How Zoom Advertises on Meta

# Ad summary This ad uses an animated cartoon woman to promote the Zoom Phone plan that includes a flat rate. The ad shows there are no initial costs for the plan and asks the viewer to consider it this spring. # Brand positioning Zoom Phone is presented as a modern and efficient communication platform. The ad's animation style and direct messaging suggest a brand that values clarity and simplicity, making it appealing to businesses seeking straightforward solutions. By highlighting the 'flat rate' plan, Zoom Phone positions itself as a cost-effective and reliable choice, challenging the norms of unpredictable phone bills associated with traditional telecom providers. The brand aims to occupy a space in the consumer's mind as a provider of transparent, affordable, and easy-to-manage communication solutions. # Product The product featured is the Zoom Phone plan, specifically the flat rate option. It's presented as a service that eliminates the initial costs, making it an accessible option for businesses. The ad targets those who want to review their call costs. The main selling point is the clarity and predictability of the flat rate, addressing the uncertainty of traditional phone plans and highlighting the value of cost savings and budget control. # Visual style The ad has a clean and simple aesthetic, employing flat vector graphics and a limited color palette for a modern, uncluttered feel. The editing is static with very few cuts, maintaining a consistent pace. The overall visual style is polished and professional, aiming for a tone that is informative and inviting. # Hooks Spoken: 00:00–00:03: [Speaking Japanese] Text overlay: 00:01–00:03: かけ放題プラン / 00:01–00:03: この春、電話コストの見直しをしてみませんか? / 00:01–00:03: 初期費用0円 (speech bubble) Visual: 00:00–00:00: A medium shot shows a blue square with Japanese characters on the left side of the square. The logo for Zoom Phone is above the square. The background is light tan. This is an animated graphic. / 00:01–00:03: A medium shot shows a blue square with Japanese characters at the top. Below the characters, in the middle of the shot, is a cartoon graphic of a light-skinned woman wearing a peach top, holding a laptop with her left arm and a cell phone to her ear with her right arm. There is text inside of a graphic bubble to the bottom left of the screen. To the upper right of the woman is a diamond graphic. The background is light tan. This is an animated graphic. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the potential for high costs when paying for a phone plan. # Value propositions - The flat rate plan offers cost predictability and control for businesses. - No initial costs make the Zoom Phone plan accessible. # Benefits - Review your call costs - Cost savings - Budget control # Features - Flat rate - No initial costs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective as it promotes its flat rate phone plan. # Storyline - 00:00–00:00 The ad begins with a square animation of a blue block with characters. The intention is to signal to the viewer that Zoom Phone is the ad's subject. - 00:01–00:03 00:01–00:03: The scene shows a cartoon of a woman using a laptop and cell phone. The message being conveyed is that the viewer should consider reviewing their phone plan this Spring. The perspective is that of the brand as the brand presents itself as the solution to communication challenges. - 00:03–00:08 00:03–00:08: The woman and text remain on screen. - 00:08–00:12 00:08–00:12: The woman and text remain on screen.

# Ad summary This ad showcases the Zoom Phone through animation to present its features and benefits. It highlights capabilities like automated memo creation, cloud-based recording, and high-quality call functionality. # Brand positioning Zoom Phone is positioned as a modern, efficient solution for business communication. The brand promotes values of simplicity, automation, and high-quality service, aiming to occupy a space in the consumer's mind as an essential tool that helps streamline business calls through AI driven features. The brand simplifies complex processes by automating tasks like note-taking and call recording, which pushes against traditional time-consuming methods. # Product Zoom Phone is presented as a business communication tool that offers automated memo creation using AI for transcriptions and summaries, cloud-based automatic recording for easy management, and high-quality call functionality to ensure clear communication. The product works by using AI to assist with call management, automatically transcribing and summarizing calls. It offers cloud storage and recording features. It is for business professionals who need to streamline their communication processes, with an emphasis on efficiency and quality. The key selling points include its AI-driven automation, cloud storage convenience, and ability to ensure high-quality calls in any network environment. # Visual style The ad features a clean, minimalist aesthetic with animated elements. It has a polished commercial feel with a focus on clarity and simplicity. The editing style is static, with smooth transitions. It uses a light color palette to create a professional tone. # Hooks Text overlay: 00:00–00:03 zoom Phone / 00:00–00:03 Reasons for choosing Visual: 00:00–00:00 The screen displays the text “zoom Phone” at the top in blue, with the text “reasons for choosing” below it in black, underlined in blue, all against a solid beige background. / 00:00–00:03 The screen displays an illustration of a woman in a business setting using Zoom Phone on her laptop. It emphasizes features with numbered bubbles linked to the illustration: AI for automatic memo creation and summarization, cloud-based auto recording, and high-quality call features. The woman is fair-skinned, young, and smiling, wearing a brown sweater and a white headset. She's sitting at a laptop. Bubble 1 is next to her head, with the text “Automatic memo, summary!”, then smaller text below that. Bubble 2 is to the right, with the text “Automatic recording in the cloud” and then smaller text below that. Bubble 3 is to the left, with the text “High-quality call function” and smaller text below that. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenges of manually taking notes during calls, inefficient call recording management, and poor call quality due to network issues. # Value propositions - AI automation saves time and allows focus on customer conversations - Cloud recording makes management simple - High-quality calls ensure clear conversations in any environment. # Benefits - AI automatically transcribes, summarizes, and creates to-do lists! Focus on customer conversations! - Because recordings are automatically saved in the cloud, management is easy! - Clear conversations are possible with customers even in any network environment. That's the highest quality. # Features - AI for automatic memo creation and summarization - Cloud-based auto recording - High-quality call function # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad delivers the brand’s official messaging about its product's features and benefits. # Storyline - 00:00–00:00 The title appears, highlighting the topic of discussion: Why Zoom Phone is chosen. - 00:00–00:11 The screen displays an illustration of a woman in a business setting using Zoom Phone on her laptop. It emphasizes features with numbered bubbles linked to the illustration: AI for automatic memo creation and summarization, cloud-based auto recording, and high-quality call features.

# Ad summary This ad is a short animated video in Japanese advertising the features and benefits of Zoom Phone. It uses colorful visuals and text overlays to highlight the key reasons why one might choose Zoom Phone. # Brand positioning This ad positions Zoom Phone as an innovative and essential tool for modern communication. By highlighting features such as AI-powered note-taking, cloud-based recording, and high-quality calling, Zoom Phone aims to occupy the space of a reliable and efficient communication solution in the consumer's mind. The brand aligns with values of productivity, convenience, and technological advancement, promoting a lifestyle of seamless connectivity and enhanced professional capabilities. This ad appears to follow category norms by focusing on functional benefits but differentiates itself through its emphasis on AI and cloud integration, positioning it as a forward-thinking choice for businesses. # Product The ad features Zoom Phone, a communication platform designed for business professionals who need reliable and efficient communication solutions. It works by integrating AI, cloud, and high-quality calling technologies to provide features such as automatic note-taking, cloud recording, and clear voice communication. The key selling points (USPs) highlighted include: AI-driven transcription and summarization, automated cloud storage of recordings, and high-quality calls in any network environment. The ad addresses the purchase barriers of inefficient note-taking and call management, showcasing that Zoom Phone can streamline these processes. The advertised product is presented as a comprehensive solution for effective and hassle-free business communication. # Visual style The ad has a clean and simple aesthetic, using light beige backgrounds and clear, bright illustrations. The editing style is straightforward with static shots, enhancing readability and focus. The production quality appears polished, giving a commercial feel. The pace is consistent throughout the ad, maintaining a steady rhythm. # Hooks Text overlay: zoom Phone が (Title card) / 選ばれている理由 (Title card) Visual: 00:00–00:00: A title card on a light beige background says: "Zoom Phone が選ばれている理由". A thin horizontal blue line underlines the second half of the phrase. The text is in blue and black. / 00:01–00:03: An illustration appears on a light beige background. The illustration shows a cartoon woman sitting at a laptop wearing a headset. Three light blue circles labeled 1, 2, and 3 are positioned around the woman. To the upper left of "1" is the text: "自動でメモ、要約!", beneath this is the text: "AIが自動で文字起こし、要約、そして To Doリストを作成！顧客との会話に集中できます". To the upper right of "2" is the text: "クラウドで自動録音", beneath this is the text: "録音が自動でクラウドに保存されるため、管理も一括でできます". To the lower left of "3" is the text: "高品質な通話機能", beneath this is the text: "どんなネット環境でも顧客とのクリアな会話ができる最高の品質です". Above the illustration is the text: "zoom Phone が 選ばれている理由", with the second half of the phrase underlined in blue. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is implying that taking notes and managing call recordings manually can be time-consuming and distracting. "AIが自動で文字起こし、要約、そして To Doリストを作成！顧客との会話に集中できます" (AI automatically transcribes, summarizes, and creates a to-do list! You can focus on conversations with customers). # Value propositions - AIが自動で文字起こし、要約、そして To Doリストを作成 → 顧客との会話に集中できます (AI automatically transcribes, summarizes, and creates a to-do list -> you can concentrate on conversations with customers). - 録音が自動でクラウドに保存される → 管理も一括でできます (Recordings are automatically saved in the cloud -> management can be done all at once). # Benefits - 顧客との会話に集中できます - 管理も一括でできます - 最高の品質です # Features - AIが自動で文字起こし、要約、そして To Doリストを作成 - 録音が自動でクラウドに保存される - どんなネット環境でも顧客とのクリアな会話ができる最高の品質です # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand’s perspective, highlighting the features and benefits of Zoom Phone. # Storyline - 00:00–00:00 The title card is presented, which tells us the ad will explain why people choose Zoom Phone. - 00:01–00:07 The ad then introduces the main features of Zoom Phone with an illustration. The ad uses numbered icons to indicate these three main features. - 00:08–00:08 The title card is shown once more. - 00:09–00:11 The main features are reintroduced, with the same illustration as before.

# Ad summary The Zoom ad highlights Zoom Contact Center's features through a news-style presentation with presenters introducing various scenarios, highlighting the AI Expert Assist troubleshooting capabilities, a seamless handoff between devices, and the general idea that Zoom can keep everyone cool, calm, and connected. # Brand positioning Zoom is positioned as a modern, user-friendly platform for communication and collaboration, with an emphasis on staying "cool, calm, and connected." The brand aims to occupy the space of a reliable and versatile solution for businesses looking to enhance their communication and productivity. It conveys a fun, enthusiastic tone through its presenters, highlighting its seamless integration and AI-driven assistance. Zoom differentiates itself from competitors by offering AI-driven assistance and seamless device integration, showcasing a commitment to innovation and ease of use, and emphasizing the importance of staying cool and calm while working. # Product The ad highlights the Zoom Contact Center, which offers the AI Expert Assist, providing troubleshooting capabilities. Zoom Phone keeps calls alive across devices, and the platform helps users stay "cool, calm, and connected." The product is designed to enhance communication and productivity in business settings, addressing potential pain points like technical issues and difficulty switching between devices. The AI Expert Assist feature guides users through troubleshooting steps with calm, confident delivery, while Zoom Phone provides seamless handoff between devices. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. Editing is quick and upbeat, with cuts synchronized to the music and voiceover. The production quality is high, with a professional feel that supports the intended tone of confidence and reliability. There is a visual motif with the Zoom logo. The pacing is quick, with frequent cuts to maintain viewer engagement. # Hooks Spoken: Female 1: We're coming to you live from Q1 / Female 1: and Zoom Contact Center is the real MVP. Text overlay: We're coming to you live from Q1 / and Zoom Contact Center is the real MVP. Visual: 00:00–00:02: Two presenters, a woman and a man, stand side by side in front of a blue background with the Zoom logo displayed behind them. The woman is wearing a brown blazer and a beige turtleneck, while the man is wearing a gray suit jacket and a white shirt. Both are wearing headsets with microphones. The camera is stationary, capturing a medium shot of both presenters. / 00:02–00:04: The camera zooms in on the woman as she speaks. The background is still the blue Zoom background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of technical issues during communications, highlighting how Zoom's AI Expert Assist provides step-by-step guidance to resolve these issues. "The VDA session fails to launch every time." # Value propositions - AI Expert Assist provides troubleshooting, ensuring solutions can be delivered with calm and confident. - Zoom Phone enables call continuity, ensuring calls stay alive across devices, meaning you don't miss a beat! # Benefits - AI can assist. - Calm, confident delivery. - Zooming and booming - Seamless handoff - Keeps the call alive across devices. - Zoom helps everyone stay cool, calm, and connected. # Features - AI Expert Assist troubleshooting capabilities - Zoom Phone keeps the call alive across devices # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the Zoom Contact Center and its features. # Storyline - 00:00–00:04 The ad begins with two presenters on a set in front of a Zoom logo, introducing the segment as live from Q1. - 00:04–00:09 The story shifts to a Zoom Contact Center interface on a computer, where the AI Expert Assist feature is highlighted to troubleshoot technical issues. The message is that AI can assist. - 00:09–00:11 The story shifts to a woman working on a laptop with a Zoom water bottle nearby. The message is that even a stressful question can be handled with a calm, confident delivery. - 00:11–00:12 The story shifts back to the presenters who state "This sales team is zooming and booming!". - 00:13–00:15 The story shifts to a mobile phone interface where a call is being transferred. The message is that the handoff is seamless. - 00:15–00:18 The story shows a man tossing his phone onto his desk and the call continues. The message is that Zoom Phone keeps calls alive across devices. - 00:18–00:22 The story shifts back to the presenters, who state "We saw a man fly through his workday." - 00:24–00:30 The story ends with the presenters stating that Zoom helps everyone stay cool, calm, and connected.

# Ad summary This ad for Zoom Workplace highlights the platform's features, such as seamless collaboration and AI assistance, to improve work efficiency and productivity. It uses a clean, modern design with a clear call to action. # Brand positioning Zoom Workplace is presented as a modern, efficient, and technologically advanced solution for businesses seeking to optimize their collaborative and operational workflows. The brand aims to occupy the space of an all-in-one platform that simplifies work processes through seamless integration and AI-driven automation. It aligns with values of productivity, innovation, and ease of use, pushing against the norms of fragmented, complex workplace tools. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting a sense of empowerment and efficiency for its users. # Product Zoom Workplace is an integrated platform designed to streamline and enhance workplace collaboration and productivity. It offers seamless collaboration tools, AI-driven assistance to handle busywork, and consolidates every necessary tool into a single platform. The product is designed for businesses and teams looking to improve efficiency and reduce time spent on routine tasks. Its USPs include its ability to simplify workflows, automate tasks with AI, and provide a unified platform for all workplace needs. The ad addresses the purchase barrier of fragmented toolsets by offering a comprehensive solution that promises to help users do more in less time. # Visual style The ad has a clean, modern, and tech-focused visual style. The use of a gradient background, glowing icons, and rounded buttons gives it a sleek and user-friendly appearance. The color scheme is dominated by shades of blue, which conveys a sense of trust, stability, and professionalism. The overall design is simple and uncluttered, making it easy to scan and understand the key messages. # Hooks Headline: The way work should work # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inefficient and fragmented workplace tools, which lead to wasted time and reduced productivity. The ad promises to solve this by offering a unified platform with AI assistance, as highlighted by the feature "AI handles the busywork." # Value propositions - Seamless collaboration: Enhances teamwork and communication. - AI handles the busywork: Frees up time for more important tasks. - Every tool in one platform: Simplifies workflows and reduces tool fragmentation. - Do more in less time: Increases productivity and efficiency. # Benefits - Improved collaboration - Automated task management - Centralized tool access - Increased efficiency # Features - Seamless collaboration - AI handles the busywork - Every tool in one platform - Do more in less time # Call to action Buy now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Zoom Workplace and encouraging viewers to purchase the product. # Storyline - The ad starts by introducing Zoom Workplace, setting the stage for a solution that redefines how work should be done. The brand is telling the audience that there is a better way to work. - The ad then lists key features of Zoom Workplace, such as seamless collaboration, AI handling busywork, and having every tool in one platform. The brand is highlighting the benefits of using their platform to improve productivity and efficiency. - The ad concludes with a call to action, urging viewers to "Buy now." The brand is prompting the audience to take immediate action and purchase the product.

# Ad summary This ad promotes Zoom Workplace by comparing its features and benefits to the challenges of using other platforms. The ad highlights Zoom Workplace's unified platform, increased productivity, and built-in AI capabilities, contrasting them with the constant app-toggling, lack of focus, and extra costs associated with alternative solutions. # Brand positioning Zoom Workplace is positioned as an all-in-one solution designed to streamline work processes, increase productivity, and reduce the frustrations associated with juggling multiple applications. The brand is presented as innovative and efficient, with a focus on simplifying work through integrated AI technology. This positions Zoom Workplace against the fragmented and costly nature of other workplace platforms, offering a functional alternative for businesses seeking to enhance their workflow and focus. # Product The ad showcases Zoom Workplace as a unified platform designed to eliminate the inefficiencies of using multiple applications. It is presented as a tool for increasing productivity and maintaining focus by integrating essential workplace functions into a single interface. The key feature highlighted is its built-in AI, which handles busywork, thereby reducing additional costs. Zoom Workplace addresses the pain points of constant app-toggling, lack of flow, and extra AI expenses often encountered with other platforms. By emphasizing these features, the ad conveys that Zoom Workplace is a comprehensive, cost-effective solution for enhancing workplace efficiency. # Visual style The ad has a clean, corporate aesthetic with a polished feel. It uses a bright, gradient blue background and features simple graphic elements like emojis, bullet points, and rounded rectangles. The editing style is static with no transitions, creating a straightforward comparison visual. The pacing is slow and deliberate, emphasizing the key points with clear visuals. # Hooks Text overlay: 00:00–00:06 With / 00:00–00:06 Zoom Workplace / 00:00–00:06 Without Visual: 00:00–00:01: The screen displays a gradient blue background. On the left, there is a rounded rectangle with a light green background and the text 'With Zoom Workplace' in white. On the right, a similar rectangle has a light pink background with the text 'Without Zoom Workplace'. / 00:01–00:02: The left rectangle now includes a smiling face emoji and three bullet points with checkmarks: 'Everything in one platform,' 'Increased productivity,' and 'Built-in AI handles busywork'. The right rectangle displays a melting face emoji with three bullet points marked with 'X's: 'Constant app-toggling,' 'Lack of flow or focus,' and 'AI with extra cost'. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the inefficiency and frustration of using multiple, unintegrated applications for work. This is signaled by the melting face emoji and the text 'Constant app-toggling,' 'Lack of flow or focus,' and 'AI with extra cost'. # Value propositions - All-in-one platform reduces the need for multiple apps, streamlining workflow. - Built-in AI handles busywork, saving time and money. - Increased productivity reduces focus by eliminating the need to switch between applications. # Benefits - Avoid constant app-toggling - Have more flow or focus - Avoid AI with extra cost # Features - Everything in one platform - Increased productivity - Built-in AI handles busywork # Call to action Buy now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product claims and benefits through direct comparison. # Storyline - 00:00–00:01 The ad opens with a side-by-side comparison of "With Zoom Workplace" and "Without Zoom Workplace," setting the stage for a direct contrast of benefits and pain points. - 00:01–00:02 On the "With Zoom Workplace" side, a smiling face emoji appears, along with checkmarks indicating "Everything in one platform," "Increased productivity," and "Built-in AI handles busywork." This presents Zoom Workplace as a positive, efficient solution. - 00:02–00:03 On the "Without Zoom Workplace" side, a melting face emoji is shown, along with Xs indicating "Constant app-toggling," "Lack of flow or focus," and "AI with extra cost." This highlights the frustrations and inefficiencies associated with using multiple, unintegrated platforms, positioning Zoom Workplace as the clear alternative. - 00:03–00:06 The ad concludes with the Zoom Workplace logo and a "Buy now" call to action, encouraging viewers to take immediate action and adopt the platform.

# Ad summary This ad for Zoom Workplace uses a first-person perspective to suggest that the product can help users stop taking notes. # Brand positioning Zoom Workplace is presented as a modern solution for workplace collaboration. The brand aims to occupy the space of a tech-forward, efficient, and user-friendly platform that simplifies work processes. The ad promotes a lifestyle of productivity and ease, suggesting that Zoom Workplace helps users move away from traditional, cumbersome methods like manual note-taking. The brand positioning is functional, focusing on simplicity and efficiency. # Product The ad features Zoom Workplace, a platform designed to streamline workplace collaboration. It is implied that the product helps users move away from traditional note-taking. The ad targets professionals who seek more efficient and modern ways to collaborate and manage their work. The key selling point is the ability to eliminate the need for manual note-taking, suggesting a more streamlined and productive workflow. The ad addresses the common frustration of tedious note-taking by presenting Zoom Workplace as a solution that simplifies and modernizes work processes. # Visual style The ad has a modern and clean visual style. The gradient background and simple text create a professional and tech-forward feel. The image of the man in a meeting adds a personal touch and shows a real-life scenario. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: POV: You finally stopped taking notes. For good. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that taking notes is a tedious and time-consuming task. The phrase "You finally stopped taking notes" suggests that the viewer has been looking for a way to avoid this task. # Value propositions - Zoom Workplace helps you stop taking notes. # Benefits - You finally stopped taking notes. # Call to action Buy now # Social proof - None used. # Point of view - Customer: The text "POV: You finally stopped taking notes. For good." is from the customer's perspective, highlighting the benefit of using Zoom Workplace. - Customer: The image of a man in a meeting is from the customer's perspective, showing a real-life scenario. - Brand: The "Buy now" button is from the brand's perspective, encouraging the viewer to purchase the product. # Storyline - The ad opens with the text "zoom Workplace," introducing the brand being promoted. - The ad then states, "POV: You finally stopped taking notes. For good." This is from the customer's perspective, highlighting the benefit of using Zoom Workplace. - The ad shows an image of a man in a meeting, implying that Zoom Workplace helps users stop taking notes in meetings. This is from the customer's perspective, showing a real-life scenario. - The ad ends with a "Buy now" button, prompting the viewer to take action. This is from the brand's perspective, encouraging the viewer to purchase the product.

# Ad summary This ad compares Zoom Workplace to not using Zoom Workplace, highlighting the benefits of the platform such as increased productivity and built-in AI. # Brand positioning Zoom Workplace is presented as a comprehensive platform designed to enhance productivity and streamline workflows. The brand positions itself as a solution to the common frustrations of constant app-toggling, lack of focus, and the high costs associated with AI implementation. By offering an all-in-one platform with built-in AI, Zoom Workplace aims to occupy a space in the consumer's mind as a modern, efficient, and cost-effective solution for businesses seeking to optimize their operations. The brand aligns with values of simplicity, productivity, and technological advancement, pushing against the norms of fragmented workflows and expensive AI solutions. # Product Zoom Workplace is an all-in-one platform designed to increase productivity and streamline workflows. It offers built-in AI capabilities to handle busywork, eliminating the need for constant app-toggling and improving focus. The platform aims to reduce extra costs associated with AI implementation by integrating it directly into the workplace solution. This product is for businesses and professionals seeking to optimize their operations and improve efficiency. The ad highlights the value of having everything in one platform, addressing the pain points of fragmented workflows and expensive AI solutions, making Zoom Workplace a worthwhile investment for those looking to enhance their productivity and reduce operational costs. # Visual style The ad has a clean and modern visual style with a split-screen design to compare the benefits of using Zoom Workplace versus not using it. The use of emojis and bullet points makes the information easily scannable. The color scheme is primarily blue and pink, with a gradient background in the bottom section. The overall production quality is polished, with clear typography and a simple layout. # Hooks Headline: With Zoom Workplace # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain points of fragmented workflows and the high costs associated with AI implementation. "Constant app-toggling" and "AI with extra cost" are explicitly mentioned as frustrations that Zoom Workplace aims to solve. # Value propositions - Everything in one platform: Streamlines workflows and reduces the need for multiple applications. - Built-in AI handles busywork: Automates tasks and frees up time for more important activities. # Benefits - Increased productivity # Features - Everything in one platform - Built-in AI handles busywork # Call to action Buy now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of using Zoom Workplace and contrasting it with the problems of not using the platform. The brand aims to persuade viewers to adopt their solution by highlighting its value proposition and addressing common pain points. # Storyline - The ad opens by presenting the benefits of using Zoom Workplace, highlighting that it offers everything in one platform, increases productivity, and has built-in AI that handles busywork. This is told from the brand's perspective, showcasing the positive outcomes of adopting their solution and setting a positive tone for the ad. - The ad then contrasts this with the experience of not using Zoom Workplace, pointing out the issues of constant app-toggling, lack of flow or focus, and the extra costs associated with AI. This is also told from the brand's perspective, emphasizing the problems that their product solves and creating a sense of urgency to adopt their solution. - The ad concludes with a call to action to 'Buy now', reinforcing the brand's message and encouraging viewers to take immediate action. This is from the brand's perspective, driving the viewer towards conversion and solidifying the value proposition of Zoom Workplace.

# Ad summary This ad for Zoom Workplace highlights the platform's ability to facilitate meetings, chats, drafts, and creation without the need to switch between different tools. It features a woman working on her laptop, suggesting a seamless and efficient work experience. # Brand positioning Zoom Workplace is presented as a comprehensive, all-in-one platform designed to streamline and simplify the modern work experience. The brand aims to occupy the space of being an essential tool for businesses and individuals seeking efficiency and seamless collaboration. It promotes values of productivity, connectivity, and ease of use, positioning itself as a solution that eliminates the frustrations of juggling multiple applications. Zoom Workplace pushes against the norm of fragmented communication and project management tools by offering a unified solution. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising a stress-free and more productive work environment. # Product Zoom Workplace is a unified platform designed to facilitate various work-related activities such as meetings, chats, drafting, and creating. It aims to eliminate the need for users to switch between different tools, offering a seamless and integrated experience. The product is for professionals and teams looking to enhance their productivity and collaboration. The ad highlights the platform's ability to streamline workflows by consolidating essential functions into one place. The USP is the convenience of having all necessary tools in a single platform, addressing the pain point of tool-switching and promoting a more efficient work process. The ad shows a woman working on her laptop, implying that the product can be used in any work environment. # Visual style The ad has a clean and professional visual aesthetic. The use of a gradient background, a well-lit room, and a smiling woman creates a positive and inviting impression. The image is highly polished and studio-shot, with a focus on simplicity and clarity. The typography is large and bold, making the key messages easy to read. The visual style is platform-native, resembling a typical in-feed ad on social media. # Hooks Headline: One platform. Every way you work. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having to switch between different tools to complete various work-related tasks. The phrase "without switching tools" signals this frustration. # Value propositions - One platform. Every way you work. - Meet, chat, draft, create... without switching tools. # Benefits - without switching tools # Features - Meet - Chat - Draft - Create # Call to action Buy now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Zoom Workplace and encouraging viewers to purchase the platform. # Storyline - The ad opens by introducing Zoom Workplace as a comprehensive solution. The message is that Zoom Workplace is a unified platform designed to simplify work. The brand is telling this part of the story to establish its core offering and value proposition. - The ad highlights the platform's ability to facilitate meetings, chats, drafts, and creation without the need to switch between different tools. The message is that Zoom Workplace streamlines workflows by consolidating essential functions into one place. The brand is telling this part of the story to showcase the product's key features and benefits. - The ad concludes with a call to action, inviting viewers to "Buy now." The message is to encourage immediate purchase and adoption of the platform. The brand is telling this part of the story to drive conversions and acquire new users.

# Ad summary This ad promotes Zoom Workplace by highlighting its note-taking capabilities. The ad emphasizes the ease of use and efficiency of the platform, suggesting that users can finally stop taking notes manually and switch to a more streamlined digital solution. # Brand positioning Zoom Workplace is presented as a modern, efficient solution for professional communication and collaboration. The brand aims to occupy the space of a comprehensive digital workspace, emphasizing simplicity and ease of use. It aligns with values of productivity and streamlined workflows, pushing against the norms of traditional, cumbersome note-taking methods. The brand positioning is functional, focusing on performance and simplicity to enhance workplace efficiency. # Product The featured product is Zoom Workplace's note-taking feature, designed to streamline and simplify the process of creating and managing notes. It is for professionals and anyone who needs an efficient way to take and organize notes. The ad highlights the feature's ability to replace traditional note-taking, suggesting it is more efficient and user-friendly. The USP is the ease of transitioning from manual to digital note-taking, addressing the purchase barrier of complexity often associated with digital tools. The ad conveys that this product is worth trying because it offers a modern, streamlined solution to a common workplace task. # Visual style The ad has a clean, modern visual style with a focus on the digital interface. The production quality is highly polished, with smooth gradients and crisp UI elements. The visual motif is a minimalist design with a focus on functionality. The image treatment includes subtle lighting effects and background removal to highlight the product. The typography is clean and legible, contributing to the overall professional aesthetic. The style mimics a platform-native interface, making it scannable and attention-grabbing in a feed. # Hooks Headline: You finally stopped taking notes. For good. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional, manual note-taking being inefficient and cumbersome. "You finally stopped taking notes." # Value propositions - Stop taking notes for good with Zoom Workplace's new note-taking feature. # Benefits - You finally stopped taking notes. - For good. # Features - Notes - NEW - Classic - Enriching... # Call to action Buy now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Zoom Workplace and encouraging viewers to purchase the product. # Storyline - The ad opens by stating, "You finally stopped taking notes. For good." This message is from the brand's perspective, highlighting the benefit of using Zoom Workplace to replace traditional note-taking methods. The intention is to grab the viewer's attention by suggesting a solution to a common pain point. - The ad then visually presents the Zoom Workplace interface, showcasing the "Notes" feature with a "NEW" badge. This is from the brand's perspective, demonstrating the product's functionality and newness. The intention is to show the user interface and highlight the modern, digital approach to note-taking. - The ad includes a "Buy now" button at the bottom. This is from the brand's perspective, directly prompting the viewer to take action and purchase the product. The intention is to drive immediate conversions by making it easy for the viewer to buy the product.

# Ad summary This ad for Zoom Workplace highlights the platform's ability to facilitate meetings, chats, drafts, and creation without the need to switch between different tools. # Brand positioning Zoom Workplace is presented as a comprehensive, all-in-one platform designed to streamline and enhance productivity for modern professionals. The brand aims to occupy the space of a unified solution, simplifying workflows by integrating various communication and collaboration tools into a single interface. Zoom Workplace aligns with values of efficiency, convenience, and seamless integration, positioning itself as a tool that empowers users to focus on their work rather than navigating multiple applications. The brand pushes against the norm of fragmented toolsets, offering a centralized hub for all workplace needs. Its positioning is both functional, emphasizing performance and simplicity, and emotional, promoting a sense of ease and control over one's work environment. # Product Zoom Workplace is a unified platform designed to integrate various communication and collaboration tools into a single interface. It allows users to meet, chat, draft, and create without the need to switch between different applications. The product is for modern professionals who seek to streamline their workflows and enhance productivity. The ad highlights the platform's ability to centralize workplace activities, addressing the pain point of juggling multiple tools. The USP is its all-in-one functionality, offering a seamless experience for meetings, chats, drafting, and creation. The ad suggests that Zoom Workplace is worth trying or buying because it simplifies work processes and reduces the friction of switching between different tools. # Visual style The ad has a polished, studio-shot production quality with a clean and modern aesthetic. The visual motif is a gradient background with a central framed image. The image treatment includes soft lighting and background removal to focus on the subject. The typography is large and bold, integrated seamlessly into the design. The style is platform-native, resembling a typical in-feed ad, which enhances scannability and stop power. # Hooks Headline: One platform. Every way you work. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of juggling multiple tools for different workplace tasks. The phrase "without switching tools" signals this frustration. # Value propositions - One platform: Streamlines workflow by integrating various communication and collaboration tools into a single interface. - Meet, chat, draft, create... without switching tools: Reduces the friction of switching between different tools. # Benefits - Meet, chat, draft, create... without switching tools. # Features - One platform # Call to action Buy now # Social proof - None used. # Point of view - Brand: The brand is presenting Zoom Workplace as a unified platform that simplifies work processes. - Customer: The image of the woman working on her laptop shows the customer's perspective of using the platform for various tasks. - Brand: The call to action "Buy now" is the brand's perspective, urging the audience to purchase the platform. # Storyline - The ad begins by introducing Zoom Workplace as a comprehensive solution. The message is that Zoom Workplace is a unified platform. The brand is telling the audience that it offers a centralized solution for all their workplace needs. - The ad then shows a woman working on her laptop, visually demonstrating the platform in use. The message is that Zoom Workplace enables users to meet, chat, draft, and create without switching tools. The ad is showing the audience how the platform simplifies work processes. - The ad concludes with a call to action to buy now. The message is to encourage immediate purchase. The brand is telling the audience to take action and acquire the platform.

# Ad summary This ad for Zoom Workplace highlights the benefit of not having to take notes anymore. # Brand positioning Zoom Workplace is presented as a solution for modern work environments, emphasizing efficiency and innovation. The brand aims to occupy the space of a comprehensive communication and collaboration platform, suggesting it is more than just a video conferencing tool. The ad promotes a lifestyle of streamlined productivity, aligning with values of convenience and technological advancement. By focusing on the elimination of note-taking, Zoom Workplace positions itself against traditional, cumbersome work methods, offering a functional benefit that simplifies professional tasks. The brand identity is functional, focusing on performance and simplicity. # Product The advertised product is Zoom Workplace, a comprehensive platform designed to streamline workplace communication and collaboration. The ad targets professionals who seek to eliminate traditional note-taking, suggesting the platform offers features that automate or replace this task. The unique selling proposition (USP) is the ability to stop taking notes, implying that Zoom Workplace offers tools or integrations that capture and organize information automatically. The ad does not explicitly mention specific features or ingredients but focuses on the outcome of improved efficiency and convenience. The ad addresses the purchase barrier of cumbersome work processes by offering a solution that simplifies information management. # Visual style The ad has a clean and modern visual aesthetic. The production quality appears to be high, with a well-lit and professionally shot image. The visual motif is a simple, straightforward presentation of the product's benefit in a real-life setting. The image treatment includes a gradient background and subtle color grading to create a cohesive look. The typography is large and bold, making it easily scannable. The style is native to social media platforms, designed to capture attention in-feed. # Hooks Headline: POV: You finally stopped taking notes. For good. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional note-taking, which can be cumbersome and time-consuming. The phrase "You finally stopped taking notes" signals the relief of no longer needing to engage in this task. # Value propositions - Zoom Workplace allows you to stop taking notes, improving efficiency and convenience. # Benefits - Improved efficiency - Convenience # Features - Elimination of note-taking # Call to action Buy now # Social proof - None used. # Point of view - Brand: The brand name "zoom Workplace" at the top introduces the product and establishes the brand's presence. - Customer: The text "POV: You finally stopped taking notes. For good." expresses the customer's relief and satisfaction from no longer needing to take notes. - External source: The image of a woman working at a sewing machine shows a real-life scenario where Zoom Workplace can be beneficial. # Storyline - The ad opens with the text "zoom Workplace," introducing the brand and setting the context for the product being advertised. This is from the brand's perspective, establishing its identity and signaling its role as the provider of the solution. - The next line, "POV: You finally stopped taking notes. For good." conveys the core message of the ad, highlighting the benefit of using Zoom Workplace. This is from the customer's perspective, emphasizing the relief and satisfaction of no longer needing to take notes, which progresses the narrative by presenting the key value proposition. - The image of a woman working at a sewing machine provides a visual representation of a professional using technology in her workspace. This is from an external source, showing a real-life scenario where Zoom Workplace can be beneficial, adding credibility and relatability to the ad. - The "Buy now" button at the bottom serves as a direct call to action, prompting viewers to purchase or learn more about Zoom Workplace. This is from the brand's perspective, driving the narrative towards conversion and encouraging immediate engagement.

# Ad summary This ad for Zoom Workplace highlights the product's design for how people actually work. The ad features the headline "Designed for how you actually work" and a call to action to explore Zoom Workplace. # Brand positioning Zoom Workplace is presented as a modern, user-centric platform designed to align with the evolving needs of today's workforce. The brand emphasizes adaptability and relevance, positioning itself as a tool that understands and caters to the actual ways people work, rather than imposing rigid structures. Zoom Workplace aims to occupy a space in the consumer's mind as a flexible and intuitive solution that enhances productivity and collaboration. The brand promotes a tone of innovation and practicality, suggesting that it is up-to-date with the latest work trends and committed to providing a seamless user experience. By focusing on how the platform is "designed for how you actually work," Zoom Workplace subtly pushes against the norms of traditional, less adaptable workplace solutions. # Product Zoom Workplace is presented as a comprehensive platform designed to enhance productivity and collaboration in the modern workplace. The ad highlights the platform's adaptability to the actual ways people work, suggesting it is a flexible and intuitive solution. The product is for anyone seeking to streamline their work processes and improve team communication. The ad addresses the potential purchase barrier of outdated or rigid workplace tools by positioning Zoom Workplace as a modern alternative that aligns with current work trends. The ad encourages viewers to explore Zoom Workplace, implying that further investigation will reveal more specific features and benefits. # Visual style The ad has a modern and clean visual style, characterized by a gradient background, minimalist icons, and clear typography. The production quality appears highly polished, with smooth gradients and well-defined shapes. The visual motifs include simple icons representing communication and collaboration, which are arranged around the central text. The image treatment involves subtle lighting effects and background removal to create a sense of depth and focus. The typography is large and bold, ensuring high scannability in the feed. The overall style is platform-native, resembling the design aesthetic of modern tech interfaces, which enhances its appeal and stop power in the feed. # Hooks Headline: Designed for how you actually work # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of using workplace tools that are not aligned with the actual ways people work, implying that current solutions may be rigid or outdated. # Value propositions - None used. # Benefits - None used. # Features - Designed for how you actually work # Call to action Explore Zoom Workplace # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the Zoom Workplace logo, value proposition, and call to action to promote its product and encourage engagement. # Storyline - The ad opens with the Zoom Workplace logo, immediately establishing the brand identity and setting the context for the product being advertised. This is from the brand's perspective, aiming to create instant recognition and association with the company's reputation. - The ad then presents the headline "Designed for how you actually work," which is the brand communicating its core value proposition. This message is intended to resonate with the audience by suggesting that the product is tailored to their specific needs and work styles. - The ad includes a call to action button, "Explore Zoom Workplace," prompting the audience to take the next step and learn more about the product. This is from the brand's perspective, guiding the viewer towards further engagement and potential conversion. - The ad features various icons related to communication and collaboration, such as a chat bubble, a video call icon, a like icon, and a sparkle icon. These visuals reinforce the product's functionality and appeal to the audience by showcasing the different ways they can interact with the platform. This is from the brand's perspective, highlighting the key features and benefits of Zoom Workplace.

# Ad summary This ad compares the experience of using Zoom Workplace with the experience of not using it. On the left side, the ad shows the benefits of using Zoom Workplace, such as having everything in one platform, increased productivity, and built-in AI that handles busywork. On the right side, the ad shows the problems of not using Zoom Workplace, such as constant app-toggling, lack of flow or focus, and AI with extra cost. The ad encourages viewers to 'Buy now'. # Brand positioning Zoom Workplace is presented as a comprehensive solution designed to streamline and enhance productivity within a professional setting. The brand positions itself as an all-in-one platform that integrates essential tools and features, aiming to eliminate the common frustrations associated with juggling multiple applications. By offering built-in AI capabilities, Zoom Workplace seeks to automate routine tasks, freeing up users to focus on more strategic and creative work. The brand emphasizes simplicity and efficiency, suggesting that its platform can significantly improve workflow and reduce unnecessary costs, making it an appealing choice for businesses looking to optimize their operations. # Product Zoom Workplace is presented as an all-in-one platform designed to enhance productivity and streamline workflows. It integrates essential tools and features into a single application, eliminating the need for constant app-toggling and promoting a more focused work environment. The platform includes built-in AI capabilities that automate busywork, freeing up users to concentrate on more critical tasks. By consolidating various functions, Zoom Workplace aims to increase overall productivity and reduce the costs associated with managing multiple separate applications. The ad highlights the platform's ability to provide a seamless and efficient work experience, making it an attractive solution for businesses seeking to optimize their operations. # Visual style The ad has a clean, modern visual style with a split-screen layout to directly compare two scenarios. The use of bright, contrasting colors (green and pink) and simple icons (checkmarks and 'X' marks) makes the information easily scannable. The emojis add a touch of playfulness, while the overall design is professional and polished. The layout is well-organized, with clear typography and a prominent call-to-action button. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of using multiple apps and the resulting lack of focus and flow. "Constant app-toggling" and "Lack of flow or focus" are listed as negative aspects of not using Zoom Workplace. # Value propositions - Everything in one platform: Consolidates tools for seamless workflow. - Increased productivity: Enhances efficiency and output. - Built-in Al handles busywork: Automates tasks, freeing up time. # Benefits - Everything in one platform - Increased productivity - Built-in Al handles busywork # Features - Everything in one platform - Increased productivity - Built-in Al handles busywork # Call to action Buy now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of using Zoom Workplace and contrasting it with the drawbacks of not using it. # Storyline - The ad opens by presenting two contrasting scenarios: 'With Zoom Workplace' and 'Without Zoom Workplace'. This sets up a direct comparison to highlight the benefits of using the platform versus the drawbacks of not using it. The brand is presenting this comparison. - The 'With Zoom Workplace' side lists positive features such as 'Everything in one platform', 'Increased productivity', and 'Built-in AI handles busywork', each marked with a green check. This is intended to showcase the advantages and efficiency of using Zoom Workplace. The brand is presenting these features. - The 'Without Zoom Workplace' side lists negative aspects such as 'Constant app-toggling', 'Lack of flow or focus', and 'AI with extra cost', each marked with a red 'X'. This highlights the frustrations and inefficiencies that Zoom Workplace aims to solve. The brand is presenting these pain points. - The ad concludes with the Zoom Workplace logo and a 'Buy now' button, prompting viewers to take immediate action and adopt the platform. The brand is encouraging the viewer to purchase.

# Ad summary Ad for AI Companion, an AI writing assistant. The ad shows someone using AI Companion and being very impressed. # Brand positioning The ad presents AI Companion as a cutting-edge AI writing assistant capable of generating high-quality content, as demonstrated by the line, 'AI Companion wrote the first draft of my blog post better than I could… in less than a minute.' The brand seems to be targeting users who want to enhance their writing process, emphasizing speed, efficiency, and superior results. The brand aims to occupy the space of a reliable and intelligent writing aid, offering a functional solution for content creation challenges. By showing AI Companion producing better results than the user, the brand suggests an innovative approach that challenges conventional writing methods. # Product The product is AI Companion, an AI writing assistant designed to quickly generate high-quality content. It appears to be a software or platform that users can access to create first drafts of blog posts and potentially other types of content. The ad emphasizes its speed and efficiency, stating that it can produce better results than the user in less than a minute. This addresses the purchase barrier of time and effort typically required for writing. The main USP is its ability to generate superior content faster than the user can produce on their own. # Visual style The ad has a polished, commercial aesthetic with a clean and modern feel. The editing style is static shots with a clear focus on the person's reaction. The production quality is high-end, with professional lighting and clear visuals. The pacing is slow and consistent, allowing the viewer to focus on the text overlay and the person's reaction. # Hooks Text overlay: 00:00–00:07 My face when AI Companion wrote the first draft of my blog post better than I could… in less than a minute. Visual: 00:00–00:07 A man with dark hair, wearing glasses and a tan button-down shirt, sits at a desk in front of a laptop. He looks at the laptop screen with a surprised expression, his mouth open in shock. There are animated hearts floating around his head. The background is an office setting with blurred windows and lights. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the time and effort required to write blog posts. # Value propositions - AI Companion writes the first draft of my blog post better than I could… in less than a minute. # Benefits - Produces high-quality content - Generates blog posts faster than you can # Features - AI writing assistant # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – Ad shows AI Companion wrote the first draft of blog post better than user. # Storyline - 00:00–00:07 00:00–00:07 A person looks at a computer screen with a surprised expression.

# Ad summary This ad promotes the integration of Zoom with Microsoft products. It features the logos of Zoom, Microsoft Outlook, Microsoft Teams, and Microsoft Azure, connected by a circular line, set against a blue gradient background. The headline emphasizes the power-up of the Microsoft environment through Zoom. # Brand positioning Zoom is presented as a tool that enhances the Microsoft environment, positioning itself as a complementary service that adds value to existing Microsoft products. The brand aligns with a professional and tech-savvy lifestyle, emphasizing productivity and seamless integration. Zoom pushes against the norm of standalone communication platforms by highlighting its compatibility and synergy with other established software ecosystems. The brand positioning is functional, focusing on performance and integration to improve the user's overall experience within the Microsoft environment. # Product The ad promotes Zoom as a tool that integrates with Microsoft products, specifically Outlook, Teams, and Azure. It suggests that Zoom enhances the functionality and user experience of these Microsoft services. The ad does not explicitly state the features of Zoom or how it works, but it implies that Zoom can be used in conjunction with these Microsoft products to improve productivity or communication. The ad addresses the potential purchase barrier of compatibility by showcasing the integration with Microsoft's suite of products, making it appealing to users already invested in the Microsoft ecosystem. The ad is telling the viewer that Zoom is worth trying or buying because it seamlessly integrates with and enhances their existing Microsoft tools. # Visual style The ad has a clean and modern visual style, using a simple layout with clear logos and a gradient background. The design is minimalist, focusing on the integration of Zoom with Microsoft products. The use of rounded squares and a circular line creates a sense of unity and connection. The overall aesthetic is professional and tech-focused. # Hooks Headline: ZOOM でさらにパワーアップ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of needing to enhance or improve the existing Microsoft environment. The headline "ZOOM でさらにパワーアップ" (Power up with ZOOM) suggests that the current Microsoft setup may be lacking or could be better. # Value propositions - Zoom enhances the Microsoft environment by integrating with Outlook, Teams, and Azure. # Benefits - Powers up the Microsoft environment # Features - Integration with Microsoft Outlook - Integration with Microsoft Teams - Integration with Microsoft Azure # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing how Zoom integrates with and enhances the Microsoft environment. The brand is promoting its product and its compatibility with other platforms. # Storyline - The ad starts by highlighting the Microsoft environment, setting the stage for how Zoom can enhance it. The brand is telling the audience that it understands the tools they already use and is positioning itself as a value-add to that ecosystem. - The ad then introduces Zoom as a way to power up the Microsoft environment, suggesting an improvement or enhancement to the existing setup. The brand is telling the audience that Zoom is the solution to make their Microsoft experience even better. - The ad visually connects Zoom with Microsoft Outlook, Teams, and Azure, reinforcing the idea of integration and synergy. The brand is showing the audience that Zoom is compatible and works seamlessly with the Microsoft tools they already use.

# Ad summary This ad promotes Zoom's integration with Microsoft and other tools, highlighting how Zoom can further streamline the Microsoft environment. It features a woman using her phone, with a pop-up message about Zoom's efficiency and a call to download resources. # Brand positioning Zoom is presented as a leading communication and collaboration platform that seamlessly integrates with other popular tools like Microsoft. The brand is positioned as a solution to enhance efficiency within the Microsoft environment, suggesting it caters to professionals and businesses seeking streamlined workflows. The brand aims to occupy the space of a reliable and user-friendly platform that simplifies communication and collaboration, making it an essential tool for modern workplaces. The brand promotes values of efficiency, integration, and user-friendliness, aligning with a professional and productive lifestyle. Zoom pushes against the complexity of managing multiple communication tools by offering a unified solution. # Product The ad promotes Zoom as a communication and collaboration platform that integrates with Microsoft and other tools. It is designed for professionals and businesses looking to streamline their workflows and enhance efficiency within the Microsoft environment. The ad highlights Zoom's ability to further optimize the Microsoft environment, making it more efficient. The ad addresses the purchase barrier of compatibility and integration by showcasing its seamless connection with Microsoft tools. The product is presented as a solution to simplify communication and collaboration, making it an essential tool for modern workplaces. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a professional setting. The production quality is high, with a studio-shot feel. The visual motifs include a grid layout with app icons and a pop-up message. The image treatment includes color grading with a blue and white color scheme. The typography is clean and legible, and the overall style is platform-native, fitting well within a professional social media feed. The style aims to be scannable and attention-grabbing in the feed. # Hooks Headline: ZoomがMicrosoftや その他多数のツールとの 連携を実現 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing multiple communication tools and the need for a unified solution that integrates seamlessly with existing platforms like Microsoft. # Value propositions - Zoom integrates with Microsoft and other tools, providing a seamless and efficient workflow. - Zoom streamlines the Microsoft environment, enhancing productivity. # Benefits - Efficiency - Seamless connection with Microsoft tools # Features - Integration with Microsoft and other tools - Streamlines the Microsoft environment # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and the logo at the bottom right are from the brand's perspective, highlighting Zoom's capabilities and brand identity. - Customer: The image of the woman using her phone and the pop-up message are from the customer's perspective, showing how Zoom integrates into daily use and provides value. - Brand: The call to action to download resources is from the brand's perspective, encouraging users to engage with the product. # Storyline - The ad starts by stating that Zoom achieves integration with Microsoft and many other tools. This is intended to highlight Zoom's compatibility and versatility, told from the brand's perspective. - The ad then shows a woman using her phone with a pop-up message stating that Zoom further streamlines the Microsoft environment. This is intended to demonstrate Zoom's efficiency and ease of use, told from the customer's perspective. - The ad includes a call to action to download resources. This is intended to encourage users to learn more about Zoom's features and benefits, told from the brand's perspective.

# Ad summary This ad shows how Zoom Contact Center can help with technical issues with their unique features. The ad highlights how Zoom Contact Center helps agents efficiently guide customers through technical issues. # Brand positioning Zoom is presented as a modern, forward-thinking technology company that offers communication solutions and focuses on innovative methods to improve customer support interactions. The brand aligns with values of efficiency, customer satisfaction, and ease of use, positioning itself as a customer-centric brand that offers powerful technical support assistance. # Product The Zoom Contact Center helps agents efficiently guide customers through technical issues. The product allows agents to guide consumers step by step, ensuring they are 'right on the button.' The features help the agent to help customers without being directly in person. Agents can provide easy guidance throughout any technical issue. # Visual style The ad has a polished, bright, and clean aesthetic. Quick cuts are used to maintain a fast pace. The production quality is high, with professional lighting and clear sound, creating a modern and efficient feel. The editing is timed to music, enhancing the ad's overall rhythm. # Hooks Spoken: This is about to get messy. Text overlay: This is about to get messy. Visual: 00:00–00:02: A woman with long dark hair, wearing a navy blue shirt and headphones, sits at a white desk with gold legs in front of a laptop. She furrows her brow and looks at the laptop screen with a concerned expression. A Zoom mug filled with pens and a water bottle are on the desk. The background is a wall with a light blue and gold floral pattern. The camera is stationary at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of troubleshooting technical issues. This is clearly communicated through the line, 'This is about to get messy.' # Value propositions - The Zoom Contact Center easily helps consumers ensuring they are 'right on the button'. - The Zoom Contact Center allows you to work smarter and faster # Benefits - Ensure you're 'right on the button' - Work smarter - Work faster # Features - Guides consumers step by step - Easily helps consumers # Call to action None used. # Social proof - Thank you much. Thank you so much, Steven. This was very quick. I appreciate # Point of view - Customer 50% – The ad shows a customer who needs assistance and a Zoom support agent is helping the customer. - Brand 50% – The brand uses messaging and visuals to highlight the functionality of the product. # Storyline - 00:00–00:02 A woman is sitting at her desk working on a computer. - 00:00–00:02 She states that 'this is about to get messy' implying a technical issue or customer service interaction is about to escalate. - 00:02–00:04 A man is seen pushing a hockey puck on the floor with a hockey stick, indicating a metaphor for how the customer is being guided. The view is from the woman's perspective at her desk. - 00:04–00:08 The man walks up to the woman's desk and tells her 'Not if you guide it.' in a playful tone. He continues to use the hockey stick to guide the computer mouse on her laptop. - 00:08–00:11 The man uses the hockey stick to guide the mouse through a help menu on the computer. - 00:14–00:15 The computer shows messages between two customers stating 'thank you so much steven, this was very quick' and 'I appreciate you taking care'. - 00:15–00:16 The man appears again, and states 'right on the button.' and seems to be celebrating a customer being helped. - 00:17–00:19 The woman also seems happy as she smiles and says 'Thank you, Zoom Contact Center'. - 00:20–00:22 The ad shows the text 'Work Smarter. Work Faster. Zoom Ahead'.

# Ad summary This ad promotes Zoom Contact Center by showing a user quickly and easily solving a customer's technical problem, aided by an unseen helper wielding a hockey stick as a mouse pointer. The visual joke is intended to make the viewer stop scrolling and pay attention. # Brand positioning This ad presents Zoom as a brand focused on simplifying and speeding up customer support. By showcasing the Zoom Contact Center solution, the ad positions the brand as innovative and forward-thinking. The ad implies that Zoom's products are intuitive and user-friendly, designed to make technical support processes smoother and more efficient, without requiring extensive effort from the user. Zoom is presented as being on the customer's side by making their processes easier and faster. # Product The ad showcases Zoom Contact Center, highlighting its guided troubleshooting features. The ad focuses on the product's ease of use, emphasizing that it is for customer support professionals who need to quickly resolve technical issues. The ad explicitly shows how the platform provides step-by-step instructions to help guide the user through complex problems. The demonstrated use case involves resolving a VDA Session Launch Failure using simple, guided steps. By depicting a quick resolution and a satisfied customer, the ad aims to alleviate concerns about the complexity of technical support and positioning Zoom Contact Center as a user-friendly and efficient tool for customer support teams. # Visual style The ad has a clean and bright aesthetic, with a polished yet relatable commercial feel. The editing style combines static shots with quick cuts to maintain a steady pace, around 15 cuts per minute. The audio-visual sync is loose, allowing the humor and absurdity of the hockey stick gag to stand out without needing precise timing. The production quality is professional, but the slightly quirky and silly concept gives it a hybrid feel. # Hooks Spoken: This is about to get messy. Text overlay: This is about to get messy. (Caption) Visual: 00:00–00:01 A medium shot shows a woman with long, dark hair, wearing a navy blouse and white pants, sitting at a white desk in a room with patterned wallpaper. She is wearing headphones with a microphone and looking intently at her laptop. On the desk are a Zoom-branded mug, a water bottle, and a framed picture with an orchid. The camera is stationary. / 00:01–00:02 A close-up shot shows the woman looking concerned as she says, 'This is about to get messy.' The camera is stationary and focuses on her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and messiness of resolving technical issues. # Value propositions - Simplify complex technical issues with guided steps. # Benefits - Easy to use - Quick problem resolution # Features - Guided troubleshooting - Step-by-step assistance # Call to action None used. # Social proof - "Thank you so much, Steven. This was very quick." – (Customer service chat message) - "I appreciate you taking care" – (Customer service chat message) # Point of view - Customer 35% – This is shown through the customer's expression of frustration then relief. - Brand 50% – This is communicated through product demonstrations, the tagline, and the brand-associated character. - Expert 15% – This is displayed by showing the man with the hockey stick that is there to help solve the woman's problem. # Storyline - 00:00–00:02 A woman sits at her desk looking concerned as she begins to work on her laptop. The message conveyed is that the upcoming task is likely to be difficult or messy, as presented from the woman's perspective. - 00:02–00:07 00:02–00:07 The visual gag is revealed as a man holding a hockey stick tries to use it to interact with the woman's computer. He struggles, and the message is that the woman needs to 'guide it.' The perspective shifts to the brand's humorous take on technical assistance, using an absurd visual to represent the need for guidance. - 00:07–00:11 00:07–00:11 A screen recording shows the woman clicking through the guided support steps in Zoom Contact Center. The message is that the process is 'easy', and it is conveyed through the helpful feature of the product from the user's perspective. - 00:11–00:16 00:11–00:16 The woman quickly resolves the technical issue with the customer's problem being fixed. The man celebrates using the hockey stick. This is from the brand's perspective, highlighting how Zoom Contact Center makes problem-solving straightforward and efficient. - 00:16–00:19 00:16–00:19 The woman expresses satisfaction, thanking Zoom Contact Center for the quick support. The perspective switches back to the customer, showing her positive experience with the product. - 00:19–00:23 00:19–00:23 The ad concludes with a call to action and the Zoom brand message. The message is from the brand, reinforcing its commitment to efficient and effective solutions.

# Ad summary This ad showcases how Zoom AI Companion 3.0 can automatically generate follow-up documentation after meetings. The ad highlights the platform's workflows, which capture decisions, action items, and next steps, then save them as a Zoom Doc for easy sharing. The ad uses a split screen format showing an actor during a video call, then switches to a screen recording of Zoom AI Companion on a desktop interface. # Brand positioning Zoom is presented as a solution for workplace productivity, aiming to streamline communication and organization. The brand positions itself as innovative by leveraging AI to simplify tasks and enhance efficiency. Zoom aims to occupy the space of a user-friendly platform that integrates seamlessly into professional workflows. It does so by emphasizing ease of use and time-saving features, ultimately encouraging users to value the brand as a collaborative tool for modern work environments. # Product The Zoom AI Companion 3.0 is an AI-driven platform designed to automate post-meeting documentation. It works by capturing decisions, action items, and next steps from Zoom meetings. The ad addresses the pain point of manually creating follow-up emails by offering templates and personal workflows that automatically generate structured follow-up documentation. It eliminates the need for manual post-meeting work and delivers an output saved as a Zoom Doc. This helps users save time and streamline their workflow, with the system able to capture key meeting insights and produce structured documentation, enhancing overall productivity. # Visual style The ad's visual style is a mix of a software demo and a corporate presentation, using clean graphics and clear text overlays. The editing style features quick cuts and screen recordings. The overall feel is polished and professional. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: Male 1: The meeting ends, and now you need to write a follow-up email? Text overlay: Dread writing that post–meeting follow-up email? Visual: 00:00–00:03: A video call screen with two people, a man and a woman, waving. They are both smiling. The man is wearing a light yellow button-up shirt, and the woman is wearing a darker yellow sweater. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the dread of writing post-meeting follow-up emails. This is highlighted by the question, “Dread writing that post–meeting follow-up email?” # Value propositions - AI Companion on the web can automatically generate follow-up documentation. - Ready to send. # Benefits - Workflows that work for you # Features - Personal workflows - Automatically generate follow-up documentation - Capturing decisions, action items, and next steps - Saved as a Zoom Doc # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official brand perspective, showcasing its features and benefits through a demo. # Storyline - 00:00–00:03 The ad starts with a question about the user's struggle to write follow-up emails after meetings. This is intended to grab attention by identifying a common pain point and setting up the introduction of the product. - 00:03–00:07 The ad transitions to a demo of the Zoom AI Companion 3.0 handling follow-up emails, offering a solution to the problem mentioned earlier. - 00:07–00:13 The ad shows the AI Companion’s personal workflows, presenting the tool as a time-saving solution to generate follow-up documentation automatically. - 00:13–00:17 The ad showcases how the platform captures key decisions, action items, and next steps. - 00:17–00:21 The ad shows the workflow result being saved as a Zoom Doc. - 00:21–00:25 The ad ends with a call to action.