How Wakefit Solutions Advertises on Meta

# Ad summary This ad compares Wakefit office chairs with other office chairs, highlighting the features and benefits of Wakefit's products through a side-by-side comparison. # Brand positioning Wakefit aims to position itself as a provider of comfortable and ergonomic solutions for both work and home environments. The brand emphasizes the comfort and adaptability of its products to fit seamlessly into various settings. Wakefit challenges the norm of bulky, uncomfortable office chairs, offering a compact and breathable alternative designed for all-day use. # Product The Wakefit Office Chair is presented as a compact, ergonomic seating solution designed for universal use in both home and office environments. Its key features include a breathable mesh that keeps the user sweat-free, and adjustable height, recline, and armrests. It is designed as a more comfortable alternative to traditional office chairs. This product aims to address common issues with standard office chairs such as bulkiness, heat retention, and limited adjustability. The ad promotes the chair's design and features to enhance comfort and productivity for all users. # Visual style The ad has a clean and modern design with a split-screen layout. On the left side is a solid purple background and on the right is a light gray background. The contrast between the dark and light backgrounds highlights the differences between the 'other office chair' and the 'Wakefit Office Chair'. The layout is well-organized, making it easy to quickly scan and understand the comparison. # Hooks Headline: Comfort That Fits Your Work And Your Home # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the discomfort and limitations of traditional office chairs, which are often bulky, trap heat, and lack adjustability. The ad visually contrasts this with the benefits of Wakefit chairs: "Bulky, meant for office space," "Traps heat and sweat throughout," and "Rigid seating with limited adjustability." # Value propositions - Get 100 Days Free Trial # Benefits - Perfect for all areas - Keeps you sweat-free # Features - Compact design - Breathable mesh - Adjustable height - Adjustable recline - Adjustable armrest # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad emphasizes the features and benefits of the Wakefit Office Chair, highlighting its advantages over other options and encouraging viewers to try it. # Storyline - The ad begins by presenting the problem with traditional office chairs, that they're not as comfortable for work and home, setting the stage for the solution that Wakefit chairs provide. The message is coming from the brand. - The ad transitions into a visual comparison of an 'other office chair' next to a 'Wakefit Office Chair', listing what sets each one apart. This reinforces the differences between alternatives and Wakefit options from a brand POV. - The ad concludes with a call to action, offering a 100-day free trial to encourage potential customers to try the Wakefit chair and experience the benefits firsthand. This emphasizes Wakefit's confidence in their product and provides a risk-free opportunity for the viewer coming from a brand POV.

# Ad summary This ad features a photo of the Wakefit mattress. The ad highlights the mattress's popularity with '2-million people' and offers a 100-day free trial and up to 39% off. # Brand positioning Wakefit is presented as a popular and trusted brand, as evidenced by the claim that the product photograph has a '2-million people fanclub.' This positions Wakefit as a brand that emphasizes social proof and broad appeal. By offering a 100-day free trial and significant discount (up to 39% off), the brand reduces purchase barriers and encourages trial, highlighting a functional focus on customer satisfaction and value. # Product The featured product is a Wakefit mattress, showcased in a bedroom setting. The mattress appears to be a standard size, covered with a fitted sheet with a textured pattern of thin horizontal lines. A tag that reads 'ShapeSense™-D-The' is visibly attached to the side of the mattress. The ad focuses on the mattress's broad appeal, indicated by the "2-million people fanclub" claim. It offers a 100-day free trial, addressing the purchase barrier of uncertainty, and highlights a discount of up to 39% off, further incentivizing purchase. The visual context suggests the mattress is for everyday use in a standard bedroom setting. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product in a lifestyle setting. The production quality appears to be professionally shot, with soft lighting and a neutral color palette that gives the ad a modern feel. The overall design includes text overlays and color blocks to highlight key messaging, such as the warning and discount offers, which creates an in-feed stop power and improves scannability. # Hooks Headline: WARNING # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of uncertainty and hesitation when buying a mattress online, as shown through the “Get 100 Days Free Trial”. # Value propositions - 100 Days Free Trial: Addresses the customer's hesitation to commit to a purchase without trying the product. - UP TO 39% OFF: Provides a clear financial incentive, making the purchase more appealing by reducing the initial cost. # Benefits - UP TO 39% OFF # Features - 100 Days Free Trial # Call to action None used. # Social proof - This photo already has a 2-million people fanclub. # Point of view - Brand: The brand uses a warning message in a red rectangle to grab the attention of the viewer at the top of the image, followed by a discount message at the bottom of the image to encourage them to buy the mattress. # Storyline - The ad grabs attention with a warning-like message, creating curiosity and implying that the Wakefit mattress shown is highly desirable. This opening is from the brand's perspective, aiming to pique the viewer's interest and disrupt their typical scrolling behavior. - The ad emphasizes the widespread popularity of the Wakefit mattress, stating that the 'photo already has a 2-million people fanclub.' This highlights the mattress’s existing user base and reinforces its credibility and desirability. This element comes from an external source—the product’s existing users—and is meant to reassure potential buyers through social proof. - The ad provides a tangible incentive to purchase by offering a 'Get 100 Days Free Trial' and 'UP TO 39% OFF,' sweetening the deal for potential customers. The offer is presented directly from the brand to incentivize purchase.

# Ad summary The ad features a Wakefit mattress delivered in a cylindrical packaging in what looks like a bedroom. A sticky note attached to the wall says that the author got the best sleep of their life with this mattress. It also advertises a 39% discount and signals a sale is live. # Brand positioning Wakefit is presented as a brand focused on providing quality sleep and comfort through its mattresses and other furniture. The brand is positioned as customer-centric, leveraging positive testimonials to build trust and showcase customer satisfaction. The modern, minimalist aesthetic suggests Wakefit targets consumers who value comfort and quality in their home furnishings, steering away from the overly complex and focusing on the core benefit of a good night's sleep. # Product The ad features a Wakefit mattress, delivered in a cylindrical, drawstring bag. The mattress itself isn't visible, but the packaging is prominently displayed, suggesting convenience and ease of delivery. The bag is white with a purple pattern of furniture and the Wakefit logo. The note on the wall promotes the mattress with the claim: "Got the BEST sleep of my life with this mattress". The discount offer, "Up To 39% Off on Mattresses," addresses a potential purchase barrier by highlighting affordability. # Visual style The ad has a clean, modern aesthetic with soft lighting and neutral colors, aiming for a cozy and inviting atmosphere. The production quality is high, with sharp focus on the product and a blurred background. The visual style is designed to be scannable and inviting in a social media feed. # Hooks Headline: Got the BEST sleep of my life with this mattress # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the customer's need for better sleep and possibly the perception that high-quality mattresses are unaffordable, as conveyed by the statement, “Got the BEST sleep of my life with this mattress”. # Value propositions - "Got the BEST sleep of my life with this mattress": Highlights the mattress's ability to provide exceptional sleep quality. - "Up To 39% Off on Mattresses": Offers significant cost savings, making quality sleep more accessible. # Benefits - Best sleep - Up to 39% off # Features - Mattress - Delivered in bag # Call to action None used. # Social proof - "Got the BEST sleep of my life with this mattress": This quote serves as a testimonial, offering social proof that the product delivers on its promise of quality sleep. # Point of view - Customer: The testimonial written on the sticky note represents the customer's point of view, sharing a positive personal experience with the product. # Storyline - The ad opens with a positive customer testimonial on a sticky note attached to a wall. The customer shares that they “Got the BEST sleep of my life with this mattress”. This is intended to establish credibility and build trust by showcasing the experience of another customer. - The brand displays the packaged product, showing the mattress bag in a room. This reassures potential buyers of the mattress's practical benefits and suggests a tidy delivery. This is done from the brand's POV. - The ad concludes with a promotional offer: "Up To 39% Off on Mattresses" and highlights that the "SALE IS LIVE". This incentivizes immediate purchase by creating a sense of urgency and value from the brand's POV.

# Ad summary This ad features a testimonial for an office chair. The testimonial highlights the comfort and support provided by the chair, reducing back pain for someone who works long hours at a desk. A man is shown seated in the chair wearing a VR headset. # Brand positioning Wakefit is presented as a modern furniture brand focused on comfort and ergonomic design, particularly for those working long hours. The brand aims to occupy the space of providing practical, health-conscious solutions for everyday work environments, positioning itself as a provider of support and relief for common office-related discomforts like back pain. The brand aligns with a lifestyle that values productivity and well-being, seemingly pushing against the norm of accepting discomfort as part of a demanding work routine. The brand positioning is functional, emphasizing performance and ergonomic design for prolonged use. # Product The advertised product is an office chair designed for individuals who work long hours and require ergonomic support. The chair is presented as a solution to reduce back pain and discomfort associated with prolonged sitting, offering a 'solid' experience of comfort. It is intended for analysts or individuals who spend close to 9 hours a day working at a desk, addressing the pain point of constantly shifting or standing up due to back pain. The chair's unique selling point is its ability to provide such comfort that users realize they are no longer experiencing the typical discomfort of long work hours. The chair is shown in use in a modern office setting and is constructed with a gray and silver color palette. # Visual style The ad has a polished, studio-shot appearance with a clean, modern design. The visual motif includes a testimonial block and a clear product demonstration. The image treatment incorporates background removal, color grading, and subtle lighting effects. The typography is large and bold, enhancing scannability. The overall style feels native to in-feed social media, aiming for stop power through its high-quality visuals and clear messaging. # Hooks Headline: This Office Chair Works As Hard As You Do! # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is back pain and discomfort caused by sitting for long hours at work, leading to constant shifting or standing up to seek relief. # Value propositions - The office chair works as hard as you do, offering ergonomic design to reduce back pain. # Benefits - Reduces back pain - Provides comfort - Prevents constant shifting or standing up # Features - Office chair - Ergonomic design # Call to action None used. # Social proof - "I work close to 9 hours a day. I got this chair a few days ago, and today I realised I wasn't constantly shifting or standing up because of back pain. Solid!" – Adarsh P, (Analyst) # Point of view - Brand: The headline, 'This Office Chair Works As Hard As You Do!' positions the chair as a high-performing, reliable product. # Storyline - The ad begins by highlighting the core value proposition: 'This Office Chair Works As Hard As You Do!' This message is from the brand's perspective, immediately framing the chair as a hardworking, reliable product designed to match the user's dedication. - The ad presents a testimonial from 'Adarsh P, (Analyst),' who shares a personal experience: 'I work close to 9 hours a day. I got this chair a few days ago, and today I realised I wasn't constantly shifting or standing up because of back pain. Solid!' This is the customer's perspective, providing real-world validation of the chair's effectiveness in alleviating discomfort and back pain.

# Ad summary This ad showcases the Wakefit Office Chair next to other generic office chairs. The ad highlights the discomforts that other chairs cause and how Wakefit solves for those issues with ergonomic support and breathable mesh. # Brand positioning Wakefit is presented as a provider of ergonomic office chairs designed for comfort and prolonged use. The brand aims to occupy a space in the consumer's mind as a solution to the discomforts associated with typical office chairs. Wakefit aligns with a value of ergonomic support for long work hours. The brand positions itself against competitors that offer basic support leading to quick fatigue, expecting the body to adjust, and trapping heat and sweat. Wakefit focuses on functional positioning, emphasizing performance and comfort. # Product The advertised product is the Wakefit Office Chair, designed to provide ergonomic support for extended periods. It offers features that address discomforts associated with standard office chairs. The chair adjusts to the user's body perfectly and is made with breathable mesh to keep users sweat-free. This makes it worth trying for individuals who spend 8+ hours working at a desk and seek a comfortable seating solution that prevents fatigue, adjusts to the body, and avoids trapping heat and sweat. # Visual style The ad has a clean and modern design with a split-screen comparison. The production quality is high, with studio-shot images of the chairs. A grid layout is used to organize the information, and color blocks provide contrast. The typography is large and bold to enhance scannability. The visual style balances platform-native elements with a high-design aesthetic, aiming to catch the viewer's eye in-feed. # Hooks Headline: This Chair Removes Discomfort From Your Job Description # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of discomfort experienced during long work hours. It uses the phrase "This Chair Removes Discomfort From Your Job Description" to highlight how the product alleviates workplace discomfort. # Value propositions - Ergonomic support for 8+ hours - Adjusts to your body perfectly - Breathable mesh keeps you sweat-free # Benefits - Ergonomic support for 8+ hours - Adjusts to your body perfectly - Breathable mesh keeps you sweat-free # Features - Ergonomic support for 8+ hours - Adjusts to your body perfectly - Breathable mesh keeps you sweat-free # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad is from the brand's point of view, highlighting product features, comparing it to competitors, and making an offer. # Storyline - The ad begins by stating, "This Chair Removes Discomfort From Your Job Description" to immediately grab attention and convey that the product addresses common workplace discomforts. This is from the brand's perspective to highlight the primary value proposition. - The ad then presents a side-by-side comparison. On one side, a generic "Other Office Chair" is shown with points that highlight its shortcomings, such as "Basic support, quick fatigue," "Expects your body to adjust," and "Traps heat & sweat throughout." This part of the story is told from the brand's perspective, illustrating what the customer is trying to avoid with competing products. - On the other side, the Wakefit Office Chair is showcased with features like "Ergonomic support for 8+ hours," "Adjusts to your body perfectly," and "Breathable mesh keeps you sweat-free." This is from the brand's point of view, aiming to solve the problems that competing products have. - Finally, the ad ends with a call to action to "Get 100 Days Free Trial", enticing the viewer to try the product risk-free. This is the brand offering a risk-free trial to encourage purchase.

# Ad summary This ad promotes Wakefit office chairs, highlighting their 100-day free trial period. The ad features a woman and a man interacting with the chair, emphasizing the option to keep it if you love it or return it if you don't, with no awkward questions asked. The ad encourages viewers to visit Wakefit's website to explore the offer. # Brand positioning Wakefit is presented as a customer-centric brand that prioritizes customer satisfaction and confidence in their products. The brand offers a risk-free trial period, suggesting a commitment to quality and a willingness to stand behind their products. This approach challenges the norm of immediate purchase commitment, positioning Wakefit as a brand that values customer experience and provides flexibility. The brand aims to occupy a space in the consumer's mind as a provider of quality office chairs with a focus on customer convenience and satisfaction. # Product The featured product is a Wakefit office chair, designed for comfort and functionality in a workspace. The chair is highlighted for its 100-day free trial period, allowing customers to test the product risk-free. The ad emphasizes the flexibility of either keeping the chair if satisfied or returning it if not, with no awkward questions asked. This offer addresses the purchase barrier of uncertainty, assuring customers they can make a decision based on personal experience. The chair is presented as a solution for those seeking a comfortable and reliable office seating option, with the added benefit of a trial period to ensure satisfaction. # Visual style The ad has a clean and polished aesthetic with a bright, minimalist background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:03: The new Wakefit office chairs come with a 100-day probation, uh-uh, trial period. Text overlay: 00:00–00:03: OFFICE CHAIRS (4.5 stars) (Rating) / 00:01–00:03: 100 Days FREE Trial (Calendar) Visual: 00:00–00:03: A gray and white office chair rotates slowly against a bright white background. The chair has a mesh back, adjustable headrest, and black armrests. The camera is stationary, providing a clear view of the chair's features. The lighting is bright and even, highlighting the chair's textures and design. The Wakefit logo is visible in the upper corners of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing office furniture online, where customers cannot physically test the product before committing to a purchase. This is signaled by the offer of a 100-day free trial, allowing customers to experience the chair in their own workspace before making a final decision. # Value propositions - Try our office chairs for 100 days, risk-free - Keep it if you love it, return it if you don't - No awkward questions asked # Benefits - Risk-free trial - Flexibility to keep or return - No awkward questions asked # Features - 100-day free trial period # Call to action Visit www.wakefit.co today # Social proof - None used. # Point of view - Customer 25% – The customer POV is communicated through the actors interacting with the chair. - Brand 75% – The brand POV is communicated through the voiceover and on-screen text. # Storyline - 00:00–00:03 The ad opens with a static shot of the Wakefit office chair, showcasing its design and features. - 00:00–00:03 The narrator introduces the Wakefit office chairs and their 100-day free trial period, emphasizing the risk-free opportunity to test the product. This is from the brand's perspective, aiming to inform the audience about the offer. - 00:03–00:06 A man and woman are shown playfully interacting with the chair, highlighting the option to keep it if they love it. This is from the customer's perspective, showing potential users enjoying the product. - 00:06–00:08 The ad emphasizes the choice to return the chair if not satisfied, reinforcing the no-risk aspect of the trial. This is from the brand's perspective, reassuring customers about the flexibility of the offer. - 00:08–00:09 The ad states that there will be no awkward questions asked if the customer chooses to return the chair. - 00:09–00:11 The ad urges viewers not to settle for a bad offer, positioning Wakefit as a superior choice. This is from the brand's perspective, aiming to persuade the audience to consider their product. - 00:11–00:14 The ad concludes with a call to action to visit Wakefit's website. This is from the brand's perspective, directing viewers to take the next step.

# Ad summary The ad compares Wakefit office chairs against competitor chairs. The ad highlights that Wakefit offers full-body ergonomic support, adjustable arm, neck, and back rests, and has an average 4.6/5 star rating. The ad is offering a free 100 day trial. # Brand positioning Wakefit is presented as a provider of high-quality, ergonomic office chairs. The brand differentiates itself from competitors by offering full-body support and adjustable features, as well as a high average star rating. With the tagline "You've Compared Enough To Notice The Difference", Wakefit implies that their chairs are superior to others on the market. The brand is confident that once customers have compared the available options, the value of Wakefit chairs will be evident. # Product The ad showcases the Wakefit Office Chair. The chair features full-body ergonomic support and adjustable arm, neck, and back rests. The chair has an average 4.6/5 star rating. The ad is offering a 100 day free trial. The chair's value is presented by comparing it to competitor chairs which provide "Partial or limited body support", have a "Rigid shape without adjustability", and have "Mixed reviews, low ratings". # Visual style The ad features a clean, modern design with a purple and gray color scheme. The product images are professionally shot and well-lit. The typography is simple and easy to read. The overall visual style is polished and professional. # Hooks Headline: We Know You've Compared Enough To Notice The Difference # Funnel stage Middle of funnel (Consideration) # Pain points Many office chairs lack adequate support and adjustability, leading to discomfort and potential health issues. # Value propositions - Full-body ergonomic support - Adjustable arm, neck & back rests - Avg. 4.6/5 star rating! - Get 100 Days Free Trial # Benefits - Full-body ergonomic support - Adjustable arm, neck & back rests # Features - Full-body ergonomic support - Adjustable arm, neck & back rests # Call to action None used. # Social proof - Avg. 4.6/5 star rating! # Point of view - Brand: The text on the left and right of the ad highlighting the differences between the chairs and the free trial is presented from the brand’s perspective. # Storyline - The ad copy starts by acknowledging the customer has done their research, and "compared enough to notice the difference". This text is presented from the brand's perspective, establishing trust that the customer is already aware of their options and is discerning in their choices. - The ad then visually highlights the chairs that customers have probably looked at from a top-down view, showing a competitor product. - The ad then contrasts that with a visual of the Wakefit Office Chair, and states its key differences from a top-down view. - The ad then ends with a CTA that gets customers to "Get 100 Days Free Trial".

# Ad summary The ad is designed to promote Wakefit's work chair. The ad highlights the chair's ability to blend into any setup while maintaining comfort, as stated by a freelancer in the provided testimonial. # Brand positioning Wakefit is presented as a brand that understands the needs of modern workers, particularly those who work from home and need a comfortable, versatile, and aesthetically pleasing work chair that will fit into any setup. The brand is committed to delivering solutions that address common pain points associated with working from home, such as discomfort and incompatibility with home decor. # Product The featured product is a work chair designed to blend seamlessly into any home setup while providing comfort for long hours of use. The chair is intended for individuals who work at home. The work chair's key feature is its ability to integrate into diverse environments. This addresses the purchase barrier of work chairs often clashing with home aesthetics. # Visual style The ad features a clean, studio-shot aesthetic. The image is well-lit, with soft shadows and balanced color grading. The background is a solid color, which isolates the product and provides a modern look. The typography is simple and legible. The overall style is designed to be easily scannable and appealing on social media feeds. # Hooks Headline: Get A Work Chair That Fits Into Any Setup # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the difficulty of finding a work chair that is both comfortable and aesthetically pleasing enough to blend into a home environment. "I work at the dining table in my home and this chair blends in surprisingly well. It's also very comfortable for long hours, which was my main worry." # Value propositions - A work chair that fits into any setup addresses the concern of aesthetic integration. - The chair is very comfortable for long hours, resolving worries about discomfort. # Benefits - Blends in surprisingly well # Features - Fits into any setup - Very comfortable for long hours # Call to action None used. # Social proof - "I work at the dining table in my home and this chair blends in surprisingly well. It's also very comfortable for long hours, which was my main worry." - Aditi J, (Freelancer) # Point of view - Brand: The headline states the chair fits into any setup, positioning the chair as versatile. - Customer: The testimonial describes the user's experience with the chair, highlighting its comfort and how it fits in her home. # Storyline - The ad opens with a headline from the brand that announces that the chair blends well into any work setup. This is meant to communicate the chair's seamless integration into any home environment from the brand's perspective. - The ad continues with a testimonial quote from a customer about the chair's comfort during long hours. This is meant to highlight the real-world benefits of the chair from the customer's perspective, showcasing comfort and adaptability to a dining table setting.

# Ad summary This ad promotes Wakefit chairs, highlighting their affordability and availability while emphasizing the comfort and appeal of the chair for long-term use. # Brand positioning Wakefit is positioned as a provider of home and comfort solutions, with an emphasis on functional design. The brand message centers on offering products that cater to the needs of modern consumers, aiming to make everyday living more comfortable and convenient. With its logo subtly placed, Wakefit seeks to occupy the space of a reliable and affordable option in the consumer's mind. # Product The ad features an ergonomic office chair designed for comfort and support, presumably intended for individuals who spend long hours seated, such as office workers or students. The chair is shown in a fully assembled state, ready for immediate use. The primary selling point is its affordability, with a specific price of ₹4,999 mentioned as a starting point. This is combined with the reassurance of a "100 Days Free Trial," which addresses potential purchase barriers by allowing customers to experience the chair risk-free. The advertised chair emphasizes a balance of features, value, and risk-free trial. # Visual style The ad uses a clean, contemporary design with a focus on clarity and direct messaging. The color palette is modern and inviting, with the dual-tone background creating visual interest without being distracting. The product is well-lit and prominently displayed, and the overall impression is professional and trustworthy. The ad has a native feel due to its use of bold, simple text and a product-focused visual. # Hooks Headline: The price that finally makes sense after all that research! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty in finding an affordable chair after extensive research, with the ad copy referencing, "The price that finally makes sense after all that research!" # Value propositions - Affordable price point that aligns with extensive research, as well as a 100 day free trial. # Benefits - The price that finally makes sense after all that research! - Stocks Running Out # Features - Chairs Starting at ₹4,999 - 100 Days Free Trial # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad copy includes product features, benefits, and claims. It also contains the brand logo. # Storyline - The ad starts by acknowledging a common consumer frustration—the difficulty of finding an affordable chair after extensive research. The brand presents itself as understanding the consumer's quest for value. - The ad transitions to creating a sense of urgency and scarcity. By noting that stocks are running out, the brand pressures potential buyers to act quickly and to avoid missing the opportunity. - The ad ends by presenting a specific price point, reinforcing the theme of affordability and value, and providing a clear call to action for those who have been on the fence due to pricing concerns.

# Ad summary This ad for Wakefit promotes an ergonomic office chair that offers both back support and affordability. The ad also emphasizes a limited-time offer and free trial. # Brand positioning Wakefit is presented as a brand that cares about both your physical well-being and your financial well-being. The brand offers products that are essential for an office space. The brand aims to position itself as a practical and customer-centric brand that prioritizes quality and value. By offering products that support both health and budget, Wakefit appeals to a broad audience looking for comfort and affordability. # Product The featured product is an ergonomic office chair designed to provide back support and promote good posture, all while remaining affordable. The chair has an adjustable headrest, a breathable mesh back, and a cushioned seat. It is shown in a light blue color. The ad also highlights a special offer: the chairs are available starting at ₹4,999 (Indian Rupees). A 100-day free trial is also mentioned, addressing the purchase barrier by allowing customers to test the chair risk-free. # Visual style The ad uses a clean, modern visual style with a focus on product presentation. The image has studio-shot quality. The background is a gradient purple color, and the product is well-lit and clearly visible. The typography is simple and legible, with text layered over solid color blocks for emphasis. # Hooks Headline: Care for your back while you care for your wallet # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point addressed is the need for comfortable and ergonomic seating that is also affordable. The ad speaks to the frustration of choosing between back support and budget considerations. # Value propositions - Care for your back while you care for your wallet - Chairs Starting at ₹4,999 - 100 Days Free Trial # Benefits - Back support - Affordability # Features - Ergonomic design - Adjustable headrest - Breathable mesh back - Cushioned seat # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is used in the headline, "Care for your back while you care for your wallet," to immediately convey the key benefits of the product. - Brand: This point of view is used with the text "Hurry... Stocks Running Out" to create urgency and encourage immediate action. - Brand: This point of view is used at the bottom of the image with the text "100 Days Free Trial" to address potential purchase hesitation and build customer confidence. # Storyline - The ad starts by highlighting the dual benefits of Wakefit's office chair: caring for your back and your wallet. This is presented from the brand's perspective, setting the stage for a product that is both health-conscious and budget-friendly. - Next, the ad creates a sense of urgency with the phrase "Hurry...Stocks Running Out." This is told from the brand's perspective, urging the viewer to act quickly before the product is no longer available. - Finally, the ad showcases the price, "Chairs Starting at ₹4,999," followed by a promotion for a "100 Days Free Trial". These are presented from the brand's perspective, further incentivizing the customer to purchase.

# Ad summary The ad showcases the Wakefit Elevate Mattress, emphasizing its features like softness, bounciness, hotel-like comfort, pocket spring technology, motion isolation, shape sense memory foam, and back support. It addresses the need for quality sleep for better mental and physical health, offering a 100-day trial, a 10-year warranty, and promoting Wakefit as India's most reviewed mattress brand with over 1 lakh 5-star reviews and 55 lakh happy customers. The ad also promotes visiting Wakefit.co for up to 35% off. # Brand positioning Wakefit is presented as a leading, trusted brand in the mattress industry, prioritizing customer satisfaction and comfort. The brand is positioned as offering high-quality sleep solutions with advanced technology. It emphasizes a risk-free purchase experience with a 100-day trial and a 10-year warranty. The brand aims to occupy the space of a customer-centric company that focuses on providing superior comfort and support. Its marketing aligns with modern e-commerce norms, emphasizing social proof through customer reviews and ratings, contrasting with the traditional approach of focusing solely on functional attributes. # Product The Wakefit Elevate Mattress is a mattress designed to provide superior comfort and support for improved sleep quality. It features pocket spring technology for bounciness and comfort, similar to hotel mattresses. The mattress also includes motion isolation technology to minimize disturbances from a partner's movements during sleep. It utilizes shape sense memory foam to provide excellent back support. The product addresses the concern that diet and exercise alone are not enough for good mental and physical health, and emphasizes the importance of quality sleep. The mattress is offered with a 100-day trial period, allowing customers to return it if they are not satisfied, and comes with a 10-year warranty. # Visual style The ad has a polished UGC feel, blending personal testimony with clear product shots. It uses natural lighting in the indoor settings, lending a relatable feel. The editing style combines quick cuts with static shots, enhancing the pace, averaging approximately 15 cuts per minute. Product demonstrations and text overlays are timed with voiceover lines to highlight key features. # Hooks Spoken: 00:00–00:03: Female 1: [Enthusiastically] Nijamave romba happy-ya irukku tamilnadu-la intha chess fever-a paarkumbozhuthu. Text overlay: 00:00–00:03: I'm really happy / 00:00–00:03: to see the rise of chess fever in Tamil Nadu Visual: 00:00–00:03: A medium shot shows a South Asian woman in her late 20s. She wears a red, spaghetti-strap dress with a floral pattern and small hoop earrings. She is indoors, standing in front of a balcony with a brown railing. She is smiling and speaking directly to the camera. # Funnel stage Consideration # Pain points The central pain point addressed is the inability to get quality sleep, which is more important than diet and exercise alone for overall well-being. This is signaled through the line, “But a lot of people think that diet and exercise is enough for that. But one thing that’s more important is sleep.” # Value propositions - Hotel-like comfort at home (comfort) - Undisturbed sleep, even with a partner (convenience) - Great back support (health) # Benefits - Soft and Bouncy - Gives the same comfort as the hotel mattress does - Your sleep won't get disturbed - Perfect Back Support # Features - Pocket Spring Technology - Motion Isolation Technology - Shapesense Memory Foam # Call to action Visit wakefit.co # Social proof - “India's Most Reviewed Mattress Brand” - “1 Lakh+ 5 Star Reviews” - “55 Lakh+ Happy Customers” # Point of view - Customer 100% – The ad is presented from the perspective of a customer, who is reviewing and recommending the product based on her personal experience. # Storyline - 00:00–00:07 The ad opens with the speaker expressing her happiness about the rise of chess fever in Tamil Nadu, but points out that chess requires patience, planning, strategy, and focus. - 00:07–00:17 Building on this, she notes that any skill requires good mental and physical health, and though many think diet and exercise are enough, sleep is more important. - 00:17–00:21 In response to this need for quality sleep, she introduces the Wakefit Elevate Mattress. - 00:21–00:26 She highlights the mattress’s softness and bounciness, comparing its comfort to that of hotel mattresses, thanks to its pocket spring technology. - 00:26–00:32 Demonstrating motion isolation, she shows how the mattress minimizes disturbance from a partner’s movements, due to its motion isolation technology. - 00:32–00:35 She adds that the shape sense memory foam provides great back support. - 00:35–00:39 The speaker notes that the mattress can be bought with confidence due to the 100-day trial, and can be easily returned if not liked. - 00:39–00:42 She also adds that the mattress comes with a 10-year warranty. - 00:42–00:46 She states that Wakefit is India’s most reviewed mattress brand, encouraging viewers to check the reviews for themselves. - 00:46–00:51 She concludes by highlighting the brand’s statistics, featuring 1 lakh+ 5-star reviews and 55 lakh+ happy customers. - 00:51–00:54 The ad closes with a call to visit wakefit.co and get up to 35% off.

# Ad summary Wakefit promotes an office chair as an upgrade for home offices. The chair is shown, along with the price, a free trial, and a call to action based on limited availability. # Brand positioning Wakefit is positioned as a provider of high-quality home furniture and accessories. The brand logo is visible in the top right of the image, subtly reinforcing the brand's identity as a reliable source for home upgrades. By offering a 100-day free trial, Wakefit demonstrates confidence in its products and encourages consumers to experience the benefits firsthand, reducing purchase anxiety. # Product The product being advertised is a modern office chair with a teal frame, gray mesh backing, and a white headrest. It features an ergonomic design that includes adjustable lumbar support and a breathable mesh back. The ad highlights the chair's ability to improve the user's workspace and overall comfort. A prominent offer for a 100-day free trial addresses potential purchase barriers, allowing customers to try the chair risk-free. # Visual style The ad features a clean, modern aesthetic with a purple and white color scheme. The use of a backdrop with a stylized house-shaped cutout adds depth, while the product shot is well-lit and sharp. The layout is simple, and emphasizes the product, pricing, and a risk-free trial, making it scannable and effective for grabbing attention in a social media feed. # Hooks Headline: An office chair upgrade that finally feels worth it! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that office workers face when their chairs are not comfortable or supportive enough for long hours of work: “An office chair upgrade that finally feels worth it!” # Value propositions - An office chair upgrade that finally feels worth it! - Chairs Starting at ₹4,999 - 100 Days Free Trial # Benefits - An office chair upgrade that finally feels worth it! - 100 Days Free Trial # Features - Ergonomic design # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand showcases its product, offers, and value propositions from its own perspective. # Storyline - The ad opens by highlighting a common frustration: the inadequacy of standard office chairs, communicated by the line, “An office chair upgrade that finally feels worth it!” The brand is framing the product as a solution to the problem of uncomfortable office chairs. - The ad includes the text “Hurry… Stocks Running Out”, creating a sense of urgency and encouraging immediate action. This is from the brand’s perspective, communicating the need to act fast due to limited supply. - A frame highlights the starting price of the chair with “Chairs Starting at ₹4,999,” followed by a promotional “100 Days Free Trial.” The brand is informing the consumer of the value offered and providing reassurance with a risk-free trial period.

# Ad summary This image ad for Wakefit promotes an ergonomic chair with adjustable arm and neck rests that is so comfortable it causes productivity to 'spike'. It features a 100 day free trial and ergonomic lumbar support and starts at ₹4,999. # Brand positioning Wakefit is positioned as a furniture brand that prioritizes both comfort and productivity. The brand uses humorous messaging to promote its ergonomic chair, suggesting that it may increase productivity to an overwhelming extent. This approach indicates that Wakefit aims to stand out from traditional furniture brands by using a more playful and relatable tone to engage customers who value comfort and efficiency in their workspace. # Product Wakefit is advertising an ergonomic chair designed for comfortable and productive work. The chair features adjustable arm and neck rests, as well as ergonomic lumbar support. The ad addresses the purchase barrier by offering a 100-day free trial, allowing customers to experience the chair risk-free. The ad uses humor by suggesting that the chair's comfort will cause the user's productivity to 'spike too much'. # Visual style The ad utilizes a clean and modern design with a blend of lifestyle imagery and product feature highlights. The color palette is primarily white, purple, and orange, creating a visually appealing contrast. The image quality is polished, with a focus on showcasing the chair in a realistic yet aspirational setting. The use of icons and text overlays is integrated to communicate key product features and benefits in a clear and concise manner. # Hooks Headline: WARNING Your Productivity Will Spike Too Much On This Chair # Funnel stage Consideration # Pain points The ad aims to address the challenge of low productivity and discomfort while working, by playfully suggesting that the advertised chair can solve those issues so well that it causes productivity to "Spike Too Much On This Chair". # Value propositions - 100 Days Free Trial # Benefits - Your Productivity Will Spike Too Much On This Chair - Ergonomic Lumbar Support # Features - Adjustable Arm & Neck Rest - Ergonomic Lumbar Support - 100 Days Free Trial # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice makes a humorous claim that productivity will 'spike too much' when using their chair. This playful warning is intended to be attention-grabbing and memorable. # Storyline - The ad opens with a warning to the viewer that using the Wakefit chair will cause their productivity to 'spike too much.' The purpose of this is to create an intrigue around the product's comfort and ergonomic design that will boost productivity. The brand is making this claim to present the chair's benefits in a unique, humorous way. - The ad continues by displaying functional features such as a 100 day free trial, adjustable arm and neck rest, and ergonomic lumbar support. These features reassure the customer of the chair's quality and comfort. The brand is listing these features to demonstrate the value and practical benefits of the chair. - The ad concludes by stating that the chair's price starts from ₹4,999. This provides a clear purchasing incentive. The brand is stating this information to inform customers about the cost and encourage them to consider buying the chair.

# Ad summary This ad is for Wakefit mattresses. The ad uses reverse psychology and a limited time offer to generate interest from potential customers. # Brand positioning Wakefit is positioned as a brand that understands the common frustration of being tired and unable to achieve quality sleep. They directly address this pain point by offering 'Best Orthopedic Support' in their mattresses. The brand aligns with a functional approach by highlighting the importance of a comfortable mattress to provide orthopedic support and quality sleep. Wakefit stands out in the market by directly stating what not to do and following up with a statement about being tired of being tired to showcase that they know their customers problems and have the products to solve them. # Product The product being advertised is a Wakefit mattress. The mattress is designed to provide 'Best Orthopedic Support'. As shown in the image, the mattress has a light grey top layer and a black and grey border. The mattress sits on a light tan frame. In the bottom right corner of the ad, it advertises '100 Days Free Trial' to allow customers the ability to try their product without any risk. # Visual style The ad features a polished studio shot with a clean, modern aesthetic. The image uses a purple color scheme. The typography is large and bold. The image mimics a flatlay style with a high-angle shot. The overall style is designed for high scannability in-feed. # Hooks Headline: Don't Buy This Mattress # Funnel stage Consideration # Pain points The central pain point is the frustration of being constantly tired. This is explicitly stated in the ad with the line: "Unless you're tired of being tired". # Value propositions - Best Orthopedic Support - 100 Days Free Trial # Benefits - Best Orthopedic Support - 100 Days Free Trial # Features - Best Orthopedic Support - 100 Days Free Trial # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the key benefits of the product and why it should be considered, using bold text and clear value propositions. # Storyline - The ad opens with the reverse psychology headline "Don't Buy This Mattress", creating a sense of curiosity to capture the viewer's attention. This message is being delivered from the brand's perspective to try and grab the viewers attention with an interesting hook. - The ad continues with the line "Unless you're tired of being tired". This provides context for why the viewer would want to buy the mattress, appealing to the customer's desire to get better sleep and making the mattress a solution to their problem. This is also from the brand's perspective. - The ad concludes by spotlighting the functional benefits of the mattress. This includes its 'Best Orthopedic Support' to emphasize product quality and providing a '100 Days Free Trial' to remove risk from the purchase. The brand is trying to convince the customer to purchase their product now.

# Ad summary The ad highlights the problems of waking up feeling tired, tossing and turning at night and mattress sagging over time and promotes Wakefit's orthopedic mattress as the solution to these problems. The ad also shows that there is a sale going on with up to 39% off on mattresses. # Brand positioning Wakefit is presented as a modern, innovative brand focused on improving sleep quality through specialized mattresses. The brand directly addresses common sleep problems, positioning itself as a provider of solutions that enhance comfort and support. The brand's identity is functional and aims to improve consumers' well-being. # Product The product featured is Wakefit's Orthopedic Mattress, designed to address common sleep-related issues such as waking up feeling tired, tossing and turning at night, and mattress sagging over time. It is for anyone experiencing these problems. The mattress is highlighted as a solution to these issues, offering support and comfort. It specifically targets the pain points of poor sleep quality and mattress degradation. The mattress aims to provide better sleep and relieve discomfort caused by inadequate support. # Visual style The ad employs a clean, split-screen design with a dark purple background, creating a modern and approachable feel. The high-quality product shot of the bed and mattress gives a sense of comfort and luxury, while the clear typography and simple layout make the ad easy to scan. The color palette is limited to purple, white, beige and gray. Overall, the visual style combines a polished aesthetic with a straightforward presentation of information. # Hooks Headline: Up To 39% Off on Mattresses # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of poor sleep quality and mattress degradation, stating "Waking up feeling tired," "Tossing & turning at night," and "Mattress sagging over time." # Value propositions - Orthopedic Mattress will solve waking up feeling tired, tossing & turning at night, and mattress sagging over time. - Up To 39% Off on Mattresses will save you money to solve waking up feeling tired, tossing & turning at night, and mattress sagging over time. # Benefits - Waking up feeling tired - Tossing & turning at night - Mattress sagging over time # Features - Orthopedic Mattress # Call to action None used. # Social proof - None used. # Point of view - Customer: The "Your Problems" section lists common sleep issues, directly addressing the audience's potential experiences. - Brand: The "Our Solution" section introduces the Wakefit mattress, showcasing the brand's product as the answer to these problems. # Storyline - The ad first highlights common sleep problems: waking up feeling tired, tossing and turning at night, and mattress sagging over time. This is presented from the customer's perspective to highlight pain points related to sleep issues, which captures the viewer’s attention by addressing relatable frustrations. - Then, the ad introduces Wakefit's Orthopedic Mattress as the solution to these problems. From the brand’s perspective, this conveys that Wakefit offers a product designed to directly address and alleviate sleep-related issues, positioning the brand as a provider of effective solutions. - The ad mentions a sale with "Up To 39% Off on Mattresses" and states "SALE IS LIVE". From the brand's perspective, this encourages immediate purchase by creating a sense of urgency and financial incentive.

# Ad summary An image ad for the Wakefit Office Chair. It shows an aspirational version of the viewer sitting comfortably in their home office in the chair, then presents the Wakefit Office Chair as the way to realize this image. It highlights the free trial, adjustable arm and neck rest, and ergonomic lumbar support. # Brand positioning Wakefit is presented as a brand focused on comfort and ergonomics, particularly in the context of office furniture. The ad highlights the Wakefit Office Chair as a solution for pain-free sitting, implying a focus on well-being and productivity. The brand promotes a lifestyle of comfort and support during long hours of work. The brand positions itself as a solution for people who value comfort and well-being while working, especially those who spend extended periods sitting. # Product The Wakefit Office Chair is presented as a solution for comfortable and pain-free sitting, designed for individuals who spend long hours working at a desk. The chair features adjustable arm and neck rests, as well as ergonomic lumbar support, which contribute to the user's overall comfort and posture. The ad addresses potential purchase barriers by offering a 100-day free trial, allowing customers to experience the benefits of the chair risk-free. The chair is promoted as a means to achieve 8+ hours of pain-free sitting. # Visual style The ad has a clean and modern visual style. It combines a lifestyle image with product-focused elements to create an aspirational yet informative ad. The use of a polaroid-style image adds a personal touch. The color scheme is purple and white. # Hooks Headline: This could be you, but... # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sitting for long hours can cause discomfort and pain. "You haven't ordered your Wakefit Office Chair yet!" # Value propositions - 100 Days Free Trial: Allows customers to experience the benefits of the chair risk-free. - Adjustable Arm & Neck Rest & Ergonomic Lumbar Support: Provides customizable support for comfort during long work hours. # Benefits - 8+ Hours Pain-Free Sitting # Features - Adjustable Arm & Neck Rest - Ergonomic Lumbar Support - 100 Days Free Trial # Call to action None used. # Social proof - 8+ Hours Pain-Free Sitting (in polaroid) # Point of view - Customer: The image of a relaxed person in a home office sets a desirable scene that the viewer can relate to. - Brand: The brand directly states that ordering the Wakefit Office Chair is the solution to achieving the comfort shown. - Brand: The product features and benefits are presented as reasons to choose the Wakefit Office Chair. # Storyline - The ad starts by showing an aspirational image of someone relaxed and content in a home office setting. This is meant to capture the viewer's attention by portraying a desirable scenario of comfort and well-being during work, from the customer's perspective. - The ad continues by pointing out that the viewer isn't able to relax like that, because they haven't yet ordered the Wakefit Office Chair, highlighting the featured product as the key to achieving the same level of comfort and relaxation, from the brand's perspective. - The ad then transitions to a visual of the Wakefit Office Chair along with several key benefits. This is meant to further incentivize the user to purchase the chair, showing its features and benefits in a concise and appealing manner, from the brand's perspective.

# Ad summary This image ad features an ergonomic office chair from Wakefit designed to provide lumbar support and comfort for long workdays. The ad highlights the chair's adjustable arm and neck rest, along with a 100-day free trial, using a handwritten note aesthetic to convey a personal recommendation. # Brand positioning Wakefit is presented as a brand focused on providing solutions for comfortable and healthy living, particularly for individuals who spend long hours working from home. The brand aims to occupy a space in the consumer's mind as a provider of ergonomic and supportive furniture that enhances well-being during work. The brand's tone is practical and customer-centric, emphasizing functional benefits like back pain relief and adjustable features. By offering a 100-day free trial, Wakefit addresses a purchase barrier related to the risk of buying furniture online without being able to test it first. # Product The featured product is an ergonomic office chair designed to provide lumbar support and comfort during long workdays. The chair features a breathable mesh back, a cushioned seat upholstered in teal fabric, adjustable armrests, and an adjustable neck rest. It aims to alleviate back pain associated with prolonged sitting. The chair's USPs include its ergonomic design, which promotes proper posture, adjustable features that allow customization for individual comfort, and a 100-day free trial, enabling customers to experience the chair risk-free. The chair is intended for individuals who work long hours at a desk and seek a comfortable and supportive seating solution. # Visual style The ad features a clean and modern visual style with a focus on highlighting the ergonomic features of the office chair. The production quality appears to be high, with studio-style lighting and a focus on showcasing the product in a realistic yet appealing setting. The use of a handwritten note adds a personal touch, while the overall aesthetic is clean and professional. # Hooks Headline: How I survive 9-hour workdays without back pain! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of experiencing back pain during long workdays, explicitly mentioned in the handwritten note: "How I survive 9-hour workdays without back pain!" # Value propositions - 100 Days Free Trial # Benefits - Survive 9-hour workdays without back pain! # Features - Adjustable Arm & Neck Rest - Ergonomic Lumbar Support # Call to action None used. # Point of view - Customer: The sticky note with the handwritten text 'How I survive 9-hour workdays without back pain!' presents a personal testimonial about the product's effectiveness. - Brand: The presentation of the chair and the feature callouts at the bottom of the image showcase the product's benefits and key selling points. # Storyline - The image presents a handwritten note on a pink sticky note, stating "How I survive 9-hour workdays without back pain!". This conveys the message that the product offers a solution to the common problem of back pain experienced during long workdays. The customer's POV is used to make the claim seem personal and relatable. - The image then showcases the ergonomic office chair, highlighting its design and features. This communicates that the chair is the solution to the problem mentioned in the handwritten note. This part of the story is told from the brand's POV, highlighting the product's benefits. - The bottom of the image features icons and text highlighting key features such as a 100-day free trial, adjustable arm and neck rest, and ergonomic lumbar support. This reinforces the product's value proposition and encourages potential customers to try the chair. This is presented from the brand's POV, focusing on product benefits.

# Ad summary This image ad for Wakefit mattress features social proof in the form of three reviews and an offer of up to 39% off mattresses. A person is sitting on a mattress in the center of the image. # Brand positioning Wakefit is presented as a brand that prioritizes customer satisfaction and trust, as highlighted by the prominent display of social proof with the words, "The Mattress Trusted By 55 Lakh People." This positioning suggests that the brand focuses on reliability and popularity in the mattress market. The tone of the brand is friendly and approachable, as evidenced by the relaxed posture of the woman sitting on the mattress and the informal reviews from satisfied customers. Wakefit aligns with norms by emphasizing comfort and quality, but stands out by showcasing the volume of trust placed in the brand. # Product The ad promotes the Wakefit mattress, specifically the ShapeSense™ Ortho Classic model. It is designed for anyone looking for a comfortable and supportive sleeping experience. The mattress is presented as an excellent choice due to its quality, comfort, and the fact that it is smooth and comfortable for sleep. This is reinforced by customer testimonials that highlight its superior comfort and value. The ad addresses the purchase barrier of uncertainty by showcasing positive reviews, indicating that many others have found the mattress to be a worthwhile investment. # Visual style The ad has a polished and professional studio-shot aesthetic, with a clean background and clear product presentation. The visual motif is a combination of product display and social proof, utilizing customer testimonials to build credibility. The image treatment includes bright, even lighting and color grading to enhance the product's appeal. The typography is integrated with a large and bold headline. The style aims for high scannability and stop power in feed. # Hooks Headline: The Mattress Trusted By 55 Lakh People # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the uncertainty that comes with purchasing a mattress online without being able to test its comfort and quality. This is illustrated by the need for assurance in the testimonials. # Value propositions - Best mattress at this price - Excellent mattress # Benefits - Cozy comfortable - Smooth and comfortable for sleep # Features - ShapeSense™ Ortho CLASSIC # Call to action None used. # Social proof - "One of the best mattresses I've ever slept on in my entire life. I can't put it into words." – Karthik Z - "The best mattress at this price! The Quality is amazing and is cozy comfortable" – Hrishikesh B - "Excellent mattress. I brought it for my mother. She liked it very much, So smooth and comfortable for sleep." – Prashant R # Point of view - Brand: The brand name is placed on the left of the image in a font that is larger than other words in the ad, so the viewer is aware of the brand being advertised. - Customer: Reviews from three customers are shown as testimonials, giving the viewer the perspective of people who have already purchased the mattress. - Customer: A person sits comfortably on the mattress, as if she is a customer who enjoys the comfort the mattress offers. # Storyline - The ad begins by establishing Wakefit as a brand trusted by a large number of people. The brand is conveying the message that many people trust the quality of the brand, building trust with the viewer. - Next, customer testimonials are presented to support the product's quality and comfort. The customers are shown to be satisfied with the product, and this helps in influencing the viewer about the value of the mattress. - The ad shows a person sitting comfortably on the mattress, giving a visual message that it is comfortable. The person's relaxed posture contributes to the overall message that the mattress offers relaxation and comfort. - The ad ends with an offer of up to 39% off on mattresses, emphasizing the time sensitivity of the purchase, with "SALE IS LIVE". This is done to encourage the viewer to take advantage of the promotional pricing.

# Ad summary This ad for Wakefit uses a limited time offer to encourage viewers to complete the mission and purchase home goods. # Brand positioning Wakefit is presented as a comprehensive provider of home goods designed to help customers create their ideal living space. The company positions itself as customer-focused, highlighting that it serves over 25 Lakh+ customers. The brand tone is promotional and action-oriented, using phrases such as "The Clock Is Ticking" and "COMPLETE MISSION" to instill a sense of urgency and encourage immediate purchase. Wakefit appears to ignore the minimalist trend; instead, it seems to promote an abundance of decor. # Product The ad showcases an array of home decor products from Wakefit. These products include a rectangular mirror with a rounded gold frame, a black patterned planter containing a leafy green plant with gold legs, and a small white Buddha statue seated on a gold round table with black legs. The mirror is a modern design with a thin metal frame. The plant offers a touch of nature and greenery, suitable for indoor spaces. The Buddha statue is a decorative accent piece, adding a sense of serenity to any room. The limited time offer of up to 65% off attempts to reduce purchase hesitation by emphasizing the urgency and potential savings. The ad highlights the appeal and versatility of the Wakefit home goods product line. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality appears to be studio-shot, with balanced lighting and sharp focus. The visual motifs include a symmetrical arrangement of decor items and a limited color palette. The image treatment includes background removal and color grading to enhance the products' visual appeal. The typography is modern and legible, contributing to the ad's overall polished and professional look. The style aims for a high-design feel, meant to capture attention in a busy feed. # Hooks Headline: The Clock Is Ticking (and so is this deal) # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a fear of missing out (FOMO) on a limited-time offer. The phrase "The Clock Is Ticking" is a direct reference to the urgency of the deal, suggesting that viewers need to act quickly to take advantage of the discount. This creates anxiety about missing out on potential savings and encourages immediate action. # Call to action COMPLETE MISSION # Social proof - 25 Lakh+ Customers # Point of view - Brand: The brand's point of view is present in the promotional messaging and product showcases, aiming to entice viewers with offers and curated collections. - External source: The mention of '25 Lakh+ Customers' and 'Wallet Cashback' represents an external perspective, building credibility and trust. # Storyline - The ad opens with the phrase "The Clock Is Ticking (and so is this deal)," instantly creating a sense of urgency and implying that the offer is time-sensitive. This message intends to capture the viewer's attention and motivate them to act quickly, told from the brand's perspective. - The ad highlights a limited time offer of up to 65% off, which aims to incentivize immediate purchase. The "COMPLETE MISSION" button further encourages users to take action and explore the offer, again from the brand's perspective. - The ad showcases a visually appealing assortment of home decor items, including a mirror, a potted plant, and a Buddha statue. This curated collection aims to demonstrate the variety and style of products available from Wakefit, from the brand's perspective. - The ad closes with social proof elements, such as "25 Lakh+ Customers" and "Wallet Cashback," to build trust and credibility with potential buyers. These elements aim to reassure viewers about the brand's reliability and customer satisfaction, as shown from an external perspective.

# Ad summary This ad highlights the problem of feeling sleepy at work and positions Wakefit mattresses as a solution to this problem. It presents social proof by mentioning that 87% of mattress buyers rate Wakefit 4-star and above. The ad also promotes a free trial and warranty, and it has a discount offer. # Brand positioning Wakefit is presented as a solution to sleep problems, focusing on the premise that feeling sleepy at work is not normal. It emphasizes customer satisfaction through positive ratings and offers benefits like free trials and warranties, suggesting a brand that stands behind its product quality and customer experience. The brand seems to occupy the space of being a sleep solution provider that cares about customer satisfaction and stands behind the quality of their products. # Product The ad promotes Wakefit mattresses, positioning them as a solution to daytime sleepiness and poor sleep quality. The key feature highlighted is their ability to alleviate sleepiness at work. The ad mentions customer ratings of 4-star and above from 87% of mattress buyers, providing social proof of product satisfaction. The brand offers a 100-day free trial and up to 20 years warranty. The ad addresses potential purchase barriers by offering a risk-free trial period and a long warranty. # Visual style The ad has a clean and professional visual style, using a split layout with text on the left and an image on the right. The color scheme is primarily white and purple. The image treatment includes background blur and color grading. The typography is large and bold, which contributes to scannability in the feed. The overall style is platform-native and is designed to capture attention with a relatable image and clear messaging. # Hooks Headline: Feeling sleepy at work isn't normal. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is feeling sleepy at work, which is explicitly stated as "Feeling sleepy at work isn't normal." # Value propositions - Free trial for risk-free testing - Long warranty for peace of mind - Discounted mattresses # Benefits - Improved sleep quality - Reduced daytime sleepiness # Features - 100 Days Free Trial - Up To 20 Years Warranty # Call to action None used. # Social proof - "87% of our mattress buyers rated us 4-star & above!" # Point of view - Customer: The ad speaks to the customer's problem of feeling sleepy at work by mentioning "Feeling sleepy at work isn't normal." # Storyline - The ad starts by addressing the problem of feeling sleepy at work, framing it as an abnormal experience. This is meant to grab attention and connect with people who experience daytime sleepiness, framing the problem from the customer's point of view. - The ad provides social proof by stating that 87% of mattress buyers rated Wakefit 4-star and above. This aims to build trust and credibility, showing that other customers have had positive experiences with the product, told from the brand's point of view. - The ad shows icons representing a 100 Days Free Trial and Up To 20 Years Warranty. These benefits are meant to reduce the perceived risk of purchasing the mattress and incentivize trial. This promotes the mattress as a worthwhile solution to feeling sleepy at work, from the brand's perspective. - The ad ends with an offer of Up To 39% Off On Mattresses, giving a reason to act immediately. This is intended to drive sales by making the product more affordable, from the brand's point of view.