How Biohacking Bestie Advertises on Meta

# Ad summary A woman is talking about her experience with bloating for 30 plus years. She then brings up the product Bloating Bestie and discusses how it will help to support your gut and relieve bloating in just 14 days. # Brand positioning Bloating Bestie is presented as a clinically and scientifically proven solution to relieve bloating and support gut health. The brand positions itself against other bloating supplements that only provide temporary relief without addressing the underlying gut issues. It promotes a functional benefit by offering a product that not only relieves bloating but also supports and heals the gut, implying a more comprehensive approach to wellness. The brand aligns with a lifestyle that values long-term health and well-being, offering a solution that provides lasting results and addresses the root cause of the problem. # Product Bloating Bestie is presented as a clinically and scientifically proven supplement designed to relieve bloating and support gut health. The product is for individuals experiencing bloating who seek a comprehensive solution that addresses the root cause, rather than just providing temporary relief. It claims to not only relieve bloating but also support and heal the gut. The USPs include its clinically and scientifically proven efficacy and its ability to provide long-term relief by supporting gut health. The ad addresses the purchase barrier of ineffective bloating supplements by highlighting that Bloating Bestie heals the gut, which leads to long-term relief. The product is worth trying or buying because it promises lasting results and a holistic approach to wellness. # Visual style The ad has a polished commercial aesthetic, with natural lighting and smooth transitions. The production quality is high-end, giving it a professional and trustworthy feel. The editing style consists of static shots with minimal camera movement. The pacing is consistent throughout the ad, creating a steady flow of information. The audio-visual sync is maintained as the cuts align with the voiceover lines. # Hooks Spoken: 00:00–00:04 Okay, I'm gonna be honest with you. I've been struggling with bloating for 30 plus years. Text overlay: 00:00–00:01 OKAY, / 00:00–00:01 I'M GONNA BE HONEST / 00:01–00:03 I'VE BEEN / 00:01–00:03 STRUGGLING WITH / 00:02–00:04 BLOATING FOR 30+ Visual: 00:00–00:04: The shot is a close up of a woman with blonde hair, blue eyes, pink lips, and wearing a white crocheted shirt sitting at a table with her hand on her face. The background includes a light fixture, a glass bottle set, and a black ceiling. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly highlights the frustration of dealing with bloating for an extended period, as expressed by the line, "I've been struggling with bloating for 30 plus years." # Value propositions - Clinically and scientifically proven to not only relieve your bloating but also support your gut and heal it # Benefits - Relieve your bloating - Stop bloating in just 14 days # Features - Clinically and scientifically proven - Supports your gut - Heals it # Call to action Check out Bloating Bestie! # Social proof - "So you my dear, can stop bloating just like I did in just 14 days" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer, sharing personal experiences and insights, creating a relatable and authentic connection with the audience. # Storyline - 00:00–00:04 The woman begins the video by saying she's going to be honest and that she's been struggling with bloating for 30+ years. - 00:04–00:11 The woman shares that she did not understand that bloating is connected to your skin, hair, and how you feel, and that is because of our gut. - 00:11–00:15 She shares that all of the bloating supplements do help to relieve you from bloating but don't really heal the gut. - 00:15–00:24 The woman then introduces the product and shares that Bloating Bestie has been clinically and scientifically proven to not only relieve your bloating but also support your gut and heal it. - 00:24–00:29 The woman closes out the video by sharing that you can stop bloating in just 14 days with Bloating Bestie.

# Ad summary A woman shares her experience using Biohacking Bestie Instant Bloating Relief supplements. She emphasizes how bloating negatively impacts her life and the effectiveness of this product in addressing this issue. She highlights the product's ability to alleviate bloating and gas, soothe belly discomfort, promote gut health, and eliminate excess water. She expresses enthusiasm for the ingredients, including clove, licorice root, cinnamon, and catnip, and encourages her audience to share their experience with the product. # Brand positioning Biohacking Bestie is positioned as a wellness brand focused on providing instant bloating relief supplements, aligning with individuals seeking convenient solutions for digestive discomfort. The brand appears to prioritize functional benefits like relieving bloating and gas, soothing belly discomfort, promoting gut health, and eliminating excess water. With a focus on digestive comfort and body positivity, the brand establishes itself as a resource for feeling confident and comfortable in any outfit or social setting. # Product Biohacking Bestie Instant Bloating Relief is a supplement designed to quickly reduce bloating, gas, and belly discomfort. It promotes healthy gut flora, aids repair, and flushes out excess water. Marketed towards women experiencing bloating due to factors like food or medical conditions such as endometriosis, the supplement contains ingredients like clove, licorice root, cinnamon, and catnip. The product is presented as a game-changer, allowing users to feel like their 'best self' and gain control over their lives by eliminating bloating in 15–20 minutes. # Visual style The ad has a casual, UGC-style aesthetic with a stationary, selfie-style camera. The lighting is natural, giving the video an authentic feel. The editing is straightforward, with static shots and minimal transitions, which supports the conversational and personal tone of the ad. The pacing is determined by the speaker's natural rhythm, making the ad feel like a genuine recommendation from a friend. # Hooks Spoken: If you're a girly who is literally just so sick and tired of bloating, I need you to listen up, okay? Visual: 00:00–00:05: Close-up shot of a woman with curly blonde hair, false eyelashes, and a nose ring standing in front of a plain beige wall. She is wearing a white strapless top. The camera is stationary, providing a direct, selfie-style view of her face and upper body as she speaks to the camera. # Funnel stage Consideration # Pain points Bloating and the resulting 'endo belly' are framed as the most annoying things, indicating the frustration and discomfort experienced by those who frequently deal with bloating. # Value propositions - Provides instant bloating relief - Helps you take control of your life and get rid of that bloat, so you can just feel like your best self # Benefits - Removes bloat and gas fast - Soothes belly discomfort - Promotes healthy gut flora and repair - Flushes out excess water - Tones down bloating in 15-20 minutes # Features - Contains ingredients like clove, licorice root, cinnamon, catnip # Call to action If you get it, let me know, tell me what you think, because it has already been a game changer for me. # Social proof - "I've taken it a couple times already and let me tell you, the way that it tones down your bloating in literally just 15 to 20 minutes is insane." - Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a woman sharing her experience and thoughts on the product. # Storyline - 00:00–00:05 The creator introduces herself and states that if the viewer is a woman who is tired of bloating, they should listen up. - 00:05–00:16 She shares that she experiences bloating from food, which is made worse by her endometriosis. She describes the 'endo belly' caused by bloating as the most annoying thing. - 00:16–00:32 She introduces Biohacking Bestie Instant Bloating Relief supplements, which she has tried a few times. She claims it tones down bloating in 15–20 minutes. - 00:32–00:45 The creator lists the product benefits, stating it removes bloat and gas fast, soothes belly discomfort, promotes gut flora and repair, and flushes out excess water. - 00:45–00:52 She names ingredients such as clove, licorice root, cinnamon, and catnip. - 00:53–01:06 The creator shares the goal of the product, stating that it will help the viewer take control of their life and get rid of bloat, so they can feel like their best self. - 01:06–01:14 The creator highlights that feeling like your best self allows the consumer to wear whatever outfit they want, go out, and stay in feeling their best. - 01:14–01:21 She states that the consumer can get the product on TikTok shop and that she will tag them below. She encourages the consumer to tell her what they think. - 01:21–01:22 She states that the product is a game-changer for her.

# Ad summary A woman shares her experience with Bloating Bestie, a dietary supplement that helps to relieve bloating and gas. She mentions that she feels lighter, more confident, and comfortable in her own body. # Brand positioning Biohacking Bestie presents itself as a modern, female-focused wellness brand that acknowledges and addresses common health issues faced by women. It takes a functional approach by offering supplements tailored to specific needs such as bloating, with a focus on natural ingredients and long-term gut health. The brand appeals to health-conscious women seeking convenient and effective solutions, positioning itself as a supportive ally. # Product Bloating Bestie is presented as a dietary supplement in capsule form, packaged in a clear bottle with a yellow lid and label accents. It's designed to provide instant relief from bloating and gas, soothe belly discomfort, promote healthy gut flora and repair, and flush out excess water. The ad emphasizes that this product supports long-term gut health and keeps the stomach calm even after heavier meals. It is for anyone who feels heavy, puffy, or uncomfortable due to bloating. # Visual style The ad has a UGC feel, with natural lighting and a static camera. It features simple edits, with a focus on the woman's testimonial. The production quality is basic, lending a casual, accessible tone. # Hooks Spoken: 00:00–00:07 Female 1: I'm 34, and I'm a mom of three, and bloating has always been my biggest struggle. Visual: 00:00–00:05 A medium shot of a fair-skinned woman with shoulder-length wavy brown hair, wearing a gray and white snowflake print pajama top, sitting on a white sofa in front of a light-peach wall. She holds a white bottle with a lime-green lid and label in her right hand, gesturing with her left hand as she speaks. A large teal analog clock hangs on the wall behind her. / 00:05–00:07 Medium shot continues as the woman speaks, gesturing with her left hand and holding the product in her right hand. # Funnel stage Middle of funnel (Consideration) # Pain points The woman describes that no matter how healthy she eats, her stomach often feels heavy, puffy, and uncomfortable. # Value propositions - Instant relief and long-term gut health support through one product. # Benefits - Soothes belly discomfort - Helps you not feel as swollen at the end of the day - Aids in digestion - Keeps your stomach calm even after heavier meals - Feel lighter - Feel more confident - Feel comfortable in your own body # Features - Relieves bloating and gas fast - Supports gut health long-term - Helps digestion - Keeps stomach calm # Call to action None used. # Social proof - "Ever since I started taking Bloating Bestie, things have completely changed." – Female 1 (Customer) - "I feel lighter, more confident, and finally comfortable in my own body again." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the POV of a woman describing her personal experience using the product. # Storyline - 00:00–00:07 00:00–00:07 A woman introduces herself as a 34-year-old mother of three and shares that bloating has always been her biggest struggle. This is presented from her perspective, which is communicated through her tone. - 00:07–00:14 00:07–00:14 She explains that no matter how healthy she eats, her stomach often feels heavy, puffy, and uncomfortable. She relays the feeling of physical discomfort and personal frustration. - 00:14–00:20 00:14–00:20 The woman shares that things have completely changed since she started taking Bloating Bestie. This functions as a turning point in the narrative, communicating the product's positive impact. - 00:20–00:29 00:20–00:29 She explains the product helps to relieve bloating and gas fast and soothes belly discomfort so she doesn't feel as swollen by the end of the day. It communicates how the product is effective from the user's point of view. - 00:29–00:38 00:29–00:38 The woman emphasizes that she loves that it supports gut health long-term, helping digestion and keeping her stomach calm, even after heavier meals. This builds on the previous points to show lasting support and benefits. - 00:38–00:44 00:38–00:44 She shares that she started to notice the difference within just a few days. This shows that the product is quick to work. - 00:44–00:58 00:44–00:58 The woman concludes that she feels lighter, more confident, and finally comfortable in her own body again, sharing Bloating Bestie has honestly become her little secret weapon that she can't go without. This communicates confidence in the product by using her own experience.

# Ad summary A woman with red hair and glasses tests out Biohacking Bestie’s bloating relief capsules. She shows how bloated she is before taking two capsules with water, then revisits the camera after 30 minutes to show her stomach and report that the bloating has been reduced. # Brand positioning Biohacking Bestie is positioned as a solution for people seeking relief from bloating in a quick and easy 30-minute window. The brand aims to occupy a space in the consumer's mind as a quick, functional fix. The brand aligns with a lifestyle of convenience and immediate results. Biohacking Bestie pushes against the norm of slow-acting digestive aids, emphasizing speed and efficiency. The brand positioning is functional, focusing on performance and simplicity. # Product Biohacking Bestie's bloating relief capsules are designed to alleviate bloating within 30 minutes. The product is for people who experience bloating and seek a fast solution. The capsules are taken orally with water. The USP is the quick 30-minute relief. The product addresses the purchase barrier of slow-acting digestive remedies by promising rapid results. The ad tells the viewer that this product is worth trying because it offers a convenient and timely solution to bloating. # Visual style The ad has a scrappy, UGC feel with natural lighting and static shots. The production quality is low-end, supporting a casual and relatable tone. The pacing is moderate. Audio-visual sync is loose, with edits following the natural rhythm of speech. # Hooks Spoken: 00:00–00:02 Thirty-minute bloat relief, count me in. Visual: 00:00–00:02 The foreground shows a woman with red hair pulled back in a ponytail, wearing glasses and a light blue tank top. She is holding a bottle of Biohacking Bestie Bloating Bestie pills. The background is out of focus, showing a neutral-colored wall with some kind of electrical box. The camera is selfie-style and stationary, with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points Lower abdominal bloating. The woman gestures to her stomach and says, "There is a little bit of bloating in this lower abdomen section." # Value propositions - Quick bloat relief # Benefits - 30-minute bloat relief # Features - Bloating relief # Call to action giving it a try # Social proof - None used. # Point of view - Customer 100% – The entire video is communicated from the point of view of a customer of the brand through first-person testimonial style. # Storyline - 00:00–00:02 00:00–00:02 A woman states that she wants 30-minute bloating relief. The message conveyed is that she is interested in a product that can help her with bloating in a short amount of time. The audience is experiencing it from the perspective of the creator, who is excited about trying a new product. - 00:02–00:07 00:02–00:07 The woman states that Biohacking Bestie sent her their bloating bestie. The message conveyed is that she received a product from the brand to test out. The audience is experiencing it from the perspective of the creator. There is a sense of excitement and anticipation as she prepares to try the product. - 00:07–00:12 00:07–00:12 The woman states that she is going to take two capsules with water and check back in 30 minutes. The message conveyed is that she is following the instructions for using the product and will provide an update on its effectiveness. The audience is experiencing it from the perspective of the creator. This sets the stage for the product demonstration and outcome. - 00:12–00:20 00:12–00:20 The woman adjusts her shirt to show the stomach area so the viewer can see what her stomach looks like before using the product. The message conveyed is that the woman is showing the state of her stomach before taking the product to provide a before and after comparison. The audience is experiencing it from the perspective of the creator. This is done to create transparency and establish a baseline for the product's effectiveness. - 00:20–00:23 00:20–00:23 The woman states that she is going to see if the product will knock that right out. The message conveyed is that she is expressing optimism about the product's ability to relieve her bloating. The audience is experiencing it from the perspective of the creator. Her tone is hopeful, and she anticipates a positive outcome. - 00:23–00:28 00:23–00:28 The woman shakes the bottle of capsules, pours two into her hand, grabs a glass of water, and takes the pills. The message conveyed is that the woman is showing the process of taking the bloating relief capsules. The audience is experiencing it from the perspective of the creator. The actions are practical and demonstrate the ease of using the product. - 00:29–00:35 00:29–00:35 The woman states that she is back after 30 minutes and that the product did a pretty good job. The message conveyed is that the product has been effective in reducing her bloating. The audience is experiencing it from the perspective of the creator. Her tone is positive, and she shares the results of the product trial. - 00:35–00:42 00:35–00:42 The woman states that she feels a lot better and there's no tension or build-up in her lower abdomen and recommends the product. The message conveyed is that she is emphasizing the positive effects of the product and encouraging viewers to try it. The audience is experiencing it from the perspective of the creator. The tone is enthusiastic and persuasive.

# Ad summary This ad shows a hand holding a pile of different pills. The next shot shows the bottle of 'Food Bestie Digestive Enzyme' and the person opens the bottle and shakes it. # Brand positioning The brand, Bestie, presents itself as a solution to digestive issues with its "Food Bestie Digestive Enzymes" product. The brand occupies a functional space in the market, focusing on providing relief from digestive discomfort in under one hour, as highlighted in the ad. There is a lifestyle alignment that the brand promotes, suggesting that consumers can enjoy their favorite foods without the worry of digestive problems. # Product The product featured is "Food Bestie Digestive Enzymes," presented as a digestive aid. The ad highlights its ability to provide digestion relief in under 1 hour. The product comes in a clear plastic bottle with a pink twist-off cap. The label is white with the brand name and product name displayed prominently. The enzymes are for anyone who wants to improve digestion or enjoy eating without digestive problems. The USP is that the product has fast digestion relief. The product addresses the potential purchase barrier of digestive issues that can arise after eating. # Visual style The ad uses a polished commercial aesthetic, with clear lighting. The editing style is quick cuts, with static shots. The pacing is consistent throughout the ad. There are no audio-visual syncs. # Hooks Text overlay: 00:00–00:08 Digestion Relief In Under 1 Hour 💗 Visual: 00:00–00:01 A person’s hand, light skin tone, holds a pile of various pills against a backdrop of artificial grass. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is digestive issues that arise after eating your favorite foods. # Value propositions - Digestion relief in under 1 hour # Benefits - Digestion Relief In Under 1 Hour # Features - Digestion relief # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The product is shown and the brand is explicitly named. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a hand holding various pills, which may be intended to convey a sense of overwhelm or confusion with existing supplement options. - 00:01–00:08 00:01–00:08 The hand presents a bottle of "Food Bestie Digestive Enzymes," which is then opened and shaken. This is from the brand’s POV, highlighting the product as the solution to the digestion issues.

# Ad summary This ad promotes Bloating Bestie, a supplement designed to reduce bloating. Two women start the ad, followed by a woman sharing before-and-after photos showing that she has dealt with bloating her whole life. She then explains that she decided to create Bloating Bestie. The ad finishes with a woman at a restaurant sharing the supplement. # Brand positioning Bloating Bestie positions itself as a modern, accessible, and body-positive wellness brand. The brand tackles a common and uncomfortable issue—bloating—and offers a simple, natural solution that empowers individuals to take control of their digestive health. With a lighthearted, relatable tone, the brand seeks to democratize wellness, making it inclusive and approachable for a wide audience. Rather than adhering to rigid dietary norms, Bloating Bestie embraces a lifestyle that includes enjoying everyday foods while mitigating their unpleasant side effects. The brand focuses on functional benefits, offering a convenient and effective way to manage bloating without drastic lifestyle changes. # Product Bloating Bestie is an instant bloat relief supplement designed to help reduce gas and bloating. The bottle indicates it helps to soothe discomfort, reduce water retention, and support healthy gut flora. The advertisement showcases two product formats, gummies and capsules, offering multiple consumption options. The product is implied to be for anyone who suffers from bloating, regardless of their dietary habits or lifestyle. The product's USPs include its ability to provide instant relief, its natural ingredients, and its support for overall gut health. Use occasions include pre- and post-meals, or any time bloating occurs. The ad also indirectly addresses purchase barriers by highlighting its ease of use, natural composition, and noticeable results. # Visual style The ad features a blend of casual, UGC-style visuals and more polished product shots. The editing is fast-paced, with quick cuts and transitions to maintain viewer engagement. The production quality varies, giving the ad a relatable, authentic feel. The visual motifs include before-and-after shots, close-ups of the product, and scenes of everyday life. The pacing is quick, with cuts timed to the upbeat music. # Hooks Spoken: 00:00–00:03 Female 1 and Female 2: When someone says they can't do anything about their bloating Text overlay: 00:00–00:03 when someone says they can't do anything about their bloating Visual: 00:00–00:03 Two young women stand side-by-side in a modern living room decorated for Christmas. Female 1, on the left, has long brown hair and wears a black shirt and jeans. Female 2, on the right, has long blonde hair and wears a light blue sweater. Both women are making surprised expressions and waving their hands. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the feeling of bloating and discomfort, and the perceived lack of effective solutions. The ad opens with the line, "when someone says they can't do anything about their bloating." # Value propositions - Bloating Bestie's instant bloat relief is accessible for anyone. # Benefits - Beat bloating today! # Features - Instant Bloat Relief - Reduces Gas and Bloating - Soothes Discomfort - Reduces Water Retention - Supports Healthy Gut Flora and Repair # Call to action Beat Bloating Today! # Social proof - “I never believed I'd be freed.” – Female 3 # Point of view - Customer 50% – The ad features customer testimonials and before-and-after photos, lending the brand credibility. - Brand 50% – The brand voice is present through the woman sharing her story and creating the product. # Storyline - 00:00–00:03 Two women start the ad by looking surprised and waving their hands. The audio and text overlay explain the context: "when someone says they can't do anything about their bloating". - 00:03–00:07 In a series of images, a woman displays polaroid photos of her before and after using Bloating Bestie. Before photos show her face with acne and her holding her stomach. The "after" photos show her in a bikini and a portrait with a man. - 00:07–00:08 The woman says she "never believed I'd be freed". - 00:08–00:12 The woman shares the backstory of Bloating Bestie. She says, "I decided to take action and help create the remedy. And thus, Bloating Bestie was born." - 00:12–00:14 To end the ad, a woman at a restaurant is holding the Bloating Bestie bottle and the text overlay reads, "Beat Bloating Today!"

# Ad summary This ad features Aggie Lal, Founder of Biohacking Bestie, discussing bloating. She explains the difference between temporary bloating and long-term bloating, recommending Biohacking Bestie Bloating Bestie to address both. She highlights the use of the postbiotic Corbion, clinically proven to address the root cause of bloating in 14 days. # Brand positioning Biohacking Bestie is presented as a health and wellness brand focused on gut health and bloating solutions. It emphasizes the importance of addressing both short-term and long-term causes of bloating, suggesting a holistic approach. The brand appears modern and scientific, highlighting clinically proven ingredients. It also embodies female empowerment by being female founded and backed by female investors. Biohacking Bestie aims to be a reliable and trustworthy source for gut health solutions, promoting the idea that a healthier gut leads to feeling better overall. # Product Biohacking Bestie Bloating Bestie is a supplement designed to address both short-term and long-term causes of bloating. For long-term issues, it includes a postbiotic called Corbion, which is clinically and scientifically proven to address the root cause of bloating in just 14 days. The supplement is designed to remove bloat and gas fast, soothe belly discomfort, promote healthy gut flora and repair, and flush out excess water. It’s 100% family-owned, made in the USA, female-founded, with no fillers and notable investors. It comes in a bottle with 90 capsules, providing 30 servings. Biohacking Bestie Bloating Bestie offers a comprehensive approach to gut health, promising relief and overall well-being. # Visual style The ad has a polished UGC feel. The editing style includes quick cuts, smooth transitions, and static shots. The production quality appears high-end. Pacing is consistent throughout the ad. Text and product actions are timed to voiceover lines. # Hooks Spoken: So when you get bloated, it's kind of hard to figure out, is it a temporary thing or is it a long-term gut issue? Text overlay: The Ingredient / You Need to Beat Bloating Visual: 00:00–00:05 A medium shot shows Aggie Lal sitting at a countertop in a kitchen. She has long blonde hair and wears a white dress with a pink sweater. Behind her is a kitchen area with wicker hanging light fixtures, wood cabinets, and white stone backsplash. She gestures with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points Bloating can be difficult to diagnose and manage, with uncertainty whether it's a temporary issue or a sign of a long-term gut problem. # Value propositions - Addresses both short-term and long-term bloating issues - Clinically proven ingredients # Benefits - Addresses the root cause of bloating in just 14 days - Removes bloat and gas fast - Soothes belly discomfort - Promotes healthy gut flora and repair - Flushes out excess water # Features - Postbiotic called Corbion - Clinically and scientifically proven # Call to action None used. # Social proof - Clinically and scientifically proven to address the root cause of bloating in just 14 days # Point of view - Expert 100% – The ad is told from the perspective of Aggie Lal, the Founder of Biohacking Bestie, who presents herself as an expert in gut health and bloating solutions. # Storyline - 00:00–00:05 Aggie Lal introduces the topic of bloating and the difficulty in determining whether it's temporary or a long-term gut issue, setting the stage for the ad. - 00:05–00:10 Building on the previous point, she elaborates that frequent bloating indicates an underlying root cause, emphasizing the need to differentiate between occasional and chronic issues. - 00:10–00:16 Aggie explains that temporary bloating is generally not a cause for concern but can be annoying, linking it to hormonal changes during a woman's cycle to normalize the experience. - 00:16–00:27 Transitioning from temporary bloating to chronic gut health issues, Aggie states that chronic bloating is not ideal and should be addressed to improve overall well-being. - 00:27–00:32 Aggie introduces Biohacking Bestie Bloating Bestie as a solution that addresses both short-term and long-term bloating issues, presenting the product as a comprehensive remedy. - 00:32–00:41 Detailing the long-term solution, Aggie highlights the use of a postbiotic called Corbion, clinically and scientifically proven to address the root cause of bloating in just 14 days. The product is shown with more information about it.

# Ad summary This ad features a creator standing poolside, who then explains how understanding protein helped her lose two inches off of her waist. # Brand positioning The brand presents itself as focused on fitness and weight loss. It aims to occupy the consumer's mind as a source of knowledge and products that help achieve visible results. The brand associates itself with a healthy, active lifestyle and promotes the idea that understanding specific aspects of nutrition, like protein, is key to achieving fitness goals. The brand stands out by promising quick and noticeable physical changes, pushing against the norm of slow, gradual fitness progress often promoted by others. # Product The product is positioned as knowledge about protein intake that leads to weight loss, specifically a reduction in waist size. The ad is for those interested in quick fitness results. A key selling point is the promise of losing inches off the waist by understanding protein, which addresses the common desire for rapid weight loss. No specific protein product is mentioned, but the implication is that this knowledge could be applied to dietary choices or related supplements. # Visual style The ad has a natural, bright aesthetic with a slightly polished feel, indicative of being shot on a smartphone. The editing is minimal with static shots, which aligns with a UGC style. The pacing is slow, allowing the viewer to take in the visual and auditory information. # Hooks Spoken: 00:01–00:04 I shaved off 2 inches off my waist when I understood THIS about protein Text overlay: 00:00–00:04 I shaved off 2 inches off my waist when I understood THIS about protein Visual: 00:00–00:04: A person with blond hair pulled back in a bun, wearing a light beige bikini, stands next to a pool and holds a phone up to record themselves. The person is standing on a patio with white chairs and planters on either side of them, and the patio is surrounded by large tropical plants. The background is a bright sky with fluffy white clouds, and a building with a second floor is visible behind the pool. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the main pain point is struggling to lose weight around the waist. "I shaved off 2 inches off my waist" suggests the target audience desires a slimmer waistline. # Value propositions - The value proposition is understanding protein to easily shave off inches from one's waist. # Benefits - I shaved off 2 inches off my waist # Features - Understanding protein # Call to action None used. # Social proof - "I shaved off 2 inches off my waist" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a person sharing her experience and insights with the product. # Storyline - 00:00–00:02 A person wearing a bikini stands next to a pool and shows off their body while recording a selfie video. - 00:02–00:04 The person explains that they shaved off two inches off their waist when they understood "THIS" about protein.

# Ad summary This ad promotes Biohacking Bestie, a weight loss supplement by Aggie. The ad features a woman discussing energy crashes and promoting a product that can help with metabolism and appetite control. # Brand positioning Biohacking Bestie, by Aggie, aims to occupy the space of a trustworthy and effective solution for weight loss and energy management. The brand aligns with a lifestyle of health and confidence. It pushes against the norms of skepticism surrounding weight loss products by highlighting the product's positive reviews. The brand positioning is functional, focusing on performance and efficacy. # Product Biohacking Bestie AM is a weight loss tablet designed to fire up your metabolism, control your appetite, and give you the energy you need to make it through your day with zero crashes. According to the ad, consumers are often skeptical of weight loss products. The product has rave reviews that have made the product take off. The product helps consumers feel more confident in their bodies. # Visual style The ad has a polished UGC feel, with bright, natural lighting and static shots. The editing is smooth. The production quality is high, giving the impression of a well-made commercial. # Hooks Spoken: 00:00–00:02: If you deal with energy crashes you need to try this. Text overlay: 00:00–00:02: No needles, no nausea, no problem. Visual: 00:00–00:02: The shot features a light-skinned woman with long brown hair, wearing a gray tank top. She is centered in the frame, speaking directly to the camera. The background shows a modern living space with high ceilings, a staircase, a kitchen area, and neutral decor. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points Dealing with energy crashes throughout the day # Value propositions - No needles, no nausea, no problem: Convenience and ease of use compared to other weight loss solutions. - Energy without crashes: Sustained energy without the negative side effects often associated with energy-boosting products. # Benefits - Control your appetite - Give you the energy you need to make it through your day with zero crashes - Feel more confident in your body # Features - Formulated to fire up your metabolism # Call to action Go to biohackingbestie.com and start feeling more confident in your body. # Social proof - "These rave reviews has been what's made this product take off" – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the point of view of someone describing the product and offering benefits. # Storyline - 00:00–00:02 The ad opens with a woman speaking directly to the camera, addressing viewers who deal with energy crashes. - 00:02–00:08 She introduces a product, Biohacking Bestie AM, that is formulated to fire up metabolism, control appetite, and provide energy without crashes. The message is direct and informative. - 00:08–00:18 Acknowledging skepticism around weight loss products, she emphasizes the product's rave reviews as a reason for its success. This is a moment of credibility-building and reassurance that responds to the previous claim. - 00:18–00:20 She calls the product is one that actually makes a difference. - 00:20–00:24 She directs viewers to the website biohackingbestie.com to start feeling more confident in their bodies. The tone is encouraging and action-oriented.

# Ad summary A young woman discusses her issues with digestion and bloating, and how the Food Bestie supplement has helped her to feel more comfortable and confident in her digestion. # Brand positioning Food Bestie is presented as a solution for individuals who experience discomfort and bloating after eating certain foods. The brand aims to occupy a space in the consumer's mind as a digestive aid that allows them to enjoy their favorite foods without the negative consequences. The brand aligns with a lifestyle that values both indulgence and wellness, promoting the idea that you don't have to restrict your diet to feel good. It pushes against the norm of restrictive diets and promotes a more balanced approach to eating, suggesting that the problem isn't the food itself, but rather the body's ability to efficiently digest it. The brand positioning is functional, focusing on the performance and simplicity of their digestive enzyme supplement. # Product Food Bestie is a digestive enzyme supplement designed to help individuals efficiently break down food and alleviate discomfort and bloating after eating. It is presented as a solution for those who experience digestive issues after consuming certain foods like pasta, bread, or dairy. The supplement comes in two forms: a gummy and a capsule. The instructions state that the user should take it 30 minutes before eating. The unique selling proposition is that it allows users to enjoy their favorite foods without the negative consequences of feeling sluggish and bloated. The ad suggests that Food Bestie addresses the purchase barrier of restrictive diets by offering a way to enjoy a variety of foods without discomfort. By taking Food Bestie, consumers can proactively support their digestion, leading to a more predictable and supported digestive system. # Visual style The ad has a polished UGC feel, with natural lighting and static shots. The editing style consists of quick cuts between shots to maintain a fast pace. The production quality is high, but still retains the authenticity of user-generated content. The ad is center-framed and well-lit. # Hooks Spoken: 00:00–00:03 I just want to enjoy pasta night without the consequences. Text overlay: 00:00–00:03 I just want to enjoy / 00:01–00:03 pasta night / 00:02–00:03 without the / 00:03–00:03 consequences Visual: 00:00–00:03 A medium close-up shot of a young woman with long brown hair and neutral makeup. She is indoors, in front of a wall with framed pictures, including a yellow skateboard and a picture of a beach. The camera is stationary. # Funnel stage Consideration # Pain points The ad highlights the frustration of wanting to enjoy certain foods like pasta and bread, but experiencing negative consequences such as feeling sluggish and bloated. “After dinner, especially pasta or bread, I’d feel sluggish and bloated. # Value propositions - The product is easy to take - The product is quick to take # Benefits - Allows you to enjoy your favorite foods without the consequences of feeling sluggish and bloated. - Digestion finally feels predictable and supported # Features - Digestive enzyme # Call to action Try taking Food Bestie 30 minutes before. # Social proof - "I just want to enjoy pasta night without the consequences." – Female 1 (Customer) - "After dinner, especially pasta or bread, I'd feel sluggish and bloated." – Female 1 (Customer) - "I realized the problem wasn't the food itself. It was my stomach not being able to break down the food efficiently." – Female 1 (Customer) - "My digestion finally feels predictable and supported." – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely delivered by a real customer of the brand, using a casual tone and showcasing their personal experiences with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator begins by stating her desire to enjoy pasta night without the consequences. - 00:03–00:07 00:03–00:07 The creator speaks about the feeling of being sluggish and bloated after eating pasta or bread. - 00:07–00:13 00:07–00:13 The creator explains that she has tried eating healthier, but she still felt uncomfortable after eating the foods she wanted to enjoy. This is from the perspective of the creator and expressed through a casual, frustrated tone. - 00:13–00:19 00:13–00:19 She continues to explain that she tried cutting dairy and bread from her diet, but she didn't want to live the rest of her life on a restricted diet. - 00:19–00:23 00:19–00:23 The creator explains that she discovered Food Bestie, a digestive enzyme. - 00:23–00:26 00:23–00:26 The creator highlights the fact that you should take the Food Bestie product 30 minutes before eating. - 00:26–00:31 00:26–00:31 The creator says she realized the problem wasn't the food itself, but rather her stomach's ability to break down the food efficiently. The creator adopts a casual tone. - 00:31–00:36 00:31–00:36 She says she takes Food Bestie 30 minutes before meals, especially if she knows she's about to eat something heavy. - 00:36–00:45 00:36–00:45 The creator says the product is quick and easy and that she looks forward to eating her favorite foods again. This is expressed with a positive tone from the creator. - 00:45–00:49 00:45–00:49 The creator concludes by mentioning that her digestion finally feels predictable and supported. - 00:49–00:55 00:49–00:55 The creator asks the audience if certain meals leave them bloated and uncomfortable, and suggests that they try taking Food Bestie 30 minutes before.