How Bangn Body Advertises on Meta

# Ad summary This ad features two men dancing in front of a large Bangn Body product display, while a woman sits at a table in the background. The ad is promoting Bangn Body's Jumbo Firming Lotion. # Brand positioning Bangn Body is presented as a fun, energetic brand that doesn't take itself too seriously. The ad uses humor and playful dancing to showcase the brand's personality. The brand aligns with a lifestyle that values body positivity and self-expression. The brand pushes against the norms of traditional beauty advertising, which often focuses on perfection and unrealistic standards. The brand positioning is emotional, focusing on fun and confidence. # Product The product being advertised is Bangn Body's Jumbo Firming Lotion. The ad highlights the "Jumbo" size of the lotion. The product is for anyone who wants to firm their skin. The ad addresses the purchase barrier of size by emphasizing the large quantity of the lotion. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts, keeping the pace energetic. The production quality is high-end, with bright lighting and clear visuals. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is fun, playful, and attention-grabbing. # Hooks Spoken: 00:00–00:05: [Singing] Love is good, love should be strong. We gotta get right back to where we started from. Text overlay: Me: I'm packing for a holiday... Visual: 00:00–00:05: The shot is taken outdoors in front of a brick building with white awnings. In the foreground, two men are dancing energetically. To the right, there is a large, cylindrical yellow display with the words "BANGN BODY" written on it. On top of the display is a white, tiered structure resembling a cake. In the background, a woman is sitting at a table, drinking a beverage. The camera is stationary and slightly zoomed out, capturing the entire scene. The lighting is bright and natural. The dancers are smiling and appear to be having fun. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Jumbo size: The large size of the lotion offers value by providing a greater quantity of product. # Benefits - Fun - Energetic - Body positivity - Self-expression # Features - Jumbo size - Firming lotion # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The customer is shown in the background, observing the dancers and the product. - Brand 95% – The brand's message is conveyed through the dancers, the product display, and the text overlay. # Storyline - 00:00–00:05 00:00–00:05: Two men are dancing energetically in front of a large Bangn Body product display. A woman is sitting at a table in the background, drinking a beverage. The text overlay reads, "Me: I'm packing for a holiday..." This moment is intended to grab the viewer's attention with a humorous and energetic scene. The perspective is from an observer, watching the dancers and the woman in the background. The tone is playful and lighthearted. - 00:05–00:13 00:05–00:13: The text overlay changes to "Jumbo Firming Lotion: Yay, where are we going?" The dancers continue to dance energetically. This moment is intended to introduce the product and create a sense of excitement. The perspective is from the brand, promoting the product in a fun and engaging way. The tone remains playful and lighthearted.

# Ad summary This ad promotes Bangn Body's Jumbo Firming Lotion, highlighting its value as a money-saving hack. The ad emphasizes the product's size, stating that it contains 400ml, which is equivalent to two standard firming lotion tubes plus an extra 100ml, all for the price of $96. The ad uses a creator to promote the product. # Brand positioning Bangn Body is presented as a brand that offers high-value body care products, specifically focusing on firming lotions. The brand positions itself as providing a money-saving solution by offering a larger "jumbo" size of its firming lotion, which is equivalent to more than two standard tubes for the same price. This suggests the brand aims to occupy a space in the consumer's mind as a provider of cost-effective, high-volume body care. The brand aligns with a practical, value-driven lifestyle, emphasizing the functional benefit of getting more product for the money. The brand pushes against the norm of smaller, standard-sized lotions by offering a larger alternative, appealing to consumers looking for better deals and more product. # Product The product being advertised is Bangn Body's Jumbo Firming Lotion. It is a 400ml pump bottle, which is equivalent to two standard firming lotion tubes plus an extra 100ml. The lotion is designed to firm the skin. The ad addresses the purchase barrier of cost by emphasizing that the jumbo size offers more product for the same price ($96). The ad highlights the value of the jumbo size, suggesting it is a money-saving hack for those who regularly use firming lotion. # Visual style The ad has a bright and cheerful aesthetic, with a yellow background and clean, minimalist design. The production quality is polished, with clear visuals and smooth transitions. The editing style includes quick cuts to maintain a fast pace. The overall feel is UGC-inspired but with a professional touch, making it feel both authentic and trustworthy. The pacing is consistent, with cuts timed to key points in the voiceover. # Hooks Spoken: Female 1: This is a money saving hack for you. Text overlay: this is a money saving hack for you (caption box) / JUMBO is back! / only 100 bottles left! Visual: Against a solid yellow background, a large bottle of Bangn Body lotion is displayed to the left of the frame. The bottle is yellow with white text and a white pump. To the right, handwritten-style text reads "JUMBO is back!" and "only 100 bottles left!". In the lower center, a woman with blonde hair and glasses holds a smaller bottle of the same lotion. She is smiling and looking directly at the camera. The camera is stationary and provides a medium shot of the woman and the product. The lighting is bright and even, highlighting the product and the presenter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers wanting to save money on their body care products. The ad highlights that the jumbo size offers more product for the same price, appealing to those looking for cost-effective solutions. "This is a money saving hack for you." # Value propositions - The jumbo size offers more product for the same price, providing a money-saving solution. - The 400ml bottle is equivalent to two standard firming lotion tubes plus an extra 100ml, offering increased value. # Benefits - Money saving hack - More product for the same price # Features - 400ml pump bottle - Jumbo size - Firming lotion # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer or influencer, who is enthusiastically promoting the product and highlighting its benefits. # Storyline - 00:00–00:02 The ad begins with a woman holding a yellow bottle of Bangn Body lotion, stating that it's a money-saving hack. This is intended to immediately grab the viewer's attention by promising a financial benefit. The perspective is from the presenter, who is positioned as a knowledgeable user sharing a tip. The tone is enthusiastic and friendly. - 00:02–00:05 The woman introduces the Jumbo Firming Lotion. This builds on the initial hook by specifying the product that offers the money-saving benefit. The perspective remains with the presenter, who is now introducing the specific product. The tone is informative and excited. - 00:05–00:08 The presenter details that the lotion comes in a 400ml pump bottle. This provides concrete information about the product's size and packaging. The perspective is still from the presenter, who is providing factual details. The tone is straightforward and descriptive. - 00:08–00:16 The woman explains that the 400ml bottle is equivalent to two standard firming lotion tubes plus an extra 100ml for the same price of $96. This reinforces the money-saving aspect and provides a clear value proposition. The perspective is from the presenter, who is emphasizing the economic benefits. The tone is persuasive and value-driven. - 00:16–00:21 The presenter reiterates the key details: 400ml, 100ml extra in your jumbo. This serves as a final reminder of the product's value and size. The perspective is from the presenter, who is summarizing the key selling points. The tone is concise and reinforcing.

# Ad summary This ad promotes Bangn Body's Firming Lotion as a solution for stretch marks. The ad features a woman applying the lotion to her stomach and chest, emphasizing its effectiveness and trustworthiness. # Brand positioning Bangn Body is presented as a brand offering solutions for skin concerns, specifically targeting stretch marks with its Firming Lotion. The brand positions itself as trustworthy and effective, emphasizing that its products are "tried, tested, and trusted." This suggests a focus on reliable results and customer satisfaction, aligning with a functional approach to beauty. # Product The ad features Bangn Body's Firming Lotion, presented as a solution for stretch marks. The lotion comes in a yellow tube with white text. The ad emphasizes that the lotion is "tried, tested, and trusted," suggesting it is a reliable and effective product. The lotion is applied to the stomach and chest, indicating its use for firming and improving skin appearance in these areas. The ad aims to convey that this lotion is worth trying for those seeking to reduce stretch marks and firm their skin. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the product. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. # Hooks Spoken: The stretch mark cream for you Text overlay: The stretch mark cream for you Visual: 00:00–00:02: A woman is shown from the chest down, wearing a white ribbed tank top and light blue pajama pants. She is standing in a brightly lit room. She is rubbing her stomach with both hands. Text overlay: "The stretch mark cream for you". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having stretch marks and the desire to reduce their appearance. # Value propositions - The product is "tried, tested, and trusted," indicating reliability and effectiveness. # Benefits - The product is "tried, tested, and trusted." # Features - Firming Lotion # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating and endorsing the product. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman showing her stomach and stating that the product is "the stretch mark cream for you." This is intended to immediately grab the attention of viewers concerned about stretch marks. The perspective is from the brand, introducing the product as a solution. - 00:02–00:04 00:02–00:04: The woman applies the "Firming Lotion by Bangn Body" to her stomach. This demonstrates the product in use and provides a visual of the brand name. The perspective is from the brand, showcasing the product's application. - 00:04–00:06 00:04–00:06: The woman applies the lotion to her chest and states that it is "tried, tested, and trusted." This reinforces the product's reliability and effectiveness. The perspective is from the brand, building trust through a claim of proven results.

# Ad summary This ad for BANGER.SODA Firming Oil uses a hand-drawn aesthetic to highlight the limited availability of the product. # Brand positioning BANGER.SODA is presented as a brand that embraces a playful and approachable aesthetic, diverging from the often serious and clinical nature of the skincare industry. The brand's name itself suggests a fun, almost rebellious attitude, while the hand-drawn elements and casual language create a sense of authenticity and connection with its audience. This positioning implies a brand that values individuality and self-expression, appealing to consumers who seek skincare that aligns with a more relaxed and creative lifestyle. # Product The product featured is BANGER.SODA Firming Oil, presented in a clear bottle with a white pump dispenser. The oil itself appears to be a light golden color. The ad emphasizes the limited availability of the product, stating that there are "only 100 bottles left!" This creates a sense of urgency and exclusivity, encouraging viewers to act quickly. The product is held in a hand with neutral-toned nail polish, suggesting a focus on personal care and attention to detail. The overall presentation aims to convey that this firming oil is a desirable and scarce item, worth trying or buying before it's gone. # Visual style The ad features a hand-drawn aesthetic, with rough outlines and a simple color palette. The overall style is casual and approachable, resembling a quick sketch or doodle. The production quality appears to be relatively low, giving it a UGC feel. The typography is integrated in a handwritten style, further enhancing the informal and playful tone. This style contrasts with the often polished and professional look of skincare ads, potentially making it stand out in the feed. # Hooks Headline: Firming Oil # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a fear of missing out (FOMO) by highlighting the limited quantity of the product. The phrase "only 100 bottles left!" suggests that the product is in high demand and may sell out quickly, potentially causing viewers to feel anxious about missing the opportunity to purchase it. # Value propositions - None used. # Benefits - None used. # Features - Firming Oil # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and highlighting its limited availability. # Storyline - The ad opens by showcasing the BANGER.SODA Firming Oil bottle held in a hand. This is intended to immediately introduce the product and brand to the viewer from the brand's perspective. - The ad then highlights the limited availability of the product, stating "only 100 bottles left!" This is intended to create a sense of urgency and exclusivity, encouraging viewers to act quickly from the brand's perspective.

# Ad summary This ad showcases the brand's Shimmer Firming Oil, emphasizing its luminous, pearlescent twist. It highlights customer excitement and positions the product as ideal for the holiday season. # Brand positioning Bangn Body positions itself as a provider of body care products. The brand aligns itself with beauty and radiance through promoting a product designed for firming and shimmering effect. It aims to occupy a space in the beauty market where functionality meets aesthetics, offering products that enhance the skin's appearance and health. The brand's approach seems emotional, focusing on the desired outcome of beautiful and radiant skin. # Product The featured product is Bangn Body's Shimmer Firming Oil, designed for use on both the face and body. The oil firms and glows, providing a beautiful, luminescent, pearlescent shimmer twist. It is packaged in a yellow box and contains 120ml / 4.05oz of product. The key selling points emphasize the product's ability to firm and impart a radiant shimmer, positioning it as a must-have item for the holiday season. # Visual style The ad uses a simple, brightly lit style. The editing is paced evenly. Production quality looks high and supports the brand's clean and modern aesthetic. # Hooks Spoken: Female 1: Our Shimmer Firming Oil is finally here. Visual: 00:00–00:01: A manufacturing and shipping environment. A black-gloved hand places a white packing slip with black text on top of a yellow box. The box has a "B" logo on the side. A large white box is visible in the background that has dozens of white and pink boxes. A yellow tape dispenser with black text reading "Express Post" is on the left side of the frame. / 00:01–00:03: A white hand with pink nails holds a yellow box with an image of a tan-colored bottle on the box. The words "Bangn Body" are printed vertically on the box, with the words "Shimmer Firming Oil" below that. The words "Face | Body", "Firm & Glow", and "e 120ml | 4.05oz" are below "Shimmer Firming Oil". The hand is holding the box over a bin full of the same yellow boxes. # Funnel stage Awareness # Pain points None used. # Value propositions - The shimmer firming oil provides an easy way to firm and glow just in time for the holiday season. # Benefits - Firms skin - Adds a beautiful shimmer - Provides a luminescent, pearlescent glow # Features - Shimmer Firming Oil - Face | Body - Firm & Glow - e 120ml | 4.05oz - beautiful, luminescent, pearlescent shimmer twist # Call to action None used. # Social proof - "You have raved about our firming oil formula" – Female 1 (Brand) # Point of view - Brand 100% – The brand voice is communicated through visuals of the packaging process, while the presenter provides an enthusiastic product introduction. # Storyline - 00:00–00:01 A woman's hand, wearing a black glove, places a packing slip on top of a yellow box. - 00:01–00:02 The shot transitions to a woman's hand holding a yellow box of Bangn Body Shimmer Firming Oil. - 00:02–00:06 The video cuts back to a table full of yellow boxes. A black-gloved hand placing packing slips on top of them. - 00:06–00:08 The shot returns to a woman's hand holding the box of Shimmer Firming Oil. - 00:08–00:12 The camera goes back to the table full of products getting prepped for shipping.

# Ad summary This ad showcases Bangn Body's Gradual Tanning Firming Lotion, highlighting its key benefits such as natural-looking tan, firming properties, hydration without streaks, and a pleasant scent. The ad uses a clean, minimalist design to emphasize the product's qualities and appeal to consumers looking for a reliable tanning solution. # Brand positioning Bangn Body is presented as a brand focused on providing effective and confidence-boosting skincare solutions, specifically within the tanning category. The brand emphasizes natural-looking results and additional benefits like firming and hydration, suggesting a commitment to multi-functional products. By highlighting positive reviews, Bangn Body positions itself as a trusted and reliable choice, differentiating itself from competitors that may offer less comprehensive or less natural-looking tanning products. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective, and user-approved tanning and skincare solutions. # Product The featured product is Bangn Body's Gradual Tanning Firming Lotion, designed to provide a natural-looking tan while also firming, toning, and smoothing the skin. It is formulated to hydrate without causing streaks or stickiness and avoids the typical orange tones and fake tan smell associated with other tanning products. The lotion is suitable for both face and body, making it a versatile addition to any skincare routine. The ad highlights that the product delivers not just a glow but also firming and hydrating benefits, reinforcing its value and differentiating it from standard tanning lotions. The inclusion of positive reviews further supports the product's claims and addresses potential purchase barriers by assuring customers of its effectiveness and pleasant experience. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with soft, diffused lighting. The visual motifs include a clean background, clear typography, and a focus on the product's packaging. The image treatment involves subtle color grading to enhance the product's appearance. The typography is large and legible, contributing to the ad's scannability. The overall style is modern and approachable, designed to capture attention in-feed without being overly disruptive. # Hooks Headline: BACK IN STOCK! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustrations associated with tanning products, such as unnatural orange tones, unpleasant smells, streaks, and stickiness. "No orange tones, no fake tan smell" directly counters the expectation of undesirable results from tanning lotions. # Value propositions - Achieve a natural-looking tan while firming, toning, and smoothing your skin. - Hydrates without streaks or stickiness, avoiding the common issues with tanning products. - Eliminates orange tones and fake tan smell, providing a more pleasant tanning experience. # Benefits - It's not just a glow, it's a firming, hydrating, confidence-boosting glow, and the reviews say it all. # Features - Natural-looking tan - Firms, tones & smooths - Hydrates without streaks or stickiness - No orange tones, no fake tan smell # Call to action None used. # Social proof - "and the reviews say it all." # Point of view - Brand: The brand's POV is present in the "BACK IN STOCK!" announcement and the description of the product's benefits, aiming to generate excitement and highlight the product's value. - Product: The product's POV is present in the list of features, detailing the unique selling points and addressing common concerns about tanning products. - External source: The external source POV is present in the phrase "and the reviews say it all", leveraging social proof to build trust. # Storyline - The ad opens by announcing that the product is "BACK IN STOCK!", creating a sense of urgency and demand. This is told from the brand's perspective, aiming to excite potential customers who may have been waiting for the product to become available again. - The ad then introduces the product as "Gradual Tanning Firming Lotion", immediately clarifying its purpose and key benefits. This is presented from a neutral, informative perspective, setting the stage for more detailed feature highlights. - The ad continues by listing the product's benefits: it's not just a glow, it's a firming, hydrating, confidence-boosting glow, and the reviews say it all. This is told from the brand's perspective, emphasizing the comprehensive benefits and leveraging social proof to build trust. - The ad highlights specific features of the lotion, such as "Natural-looking tan", "Firms, tones & smooths", "Hydrates without streaks or stickiness", and "No orange tones, no fake tan smell". This is presented from a product-focused perspective, detailing the unique selling points and addressing common concerns about tanning products.

# Ad summary This is an image ad for BAREN Body Shimmer Firming Oil, a limited edition product. The ad uses a hand-drawn aesthetic for both the text and background to present a casual, approachable feel, and emphasizes the limited availability of the product. # Brand positioning BAREN Body is presented as a brand offering body care products, specifically highlighting their Shimmer Firming Oil. The brand positions itself as creating limited edition products, suggesting exclusivity and a sense of urgency for customers to purchase before they miss out. The brand aesthetic seems to align with a more casual and approachable vibe, likely targeting consumers who appreciate skincare with a touch of luxury but aren't necessarily seeking overly polished or high-end brands. # Product The featured product is BAREN Body Shimmer Firming Oil, a limited-edition product designed to firm the skin and impart a shimmer. The product is packaged in a clear bottle with a pump, allowing the golden-hued oil to be visible. The ad explicitly mentions it's a limited edition, creating a sense of scarcity and urgency to purchase. The product aims to enhance the skin's appearance with both a firming effect and a shimmering finish, appealing to those who want to improve their skin's tone and add a glow. # Visual style The ad has a casual, approachable aesthetic with hand-drawn text and a simple product shot. The production quality appears to be intentionally less polished, giving it a UGC (user-generated content) feel. The image treatment includes a faint white outline around the product to help it stand out against the background. The typography integration is simple and bold, mimicking handwritten text. The style contrasts with typical high-design beauty ads, aiming for a more relatable and less intimidating feel. # Hooks Headline: LAST CHANCE TO BUY! # Funnel stage Bottom of funnel # Pain points The ad directly addresses the fear of missing out (FOMO) by stating "LAST CHANCE TO BUY!", which implies the consumer may regret not purchasing. # Value propositions - None used. # Benefits - None used. # Features - Shimmer Firming Oil - Limited Edition # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is designed to communicate information about the product and encourage purchase, framing the story from the brand's perspective. # Storyline - The ad grabs attention by declaring "LAST CHANCE TO BUY!" to create a sense of urgency. This statement, presented in a hand-drawn font, conveys that the product is about to be unavailable, prompting immediate action from the viewer. The brand is telling the viewer that they will miss out if they don't purchase soon. - The ad highlights that the product is a "Limited Edition" to emphasize its exclusivity and scarcity. This information, also in a hand-drawn font, is meant to further motivate viewers to purchase quickly, as the limited availability adds to its perceived value. The brand is reinforcing the urgency of the buying opportunity. - The ad showcases the product, BAREN Body Shimmer Firming Oil, to inform the viewer what's on offer. This focuses on the product itself, emphasizing its purpose as a firming oil with a shimmering effect. The brand is specifying the product details.

# Ad summary This ad promotes the Bangn Body skincare trio, which is designed to firm, smooth, and make the skin glow. It highlights a price reduction from $216 to $182, with a focus on addressing concerns such as crepey skin and lack of glow. The ad features the brand's product range, emphasizing the benefits of achieving smoother and more radiant skin through this specialized set of products. # Brand positioning Bangn Body is presented as a skincare brand specializing in products that promise to firm, smooth, and enhance skin's natural glow. The brand positions itself as a solution for common skin concerns, particularly targeting those experiencing skin laxity or dullness. Bangn Body aligns with a lifestyle that values radiant, healthy skin, and its functional approach focuses on tangible improvements in skin texture and appearance. The brand is presented as a provider of accessible, effective skincare solutions without relying on overly complex or aggressive treatments. # Product The ad showcases the Bangn Body skincare trio, a collection of products specifically formulated to firm, smooth, and add glow to the skin. The trio includes three different products: The first is a moisturizing fluid in a clear, curvy bottle with a pump, and the other two are lotions housed in opaque yellow and white bottles with white pump dispensers. One is specifically identified (on-package label text) as the GRADUAL TANNING FIRMING LOTION. The products are intended for individuals seeking to improve their skin's texture and radiance. The ad language directly addresses a potential purchase barrier, the concern of crepey skin, while emphasizing the benefits of firm, smooth, and glowing skin. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears highly polished, with studio-shot lighting and a neutral background. The visual motif includes a straightforward product display and typography that is simple and legible. The image treatment involves soft lighting and color grading to create a smooth, inviting appearance. The visual style enhances scannability and stop power in feed by providing a direct, uncluttered presentation of the product and its benefits. # Hooks Headline: Crepey & In Need of Glow? # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly acknowledges the concern of crepey skin and lack of glow, visibly suggesting skin that may be aging or losing its vitality. The opening question, "Crepey & In Need of Glow?", highlights this problem. # Value propositions - Addressing crepey skin and lack of glow by firming and smoothing the skin - Save $34 # Benefits - designed to firm, smooth, and and make your skin glow # Features - firm - smooth - glow # Call to action None used. # Social proof - None used. # Point of view - Customer: The phrase "Crepey & In Need of Glow?" speaks directly to the viewer's potential skin concerns, reflecting their perspective and needs. - Brand: Statements such as "This trio is designed to firm, smooth, and and make your skin glow" represent the brand's promise and intended product benefits. - Brand: The text "WAS $216 NOW $182" represents the brand's limited time offer. # Storyline - The ad opens by directly addressing the viewer's potential skin concerns, asking "Crepey & In Need of Glow?" to immediately engage those who identify with these issues. This sets up the problem that the product aims to solve from the customer's perspective. - The narrative transitions to the brand's solution, stating, "This trio is designed to firm, smooth, and and make your skin glow." This statement is from the brand's perspective, promising specific benefits derived from using the product. - The ad highlights a price reduction "WAS $216 NOW $182" suggesting a limited-time offer that incentivizes immediate purchase. This information is presented from the brand's perspective. - The ad notes "SAVE $34" drawing attention to the savings benefit that incentivizes immediate purchase. This information is presented from the brand's perspective.

# Ad summary This ad showcases the RANGI RURU Firming Duo Refill Bundle, emphasizing its eco-friendly refill pouches and the benefits of refilling, reusing, recycling, and saving. # Brand positioning RANGI RURU is presented as an eco-conscious brand offering sustainable skincare solutions. The brand emphasizes environmental responsibility by providing refill pouches for its products, encouraging customers to reduce waste through refilling, reusing, and recycling. The brand positions itself as a modern, environmentally friendly choice for consumers who value sustainability in their skincare routine. The brand's focus is functional, providing a practical solution for reducing waste while maintaining skincare quality. # Product The RANGI RURU Firming Duo Refill Bundle includes a Firming Oil Refill (125ml) and a Jumbo Firming Lotion Refill (400ml). The products are designed for refilling existing containers, promoting reuse and reducing waste. The refills come in yellow pouches with white text. The Firming Oil is a clear, yellow-tinted liquid, while the Firming Lotion is a white cream. The bundle is presented as an essential refill option, emphasizing the benefits of refilling, reusing, recycling, and saving. The ad highlights the convenience and environmental advantages of the refill system, making it an appealing choice for eco-conscious consumers. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the product and its refill process. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02: PSA: Your favourites are now in a Bundle ✨ Visual: 00:00–00:01: A close-up shot shows a hand holding a yellow refill pouch and pouring a clear, yellow-tinted liquid into a clear bottle. The background includes a white sink and a blurred view of bathroom cabinets. / 00:01–00:02: The camera angle changes to show a hand holding a yellow refill pouch and pouring a white cream into a yellow bottle. The background remains the same with a white sink and blurred bathroom cabinets. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of environmental waste associated with traditional skincare packaging. The ad visually shows the refill pouches as a solution to reduce waste by refilling existing containers. # Value propositions - Essential refill pouches: Convenient and eco-friendly solution for refilling skincare products. - Available together: Offers a complete set of refills for both oil and lotion. - Refill, reuse, recycle & save: Promotes environmental responsibility and cost savings. # Benefits - Refill, reuse, recycle & save - Available together # Features - Firming Oil Refill 125ml - Jumbo Firming Lotion Refill 400ml - Refill pouches # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 The ad begins by showing a hand pouring a clear, yellow-tinted liquid from a yellow refill pouch into a clear bottle. - 00:01–00:02 The camera angle changes to show a hand pouring a white cream from a yellow refill pouch into a yellow bottle. - 00:02–00:03 The ad transitions to a shot of a hand holding the clear bottle filled with the yellow liquid. - 00:03–00:04 The hand then holds up the yellow refill pouch. - 00:04–00:05 The ad shows the clear bottle again, followed by the yellow bottle. - 00:05–00:06 The hand holds up the yellow refill pouch again. - 00:06–00:07 The ad shows the hand pouring the white cream from the yellow refill pouch into the yellow bottle. - 00:07–00:08 The camera angle changes to show a wider view of the hand pouring the white cream from the yellow refill pouch into the yellow bottle. - 00:08–00:09 The ad shows the hand pouring the yellow liquid from the yellow refill pouch into the clear bottle. - 00:09–00:10 The ad shows the hand pouring the white cream from the yellow refill pouch into the yellow bottle. - 00:10–00:11 The camera zooms in as the hand pours the white cream from the yellow refill pouch into the yellow bottle. - 00:11–00:12 The ad shows the hand putting the pump top back on the clear bottle. - 00:12–00:13 The ad shows the hand pouring the white cream from the yellow refill pouch into the yellow bottle. - 00:13–00:14 The ad shows the hand pouring the white cream from the yellow refill pouch into the yellow bottle. - 00:14–00:15 The ad shows the hand pumping the clear bottle and applying the yellow liquid to the other hand. - 00:15–00:16 The hand rubs the yellow liquid into the other hand. - 00:16–00:17 The ad shows the hand pumping the yellow bottle and applying the white cream to the other hand. - 00:17–00:18 The hand pumps the yellow bottle again, dispensing more white cream. - 00:18–00:19 The ad shows the clear bottle and yellow refill pouch side by side. - 00:19–00:20 The ad shows the yellow bottle and yellow refill pouch side by side.

# Ad summary This ad features a bottle of body oil and highlights its ability to hydrate and boost elasticity and firmness. # Brand positioning The brand, as presented in the ad, positions itself as a solution for crepey skin. The brand aims to occupy a space in the consumer's mind as a provider of products that address specific skin concerns, particularly those associated with aging or loss of elasticity. The brand aligns with values of targeted skincare solutions. The brand's positioning is functional, focusing on addressing a specific skin issue with tangible results. # Product The product featured is a body oil designed to combat crepey skin. It is presented as a solution to hydrate and boost elasticity and firmness. The product comes in a clear bottle with a white pump top, allowing the golden oil to be visible. The ad emphasizes the product's ability to address a specific skin concern, making it appealing to individuals looking for targeted skincare solutions. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot. The image treatment includes background removal and soft lighting. The typography is simple and legible. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Crepey Skin? # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the concern of crepey skin, which is a common sign of aging or loss of skin elasticity. The question "Crepey Skin?" immediately identifies this problem. # Value propositions - Addresses crepey skin by hydrating and boosting elasticity and firmness. # Benefits - hydrates - boosts elasticity - firmness # Features - hydrates - boosts elasticity - firmness # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to address the problem of crepey skin. # Storyline - The ad opens with the question, "Crepey Skin?", immediately addressing a specific skin concern. This is from the brand's perspective, aiming to capture the attention of viewers who identify with this issue. - The ad then showcases the product, a bottle of body oil, held in a hand. This is from the brand's perspective, highlighting the product as a solution to the problem mentioned earlier. - Finally, the ad lists the benefits of the product: "hydrates + boosts elasticity + firmness". This is from the brand's perspective, emphasizing the functional benefits of using the body oil.

# Ad summary This ad promotes a body oil that reduces the appearance of stretch marks. The ad uses a hand-written font and a limited-time offer to create a sense of urgency. # Brand positioning The ad features a product from BAREN BODY, a brand that seems to focus on body care. The brand is positioned as a solution for common skin concerns like stretch marks. The brand's visual style is simple and approachable, using a handwritten font and a clean product shot. This suggests a brand that values simplicity and natural solutions. # Product The product is a body oil designed to visibly reduce stretch marks. It comes in a clear, uniquely shaped bottle with a white pump. The oil itself is a light yellow color. The ad emphasizes the limited availability of the product, stating "ONLY 100 BOTTLES LEFT!" This creates a sense of urgency and encourages immediate purchase. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The use of a handwritten font and a simple background creates a casual, approachable feel. The product is well-lit and clearly visible, emphasizing its unique shape and texture. The overall style is reminiscent of user-generated content, with a slightly imperfect, authentic feel. # Hooks Headline: Visibly reduce stretchmarks # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of having stretch marks and wanting to reduce their appearance. "Visibly reduce stretchmarks" # Value propositions - Visibly reduce stretchmarks # Benefits - Visibly reduce stretchmarks # Features - Visibly reduce stretchmarks # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens with the claim that the product can "Visibly reduce stretchmarks," immediately addressing a common skin concern. This is told from the brand's perspective, introducing the product's primary benefit. - The ad then shows the product itself, held in a hand, allowing the audience to see the product's packaging and texture. This is from the brand's perspective, showcasing the product in a simple, appealing way. - The ad concludes with a limited-time offer, stating "ONLY 100 BOTTLES LEFT!" This is from the brand's perspective, creating a sense of urgency and encouraging immediate purchase.

# Ad summary This ad promotes Bangn Body's jumbo-sized firming lotion, highlighting its limited availability and bonus offer to encourage immediate purchase. # Brand positioning Bangn Body is presented as a brand that offers effective skincare solutions, specifically focusing on body firming. The brand uses a playful and approachable tone, evident in the handwritten-style font and the application of the product directly onto the packaging. This suggests a brand that is confident in its product and not afraid to break category norms by being informal and direct. The brand positioning is functional, emphasizing the tangible benefits of firming and moisturizing the skin. # Product The ad features Bangn Body's firming lotion in a jumbo size. The product comes in a yellow bottle with a pump dispenser. The ad emphasizes that there are "ONLY 100 JUMBOS LEFT!", creating a sense of urgency. As an added incentive, the ad mentions a "BONUS 100ml FREE!", which addresses the purchase barrier by offering additional value. The lotion is applied directly to the bottle, showcasing its creamy texture and suggesting its moisturizing properties. The ad focuses on the limited availability and the added bonus to encourage immediate purchase. # Visual style The ad has a clean and bright visual style with a yellow color scheme. The production quality appears to be studio-shot with a focus on highlighting the product's texture and packaging. The handwritten-style font adds a playful and approachable feel. The overall style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: ONLY 100 JUMBOS LEFT! # Funnel stage Bottom of funnel # Pain points The ad addresses the potential pain point of missing out on a limited-time offer. The phrase "ONLY 100 JUMBOS LEFT!" signals the frustration of not being able to purchase the product if one delays. # Value propositions - Limited availability of jumbo size - Bonus 100ml free # Benefits - BONUS 100ml FREE! # Call to action None used. # Point of view - Brand: The brand is communicating directly to the audience about the product and its limited availability. # Storyline - The ad opens with a close-up of the Bangn Body firming lotion, immediately drawing attention to the product. This is from the brand's perspective, aiming to showcase the product's packaging and texture to entice the viewer. - The ad highlights the limited availability of the jumbo size with the message "ONLY 100 JUMBOS LEFT!". This is communicated from the brand's perspective, creating a sense of urgency and scarcity to encourage immediate purchase. - The ad mentions a "BONUS 100ml FREE!", adding an extra incentive for the viewer to buy the product. This is also from the brand's perspective, offering additional value to overcome any purchase hesitation.

# Ad summary This ad features a creator who introduces Bangn Body products. She showcases how she includes the brand's products as a part of her routine. # Brand positioning Bangn Body is presented as a brand offering products to help with skin hydration and firmness. The brand is positioned as one that values simplicity, with products that can be used on both the face and body, making them a one-stop shop. The brand seems to stand out due to the scent of their products. # Product The ad features Bangn Body's Firming Cream Cleanser and Jumbo Firming Lotion. The Firming Cream Cleanser is a product that can be used on both the face and body for cleansing and exfoliating. The product contains beads and is super hydrating, making it ideal to use after getting out of the shower. The Jumbo Firming Lotion can be used on the face as a base underneath makeup, and on the body to provide hydrating, firming results. It is fast absorbing, allowing one to get dressed immediately after applying. The product is scented, and can be used in place of perfume. # Visual style The ad has a casual, UGC feel to it, giving the sense that the video was quickly shot on a phone. The editing uses quick cuts. The overall aesthetic makes the ad appear authentic, catering to an audience looking for genuine reviews. # Hooks Spoken: Female 1: Let's get dressed but first, we must prep. Text overlay: Let's get dressed / But first, we must prep Visual: 00:00–00:02: A fair-skinned woman with blonde hair is centered in the frame as she faces forward and waves to the camera. She is wearing a maroon-colored bra top, and light blue jeans. She is holding clothing, sunglasses, and a purse in her left arm. The background is a white wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting a streamlined beauty routine, and wanting a product that has multiple purposes. # Value propositions - The Bangn Body products can be used on both the face and body to simplify one's routine. - The scent of the lotion can be used in place of perfume. # Benefits - Makes things so much easier - Hydrating, firming results - Can be used in place of perfume - Can get dressed immediately # Features - Can be used on face and body - Contains beads to exfoliate whilst cleansing - Super hydrating - Fast absorbing # Call to action None used. # Social proof - "Since pregnancy, I cannot stand perfume. So now I solely wear this and people are like, what perfume are you wearing?" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered by a customer using “I” statements and firsthand use cases # Storyline - 00:00–00:02 The creator begins by stating that she's going to get dressed, but must prep first. - 00:02–00:04 She presents the Bangn Body Firming Cream Cleanser, saying that she didn't think she could love the brand any more than she already did. - 00:04–00:08 She notes that Bangn Body has just released a brand spanking new firming cream cleanser. - 00:08–00:11 She states that it can be used for the face and body, making it a one-stop shop. - 00:11–00:17 She continues, saying the cream is super hydrating, and contains beads to exfoliate while cleansing. - 00:17–00:23 She states that she loves how the products can be used on the face and body, making things so much easier. - 00:23–00:26 She then talks about the Jumbo Firming Lotion, stating that she uses it on her face. - 00:26–00:28 She notes that it's a perfect base underneath makeup. - 00:28–00:39 She admits that even if the Bangn Body products weren't packed with phenomenal ingredients, she would still continue to use them for the smell. - 00:39–00:45 She explains that since becoming pregnant, she cannot stand perfume, so she solely wears Bangn Body products, and people ask her what perfume she's wearing. - 00:45–00:48 She mentions that the product is so fast absorbing, allowing one to get dressed immediately. - 00:50–00:52 She adds that a little bit goes a long way. - 00:52–00:54 She ends by saying she smells amazing. - 00:54–00:59 She concludes the ad by restating that she's prepped, ready, hydrated, and firmed, and that Bangn Body is the best.

# Ad summary A woman in a bathroom setting demonstrates how to use a firming oil for crepey skin on her décolletage and neck. She emphasizes that the product is not greasy and can help with skin firmness and tone. # Brand positioning The brand is presented as a solution for crepey, loose skin, particularly in the décolletage area. It positions itself as a provider of firming and hydrating products that are effective and popular, often selling out quickly. The brand aligns with values of self-care and addressing age-related skin concerns, offering a non-greasy formula that is easy to incorporate into a daily routine. The brand pushes against the norm of greasy body oils, offering a more refined and comfortable experience. The brand positioning is both functional (firming, hydrating, non-greasy) and emotional (feeling good after use, addressing concerns about aging skin). # Product The product is a firming oil designed to address crepey, loose skin, particularly on the décolletage and neck. It is applied by spraying the oil into the palm of the hand and then massaging it into the skin using upward motions. The product is intended for individuals with concerns about skin firmness and tone, especially those who sleep on their side and have a large bust, which can contribute to skin creping. The product is described as non-greasy, setting it apart from some other body oils. The ad emphasizes that the product is effective and popular, often selling out quickly, suggesting it is worth trying for those seeking to firm and hydrate their skin. # Visual style The ad has a UGC feel, with a selfie-style camera and natural lighting. The production quality is relatively polished, but it maintains a casual and authentic tone. The editing style is simple, with static shots and minimal transitions. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is loose, with the text overlays generally aligning with the spoken content. # Hooks Spoken: 00:00–00:08 It's hard to get your hands on this firming oil because it's so popular, because it actually, you know, it works and you feel good after using it. Text overlay: 00:00–00:08 My #1 recommendation for crepey, loose skin / 00:07–00:08 it sells out really quickly Visual: 00:00–00:08 A woman with blonde curly hair, fair skin, and light makeup is centered in the frame, holding a yellow bottle of firming oil. She is wearing a white robe and standing in a bathroom with a white towel rack in the background. The camera is selfie-style, close-up on her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of crepey, loose skin, particularly in the décolletage area, which can occur due to aging or sleeping habits. "As you get older obviously the skin loses its firmness and tone and, you know, all that jazz, sort of starts to become a little bit crepey." # Value propositions - Firming oil that is non-greasy - Hydrates skin and is great for your décolletage # Benefits - Hydrate your skin - Great for your décolletage - Use upward motions for my neck # Features - Firming oil - Non greasy # Call to action None used. # Social proof - "It's hard to get your hands on this firming oil because it's so popular, because it actually, you know, it works and you feel good after using it" – Female 1 (Customer) - "It sells out really quickly" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and recommendation. # Storyline - 00:00–00:08 00:00–00:08 The woman holds up a bottle of firming oil and states that it is her number one recommendation for crepey, loose skin. She mentions that it is hard to get because it is so popular and works well, making the user feel good. She also notes that it sells out quickly. This moment introduces the product and highlights its effectiveness and popularity from the speaker's perspective. - 00:08–00:13 00:08–00:13 The woman sprays the oil into her hand, noting that she is at the end of the bottle. This shows the product in use and implies that she uses it regularly, reinforcing her recommendation. - 00:13–00:32 00:13–00:32 The woman rubs the oil into her hands and then applies it to her décolletage and neck. She explains that the product is great for the décolletage, especially for those with a large bust who sleep on their side, as this can cause the skin to become crepey as they get older. This moment provides a specific use case and addresses a common concern related to aging skin. - 00:32–00:37 00:32–00:37 The woman applies the oil to her neck and states that, unlike some body oils, this one is non-greasy. This addresses a potential purchase barrier and highlights a key benefit of the product. - 00:37–00:42 00:37–00:42 The woman continues to apply the oil to her décolletage and neck, using upward motions. This reinforces the application technique and emphasizes the areas where the product is most effective.

# Ad summary This ad promotes Bangn Body's Firming Oil, highlighting its unexpected viral success and unique qualities. The ad emphasizes the oil's non-greasy, quick-drying formula, its popularity among those who prefer oils over lotions, and its ability to sell out quickly. It uses a mix of creator testimonials, product demos, and social media posts to build hype and encourage viewers to purchase before it sells out again. # Brand positioning Bangn Body is presented as a brand that creates body care products, specifically targeting those who prefer oil-based formulas over traditional lotions. The brand positions itself as a solution for those seeking a non-greasy, quick-drying alternative to thicker lotions. The brand aligns with a lifestyle that values effective skincare without the inconvenience of long drying times or oily residue. Bangn Body pushes against the norm of thick, heavy lotions, offering a lighter, more convenient option. The brand positioning is both functional (quick-drying, non-greasy) and emotional (satisfaction with a product that meets specific preferences). # Product The Bangn Body Firming Oil is a body oil designed for individuals who prefer oil-based skincare over traditional lotions. It is formulated with eight super oils, offering a quick-drying and non-greasy feel. The product is presented as a solution for those seeking a lighter alternative to thicker firming lotions, allowing users to put on clothes minutes after application. The ad highlights the product's viral success and frequent sell-outs, creating a sense of urgency and desirability. The Firming Oil is for those who want effective skincare without the inconvenience of long drying times or oily residue. The ad addresses the purchase barrier of potential greasiness by emphasizing the product's non-greasy nature. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and UGC-style content. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is a hybrid of polished commercial and UGC feel, supporting the intended tone of authenticity and relatability. The pacing is fast, with numerous cuts per minute, maintaining a consistent energy throughout the ad. The cuts, text, and product actions are timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:02 We had no idea just how viral the firming oil would become. Text overlay: 00:03–00:05 The viral Firming Oil 🔥 Visual: 00:00–00:02 A woman with blonde hair, fair skin, and pink nails is sitting at a white table. She is wearing a black top and holding a clear, uniquely shaped bottle with a yellow liquid inside. Two smaller bottles of the same liquid are on the table. Behind her is a pink floral painting. The camera is stationary and close-up, focusing on the woman and the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of body oils being greasy and taking a long time to dry. The ad states, "The Oil that's not OILY!" # Value propositions - Quick dry and non-greasy feel, allowing you to put your clothes on minutes after applying # Benefits - Can literally put your clothes on minutes after applying # Features - Eight super oils - Quick dry - Non-greasy feel # Call to action Move quick to get YOURS # Social proof - “The Oil that’s not OILY!” – Customer review - The ad shows social media posts featuring the product, indicating that others are using and enjoying it. # Point of view - Customer 20% – The customer POV is communicated through social media posts and testimonials. - Brand 80% – The brand POV is communicated through the speaker's direct address and product claims. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman expressing surprise at the viral success of the firming oil. This is intended to grab attention and set the tone for the ad. The perspective is from the brand, conveyed through the speaker's tone and the context of discussing product sales. - 00:02–00:05 00:02–00:05 The ad shows the product and text overlay stating that it is the viral firming oil. This reinforces the product's popularity and desirability. The perspective is from the brand, showcasing the product's appeal. - 00:05–00:09 00:05–00:09 The woman explains that the firming oil has sold out five times since launching. This highlights the product's high demand and creates a sense of urgency. The perspective is from the brand, emphasizing the product's success. - 00:09–00:12 00:09–00:12 The woman states that they cannot keep the product in stock and wanted to create an oil for those who prefer it over lotion. This reinforces the product's popularity and targets a specific audience. The perspective is from the brand, explaining the product's purpose and appeal. - 00:12–00:18 00:12–00:18 The ad shows a group of women testing the product and the woman applying it to her arm. This demonstrates the product's use and appeal to others. The perspective shifts to potential customers, showing them experiencing the product. - 00:18–00:20 00:18–00:20 The ad states that the product has been called "The Oil that's not OILY!" This addresses a common concern about oils being greasy. The perspective is from the brand, highlighting a key benefit. - 00:20–00:27 00:20–00:27 The ad shows social media posts featuring the product and highlights that it contains eight super oils, with the best feature being its quick-dry and non-greasy feel. This provides social proof and reinforces the product's benefits. The perspective shifts to external sources and customers, showcasing their experiences and opinions. - 00:27–00:35 00:27–00:35 The ad shows more social media posts and the woman urging viewers to move quickly to get their firming oil today. This reinforces the product's popularity and creates a sense of urgency. The perspective shifts to the brand, urging viewers to purchase.

# Ad summary This ad promotes Bangn Bod's skin care products. The ad features a woman who is wrapped in a towel, and is using the brand's oil and lotion on her skin. She talks about the benefits of the product such as firmer, more hydrated skin, and that it can be used on all skin types. # Brand positioning Bangn Bod is presented as a skincare brand offering solutions for achieving firm, hydrated, and supple skin suitable for all skin types. The brand promotes a fun tone through its name and playful engagement by the presenter. The brand positions itself in the market as a solution for addressing skin concerns such as crepey skin and lack of elasticity. Bangn Bod pushes against the norm of harsh chemicals, instead offering vitamins to the skin that will not clog pores. # Product Bangn Bod features a duo of skincare products: an oil and a moisturizer. The oil is described as the perfect oil for all skin types, formulated to be used on both the skin and face without clogging pores or causing breakouts. It's highlighted as containing many vitamins. The moisturizer is used in conjunction with the oil to lock in the hydration. The products are available in a jumbo size which is labeled a "lifesaver." # Visual style The ad has a UGC feel, with casual lighting and a static camera. It maintains a consistent pace, aligning with the presenter's dialogue, to keep the viewer engaged. # Hooks Spoken: Female 1: 00:00–00:02 the crepey skin I have Text overlay: 00:00–00:02 the crepey skin I have Visual: 00:00–00:05 A woman with blonde hair in a messy bun, wearing a white and gray striped towel is centered in the frame in a bathroom with light pink walls. She gestures widely with her hands as she speaks. Behind her is a white door and a gray and white striped towel hangs on a rack. # Funnel stage Consideration # Pain points The ad targets the frustration of dealing with "crepey skin", likely caused by sun damage and aging, as shown in the opening shot where the speaker points to areas of concern on her body. # Value propositions - The product is good for all skin types - Oil and moisturizer combo provides optimal skin support - Jumbo size lasts longer # Benefits - Won't clog your pores - It won't make you break out - Skin's elasticity gonna be popping off - Gonna be firmer - More hydrated - More supple # Features - Perfect oil for all skin types - Formulated to go on your skin and on your face - Many vitamins - Jumbo size # Call to action None used. # Social proof - "I used to buy this when it came in the little metal tube. The jumbo has been a lifesaver." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer who uses the product and shares her experience. # Storyline - 00:00–00:05 The ad begins with a woman in a towel talking to the camera about crepey skin and implying that she's abused solariums. - 00:05–00:08 She introduces Bangn Bod, promoting the product duo as something she's excited to put the viewer on to. - 00:08–00:12 She holds up the product oil, noting it's the perfect oil for all skin types, and proceeds to pump some out onto her hand. - 00:12–00:19 She states it's formulated to go on the skin and the face, noting that there are many vitamins in it. - 00:19–00:24 She states that the product won't clog pores or cause breakouts, emphasizing its gentle formula. - 00:24–00:29 She mentions that she used to buy the product when it came in a little metal tube, before showing the jumbo size and calling it a lifesaver. - 00:29–00:34 She outlines the application process: she puts the oil on first, then locks it in with the moisturizer. - 00:34–00:45 She enthusiastically claims the duo will enhance the skin's elasticity, making it firmer, more hydrated, and more supple, as she holds both products up.

# Ad summary A pregnant woman in her bathroom shares her love for the body wash and body oil by Mama Mio, explaining how they give her skin a beautiful glow and are great for days after being in the sun. She recommends them for both AM and PM routines. # Brand positioning Mama Mio is presented as a premium skincare brand that focuses on providing safe, effective, and luxurious products for pregnant and postpartum women. The brand positions itself as a caring and supportive partner during pregnancy, aligning with values of self-care, relaxation, and skin nourishment. Mama Mio pushes against the category norm of neglecting skincare during pregnancy, promoting specialized products that address the specific needs of expecting mothers. Their brand positioning is emotional, emphasizing relaxation and taking care of your skin while growing a baby. # Product The ad features two Mama Mio products: a body wash and a body oil. The body wash is designed to cleanse the skin gently, while the body oil provides a nourishing glow and finish. Both products are highlighted as being great for use after days in the sun, making them perfect for a beach summer. The ad emphasizes that the products are made with beautiful products and work wonders together. The products aim to provide relaxation, "me time," and care for the skin during pregnancy and beyond. They are presented as part of a routine for both morning and evening, addressing the need for safe and effective skincare during this transformative time. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a clean bathroom setting, suggesting a real-life skincare routine. The editing style consists of static shots, with minimal transitions, giving it an authentic, unfiltered feel. The production quality leans towards a hybrid approach, combining a polished look with an everyday user vibe. The pacing is moderate, with the focus on clear visuals of product application, ensuring viewers can easily follow the routine. # Hooks Spoken: 00:00–00:05 It just gives this really beautiful glow, really nourishing growing bump and body. Text overlay: 00:00–00:05 gives this really beautiful glow / 00:02–00:05 really nourishing growing bump and body Visual: 00:00–00:05 The shot is a medium, selfie-style shot of a pregnant woman in a gray bra and white linen pants, standing in her bathroom. Her hair is pulled back. She is rubbing a body product onto her bare stomach with both hands, smiling and looking directly at the camera. The bathroom features gray marble walls, a glass shower door, and a black and white patterned towel hanging on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for safe and effective skincare during pregnancy. Quote: "Taking care of my skin while I am growing this baby." # Value propositions - Beautiful glow: Links the aesthetic appeal to a visible product outcome. - Good for after days in the sun: Highlights the functional benefit of using the product to soothe and care for sun-exposed skin. - Smells amazing, made with beautiful products: Conveys value by emphasizing a positive sensory experience and the use of high-quality ingredients. # Benefits - Good for after days in the sun - Gives a little bit of relaxation - Me time - Taking care of my skin while I am growing this baby # Features - Gives this really beautiful glow - Really nourishing growing bump and body - Smells amazing - Made with beautiful products # Call to action None used. # Social proof - "I absolutely love both of these products together" - Female 1 # Point of view - Customer 100% – The ad is told entirely from the perspective of a pregnant woman sharing her personal experience with and love for the product. # Storyline - 00:00–00:05 00:00–00:05 The woman rubs the product on her stomach, stating that it gives a beautiful glow and is nourishing for her growing bump and body. The intention is to highlight the immediate aesthetic benefit and the nourishing properties. - 00:05–00:09 00:05–00:09 The woman rubs the product on her arm. She expresses her love for the finish and glow that the product gives her skin, emphasizing the aesthetic benefits. The intention is to reinforce the positive impact on skin appearance. - 00:09–00:18 00:09–00:18 She continues to rub the product on her arms and hands. She notes that the products are great for after days in the sun and highlights that it has been a good beach summer, underscoring a use case and lifestyle connection. The intention is to position the product as a solution for sun-exposed skin and a complement to a beach-oriented lifestyle. - 00:18–00:21 00:18–00:21 The woman begins to put both hands together. She mentions it's nice to come home after a beach day. - 00:21–00:35 00:21–00:35 The woman describes her routine, emphasizing the relaxation and "me time" provided by the product. She states that it is nice to come home, have a shower, and lather her body in this. The intention is to showcase the product as a means of self-care and relaxation within a daily routine. - 00:35–00:43 00:35–00:43 The woman rubs product on her chest and shoulders, saying that it smells amazing and it's made with beautiful products and the two together work wonders. The intention is to reinforce the positive sensory experience and highlight the effectiveness of the product, made of beautiful products. - 00:43–00:51 00:43–00:51 She holds up both products, recommending them as part of her AM and PM routine throughout pregnancy and beyond. The intention is to promote the long-term benefits and establish the product as essential for pre- and post-natal skincare. - 00:51–00:54 00:51–00:54 She takes a photo of her bare pregnant stomach. The intention is to visually reinforce the core message of the ad.

# Ad summary This ad showcases the BANGN Body Shimmer Firming Oil. The video features close-up shots of the product being applied to the skin, highlighting its shimmering effect. Text overlays emphasize the product's popularity and encourage viewers to act fast. # Brand positioning BANGN Body is presented as a brand that creates highly sought-after body care products. The brand seems to focus on enhancing the body's natural appearance with a touch of luxury and shimmer. The ad highlights the brand's responsiveness to customer requests, positioning it as attentive and customer-focused. The brand aligns with a lifestyle that values beauty enhancements and self-care, pushing against the norm of basic body care by offering a product that adds a glamorous touch. # Product The product is BANGN Body's Limited Edition Shimmer Firming Oil. It is designed to give the skin a shimmering glow while also firming it. The product comes in a uniquely shaped bottle with a pump dispenser. The ad emphasizes that this product is a 'most requested upgrade,' suggesting it is a highly desirable item. The oil is applied directly to the skin, creating a noticeable shimmer effect. The ad also creates a sense of urgency by stating that it is 'selling fast,' encouraging viewers to purchase quickly. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's shimmering effect. The editing style includes quick cuts and split screens to maintain viewer engagement. The production quality is high-end, with clear lighting and attention to detail. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: LIMITED EDITION / SHIMMER FIRMING OIL / BANGN BODY Visual: 00:00–00:02: A close-up shot of a woman's shoulder and upper chest area. The skin is tan and glistening with shimmer oil. A drop of oil is visible as it runs down her shoulder. The background is a blurred light gray. Below this shot is a hand holding a yellow BANGN Body bottle with a white pump. The background is a plain beige. # Funnel stage Consideration # Pain points The ad implies a desire for enhanced skin appearance and a touch of glamour. The 'most requested upgrade' suggests that customers are looking for ways to improve their skin's look and feel. # Value propositions - Limited Edition Shimmer Firming Oil: Offers a unique and exclusive product that enhances skin appearance with shimmer and firming benefits. # Benefits - Gives skin a shimmering glow - Firms the skin # Features - Shimmer - Firming Oil - Limited Edition # Call to action None used. # Social proof - The ad mentions 'most requested upgrade in BANGN Body history,' implying high demand and customer interest. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 Close-up shot of shimmering oil being applied to the shoulder and chest area. - 00:02–00:05 The camera focuses on the BANGN Body product bottle. - 00:05–00:08 The oil is applied to the skin using a brush. - 00:08–00:09 The camera focuses on the shimmering skin.

# Ad summary This ad promotes Bangn Body products, specifically a firming cream cleanser and a firming lotion, highlighting their suitability for both face and body. The ad features a creator demonstrating the products and discussing their hydrating and firming benefits, as well as their appealing scent. She uses the product and applies make-up over top to further promote its efficacy. # Brand positioning Bangn Body is presented as a brand that promotes efficient skincare solutions for both the face and body. The brand is positioned as a time-saving option for individuals who want to streamline their skincare routine without compromising on quality or results. The brand aligns with a lifestyle that values convenience and multi-purpose products. They offer phenomenal ingredients and aim to empower people to feel prepped and ready using products that are hydrating and firming. # Product The ad features two Bangn Body products: the Firming Cream Cleanser and the Jumbo Firming Lotion. The Firming Cream Cleanser is a new product designed for use on both the face and body. It is a one-stop shop solution that is super hydrating and contains beads for exfoliating whilst cleansing. The Jumbo Firming Lotion is also suitable for face and body, and is described as a perfect base underneath makeup. Both products contain phenomenal ingredients and provide hydrating and firming results. They are fast absorbing, non-greasy, Aussie-made, contain natural ingredients, and are safe for use during pregnancy. The products are also highlighted for their iconic tropical scent, which can serve as a perfume replacement. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing includes quick cuts and transitions between shots, interspersed with smaller screens showing other scenes. The production quality is a hybrid of UGC and polished commercial, lending a personal touch while maintaining clarity. There is an inconsistent pace that sometimes matches the beat of the background music. # Hooks Spoken: 00:00–00:04: I just love that you can use these products on the face and the body. It just makes things so much easier. Text overlay: 00:00–00:02: The ult / 00:01–00:02: The ultimate time-saving hack? / 00:02–00:05: The ultimate time-saving hack? Skincare suitable for FACE & BODY Visual: 00:00–00:02: The shot shows a fair-skinned female with blonde hair, wearing a maroon top and light blue jeans. She is holding two yellow bottles in front of a white wall. / 00:02–00:04: The shot shows the same woman in front of a white wall as she presents a yellow bottle. # Funnel stage Consideration # Pain points Pregnancy can make a person more sensitive to smells. # Value propositions - One-stop shop: Multi-purpose use for both face and body saves time and effort - Perfect base: Creates a smooth base for makeup, enhancing the overall look - Natural ingredients: appeals to customers seeking clean beauty products - Pregnancy safe: designed for use during pregnancy - Replaces Perfume: The lotion's tropical scent eliminates the need for additional fragrance. # Benefits - Makes things so much easier - Super hydrating - Perfect base underneath your makeup - Hydrating firming results - Smells amazing # Features - Suitable for Face and Body - Contains beads for exfoliating whilst cleansing - Fast absorbing - Non-greasy - Aussie-made - Natural ingredients - Safe for use during pregnancy - Iconic tropical scent # Call to action None used. # Point of view - Customer 100% – The ad is told from the point of view of a customer, who is giving her firsthand experiences and opinions about the product. # Storyline - 00:00–00:04 The creator introduces the Bangn Body products and expresses her appreciation for their versatility, noting they can be used on the face and body. - 00:04–00:11 She mentions that she didn't think she could love the brand more and highlights the release of a new Firming Cream Cleanser. - 00:11–00:15 The creator states that the firming cream cleanser is for face and body, clarifying that it is a one-stop shop and is super hydrating. - 00:15–00:20 She adds the benefit that it has beads to exfoliate whilst cleansing. - 00:20–00:26 She states she has done the jumbo firming lotion on the face as a perfect base underneath the makeup. - 00:26–00:34 The creator highlights the phenomenal ingredients included in the products, and its hydrating and firming results, and that it is safe for use during pregnancy. - 00:34–00:41 She states she would continue to use it for the smell, and that since pregnancy she cannot stand perfume, so she uses this. - 00:41–00:45 The creator says the lotion is so fast absorbing that you can get dressed immediately. - 00:45–00:50 She states that a little bit goes a long way and she smells amazing. - 00:50–00:56 She concludes, calling the product a one-stop shop and a one-stop duo for face and body and clarifies that it hydrates and firms the best.

# Ad summary This ad promotes the Limited Edition Firm & Glow Bundle from Tan-Luxe, featuring a gradual tanning firming lotion and shimmer firming oil. The ad uses two different women to show the application and results of the product, highlighting its natural color, shimmery finish, and firming benefits. The bundle is offered at a discounted price for a limited time. # Brand positioning Tan-Luxe is presented as a brand that offers tanning solutions that provide a natural-looking tan with added skincare benefits. The brand aims to occupy a space in the consumer's mind as a provider of tanning products that not only deliver a beautiful color but also firm and enhance the skin's appearance. The brand aligns with values of achieving a healthy, sun-kissed glow without the harmful effects of the sun. Tan-Luxe pushes against the norms of traditional tanning products that can often result in unnatural or uneven color. The brand positioning is both functional, offering firming and gradual tanning, and emotional, providing confidence and a radiant glow. # Product The Limited Edition Firm & Glow Bundle includes two products: a Gradual Tanning Firming Lotion and a Shimmer Firming Oil. The Gradual Tanning Firming Lotion is designed to provide a natural-looking tan while also firming the skin. The Shimmer Firming Oil adds a shimmery finish to the skin, enhancing its glow and providing additional firming benefits. The bundle is for individuals looking to achieve a sun-kissed glow with added skincare benefits, such as firming and shimmer. The products are intended to be used together as a complete summer skin routine. The ad addresses the purchase barrier of uneven tanning by highlighting the product's ability to provide an even tan. The bundle is presented as a limited-time offer, encouraging viewers to purchase it quickly. # Visual style The ad has a UGC feel with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of polished commercial and UGC, supporting a casual and relatable tone. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 [Enthusiastic] Two best-sellers just got bundled! Text overlay: 00:00–00:02 🚨PSA ANNOUNCEMENT🚨 / 00:01–00:03 Two best-sellers just got ✨bundled✨ Visual: 00:00–00:02 A woman with brown hair in a high bun, wearing a black bikini, stands in a bathroom with light beige walls. She points with both hands towards the upper right corner of the frame, where two images of a woman wearing a black top are displayed. The lighting is bright and even. The camera is stationary and at eye level. / 00:02–00:03 A woman with long blonde hair, wearing a floral print dress, stands outside on a sunny day. She looks surprised and has her mouth open. The background shows a blurred view of trees and a building. The camera is handheld and slightly shaky, giving a selfie-style perspective. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uneven tanning, with the speaker stating that the product goes on "right even as well, which was like the biggest thing that I was like scared about." # Value propositions - Achieve a natural-looking tan with added skincare benefits - Get perfect shimmery, bronzed skin with a complete summer skin routine - Limited time offer: Shop & Save Bundle # Benefits - Nice color - Looks super natural - Right even - Perfect shimmery, bronzed skin # Features - Gradual Tanning Firming Lotion - Shimmer Firming Oil # Call to action Shop & Save Bundle # Social proof - "It's actually such a nice color, it looks super natural" – Female 1 (Customer) - "Might actually be my new favorite product" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of customers who are reviewing and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a black bikini pointing to a graphic of the product results. She is excited to announce that two best-selling products have been bundled. This is intended to grab attention and introduce the product bundle from a customer's perspective, conveying excitement and anticipation. - 00:02–00:03 00:02–00:03 A second woman is shown outside in a floral dress, expressing excitement about the product. This continues the initial announcement from a different customer's perspective, reinforcing the excitement and broadening the appeal. - 00:03–00:06 00:03–00:06 The first woman reappears, showing off her tan and stating that the color is nice and looks super natural. This is intended to demonstrate the product's effectiveness and natural-looking results from the customer's perspective, building trust and credibility. - 00:06–00:11 00:06–00:11 The second woman is shown again, this time listing the products included in the bundle: Gradual Tanning Firming Lotion and Shimmer Firming Oil. She then moves into the sunlight to show off her tan. This provides product details and showcases the results in different lighting conditions from the customer's perspective, reinforcing the product's benefits. - 00:11–00:17 00:11–00:17 The first woman reappears, applying the product to her arm and highlighting that it goes on evenly. She also mentions that it makes her look like she's lost 10 kilos. This is intended to address concerns about uneven tanning and highlight the slimming effect from the customer's perspective, building confidence in the product. - 00:17–00:22 00:17–00:22 The first woman emphasizes the perfect shimmery, bronzed skin and states that the products should be applied together for a complete summer skin routine, adding that it might actually be her new favorite product. This reinforces the product's benefits and encourages a specific usage pattern from the customer's perspective, building desire and trust. - 00:22–00:26 00:22–00:26 The second woman reappears, stating that the goal is not to look like a Christmas ornament, but to have a perfect amount of glow. This addresses potential concerns about over-shimmering and reinforces the product's ability to provide a natural glow from the customer's perspective, building confidence. - 00:26–00:30 00:26–00:30 The second woman applies the product to her face with a brush, showing the shimmery effect. She then holds up the product and says "Okay." This demonstrates the product's application and reinforces its shimmery effect from the customer's perspective, building desire.