How Strathberry Advertises on Meta

# Ad summary This ad by Strathberry showcases mid-season sale reductions. The ad features an elegant model posing with a Strathberry handbag, styled in neutral tones with a minimalist aesthetic to highlight the handbag. # Brand positioning Strathberry is presented as a luxury brand that specializes in high-quality, minimalist handbags. The brand aims to occupy the space of understated elegance, catering to customers who value craftsmanship and subtle design. The visual styling and neutral color palette align with a refined and sophisticated lifestyle. Strathberry pushes against overly flashy or trend-driven fashion, instead focusing on timeless pieces. The brand positioning is both functional, emphasizing quality materials and construction, and emotional, appealing to a sense of sophistication and style. # Product The featured product is a Strathberry handbag, presented in a deep red color with a structured, rectangular shape. The bag features a distinctive metal bar closure, a signature element of Strathberry design. The ad emphasizes the bag's minimalist aesthetic and high-quality construction. The bag is shown as a stylish accessory, suitable for occasions where a polished, sophisticated look is desired. The ad highlights the brand's mid-season sale, enticing viewers to consider purchasing at a reduced price. This addresses the purchase barrier of cost, making luxury more accessible. # Visual style The ad features a polished and minimalist aesthetic with a focus on clean lines and neutral colors. The editing style is simple, with static shots and a smooth transition to a branding screen. The production quality is high-end, resembling a traditional fashion commercial. The pacing is slow, contributing to a sense of elegance and sophistication. The audiovisual sync is subtle, with the transition timed to the music. # Hooks Text overlay: 00:00–00:04 STRATHBERRY / 00:00–00:04 Mid-Season-Reduzierungen Visual: 00:00–00:04: A model with fair skin, styled with slicked-back hair and minimalistic makeup, sits on a wooden surface against a light beige wall. She wears a sleeveless cream-colored top and black pants. She holds a dark red Strathberry handbag with a gold metal bar closure. The camera is positioned at a medium distance, providing a clear view of the model and the bag. The lighting is soft and diffused, creating a polished look. # Funnel stage Consideration # Pain points None used. # Value propositions - The structured design offers a timeless and refined look. - High-quality materials ensure lasting durability. - Mid-season sale reductions offer luxury at a more accessible price. # Benefits - Sophisticated style - Elegant accessory - Timeless design # Features - Structured handbag design - Metal bar closure - High-quality materials # Call to action None used. # Social proof - None used. # Point of view - Brand 100% - The entire ad is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:04 The camera focuses on a model sitting and posing with a Strathberry handbag. - 00:00–00:04 This shot is intended to showcase the handbag and its stylish appeal. - 00:00–00:04 The perspective is from the brand, aiming to present their product in an elegant and desirable light. - 00:04–00:08 The ad transitions to a black screen displaying the brand name, reinforcing brand recognition. - 00:04–00:08 This beat shifts focus to branding, ensuring the viewer remembers the brand. - 00:04–00:08 The perspective is from the brand, clearly marking the ad with its identity.

# Ad summary This ad showcases the Barra handbag from Strathberry. The ad features a woman walking down a city street carrying the bag. The ad highlights the bag's design and quality. # Brand positioning Strathberry is presented as a luxury brand, offering high-quality, stylish handbags. The brand aligns with a sophisticated and elegant lifestyle, emphasizing timeless design and craftsmanship. Strathberry positions itself in the high-end market, focusing on quality materials and refined aesthetics. The brand's positioning is both functional, highlighting the quality and design of the bags, and emotional, appealing to customers who value elegance and sophistication. # Product The featured product is the Barra handbag by Strathberry, a luxury handbag designed for everyday use. The bag is made from high-quality leather and features a unique, curved design with distinctive knotted straps. It is shown being carried by a woman in an urban setting, suggesting it is suitable for daily outings and professional environments. The bag's design emphasizes both style and functionality, making it a versatile accessory for the discerning customer. The ad aims to convey that the Barra handbag is a worthwhile investment due to its quality, design, and versatility. # Visual style The ad has a polished and sophisticated aesthetic, typical of luxury brand commercials. The editing style is smooth with static shots that allow the viewer to focus on the product. The production quality is high-end, with attention to detail in lighting and composition. The pacing is slow and deliberate, creating a sense of elegance and refinement. The visuals are timed to the music, enhancing the overall viewing experience. # Hooks Text overlay: STRATHBERRY / Introducing the Barra Visual: 00:00–00:03: A woman is walking on a city street. She is wearing a brown blazer, black skirt, and black heels. She is carrying a tan Strathberry Barra handbag. The background shows a blurred city street with buildings and greenery. The camera is stationary and focuses on the bag and the woman's lower body. The lighting is natural, and the textures of the leather bag and the woman's clothing are visible. The Strathberry logo is displayed at the top of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Barra handbag offers a combination of style, quality, and functionality, making it a worthwhile investment for the discerning customer. # Benefits - Stylish and elegant appearance - Versatile for daily use - Durable and long-lasting # Features - High-quality leather - Unique, curved design - Distinctive knotted straps # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product in a polished and aspirational manner. # Storyline - 00:00–00:09 The ad opens with a woman walking down a city street, showcasing the Strathberry Barra handbag.

# Ad summary This ad by Strathberry promotes a mid-season sale on their luxury handbags. The ad features a woman holding one of the brand's signature bags, highlighting the elegant design and craftsmanship. The focus is on visually presenting the handbag in an elegant setting. # Brand positioning Strathberry is presented as a luxury handbag brand, focusing on a modern, minimalist aesthetic. The brand's positioning emphasizes quality craftsmanship and timeless elegance, appealing to consumers who value sophistication and understated style. The brand aligns with a lifestyle of quiet luxury, promoting a sense of refined taste and attention to detail. It ignores fleeting trends, instead offering classic designs that transcend seasons. # Product The advertised product is a Strathberry handbag. It features a structured, geometric design with a top handle and a distinctive metal bar closure. The bag is made from textured leather and comes in a neutral color. The design is sleek and sophisticated, suitable for both professional and social settings. The brand does not call out any specific USP's. # Visual style The ad has a polished, high-end aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high, reflecting the brand's luxury positioning. The pacing is slow and deliberate, creating a sense of understated elegance. There is minimal audio-visual sync, with the focus on visual presentation rather than rhythmic cuts. # Hooks Text overlay: STRATHBERRY / Mid-Season-Reduzierungen Visual: 00:00–00:05: A woman with fair skin and long brown hair, wearing a dark top and skirt, sits on a bench next to a window. She is holding a cream-colored Strathberry handbag in her lap. The camera is stationary, focusing on her side profile and the handbag. The background is a muted brown wall. Light streams in from the window, creating soft shadows. Text overlays show the brand name and sale information. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic, timeless design suitable for professional and social settings # Benefits - Sleek and sophisticated aesthetic # Features - Structured, geometric design - Top handle - Metal bar closure - Textured leather # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's official voice and aesthetic through visuals and text overlays. # Storyline - 00:00–00:05 A woman sits on a bench, holding a Strathberry handbag. - 00:00–00:05 The brand name Strathberry and information about the mid-season sale are displayed. - 00:07–00:09 The Strathberry logo appears on a black background.

# Ad summary This ad for Strathberry showcases several of their handbags and wallets in a tiled arrangement. Each product is held up by a pair of hands. # Brand positioning Strathberry is presented as a luxury brand that focuses on design and quality. The handbags and wallets are high-end and stylish. The brand aligns with a modern, sophisticated lifestyle. The brand is presented with a clean, minimal aesthetic and focuses on the beauty of the product itself. # Product The ad showcases various Strathberry handbags and wallets. The products come in similar color palettes featuring greens, light tans, and blacks. The bags range in size from small wallets to larger tote-style bags. They are made from leather and have sleek, elegant designs. The USPs conveyed are the range of styles, the quality materials, and the brand's overall aesthetic. # Visual style The ad's visual style is clean and minimal. The editing style features static shots and smooth transitions. The production quality is polished and commercial. The pacing is slow and consistent. The colors used are neutral. The visuals align with the music. # Hooks Text overlay: 00:00–00:03: STRATHBERRY / 00:00–00:03: Mid-Season-Reduzierungen Visual: 00:00–00:03: The screen is tiled into nine sections. Each section has a pair of hands holding a Strathberry product. The products include handbags, wallets, and sandals in colors such as dark green and light tan. The background is a light tan color. The camera is stationary and the shot is a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Mid-Season-Reduzierungen # Benefits - Up to 25% off # Features - Handbags - Wallets - Sandals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by the brand, showcasing its products and promotion. # Storyline - 00:00–00:05 00:00–00:05: Various handbags, wallets, and sandals are displayed held by a pair of hands. The handbags and wallets rotate in the tiles on screen. The message conveyed is that the products are on sale for the mid-season promotion. The brand is telling the story through product shots and on-screen text. The tone is clean and crisp. - 00:05–00:07 00:05–00:07: The screen fades to black. - 00:07–00:09 00:07–00:09: The brand name "STRATHBERRY" appears on the black screen.

# Ad summary A man reviews the Strathberry Nano Tote bag. He appreciates the leather, design, craftsmanship, and materials. He notes that similar bags from larger luxury brands cost three to six times as much. # Brand positioning Strathberry is presented as a Scottish luxury handbag brand that gained popularity when Meghan Markle wore one of their bags in 2017. They focus on producing high-quality products and sell a Nano Tote bag. The brand aims to deliver top luxury quality but at a fraction of the price of larger luxury brands. # Product The Strathberry Nano Tote is a small luxury bag. It is made of high-quality leather with a protective finish that still allows for visibility and feel of the grain pattern. The leather is tumbled, providing protection against water and scratches. The brand focuses on design, craftsmanship, internal materials, and packaging. It is made in the same town in Spain as many top luxury brands. The bag is priced at $495. # Visual style The video has a polished feel and features a mix of static shots and close-up shots. There are frequent cuts to show close-ups of the bag, the creator, and other elements. The pacing remains fairly consistent throughout. The video appears to be a hybrid between a polished commercial and UGC. It features clear lighting and color grading to make the product look polished. # Hooks Spoken: 00:00–00:02 [Speaking German] Did Meghan Markle made this brand famous? Text overlay: 00:00–00:02 Hat Meghan Markle diese Marke berühmt gemacht? Visual: 00:00–00:01 A front shot of the Strathberry Nano Tote bag against a blurred background with leather samples on shelves. The bag is white with gold accents. A gold chain is wrapped around the handle. / 00:01–00:02 A person’s hands are shown opening a black box. The box has the Strathberry logo. # Funnel stage Middle of funnel (Consideration) # Pain points Some luxury bags that feature high-quality leather, design, and craftsmanship are too expensive. The quote: "You don't have to break the bank" signals this pain point. # Value propositions - The leather has a protective finish, yet still allows us to enjoy the varying grain patterns and feel it when we touch it. - Provides protection against water and scratch resistance, making this a perfectly beautiful choice for a fashion piece. - Leather quality, design and craftsmanship, internal materials, packaging, everything is identical to the top luxury brands. - Made in the same leather working town in Spain with all the top luxury brands, and it's only priced at $495. # Benefits - The leather is durable and protective while still allowing the user to see and feel the varying grain patterns. - The bag is water resistant and scratch resistant, making it a perfect choice for a fashion piece. - The interior materials are on the same level as top luxury brands. # Features - High-quality leather - Protective finish on the leather - Visible grain patterns - Water resistance - Scratch resistance # Call to action None used. # Social proof - "Meghan Markle appeared with one of their bags in 2017" – Male 1 (Expert) # Point of view - Expert 100% – The ad is told from the perspective of a product expert reviewing the luxury bag. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of the product. The narrator asks whether Meghan Markle made this brand famous. This question serves as a hook to draw viewers in. - 00:02–00:09 00:02–00:09 The creator shares that he has been getting a lot of requests to review a bag from Strathberry. He notes that it's a Scottish brand that was rising in popularity. He says it got a big boost when Meghan Markle was seen with one of their bags. This background provides context and credibility for the brand. - 00:09–00:16 00:09–00:16 The ad shows a photo of Meghan Markle holding one of their bags. The creator pulls one of their Nano Totes from a bag. This reveals the specific product being reviewed. - 00:16–00:28 00:16–00:28 The narrator states that this small bag is one of the most beautiful Nano bags he has seen. He states that the leather seems to have a protective finish that still allows the viewer to enjoy the varying grain patterns. The ad then provides close-up shots of the bag. This highlights the bag's aesthetic and functionality. - 00:28–00:53 00:28–00:53 The creator describes how he removed the finish on the calfskin. He states that it has minimal pigment finish and that it allows the user to see and feel the grain. The ad then shows close-up shots of the materials and the Strathberry logo. This further highlights the quality of the materials and craftsmanship. - 00:54–01:12 00:54–01:12 The ad provides close-up shots of the interior and exterior material with a voiceover that states: 'leather quality, design and craftsmanship, internal materials, packaging – everything is identical to the top luxury brands that I’ve been cutting here. The bag is even made in the same leather working town in Spain with all the top luxury brands, and it's only priced at $495.' This calls out the bag's value and positions it as a luxury product for a fraction of the cost. - 01:13–01:20 01:13–01:20 The creator expresses his opinion that a bag of this caliber would cost three to six times more from a top luxury leather brand. This reinforces the value proposition. - 01:21–01:26 01:21–01:26 The creator unpacks the bag and analyzes it. He states that these brands prove that if the customer is looking for good leather, design, and craftsmanship, there are other options. This reinforces that this is a viable alternative to larger brands. - 01:26–01:32 01:26–01:32 The creator states that the customer doesn’t have to break the bank. This reinforces that they are a luxury brand that is much more affordable than the competition.

# Ad summary This is a short video ad showing someone styling the handle of their Strathberry bag using a scarf. # Brand positioning Strathberry is presented as a luxury handbag brand known for its timeless designs and subtle elegance. The brand is positioned as sophisticated and high-end, with the products appearing to be made from high-quality materials with careful attention to detail. The brand seems to cater to an audience that values classic styles, functionality, and understated luxury. # Product The product being advertised is a tan leather handbag from Strathberry. It has a structured, rectangular shape with two top handles, and a clasp with the Strathberry logo printed onto the lower center. The bag's design is minimalistic, with clean lines and neat stitching, emphasizing its quality and craftsmanship. The ad also features a Strathberry scarf with a floral pattern and the brand name printed on it, used to decorate the bag's handle. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product and the elegance of the brand. The lighting is soft and natural, highlighting the textures and details of the bag and scarf. The editing is smooth, with static shots and slow movements that give a sense of luxury and attention to detail. # Hooks Visual: 00:00–00:03 The shot shows the hands of a fair-skinned person wrapping a Strathberry scarf around the handle of a tan leather Strathberry bag. The background includes a gray wall with a framed picture, a white lamp, and a dark-colored table. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Strathberry bag is a luxury item that combines classic design with high-quality materials. - The scarf can be used to personalize the bag. # Benefits - The products emphasize quality and craftsmanship. - The products have a minimalistic design. # Features - Tan leather - Structured rectangular shape - Top handles - Clasp with Strathberry logo - Floral pattern scarf # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand POV is showcased through the deliberate display of the product, the visual presentation, and the branding displayed on screen. # Storyline - 00:00–00:00 The video begins with a shot of the bag and the scarf on a table. - 00:00–00:15 00:00–00:15 The hands wrap the scarf around the handle of the bag. - 00:15–00:17 00:15–00:17 The video ends with the Strathberry logo appearing on the screen.

# Ad summary This ad by Strathberry showcases a black, crocodile-textured handbag and wallet from their mid-season sale. The camera focuses on the details of the products, emphasizing their design and texture. The ad also highlights the discount available during the sale. # Brand positioning Strathberry is presented as a luxury brand specializing in high-quality handbags and accessories. The brand emphasizes sophistication through the use of premium materials like crocodile-textured leather. The brand seeks to occupy the space of timeless elegance and craftsmanship within the luxury market. The brand positions itself by offering classic designs with unique detailing like metal hardware. Strathberry aims to appeal to consumers who appreciate refined style and enduring quality over fleeting trends. The brand aims for functional elegance. # Product The ad features a black handbag with a crocodile-textured leather exterior, showcasing the brand's attention to detail and quality craftsmanship. The bag features gold-colored hardware, including clasps and handle fixtures. The ad also showcases a matching wallet with a distinctive gold-colored metal accent resembling a smile. The wallet shares the same crocodile-textured leather as the handbag. Both products are presented as luxurious accessories that enhance the user's style. The products are for individuals who appreciate high-end fashion and timeless designs. # Visual style The ad has a polished and high-end aesthetic, with a focus on product details and luxury. The editing style is smooth with slow zooms and pans, and the production quality is high, resembling a commercial. The visual motif is the emphasis on the texture and design of the products, and the pacing is slow, with static shots and smooth transitions. The audio-visual sync is subtle, with music complementing the visual presentation. # Hooks Text overlay: 00:00–00:13 Mid-Season-Reduzierungen / 00:00–00:13 STRATHBERRY Visual: 00:00–00:01 A close-up shot of a black crocodile-textured handbag. The background is dark, with the bag placed on a white surface. The camera zooms in to showcase the texture and design of the bag. / 00:01–00:02 The camera zooms in further on the bag to highlight the Strathberry logo. The focus remains on the texture and the brand's detailing. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High-quality craftsmanship: Evident in the crocodile-textured leather and gold hardware. - Timeless elegance: Classic designs suitable for various occasions. # Benefits - Enhances the user's style - High-end fashion - Timeless designs # Features - Crocodile-textured leather exterior - Gold-colored hardware - Matching wallet with a distinctive gold-colored metal accent # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's official view of its products and promotion. # Storyline - 00:00–00:01 The ad begins with a close-up view of a black crocodile-textured handbag. - 00:01–00:02 The camera zooms in further to highlight the texture and the Strathberry logo. - 00:02–00:03 A pair of hands opens the bag to reveal the interior, showcasing its functionality. - 00:03–00:04 The hands further manipulate the bag's handle. - 00:04–00:05 The hands reach into the bag and remove a matching wallet. - 00:06–00:08 The wallet is presented clearly, highlighting its unique design and metal hardware. - 00:08–00:09 The camera zooms in on the wallet to emphasize the material and design details. - 00:09–00:13 The ad concludes with both the handbag and wallet displayed together. - 00:14–00:17 The brand logo appears on a black screen to end the ad.

# Ad summary This ad promotes Strathberry's mid-season sale of up to 25% off. It features a carousel of images of the brand's handbags in different colors, worn by people whose bodies are cropped out of the frame. # Brand positioning Strathberry is presented as a luxury handbag brand offering high-quality, stylish, and timeless designs. The brand aims to occupy the space of sophisticated elegance, aligning with values of understated luxury and craftsmanship. Strathberry emphasizes functional designs without overt branding and caters to the consumer who appreciates quality over trend-driven fashion. It positions itself against fast fashion by highlighting timeless style and durable construction. Its brand positioning is rooted in understated luxury, offering classic designs with attention to craftsmanship and quality materials. # Product The featured product is Strathberry's line of leather handbags, specifically the midi Allegro bag, showcased in multiple colors. The handbag features a rectangular body with an envelope flap closure and a distinctive metal bar detail, as well as an adjustable shoulder strap. The bag is crafted from high-quality leather, presented in various textures and colors. The bag is suitable for daily use and various occasions. The bags are versatile enough to transition from day to night. The ad highlights the brand's mid-season sale, offering customers up to 25% off on select items. # Visual style The ad has a clean and polished aesthetic, suitable for luxury brands. The editing style consists of quick cuts between different product shots, with static shots. The production quality is high-end, reflecting the brand's premium positioning. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:08 Mid-Season-Reduzierungen / 00:00–00:08 STRATHBERRY Visual: 00:00–00:01 A close-up shot of a person wearing a dark blazer with a red Strathberry midi Allegro bag hanging from their shoulder. The bag is the main focus. Text overlay on the top reads, "Mid-Season-Reduzierungen." Text overlay at the bottom reads, "STRATHBERRY." / 00:01–00:02 A close-up shot of a person wearing a dark blazer with a black Strathberry midi Allegro bag hanging from their shoulder. The bag is the main focus. Text overlay on the top reads, "Mid-Season-Reduzierungen." Text overlay in the middle reads, "BIS ZU 25% R." Text overlay at the bottom reads, "STRATHBERRY." / 00:02–00:03 A close-up shot of a person wearing a beige trench coat with a beige Strathberry midi Allegro bag hanging from their shoulder. The bag is the main focus. Text overlay on the top reads, "Mid-Season-Reduzierungen." Text overlay in the middle reads, "BIS ZU 25% RABATT." Text overlay at the bottom reads, "STRATHBERRY." # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the desire for a stylish, high-quality handbag that offers both functionality and a timeless design, addressing the frustration of finding a bag that balances luxury and practicality. # Value propositions - Timeless style and durable construction: The bag is versatile enough to transition from day to night. # Benefits - Stylish and timeless designs - Versatile bag suitable for daily use and various occasions - Understated luxury without overt branding # Features - High-quality leather craftsmanship - Distinctive metal bar detail - Adjustable shoulder strap - Rectangular body with an envelope flap closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated via text overlays that advertise the brand name and the mid-season sale. # Storyline - 00:00–00:08 The ad opens by showcasing different colors of the Allegro bag. - 00:08–00:10 The ad concludes with the Strathberry logo.

# Ad summary This ad showcases the brand Strathberry and highlights some of the handbags they offer. # Brand positioning Strathberry is presented as a luxury brand, with high-end handbags. The brand is understated and does not make large claims about their products, but rather relies on visuals to promote the quality and style. The brand aligns itself with a sophisticated, minimalist lifestyle. The brand emphasizes quality, design, and craftsmanship, setting itself apart from fast-fashion or mass-produced accessories. Its positioning is both functional, focusing on the high-quality materials and construction, and emotional, aligning with a sense of timeless elegance and personal style. # Product The ad showcases a variety of Strathberry handbags, each with a distinct style, size, and color. These handbags are all made from premium materials. Several bags feature Strathberry's signature metal bar closure. The handbags are portrayed as luxury items, as well as everyday bags that can be dressed up or down. The ad does not explicitly address purchase barriers, but implies the bags' quality and design make them worth the investment. # Visual style The ad has a minimalist aesthetic. The video features smooth transitions, and most shots are static. The production quality is high-end, giving it a polished, commercial feel. There are not any visual motifs, but the ad is consistent with the neutral tone and minimalist style. The pacing is medium. # Hooks Text overlay: STRATHBERRY Visual: 00:00–00:03: A woman with short, dark, curly hair is walking towards the camera. She is wearing a white suit with a belt and matching sandals. She is carrying a large black handbag. The background features peachy-pink walls and a small area of green grass and trees. The camera is slightly angled from above. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Handgefertigt in Spanien # Benefits - The handbags are high quality and are considered investment pieces. # Features - Signature metal bar closure # Call to action Kollektion entdecken STRATHBERRY.COM # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showing models and bags with text overlay. # Storyline - 00:00–00:03 A model wearing a white suit walks towards the camera, carrying a black handbag. - 00:03–00:17 A variety of shots show a model posing with different bags. - 00:07–00:12 A model is seen with a light grey handbag, and a text overlay appears on the screen that says "Neue Saison." - 00:12–00:22 A model poses with various bags as the text overlay remains on the screen. - 00:22–00:37 The same model poses with various bags as a different text overlay appears that says "Erhohte Silhouetten, gemacht fur die Ewigkeit". - 00:37–00:42 The model is standing with a small bag, as a new text overlay appears that says "Entworfen in Schottland. Handgefertigt in Spanien." - 00:42–00:52 The model poses with various bags as the same text overlay from the previous scene remains on the screen. - 00:52–01:02 The model poses with a black handbag, as a new text overlay appears that says "Investment-Pieces, die du immer wieder tragen wirst". - 01:02–01:17 The model poses with various bags as the same text overlay from the previous scene remains on the screen. - 01:17–01:22 A black screen appears with text that says "Kollektion entdecken STRATHBERRY.COM".

# Ad summary This ad showcases a Strathberry bag collection for Spring/Summer 2026. The ad features a young woman modeling various bags on a rocky beach with a bright sky backdrop. The visuals emphasize the elegant design and summery aesthetic of the products, complemented by serene background music. The ad concludes with the brand's logo displayed on a black background. # Brand positioning Strathberry is presented as a luxury brand that aligns with elegance and summery aesthetics. The brand is positioned in the high-end fashion market, emphasizing a sophisticated and refined lifestyle. The ad promotes a feeling of timeless style, aligning the brand with classic design and quality craftsmanship. Strathberry differentiates itself by focusing on understated elegance rather than overt trendiness, appealing to consumers who value quiet luxury and enduring style. The brand promotes a connection to natural, breezy environments, reinforcing a sense of relaxed sophistication and seasonal relevance. # Product The ad features a collection of Strathberry bags designed for the Spring/Summer 2026 season. The bags are crafted from materials like woven straw and leather, featuring a variety of designs. One bag is a structured tote with brown leather accents and a straw body, while others include a black woven shoulder bag and a crescent-shaped bag with tan leather details. Each bag design incorporates a unique metal bar detail for secure closure. The bags are intended for women and are shown in use on a rocky beach, suggesting they are perfect for warm-weather outings and occasions. The ad emphasizes the elegant design and high-quality materials, highlighting the bags as a worthwhile purchase for those seeking both style and durability. # Visual style The ad has a polished and sophisticated aesthetic, resembling a high-end commercial with natural lighting and serene backdrops. The editing style features smooth transitions between shots, with a focus on showcasing the products and models in a flattering manner. The production quality is high, giving a luxurious feel. The pacing is relaxed, with slow, deliberate shots that allow viewers to appreciate the details of the bags and the scenic environment. There are no quick cuts or fast-paced editing. The cuts and transitions are synchronized with the background music, creating a seamless viewing experience. # Hooks Text overlay: 00:00–00:03 STRATHBERRY / 00:00–00:03 SPRING SUMMER 2026 Visual: 00:00–00:02 A medium shot shows a young woman with long, dark hair resting her arms on a large, rocky formation. She wears a black top and gazes directly at the camera. Beside her, a tan and brown straw tote bag with leather handles is placed on the rocks. The background features a clear blue sky and a glimpse of the ocean. The setting is a sunny, rocky beach. The camera is stationary, offering a stable, focused view. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elegant designs for a sophisticated look - High-quality materials for durability - Timeless style that lasts beyond trends # Benefits - Elegant designs - High-quality materials - Timeless style - Sophisticated look - Durable craftsmanship # Features - Structured tote bags - Woven straw bags - Leather accents - Metal bar detailing - Shoulder bags - Crossbody bags - Crescent-shaped bags # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their collection in a polished and aesthetically driven manner. # Storyline - 00:00–00:02 00:00–00:02 A woman rests her arms on a rocky surface, looking out with the brand name and season displayed. The message is to introduce the model and bag collection. - 00:02–00:05 00:02–00:05 A woman in a white dress walks, holding a black woven bag. The brand name and season are displayed. The intention is to showcase the second bag and model within a natural environment. - 00:05–00:07 00:05–00:07 A woman is shown walking on the beach, carrying a black woven bag over her shoulder. The brand name and season are displayed. The intention is to continue showcasing the bag and model. - 00:07–00:09 00:07–00:09 A close-up shot shows a woman holding a black woven bag against the backdrop of the ocean. The brand name and season are displayed. The intention is to highlight the details of the bag. - 00:09–00:11 00:09–00:11 A woman in a black dress walks on the beach, holding a tan and straw bag. The brand name and season are displayed. The intention is to showcase another bag and model. - 00:11–00:13 00:11–00:13 A woman poses with a crescent-shaped bag. The brand name and season are displayed. The intention is to showcase another bag and model. - 00:13–00:15 00:13–00:15 A woman stands with a light-colored straw bag with leather detailing against the sky. The brand name and season are displayed. The intention is to showcase another bag and model. - 00:15–00:17 00:15–00:17 The woman turns, showing the bag from different angles. The brand name and season are displayed. The intention is to highlight the bag's design. - 00:18–00:21 00:18–00:21 A woman walks on the beach, wearing a white tank top and black pants, carrying a cream-colored tote bag. The brand name and season are displayed. The intention is to showcase another bag and model. - 00:21–00:24 00:21–00:24 The woman poses, showing the bag over her shoulder. The brand name and season are displayed. The intention is to highlight the bag and the model. - 00:24–00:28 00:24–00:28 A woman puts on a crossbody bag with straw and leather details. The brand name and season are displayed. The intention is to show the bag in use. - 00:28–00:30 00:28–00:30 A woman poses on the beach, wearing a white shirt and shorts, carrying a cream-colored tote bag. The brand name and season are displayed. The intention is to showcase another bag and model. - 00:30–00:38 00:30–00:38 The Strathberry logo is displayed on a black background. The intention is to emphasize the brand.

# Ad summary This is a product ad for Strathberry featuring their handbags, wallets, and scarves. The ad showcases the products being unboxed. # Brand positioning Strathberry is presented as a luxury brand, offering high-quality, fashionable handbags, wallets, and scarves. The use of sophisticated fonts, black packaging with gold lettering, and soft lighting evokes exclusivity and high-end design. By emphasizing the fine materials and craftsmanship, the brand positions itself for consumers who value elegance and quality. The neutral color palettes and minimalistic aesthetic align with a modern, understated style. There are no explicit comparisons to competitors, and the brand focuses on its own unique qualities. The brand positioning leans towards emotional branding, appealing to customers who desire sophistication and timeless elegance. # Product The ad features several luxury Strathberry products. First is a leather handbag with a top handle and a structured design in a neutral tone, and a gold metal bar detail. Then, a small leather wallet, also in a neutral color, with a gold metal bar accent. Lastly, a silk scarf with a detailed mushroom pattern and sophisticated color palette is shown. The primary focus is on the premium materials and elegant design of each item, emphasizing the quality and craftsmanship of the brand. The products are presented as stylish accessories that enhance personal style, with the scarves adding an artistic flair to the brand’s lineup. # Visual style The ad has a clean and sophisticated aesthetic, utilizing soft, diffused lighting and a neutral color palette to highlight the luxury products. The editing style features smooth transitions and static shots, emphasizing a polished commercial feel. The cuts per minute are relatively low, maintaining a calm pace throughout the ad. The audio and visuals are synced to complement the smooth transitions and refined product presentation. # Hooks Text overlay: 00:00–00:03 STRATHBERRY / 00:00–00:03 Mid-Season-Reduzierungen Visual: 00:00–00:01 Top-down shot of a pair of hands with fair skin and light pink nail polish opening a black Strathberry box on a white surface. The box contains a taupe handbag with a handle, displayed against black tissue paper. Other black Strathberry boxes are arranged in the background. # Funnel stage Consideration # Pain points None used. # Value propositions - Mid-Season-Reduzierungen BIS ZU 25% RABATT # Benefits - Enhance personal style - Artistic flair # Features - Leather handbag - Top handle - Structured design - Neutral tone - Gold metal bar detail - Leather wallet - Gold metal bar accent - Silk scarf - Botanical print # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's products and promotions from a brand perspective, highlighting their design and quality through controlled visuals. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with hands opening a black Strathberry box to reveal a taupe handbag with a handle. The handbag is lifted out of the box and rotated to display its features, emphasizing its quality and design. - 00:04–00:09 00:04–00:09 Next, the scene transitions to another black box being opened, this time revealing a matching wallet. The wallet is taken out, turned to show the detailing, and then displayed towards the camera, showcasing its design and features. - 00:09–00:13 00:09–00:13 Continuing the theme, another black box is opened, displaying a different style of wallet. This wallet is also taken out, rotated, and presented to the camera to highlight its attributes. - 00:13–00:20 00:13–00:20 Finally, the last black box is opened to reveal a silk scarf with a botanical print. The scarf is carefully unfolded to display the print and texture of the fabric. - 00:20–00:23 00:20–00:23 The hand places a black box on a white table. A fade to black then shows the brand name “Strathberry”.

# Ad summary This ad showcases a high-end black crocodile skin handbag and wallet from Strathberry, emphasizing the mid-season sale with a 25% discount. The camera focuses on the product details in a studio setting with soft lighting. # Brand positioning Strathberry is positioned as a luxury brand, offering high-end handbags and accessories. The use of crocodile skin, gold accents, and a sophisticated color palette conveys elegance and exclusivity. The brand stands for classic style with a modern edge, targeting consumers who appreciate fine craftsmanship and timeless design. Strathberry steers clear of overt trend-chasing, opting instead for understated luxury and enduring appeal. The brand's positioning is primarily emotional, appealing to consumers who seek status and sophistication through their accessories, but also functional, emphasizing the quality and durability of its products. # Product The ad features a black handbag and wallet with a crocodile skin pattern. The handbag is a structured, domed design with a top handle and gold hardware. It has a zip closure and a Strathberry logo subtly placed on the front. The wallet is a compact, bi-fold design with a unique metal bar detail featuring gold spheres on either end. Both items share the same crocodile skin texture and color, suggesting they are part of a matching set. The products are positioned as luxury items, with the ad highlighting their design and materials. The ad directly addresses purchase barriers by mentioning the 'Mid Season Sale' offering 'UP TO 25% OFF'. # Visual style The ad has a polished, high-end aesthetic with clean lines and soft lighting. The editing is simple, with static shots and smooth transitions to maintain a focus on the product details. The production quality is professional, creating an elevated brand image. The pacing is slow and deliberate to allow viewers to appreciate the craftsmanship and design of the accessories. # Hooks Text overlay: 00:00–00:02 Mid Season Sale / 00:00–00:02 STRATHBERRY Visual: 00:00–00:02 A close-up shot shows a black handbag with a crocodile skin pattern. The handbag is being held by a pair of hands with fair skin and nude nails, wearing a black long sleeve shirt. The background is black. Text overlay: 'Mid Season Sale'. Below, the brand name 'STRATHBERRY'. # Funnel stage Conversion # Pain points The ad addresses the desire for luxury and high-quality accessories while mitigating the price barrier by highlighting the 'Mid Season Sale' and offering 'UP TO 25% OFF'. # Value propositions - UP TO 25% OFF, provides an opportunity to purchase luxury accessories at a discounted price # Benefits - Offers a luxurious and sophisticated look - Classic style with a modern edge # Features - Crocodile skin pattern - Gold hardware - Structured, domed design - Top handle - Zip closure (handbag) - Metal bar detail with gold spheres (wallet) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing product details and a sale announcement in a polished, visually-driven manner. # Storyline - 00:00–00:02 The ad opens with a close-up of the black crocodile skin handbag. - 00:02–00:04 The camera zooms in to show the Strathberry logo. - 00:04–00:06 The handbag is opened, revealing its interior. - 00:06–00:12 A matching wallet is presented and placed next to the handbag, showcasing the set. - 00:13–00:17 The ad concludes with the brand name displayed against a black background.

# Ad summary This ad showcases Strathberry handbags, particularly focusing on a beige-colored, geometric handbag. The ad highlights the handbag through various close-up shots and lifestyle scenes featuring a model. The focus is on the handbag's design and construction, accompanied by overlaid text indicating a mid-season sale with up to 25% off. # Brand positioning Strathberry is presented as a luxury brand specializing in high-quality, handcrafted leather goods, particularly handbags. The brand aligns with a sophisticated and refined lifestyle, showcasing minimalist designs and clean aesthetics. The brand positions itself in the high-end market, focusing on craftsmanship and timeless style rather than trendy, fast-fashion pieces. The brand aesthetic leans towards functional elegance with an emotional appeal, suggesting that owning a Strathberry bag elevates the user's personal style and confidence. # Product The featured product is a beige leather handbag with a geometric structure, characterized by clean lines and a structured silhouette. It features a top handle and a distinctive metal bar closure with ball details. The bag is made of high-quality, textured leather. The unique selling proposition is its elegant design, refined construction, and subtle branding. The ad shows the bag being carried and posed with, highlighting its versatility and how it complements a sophisticated look. A key attribute highlighted is the mid-season sale, offering up to 25% off, which incentivizes potential buyers by reducing the purchase barrier and implying value. # Visual style The ad has a polished and sophisticated aesthetic, indicative of a luxury brand. The editing style uses smooth transitions and static shots to emphasize the product's details and elegance. The production quality is high-end, with soft, natural lighting and a consistent color palette. The pacing is slow, which helps to convey a sense of timelessness and refinement. The cuts and transitions are not specifically timed to the music, but the overall effect is harmonious and calming. # Hooks Text overlay: STRATHBERRY / Mid-Season-Reduzierungen Visual: 00:00–00:02: Close-up shot of a beige leather handbag with a geometric design being held in a woman's hands. The background is blurred, suggesting an interior setting with soft lighting. The woman's arm and part of her torso are visible, wearing a dark top. The camera is static, focusing on the bag's texture and design details. / 00:02–00:03: A woman with long brown hair, wearing a brown dress, is shown sitting with the handbag in her lap. She is indoors, in front of a window, with natural light. The camera is static, capturing her from the waist up. # Funnel stage Consideration # Pain points None used. # Value propositions - Mid-Season sale: up to 25% off # Benefits - Elegant design - Refined construction # Features - Leather handbag - Geometric design - Metal bar closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents a polished, professional brand voice through visuals and on-screen text. # Storyline - 00:00–00:02 Close up of the handbag - 00:02–00:03 00:02-00:03: A woman is seen walking towards the camera, the bag is held in her hand. - 00:03–00:05 00:03-00:05: The camera pans upwards to some tree branches, then back to the woman sitting with the handbag - 00:05–00:06 00:05-00:06: Close up of the bag. - 00:06–00:07 00:06-00:07: The brand's name is revealed on a black background.

# Ad summary This ad showcases the size and interior design of a handbag, demonstrating how much it can hold via a demonstration of items being placed inside. # Brand positioning The ad presents Entre Sierras as a brand offering luxurious, well-designed leather goods. The brand caters to individuals who appreciate quality and attention to detail. The brand seems to position itself in the premium market segment with its neutral color palette, elegant design, and focus on craftsmanship. The use of high-quality materials, the T-shaped metal hardware design, and the focus on functionality suggest that Entre Sierras seeks to appeal to consumers who value both style and practicality. The overall brand image is one of understated elegance and timeless appeal. # Product The ad promotes a leather tote bag available in two colors: black and taupe. The bag features a structured design with clean lines and a T-shaped metal clasp. The interior has a beige lining and is designed to hold a variety of everyday items. The tote includes a dedicated laptop sleeve, a zippered pocket, and additional pouches for organization. The design emphasizes functionality, with the demonstration showing the bag's ability to hold items such as a laptop, water bottle, book, scarf, and various accessories. The ad emphasizes the bag's generous capacity and internal organization as key selling points, highlighting its versatility for daily use. # Visual style The ad has a clean and polished aesthetic with bright, even lighting. The camera work consists primarily of static, overhead shots to provide a clear view of the products and the items being placed inside. The editing style uses quick cuts to maintain a consistent pace. The overall production quality is high, with a focus on showcasing the quality and design of the handbags. The visual motifs include symmetrical flat lays and close-ups of product interactions. # Hooks Visual: 00:00–00:00 The video begins with a medium shot, vertically oriented. Two handbags—one black and one taupe—are centered on a white surface. A woman's hands, with pale skin and wearing a beige sweater, adjust the handle on the taupe bag. The camera is static, maintaining a consistent perspective. / 00:00–00:01 The camera angle adjusts to show both bags from above. The background remains a seamless white. The focus is still on the handbags, highlighting their color and design. / 00:01–00:03 A flat lay shot from directly above. The black handbag is centered at the top of the frame, surrounded by a water bottle, business cards, keys, a wallet, a camera, a comb, and a hair clip, all arranged neatly on a white surface. The light is bright and even. # Funnel stage Consideration # Pain points None used. # Value propositions - The bag is designed to hold many items to accommodate the working professional. - The interior is designed to have organization to keep various items separated. - The bag can easily transition from working professional to lifestyle. # Benefits - Ability to hold a variety of everyday items - Versatility for daily use - Internal organization - Functional design # Features - Leather tote bag - Available in black and taupe - Structured design with clean lines - T-shaped metal clasp - Beige interior lining - Dedicated laptop sleeve - Zippered pocket - Additional pouches for organization - Generous capacity # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the product's features and benefits with a clear and consistent style. # Storyline - 00:00–00:01 00:00–00:01 The ad begins by showing two bags, one black and one taupe, with a hand adjusting the taupe bag's straps. The focus is on introducing the products and their initial visual appeal. - 00:01–00:04 00:01–00:04 The ad transitions to a flat lay of the black and taupe bags, each surrounded by smaller personal items that might typically be carried in a bag. The intent is to showcase what one typically carries in a purse, suggesting the variety of items the bags can accommodate. - 00:04–00:07 00:04–00:07 The ad then transitions to a dual laptop scene. A pale hand and a darker-toned hand are shown typing on their own laptops. This represents a lifestyle cue to show that this ad is targeting working professionals. - 00:07–00:36 00:07–00:36 The ad shows the process of packing the taupe bag, with items being placed inside. Each item represents a part of the story to further demonstrate the spaciousness and organized layout of the bag. The overall tone is practical and informative. - 00:36–01:03 00:36–01:03 Continuing the packing process, the black bag is shown being filled with other various items to further demonstrate the spaciousness and organized layout of the bag. - 01:03–01:04 01:03–01:04 The bag is pushed toward the camera, as if the person is now going to carry the purse. This closes the storyline.

# Ad summary This ad for Strathberry features a rapid series of cuts showcasing a number of handbags on sale. The ad ends with a black screen with the brand's logo. # Brand positioning Strathberry is presented as a luxury brand, with an emphasis on the elegance and quality of its products. The brand's clean aesthetic and sophisticated designs suggest a positioning in the high-end market. The ad does not follow any category norms. It emphasizes the quality of the materials and craftsmanship, promoting a sense of timeless style and understated luxury. The brand positioning is both functional, focusing on the quality of the handbags, and emotional, aligning with sophistication and elegance. # Product The ad features a range of Strathberry handbags that are being offered at a discount as part of a mid-season sale. Each bag is made of leather in various colors such as tan, gray, and black, with gold hardware. The bags are described as high-quality and stylish. The bags appeal to those looking for luxury accessories. # Visual style The ad features a polished and clean aesthetic with a focus on luxury and high production quality. Editing is fast-paced with quick cuts, creating a dynamic and engaging viewing experience. The cuts are timed to the music, and the consistent use of split-screen shots adds a distinct visual motif. The color grading is natural and vibrant, highlighting the quality and textures of the products. # Hooks Text overlay: STRATHBERRY / Mid-Season-Reduzierungen Visual: 00:00–00:01: The shot begins with a blurred view of a light cream-colored dress, quickly transitioning to a model sitting on a white chair, holding a beige Strathberry bag in her lap. She wears a red shirt and white pants. The background is a plain white wall. The camera is stationary, offering a medium shot that focuses on the bag and the model's upper body. The lighting is bright and even, highlighting the texture and color of the bag. / 00:01–00:02: A split-screen shows a close-up of the interior of a black leather handbag on the bottom, focusing on the zipper and stitching, and a model in a red blazer, black top, and white pants on the top half of the screen. / 00:02–00:03: The split-screen shot transitions to show a close up of the exterior of a tan bag, revealing the 'Strathberry' logo, and a model in a red blazer. # Funnel stage Consideration # Pain points None used. # Value propositions - Luxury bags at a discounted price - Timeless design for enduring style # Benefits - High-quality materials and construction - Stylish and elegant design # Features - Leather material - Gold hardware # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told exclusively from the brand's perspective, showcasing its product and brand identity. # Storyline - 00:00–00:01 The ad opens with a close-up of a white dress before transitioning to show a beige Strathberry bag. - 00:01–00:10 A series of cuts showcases several handbags, each displayed on models in chic clothing. - 00:10–00:13 The ad closes with the brand logo displayed on a black background, reinforcing brand recognition and recognition.

# Ad summary This ad demonstrates how to tie a silk scarf onto a Strathberry handbag. The ad also shares that there is a mid-season sale with discounts of up to 25%. # Brand positioning Strathberry is a luxury brand that creates timeless handbags and accessories. The brand combines Scottish heritage with modern design. Strathberry uses high-quality materials and craftsmanship to create elegant, functional pieces. The brand appears to occupy a space in the market for consumers who want classic, understated elegance and appreciate attention to detail. Strathberry products are positioned as investment pieces that can elevate any outfit. # Product The featured product is a Strathberry handbag crafted from smooth leather with a structured, rectangular shape and a muted gray-green color. The bag has two rolled top handles connected with a metal bar, as well as subtle branding centered at the bottom. The ad also showcases a silk scarf that can be tied around the handle. The scarf adds a decorative touch and allows the customer to customize the bag. The advertisement positions the bag as a timeless accessory that exemplifies sophisticated style. The handbag is featured as part of Strathberry's Mid-Season Sale, with up to 25% off. # Visual style The ad has a clean and polished aesthetic, with a focus on product presentation. The color palette is muted, and the lighting is soft and diffused to create an elegant tone. The editing style is simple, using static shots and slow zooms to highlight the product and the demonstration. The production quality is high-end commercial, which supports the brand's luxury positioning. The pacing is slow, allowing the viewer to appreciate the details. There are no significant audio-visual sync elements, as the music is primarily background. # Hooks Text overlay: STRATHBERRY / Mid-Season-Reduzierungen Visual: 00:00–00:02 The shot features a light gray-green Strathberry handbag centered on a white platform against a solid black background. The bag is accessorized with a loosely knotted silk scarf around one handle. The setting is a simple studio, indicated by the seamless backdrop and diffused lighting. The camera is static and eye-level, providing a clear view of the bag. The intention of this shot is to display the product prominently. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Handbag is customizable with a silk scarf. # Benefits - The handbag is customizable with accessories. # Features - Handbag - Silk scarf # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the brand's handbags in a studio setting. # Storyline - 00:00–00:02 00:00–00:02 The shot shows a static, eye-level view of a Strathberry handbag in a muted gray-green hue sitting on a white surface against a black backdrop. The purpose is to showcase the Strathberry handbag and create an air of sophistication. The audience experiences this from the brand's perspective, conveyed through product placement and minimal, clean presentation. The tone is elegant and understated. - 00:02–00:04 00:02–00:04 A pair of hands enters the frame holding a patterned silk scarf. The hands begin to tie the scarf around one of the bag's top handles to add a touch of style and personalization. The viewer is seeing this from the brand's perspective, showing the versatility of the bag, and the tone is elegant. - 00:04–00:17 00:04–00:17 The hands continue to tie and adjust the silk scarf around the handle of the Strathberry bag to create a fashionable wrapped effect. The message is that the silk scarf is a great accessory to customize the handbag. The viewer is seeing this from the brand's perspective, and the tone is elegant. - 00:17–00:25 00:17–00:25 The hands finish tying the scarf and adjust it on the handle. The message is that the bag is now stylishly customized with the scarf. The viewer is seeing this from the brand's perspective, and the tone is elegant. - 00:25–00:29 00:25–00:29 The shot transitions to a black screen with the Strathberry logo. The intention is to reinforce brand recognition. The viewer is seeing this from the brand's perspective, and the tone is elegant.

# Ad summary This ad showcases a tan Strathberry handbag. The ad features a woman in elegant outfits, posing with the purse, emphasizing the handbag's style and quality. Text appears in Japanese, along with a discount offer. # Brand positioning Strathberry is presented as a luxury brand, offering high-quality, stylish handbags. The brand aligns with a sophisticated, fashion-forward lifestyle. The ad avoids explicit competitor comparisons, focusing instead on the brand's aesthetic and craftsmanship. Strathberry seeks to occupy the space of accessible luxury, combining timeless design with functional elegance. The brand’s positioning is both functional, emphasizing quality and design, and emotional, by creating an aspirational aesthetic. # Product The ad features a tan-colored, leather Strathberry handbag with a structured, geometric design. The bag has a top handle and a distinctive gold-tone metal bar detail across the front flap. The bag is for individuals with a keen sense of fashion who appreciate classic yet modern design, as implied by the elegant settings and wardrobe of the model. The ad highlights the bag's texture and finish, emphasizing its high-quality materials and craftsmanship. The Strathberry handbag is positioned as an aspirational product for a customer who values sophistication and style. The ad promotes a season discount of up to 25% off, addressing the price sensitivity and encouraging immediate purchase. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style is characterized by smooth transitions and static shots, creating a calm, elegant rhythm. The production quality is high, with attention to detail in lighting and composition. There are no specific visual motifs other than the consistent focus on the handbag and its presentation in various elegant settings. The pacing is consistent, with slow, deliberate cuts that emphasize the luxury feel. The audio-visual sync is subtle, with music that complements the visual tone without being directly tied to the cuts. # Hooks Text overlay: 00:00–00:07 STRATHBERRY / 00:00–00:07 シーズン割引 Visual: 00:00–00:02: A woman wearing a black dress and holding a tan Strathberry handbag, sitting on dark brown fabric. The background is a neutral wall. The camera angle is slightly high, focusing on the bag. Text overlay in Japanese and English reads "STRATHBERRY" and "シーズン割引 (Season Discount)". # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't explicitly state a specific pain point but implies the desire for a stylish, high-quality handbag that enhances one's overall look. # Value propositions - The bag offers a sophisticated, modern aesthetic due to its geometric design and high-quality leather. - The gold-tone metal bar detail adds a touch of luxury and uniqueness. # Benefits - Stylish - High-quality - Classic design # Features - Leather handbag - Geometric design - Top handle - Gold-tone metal bar detail # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's image and product details through a polished, visually-driven presentation. # Storyline - 00:00–00:02 Close-up of a woman's arm holding a Strathberry handbag. - 00:01–00:03 00:01–00:03: A woman seated indoors, holding the handbag. - 00:02–00:04 00:02–00:04: Close-up of hands holding the Strathberry handbag. - 00:03–00:05 00:03–00:05: A woman turns toward the camera, holding the bag, near a window. - 00:04–00:06 00:04–00:06: A view looking up at tree branches, with sunlight shining through. - 00:05–00:07 00:05–00:07: A woman poses with the handbag in a dimly lit room. - 00:06–00:08 00:06–00:08: A very close shot of the top of the Strathberry handbag showing the brand logo. - 00:07–00:09 00:07–00:09: The Strathberry logo shown on a black screen.

# Ad summary This ad showcases a leather handbag from Strathberry, offering viewers the opportunity to save up to 25% during their mid-season sale. The handbag, adorned with a scarf, is displayed on a rock surface with a green background. # Brand positioning Strathberry is presented as a luxury brand, offering meticulously crafted leather goods with an emphasis on quality materials and sophisticated design. The brand positions itself as a creator of timeless, high-end fashion pieces. The brand aligns with a lifestyle of elegance and refinement, and seems to ignore the trends of fast fashion and mass-produced goods, appealing to consumers who value enduring quality and artisan craftsmanship. The overall brand positioning is emotional, emphasizing luxury and quality. # Product The advertised product is a brown leather handbag featuring a structured shape, rounded top handle, and gold-colored hardware. The bag is shown with a decorative scarf tied to one side, adding a touch of color and detail. The bag is designed for anyone that would like to add a touch of luxury and style to their wardrobe. The ad presents the handbag as a versatile accessory suitable for various occasions. The advertisement also promotes a mid-season sale, providing a limited-time incentive to purchase. # Visual style The ad has a polished and luxurious aesthetic, with a focus on showcasing the product in a visually appealing way. The editing style consists of quick cuts and close-up shots, highlighting the details and quality of the handbag. The ad has a sophisticated and elegant tone. The visuals and audio are synchronized, with sound effects timed to product actions. # Hooks Text overlay: STRATHBERRY / Mid-Season-Reduzierungen Visual: 00:00–00:02: A close-up shot focuses on the front of a brown leather handbag. The handbag is placed on top of a rock. The background is a solid green color. The hands of a light-skinned person with pink nails are shown adjusting the purse. The text overlay reads "STRATHBERRY" and "Mid-Season-Reduzierungen". # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Luxury handbag at a discounted price # Benefits - Timeless luxury and style - Versatile accessory suitable for various occasions - Handcrafted quality # Features - Leather handbag - Rounded top handle - Gold-colored hardware - Silk scarf # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This is communicated through the showcasing of the product. # Storyline - 00:00–00:02 The ad begins by showcasing the front of a brown leather handbag placed on a rock. - 00:02–00:05 Next, the camera zooms in on a silk scarf being tied to the bag. - 00:05–00:07 The camera then shows the stitching on the purse. - 00:07–00:09 The camera focuses on the handbag hardware, showing the opening and closing of the purse. - 00:09–00:10 The camera then moves up to the purse's material. - 00:10–00:17 Finally, the camera shows the entire product, which is the handbag, while on top of a rock with a scarf. The camera then fades out to a black screen with the brand name.

# Ad summary This ad for Strathberry features a woman posing with a tan purse. The ad highlights that select styles are up to 25% off. # Brand positioning Strathberry is presented as a luxury brand, offering high-quality handbags. The brand emphasizes elegance and sophistication through its minimalist designs and the use of natural backdrops. Strathberry aims to occupy a space in the consumer's mind as an accessible high fashion brand, aligning with a lifestyle of refined taste and understated luxury. The brand positioning is primarily emotional, appealing to consumers who value timeless design and high-end quality. Strathberry follows category norms by emphasizing the aesthetic appeal and craftsmanship of its products but pushes against the trend of overly trendy or flashy designs, opting instead for a more classic and enduring style. # Product The featured product is a small, structured handbag with a top handle and a flap closure. The bag is made of a textured material and has a gold-toned metal bar detail across the flap. It features a minimalist design with clean lines. The bag is versatile and suitable for various occasions, showcased through scenes both indoor and outdoor. The ad highlights the bag’s design and aesthetic appeal, emphasizing its sophisticated look. No specific purchase barriers are addressed directly. # Visual style The ad has a polished and refined aesthetic. The editing style includes smooth transitions and static shots that emphasize the elegance and quality of the product. The production quality is high-end, creating a sophisticated and luxurious feel. The pacing is slow and deliberate, allowing viewers to focus on the details of the handbag and the overall brand aesthetic. # Hooks Text overlay: STRATHBERRY / Mid Season Sale Visual: 00:00–00:02: A woman with fair skin and dark hair wearing a brown, flowy dress and gold earrings sits on a beige velvet couch. She is holding a small, light tan structured handbag with a single handle and gold hardware. The background is a neutral, out-of-focus wall. The camera angle is slightly low, focusing on the handbag and the woman’s upper body. The lighting is soft and natural. Text overlay displays 'STRATHBERRY' above 'Mid Season Sale'. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The bag's design combines a structured form with elegant gold hardware, suggesting timeless style - The Mid Season Sale offers an opportunity to purchase a luxury item at a reduced price # Benefits - Sophisticated and elegant aesthetic # Features - Structured handbag design - Top handle - Flap closure - Gold-toned metal bar detail - Textured material # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products in a visually appealing way. # Storyline - 00:00–00:02 A woman wearing a dark dress and holding a light-colored Strathberry handbag poses on a couch. - 00:02–00:03 The camera zooms in on the handbag's design details as a hand rotates it. - 00:03–00:04 The woman walks past a window and pauses. - 00:04–00:05 A shot of trees with green leaves is shown. - 00:05–00:06 The woman poses again, holding the handbag. - 00:06–00:07 The camera provides a close-up shot of the handbag's metal clasp and logo. - 00:07–00:09 The brand name 'STRATHBERRY' appears on a black screen.

# Ad summary This ad showcases the Strathberry Kite bag, highlighting its design and style. # Brand positioning Strathberry is presented as a luxury brand, focusing on elegant and timeless design. The brand emphasizes sophistication and quality, appealing to consumers who value understated luxury and craftsmanship. The brand positions itself in the high-end market, offering classic designs with a modern twist. The brand aligns with values of elegance, quality, and timeless style, ignoring fleeting trends and focusing on enduring appeal. # Product The featured product is the Strathberry Kite bag, a leather handbag with a unique shape and design. It features a single shoulder strap and a distinctive metal bar detail on the front. The bag is shown in a light tan color. The bag appears to be spacious and suitable for everyday use. The ad highlights the bag's stylish design and high-quality materials, suggesting it is a worthwhile investment for those seeking a sophisticated and functional accessory. # Visual style The ad features a clean and minimalist visual style. The production quality is high, with a studio-shot image. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is simple and elegant, complementing the brand's sophisticated image. The style is designed to be easily scannable and visually appealing in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its design. # Storyline - The ad opens with a woman holding the Strathberry Kite bag, showcasing its design and size. This is from the brand's perspective, highlighting the bag's aesthetic appeal and functionality. - The woman is positioned against a plain background, drawing focus to the bag and her overall style. This is from the brand's perspective, emphasizing the bag's versatility and how it complements a sophisticated look. - The brand name and product name are displayed at the bottom, reinforcing brand recognition and introducing the new product. This is from the brand's perspective, aiming to create awareness and interest in the Strathberry Kite bag.