceptual, illustrative perspective. - The 'Conoce más' (Learn more) call to action encourages viewers to engage with the platform and discover more about its features from the brand's perspective.

# Ad summary This ad for Deel uses a lightning bolt visual to emphasize the speed at which you can hire talent globally using their platform. # Brand positioning Deel is presented as a modern and efficient solution for global hiring. The brand emphasizes speed and ease, positioning itself as a tool that simplifies the complex process of hiring talent worldwide. The use of a lightning bolt and the phrase "Lightning fast" reinforces the brand's focus on rapid results. Deel aims to occupy the space of a tech-forward, streamlined HR solution, appealing to businesses that value agility and global reach. The brand's tone is direct and confident, pushing against the traditional, slower pace of international hiring processes. # Product Deel is a platform designed to facilitate the global hiring of talent. It enables businesses to quickly and efficiently hire talent from around the world. The ad emphasizes the speed of the platform, highlighting that it is "Lightning fast." The product is for companies looking to expand their workforce internationally and streamline the hiring process. The ad addresses the potential barrier of slow international hiring processes by showcasing Deel's speed and efficiency. # Visual style The ad has a clean and minimalist visual style. It features a bright yellow lightning bolt against a light beige background. The typography is simple and modern, with a focus on legibility. The overall design is uncluttered and direct, emphasizing the key message of speed and efficiency. The production quality appears to be highly polished, with a focus on clear and concise communication. # Hooks Headline: How fast can you hire talent globally with Deel? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the traditional process of hiring talent globally can be slow and inefficient. The question "How fast can you hire talent globally with Deel?" suggests that the viewer may be experiencing frustration with the current speed of their hiring process. # Value propositions - Lightning fast: This connects to the benefit of saving time and resources in the hiring process. # Benefits - Lightning fast. # Call to action Let's talk # Point of view - Brand: The entire ad is from the brand's perspective, highlighting its services and benefits. # Storyline - The ad starts by introducing the brand, Deel, to establish its presence and identity. This is from the brand's perspective to familiarize the audience with the name and logo. - The ad poses a question about how fast one can hire talent globally with Deel, which is intended to pique the viewer's interest and highlight the core value proposition of the platform. This is from the brand's perspective, prompting the audience to consider the speed and efficiency of Deel's services. - The ad provides a direct answer, stating that it is "Lightning fast," which reinforces the platform's key benefit and creates a sense of urgency and efficiency. This is from the brand's perspective, emphasizing the speed and effectiveness of their solution. - The ad ends with a call to action, "Let's talk," inviting the viewer to engage further and learn more about the platform. This is from the brand's perspective, encouraging potential customers to initiate a conversation and explore the services offered.

# Ad summary This ad promotes Deel, a platform for international hiring, HR, and payroll. It features a simple design with the brand logo, a brief description of the services offered, and a call to action to book a demo. # Brand positioning Deel is presented as a comprehensive solution for businesses looking to expand their hiring internationally. The brand positions itself as a one-stop platform that simplifies the complexities of international hiring, HR, and payroll. By offering these services in one place, Deel aims to occupy the space of a convenient and efficient partner for global workforce management. The brand's tone is professional and straightforward, focusing on functional benefits and ease of use. Deel pushes against the traditional, fragmented approach to international HR, offering a streamlined, all-in-one solution. # Product Deel is a platform designed to streamline international hiring, HR, and payroll processes. It serves as a single solution for businesses managing global teams, offering tools and services to handle various aspects of international employment. The platform's key features include facilitating international hiring, managing human resources, and processing payroll. The ad highlights the convenience of having all these functions integrated into one platform, addressing the potential pain points of managing international employees through multiple systems or providers. The ad encourages viewers to book a demo to learn more about how Deel can simplify their international HR operations. # Visual style The ad has a clean and modern visual style with a minimalist design. It uses a simple color palette of yellow and purple, creating a visually appealing contrast. The layout is straightforward, with clear typography and a focus on conveying information concisely. The overall aesthetic is professional and corporate, aligning with the brand's focus on business solutions. # Hooks Headline: One platform. International hiring, HR, and payroll. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the complexity and fragmentation of managing international hiring, HR, and payroll. The phrase 'One platform' directly counters the frustration of using multiple systems or providers. # Value propositions - All-in-one platform for international hiring, HR, and payroll - Simplifies complex international HR processes # Benefits - Streamlined international hiring - Simplified HR management - Efficient payroll processing # Features - One platform - International hiring - HR - Payroll # Call to action Book a demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services and encouraging viewers to engage with the platform. # Storyline - The ad opens with the brand name, 'deel.,' immediately establishing the source of the message. This is from the brand's perspective, introducing itself to the audience. - The ad then states, 'One platform. International hiring, HR, and payroll,' which is the brand explaining its core offering. This highlights the key services provided by Deel and positions it as a comprehensive solution. - Finally, the ad includes a call to action, 'Book a demo,' prompting the viewer to take the next step. This is from the brand's perspective, encouraging engagement and offering a direct way to learn more about the platform.

# Ad summary This ad promotes Deel as a solution for tracking business visas. The ad features a graphic of visa applications and a headline that emphasizes the ability to track every business visa in one place. The call to action encourages users to start today. # Brand positioning Deel is presented as a modern and efficient solution for businesses needing to manage international hiring and compliance. The brand is positioned as a tech-forward platform that simplifies complex global employment processes, offering tools for payroll, HR, and legal compliance. The brand aims to occupy the space of a comprehensive, user-friendly solution for companies navigating the challenges of international employment, emphasizing ease of use and centralized management. # Product The product being advertised is Deel's business visa tracking service, designed to help businesses manage and monitor their employees' visa applications in one centralized location. The service is for companies that need to track multiple business visas for their employees, ensuring compliance and efficient processing. The ad highlights the ability to track every business visa in one place, addressing the pain point of managing multiple visa applications across different countries. The product aims to streamline the visa tracking process, making it easier for businesses to stay organized and compliant. # Visual style The ad features a clean and modern visual style with a focus on data visualization and user interface elements. The production quality is highly polished, with a flat design aesthetic and a limited color palette of purple, blue, yellow, and beige. The image treatment includes subtle textures and drop shadows to add depth. The typography is clean and legible, contributing to the overall professional and tech-forward feel. The visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Track every business visa in one place # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing multiple business visa applications across different countries, which can be complex and disorganized. # Value propositions - Track every business visa in one place: Offers convenience and efficiency by consolidating visa management into a single platform. # Benefits - Centralized visa tracking # Features - Track every business visa in one place # Call to action Start today # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Deel's visa tracking service. This is evident through the visual representation of the platform's interface, the direct communication of the value proposition in the headline, and the call to action to start using the service. # Storyline - The ad opens with a visual representation of visa applications and tracking data, including flags of the UAE and Spain, along with a pie chart showing visa statuses. This is included to immediately convey the ad's focus on visa management and tracking, providing a visual overview of the service's capabilities. The audience experiences this from the brand's perspective, showcasing the platform's interface and data visualization. - The headline states, "Track every business visa in one place," emphasizing the core benefit of the service. This is included to highlight the convenience and efficiency of using Deel for visa management, promising a centralized solution for a complex task. The audience experiences this from the brand's perspective, directly communicating the value proposition. - The ad concludes with a call to action, "Start today," and the Deel logo. This is included to prompt immediate engagement and drive conversions, encouraging viewers to explore the service. The audience experiences this from the brand's perspective, providing a clear next step for interested users.

# Ad summary This ad promotes Deel, an all-in-one platform that simplifies managing a global team. The ad highlights the ability to hire, pay, and stay compliant in over 120 countries from a single platform, eliminating middlemen, legal headaches, and multiple tools. It emphasizes the ease of paying employees in any country, in the local currency, and compliant with local laws, trusted by over 35,000 companies worldwide. The ad concludes with a call to action to book a demo to see why Deel is the future of work. # Brand positioning Deel is presented as an all-in-one platform that simplifies the complexities of managing global teams. The brand aims to occupy the space of a comprehensive solution for global payroll, hiring, and compliance, positioning itself as a modern, efficient alternative to traditional methods. Deel aligns with values of simplicity, speed, and compliance, promoting a hassle-free approach to global workforce management. The brand pushes against the norms of using multiple tools and dealing with middlemen, offering a streamlined, integrated solution. The brand positioning is both functional (simplifying processes) and emotional (reducing headaches). # Product Deel is an all-in-one platform designed to simplify the management of global teams. It allows users to hire, pay, and stay compliant in over 120 countries from a single platform. The platform eliminates the need for middlemen, reduces legal headaches, and consolidates multiple tools into one. Deel makes it easy to pay employees in any country, in the local currency, and compliant with local laws. It is fast, simple, and trusted by over 35,000 companies worldwide. The platform addresses the pain points of managing global payroll and hiring, offering a streamlined and efficient solution. # Visual style The ad has a polished and professional aesthetic, with clean graphics and clear visuals. The editing style is a mix of quick cuts and static shots, maintaining a consistent pace throughout the ad. The production quality is high, with a focus on showcasing the platform's user interface and features. The visual motifs include screen recordings of the Deel platform, checkmarks to highlight key features, and text overlays to reinforce the messaging. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Male 1: Did you know you can manage global payroll, global hiring and employee relocation all in one platform? Text overlay: Did you know / you can manage / global payroll, global hiring / and employee relocation / all in one platform? Visual: 00:00–00:03 The shot features a man wearing glasses and headphones, speaking directly to the camera. He is wearing a blazer and a patterned shirt. Behind him is a blurred painting of a cityscape. The camera is stationary, and the framing is a medium close-up. The lighting is soft and even. Below the man is a light blue section with white text overlays. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies that managing global payroll and hiring is a complex and frustrating process, involving middlemen, legal headaches, and multiple tools. The ad states, "That means no more middlemen, no more legal headaches, and no more multiple tools," directly signaling these frustrations. # Value propositions - All-in-one platform: Simplifies global team management by consolidating multiple tools into one. - Hire, pay, and stay compliant in over 120 countries: Provides a comprehensive solution for global workforce management. - Easy to pay employees in any country: Streamlines the payment process for global employees. - Local currency payments: Ensures employees are paid in their local currency, avoiding currency conversion issues. - Compliant with local laws: Reduces legal risks and ensures compliance with local regulations. # Benefits - Simplifies managing a global team - Eliminates middlemen - Reduces legal headaches - Consolidates multiple tools into one - Easy to pay employees in any country - Compliant with local laws # Features - All-in-one platform - Hire, pay, and stay compliant in over 120 countries - Pay employees in any country - Local currency payments - Compliant with local laws # Call to action Book a demo today # Point of view - Customer 0% – No customer testimonials or UGC are shown. - Brand 100% – The entire ad is delivered by a brand representative. - Expert 0% – No external experts are featured. - External source 0% – No external sources are used. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man asking if the viewer knows they can manage global payroll, global hiring, and employee relocation all in one platform. The message is intended to pique the viewer's interest by presenting a solution to complex global management tasks. The speaker is a brand representative, and the perspective is from the brand, aiming to inform the audience of the platform's capabilities. The tone is inquisitive and informative, setting the stage for the product introduction. - 00:03–00:07 00:03–00:07 The speaker introduces Deel as the all-in-one platform that simplifies managing a global team. The message is intended to position Deel as the solution to the problem introduced in the previous beat. The speaker is a brand representative, and the perspective is from the brand, highlighting the platform's key benefit. The tone is confident and reassuring, emphasizing the platform's simplicity and effectiveness. - 00:07–00:13 00:07–00:13 The speaker explains that with Deel, you can hire, pay, and stay compliant in over 120 countries, all from a single platform. The message is intended to showcase the platform's comprehensive capabilities and global reach. The speaker is a brand representative, and the perspective is from the brand, providing specific details about the platform's features. The tone is informative and persuasive, highlighting the platform's key advantages. - 00:13–00:17 00:13–00:17 The speaker states that Deel means no more middlemen, no more legal headaches, and no more multiple tools. The message is intended to emphasize the platform's benefits by highlighting what it eliminates. The speaker is a brand representative, and the perspective is from the brand, reinforcing the platform's value proposition. The tone is relieved and reassuring, addressing common pain points in global management. - 00:17–00:22 00:17–00:22 The speaker explains that Deel makes it easy to pay employees in any country the right way, in the local currency, and compliant with local laws. The message is intended to showcase the platform's ease of use and compliance features. The speaker is a brand representative, and the perspective is from the brand, providing specific details about the platform's functionality. The tone is informative and reassuring, emphasizing the platform's reliability and accuracy. - 00:22–00:27 00:22–00:27 The speaker states that Deel is fast, simple, and trusted by over 35,000 companies worldwide. The message is intended to build trust and credibility by highlighting the platform's speed, simplicity, and widespread adoption. The speaker is a brand representative, and the perspective is from the brand, reinforcing the platform's value proposition. The tone is confident and reassuring, emphasizing the platform's reliability and popularity. - 00:27–00:32 00:27–00:32 The speaker asks if the viewer is ready to take the hassle out of global payroll and global hiring, and encourages them to book a demo today to see why Deel is the future of work. The message is intended to prompt the viewer to take action and learn more about the platform. The speaker is a brand representative, and the perspective is from the brand, providing a clear call to action. The tone is encouraging and persuasive, emphasizing the platform's potential to transform global management.