How Bonafide Advertises on Meta

# Ad summary This ad promotes Bonafide Vaginal Dryness Moisturizer, highlighting its benefits over a two-month period. It uses a timeline format to show how the product works, starting with replenishing natural moisture on day one, reducing vaginal dryness after one month, and increasing vaginal elasticity and comfort during intimacy after two months. # Brand positioning Bonafide is presented as a provider of solutions for women's health concerns, specifically addressing vaginal dryness. The brand positions itself as a source of relief and enhanced comfort, particularly during intimacy. By focusing on a specific issue and offering a targeted product, Bonafide aims to occupy a space in the consumer's mind as a reliable and effective solution for intimate health needs. The brand's tone is informative and reassuring, aligning with a lifestyle that prioritizes women's well-being and sexual health. Bonafide pushes against the norms of avoiding or stigmatizing discussions about vaginal health, instead offering a direct and open approach to addressing these concerns. # Product The product being advertised is Bonafide Vaginal Dryness Moisturizer, designed to alleviate vaginal dryness and enhance comfort during intimacy. It is presented as a solution that begins working on day one by replenishing natural vaginal moisture. After one month of use, the ad claims that 100% of women experienced reduced vaginal dryness. By the second month, users may notice increased vaginal elasticity and enhanced comfort during intimacy. The product is for women experiencing vaginal dryness and seeking to improve their intimate experiences. The ad addresses the purchase barrier of uncertainty by providing a timeline of expected benefits, assuring potential customers of the product's effectiveness over time. # Visual style The ad has a clean and informative visual style, using a teal background and white rounded-corner rectangles to present information. The production quality is high, with clear product shots and professional-looking text. The visual motifs include a timeline layout and product close-ups. The image treatment is minimal, with no obvious filters or effects. The typography is large and bold, making it easy to read. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: What if you could put hyaluronic acid in your vagina? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of vaginal dryness, which can cause discomfort and affect intimacy. The question "What if you could put hyaluronic acid in your vagina?" directly targets this frustration. # Value propositions - Hyaluronic acid to replenish natural vaginal moisture - Reduced vaginal dryness in one month - Increased vaginal elasticity & enhanced comfort during intimacy in two months # Benefits - Begins replenishing natural vaginal moisture - 100% of women experienced reduced vaginal dryness - increased vaginal elasticity - enhanced comfort during intimacy # Features - hyaluronic acid # Call to action None used. # Social proof - 100% of women experienced reduced vaginal dryness # Point of view - Brand: The brand's POV is present in the initial question and the timeline of benefits, as it is promoting the product and its effectiveness. - External source: The claim that "100% of women experienced reduced vaginal dryness" implies an external study or source, adding credibility to the product's claims. # Storyline - The ad opens with a question, "What if you could put hyaluronic acid in your vagina?" This is intended to grab the viewer's attention and introduce the product's unique selling point from the brand's perspective. - The ad then presents a timeline of benefits, starting with "DAY 1" and stating that the product "Begins replenishing natural vaginal moisture." This is from the brand's perspective, highlighting the immediate action of the moisturizer. - Next, the ad moves to "MONTH 1," claiming that "100% of women experienced reduced vaginal dryness." This is presented as a statistic, implying an external source or study, to build trust and credibility. - Finally, the ad concludes with "MONTH 2," stating, "You may notice increased vaginal elasticity & enhanced comfort during intimacy." This is from the brand's perspective, promising further improvements and benefits with continued use.

# Ad summary This ad features a woman over 50 promoting Bonafide Revaree Plus vaginal dryness moisturizer. She emphasizes that women over 50 do not have to live with painful sex, thanks to this product. She highlights that it is hormone-free, relieves dryness with soothing sweet almond oil, and is simple to use. She also mentions that it requires no prescription, applicators, or mess, and that most women feel results in as little as 7 days. The ad includes visuals of the product packaging and inserts, as well as text overlays highlighting key benefits and statistics. # Brand positioning Bonafide is presented as a brand focused on providing hormone-free solutions for women's health issues, specifically targeting vaginal dryness. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for women over 50 experiencing discomfort during intimacy. The brand aligns with a tone of empowerment and relief, pushing against the norm of accepting painful sex as an inevitable part of aging. The brand positioning is both functional (providing relief from dryness) and emotional (enhancing comfort and intimacy). # Product Bonafide Revaree Plus is a hormone-free vaginal insert designed to moisturize and enhance comfort during intimacy. It is intended for women experiencing vaginal dryness, particularly those over 50. The product contains 2X hyaluronic acid and soothing sweet almond oil. It is presented as a simple solution, requiring the insertion of one insert every few days. The ad emphasizes that it requires no prescription, no applicators, and causes no mess. The ad highlights that 100% of women felt vaginal dryness relief and that most women feel results in as little as 7 days. It is also backed by science and recommended by over 6,000 doctors. # Visual style The ad has a clean and bright aesthetic with natural lighting. The editing style is a mix of static shots and quick cuts to showcase the product and its benefits. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 If you're over 50, you do not have to live with painful sex, thanks to this. Text overlay: 00:00–00:03 If you're over 50 Visual: 00:00–00:03 A woman with long gray hair, fair skin, and wearing a navy blue top stands in front of a neutral-colored wall with a window to her left. She is holding a blue and purple box of Bonafide Revaree Plus vaginal dryness moisturizer in her left hand. The camera is stationary and at eye level, capturing her from the chest up. She is smiling and speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of painful sex due to vaginal dryness, particularly for women over 50. "If you're over 50, you do not have to live with painful sex." # Value propositions - Hormone-free relief: Provides a solution without the use of hormones. - Simple and easy to use: Requires no prescription, applicators, or mess. - Effective relief: 100% of women felt vaginal dryness relief, with most feeling results in as little as 7 days. # Benefits - Relieves dryness - Enhances comfort during intimacy - Sex feels good again # Features - Hormone-free - Vaginal insert - 2X hyaluronic acid - Soothing sweet almond oil - No prescription - No applicators - No mess # Call to action Get relief with Revaree Plus today. # Social proof - "100% of women felt vaginal dryness relief" – On-screen text overlay - "Recommended by over 6,000 doctors" – On-screen text overlay - "It's honestly worth every penny of the $47 a month I spend" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman who uses and recommends the product, creating a relatable and trustworthy tone. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman holding the Bonafide Revaree Plus box, stating that women over 50 do not have to live with painful sex thanks to the product. This is intended to immediately address a common concern and offer a solution. - 00:03–00:09 00:03–00:09 The ad transitions to a shot of the product packaging and inserts on a marble surface. The woman states that Revaree Plus is a hormone-free vaginal insert that relieves dryness with soothing sweet almond oil. This provides a detailed description of the product and its key ingredients. - 00:09–00:12 00:09–00:12 The ad shows a hand opening the insert packaging and holding the insert. The woman states that it's simple, insert one every few days and you're done. This emphasizes the ease of use. - 00:12–00:15 00:12–00:15 The ad shows the product box on a nightstand and then on a table. The woman states that there is no prescription, no applicators, and no mess. This addresses potential purchase barriers. - 00:15–00:19 00:15–00:19 The ad returns to the woman holding the product box, stating that it actually works and most women feel results in as little as 7 days. A text overlay shows "100% of women felt vaginal dryness relief." This provides social proof and reinforces the product's effectiveness. - 00:19–00:23 00:19–00:23 The ad shows a hand holding the insert, stating that it's backed by science and recommended by over 6,000 doctors. Text overlays reinforce these claims. This builds credibility and trust. - 00:23–00:25 00:23–00:25 The ad shows the insert packaging on a bed. The woman states that now sex feels good again. This highlights the desired outcome. - 00:25–00:29 00:25–00:29 The ad shows the product box in a drawer. The woman states that it's honestly worth every penny of the $47 a month she spends. This justifies the cost. - 00:29–00:34 00:29–00:34 The ad returns to the woman holding the product box, urging viewers to stop suffering through vaginal dryness and get relief with Revaree Plus today. This is a direct call to action.

# Ad summary This ad promotes Bonafide Revaree Plus as a hormone-free vaginal insert that restores natural moisture and rejuvenates vaginal tissue. It addresses the pain point of vaginal dryness and positions the product as a better alternative to lubes and estrogen creams, which only mask the problem. The ad highlights the benefits of less dryness, more comfort, and increased confidence, supported by clinical study results. # Brand positioning Bonafide is presented as a brand focused on women's health and well-being, specifically addressing vaginal dryness with a hormone-free solution. The brand positions itself as a provider of products that restore natural moisture and rejuvenate vaginal tissue, offering a more effective and long-term solution compared to traditional lubricants and estrogen creams. Bonafide aligns with a lifestyle of comfort and confidence, promoting the idea of feeling good in one's body. The brand pushes against the norm of temporary fixes by offering a product that provides lasting relief and addresses the root cause of the issue. # Product Bonafide Revaree Plus is a hormone-free vaginal insert designed to replenish natural vaginal moisture and rejuvenate vaginal tissue. It is intended for women experiencing vaginal dryness and discomfort, particularly during intimacy. The product contains 10mg of hyaluronic acid and soothing sweet almond oil, providing long-lasting relief from vaginal dryness and discomfort, as well as painful sex. Revaree Plus works with the body to restore natural moisture, offering a more effective solution than lubes and estrogen creams, which only mask the problem. The product is used a few times a week, with benefits building over time, leading to less dryness, more comfort, and increased confidence in and out of the bedroom. # Visual style The ad has a clean and informative aesthetic, combining UGC-style footage with polished product shots and website recordings. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is a hybrid of UGC and commercial, lending credibility while maintaining a professional look. The visual motifs include close-ups of the product, website displays, and a woman speaking directly to the camera. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: Don't ruin your moment with lube. Text overlay: 00:00–00:02 Visual: 00:00–00:04: A close-up shot of a shelf in a store, filled with various feminine hygiene products, including AZO and Vagisil. The camera slowly pans upwards, showcasing the range of products available. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of vaginal dryness and the inconvenience of using temporary solutions like lubes and estrogen creams, which are described as messy, a hassle, and only masking the problem. # Value propositions - Hormone-free formula for those seeking natural solutions - Restores natural moisture, addressing the root cause of dryness - Long-lasting relief with benefits that build over time - Increases comfort and confidence, improving overall well-being # Benefits - Less dryness - More comfort - More confidence in and out of the bedroom - Long-lasting relief from vaginal dryness and discomfort - Reduced painful sex - Feeling good in your body again # Features - Hormone-free vaginal insert - Restores natural moisture - Rejuvenates vaginal tissue - Contains 10mg of hyaluronic acid - Contains soothing sweet almond oil - Used a few times a week - Benefits build over time # Call to action None used. # Social proof - In a clinical study, 100% of the participants experienced relief from vaginal dryness with Revaree Plus. # Point of view - Customer 50% – The ad uses a customer's voice to describe the product and its benefits. - Brand 50% – The brand voice is used to present the product as a solution to vaginal dryness and highlight its features and benefits. # Storyline - 00:00–00:01 The ad starts by highlighting the inconvenience of using lube. - 00:01–00:07 It then introduces Revaree Plus as a solution to replenish natural vaginal moisture and rejuvenate vaginal tissue. - 00:07–00:14 The ad points out the issues with lubes and estrogen creams, stating they are messy, a hassle, and only mask the problem. - 00:14–00:24 Revaree Plus is presented as a different approach, being a hormone-free vaginal insert that restores natural moisture. - 00:24–00:32 The ad explains that Revaree Plus is used a few times a week, with benefits building over time, leading to less dryness, more comfort, and increased confidence. - 00:32–00:38 Clinical study results are shown, indicating that 100% of participants experienced relief from vaginal dryness with Revaree Plus. - 00:38–00:45 The ad encourages viewers to try Revaree Plus to feel like themselves again every day, instead of relying on temporary solutions. - 00:45–00:49 The ad concludes by emphasizing that Revaree Plus is about feeling good in your body again, not just about sex.

# Ad summary This image ad for Bonafide vaginal dryness moisturizer uses a calendar motif to highlight the product's benefits over time. It emphasizes the use of hyaluronic acid to replenish natural moisture, reduce vaginal dryness, and increase vaginal elasticity and comfort during intimacy. # Brand positioning Bonafide is presented as a brand focused on women's intimate health, specifically addressing vaginal dryness. The brand positions itself as a provider of solutions that enhance comfort and well-being during intimacy. By highlighting the clinically studied nature of the product, Bonafide aims to occupy a space of trust and reliability in the consumer's mind. The brand aligns with values of self-care and sexual wellness, pushing against the norms of silence or embarrassment surrounding vaginal health issues. The brand positioning is both functional, offering a solution to dryness, and emotional, aiming to improve comfort and confidence. # Product The product being advertised is Bonafide Vaginal Dryness Moisturizer, a vaginal suppository designed to moisturize and enhance comfort during intimacy. It contains 2X hyaluronic acid and is clinically studied. The product is for women experiencing vaginal dryness. The ad highlights that after Day 1, the product begins replenishing natural vaginal moisture; after Month 1, 100% of women experienced reduced vaginal dryness; and after Month 2, users may notice increased vaginal elasticity and enhanced comfort during intimacy. The product is applicator-free and mess-free. The ad addresses the purchase barrier of discomfort or lack of information surrounding vaginal dryness by presenting a clear solution with specific benefits and a timeline of expected results. # Visual style The ad has a clean and informative visual style. The production quality is high, with studio-shot product photography and a simple, uncluttered layout. The use of color is minimal, with a focus on teal, white, and dark gray. The overall aesthetic is modern and clinical, conveying a sense of trust and reliability. # Hooks Headline: Your vagina called. It wants hyaluronic acid. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of vaginal dryness, which can cause discomfort and affect intimacy. The headline, 'Your vagina called. It wants hyaluronic acid,' directly implies that the viewer's vagina is experiencing dryness and needs hydration. # Value propositions - Hyaluronic acid replenishes natural vaginal moisture - Clinically studied to reduce vaginal dryness - May increase vaginal elasticity and enhance comfort during intimacy # Benefits - Begins replenishing natural vaginal moisture - 100% of women experienced reduced vaginal dryness - You may notice increased vaginal elasticity & enhanced comfort during intimacy # Features - 2X hyaluronic acid - Applicator-free - Mess-free - 10 mg hyaluronic acid - 10 vaginal suppositories - HYALURONIC ACID SODIUM SALT 0.5% # Call to action None used. # Social proof - 100% of women experienced reduced vaginal dryness # Point of view - Brand: The brand is speaking directly to the consumer, personifying their vagina to create a sense of urgency and relevance. # Storyline - The ad opens with the question, 'Your vagina called. It wants hyaluronic acid.' This is intended to grab the viewer's attention and introduce the topic of vaginal dryness and the need for hydration. The brand is speaking directly to the consumer, personifying their vagina to create a sense of urgency and relevance. - The ad then presents a timeline of benefits, starting with 'Day 1' when the product 'Begins replenishing natural vaginal moisture.' This is intended to show the immediate effects of the product and encourage the viewer to try it. The brand is highlighting the product's fast-acting nature and providing a reason to believe in its effectiveness. - The timeline continues with 'Month 1' when '100% of women experienced reduced vaginal dryness.' This is intended to build trust and credibility by showcasing the product's proven results. The brand is using social proof to demonstrate the product's effectiveness and reassure the viewer that it works. - The timeline concludes with 'Month 2' when 'You may notice increased vaginal elasticity & enhanced comfort during intimacy.' This is intended to highlight the long-term benefits of the product and encourage continued use. The brand is emphasizing the product's ability to improve overall sexual wellness and provide lasting relief from vaginal dryness.

# Ad summary This ad promotes Revaree, a hormone-free vaginal moisturizer in suppository form. The ad features a woman holding the product and describing its benefits, including relief from vaginal dryness and improved intimacy. The ad also highlights the product's small size and ease of insertion. # Brand positioning Revaree is presented as a modern, science-backed solution for vaginal dryness. The brand emphasizes hormone-free relief, positioning itself as a natural and safe alternative to traditional hormone-based treatments. The brand aligns with values of female empowerment and sexual wellness, promoting a lifestyle where women can confidently address their intimate health concerns. Revaree pushes against the category norm of relying on hormones, offering a functional solution focused on simplicity and ease of use. # Product Revaree is a hormone-free vaginal moisturizer in suppository form. It is designed to provide relief from vaginal dryness and improve intimacy. The product is small and easy to insert. It is made with hyaluronic acid. The ad addresses the purchase barrier of discomfort or difficulty with insertion by highlighting the product's small size and ease of use. The ad tells the viewer that Revaree is worth trying because it offers a hormone-free solution to vaginal dryness, leading to better intimacy. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product in a positive light. The editing style is simple and straightforward, with smooth transitions between shots. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is moderate, allowing the viewer to absorb the information without feeling rushed. The cuts are timed to the music beats, creating a sense of rhythm and flow. # Hooks Spoken: Female 1: Revaree. It's a powerful hormone-free relief from vaginal dryness. Text overlay: 25% OFF Use code DrJackie25 Visual: 00:00–00:01 A hand swipes a teal box with a white teardrop logo on a white surface. The background is a blurry gray surface. The text overlay "25% OFF Use code DrJackie25" is visible at the bottom of the frame. The camera is stationary and the lighting is bright. / 00:01–00:02 A hand holds the teal box with the Revaree logo. The text overlay "25% OFF Use code DrJackie25" is visible at the bottom of the frame. The camera is stationary and the lighting is bright. # Funnel stage Consideration # Pain points The ad addresses the pain point of vaginal dryness, which can cause discomfort and affect intimacy. The ad visually and verbally emphasizes the product's ability to provide relief from this condition. # Value propositions - Hormone-free relief from vaginal dryness - Small and easy to insert for comfortable use - Better intimacy through moisture # Benefits - Relief from vaginal dryness - Better intimacy # Features - Hormone-free - Small and easy to insert - Contains hyaluronic acid # Call to action SHOP NOW # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman introducing Revaree. She states that it is a powerful hormone-free relief from vaginal dryness. This is intended to immediately grab the viewer's attention by presenting the product as a solution to a common problem. The perspective is from a customer sharing her experience, conveyed through her casual tone and direct address. The tone is informative and enthusiastic, setting a positive and helpful tone for the ad. - 00:02–00:07 00:02–00:07 The woman continues by emphasizing that the product is small and easy to insert. This addresses a potential concern about the product being uncomfortable or difficult to use. The perspective remains from the customer, with a focus on practical benefits. The tone is reassuring and encouraging, building trust with the viewer. - 00:07–00:12 00:07–00:12 The woman concludes by stating that with Revaree, there is no more dryness, and it is good for intimacy. This reinforces the key benefits of the product and encourages the viewer to consider it as a solution. The perspective is still from the customer, with a focus on the positive outcomes of using the product. The tone is confident and positive, leaving the viewer with a sense of hope and empowerment.

# Ad summary This ad features a woman in a casual setting discussing hormonal sleep struggles and how melatonin doesn't always help with these issues. She cites a University of Chicago study that found women have higher nighttime brain activity levels than men. She then introduces Bonafide Noctera as a clinically tested sleep supplement that helps calm the overnight mental load and improve sleep quality. The woman emphasizes that Noctera rebalances natural sleep signals without using hormones and has a continuous release formula. # Brand positioning Bonafide is presented as a science-backed, hormone-free solution for women experiencing sleep disturbances, particularly those related to hormonal shifts. The brand aims to occupy a space in the consumer's mind as a reliable, clinically tested alternative to traditional sleep aids like melatonin. It aligns with values of natural wellness and healthy sleep habits, positioning itself against solutions that rely on hormones. The brand's positioning is functional, emphasizing the product's ability to rebalance natural sleep signals and improve sleep quality without hormones, while also connecting with the emotional desire for feeling rested and recharged. # Product Bonafide Noctera is a clinically tested sleep supplement designed to help women calm the overnight mental load and achieve higher quality sleep throughout the night. The product works by rebalancing the body's natural sleep signals without the use of hormones. It uses a special continuous release formula that works through the night to provide sustained support for improved sleep. The ad implies that Noctera is for women who experience hormonal sleep struggles, particularly those in menopause, and addresses the purchase barrier of hormone use by emphasizing that it is hormone-free. The product is presented as a solution for women who want to feel rested, recharged, and more like themselves. # Visual style The ad has a natural, UGC-style aesthetic with a mix of indoor and outdoor settings. The lighting varies from natural daylight to dimly lit scenes, creating a sense of authenticity and realism. The editing style includes quick cuts between shots, maintaining a brisk pace of about 15-20 cuts per minute. Audio-visual sync is present, with cuts and product actions timed to voiceover lines. The production quality is a hybrid of UGC and polished commercial, aiming to resonate with viewers seeking relatable and informative content. # Hooks Spoken: Ladies, if melatonin isn't helping your hormonal sleep struggles, this might be why. Text overlay: 00:00–00:03 / Research shows what's really going on / Ladies: If melatonin isn't Visual: 00:00–00:03: A woman with long brown hair stands outside in a garden setting with green foliage and white flowers in the background. She wears a beige sweater, jeans, and gold hoop earrings and is speaking directly to the camera, holding a small black microphone. Text overlay: "Research shows what's really going on. Ladies: If melatonin isn't" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of hormonal sleep struggles, particularly for women, where melatonin doesn't provide adequate relief. "Ladies, if melatonin isn't helping your hormonal sleep struggles, this might be why." # Value propositions - Hormone-free sleep support: Improves sleep quality without the use of hormones - Continuous release formula: The continuous release formula works through the night, so you wake up feeling rested, recharged, and more like yourself - Clinically tested sleep supplement: A safe and reliable option to rebalances the body's natural sleep signals to improve sleep quality # Benefits - Helps calm the overnight mental load - Higher quality sleep through the night - Rebalances your body's natural sleep signals - Improve sleep quality - Wake up feeling rested, recharged, and just more like yourself # Features - Clinically tested sleep supplement - Continuous release formula - Hormone-free # Call to action Check it out today! # Social proof - "A study from the University of Chicago found that women show higher night-time brain activity levels than men, a pattern normally linked to more fragmented sleep." # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing and recommending the product. # Storyline - 00:00–00:03 The ad begins with a woman addressing the camera, posing a question about melatonin's effectiveness for hormonal sleep struggles. - 00:03–00:10 The woman shares a University of Chicago study indicating women have higher nighttime brain activity levels than men, linking it to fragmented sleep. - 00:10–00:15 She then introduces Bonafide Noctera as a solution to these sleep problems, particularly those exacerbated by hormonal shifts during menopause. This creates a sense of relief by offering an answer. - 00:15–00:23 The woman provides details about Noctera, emphasizing that it is clinically tested, works by calming the overnight mental load, and improves sleep quality. This part is conveyed with an informative and reassuring tone. - 00:23–00:28 She highlights that Noctera rebalances the body's natural sleep signals to improve sleep quality without using hormones. The tone here is informative and persuasive, focusing on natural solutions. - 00:28–00:32 The ad describes that Noctera uses a continuous release formula that works throughout the night. This emphasizes the sustained effect of the supplement and the potential for restful sleep. - 00:35–00:38 The ad concludes with the woman stating that Noctera is worth a try and encourages viewers to check it out. It closes on an optimistic note, inviting action.

# Ad summary This ad uses a visual demonstration to show the benefits of using the advertised product over time. It highlights the product's ability to replenish moisture, relieve vaginal dryness, and provide results similar to topical estrogen creams without hormones. # Brand positioning This ad promotes a brand focused on vaginal health and wellness. The brand positions itself as a provider of solutions that offer similar results to traditional treatments like topical estrogen creams but without the use of hormones. This suggests a focus on natural or hormone-free alternatives, appealing to consumers seeking gentler or more holistic options for managing vaginal dryness and related issues. The brand aims to occupy a space in the market that prioritizes both effectiveness and safety, catering to those who may be concerned about the potential side effects of hormone-based treatments. # Product The product is a vaginal suppository designed to relieve vaginal dryness and replenish moisture. It is presented as an alternative to topical estrogen creams, offering similar results without the use of hormones. The ad highlights the product's ability to work quickly, with benefits starting as early as day one, where it "immediately gets to work to replenish moisture—fast." By week one, it "relieves vaginal dryness while soothing, softening, & strengthening vaginal tissue." After a month of use, the product "gives you results similar to topical estrogen creams, minus the hormones." The product is for women experiencing vaginal dryness and seeking a hormone-free solution. # Visual style The ad has a clean and minimalist visual style. It uses a dark teal background with teal rounded rectangles to highlight the product and its benefits. The white suppositories stand out against the teal background. The overall style is simple and informative, focusing on conveying the product's benefits clearly and concisely. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of vaginal dryness, which can cause discomfort and affect quality of life. The ad copy highlights that the product "relieves vaginal dryness." # Value propositions - Fast-acting: Immediately gets to work to replenish moisture-fast. - Hormone-free alternative: Gives you results similar to topical estrogen creams, minus the hormones. # Benefits - Relieves vaginal dryness - Gives you results similar to topical estrogen creams, minus the hormones # Features - Replenishes moisture - Soothes vaginal tissue - Softens vaginal tissue - Strengthens vaginal tissue - Hormone-free # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the benefits of its product over time, highlighting its effectiveness and hormone-free nature. # Storyline - The ad begins by showing the product's effect after one day of use, with the brand stating that it immediately gets to work to replenish moisture fast. This is intended to show the customer that the product works quickly. - The ad then shows the product's effect after one week of use, with the brand stating that it relieves vaginal dryness while soothing, softening, & strengthening vaginal tissue. This is intended to show the customer that the product provides multiple benefits. - The ad then shows the product's effect after one month of use, with the brand stating that it gives you results similar to topical estrogen creams, minus the hormones. This is intended to show the customer that the product is a safe and effective alternative to traditional treatments.

# Ad summary This ad is for Bonafide Nocterra, a product that is designed to restore your night and rest. It highlights that it can help reduce sleep disturbances, improves sleep quality and helps you wake up refreshed. # Brand positioning Bonafide is presented as a provider of targeted solutions for women's health and wellness, particularly concerning menopause-related issues. The brand aims to occupy a space in the consumer's mind as a trusted source that understands the unique challenges women face during hormonal changes, offering products that are specifically designed to alleviate these problems. The brand promotes a lifestyle of comfort and well-being, pushing against the norm of simply accepting sleep disturbances as an inevitable part of aging. The brand positioning is both functional, in its promise to target specific symptoms, and emotional, in its promise to restore a woman's overall quality of life by improving her sleep. # Product Bonafide Nocterra is a daily supplement designed to target sleep disruptions caused by hormonal changes in women. The product is presented as a solution to common sleep disturbances. It aims to reduce sleep disturbances, improve sleep quality, and ensure users wake up refreshed. It directly addresses the purchase barrier of sleep disturbances related to hormonal changes. The ad emphasizes the product's ability to restore both the night's rest and overall sleep quality, positioning it as a comprehensive sleep aid tailored to the specific needs of women experiencing hormonal fluctuations. # Visual style The ad has a clean, clinical, and modern aesthetic. The production quality appears to be high, with a studio-shot product image set against a soft gradient background. The image treatment includes background removal and drop shadows, giving the product a floating effect. Typography is large and bold, making the ad scannable. The overall style is likely intended to blend in with or mimic the aesthetic of a typical in-feed ad, potentially enhancing its stop power. # Hooks Headline: Restore your night. Restore your rest. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is sleep disruptions due to hormonal changes, as mentioned in the product description: "For targeting sleep disruptions from hormonal changes". # Value propositions - Restore your night. - Restore your rest. # Benefits - WAKE UP REFRESHED* - IMPROVES SLEEP QUALITY* - REDUCES SLEEP DISTURBANCES* # Features - Women's Daily Sleep Support - For targeting sleep disruptions from hormonal changes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is branded and focuses on product features and benefits, signaling that it is being presented from the brand's perspective. # Storyline - The ad starts by promising to "Restore your night. Restore your rest," which intends to highlight the overarching goal of the product from the brand's perspective. This sets the stage for the ad's focus on improving sleep quality and reducing disturbances. - The ad showcases the Bonafide Nocterra product, positioning it as a 'NEW!' solution. This is shown from the brand's perspective, and is intended to capture attention and build excitement around the product. - The ad includes circles around the product to highlight three key benefits: "WAKE UP REFRESHED*", "IMPROVES SLEEP QUALITY*", and "REDUCES SLEEP DISTURBANCES*". This intends to tell the customer why this product is worth buying and trying, from the brand's perspective.

# Ad summary This ad introduces Bonafide Women's Daily Sleep Support as a solution for sleep disruptions from hormonal changes. The headline challenges the assumption that waking up at 3 AM is random, positioning it as potentially hormonal. The ad highlights the product's clinical backing, safety for daily use, and its ability to target sleep disruptions and rebalance the body's natural sleep signals. # Brand positioning Bonafide is presented as a health and wellness brand focused on providing solutions for women's health issues, specifically targeting hormonal changes and their related symptoms. The brand aims to occupy a space of trust and reliability by emphasizing clinically studied and safe solutions, as highlighted in the image. Bonafide aligns with a health-conscious lifestyle and promotes the values of scientific validation and targeted support. The brand differentiates itself by addressing specific hormonal disruptions, positioning itself as a science-backed remedy rather than a generic sleep aid. # Product Bonafide Women's Daily Sleep Support is a dietary supplement designed to target sleep disruptions resulting from hormonal changes. This product is for women experiencing these specific sleep disturbances. Key details include its clinically studied and safe formulation for daily use, ability to target sleep disruptions from hormonal changes, and support for rebalancing the body's natural sleep signals. The bottle is presented as a one-month supply containing 60 tablets, emphasizing its ease of integration into a daily routine. The ad addresses the potential purchase barrier of uncertainty by highlighting its targeted action and clinical validation, suggesting it is worth trying for hormonal sleep issues. # Visual style The ad has a clean and minimalistic visual style, using soft lighting and a neutral color palette to create a calming and approachable feel. The production quality appears to be studio-shot, with carefully placed elements and clear focus. The visual motifs include the use of handwritten notes to convey a personal touch and highlight key benefits. The image treatment includes subtle color grading to enhance the warm tones. The typography is integrated in a clear and legible manner. The overall style aims to be native and scannable, blending well into a social media feed. # Hooks Headline: Waking up at 3am might be hormonal, not random. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration and uncertainty of waking up at 3 AM. The ad copy addresses this directly, stating, "Waking up at 3am might be hormonal, not random." # Value propositions - Clinically studied and safe for daily use - Targets sleep disruptions from hormonal changes - Helps to rebalance the body's natural sleep signals # Benefits - Rebalance the body's natural sleep signals # Features - Women's Daily Sleep Support - Targets sleep disruptions from hormonal changes - Clinically Studied and Safe for daily use - 1-MONTH BOTTLE 60 TABLETS # Call to action None used. # Social proof - Clinically Studied and Safe for daily use # Point of view - Brand: The overall point of view is from the brand, presenting its product as a scientifically backed solution for hormonal sleep disruptions, emphasizing its safety, targeted action, and natural support. # Storyline - The ad starts by presenting the problem of waking up at 3 AM, suggesting it might be due to hormonal issues rather than random occurrences. The brand introduces this idea from a factual, empathetic perspective, aiming to resonate with viewers who experience this problem and may not know the cause. - Next, the product, Bonafide Women's Daily Sleep Support, is introduced as the solution to target sleep disruptions from hormonal changes. The brand presents the product as a clinically studied and safe option, designed to address the root cause of the issue. - Finally, the ad reinforces the product's benefits by highlighting how it helps rebalance the body's natural sleep signals. The brand aims to reassure viewers that this product is designed to support their body's natural processes, offering a holistic approach to better sleep.

# Ad summary The ad features a female doctor who recommends Bonafide's Revaree Plus to treat GSM, sharing that patients love the updated product with twice the amount of hyaluronic acid than the original insert. # Brand positioning Bonafide is presented as a women's health brand focused on developing hormone-free solutions for vaginal dryness. The brand is positioned as a provider of vaginal suppositories, and promotes a lifestyle focused on comfort and enhanced intimacy without hormones. Bonafide targets an older demographic, offering products tailored to manage GSM symptoms and restore vaginal health. # Product Bonafide Revaree Plus is a vaginal suppository designed to treat GSM (Genitourinary Syndrome of Menopause). It is a non-hormonal option made with hyaluronic acid and sweet almond oil, and is suitable for sensitive and irritated vaginal tissue. Revaree Plus restores vaginal tissue, improves moisture, and relieves bothersome GSM symptoms like general discomfort and painful sex. The ad claims that Revaree Plus has double the amount of hyaluronic acid as the original insert. # Visual style The ad has a polished, commercial aesthetic with a clean and professional vibe. The editing style features static shots with minimal transitions. The production quality feels professional, with a bright and sterile background. The ad follows a consistent pace throughout. The audio-visual sync is maintained with the speaker's voiceover. # Hooks Spoken: Female 1: Bonafide's Revaree Plus, an updated and extra strength version of their vaginal suppository, is an incredible non-hormonal option to treat GSM. Text overlay: 00:00–00:01 / Bonafide's / 00:01–00:02 / plus / 00:02–00:02 / and / 00:02–00:03 / version / 00:03–00:05 / vaginal / 00:05–00:05 / is / 00:05–00:06 / incredible / 00:07–00:07 / hormonal / 00:08–00:09 / treat Visual: 00:00–00:05: A woman with wavy brown hair, fair skin, and light eyes is centered in the frame. She wears a brown top and a white doctor's coat. She holds a small box of Bonafide Revaree vaginal dryness moisturizer. The background is a white cabinet with medical supplies on the shelves. The camera is stationary. The woman is speaking to the camera. / 00:05–00:09: The doctor is centered in the frame, still in the white cabinet. Now she is holding a white suppository. The camera is stationary. She is speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets bothersome GSM symptoms like general discomfort and painful sex. # Value propositions - Extra-strength formula for those requiring more intense relief # Benefits - Restores vaginal tissue - Improves moisture - Relieves bothersome GSM symptoms like general discomfort and painful sex # Features - Non-hormonal option - Made with hyaluronic acid and sweet almond oil # Call to action Check it out. # Social proof - "I recommend my patients use Revaree Plus at least two to three times a week at bedtime" – Female 1 (Doctor) - "My patients absolutely love this product, especially now that it has double the amount of hyaluronic acid as the original insert." – Female 1 (Doctor) # Point of view - Expert 100% – The ad features a doctor in a white coat speaking directly to the camera, lending her professional expertise as she promotes Revaree Plus. # Storyline - 00:00–00:01 The doctor introduces Bonafide's Revaree Plus. - 00:01–00:05 The doctor explains it is an updated and extra-strength version of their vaginal suppository. - 00:05–00:09 The doctor says that Revaree Plus is an incredible non-hormonal option to treat GSM. - 00:09–00:17 The doctor says that Revaree Plus, made with hyaluronic acid and sweet almond oil, is so great for sensitive and irritated vaginal tissue. - 00:17–00:27 The doctor says Revaree Plus restores vaginal tissue, improves moisture, and relieves bothersome GSM symptoms like general discomfort and painful sex. - 00:27–00:31 The doctor says it's all about proactive management when it comes to GSM. - 00:31–00:35 The doctor recommends patients use Revaree Plus at least two to three times a week at bedtime. - 00:35–00:43 The doctor shares that patients absolutely love this product, especially now that it has double the amount of hyaluronic acid as the original insert. - 00:43–00:45 The doctor encourages the viewer to check it out and let her know what they think.

# Ad summary This ad uses a split-screen technique to show the contrast between a woman's sleep quality before and after using Bonafide Women's Daily Sleep Support. The 'old me' is pictured lying awake, while the 'new me' is sleeping soundly, implying the product's effectiveness. # Brand positioning Bonafide is presented as a brand that understands and addresses the unique sleep challenges women face, particularly those related to hormonal changes. The brand positions itself as a provider of reliable, daily sleep support through its product, which is designed to target sleep disruptions that arise from hormonal imbalances. Bonafide aims to occupy the space of a trusted partner in women's health, offering solutions that are tailored to their specific needs and life stages, promoting a sense of well-being and comfort by helping them achieve better sleep. # Product The product featured is Bonafide Women's Daily Sleep Support, a dietary supplement designed to target sleep disruptions arising from hormonal changes. It is presented in a white plastic bottle with a purple label. The product aims to improve sleep quality for women experiencing hormonal imbalances. The key selling point is its ability to provide daily sleep support. The ad showcases the product as a solution to the problem of sleeplessness, suggesting it can transform one's sleep experience from restless nights to achieving the best sleep possible. It addresses a common purchase barrier by implying that the supplement is effective in improving sleep. # Visual style The ad utilizes a before-and-after split-screen format, with the top half representing the 'before' state and the bottom half representing the 'after' state. It has a clean and straightforward design with a focus on the product and the contrast in sleep quality. The lighting is soft and natural, and the images are shot from a close-up perspective to highlight the women's faces. The text is clear and easy to read, with a simple color scheme of white and blue. # Hooks Headline: "I can't sleep" # Funnel stage Middle of funnel (Consideration) # Pain points The ad shows the pain point of not being able to sleep. The quote "I can't sleep" explicitly states the frustration of sleeplessness. # Value propositions - Women's Daily Sleep Support for targeting sleep disruptions from hormonal changes # Benefits - Better sleep - Targets sleep disruptions from hormonal changes # Features - Women's Daily Sleep Support - For targeting sleep disruptions from hormonal changes # Call to action None used. # Social proof - None used. # Point of view - Customer: The phrases 'Old me: 'I can't sleep'' and 'New me: 'I get the BEST sleep'' represent the customer's perspective, highlighting their personal experience and transformation before and after using the product. # Storyline - The ad presents a problem: the 'old me' who is unable to sleep, as indicated by the text overlay and image of a woman lying awake in bed. This is intended to resonate with viewers who experience sleep difficulties, setting up the need for a solution, as told from the customer's perspective. - The ad introduces the product, Bonafide Women's Daily Sleep Support, as a potential solution to sleep problems. This section informs the audience about the product and its purpose, from the brand's perspective. - The ad then transitions to a solution: the 'new me' who achieves the best sleep, as shown in the image of a woman sleeping soundly and accompanied by the text overlay. This part of the narrative demonstrates the positive outcome of using the product, from the customer's perspective.

# Ad summary The ad promotes Bonafide Noctera, a dietary supplement designed to help women experiencing sleep disruptions due to hormonal changes during menopause. The ad features a product shot, key benefits highlighted with percentage statistics, and the promise of unlocking 'the science to better sleep in menopause'. # Brand positioning Bonafide is presented as a science-backed brand focused on women's health and wellness, particularly in addressing hormonal changes that impact sleep quality during menopause. The brand positions itself as a provider of targeted solutions, emphasizing the use of scientific research to improve sleep. It aligns with values of health and well-being, and it seems to be following category norms by highlighting clinical results and the benefits of its dietary supplement. The brand positioning is both functional, with its focus on performance and specific targeting of hormonal sleep disruptions, and emotional, with its promise of better sleep. # Product The product being advertised is Bonafide Noctera, a daily dietary supplement for women experiencing sleep disruptions from hormonal changes during menopause. The product comes in a bottle containing 60 tablets, intended as a 1-month supply. It aims to help reduce sleep disturbances, make it easier to fall back asleep, and increase time spent sleeping. The USPs highlighted are that it targets sleep disruptions related to hormonal changes, and the benefits are supported by percentages: 99% reduced sleep disturbances, 89% fall back asleep easier, and 86% increased time spent sleeping. The ad addresses the purchase barrier of uncertainty by highlighting quantifiable sleep improvements. # Visual style The ad uses a clean, minimalist aesthetic with a focus on the product and its benefits. The purple gradient background adds a touch of sophistication. The use of statistics as visual elements provides a sense of credibility. The overall style is polished and professional, suggesting a reputable brand. # Hooks Headline: Noctera™ unlocks the science to better sleep in menopause* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of sleep disturbances caused by hormonal changes during menopause. This is shown by the text 'For targeting sleep disruptions from hormonal changes.' # Value propositions - 99% reduced sleep disturbances - 89% fall back asleep easier - 86% increased time spent sleeping # Benefits - reduced sleep disturbances - fall back asleep easier - increased time spent sleeping # Features - Women's Daily Sleep Support - targets sleep disruptions from hormonal changes - Dietary Supplement # Call to action None used. # Social proof - 99% reduced sleep disturbances¹ - 89% fall back asleep easier² - 86% increased time spent sleeping³ # Point of view - Brand: Throughout the image, the copy and visuals consistently promote the benefits of the product and reinforce the brand message. # Storyline - The ad starts by introducing Noctera™ and immediately promises to unlock the science to better sleep in menopause. This grabs the viewer's attention by directly addressing a common problem and offering a solution. This is from the brand's perspective. - The ad showcases the Bonafide Noctera product, emphasizing its function as a "Women's Daily Sleep Support", targeting sleep disruptions from hormonal changes. This informs the consumer about the product's benefits. This is from the brand's perspective. - Finally, the ad highlights statistics representing 99% reduced sleep disturbances, 89% fall back asleep easier, and 86% increased time spent sleeping. This serves as social proof. This is from the brand's perspective.

# Ad summary This ad promotes Bonafide's Noctura as a hormone-free solution to help women experiencing menopause sleep better. # Brand positioning Bonafide positions itself as a provider of natural, hormone-free solutions for women's health concerns, specifically targeting issues related to menopause. The brand clearly understands that many women are actively seeking alternatives to traditional hormone-based treatments due to potential side effects or personal preferences. By offering products like Noctura, Bonafide provides a way for women to manage their symptoms with natural ingredients. This positions Bonafide as a health and wellness brand that focuses on safety and a gentle approach, appealing to women who want to maintain their well-being through natural methods. # Product Noctura is a women's daily sleep support supplement specifically designed to target sleep disruptions that result from hormonal changes, particularly during menopause. This hormone-free formula is designed to be non-habit forming and non-groggy. It features a continuous release formula, delivering sustained support throughout the night. Noctura comes in a one-month bottle containing 60 tablets. The ad focuses on reassuring women that they can achieve better sleep without relying on hormones or experiencing the unwanted side effects often associated with sleep aids. # Visual style The ad has a clean, polished look with a focus on product features. It uses a simple gradient background with stars and clouds to evoke a sense of nighttime and sleep. The typography is clear and easy to read, with the product benefits highlighted in individual badges. The overall effect is calming and informative, designed to quickly communicate the product's key selling points. # Hooks Headline: Sleep like a baby # Funnel stage Consideration # Pain points Sleep disruptions due to hormonal changes during menopause are a common and frustrating problem for women, leading to fatigue and reduced quality of life. # Value propositions - The formula is hormone-free, non-groggy, and non-habit forming, providing a natural and gentle approach to sleep support. - The continuous release formula provides sustained support throughout the night, ensuring uninterrupted sleep. # Benefits - Women's Daily Sleep Support - For targeting sleep disruptions from hormonal changes # Features - Hormone-free - Non-groggy - Non-habit forming - Continuous release formula # Call to action None used. # Social proof - None used. # Point of view - Brand: All copy and product information promotes the product. # Storyline - The ad opens with a comforting statement, “Sleep like a baby,” which aims to resonate with viewers who are struggling to achieve restful sleep. This establishes the desired outcome and sets a tone of peacefulness from the brand's perspective. - Next, the ad calls out the core problem and the product solution by stating the product targets the core reason for their sleep issues, stating that the product helps you sleep “through menopause”. This section conveys the product's targeted use case. - Finally, the product is presented alongside a list of key benefits: hormone-free, non-groggy, non-habit forming, and continuous release formula. These all reassure the customer by eliminating potential barriers to purchase. This is shown from the brand’s POV.

# Ad summary This ad showcases Bonafide Women's Daily Sleep Support supplements. It uses a night sky background to emphasize the product's sleep-enhancing benefits and highlights its key features: hormone-free, non-groggy, non-habit forming, and continuous release formula. # Brand positioning Bonafide is presented as a brand focused on women's health, particularly addressing sleep issues related to hormonal changes. The brand positions itself as a provider of hormone-free solutions, emphasizing safety and well-being. It aims to occupy a space in the consumer's mind as a reliable and gentle option for women seeking natural relief from sleep disruptions, promoting a lifestyle of restful sleep without the side effects associated with traditional medications. The brand aligns with health-conscious consumers who prioritize natural and non-habit forming remedies. # Product Bonafide Women's Daily Sleep Support is a dietary supplement designed to help women experiencing sleep disruptions due to hormonal changes. The supplement comes in a white plastic bottle containing 60 tablets, intended for a one-month supply. Key features highlighted are that it is hormone-free, non-groggy, non-habit forming, and has a continuous release formula. The product aims to address the purchase barriers related to concerns about hormones and side effects, positioning itself as a safe and gentle alternative for achieving restful sleep. # Visual style The ad has a clean and professional aesthetic with a focus on clarity and simplicity. The image utilizes a night sky background to reinforce the sleep-related theme. The image treatment includes background removal for the product bottle, and the use of rounded shapes and soft lighting to create a gentle and inviting tone. The typography is integrated cleanly, with a large, bold headline. # Hooks Headline: Turn off your busy mind # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having a 'busy mind' that prevents restful sleep. # Value propositions - Hormone-free solution for sleep - Non-groggy formula for a refreshed morning - Non-habit forming sleep support - Continuous release formula for sustained sleep # Benefits - Catch some zzz's # Features - Hormone-free - Non-groggy - Non-habit forming - Continuous release formula # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the product's features and benefits, aiming to persuade the viewer to purchase Bonafide Women's Daily Sleep Support. # Storyline - The ad opens by addressing the common problem of a busy mind that prevents sleep. This is intended to immediately resonate with potential customers who struggle with this issue, drawing them into the ad and creating an immediate connection by acknowledging a common struggle. The brand is speaking to the customer. - The ad then presents the Bonafide Women's Daily Sleep Support supplement as the solution, highlighting key features such as 'hormone-free,' 'non-groggy,' and 'non-habit forming.' This is to reassure potential customers that the product is safe and effective. The brand is speaking to the customer. - The ad ends by promising restful sleep ('catch some zzz's'). This emphasizes the desired outcome of using the product, which is to help customers achieve a good night's sleep. The brand is speaking to the customer.

# Ad summary An ad for Bonafide Women's Daily Sleep Support. The ad features a woman's hand holding a bottle of the product and callouts with features of the product such as better sleep quality, more time spent asleep, and more daytime energy. # Brand positioning Bonafide is a brand that focuses on women's health and well-being, particularly during hormonal changes. The brand is positioned as a provider of natural solutions to address various menopause-related symptoms. The brand positions itself as a provider of support for women going through hormonal changes. # Product Bonafide Women's Daily Sleep Support is a product designed to target sleep disruptions stemming from hormonal changes. It comes in a white plastic bottle and contains 60 tablets. The key benefits highlighted are better sleep quality, more time spent asleep, and increased daytime energy. The product aims to address the sleep-related challenges women face due to hormonal fluctuations, offering a natural solution to improve sleep and overall well-being. # Visual style The ad uses a clean and modern visual style, characterized by a minimalist background and soft lighting. The production quality appears to be high, with sharp focus on the product and professional presentation. The visual motif involves using circular outlines with descriptive text to highlight product benefits, creating a visually appealing and informative layout. Typography is integrated cleanly, with legible fonts and clear hierarchy. The style contrasts with platform-native content by being highly designed and polished. # Hooks Headline: Me? I sleep like a baby through menopause # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses sleep disruptions caused by hormonal changes during menopause, a common issue for women in this stage of life. The frustration is signaled by the claim "Me? I sleep like a baby through menopause". # Value propositions - Daily sleep support helps women sleep through menopause. # Benefits - More daytime energy* - Better sleep quality* - More time spent asleep* # Features - For targeting sleep disruptions from hormonal changes # Call to action None used. # Point of view - Customer: The phrase "Me? I sleep like a baby through menopause" represents the customer's point of view, indicating a personal experience with the product's effectiveness. - Brand: The rest of the ad is from the brand's perspective, describing the benefits of its product. # Storyline - The ad opens with the brand directly stating, "Me? I sleep like a baby through menopause," positioning itself as the voice of a user sharing their experience and claiming that they sleep soundly even during menopause. The message intends to grab the attention of women experiencing sleep disturbances due to menopause. - The brand's product is visually presented, held by a woman, showing the audience what the product looks like. It conveys that it is a tangible solution that can be easily accessed and used. - Lastly, the ad uses callouts to list the key benefits of the product: more daytime energy, better sleep quality, and more time spent asleep. This informs the audience about the specific advantages of using the product and what they can expect to gain from it.

# Ad summary This ad promotes Bonafide's Noctera for women experiencing perimenopause and menopause to combat hormonal sleep disruption. The ad features a question about sleep and energy as a hook, introduces Noctera as a solution, and provides information about its formulation and benefits. # Brand positioning Bonafide is presented as a provider of women's health solutions, specifically targeting the challenges women face during perimenopause and menopause. The brand aims to occupy a space in the consumer's mind as a scientific and effective option for hormonal health issues. It promotes a tone of trust and reliability, avoiding overly emotional or trendy marketing tactics. The brand focuses on functional benefits, offering targeted support for hormonal changes. # Product The product advertised is Noctera by Bonafide, a dietary supplement formulated for women in perimenopause and menopause. It is designed to combat hormonal sleep disruption. The supplement comes in a bottle containing 60 tablets, which constitutes a 1-month supply. The bottle is labeled as 'Women's Daily Sleep Support' and aims to target sleep disruptions from hormonal changes. The primary selling point is that it offers a targeted solution for women experiencing sleep issues due to hormonal shifts during menopause. # Visual style The ad features a clean, product-focused aesthetic with a calming color palette. The editing style is static with text overlays appearing to provide information. The production quality appears polished, creating a commercial feel. The pacing is slow, with static shots and minimal movement. # Hooks Spoken: 00:00-00:06 [Music playing] Text overlay: 00:00–00:06 / 00:00–00:06 Anything for sleep and energy? (speech bubble) / 00:00–00:06 Nannette H. (speech bubble) Visual: 00:00–00:01: A product shot shows the Bonafide Noctera bottle against a backdrop of a blue and purple sky with a crescent moon. A light blue speech bubble appears with the text, 'Anything for sleep and energy? Nannette H.' The bottle sits on a reflective surface, mirroring the product and sky. Two white tablets are next to the bottle. # Funnel stage Top of funnel (Awareness) # Pain points The primary pain point is difficulty sleeping and lack of energy due to hormonal changes during perimenopause and menopause, creating a need for targeted sleep support. The question, 'Anything for sleep and energy?' highlights the viewer's potential desperation for a solution. # Value propositions - Addresses sleep disruptions due to hormonal changes associated with perimenopause and menopause. - Provides a daily solution for women seeking better sleep quality. # Benefits - Targeting sleep disruptions from hormonal changes - Get better sleep # Features - Women's Daily Sleep Support - Formulated for women in perimenopause & menopause - Combats hormonal sleep disruption - 60 tablets (1-month supply) # Call to action GET BETTER SLEEP (button) # Social proof - "Anything for sleep and energy?" – Nannette H. (Customer) # Point of view - Customer 50% – The ad presents a problem from the perspective of a potential customer seeking solutions. - Brand 50% – The brand voice introduces and explains the product's features and benefits. # Storyline - 00:00–00:01 The ad begins with a question about sleep and energy, attributed to 'Nannette H,' a customer. - 00:01–00:06 The ad introduces Noctera as the solution for women in perimenopause and menopause, highlighting its formulation to combat hormonal sleep disruption.

# Ad summary This ad highlights Bonafide’s Noctera supplement for women experiencing sleep disruptions from hormonal changes. The ad presents the product, and details key features such as being hormone-free, non-habit forming, and non-groggy. It uses research data and animated text to communicate the product's value. # Brand positioning Bonafide is presented as a science-backed brand focused on women's health solutions, specifically addressing hormonal changes. The brand is positioned as a source of relief for women experiencing sleep disturbances due to perimenopause and menopause. Bonafide aims to occupy a space of trust and reliability by emphasizing scientific formulation and hormone-free solutions. This brand positioning appears functional and scientific. # Product The product featured is Bonafide Noctera, a daily sleep support supplement for women experiencing sleep disruptions due to hormonal changes, specifically perimenopause and menopause. The supplement is presented as hormone-free, non-groggy, and non-habit forming, with a continuous release formula. The ad highlights that "99% of women experience reduced sleep disturbances" when using Noctera. This is a value-driven product meant to alleviate sleep disturbances for women undergoing hormonal changes. # Visual style The ad has a clean, polished aesthetic with a focus on clarity. It uses static product shots and simple animations. The production quality is high-end, giving the ad a professional commercial feel. The pace is moderate, with text overlays and product information timed to the music's rhythm. # Hooks Spoken: 00:02–00:09: [Voiceover] We got busy with the science... Text overlay: 00:02–00:09: We got busy with the science... Visual: 00:02–00:09: The shot features a white bottle of Bonafide Women's Daily Sleep Support centered against a light purple background with clouds. Text overlays highlight product features and benefits, including the claim "Noctera is uniquely formulated to combat hormonal sleep disturbances due to perimenopause and menopause." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sleep disturbances caused by hormonal changes during perimenopause and menopause. The ad visualizes this as a disruption to sleep, seeking solutions. # Value propositions - Noctera is uniquely formulated to combat hormonal sleep disturbances due to perimenopause and menopause - 99% of women experience reduced sleep disturbances # Benefits - Combats hormonal sleep disturbances - Reduced sleep disturbances # Features - Hormone-free - Continuous release formula - Non-groggy - Non-habit forming # Call to action None used. # Social proof - The ad uses the data point "99% of women experience reduced sleep disturbances" as social proof to demonstrate the product's effectiveness. # Point of view - Brand 100% – The ad is entirely delivered from the brand's perspective, communicating product information and benefits. # Storyline - 00:00–00:02 The ad begins by presenting a question from Nannette H.: "Anything for sleep and energy?" - 00:02–00:03 Responding to Nannette H’s question, the ad pivots to highlighting how Bonafide focuses on science, stating: "We got busy with the science..." - 00:03–00:09 Expanding on the previous statement, the ad gives a direct claim about the product's effectiveness: "Noctera is uniquely formulated to combat hormonal sleep disturbances due to perimenopause and menopause.*", followed by another claim: "99% of women experience reduced sleep disturbances." - 00:03–00:09 The ad concludes by listing the key qualities of the product, including: "Hormone-free", "Continuous release formula", "Non-groggy", and "Non-habit forming."

# Ad summary This ad promotes Bonafide's Women's Daily Sleep Support, a non-hormonal supplement, as a solution for women experiencing sleep disturbances during menopause. The ad features a woman holding the product, and highlights benefits such as improved sleep quality and daytime energy. # Brand positioning Bonafide is positioned as a provider of non-hormonal solutions for women's health needs, particularly during menopause. The brand aims to occupy a space in the consumer's mind as a natural and effective alternative to traditional hormone therapies. Bonafide aligns with a lifestyle of wellness and self-care, promoting the idea that women can manage menopausal symptoms without resorting to hormonal treatments. The brand takes a functional approach, emphasizing the performance and simplicity of its products. # Product Bonafide Women's Daily Sleep Support is a non-hormonal supplement designed to target sleep disturbances associated with hormonal changes during menopause. The product is intended for women experiencing difficulty sleeping due to menopause. It aims to provide better sleep quality, more time spent asleep, and more daytime energy. The ad addresses the purchase barrier of women seeking non-hormonal alternatives for managing menopausal symptoms. The ad is telling the viewer that this product is worth trying because it offers a natural and effective way to improve sleep without the use of hormones. # Visual style The ad has a clean, polished aesthetic. The bright white background and close-up shots of the product give it a professional feel. The use of animated text bubbles adds a modern touch. The video features static shots with smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is slow and deliberate. # Hooks Text overlay: 00:00–00:04: Me? I sleep like a baby through menopause / 00:01–00:04: More daytime energy* / 00:02–00:04: Better sleep quality* / 00:02–00:04: More time spent asleep* Visual: 00:00–00:04: Close-up shot of a woman's hands with manicured nails holding a white bottle of Bonafide Women's Daily Sleep Support against a bright white background. The bottle is open, and the woman's hands are neatly manicured. As the shot remains static, animated text bubbles appear around the product highlighting, “More daytime energy*,” “Better sleep quality*,” and “More time spent asleep*.” # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that menopause can cause sleep disturbances. # Value propositions - Non-hormonal sleep support - Daily supplement # Benefits - Better sleep quality* - More time spent asleep* - More daytime energy* # Features - Non-hormonal # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who uses and benefits from the product. # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a woman's hands holding a bottle of Bonafide Women's Daily Sleep Support. Text appears stating, "Me? I sleep like a baby through menopause." The benefits of the product are highlighted through text bubbles: "More daytime energy," "Better sleep quality," and "More time spent asleep." This moment introduces the product and its intended benefit—improved sleep during menopause—from the perspective of someone who has found a solution, which helps frame the product as desirable and effective. The tone is confident and relatable.

# Ad summary This ad promotes Bonafide's Noctera for women experiencing sleep disturbances. The ad features the product against a blue background with text overlay promoting its ability to restore sleep quality. # Brand positioning Bonafide is presented as a women's health company focused on creating innovative and natural solutions for sleep disturbances. The brand aims to occupy a space in the consumer's mind as a provider of effective and safe alternatives to traditional medicine, emphasizing women's wellness through products like Noctera. Bonafide aims to align with a lifestyle of health, wellness, and natural solutions, potentially pushing against the norms of relying solely on prescription medications for sleep issues. The brand positioning is functional, focusing on improving sleep quality and reducing sleep disturbances with science-backed solutions. # Product Noctera by Bonafide is a dietary supplement designed for women to improve sleep quality and reduce sleep disturbances. The product aims to target sleep discomfort to allow women to sleep better and wake up refreshed. It is presented as a natural alternative to traditional sleep aids, appealing to those who seek non-prescription solutions. The key selling points are its ability to improve sleep quality, reduce sleep disturbances, and promote waking up refreshed. The product is presented as a simple, effective solution to common sleep problems that women face. # Visual style The ad has a clean and polished aesthetic with a focus on simplicity. The use of a solid blue background and clear text overlays gives it a professional and trustworthy feel. The animation of the text boxes appearing is smooth and subtle, adding a touch of visual interest without being distracting. The ad has a high-end commercial feel, which supports the brand's intention to be seen as a reputable provider of women's health solutions. The pacing is slow and deliberate, with static shots and smooth transitions. # Hooks Text overlay: 00:00–00:05: WITH NOCTERA / 00:00–00:05: Restore your night. / 00:00–00:05: Restore your rest. / 00:00–00:05: NEW! Visual: 00:00–00:05: A light blue background displays the text "WITH NOCTERA. Restore your night. Restore your rest." Below is an image of a Bonafide Noctera bottle. A dark blue circle with the text "NEW!" is placed to the side of the bottle. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of women experiencing sleep disturbances, with the goal of finding a solution that allows them to "restore your night and restore your rest." # Value propositions - Noctera is a dietary supplement designed to target sleep discomfort in order to improve sleep and allow women to wake up refreshed. # Benefits - Restore your night. - Restore your rest. - Improves sleep quality* - Reduces sleep disturbances* - Wake up refreshed* # Features - Targets sleep discomfort - Dietary supplement # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, highlighting product claims and benefits. # Storyline - 00:00–00:05 00:00–00:05: The ad starts by introducing Bonafide's Noctera, emphasizing its ability to restore sleep. This sets the stage by presenting the product as a solution to sleep-related issues. The message is from the brand's perspective, aiming to capture the audience's attention with a promise of better sleep. The tone is informative and reassuring, creating a sense of hope for those struggling with sleep problems. - 00:01–00:05 00:01–00:05: Text overlays appear around the product image, highlighting specific benefits such as improving sleep quality, reducing sleep disturbances, and waking up refreshed. This is a continuation of the brand's message, providing concrete reasons to consider Noctera. The perspective is from the brand, aiming to persuade the viewer with specific product attributes. The tone remains informative and slightly persuasive, aiming to build trust and interest.

# Ad summary This image ad features Bonafide Women's Daily Sleep Support supplements. The ad uses a testimonial overlaid on an image of a woman sleeping in bed to communicate the restful benefits of the sleep support supplement. # Brand positioning Bonafide presents itself as a provider of natural solutions for women's health issues. The brand focuses on hormonal changes and disruptions, suggesting a commitment to understanding and addressing the unique needs of women at different life stages. Bonafide positions itself as a provider of hormone-free alternatives, suggesting that they push against the traditional norm of hormone-based treatments. The brand aims to occupy a space in the consumer's mind as a reliable and safe choice for women seeking natural support for their health concerns. # Product Bonafide Women's Daily Sleep Support is a dietary supplement designed to target sleep disruptions from hormonal changes. The supplement is available in a 1-month bottle containing 60 tablets. It is advertised as a non-habit-forming, non-groggy, hormone-free formula with a continuous release formula. The ad addresses the purchase barriers of those concerned about the side effects of traditional sleep aids, by stating that it is hormone-free, non-habit forming, and non-groggy. # Visual style The ad has a clean and polished visual style. The background of blue skies and clouds is soft and dreamlike, creating a calming effect. The product is prominently displayed, and the text is clear and easy to read. The image treatment gives a soft, slightly blurred effect, making it inviting and approachable. The color scheme is mostly purple and white, creating a consistent brand aesthetic. The overall style makes the ad easily scannable in a feed. # Hooks Headline: "Don't talk to me, I'm busy getting all my beauty sleep" # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that hormonal changes can disrupt sleep, which is an issue for many women. The quote "Don't talk to me, I'm busy getting all my beauty sleep" demonstrates that there is a current inability to achieve restful sleep. # Value propositions - Sleep support that is non-habit forming, non-groggy, and hormone-free # Benefits - For targeting sleep disruptions from hormonal changes. # Features - Continuous Release Formula - Non-Habit Forming - Non-Groggy - Hormone-Free # Call to action None used. # Social proof - "Don't talk to me, I'm busy getting all my beauty sleep" – YOU WITH NOCTERAT™ # Point of view - Customer: The quote “Don’t talk to me, I’m busy getting all my beauty sleep” represents the customer’s perspective, expressing satisfaction with the sleep they are getting from the product. # Storyline - The ad begins with a quote from a customer, presented in a speech bubble, saying “Don’t talk to me, I’m busy getting all my beauty sleep” which conveys the message of the product's ability to provide restful sleep. The customer's perspective is being conveyed. - The ad then features a photograph of a sleeping woman, visually reinforcing the promise of restful sleep. This supports the earlier quote by showing the outcome of using the sleep aid. The story is being told from a brand perspective. - Finally, the ad highlights key features such as “Continuous Release Formula”, “Non-Habit Forming”, “Non-Groggy”, and “Hormone-Free”, informing the viewer about the benefits of the product and attempting to address any concerns they may have. The brand perspective is being conveyed.