How Brodo Broth Co. Advertises on Meta

# Ad summary This ad showcases Brodo bone broth as the top-rated choice, highlighting its convenience and health benefits, along with various flavors. It encourages trying Brodo as a nutritious and easy-to-prepare option. # Brand positioning Brodo positions itself as a premium bone broth brand, emphasizing high-quality ingredients and nutritional benefits. The brand aims to occupy the space of a healthy and convenient food choice, aligning with a lifestyle focused on wellness and nutrition. Brodo stands out by offering single-serve pouches in various flavors, making it easy to incorporate into daily routines. The brand positioning is both functional (providing essential nutrients) and emotional (offering a comforting and health-conscious choice). # Product Brodo offers single-serve bone broth pouches designed for easy and convenient consumption. The product is made from high-quality ingredients and is marketed as a nutritious and convenient option for health-conscious individuals. Featured flavors include Chicken Ginger & Turmeric, Tom Yum Curry & Lime, and Chicken Rosemary & Lemon. The pouches eliminate the need for cooking or preparation, making it easy to enjoy bone broth anytime, anywhere. The ad emphasizes that Brodo is ranked #1 for best tasting bone broth, addressing the potential purchase barrier of taste. The product is worth trying for its convenience, nutritional benefits, and variety of flavors. # Visual style The ad has a clean and informative visual style. It combines product shots with text overlays to convey key messages. The editing is smooth with zooms and clear transitions. The production quality appears polished, aiming to present the brand as trustworthy and credible. # Hooks Spoken: 00:08–00:10 Try Brodo. Text overlay: 00:08–00:10 Try Brodo Visual: 00:08–00:10: The black square frame is back in view. The camera focuses on the boxes of Brodo bone broth single-serve pouches, each in different flavors: Ginger & Turmeric, Tom Yum Curry & Lime, and Rosemary & Lemon. # Funnel stage Consideration # Pain points The ad implies that traditional bone broth preparation can be time-consuming and inconvenient. # Value propositions - Convenient single-serve pouches make it easy to enjoy bone broth anytime, anywhere - Different flavors provide variety and cater to different taste preferences - High ranking from Women's Health indicates high quality and great taste # Benefits - Convenient and easy to prepare - Nutritious bone broth - Ranked #1 for best tasting bone broth # Features - Single-serve pouches - Different flavors: Chicken Ginger & Turmeric, Tom Yum Curry & Lime, and Chicken Rosemary & Lemon # Call to action Try Brodo # Social proof - "Brodo is ranked #1 for Best Tasting Bone Broth" – Women's Health # Point of view - Brand 100% – The entire ad is narrated and presented from the brand's perspective, showcasing product benefits and usage. # Storyline - 00:00–00:03 The ad starts with a visual of Brodo bone broth pouches and text highlighting that Brodo is ranked #1 for best tasting bone broth, immediately establishing the brand's credibility and taste. - 00:03–00:05 The camera zooms in on the broth being prepared. - 00:05–00:06 A hand is seen holding a pouch of Brodo broth and then pouring it into a mug, illustrating the simplicity and ease of preparation. - 00:06–00:08 The prepared Brodo broth is shown in the mug, emphasizing the final product and its visual appeal. - 00:08–00:10 The narrator suggests trying Brodo bone broth.

# Ad summary This ad promotes Brodo bone broth, positioning it as a simple upgrade to one's daily routine for performance, longevity, and consistency. The ad features Alan Filauro, an NYC fitness trainer, explaining that most people need real food that their body can absorb and use. Alan shares different ways he uses Brodo bone broth in his daily life. # Brand positioning Brodo is presented as a simple and accessible solution to optimal nutrition for busy individuals, parents, and athletes. The brand is positioned as a provider of real food that the body can easily absorb and use, challenging the norm of complicated nutrition plans and reliance on supplements, protein powders, and green drinks. Brodo focuses on delivering nutritional benefits through convenient, high-quality bone broth, aligning with a lifestyle of performance and longevity. The brand's positioning is both functional, emphasizing the nutritional benefits and ease of use, and emotional, promising support for immunity, joints, skin, gut health, and sleep. # Product Brodo bone broth is a ready-to-drink bone broth packaged in single-serving pouches, designed as real food that the body can absorb and use easily. It's targeted towards busy individuals, parents, and athletes seeking a convenient and nutritious option. The product is made from organic ingredients, simmered for hours to extract maximum nutrients. It contains 10 grams of protein and 50 calories per cup with no sugar. Key USPs include collagen richness, gut support, and digestibility. Brodo addresses the need for quick and easy nutritional support for various occasions, such as post-workout recovery, a mid-afternoon boost, and travel days. The ad highlights the product's origin from a James Beard Award-winning chef's recipe, emphasizing the quality and taste that make it enjoyable to sip straight from a mug. # Visual style The ad has a polished commercial aesthetic with a UGC feel. It combines professional shots of the product with more casual, natural-looking scenes of Alan in his daily life. The editing style includes quick cuts to maintain a fast pace. The production quality balances professional shots with casual scenes. There are no recurring stylistic patterns. # Hooks Spoken: 00:00–00:03: I work with busy professionals, parents and athletes every day, and here's what I've learned: Text overlay: 00:00–00:03: ALAN / 00:00–00:03: FILAURO / 00:01–00:03: NYC Fitness Trainer Visual: 00:00–00:01: A medium shot shows Alan Filauro in a workout class, facing away from the camera and wearing a dark t-shirt and light green shorts. His arms are raised as he leads the class in exercise. People in workout clothes are seen on exercise mats in the background. The setting is a large indoor studio with bright sunlight shining through large windows. / 00:01–00:03: A low-angle shot shows Alan throwing a football on a green sports field with a few other people in the background. He is wearing a gray t-shirt, green shorts, and sunglasses. The weather is sunny and clear, and there is a tall building visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that complicated nutrition plans are too difficult and unsustainable for busy people. Quote: "The more complicated your nutrition gets, the less consistent you are." # Value propositions - A true super snack for supporting your immunity, joints, skin, gut health and even your sleep - If you care about your performance, longevity and staying consistent, this is one of the simplest upgrades you can make to your daily routine to support your body - First bone broth I've tried that's delicious enough to sip straight from a mug - Each cup has 10 grams of protein, at around 50 calories with no sugar - Made the traditional way, slowly simmered for hours with organic ingredients - You just put it in the microwave and it's ready in a minute # Benefits - A true super snack for supporting your immunity - Supports joints - Supports skin - Supports gut health - Supports sleep - Quick - Won't wreck my digestion - Simple upgrades you can make to your daily routine to support your body # Features - Collagen rich - Gut supporting - Easy to digest - 10 grams of protein - Around 50 calories - No sugar - Made the traditional way, slowly simmered for hours with organic ingredients - Delicious enough to sip straight from a mug # Call to action If you care about your performance, longevity and staying consistent, this is one of the simplest upgrades you can make to your daily routine to support your body. # Social proof - "And that's why I keep Brodo bone broth stocked in the pantry, and I recommend it to all my clients" – Alan Filauro (NYC Fitness Trainer) - "First bone broth I've tried that's delicious enough to sip straight from a mug" – Alan Filauro (NYC Fitness Trainer) # Point of view - Expert 100% – The ad is delivered from the perspective of a fitness expert named Alan Filauro, who shares his knowledge and experience to persuade the audience about the product's benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with Alan Filauro introducing himself as someone who works with busy professionals, parents, and athletes every day. This sets the stage by establishing his credibility and expertise in understanding the needs of the target audience. - 00:03–00:12 00:03–00:12: Alan explains that the more complicated nutrition gets, the less consistent people are, countering the idea that people need more supplements and protein powders. This message highlights his perspective as an expert in nutrition. He then transitions into introducing the Brodo brand. - 00:12–00:25 00:12–00:25: Alan introduces Brodo bone broth and explains why he keeps it stocked in his pantry and recommends it to his clients. The message here is focused on the product and why it is of value to him. He notes that it is the first bone broth that tastes good enough to sip straight from a mug. - 00:25–00:30 00:25–00:30: Alan explains that the recipe comes from a James Beard Award-winning chef, and you can actually taste the quality. This is meant to add credibility by association to the brand. - 00:30–00:37 00:30–00:37: The narrator shifts focus and explains that the product is made the traditional way, slowly simmered with organic ingredients. It lists various things about the nutritional value of the bone broth. - 00:37–00:41 00:37–00:41: The narrator explains it is a true super snack that is there to support your immunity, joints, skin, gut health, and even your sleep. This list of benefits continues to establish Brodo's value. - 00:41–00:51 00:41–00:51: Alan gives examples of different times he uses Brodo during his day, adding that he even uses it when traveling. He ends by explaining you can just put it in the microwave and it’s ready in a minute. - 00:51–00:57 00:51–00:57: Alan reiterates that if you care about your performance, longevity, and staying consistent, this is one of the simplest upgrades you can make to your daily routine to support your body. This is a call to action meant to influence the viewer to try the product.

# Ad summary This ad promotes Brodo bone broth as a healthier nighttime drink alternative. It uses animated visuals and text overlays to highlight the benefits of the product, suggesting it can replace sugary treats, calm the nervous system, improve sleep, and prevent hangovers. # Brand positioning Brodo is positioned as a health-conscious alternative to traditional late-night treats and alcoholic beverages. The brand promotes values of wellness, relaxation, and improved sleep quality. It pushes against the norm of sugary or alcoholic nighttime routines, advocating for a functional approach to evening relaxation and recovery. The brand aims to occupy the space of a sophisticated and healthy choice for winding down, offering both functional benefits like better sleep and physical recovery, with emotional reassurance by preventing regret or hangovers. The product line seems centered around health and wellness. # Product The featured product is Brodo Hearth Bone Broth, presented as a health-focused beverage designed to be consumed at night. It is marketed as a functional alternative to late-night sweet treats or alcoholic drinks. The ad highlights that Brodo can replace sugary snacks, calm the nervous system, promote deeper sleep through glycine, and prevent hangovers or feelings of regret. The product's USPs are its health benefits and suitability for nighttime consumption, addressing the need for a guilt-free, relaxing, and restorative evening ritual. The packaging is red with graphics of veggies on it. # Visual style The ad features a digital illustration style with simple, animated graphics against a dark purple background. The editing style is static with smooth transitions as text and images appear on the screen. The production quality is very clean, giving off a polished commercial feel. The pacing is slow, with a new visual appearing every few seconds. The text and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 [Relaxed] Why I end my night with Brodo. Text overlay: 00:00–00:06 Why I end my night with Brodo Visual: 00:00–00:02 The video opens with a digital illustration of a wine glass filled with a red liquid against a dark purple background. A crescent moon hangs off the side of the wine glass. White text reads, 'Why I end my night with Brodo' above the image. # Funnel stage Consideration # Pain points The ad addresses the pain point of unhealthy nighttime cravings and habits that lead to poor sleep, hangovers, and feelings of regret. This is signaled by the visual of a wine glass and the line, 'Prevents the hangover or regret'. # Value propositions - Replaces late night sweet treat - Calms nervous system - Glycine for deeper sleep - Prevents the hangover or regret # Benefits - Replaces my late night sweet treat - Calms my nervous system - Glycine for deeper sleep - Prevents the hangover or regret # Features - Glycine # Call to action SHOP BRODO # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's official messaging on its product benefits. # Storyline - 00:00–00:02 The ad opens with the text 'Why I end my night with Brodo' over an animation of a wine glass with a moon in it. - 00:02–00:05 00:02–00:05 The ad transitions to showcase the Brodo product and a cup of steaming broth. Text bubbles then appear to show the product's value. - 00:05–00:06 00:05–00:06 The ad ends with the text 'Shop Brodo'

# Ad summary An ad for brodo Chicken Bone Broth - Tom Yum Coconut, Curry & Lime. The ad is presenting brodo as a way to hydrate and get real food electrolytes before you caffeinate. # Brand positioning brodo is positioned as a premium brand for consumers looking for natural hydration and electrolyte replenishment. The brand emphasizes the use of real food ingredients, appealing to health-conscious individuals seeking alternatives to conventional sports drinks. brodo occupies a space that merges hydration with gourmet flavors, providing bone broth in unique, internationally inspired flavor combinations, like Tom Yum, that target an audience open to innovative and flavorful wellness products. # Product brodo Chicken Bone Broth, specifically the Tom Yum Coconut, Curry & Lime flavor, is a hydrating beverage made from real food ingredients. It is packaged in a green, white, and purple pouch containing 1 cup of broth. The product is designed to provide electrolytes, with the ad suggesting it as a pre-caffeine hydration option. This drink is meant to address the need for more natural electrolyte sources, appealing to people looking for convenient, flavorful, and healthy drinks. The unique selling point is that it combines hydration with a unique flavor profile, setting it apart from traditional bone broths or sports drinks. # Visual style The ad features a brightly lit and appetizing product display. It is staged on a decorative plate with fresh ingredients, suggesting high-quality and natural components. The overall aesthetic is vibrant and clean, with a high-angle shot that mimics a lifestyle flatlay. A notification overlay is added to suggest a platform native style. # Hooks Headline: Reminder # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dehydration, particularly before consuming caffeine. It implies that many people reach for coffee or caffeinated beverages without properly hydrating first, leading to potential negative effects. # Value propositions - Sip brodo for real food electrolytes - best broth on the planet # Benefits - Hydrate before you caffeinate # Features - real food electrolytes # Call to action Shop the best broth on the planet # Social proof - None used. # Point of view - Brand: Throughout the image, the brand provides product information, usage suggestions, and a call to action, all designed to promote and sell brodo as a high-quality hydration solution. # Storyline - The ad begins with a notification-style reminder to 'Hydrate before you caffeinate.' This serves to immediately grab the viewer's attention with a relevant and health-conscious tip, framing the product as a proactive wellness solution. The perspective is from the brand, aiming to insert itself into the viewer's daily routine. - The notification specifies 'Sip brodo for real food electrolytes,' directly linking the product to the hydration reminder and highlighting its natural electrolyte content. This reinforces the brand's value proposition and provides a clear reason to choose brodo. This continues from the brand's perspective. - The ad concludes with the call to action, 'Shop the best broth on the planet,' encouraging immediate purchase and reinforcing the brand's confidence in its product quality and superiority. This is the final push from the brand to convert interest into sales.

# Ad summary This ad for Brodo promotes bone broth as a healthy drink for better sleep, hydration, immunity, skin, and energy. It features a fast-paced montage of visually appealing shots showcasing the product, ingredients, and people enjoying Brodo bone broth in different ways. # Brand positioning Brodo is presented as a brand focused on health and wellness. The company positions itself as a premium provider of bone broth, emphasizing its benefits for sleep, hydration, immunity, skin, and energy. The brand is presented as both functional and lifestyle-oriented, promoting not just the physical health benefits of bone broth, but also its ease of use and integration into daily routines. The frequent showcase of various ways to consume Brodo—sipped from mugs, poured into glasses with garnishes, carried in to-go cups—pushes against the norm of bone broth as a basic cooking ingredient, instead positioning it as a standalone wellness drink. The ad presents Brodo as a modern, accessible product, suitable for those seeking convenient health solutions. # Product Brodo offers a range of bone broth products, primarily packaged in single-serving pouches for convenience. Available in different varieties such as chicken, ginger & turmeric, and beef. Each broth is formulated to promote better gut health, sleep, hydration, immunity, skin, and energy. The ad highlights how easy and versatile it is to consume Brodo, whether sipped straight from a mug, mixed into a refreshing drink, or enjoyed on the go. The packaging is visually appealing, featuring bright colors and clear labeling, making the product stand out. The ad encourages the viewer to try Brodo as a simple yet effective way to enhance their overall well-being. # Visual style The ad features a bright, clean, and modern aesthetic with a focus on showcasing the product and its health benefits. The editing style is quick and dynamic, utilizing fast cuts and split screens to keep the viewer engaged. The production quality is polished, with well-lit shots and appealing compositions, lending a premium feel. The pacing is rapid, with numerous cuts per minute, synchronized to the upbeat background music. The overall visual style is designed to appeal to health-conscious consumers. # Hooks Text overlay: 00:00–00:02: BETTER / 00:00–00:02: GUT HEALTH Visual: 00:00–00:01: A four-way split screen. Top left: A flat lay on a yellow surface featuring an orange Brodo chicken bone broth package, a bowl of broth, carrots, asparagus, an onion cut in half, and other ingredients. Top right: Clear liquid being poured into a glass with a sprig of rosemary and a lemon half next to it, against a bright background. Bottom left: A woman in a kitchen holding a Brodo-branded mug and smiling. Bottom right: Stacks of clear cups filled with bone broth. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient single-serving pouches: Easy to carry and use. - Multiple flavors: Variety caters to different tastes. - Multiple health benefits: Comprehensive health improvements. # Benefits - Better gut health - Better sleep - Better hydration - Better immunity - Better skin - Better energy # Features - Bone broth in single-serving pouches - Varieties: chicken, ginger & turmeric, and beef # Call to action SHOP brodo # Social proof - Mentioned in: The New York Times, epicurious, NEW YORK, goop # Point of view - Customer 25% – The ad shows people casually enjoying Brodo broth in various everyday settings, suggesting a user-friendly experience. - Brand 75% – The brand uses direct product displays, benefit statements, and endorsement screens to promote the product. # Storyline - 00:00–00:01 The ad opens with a four-way split-screen, each quadrant showing different aspects of bone broth preparation and consumption: ingredients, a garnished drink, a woman drinking from a Brodo mug, and a display of packaged broth cups. - 00:00–00:02 The text overlay emphasizes a key benefit: "BETTER GUT HEALTH," suggesting this is a primary reason to choose Brodo. - 00:02–00:03 The split-screen shifts, now featuring broth being poured, a woman enjoying her drink, and packaged broth, highlighting the product's versatility. - 00:02–00:04 The text emphasizes another benefit: "BETTER SLEEP", positioning the product as a natural sleep aid. - 00:04–00:05 The split-screen changes again, focusing on product display, a broth-infused drink, and someone drinking the broth, showing its accessibility. - 00:04–00:06 Now the text highlights "BETTER HYDRATION", suggesting the product as an alternative to water or other hydrating beverages. - 00:06–00:07 The split-screen transitions to shots showcasing ingredients, a woman holding a cup, and more broth-related scenes, reinforcing its everyday usability. - 00:06–00:08 This beat conveys "BETTER IMMUNITY", suggesting Brodo's ability to support the immune system. - 00:07–00:09 The split-screen showcases the broth being poured, various ways of consuming it, and a woman showing a card and her painted nails, focusing on self-care. - 00:08–00:10 The ad mentions "BETTER SKIN," appealing to viewers interested in beauty and skincare. - 00:09–00:11 The split-screen shows a variety of scenes related to the broth, including taking it from the pantry and pouring it, focusing on ease of access and preparation. - 00:10–00:12 Finally, the screen reveals "BETTER ENERGY," indicating the product can help with daily vitality. - 00:12–00:17 The ad concludes with branded screens that include customer testimonials, press accolades, and a direct offer, reinforcing the product's value and credibility.

# Ad summary A woman shares how she justifies the cost of Brodo bone broth by thinking of it as a daily ritual that replaces snacks or a second cup of coffee. She highlights that it has no concentrates or preservatives, uses only high-quality real food, and tastes the best since it was perfected by a James Beard Award-winning chef. She also mentions that subscribers pay $4.40 per cup on their first box and $4.68 per cup on subsequent boxes, which is less than a Starbucks latte. # Brand positioning Brodo is presented as a premium bone broth brand that prioritizes high-quality, real food ingredients without concentrates or preservatives. The brand positions itself as a superior alternative to other broths on the market, emphasizing its taste and the expertise of a James Beard Award-winning chef. Brodo aims to occupy a space in the consumer's mind as a nourishing and enjoyable daily ritual, replacing less healthy options like snacks or a second cup of coffee. The brand aligns with a lifestyle that values health, wellness, and culinary excellence, pushing against the norms of mass-produced, processed food products. The brand positioning is both functional (high-quality ingredients, no additives) and emotional (provides a sense of nourishment and enjoyment). # Product Brodo is a bone broth made with high-quality, real food ingredients and without concentrates or preservatives. It is designed to be a nourishing and enjoyable daily ritual, replacing snacks or a second cup of coffee. The product is for people who value health, wellness, and culinary excellence. The ad highlights that Brodo tastes the best since it was perfected by a James Beard Award-winning chef. A key USP is that it provides real nourishment instead of something you have to force down. The ad addresses the purchase barrier of price by comparing it to the cost of a Starbucks latte and framing it as a worthwhile investment in a daily ritual. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. The editing style is a mix of static shots and quick cuts, with smooth transitions. The production quality is polished, but not overly so, which supports the intended tone of a relatable customer sharing her experience. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:01 I hear you on the price. Text overlay: 00:00–00:01 I want to drink this every day but the price is holding me back a bit (Comment) Visual: 00:00–00:01 A fair-skinned woman with long blonde hair, wearing a beige zip-up sweater, is centered in the frame, holding a clear glass mug filled with a light brown liquid. She is indoors, with a cream-colored curtain and a dark brown leather chair visible in the background. A comment bubble is visible in the upper left corner of the frame. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high price of Brodo bone broth, as expressed in a comment: "I want to drink this every day but the price is holding me back a bit." # Value propositions - A daily ritual that helps replace snacks or even that second cup of coffee - Subscribers pay $4.40 per cup on their first box and then $4.68 per cup on their subsequent boxes - Less than a Starbucks latte # Benefits - You can taste the difference instantly - Feels like real nourishment instead of something you have to force down - Keeps me full and grounded - Has become my favorite part of the day # Features - No concentrates or preservatives - Uses only high quality real food - Perfected by a James Beard Award winning chef # Call to action None used. # Social proof - "I hear you on the price" – Female 1 (Customer) - "But after trying so many, Brodo simply can't be beat because it has no concentrates or preservatives" – Female 1 (Customer) - "uses only high quality real food, and it tastes the best since it was perfected by a James Beard Award winning chef" – Female 1 (Customer) - "And you can taste the difference instantly. It feels like real nourishment instead of something you have to force down" – Female 1 (Customer) - "And what helped me justify it was thinking of it as a daily ritual that helps replace snacks or even that second cup of coffee I always ended up buying" – Female 1 (Customer) - "This swap keeps me full and grounded in a way that's become my favorite part of the day. And that's where the value shows up for me" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The creator acknowledges that the price of Brodo can be a barrier, and shares that she used to buy whatever broth she could find on the shelf because she thought they were all the same. - 00:05–00:11 00:05–00:11 The creator states that after trying many broths, Brodo simply can't be beat because it has no concentrates or preservatives. - 00:11–00:17 00:11–00:17 The creator shares that Brodo uses only high-quality real food and tastes the best since it was perfected by a James Beard Award-winning chef. - 00:17–00:21 00:17–00:21 The creator states that you can taste the difference instantly and it feels like real nourishment instead of something you have to force down. - 00:22–00:29 00:22–00:29 The creator shares that what helped her justify the cost was thinking of it as a daily ritual that helps replace snacks or even that second cup of coffee. - 00:30–00:36 00:30–00:36 The creator shares the pricing for Brodo, stating that subscribers pay $4.40 per cup on their first box and $4.68 per cup on their subsequent boxes. - 00:37–00:39 00:37–00:39 The creator compares the price of Brodo to a Starbucks latte, stating that it's less expensive. - 00:40–00:45 00:40–00:45 The creator concludes by saying that this swap keeps her full and grounded in a way that's become her favorite part of the day, and that's where the value shows up for her.

# Ad summary This ad uses an illustration of a sick mug to advertise a new flavor of Brodo bone broth to help people who are feeling under the weather. # Brand positioning Brodo presents itself as a comforting and health-conscious brand. The playful use of "FU, flu" positions it as a relatable and approachable solution for feeling sick. The tagline 'xoxo brodo' adds a personal touch, suggesting care and warmth. Brodo seems to push against the conventional norms of clinical or medicinal approaches to treating illness, instead promoting a nurturing and flavorful alternative. # Product Brodo bone broth is presented as a nourishing drink to help people feel better when they have the flu. The ad promotes a new flavor. The main selling point appears to be the product's comforting nature and its ability to provide relief during illness. # Visual style The ad has a cartoonish and playful visual style, using a simple illustration against a gradient background. The flat color and clean lines give it a modern and approachable feel. The typography is bold and clear, ensuring scannability. The style feels native to a mobile-first platform, designed to be eye-catching and easily digestible in a quick scroll. # Hooks Headline: FU, flu. # Funnel stage Top of funnel (Awareness) # Pain points The ad uses the illustration of the sick mug with a thermometer to indicate the pain point of feeling unwell and sick. # Value propositions - New Flavor Alert (providing a new reason to try the product) # Benefits - None used # Features - New Flavor Alert # Call to action None used. # Social proof - None used # Point of view - Customer: The illustration of a sick mug, complete with a thermometer and cold compress, connects to the feeling of being unwell. - Brand: The line "FU, flu" and 'xoxo brodo' are the brand’s playful way of presenting their product as a solution. - Brand: The green circle at the top right acts as a callout for a new flavor, conveys that the brand is offering a new reason to try their product. # Storyline - The image begins by showing an illustration of a mug looking sick, complete with a thermometer and what appears to be a cold compress. This sets the scene by depicting the pain point of feeling unwell, from the viewer's perspective. - The ad copy then uses the line "FU, flu", combined with the brand name, to show the brand providing a solution for the pain point. The brand uses humor to emphasize how their product can help when feeling sick. - A green circle at the top right acts as a callout for a new flavor, conveying that the brand is offering a new reason to try their product from the brand's perspective.

# Ad summary A creator shares her love of bone broth. She explains why she drinks it instead of coffee or matcha and reveals the benefits of electrolytes and amino acids. # Brand positioning Brodo is presented as a local New York City brand that specializes in bone broth. It's positioned as a James Beard Award-winning chef-created product with a focus on good flavor. The brand appeals to health-conscious individuals looking for convenient ways to get electrolytes and amino acids into their diet. It caters to a lifestyle that values both flavor and nutritional benefits, offering a variety of flavored bone broths that can be used as a warm beverage or base for other dishes. # Product Brodo bone broth is presented as a delicious and nutritious alternative to coffee or matcha, particularly as a midday pick-me-up or pre-workout boost. It comes in different flavors, including rosemary lemon, roasted garlic chili, and a basic beef or chicken broth. Each broth is packed with electrolytes and amino acids. These flavored broths can be enjoyed on their own or can be "dressed up" with additional ingredients like butter. # Visual style The ad has a natural, UGC feel with the creator speaking directly to the camera in her kitchen. The editing style is simple with static shots and minimal transitions. The production quality suggests a hybrid approach, combining elements of both UGC and polished commercial aesthetics. The pacing is consistent, maintaining a conversational rhythm throughout the ad. # Hooks Spoken: 00:01–00:09 Bone broth is quickly becoming one of my favorite midday pick-me-ups over coffee or matcha, which I still love. Text overlay: 00:00–00:05 midday bone broth Visual: 00:00–00:01 A woman stands behind a white countertop in a kitchen. She faces forward and holds a clear mug with a brown liquid. She wears a gray sports bra and matching leggings with a white stripe around the waist and a black headband. The background includes a white textured ceiling, white cabinets, a window, and decor such as straw fans. / 00:01–00:03 The woman moves the mug to one hand and raises her other hand while speaking. / 00:03–00:09 She gestures with both hands as she talks, continuing to hold the mug in one hand. # Funnel stage Consideration # Pain points The ad implies that pre-workout drinks can sometimes cause discomfort, as the woman says she feels like she's about to jump out of her skin, but bone broth doesn't have the same side effects: "Depending on what I've eaten throughout the day, I feel like I'm about to jump out of my skin, and this is giving me all of the energy that I want without the jitters and the itch." # Value propositions - Pick-me-up over coffee or matcha. - Energy without the jitters and the itch. # Benefits - This is giving me all of the energy that I want without the jitters and the itch. - Warming me up in all the best ways. # Features - bone broth is packed with electrolytes and amino acids # Call to action Let me know if you're also on the bone broth. # Social proof - Started by James Beard award-winning chef, so you know the flavors are just right. # Point of view - Customer 100% – The entire video is told from the perspective of a bone broth customer. # Storyline - 00:00–00:02 00:00–00:02 The creator shows a glass of bone broth. - 00:02–00:09 00:02–00:09 She states that bone broth is quickly becoming one of her favorite midday pick-me-ups over coffee or matcha. She states that she still loves the other drinks but feels that bone broth is what her body has been craving. This is delivered from her perspective to explain how the product fits into her lifestyle. - 00:09–00:16 00:09–00:16 The creator mentions that she drinks it before her workout. She says that she is on her way to a Body Rock workout. She explains that Body Rock is similar to SLT. She mentions that she likes pre-workout drinks before a workout. - 00:16–00:27 00:16–00:27 Continuing her thought, she states that sometimes depending on what she's eaten during the day, she feels like she's about to jump out of her skin when taking a pre-workout. She says that bone broth gives her the energy that she wants without the jitters and the itch. - 00:27–00:47 00:27–00:47 She shows the packaging for Brodo and states that it's a local-to-New York brand. She says that they have a brick-and-mortar store, which is in the East Village. The bone broth flavors were started by a James Beard Award-winning chef, so the flavors are just right. She shares that bone broth is packed with electrolytes and amino acids. - 00:47–00:56 00:47–00:56 The creator shows the different flavors that Brodo has, such as rosemary lemon and roasted garlic chili, or just a basic flavor like beef or chicken. The mention of options builds consideration. - 00:56–01:09 00:56–01:09 She mentions that she had the Tom Yum soup flavor yesterday and that it was really nice too. She then adds that the weather in New York is 13-14 degrees outside, so it's freezing, and bone broth is warming her up in all the best ways. Connecting weather to the value of warmth is a subtle emotional persuasion tactic. - 01:09–01:23 01:09–01:23 She asks the audience to let her know if they are also on the bone broth and how they like to dress it up because the ones she showed are bomb by themselves, but sometimes when she has to get the really plain and basic ones, she needs a little something-something. - 01:23–01:24 01:23–01:24 She states that she's seen people put butter in it too. - 01:24–01:27 01:24–01:27 She says that she's off to her Body Rock class and tells the audience goodbye.

# Ad summary This ad presents the Brodo brand and focuses on its healthy snack alternative positioning. It showcases the product's key features, such as no sugar, no artificial additives, organic flavors, low calories, and high protein content. # Brand positioning Brodo positions itself as a healthy and convenient snack alternative. The brand emphasizes its products are free of sugar and artificial additives, aligning with a health-conscious lifestyle. Brodo promotes organic ingredients and multiple flavors to cater to varied taste preferences. The brand is positioned functionally as a low-calorie, high-protein option, appealing to consumers who prioritize health and wellness in their snacking choices, moving away from traditionally unhealthy, sugary options. # Product Brodo offers a range of bone broths packaged in single-serve pouches. The product comes in eight organic flavors, including Hearth Bone Broth, Easy Peasy Roast Chicken, Chicken Bone Broth, Chicken Soup, Ginger Turmeric, Rosemary & Lemon, and Beef Bone Broth. It is presented as a healthy snack alternative with no sugar, no artificial additives, 50 calories, and 10g of protein per serving. The product addresses the need for a convenient and health-conscious snacking option. # Visual style The ad has a clean and informative visual style with static shots. It features bright lighting and clear product displays. # Hooks Text overlay: 00:00–00:09: THE EASIEST WAY TO STAY LEAN? / 00:00–00:09: Swap your afternoon snack for Brodo Visual: 00:00–00:09: A variety of Brodo bone broth pouches are displayed on a gray surface with scattered ingredients like lemons, peppercorns, and turmeric. The pouches are arranged in a row. A clear glass containing broth sits in front of the pouches. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a common frustration with unhealthy snacking habits and the desire to find a better alternative. # Value propositions - Swap your afternoon snack for Brodo: Provides a healthy snack alternative that helps you stay lean. # Benefits - An easy way to stay lean - Healthy snack alternative # Features - No sugar - No artificial additives - 8 delicious, organic flavors - 50 calories - 10g of protein # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, highlighting product features and benefits. # Storyline - 00:00–00:01 The ad begins by introducing Brodo as an alternative to unhealthy snacks. - 00:01–00:09 The ad emphasizes key features like no sugar, no artificial additives, 8 delicious organic flavors, 50 calories, and 10g of protein.

# Ad summary This image ad for Brodo promotes the Fire Cider flavor chicken bone broth product as a remedy for sniffles. # Brand positioning Brodo is presented as a health-conscious brand offering a delicious and nourishing bone broth. The brand is positioned as a go-to for those seeking natural and comforting remedies. The ad highlights the 'Fire Cider' flavor, implying that Brodo offers unique and flavorful variations of traditional bone broth. The brand aims to occupy a space in the consumer's mind as a provider of both comfort and health, offering a product that is not only delicious but also beneficial for fighting off sniffles and boosting overall well-being. Brodo uses a playful, approachable, and friendly tone, deviating from the serious or clinical positioning that some health brands may take, making it more accessible and appealing to a broader audience. # Product The featured product is Brodo Fire Cider, a chicken bone broth with apple cider vinegar, horseradish, herbs, and spices. This product is designed to be a delicious and nourishing sipping broth. The ad implies that the product is for anyone experiencing 'the sniffles' or seeking a comforting remedy. The product is packaged in a white pouch decorated with colorful abstract fruit and vegetable illustrations. A 'New Flavor Alert' badge further highlights the product's recent addition to the Brodo lineup. The ad tells the viewer that this product is worth trying for its unique flavor profile and potential health benefits. # Visual style The ad has a playful and inviting visual style. It features a combination of a product shot and a cartoon drawing, creating a lighthearted mood. The overall design is clean and simple, with a limited color palette that makes the key elements stand out. The use of a cartoon character alongside the product is intended to be comforting and relatable, aligning with the product's purpose of soothing sniffles. # Hooks Headline: Fight the Sniffles with Fire Cider # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is having 'the sniffles' and the discomfort and inconvenience they bring. # Value propositions - Fight the Sniffles with Fire Cider: Combines the health benefits of bone broth with ingredients known to relieve cold symptoms. # Benefits - Fight the Sniffles # Features - CHICKEN BONE BROTH - WITH APPLE CIDER VINEGAR - HORSERADISH, HERBS & SPICES # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's message promoting the benefits of Brodo Fire Cider for fighting sniffles. # Storyline - The ad starts by stating 'Fight the Sniffles with Fire Cider,' which conveys the ad's core message, the brand is highlighting the products ability to combat cold symptoms. This creates an association between the product and a solution to a common problem. - Next, the 'New Flavor Alert' badge announces a product update, the brand uses this to draw the viewer's attention to the new offering, piquing interest and encouraging trial. - Finally, the image showcases the packaging of Brodo Fire Cider, accompanied by an animated depiction of a sick mug, the brand provides a clear visual of the product and links it to the relief from sickness.

# Ad summary A woman explains how Brodo bone broth is a healthy and delicious alternative to late night snacks and sugary cocktails. She demonstrates the convenience of the product, emphasizing its taste and health benefits. # Brand positioning Brodo is positioned as a convenient and healthy alternative to traditional late-night snacks and sugary cocktails. The brand emphasizes the use of high-quality ingredients, such as bones from pasture-raised and grass-fed animals and organic vegetables. Brodo aims to occupy a space in the consumer's mind as a nutritious and delicious beverage option that supports digestion, sleep, joint health, and glowing skin. It stands apart from watered-down or concentrate-based store-bought bone broths by offering a rich, flavorful product that delivers tangible health benefits. The brand aligns with a lifestyle focused on wellness and convenience, targeting health-conscious individuals seeking a nourishing and easy-to-incorporate option. # Product Brodo is a bone broth made with roasted organic vegetables and bones from pasture-raised and grass-fed animals, crafted by a James Beard award-winning chef. Unlike store-bought bone broths that are often watered down, made of concentrates, or contain preservatives, Brodo offers real nourishment with a rich and delicious flavor. Each cup is packed with 10 grams of collagen-rich protein and essential amino acids, supporting digestion, better sleep, joint health, and even glowing skin. It is available in single-serve pouches that can be heated in 60 seconds, making it a convenient and easy-to-incorporate option for daily consumption. This addresses the purchase barrier of time and effort, presenting a simple solution for those seeking the benefits of bone broth without the hassle of making it from scratch. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The shots are mostly static, with some camera movement to follow the woman as she moves around her house. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent, with several cuts per minute. There are some audio-visual sync moments where product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:02 If you're trying to get better sleep each night, Text overlay: 00:00–00:02 If you're trying to get / 00:01–00:02 better sleep each night. Visual: 00:00–00:02 The shot is selfie-style, showing a woman with long, wavy silver hair, wearing a purple sweater and black pants, holding a glass mug with a light brown liquid. She's in a modern-looking kitchen with white countertops and a large window in the background, smiling directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Most store-bought bone broths are watered down, made of concentrates, and full of preservatives. # Value propositions - Brodo provides a delicious and nourishing way to enhance sleep, digestion, joint health, and skin. - Brodo has convenient packaging, making it easier to incorporate into daily routines. - The product offers a flavorful alternative to store-bought options while delivering superior nourishment. # Benefits - Supports digestion - Better sleep - Joint health - Glowing skin - Real nourishment - Convenient form # Features - 10 grams of collagen rich protein - Essential amino acids # Call to action check out Brodo online today # Social proof - "It comes from a James Beard award winning chef" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a real customer enthusiastically sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 A woman directly addresses the viewer, mentioning those looking to get better sleep at night. - 00:02–00:07 00:02–00:07 She suggests swapping late night snacks and sugary cocktails with something more delicious and nourishing like Brodo. - 00:07–00:15 00:07–00:15 She explains how most store-bought bone broths are watered down, made of concentrates, and full of preservatives, affecting their taste and benefits. - 00:15–00:19 00:15–00:19 She highlights how Brodo is different, crafted by a James Beard award-winning chef and roasted with organic vegetables. - 00:19–00:24 00:19–00:24 She adds that the product is made with bones from pasture-raised and grass-fed animals, resulting in a rich, delicious flavor. - 00:24–00:28 00:24–00:28 She emphasizes that consumers will look forward to sipping it every day, shifting to discuss the health benefits. - 00:28–00:38 00:28–00:38 She explains that each cup contains 10 grams of collagen-rich protein and essential amino acids, supporting digestion, better sleep, joint health, and glowing skin. - 00:38–00:41 00:38–00:41 She states that the product offers real nourishment in the most convenient form. - 00:41–00:44 00:41–00:44 She instructs viewers to heat it in 60 seconds, drink, and feel the difference. - 00:45–00:48 00:45–00:48 She urges viewers to check out Brodo online, promising they won't regret it.

# Ad summary This ad promotes Brodo sipping broth, highlighting its origins as a hot cup sold from a restaurant's back door to its current availability in convenient, shippable pouches. The ad features the brand's founder, celebrity endorsements, and emphasizes the broth's health benefits and time-saving convenience. # Brand positioning Brodo is presented as a premium bone broth brand that originated from a New York restaurant. The brand emphasizes its commitment to quality ingredients and traditional preparation methods, positioning itself as a healthy and convenient alternative to traditional beverages. Brodo aligns with a health-conscious lifestyle, offering a time-saving flavor hack that can be shipped directly to the customer's door. The brand pushes against the norms of sugary or processed drinks, offering a savory and nutritious option. # Product Brodo offers sipping broths in convenient, single-serving pouches that can be shipped directly to the customer. The broths are made with high-quality ingredients, including bone broth from scratch, with no concentrates, preservatives, or shortcuts. The product is for health-conscious individuals looking for a time-saving and flavorful beverage option. The broths are presented as a healthy and convenient alternative to traditional drinks, offering a flavor hack for a busy lifestyle. The ad addresses the purchase barrier of accessibility by highlighting the shippable format, making it easy for customers to enjoy Brodo anywhere. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions, creating a dynamic pace. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with cuts timed to the voiceover. The overall tone is informative and engaging, aiming to showcase the brand's story and product benefits. # Hooks Spoken: 00:00–00:07: When I started selling hot cups of broth out of the back door of my East Village restaurant, I had no idea it would lead to a national bone broth craze. Text overlay: 00:04–00:08: The New York Times / 00:05–00:08: goop / 00:05–00:08: epicurious / 00:07–00:08: New York Visual: 00:00–00:02: A medium shot of a man with glasses and a black shirt standing in a window of a building with the word "brodo" in white letters on an orange background above the window. The man smiles and leans on the window sill. The building appears to be a small storefront with menus posted on either side of the window. / 00:02–00:03: A medium shot of a man with glasses and a gray shirt pouring a liquid into a cup in a kitchen. The background shows various kitchen supplies and containers. / 00:03–00:04: A close-up shot of a hand placing a lid on a cup with the word "brodo" and vegetable illustrations on it. The background is blurred. / 00:04–00:05: A medium shot of a clear mug filled with broth on a marble countertop. Behind the mug is a yellow package labeled "brodo SIPPING BROTH." A hand pours liquid into the mug. Text overlays appear: "The New York Times," "goop," "epicururious," and "New York." / 00:05–00:07: The same shot as before, with the liquid being poured into the mug. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people are looking for healthy and convenient beverage options that fit into their busy lifestyles. The pain point is the lack of time to prepare nutritious meals and the desire for a quick and easy solution. # Value propositions - Convenient, shippable format - High-quality ingredients - Healthy alternative to traditional drinks # Benefits - Healthy - Time-saving - Flavor hack # Features - Sipping broths in convenient, single-serving pouches - Bone broth from scratch - No concentrates, preservatives, or shortcuts # Call to action None used. # Social proof - "Since then, our New York shops have served millions of happy and healthy customers." - The ad also shows celebrity endorsements from Kendall Jenner, Jimmy Kimmel, and Kate. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with the founder speaking directly to the camera and sharing the brand's story and product benefits. # Storyline - 00:00–00:03 The founder recounts starting to sell hot cups of broth out of his restaurant's back door. - 00:03–00:07 He expresses surprise that it led to a national bone broth craze, conveying a sense of humble beginnings and unexpected success. - 00:08–00:12 The founder states that their New York shops have served millions of happy and healthy customers, building credibility and social proof. - 00:12–00:19 The founder explains that after 10 years of trial and error, they are now offering Brodo's drinks in a handy format that can be shipped right to your door, highlighting the product's convenience and accessibility. - 00:20–00:25 The founder concludes by saying that if you're ready for a healthy, time-saving flavor hack in your life, Brodo has got you covered, reinforcing the product's benefits and positioning it as a solution.

# Ad summary This ad features Giada De Laurentiis promoting Brodo bone broth. She speaks on camera, sharing why she drinks Brodo every day. She mentions that it's good for your immune system and a great way to start your day. She highlights that Brodo is good for your gut, high in collagen and protein, and delicious. The ad includes shots of her purchasing and drinking Brodo in a shop, along with shots showing other locations where she is drinking the bone broth. # Brand positioning Brodo is presented as a health-conscious alternative to coffee, positioned for those who want to support their immune system, gut health, and collagen intake. It aligns with a lifestyle focused on health and wellness, offering a functional and delicious way to start the day or stay healthy. The brand pushes against the norm of traditional coffee consumption, promoting a nutritious bone broth option that's high in collagen and protein. # Product Brodo offers bone broth, an alternative to coffee, which is highlighted as a nutritious drink. It is presented as a beverage good for the immune system, gut, and overall health. The ad specifies that it's high in collagen and protein. The product is for anyone who wants to stay healthy, build their immune system, and support their gut health. The ad also addresses the purchase barrier by highlighting its delicious taste. It can be consumed daily as a health beverage. The ad promotes the value of Brodo as a tasty and health-supportive alternative to coffee. # Visual style The ad has a clean and polished aesthetic. It has a hybrid feel that combines professional shots with what could be mistaken as UGC-style shots, creating a natural and accessible feel. The editing pace is relatively quick, with cuts timed to match the voiceover. # Hooks Spoken: I start my day with the chicken bone broth. Text overlay: my day / Chicken bone broth. Visual: 00:00–00:01: A woman with blonde hair and a brown and tan blazer stands in what appears to be a commercial kitchen next to a man with gray hair and glasses wearing a gray shirt. The background includes stainless steel kitchen equipment, shelves with jars of ingredients, and brown doors. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points Finding a delicious and convenient way to stay healthy and support the immune system and gut health. # Value propositions - Nutritious and healthy alternative to coffee - Delicious way to support your immune system and gut health # Benefits - Good for your immune system - Great way to start your day - Good for your gut - High in collagen - High in protein # Features - Chicken bone broth # Call to action None used. # Social proof - "I'm sipping the most delicious bone broth ever" - Giada De Laurentiis (Celebrity Chef) # Point of view - Customer 100% – The entire ad is presented from the perspective of a brand advocate who uses and enjoys the product. # Storyline - 00:00–00:05 Giada stands inside what appears to be a commercial kitchen and explains how she starts her day with chicken bone broth and that it's good for the immune system and a great way to start the day. The message is that Brodo is a healthy way to begin the day. It is told from Giada's perspective, and she seems friendly and casual. - 00:05–00:09 A shot of Giada outside the Brodo window smiling holding the product. She says, "I'm Giada De Laurentiis and today I'm in front of the Brodo window." This establishes Giada as the spokesperson and connects her with the brand. - 00:09–00:13 Giada sips Brodo in the commercial kitchen. She says, "I'm sipping the most delicious bone broth ever". The message is that the product is delicious. It is told from Giada's perspective. She seems to be speaking genuinely. - 00:13–00:17 The clip transitions to text on a white background that says, "so good for your gut. high in collagen. high in protein." A cup of broth is poured into a metal pitcher in the foreground. This provides product benefits and supports the delicious claim. - 00:17–00:20 Giada outside the store holding a cup of the broth. She says it's honestly, so delicious, stay healthy and build your immune system. The message is that it's delicious, and it keeps you healthy. - 00:20–00:23 A series of photos where Giada is seen with the Brodo product in different contexts. She drinks it at an outside table. She's seen drinking it while walking down the street. The message is that you can drink Brodo anytime. It's convenient.

# Ad summary This ad promotes Brodo bone broth as a beauty treatment that gives you a glow from the inside out. The ad features a woman demonstrating the collagen test by putting the bone broth in the fridge overnight to see if it solidifies and jiggles the next day. # Brand positioning Brodo is presented as a brand that offers a natural and easy way to promote smooth, supple skin. The brand positions itself as an alternative to expensive and invasive collagen injections, offering a gelatin-rich bone broth that is easy for the body to digest. The brand aligns with a lifestyle that values natural beauty treatments and internal health, pushing against the norm of costly cosmetic procedures. The brand positioning is both functional, providing collagen for skin health, and emotional, offering a sense of natural beauty and well-being. # Product Brodo is a gelatin-rich bone broth that promotes smooth, supple skin. The product is presented as an easier and more natural alternative to collagen injections. The ad highlights that the collagen from the bones breaks down into gelatin, making it easy for the body to digest. The product is for people who want to promote smooth, supple skin naturally. The ad addresses the purchase barrier of expensive collagen injections by offering a more affordable and natural solution. The ad shows the bone broth being put in the fridge overnight to solidify, demonstrating its high collagen content. # Visual style The ad has a UGC feel with bright, natural lighting and static shots. The editing style is simple with smooth transitions between shots. The production quality is polished, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: When bone broth jiggles when it's cold, you know it's the real deal and it's packed with collagen, so let's test if my Brodo passes the test. Text overlay: when bone broth jiggles when it's cold / you know it's the real deal / and it's packed with collagen / so let's test if my Brodo passes the test Visual: 00:00–00:07 Close-up shot of a clear glass mug filled with amber-colored bone broth. A gold spoon scoops out a jiggly, gelatinous portion of the broth. The background is a plain, light beige surface. A woman with long, wavy blonde hair, wearing a black blazer over a white shirt, stands in the foreground, holding a finger to her lips in a shushing gesture. The camera is stationary, and the lighting is bright and even. # Funnel stage Consideration # Pain points The ad addresses the pain point of expensive and invasive collagen injections for skin health, as signaled by the quote: "Some people pay a lot of money to get collagen directly injected into their skin." # Value propositions - Easier and more natural way to promote smooth, supple skin - Natural alternative to expensive collagen injections - Beauty treatment that gives you a glow from the inside out # Benefits - Promotes smooth, supple skin - Beauty treatment that gives you a glow from the inside out # Features - Gelatin-rich bone broth - Collagen from bones breaks down into gelatin - Easy for your body to digest # Call to action Try Brodo today # Social proof - "So let's test if my Brodo passes the test" – Female 1 (Customer) - "I'm gonna put my Brodo in the fridge overnight and let's see if it solidifies and jiggles tomorrow as a true quality test" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman who is a customer of the brand, sharing her experience and demonstrating the product. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a close-up of a spoonful of gelatinous bone broth, emphasizing its jiggly texture. The woman states that when bone broth jiggles when it's cold, you know it's the real deal and it's packed with collagen. She then proposes testing if her Brodo passes the test. This moment is from the brand's perspective, aiming to establish the quality and collagen content of their bone broth. - 00:07–00:13 00:07–00:13 The woman explains that when making real bone broth, the collagen from the bones breaks down into gelatin, so it's easy for your body to digest. This is from the brand's perspective, educating the audience on the benefits of bone broth and its digestibility. - 00:14–00:23 00:14–00:23 The woman states that some people pay a lot of money to get collagen directly injected into their skin, but drinking gelatin-rich bone broth is an easier and more natural way to promote smooth, supple skin. This is from the brand's perspective, positioning Brodo as a natural alternative to expensive cosmetic procedures. - 00:23–00:29 00:23–00:29 The woman says she's going to put her Brodo in the fridge overnight and let's see if it solidifies and jiggles tomorrow as a true quality test. This is from the brand's perspective, setting up the demonstration of the product's quality. - 00:30–00:38 00:30–00:38 The woman takes the Brodo out of the fridge and shows that it has solidified and jiggles, stating yep look at that, absolute perfection with real collagen. This is from the brand's perspective, demonstrating the product's high collagen content and quality. - 00:39–00:43 00:39–00:43 The woman encourages viewers to try Brodo today for a beauty treatment that gives you a glow from the inside out. This is from the brand's perspective, providing a call to action and highlighting the beauty benefits of the product.

# Ad summary This ad features a man discussing the benefits of Brodo broth for gut health. He shares anecdotal evidence of people claiming the broth healed various ailments and emphasizes its role in enabling a healthy immune system. # Brand positioning Brodo is presented as a premium health product focused on gut health and overall wellness. The brand positions itself as a solution for various health issues, emphasizing the healing properties of its broth. It aligns with a health-conscious lifestyle, promoting the functional benefits of improved gut health for a stronger immune system. The brand pushes against the norm of simply providing a food product, instead positioning itself as a health solution. # Product Brodo is a high-quality broth designed to promote gut health and overall wellness. The ad highlights its potential to heal various ailments such as acne, joint pain, and IBS. It works by healing the gut, which in turn enables a healthy immune system with enormous capabilities to fight all kinds of things. The broth is presented as a convenient and effective way to improve gut health and support the immune system. # Visual style The ad has a casual, UGC-style aesthetic with simple editing and natural lighting. The production quality is decent, but it maintains a raw, unpolished feel. The pacing is moderate, with cuts timed to the speaker's pauses and emphasis points. # Hooks Spoken: 00:00–00:01 I can't tell you how Text overlay: 00:00–00:01 / why Brodo is the ultimate gut health game-changer 💥 / I can't tell you how Visual: 00:00–00:01 The shot is a medium close-up of a man with graying hair and glasses, sitting at a wooden table in a brightly lit room. He is wearing a dark shirt and drinking from a Brodo-branded container. In the background, there is a window with sheer white curtains, a jar of white powder, and a closed wooden door. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be experiencing various health issues such as acne, joint pain, and IBS, which are all linked to poor gut health. # Value propositions - Drinking high-quality broth helps you fight against all kinds of things. # Benefits - Healed acne - Healed joint pain - Healed IBS - Healed your gut - Enable an immune system that has enormous capabilities to fight all kinds of shit # Features - High-quality broth # Call to action None used. # Social proof - "Oh my God, this broth healed my acne" – Customer - "Oh my God, this broth healed my joint pain" – Customer - "Oh my God, this broth healed my IBS" – Customer # Point of view - Expert 100% – The ad is told entirely from the perspective of a man who appears to be an expert or advocate for the product, sharing anecdotal evidence and explaining the health benefits of Brodo broth. # Storyline - 00:00–00:01 The ad begins with a man drinking Brodo broth, introducing the product and setting the stage for a discussion about its benefits. - 00:01–00:11 00:01–00:11 The man shares anecdotal evidence of people claiming that Brodo broth healed their acne, joint pain, and IBS. This is intended to build credibility and highlight the potential health benefits of the product. - 00:11–00:16 00:11–00:16 The man emphasizes that the lesson is that the broth healed their gut. This is intended to explain the underlying mechanism of how the broth provides its health benefits. - 00:16–00:21 00:16–00:21 The ad shows a visual of the broth being poured into a pitcher and heated on a stove. This is intended to show how the broth is prepared and used. - 00:21–00:27 00:21–00:27 The man explains that a healthy gut enables an immune system with enormous capabilities to fight all kinds of things. This is intended to highlight the broader health benefits of improved gut health. - 00:27–00:35 00:27–00:35 The man concludes by stating that the gut health attributes of drinking high-quality broth really helps you fight against all kinds of things. This is intended to reinforce the overall message and encourage viewers to try the product.

# Ad summary This ad promotes Brodo bone broth as a healthy and convenient alternative to coffee. The ad features a woman explaining how Brodo is different from other bone broths because it is made by a James Beard award-winning chef with organic vegetables and bones from pasture-raised and grass-fed animals. She highlights the benefits of Brodo, including its rich flavor and high collagen content, which supports digestion, sleep, joint health, and glowing skin. The ad encourages viewers to check out Brodo online. # Brand positioning Brodo is presented as a premium bone broth brand that stands apart from competitors by emphasizing its high-quality ingredients and chef-crafted recipes. The brand positions itself as a convenient and nutritious alternative to traditional beverages like coffee, appealing to health-conscious consumers seeking functional benefits. Brodo aligns with a lifestyle focused on wellness and self-care, promoting the idea that nourishment can be both delicious and easily accessible. The brand pushes against the norm of watered-down or preservative-laden bone broths, offering a product made with organic vegetables and bones from pasture-raised, grass-fed animals. Brodo's positioning is both functional, highlighting its collagen and amino acid content, and emotional, promising better sleep, joint health, and glowing skin. # Product Brodo is a bone broth made from organic vegetables and bones from pasture-raised and grass-fed animals, crafted by a James Beard award-winning chef. It is packaged in single-serving pouches, each containing one cup of broth. The product is designed as a convenient and nutritious alternative to coffee, offering a rich and delicious flavor. Each cup is packed with 10 grams of collagen-rich protein and essential amino acids that support digestion, better sleep, joint health, and even glowing skin. Brodo addresses the common purchase barriers associated with bone broth by emphasizing its superior taste and health benefits compared to watered-down or preservative-laden alternatives found in stores. The ad showcases various flavors, including Chicken Bone Broth, Hearth Bone Broth, Rosemary & Lemon, Coconut Curry & Lime, Ginger & Turmeric, and Roasted Garlic & Chili, providing options to suit different taste preferences. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting. The editing style is smooth with static shots and occasional zooms. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover lines. The visual motifs include frequent shots of the Brodo packaging and the woman sipping from her Brodo-branded mug. # Hooks Spoken: 00:02–00:03 Let me put you on Brodo. Visual: 00:02–00:03 A quick zoom-in shot shows a woman with shoulder-length brown hair, wearing a white t-shirt, holding a Brodo-branded mug. She is smiling and looking directly at the camera against a neutral wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that most store-bought bone broths are "watered down or made with concentrates and preservatives," which results in them not tasting good and not providing the expected health benefits. # Value propositions - Delicious and nutritious alternative to coffee - High-quality ingredients for superior taste and health benefits - Convenient and easy to prepare - Packed with collagen for multiple health benefits # Benefits - Rich, delicious flavor - Supports digestion - Better sleep - Joint health - Glowing skin - Real nourishment in the most convenient form # Features - Made from organic vegetables - Bones from pasture-raised and grass-fed animals - 10 grams of collagen per cup - Convenient single-serving pouches - Ready in 60 seconds # Call to action Check out Brodo online today # Point of view - Customer 50% – The ad features a woman who is presented as a customer sharing her experience with Brodo. - Brand 50% – The ad includes claims about the product's ingredients, preparation, and benefits, delivered as official brand messaging. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of various Brodo bone broth pouches lined up on a kitchen counter. The text overlay "Replacement for my afternoon coffee" appears, immediately framing Brodo as an alternative to a common beverage. This is from the customer's POV, who is looking for a healthier alternative. - 00:02–00:03 00:02–00:03 A woman appears, holding a Brodo-branded mug, and says, "Let me put you on Brodo." This is from the customer's POV, who is now introducing the product to the viewer. - 00:03–00:08 00:03–00:08 The camera pans across the Brodo pouches again as the woman states, "Most bone broths you find at the store are watered down or made with concentrates and preservatives." This is from the brand's POV, highlighting a common issue with competitor products. - 00:08–00:16 00:08–00:16 The woman is shown pouring Brodo from a pouch into her mug. She continues, "They don't taste good and you don't actually feel the benefits. Brodo is different. It comes from a James Beard award-winning chef." This is from the brand's POV, emphasizing Brodo's superior quality and taste. - 00:16–00:25 00:16–00:25 The woman places the mug of Brodo into a warming drawer. She adds, "Roasted with organic vegetables and bones from pasture-raised and grass-fed animals." This is from the brand's POV, highlighting the high-quality ingredients and preparation methods. - 00:25–00:33 00:25–00:33 The woman sips the Brodo and says, "The result is a rich delicious flavor you'll actually look forward to sipping every day. And beyond the taste, every cup is packed with 10 grams of collagen." This is from the customer's POV, emphasizing the enjoyable taste and health benefits. - 00:33–00:42 00:33–00:42 The woman is shown working on a laptop while sipping Brodo. She continues, "Rich protein and essential amino acids that support digestion, better sleep, joint health, and even glowing skin." This is from the brand's POV, further detailing the health benefits. - 00:42–00:48 00:42–00:48 The camera shows Brodo pouches in their packaging as the woman says, "It's real nourishment in the most convenient form. Heat it in 60 seconds, drink, and feel the difference." This is from the brand's POV, highlighting the convenience and immediate benefits. - 00:48–00:53 00:48–00:53 The woman sips Brodo again and concludes, "Seriously, check out Brodo online today and you won't regret it." This is from the customer's POV, ending with a direct call to action and reassurance.

# Ad summary This ad promotes Brodo bone broth as a way to keep your gut and immune system strong through the cold winter months. The ad features a woman who shares that she has been giving Brodo bone broth to her friends to help them stay healthy. She explains that bone broth is naturally rich in glutamine, an amino acid that helps keep your gut lining strong, which supports your immune system. She also highlights that Brodo is made from scratch from a recipe of a James Beard Award-winning chef, with no preservatives, just real food and nutrients that help you feel your best. She concludes by saying that it's the easiest gift ever and that it's comforting, ready in 60 seconds, and tastes incredible. # Brand positioning Brodo is presented as a premium bone broth brand that prioritizes health and wellness. The brand positions itself as a modern take on traditional remedies, emphasizing the importance of gut health for overall well-being. Brodo aligns with a lifestyle that values natural ingredients, convenience, and feeling good. It pushes against the norms of processed foods and quick fixes, offering a functional and emotional benefit by providing a comforting and nutritious product made from scratch by a James Beard Award-winning chef. # Product Brodo is a bone broth made from scratch with no preservatives, just real food and nutrients. It is naturally rich in glutamine, an amino acid that helps keep your gut lining strong, which supports the immune system. The product is packaged in single-serving pouches, making it convenient and ready in 60 seconds. It is presented as a comforting and delicious way to support your gut health and immune system, especially during the cold winter months. The ad highlights that it is made from a recipe of a James Beard Award-winning chef, emphasizing its quality and taste. It is also positioned as an easy gift to give to friends and family who want to feel good. # Visual style The ad has a UGC feel with natural lighting and a casual tone. The editing style is a mix of quick cuts and static shots. The production quality is polished but still feels authentic. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07 Everyone's getting sick right now, so I've been giving all my friends Brodo Bone Broth to help keep their gut and their immune system strong through these cold winter months. Text overlay: 00:02–00:07 Brodo Bone Broth Visual: 00:00–00:07 A fair-skinned woman with blonde hair, wearing a green sweatshirt, stands in a kitchen. In front of her is a red Brodo Hearth Bone Broth package and a clear glass mug. She pours the bone broth from the package into the mug. # Funnel stage Middle of funnel (Consideration) # Pain points Everyone's getting sick right now. # Value propositions - Brodo Bone Broth helps keep your gut and immune system strong through these cold winter months. - Made from scratch from a recipe of a James Beard Award winning chef with no preservatives, just real food and nutrients that help you feel your best. - Comforting, ready in 60 seconds, and it actually tastes incredible. # Benefits - Helps keep your gut strong - Helps keep your immune system strong - Protects your body from getting sick - Helps you feel your best - Comforting - Tastes incredible # Features - Bone broth - Made from scratch - No preservatives - Real food and nutrients - Ready in 60 seconds # Call to action Give the gift of feeling good this winter with Brodo. # Social proof - "I've been giving all my friends Brodo Bone Broth to help keep their gut and their immune system strong through these cold winter months." – Female 1 (Customer) - "I've been sending it to friends and family because who doesn't want to feel good?" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:07 00:00–00:07 Everyone's getting sick right now, so I've been giving all my friends Brodo Bone Broth to help keep their gut and their immune system strong through these cold winter months. - 00:07–00:10 00:07–00:10 Your grandma was on to something with the cold-fighting power of chicken soup. - 00:11–00:14 00:11–00:14 A well-made bone broth like Brodo is naturally rich in glutamine, - 00:14–00:17 00:14–00:17 an amino acid that helps keep your gut lining strong. - 00:17–00:23 00:17–00:23 When your gut is healthy, it supports your immune system since your intestinal lining is the first line of defense against bacteria and toxins. - 00:24–00:28 00:24–00:28 Glutamine helps strengthen this intestinal barrier to protect your body from getting sick. - 00:28–00:32 00:28–00:32 It's how your gut and your immune system work together to keep you feeling good. - 00:33–00:41 00:33–00:41 That's what I love about Brodo. It's made from scratch from a recipe of a James Beard Award winning chef with no preservatives, just real food and nutrients that help you feel your best. - 00:42–00:46 00:42–00:46 And it's the easiest gift ever. I've been sending it to friends and family because who doesn't want to feel good? - 00:46–00:50 00:46–00:50 It's comforting, ready in 60 seconds, and it actually tastes incredible. - 00:50–00:52 00:50–00:52 Give the gift of feeling good this winter with Brodo.

# Ad summary This ad promotes Brodo's Fire Cider Chicken Bone Broth, emphasizing its spicy and immunity-boosting properties. The ad features the brand's founder, who highlights its health benefits and historical roots, positioning it as a flavorful and effective cold and flu remedy. # Brand positioning Brodo is presented as a health-conscious brand specializing in bone broth products with an emphasis on functional benefits. The brand distinguishes itself by infusing its broths with spicy flavors and ingredients. This positions Brodo as a modern, innovative take on traditional health tonics, appealing to consumers seeking both taste and wellness. The brand emphasizes its commitment to quality ingredients and time-honored recipes, suggesting a blend of tradition and innovation. # Product The advertised product is Brodo Fire Cider, a chicken bone broth infused with apple cider vinegar, horseradish, herbs, and spices. Marketed as a spicy and punchy beverage, it aims to deliver immunity-boosting and warming benefits, suggesting a cold and flu remedy. Its unique selling points are its vibrant flavor profile, combining traditional bone broth with modern ingredients, and its functional benefits for immunity and overall wellness. It is not recommended for the 'faint of heart,' suggesting it has a potent, spicy flavor. # Visual style The ad combines a personal, founder-led testimonial with documentary-style footage of ingredients and preparation. It aims for an authentic feel, blending natural lighting with clear product shots. The editing is quick and snappy, with cuts timed to highlight ingredients and product features. The production quality is polished but accessible, conveying expertise without feeling overly commercial. # Hooks Spoken: 00:00–00:02 High quality broth is really good for immunity, Text overlay: 00:00–00:02 high quality Visual: 00:00–00:03 A man with gray hair and glasses, wearing an olive green button-down shirt, stands indoors against a backdrop of wood-paneled walls and a window. He gestures with his hands while speaking to the camera. The setting looks like a well-lit office. Text overlay: 'high quality'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a natural and effective remedy for colds and flu, suggesting relief through its medicinal ingredients. # Value propositions - High quality broth - Super punchy - Super spicy # Benefits - Really good for immunity - Generating warmth in your body - Wonderful cold and flu whole food medicine # Features - Chicken bone broth - Apple cider vinegar - Horseradish - Herbs & spices # Call to action None used. # Point of view - Brand 100% – The ad is communicated through the voice and perspective of the brand's founder, who presents the product's history, benefits, and features. # Storyline - 00:00–00:03 00:00–00:03 The founder of Brodo introduces the concept of high-quality broth for immunity, setting the stage for a modern twist on a classic health beverage. The intention is to establish the baseline of bone broth benefits before introducing the brand's specific approach. - 00:03–00:09 00:03–00:09 The ad transitions to showcasing the product, Brodo Fire Cider, emphasizing its spicy and punchy character. This moment aims to highlight what makes Brodo’s offering unique and appealing to those seeking more than just traditional broth. - 00:09–00:12 00:09–00:12 An animated figure demonstrates the sensation of warmth generated in the body by the product, reinforcing the functional benefit in a visually engaging way. The brand's perspective is shown through the animation. - 00:12–00:16 00:12–00:16 The founder presents the historical context of fire cider, linking it to the traditional preparation of broth and establishing the heritage of the product. This enhances credibility and suggests a tried-and-true method. - 00:16–00:26 00:16–00:26 Visuals detail the preparation of fire cider, highlighting the variety of medicinal plants and the use of vinegar to extract beneficial compounds. The ad is conveying its focus on the medicinal plants used to make its fire cider. - 00:27–00:32 00:27–00:32 The founder reiterates the vibrant and spicy qualities of Brodo Fire Cider, advising it is not for everyone but projecting confidence that the viewer will enjoy it. The ad conveys that Brodo is very spicy and flavorful. - 00:32–00:38 00:32–00:38 A final shot displays the product alongside a large jar of fire cider, promoting a 20% off subscription offer. The offer is a bottom of funnel incentive to convert viewers into customers.

# Ad summary This ad tells the story of how Brodo began from the point of view of the founder. It focuses on how the brand built its reputation by serving nutritious bone broth out of a coffee cup, and how the product is now delivered. # Brand positioning Brodo's brand positioning centers on providing real bone broth, made with the same care and quality as homemade versions. The brand presents itself as pioneering a trend, offering a deeply nourishing beverage that stands apart from the commoditized broth market. Brodo aims to occupy a space in the consumer's mind as a restorative and nutritional drink that can be had on the go and is made with real ingredients. # Product Brodo offers nutritious bone broth made with quality ingredients. The ad highlights that Brodo was initially served in coffee cups with sippy lids, which implies that it can be a beverage for those who are on the go. The product now ships straight to customer's doors in single-serve pouches. The available flavors mentioned in the ad are chicken, beef, and roasted garlic and chili. The ad focuses on communicating that Brodo's bone broth is a deeply nourishing beverage. # Visual style The overall aesthetic of the ad is clean and polished, showcasing high-quality production. The color palette features warm tones, with natural lighting used in many shots. The editing style incorporates quick cuts and smooth transitions to keep the ad engaging. The pacing is consistent, maintaining a steady rhythm throughout. Cuts and text overlays are timed to coincide with voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 10 years ago I did something that made people think I was crazy. Text overlay: years / something / I Visual: 00:00–00:02: The shot shows a kitchen counter with marble countertops, dark wood cabinets, stainless steel appliances, and green plants in the background. In the foreground, there is an open book sitting on a gold stand, featuring a photo of a Brodo beverage in a coffee cup. / 00:02–00:04: A pink film counter counts down from three to one. # Funnel stage Consideration # Pain points The ad implies that people are seeking convenient and nutritious ways to nourish themselves, but may not have the time to make bone broth from scratch. Quote: "10 years ago I did something that made people think I was crazy." # Value propositions - Real broth that's good enough to drink. # Benefits - delicious - deeply nourishing broth # Features - ships straight to your door - single serve pouches # Call to action Start your ritual today # Social proof - "The New York Times wrote about us followed by Bon Appetit, Food and Wine, The Wall Street Journal, and Goop" – Marco Canora (Founder) # Point of view - Brand 100% – The founder is the main narrator of the ad and his voice is used throughout the entire video. # Storyline - 00:00–00:02 The ad opens with a book standing open on a page featuring a hand holding a Brodo cup. - 00:02–00:08 The founder narrates how he began serving bone broth out of a coffee cup and lid ten years ago. - 00:08–00:17 The founder explains that he didn't do it because it was trendy, but because he knew real broth like his grandma made was undeniably delicious and nutritious. - 00:17–00:35 The founder expresses that he knew people would respond to it, which led to news coverage in The New York Times, Bon Appetit, Food & Wine, The Wall Street Journal, and Goop. - 00:35–00:50 The founder shares that Brodo now ships straight to doors in single-serve pouches, offering the same delicious and deeply nourishing broth on which they built their reputation. - 00:50–00:51 The founder summarizes that Brodo is real broth that's good enough to drink. - 00:51–00:54 The ad closes with a call to action to start a ritual today.

# Ad summary This ad features a clip from a podcast with David Chang and Marco Canora discussing the benefits of bone broth. The ad highlights the Brodo brand and its various flavors. # Brand positioning Brodo is presented as a brand that values quality and flavor over efficiency. The brand is positioned as a premium bone broth option, emphasizing the use of meat on the bone and roasting techniques to develop flavor. This suggests a commitment to traditional methods and a willingness to prioritize taste over cost-effectiveness. The brand aligns with a lifestyle that appreciates culinary craftsmanship and is willing to invest in higher-quality ingredients and processes. # Product Brodo is a bone broth product that comes in various flavors, including chicken bone broth with rosemary and lemon, chicken bone broth with coconut, curry, and lime, and beef bone broth. The product is made from scratch and uses 100% grass-fed beef. The ad emphasizes that Brodo is made with meat on the bone and roasted to develop flavor, highlighting its superior taste and quality. The ad addresses the purchase barrier of time and efficiency by acknowledging that Brodo takes more time to make but is worth it for the flavor. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots. The production quality is high, with clear visuals and audio. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:01: David Chang: Why Brodo's more delicious? Text overlay: 00:00–00:01: Why Brodo's / David Chang Visual: 00:00–00:03: David Chang, an Asian man with a shaved head, is sitting in front of a microphone wearing headphones. He is in a room with shelves behind him. He is gesturing with his hands as he speaks. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time and efficiency in making bone broth. It acknowledges that Brodo takes more time to make but is worth it for the flavor. # Value propositions - Brodo is more delicious because it's made with meat on the bone and roasted to develop flavor. - Brodo uses 100% grass-fed beef, ensuring a high-quality product. # Benefits - More delicious - Superior taste - High-quality ingredients # Features - Made from scratch - Meat on the bone - Roasted to develop flavor - 100% grass-fed beef # Call to action None used. # Social proof - "He was, he was like, just stop" – Marco Canora (Founder of BRODO) # Point of view - Expert 50% – The expert POV is communicated through David Chang's discussion of the bone broth making process and his conversation with Marco Canora. - Brand 50% – The brand POV is communicated through Marco Canora's confirmation of the story and the display of Brodo flavors and packaging. # Storyline - 00:00–00:05 David Chang discusses why Brodo is more delicious, emphasizing the importance of meat on the bone and roasting it to develop flavor. - 00:05–00:12 Chang acknowledges that this process takes more time and is less efficient business-wise. - 00:12–00:19 Chang recounts a conversation with Marco Canora, where he was yelling at Marco about his methods. - 00:19–00:23 Marco Canora confirms the story and jokes that Chang told him to stop making it so good. - 00:23–00:25 The ad shows the process of making bone broth and pouring it into a jar. - 00:25–00:27 The ad displays various Brodo flavors and packaging. - 00:27–00:29 Marco Canora is shown drinking Brodo and enjoying it.