How Trinny London Advertises on Meta

# Ad summary This ad for Trinny London's Naked Ambition serum features a woman demonstrating the product and highlighting its benefits for radiant skin. The ad also showcases other products in the Trinny London skincare line, emphasizing their role in a complete AM routine. # Brand positioning Trinny London is presented as a modern, science-backed skincare brand focused on delivering visible results. The brand aligns with a lifestyle that values simplicity and efficacy in skincare, pushing against the norm of complicated routines. The brand positioning is both functional, highlighting the ingredients and their benefits, and emotional, promising a boost in confidence through radiant skin. The brand aims to occupy a space in the consumer's mind as a go-to for effective, easy-to-use skincare that delivers a healthy glow. # Product The featured product is Trinny London's Naked Ambition, an Azelaic Exosome + Vitamin C serum. It is designed to give users more radiant skin in 6 weeks. The serum is applied as part of an AM routine, after cleansing and before moisturizing with SPF. The product is presented as a solution for dull skin, promising a visible glow and skin you'll want to show off. The serum comes in a coral-colored container with a pump applicator. # Visual style The ad has a clean and polished aesthetic with bright lighting and a focus on showcasing the products and their textures. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:01 TRINNY LONDON / 00:00–00:01 "I love dull skin" / 00:00–00:01 - no one ever. Visual: 00:00–00:01 A woman with dark skin and braided hair holds up an orange Trinny London product box against a white wall with molding. She is wearing a white tank top. Text overlays read "TRINNY LONDON" and "'I love dull skin' - no one ever." A red 'Red Beauty Awards 2026' badge is visible. # Funnel stage Consideration # Pain points The ad addresses the pain point of dull skin, which is presented as undesirable with the phrase "'I love dull skin' - no one ever." # Value propositions - Naked Ambition: Azelaic Exosome + Vitamin C serum for skin you'll want to show off - See The Light: SPF 50+ Moisturiser for sun protection - Better Off: AHA/PHA Gel Cleanser for cleansing # Benefits - More radiant skin in 6 weeks - Skin you'll want to show off # Features - Azelaic Exosome - Vitamin C serum - SPF 50+ Moisturiser - AHA/PHA Gel Cleanser # Call to action None used. # Social proof - The 'Red Beauty Awards 2026' badge serves as social proof, indicating that the brand has received recognition and validation from a reputable source. - 81% HAD MORE RADIANT SKIN IN 6 WEEKS** AFTER USING NAKED AMBITION # Point of view - Customer 80% – The ad features women applying the product and showing the results, creating a sense of relatability and trust. - Brand 20% – The brand voice is present through text overlays and product shots, providing information and reinforcing the brand identity. # Storyline - 00:00–00:01 The ad opens with a woman holding the Naked Ambition serum, setting the stage for the product reveal. - 00:01–00:07 The woman applies the serum to her hand and then to her face, demonstrating its use. - 00:07–00:08 The ad transitions to a visual of an AM routine, showcasing the Naked Ambition serum alongside other Trinny London products. - 00:08–00:12 The ad shows a woman applying the Better Off AHA/PHA Gel Cleanser, highlighting the cleansing step in the routine. - 00:12–00:15 The ad returns to the Naked Ambition serum, showing another woman applying it to her face and smiling, emphasizing the glow it provides. - 00:15–00:18 The ad shows a woman applying See The Light SPF 50+ Moisturiser, completing the AM routine with sun protection. - 00:18–00:23 The ad concludes with a product shot of the Naked Ambition serum, reinforcing the product and its benefits.

# Ad summary The ad features Trinny Woodall, founder of Trinny London, promoting The Elevator neck and décolleté treatment. She highlights the issue of skin crepiness and introduces the product as a solution with clinically proven results, emphasizing its ability to reduce lines, pigmentation, and redefine the jawline. # Brand positioning Trinny London is presented as a brand that offers innovative skincare solutions, particularly for mature skin. The brand aims to occupy a space in the consumer's mind as a provider of clinically proven treatments that address specific aging concerns like skin crepiness, lines, and pigmentation. The brand aligns with a lifestyle that values effective skincare and visible results. It positions itself as a solution-oriented brand, offering products that deliver tangible improvements. The brand positioning is both functional (clinically proven results) and emotional (feeling confident in one's skin). # Product The Elevator neck and décolleté treatment is presented as a skincare product designed to address skin crepiness, lines, pigmentation, and redefine the jawline. It is formulated with "cohesion technology" that knits the skin back together. The product is for individuals concerned with aging signs in the neck and décolleté area. The ad highlights that the product delivers clinically proven results, reducing lines and pigmentation while redefining the jaw. The ad addresses the purchase barrier of skepticism by emphasizing the clinically proven nature of the results and suggesting that users will not know how they lived without it. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with a focus on clear and direct communication. # Hooks Spoken: 00:00–00:04: How many of you feel I've got that crepiness here, it's separating out, and it's never going to get back together? Text overlay: 00:00–00:04: TRINNYLONDON Visual: 00:00–00:04: Close-up shot of Trinny Woodall in a brightly lit room, wearing a patterned robe. She gestures to her neck while speaking about skin crepiness. The background includes a shelf with various beauty products and a ladder. The camera is stationary, focusing on her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of skin crepiness in the neck area, which is described as skin separating out and never getting back together. "How many of you feel I've got that crepiness here, it's separating out, and it's never going to get back together?" # Value propositions - Clinically-proven results: This highlights the product's effectiveness and reliability, assuring customers of its value. - Cohesion technology: This suggests an innovative and advanced approach to skincare, making the product stand out. # Benefits - The lines are reduced - The pigmentation is reduced - The jaw is redefined - Clinically-proven results # Features - Cohesion technology # Call to action SHOP NOW # Social proof - Clinically-proven results: This implies that the product has been tested and validated by experts, adding credibility. # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who speaks directly to the camera to promote the product and its benefits. # Storyline - 00:00–00:02 The ad begins with Trinny Woodall directly addressing the audience, asking if they feel they have crepiness in their neck area. - 00:02–00:04 She elaborates on the issue, describing it as skin separating out and never getting back together, highlighting the frustration of this aging sign. - 00:05–00:08 Trinny introduces The Elevator neck and décolleté treatment, claiming it uses "cohesion technology" to knit the skin back together, presenting it as the solution to the problem. - 00:09–00:14 She lists the benefits of the product, stating that it reduces lines and pigmentation and redefines the jaw, emphasizing the clinically proven results. - 00:15–00:17 Trinny concludes by stating that users won't know how they lived without the product, reinforcing its value and effectiveness.

# Ad summary This ad features Trinny Woodall, founder of Trinny London, discussing and demonstrating the benefits of The Elevator Neck/Décolleté Treatment. She highlights its ability to reduce crepey skin, lines, and redefine the jawline, emphasizing clinically-proven results. # Brand positioning Trinny London is presented as a brand focused on providing clinically proven skincare solutions, particularly for addressing signs of aging. The brand aligns with a lifestyle that values effective and trustworthy skincare, positioning itself as a provider of products that deliver visible results. It pushes against the norm of accepting age-related skin changes by offering a treatment to 'knit that back together.' The brand positioning is both functional, emphasizing clinically proven results, and emotional, offering a solution to concerns about aging skin. # Product The Elevator Neck/Décolleté Treatment is a skincare product designed to reduce crepey skin, lines, and redefine the jawline. It is presented as a solution for those experiencing skin separation and aging signs in the neck and décolleté area. The product contains special ingredients that help to 'knit that back together,' addressing the purchase barrier of aging skin concerns. The ad emphasizes that the product delivers clinically-proven results, making it worth trying for those seeking visible improvements in their skin's appearance. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with a focus on clear communication. # Hooks Spoken: 00:00–00:01 [Clucking sound] Cloock, cloock, cloock, cloock, cloock! / 00:01–00:06 How many of you feel I've got that crepiness here? Text overlay: 00:00–00:24 TRINNY LONDON Visual: 00:00–00:05 Close-up shot of Trinny Woodall, a woman in her 50s with fair skin and light eyes, wearing a patterned robe. She is in a well-lit room with a vanity and shelves in the background. She touches her neck and speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin, specifically 'that crepiness' on the neck, which is described as 'separating out' and 'never going to get back together.' # Value propositions - The Elevator [Neck/Décolleté Treatment] reduces crepey skin, lines, and redefines the jaw, offering clinically-proven results. # Benefits - Crepey skin is reduced - The lines are reduced - The jaw is redefined - Clinically-proven results # Features - Special ingredients # Call to action SHOP NOW # Social proof - These are all clinically-proven results. # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who speaks directly to the camera to promote the product. # Storyline - 00:00–00:01 Trinny makes a clucking sound while touching her neck. - 00:01–00:06 00:01–00:06 Trinny asks viewers if they feel they have 'that crepiness' on their neck, implying a shared concern about aging skin. She describes it as 'separating out' and 'never going to get back together,' highlighting the problem the product aims to solve. The perspective is from Trinny, speaking directly to the audience in a relatable tone. - 00:06–00:08 00:06–00:08 Trinny asks, 'How can we knit that back together?' transitioning from problem to solution. This is a direct response to the previous statement, setting up the introduction of the product. - 00:08–00:10 00:08–00:10 Trinny states, 'We have to use special ingredients,' leading into the reveal of The Elevator Neck/Décolleté Treatment. The tone is informative and reassuring. - 00:10–00:15 00:10–00:15 Trinny presents the product and claims that with The Elevator, 'crepey skin is reduced, the lines are reduced, and the jaw is redefined.' She demonstrates application, reinforcing the product's benefits. The perspective is from Trinny as a brand representative. - 00:15–00:19 00:15–00:19 Trinny concludes by stating, 'These are all clinically-proven results. You just won't know how you lived without it,' emphasizing the product's effectiveness and creating a sense of urgency. The tone is confident and persuasive.

# Ad summary This ad for Trinny London's Take Back Time eye treatment features Trinny Woodall, the founder of the brand, explaining why the eye area ages faster than the rest of the skin and how this product can help. # Brand positioning Trinny London is presented as a brand that understands the science behind aging skin and develops innovative solutions. The brand is positioned as a provider of clinically proven results, focusing on longevity and taking control of the aging process. The brand aligns with a lifestyle that values informed skincare choices and proactive anti-aging measures, pushing against the norm of accepting aging without intervention. The brand positioning is both functional, highlighting the scientific basis and clinically proven results, and emotional, empowering customers to take back control of their skin's aging process. # Product The featured product is Trinny London's Take Back Time eye treatment, a product designed to combat the accelerated aging of the skin around the eyes. The product is formulated with innovative longevity ingredients and has clinically proven results when used every day. The ad addresses the fact that the eye area ages 10 years faster than the rest of the skin due to fewer sebaceous glands, thinner skin, and slower regeneration. The eye treatment is presented as a solution to take back control of the clock and combat discoloration underneath the eyes. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and occasional close-ups. The production quality is high-end, supporting the intended tone of expertise and trustworthiness. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: Why use an eye cream? Text overlay: Why use an eye cream? Visual: 00:00–00:01: A close-up shot of Trinny Woodall from the chest up, centered in the frame. She is in a room with neutral walls and a window in the background. She is wearing a navy blue satin robe and jewelry. She is holding a silver container and looking directly at the camera, speaking with a slight smile. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of accelerated aging around the eyes. "Our eye area ages 10 years faster than the rest of our skin." # Value propositions - Take Back Time eye treatment: Formulated with innovative longevity ingredients to combat accelerated aging around the eyes. - Clinically proven results: Provides tangible evidence of the product's efficacy. # Benefits - Take back control of the clock - Clinically proven results # Features - Innovative longevity ingredients - Clinically proven results # Call to action SHOP NOW # Point of view - Brand 100% – The ad is delivered by the brand founder, who shares product information and benefits. # Storyline - 00:00–00:01 00:00–00:01: The ad begins with Trinny Woodall asking, "Why use an eye cream?" This question is posed directly to the viewer to grab their attention and introduce the topic of the video. The tone is inquisitive and friendly, inviting the audience to learn more about the benefits of eye cream. The perspective is from the brand, aiming to educate the viewer on a common skincare concern. - 00:01–00:06 00:01–00:06: Trinny explains that "Our eye area ages 10 years faster than the rest of our skin." This statement is intended to shock the viewer and highlight the importance of targeted eye care. The tone is informative and slightly alarming, emphasizing the urgency of addressing this issue. The perspective is from the brand, providing a scientific fact to support the need for their product. - 00:06–00:13 00:06–00:13: Trinny asks, "Now why is that?" and proceeds to explain that "There are not so many sebaceous glands around our eyes, so you are not producing so many oils that hydrate around the eyes." This explanation provides a scientific reason for the accelerated aging of the eye area, building credibility and trust with the viewer. The tone is educational and reassuring, offering a clear understanding of the problem. The perspective is from the brand, positioning themselves as knowledgeable and trustworthy. - 00:13–00:17 00:13–00:17: Trinny continues, "It is a much thinner skin. That's why we sometimes see discoloration underneath." This further elaborates on the reasons for the eye area's vulnerability, addressing a common concern among viewers. The tone is empathetic and informative, acknowledging the viewer's potential struggles with discoloration. The perspective is from the brand, demonstrating an understanding of the viewer's concerns. - 00:17–00:22 00:17–00:22: Trinny states, "The ability for our skin to regenerate around the eye area is slower." This reinforces the scientific explanation and emphasizes the need for specialized care. The tone is factual and slightly concerning, highlighting the limitations of the skin's natural regeneration process. The perspective is from the brand, building a case for the necessity of their product. - 00:22–00:29 00:22–00:29: Trinny introduces the solution: "We have developed a combination using innovative longevity ingredients. Used every day, this complex has clinically proven results." This presents the product as a scientifically backed solution to the problem of accelerated aging around the eyes. The tone is confident and reassuring, promising tangible results. The perspective is from the brand, showcasing their expertise and product efficacy. - 00:29–00:33 00:29–00:33: Trinny concludes, "It's time to take back control of the clock." This is a call to action, encouraging viewers to take charge of their skin's aging process. The tone is empowering and motivating, inspiring viewers to invest in their skincare. The perspective is from the brand, positioning themselves as a partner in the viewer's journey to youthful skin.

# Ad summary A makeup artist demonstrates how to create a fresh-faced, everyday natural look using Trinny London's BFF De-Stress tinted serum. She applies the product to one side of her face with a brush and the other side with her fingertips, showing the difference in coverage and finish. # Brand positioning Trinny London is presented as a brand that offers simple solutions for achieving a fresh-faced, everyday natural makeup look. The brand aligns with a lifestyle that values quick and easy beauty routines. The brand positions itself as a provider of products that give coverage where needed while maintaining a natural appearance. The brand's positioning is functional, focusing on simplicity and ease of use. # Product The featured product is Trinny London's BFF De-Stress tinted serum, a tinted serum designed to create a fresh-faced, everyday natural look. It is applied to the face to provide coverage and hydration. The serum contains hyaluronic acid, which contributes to its hydrating properties. The product is for anyone looking to achieve a natural makeup look quickly and easily. The ad addresses the purchase barrier of time by demonstrating how quickly the product can be applied and how easily it blends into the skin. # Visual style The ad has a polished commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced, with cuts and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:03: Hi, my name's Dani and I'm one of the Pro Makeup Artists here at Trinny London. Visual: 00:00–00:04: A split screen shows a close-up of a woman's face. On the left side, her skin appears uneven with some redness and visible pores. On the right side, her skin looks smoother, more even-toned, and has a dewy glow. The woman has light skin, light brown hair with blonde highlights pulled back, and is wearing small gold hoop earrings. The background is a plain, light gray wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the desire for a quick and easy makeup routine that provides coverage and hydration without looking heavy or unnatural. The phrase "fresh-faced, everyday natural look really quickly" signals this desire. # Value propositions - Fresh-faced, everyday natural look: This is a value proposition because it speaks to the desire for a simple, natural makeup routine. - Coverage where I need it: This is a value proposition because it addresses the need for targeted coverage without a heavy or cakey feel. - Gorgeous hydration: This is a value proposition because it highlights the skincare benefits of the product, appealing to those who want makeup that also nourishes the skin. # Benefits - Creates a fresh-faced, everyday natural look - Gives coverage where I need it - Gorgeous hydration # Features - Tinted serum - Contains hyaluronic acid # Call to action SHOP NOW # Social proof - "Hi, my name's Dani and I'm one of the Pro Makeup Artists here at Trinny London" – Female 1 (Pro Makeup Artist) - "I want to show you guys how I create that fresh-faced, everyday natural look really quickly" – Female 1 (Pro Makeup Artist) - "Gives me coverage where I need it" – Female 1 (Pro Makeup Artist) - "I feel like it's so just fresh" – Female 1 (Pro Makeup Artist) # Point of view - Expert 100% – The ad is told from the perspective of a makeup artist demonstrating how to use the product. # Storyline - 00:00–00:02 The ad opens with a split screen showing the model's face before and after applying the product. - 00:02–00:08 The model introduces herself as Dani, a pro makeup artist at Trinny London, and states that she will show how to create a fresh-faced, everyday natural look quickly. - 00:08–00:14 Dani introduces the product, BFF De-Stress serum, and demonstrates how to apply it to her hand. - 00:14–00:28 Dani applies the product to one side of her face with a brush, highlighting the coverage and natural look it provides. - 00:28–00:34 Dani emphasizes that the tinted serum provides hydration and contains hyaluronic acid. - 00:35–00:41 Dani points out the side of her face where she applied the product with a brush and states that she will apply the product to the other side of her face with her fingertips. - 00:41–00:49 Dani applies the product to the other side of her face with her fingertips, starting from the center of her face. - 00:49–00:54 Dani states that she feels fresh and the ad returns to the split screen showing the before and after. - 00:54–00:59 The ad ends with a screen that says "SHOP NOW" and the Trinny London website.

# Ad summary This ad for Trinny London's The Elevator neck and décolleté concentrate features Trinny Woodall and another woman in an office setting. They discuss the product's ability to redefine the contours of the jaw and improve neck lines, showing before-and-after photos on a tablet. The ad emphasizes the product's tightening and firming effect, highlighting that many women feel the same way about their necks and décolleté. # Brand positioning Trinny London is presented as a brand that challenges conventional beauty standards and offers innovative solutions for common skincare concerns. The brand positions itself as a provider of effective skincare products that deliver visible results, even when others claim it's impossible. Trinny London aligns with a lifestyle that values confidence and self-improvement, pushing against the norm that certain skin issues cannot be addressed. The brand positioning is both functional, focusing on performance and visible results, and emotional, aiming to empower women by addressing their insecurities about aging. # Product The Elevator by Trinny London is a neck and décolleté concentrate designed to redefine the contours of the jaw and improve neck lines. It is for women concerned about aging signs in the neck and décolleté area. The product claims to provide a tightening and firming effect, with visible improvements in as little as eight weeks. The ad addresses the common belief that neck creams don't work, presenting The Elevator as a solution that defies this notion. The product is presented as a way to achieve up to 20% improvement in neck lines, offering a non-invasive alternative to surgical procedures. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, giving it a professional feel. The editing rhythm is moderate, with cuts timed to coincide with changes in speakers or visual focus. The overall pacing is consistent, maintaining a steady flow of information. # Hooks Spoken: 00:00–00:03 When everyone says neck creams don't work, I think we've got the proof that it does. Text overlay: 00:00–00:03 TRINNY LONDON / 00:00–00:01 The Elevator / 00:00–00:01 NECK/DÉCOLLETÉ CONCENTRATE Visual: 00:00–00:03 The shot is medium, showing two women in an office setting. The woman on the left, Trinny, is wearing a white t-shirt, a light blue vest, and matching pants. She is fair-skinned with shoulder-length brown hair. The woman on the right, Claire, is wearing a black top and patterned pants. She is fair-skinned with short blonde hair. They are standing near a white cabinet and a computer monitor. The camera is stationary. / 00:01–00:02 Close-up shot of a hand with light pink nail polish and a silver ring scrolling through before and after photos of a neck on a tablet. The background is white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common belief that neck creams don't work, presenting The Elevator as a solution that defies this notion. "When everyone says neck creams don't work..." # Value propositions - Achieve visible improvements in as little as eight weeks - Non-invasive alternative to surgical procedures # Benefits - Redefine the contours of the jaw - Improve neck lines - Up to 20% improvement in neck lines # Features - Neck/Décolleté Concentrate - Tightening and firming effect # Call to action None used. # Social proof - "Yeah, we saw an amazing difference." – Claire (Customer) # Point of view - Customer 30% – The customer shares her experience and validates the product's effectiveness. - Brand 70% – The brand representative presents the product, its benefits, and clinical trial results. # Storyline - 00:00–00:03 00:00–00:03 When everyone says neck creams don't work, I think we've got the proof that it does. - 00:03–00:06 00:03–00:06 This is the day that Claire gets back the clinical trials. - 00:06–00:07 00:06–00:07 Claire, hi. - 00:07–00:10 00:07–00:10 Now a lot of people say this is actually impossible to achieve. - 00:10–00:13 00:10–00:13 However, we're able to redefine the contours of the jaw. - 00:13–00:15 00:13–00:15 And that's only after eight weeks. - 00:15–00:17 00:15–00:17 Virtually impossible to improve, however, we did it. - 00:19–00:22 00:19–00:22 We're talking about nearly up to 20% improvement in neck lines. - 00:22–00:23 00:22–00:23 Yeah, we saw an amazing difference. - 00:24–00:25 00:24–00:25 Then we get onto the décolleté. - 00:25–00:28 00:25–00:28 You really see this tightening and firming effect. - 00:28–00:32 00:28–00:32 Because this is what I meant when I said those glues. Exactly. So many women feel that.

# Ad summary This ad for Trinny London's Bounce Back Intense Peptide Moisturizer highlights the product's ability to hydrate skin. The ad opens with a close-up of a woman applying moisturizer to her face, followed by shots of the product and text overlays featuring customer reviews. The ad emphasizes the moisturizer's hydrating properties and positive customer feedback. # Brand positioning Trinny London is presented as a skincare brand focused on providing effective solutions for common skin concerns, particularly dehydration. The brand emphasizes simplicity and efficacy, offering products like the Bounce Back Intense Peptide Moisturizer to address specific needs. The brand aligns with a functional approach, focusing on delivering tangible results such as hydrated and rejuvenated skin. The brand's positioning is further reinforced through customer testimonials and claims of high-quality performance. # Product The featured product is Trinny London's Bounce Back Intense Peptide Moisturizer, designed to combat dehydrated skin. It is presented as a solution for those experiencing skin dehydration, offering intense hydration and rejuvenation. The moisturizer contains peptides, which are highlighted as a key ingredient for nourishing and revitalizing the skin. The ad emphasizes the product's ability to make skin look hydrated and glowing, addressing the purchase barrier of ineffective moisturizers. The product is packaged in a pink container with the brand name prominently displayed. # Visual style The ad has a clean and polished aesthetic with a focus on simplicity and clarity. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots to highlight key information. The production quality is high, giving the ad a professional commercial feel. The visual motif is the consistent use of a pink background, reinforcing brand recognition. The pacing is moderate, with cuts timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:01 Dehydrated skin getting you down? Text overlay: 00:00–00:01 TRINNY LONDON / 00:00–00:01 Dehydrated skin getting you down? Visual: 00:00–00:01 Close-up shot of a woman's face as she applies a white cream to her cheek with her fingers. The background is blurred. The woman appears to be in her late 20s to early 30s, with fair skin, light brown hair, and green eyes. She is wearing minimal makeup. The camera is handheld, providing a close and intimate view of her skincare routine. The lighting is soft and natural, highlighting the texture of her skin and the cream. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dehydrated skin, as highlighted by the opening question: "Dehydrated skin getting you down?" # Value propositions - Intense Peptide Moisturiser for hydrated and glowing skin # Benefits - Makes my skin look hydrated and glowing # Features - Intense Peptide Moisturiser # Call to action None used. # Social proof - "This is the best moisturiser I have ever used! It smells amazing and makes my skin look hydrated and glowing.” – Jayne # Point of view - Customer 20% – The ad includes a customer testimonial, providing a user's perspective on the product's benefits. - Brand 80% – The ad is primarily told from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a woman applying moisturizer to her face. This is intended to immediately engage viewers who may be experiencing similar skin issues, setting the stage for the product's introduction. The perspective is from an observer, focusing on the woman's skincare routine, with a tone that is relatable and empathetic. - 00:01–00:02 00:01–00:02 The ad transitions to a shot of the Trinny London Bounce Back Intense Peptide Moisturizer. This introduces the product as the solution to the problem presented in the opening scene. The perspective shifts to a brand-centric view, showcasing the product's packaging and design, with a tone that is informative and promotional. - 00:02–00:03 00:02–00:03 The ad shows a hand dispensing the moisturizer, followed by the woman applying it to her face. This demonstrates the product's texture and ease of use, reinforcing its functional benefits. The perspective combines a brand and customer view, highlighting both the product's application and its intended effect, with a tone that is practical and reassuring. - 00:03–00:05 00:03–00:05 The ad displays text overlays highlighting the product as "Our superstar hydrator" and mentioning "Over 1,000 5-star reviews." This builds credibility and social proof, positioning the product as a trusted and effective solution. The perspective is from the brand, using customer feedback to support its claims, with a tone that is confident and persuasive. - 00:05–00:10 00:05–00:10 The ad features a customer testimonial: "This is the best moisturiser I have ever used! It smells amazing and makes my skin look hydrated and glowing" – Jayne. This provides direct validation from a user, reinforcing the product's benefits and appeal. The perspective shifts to a customer testimonial, adding authenticity and relatability, with a tone that is enthusiastic and genuine. - 00:10–00:14 00:10–00:14 The ad concludes with a final shot of the product and its name, "Bounce Back Intense Peptide Moisturiser," reinforcing brand recognition and product recall. This serves as a visual reminder of the solution presented throughout the ad. The perspective returns to a brand-centric view, solidifying the product's identity and positioning, with a tone that is clear and concise.

# Ad summary This ad for Trinny London lipstick features a close-up of a woman wearing the product, alongside a standalone image of the lipstick itself. The ad emphasizes the lipstick's ability to 'love you back'. # Brand positioning Trinny London is presented as a brand focused on creating makeup that not only enhances beauty but also provides a positive, loving experience for the user. The brand positions itself as a provider of high-quality lipsticks, emphasizing the emotional connection a user can have with their makeup. The brand aims to occupy a space in the consumer's mind where makeup is not just a cosmetic product but a source of joy and self-love. The brand's tone is positive and affectionate, suggesting that its products are designed to be both effective and emotionally fulfilling. # Product The featured product is Trinny London lipstick in the shade 'Charlotte,' described as a 'Light Nude Pink.' The lipstick is presented as a product that 'loves you back,' suggesting it offers more than just cosmetic enhancement. The ad highlights the specific shade name and color family, providing clear information for potential buyers. The lipstick is shown both applied on lips and as a standalone product, allowing viewers to see its color and packaging. The ad aims to convey that this lipstick is a worthwhile purchase because it combines a flattering color with a positive emotional experience. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the product and its color. The production quality appears highly polished, with professional lighting and clear imagery. The layout is simple, with the woman's face and the standalone lipstick image positioned side by side. The image treatment includes background removal and color grading to ensure the lipstick shade is accurately represented. The typography is clean and legible, contributing to the overall sophisticated aesthetic. # Hooks Headline: Just Joyous # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The lipstick that loves you back # Benefits - The lipstick that loves you back # Features - LIGHT NUDE PINK # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up of the woman wearing the lipstick shows the product in use, allowing viewers to see how it looks on a real person. - Brand: The standalone image of the lipstick and the accompanying text highlight the product's features and brand message. # Storyline - The ad opens with a close-up of a woman wearing Trinny London lipstick, showcasing the shade and finish. This is intended to immediately demonstrate the product's aesthetic effect from the customer's perspective. - Next to the woman, a standalone image of the Trinny London lipstick in the 'Charlotte' shade is displayed. This provides a clear view of the product's packaging and form, from the brand's perspective. - The text 'Just Joyous' and 'The lipstick that loves you back' are prominently featured, reinforcing the brand's message of positivity and emotional connection, from the brand's perspective.

# Ad summary This ad for Trinny London features Trinny Woodall, the founder of the brand, discussing and demonstrating the Eye2Eye eyeshadow. She explains how the shade 'Wisdom' is the most versatile in the collection, suiting a range of skin tones and enhancing the eyes without adding too much color. She applies the product to her eyelid with her finger, emphasizing its buildable nature and suggesting viewers visit the Trinny London website to explore neutral, playful, and smoky eye looks. # Brand positioning Trinny London is presented as a modern, versatile beauty brand that prioritizes simplicity and inclusivity. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use, adaptable makeup solutions suitable for a wide range of skin tones. The brand aligns with a lifestyle that values effortless beauty and confidence, pushing against the norm of complicated makeup routines. The brand positioning is both functional, emphasizing the product's versatility and ease of use, and emotional, promoting the idea of enhancing natural beauty without overwhelming it. # Product The featured product is the Eye2Eye eyeshadow, specifically the shade 'Wisdom'. It is described as the "cleverest colour in our collection" and the "most innocuous" shade, resembling a "little bit of putty." It is designed to suit the most people, working well for skin tones ranging from pale olive to light tan. The eyeshadow emphasizes the eye without bringing too much colour in. It is buildable, allowing for customizable intensity. The ad addresses the purchase barrier of finding a versatile eyeshadow shade that complements various skin tones and provides a natural, enhanced look. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, supporting the brand's image of sophistication and quality. The pacing is consistent, with a moderate tempo that allows viewers to follow the demonstration and information. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the voiceover lines. # Hooks Spoken: 00:00–00:04: Wisdom is secretly, I think, the cleverest colour in our collection. Text overlay: 00:00–00:04: EYE2EYE WISDOM Visual: 00:00–00:04: A close-up shot of Trinny Woodall, a fair-skinned woman in her late 50s with shoulder-length wavy brown hair and blue eyes, speaking directly to the camera. She is wearing a navy blazer. Behind her is a wardrobe with clothes hanging. In the top left corner, there is a circular image of the eyeshadow product. Above her head is the text "EYE2EYE WISDOM". The camera is stationary and selfie-style, with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding a versatile eyeshadow shade that complements various skin tones and provides a natural, enhanced look. # Value propositions - Versatile shade: "Suits the most people" - Natural enhancement: "Emphasising your eye without bringing too much colour in" - Customizable intensity: "You can really build it up" # Benefits - Suits the most people - Emphasising your eye without bringing too much colour in - You can really build it up # Features - Eye2Eye eyeshadow in the shade 'Wisdom' - Suits pale olive to a light tan skin tone - Buildable - Neutrals # Call to action None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the founder speaking directly to the camera and demonstrating the product. # Storyline - 00:00–00:04 00:00–00:04: Trinny introduces the Eye2Eye eyeshadow in the shade 'Wisdom', calling it the "cleverest colour in our collection." This is intended to pique the viewer's interest and position the product as a standout item. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and enthusiastic tone. The tone is confident and inviting, setting a positive mood for the rest of the ad. - 00:04–00:09 00:04–00:09: Trinny continues to describe the shade, stating that "it suits the most people" and is "the most innocuous," resembling "a little bit of putty." This builds on the previous moment by emphasizing the product's versatility and approachability. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and informative tone. The tone is reassuring and friendly, making the product seem less intimidating. - 00:09–00:29 00:09–00:29: Trinny explains which Eye2Eye shade is best for different skin tones. This is intended to help the viewer find the right shade for them. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and informative tone. The tone is helpful and friendly, making the product seem less intimidating. - 00:29–00:37 00:29–00:37: Trinny applies the eyeshadow to her eyelid with her finger, stating that it emphasizes the eye "without bringing too much colour in." This demonstrates the product's ease of use and natural-looking effect. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and demonstration. The tone is practical and reassuring, showing the product in action. - 00:37–00:42 00:37–00:42: Trinny explains that the eyeshadow is buildable and refers to the shades as "neutrals." This builds on the previous moment by highlighting the product's versatility and customizable intensity. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and informative tone. The tone is encouraging and positive, emphasizing the product's benefits. - 00:42–00:49 00:42–00:49: Trinny suggests viewers visit the Trinny London website to explore neutral, playful, and smoky eye looks. This is a call to action, encouraging viewers to learn more about the product and brand. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and enthusiastic tone. The tone is inviting and persuasive, aiming to drive traffic to the website. - 00:49–00:54 00:49–00:54: Trinny applies the eyeshadow to her eyelid again, stating that it gives her a stronger eye. This reinforces the product's benefits and provides a visual demonstration of its effect. The audience experiences this from Trinny's perspective as the brand founder, conveyed through her direct address and demonstration. The tone is confident and persuasive, aiming to convince viewers of the product's value.

# Ad summary This ad for Trinny London promotes the Feeling Dry + Dull Starter Set. The ad features a static shot of the product and text overlays that highlight the product's benefits and value. # Brand positioning Trinny London is presented as a modern skincare brand focused on providing solutions for common skin concerns like dryness and dullness. The brand emphasizes simplicity and effectiveness, offering products that are clinically proven and perfect for trial and travel. Trinny London positions itself as a provider of accessible skincare routines, allowing customers to find new routines for less. The brand's tone is functional, focusing on the practical benefits of its products and their ability to deliver visible results. # Product The featured product is the Feeling Dry + Dull Starter Set from Trinny London, designed to hydrate and nourish skin. The set includes multiple products, such as the Enzyme Balm Cleanser for clean, nourished skin, the Tiptoe In PHA Exfoliant for gently exfoliated skin, The Elevator Phyto/Peptide Concentrate for a lifted neck & décolleté, and the Bounce Back Intense Peptide Moisturiser for nourished, rejuvenated skin. The ad highlights that the set is worth $98 but is available for $88, making it an accessible option for those looking to improve their skincare routine. The products are presented as perfect for trial and travel, addressing potential purchase barriers by offering a convenient and cost-effective way to experience the brand's skincare solutions. # Visual style The ad features a clean and minimalist aesthetic with a white background and bright, solid-colored product packaging. The editing style is static with no transitions, creating a simple and straightforward presentation. The production quality is polished, resembling a commercial with a focus on clear product visuals and text overlays. The pacing is slow and consistent, with static shots and text that remain on screen for several seconds. The audio-visual sync is minimal, with no specific timing of cuts or actions to the music. # Hooks Text overlay: 00:00–00:04: Skin feeling dull and dry? / 00:00–00:04: Hydrate and nourish this season. Visual: 00:00–00:01: A static shot against a white background features the Trinny London logo at the top. Below, text reads "Skin feeling dull and dry?" highlighted in yellow, followed by "Hydrate and nourish this season." A yellow jar of Trinny London Enzyme Balm Cleanser is positioned at the bottom right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin feeling dull and dry, as highlighted by the question "Skin feeling dull and dry?" # Value propositions - Feeling Dry + Dull Starter Set: WORTH $98, YOURS FOR $88 - Perfect for trial and travel - Find a new routine for less # Benefits - Hydrate and nourish skin - Clinically proven results - Perfect for trial and travel - Find a new routine for less # Features - Enzyme Balm Cleanser for clean, nourished skin - Tiptoe In PHA Exfoliant for gently exfoliated skin - The Elevator Phyto/Peptide Concentrate for a lifted neck & décolleté - Bounce Back Intense Peptide Moisturiser for nourished, rejuvenated skin # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Trinny London, showcasing product claims and benefits. # Storyline - 00:00–00:01 The ad opens with the question, "Skin feeling dull and dry?", immediately addressing a common skin concern. - 00:01–00:02 The ad transitions to the message, "Hydrate and nourish this season," offering a solution to the problem presented in the opening. - 00:02–00:04 The ad introduces the "Feeling Dry + Dull Starter Set," highlighting its value by stating, "WORTH $98, YOURS FOR $88." - 00:04–00:08 The ad showcases individual products within the set, emphasizing their specific benefits with text overlays such as "Clinically proven results" and "Perfect for trial and travel." - 00:08–00:13 The ad concludes with a call to action, directing viewers to "SHOP NOW" at trinnylondon.com.

# Ad summary This ad for Trinny London's The Elevator neck and decollete concentrate uses before and after photos and statistics to show the product's effectiveness. # Brand positioning Trinny London is presented as a brand focused on providing effective skincare solutions, particularly for aging concerns. The brand positions itself as a provider of products that deliver visible results, as evidenced by the before-and-after photos and the high percentage of users who agree on the product's benefits. The brand aligns with a functional approach, emphasizing the performance and tangible improvements in skin appearance, such as smoother, lifted, firmer, and more elastic skin. It targets consumers who are looking for scientifically backed and effective skincare solutions to combat the visible signs of aging. # Product The advertised product is Trinny London's "The Elevator" neck/decollete concentrate. It is designed to improve the appearance of skin on the neck and decollete, targeting concerns such as sagging, wrinkles, and loss of elasticity. The ad highlights that 96% of users agree skin looks smoother, 87% agree skin looks visibly lifted and tighter, and 88% agree skin feels firmer and more elastic after using the product. The product is presented as a solution to address visible signs of aging in the neck and decollete area, offering a way to achieve smoother, tighter, and more elastic skin. # Visual style The ad has a clean and clinical aesthetic, with a focus on showcasing the product and its results. The use of before-and-after photos and statistics gives it a scientific and trustworthy feel. The color scheme is simple, with a purple background and yellow accents. # Hooks Text overlay: 00:00–00:03: TRINNY LONDON / 00:00–00:03: Before / 00:00–00:03: After 12 weeks / 00:00–00:03: 96% agree skin looks smoother* / 00:00–00:03: The Elevator NECK/DECOLLETE CONCENTRATE Visual: 00:00–00:03: The screen is divided into three sections. The top left shows a 'Before' photo of a person's neck and upper chest, with visible wrinkles and sagging skin. The top right shows an 'After 12 weeks' photo of the same area, with smoother and tighter skin. Dotted circles highlight the areas of improvement. The bottom right features a purple tube of 'The Elevator NECK/DECOLLETE CONCENTRATE' product. The background is a solid purple color, and the bottom of the screen has a yellow bar. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging in the neck and decollete area, such as wrinkles, sagging skin, and loss of elasticity. The 'Before' photo visually represents this frustration. # Value propositions - The Elevator NECK/DECOLLETE CONCENTRATE: Addresses visible signs of aging in the neck and decollete area. - 96% agree skin looks smoother: Highlights the product's effectiveness in improving skin texture. - 87% agree skin looks visibly lifted and tighter: Emphasizes the product's ability to provide a lifting and tightening effect. - 88% agree skin feels firmer and more elastic: Showcases the product's ability to improve skin firmness and elasticity. # Benefits - skin looks smoother - skin looks visibly lifted and tighter - skin feels firmer and more elastic # Features - NECK/DECOLLETE CONCENTRATE # Call to action None used. # Social proof - 96% agree skin looks smoother - 87% agree skin looks visibly lifted and tighter - 88% agree skin feels firmer and more elastic # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and statistics. # Storyline - 00:00–00:08 The ad presents before-and-after photos of a person's neck to visually demonstrate the product's effectiveness. - 00:00–00:08 The ad highlights statistics indicating the percentage of users who agree that the product improves skin smoothness, lift, tightness, firmness, and elasticity. - 00:00–00:08 The ad displays the product packaging, reinforcing the brand and product name.

# Ad summary This ad for Trinny London's Miniprotein Eye Treatment features a close-up of a woman's face with the product applied under her eye. The ad highlights the product's ability to improve the appearance of dark circles and eye bags, suggesting it's a solution for tired-looking eyes. # Brand positioning Trinny London is presented as a modern, science-backed skincare brand focused on targeted treatments. The brand aims to occupy a space in the consumer's mind as a provider of effective solutions for specific skin concerns, as evidenced by the "LAB" designation. The brand aligns with a lifestyle that values self-care and visible results, pushing against the norm of generic skincare solutions. The brand positioning is both functional (improving dark circles and eye bags) and emotional (addressing concerns about appearance and confidence). # Product The featured product is Trinny London's Take Back Time MINIPROTEIN™ Eye Treatment. It is designed to visibly improve dark circles and eye bags. The product comes in a small, silver jar with (on-package label text) "TRINNY LONDON" and (on-package label text) "Take Back Time MINIPROTEIN™ EYE TREATMENT". The ad addresses the purchase barrier of skepticism by showing the product being applied and highlighting its visible results. The product is for anyone experiencing dark circles and eye bags. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a close-up of a face with product application, creating a sense of intimacy and directness. The image treatment includes background removal and color grading to create a clean and modern aesthetic. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content, aiming to disrupt the feed with its high-design look. # Hooks Headline: Late night? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the appearance of dark circles and eye bags, which can make a person look tired or older. The ad directly addresses this with the question "Late night?" and the promise to "visibly improve dark circles**" and "visibly improve eye bags*." # Value propositions - The product offers a solution for dark circles and eye bags, providing a more refreshed and youthful appearance. - The product is a MINIPROTEIN™ Eye Treatment, suggesting a scientifically advanced formula. # Benefits - Visibly improves dark circles - Visibly improves eye bags # Features - MINIPROTEIN™ Eye Treatment - Visibly improves dark circles - Visibly improves eye bags # Call to action None used. # Point of view - Customer: The close-up of the woman's face, with product applied, gives the impression of experiencing the product firsthand. - Brand: The product packaging and text highlighting the product's benefits represent the brand's perspective. # Storyline - The ad opens with a close-up of a woman's face, focusing on the under-eye area, to immediately draw attention to the problem the product addresses. The audience experiences this from the perspective of someone concerned about their appearance, setting the stage for a relatable solution. The message is to highlight the area of concern that the product will address and why it is important to the customer to address it. The brand is telling this part of the story to highlight the problem that the product will solve for the customer. This progresses the overall narrative by setting up the problem that the product will solve for the customer and why they should care about it in the first place. - The ad then shows the product being applied under the eye, along with text callouts highlighting its ability to visibly improve dark circles and eye bags. The audience experiences this from the perspective of someone trying the product, seeing its immediate application and potential benefits. The message is to show the product in use and highlight its key benefits. The brand is telling this part of the story to demonstrate the product's effectiveness and build trust. This progresses the overall narrative by showing the product in action and highlighting its key benefits. - The ad concludes with the product packaging and text stating, "Late night? We've got you covered. Take Back Time MINIPROTEIN™ EYE TREATMENT". The audience experiences this from the perspective of someone seeking a solution to tired-looking eyes, offering reassurance and a clear product name. The message is to provide a solution to a common problem and reinforce the product's name and benefits. The brand is telling this part of the story to close the loop and offer a clear solution to the problem presented at the beginning. This progresses the overall narrative by providing a clear solution to the problem presented at the beginning.

# Ad summary This ad for Trinny London's Better Off AHA/PHA Gel Cleanser uses social proof in the form of statistics to highlight the product's benefits. The ad emphasizes the cleanser's gentleness and its ability to improve skin health. # Brand positioning Trinny London is presented as a skincare brand focused on delivering effective and gentle solutions. The brand emphasizes scientific backing and visible results, positioning itself as a reliable choice for consumers seeking healthier-looking skin. The brand aligns with a modern, informed consumer who values both efficacy and gentleness in their skincare routine. Trinny London appears to push against the norm of harsh or irritating skincare products, instead promoting a kinder approach to achieving healthy skin. # Product The featured product is Trinny London's Better Off AHA/PHA Gel Cleanser, designed for achieving clear, glowing skin. The cleanser is formulated with AHA/PHA, which suggests it chemically exfoliates the skin. The ad highlights that 94% of women say the cleanser feels kind to skin, addressing a potential purchase barrier related to harshness or irritation. It also states that 89% of women say their skin looks healthier after 4 weeks, emphasizing the product's effectiveness over time. The product is presented as a gentle yet effective solution for improving skin health and achieving a clear complexion. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation and statistical data. The production quality appears highly polished, with studio-style lighting and a simple background. The visual motifs include color blocks to highlight key statistics and a clear product shot. The image treatment involves background removal and color grading to create a consistent and appealing aesthetic. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through simplicity and clarity. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of cleansers that are too harsh or irritating for the skin. "94% of women say cleanser feels kind to skin*" suggests that many cleansers on the market cause discomfort or irritation. # Value propositions - Gentle yet effective cleanser for clear, glowing skin # Benefits - Feels kind to skin - Skin looks healthier after 4 weeks # Features - AHA/PHA GEL CLEANSER # Call to action None used. # Social proof - 94% of women say cleanser feels kind to skin* - 89% of women say their skin looks healthier after 4 weeks* # Point of view - Brand: The brand is presenting the product and its benefits, using statistics to support its claims. # Storyline - The ad begins by highlighting that 94% of women say the cleanser feels kind to skin. This is included to immediately address concerns about potential irritation and to position the product as gentle and suitable for sensitive skin. The audience is experiencing this from the perspective of the brand, sharing positive feedback from users. - Next, the ad states that 89% of women say their skin looks healthier after 4 weeks. This is included to demonstrate the product's effectiveness and to encourage viewers to consider the long-term benefits of using the cleanser. The audience is experiencing this from the perspective of the brand, sharing positive feedback from users. - The ad concludes by showcasing the product itself, labeled as Better Off AHA/PHA Gel Cleanser, reinforcing the product name and key ingredients. This is included to provide a clear visual of the product and to reiterate its purpose. The audience is experiencing this from the perspective of the brand, highlighting the product's key features and benefits.

# Ad summary This ad for Trinny London's Naked Ambition serum uses a before-and-after format to showcase the product's ability to reduce redness and even skin tone. The ad features close-up shots of a woman's face, highlighting the transformation after using the serum for 28 days. The ad concludes with a product shot and text emphasizing the skin's improved appearance. # Brand positioning Trinny London is presented as a brand focused on innovative and clinically proven skincare solutions. The brand positions itself as a provider of products that deliver visible skin transformations, emphasizing the importance of achieving skin that one would want to show off. The brand aligns with a functional approach, highlighting the performance and effectiveness of its products in addressing specific skin concerns like redness and uneven tone. Trinny London aims to occupy a space in the consumer's mind as a reliable and effective skincare brand that delivers tangible results. # Product The featured product is Trinny London's Naked Ambition, an Azelaic Exosome + Vitamin C Serum. It is designed to target uneven red skin, even skin tone, boost radiance, and reduce redness. The serum is clinically proven to transform skin in two weeks. The ad emphasizes that this serum is a global first innovation. The product is presented as a solution for those seeking to improve their skin's appearance and achieve skin they'll want to show off. The ad addresses the purchase barrier of skepticism by highlighting the clinical proof and visible before-and-after results. # Visual style The ad has a clean and polished aesthetic with bright lighting and clear visuals. The editing style includes static shots and smooth transitions. The production quality is high-end, giving a commercial feel. The pacing is consistent, with cuts timed to voiceover lines. The visual motif is the before-and-after comparison, emphasizing the product's effectiveness. # Hooks Spoken: 00:00–00:03: Want to target uneven red skin? Meet Naked Ambition. Text overlay: 00:00–00:21: TRINNY LONDON / 00:00–00:15: Before / 00:00–00:03: Want to target uneven red skin? Meet Visual: 00:00–00:02: A close-up shot of a woman's face, focusing on the right side. The skin shows redness and uneven tone, particularly around the nose and cheek. The woman's eye is closed. Text overlay reads 'TRINNY LONDON' at the top and 'Before' to the left. A dark gray box at the bottom reads, 'Want to target uneven red skin? Meet'. The lighting is bright, highlighting the skin's texture. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uneven red skin, which can be a source of frustration and self-consciousness. The visual of the 'Before' image clearly signals this frustration. # Value propositions - Global first innovation - Powerful serum - Skin you'll want to show off # Benefits - Evens tone - Boosts radiance - Reduces redness - Transforms your skin in two weeks # Features - Azelaic Exosome - Vitamin C Serum - Clinically proven # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and voiceover. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman's face with uneven red skin, labeled as 'Before.' - 00:00–00:03 The narrator asks, 'Want to target uneven red skin? Meet Naked Ambition,' introducing the product as a solution to the problem. - 00:03–00:08 A split screen shows the 'Before' and 'After 28 days' results, demonstrating the product's effectiveness in reducing redness and improving skin tone. - 00:04–00:08 The narrator states, 'Our global first innovation is clinically proven to transform your skin in two weeks,' highlighting the product's unique and proven benefits. - 00:09–00:13 The narrator continues, 'Our powerful serum evens tone, boosts radiance, and reduces redness,' listing the key benefits of the serum. - 00:13–00:15 The ad concludes with the narrator saying, 'This is skin you'll want to show off,' reinforcing the desired outcome of using the product. - 00:15–00:21 A product shot of the Naked Ambition serum is displayed with text overlay, emphasizing the product name and benefits.

# Ad summary This ad for Trinny London's The Elevator neck and décolleté concentrate features Trinny Woodall, the founder of the brand, explaining why a neck cream is important for people in their 30s, 40s, 50s, 60s, and 70s. She explains that the skin on our neck ages five times faster than the skin on our face. She also states that the product contains cohesion technology to help reduce fine lines and improve the separation of the skin. # Brand positioning Trinny London is presented as a high-end skincare brand that focuses on providing targeted solutions for specific skin concerns. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective skincare products, particularly for those experiencing signs of aging. The brand aligns with values of self-care and confidence, promoting a lifestyle where individuals can address their skin concerns with targeted solutions. Trinny London pushes against the norm of using general skincare products by offering specialized treatments like neck cream, highlighting the unique needs of different skin areas. The brand positioning is both functional, emphasizing the product's performance and technology, and emotional, aiming to provide confidence and satisfaction with visible results. # Product The Elevator is a neck and décolleté concentrate by Trinny London. It is designed for individuals in their 30s, 40s, 50s, 60s, and 70s who are concerned about aging skin on their neck. The product contains cohesion technology, which helps reduce fine lines and improve the separation of the skin. The product is designed to soften lines and improve the texture of the skin on the neck and décolleté. The ad addresses the purchase barrier of not knowing why a neck cream is necessary by explaining that the skin on the neck ages five times faster than the skin on the face. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with clear lighting and professional camera work. The pacing is consistent, with cuts timed to the music beats and voiceover lines. The overall visual style supports the intended tone of confidence and sophistication, appealing to a discerning audience. # Hooks Spoken: 00:00–00:03 Trinny Woodall: So why use a neck cream if you're 30, 40, 50, 60, 70? Text overlay: 00:00–00:03 Over 30? Meet your neck's new best friend: / 00:00–00:03 The Elevator / 00:00–00:03 NECK/DÉCOLLETÉ CONCENTRATE Visual: 00:00–00:03 Trinny Woodall is centered in the frame, looking directly at the camera with a surprised expression. She is wearing a colorful silk robe with a bird and seashell pattern. The background is a blurred view of a vanity with various skincare products. The camera is stationary and close-up, focusing on Trinny's face. / 00:00–00:03 Trinny Woodall holds up a purple tube of Trinny London The Elevator neck cream. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the appearance of aging skin on the neck and décolleté. This is signaled by: "If any of you have those lines here, especially if you sleep on your side..." # Value propositions - The Elevator neck and décolleté concentrate is valuable because it contains cohesion technology to help reduce fine lines. - The Elevator neck and décolleté concentrate is valuable because it improves the separation of your skin. - The Elevator neck and décolleté concentrate is valuable because it has an incredible texture. # Benefits - Reduces fine lines - Softens lines - Improves the separation of your skin - Incredible texture # Features - Cohesion technology # Call to action SHOP NOW # Point of view - Brand 95% – The ad is primarily told from the brand's perspective, with the founder explaining the product and its benefits. - Customer 5% – The ad shows other women using the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with Trinny Woodall asking why one should use a neck cream if they're 30, 40, 50, 60, or 70. This question is intended to grab the viewer's attention and make them consider the need for a neck cream. The perspective is from the brand, with Trinny directly addressing the audience in a friendly and engaging tone. This moment sets the stage for the rest of the ad, which will explain the benefits of using a neck cream. - 00:03–00:07 00:03–00:07 The ad shows a close-up of a woman's neck with lines and wrinkles, followed by a split screen showing the same neck after eight weeks of using The Elevator. This visual is intended to demonstrate the effectiveness of the product in reducing lines and wrinkles. The perspective is from the brand, showcasing the product's results. The tone is informative and persuasive, aiming to convince the viewer that the product can improve their skin. - 00:07–00:10 00:07–00:10 The ad shows a woman dispensing the product onto her hand, followed by a woman receiving a neck massage. Trinny states that the product contains cohesion technology, which will help reduce fine lines. This is intended to highlight the product's key ingredient and its benefits. The perspective is from the brand, showcasing the product's features and how it works. The tone is informative and reassuring, aiming to build trust in the product's efficacy. - 00:10–00:14 00:10–00:14 Trinny explains that the skin on our neck is different from the skin on our face and ages five times faster. This is intended to educate the viewer about the unique needs of the neck area and the importance of using a specialized product. The perspective is from the brand, with Trinny providing expert information. The tone is informative and authoritative, aiming to establish the brand's credibility. - 00:14–00:21 00:14–00:21 The ad shows a woman applying the product to her neck. Trinny states that if you have lines on your neck, especially if you sleep on your side, then you're going to get the softening of those lines. This is intended to address a specific concern and provide a solution. The perspective is from the brand, showcasing the product's benefits for a particular issue. The tone is empathetic and reassuring, aiming to connect with the viewer's personal experience. - 00:21–00:25 00:21–00:25 Trinny states that the product will improve the separation of your skin and that she's made it the most incredible texture. The ad shows a split screen of a neck before and after using the product. This is intended to highlight the product's ability to improve skin texture and reduce the appearance of lines. The perspective is from the brand, showcasing the product's results. The tone is confident and enthusiastic, aiming to create excitement about the product. - 00:25–00:31 00:25–00:31 Trinny encourages the viewer to use the product every single day because they're going to see incredible results. She is applying the product to her neck. This is intended to encourage the viewer to purchase and use the product regularly. The perspective is from the brand, with Trinny providing a direct call to action. The tone is encouraging and persuasive, aiming to drive sales. - 00:31–00:37 00:31–00:37 The ad shows the product packaging on a purple background with the text "The Elevator NECK AND DÉCOLLETÉ CONCENTRATE SHOP NOW". This is intended to reinforce the product's name and provide a clear call to action. The perspective is from the brand, providing a final visual reminder of the product and how to purchase it. The tone is direct and informative, aiming to close the sale.

# Ad summary This ad for Trinny London's The Elevator [Phyto/Peptide Concentrate] features Trinny Woodall speaking directly to the camera about the product. She explains that the skin on our necks ages differently than the skin on our faces, and that The Elevator helps to redefine your jawline and reduce lines. She also mentions that the product has been clinically proven to do so. # Brand positioning Trinny London is presented as a high-end skincare brand that focuses on providing targeted solutions for specific skin concerns. The brand aims to occupy a space in the consumer's mind as a provider of clinically proven, innovative skincare products that address the unique needs of aging skin. The brand aligns with a lifestyle that values investing in quality skincare and maintaining a youthful appearance. Trinny London pushes against the norm of using generic skincare products for the entire face and neck, instead advocating for specific ingredients tailored to the neck's aging process. The brand positioning is both functional, emphasizing performance and clinical results, and emotional, appealing to the desire for a redefined jawline and reduced lines. # Product The Elevator [Phyto/Peptide Concentrate] is a skincare product by Trinny London designed to tighten, lift, and firm the skin on the neck and décolleté. It is formulated with innovative cohesion technology to address the specific aging concerns of the neck, such as loosening of the jawline, turkey neck, and lines. The product is clinically proven to redefine the jawline and reduce lines. It is for anyone who feels it's time to invest and actually take care of their neck and décolleté. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, supporting the intended tone of sophistication and expertise. The pacing is consistent throughout the ad. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: What worries us is that loosening of the jawline. Text overlay: TRINNYLONDON Visual: 00:00–00:02 The shot is a medium close-up of Trinny Woodall, a middle-aged woman with fair skin, light eyes, and light brown hair pulled back. She is wearing a patterned robe. She is standing in front of a white shelving unit with various Trinny London products displayed on it. The background is a brightly lit room with a window. The camera is stationary and focused on Trinny as she speaks directly to the camera, gesturing with her hands. The lighting is natural and flattering, highlighting her features. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the loosening of the jawline and the appearance of a 'turkey neck.' Quote: 'What worries us is that loosening of the jawline. You know, you get this what I call a bit of a turkey neck.' # Value propositions - The Elevator helps to redefine your jawline - The Elevator is clinically proven to reduce lines - The Elevator uses innovative cohesion technology to tighten, lift, and firm that skin # Benefits - Helps to redefine your jawline - Clinically proven to reduce lines - Tighten, lift, and firm that skin # Features - Innovative cohesion technology - Phyto/Peptide Concentrate # Call to action None used. # Social proof - The Elevator passed it in clinical trials # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who speaks directly to the camera about the product and its benefits. # Storyline - 00:00–00:04 00:00–00:04 Trinny Woodall begins by addressing a common concern: the loosening of the jawline, or what she calls a 'bit of a turkey neck.' This is presented as a relatable problem that many viewers may experience, setting the stage for a solution. The perspective is from Trinny, who is speaking directly to the audience in a conversational tone. The tone is empathetic and understanding, aiming to connect with viewers on a personal level. - 00:04–00:12 00:04–00:12 Trinny explains that the skin on our face is different from the skin on our neck, and that our neck ages differently. She emphasizes the need for specific ingredients for the neck, highlighting the importance of targeted skincare. The perspective remains from Trinny, who is educating the audience about the unique needs of neck skin. The tone is informative and authoritative, establishing Trinny as an expert in skincare. - 00:12–00:20 00:12–00:20 Trinny expresses her excitement about The Elevator, mentioning that it has undergone clinical and consumer trials. This builds anticipation and credibility for the product. The perspective is from Trinny, who is enthusiastically promoting the product. The tone is excited and confident, conveying her belief in the product's effectiveness. - 00:20–00:25 00:20–00:25 Trinny states that The Elevator can tighten the jawline and that it passed clinical trials. This reinforces the product's effectiveness and provides evidence to support its claims. The perspective is from Trinny, who is presenting the product as a scientifically proven solution. The tone is confident and reassuring, instilling trust in the product. - 00:25–00:34 00:25–00:34 Trinny explains that The Elevator helps to redefine the jawline and reduce lines, and that it is clinically proven to do so. She also mentions that we all get lines on our necks, normalizing the aging process. The perspective is from Trinny, who is highlighting the product's benefits and addressing a common concern. The tone is informative and empathetic, making the product relatable and desirable. - 00:35–00:41 00:35–00:41 Trinny states that Trinny London has used innovative cohesion technology to tighten, lift, and firm the skin. This emphasizes the product's advanced formulation and its ability to deliver visible results. The perspective is from Trinny, who is showcasing the brand's expertise and innovation. The tone is confident and persuasive, highlighting the product's unique selling points. - 00:42–00:48 00:42–00:48 Trinny encourages viewers to invest in The Elevator if they feel it's time to take care of their neck and décolleté. This is a direct call to action, urging viewers to purchase the product. The perspective is from Trinny, who is positioning the product as a worthwhile investment. The tone is encouraging and persuasive, motivating viewers to take action.

# Ad summary This ad for Trinny London's The Elevator neck and décolleté concentrate features Trinny Woodall, the founder of the brand, discussing the results of clinical trials. She shares before-and-after photos of a woman who used the product for two months, highlighting the tightening of the jawline and reduction in neck folds. Woodall encourages viewers to address their necks, comparing them to an untended garden, and emphasizes that it's never too early to start. # Brand positioning Trinny London is presented as a brand that offers effective skincare solutions, particularly for concerns related to aging. The brand emphasizes visible results, as demonstrated through clinical trials and before-and-after photos. Trinny Woodall, the founder, positions the brand as a provider of solutions for often-neglected areas like the neck and décolleté. The brand aligns with a proactive approach to skincare, suggesting that it's never too early to start addressing these concerns. The brand positioning is both functional, focusing on tightening and reducing folds, and emotional, addressing concerns about aging and appearance. # Product The Elevator Neck and Décolleté Concentrate is a skincare product designed to lift and tighten the neck and décolleté area. It is presented as a solution for slackening skin, wrinkles, and folds in the neck. The product is intended for individuals concerned about the appearance of their neck and décolleté, particularly those experiencing signs of aging. The ad highlights the product's ability to tighten the jawline and reduce neck folds, with before-and-after photos demonstrating visible results after two months of use. The ad addresses the purchase barrier of skepticism by showcasing clinical trial results and emphasizing the product's effectiveness. The product is presented as an alternative to more invasive procedures like a mini neck lift. # Visual style The ad has a polished, commercial aesthetic with a focus on clear visuals and direct communication. The editing style includes quick cuts between Trinny Woodall speaking and the before-and-after photos. The production quality is high-end, with good lighting and clear imagery. The pacing is consistent, with cuts timed to the voiceover. The overall tone is informative and persuasive. # Hooks Spoken: 00:00–00:02 When we did the clinical trials for The Elevator [Neck/Décolleté Concentrate], we got back our first before and after of a woman who'd used it for two months. Text overlay: 00:00–00:02 TRINNY LONDON / 00:01–00:02 Pre-The Elevator / 00:01–00:02 Elevator / 00:01–00:02 *Individual result after 8 weeks of The Elevator used twice daily. / 00:01–00:02 8 weeks' progress* Visual: 00:00–00:01 Close-up shot of Trinny Woodall, the founder of Trinny London, speaking directly to the camera. She is wearing a blue patterned pajama top and holding a purple tube of The Elevator Neck/Décolleté Concentrate. The background includes a bookshelf with books and decorative items. / 00:01–00:02 Split-screen showing a before-and-after photo of a woman's neck. On the left, the neck shows slackening and folds. On the right, the neck appears tighter with fewer folds. A small inset shows Trinny Woodall speaking in front of a blurred background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin on the neck and décolleté, specifically the appearance of slackening, wrinkles, and folds. "She has some slackening of her neck and probably went in the sun when she was younger." # Value propositions - The Elevator Neck/Décolleté Concentrate is a solution for slackening skin, wrinkles, and folds in the neck and décolleté area. - The product offers visible results after two months of use, as demonstrated by before-and-after photos. - The product is presented as an alternative to more invasive procedures like a mini neck lift. # Benefits - Lifted neck & décolleté - Tightening of her jawline - Fewer folds on her neck # Features - Neck/Décolleté Concentrate - Phyto-Peptide Concentrate # Call to action None used. # Social proof - "When we did the clinical trials for The Elevator [Neck/Décolleté Concentrate], we got back our first before and after of a woman who'd used it for two months." – Trinny Woodall (Founder) # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who speaks directly to the camera and shares her perspective on the product and its results. # Storyline - 00:00–00:02 00:00–00:02 When we did the clinical trials for The Elevator [Neck/Décolleté Concentrate], we got back our first before and after of a woman who'd used it for two months. - 00:02–00:06 00:02–00:06 She has some slackening of her neck and probably went in the sun when she was younger. - 00:06–00:08 00:06–00:08 and I was so staggered by these results. - 00:08–00:10 00:08–00:10 and in this image, you can really see the tightening of her jawline - 00:10–00:12 00:10–00:12 and you can just see fewer folds on her neck. - 00:12–00:13 00:12–00:13 It literally was like she'd had a mini neck lift. - 00:13–00:17 00:13–00:17 I hope this helps you just to see, like an untended garden, where our necks can get to. - 00:17–00:18 00:17–00:18 and it's never too young to start.

# Ad summary Trinny Woodall, founder of Trinny London, introduces the brand and its multitasking makeup products, emphasizing their ease of use and portability for on-the-go application. # Brand positioning Trinny London is presented as a makeup brand focused on simplicity and ease of use, designed for individuals seeking a streamlined beauty routine. The brand emphasizes multitasking products that are portable and easy to apply, catering to busy lifestyles. It positions itself as a solution for those who want to look good without spending excessive time or effort on makeup. The brand aligns with a functional approach, prioritizing convenience and efficiency in its product offerings. # Product Trinny London offers a range of multitasking makeup products designed for easy, on-the-go application. The products are packaged in stackable containers, allowing users to carry multiple products in a compact form. The brand emphasizes the convenience and simplicity of its makeup, highlighting that it is easy to put on and perfect for busy individuals. The products are designed to simplify the makeup routine, making it easier for users to achieve a polished look with minimal effort. The ad focuses on the brand's stackable system, which allows users to customize their makeup collection and take it with them anywhere. # Visual style The ad has a polished and professional aesthetic, with bright lighting and clear visuals. The editing is straightforward, with static shots and smooth transitions. The overall feel is clean and modern, reflecting the brand's focus on simplicity and convenience. The pacing is moderate, allowing viewers to easily follow the message. # Hooks Spoken: 00:00–00:02: How much do you actually know about Trinny London? Text overlay: 00:00–00:02: How much do you actually know about Trinny London? Visual: 00:00–00:02: A medium shot of Trinny Woodall, a woman with shoulder-length brown hair, wearing a bright yellow blazer and a sequined top. She stands in front of a display of Trinny London products. The camera is stationary and focused on her as she speaks directly to the viewer. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of complicated and time-consuming makeup routines. It implies that traditional makeup application can be difficult and inconvenient, especially for busy individuals. "Life was never this easy for me to look this good." # Value propositions - Simplified makeup routine - Achieve a polished look with minimal effort - Customizable makeup collection # Benefits - Easy to put on - Portable - Convenient for on-the-go application # Features - Multitasking makeup products - Stackable containers # Call to action trinnylondon.com # Social proof - "Life was never this easy for me to look this good." # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the founder, Trinny Woodall, speaking directly to the audience about the brand's mission and products. # Storyline - 00:00–00:02 The ad begins with Trinny Woodall directly addressing the audience, asking how much they know about Trinny London. This is intended to pique the viewer's curiosity and draw them into the ad. - 00:02–00:07 Trinny states that she developed the brand to create makeup that is easy to put on. This is intended to highlight the brand's focus on simplicity and convenience. - 00:07–00:14 Trinny shows the brand's stackable makeup containers, emphasizing their portability and multitasking capabilities. This is intended to showcase the product's unique design and functionality. - 00:14–00:17 Trinny concludes by suggesting that if viewers are thinking about a change, they should visit TrinnyLondon.com. This is intended to encourage viewers to explore the brand's products and consider making a purchase.

# Ad summary This ad showcases Trinny London's Take Back Time Eye cream. The ad features a hand opening the product's packaging, revealing the product, and demonstrating its application. The ad highlights the product's benefits, such as reducing lines and wrinkles, improving upper eyelid sagging, and providing 24-hour hydration. # Brand positioning Trinny London is presented as a modern, science-backed skincare brand focused on providing effective solutions for aging concerns. The brand emphasizes visible results and advanced formulations, positioning itself as a premium option in the skincare market. The brand aligns with a lifestyle of self-care and confidence, promoting the idea that customers can take control of their skin's appearance. Trinny London pushes against the norm of accepting aging by offering products that actively combat its visible signs, focusing on functional benefits like reducing wrinkles and improving hydration. # Product The featured product is Trinny London's Take Back Time Eye, a mini-protein eye treatment designed to combat signs of aging around the eyes. The product claims to soften lines in just seven days, visibly reduce lines and wrinkles, improve upper eyelid sagging, and provide 24-hour hydration. It comes in a silver jar with a blue lid and includes a small silver spatula for application. The cream itself is white and appears smooth and moisturizing. The ad emphasizes the product's ability to deliver visible improvements to the eye area, making it a worthwhile investment for those concerned about aging. # Visual style The ad has a clean and polished aesthetic with bright lighting and a focus on product details. The editing is smooth with static shots and clear transitions. The production quality is high-end, giving a commercial feel. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:03 TRINNY LONDON / 00:00–00:03 Take Back Time Eye / 00:00–00:03 MINIPROTEIN™ EYE TREATMENT / 00:00–00:03 Time-defying eye treatment proven to soften lines in just seven days* Visual: 00:00–00:02 A hand with light pink nail polish holds a dark blue box labeled "TRINNY LONDON Take Back Time Eye MINI PROTEIN™ EYE TREATMENT." Next to it is a silver jar with the same label and a silver spatula. The background is a plain white surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging around the eyes, such as lines, wrinkles, and sagging eyelids. "Time-defying eye treatment proven to soften lines in just seven days*" directly targets the frustration of aging skin. # Value propositions - Time-defying eye treatment proven to soften lines in just seven days*: This highlights the product's effectiveness and speed in addressing aging concerns. - Visibly reduces lines and wrinkles: This emphasizes the product's ability to deliver noticeable improvements to the skin's appearance. - Provides 24-hour hydration: This underscores the product's long-lasting moisturizing benefits. # Benefits - Time-defying eye treatment proven to soften lines in just seven days* - Visibly reduces lines and wrinkles - Visibly improves upper eyelid sagging - Provides 24-hour hydration # Features - MINIPROTEIN™ EYE TREATMENT # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a shot of the Trinny London Take Back Time Eye cream and its packaging. - 00:02–00:06 The hand opens the product packaging, revealing the silver spatula and the product jar. - 00:06–00:08 The hand opens the jar to reveal the cream. - 00:08–00:11 The spatula is used to scoop out the cream, which is then applied to the back of the hand. - 00:11–00:16 The ad concludes with the brand name and website.

# Ad summary This ad features Trinny Woodall, founder of Trinny London, demonstrating the Miracle Blur product. She applies the product to her face, highlighting its ability to smooth lip lines, pores, and skin texture. She emphasizes its mattifying properties and compares it to Polyfilla for the skin. # Brand positioning Trinny London is presented as a brand that offers practical and effective solutions for common skin concerns. The brand aligns with a straightforward, no-nonsense approach, focusing on delivering tangible results. It positions itself as a go-to for individuals seeking to address specific skin issues like lip lines, pores, and uneven texture. The brand emphasizes functional benefits, providing products that smooth, mattify, and improve skin appearance, making it a reliable choice for those who want visible improvements without complex routines. # Product The featured product is Trinny London's Miracle Blur, a skincare product designed to smooth skin texture and reduce the appearance of imperfections. It works by filling in lip lines, minimizing the look of pores, and covering skin irregularities like 'pebbling' on the chin and scars. The product is applied by patting it onto the skin, similar to using Polyfilla on a wall. It is suitable for individuals concerned about lip lines, large pores, and uneven skin texture. Miracle Blur also mattifies the skin, making it useful for those with oily complexions. The ad highlights that there is no other product on the market that can make the lines around the mouth look so smooth. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product demonstration. The editing style is straightforward with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, maintaining a steady rhythm throughout the video. The audio-visual sync is well-coordinated, with product actions and text timed to the voiceover. # Hooks Spoken: Miracle Blur was a real vanity project. Text overlay: TRINNY LONDON / Miracle Blur was a real vanity project. Visual: 00:00–00:02: Close-up shot of Trinny Woodall, a woman in her late 40s with shoulder-length brown hair and light skin, wearing a sparkly white jacket. She is centered in the frame, speaking directly to the camera. The background includes a white closet with clothes and shelves. The camera is stationary, providing a clear view of her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having visible lip lines, large pores, and uneven skin texture, which can make wearing makeup, especially lipstick, challenging. # Value propositions - Smooths skin texture, making it ideal for wearing lipstick without worrying about lip lines - Versatile for different areas of the face, including nose and forehead - Can be used to mattify greasy skin, providing an additional benefit # Benefits - Smooths out everything - Makes lines around mouth look smooth - Eases double T line - Mattifies greasy skin # Features - Covers pebbling on chin - Can be used on scars - Mattifies skin # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, with the founder demonstrating and explaining the product's benefits. # Storyline - 00:00–00:09 Trinny introduces Miracle Blur as a 'real vanity project' because she has lip lines, big pores, and pebbling on her chin. This sets the stage by identifying common skin concerns that the product addresses. The audience experiences the ad from Trinny's perspective as she shares her personal skin issues. - 00:09–00:15 She demonstrates how the product covers the pebbling on her chin and can be used on scars. This shows the product's immediate effects and versatility. The audience sees the product in action from Trinny's point of view, emphasizing its practical benefits. - 00:15–00:26 Trinny states she uses the product 'profusely' and shows how much she applies, comparing it to Polyfilla for skin. This reinforces the product's effectiveness and ease of use. The audience experiences the demonstration from Trinny's perspective, highlighting the product's application and texture. - 00:26–00:35 She explains that Miracle Blur smooths out everything, making it ideal for wearing lipstick without worrying about lip lines. This emphasizes the product's specific benefits for lip makeup. The audience is guided through the product's advantages from Trinny's point of view, focusing on its smoothing effect. - 00:35–00:45 Trinny details how she uses the product around her nose for big pores and on her forehead to ease a 'double T' line. This showcases the product's versatility for different areas of the face. The audience sees the product's application from Trinny's perspective, highlighting its use on various facial areas. - 00:45–00:53 She clarifies that while it won't totally remove deep lines, it will ease them, and it can also be used to mattify greasy skin. This provides a realistic expectation of the product's capabilities. The audience is given a balanced view from Trinny's perspective, acknowledging both the product's limitations and additional benefits.