How BetterSleep Advertises on Meta

# Ad summary This ad introduces green noise, a type of sound that purportedly smooths out the brain, quiets thoughts, and helps those with ADHD or tinnitus to focus, study, or sleep. # Brand positioning This ad promotes the concept of green noise for relaxation and mental wellness. It does not explicitly mention a brand name but promotes an app to 'Try them all,' positioning itself as an entry point to the world of sound-based mindfulness and focus aids. The ad aligns the product with self-care and cognitive enhancement, suggesting that it can help quiet thoughts, and smooth out your brain. The ad disregards category norms by presenting a relatively new sound technology for focus and wellness. # Product The ad showcases green noise, a sound designed to smooth out the brain and quiet thoughts. The ad suggests it is super helpful if you have ADHD or tinnitus. It can be used to focus, study, or sleep. The ad includes the icon for an associated app that allows users to try green noise alongside other noises like brown noise, pink noise, or white noise. # Visual style The ad has a clean, simple aesthetic with a focus on a single visual element against a dark background. The editing is static, with minimal transitions. Production quality is high, with a polished commercial feel. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:03: [Calming sound] Text overlay: 00:00–00:03: Let this sound wash over you Visual: 00:00–00:03: A swirling green vortex against a background of the cosmos. The camera zooms in toward the center of the vortex. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may struggle with a busy mind and difficulty focusing: 'It can smooth out your brain and help quiet thoughts'. # Value propositions - Green noise can smooth out your brain and help quiet thoughts - Green noise can help with ADHD or tinnitus - Green noise can help with focus, studying, and sleep # Benefits - It can smooth out your brain - Help quiet thoughts - Super helpful if you have ADHD or tinnitus - Use it to focus, study, or sleep # Features - Green noise # Call to action Try them all with this app # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand describes the product and its benefits. # Storyline - 00:00–00:03 The ad opens with an abstract image of a swirling green vortex over a background of the cosmos, paired with a calming sound. - 00:03–00:05 The image transitions to a green mass floating against a black background. - 00:05–00:09 The ad explains that the green mass and accompanying sound is 'GREEN NOISE' that can smooth out your brain and help quiet thoughts. - 00:09–00:11 The ad claims the sound is helpful for those with ADHD or tinnitus. - 00:11–00:13 The ad states that the sound can be used to focus, study, or sleep. - 00:14–00:16 The ad recommends comparing green noise to brown noise, pink noise, or white noise. - 00:16–00:19 The ad displays an app icon and promotes, 'Try them all with this app'.

# Ad summary This ad demonstrates the effect of green noise to improve the length and depth of sleep quality by lowering cortisol levels and reducing anxiety. The ad uses the BetterSleep app to aid in sound therapy. # Brand positioning The BetterSleep app positions itself as a resource for individuals looking to improve their sleep quality through sound therapy. It aligns with a lifestyle focused on well-being and self-care, pushing against the norm of ignoring sleep health. The brand promotes a functional approach to sleep improvement, emphasizing performance through lowering cortisol and anxiety, resulting in more meaningful rest in the same number of hours. # Product BetterSleep is an app that provides sound therapy to improve sleep quality. It works by using green noise, which can improve the length and depth of sleep quality by lowering cortisol levels and reducing anxiety, giving the user more meaningful rest in the same number of hours. It can be combined with brainwaves and rain sounds for even deeper recovery. The app aims to address the barrier of poor sleep by offering accessible sound therapy. # Visual style The ad combines a UGC feel with polished graphics and text overlays. The editing rhythm is quick, with an abrupt cut at the beginning to grab attention and then smooth transitions to the product demonstration. The production quality shifts from a casual, slightly shaky video to a more polished graphic. The pacing is fast at the beginning and slows down during the product explanation. # Hooks Spoken: 00:00–00:02 [Loud crashing noise] Text overlay: 00:00–00:04 do NOT listen to green noise while driving that sound will knock you OUTTTTT 😵‍💫😵‍💫 Visual: 00:00–00:02 Inside of a car, the man is asleep in the passenger seat with a gray blanket, an eye mask, and AirPods in. He is wearing a watch. He is jolted awake by green noise, and the camera shakes quickly. The view is from a low angle looking up at the man. / 00:02–00:04 The inside of the car is now blurred and disoriented with bright red and white flashes. # Funnel stage Consideration # Pain points The ad addresses the need to improve sleep length and depth. # Value propositions - Green noise helps improve sleep quality by lowering cortisol and reducing anxiety. - Users can get deeper recovery by combining brainwaves and rain sounds on the app. # Benefits - Improve the length and depth of your sleep quality - Lowering cortisol levels - Reducing anxiety - Giving you more meaningful rest in the same number of hours - Deeper recovery # Features - Sound therapy app - Green noise - Brainwaves - Rain sounds # Call to action Try sound therapy on BetterSleep # Social proof - None used. # Point of view - Customer 50% – The ad begins with the man in the car sleeping representing the point of view of someone affected by green noise. - Brand 50% – The brand is conveying the message through the text overlay promoting the use of BetterSleep. # Storyline - 00:00–00:03 00:00–00:03 A man is shown sleeping in a car with a blanket and eye mask on. An extreme, fast shake of the camera with a loud crashing noise represents the experience of being abruptly awakened from sleep, conveying the negative effect of listening to green noise while driving. - 00:03–00:17 00:03–00:17 A green, crystalline, viscous substance is presented with text overlay stating the benefits of green noise from the app and what the app is (BetterSleep). This shift in perspective uses a demonstration of the product to illustrate how it can improve sleep quality.

# Ad summary This ad promotes BetterSleep, a sleep app, by showcasing three different sound therapies that can be found on the app. The ad features a woman who introduces the sound therapies, followed by visuals and audio of each therapy, and ends with a call to action to try the app. # Brand positioning The BetterSleep app is presented as a modern and accessible solution for improving sleep and managing mental well-being. The brand positions itself as a provider of various sound therapies, including rain noise, slime sounds, and sound baths, to address issues like insomnia, cortisol levels, anxiety, and ADHD. The brand aligns with a lifestyle focused on self-care and mental wellness, offering functional benefits through its diverse range of sound-based solutions. # Product The BetterSleep app is a sleep and mental wellness tool that offers a variety of sound therapies to help users manage conditions such as insomnia, anxiety, and ADHD. The app features sound options like rain noise, which is presented as being best for insomnia and cortisol reduction; slime sounds, which are said to calm anxious brains; and sound baths, which are described as super helpful for ADHD. The ad encourages viewers to try all these therapies and more on the BetterSleep app, highlighting its diverse range of sound-based solutions for improving sleep and mental well-being. # Visual style The ad has a clean and modern aesthetic with a UGC feel. The editing style includes quick cuts between scenes, maintaining a consistent pace. The production quality is polished, with clear visuals and professional-looking text overlays. The visual motifs include close-up shots of the featured sound therapies and a final shot of a person sleeping peacefully. # Hooks Spoken: 00:00–00:01: [Normal] 3 Best Sound Therapies Text overlay: 00:00–00:01: 3 Best Sound Therapies Visual: 00:00–00:01: A woman with long, dark hair stands indoors against a beige wall. She wears a white t-shirt and smiles at the camera, pointing upwards with both hands. The camera is stationary and at eye level. Text overlay reads "3 Best Sound Therapies." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of struggling with sleep, anxiety, and ADHD. The ad states that rain noise is "Best for insomnia and cortisol," slime sounds "Calms your anxious brain," and sound baths are "Super helpful for your ADHD." # Value propositions - Sound therapies to help with insomnia and cortisol - Sound therapies to calm anxious brains - Sound therapies to help with ADHD # Benefits - Best for insomnia and cortisol - Calms your anxious brain - Super helpful for your ADHD # Features - Rain Noise - Slime Sound - Sound Bath # Call to action Try all and more on BetterSleep # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user sharing helpful sound therapies. # Storyline - 00:00–00:01 A woman introduces the topic of sound therapies. - 00:01–00:05 The ad transitions to a close-up shot of leaves with raindrops, accompanied by the sound of rain. Text overlay identifies this as "Rain Noise" and states it's "Best for insomnia and cortisol." - 00:05–00:10 The ad transitions to a close-up shot of slime, accompanied by the sound of slime. Text overlay identifies this as "Slime Sound" and states it "Calms your anxious brain." - 00:10–00:15 The ad transitions to a close-up shot of a sound bath bowl, accompanied by the sound of a sound bath. Text overlay identifies this as "Sound Bath" and states it's "Super helpful for your ADHD." - 00:15–00:17 The ad transitions to a shot of a woman sleeping in bed. Text overlay encourages viewers to "Try all and more on BetterSleep."

# Ad summary This ad promotes the BetterSleep app, highlighting its features and benefits for individuals struggling with insomnia, anxiety, and ADHD. # Brand positioning BetterSleep is presented as a leading sleep app that caters to individuals struggling with sleep issues such as insomnia, anxiety, and ADHD. The brand offers a functional solution by providing a range of soothing sounds and music to help users fall asleep faster and track their sleep patterns. BetterSleep aims to occupy the space of a reliable, user-friendly, and data-driven sleep aid. It conveys a calming tone through its use of soothing sounds and visuals related to relaxation and rest. # Product BetterSleep is a sleep app designed to help users with insomnia, anxiety, and ADHD fall asleep more easily. The app features a variety of soothing sounds and music, enabling users to “fall asleep in minutes”. The app also allows users to track their sleep every night, providing useful tips based on the data collected. BetterSleep aims to address the purchase barrier of uncertainty by offering a functional, data-driven solution to improve sleep quality. # Visual style The ad has a polished aesthetic, utilizing clean graphics and clear text overlays. The editing style combines quick cuts to showcase the app's interface with static shots of the phone screen and a sleeping person. The pacing is moderate, allowing viewers to easily follow the information presented. The visual motifs include frequent close-ups of the app interface, emphasizing its features and user-friendliness. # Hooks Text overlay: 00:04–00:05 The #1 sleep app for insomnia, anxiety, and ADHD Visual: 00:00–00:01 Two pairs of hands are shown against a dark background, thumbs up. The hands are fair skinned with red manicured nails and rings on their fingers. The background consists of dark gray sound proofing panels. / 00:01–00:03 The hands reveal the words "GO TO" and "SLEEP" written on their fingers. The hands begin to scroll through two iPhones. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty falling asleep, as implied by the words "GO TO SLEEP" written on the person's fingers. This suggests a struggle with initiating sleep, indicating insomnia or sleep-related anxiety. # Value propositions - The #1 sleep app for insomnia, anxiety, and ADHD - Fall asleep in minutes with soothing sounds and music - Track your sleep every night with useful tips # Benefits - Fall asleep in minutes - Track your sleep every night # Features - Soothing sounds and music - Sleep tracking - Useful tips # Call to action Try BetterSleep Tonight # Social proof - The #1 sleep app... # Point of view - Brand 100% – The ad communicates from the official perspective of the BetterSleep brand, showcasing its features and benefits through app demos and on-screen text. # Storyline - 00:00–00:02 The ad opens by showing hands writing "GO TO SLEEP" on fingers, accompanied by chimes. - 00:02–00:08 The perspective then shifts to two phones displaying the app interface, emphasizing the wide variety of sounds. - 00:08–00:11 The app's sleep tracking features are demonstrated, showing the user their sleep phases and sounds recorded during the night. - 00:11–00:14 Finally, a young adult is shown sleeping peacefully as the BetterSleep app logo appears, ending with a call to action to "Try BetterSleep Tonight."

# Ad summary This ad promotes the BetterSleep app, using a sound that is designed to quiet racing thoughts and reduce anxiety. The ad opens with a man standing in a park, followed by an animation of swirling blue lights and text promoting the app. # Brand positioning The BetterSleep app is presented as a tool for mental wellness, specifically targeting individuals with ADHD and anxiety. The brand positions itself as a provider of solutions for racing thoughts and sleep improvement, offering a functional approach to emotional well-being. The brand aligns with a lifestyle of self-care and mental health management, pushing against the norm of ignoring or medicating mental health issues by offering a natural, accessible solution. # Product The BetterSleep app is a digital tool designed to quiet racing thoughts and reduce anxiety. It features sounds that can be used while sleeping to see improvement in a few days. The app is presented as a solution for those struggling with mental clutter and anxiety, offering a way to find calm and improve sleep quality. The ad highlights the app's ability to provide relief in minutes and long-term improvement with consistent use. # Visual style The ad has a hybrid aesthetic, blending a natural outdoor shot with a digital animation. The editing style is smooth, with a clear transition from the real-life scene to the animated sequence. The production quality is polished, with clean graphics and clear text overlays. The pacing is consistent, maintaining a calm and soothing rhythm throughout the ad. # Hooks Spoken: 00:00–00:01 [Calmly] ADHD minds you'll love this sound Text overlay: 00:00–00:01 ADHD minds you'll love this sound Visual: 00:00–00:01: A man stands in a park with tall buildings in the background. He is wearing a light green t-shirt, dark pants, and sunglasses. The camera is stationary and captures him from a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of racing thoughts and anxiety, particularly for individuals with ADHD. The ad aims to provide a solution for those struggling with mental clutter and anxiety. # Value propositions - The BetterSleep app offers a natural, accessible solution for managing mental health issues. - The app provides relief in minutes and long-term improvement with consistent use. # Benefits - Helps you quiet racing thoughts - Helps reduce anxiety in minutes - Use it while you sleep and see improvement in a few days # Features - Sounds designed to quiet racing thoughts - Sounds designed to reduce anxiety # Call to action try it on the bettersleep app # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, making product claims and demonstrating its features. # Storyline - 00:00–00:01 The ad opens with a man standing in a park, introducing a sound designed for ADHD minds. - 00:01–00:05 The scene transitions to an animation of swirling blue lights, emphasizing the sound's ability to quiet racing thoughts and reduce anxiety. - 00:05–00:07 The ad highlights the benefit of using the sound while sleeping, promising improvement in a few days. - 00:07–00:09 The ad concludes with a call to action to try the sound on the BetterSleep app.

# Ad summary This ad promotes the BetterSleep app and its brainwave sounds. A woman introduces three new brainwaves for a refreshing new year, each designed for a specific purpose: healing, anxiety relief, and emotional release. The ad encourages viewers to try more on the BetterSleep app. # Brand positioning The BetterSleep app is presented as a tool for improving mental well-being through sound therapy. The brand positions itself as a provider of accessible and convenient solutions for managing stress, anxiety, and emotional balance. The brand aligns with a lifestyle focused on self-care and mental wellness, offering a functional approach to emotional health through its brainwave sounds. It appears to ignore the traditional norms of the mental wellness category by focusing on sound-based solutions rather than conventional therapy or medication. # Product The BetterSleep app is advertised as a provider of brainwave sounds designed to improve mental well-being. The ad features three specific brainwave frequencies: 174 Hz for healing waves, 396 Hz for anxiety relief, and 528 Hz for emotional release. These sounds are presented as a way to achieve a refreshing new year by addressing common mental health concerns. The app is implied to be user-friendly and accessible, offering a convenient way to manage stress and anxiety through sound therapy. The ad addresses the purchase barrier of skepticism by presenting the brainwaves as a scientifically-backed solution for emotional well-being. # Visual style The ad has a polished UGC feel with a clean, modern aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, with clear visuals and sound. The pacing is consistent, with a moderate tempo. The cuts and text are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 We have three new brainwaves for a refreshing new year. Text overlay: 00:00–00:02 3 New Brainwaves / 00:00–00:02 for a refreshing new year / 00:00–00:02 (Low to High) Visual: 00:00–00:02 A woman with shoulder-length brown hair and bangs, wearing a black shirt and headphones, stands centered against a black background with animated white sound waves behind her. She gestures with her hands and then covers her mouth with a surprised expression. The camera is stationary and selfie-style, with soft lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stress, anxiety, and emotional imbalance, which can hinder a person's ability to have a refreshing new year. The ad implies that these issues can be resolved through the use of brainwave sounds. # Value propositions - The BetterSleep app offers a convenient and accessible way to manage stress, anxiety, and emotional balance through sound therapy. - The app provides scientifically-backed brainwave frequencies designed to improve mental well-being. # Benefits - Refreshing new year - Healing waves - Anxiety relief - Emotional release # Features - 174 Hz brainwave frequency for healing - 396 Hz brainwave frequency for anxiety relief - 528 Hz brainwave frequency for emotional release # Call to action Try more on BetterSleep # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the product and its benefits through a presenter and on-screen visuals. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman introducing three new brainwaves for a refreshing new year. The message is to inform the audience about the new offerings and set the stage for the product demonstration. The perspective is from the brand, conveyed through the woman's direct address and the on-screen text. The tone is informative and inviting. - 00:02–00:04 00:02–00:04 The ad showcases the first brainwave, 174 Hz, labeled as "Healing Waves." The intention is to highlight the specific benefits of this sound frequency. The perspective is from the brand, showing the product in action with visual and auditory cues. The tone is calming and therapeutic. - 00:04–00:07 00:04–00:07 The ad presents the second brainwave, 396 Hz, designed as an "Anxiety Healer." The message is to demonstrate the product's ability to address anxiety. The perspective is from the brand, continuing to showcase the product's features. The tone is reassuring and supportive. - 00:07–00:09 00:07–00:09 The ad introduces the third brainwave, 528 Hz, for "Emotional Release." The intention is to highlight the product's comprehensive approach to mental well-being. The perspective is from the brand, reinforcing the product's benefits. The tone is uplifting and encouraging. - 00:09–00:10 00:09–00:10 The ad concludes with a call to action to try more on the BetterSleep app. The message is to encourage viewers to explore the app further. The perspective is from the brand, directing the audience to take the next step. The tone is inviting and promotional.

# Ad summary This ad for BetterSleep features calming nature sounds and visuals to promote relaxation and better sleep. The ad uses a combination of rain and ocean sounds, accompanied by text overlays that highlight the soothing qualities of the sounds and promote the BetterSleep app as a source for similar content. # Brand positioning BetterSleep is presented as a provider of calming and relaxing sounds designed to improve sleep and reduce stress. The brand positions itself in the wellness and self-care market, offering a digital solution to help users find tranquility through auditory experiences. The brand aligns with values of relaxation, mindfulness, and improved mental well-being. It pushes against the norm of using medication or other artificial means to achieve better sleep, instead promoting natural sounds as a healthier alternative. The brand positioning is primarily emotional, focusing on the feelings of calm and peace that the sounds evoke. # Product The product being advertised is the BetterSleep app, which offers a variety of calming sounds, specifically nature sounds like rain and ocean waves, to help users relax and improve their sleep. The app is implied to be for anyone seeking stress relief or a better night's sleep. The ad highlights the app's ability to provide access to a wide range of soothing sounds, suggesting that users can find the perfect soundscape to meet their individual needs. The USP is the app's extensive library of calming sounds, which can be listened to for hours. The ad addresses the purchase barrier of skepticism by showcasing the immediate calming effect of the sounds, encouraging viewers to try the app and experience the benefits firsthand. # Visual style The ad has a calming and serene aesthetic, with a focus on natural elements like rain and ocean waves. The editing style is simple, with static shots and smooth transitions. The production quality is polished, creating a professional and relaxing feel. The visual motif is the color blue, which is used throughout the ad to enhance the calming atmosphere. The pacing is slow and steady, with cuts timed to the rhythm of the rain and ocean sounds. # Hooks Spoken: 00:00–00:03: Apaise ton système vagal en quelques minutes avec ce son apaisant. Text overlay: 00:00–00:03: Apaise ton système vagal en quelques minutes avec ce son apaisant. Visual: 00:00–00:03: A close-up shot of rain falling outside a window. In the foreground, there is a potted plant with purple flowers and a glimpse of someone's feet resting on a chair or ledge. The background shows trees and foliage blurred by the rain. The setting is a covered porch or balcony. The lighting is dim and blue-toned, creating a calming atmosphere. The camera is stationary, providing a stable view of the scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is experiencing stress or difficulty relaxing, which is why they would be interested in calming sounds. # Value propositions - Calming nature sounds to soothe your vagal system in minutes. # Benefits - Apaise ton système vagal en quelques minutes avec ce son apaisant. # Features - Calming nature sounds - Rain sounds - Ocean sounds # Call to action None used. # Social proof - Je pourrais l'écouter pendant des heures – Customer # Point of view - Customer 50% – The ad uses "I" statements and expresses personal enjoyment of the sounds, creating a sense of relatability and authenticity. - Brand 50% – The ad promotes the BetterSleep app and its features, positioning the brand as a provider of calming and relaxing content. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a shot of rain falling outside a window, accompanied by the sound of rain. The text overlay states, "Apaise ton système vagal en quelques minutes avec ce son apaisant." This moment is intended to immediately create a sense of calm and relaxation, positioning the ad as a source of soothing content. The perspective is from someone indoors, looking out at the rain, which enhances the feeling of coziness and tranquility. - 00:03–00:05 00:03–00:05: The scene transitions to an ocean view with waves, accompanied by the sound of ocean waves. The text overlay reads, "Le bruit blanc de la nature." This reinforces the theme of natural sounds as a source of relaxation and introduces the concept of white noise. The perspective shifts to a wide shot of the ocean, emphasizing the vastness and calming effect of the sea. - 00:05–00:08 00:05–00:08: The scene returns to a close-up of rain falling on a window, accompanied by the sound of rain. The text overlay states, "Je pourrais l'écouter pendant des heures." This expresses the user's enjoyment and the potential for extended relaxation. The perspective is again from someone indoors, looking out at the rain, reinforcing the feeling of comfort and peace. - 00:08–00:12 00:08–00:12: The scene transitions to a rainy street in a residential neighborhood, accompanied by the sound of rain. The text overlay reads, "BetterSleep en a plein d'autres comme ça." This promotes the BetterSleep app as a source for similar calming sounds, offering a solution for those seeking relaxation and better sleep. The perspective is from a street-level view, creating a sense of immersion in the rainy environment.

# Ad summary This ad for BetterSleep features a person showing the app to their friend, who falls asleep instead of going for a walk. The ad then shows a green blob with text overlays describing the benefits of green noise. # Brand positioning BetterSleep is presented as a sleep and relaxation aid, offering a variety of sounds and techniques to improve sleep quality and focus. The brand positions itself as a solution for those struggling with sleep issues, intrusive thoughts, ADHD, or tinnitus, providing tools to calm the mind and enhance concentration. The brand aims to occupy a space in the consumer's mind as a go-to app for achieving better sleep and mental clarity through sound therapy. # Product The BetterSleep app is a tool designed to help users relax, focus, and sleep better through sound therapy. The ad specifically highlights the "green noise" feature, which is presented as a way to calm the brain and quiet intrusive thoughts. It is suggested for individuals with ADHD or tinnitus, and can be used for studying or sleeping. The app offers a variety of sounds, including brown noise, pink noise, and white noise, allowing users to compare and find what works best for them. The ad encourages users to try all the sounds available within the app. # Visual style The ad has a hybrid visual style, starting with a casual, UGC-style shot and transitioning to a more polished, abstract visual with text overlays. The editing is simple, with static shots and smooth transitions. The pacing is consistent, with a focus on clear messaging through text. The use of a glowing green blob against a black background creates a visually striking contrast. # Hooks Spoken: 00:00–00:03: J'ai montré l'app BetterSleep à mon copain et il s'est endormi au lieu dla faire marcher [laughing] Text overlay: J'ai montré l'app BetterSleep à mon copain et il s'est endormi au lieu dla faire marcher 😭 Visual: 00:00–00:03: A living room scene with a light gray couch, a dark-haired person covered in a gray blanket sleeping on the couch, a piano in the background, and a black dog in the foreground. The camera is handheld and slightly shaky, giving a casual, UGC feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with sleep issues, intrusive thoughts, ADHD, or tinnitus. "Il peut apaiser votre cerveau et faire taire les pensées intrusives" # Value propositions - The app offers a variety of sounds to help users relax, focus, and sleep better. - Green noise can calm the brain and quiet intrusive thoughts. - The app is helpful for those with ADHD or tinnitus. - The app can be used for studying or sleeping. # Benefits - Apaiser votre cerveau et faire taire les pensées intrusives - Super utile si vous souffrez de TDAH ou d'acouphènes - Utilisez-le pour vous concentrer, étudier ou dormir # Features - Green noise - Brown noise - Pink noise - White noise # Call to action None used. # Social proof - "J'ai montré l'app BetterSleep à mon copain et il s'est endormi au lieu dla faire marcher" – Customer (Implied) # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing their experience with the app. # Storyline - 00:00–00:03 The ad opens with a person showing the BetterSleep app to their friend. - 00:00–00:03 The friend falls asleep instead of going for a walk, highlighting the app's effectiveness in inducing sleep. - 00:03–00:05 The ad transitions to a visual of a green blob, introducing the concept of "green noise." - 00:05–00:08 Text overlays explain that green noise can calm the brain and quiet intrusive thoughts. - 00:08–00:10 The ad suggests that green noise is helpful for those with ADHD or tinnitus. - 00:11–00:13 The ad recommends using green noise for concentration, studying, or sleeping. - 00:13–00:16 The ad encourages viewers to compare green noise to other types of noise, such as brown, pink, or white noise. - 00:16–00:18 The ad concludes by promoting the BetterSleep app as a way to try all these sounds.

# Ad summary This ad features a sound that is said to block looping thoughts. The ad features a black and red abstract background with text overlay. # Brand positioning The brand is presented as a provider of sounds that can help with mental health. The brand aims to occupy the space in the consumer's mind as a provider of sounds that can help with mental health. The brand aligns with the values of mental health and well-being. The brand positioning is functional, as it provides sounds that can help with mental health. # Product The product is a sound that is said to block looping thoughts. The sound is for people who have looping thoughts and want to block them. The ad does not explicitly state any product details, but it does imply that the sound is effective in blocking looping thoughts. The USP is that the sound blocks looping thoughts. The ad does not show any use occasions or moments of use, but it does imply that the sound can be used at any time. The ad does not address any purchase barriers. # Visual style The ad's overall aesthetic is lo-fi. The editing style is static shots. The production quality is UGC feel. The pacing is slow. # Hooks Spoken: 00:00–00:09 Moi, à écouter ce son en continu depuis que j'ai découvert qu'il bloque les pensées en boucle Text overlay: 00:00–00:09 Moi, à écouter ce son en continu depuis que j'ai découvert qu'il bloque les pensées en boucle Visual: 00:00–00:09 The background is black with red and gray abstract shapes. # Funnel stage Top of funnel (Awareness) # Pain points Looping thoughts # Value propositions - Sound blocks looping thoughts # Benefits - Blocks looping thoughts # Features - Sound # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who has used the sound and found it to be effective. # Storyline - 00:00–00:09 00:00–00:09 The ad opens with an abstract background and text overlay. The message is that the sound blocks looping thoughts. The perspective is from the user of the sound. The tone is casual and relatable. The moment progresses the overall narrative by introducing the sound and its benefits.

# Ad summary This ad is for La Dodo Dopamine, a sound machine for anxious girlies and ADHD babes. The ad features a cartoon pillow with a smiley face on it, and text that describes the product. # Brand positioning La Dodo Dopamine is presented as a brand that caters to a specific niche: "girlies anxieuses + TDAH babes" (anxious girls + ADHD babes). The brand positions itself as a provider of a "machine à sons" (sound machine) designed to help this audience. The brand uses a playful and informal tone, aligning with a younger, internet-savvy demographic. It pushes against the norms of traditional sleep aid marketing by embracing a niche identity and using casual language. # Product The product is a "machine à sons" (sound machine) called La Dodo Dopamine. It is specifically designed for "girlies anxieuses + TDAH babes" (anxious girls + ADHD babes). The product is presented as a solution for this demographic. The ad emphasizes the product's appeal to a specific audience with anxiety and ADHD, suggesting it is tailored to their needs. # Visual style The ad has a low-poly, cartoonish visual style. The production quality appears to be computer-generated. The image treatment includes soft lighting and a pastel color palette. The typography is integrated with a pixelated font. The style is playful and targets a younger audience. # Hooks Headline: LA DODO DOPAMINE # Funnel stage Top of funnel (Awareness) # Pain points The ad targets "girlies anxieuses + TDAH babes" (anxious girls + ADHD babes), suggesting it addresses the pain point of anxiety and ADHD-related challenges. # Value propositions - None used. # Benefits - None used. # Features - Machine à sons # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its target audience. # Storyline - The ad presents a product, La Dodo Dopamine, as a sound machine. The intention is to introduce the product and its function to the audience. The story is being told from the brand's perspective. - The ad specifies that the product is for "girlies anxieuses + TDAH babes" (anxious girls + ADHD babes). The intention is to target a specific demographic and highlight the product's relevance to them. The story is being told from the brand's perspective.

# Ad summary This ad features a sound designed to help neurodivergent individuals fall asleep in 6 minutes. It features a blue, purple, and black background with swirling graphics and text overlays highlighting the benefits of the sound. # Brand positioning BetterSleep is presented as a sleep solution provider, aiming to occupy a space in the consumer's mind as a resource for achieving better sleep through innovative audio content. The brand promotes a functional approach to sleep improvement, offering sounds designed to directly address common sleep challenges. BetterSleep targets those who have difficulty sleeping. The brand pushes against the norm of relying on medication or traditional sleep aids by offering an alternative. It positions itself as an accessible resource for individuals seeking non-traditional sleep solutions. # Product The ad promotes a specific "green noise" sound designed to help neurodivergent individuals fall asleep quickly. It claims the sound can help people fall asleep in 6 minutes and is "super helpful for racing thoughts" and "overwrites your brain chatter." It encourages viewers to "try to feel your brain smoothing out." The ad suggests comparing it to pink and brown noise to appreciate its unique qualities. The ad promotes the BetterSleep app, where users can access this sound and others. # Visual style The ad has a lo-fi, simple aesthetic with a focus on text overlays against a swirling background. The editing style is static, with no camera movement or transitions between text overlays. The production quality is basic, with the swirling background and text being the main visual elements. The pacing is slow and steady, with each text overlay remaining on screen for a few seconds. The audio-visual sync is not emphasized. # Hooks Text overlay: 00:00–00:02 Sleep in 6 minutes / 00:00–00:02 with this sound / 00:01–00:02 NEURODIVERGENT EDITION Visual: 00:00–00:02 A swirling, abstract background in shades of dark blue, purple, and black fills the screen. The visual effect is reminiscent of a vortex or galaxy. In the center, white text reads "Sleep in 6 minutes with this sound NEURODIVERGENT EDITION". # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the problem of "racing thoughts" and "brain chatter" that prevent people from falling asleep easily. The ad's tagline focuses on a solution for neurodivergent people, whose racing thoughts prevent them from sleeping: "Super helpful for racing thoughts." # Value propositions - Fall asleep quickly using green noise sound - Specifically designed for neurodivergent individuals # Benefits - Helps you sleep in 6 minutes - Overwrites your brain chatter - Super helpful for racing thoughts # Features - Green noise sound # Call to action Try them all with BetterSleep # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective, using text overlays to explain the benefits of its product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a blue, purple, and black swirling background and introduces the core premise: using a specific sound to fall asleep quickly, targeted towards a neurodivergent audience. This frames the ad's focus on providing a specific sleep aid tailored to a particular group, generating interest with its unique approach. - 00:03–00:05 00:03–00:05 The ad provides a specific benefit of the "green noise," stating it "overwrites your brain chatter" and is "super helpful for racing thoughts." This elaborates on the sound's function, creating a direct connection to a common sleep problem. The ad maintains a neutral tone, providing a functional description. - 00:07–00:09 00:07–00:09 The ad shifts to a sensory suggestion, telling the viewer to "try to feel your brain smoothing out." This encourages active engagement with the sound and positions the experience as relaxing and beneficial. The tone remains calm and inviting. - 00:10–00:12 00:10–00:12 The ad suggests comparing the green noise to pink and brown noise to highlight its unique qualities. This provides context within the broader category of sound-based sleep aids, suggesting a comparative advantage. The ad remains informative and unbiased. - 00:13–00:14 00:13–00:14 The ad ends with a clear call to action, promoting the BetterSleep app as a way to "try them all." This provides a direct pathway for the viewer to access the advertised product and explores other options. The ad concludes with app store download links.

# Ad summary This BetterSleep ad features a series of rain-themed soundscapes designed to promote relaxation. It asks the viewer, 'What's your rain type?' while displaying visuals and sounds of forest rain, ocean rain, and window rain. The ad concludes by directing viewers to try these sounds exclusively on the BetterSleep app. # Brand positioning The BetterSleep brand, featured in this advertisement, is presented as a provider of high-quality soundscapes aimed at promoting relaxation and improving sleep. The brand targets users seeking natural sounds to regulate their nervous system, calm anxiety, and combat racing thoughts. BetterSleep positions itself as a functional solution within the wellness and sleep-aid category, focusing on the therapeutic benefits of ambient noise. The brand steers clear of clinical or medicinal positioning, instead opting for a calming and natural aesthetic. # Product The BetterSleep app offers a library of soundscapes, with a highlighted selection of rain-themed options. These sounds are categorized by type, including "Forest night rain" to help regulate the nervous system, "Ocean rain" to calm anxiety with grounding sounds, and "Window rain" for natural steady drops when your thoughts keep racing. These rain soundscapes are positioned as a natural and accessible solution for those seeking relaxation and better sleep. The ad implies that the app is the exclusive source for these specific rain soundscapes, encouraging viewers to download BetterSleep to experience these curated sounds. # Visual style The ad has a calming and natural aesthetic, using primarily static shots of rain in different environments to evoke a sense of tranquility. The production quality is high, with clear audio and visually appealing scenes. The editing is simple with smooth transitions between scenes. The pacing is slow and consistent, with each shot lingering to allow the viewer to absorb the visual and auditory elements. The cuts sync to the sound of rain, emphasizing the theme. # Hooks Text overlay: 00:00–00:12 What's your rain type? Visual: 00:00–00:02: Static shot of rain falling in a forest. Foreground: A potted flower with purple blooms is visible on a wooden porch. Background: A blurred view of trees in a dark forest. Setting: Outdoors, likely a cabin or home porch. People: None visible. Camera: Stationary. Lighting: Dark and moody, with a blue-gray tint. Product: None directly visible, but implying BetterSleep's rain sounds. Text: "What's your rain type?", "Forest night rain", "Helps regulate your nervous system" # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a central frustration of anxiety and racing thoughts that interfere with relaxation and sleep, as shown through text that reads “Natural steady drops when your thoughts keep racing.” # Value propositions - Different rain types to match your needs. - Natural soundscapes for relaxation and anxiety relief. - Exclusive access to curated rain sounds on the BetterSleep app. # Benefits - Regulates your nervous system - Calms anxiety - Grounding sounds - Natural steady drops to ease racing thoughts # Features - Forest night rain helps regulate your nervous system - Ocean rain calms anxiety with grounding sounds - Window rain provides natural steady drops when your thoughts keep racing # Call to action Try them only on BetterSleep # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, showcasing its product offerings and directing viewers to the app. # Storyline - 00:00–00:02 The ad opens with a static shot of rain falling on a forest. On-screen text asks “What’s your rain type?” and identifies “Forest night rain” as something that “Helps regulate your nervous system.” This opening establishes the ad's theme and introduces the first sound option from the BetterSleep app. - 00:02–00:05 A shift to ocean rain shows ocean waves. The on-screen text poses the same question and names “Ocean rain” as a type that “Calms anxiety with grounding sounds,” offering an alternative benefit and soundscape. - 00:05–00:08 Transitioning to “Window rain,” the ad presents a close-up of raindrops on glass. The text explains that this sound provides “Natural steady drops when your thoughts keep racing.” - 00:08–00:12 The ad concludes with a shot of rain falling on a residential street at night. The on-screen text retains the opening question and adds, “Try them only on BetterSleep”, directing viewers to the app to experience the featured soundscapes.

# Ad summary This ad features a sound that is claimed to block looping thoughts. The ad features a purple and black background with swirling lines and text overlay. # Brand positioning This ad does not explicitly mention a brand. The ad promotes a sound that is claimed to block looping thoughts. The ad is positioned as a solution for people who struggle with intrusive thoughts. # Product This ad promotes a sound that is claimed to block looping thoughts. The sound is not explicitly described, but it is implied to be a calming and relaxing sound. The ad is targeted towards people who struggle with intrusive thoughts and are looking for a way to block them. # Visual style The ad has a simple and clean visual style. The purple and black background is visually appealing and the text overlay is easy to read. # Hooks Text overlay: 00:00–00:08: Moi, à écouter ce son en continu depuis que j'ai découvert qu'il bloque les pensées en boucle. Visual: 00:00–00:08: The background is black with purple swirling lines. The lines move in a circular motion. The text overlay is white and centered on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is looping thoughts. # Value propositions - Sound that blocks looping thoughts # Benefits - Blocks looping thoughts # Features - Sound that blocks looping thoughts # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who has found a sound that blocks looping thoughts. # Storyline - 00:00–00:08 The ad opens with a purple and black background with swirling lines. - 00:00–00:08 Text overlay appears on the screen, stating that the sound blocks looping thoughts.

# Ad summary This ad promotes a sleep sound app that helps people fall asleep faster. The ad is formatted as a Tweet and uses trending audio to promote the app's features and benefits, such as binarual frequencies and a variety of sounds. # Brand positioning This ad presents a sleep sound app positioned as a modern solution for sleeplessness. It emphasizes relaxation through sound therapy. The brand leans into the emotional aspects of sleep, promising users 'no more sleepless nights' and a faster path to sleep through soundscapes and frequencies. The ad ignores the traditional pharmaceutical approaches, and pushes against the norm, presenting itself as a natural, tech-based solution for the sleep-deprived. # Product This ad showcases a sleep sound app designed to help users fall asleep faster. The app features binaural frequencies like 528 Hz and offers a variety of sounds for relaxation. It presents itself as a remedy for 'sleepless nights' with 'sound therapy', providing multiple sound options such as 'Light Rain', 'Heavy Rain', and 'Urban Rain'. The app's unique selling point is its ability to induce sleep quickly and effectively through sound, addressing the barrier of sleeplessness and offering a convenient, accessible solution for those seeking restful sleep. # Visual style The ad utilizes a hybrid approach, combining a UGC feel with screen recordings of the app. The aesthetic is dark and moody, with a focus on creating a calming atmosphere that reflects the app's purpose. The editing style involves quick cuts to maintain engagement. The overall pacing is consistent, with each cut timed to the trending audio. # Hooks Spoken: 00:00–00:02: [Upbeat, sped-up audio] You look happier, thanks! I started sleeping effectively for the first time in 8000 years. Text overlay: "you look happier" thanks i started sleeping effectively for the first time in 8000 years (Tweet) / "today I will sleep early" (Tweet) / me at 2 am trying to soothe myself to sleep (Tweet) Visual: 00:00–00:02: Split screen, displayed as a dark-themed Tweet. Top: close-up on a wooden surface with a pair of light-skinned hands arranging small white ice cubes. Lighting is dim, possibly from overhead. Bottom: Woman (Asian, 20s, long dark hair, wearing black) lying in bed looking at a phone, with a white pillow behind her. The lighting is very dim, just enough to see her face. # Funnel stage Consideration # Pain points Struggling to fall asleep and spending sleepless nights trying to soothe yourself to sleep. # Value propositions - The app helps you fall asleep way faster thanks to binaural frequencies like 528 Hz. - No more sleepless nights thanks to sound therapy. # Benefits - Helps users fall asleep faster - No more sleepless nights thanks to sound therapy # Features - Binaural frequencies - Variety of sounds # Call to action None used. # Social proof - "you look happier" thanks i started sleeping effectively for the first time in 8000 years (Tweet) - no more sleepless nights thanks to sound therapy, all on this top-rated sleep sound app # Point of view - Customer 100% – The entire ad is framed as a tweet from a customer, and all visuals support the customer's experience. # Storyline - 00:00–00:02 The ad opens with a tweet-style overlay that sets the stage for a solution to sleep problems. - 00:00–00:02 00:00–00:02: The ad shows various methods of trying to sleep. A pair of hands manipulate ice cubes and a low angle shows the face of a woman in bed awake looking at her phone. The intention is to convey the common struggle to find comfort and relaxation before sleep. - 00:02–00:05 00:02–00:05: The ad switches to a screen recording of the sleep sound app, showcasing its range of sound options. This demonstrates the solution offered by the app, highlighting its versatility in providing different ambient soundscapes to help users sleep. It builds on the previous scenes by offering a contrast to the ineffectual sleep methods shown earlier. - 00:05–00:07 00:05–00:07: The ad shows another screen recording, showcasing the variety of binaural frequencies offered by the app. This shows the details of the app, highlighting how users can 'fall asleep way faster' thanks to these frequencies. This continues to build the app's credentials as a sleep aid. - 00:07–00:12 00:07–00:12: The ad concludes with a testimonial about the app and a five-star review, reinforcing the app's effectiveness in providing 'no more sleepless nights' through 'sound therapy'. The perspective shifts to a satisfied user, adding social proof to the ad's claims.

# Ad summary This ad for BetterSleep features ASMR sounds that put a woman to sleep in 6 minutes. It claims to use green noise to calm your mind. It encourages you to compare it to pink, brown, or white noise and try it on the BetterSleep app. # Brand positioning The BetterSleep brand is presented as a sleep aid solution that harnesses the power of sound to improve sleep quality and mental calmness. The brand positions itself as a provider of various sound options, including green noise, to cater to individual preferences and needs. It invites users to explore and compare different types of noise, such as pink, brown, and white noise, all within the convenience of the BetterSleep app. The brand's tone is calm, relaxing, and focused on well-being, aiming to provide functional benefits for users seeking better sleep and mental relaxation. # Product The featured product is the BetterSleep app, which provides different types of noise to help users fall asleep. The ad focuses on green noise, claiming it helps calm mental activity and is useful for those with racing thoughts or anxieties. The app offers a variety of sounds, encouraging users to compare green noise to pink, brown, and white noise to find what works best for them. The app addresses the barrier of difficulty falling asleep and aims to provide a simple, accessible solution for relaxation and improved sleep. # Visual style The ad has a mixed aesthetic, starting with a UGC-style shot of a woman in bed and then transitioning to a polished, abstract visual. The editing is simple with static shots and smooth transitions, and the pacing is slow and consistent. The audio-visual sync is minimal, with no specific timing to music or voiceover. # Hooks Spoken: 00:00–00:02 [Speaking in a soft voice] Dormez en 6 minutes avec ce son. Text overlay: 00:00–00:02 DORMEZ EN 6 MINUTES / 00:00–00:02 avec ce son Visual: 00:00–00:01 A young adult woman lies in a bed with beige linens in a room with gray concrete walls. She is facing up and wincing with her eyes closed. A smartphone sits to her left on the bedspread playing a tune on a black screen with a blue icon. There is a small red book on the floor next to the bed. The camera is stationary and positioned above her at a slight angle. / 00:01–00:02 The camera zooms in slightly to the woman laying still on her back with her eyes closed as the music plays. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of difficulty falling asleep due to racing thoughts and worries. The visual of a woman lying awake in bed signals this frustration. # Value propositions - Fall asleep in 6 minutes with this sound # Benefits - Calms mental activity - Helps with racing thoughts or worries # Features - Green noise # Call to action Essayez-les tous sur l’app BetterSleep # Social proof - None used. # Point of view - Customer 25% – The ad opens with a woman trying to sleep and using the phone to play ambient sounds. - Brand 75% – The ad uses text overlays that describe the app and its features. # Storyline - 00:00–00:01 The scene shows a woman lying in bed, unable to sleep, with her phone next to her. - 00:00–00:02 A text overlay appears, stating you can fall asleep in 6 minutes with this sound, implying that the sound being played on her phone will help. - 00:02–00:07 A transition to an abstract green bubbling liquid is shown with a text overlay. - 00:02–00:07 The text overlay states the sound is green noise to calm mental activity, suggesting the sound's benefit. - 00:03–00:07 The text overlay continues, saying it's super useful if you have racing thoughts or worries, targeting a specific audience. - 00:07–00:10 The text overlay encourages the viewer to try to feel their mind relax, bit by bit. - 00:10–00:13 The text overlay invites the viewer to compare the sound to pink, brown, or white noise, presenting it as a better alternative. - 00:13–00:17 The text overlay encourages the viewer to try them all on the BetterSleep app, driving downloads.

# Ad summary This ad promotes the BetterSleep app, highlighting its ability to help users relax and fall asleep faster using rain sounds. The ad uses a TikTok-style format, featuring a user's question about someone's good mood, followed by a demonstration of how the app's rain sounds can lower cortisol levels and signal the brain to relax, ultimately leading to better sleep. # Brand positioning The BetterSleep app is presented as a tool for improving sleep quality and reducing stress. The brand positions itself as a solution for those struggling to fall asleep or relax, offering a variety of sounds and features to train the brain for faster sleep. The brand aligns with a lifestyle focused on wellness and self-care, promoting the idea that better sleep leads to a better mood and overall well-being. The brand pushes against the norm of relying on medication or other artificial sleep aids, offering a natural and accessible alternative. # Product The BetterSleep app is a mobile application designed to help users relax and fall asleep more easily. It offers a variety of sounds, including rain, ocean, and white noise, that can be customized to create a personalized sleep environment. The app aims to lower cortisol levels (stress hormone) and signal the brain to relax, training it to fall asleep faster. The app is for anyone who struggles with sleep or wants to improve their sleep quality. The ad addresses the purchase barrier of skepticism by demonstrating the app's effectiveness through visuals and text overlays, highlighting its ability to promote relaxation and better sleep. # Visual style The ad has a UGC feel, with a vertical video format and simple text overlays. The editing is quick, with cuts timed to the music. The production quality is polished, but not overly so, maintaining a sense of authenticity. The visual motif of rain and sleep is consistent throughout the ad. The pacing is moderate, with a few cuts per second. # Hooks Spoken: 00:02–00:07: [Voiceover] Regengeräusche helfen, den Cortisolspiegel (Stresshormon) zu senken. Es signalisiert dem Gehirn, dass es Zeit ist, sich zu entspannen. Text overlay: 00:02–00:07: Regengeräusche ☁️🌿 / 00:03–00:07: helfen, den Cortisolspiegel / 00:03–00:07: (Stresshormon) zu senken / 00:04–00:07: Es signalisiert dem / 00:05–00:07: Gehirn, dass es Zeit ist, / 00:05–00:07: sich zu entspannen Visual: 00:02–00:07: A close-up shot of heavy rain falling. The background is dark and blurry. The lighting is bright and focused on the raindrops. The camera is stationary. The text overlay "Regengeräusche ☁️🌿 helfen, den Cortisolspiegel (Stresshormon) zu senken. Es signalisiert dem Gehirn, dass es Zeit ist, sich zu entspannen" (Rain sounds ☁️🌿 help lower cortisol levels (stress hormone). It signals to the brain that it is time to relax) appears on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to fall asleep or relax, as signaled by the initial question about someone's good mood. # Value propositions - Train your brain to fall asleep faster by using the app before going to sleep. - The app offers a natural and accessible alternative to medication or other artificial sleep aids. # Benefits - Train your brain to fall asleep faster - Better sleep - Relaxation - Reduced stress # Features - Variety of sounds (rain, ocean, white noise) - Customizable sleep environment - Lowers cortisol levels (stress hormone) - Signals to the brain that it is time to relax # Call to action Probieren Sie es heute Abend mit BetterSleep aus (Try it tonight with BetterSleep) # Social proof - The ad begins with a TikTok post from Chelsey R. asking, "Mari: Pourquoi t'es de si bonne humeur?" This implies that Mari is a user of the product and is experiencing positive results. # Point of view - Customer 50% – The ad begins with a question from a user on social media, and shows a person sleeping peacefully, implying a positive user experience. - Brand 50% – The brand voice is present through the text overlays explaining the benefits of rain sounds and promoting the BetterSleep app. # Storyline - 00:00–00:01 A TikTok post from Chelsey R. asks, "Mari: Pourquoi t'es de si bonne humeur?" (Mari: Why are you in such a good mood?) This sets up the question that the ad will answer, framing the good mood as something desirable and worth understanding. - 00:01–00:02 The scene transitions to Mari sleeping peacefully in bed. This visual implies that Mari's good mood is related to her sleep quality, creating a connection between sleep and mood. - 00:02–00:03 The ad shifts to a visual of falling rain, accompanied by the text overlay "Regengeräusche" (Rain sounds). This introduces the key element that contributes to Mari's good mood: the use of rain sounds for relaxation. - 00:03–00:04 The text overlay explains that "Regengeräusche helfen, den Cortisolspiegel (Stresshormon) zu senken" (Rain sounds help lower cortisol levels (stress hormone)). This provides a scientific explanation for the benefits of rain sounds, appealing to viewers who value evidence-based solutions. - 00:04–00:07 The text overlay continues, stating, "Es signalisiert dem Gehirn, dass es Zeit ist, sich zu entspannen" (It signals to the brain that it is time to relax). This reinforces the idea that rain sounds have a direct impact on the brain, promoting relaxation and preparing for sleep. - 00:07–00:10 The ad shows a hand scrolling through the BetterSleep app, highlighting the variety of sound options available. The text overlay encourages viewers to "Ziehen Sie sich das vor dem Schlafengehen an und trainieren Sie Ihr Gehirn, schneller einzuschlafen" (Put this on before going to sleep and train your brain to fall asleep faster). This provides a practical application of the app, showing how it can be incorporated into a nightly routine. - 00:10–00:11 The ad concludes with a shot of Mari sleeping peacefully again, now with a purple light projector illuminating the room. The text overlay prompts viewers to "Probieren Sie es heute Abend mit BetterSleep aus" (Try it tonight with BetterSleep). This serves as a call to action, encouraging viewers to download and use the app.

# Ad summary This ad promotes the BetterSleep app as a solution for insomnia, ADHD, and anxiety. It features a person struggling to sleep, followed by a demonstration of the app's green noise feature and its benefits, ending with a call to download the app. # Brand positioning The BetterSleep app is presented as a solution for individuals struggling with sleep issues, ADHD, and anxiety. The brand positions itself as a provider of restful nights through its green noise feature. The brand aligns with a lifestyle focused on wellness and mental health, pushing against the norm of sleepless nights and promoting a functional approach to improving sleep quality. The brand aims to occupy the space of a reliable and effective sleep aid in the consumer's mind. # Product The BetterSleep app is a sleep aid that features a green noise function designed to ease insomnia and bring back restful nights. It is also presented as a tool to help with ADHD and anxiety. The app is for anyone struggling with sleep issues or seeking a natural way to manage ADHD and anxiety. The ad addresses the purchase barrier of skepticism by visually demonstrating the app's effectiveness through the transition from sleeplessness to peaceful sleep. The app's USP is its green noise feature, which is highlighted as a solution for multiple conditions. # Visual style The ad has a UGC feel with simple, static shots and direct cuts. The production quality is basic, supporting a relatable and authentic tone. The pacing is slow and deliberate, emphasizing the struggle with sleeplessness before transitioning to the solution. The audio-visual sync is straightforward, with text overlays timed to the voiceover. # Hooks Spoken: 00:00–00:01: I can't sleep. Text overlay: 00:00–00:01: 1 a.m.: / 00:00–00:01: I can't sleep 🥺 Visual: 00:00–00:01: A person with fair skin and dark hair, appearing to be in their 20s, is sitting up in a bed with white sheets and a red headboard. They are wrapped in a gray blanket, looking tired and slightly to the right. A bedside table with a lamp is visible on the left. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inability to sleep, leading to tiredness and frustration. "I can't sleep." # Value propositions - Green noise eases insomnia and brings back restful nights - Green noise helps ADHD and anxiety # Benefits - Eases insomnia - Brings back restful nights - Helps ADHD and anxiety # Features - Green noise function # Call to action Download BetterSleep tonight # Social proof - None used. # Point of view - Customer 75% – The ad primarily shows the customer's experience of struggling with sleep and then finding relief. - Brand 25% – The brand's POV is communicated through text overlays promoting the app and its benefits. # Storyline - 00:00–00:01 A person is shown wrapped in a blanket, sitting up in bed at 1 a.m. - 00:00–00:01 The message conveys the frustration of being unable to sleep, from the perspective of someone experiencing insomnia. The tone is weary and relatable. - 00:01–00:03 The scene shifts to 3 a.m., with the same person still awake and wrapped in a blanket. - 00:01–00:03 This continues the narrative of sleeplessness, emphasizing the prolonged struggle and increasing the sense of desperation. The tone remains weary and frustrated. - 00:03–00:04 The scene changes to 5 a.m., with the person still in bed, expressing that they didn't sleep at all. - 00:03–00:04 This reinforces the severity of the insomnia and sets the stage for a solution. The tone is defeated and resigned. - 00:04–00:06 A black screen appears with the text "Try Green Noise: it eases insomnia and brings back restful nights." - 00:04–00:06 This introduces the product and its primary benefit, shifting the perspective to the brand offering a solution. The tone is informative and hopeful. - 00:06–00:08 The text changes to "Also helps ADHD and anxiety." - 00:06–00:08 This expands on the product's benefits, appealing to a broader audience. The tone remains informative and reassuring. - 00:08–00:10 The scene shifts to the person sleeping peacefully in bed. - 00:08–00:10 This visually demonstrates the desired outcome, reinforcing the product's effectiveness. The tone is peaceful and satisfying. - 00:08–00:10 The app icon appears with the text "Download BetterSleep tonight." - 00:08–00:10 This provides a clear call to action, encouraging immediate engagement with the product. The tone is direct and persuasive.

# Ad summary The ad is a vertical image that informs the audience of five hormonal symptoms that are affecting their sleep. It then pitches a sleep program that understands what’s keeping them awake. The ad ends with an invitation to take a sleep quiz. # Brand positioning The brand aims to occupy a space in the consumer's mind as a solution to sleep problems caused by hormonal imbalances. It promotes a tone of understanding and scientific backing. The ad pushes against ignoring hormonal imbalances as the root cause of sleep issues, positioning the brand as a knowledgeable and effective solution provider. The brand positioning is functional, focusing on the performance of its sleep program. # Product The sleep program being advertised is positioned as a solution for individuals experiencing sleep disturbances due to hormonal imbalances. It is designed to help users fall asleep easier and wake less at night in the early stages. Over time, the program aims to deepen and make sleep more consistent, eventually leading to a refreshed, energized, and balanced state upon waking. The program addresses the purchase barrier of uncertainty by highlighting its understanding of what actually keeps people awake, implying a targeted and effective approach to solving sleep problems. # Visual style The ad has a clean and informative visual style with a focus on clarity and readability. The background gradient and brain graphic add a touch of visual interest without overwhelming the text. The overall aesthetic is modern and straightforward, suitable for conveying information quickly and effectively in a digital format. It gives off a health-conscious and medical vibe. # Hooks Headline: 5 SILENT SIGNS your hormones are affecting your sleep # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing the underlying cause of sleep issues, particularly the impact of hormonal imbalances. The ad references "5 SILENT SIGNS your hormones are affecting your sleep." # Value propositions - A sleep program that addresses hormonal imbalances, leading to better sleep quality and improved well-being. # Benefits - Early on, you'll fall asleep easier and wake less at night. - Overtime, your sleep gets deeper and more consistent. - Eventually, you wake up refreshed, energized, and balanced. # Features - Sleep program understands what's actually keeping you awake # Call to action TAKE SLEEP QUIZ NOW # Social proof - None used. # Point of view - Brand, used in the introductory statement, the promotion of the sleep program, and the CTA, as it conveys information about the brand's knowledge and the benefits of the program. - Customer, used in the symptom list, reflecting the experiences and frustrations of individuals struggling with sleep disturbances due to hormonal imbalances. # Storyline - The ad begins by presenting "5 SILENT SIGNS your hormones are affecting your sleep." This is intended to grab the viewer's attention by suggesting they may be experiencing undetected hormonal issues impacting their sleep. This part of the story is told from the brand's perspective, presenting itself as knowledgeable about the root causes of sleep problems. - The ad then lists five symptoms: waking up with night sweats, being part of the 3 am club, experiencing nighttime anxiety, having difficulty falling asleep, and waking up with morning fatigue. This is intended to resonate with viewers experiencing these specific sleep disturbances and make them feel understood. This section is experienced from the customer's perspective, reflecting their potential symptoms. - The ad introduces "THIS SLEEP PROGRAM" that understands what's actually keeping you awake. This is intended to position the program as a knowledgeable and effective solution to the identified sleep problems. The brand is telling this part of the story, presenting its unique understanding and ability to address the underlying causes of sleeplessness. - The ad describes the benefits of the sleep program, stating that early on, users will fall asleep easier and wake less at night, overtime their sleep gets deeper and more consistent, and eventually, they will wake up refreshed, energized, and balanced. This is designed to provide hope and motivation by outlining the positive results the program promises. This is experienced from the brand’s perspective, painting a picture of the potential positive outcomes of using the program. - The ad concludes with a call to action to "TAKE SLEEP QUIZ NOW". This is intended to prompt the viewer to take immediate action and engage with the brand. This is delivered from the brand’s perspective to start the conversion process.

# Ad summary This ad uses an ambient ocean sound from the BetterSleep app to alleviate anxiety in minutes. It claims to turn off mental noise and soften the listener's brain. # Brand positioning The BetterSleep app is presented as a solution for users who suffer from anxiety and racing thoughts. The brand is positioned as a tool to help individuals calm their minds and find relief. The ad implies that BetterSleep stands apart by offering soothing sounds that can provide immediate benefits, pushing against the need for traditional medication or therapy. The brand appeals to a more emotional need, promoting a sense of calm and well-being. It is positioned as an accessible and user-friendly solution for mental wellness. # Product The BetterSleep app is being advertised as a means to relieve anxiety in minutes by listening to ambient soundscapes. The product is for anyone who suffers from a racing mind or mental noise and is designed to help soften the listener’s brain to provide a sense of relief. The ad conveys the USP that the sound offers immediate relief and that using BetterSleep is as easy as trying the sound and paying attention to how it makes the listener feel. # Visual style The ad's visual style is simple and clean, with a focus on text overlays. The swirling background and soft lighting provide a calming effect. The editing is static, with no camera movement or transitions. The ad has a polished feel, which supports the intended tone of relaxation and mental wellness. The pacing is slow and steady, matching the calming nature of the sound being promoted. # Hooks Text overlay: 00:00–00:03 Libera la ansiedad en minutos con este sonido / 00:02–00:03 EDICIÓN ADHD Visual: 00:00–00:03 The background is a close-up shot of a dynamic, swirling pattern in shades of white, lavender, and gray, resembling a cloudy, textured surface. The lighting is soft and diffused, which creates a calming effect. The foreground features vertically-aligned text. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of a racing mind, also known as 'el ruido mental.' # Value propositions - Alleviate anxiety in minutes by listening to ambient soundscapes - Designed to help soften the listener’s brain - Sound offers immediate relief - Tool for regaining control over runaway thinking # Benefits - Libera la ansiedad en minutos - Este sonido apaga el ruido mental - Súper útil cuando no puedes parar los pensamientos - Intenta sentir cómo se suaviza tu cerebro # Features - Ambient ocean sounds # Call to action Pruébalo en BetterSleep # Social proof - None used. # Point of view - Brand 100% – The ad uses text overlays and sound, without a narrator or actual people shown, to communicate the brand's value. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with text overlay claiming anxiety relief with a specific sound from the 'ADHD Edition,' while a calming ocean sound plays over a swirling visual. - 00:03–00:06 00:03–00:06 The ad claims the sound will turn off mental noise, speaking directly to the feeling of having a busy mind. - 00:06–00:09 00:06–00:09 The ad states the sound is useful when you cannot stop your thoughts, suggesting the product is a tool for regaining control over runaway thinking. - 00:09–00:13 00:09–00:13 The ad prompts the viewer to feel how their brain is softening, cueing the viewer to be mindful of the sound's effects and engage with the sensations, and implying it can transform their mental state. - 00:13–00:14 00:13–00:14 The ad concludes with the brand name “BetterSleep,” serving as a call to action to try the app and sound yourself.

# Ad summary This ad promotes an app that plays green noise to help relax the brain and calm thoughts. It suggests the app is useful for people with ADHD or Tinnitus and can be used to concentrate, study, or sleep. The ad encourages viewers to try all the sounds for resting with this free app. # Brand positioning This ad promotes a soundscape app that offers a variety of sounds to help users relax, focus, and sleep better. The brand positions itself as a provider of accessible and effective tools for mental wellness, particularly for individuals dealing with conditions like ADHD or tinnitus. The brand aims to occupy a space in the consumer's mind as a go-to resource for sound-based relaxation and focus aids, offering a free and easy-to-use app that stands out from other noise options like brown, pink, or white noise. The brand's tone is functional and solution-oriented, focusing on the practical benefits of its app for improving concentration, study habits, and sleep quality. # Product The ad promotes a free app that provides green noise, a type of sound claimed to relax the brain and calm thoughts. The app is suggested to be particularly useful for individuals with ADHD or tinnitus. It is designed to be used while concentrating, studying, or sleeping. The app offers a variety of sounds for resting and encourages users to try them all. The ad addresses the potential barrier of cost by highlighting that the app is free, making it accessible to a wide audience seeking relaxation and focus aids. # Visual style The ad has a simple, visually-driven aesthetic with a focus on a pulsating green blob against a dark background. The editing style is static, with no transitions between shots. The production quality is basic, with a focus on conveying information through text overlays. The pacing is slow and consistent, with each shot lasting several seconds. The audio and visual elements are synced, with the pulsating blob matching the rhythm of the background music. # Hooks Text overlay: Deja que este sonido te invada Visual: 00:00–00:03: A swirling green vortex with a dark center is set against a cosmic background of swirling blues, purples, and whites. The camera zooms in slightly. The lighting is dim, with the green vortex glowing. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of difficulty relaxing, concentrating, studying, or sleeping, particularly for individuals with ADHD or tinnitus. The ad states, "Muy útil si padeces TDAH o Tinnitus." # Value propositions - Free app to relax your brain and calm your thoughts - Green noise is useful if you suffer from ADHD or Tinnitus - Use the app to concentrate, study, or sleep # Benefits - Relax your brain - Calm your thoughts - Useful if you suffer from ADHD or Tinnitus - Helps you concentrate, study, or sleep # Features - Green noise - Free app - Variety of sounds for resting # Call to action Prueba todos los sonidos para descansar, con esta app gratis # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, explaining the benefits and uses of their app. # Storyline - 00:00–00:03 The ad opens with a swirling green vortex against a cosmic background. - 00:00–00:03 The text overlay invites the viewer to let the sound invade them, setting a tone of immersive sensory experience. - 00:00–00:03 The perspective is from the brand, introducing the concept of green noise and its potential benefits. - 00:03–00:04 The vortex zooms in, transitioning to a close-up of a pulsating green blob. - 00:04–00:06 The text overlay identifies the sound as "green noise," clarifying the product being showcased. - 00:06–00:09 The brand continues to explain the benefits of green noise, stating that it can relax the brain and calm thoughts. - 00:09–00:12 The ad highlights the app's utility for individuals with ADHD or tinnitus, broadening its appeal to specific user groups. - 00:12–00:15 The brand suggests using the app for concentration, studying, or sleeping, showcasing its versatility. - 00:15–00:17 The ad encourages comparison with other types of noise (brown, pink, white), positioning green noise as a distinct option. - 00:17–00:19 The ad concludes with a call to action to try all the sounds for resting with this free app, emphasizing accessibility and variety.