How The Class Advertises on Meta

# Ad summary A woman shares her positive experience with The Class, a somatic-based workout class that has transformed her relationship with exercise. She emphasizes that it's more than just a workout, focusing on free movement and emotional release, and encourages viewers to give it a try. # Brand positioning The Class is presented as a somatic-based workout class that aims to transform one's relationship with exercise. It positions itself as more than just a workout, emphasizing free movement and emotional release. The brand pushes against the norms of associating exercise with weight loss or achieving a perfect body, instead focusing on moving through emotions and feeling unstuck. The brand positioning is emotional, aligning with values of self-acceptance and holistic well-being. # Product The Class is a somatic-based workout class that combines cardio, burpees, and toning with free movement and emotional release. It is designed for individuals who have a negative relationship with exercise or feel stuck somewhere in their lives. The class is described as high intensity and utilizes noise. The USP is its focus on somatic work, which helps participants move through emotions and feel unstuck, rather than solely focusing on physical fitness goals like weight loss or achieving a perfect body. The ad addresses the purchase barrier of associating exercise with negative experiences or body image issues, offering The Class as a more holistic and emotionally beneficial alternative. # Visual style The ad has a UGC feel, with a natural lighting and a selfie-style camera. The editing style consists of static shots with no transitions. The production quality is simple and straightforward, supporting the casual and authentic tone. The pacing is consistent, with a conversational rhythm. # Hooks Spoken: 00:00–00:04 I'm so sweaty because I just got finished doing my favorite workout class that I want to talk to you about. Text overlay: 00:00–00:04 @theclass healed my relationship to exercise Visual: 00:00–00:04 A woman with long, wavy blonde hair, fair skin, and light makeup is centered in the frame, speaking directly to the camera. She is wearing a black tank top. The background includes a brick wall, a white cabinet, a plant, and a purple yoga mat partially visible at the bottom of the frame. The camera is stationary and selfie-style, with natural lighting. # Funnel stage Consideration # Pain points Having a negative relationship with exercise or feeling stuck somewhere in life. "I used to have a very negative relationship to exercise" and "Even if you're not someone who struggles with your relationship exercise but you feel stuck somewhere." # Value propositions - Somatic-based workout class: Offers a holistic approach to exercise that focuses on emotional release and well-being. - Free movement: Provides a sense of liberation and self-expression during the workout. - Good somatic based work: Helps individuals move through emotions and feel unstuck. # Benefits - Completely changed my relationship to exercise - More than a workout - Good somatic based work # Features - Somatic based workout class - Cardio - Burpees - Toning - Free movement - Utilizes noise # Call to action Give it a shot. # Social proof - "It's completely changed my relationship to exercise" – Female 1 (Customer) - "I look forward to doing it every single day. I look forward it's like one of the best parts of my day." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and testimonial about the product. # Storyline - 00:00–00:04 00:00–00:04 The woman introduces herself and mentions she's sweaty because she just finished her favorite workout class, setting the stage for her testimonial. - 00:04–00:08 00:04–00:08 She explains that the class has completely changed her relationship with exercise, indicating a positive transformation and piquing the viewer's interest. - 00:08–00:14 00:08–00:14 She elaborates on her past negative relationship with exercise, contrasting it with the current positive experience, highlighting the unique value of the class. - 00:14–00:26 00:14–00:26 She emphasizes that the class is more than just a workout and not associated with weight loss or body image issues, reinforcing its emotional and holistic benefits. - 00:26–00:30 00:26–00:30 She reveals the name of the class as "The Class" and describes it as a somatic-based workout class, providing specific details about the product. - 00:30–00:36 00:30–00:36 She details the class's components, including cardio, burpees, toning, and free movement, giving viewers a clear understanding of what to expect. - 00:36–00:41 00:36–00:41 She expresses her enjoyment of the class and how it's become one of the best parts of her day, adding a personal touch and building credibility. - 00:41–00:47 00:41–00:47 She addresses viewers who may not struggle with exercise but feel stuck, suggesting the class can help them move something, broadening the appeal. - 00:47–00:51 00:47–00:51 She reiterates the benefits of somatic-based work and its workout aspect, reinforcing the class's unique value proposition. - 00:51–00:54 00:51–00:54 She concludes with a direct call to action, encouraging viewers to give the class a shot, prompting immediate engagement.

# Ad summary This image ad promotes a home workout class for both the body and mind, targeting various emotional and mental states such as stress, anxiety, grief, and creative blocks, while also aiming to improve physical strength. # Brand positioning The brand is presented as a holistic wellness provider that focuses on the interconnectedness of physical and mental health. It positions itself as a solution for individuals seeking to address not only their physical fitness but also their emotional and mental well-being. The brand aligns with values of self-care, mindfulness, and personal growth, suggesting that its offerings are designed to support a balanced and healthy lifestyle. It pushes against the norm of fitness programs that solely focus on physical results, instead emphasizing the importance of mental and emotional wellness alongside physical strength. # Product The product being advertised is a home workout class designed to benefit both the body and mind. It is intended for individuals experiencing stress, anxiety, grief, or creative blocks, as well as those looking to get stronger. The ad highlights the class's versatility in addressing various emotional and mental states, positioning it as a comprehensive solution for overall well-being. The ad suggests that the class is worth trying or buying because it offers a holistic approach to fitness, targeting both physical and mental health needs. # Visual style The ad features a minimalist and natural visual style. The production quality appears to be high, with soft lighting and a focus on natural textures. The image treatment includes subtle color grading to create a calming and serene atmosphere. The typography is clean and legible, complementing the overall aesthetic. The visual style aims to convey a sense of wellness, balance, and mindfulness. # Hooks Headline: A home workout for your body AND mind. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of struggling with various emotional and mental states such as stress, anxiety, grief, and creative blocks. The ad copy states, "USE THE CLASS FOR: CREATIVE BLOCKS, STRESS, ANXIETY, GRIEF." # Value propositions - A home workout that benefits both physical and mental well-being - Addresses a range of emotional and mental states, including creative blocks, stress, anxiety, and grief # Benefits - Addresses creative blocks - Reduces stress - Reduces anxiety - Helps with grief - Promotes getting stronger # Features - Home workout - For your body AND mind # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and the list of use cases for the class are presented from the brand's perspective, highlighting the product's benefits and target audience. - External source: The visual of a woman in a yoga pose provides an external perspective, showing the class in action and reinforcing the message of physical and mental well-being. # Storyline - The ad begins by stating that the product is 'A home workout for your body AND mind,' immediately establishing the dual focus of the offering. This message is conveyed from the brand's perspective, setting the stage for a holistic approach to fitness and wellness. - The ad then lists several specific use cases for the class, including 'CREATIVE BLOCKS,' 'STRESS,' 'ANXIETY,' 'GRIEF,' and 'GETTING STRONGER.' This is presented from the brand's perspective, detailing the range of issues the class is designed to address and broadening its appeal to a diverse audience. - The visual of a woman in a yoga pose reinforces the message of physical and mental well-being, showing a practical application of the class. This is experienced from an external perspective, demonstrating the class in action and highlighting its potential benefits.

# Ad summary This ad promotes The Class, a music-driven, meditative workout experience. The ad features a woman doing somatic workouts in various locations, highlighting the benefits of releasing emotions and anxiety, regulating the nervous system, and loving one's body. The ad also includes a testimonial and a call to action to try it free for 14 days. # Brand positioning The Class is presented as a fitness brand that focuses on the emotional and mental benefits of movement, positioning itself as more than just a workout. It emphasizes somatic workouts that help release emotions and anxiety, regulate the nervous system, and promote self-love and body cherishment. The brand aligns with values of mental well-being, self-care, and holistic health, pushing against the norms of traditional fitness that often prioritize pushing limits and physical appearance. The brand positioning is both functional, offering a workout experience, and emotional, focusing on mental and emotional well-being. # Product The Class is a music-driven, meditative workout experience that focuses on somatic movements. It is designed to help users release emotions and anxiety, regulate their nervous system, and foster a sense of self-love and body cherishment. The workouts can be adjusted based on the user's body's needs and menstrual cycle. The product is positioned as a complement to therapy, suggesting it is for individuals seeking mental and emotional well-being through movement. The ad addresses the purchase barrier of traditional fitness by offering a workout that is not about pushing limits but about connecting with one's body and emotions. The ad highlights the USP of being a workout that helps access and process trauma. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and smooth transitions. The production quality is a hybrid of UGC and commercial, supporting an authentic and relatable tone. The pacing is moderate, with cuts timed to the music beats. The visual motifs include shots of the woman doing somatic workouts in various locations, emphasizing the versatility and accessibility of The Class. # Hooks Text overlay: 00:00–00:01 5 Reasons I Do Somatic Workouts Every Day Visual: 00:00–00:01 A woman with curly brown hair, fair skin, and wearing a black tank top and leggings stands in a hotel room with a bed and a nightstand. She is doing arm circles. The room is well-lit with warm lighting. The camera is stationary and at eye level. Text overlay: "5 Reasons I Do Somatic Workouts Every Day". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional fitness routines that focus on pushing limits and physical appearance, often neglecting the emotional and mental aspects of well-being. The ad suggests that these traditional workouts can be stressful and disconnected from one's body, leading to a lack of self-love and body cherishment. # Value propositions - Somatic workouts help release emotions and anxiety that would otherwise trigger my autoimmune symptoms - Somatic workouts help regulate my nervous system - like a moving meditation - Somatic workouts teach me how to love and cherish my body, rather than pushing me to my limits - I can adjust based on my body's needs and my menstrual cycle - It goes hand in hand with therapy # Benefits - Release emotions and anxiety - Regulate nervous system - Love and cherish body - Access and process trauma # Features - Music-driven workouts - Meditative experience - Somatic movements - Adjustable based on body's needs and menstrual cycle # Call to action TRY IT FREE FOR 14 DAYS # Social proof - "The Class is much more than a workout... it's helped me access and process trauma." # Point of view - Customer 5% – A customer testimonial is shown on screen. - Brand 95% – The brand voice is communicated through text overlays and visuals showcasing the product and its benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman in a hotel room, doing arm circles. The message is to introduce the concept of somatic workouts in a comfortable, private setting. The perspective is from an external observer, showcasing the movement. The tone is calm and inviting. - 00:01–00:03 00:01–00:03 The scene changes to the woman walking along a tree-lined path. The message is to show that somatic workouts can be done outdoors, connecting with nature. The perspective is from an external observer, following her journey. The tone is peaceful and reflective. - 00:03–00:04 00:03–00:04 The woman is now on a wooden deck by a lake, doing jumping jacks. The message is to demonstrate the versatility of somatic workouts in different environments. The perspective is from an external observer, capturing her silhouette against the sun. The tone is energetic and uplifting. - 00:04–00:05 00:04–00:05 A laptop is shown on a yoga mat in a gym, playing a video of a somatic workout. The message is to highlight the accessibility of The Class through online platforms. The perspective is from an external observer, focusing on the digital aspect. The tone is practical and convenient. - 00:05–00:06 00:05–00:06 The woman is seen in a park, smiling and giving a peace sign. The message is to convey the positive emotional impact of somatic workouts. The perspective is from a selfie-style camera, creating a personal connection. The tone is joyful and authentic. - 00:06–00:08 00:06–00:08 The woman is now indoors, near a staircase, doing a squat exercise. The message is to show that somatic workouts can be done at home. The perspective is from an external observer, capturing her movement in a domestic setting. The tone is comfortable and familiar. - 00:08–00:10 00:08–00:10 The woman is in a tent, doing a standing stretch. The message is to emphasize the adaptability of somatic workouts to various spaces. The perspective is from an external observer, showcasing her in a spacious environment. The tone is serene and mindful. - 00:10–00:11 00:10–00:11 The woman is on a wooden deck by a river, doing arm movements. The message is to reinforce the connection between somatic workouts and nature. The perspective is from an external observer, capturing her against the cityscape. The tone is balanced and harmonious. - 00:11–00:12 00:11–00:12 The woman is indoors again, near a staircase, doing a chest stretch. The message is to reiterate the accessibility of somatic workouts at home. The perspective is from an external observer, focusing on her posture. The tone is gentle and supportive. - 00:12–00:15 00:12–00:15 A graphic appears with two overlapping circles labeled "MEDITATION" and "MOVEMENT", with "THE CLASS" in the intersection. The message is to visually represent The Class as the intersection of meditation and movement. The perspective is from a brand perspective, presenting a clear value proposition. The tone is informative and concise. - 00:15–00:19 00:15–00:19 A testimonial appears on screen: "The Class is much more than a workout... it's helped me access and process trauma." The message is to provide social proof of the emotional benefits of The Class. The perspective is from a customer, sharing their personal experience. The tone is authentic and impactful. - 00:19–00:21 00:19–00:21 The ad concludes with a screen displaying "THE CLASS" and the tagline "A music-driven, meditative workout experience" along with the offer "TRY IT FREE FOR 14 DAYS". The message is to summarize the brand and provide a clear call to action. The perspective is from the brand, making a direct offer. The tone is inviting and encouraging.

# Ad summary This ad for The Class promotes a free 10-day somatic exercise program, emphasizing that home workouts should be enjoyable and meditative. # Brand positioning The Class positions itself as a provider of music-driven, meditative workout experiences. It aims to occupy a space in the consumer's mind where exercise is not a chore but a holistic, enjoyable activity. The brand aligns with values of mindfulness, emotional well-being, and a lifestyle that integrates movement with mental clarity. It pushes against the norm of traditional, often strenuous, workout routines by offering a somatic approach. The brand positioning is emotional, focusing on how the workout makes you feel rather than just physical results. # Product The product being advertised is a free 10-day somatic exercise program offered by The Class. This program is designed to provide a music-driven, meditative workout experience that transforms the perception of home workouts from feeling like work to feeling enjoyable. The program is for individuals seeking a holistic approach to exercise that integrates physical movement with mental and emotional well-being. The unique selling proposition (USP) is the combination of music, meditation, and somatic exercises, addressing the purchase barrier of traditional workouts being perceived as tedious or unenjoyable. The ad suggests that this program can make exercise a more pleasant and integrated part of daily life. # Visual style The ad has a highly polished, studio-shot production quality with a focus on creating a calming and meditative atmosphere. The visual motif is a blurred, close-up image that evokes a sense of introspection and emotional connection. The image treatment includes soft lighting and color grading to enhance the warm, brown tones. The typography is clean and modern, integrated seamlessly into the overall design. The visual style contrasts with typical high-energy workout ads, aiming to disrupt the feed with a more calming and sophisticated aesthetic. # Hooks Headline: Your Home Workout Shouldn't Feel Like Work # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that home workouts often feel like a chore or work, rather than an enjoyable experience. "Your Home Workout Shouldn't Feel Like Work" # Value propositions - Free 10-day program offers a risk-free way to experience the benefits of a music-driven, meditative workout. # Benefits - Enjoyable home workout experience - Reduces the feeling of work during exercise # Features - Music-driven workout - Meditative workout - Somatic exercise program # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its unique approach to workouts and offering a free program to experience it. # Storyline - The ad opens by describing the workout experience as 'A music-driven, meditative workout experience,' setting the tone and intention for the viewer to understand the unique approach of The Class. This is told from the brand's perspective, introducing its core offering and differentiating factor. - The ad then states, 'Your Home Workout Shouldn't Feel Like Work,' which is a message from the brand, directly addressing a common pain point associated with home workouts. This progresses the narrative by highlighting the brand's solution to making exercise more enjoyable. - The ad concludes by offering a 'FREE 10-DAY SOMATIC EXERCISE PROGRAM,' which is a direct offer from the brand, providing a tangible opportunity for the viewer to experience the promised benefits. This completes the narrative by presenting a clear call to action and incentive.

# Ad summary Ad promoting a new at-home somatic workout series called the New Moon Challenge, beginning January 17th. The series includes classes 1-3 that help you reconnect to your body, classes 4-7 which will help you have a deeper connection to your intentions and strength, and classes 8-10 which will help you feel more like yourself. # Brand positioning The Class is presented as a brand that focuses on at-home somatic workouts that allow you to reconnect with your body and have a deeper connection to your intentions and strength. The brand appears to be aligned with health and wellness, promoting a lifestyle that is focused on mindfulness and self-care. The brand positioning seems to be emotional, aiming to empower individuals to feel more like themselves. # Product The product being advertised is a series of at-home somatic workouts called The New Moon Challenge, which begins January 17th. The series consists of ten workouts and aims to help individuals reconnect with their bodies, have a deeper connection to their intentions and strength, and ultimately feel more like themselves. Classes 1-3 focus on reconnecting to your body, classes 4-7 focus on a deeper connection to intentions and strength, and classes 8-10 focus on feeling more like yourself. The ad addresses the purchase barrier of convenience by offering at-home workouts. # Visual style The ad features a basic screenshot of a Tweet. There are no filters or color grading. The typography is simple and legible. The ad contrasts with typical norms, with its minimal and basic appearance. # Hooks Headline: Two weeks. Ten at-home somatic workouts. The New Moon Challenge starts Jan. 17. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point that the product is solving is the desire to reconnect with one's body and intentions, as well as the desire to feel more like oneself. The ad states, "Classes 1-3: reconnect to your body. Classes 4-7: deeper connection to your intentions and strength. Classes 8-10: feel more like yourself." # Value propositions - Convenient at-home workouts - Series of workouts designed to improve physical and mental well-being # Benefits - Reconnect to your body - Deeper connection to your intentions and strength - Feel more like yourself # Features - Ten at-home somatic workouts - Classes 1-3: reconnect to your body - Classes 4-7: deeper connection to your intentions and strength - Classes 8-10: feel more like yourself # Call to action None used. # Social proof - None used. # Point of view - Brand: From the brand's Twitter account, the ad promotes a somatic workout series called the New Moon Challenge. - Brand: The brand uses phrases like "reconnect to your body" and "feel more like yourself" to communicate the benefits of the workout series. # Storyline - The ad opens with information about the brand, "The Class," and its Twitter handle, @theclass. This introduction builds trust and credibility. - The ad proceeds with an announcement for an at-home workout challenge, "The New Moon Challenge," which will include ten workouts and start on January 17th. This generates interest by promoting a new, timely offering. - The ad concludes by describing the goals of each set of classes within the series. Classes 1-3: reconnect to your body. Classes 4-7: deeper connection to your intentions and strength. Classes 8-10: feel more like yourself. This inspires motivation by showcasing the challenges of the workout series. - Lastly, the message ends with the phrase "Let's begin," told from the brand's perspective, which inspires the user to take action.

# Ad summary This ad promotes a free somatic workout challenge from The Class, featuring an image of a woman in a yoga pose. # Brand positioning The Class is presented as a premium fitness brand that focuses on somatic workouts, which are designed to connect the mind and body through movement. The brand offers a unique approach to fitness. The Class aims to occupy the space of mindful movement and holistic wellness, targeting customers who value both physical and mental well-being. # Product The advertised product is a free somatic workout challenge offered by The Class. The challenge is designed to engage users in somatic exercises, emphasizing the mind-body connection. It is promoted as a way to experience the benefits of The Class's unique approach to fitness. The 'THIS MONTH ONLY' offer creates a sense of urgency, encouraging immediate sign-ups to overcome the barrier of delayed participation. # Visual style The ad features a natural and minimalist aesthetic, aligning with a fitness and wellness brand. The grainy quality of the image gives it a slightly vintage or raw feel, while the soft lighting and neutral tones create a calming effect. The focus is on the subject's natural pose and physique, complemented by simple text overlays. # Hooks Headline: Join our free somatic workout challenge # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - free somatic workout challenge # Benefits - free somatic workout challenge # Call to action None used. # Point of view - Brand: The POV is consistent throughout, with the brand conveying information about their offering. # Storyline - The ad starts by introducing The Class, immediately establishing the brand name as the primary message. This sets the context for what follows, centering the offer around this specific brand. The brand is telling this part of the story. - The ad then invites the viewer to join their free somatic workout challenge, emphasizing an immediate call to action. The brand is speaking directly to potential customers, creating an opportunity to engage with their fitness program. The brand is telling this part of the story. - The ad concludes by stating that the offer is only valid 'THIS MONTH ONLY,' creating urgency and encouraging immediate sign-ups. The brand is again emphasizing a key point to convert viewers. The brand is telling this part of the story.

# Ad summary This image ad for THE CLASS is designed to encourage users to 'enter a new practice' with a 10% discount on all digital subscriptions for the month. # Brand positioning THE CLASS positions itself as a unique approach to fitness and wellness through digital subscriptions. The brand promotes a lifestyle centered around entering a 'new practice', suggesting a departure from conventional workout routines. This positioning avoids direct functional claims, instead focusing on the emotional and experiential aspects of self-improvement. The brand aims to occupy a space in the consumer's mind as an innovative fitness method. # Product The product is a digital subscription service offered by THE CLASS. This service provides users with access to fitness and wellness practices. The ad offers a 10% discount on all digital subscriptions, valid for the current month. By offering a discount, the ad addresses the potential purchase barrier of cost, encouraging potential customers to try the service. # Visual style The ad features a high-contrast, visually striking design. The use of dark backgrounds with a bright orange glow creates a sense of intrigue and draws attention to the central message. The typography is clean and modern, contributing to a polished aesthetic. The image leans towards a minimalist style, focusing on light, shadow, and text to convey its message. # Hooks Headline: ENTER A NEW PRACTICE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 10% OFF ALL DIGITAL SUBSCRIPTIONS THIS MONTH # Benefits - 10% off # Features - Digital subscriptions # Call to action None used. # Social proof - None used. # Point of view - Brand: All text in the ad is directly communicating to the viewer, advertising the company's offerings and promotions. # Storyline - From the brand POV, the ad begins by inviting viewers to "ENTER A NEW PRACTICE," suggesting a fresh approach to fitness and self-improvement. - The brand then highlights an offer with the promotion of "10% OFF ALL DIGITAL SUBSCRIPTIONS THIS MONTH," creating a sense of urgency and incentivizing immediate action. - The ad concludes by reinforcing the brand name, "THE CLASS", and positioning itself as the provider of this new practice, reinforcing brand recognition and recall.

# Ad summary This image ad for The Class workout app features a woman in a leotard in a yoga pose, with a motion blur effect. The ad highlights a limited-time discount and the app's high rating. # Brand positioning The Class is presented as a premium somatic workout app, positioned as the #1 in its category. The brand emphasizes a unique approach to fitness, focusing on somatic movement. The brand aligns with a lifestyle that values mindful movement and holistic well-being. By highlighting its top ranking and specialized workout style, The Class distinguishes itself from generic fitness apps, appealing to users seeking a more conscious and effective workout experience. The brand positioning is both functional, offering a specific type of workout, and emotional, promoting a sense of well-being and mindfulness. # Product The Class is a somatic workout app designed to provide users with a unique fitness experience centered around somatic movement. The ad highlights that it is the #1 app in its category, suggesting a high level of quality and effectiveness. The app is promoted with a limited-time offer of 10% off, creating a sense of urgency. The ad also showcases a 4.9 App Store rating, indicating positive user feedback and satisfaction. The product is for individuals seeking a specialized workout that focuses on the mind-body connection, and the ad addresses the potential barrier of cost by offering a discount. # Visual style The ad has a polished, studio-shot production quality with a focus on clean lines and neutral tones. The visual motif includes a motion blur effect to convey movement and energy. The image treatment involves color grading to create a warm, inviting atmosphere. The typography is clean and legible, integrated seamlessly into the overall design. The style contrasts with typical platform norms by using a more sophisticated and minimalist aesthetic, potentially increasing stop power in the feed. # Hooks Headline: 10% off # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of high costs associated with premium fitness apps by offering a limited-time discount: "10% off THIS MONTH ONLY". # Value propositions - 10% off this month only # Benefits - Unique fitness experience - Mind-body connection - Positive user feedback # Features - Somatic workout app - #1 in its category - 4.9 App Store rating # Call to action None used. # Social proof - 4.9 APP STORE RATING # Point of view - Brand: The top section of the ad promotes the discount and app ranking, which is the brand communicating its value proposition. - External source: The bottom section displays the app store rating, which is an external validation of the app's quality. # Storyline - The ad opens with a promotional offer of '10% off,' immediately grabbing the viewer's attention with a potential cost saving. This is told from the brand's perspective, aiming to incentivize immediate action. - The ad then positions the app as 'THE #1 SOMATIC WORKOUT APP,' establishing its authority and popularity in the niche market of somatic fitness. This is told from the brand's perspective, building trust and credibility. - The offer is further qualified with 'THIS MONTH ONLY,' creating a sense of urgency and encouraging viewers to act quickly. This is told from the brand's perspective, pushing for immediate conversion. - The ad visually presents a woman in a dynamic yoga pose, showcasing the type of movement the app promotes. This is shown from an external perspective, illustrating the workout style. - The ad concludes by displaying the brand name 'THE CLASS' and a '4.9 APP STORE RATING,' reinforcing the app's credibility and positive user experience. This is told from an external source, providing social proof.

# Ad summary This ad promotes somatic fitness as a solution for feeling stuck. It features a woman demonstrating various exercises in different settings, accompanied by text overlays highlighting a limited-time sale. # Brand positioning The brand is presented as a modern and accessible fitness solution that emphasizes somatic movement. It positions itself as an alternative to traditional fitness methods, focusing on holistic well-being and addressing feelings of being stuck. The brand aligns with a lifestyle that values mindful movement and offers a fresh approach to fitness, pushing against the norms of high-intensity or rigid workout routines. The brand positioning is both functional, offering a specific type of fitness, and emotional, addressing feelings of stagnation and promoting a sense of freedom and well-being. # Product The product being advertised is somatic fitness, a type of exercise that focuses on the mind-body connection and mindful movement. It is presented as a solution for individuals feeling stuck or stagnant in their current fitness routines or overall well-being. The ad showcases various exercises and movements that are part of somatic fitness, highlighting its versatility and adaptability to different environments. The product is for anyone seeking a more holistic and mindful approach to fitness, addressing the purchase barrier of feeling unmotivated or disconnected from traditional exercise methods. The ad conveys that somatic fitness is worth trying because it offers a way to reconnect with one's body and overcome feelings of being stuck. # Visual style The ad has a clean and modern aesthetic with a mix of studio and outdoor settings. The editing style is quick cuts, showcasing various exercises in rapid succession. The production quality is polished, giving it a professional commercial feel. The pacing is fast, with cuts timed to the music, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:09 / Feeling stuck? / It's time to try somatic fitness. / LIMITED SALE Visual: 00:00–00:01: A woman with dark hair in a ponytail, wearing a light purple tank top and dark gray pants, is in a yoga studio with a brick wall. She is on a black yoga mat, performing a plank pose. A laptop is open on the floor to her left. Text overlay: "Feeling stuck? It's time to try somatic fitness." A circular "LIMITED SALE" badge is in the upper right corner. / 00:01–00:02: The woman, now wearing a black long-sleeve bodysuit and white socks, is in a different yoga studio with light gray walls and a wooden floor. She is squatting and adjusting yoga blocks. Text overlay: "Feeling stuck? It's time to try somatic fitness." A circular "LIMITED SALE" badge is in the upper right corner. / 00:02–00:03: The woman, still in the black bodysuit and white socks, stands up and stretches her arms overhead. Text overlay: "Feeling stuck? It's time to try somatic fitness." A circular "LIMITED SALE" badge is in the upper right corner. # Funnel stage Top of funnel (Awareness) # Pain points Feeling stuck or stagnant in current fitness routines or overall well-being. "Feeling stuck?" # Value propositions - Somatic fitness offers a way to reconnect with your body and overcome feelings of being stuck. - Versatile and adaptable exercises can be done anywhere. # Benefits - Overcoming feelings of being stuck - Reconnecting with one's body - Holistic well-being # Features - Somatic fitness exercises - Mind-body connection - Versatile and adaptable to different environments # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:07 The ad opens with a woman demonstrating various somatic fitness exercises in different settings. - 00:00–00:07 The message is to introduce the concept of somatic fitness and showcase its versatility. - 00:00–00:07 The perspective is from the brand, showcasing the exercises and their benefits. - 00:00–00:07 The tone is informative and encouraging. - 00:07–00:09 The ad transitions to a scene of the woman setting up her mat in a park, further emphasizing the adaptability of somatic fitness. - 00:07–00:09 This reinforces the message that somatic fitness can be practiced anywhere, promoting convenience and accessibility. - 00:07–00:09 The perspective remains from the brand, highlighting the ease of integrating somatic fitness into daily life. - 00:07–00:09 The tone is inviting and practical.

# Ad summary The ad promotes on-demand workout classes and features a person discussing the importance of mind-body movements. They talk about how it allows them to get outside their brain and into the present moment. They talk about when workouts get hard and they want to quit, but they push through and keep going to the rhythm. The instructor takes them on an epic journey where they thrive and find a new version of themself. # Brand positioning The brand being promoted is presented as a mentor that guides you along an epic journey through working out. The tone of the brand is encouraging and relatable as it is honest about the difficulties and rewards that come with working out. The brand promotes mind-body movements to get the user out of their head and into the present moment. # Product The product is an online workout class with an instructor that guides you through the session. The class combines mind-body movements that allow the user to get out of their head and into the present moment. The instructor is considered an "insane mentor" who takes the user along an epic journey. The workouts are challenging, but the instructor is there to encourage and help the user find a new version of themselves. # Visual style The ad has a casual, UGC style with natural lighting. There are quick cuts to follow the pace of the song, with a cut roughly every 2-3 seconds. The video appears to be filmed in a home and fits with the raw, unedited style seen on TikTok. # Hooks Spoken: I'm here to tell you that it is one of the most important mind body movements I have ever found and practiced. Text overlay: I'm here to tell you that it is one of the most important mind body movements / I have ever found and practiced Visual: 00:00–00:06 A medium shot of a woman doing an exercise while standing on a yoga mat inside a home. In the background, there is a window and a television with people exercising. # Funnel stage Consideration # Pain points The central pain point is that workouts are difficult and it's easy to get in your head and want to quit. As the ad says, "when it gets hard and it burns and you wanna quit and all the things come up and when is the song gonna be over and why am I doing this and why does my ass feel like fire" # Value propositions - The classes combine mind-body movements that allow the user to get out of their head and into the present moment. - Find yourself, find yourself again and every time you find a new version of yourself it's kinda like peeling a little layer back. # Benefits - get outside of your brain - get in the present moment - let go of any thoughts - move your ass to the beat - find a new version of yourself - it's kinda like peeling a little layer back # Features - mind body movements # Call to action None used. # Social proof - "And Natalie is this insane mentor who brings you along this epic journey...it's epic, it's amazing and I highly recommend it to anybody who's interested in this exploration." - Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer talking about their experience with the workout program. # Storyline - 00:00–00:06 The person stands on a yoga mat in their home and performs an exercise. - 00:00–00:06 They speak from their perspective and share that the exercise is important for mind-body movements. - 00:06–00:10 The person does some boxing motions. - 00:06–00:10 They explain that the exercise provides an opportunity to get outside of your brain. - 00:10–00:17 The person does lunges and continues to share their perspective on the exercise. - 00:10–00:17 They state the importance of getting in the present moment, letting go of thoughts, and moving to the beat. - 00:17–00:31 The person performs squat motions. - 00:17–00:31 They talk about how workouts get hard and you want to quit. They encourage the viewer to keep going. - 00:31–00:38 The person is now lying on the yoga mat doing leg lifts. - 00:31–00:38 They encourage the viewer to push through and follow the rhythm. - 00:38–00:43 The person gets on their knees. - 00:38–00:43 They talk about how the instructor is an insane mentor that brings you along an epic journey. - 00:43–00:50 The person is now back to doing burpees. - 00:43–00:50 They mention that the burpees are for real and you just have to survive. - 00:50–00:58 The person is now doing shoulder stretches. - 00:50–00:58 They explain that you thrive, let go, and find yourself again. - 00:58–01:05 The person is now kneeling on the yoga mat. - 00:58–01:05 They state that every time you find a new version of yourself, it's like peeling back a layer. - 01:05–01:06 The person is looking at the camera and highly recommends it to anyone interested in the exploration.

# Ad summary This ad promotes The Class, a home workout program, by featuring a woman who shares her positive experiences with the program. She highlights improvements in sleep, nervous system regulation, and overall strength after incorporating The Class into her routine. # Brand positioning The Class is presented as a home workout program that offers more than just physical exercise; it aims to improve mental and emotional well-being. The brand positions itself as a solution for anxiety and stress, promising benefits such as better sleep, a calmed nervous system, and increased strength in both body and mind. The brand aligns with a lifestyle focused on holistic wellness, suggesting that fitness can be a tool for managing mental health. This positioning pushes against the norm of fitness programs that focus solely on physical appearance or performance, instead emphasizing the emotional and psychological benefits of exercise. The brand's tone is aspirational and relatable, appealing to individuals seeking a more balanced and mindful approach to fitness. # Product The Class is a home workout program designed to help users "hack" their anxiety and improve overall well-being. The program is implied to be accessible and convenient, as it is done at home. The ad highlights several benefits of using The Class, including improved sleep quality, a slowed-down nervous system, and increased strength in both body and mind. These benefits are presented as outcomes experienced within specific timeframes: better sleep in three days, a calmed nervous system in a week, and overall strength in a month. The product is for individuals seeking a holistic approach to fitness that addresses both physical and mental health. The ad addresses the purchase barrier of time commitment by implying that significant benefits can be achieved relatively quickly. # Visual style The ad has a natural, UGC-style aesthetic. The editing is minimal, with static shots and no transitions. The production quality is simple, giving it a relatable and authentic feel. The pacing is slow and deliberate, allowing viewers to focus on the text overlays and the scenic view. The audio and visual elements are not synced to any specific rhythm, maintaining a calm and meditative tone. # Hooks Text overlay: 00:00–00:15 I switched to The Class home workouts and I think I hacked my anxiety? Visual: 00:00–00:06 A woman with brown hair in a high bun, wearing a black sports bra and dark bottoms, kneels on a wooden deck with her arms outstretched to the sides. She faces away from the camera, looking out at a scenic view of mountains and trees under a clear blue sky. The camera is stationary and positioned at eye level. The lighting is natural daylight. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer is experiencing anxiety and is looking for a solution to manage it. The phrase "I think I hacked my anxiety?" suggests a sense of uncertainty and a desire for a reliable method to alleviate anxiety. # Value propositions - The Class home workouts can help you "hack" your anxiety and improve your overall well-being. - Noticeable improvements in sleep, nervous system regulation, and overall strength within a month. # Benefits - Sleeping better - My nervous system slowed down - I felt strong in body and mind # Features - Home workouts # Call to action None used. # Social proof - "I switched to The Class home workouts and I think I hacked my anxiety?" – Female 1 (Customer) - "In 3 days, I was sleeping better." – Female 1 (Customer) - "In a week, my nervous system slowed down." – Female 1 (Customer) - "In a month, I felt strong in body and mind." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a woman kneeling on a wooden deck, arms outstretched, facing a scenic mountain view. Text overlays appear, stating, "I switched to The Class home workouts and I think I hacked my anxiety?" This moment introduces the product and its primary benefit, framing it as a solution to anxiety. The perspective is from the customer, sharing her personal experience. The tone is hopeful and inquisitive, inviting viewers to consider the possibility of similar results. - 00:06–00:11 00:06–00:11 The woman remains in the same position as more text overlays appear, detailing specific benefits over time: "In 3 days, I was sleeping better. In a week, my nervous system slowed down." This builds on the initial claim by providing concrete examples of the program's effects. The perspective remains from the customer, reinforcing the personal testimonial. The tone is reassuring and encouraging, suggesting tangible improvements are achievable. - 00:11–00:15 00:11–00:15 The woman is still in the same position as the final text overlay appears: "In a month, I felt strong in body and mind." This completes the timeline of benefits, emphasizing the long-term impact of the program. The perspective is still from the customer, solidifying the testimonial. The tone is empowering and aspirational, highlighting the holistic benefits of The Class.

# Ad summary This ad promotes The Class, a fitness app that combines meditation and movement to help users feel less anxious. The ad uses a combination of overlaid text, workout clips, and validation from SELF magazine to position the app as a solution for those who are tired of disassociating during their workouts and are looking for a more mindful approach to fitness. # Brand positioning The Class is positioned as a unique fitness app that bridges the gap between physical exercise and mental well-being. It aims to occupy a space in the consumer's mind as a holistic approach to fitness that is both effective and therapeutic. The brand aligns with values of mindfulness, self-care, and emotional well-being, promoting a lifestyle that integrates physical activity with mental and emotional health. This brand pushes against the norms of purely physical, achievement-focused fitness programs, offering an alternative for those seeking a deeper connection between mind and body. The brand positioning is both functional (reducing anxiety, improving well-being) and emotional (providing a sense of calm, balance, and self-awareness). # Product The Class is a fitness app that combines meditation and movement to reduce anxiety and promote overall well-being. It is designed for individuals who are seeking a more mindful and therapeutic approach to exercise. The app offers workout sessions that integrate physical activity with mental exercises, creating a unique experience that addresses both physical and emotional needs. The app is described as being "somewhere between therapy, meditation, and a good ol' sweat session," suggesting that it provides a holistic approach to fitness. One USP is the reported 92% of students that felt less anxious after The Class. The app also claims to be "Your Therapist’s Favorite Fitness App." The app offers a 14 day free trial. # Visual style The ad has a clean and modern aesthetic. It combines UGC-style workout footage with polished graphics and text overlays. The editing style uses quick cuts to maintain a fast pace and keep viewers engaged. The production quality is a hybrid of UGC and commercial, which balances authenticity with professionalism. The visuals are synced with the music to emphasize certain moments, such as the transition to the social proof. # Hooks Spoken: 00:00–00:03 Tired of dissociating to get through your work out? Text overlay: 00:00–00:03 Tired of dissociating to get through your work out? Visual: 00:00–00:03 A woman with light skin is on her hands and knees on a yoga mat, wearing a white workout outfit with black shoes. She is in a studio with concrete ceilings, a brick wall, and a white door. The camera is static and at eye level. The foreground shows the woman doing a leg workout with the white text overlay in a black container. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the feeling of dissociation during workouts. "Tired of dissociating to get through your work out?" # Value propositions - Combines meditation and movement for a therapeutic workout experience. - Combines therapy, meditation, and a sweat session. - Your Therapist's Favorite Fitness App # Benefits - Helps you feel less anxious - Holistic approach to fitness # Features - Combines meditation and movement - Virtual classes # Call to action TRY IT FREE FOR 14 DAYS # Social proof - "92% of students said they felt less anxious after The Class" - "Somewhere between therapy, meditation, and a good ol’ sweat session."- SELF # Point of view - Customer 50% – The customer POV is communicated through the initial question that mirrors the potential customers pain point, as well as the use of a regular looking person doing the class. - Brand 50% – The brand POV is shown through the text overlays touting statistics, magazine quotes and the diagram. # Storyline - 00:00–00:03 00:00–00:03 A woman is shown on her hands and knees doing a leg workout in what appears to be a studio. The overlaid text asks, "Tired of dissociating to get through your work out?" The question grabs the viewer's attention by addressing a common pain point in fitness, positioning the ad from the perspective of someone who understands the struggle. The tone is relatable and empathetic. - 00:03–00:05 00:03–00:05 The text overlay changes to "There's a new workout for you," as the shot changes to a laptop sitting on a couch displaying someone leading a workout on screen. This provides a solution to the problem, introducing The Class as a potential alternative. - 00:05–00:06 00:05–00:06 The text overlay changes to "92% of students said they felt less anxious after The Class," as the laptop continues to play the virtual class on screen. This uses social proof to build trust and credibility by highlighting positive feedback. - 00:06–00:08 00:06–00:08 The shot returns to the woman in the studio, this time doing pushups while looking at a laptop. The text overlay reads, "Somewhere between therapy, meditation, and a good ol' sweat session" – SELF. This quote positions the product as a unique combination of mental and physical wellness, with validation from a trusted source. - 00:08–00:12 00:08–00:12 The screen changes to a Venn diagram illustrating the combination of meditation and movement to equal The Class. The text reads, "Your Therapist's Favorite Fitness App," and "TRY IT FREE FOR 14 DAYS." This summarizes the product's unique selling proposition and includes a clear call to action, encouraging viewers to try the app.

# Ad summary A woman shares her experience taking a class at The Class by Taryn Toomey in Tribeca, New York. She describes the class as a mind and body revamp, unlike any other class she has taken. She encourages viewers to try the class, describing it as therapy for your Saturday morning. # Brand positioning The Class by Taryn Toomey is presented as a unique fitness experience that goes beyond traditional workouts. It is positioned as a mind-body revamp, suggesting a holistic approach that integrates physical activity with mental and emotional well-being. The brand seems to push against the norms of typical fitness classes, which often focus solely on physical exertion, by offering a therapeutic and transformative experience. The brand aligns with values of self-discovery, emotional release, and community, creating a non-judgmental environment where individuals can freely express themselves. The brand positioning is emotional, emphasizing feelings of being "shook" and experiencing something unlike any other workout class. # Product The Class by Taryn Toomey is a fitness class located in Tribeca, New York, that combines elements of dance, emotional release, and physical exercise. It is described as a mind and body revamp, offering a unique experience that goes beyond traditional workouts. The class involves dancing, crying, and doing burpees, creating a wild and transformative environment. It is portrayed as therapy for your Saturday morning, where participants can close their eyes, feel the music, and let go without judgment. The class includes elements such as burning incense, creating an amazing-smelling atmosphere. The class is for anyone looking for a workout that is more than just physical exercise, but also an emotional and mental release. # Visual style The ad has a UGC feel, with a casual and unfiltered aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, resembling a selfie-style video recorded on a smartphone. The pacing is consistent, with the focus on the woman's spoken content. # Hooks Spoken: 00:00–00:02: No, because we need to talk about the workout class I just did. Text overlay: 00:00–00:57: THE CLASS BY TARYN TOOMEY Visual: 00:00–00:02: A woman with tan skin, dark hair in a bun, and red nails is centered in the frame, speaking directly to the camera. She is wearing a gray tank top and gold jewelry. The background is a plain white wall with a black TV screen visible on the left. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of feeling unfulfilled by traditional workout classes that focus solely on physical exertion. The woman states that she has taken many classes in New York, but none have provided the same emotional and mental release as The Class by Taryn Toomey. "I've never taken a class like this in my entire life." # Value propositions - Unique fitness experience that goes beyond traditional workouts - Holistic approach that integrates physical activity with mental and emotional well-being - Transformative experience # Benefits - Mind and body revamp - Therapy for your Saturday morning - Emotional and mental release - Non-judgmental environment - Letting go # Features - Fitness class - Located in Tribeca, New York - Combines dance, emotional release, and physical exercise - Burning incense # Call to action None used. # Social proof - "I've never taken a class like this in my entire life" – Female 1 (Customer) - "It was straight up therapy for your Saturday morning" – Female 1 (Customer) - "I'm actually like shook. I've never felt this way ever about a workout class" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and thoughts on the class. # Storyline - 00:00–00:02 The video begins with a woman sharing her experience at The Class by Taryn Toomey. - 00:02–00:11 She emphasizes that she has never taken a class like this before, despite having taken many classes in New York. - 00:11–00:17 She identifies the class as The Class, located in Tribeca, and urges viewers to go. - 00:17–00:25 She describes the class as a mind and body revamp, unlike any other class she has taken. - 00:25–00:31 She describes the class as a mix of dancing, crying, and burpees, emphasizing its wild nature. - 00:31–00:40 She describes the class as therapy for your Saturday morning, where participants can let go without judgment. - 00:40–00:44 She describes the class as a place where you can scream from the depths of areas you didn't even know you had. - 00:44–00:47 She describes the class as amazing smelling, with incense burning. - 00:47–00:52 She expresses that she is shocked and has never felt this way about a workout class. - 00:52–00:57 She asks viewers if they have taken the class and what their thoughts are, mentioning an Indian remix that came out.

# Ad summary This ad for The Class, an at-home exercise method, uses a voiceover to describe how the classes can help you move emotions and burn off the tar and sludge. The ad shows a woman doing the class in her living room, as well as clips of other people doing the class. # Brand positioning The Class is presented as a method to regulate the mind and relieve anxiety through movement. The brand aims to occupy a space in the consumer's mind as a tool for emotional and mental well-being, aligning with values of self-discovery, empowerment, and freedom. It promotes a lifestyle of mindfulness and strength, pushing against the norms of traditional exercise that focus solely on physical fitness. The brand positioning is both functional, offering a method to regulate the mind, and emotional, providing a sense of freedom and strength. # Product The Class is an at-home exercise method designed to regulate the mind and relieve anxiety. It is for anyone looking to use movement to process emotions and find freedom. The product is presented as a way to "burn off some of the tar and get yourself out of the sludge." It addresses the purchase barrier of accessibility by being an at-home method and offers a 14-day free trial. The ad emphasizes that by practicing The Class, users can realize how much freedom there is in using movement to move emotions, ultimately leading to a feeling of strength and the ability to do anything. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic rhythm. The production quality is high, with a mix of abstract visuals and real-life footage. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:04 Dark feelings, dense feelings, I can't, I can't, I can't. Text overlay: 00:00–00:04 THE CLASS / 00:00–00:01 Dark feelings, / 00:01–00:02 dense feelings, / 00:02–00:03 liberated / 00:03–00:04 powerless Visual: 00:00–00:01 Close-up of a person's face in shadow, looking upwards. The background is a blurred, dark gray. The person is wearing a white tank top. The camera is stationary. / 00:01–00:02 Abstract visuals of swirling dark imagery. The background is black. The camera is moving through the imagery. / 00:02–00:03 Abstract visuals of swirling dark imagery. The background is black. The camera is moving through the imagery. / 00:03–00:04 Abstract visuals of swirling dark imagery. The background is black. The camera is moving through the imagery. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed by dark and dense emotions, and a sense of powerlessness. The ad uses the line, "Dark feelings, dense feelings, I can't, I can't, I can't" to signal this frustration. # Value propositions - The Class is an at-home exercise method to regulate the mind and relieve anxiety. - Stream it free for 14 days. # Benefits - Regulate the mind - Relieve anxiety - Freedom in using movement to move emotion - Burn off some of the tar and get yourself out of the sludge # Features - At-home exercise method # Call to action Stream it free for 14 days. # Point of view - Brand 100% – The entire video is told from the brand's perspective, using a voiceover and visuals to promote the benefits of The Class. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a close-up of a person's face in shadow, followed by abstract visuals of swirling dark and fiery imagery. This sets a tone of intensity and introspection, introducing the idea of confronting difficult emotions. - 00:04–00:07 00:04–00:07 The visuals transition to a bright, fiery core surrounded by clouds, accompanied by the voiceover stating that the class gives you access to so much information. This suggests that the class provides a pathway to understanding and processing one's emotions. - 00:07–00:15 00:07–00:15 The visuals show a woman in workout clothes, followed by a close-up of a person's face, as the voiceover explains that you can take that fire and burn off some of the tar and get yourself out of the sludge. This conveys the message that the class helps to release negative emotions and feelings. - 00:15–00:23 00:15–00:23 The ad shows a phone screen displaying The Class app, followed by various visuals of people engaging in different activities, as the voiceover states that the more you practice The Class, the more you realize how much freedom there is in using movement to move emotions. This emphasizes the transformative power of the class and its ability to unlock emotional freedom. - 00:23–00:28 00:23–00:28 The ad concludes with a woman's face and text overlay stating that The Class is an at-home exercise method to regulate the mind and relieve anxiety, offering a 14-day free trial. This provides a clear call to action and summarizes the key benefits of the class.

# Ad summary A CBT therapist explains how The Class is like a workout for the brain, because of the repetition involved. # Brand positioning The Class is presented as a music-driven, meditative workout experience that combines physical movement with mental and emotional release. The brand positions itself as a unique fitness app that integrates meditation and movement, suggesting that both are essential and complementary. The brand aims to occupy a space in the consumer's mind as a holistic approach to wellness, emphasizing the connection between physical and mental health. The brand aligns with values of mindfulness, emotional well-being, and physical fitness, promoting a lifestyle that prioritizes both mental and physical health. The brand pushes against the norm of traditional workouts that focus solely on physical fitness, instead offering a more comprehensive approach that addresses emotional and mental well-being. The brand positioning is both functional, offering a workout experience, and emotional, providing emotional release and mental clarity. # Product The Class is a music-driven, meditative workout experience that combines physical movement with mental and emotional release. It is designed for individuals seeking a holistic approach to wellness, integrating meditation and movement for both physical and mental health. The product is presented as a fitness app that offers a unique workout experience, emphasizing the connection between physical and mental well-being. The ad highlights that The Class is like a workout for the brain, due to the repetition involved, similar to the repetition in Cognitive Behavioral Therapy (CBT). The ad addresses the potential purchase barrier of viewing exercise as solely physical by emphasizing its mental and emotional benefits. The ad suggests that The Class is worth trying or buying because it offers a comprehensive approach to wellness, addressing both physical and mental health needs. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts between the therapist speaking and workout scenes, creating a dynamic rhythm. The production quality is high, with clear lighting and professional framing, but also incorporates a casual, testimonial-style interview. The pacing is moderate, with cuts timed to the voiceover. The audio-visual sync is evident in the transitions between the therapist's explanations and the corresponding workout visuals. # Hooks Spoken: 00:00–00:03: I am a CBT therapist. This jives with what I do. Text overlay: 00:00–00:01: I am a CBT therapist. / 00:00–00:05: I tried The Class for the workouts - did not expect the emotional release too! (Comment) / 00:01–00:03: This jives with what I do. Visual: 00:00–00:05: A woman with shoulder-length brown hair, fair skin, and neutral makeup sits on a beige couch in a well-lit room. She wears a gray sleeveless sweater over a dark top, along with multiple necklaces and bracelets. A microphone is positioned in front of her. A white text box with a comment is overlaid on the screen. The camera is stationary and focuses on the woman as she speaks and gestures with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of viewing exercise as solely physical, neglecting the mental and emotional benefits. # Value propositions - Combines meditation and movement - Integrates mental and physical well-being - Offers a holistic approach to wellness # Benefits - Emotional release - Workout for the brain - Physical exercise # Features - Music-driven workout experience - Meditative workout experience # Call to action TRY IT FREE FOR 14 DAYS # Social proof - "I tried The Class for the workouts - did not expect the emotional release too!" – @shockdholis (Customer) # Point of view - Expert 25% – The therapist provides her professional opinion on the product. - Brand 75% – The brand uses the therapist's testimonial to promote the product. # Storyline - 00:00–00:03 A CBT therapist introduces herself and states that The Class jives with what she does. - 00:03–00:11 The therapist explains that therapy is like a workout for the brain, especially CBT, because of the repetition involved in question asking. This is presented as one side of the coin. - 00:11–00:15 The therapist states that the other side of the coin is physical exercise, and that they go hand in hand. This is presented as a summary of the product's value.

# Ad summary This ad promotes The Class, a workout that works out your stress, mind, core, emotions, body, dreams, and acceptance. The ad features a woman in a workout class demonstrating the workout. # Brand positioning The Class is presented as a workout that focuses on working out your stress, mind, core, emotions, body, dreams, and acceptance. The brand aims to occupy the space in the consumer's mind as a workout that is not just for the body, but also for the mind and soul. The brand aligns with values of self-care, mental health, and emotional well-being. The brand pushes against the norm of workouts that only focus on the physical aspect of fitness. The brand positioning is emotional, focusing on empowerment and self-acceptance. The brand aims to be a workout that is more than just physical, but also mental and emotional. # Product The Class is a workout that is designed to work out your stress, mind, core, emotions, body, dreams, and acceptance. The product is for anyone who wants to improve their physical and mental well-being. The workout is shown in a class setting with an instructor leading the class. The USPs are that it is a workout that is not just for the body, but also for the mind and soul. The use occasion is in a workout class. The ad addresses the purchase barrier of workouts being only physical by showing that The Class is also mental and emotional. The ad is telling the viewer that this product is worth trying because it will improve their physical and mental well-being. # Visual style The ad has a polished aesthetic. The editing style is quick cuts. The production quality is high-end commercial. The pacing is consistent. The audio-visual sync is that the cuts are timed to the music beats. # Hooks Spoken: 00:00–00:04: POV: you tried your therapist's favorite fitness app Text overlay: 00:00–00:04 POV: you tried your therapist's favorite fitness app Visual: 00:00–00:04: The shot is a medium shot of a woman in a workout class. The woman is wearing a black tank top and black leggings. She is in the center of the frame, facing the camera. She is demonstrating a workout move. Behind her are other people in the class, also wearing workout clothes. The background is a mirror. The lighting is bright. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that workouts are often only focused on the physical aspect of fitness, and do not address the mental and emotional aspects. # Value propositions - The workout to work out your stress, mind, core, emotions, body, dreams, and acceptance # Benefits - Works out your stress - Works out your mind - Works out your core - Works out your emotions - Works out your body - Works out your dreams - Works out your acceptance # Features - Workout class # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad opens with a woman in a workout class demonstrating the workout. - Brand 50% – The ad then shows text overlays that say "The workout to work out your... stress, mind, core, emotions, body, dreams, acceptance." # Storyline - 00:00–00:04 The ad opens with a woman in a workout class demonstrating the workout. - 00:00–00:04 The message is that this is a workout class. The perspective is from the viewer, who is watching the woman demonstrate the workout. The tone is energetic and upbeat. This moment progresses the overall narrative by introducing the product. - 00:04–00:12 The ad then shows text overlays that say "The workout to work out your... stress, mind, core, emotions, body, dreams, acceptance." - 00:04–00:12 The message is that this workout is not just for the body, but also for the mind and soul. The perspective is from the brand, who is telling the viewer what the workout is for. The tone is informative and inspiring. This moment progresses the overall narrative by explaining the benefits of the product.