How Tractive Advertises on Meta

# Ad summary This ad promotes Tractive dog GPS trackers. The ad features a woman who talks about her dog, Loulou, who has bad luck and has gotten into several accidents. She says that she is always worried about him and uses a Tractive GPS tracker to keep track of him. She says that the tracker has changed their lives. # Brand positioning Tractive is presented as a brand that offers peace of mind to pet owners who are concerned about the safety and whereabouts of their pets. The brand is positioned as a reliable solution for tracking pets, especially those prone to wandering or getting into trouble. The ad emphasizes the emotional connection between pet owners and their pets, highlighting the anxiety that can arise from not knowing where their pet is. Tractive aims to occupy the space of a functional and emotional solution, providing a practical tool while also addressing the emotional needs of pet owners. The brand aligns with a lifestyle of responsible pet ownership, promoting the values of safety, security, and peace of mind. # Product The Tractive GPS tracker is a device that attaches to a pet's collar and uses GPS technology to track the pet's location. It is designed for pet owners who want to keep track of their pets and ensure their safety. The tracker allows owners to monitor their pet's location in real-time via a smartphone app. The ad highlights the tracker's ability to provide peace of mind to pet owners, especially those with pets that are prone to wandering or getting into accidents. The tracker is presented as a solution to the worry and anxiety that can arise from not knowing where a pet is. The ad also implies that the tracker is easy to use and reliable, as the woman in the ad states that it has changed their lives. # Visual style The ad has a UGC feel, with natural lighting and handheld camera work. The editing is quick, with jump cuts and transitions that are timed to the music. The overall aesthetic is casual and relatable, which supports the intended tone of the ad. # Hooks Spoken: 00:00–00:02 Mon chien a un mauvais karma. [casual] Voilà, je sais pas comment l'expliquer autrement. Text overlay: 00:00–00:01 chien / 00:01–00:02 karma / 00:02–00:03 l'expliquer Visual: 00:00–00:02 A woman is holding a white dog with blue eyes. The background is a blue sky and trees without leaves. The woman is wearing a maroon hat and a tan jacket. The dog is looking around with its tongue sticking out. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the fear of not knowing where your dog is and something bad happening to them. The woman says, "Et moi ma hantise dans tout ça, c'est qu'il lui arrive un jour un truc et que je sache pas où il est." # Value propositions - The Tractive GPS tracker provides peace of mind by allowing you to know where your dog is at all times. - The connected collar is easy to use and has changed our lives. # Benefits - Peace of mind - Knowing where your dog is - Changed our lives # Features - GPS tracking - Connected collar # Call to action None used. # Social proof - "Cette astuce du collier connecté, je l'utilise avec lui depuis 2 ans et vraiment ça a changé notre vie." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a dog owner who uses the product. # Storyline - 00:00–00:02 00:00–00:02 The woman says that her dog has bad karma and that she doesn't know how else to explain it. This is intended to grab the viewer's attention and introduce the topic of the video. The story is being told from the perspective of the dog owner, and the tone is casual and humorous. - 00:02–00:08 00:02–00:08 The woman lists the accidents that her dog has been in, including an accident with a porcupine, seizures, and getting caught in a snare. This is intended to illustrate the dog's bad luck and the woman's concern for his safety. The story is being told from the perspective of the dog owner, and the tone is matter-of-fact. - 00:08–00:12 00:08–00:12 The woman says that her biggest fear is that something will happen to her dog and she won't know where he is. This is intended to highlight the pain point that the product is solving. The story is being told from the perspective of the dog owner, and the tone is anxious. - 00:12–00:17 00:12–00:17 The woman says that she has deployed several strategies to keep track of her dog, including putting him on a leash and using a connected collar. This is intended to introduce the product as a solution to the problem. The story is being told from the perspective of the dog owner, and the tone is informative. - 00:17–00:24 00:17–00:24 The woman says that she has been using the connected collar for two years and that it has changed their lives. This is intended to provide social proof and demonstrate the value of the product. The story is being told from the perspective of the dog owner, and the tone is enthusiastic. - 00:24–00:26 00:24–00:26 The woman says that she keeps her dog under constant surveillance because of everything that happens to him. This is intended to reinforce the need for the product. The story is being told from the perspective of the dog owner, and the tone is concerned. - 00:26–00:34 00:26–00:34 The woman says that it is surprising because her dog is the most chill and nonchalant dog she knows, and that it is probably that attitude that causes him to get into trouble. This is intended to add humor and relatability to the video. The story is being told from the perspective of the dog owner, and the tone is lighthearted.

# Ad summary This video ad features a young woman sharing a dramatic "story time" about how a GPS pet tracker saved her dog, Wilbur, after he went missing. While applying makeup, she narrates the incident, explaining how Wilbur ran off, how she used the tracker's app to locate him with "incredible precision" (even under a container), and emphasizes the product's indispensability for pet owners. The ad blends a personal anecdote with a clear demonstration of the tracker's functionality and accuracy. # Brand positioning The brand aims to occupy a space of reliability and peace of mind for pet owners. It promotes values of safety and love for pets, positioning itself as a crucial tool for preventing the heartbreak of a lost pet. The brand implicitly pushes against the norm of hoping for the best when a pet goes missing, instead offering a proactive, high-tech solution. The positioning is primarily functional (precision, tracking) but strongly intertwined with emotional benefits (saving a a pet's life, peace of mind). The ad shows external validation through "The New York Times Wirecutter" ranking. # Product The product is a GPS pet tracker designed for animals, specifically dogs ("traceur GPS pour animaux"). It works by allowing the owner to track their pet's location through a mobile application, providing live GPS tracking ("Suivi GPS en direct"), alerts for when the dog leaves a predefined zone ("Alertes anti-fugue"), and a history of their walks ("Historique des promenades en revue"). The ad highlights its "incroyable précision" (incredible precision) – so precise it can pinpoint a dog's location even under a container, not just near it. It is for pet owners who want to ensure the safety and quick recovery of their dogs, especially those prone to running away or hiding in unexpected places. The ad emphasizes that this tracker helps owners find their pets in situations where they would never think to look, addressing the pain point of pets getting lost in hard-to-find spots. # Visual style The visual style is a hybrid between polished UGC and an informal influencer-style narrative. The main footage is well-lit, clear, and uses a static, direct-to-camera framing, giving it a somewhat polished feel. However, the creator's casual makeup application and conversational tone maintain an authentic, relatable UGC vibe. The editing rhythm is quick, featuring jump cuts between the creator's speech segments, but the primary shot of the creator is mostly static. Visual motifs include the consistent picture-in-picture (PiP) element that changes to illustrate the story or display product information. Pacing is moderate, driven by the creator's speaking pace, and remains fairly consistent throughout. Audio-visual sync is good, with PiP changes and text overlays appearing in sync with the spoken narrative. # Hooks Spoken: STORY TIME de comment ce petit appareil a littéralement sauvé la vie de mon chien et pourquoi je ne pourrai plus m'en passer. Text overlay: STORY TIME DE COMMENT CE PETIT / The New York Times Wirecutter (top right, inside a white graphic container) / Classé n°1 des traceurs GPS pour animaux (top right, inside a white graphic container) / Wirecutter (top right, inside a white graphic container) / APPAREIL A LITTÉRALEMENT SAUVÉ LA VIE DE MON CHIEN / ET POURQUOI JE NE POURRAI PLUS M’EN PASSER Visual: Close-up of a young woman with long blonde hair, medium complexion, wearing a black tank top, looking directly at the camera. She's seated, holding a pink quilted drawstring bag (possibly a makeup bag) in front of her, with her hands appearing to be taking something out of it. The background is a plain white wall with a large abstract blue and gold artwork. Camera is static, eye-level, tripod/stationary. Warm, bright lighting. / Same shot, but she pulls out a small black and white rectangular card, holding it in front of the bag. / Same shot, she pulls out another small, gray rectangular device. A white graphic in the top right corner appears with "The New York Times Wirecutter" logo and text "Classé n°1 des traceurs GPS pour animaux" (Ranked #1 GPS trackers for animals), showing three different colors/models of the GPS tracker. / Same shot, she holds up the small gray device in her left hand, then lowers it, gesturing with her right hand. / Same shot, she gestures with both hands in front of her. The graphic in the top right corner remains. / Same shot, she holds the small gray device again in her left hand, gesturing. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the fear and distress of a lost pet, specifically when they run away and disappear without a trace, and the difficulty of finding them when they hide in unexpected, difficult-to-locate spots. "Un jour, Wilbur est parti en courant... il avait disparu, volatilisé. Je l'appelle, rien. Silence complet." (Describes the moment of panic and helplessness when a pet goes missing). "jamais nous n'aurions pensé à regarder sous un conteneur. Qui le ferait?!" (Highlights the problem of pets hiding in places owners wouldn't think to look). # Value propositions - a littéralement sauvé la vie de mon chien - Classé n°1 des traceurs GPS pour animaux - Le GPS était d'une précision incroyable - nous n'aurions jamais pensé à regarder sous un conteneur. Qui le ferait?! - Ce traceur est vraiment indispensable maintenant - mieux vaut prévenir que guérir # Benefits - Literally saved my dog's life. - Prevented permanent loss of the dog. - Leads you directly to the pet, even in complex hiding spots. - Peace of mind for pet owners. - Knowing your pet is safe. - Allows you to find pets in improbable places. - Prevents worse outcomes ("next time he could truly get stuck"). # Features - GPS tracker - Mobile application - Suivi GPS en direct - Localisez votre chien en temps réel - Alertes anti-fugue - Créez des clôtures virtuelles - Historique des promenades en revue - précision incroyable # Call to action None used # Social proof - Classé n°1 des traceurs GPS pour animaux – The New York Times Wirecutter (External source) - STORY TIME de comment ce petit appareil a littéralement sauvé la vie de mon chien et pourquoi je ne pourrai plus m'en passer. – Female 1 (Customer/Creator) # Point of view - Customer 100% – The entire ad is narrated by a young woman sharing her personal experience and testimony as a pet owner and user of the product. # Storyline - 00:00–00:05 The creator introduces a "story time" about how a "small device" (the GPS tracker) literally saved her dog's life and why she can't live without it. This sets a dramatic, personal tone, immediately hooking the viewer with a high-stakes scenario and establishing the product's life-saving potential. The creator speaks directly to the camera, establishing a personal connection, while a product graphic is visible in the background, subtly introducing the item. - 00:05–00:14 She narrates the initial problem: her dog, Wilbur, "ran off" and "disappeared, volatilized" in a second. She called him, but there was "complete silence." This builds suspense and evokes empathy from pet owners who understand the fear of a lost pet. The use of past video clips of her dog reinforces the personal nature of the story. - 00:14–00:24 The solution is introduced: "Luckily, he was wearing his active tracker." She explains that she opened the app, and it indicated he was "right next to a container." She rushed to the location, calling for him, but found "nothing, no Wilbur." This creates a mini-cliffhanger, challenging the viewer's expectation of an immediate resolution and highlighting the tracker's initial guidance. The visual of the app and a photo of a dog in a container appear, reinforcing the narrative. - 00:24–00:36 She continues, explaining her confusion: "But the GPS kept saying he was right there." She describes literally walking around the "huge container like crazy" but still seeing no dog. This reinforces the high precision of the tracker, which she initially misinterprets, building further suspense. She's applying makeup, maintaining a casual, relatable setting despite the intense story. - 00:36–00:54 She has an epiphany: "After spinning in circles for what seemed like an eternity, I understood. The GPS was incredibly precise." She clarifies, "It wasn't saying he was near the container, but on it!" She then corrects herself, realizing the dog was actually "definitely under it," having "managed to sneak under a permanently parked container." This resolves the immediate mystery and emphasizes the extreme accuracy of the GPS, portraying it as more intelligent than initially perceived. The visual updates to show the dog "found under a shipping container." - 00:54–01:04 She reiterates the tracker's precision, stating it led her "exactly to the container" in a whole parking lot, "not just somewhere in the corner, but to a precise container, at that precise spot." This hammers home the product's core value proposition: unparalleled accuracy in locating a lost pet, even in complex environments. - 01:04–01:16 She describes finding Wilbur: "Finally, after understanding where he was, he barked... just once to confirm his position." She explains he wasn't trapped or injured, just "stubbornly refusing to come out, stubborn as ever." This offers a happy, slightly humorous resolution to the crisis, humanizing the dog and ending the tense part of the story on a positive note. - 01:16–01:22 She reflects on the importance of the tracker: "Finally, we managed to get him out, but without this tracker, we never would have thought to look under a container. Who would?" This shifts from narrative to direct advocacy, posing a rhetorical question that highlights the unique problem-solving capability of the product. - 01:22–01:42 She generalizes the problem and solution: "Dogs run away, they sneak into the most improbable places... under bins, in invisible spaces, in nooks we wouldn't even think of." She concludes by declaring the tracker "truly indispensable now," and states Wilbur "never goes out without it, never," because "next time he could truly get stuck. So, better safe than sorry." This expands the personal anecdote into a universal message for pet owners, cementing the tracker's status as a necessary preventative measure and ending with a strong call to action implicitly.

# Ad summary This ad showcases Tractive's offer of 30% off all trackers for dogs. The ad is simple, showing a product shot with minimal copy. # Brand positioning Tractive is presented as a provider of advanced tracking solutions for pets, specifically dogs, positioning itself as a technology-forward brand within the pet care industry. The brand aligns with a lifestyle centered around responsible pet ownership, leveraging technology to enhance the safety and well-being of pets. Tractive operates within the category norms of pet tech but distinguishes itself by focusing specifically on GPS tracking and health monitoring, suggesting a commitment to precision and reliability in its offerings. The brand's positioning is both functional, providing accurate tracking and monitoring, and emotional, appealing to pet owners' desire for security and peace of mind. # Product The product featured is the Tractive GPS dog tracker, a device designed to attach to a dog's collar and provide real-time location tracking and activity monitoring. The product comes in three different colors, including black, light blue, and tan. These trackers use GPS technology to allow pet owners to monitor their dog's whereabouts via a smartphone app. The device is compact and lightweight, designed for comfortable wear by dogs of various sizes. It is for dog owners who want to keep track of their dog's location and activity levels, especially useful for those who live in areas with escape risks or for active dogs that require monitoring. The ad addresses the purchase barrier of cost by advertising a discount. The product's worth is conveyed through its utility in ensuring pet safety and providing peace of mind. # Visual style The ad has a minimalist aesthetic with a clean, simple design. It features a light color palette and a product-focused layout. The production quality appears to be highly polished with studio lighting. There are no filters or color grading, but a drop shadow is used to separate the product from the background. Typography is large and bold to maximize scannability. The visual style is designed to be eye-catching and informative, emphasizing the product and the offer. # Hooks Headline: Aanbieding # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 30% korting op alle slimme trackers voor honden # Benefits - None used. # Features - slimme trackers # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents the Tractive brand and its product offer, communicating directly about a current promotion. # Storyline - The ad begins by highlighting a promotional deal to grab attention. The brand is announcing a limited-time offer to encourage a purchase. This part of the story is told from the brand’s perspective. - The ad then showcases the featured products. This part of the story is from the brand's perspective, aiming to highlight the product's design and availability in multiple colors to appeal to consumer preferences.

# Ad summary This ad promotes Tractive dog collars, which allow you to always know where your animals are. The ad features a woman and her dog on a roadtrip. She states that she used their products before collaborating with them and that they are completely validated by the pack. She also mentions that you can get 40% off with her link. # Brand positioning Tractive is presented as a brand that provides connected collars for pets, allowing owners to always know their location. The brand aligns with a lifestyle of adventure and travel, as showcased by the road trip setting. The brand positions itself as a reliable and trusted solution for pet owners, emphasizing the validation from the user's "pack." The brand positioning is functional, focusing on the performance and reliability of its tracking technology. # Product The Tractive dog collar is a connected collar that allows pet owners to track their animals' location at all times. The collar is designed for use during activities like road trips and outdoor adventures. The ad highlights the product's validation by the user's "pack," implying its reliability and effectiveness. The product addresses the purchase barrier of uncertainty by showcasing its real-world use and positive feedback. The ad encourages viewers to try or buy the product by offering a 40% discount. # Visual style The ad has a UGC feel with handheld camera work and natural lighting. The editing is simple with smooth transitions. The production quality is decent, giving it a casual yet informative tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:05–00:11 Female 1: J'utilisais leurs produits bien avant de collaborer avec eux et ils sont complètement validés par la meute. Text overlay: 00:06–00:11 J'utilisais leurs produits bien avant de collaborer avec eux et ils sont complètement validés par la meute 🐾 Visual: 00:05–00:10: Close-up of the dog wearing the Tractive collar. The dog is white with blue eyes. The collar is black and gray with orange accents. The camera is handheld and slightly shaky. # Funnel stage Consideration # Pain points The ad addresses the pain point of pet owners not knowing the location of their animals. This is implied through the text overlay: "TRACTIVE, les colliers connectés qui te permettent de toujours savoir où sont tes animaux." # Value propositions - Connected collars that allow you to always know where your animals are # Benefits - Permettent de toujours savoir où sont tes animaux # Features - Connected collars # Call to action None used. # Social proof - "J'utilisais leurs produits bien avant de collaborer avec eux et ils sont complètement validés par la meute" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a creator, sharing her experience with the product. # Storyline - 00:00–00:02 A hand holds a Tractive device in front of a mountain backdrop. - 00:02–00:05 00:02–00:05: A woman attaches the Tractive device to her dog's collar. The message is that the device is easy to attach and use. - 00:05–00:10 00:05–00:10: The dog is shown wearing the collar. The message is that the product is validated by the user's "pack." - 00:10–00:14 00:10–00:14: The woman holds the Tractive device and mentions a 40% discount. The message is that the product is affordable and accessible.

# Ad summary This ad features a single product and notifies the user about a promotion. # Brand positioning The brand, Tractive, appears to be focused on providing GPS tracking solutions specifically for pet owners. It occupies a space in the market that prioritizes pet safety and peace of mind for owners. The brand is presented as modern and reliable, likely appealing to pet owners who view their pets as family members and want to ensure their well-being. By focusing solely on GPS tracking for pets, Tractive carves out a niche, differentiating itself from broader GPS or general pet product companies. This specialization can build trust and signal expertise in pet location and activity monitoring. # Product The product being advertised is a GPS tracker for pets. This small, rectangular device in black with white accents, attaches to a pet's collar. It features the brand's logo (on-package label text) and presumably uses GPS technology to monitor a pet's location. It is for pet owners who want to keep track of their pets and ensure they do not get lost. The ad does not explicitly state the product’s features or use cases, but the promotion of GPS tracking implies that it helps to locate lost pets, monitor their activity levels, or prevent them from wandering too far. The sale addresses the price barrier, making the tracker more accessible. # Visual style The ad features a clean, modern, and minimalist design. The production quality appears highly polished, using a simple color palette of blues, black, and white. The typography is large and bold. The overall style is designed to be easily scannable and eye-catching in a social media feed. # Hooks Headline: sale # Funnel stage Consideration # Pain points The ad implies a pain point around the potential for pets to become lost or wander off, causing stress and worry for their owners. # Value propositions - None used. # Benefits - None used. # Features - GPS-trackers # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product as a sale item and providing details of the offer. # Storyline - The ad opens with a visual of the product GPS tracker, framed with repeated instances of "sale", conveying the central message of a discount opportunity. The brand is the clear communicator of this message, aiming to grab the viewer's attention and create immediate interest. - The ad concludes with a short callout of 30% off all GPS trackers for pets, reinforcing the offer and giving details to the viewer about the specifics of the sale, this communicates that the sale applies to all of Tractive's pet GPS products. The brand is speaking directly to the audience, clarifying the details and attempting to convert interest into action.

# Ad summary A golden retriever shares their experience of wearing a Tractive GPS collar, testing its durability in sand and water. The ad highlights the features available through the companion app, such as tracking location, anti-escape alerts, and monitoring activity levels and calories burned. # Brand positioning Tractive is presented as a provider of GPS tracking solutions tailored for pet owners, especially dog owners. The brand is positioned as a tool that offers both real-time location monitoring and activity tracking, giving owners insights into their pet's well-being. The brand aligns with values such as pet safety, responsible pet ownership, and technological innovation. The ad pushes against the norm of traditional, non-tech pet collars by offering advanced features accessible through a mobile app. Tractive's positioning is both functional, offering GPS tracking and activity monitoring, and emotional, providing owners peace of mind and a deeper connection with their pets. # Product The featured product is the Tractive GPS dog collar, a GPS tracking device designed to attach to a dog's collar, allowing owners to monitor their pet's location and activity levels. It is shown as water and sand-resistant. The collar connects to a companion app that owners can download to their phone to view their pet's location in real-time. The app also provides additional features, such as anti-escape alerts, tracking steps, activity level, and calories burned. The ad conveys that this product is for pet owners concerned about their dog's safety and wellbeing, particularly those who frequently take their dogs to outdoor environments. The ad emphasizes that the collar's features provide a comprehensive solution for tracking, monitoring, and ensuring the safety of pets. # Visual style The ad has a UGC aesthetic, with natural lighting and handheld camera work. The editing includes quick cuts. The visual style aims for a casual, relatable feel, as if a pet owner is sharing their personal experience with the product. The pacing is moderate, with cuts timed to the dog's voiceover. # Hooks Spoken: 00:00–00:03 [Speaking in a playful, dog-like tone] Aujourd'hui les humains m'ont collé un truc hyper bizarre autour du cou. Text overlay: 00:00–00:03 AUJOURD'HUI LES HUMAINS M'ONT COLLÉ UN TRUC HYPER BIZARRE. Visual: 00:00–00:03 The camera is close-up on a golden retriever indoors, sitting on light brown wood flooring. The dog is panting slightly with its tongue visible and wearing a black collar. The collar has a grey Tractive GPS device attached with orange accents. The background includes a white wall. The camera is stationary and at the dog's eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that pet owners have for their dog's safety and wellbeing, particularly those who frequently take their dogs to outdoor environments: "ALERTE ANTIFUGE" # Value propositions - Provides a comprehensive solution for tracking, monitoring, and ensuring the safety of pets # Benefits - Real-time location monitoring - Insights into pet's well-being - Peace of mind for pet owners # Features - Connected collar - GPS tracking - Anti-escape alert - Activity tracking - Calories burned # Call to action None used. # Point of view - Customer 100% – The entire video is narrated from the perspective of a dog, creating a relatable and humorous tone. # Storyline - 00:00–00:03 00:00–00:03 The golden retriever, who is the narrator, introduces the Tractive GPS collar, stating that their humans attached a “weird thing” around their neck, presenting a close-up shot of the collar and conveying the dog's perspective of initial skepticism or curiosity. - 00:03–00:07 00:03–00:07 The dog then clarifies that it is a connected collar as the scene transitions to a beach environment with the dog labeled “the boss of the beach”. The dog explains that he is testing the product, conveying his authority and confidence. - 00:07–00:12 00:07–00:12 The dog is seen running through the water, emphasizing the importance of testing the collar's resistance to sand and water. The tone is playful and adventurous, highlighting the product's durability. - 00:12–00:15 00:12–00:15 The dog declares, “Super nouvelle, le collier connecté tient bon,” which shows that the collar has passed the durability test, reinforcing the product's quality and reliability. - 00:15–00:20 00:15–00:20 The ad transitions to showing a phone screen displaying the Tractive app interface and the dog states that, “he sees everything” thanks to the app. This provides details about the features and benefits that pet owners can access on their phones. - 00:20–00:24 00:20–00:24 The dog continues explaining the app's functionalities, such as the anti-escape alert, tracking walks, and monitoring calories burned. The pace is upbeat and informative, highlighting the extensive features of the connected collar. - 00:24–00:26 00:24–00:26 The ad returns to the dog on the beach, summarizing that everything is included in this connected collar. The tone is comprehensive and assured. - 00:26–00:33 00:26–00:33 The dog, wearing sunglasses, delivers a final message stating that he is approved, tested, and tracked, remaining a “grand BG.” The tone is playful and confident, reinforcing the product's value and the dog's positive endorsement.

# Ad summary The ad promotes the Tractive GPS tracker for pets, highlighting the upgraded features of the new version. It emphasizes real-time location tracking, virtual fence alerts, activity monitoring, and new additions like LED lights, increased beep volume, and a bark detection feature. The ad also points out the convenience of using a standard phone charger and the tracker's stylish design, available in multiple colors. # Brand positioning Tractive is presented as a leading brand in pet GPS tracking, known for its reliable and innovative solutions. The brand aims to occupy the space of peace of mind for pet owners, offering a way to monitor their pet's location and activity. It aligns with values of safety, responsibility, and modern pet care. The brand pushes against the norm of limited tracking capabilities by offering real-time, unlimited distance tracking. The brand positioning is both functional (precise location, activity monitoring) and emotional (peace of mind, safety). # Product The Tractive GPS tracker is a device designed to attach to a pet's collar or harness, providing real-time location tracking and activity monitoring. It is for pet owners who want to ensure the safety and well-being of their pets. The tracker offers precise location tracking in real-time without distance limits, alerts if the pet leaves virtual perimeters set by the owner, and monitors the pet's activity levels. The upgraded version includes LED lights and an increased beep volume for locating pets in the dark, a bark detection feature to alert owners when their dog barks while they are away, and compatibility with standard phone chargers. The ad emphasizes that the product is waterproof and has a stylish design, available in black, blue, and brown. The ad tells the viewer that this product is worth trying because it offers comprehensive tracking and monitoring features, ensuring the pet's safety and the owner's peace of mind. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the voiceover. The ad uses a combination of studio-lit shots and natural light in outdoor scenes. # Hooks Spoken: Female 1: Si t'as un animal de compagnie, je suis sûre que tu connais déjà Tractive, ce merveilleux GPS. Text overlay: GPS TRACTIVE 2.0 🐶🐾🐱 Visual: 00:00–00:03 A woman with dark hair pulled back, wearing a brown collared shirt and gold jewelry, stands in front of a beige wall with colorful art prints. She holds a white and blue Tractive GPS tracker in her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of pet owners worrying about the safety and whereabouts of their pets, especially when they are not at home. The ad highlights the fear of losing a pet and not knowing where they are. # Value propositions - Real-time tracking without distance limits for constant monitoring - Virtual perimeter alerts to prevent pets from wandering off - Activity monitoring to ensure pet's well-being - LED lights and increased beep volume for easy location in the dark - Bark detection to alert owners of unusual behavior - Standard phone charger compatibility for convenience - Waterproof design for durability - Stylish design in multiple colors for aesthetic appeal # Benefits - Peace of mind - Ensures pet's safety - Convenient - Stylish # Features - Precise location tracking in real-time - No distance limits - Virtual perimeter alerts - Activity monitoring - LED lights - Increased beep volume - Bark detection - Standard phone charger compatibility - Waterproof - New design - Multiple color options # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The presenter introduces the Tractive GPS 2.0, assuming the audience is already familiar with the brand. - 00:04–00:07 She reveals that Tractive has released an improved version of their GPS tracker. - 00:07–00:14 She highlights the original version's features, such as easy attachment to a collar or harness and precise real-time location tracking without distance limits. - 00:14–00:17 She explains that the tracker alerts the owner if the pet leaves the virtual perimeters set by the owner. - 00:17–00:21 She notes that the tracker monitors the pet's activity and alerts the owner if it detects something unusual. - 00:21–00:22 She mentions that the tracker is waterproof. - 00:23–00:35 She emphasizes the new version's features, including LED lights and increased beep volume for locating pets in the dark. - 00:35–00:40 She highlights the new bark detection feature that alerts owners when their dog barks while they are away. - 00:40–00:44 She points out the convenience of using a standard phone charger. - 00:44–00:50 She mentions that it would be incredible if it worked in areas without GPS, but it is still the best GPS for pets on the market. - 00:50–00:54 She concludes by highlighting the new design and color options.

# Ad summary This video features a female creator sharing a personal story about how her dog, Wilbur, went missing and was eventually found thanks to the Tractive GPS tracker. She details the stressful experience of searching for him and the tracker's surprising precision that led her to him, even when he was hidden under a container. The ad highlights the device's accuracy and indispensability for pet owners, emphasizing the peace of mind it provides and urging viewers to use it to prevent similar distressing situations. # Brand positioning The brand, Tractive, is positioned as an essential and highly reliable solution for pet owners, specifically for preventing the distress and potential danger of losing a pet. It aims to occupy a space in the consumer's mind as a trustworthy guardian of their beloved animals, offering advanced technology for peace of mind. The brand aligns with values of safety, responsibility, and the deep emotional bond between humans and their pets. It pushes against the norm of helplessness when a pet goes missing by providing a proactive, functional solution. The brand positioning is highly functional, focusing on the performance and simplicity of its GPS tracking technology, but it strongly taps into emotional resonance by addressing the universal fear of losing a pet. # Product The product featured is the Tractive GPS tracker, a small, wearable device designed to be attached to a dog's collar to allow owners to track their pet's real-time location. The ad demonstrates how the product works by recounting a real-life scenario where the owner used the associated application to pinpoint her dog's exact location after he ran away. The product is for any dog owner who wants to ensure their pet's safety and have the ability to locate them quickly if they get lost. Explicitly stated details include its 'incredible precision' (précision incroyable) and its ability to guide the owner to the 'exact' (exact) location, not just a general area. The USP is its exceptional accuracy, allowing detection even in hidden or improbable spots like 'under a container' (sous un conteneur). The primary use occasion is when a pet goes missing, transforming a stressful search into a quick recovery. The ad addresses the purchase barrier of skepticism regarding tracker accuracy by providing a compelling, detailed anecdote that proves its reliability. # Visual style The visual style is a hybrid between polished UGC and a casual testimonial. It features clear, well-lit footage of the creator, suggesting a moderate to high production quality for the main speaker. The editing rhythm is relatively fast, with frequent cuts and dynamic text overlays that animate onto the screen, typical of short-form social media content. The use of split-screen video inserts adds visual interest and supports the narrative without interrupting the creator's direct address. There are no obvious visual motifs beyond the consistent framing of the creator. Pacing is consistent with rapid delivery of information and quick visual changes. Cuts, text, and visual inserts are all timed to the spoken narrative. # Hooks Spoken: Mon chien Wilbur s'est échappé et sans traceur nous ne l'aurions jamais retrouvé. Text overlay: MON CHIEN WILBUR S'EST ÉCHAPPÉ ET SANS TRACEUR / NOUS NE L'AURIONS JAMAIS RETROUVÉ Visual: The video opens with a medium close-up shot of a young adult female with long, straight blonde hair, light skin, and expressive makeup, seated at a light wooden table. She is wearing a black tank top and a thin white bracelet on her right wrist. In the top right corner of the screen, a small rectangular video insert shows a fluffy brown dog (Wilbur) wearing a collar with an American flag bandana, looking towards the camera. Behind the woman, on a white wall, is a large, abstract art piece with gold, blue, and black tones. The woman is holding a pink quilted drawstring bag (possibly a makeup bag or travel bag) in front of her, fiddling with the drawstring. The camera is stationary and tripod-mounted. / The small video insert in the top right changes to show the same fluffy brown dog sitting on a beige armchair, looking relaxed. The woman continues to speak, looking directly at the camera, with a concerned expression, while fiddling with the pink bag. The camera is stationary and tripod-mounted. # Funnel stage Consideration # Pain points The central pain point is the profound fear and distress of losing a beloved pet. This is signalled by the creator's initial statement: "Mon chien Wilbur s'est échappé et sans traceur nous ne l'aurions jamais retrouvé" (My dog Wilbur escaped and without a tracker we would never have found him), and the description of her desperate search, calling him with 'complete silence' (silence complet). # Value propositions - GPS tracking was 'incredibly precise' (précision incroyable). - It led me 'exactly to the container, among an entire parking lot' (exact parmi tout un parking). - It guided me to 'a precise container at that precise spot' (un conteneur précis à cet endroit précis). - The tracker is 'truly indispensable now' (vraiment indispensable maintenant). - It's 'better to prevent than to cure' (mieux vaut prévenir que guérir) for pet safety. # Benefits - Find your lost pet quickly - Peace of mind knowing your pet's location - Prevent losing your pet in dangerous or improbable places - Exact precision in location tracking # Features - GPS tracker - real-time tracking (Suivi GPS en direct) - anti-escape alerts (Alertes anti-fugue) - virtual fences (clôtures virtuelles) - location history (historique) - works in more than 175 countries (Localisez votre chien en direct dans plus de 175 pays) # Call to action None used. # Social proof - "Mon chien Wilbur s'est échappé et sans traceur nous ne l'aurions jamais retrouvé." – Female 1 (Creator) - "Le GPS était d'une précision incroyable." – Female 1 (Creator) - "Ce traceur est vraiment indispensable maintenant." – Female 1 (Creator) - "Wilbur ne sort plus jamais sans lui, jamais." – Female 1 (Creator) # Point of view - Customer 100% – The entire narrative is delivered by a female creator recounting a personal, first-hand experience with her dog and the product. # Storyline - 00:00–00:04 The creator begins by stating a dramatic truth: if her dog, Wilbur, had gotten lost without the Tractive tracker, she would never have found him. This immediately establishes the product's critical importance and creates a sense of urgency and fear of loss. - 00:04–00:09 She recounts the beginning of the incident: Wilbur ran off, and one second he was there, the next he was gone. This builds narrative tension by illustrating the sudden, frightening reality of a lost pet and the feeling of helplessness that follows. - 00:09–00:13 The creator describes her initial attempts to find Wilbur by calling him, highlighting the 'complete silence' and the growing panic when he didn't respond. This emphasizes the emotional distress of a lost pet and the limitations of traditional search methods. - 00:13–00:19 She introduces the Tractive tracker as the solution, explaining that 'luckily, he was wearing his Tractive tracker'. She then shows herself opening the Tractive application, indicating that the app gave her a location: 'right next to a container'. This marks a turning point, introducing hope and the product's direct utility. - 00:19–00:23 The creator describes rushing to the location given by the app and circling the large container, calling for Wilbur, but finding 'nothing'. This moment reintroduces suspense, as the user's direct observation conflicts with the tracker's data, highlighting the challenge and the need for precision. - 00:23–00:33 She explains that the GPS continued to show Wilbur 'right there', despite her not seeing him. This emphasizes the tracker's unwavering accuracy even when visual confirmation is lacking and builds anticipation for the reveal. - 00:33–00:44 The creator describes continuing to search, feeling 'like an eternity', until she realized the GPS wasn't just near the container, but 'on it'. This is the 'aha!' moment where the full precision of the tracker is revealed, creating a sense of surprise and appreciation for the technology. - 00:44–00:47 She clarifies the incredible precision: the GPS indicated Wilbur was 'on' the container, not just 'near' it, and asks rhetorically where else he could be. This reinforces the tracker's accuracy and prepares for the final reveal. - 00:47–00:53 She reveals that Wilbur was indeed 'underneath' the container, having snuck into a permanently parked trailer. This resolves the mystery and dramatically showcases the tracker's ability to find pets in unexpected, hard-to-reach places. - 00:53–01:03 The creator reiterates the GPS's precision, stating it led her 'exactly to the container, among an entire parking lot', not just 'somewhere in the corner', but to 'a precise container at that precise spot'. This hammers home the product's unmatched accuracy and reliability. - 01:03–01:08 She describes how, once she understood where he was, Wilbur barked 'just once to confirm his position'. This adds an emotional, heartwarming element to the story, showing the dog was safe and responsive, reinforcing the relief provided by the tracker. - 01:08–01:14 She explains that Wilbur wasn't hurt or stuck; he was simply 'stubbornly refusing to come out', characterizing him as 'stubborn as ever'. This adds a touch of humor and personality to the dog, making the story more relatable while still emphasizing the challenge of finding him without the tracker. - 01:14–01:21 The creator concludes by stating they managed to get him out, but without the tracker, they would 'never have thought to look under a container'. She asks, 'Who would do that?!', highlighting the unconventional hiding spot and the tracker's unique problem-solving capability. She then presents visuals of happy Wilbur. - 01:21–01:29 She generalizes that 'dogs run away, they sneak into the most improbable places', under trash cans, in invisible spaces, 'recesses we wouldn't even think of'. This universalizes the problem, making the product relevant to all pet owners. - 01:29–01:40 She declares the Tractive tracker 'truly indispensable now' and states Wilbur 'never goes out without it, ever', because next time he 'could really get stuck'. This is a strong call to action, emphasizing continued risk and the tracker as a preventative measure. She ends with a smile and the proverb 'better safe than sorry'.

# Ad summary This ad for Tractive uses a confessional tone to admit they've made thousands of pet owners 'annoyingly happy' by enabling them to constantly monitor and brag about their pets. It then softens the 'bad' by offering a 30% discount to join the trend. # Brand positioning Tractive is positioned as a provider of peace of mind for pet owners. The brand admits to creating 'annoyingly happy' customers by enabling constant tracking and bragging about pets, which pushes against norms of privacy and humility. It implies that customers care about being highly involved in their pets' lives and sharing this involvement with others, even if it annoys their friends. The brand has a somewhat cheeky and self-aware tone, as evidenced by its 'Our bad' and 'Sorry, not sorry' taglines. # Product Tractive is not described in detail. The product is a tracking device for pets that uses GPS, enabling pet owners to monitor their pet's daily route. The ad is aimed at pet owners who want to constantly monitor their pet's location, or who are already inclined to brag about their pets. The ad addresses the potential barrier of seeming overly involved or annoying to others, by framing it as a side effect of the product. It also addresses the need for reassurance and control over a pet's safety. # Visual style Minimalist text on a solid black background. The image has a casual, conversational feel with the use of short sentences and tongue-in-cheek language. # Hooks Headline: We need to come clean. # Funnel stage Middle of funnel (Consideration) # Pain points The ad acknowledges the need for pet owners to have constant awareness of where their animal is, and the anxiety of not having that knowledge. # Value propositions - Here's 30% off so you can join them. # Benefits - We've saved too many pets. - Reunited too many families. - Given too much peace of mind. - thousands of pet owners "annoyingly happy" # Features - constant GPS checking - showing everyone your pet's daily route - bragging about your tracker at dog parks # Call to action None used. # Social proof - And apparently, we've made thousands of pet owners "annoyingly happy" (their friends' words, not ours). # Point of view - Brand: The entire message is from the brand's perspective, admitting to their product's impact and offering a solution. # Storyline - The brand confesses to having created a situation: saving too many pets and families while giving owners too much peace of mind. This implies Tractive is addressing the problem that people worry about their pets. - The brand also admits it made thousands of pet owners annoyingly happy. This reinforces that owners obsessively monitor and brag about their pet's GPS location as a selling point. - The brand jokingly acknowledges its actions with 'Our bad,' then offers a 30% discount to join in. This suggests that the customer can also experience the joy of saving and bragging about their pet. - The brand provides a tongue-in-cheek disclaimer about potential side effects, like constant GPS checking and bragging. This highlights the benefits while playfully dismissing potential downsides.

# Ad summary This ad compares the Tractive pet tracker to the Apple AirTag, highlighting the benefits of the Tractive device for pet owners. # Brand positioning Tractive is presented as a pet-focused brand that prioritizes the safety, health, and well-being of pets. The brand aims to occupy the space of reliable pet tracking and activity monitoring, offering peace of mind to pet owners. Tractive aligns with a lifestyle of responsible pet ownership, promoting proactive care and attention to a pet's needs. The brand pushes against the norm of using general tracking devices like AirTags for pets, emphasizing the importance of a purpose-built solution. The brand positioning is both functional (tracking, activity monitoring) and emotional (peace of mind, care for pets). # Product The Tractive GPS tracker is a device designed specifically for pets, allowing owners to track their pet's location and monitor their daily activity. It is waterproof, durable, and made to fit collars. The device allows users to create a virtual fence and receive instant alerts if their pet leaves the area. The Tractive app shows the pet's real-time location and tracks their daily activity, helping owners keep them healthy and safe. The ad highlights that Tractive is designed for pets, unlike general tracking devices like AirTags, which only update when another Apple device is nearby. The Tractive CAT Mini is shown in its packaging. # Visual style The ad has a polished, commercial aesthetic with a mix of natural outdoor shots and screen recordings. The editing style includes quick cuts and smooth transitions to maintain a consistent pace. The production quality is high, with clear visuals and professional-looking graphics. The pacing is consistent throughout the ad, with cuts timed to the music beats. The audio-visual sync is well-executed, with text overlays and product actions timed to the music and voiceover. # Hooks Text overlay: 00:00–00:04: AirTag vs Tractive - Why Tractive is Better for Pets Visual: 00:00–00:04: A medium shot shows an orange and white long-haired cat lying in a field of purple flowers. The cat has its eyes closed and appears relaxed. It is wearing a gray Tractive tracker on its collar. The background is filled with more purple flowers and green foliage. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of pet owners wanting to ensure the safety and well-being of their pets, particularly the concern of pets getting lost or wandering off. "Airtag only updates when another apple device is nearby" # Value propositions - Tractive is designed for pets, unlike general tracking devices like AirTags. - Tractive offers live tracking and activity monitoring, providing peace of mind for pet owners. # Benefits - Designed for pets - Get instant alerts if your pet leaves the area - Shows your pet's real-time location - Helping you keep them healthy and safe - Take care of your pet # Features - Waterproof - Durable - Made to fit collars - Create a virtual fence - Instant alerts - Live Tracking - Tracks your pet's daily activity # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the features and benefits of the Tractive pet tracker. # Storyline - 00:00–00:04 The ad opens with a cat relaxing in a field of purple flowers. - 00:04–00:04 The ad introduces the topic of comparing AirTag and Tractive for pet tracking, setting the stage for a feature comparison. - 00:04–00:09 The ad shows an AirTag being held up against a scenic background, highlighting its limitation of only updating when another Apple device is nearby. This is presented as a drawback for pet tracking. - 00:09–00:16 The ad transitions to showcasing the Tractive CAT Mini in its packaging, emphasizing that Tractive is designed for pets, waterproof, durable, and made to fit collars. This is presented as a direct contrast to the AirTag's limitations. - 00:16–00:23 The ad shows a screen recording of the Tractive app, demonstrating the ability to create a virtual fence and receive instant alerts if the pet leaves the area. This builds on the previous point by showing a key feature. - 00:23–00:28 The ad continues to show screen recordings of the Tractive app, highlighting the live tracking feature that shows the pet's real-time location. This reinforces the benefit of constant monitoring. - 00:28–00:35 The ad shows more screen recordings of the Tractive app, demonstrating the ability to track the pet's daily activity, helping owners keep them healthy and safe. This adds another layer of value beyond just location tracking. - 00:35–00:40 The ad concludes with a shot of the cat in a scenic location, reinforcing the message to take care of your pet with Tractive. This provides a positive and reassuring final impression.

# Ad summary The ad is an image of a hand holding a blue device with illuminated edges that is overlaid with a screenshot of a social media post request that is asking users to show their favorite fall accessories for their dogs. # Brand positioning The brand is not explicitly identified, but it seems to focus on accessories for dogs, especially those that are related to safety or visibility, given that the product shown in the ad is illuminated. The tone is friendly and encouraging, aiming to build a sense of community among dog owners by inviting them to share their favorite accessories. The brand is trying to create a sense of connection and shared enthusiasm. # Product The product appears to be an illuminated dog accessory or safety device. It is held in someone's hand, suggesting it's portable and easy to use. The device is blue with a textured surface and has illuminated edges, indicating it enhances visibility, particularly during low-light conditions. It may be a collar or harness attachment designed to keep dogs visible and safe during outdoor activities, especially in the fall season. The ad encourages users to share their favorite fall accessories for their dogs. # Visual style The ad has a dark, muted aesthetic with a focus on highlighting the illuminated product in low-light conditions. The overlay of a social media screenshot gives it a platform-native look, resembling content found on social media apps. The image quality is clean, with a shallow depth of field to focus attention on the product and the interactive overlay. # Hooks Headline: Ukaž mi své oblíbené podzimní doplňky pro tvého psa! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - +132k (on the social media post screenshot) # Point of view - Brand: The brand is requesting the audience to show off their favorite dog accessories. - Customer: Shown through the hand holding the device, indicating someone is interacting with the product. # Storyline - The ad starts with a request to show off your favorite fall accessories for dogs. The social media platform is requesting the audience to show off their favorite dog accessories.

# Ad summary This ad showcases a GPS and health tracker for dogs, highlighting an exclusive offer. # Brand positioning The brand is presented as a provider of modern pet care technology, specifically focusing on dog health and safety. The brand aims to occupy the space of innovative pet monitoring, offering peace of mind to pet owners through advanced tracking and health insights. The brand aligns with a lifestyle of responsible and proactive pet ownership, emphasizing the use of technology to enhance pet well-being. The brand positioning is functional, focusing on the performance and utility of its GPS and health tracking device. # Product The product is a GPS and health tracker for dogs, designed to monitor a dog's location and health metrics. It is a small, rectangular device with a black, ridged exterior and a gray frame. The device attaches to the dog's collar. The product is for dog owners who want to keep track of their pet's whereabouts and monitor their health. The ad highlights an exclusive offer, suggesting a limited-time opportunity to purchase the tracker at a reduced price. The tracker addresses the purchase barrier of cost by offering a discount. # Visual style The ad has a clean, modern aesthetic with a focus on product visibility. The production quality appears to be studio-shot, with controlled lighting and a shallow depth of field. The visual motif is a product-centric presentation, with the device prominently displayed and supported by simple background elements. The image treatment includes background blurring to emphasize the product. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content by being highly polished and professional, aiming to capture attention through visual quality. # Hooks Headline: Exclusieve aanbieding # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - GPS & Health Tracker for Dogs # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed to showcase the product and its features, with the brand controlling the visual narrative to highlight the product's benefits and the exclusive offer. # Storyline - The ad opens with a close-up of the product being held by a hand, immediately drawing attention to the device itself. This is from the brand's perspective, showcasing the product's design and form factor to highlight its sleekness and portability. - A blue circle with "-30%" is displayed near the product, indicating a discount. This is from the brand's perspective, aiming to incentivize viewers to purchase by highlighting a limited-time offer. - The text "Exclusieve aanbieding" appears below the product, reinforcing the exclusivity of the offer. This is from the brand's perspective, further emphasizing the special nature of the deal to encourage immediate action.

# Ad summary This ad promotes Tractive GPS dog trackers. The ad features a woman who uses the product to track her dogs. She highlights the virtual fence feature, which sends a notification when a dog leaves a designated area, and the live tracking feature, which allows her to follow her dogs in real time. She states that the product is perfect for both safety and training, and that she always feels safe knowing where her dogs are. # Brand positioning Tractive is presented as a brand that prioritizes the safety and well-being of pets, specifically dogs. The brand aims to occupy the space of reliable pet tracking and monitoring, offering peace of mind to pet owners. The brand aligns with values of responsibility, care, and security, promoting a lifestyle where pet owners can confidently allow their dogs freedom while maintaining control over their whereabouts. The brand positioning is both functional, providing practical tracking solutions, and emotional, offering reassurance and reducing anxiety for pet owners. # Product Tractive GPS dog trackers are devices attached to a dog's collar that use GPS technology to monitor the dog's location. The product is for dog owners who want to ensure the safety and security of their pets, especially those who allow their dogs to roam freely or participate in off-leash activities. The ad highlights two key features: the virtual fence, which allows users to set up a designated safe area and receive notifications when the dog leaves that area, and live tracking, which allows users to follow the dog's movements in real time. These features address the purchase barrier of uncertainty and anxiety about a dog's location, offering a solution that provides constant monitoring and peace of mind. The ad conveys that Tractive GPS trackers are worth trying because they offer a reliable way to keep track of dogs, ensuring they are safe and where they are supposed to be. # Visual style The ad has a natural, outdoor aesthetic with bright daylight and clear shots of the dogs in their environment. The editing style is smooth with static shots and some slow pans to follow the dogs. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The visual motif includes the overlay of a map showing the dogs' locations, reinforcing the product's tracking capabilities. # Hooks Spoken: 00:00–00:05 Female 1: Efter två år med Tractive är virtuellt staket en av mina absoluta favoritfunktioner. Text overlay: 00:00–00:01 Utanför tryggt område (Notification bubble) / 00:00–00:01 Chiara lämnade det virtuella staketet Hemma. (Notification bubble) / 00:01–00:02 Utanför tryggt område (Notification bubble) / 00:01–00:02 Aida lämnade det virtuella staketet Hemma. (Notification bubble) / 00:02–00:03 Notiscenter (Notification bubble) / 00:02–00:03 Utanför tryggt område (Notification bubble) / 00:02–00:03 Raja lämnade det virtuella staketet Hemma. (Notification bubble) / 00:05–00:06 Tractive GPS (Notification bubble) / 00:05–00:06 Visa mindre (Notification bubble) / 00:05–00:06 Utanför tryggt område (Notification bubble) / 00:05–00:06 Elliot lämnade det virtuella staketet Hemma. (Notification bubble) Visual: 00:00–00:01 The camera is positioned inside the open trunk of a vehicle, looking out. A woman's hands are visible as she attaches a Tractive GPS tracker to the collar of a large black dog sitting in a metal crate. A notification overlay appears on the screen, indicating that the dog, Chiara, has left the virtual fence at home. The lighting is natural daylight. / 00:01–00:02 The camera is positioned outside the open door of a white vehicle with a green stripe. The woman is holding two Tractive GPS trackers. Inside the vehicle, two dogs are visible in a crate filled with straw. A notification overlay appears on the screen, indicating that the dogs, Aida and Raja, have left the virtual fence at home. The lighting is natural daylight. / 00:02–00:03 The camera is positioned outside the open door of a white vehicle with a green stripe. The woman is holding two Tractive GPS trackers. Inside the vehicle, two dogs are visible in a crate filled with straw. A notification overlay appears on the screen, indicating that the dogs, Aida and Raja, have left the virtual fence at home. The lighting is natural daylight. / 00:03–00:04 The camera is positioned outside the open door of a white vehicle with a green stripe. The woman is holding two Tractive GPS trackers. Inside the vehicle, two dogs are visible in a crate filled with straw. A notification overlay appears on the screen, indicating that the dogs, Aida and Raja, have left the virtual fence at home. The lighting is natural daylight. / 00:04–00:05 The camera is positioned outside the open door of a white vehicle with a green stripe. The woman is attaching a Tractive GPS tracker to the collar of a white and brown dog wearing an orange vest. A notification overlay appears on the screen, indicating that the dog, Elliot, has left the virtual fence at home. The lighting is natural daylight. / 00:05–00:06 The camera is positioned outside the open door of a white vehicle with a green stripe. The woman is attaching a Tractive GPS tracker to the collar of a white and brown dog wearing an orange vest. A notification overlay appears on the screen, indicating that the dog, Elliot, has left the virtual fence at home. The lighting is natural daylight. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and anxiety about a dog's location. The notification overlay shows a message that a dog has left the virtual fence at home, signaling the frustration of not knowing where your dog is. # Value propositions - The virtual fence feature provides immediate alerts when a dog leaves a specified zone. - The live tracking function allows you to follow your dogs in real time, perfect for both safety and training. - Always feel safe knowing that your dogs are where they should be. # Benefits - Peace of mind knowing where your dogs are. - Enhanced safety and security for your dogs. - Versatile for both safety and training. # Features - Virtual fence: Set up a designated safe area and receive notifications when the dog leaves that area. - Live tracking: Follow the dog's movements in real time. # Call to action None used. # Social proof - "Efter två år med Tractive är virtuellt staket en av mina absoluta favoritfunktioner." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a dog owner who uses and endorses the Tractive GPS tracker. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a notification appearing on a phone screen, indicating that a dog has left a designated safe area. This is followed by a woman attaching Tractive GPS trackers to her dogs' collars. The message conveyed is that the product is easy to use and provides immediate alerts when a dog leaves a specified zone. The perspective is from the dog owner, showing how they prepare their dogs for outdoor activities while ensuring their safety. - 00:05–00:11 00:05–00:11 The woman explains that after two years of using Tractive, the virtual fence feature is one of her favorites. She mentions setting up an area around her home and receiving direct notifications when a dog leaves the property. This highlights the convenience and reliability of the product. The perspective is from the dog owner, sharing their personal experience and satisfaction with the product. - 00:11–00:15 00:11–00:15 The woman adds that with the live function, she can follow her dogs in real time, emphasizing that it's perfect for both safety and training. This reinforces the product's versatility and benefits. The perspective is from the dog owner, showcasing how the product enhances their ability to monitor and train their dogs effectively. - 00:15–00:20 00:15–00:20 The woman concludes by stating that the product allows her to always feel safe knowing that her dogs are where they should be. This provides a sense of reassurance and peace of mind. The perspective is from the dog owner, expressing their overall satisfaction and confidence in the product's ability to keep their dogs safe.

# Ad summary This ad promotes the Tractive GPS tracker for dogs. It features a woman walking her three dogs in the forest and highlights the key features of the tracker, such as live tracking, virtual fence notifications, and water resistance. The ad emphasizes the peace of mind and security the tracker provides for dog owners. # Brand positioning Tractive is presented as a brand that prioritizes the safety and well-being of dogs. The brand aligns with a lifestyle of outdoor activity and responsible pet ownership. Tractive positions itself as a modern solution to the age-old problem of keeping track of pets, pushing against the norm of relying solely on traditional methods like collars and tags. The brand positioning is both functional, offering practical tracking solutions, and emotional, providing peace of mind and security for pet owners. # Product The Tractive GPS tracker is a small, lightweight device that attaches to a dog's collar or harness. It allows owners to track their dog's location in real-time using a smartphone app. The tracker features live tracking, virtual fence capabilities (which sends notifications when the dog leaves a designated area), and is water-resistant. The product is designed for dog owners who want to ensure their pet's safety and security, especially during outdoor activities. The ad addresses the purchase barrier of uncertainty by demonstrating the tracker's ease of use and reliability, emphasizing that it provides peace of mind regardless of weather conditions or the dog's recall ability. # Visual style The ad has a natural, outdoorsy aesthetic with a slightly muted color palette. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The editing style is a mix of quick cuts and static shots, with smooth transitions. The pacing is moderate, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 3 saker jag alltid har med mig på promenad Text overlay: 00:00–00:02 3 saker / 00:01–00:08 Jag alltid har med mig på promenad Visual: 00:00–00:02 A woman with blonde hair wearing a green jacket, black pants, and white boots walks down wooden stairs from a red house. She is followed by three small dogs. The background shows a grassy yard and trees. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the fear and anxiety of losing a dog, especially during outdoor activities. This is signaled by the woman's emphasis on the importance of knowing where her dogs are at all times and the virtual fence feature that sends notifications when the dog leaves a designated area. # Value propositions - Real-time location monitoring for peace of mind - Virtual fence notifications for added security - Water resistance for year-round use # Benefits - Peace of mind - Security - Knowing where your dog is at all times - Notifications when your dog leaves a designated area - Usable in all weather conditions # Features - Live tracking - Virtual fence - Water-resistant # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a dog owner who uses and recommends the product. # Storyline - 00:00–00:04 The ad begins with a woman walking her dogs in the forest, introducing the setting and the main characters. This establishes the context of outdoor activity and dog ownership. - 00:04–00:08 The woman states that she always brings three things with her on walks. This creates anticipation and sets up the product reveal. - 00:08–00:13 She reveals the first item: treats. This highlights the importance of rewarding dogs for good behavior, specifically when they come when called. - 00:13–00:17 The second item is a name tag with her phone number. This emphasizes the importance of identification in case the dog gets lost. - 00:17–00:24 The third item is the Tractive GPS tracker. This is the main product being advertised, and its features are highlighted. - 00:19–00:24 The woman demonstrates how the tracker attaches to the dog's harness. This shows the ease of use and integration with existing dog gear. - 00:24–00:28 She shows the live tracking feature on her phone. This demonstrates the real-time location monitoring capability. - 00:28–00:33 The woman highlights the tracker's water resistance. This addresses a potential concern about using the tracker in various weather conditions. - 00:33–00:42 She explains the virtual fence feature and how it sends notifications. This showcases an additional layer of security and peace of mind. - 00:42–00:53 The woman concludes by recommending Tractive as a must-have for dog owners. This reinforces the product's value and encourages viewers to consider purchasing it.

# Ad summary This ad promotes the Tractive dog GPS tracker. The video shows the product, its features and how it works using the dog app. # Brand positioning Tractive is a GPS dog tracker brand that centers its positioning on security, reliability, and ease of use. The brand provides pet owners a sense of safety when allowing their dogs to roam freely. It is presented as a brand for those who embrace an active lifestyle and prioritize their pet's well-being. It emphasizes a seamless connection with your dog, providing real-time location tracking and activity monitoring. With safety and peace of mind as key values, the brand presents itself as a reliable partner for modern pet owners, addressing the common anxiety of losing sight of a pet during outdoor adventures. # Product The Tractive GPS dog tracker is a device designed to track your dog's location using GPS technology, giving owners peace of mind. The product attaches to the dog's collar and is for dog owners. The product has a GPS function, health updates in the app, and information on how much the dog barks. Additional features include the virtual fence and small lamp, that makes the dog visible in the dark. The ad presents the Tractive GPS tracker as a tool to confidently let your dog run freely and ensures the dog’s well being. # Visual style The ad has a UGC feel, with natural lighting. The shots are a mix of static and handheld camera work. The ad has quick cuts, with the cuts synced to voice over lines. The overall aesthetic is casual and accessible, creating a sense of authenticity. # Hooks Spoken: 00:01–00:03 Kom då! Var är du? Text overlay: 00:00–01:36 I betalt samarbete med @tractive / 00:01–00:03 Kom då! / 00:02–00:04 Var är du? 🐶 Visual: 00:00–00:03 A blonde haired woman wearing a black beanie and black jacket, looks into the camera as she walks down a rural road. Behind her is a red house and bare trees. # Funnel stage Consideration # Pain points The central frustration addressed in the ad is the worry and uncertainty that comes with letting a dog roam freely. This is signaled by the woman calling out "Var är du? 🐶" which implies a moment of concern. # Value propositions - Peace of mind knowing where your dog is at all times - Dog health updates # Benefits - Tracker helps owners not worry about where their dog is - Provides the ability to see the dogs location at all times - Helps ensure the dog is doing ok # Features - GPS function - Health updates in app - Virtual fence - Small lamp # Call to action Vill du göra som oss och skaffa en Tractive till ditt djur så kolla länken i mina stories och läs mer om Tractive där. # Social proof - The entire ad is delivered by a creator reviewing the product, implying firsthand use. For example: "Nej nu är det så att jag faktiskt vet exakt var Knut är hela tiden så jag behöver inte oroa mig!" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses the product. # Storyline - 00:01–00:03 The influencer asks where her dog is. - 00:03–00:14 The influencer displays the box for the GPS dog tracker. - 00:14–00:26 The influencer explains why she uses the tracker and shows her dog wearing it. - 00:26–00:41 The influencer talks about how she lives in the countryside and her dog likes to run around. - 00:41–00:56 The influencer lists features of the product. - 00:56–01:08 The influencer demonstrates the virtual fence feature in the app. - 01:08–01:23 The influencer shows the lamp on the tracker and demonstrates how it lights up. - 01:26–01:36 The influencer lists a call to action and directs viewers to the link in her stories.

# Ad summary This ad promotes Tractive hund GPS, a GPS tracker for dogs. The ad features a woman who uses the product to track her huskies while training them. She highlights the product's features, such as live tracking, history tracking, long battery life, and waterproof design. The ad encourages viewers to learn more and order their own GPS at Tractive.com. # Brand positioning Tractive is presented as a reliable and innovative brand that caters to responsible pet owners who prioritize the safety and well-being of their dogs. The brand aims to occupy the space of a trusted technology provider in the pet care market, offering peace of mind through advanced tracking solutions. Tractive aligns with values of safety, responsibility, and an active lifestyle, promoting a sense of security for pet owners who enjoy outdoor activities with their dogs. The brand pushes against the norm of relying solely on traditional methods of pet monitoring, such as verbal commands and physical leashes, by offering a high-tech alternative. The brand positioning is both functional, providing practical tracking capabilities, and emotional, offering reassurance and reducing anxiety for pet owners. # Product The Tractive hund GPS is a GPS tracking device designed for dogs. It is a small, lightweight sender that easily attaches to a dog's collar or harness. The device allows owners to track their dog's location in real-time using live tracking and view their dog's past routes and activity through history tracking. The product is designed for dog owners who want to ensure their dog's safety and monitor their activity, especially during off-leash activities like training or hiking. Key features include long battery life (up to one month) and a waterproof design, addressing concerns about durability and reliability in various weather conditions. The ad emphasizes that the GPS helps owners feel secure when their dogs are running free, allowing them to monitor their dog's distance and movement patterns. The product is presented as a valuable tool for training, reducing the need for unnecessary recall commands by allowing owners to see via the app if their dog is already heading back. # Visual style The ad has a natural and authentic aesthetic, with a UGC feel. The editing style includes quick cuts and handheld camera work, creating a sense of immediacy and realism. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the voiceover lines. The overall visual style aims to convey a sense of trust and reliability, positioning the product as a practical and valuable tool for dog owners. # Hooks Spoken: 00:00–00:03 Female 1: Nu ska jag berätta om en produkt som jag inte visste att jag behövde. Text overlay: 00:00–00:03 Nu ska jag berätta om en produkt som jag inte visste att jag behövde. Visual: 00:00–00:03 The shot shows a black and white dog standing on a grassy bank next to a body of water. The dog is wearing an orange collar with a gray device attached. The background features a landscape with trees and a cloudy sky. The camera is stationary and at eye level with the dog. The lighting is natural, and the textures of the grass and water are visible. # Funnel stage Consideration # Pain points The central pain point is the anxiety and lack of control that dog owners feel when their dogs are off-leash, especially during training or outdoor activities. This is signaled by the line, "Jag använder den på Nesto då när jag tränar mina huskies för då kan jag känna mig lugn när han springer mig lös (I use it on Nesto when I train my huskies because then I can feel calm when he runs loose)." # Value propositions - Peace of mind: Knowing your dog's location at all times. - Training aid: Helps monitor and manage dog's behavior during training. - Convenience: Reduces the need for constant recalls. # Benefits - Känna mig lugn när han springer mig lös (feel calm when he runs loose) - Se vart han tenderar att hålla mer distans ifrån mig och hur han rört sig i terrängen (see where he tends to keep more distance from me and how he has moved in the terrain) - Slipper använda inkallningar i onödan när jag istället kan se via appen om han är på väg mot mig redan (avoid using unnecessary recalls when I can instead see via the app if he is already on his way to me) # Features - Prisvärd sändare (affordable sender) - Enkelt fästs på din hunds sele eller halsband (easily attaches to your dog's harness or collar) - Livetracking (live tracking) - Historiken (history tracking) - Riktigt bra batteritid uppemot en månad (really good battery life up to a month) - Vattentät (waterproof) # Call to action Du kan själv läsa mer om och beställa din egen GPS på Tractive.com. # Social proof - "Jag använder den på Nesto då när jag tränar mina huskies för då kan jag känna mig lugn när han springer mig lös" – Female 1 (Customer) # Point of view - Customer 70% – The majority of the video is told from the perspective of a dog owner who uses the product, sharing her experiences and highlighting the benefits. - Brand 30% – The brand's perspective is communicated through product claims and demonstrations, delivered by the dog owner. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman stating she will talk about a product she didn't know she needed. This is intended to pique the viewer's interest by suggesting a problem they may not realize they have, positioning the product as a solution. The perspective is from the woman, speaking directly to the audience in a casual, friendly tone. - 00:03–00:08 00:03–00:08 The woman introduces the Tractive hund GPS as a sender that easily attaches to a dog's collar or harness. This provides a clear and concise introduction to the product and its basic functionality. The perspective is from the brand, with the woman acting as a spokesperson, delivering factual information in a straightforward manner. - 00:08–00:14 00:08–00:14 The woman explains that she uses the GPS on her dog, Nesto, when training her huskies, as it allows her to feel calm when he runs loose. This highlights a specific use case and the emotional benefit of using the product. The perspective is from the customer, sharing a personal experience and building trust through authenticity. The tone is reassuring and relatable. - 00:14–00:19 00:14–00:19 The woman details how she uses both live tracking and history tracking features. This showcases the product's advanced capabilities and provides a deeper understanding of its functionality. The perspective is from the customer, demonstrating practical application and highlighting the value of the features. The tone is informative and practical. - 00:19–00:23 00:19–00:23 The woman explains that she can see where her dog tends to go and how far he roams. This emphasizes the product's ability to provide insights into a dog's behavior and movement patterns. The perspective is from the customer, highlighting the benefits of the product in understanding and managing a dog's activity. The tone is analytical and reassuring. - 00:23–00:29 00:23–00:29 The woman highlights the product's long battery life and waterproof design. This addresses potential purchase barriers by emphasizing the product's reliability and durability. The perspective is from the brand, with the woman acting as a spokesperson, delivering key product features in a confident manner. - 00:29–00:37 00:29–00:37 The woman states that she is careful to ensure her dog doesn't chase wildlife during training, emphasizing the importance of obedience training. This reinforces responsible pet ownership and positions the GPS as a tool to support training efforts. The perspective is from the customer, demonstrating responsible behavior and highlighting the product's role in maintaining control. The tone is responsible and reassuring. - 00:37–00:45 00:37–00:45 The woman explains that the GPS is a helpful tool for training, allowing her to avoid unnecessary recall commands and see via the app if her dog is already heading back. This highlights the product's convenience and efficiency in managing a dog's training. The perspective is from the customer, showcasing the practical benefits of the product in a real-world scenario. The tone is practical and reassuring. - 00:45–00:51 00:45–00:51 The woman encourages viewers to learn more and order their own GPS at Tractive.com. This provides a clear call to action and directs viewers to the brand's website. The perspective is from the brand, with the woman acting as a spokesperson, promoting the product and driving sales. The tone is direct and encouraging.

# Ad summary This ad promotes Tractive, a GPS dog tracker. The ad features a man and his dog, Drako, in a rural setting. The man explains that he uses Tractive to keep track of Drako when they are out in the field, as Drako has a tendency to run off after animals. He says that Tractive gives him peace of mind knowing that he can always find Drako, and he encourages viewers to use the code FONDE for 40% off. # Brand positioning Tractive is presented as a brand that provides peace of mind for dog owners who want to keep track of their pets. The brand is positioned as a solution for dog owners who are concerned about their dogs running off or getting lost. The brand aligns with the values of safety, security, and responsibility. The brand pushes against the norm of having to keep dogs on a leash at all times. The brand positioning is functional, as it focuses on the performance of the product. # Product Tractive is a GPS dog tracker that attaches to a dog's collar. It allows dog owners to track their dog's location in real time using a mobile app. The product is for dog owners who are concerned about their dogs running off or getting lost. The product is waterproof and durable, and it has a long battery life. The product addresses the purchase barrier of cost by offering a 40% discount with the code FONDE. The ad tells the viewer that Tractive is worth trying because it gives them peace of mind knowing that they can always find their dog. # Visual style The ad has a UGC feel, with handheld camera work and shaky footage. The production quality is low-fi, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts every few seconds. # Hooks Spoken: 00:00–00:03 Te cuento por qué ella Tractive es un imprescindible para nosotros. Text overlay: 00:00–00:03 CUENTO / 00:00–00:03 TRACTIVE / 00:00–00:03 IMPRESCINDIBLE Visual: 00:00–00:03 A man's hand holds a black Tractive device with green lights on a grassy lawn. In the background, a brown and white dog sits and looks at the camera. The setting is outdoors on a grassy lawn. The man is wearing a bracelet and rings. The camera is handheld and shaky, and it zooms in on the Tractive device. # Funnel stage Consideration # Pain points The pain point is the worry and stress of not knowing where your dog is, especially when they are in an area where they could run off or get lost. The man says that when he goes out without the tracker because he forgets it, he is not calm. # Value propositions - The ability to know where your dog is at all times provides peace of mind. - The 40% discount makes the product affordable. # Benefits - Peace of mind - Knowing where your dog is - Not having to go looking for your dog # Features - GPS tracking - Mobile app integration - Smart tracker # Call to action Aprovecharlo que vale la pena. # Social proof - Y va en serio que desde que yo lo uso, cuando salgo sin el localizador porque me lo olvido, no estoy tranquilo, eh. La verdad que Tractive te da una tranquilidad brutal. – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The man holds up the Tractive device and says that he will explain why Tractive is essential for them. The message is that Tractive is a must-have product for dog owners. The perspective is from the man, who is speaking directly to the camera. The tone is informative and enthusiastic. This moment introduces the product and sets up the problem that it solves. - 00:03–00:08 00:03–00:08 The man is petting his dog, Drako, and says that when they go out to the field, there is always a risk that Drako will see an animal and his instincts will kick in. The message is that dogs can be unpredictable, even if they are well-trained. The perspective is from the man, who is speaking directly to the camera. The tone is concerned and cautionary. This moment explains the problem that Tractive solves. - 00:08–00:16 00:08–00:16 The man says that when he goes for a walk with Drako, he always puts his smart tracker on his collar. He says that it is already active, and now Drako can run without worries. The message is that Tractive provides peace of mind for dog owners. The perspective is from the man, who is speaking directly to the camera. The tone is reassuring and confident. This moment shows how Tractive solves the problem. - 00:16–00:23 00:16–00:23 The man says that Drako does not usually run away very far, but whenever he does not know where Drako is, he looks at his location on his mobile phone, and it is amazing. He says that the technology is incredible. The message is that Tractive is easy to use and provides accurate location information. The perspective is from the man, who is speaking directly to the camera. The tone is impressed and enthusiastic. This moment highlights the benefits of using Tractive. - 00:23–00:28 00:23–00:28 The man says that being able to know where your dog is without having to go looking for him gives you brutal peace of mind. The message is that Tractive provides a sense of security for dog owners. The perspective is from the man, who is speaking directly to the camera. The tone is sincere and heartfelt. This moment emphasizes the emotional benefit of using Tractive. - 00:28–00:33 00:28–00:33 The man says that in other areas, you always have to keep him tied up, but here in the terrain of his house, it is very big, and sometimes he does not know where he goes. The message is that Tractive is useful in a variety of situations. The perspective is from the man, who is speaking directly to the camera. The tone is practical and relatable. This moment shows the versatility of Tractive. - 00:33–00:37 00:33–00:37 The man says that with the code FONDE, you get a 40% discount, so take advantage of it because it is worth it. The message is that Tractive is affordable and a good value. The perspective is from the man, who is speaking directly to the camera. The tone is persuasive and encouraging. This moment provides a call to action and incentivizes viewers to purchase Tractive. - 00:37–00:45 00:37–00:45 The man says that he is serious that since he has been using it, when he goes out without the tracker because he forgets it, he is not calm. He says that Tractive gives you brutal peace of mind. The message is that Tractive is essential for dog owners who want to keep track of their pets. The perspective is from the man, who is speaking directly to the camera. The tone is genuine and convincing. This moment reinforces the benefits of using Tractive and encourages viewers to purchase the product.

# Ad summary This ad features a woman showcasing how she uses Tractive, a GPS dog collar, to ensure that she can always locate her dogs, even if they get spooked or leave their virtual fence. # Brand positioning Tractive is presented as a modern, tech-forward pet safety solution. The brand emphasizes reliability and peace of mind for pet owners, focusing on functional benefits like GPS tracking, virtual fence notifications, health monitoring, and dog lights. It addresses the common concern of losing pets due to unforeseen circumstances. Tractive positions itself as a necessary tool for responsible pet ownership, aligning with a lifestyle where pets are active and potentially exposed to unpredictable environments. The brand ignores the market of a traditional collar, instead opting to sell safety and reliability. # Product Tractive is a GPS dog collar designed to help pet owners track their dogs in real-time. It features a built-in GPS tracker, dog light, and health data monitoring. The collar connects to an app that provides live location updates, virtual fence alerts, and insights into the dog's health, such as resting respiratory rate and barking levels. The product addresses the pain point of losing a dog, offering features to prevent and quickly resolve such situations. It gives owners the ability to be notified if their dog leaves a designated safe zone. The Tractive collar provides comprehensive monitoring and peace of mind for pet owners who want to ensure their dog's safety and well-being. # Visual style The ad has a natural, outdoor aesthetic with a UGC feel. The lighting appears to be natural, and the production quality is simple. The editing style includes quick cuts to keep the pace moving, and there is a mix of static and handheld camera shots. The ad integrates app interface overlays to demonstrate the product's features. # Hooks Spoken: 00:00–00:03 Accidents happen no matter how well trained your dog is. Text overlay: 00:00–00:03 Accidents happen no matter how well trained your dog is. Visual: 00:00–00:03 A person is standing outside and petting a black and white dog that is wearing a black collar. The ground is covered in leaves and pine needles and there are bare trees in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the worry and fear of losing a dog. The ad highlights that "Accidents happen no matter how well trained your dog is" to emphasize that even responsible owners can face this problem. # Value propositions - Peace of mind for pet owners concerned about losing their dogs - Real-time tracking and immediate notifications if a dog leaves a designated safe zone - Comprehensive dog monitoring: GPS, light, health data # Benefits - Know I can always find my dogs - It lets me know if my dogs were to leave the virtual fence I've set up for them - Get a notification if my dogs leave the garden - Don't have to worry about not being able to find my dog if I were to get unlucky someday # Features - GPS - Dog light - Health data - Virtual fence - Notifications # Call to action To learn more go to Tractive.com # Point of view - Customer 100% – The ad is presented from the POV of a dog owner, describing their personal experience using the product to address their own concerns and needs. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a shot of a person petting a dog with a collar in a wooded area. The text overlay introduces the idea that accidents can happen regardless of how well-trained a dog is. This statement sets up the problem that the product aims to solve. - 00:03–00:04 00:03–00:04 The person states they use Tractive. An interface shows a map with the dog's location. - 00:04–00:09 00:04–00:09 The ad shows two dogs walking on a trail in the woods, while the narrator explains that dogs can get spooked by fireworks, gunshots, and other things. This highlights the unpredictable situations that can lead to a dog getting lost. - 00:09–00:11 00:09–00:11 The person states that with Tractive, they know they can always find their dogs. An interface shows a map with the dog's location. - 00:12–00:15 00:12–00:15 The person states that the Tractive collar lets them know if the dogs leave the virtual fence they set up. This shows one of the collars specific benefits. - 00:15–00:18 00:15–00:18 The person explains that they get a notification if the dogs leave the garden. The scene shows two dogs in a backyard followed by an iPhone notification. - 00:19–00:23 00:19–00:23 The person states that the collar has a GPS, a dog light, and health data. The screen shows the dog in the dark with the light illuminated and the interface for the dog's health data. - 00:24–00:29 00:24–00:29 The person wraps up by stating that all of this means they don't have to worry about not being able to find the dog. The person hugs the dog and the Tractive website is shown.

# Ad summary A woman uses the Tractive GPS tracker to uncover her cat's secret double life, promoting the product and offering a discount code. # Brand positioning Tractive is presented as a tech-forward brand offering peace of mind to pet owners concerned about their pet's whereabouts. The brand is positioned as a simple solution to the common worry of pets going missing, using technology to track their location and activity. The brand seems to align with a lifestyle of responsible pet ownership, providing a functional tool that promotes the safety and wellbeing of animals, and the emotional security of their owners. # Product The Tractive GPS tracker is a device that attaches to a pet's collar, allowing owners to monitor their pet's location and activity levels. It features live tracking with location updates every two to three seconds, and historical data that can reveal where a pet spends its time. The device comes with a safety collar designed to detach easily if the pet gets caught on something, ensuring their safety. It is useful for pet owners who are curious about their pet's activities when they're not around, and provides a sense of security by knowing their pet's location at all times. The product is shown being used on a cat, but can also be used for dogs. # Visual style The ad has a casual, unpolished aesthetic, resembling user-generated content (UGC) shot on a smartphone. It features natural lighting and simple edits, giving it an authentic and relatable feel. The editing style includes a mix of static shots and quick cuts to maintain viewer interest. The pacing is moderate, with a consistent flow that matches the conversational tone of the voiceover. There is an audio-visual sync with some cuts timed to the voiceover lines, particularly when showing the product or app interface. # Hooks Spoken: 00:00–00:04: Okay. This might be crazy but I've been suspicious that my cat is living a secret double life. Text overlay: 00:00–00:04: This might be crazy but I've been suspicious that my cat is living a secret double life. Visual: 00:00–00:04: A woman with blonde shoulder-length hair, wearing a black and white striped tank top, sits inside her home with a black and white cat in her arms. She's smiling and looking directly at the camera, petting the cat, with a concerned facial expression. # Funnel stage Conversion # Pain points The central frustration addressed in the ad is the uncertainty and worry pet owners feel about their pets' whereabouts when they are not around. The woman in the ad explicitly states, "This might be crazy but I've been suspicious that my cat is living a secret double life," reflecting the anxiety of not knowing what her cat does when she's not there to supervise. # Value propositions - Unlock your cat's secret life. The combination of GPS tracking and live updates allows you to discover your pet's hidden activities. - Peace of mind for pet owners. The safety collar and live tracking features ensure the safety of your pet. # Benefits - Discover where your cat goes when you're not around - Ensure your cat's safety with a detachable collar - Get location updates every two to three seconds # Features - GPS tracking - Live tracking with location updates every two to three seconds - Safety collar that detaches easily # Call to action Use my discount code BEAUTIFULCHAOS40 to get your own Tractive GPS tracker # Social proof - "She wears it like a charm and I feel so much better knowing that she's safe where she's spending her time" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the point of view of a customer, sharing her personal experience with the product and its benefits. # Storyline - 00:00–00:04 A woman addresses the audience from her home, sitting near a window with a cat in her arms, as if confiding in a friend. She shares a "crazy" suspicion that her cat is living a secret double life, framing her suspicion as a relatable curiosity. - 00:05–00:09 She reveals that she found proof of her cat's whereabouts through the Tractive GPS tracker, which she acquired five days prior. This reveals the Tractive GPS tracker as the solution to her curiosity. - 00:09–00:13 She shows a map of her neighborhood with the cat's location. She explains that her cat sneaks out the door and visits the neighbor's house. This information underscores the value of the tracker in uncovering a pet's hidden activities. - 00:13–00:16 She shares that the device comes with a safety collar, emphasizing that it's designed to keep the cat safe even if it gets caught on something. This provides assurance and alleviates concerns about the product's potential risks. - 00:17–00:21 She states that the cat wears the tracker like a charm, and reassures the audience that she feels better knowing the cat's location. This positions the product as a source of comfort and peace of mind for the pet owner. - 00:21–00:26 The woman explains that in the event the cat does not return home, she can activate the live tracking feature to receive location updates every two to three seconds. This reinforces the product's reliability and real-time tracking capabilities. - 00:27–00:34 She ends with a call to action to unlock the cat's secret life and provides a discount code, BEAUTIFULCHAOS40, for 40% off the Tractive GPS tracker. This encourages immediate purchase by offering a tangible incentive.

# Ad summary A creator reviews Tractive dog tracker, and addresses a negative comment received in a previous video. # Brand positioning Tractive sells GPS trackers for pets. This ad promotes Tractive as a modern tool that can improve pet ownership by helping owners stay informed about their pet's location, activity levels, and rest patterns, and to ensure they are safe and secure. # Product Tractive is a GPS dog tracker that helps owners keep an eye on their dog's location, track their activity levels and rest, and monitor their behavior overall. The product is intended for any dog owner, even those whose dogs have good recall, who wants additional data or peace of mind. # Visual style The ad has a polished UGC aesthetic with simple text overlays, and a casual tone. The pacing is moderate with natural, in-scene edits to maintain rhythm. # Hooks Spoken: 00:00–00:03 You wouldn't need a GPS tracker if you just stopped being lazy and taught your dog recall. Text overlay: 00:00–00:02 You wouldn't need a GPS tracker if you just / 00:02–00:03 stopped being lazy and taught your dog recall. Visual: 00:00–00:02 Close shot of a dog sniffing the ground outside. The dog is brown and wearing a light olive-colored harness that has a backpack strapped to it. The backpack has orange and white patterned material around the center. The dog walks around an area of grass that has patches of dirt. / 00:02–00:03 A fair-skinned woman with dark eyeliner and braided light brown hair stands outside with some trees behind her. She is wearing a light blue and purple sweatshirt. She motions with her hands as she speaks to the camera. # Funnel stage Consideration # Pain points A comment was made in a previous video saying that if the owner trains their dog better they wouldn't need a tracker. # Value propositions - The tracker helps you keep an eye on their behavior overall - The tracker helps make sure that you're keeping an eye on their behavior overall # Benefits - Keep an eye on where your dog is - Tracking their activity levels and their rest - Keeping an eye on their behavior overall # Features - GPS tracker # Call to action Head to the link in my bio and use the discount code on the screen. # Social proof - The creator states that she uses the Tractive tracker even though my dogs have amazing recall. # Point of view - Customer 100% – A real user of the product, speaking directly to the audience. # Storyline - 00:00–00:02 00:00–00:02 A dog sniffs the ground while wearing a Tractive tracker. The creator responds to a negative comment they received previously. - 00:02–00:08 00:02–00:08 The creator states the comment she received related to her last video on Tractive. She presents the central claim that a Tractive tracker is unnecessary if you just train your dog to recall. - 00:09–00:12 00:09–00:12 She pushes back against that claim, clarifying that a tracker isn't a replacement for training, but rather something different. - 00:12–00:20 00:12–00:20 She says the brand is not encouraging you to unleash your dog, set them free, and rely only on a tracker to keep an eye on their location. - 00:20–00:26 00:20–00:26 She pivots to reinforce that if your dog does go off lead, they should have good recall and you should be supervising them. - 00:26–00:44 00:26–00:44 She notes that no recall is 100% reliable, and dogs are animals, and can slip out of their lead or harness at any time, even if they have good recall. She states that this is why a tracker is important. - 00:45–00:57 00:45–00:57 She mentions that in her last video about Tractive, she talked about the benefits it has in terms of tracking their activity levels and their rest. - 00:57–01:02 00:57–01:02 She concludes by saying that she uses the Tractive tracker even though her dogs have amazing recall. - 01:03–01:06 01:03–01:06 She prompts the viewer to head to the link in her bio to use the discount code on the screen.