How Vice Golf Advertises on Meta

# Ad summary This image ad for Vice Golf promotes the restock of their Tracer golf balls. The ad features two golf balls floating against a gradient background, with the text "TRACER RESTOCK" displayed prominently. # Brand positioning Vice Golf is presented as a modern and innovative golf brand. The brand aims to occupy a space in the consumer's mind as a provider of high-quality golf equipment with a focus on performance and style. The brand aligns with a lifestyle of golfers who appreciate both tradition and innovation in the sport. Vice Golf pushes against the norms of traditional golf brands by offering a more contemporary and visually appealing product. The brand positioning is both functional, emphasizing the performance of the golf balls, and emotional, appealing to golfers who value style and innovation. # Product The product being advertised is the Vice Golf Tracer golf ball. The golf ball is white with a dimpled surface and features colored lines around the circumference. The top golf ball has green lines, and the bottom golf ball has red and blue lines. The golf ball is for golfers who want a high-performance ball with a unique visual design. The golf ball has the text "PRO AIR" printed on it. The ad addresses the purchase barrier of availability by announcing a restock, implying that the product was previously sold out due to high demand. # Visual style The ad has a clean and modern visual style. The production quality is high, with a studio-shot feel. The visual motif is a simple product showcase with a gradient background. The image treatment includes background removal and soft lighting. The typography is large and bold, making it easily scannable. The style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: TRACER RESTOCK # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the limited availability of the Tracer golf balls, as implied by the "RESTOCK" message. Golfers who want to purchase these golf balls may have been unable to do so previously due to them being sold out. # Value propositions - None used. # Benefits - None used. # Features - PRO AIR # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and announcing its availability. # Storyline - The ad starts by announcing the restock of the Tracer golf balls, immediately grabbing the attention of golfers who may have been waiting for the product to become available again. The brand is telling the audience that a popular product is back in stock. - The ad then showcases the golf balls themselves, highlighting their design and features. The brand is showing the audience the product they are promoting. - The ad concludes by reinforcing the availability of the Tracer golf balls, encouraging viewers to purchase them while they are in stock. The brand is telling the audience to take action and buy the product.

# Ad summary This ad showcases the Vice Pro Tracer golf balls. The ad features a person unboxing the golf balls and showing the unique design of the product. # Brand positioning Vice Golf is presented as a modern, performance-oriented brand that challenges traditional golf norms. The brand emphasizes quality and innovation, offering high-performance golf balls with unique designs. Vice Golf aims to appeal to golfers who seek both style and functionality, positioning itself as a premium yet accessible option in the golf equipment market. The brand promotes a lifestyle of embracing individuality and standing out on the course. # Product The Vice Pro Tracer golf balls are designed for alignment and control. The golf balls feature a unique design with a tracer pattern that aids in visual alignment and provides feedback on ball rotation. The balls are white with a colored line around the center. The product is for golfers looking to improve their game with enhanced alignment and control. The packaging highlights key features and emphasizes the brand's commitment to quality and performance. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: THE ALL NEW / VICE PRO TRACER / ALIGNMENT AND CONTROL Visual: 00:00–00:01: Two white boxes with red and blue lines around the center are dropped onto a white surface. The top box reads "Vice Pro Plus Tracer". / 00:01–00:03: The top box is opened, revealing three packs of golf balls inside. The box reads "Vice Pro Plus Tracer" and "Embrace Your Vice". # Funnel stage Top of funnel (Awareness) # Pain points Golfers struggle with aligning their shots and controlling the ball's rotation, leading to inconsistent performance. # Value propositions - The unique tracer pattern aids in visual alignment and provides feedback on ball rotation, helping golfers improve their game. # Benefits - Improved game - Enhanced visual alignment - Feedback on ball rotation # Features - Alignment - Control - Tracer pattern # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The video begins with a box of Vice Pro Plus Tracer golf balls being dropped onto a white surface. - 00:01–00:05 The box is opened, revealing three packs of golf balls inside. - 00:06–00:09 A hand points to the words "Pro Air Tracer" on the box. - 00:09–00:11 The box is opened, revealing a golf ball with a blue line around the center. - 00:11–00:13 A hand points to the words "Pro Tracer" on the box. - 00:13–00:15 The box is opened, revealing three golf balls with red and blue lines around the center. - 00:15–00:17 A hand rotates a golf ball with red and blue lines around the center. - 00:17–00:23 The video ends with a shot of the box of golf balls with the text "The All New Vice Pro Tracer Alignment and Control".

# Ad summary A golf tutorial that teaches the user how to properly align their body using a golf ball and club. The golf ball contains alignment lines that are used to properly align. There are two separate tutorials, one for putting and one for driving. # Brand positioning The ad features Vice Golf, a brand that sells golf balls. The brand emphasizes performance, helping golfers of all skill levels improve their game by providing equipment that enables better aim and execution. The brand positions itself as innovative by including printed alignment lines on their balls that give golfers a clearer understanding of how to adjust their stance and swing. # Product The featured product is the Vice Golf ball. According to the ad, the ball is unique because it has alignment lines printed on it. These alignment lines help a golfer properly line up their body, stance, and aim. The tutorial demonstrates two different ways the alignment line can be used. In the first example, it is used to help the golfer drive the ball straight down the fairway. In the second example, it is used to improve the accuracy of a putting stroke. # Visual style The ad is shot with simple, natural lighting and has a slight UGC feel. The setting is casual, and the male presenter is dressed casually. The editing style involves quick cuts and transitions. The cuts often occur when the presenter is saying key words. # Hooks Spoken: Male 1: You want to hit more fairways, stop teeing up how you are. Text overlay: 00:00–00:17 / How to AIM your CLUBFACE correctly / 00:00–00:17 / 99% miss this Visual: 00:00–00:01 A medium shot shows a male in a green sweater teeing up a golf ball on a green. The background is blurred and out of focus. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central pain point for many golfers is the struggle to hit fairways consistently. # Value propositions - The alignment line is designed to improve a golfer's accuracy and confidence. # Benefits - Hit more fairways - The leading edge of your driver is square - More confident you're going to pull the trigger and hit the fairway - Aiming where you need to to hold more of those # Features - Golf ball with alignment lines # Call to action WWW.VICEGOLF.COM USE CODE - AEGOLF10 # Social proof - None used. # Point of view - Expert 100% – The creator of the video explains how the advertised product can be used to improve the viewer's golf game. # Storyline - 00:00–00:00 The narrator asks the viewer if they want to hit more fairways. - 00:00–00:03 The narrator tells the viewer to stop teeing up how they are and do it like this instead. - 00:03–00:05 The narrator says they will make it simple and proceeds to tee up a golf ball. - 00:05–00:11 The narrator says to use the top line of your tracer ball to point directly down the middle of the fairway. - 00:11–00:17 The narrator says to use the other two lines on top to make sure the leading edge of your driver is square. - 00:17–00:23 The narrator notes that you can easily see if it is open or closed. - 00:23–00:27 The narrator claims that it's easy as that and says, "Final bit, just walk behind your golf ball." - 00:27–00:29 The narrator says to check the top line and walk in. - 00:29–00:34 The narrator tells the viewer to match the top line of their driver so the lines in the golf ball align. - 00:34–00:39 The narrator swings the club and shows the ball flying down the fairway. - 00:37–00:40 The narrator claims that this method will make the user so much more confident that they are going to pull the trigger and hit the fairway. - 00:40–00:44 The narrator says that from this distance, inside 12 feet, this is my staple. - 00:44–00:50 The narrator notes that they point the tracer line where they want the ball to start, such as that tee peg. - 00:50–01:01 The narrator asks, "Is that correct?" then states to use the top line to see if the club face is square. - 01:01–01:04 The narrator says you've got the confidence that you're aiming where you need to in order to hole more of those.

# Ad summary This ad showcases the Vice Golf Cotton Candy Limited Edition golf balls. The ad features close-up shots of the golf balls and their packaging, highlighting the unique cotton candy color scheme and design. # Brand positioning Vice Golf is presented as a brand that combines style and performance in the golf industry. The brand aims to occupy a space in the consumer's mind that values both aesthetics and functionality. The brand aligns with a lifestyle that appreciates unique and eye-catching designs while maintaining high-performance standards. Vice Golf pushes against the norm of traditional, plain golf equipment by offering limited edition, stylish products. The brand positioning is both functional, emphasizing performance, and emotional, appealing to those who value aesthetics and individuality. # Product The featured product is the Vice Golf Cotton Candy Limited Edition golf balls. These golf balls are designed for both style and performance. The balls feature a unique cotton candy color scheme, blending pink and blue hues with splatter accents. The packaging includes a box containing individual sleeves of the golf balls, each sleeve featuring the same cotton candy design. The USPs of these golf balls are their limited edition status and their unique aesthetic appeal. The ad addresses the purchase barrier of golf equipment being traditionally plain by offering a stylish alternative. The ad tells the viewer that these golf balls are worth trying or buying because they offer a combination of performance and eye-catching design. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The production quality is high-end, supporting the intended tone of sophistication and style. The visual motif is the consistent use of the cotton candy color scheme throughout the product and packaging. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: THE ALL NEW / COTTON CANDY LIMITED EDITION / STYLE AND PERFORMANCE Visual: 00:00–00:02: A hand holds a Vice Golf Cotton Candy Limited Edition golf ball. The background is black. The golf ball is pink and blue with splatter accents. The hand is fair-skinned. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of golf equipment being traditionally plain and lacking in aesthetic appeal. The unique cotton candy design offers a stylish alternative. # Value propositions - The Cotton Candy Limited Edition design offers a unique and stylish aesthetic, setting it apart from traditional golf balls. - Combining style and performance in a single product. # Benefits - Stylish and unique aesthetic - High-performance golf balls # Features - Cotton Candy Limited Edition design - Vice Golf brand # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:02 A hand holds a Vice Golf Cotton Candy Limited Edition golf ball, showcasing its unique color scheme. - 00:02–00:04 The hand places the golf ball on top of a box of Vice Golf Cotton Candy Limited Edition golf balls. - 00:04–00:11 The hand rotates the box to show all sides of the packaging. - 00:11–00:13 The hand opens the box to reveal individual sleeves of golf balls inside. - 00:13–00:16 The hand takes out a sleeve of golf balls and rotates it to show all sides of the packaging. - 00:16–00:18 A close-up shot shows the golf balls inside the box. - 00:18–00:20 A close-up shot of a single golf ball on top of the box. - 00:20–00:22 The hand places the lid back on the box. - 00:22–00:26 The golf ball is placed on top of the box, and text appears on the screen.

# Ad summary This ad showcases Vice golf balls in a neon sunset color scheme. The ad uses a bright, attention-grabbing design with a clear call to action to drive immediate purchases. # Brand positioning Vice Golf is presented as a modern and bold brand that stands out from traditional golf equipment providers. The use of neon colors and a minimalist design suggests a brand that values innovation and style. By focusing on vibrant aesthetics, Vice positions itself as a brand that appeals to golfers who want to express their individuality and embrace a more contemporary approach to the sport. The brand seems to push against the more conservative norms often associated with golf, opting for a fun and energetic image. # Product The product featured is the Vice Pro Neon Sunset golf ball. The golf balls have a vibrant color scheme, blending neon yellow, orange, and pink with a speckled pattern. The balls are designed for performance and visibility, making them suitable for golfers who want to add a touch of style to their game. The ad highlights the unique color gradient and speckled design, emphasizing the visual appeal of the product. The golf balls are presented as a way to stand out on the course while maintaining high performance. # Visual style The ad features a highly polished, studio-shot aesthetic with a bold color scheme. The visual motifs include a clean layout with large, outlined text and a focus on product visibility. The image treatment involves vibrant color grading and background removal to emphasize the golf balls. The typography is large and bold, designed to be easily scannable. The style is disruptive, contrasting with traditional golf advertising by using neon colors and a modern design. # Hooks Headline: PRO NEON SUNSET # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The neon color scheme and speckled pattern offer a unique and visually striking design, allowing golfers to stand out on the course. # Benefits - Visually striking design - High performance # Features - Neon color scheme - Speckled pattern # Call to action JETZT BESTELLEN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and encouraging viewers to make a purchase. # Storyline - The ad opens with a vibrant display of Vice Pro Neon Sunset golf balls, immediately capturing attention with their unique color scheme. This is intended to draw the viewer in with a visually striking product. The brand is telling the audience that their golf balls are not only high-performing but also aesthetically pleasing. - The central text, "PRO NEON SUNSET," reinforces the product's name and key features, emphasizing its professional quality and eye-catching design. The brand is highlighting the core attributes of the product, ensuring the viewer understands what makes it special. - The ad concludes with a clear call to action, "JETZT BESTELLEN," urging viewers to make a purchase. This is the brand's direct prompt for immediate conversion, pushing the viewer to take the next step and buy the product.

# Ad summary A creator demo ad for the Vice Golf Boost Starter Set. The creator states the set is light-weight, and features forgiving irons. He states his favorite club is the hybrid which is designed to bail players out of long iron and fairway wood situations. He also calls out that the putter has a nice weight to it, which will help when you mishit the ball, and it won't twist. # Brand positioning Vice Golf is presented as a brand that acknowledges the struggles of golfers who are just starting out. The brand manufactures equipment that gives beginners a little extra help and forgiveness, so that they can enjoy the game more as they are learning. The brand seems to align with the tone of a friendly coach. # Product The Vice Golf Boost Starter Set is designed for golfers who are just getting into the sport. The clubs are all lightweight, which is nice for beginners. The irons are made to be extremely forgiving, and have black shafts with the Vice Golf logo on them. The hybrid is designed to help players who are stuck between a long iron and a fairway wood. The putter has a nice weight to it, which is especially helpful for people who are just starting out, and won't twist when the ball is mishit. # Visual style The ad has a UGC feel and appears to have been shot in the creator's personal golf simulator room. The ad features jump cuts. The cuts are not timed to music. # Hooks Spoken: 00:00–00:04 If you're just getting into golf, I highly recommend this set from Vice. Text overlay: 00:00–00:04 GETTING INTO GOLF / 00:01–00:04 I HIGHLY RECOMMEND / 00:02–00:04 THIS SET FROM VICE Visual: 00:00–00:04 The camera is stationary and level, showing a black Vice Golf golf bag with a set of golf clubs in front of a golf simulator setup. The lighting is soft. The golf simulator displays a green golf course on a screen. The bag has the words "Vice" written on it in white cursive. # Funnel stage Consideration # Pain points Golf can be difficult for beginners, because it is very hard to hit the ball well. # Value propositions - The lightweight set makes it easier to swing the club. - The forgiving irons help beginners who don't always hit the ball perfectly. # Benefits - You don't have to hit it perfect to get a decent shot. - You don't have to swing out of your shoes to try to get the ball where you want it to be. # Features - lightweight set - forgiving irons - black shaft Vice Golf logos # Call to action None used. # Social proof - "Definitely would have been nice to have these clubs when I first started" – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who is reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 If you're just getting into golf, I highly recommend this set from Vice. The ad opens with the creator recommending a golf club set to beginners. - 00:04–00:05 00:04–00:05 This is the Boost Starter Set. The creator announces that he's reviewing the Boost Starter Set. - 00:05–00:09 00:05–00:09 First thing you notice, everything is super light, which is nice, especially for beginners. The creator notes that the set is lightweight. - 00:09–00:16 00:09–00:16 The irons are made to be extremely forgiving. They look really nice too. Got the black shaft Vice Golf logos on them. The creator lists some features of the irons. - 00:16–00:21 00:16–00:21 And you don't have to hit it perfect to get a decent shot, which is something that's super important, especially just starting out. The creator explains that the irons are forgiving. - 00:22–00:27 00:22–00:27 Moving on to the driver. Also very light. You don't have to swing out of your shoes to try to get the ball where you want it to be. The creator moves on to the driver and again states it's lightweight. - 00:27–00:30 00:27–00:30 My favorite club in the bag, it's got to be the hybrid. The creator calls out his favorite club. - 00:30–00:35 00:30–00:35 If you're stuck between a long iron and a fairway wood, the hybrid is made to bail you out. The creator explains what the hybrid is for. - 00:36–00:44 00:36–00:44 Let's move on to the putter. It's got nice weight to it, which I like a lot, especially if you're just starting out. If you miss hit the ball on a putt, you're not going to see your club twisting and turning like that. The creator reviews the putter and states that it is good for beginners. - 00:45–00:50 00:45–00:50 Definitely would have been nice to have these clubs when I first started. Clubs that are actually designed to help you as a beginner playing golf. The creator closes with a recommendation.

# Ad summary This ad showcases Vice golf balls in neon sunset and cotton candy colors. The ad shows a person opening boxes of golf balls and displaying the different color variations. # Brand positioning Vice Golf is presented as a brand that offers high-quality golf balls with unique and eye-catching designs. The brand seems to target golfers who want to stand out on the course with vibrant and colorful equipment. The brand pushes against the norm of traditional, plain golf balls by offering bold color combinations and limited edition designs. The brand positioning is both functional, offering performance golf balls, and emotional, appealing to golfers who value self-expression and fun. # Product The featured product is Vice golf balls, specifically the Neon Sunset and Cotton Candy color variations. These golf balls are designed with vibrant, two-tone color schemes, such as a mix of pink and orange or blue and pink. The balls feature the Vice logo and a number '1'. The ad highlights the unique color combinations as a key selling point, suggesting that these golf balls are for golfers who want to add a touch of personality and style to their game. The ad also addresses the purchase barrier of pre-orders by stating that the balls are now available and will be shipped this week. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the vibrant colors of the golf balls. The editing style is simple with static shots and smooth transitions. The production quality has a UGC feel, which supports the casual and approachable tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:12 [Upbeat music] Neon Sunset & Cotton Candy sind jetzt verfügbar. Kein Pre-Order mehr - Versand diese Woche. Text overlay: 00:00–00:12 Neon Sunset & Cotton Candy sind jetzt verfügbar / 00:00–00:12 Kein Pre-Order mehr - Versand diese Woche. Visual: 00:00–00:01: A hand holds a white box with a colorful graphic of a golf ball on it. The background is a wooden surface. The box has the word "Vice" on it. The lighting is bright and even. The camera is stationary and close-up. / 00:01–00:04: The hand opens the box to reveal a neon pink and orange golf ball. The background is the same wooden surface and the box. The golf ball has the word "Vice" on it. The lighting is bright and even. The camera is stationary and close-up. / 00:04–00:05: The hand rotates the golf ball to show all angles. The background is the same wooden surface and the box. The golf ball has the word "Vice" on it. The lighting is bright and even. The camera is stationary and close-up. / 00:05–00:07: The hand opens another box to reveal a neon blue and pink golf ball. The background is the same wooden surface and the box. The golf ball has the word "Vice" on it. The lighting is bright and even. The camera is stationary and close-up. / 00:07–00:12: The hand rotates the golf ball to show all angles. The background is the same wooden surface and the box. The golf ball has the word "Vice" on it. The lighting is bright and even. The camera is stationary and close-up. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of waiting for pre-ordered items by stating that the golf balls are now available and will be shipped this week: "Kein Pre-Order mehr - Versand diese Woche." # Value propositions - The unique color combinations allow golfers to stand out and express their personality on the course. # Benefits - Unique and eye-catching design - Express your personality on the golf course # Features - Neon Sunset & Cotton Candy color variations # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone unboxing and showcasing the product, giving it a user-generated content feel. # Storyline - 00:00–00:01 The ad begins with a close-up of a hand holding a box of Vice golf balls, showcasing the packaging and the 'Vice' logo. - 00:01–00:04 The hand opens the box to reveal a golf ball with a neon pink and orange color scheme. This is intended to showcase the unique and vibrant colors of the product. - 00:04–00:05 The hand rotates the golf ball to show all angles and the 'Vice' logo. This is intended to highlight the design and branding of the product. - 00:05–00:07 The hand opens another box to reveal a golf ball with a neon blue and pink color scheme. This is intended to showcase another color option. - 00:07–00:12 The hand rotates the golf ball to show all angles and the 'Vice' logo. This is intended to highlight the design and branding of the product.

# Ad summary This ad showcases Vice golf balls, specifically the Pro Air Cotton Candy model, highlighting its unique colorway and availability for shipping. # Brand positioning Vice Golf is presented as a modern and stylish golf brand, emphasizing both performance and aesthetics. The brand is positioned to appeal to golfers who value quality and design, offering products that stand out from traditional golf equipment. The focus on unique colorways and availability for shipping suggests a direct-to-consumer approach, catering to customers who seek convenience and individuality in their sporting goods. # Product The featured product is the Vice Pro Air golf ball in the Cotton Candy colorway. This golf ball is designed to provide both distance and feel, catering to golfers who seek a balance of performance characteristics. The Cotton Candy colorway is a unique design featuring a blend of blue and pink, offering a visually distinctive option compared to traditional white golf balls. The packaging includes a cutout to showcase the ball's color and design, emphasizing its aesthetic appeal. The packaging also highlights the Vice brand logo and the product's name, reinforcing brand recognition and product identification. # Visual style The ad features a clean and direct product shot, likely taken in a warehouse or shipping environment. The lighting is bright and even, highlighting the product's colors and design. The overall style is simple and functional, focusing on showcasing the product and its availability. # Hooks Headline: jetzt im Versand # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - DISTANCE & FEEL # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on showcasing the product and its availability, reflecting the brand's perspective. # Storyline - The ad opens with a close-up shot of the Vice Pro Air Cotton Candy golf ball packaging. This is intended to immediately capture attention with the product's unique colorway and design, as seen from the brand's perspective. - A red badge with the text "jetzt im Versand" (now in shipping) is placed above the product, drawing attention to the immediate availability of the product. This is intended to create a sense of urgency and encourage immediate purchase, as seen from the brand's perspective.

# Ad summary This ad showcases Vice golf balls, emphasizing their visibility through bright colors. The ad humorously contrasts the product with impractical alternatives like GPS trackers or radioactive lighting, highlighting the simplicity and effectiveness of the Vice golf balls. # Brand positioning Vice Golf is presented as a brand that prioritizes practical solutions for golfers. The brand uses humor to position itself against overly complicated or impractical alternatives, suggesting a focus on simplicity and effectiveness. The bright colors of the golf balls align with a fun, slightly irreverent tone, appealing to golfers who value performance without sacrificing personality. # Product The featured product is a Vice golf ball, distinguished by its bright, multi-colored design. The ad emphasizes the ball's high visibility, suggesting it is easy to spot in various environments, including grass and rough terrain. The product's unique selling point is its bright color, which helps golfers avoid losing their balls. The ad addresses the common frustration of losing golf balls and presents the Vice golf ball as a straightforward solution. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple framing. The editing is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is relaxed, with each shot held long enough to convey its message clearly. # Hooks Text overlay: 00:00–00:09 So verlierst du nie wieder einen Golfball: / 00:00–00:09 ❌ GPS-Tracker / 00:00–00:09 ❌ Radioaktives Leuchten / 00:00–00:09 ✅ Mach ihn einfach verdammt hell Visual: 00:00–00:04: A hand holds a brightly colored Vice golf ball with a red and yellow gradient. The background is blurred and shows a dark, earthy surface. The camera is close-up, focusing on the ball and hand. Text overlays appear on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the common problem of losing golf balls during a game. # Value propositions - Avoid losing your golf ball with its bright color. # Benefits - High visibility - Easy to spot in various environments # Features - Bright, multi-colored design # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product. # Storyline - 00:00–00:04 The ad opens with a hand holding a brightly colored Vice golf ball. - 00:04–00:05 The hand places the golf ball in a patch of grass. - 00:05–00:06 The hand picks up the golf ball again. - 00:07–00:09 The hand holds the golf ball in front of a golf course.

# Ad summary This ad features a screenshot of a social media post showcasing a pink Vice Golf golf ball. The post highlights the ball's visibility and includes the hashtag #hotpinkballgang. # Brand positioning Vice Golf is presented as a brand that offers high-visibility, stylish golf balls. The brand seems to focus on combining performance with a unique aesthetic, as highlighted by the 'Cotton Candy' color and the #hotpinkballgang hashtag. This suggests a brand that is modern, playful, and community-oriented, appealing to golfers who want to stand out on the course. # Product The product featured is a Vice Golf golf ball in a 'Cotton Candy' color, which is a bright pink with light blue speckles. The ball is designed for high visibility, as emphasized in the social media post. The number '3' is printed on the ball. The product is presented as easy to find, even when hit into various locations on the golf course. The ad aims to address the common frustration of losing golf balls during play by highlighting the ball's distinctive color and ease of spotting. # Visual style The ad has a UGC (user-generated content) feel, resembling a casual snapshot taken on a smartphone. The visual motif is a social media post screenshot, which adds authenticity and relatability. The image treatment is natural, with no obvious filters or enhancements. The typography is integrated as part of the social media post, appearing in a standard font. The style mimics a platform-native post, aiming to blend seamlessly into a user's feed and increase scannability. # Hooks Headline: Die neuen Cotton Candy Bälle von @ViceGolf sehen wirklich aus als würden sie leuchten. Hab die heute überall hingehauen und jedes Mal sofort gefunden.. ✨✨ #hotpinkballgang # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of losing golf balls during play. "Hab die heute überall hingehauen und jedes Mal sofort gefunden.." # Value propositions - The Cotton Candy Bälle are easy to find because they look like they are glowing. # Benefits - sehen wirklich aus als würden sie leuchten - jedes Mal sofort gefunden # Features - Cotton Candy Bälle # Call to action None used. # Social proof - "Die neuen Cotton Candy Bälle von @ViceGolf sehen wirklich aus als würden sie leuchten. Hab die heute überall hingehauen und jedes Mal sofort gefunden.. ✨✨ #hotpinkballgang" – Sam (@sam_golfs_08) # Point of view - Customer: The social media post screenshot presents the perspective of a user named Sam, who shares their positive experience with the Vice Golf balls. # Storyline - The ad opens with a screenshot of a social media post from a user named Sam (@sam_golfs_08) on what appears to be Twitter. The message conveys the user's positive experience with the new Cotton Candy golf balls from Vice Golf, noting how visible they are. This is intended to immediately capture attention and establish a positive user experience. - The post continues with the user stating that they hit the balls everywhere and were able to find them immediately each time. This reinforces the product's key benefit of high visibility and ease of retrieval, from the customer's perspective. - The post concludes with the hashtag #hotpinkballgang, which is intended to create a sense of community and brand affiliation. This encourages viewers to associate the product with a fun, trendy, and recognizable group, from the brand's perspective.

# Ad summary This ad showcases a VICE Golf starter set, highlighting each club individually and providing a detailed look at the features and design. # Brand positioning VICE Golf is presented as a brand offering stylish and high-quality golf equipment. The brand focuses on providing modern-looking gear for golfers who value both performance and aesthetics. With a color palette emphasizing black and neon green, VICE Golf distinguishes itself through eye-catching design, positioning itself for golfers looking for a blend of functionality and unique style in their equipment. The brand offers a full range of products from golf clubs to apparel, all with the signature VICE Golf color scheme and modern design. # Product The product advertised is a VICE Golf lime starter set, comprising a range of golf clubs and a golf bag. Each club features a black finish with neon green accents and the VICE Golf logo. The set includes various types of clubs such as a driver, a hybrid, irons (numbered 7, 8, and 9), a pitching wedge, and a putter. The driver has a 10.5° loft and the hybrid is a 22°. Each club headcover and the golf bag are black with neon green embroidered VICE logos. The design emphasizes a modern aesthetic and the set is presented as ideal for golfers looking for a complete, stylish set to start or upgrade their game. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The editing consists of static shots with smooth transitions, allowing viewers to focus on the design and features of the VICE Golf starter set. The production quality is polished, giving a commercial feel. The pacing is consistent and relatively slow, emphasizing each product element. The ad uses a contrasting color palette of black and neon green to make the products stand out. # Hooks Text overlay: LIME STARTER SET Visual: 00:00–00:01 A black VICE Golf golf bag is displayed against a neutral background, with golf clubs protruding. The golf clubs have black headcovers with a neon green VICE logo on them. To the right, there is visible studio equipment, including a white cloth and a metal stand. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Modern aesthetic - Provides a complete set - Unique blend of functionality and style # Benefits - Stylish look - High quality - Complete golf set # Features - Black finish with neon green accents - VICE Golf logo - Driver with 10.5° loft - Hybrid with 22° - Full range of clubs # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand’s perspective, showcasing its product range and design. # Storyline - 00:00–00:01 The ad begins with a full shot of a VICE Golf starter set golf bag with golf clubs. - 00:01–00:05 00:01–00:05 A hand removes one of the irons from the bag, displaying the club's head. This showcases the club's design and branding. - 00:05–00:09 00:05–00:09 Next, the driver with its headcover is removed from the bag, showing the unique design and the VICE Golf logo on the clubhead. This provides a look at the club's key features. - 00:09–00:15 00:09–00:15 The putter is then removed and displayed, emphasizing its design and brand details. This continues to showcase the variety of clubs included in the starter set. - 00:15–00:20 00:15–00:20 Lastly, the hybrid is removed and displayed, further highlighting the range of clubs in the set. This completes the demonstration of the entire VICE Golf lime starter set. - 00:20–00:22 00:20–00:22 The ad concludes by showcasing the full VICE Golf lime starter set golf bag with the golf clubs.

# Ad summary This ad shows the forging process of Vice Golf's new VG103 golf club in a visually engaging and abstract manner. # Brand positioning The ad presents Vice Golf as a brand focused on high-quality, precision-engineered golf equipment, emphasizing the advanced manufacturing processes behind its products. The brand aligns itself with a modern, minimalist aesthetic, suggesting a focus on performance and design. It pushes against traditional norms by highlighting technical engineering in a stylized way, appealing to consumers who appreciate both form and function in their sporting equipment. The brand's positioning is both functional, showcasing the forging process, and emotional, evoking a sense of precision and advanced technology. # Product The product featured is the new VG103 golf club from Vice Golf, forged using German engineering. The ad emphasizes the manufacturing process, from a glowing-hot metal blank to the finished club head. The club is presented with a minimalist design, featuring clean lines and a brushed metal finish. The words 'FORGED' and 'VG103 GERMAN ENGINEERING' are etched into the club, highlighting its construction and design origin. The ad focuses on the precision and technology involved in creating the club, suggesting it is designed for golfers who value high-performance equipment and attention to detail. # Visual style The ad has a polished, high-end production quality with a focus on clean, minimalist visuals. It features smooth transitions and static shots that highlight the product's design and manufacturing process. The editing rhythm is moderate, with cuts timed to emphasize key moments. The audio-visual sync is notable, as sounds of the forging process align with visual actions, creating a cohesive and engaging experience. # Hooks Spoken: 00:00–00:02 [Mechanical robotic sounds] Visual: 00:00–00:02: A robotic arm with a gray cube-shaped end holding a glowing orange cylinder. Another robotic arm below with a similar cube-shaped end. The cylinder is forged. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - German Engineering # Features - Forged # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features through stylized visuals. # Storyline - 00:00–00:02 A glowing-hot metal piece is being forged between two robotic arms. - 00:02–00:13 The perspective switches to a finished golf club rotating to show its various features. - 00:13–00:16 The ad concludes with a black screen and white text that states the name of the new golf club.

# Ad summary This ad showcases the process of customizing a set of Vice Golf irons, highlighting the unique 'Miami Vice' theme with vibrant pink and turquoise accents. The video aims to appeal to golf enthusiasts who appreciate personalized gear and a touch of retro style. # Brand positioning Vice Golf is presented as a brand that offers customizable golf equipment, allowing customers to personalize their gear with unique color schemes and designs. The brand is positioned as modern and style-conscious, breaking away from traditional golf aesthetics with bold color combinations and a playful, retro theme. Vice Golf occupies a space in the market for golfers who want to express their individuality through their equipment and appreciate a blend of performance and style. The brand aligns with a lifestyle that values self-expression and a departure from the norm. # Product The featured product is a set of Vice Golf irons, specifically customized with a 'Miami Vice' theme. The irons are shown being assembled and customized with turquoise and pink color accents, including filling in the brand name and number on each iron. The process involves applying epoxy to attach the clubhead to the shaft and then cutting the shaft to the desired length. The final product features a sleek, black clubhead with distinctive color highlights and a topographical design. The customization process itself is presented as a USP, suggesting that customers can create golf clubs that reflect their unique style. The ad addresses the purchase barrier of generic golf equipment by offering personalized options. # Visual style The ad has a polished commercial feel with clear, well-lit shots of the customization process. The editing style includes quick cuts to maintain a fast pace and showcase each step of the assembly. The production quality is high, with a focus on detail and visual appeal. The pacing is consistent, with cuts timed to the background music, enhancing the overall rhythm of the video. # Hooks Spoken: Club's done Text overlay: COME BUILD CUSTOM / "MIAMI VICE" IRONS Visual: 00:00–00:02: A close-up shot of a black Vice Golf iron with turquoise and pink accents held in a person's hand. The background is a blurred workbench with various tools and equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the frustration of using generic golf equipment that lacks personality. This is implied through the emphasis on customization and unique design elements. # Value propositions - Create golf clubs that reflect your unique style - Stand out on the course with a bold and modern design - Experience the quality and performance of Vice Golf products # Benefits - Personalized golf equipment - Stylish and distinctive design - Enhanced performance on the course # Features - Customizable color schemes - Unique 'Miami Vice' theme - High-quality materials and construction # Call to action None used. # Point of view - Brand 65% – The brand is the primary voice, showcasing the product features, customization process, and aesthetic appeal. - Customer 35% – The customer's perspective is conveyed through the creator demonstrating the product and speaking directly to the audience. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a customized Vice Golf iron featuring a black finish with turquoise and pink accents, immediately introducing the 'Miami Vice' theme. The message is to grab attention with a visually striking design and hint at the customization process. This is presented from the brand's perspective, showcasing their product's aesthetic appeal, with a cool and modern tone. - 00:02–00:04 00:02–00:04: The scene transitions to a workbench where the creator places several black iron clubheads, setting the stage for the assembly process. The message is to show the initial components of the golf club. This continues from the brand's perspective, showing the tools involved, with a practical tone. - 00:04–00:05 00:04–00:05: A golf club shaft is shown on a work surface. The message is to introduce another key component being used to create the golf club. This continues from the brand's perspective, showing the tools involved, with a practical tone. - 00:06–00:08 00:06–00:08: The creator applies turquoise and pink paint to the clubheads, customizing the design. The message is to emphasize the customization process and the unique color scheme. The perspective shifts to the creator's point of view, demonstrating the hands-on aspect, with a creative tone. - 00:09–00:11 00:09–00:11: The paint is cleaned up on the club head to reveal the colored accents. The message is to convey a clean, finished look to the painted accents. The perspective shifts to the creator's point of view, demonstrating the hands-on aspect, with a practical tone. - 00:12–00:14 00:12–00:14: The completed clubhead is showcased in hand, displaying the finished paint job. The message is to show a close up of the completed clubhead with the customized paint job. This shows a close-up perspective to the viewer of the finished product with a satisfying tone. - 00:15–00:22 00:15–00:22: The shaft is glued into the club head. The message is to show how the club head is attached to the shaft with a close up view to show the technical nature of the installation. The perspective shifts to the creator's point of view, demonstrating the hands-on aspect, with a practical tone. - 00:23–00:27 00:23–00:27: The shaft is cut and prepared. The message is to show the final preparation stages before the grip is added to the shaft with a close up view to show the technical nature of the installation. The perspective shifts to the creator's point of view, demonstrating the hands-on aspect, with a practical tone. - 00:28–00:34 00:28–00:34: The completed golf club is displayed by the creator, who expresses his satisfaction with the final product. The message is to create a desire to use the product. The perspective shifts to the creator's point of view, showing a hands-on aspect, with a satisfying tone. - 00:35–00:39 00:35–00:39: A close up of the completed golf club is shown. The message is to highlight the finished design of the product. This shows a close-up perspective to the viewer of the finished product with a satisfying tone.

# Ad summary A user review style ad discussing the Vice VGI02 Irons and their performance. This includes information on their forgiveness, performance, and improvements the reviewer saw in his game. # Brand positioning Vice Golf is presented as a company that makes golf clubs that are accessible to amateur golfers. The brand is presented as offering products that improve performance, even for those who are just starting out. They are positioned as pushing against the norm of golfers having to sacrifice feel for forgiveness, and instead offer both. The values associated with the brand are improving, accessibility, and value. # Product The Vice VGI02 Irons are presented as forgiving clubs that still allow the user to shape their shots. The irons have red midsize grips that are still sticky after a year of use. They allow the golfer to feel exactly where they are hitting the ball every time. Overall, the VGI02 irons are for people who are thinking about getting new clubs but don't want to sacrifice feel for forgiveness. # Visual style The ad has a generally bright and polished look, but maintains the scrappy, casual aesthetic of user-generated content. The editing style is fairly straightforward, but shifts between a traditional video and a golf simulator. The pacing is moderate, with the cuts happening at a rate of around 10 cuts per minute. The audio-visual sync is inconsistent, with some moments where the cuts are timed to the music and others where they are not. # Hooks Spoken: 00:00–00:05 Vice VGI02 irons. I've had these for about a year and I can honestly say that my swing is better. Text overlay: 00:00–00:05 MY BRUTALLY HONEST VGI021-YEAR REVIEW Visual: 00:00–00:05 Close up of two Vice Golf brand irons in a golf bag against a blurred background. The foreground is slightly out of focus. The lighting is bright and there are some reflections on the irons. Text overlay at the top reads "MY BRUTALLY HONEST VGI021-YEAR REVIEW" The man speaking is not visible in this shot. # Funnel stage Consideration # Pain points For amateur golfers, there's a common point of hesitation that more forgiving clubs won't allow them to hit the ball as far or shape their shots how they would like. # Value propositions - Clubs are forgiving, but still allow the user to shape their shots. - Red midsize grips are durable and long-lasting. # Benefits - My swing is better - My game is better in general - My confidence is way better - Can feel exactly where I'm hitting the ball every time I strike it - No crazy wear or tear, still sticky # Features - Vice VGI02 irons - Red midsize grips # Call to action None used. # Social proof - "I've had these for about a year and I can honestly say that my swing is better." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who has been using the product for a year. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a shot of a Vice Golf iron. The speaker states that he's had these irons for about a year and that his swing is better. - 00:05–00:10 00:05–00:10 A clip is shown of the speaker using the clubs on the driving range and he states that his game is better in general and that his confidence is way better. This is meant to provide proof of product effectiveness. - 00:10–00:16 00:10–00:16 The speaker states that the clubs took his handicap from a twenty plus to a thirteen. This is meant to further establish how effective the product is. - 00:16–00:27 00:16–00:27 The speaker says that he thought he wouldn't like the forgiveness of the clubs because they are marketed as super forgiving for people just starting out. He thought that would take distance off and wouldn't be able to shape his shots. This is meant to address a potential point of hesitation a potential customer might have. - 00:27–00:34 00:27–00:34 The speaker addresses the concern he raised earlier, but states that it hasn't changed anything. He says that he can feel exactly where he's hitting the ball every time he strikes it. - 00:34–00:42 00:34–00:42 The speaker mentions that the red midsize grips that he got with the clubs still don't have crazy wear or tear after a year and are still sticky. He also mentions that he plays a lot of golf. This is to highlight the durability of the product. - 00:42–00:50 00:42–00:50 The speaker states that if you're thinking about getting new clubs but you don't want to sacrifice feel for forgiveness, the Vice VGI02s definitely hit the sweet spot. This provides a conclusion to the ad. - 00:51–00:55 00:51–00:55 The speaker says that the clubs have been in the bag for a year and they're not going anywhere anytime soon. This is meant to signal long-term satisfaction with the product.

# Ad summary This ad promotes Vice Golf's new VGIO3 club. The ad showcases a close-up shot of the golf club and ball on a green to promote its new playable blade. # Brand positioning Vice Golf is presented as a brand committed to providing high-quality golf equipment. The brand aims to occupy a space in the consumer's mind as a provider of advanced golf technology, as shown through the tagline and visual focus on the playable blade. This positioning implies that Vice Golf challenges the norms of traditional golf equipment by blending performance with user-friendliness. The brand promotes values of innovation and quality, appealing to golfers who seek an edge through advanced equipment. # Product The featured product is the new Vice Golf VGIO3 golf club, specifically highlighted as 'The Playable Blade'. The ad showcases the club and a golf ball positioned closely together on a green surface. The club head has the number '9' engraved on it, and also bears the 'USA' stamp near the top. The key selling point is its advanced blade design, suggesting it combines performance with ease of use. This makes the product appealing to golfers looking for enhanced playability without sacrificing the precision and control typically associated with blade clubs. The ad aims to overcome the barrier that blade clubs are difficult to use by highlighting the 'playable' aspect. # Visual style The ad features a close-up, studio-quality shot focused on clarity and detail. The visual motif is clean and product-focused, emphasizing a high level of detail and quality. The image treatment includes background blur to draw focus to the product and clear lighting to highlight textures. The typography is bold and legible, ensuring the key message is easily scannable. This style maintains a professional, detail-oriented presentation. # Hooks Headline: THE PLAYABLE BLADE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Playable Blade # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's perspective is showcased by the clear product presentation, brand logo, and concise headline all focused on highlighting the product features and benefits. # Storyline - The ad starts by introducing the Vice Golf brand, instantly setting the stage for what is to come by positioning the company logo at the top of the ad. This message is intended to establish a clear brand identity before diving into the product details, and is told from the brand's perspective. - The ad transitions to highlighting the main selling point of its product, the 'Playable Blade' VGIO3, through a clear and concise headline that is centrally located. This communicates the product's unique selling proposition and is told from the brand's perspective. - The ad concludes by identifying the name of the new product. This communication serves to ensure the audience knows exactly which product is being highlighted, as told by the brand.

# Ad summary This ad showcases the VICE Golf VGi03 iron. The image focuses on design and craftsmanship. # Brand positioning VICE Golf is presented as a modern golf equipment brand that focuses on the technical innovation and design of their clubs. The company pushes against traditional norms by positioning itself as a brand for players who appreciate both performance and design, blending functionality with a sleek, contemporary aesthetic. # Product The product featured is the VICE Golf VGi03 iron, described as a "NEW PLAYABLE BLADE". The iron is shown in detail to highlight its design and construction; the clubhead is silver with a black stripe, marked with the word "FORGED" on the face. The clubface features horizontal grooves, while the back of the club shows "VICEGOLFUSA" printed vertically. The product appears to be aimed at golfers looking for a combination of traditional blade design with modern playability. The ad seeks to encourage potential buyers to consider this club, highlighting its design and innovation. # Visual style The visual style is high-quality, with a focus on product detail. The image treatment includes background removal and color grading to enhance the product's sleek appearance. The typography is large and bold, and the style aims to create stop power in the feed by showcasing the product's unique design. # Hooks Headline: NEW PLAYABLE BLADE # Funnel stage Consideration # Pain points The ad implies that some golfers may find blade irons difficult to use but appreciate their aesthetics. # Value propositions - NEW PLAYABLE BLADE: Provides golfers with a club that offers both aesthetics and ease of use. # Benefits - Implied: combines the look of a blade iron with playability. # Features - NEW PLAYABLE BLADE - Forged # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product features and design from the brand's perspective. # Storyline - The ad opens with a close-up shot of the VICE Golf VGi03 iron. This establishes the product and showcases its design and build quality from the brand's perspective. - The text overlay highlights key features and names the product. This provides the product information and context from the brand's perspective. - The VICE Golf logo is shown on the clubhead and within the text, reinforcing brand recognition from the brand's perspective.

# Ad summary Two men are golfing, but one man keeps hitting the ball into the wrong fairway. The other man suggests he try Vice Golf Balls, as they can help line up your shot and square your club face. # Brand positioning Vice Golf is presented as a brand that is modern, direct-to-consumer, and focused on providing high-quality golf balls and accessories at a fair price. The brand is approachable and relatable, appealing to golfers of all skill levels. The brand is presented as a solution for golfers who may struggle with accuracy or consistency in their shots. The use of the golf ball promotes its unique alignment features and benefits for improved performance and precision. # Product The featured product is Vice Golf Balls, specifically designed to improve shot accuracy. These golf balls have a small line that helps align your shot and a big line that helps square your club face. This feature is intended to improve the accuracy of a golfer's shot. These golf balls are presented as something more than just for putting. # Visual style The ad has a casual, UGC-style feel, shot in natural lighting on a golf course. The production quality is relatively simple, with stable camera work and clear audio. The editing is straightforward, with quick cuts between the two men. The pacing is moderate, allowing for clear communication of the storyline and product features. # Hooks Spoken: 00:00–00:01 Male 2: Wait, wait, what are you doing dude? Text overlay: 00:00–00:12 POV: your scramble partner keeps hitting in the wrong fairway Visual: 00:00–00:02 On a golf course on an overcast day, a man wearing an olive green long sleeve shirt and olive green pants is about to hit a golf ball off a tee. Behind him to the right stands another man wearing a black hat, black hoodie, and white golf glove, looking at the first man. The camera is stable and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling with accuracy or consistency in golf shots. "You've been hitting the wrong fairway all day." # Value propositions - The small line helps line up your shot. - The big line helps square your club face. # Benefits - Helps line up your shot - Helps square your club face # Features - Small line to line up your shot - Big line to square your club face # Call to action None used. # Social proof - I'm using Vice balls # Point of view - Customer 80% – The majority of the video is told from the perspective of two golfers, showing their interaction and how they use the product in a relatable scenario. - Brand 20% – The second man highlights the features of the product. # Storyline - 00:00–00:03 A man is preparing to hit a golf ball, but his friend stops him, asking where he is aiming. - 00:03–00:07 The first man responds that he is aiming for the fairway, but the second man points out that they are going to the other hole. - 00:07–00:12 The first man is incredulous, but the second man assures him that he has been hitting the wrong fairway all day. The first man expresses frustration. - 00:12–00:15 The second man suggests that the first man try Vice Golf Balls, then holds one up. - 00:15–00:17 The first man expresses that he thought those balls were just for putting, but the second man explains that they are not. - 00:17–00:21 He goes on to explain that the small line helps align your shot and the big line helps square the club face. - 00:21–00:24 The first man uses the Vice Golf Ball and hits the ball straight. - 00:24–00:27 He is happy that he hit the ball straight and states that he is using Vice Golf Balls.

# Ad summary This ad presents Vice Golf Tracer balls as the perfect solution to maintain swing from the driving range to the tee box. A golfer demonstrates how the tracer lines on the ball act as a guide for alignment, providing the stability and accuracy that the stall gives on the range. # Brand positioning Vice Golf is presented as a modern brand that identifies the nuances and struggles of golfers. The brand aims to bridge the gap between the driving range and the golf course, offering solutions for players who struggle to maintain their swing consistency in different environments. Vice Golf addresses functional needs with an innovative approach by creating golf balls with built-in alignment guides. # Product The Vice Golf Tracer balls are golf balls with tracer lines designed to aid golfers in maintaining alignment and swing consistency, especially when transitioning from the driving range to the tee box. Each ball has distinct tracer lines that run along the ball and can be aligned to assist with aim and direction. These lines help golfers replicate the stability and squareness they experience on the driving range, where stalls provide a physical guide. These golf balls aim to eliminate the open feeling and lack of reference points that can cause golfers to struggle on the tee box. # Visual style The ad features a blend of clear visuals with a polished yet authentic feel, characteristic of UGC. It combines static shots with occasional smooth transitions and animated overlays to emphasize key points. The production quality is mid-range, balancing a commercial presentation with an accessible, real-world user experience. # Hooks Spoken: 00:00–00:03 Explain to me why my range swing disappears Text overlay: 00:00–00:04 Why your range swing disappears on the tee box / 00:00–00:04 Explain to me why my range swing disappears Visual: 00:00–00:02 The scene is a golf driving range with a golfer wearing a white shirt, black shorts, white socks, and white golf shoes swinging. He is wearing a hat and sunglasses. There is a green mat, a golf ball, and a bucket. In the background, there is a light sky and green trees. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of golfers whose swing differs from the driving range to the tee box, where there is a lack of stalls. The spoken and visual message is, "Explain to me why my range swing disappears the moment I step onto the tee box." # Value propositions - The tracer lines on the balls replace the need for a driving range stall # Benefits - Helps golfers maintain alignment - Helps golfers maintain swing consistency - Good for transitioning from the driving range to the tee box - Replicates stability and squareness from driving range on the tee box # Features - Golf balls with tracer lines # Call to action Go to vicegolf.com and get yours today # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses the product to solve a personal problem. # Storyline - 00:00–00:04 00:00–00:04 The creator asks why their range swing disappears on the tee box, setting up the problem. The tone is inquisitive and frustrated, inviting viewers to relate to the issue. Visuals of him swinging on the driving range and tee box highlight the contrast and problem. - 00:04–00:09 00:04–00:09 He explains that range stalls keep golfers square, while the tee box is wide open with no reference, diving into the reasons behind the problem. The tone is explanatory and informative, seeking to clarify the underlying issues. Visuals showing the alignment of the driving range stall versus the open tee box emphasize the core contrast. - 00:09–00:17 00:09–00:17 The creator introduces Vice Golf Tracer balls as his solution, demonstrating how he uses them to build his own stall, creating alignment on the tee box. The tone is problem-solving and demonstrative, offering a practical fix to the problem. The visuals show the balls' unique design and how they are used for alignment, backing up claims. - 00:17–00:20 00:17–00:20 He concludes by saying that if golfers are struggling off the tee, the Vice Tracers are worth it. The tone is recommending and reassuring, promoting the product as a valuable solution. Visuals of him swinging the ball paired with text on the screen of the product emphasize the solution. - 00:20–00:25 00:20–00:25 The creator shows a picture of the product on the Vice Golf website and encourages people to go to ViceGolf.com and get theirs today. The tone is actionable and direct, driving viewers toward a purchase.

# Ad summary This ad promotes the Vice Tracer golf balls as a way to improve tee shots and putting with the benefit of alignment lines. The ad states that they feel pure and fly far, while also being a fraction of the price compared to ProV's. It ends with a CTA to buy them online, noting they sell out fast. # Brand positioning Vice Golf is presented as a brand that pushes against the norms of the golf equipment industry by providing high-quality golf balls at a more affordable price point than competitors. The brand aligns with a performance-driven lifestyle, offering products that enhance the golfer's precision and enjoyment of the game. Vice aims to occupy the space in the consumer's mind as a brand that delivers exceptional value and quality. # Product The Vice Tracer golf balls are designed to improve a golfer's tee shots and putting. The balls feature aim lines to assist with alignment, helping golfers keep their drives in play and make more putts. According to the ad, they “feel pure and fly far” and are sold at a fraction of the price compared to ProV's. The Vice Tracer is worth trying or buying because of its ability to improve a player’s game, its affordable price point, and its tendency to sell out quickly. # Visual style The ad uses a casual, UGC-style aesthetic with natural lighting and simple cuts. The production quality has a polished commercial feel due to the inclusion of voice over and motion graphics. The cuts per minute are approximately 35 and timed to voiceover lines. # Hooks Spoken: Male 1: I absolutely love this tee shot alignment ball from Vice. Text overlay: I absolutely love this tee shot alignment ball from Vice. (Caption) Visual: 00:00–00:03 A person's hand holds three white Vice golf balls with black and light blue lines on them. The background is green grass. The person appears to be standing outside. # Funnel stage Consideration # Pain points The ad addresses the common frustration of golfers struggling with their tee shots and putting alignment, implying this leads to reduced accuracy and enjoyment of the game. # Value propositions - They're a fraction of the price compared to ProV's # Benefits - The aim lines help you keep your drives in play - They feel pure and fly far - Whether you're trying to make more putts or align your tee shots better # Features - Aim lines - Alignment ball # Call to action Make sure you go online and get your pack today # Social proof - "I absolutely love this tee shot alignment ball from Vice" – Male 1 (Customer) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a satisfied customer who uses and enjoys the product. # Storyline - 00:00–00:03 The ad opens with a person holding three Vice golf balls, introducing the product and expressing enthusiasm. - 00:03–00:05 Transitioning to a golf course, the ad showcases the ball being teed up next to a blue tee holder, highlighting the aim lines feature that helps keep drives in play, suggesting the product's functional benefits from a practical perspective. - 00:05–00:07 The next sequence shows a golfer hitting the ball, with a superimposed red line tracking the ball's trajectory, emphasizing the product's performance and distance capabilities, from the perspective of a player enjoying a game. - 00:07–00:10 Returning to a close-up shot of the golf ball, the ad reiterates the affordability aspect, comparing it to ProV's, appealing to price-conscious consumers. - 00:10–00:13 The ad demonstrates putting, then transitions to a golfer aligning tee shots, reinforcing the ball’s versatility for both tee shots and putting. - 00:13–00:19 The ad shifts to a screen recording of the Vice Golf website, showing the Vice Pro Tracer product page, while highlighting that they sell out super fast, urging viewers to purchase online to take advantage of it's availibity.

# Ad summary This ad promotes the Vice Tracer golf ball. It features a person who claims that using the Vice Tracer golf ball over traditional golf balls with only one line will improve your putting game by helping you to more accurately line up your putts. # Brand positioning The ad presents Vice as a brand that offers specialized golf equipment tailored for golfers who are not professionals. The brand emphasizes the use of better tools to enhance performance, positioning itself as a solution for improving golf skills, particularly in putting. The focus on functional benefits, such as improved alignment, suggests a commitment to enhancing the practical aspects of the game, appealing to golfers who seek tangible improvements. # Product The Vice Tracer golf ball is presented as a specialized golf ball designed to improve putting accuracy. Unlike traditional golf balls with only one line for alignment, the Vice Tracer features two lines, providing golfers with an enhanced ability to find the correct path to the hole. The golf ball is marketed toward consumers who are not professional golfers, and are looking to enhance their putting accuracy on the course. The product is presented as a tool that can help reduce the number of putts per game, transitioning users from three-putting to two-putting, and even sinking more putts. # Visual style The ad uses a hybrid of UGC and polished commercial aesthetics. Most of the ad is recorded in a way that feels like an everyday video with some edits. The ad mixes talking headshots with shots of the golf course. # Hooks Spoken: 00:00–00:04 Male 1: If you keep missing three footers because you can't line your ball up, this video's for you. Text overlay: 00:00–00:03 Golfers who suck at putting / 00:01–00:03 this is for you Visual: 00:00–00:01 A wide shot of a golf course on a sunny day. A person with long dark hair, a black long-sleeve shirt, black pants, and white shoes is seen preparing to putt a golf ball toward the hole. To the right of the golf ball is a white line that could be used as a guide. / 00:01–00:04 A waist-up, eye-level shot of a person with light skin, a mustache, and a beard. They are wearing a white t-shirt with an image on it, as well as a hat. They have gauges in their ears, and are wearing a large ring with the word "GOLF" written on it. In the background is a microphone, a guitar, and a closed wooden door. # Funnel stage Consideration # Pain points The single line on the golf ball is insufficient, which is causing putting inaccuracies: "If you keep missing three footers because you can't line your ball up..." # Value propositions - Using the tracer can improve your putt. - It has two lines to make lining up your putt even easier. # Benefits - Makes it super easy to line your ball up - Going from 3 putting to 2 putting and even sinking more putts with the Tracer # Features - Two lines to find a path to the hole # Call to action None used. # Social proof - "I was going from 3 putting to 2 putting and even sinking more putts with the Tracer, than I would with the line itself." – Male 1 # Point of view - Customer 100% – The ad is presented through the lens of a customer sharing their personal experience and advocating for the product's effectiveness. # Storyline - 00:00–00:04 00:00–00:04 The ad begins by directly addressing golfers who struggle with putting. The intention is to grab the attention of the intended audience, signaling that the ad is tailored to address a specific problem they face on the golf course. This introduction is delivered from the brand's perspective. - 00:04–00:12 00:04–00:12 The speaker acknowledges that most golfers are not professionals, but suggests that better tools can improve their game. The intention is to establish credibility, showing the viewer that the speaker understands their pain points, and setting up the introduction of the Vice Tracer golf ball as the solution. - 00:12–00:17 00:12–00:17 The ad shows the Vice Tracer as an alternative to using golf balls with a single line for alignment. The intention is to position the Vice Tracer as a more effective tool for lining up putts, addressing the perceived difficulty of using a single line to achieve the correct path. - 00:17–00:24 00:17–00:24 The speaker suggests that with the Vice Tracer's two lines it makes it easy to line your ball up. The intention is to show the viewer how the product solves the earlier stated issue of inaccuracy with putting. - 00:24–00:30 00:24–00:30 The speaker shares his personal experience of using the Vice Tracer golf ball. The intention is to create social proof, conveying the product's effectiveness by sharing a user's positive experience. - 00:30–00:37 00:30–00:37 The speaker claims that they went from three-putting to two-putting after switching to the Vice Tracer. The intention is to show a desirable outcome, reinforcing the product's value by showing a tangible improvement in the user's golf game.