How SHREDDY Advertises on Meta

# Ad summary This ad features a creator discussing the benefits of keeping Shreddy Supergreens where you can see it to remind you to take it daily. She offers a discount code for the product. # Brand positioning Shreddy is presented as a brand focused on making healthy habits easier and more consistent. Their Supergreens blend is shown as a simple way to incorporate essential nutrients into one's daily routine, promoted by a creator who integrates it seamlessly into her morning. Shreddy positions itself as a practical solution for those looking to maintain a healthy lifestyle without significant effort, emphasizing convenience and routine-building. # Product The featured product is Shreddy Supergreen, a pre and probiotic, beauty and superfood greens blend with a mango and pineapple flavor. The product aims to simplify the consumption of essential nutrients. The ad encourages incorporating the greens into a daily routine by keeping the product visible as a reminder to take it, especially in the mornings. The ad does not explicitly mention any purchase barriers, but emphasizes ease of integration into daily routines. # Visual style The ad has a polished UGC feel, with a focus on natural lighting and a stationary camera. The editing style is simple, with static shots throughout. The production quality suggests a hybrid approach, blending elements of a polished commercial with the authenticity of user-generated content. Pacing is slow and conversational, and the audio-visual sync is natural as the creator speaks directly to the camera. # Hooks Spoken: 00:00–00:08: When it comes to taking a new supplement, I really recommend putting it somewhere where you can see it so you are subconsciously reminded to take it. Text overlay: 00:00–00:03: WHEN / 00:00–00:03: IT COMES / 00:01–00:03: TO TAKING A / 00:01–00:03: NEW SUPPLEMENT I / 00:00–00:08: @shreddy / 00:00–00:08: JESSEVANS FOR 20% OFF / 00:00–00:08: Store it somewhere where you can physically see it and impliment it into a routine that works for you! Personnally for me the morning is best before my morning coffee ☕ / 00:03–00:05: PUTTING / 00:03–00:05: IT SOMEWHERE / 00:05–00:08: SUBCONSCIOUSLY / 00:06–00:08: REMINDED / 00:07–00:08: TO TAKE IT. Visual: 00:00–00:02: A woman stands in a kitchen. She has fair skin, dark eyebrows, and her hair is pulled back. She wears a black long-sleeved shirt with a white tank top visible underneath. She has visibly heavy blush. A glass containing a yellow-green drink with ice and a straw sits on the marble countertop. A bag of Shreddy Supergreen sits behind the glass. The background features dark cabinets, a white marble countertop, and white backsplash. The camera is stationary and selfie-style. / 00:02–00:08: The camera and background remain the same. The woman continues speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of consistently taking supplements. The creator shares a personal strategy of keeping the product visible to serve as a reminder, emphasizing, 'I really recommend putting it somewhere where you can see it so you are subconsciously reminded to take it.' # Value propositions - Store it somewhere where you can physically see it and impliment it into a routine that works for you! - The morning is best before my morning coffee ☕ # Benefits - Keep staying consistent with it # Features - Pre & Probiotic, Beauty and Superfood Greens Blend - Mango & Pineapple Flavour # Call to action IF YOU WANT TO USE IT AND MAKE SURE TO TRY IT. # Social proof - “I love it.” – Female 1 (Creator) # Point of view - Customer 100% – A creator shares her routine to integrate the advertised product into her daily life. # Storyline - 00:00–00:08 The creator introduces the topic of taking a new supplement and recommends keeping it visible to serve as a subconscious reminder. - 00:08–00:17 She shares her personal routine of keeping the supplement near her mugs and making a 'deal' with herself not to drink coffee until she has had her greens. - 00:22–00:28 She reiterates the importance of keeping it somewhere visible for consistency. - 00:28–00:33 The creator mentions a discount code will be displayed on the screen for viewers to use, and encourages them to try it.

# Ad summary A woman in her kitchen shows off a green powder mix product. She mentions how she hasn't seen sun in 2 weeks and that this product is what she needs to give her an energy boost. She mentions how the product has all your vitamins in one, probiotics, vitamins and minerals and vitamins for your hair, skin and nails. # Brand positioning The brand is presented as a provider of convenient, all-in-one nutritional supplements designed to boost energy and overall wellness. It focuses on simplifying daily vitamin intake by offering a single product that combines essential nutrients, probiotics, vitamins, and minerals for hair, skin, and nails. The brand aligns with a lifestyle that values efficiency and comprehensive care, targeting individuals who want to support their health without the hassle of multiple supplements. The brand aims to occupy a space in the consumer's mind as an all-inclusive wellness solution. # Product The advertised product is a green powder mix intended to be consumed as a supplement drink. According to the ad, it contains a blend of vitamins, probiotics, and minerals specifically formulated to support overall health. It is intended for anyone looking to enhance their energy levels and improve their hair, skin, and nails. The USP is that it combines all essential nutrients into one product. The product addresses the barrier of managing multiple supplements by offering a single, comprehensive solution. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. The editing is simple, with static shots and minimal transitions. The production quality suggests a low-budget, authentic approach, aligning with the intent to present the ad as a genuine customer testimonial. The pacing is steady, with a conversational rhythm. # Hooks Spoken: 00:00–00:02: I haven't seen the sunshine in two weeks Text overlay: 00:00–00:02 you can get 15% off with my code OLIVIAH15 Visual: 00:00–00:02: The shot features a woman with long blonde hair standing in a kitchen. She is wearing a black sweatshirt and holding a glass of green drink. The kitchen has wooden cabinets and a tile backsplash. The camera is stationary and slightly angled upward. # Funnel stage Consideration # Pain points The ad is clearly trying to solve a problem with the statement of "I haven't seen sunshine in 2 weeks." # Value propositions - Convenient all-in-one vitamin solution. # Benefits - Genuinely give you an energy boost # Features - All your vitamins in one - Probiotics - Vitamins and minerals - Vitamins for your hair skin and nails # Call to action None used. # Social proof - "So these are just needed, they genuinely give you an energy boost" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer who is sharing her experience and promoting a product. # Storyline - 00:00–00:01 The video begins with a woman standing in her kitchen preparing a green drink. - 00:01–00:02 She mentions that she hasn't seen the sun in two weeks, implying a need for an energy boost. - 00:02–00:04 She states that the product is what she needs, as it genuinely gives her an energy boost. - 00:04–00:09 She highlights that the product contains all the necessary vitamins in one, including probiotics, vitamins, and minerals. - 00:09–00:10 She also points out that the product contains vitamins for hair, skin, and nails. - 00:10–00:15 She jokes about child sickness before cheering and ending the video.

# Ad summary This image ad for Shreddy Superglow promotes the product as a vegan collagen supplement that tastes like peach iced tea and acts like skincare. The ad highlights the product's key features, such as being powered by plants, improving skin hydration, reducing fine lines, and having a refreshing peach iced tea flavor. # Brand positioning Shreddy is presented as a modern, health-conscious brand that focuses on providing innovative and accessible beauty and wellness solutions. The brand positions itself as forward-thinking by offering the "World's First Vegan Collagen," appealing to consumers who are both health-conscious and ethically minded. The brand aligns with a lifestyle that values both inner and outer beauty, suggesting that its products are designed to enhance both health and appearance. Shreddy pushes against the norms of traditional collagen supplements, which are often derived from animal sources, by offering a plant-based alternative. The brand positioning is both functional, highlighting the product's ingredients and benefits, and emotional, appealing to consumers who want to feel good about their choices and their appearance. # Product Shreddy Superglow is advertised as the "World's First Vegan Collagen" supplement, formulated with Vitamin C and Hyaluronic Acid. The product is designed for individuals seeking to improve their skin's health and appearance through a plant-based collagen alternative. The ad highlights several key features, including that it is "Powered by plants," "Improves skin hydration," and "Reduces fine lines by 33%." The product is presented as a peach iced tea flavored drink, suggesting a refreshing and enjoyable consumption experience. The ad addresses the purchase barrier of taste by emphasizing the appealing flavor profile, making it more enticing for potential customers to try. The product is presented as a convenient and tasty way to incorporate collagen into one's daily routine, promoting both beauty and wellness. # Visual style The ad features a clean and modern visual style with a focus on product presentation and clear messaging. The production quality appears highly polished, with studio-shot lighting and careful attention to detail. The visual motifs include a flatlay arrangement of the product and related ingredients, creating a natural and appealing aesthetic. The image treatment includes soft color grading and background removal to highlight the product. The typography is large and bold, ensuring scannability in-feed. The overall style is designed to be visually appealing and informative, balancing a platform-native feel with a high-design aesthetic. # Hooks Headline: Tastes Like Peach Iced Tea. Acts Like Skincare. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers who want to improve their skin's health but find traditional collagen supplements unappealing or inconvenient. The ad copy, "Tastes Like Peach Iced Tea. Acts Like Skincare," directly counters this by presenting the product as a tasty and enjoyable alternative. # Value propositions - Tastes Like Peach Iced Tea. Acts Like Skincare. - Powered by plants - Improves skin hydration - Reduces fine lines by 33% - Refreshing peach iced tea flavour # Benefits - Improves skin hydration - Reduces fine lines by 33% - Refreshing peach iced tea flavour # Features - Powered by plants - Improves skin hydration - Reduces fine lines by 33% - Refreshing peach iced tea flavour # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to potential customers. # Storyline - The ad opens by immediately grabbing the viewer's attention with the headline, "Tastes Like Peach Iced Tea. Acts Like Skincare." This is intended to pique interest by presenting the product as both a tasty beverage and a skincare solution, told from the brand's perspective. - The ad then showcases the product packaging and a glass of the prepared drink, visually reinforcing the product's dual nature as a supplement and a refreshing beverage. This is intended to provide a clear visual representation of the product and its use, told from the brand's perspective. - The ad concludes by highlighting key product benefits through icons and text, such as "Powered by plants," "Improves skin hydration," and "Reduces fine lines by 33%." This is intended to persuade the viewer by emphasizing the product's functional advantages, told from the brand's perspective.

# Ad summary This ad showcases the Shreddy Superglow vegan collagen supplement. The video demonstrates how to prepare the drink by mixing the powder with water and ice, highlighting its benefits for skin health and overall well-being. # Brand positioning Shreddy is presented as a modern, health-conscious brand focused on providing innovative, plant-based solutions for beauty and wellness. The brand aims to occupy a space in the consumer's mind as a provider of vegan collagen alternatives that are both effective and ethical. The brand aligns with values of health, beauty, and sustainability, promoting a lifestyle that prioritizes self-care and well-being. Shreddy pushes against the norms of traditional collagen supplements by offering a vegan alternative, appealing to a broader audience including those with dietary restrictions or ethical concerns. The brand positioning is both functional, highlighting the performance of its products, and emotional, emphasizing the benefits for skin health and overall confidence. # Product Shreddy Superglow is a vegan collagen supplement designed to improve skin health and overall well-being. The product comes in a powder form, specifically Peach Iced Tea flavour, and is mixed with water to create a drink. It is marketed as the world's first vegan collagen alternative, containing Vitamin C and Hyaluronic Acid. The product is for individuals looking to enhance their skin's appearance, reduce fine lines and wrinkles, and improve skin suppleness. Key features include vegan collagen that identically mimics human collagen, Vitamin C to reduce fatigue and support healthy skin and bones, and Hyaluronic Acid to improve skin suppleness. The product is clinically proven and backed by science, addressing potential purchase barriers by emphasizing its effectiveness and scientific validation. The ad highlights that using the product can lead to smoother and firmer skin in just eight weeks. # Visual style The ad has a clean, polished aesthetic with bright, natural lighting. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high, giving it a commercial feel. The visual motifs include close-ups of the product and its preparation, emphasizing its features and benefits. The pacing is consistent, with approximately 5 cuts per minute. The cuts are timed to align with the voiceover and product actions, creating a cohesive audio-visual experience. # Hooks Spoken: 00:05–00:26: vegan collagen that identically mimics human collagen, proven to reduce fine lines and wrinkles, hyaluronic acid to improve skin suppleness, vitamin C to reduce fatigue and support healthy skin and bones, clinically proven and backed by science, smoother and firmer skin in just eight weeks, delicious peach iced tea flavour! Text overlay: 00:05–00:26 vegan collagen that identically mimics human collagen Visual: 00:05–00:07: The camera zooms out slightly as hands open the pouch. A clear glass is placed on the table next to the pouch. The background remains consistent with the white table and tulip vase. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin and the desire for a natural, effective solution to reduce fine lines and wrinkles. The ad visually and verbally highlights the benefits of the product in improving skin health and appearance. # Value propositions - Vegan collagen that identically mimics human collagen: Provides an ethical and effective alternative to traditional collagen supplements. - Clinically proven and backed by science: Offers assurance of the product's effectiveness and reliability. - Delicious peach iced tea flavour: Makes the supplement enjoyable and easy to incorporate into daily routine. # Benefits - Reduces fine lines and wrinkles - Improves skin suppleness - Reduces fatigue - Supports healthy skin and bones - Smoother and firmer skin in just eight weeks # Features - Vegan collagen that identically mimics human collagen - Vitamin C - Hyaluronic acid - Peach iced tea flavour # Call to action None used. # Social proof - Clinically proven and backed by science # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product and its benefits. # Storyline - 00:00–00:05 The camera focuses on a pink pouch of Shreddy Superglow collagen powder next to a vase of white tulips, setting a clean, aesthetically pleasing scene. - 00:00–00:05 The camera zooms in on the product packaging, highlighting key ingredients and benefits, while the sound of crinkling packaging is heard. - 00:05–00:07 The bag is opened, and a glass is placed on the table, ready for the drink to be prepared. This sets the stage for the product demonstration. - 00:07–00:11 A scoop of the collagen powder is taken from the bag and added to the glass, visually demonstrating the product's form and dosage. - 00:11–00:14 Water is poured into the glass, mixing with the powder, showing how the drink is prepared. This provides a clear visual of the preparation process. - 00:14–00:17 A frother is used to mix the drink, creating a frothy texture. This highlights the ease of preparation and the resulting texture of the drink. - 00:17–00:20 Ice cubes are added to the glass, completing the drink preparation. This adds a refreshing element to the presentation. - 00:20–00:22 A glass straw is inserted into the drink, ready for consumption. This emphasizes the final step and the drink's readiness. - 00:22–00:26 The person takes a sip of the drink, conveying enjoyment and satisfaction. This provides a direct endorsement of the product's taste and appeal.

# Ad summary A woman prepares and drinks a Shreddy supplement drink, highlighting its clinically proven benefits for reducing fine lines. # Brand positioning Shreddy is presented as a brand focused on clinically proven health and beauty solutions. The brand aligns with a lifestyle of wellness and self-care, emphasizing functional benefits like reducing fine lines. The brand positions itself as a provider of effective, science-backed products for consumers who prioritize visible results. # Product The featured product is a powdered supplement drink mix by Shreddy, designed to reduce fine lines. The ad highlights that it is "clinically proven to reduce fine lines by nearly 33%". The product is shown being mixed into a drink and consumed, suggesting it is easy to incorporate into a daily routine. The ad addresses the purchase barrier of skepticism by emphasizing clinical proof, aiming to convince viewers of the product's efficacy. # Visual style The ad has a polished UGC feel, with bright lighting and a clean aesthetic. The editing is simple with static shots. The pacing is slow and deliberate, emphasizing the product's ease of use and the woman's relaxed morning routine. # Hooks Spoken: 00:04–00:05 Female 1: Good morning. Text overlay: 00:04–00:05 SHREDDY / 00:04–00:05 CLINICALLY PROVEN TO REDUCE FINE LINES BY NEARLY 33% Visual: 00:04–00:05: The woman lowers the glass and says, "Good morning." The camera remains stationary, and the text overlay and brand logo are still visible. # Funnel stage Consideration # Pain points None used. # Value propositions - Clinically proven to reduce fine lines by nearly 33% # Benefits - Reduces fine lines # Features - Clinically proven to reduce fine lines by nearly 33% # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 A woman prepares a drink by mixing a powder into a glass of liquid. - 00:03–00:04 She takes a sip of the drink. - 00:04–00:05 She says "Good morning."

# Ad summary This ad uses a split-screen format to show a woman's fitness journey. The top half shows her in a kitchen setting, while the bottom half shows her at a water park. She shares a testimonial about how much she loves the way exercise makes her feel and how easy the Shreddy signature challenges are to follow. # Brand positioning The brand, Shreddy, is presented as a supportive and effective fitness program. The ad emphasizes the positive emotional impact of exercise and the ease of following the program's signature challenges. The brand aims to occupy a space in the consumer's mind as an accessible and enjoyable fitness solution, promoting a lifestyle of consistency and self-improvement. It pushes against the norm of overwhelming fitness routines by highlighting the simplicity and ease of its challenges, positioning itself as a user-friendly option for individuals at any stage of their fitness journey. The brand positioning is both functional (easy to follow challenges) and emotional (positive feelings from exercise). # Product The advertised product is the Shreddy fitness program, specifically highlighting its signature challenges. The program is designed to be easy to follow and not overwhelming, making it accessible to a wide range of individuals. The ad emphasizes the positive emotional impact of the exercise, focusing on how it makes the user feel. The program is for anyone looking to start or continue their fitness journey, with a focus on patience, practice, and consistency. The ad addresses the purchase barrier of fitness programs being too difficult or overwhelming by highlighting the simplicity and ease of the Shreddy signature challenges. The ad tells the viewer that this product is worth trying because it provides a positive emotional experience and is easy to incorporate into their routine. # Visual style The ad has a UGC (user-generated content) style, with a split-screen format showing a before-and-after transformation. The image treatment appears natural, with no obvious filters or color grading. The typography is simple and legible. The overall style mimics a casual social media post, enhancing scannability and stop power in the feed. # Hooks Headline: If I can do it, you definitely can! It just takes a bit of patience, practice & consistency!! I absolutely LOVE the way exercise makes me feel & the Shreddy signature challenges are so easy to follow so its not overwhelming! # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the feeling of being overwhelmed by fitness programs and the difficulty of maintaining consistency. The ad addresses this by highlighting that "the Shreddy signature challenges are so easy to follow so its not overwhelming!" # Value propositions - Easy to follow challenges - Positive emotional impact of exercise # Benefits - Exercise makes me feel - Shreddy signature challenges are so easy to follow so its not overwhelming! # Features - Shreddy signature challenges # Call to action None used. # Social proof - "If I can do it, you definitely can! It just takes a bit of patience, practice & consistency!! I absolutely LOVE the way exercise makes me feel & the Shreddy signature challenges are so easy to follow so its not overwhelming!" # Point of view - Customer: The entire ad is presented from the customer's point of view, with the woman sharing her personal experiences and feelings about the Shreddy fitness program in both the top and bottom sections of the image. # Storyline - The ad opens with a woman in a kitchen setting, expressing excitement about the changes she anticipates making with @shreddy in the new year. This is from the customer's POV, conveying enthusiasm and anticipation for the fitness journey ahead. - The woman then invites viewers to share if they are starting their fitness journey in 2026. This is from the customer's POV, encouraging engagement and creating a sense of community among those embarking on a similar path. - The ad transitions to a second image of the same woman at a water park, sharing a testimonial about how much she loves the way exercise makes her feel and how easy the Shreddy signature challenges are to follow. This is from the customer's POV, providing social proof and highlighting the positive emotional and practical benefits of the program.

# Ad summary This ad promotes the SHREDDY fitness app and its 70-day challenge with a UGC-style testimonial from a user, demonstrating their daily workout routine, discussing its benefits, and highlighting the app's flexibility and additional incentives. # Brand positioning SHREDDY is presented as a fitness program designed to help users achieve their fitness goals through structured workout challenges. The brand emphasizes convenience and flexibility by offering both gym and home workout options, catering to individual preferences and lifestyles. The program is positioned as a way to avoid the stress of planning workouts, allowing users to focus on execution. SHREDDY promotes a supportive environment by entering users into a competition with prizes, thereby fostering continued engagement and community spirit. # Product The SHREDDY 70-day challenge is a fitness program offered through the SHREDDY app, designed to help users make progress on their fitness figures. It offers daily structured workout routines with both gym and home workout options. The program removes the need for users to plan their workouts, offering convenience and saving time. Users who complete each workout are entered into a competition to win prizes, incentivizing participation. The ad promotes the SHREDDY 70-day challenge as a flexible and engaging fitness solution that simplifies the workout process and provides motivation through rewards and community engagement. # Visual style The ad features a bright, clean aesthetic with a mix of selfie-style and stationary shots. The editing style includes quick cuts between workout exercises and smooth transitions when moving to a different location. The production quality gives off a UGC feel, which helps create a relatable and authentic tone. The pacing is moderately fast to keep viewers engaged. # Hooks Spoken: 00:00–00:02 Here's the entire routine that I did in the gym today. Text overlay: 00:00–00:02 SHREDDY discount code in the caption 🫶 / 00:00–00:02 WHAT I ACTUALLY DID IN THE GYM TODAY Visual: 00:00–00:02 The camera, in selfie mode, shows a young woman on a treadmill at the gym, wearing a baby blue hoodie and white headphones. In the background, other gym-goers and equipment are visible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of feeling overwhelmed or not knowing where to start when planning workouts: "Not having to think about what I'm going to do in the gym feels like such a luxury." # Value propositions - Structured workouts save time and effort by eliminating the need for workout planning. - Flexibility to choose between gym and home workouts to fit individual lifestyles. - Competition with prizes provides additional motivation. # Benefits - No need to plan workouts - Enter yourself into a competition - Flexible workouts - Make progress on your figure # Features - Gym and home workout options - 70-day challenge - Structured workout routines # Call to action None used. # Point of view - Customer 100% – The entire video is told from the point of view of a SHREDDY app user, sharing her personal experience. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the video by stating she will be showing her entire workout routine that she did in the gym today. This is intended to grab the viewer's attention by promising an inside look at a workout routine. The tone is upbeat and conversational. - 00:02–00:07 00:02–00:07 The creator switches to a full-body shot of herself, and states that she has made some good progress on her fitness figure and is determined to keep the momentum going throughout 2026. This is intended to highlight the effectiveness of the SHREDDY fitness program and inspire viewers to pursue their own fitness goals. The tone is motivational and positive. - 00:07–00:10 00:07–00:10 The creator states that she is currently doing SHREDDY's 70-day challenge and that she loves creating her own workouts, but not having to think about what to do in the gym feels like a luxury. This highlights the convenience and ease of the SHREDDY program, making it appealing to viewers who are busy or overwhelmed by workout planning. The tone is enthusiastic and relatable. - 00:10–00:23 00:10–00:23 The creator mentions it's only been five days into the challenge and that signing up is still an option. This is a direct invitation to viewers to join the program and implies there is still ample time to get involved. The tone is encouraging and inclusive. - 00:23–00:29 00:23–00:29 The creator states that every time you complete a workout, you're also entering yourself into a competition to win some cool prizes. This adds an element of excitement and competition to the program, incentivizing users to complete their workouts. The tone is upbeat and engaging. - 00:29–00:36 00:29–00:36 The creator highlights the gym and home workout options and that she actually chooses the home workout option. This highlights the program’s flexibility. The tone is informational and adaptable. - 00:36–00:51 00:36–00:51 The creator mentions that she has not done a burpee in years and that when she saw that, she had to swap it out, as well as press ups, which she swapped out for lateral raises. This demonstrates the customization options available within the SHREDDY program. The tone is humorous and relatable. - 00:51–00:56 00:51–00:56 The creator finishes the video by stating that she finished her workout with 15 minutes on the stair master, which she absolutely loves. This showcases the completion of the workout routine and leaves the viewers with a positive impression. The tone is lighthearted and enthusiastic.

# Ad summary A female creator promotes the Shreddy workout app, highlighting its personalized workout plans and flexibility. She shares a discount code for viewers. # Brand positioning Shreddy is presented as a workout app that offers personalized workout plans tailored to individual preferences and fitness goals. The brand aligns with a lifestyle of structured fitness and flexibility, allowing users to choose their preferred training style and desired results. It caters to individuals who need guidance and motivation in their fitness routines, providing a structured approach to workouts. The brand positioning is both functional, offering personalized workout plans, and emotional, providing motivation and structure for users. # Product Shreddy is a workout app that provides personalized workout plans. It allows users to choose their preferred training style, desired results, and workout location (home or gym). The app sets up a workout plan for five days a week, which can be adjusted for flexibility. It is designed for individuals who need structure and guidance in their fitness routines, helping them stay motivated and achieve their fitness goals. The app offers a personalized profile, making it easy for users to follow a structured workout plan. # Visual style The ad has a casual, UGC feel, with a static camera and natural lighting. The editing style is simple, with no transitions or special effects. The production quality is consistent with a typical social media post, suggesting authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: I posted the other day about my new workout plan with Shreddy, which I'm very, very excited about. Text overlay: @shreddy 💚 / 40% off your SHREDDY membership for life, plus an extra 15% off using code: / 🔗 code: LIVW (ad) Visual: 00:00–00:04: A woman with shoulder-length brown hair and a light blue headband stands in what appears to be a bedroom or dressing room. She wears a white zip-up jacket over a black sports bra and black leggings. Behind her is a white shelving unit and a closed wooden door. She gestures with her hands as she speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of lacking structure and motivation in workout routines. The creator states, "If you're like me that needs a little bit of structure, I kindly tell you what to do otherwise I just don't know and I struggle with that. I struggle to find the motivation if I don't know what I'm doing." # Value propositions - Personalized workout plans tailored to individual preferences - Flexible workout schedule that can be adjusted to fit your lifestyle - Home and gym workouts available to suit your location and equipment # Benefits - Structured workout routine - Motivation and guidance - Customizable to individual preferences # Features - Personalized workout plans - Flexible workout schedule - Home and gym workouts # Call to action I highly recommend trying out the app if you guys haven't already. # Social proof - "I posted the other day about my new workout plan with Shreddy, which I'm very, very excited about." – Female 1 (Customer) - "I'm really enjoying it." – Female 1 (Customer) - "I feel like this has given me the push that I really have needed." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 The creator introduces her new workout plan with Shreddy, expressing her excitement. - 00:04–00:11 She explains that the app allows users to choose their workout style, training preferences, and desired results, all within the app, enabling a personalized profile. - 00:11–00:21 She notes that Shreddy is ideal for those who need structure and guidance in their workouts, as she personally struggles with motivation without a clear plan. - 00:21–00:28 She highlights that the app has set up a plan for her for five days a week, which can be adjusted for flexibility, offering both home and gym workouts. - 00:28–00:37 She expresses her enjoyment of the app and the brand, mentioning a discount code she will leave on the screen. - 00:37–00:43 She recommends trying out the app and notes that it has given her the push she needed.

# Ad summary A creator shares her experience using Shreddy, a workout app. She shares that she has fallen off the bandwagon with exercising, but Shreddy is helping her get back into it. She shares that it is versatile and flexible, and you can work out from home or in the gym. She shares that you can set up a profile and opt for what you want to train. She shares that Shreddy has given her a discount code for 40% off your lifetime subscription plus an extra 15% off with her code. # Brand positioning Shreddy is presented as a versatile and flexible workout app that helps users get back into exercising. The brand aligns with a lifestyle that values fitness and mental health. It pushes against the norm of rigid workout routines by offering a customizable and adaptable platform. The brand positioning is both functional, offering a variety of workout options, and emotional, promoting the mental health benefits of exercise. # Product Shreddy is a workout app designed to help users get back into exercising. It is versatile and flexible, allowing users to work out from home or in the gym. Users can set up a profile and choose the type of training they want to do, such as glutes, arms, full body, or abs. The app provides structured workouts with trainers, making it easy for users to follow along. Shreddy is presented as a solution for those who need structure and variety in their workout routines, offering a customizable and accessible fitness experience. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The lighting is natural, and the editing is minimal, with static shots and no transitions. The pacing is consistent, matching the natural rhythm of the speaker's voice. The overall production quality suggests a hybrid approach, combining elements of a polished commercial with the authenticity of user-generated content. # Hooks Spoken: 00:00–00:01 Okay, I'm gonna be so real with you guys. Text overlay: 00:00–00:01 @shreddy💚 / 00:00–00:01 40% off your SHREDDY membership for life + and extra 15% off with my code: / 00:00–00:01 🔗 code: LIVW 🤍✨ / 00:00–00:01 ad Visual: 00:00–00:01 The shot is a medium close-up of a woman in her late 20s with fair skin, light brown hair, and light blue eyes. She is wearing a light blue headband, a white zip-up jacket, a black sports bra, and black leggings. She is standing in what appears to be her home, with a white shelf behind her and a wooden door to her right. She is holding a glass with a green liquid and a straw in it. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of falling off the bandwagon with exercising. The creator admits, "I've really fallen off the bandwagon with my exercising." # Value propositions - Versatile and flexible, you can work out from home or in the gym - You can adjust it to whatever you want to be training - It literally gives you the workout to do and you can work out with the trainer # Benefits - Benefits my mental health - Incredible for everything # Features - Versatile - Flexible - You can work out from home - You can use it in the gym - You can adjust it to whatever you want to be training - You set yourself a profile so you can opt for what you want to train - It literally gives you the workout to do - You can work out with the trainer # Call to action None used. # Social proof - "I've been using Shreddy" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces herself and admits she has fallen off the bandwagon with exercising. - 00:04–00:07 00:04–00:07 She shares that she is slowly getting back into it, which is amazing for her personally. - 00:07–00:14 00:07–00:14 She explains that working out benefits her mental health so much. - 00:14–00:21 00:14–00:21 She mentions she will be doing Pilates today and that she has a reformer and a running machine, which are her preferred ways of training. - 00:21–00:32 00:21–00:32 She introduces Shreddy and shares that it is incredible for everything, versatile, and flexible, and you can work out from home or in the gym. - 00:32–00:36 00:32–00:36 She explains that you can set up a profile so you can opt for what you want to train. - 00:36–00:41 00:36–00:41 She shares that it gives you the workout to do and you can work out with the trainer. - 00:41–00:47 00:41–00:47 She gives examples of different workouts you can do, such as glutes, arms, full body, or abs, and that this is something she needs. - 00:47–00:59 00:47–00:59 She shares that Shreddy has given her a discount code for 40% off your lifetime subscription plus an extra 15% off with her code.

# Ad summary This image ad for Shreddy features four women in athletic wear sitting on a couch, with two phones displaying the Shreddy app floating behind them. The ad promotes a January sale offering up to 40% off. # Brand positioning Shreddy is presented as a fitness and wellness brand that focuses on providing accessible and realistic workout routines. The brand positions itself as a provider of fitness guides and programs, as seen on the phones displaying the Shreddy app. The brand's tone is approachable and inclusive, featuring diverse women in comfortable athletic wear, suggesting that Shreddy is for everyday people seeking to incorporate fitness into their lives. The brand seems to push against the notion of overly intense or unrealistic fitness expectations, emphasizing 'real routines'. # Product The primary product being advertised is the Shreddy fitness app, which provides users with access to various workout guides and routines. The app is showcased on two phones, displaying its user interface and available content. The app appears to offer different guides, including those featuring Shreddy x Vrox and Shreddy Glute Boost. The ad highlights the availability of new content on Shreddy, suggesting that the app is regularly updated with fresh workout options. The ad also promotes a January sale, offering up to 40% off, which addresses the purchase barrier of cost and incentivizes potential customers to try the app. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product and the people who use it. The lighting is soft and natural, creating a warm and inviting atmosphere. The overall aesthetic is polished and professional, suggesting a high-quality product and brand. # Hooks Headline: UP TO 40% OFF FOR LIFE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Up to 40% off for life # Benefits - Real routines # Features - Workout guides - Routines # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and promoting a sale. # Storyline - The ad opens with a group of women casually posed on a couch, creating a relatable and inviting atmosphere. This is intended to draw viewers in and establish a connection with the brand's target audience, from the perspective of the brand. - The focus shifts to the Shreddy app, displayed on two phones floating behind the women. This highlights the product being advertised and showcases its user interface and available content, from the brand's perspective. - The ad concludes with a mention of the January sale, offering up to 40% off. This serves as a call to action, encouraging viewers to take advantage of the limited-time offer and try the Shreddy app, from the brand's perspective.

# Ad summary This image ad promotes Shreddy, a fitness app, with a January sale offering up to 40% off for life. It features images of the app interface on two phones, along with photos of fit women in workout attire. # Brand positioning Shreddy is presented as a fitness brand that promotes real routines and accessible workouts. The brand aims to occupy a space in the consumer's mind as a provider of structured fitness guidance, offering a variety of workout options through its app. The brand aligns with a lifestyle of health and fitness, emphasizing the importance of incorporating exercise into daily life. Shreddy appears to push against the notion of overly complicated or inaccessible fitness routines, instead focusing on providing practical and achievable workout plans. The brand positioning is both functional, offering structured workout programs, and emotional, promoting a sense of empowerment and well-being through fitness. # Product The featured product is the Shreddy fitness app, designed to provide users with structured workout guides and fitness programs. The app is for individuals looking to improve their fitness levels, tone their bodies, build strength, and incorporate regular exercise into their routines. The app offers various workout options, including those focused on toning, strength building, pilates, and studio-style workouts. The app also features specialized programs like HYROX and studio sweat. The ad addresses the purchase barrier of finding structured workout routines by offering a variety of guides and programs within the app. The app's USPs include its diverse range of workout options, structured guidance, and accessibility for users looking to improve their fitness. # Visual style The ad has a clean and modern visual aesthetic with a focus on showcasing the fitness app and the fit women who use it. The production quality is high, with well-lit and professionally shot images. The visual motifs include a focus on the app interface and the active lifestyle associated with the brand. The image treatment includes color grading to create a cohesive and appealing look. The typography is large and bold, making it easy to read and scannable. The ad contrasts with platform-native styles by using a highly polished and professional look, which helps it stand out in the feed. # Hooks Headline: JANUARY SALE UP TO 40% OFF FOR LIFE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding structured workout routines. The text on the phone screen asks, "Are you looking to tone up and SHREDIT? Improve your running with SPEED? Build strength and SCULPT? Or enter our STUDIO for pilates and on demand workouts", indicating that the app provides solutions for those seeking guidance and variety in their fitness routines. # Value propositions - Up to 40% off for life during the January sale - Diverse range of workout options - Structured guidance - Accessibility for users looking to improve their fitness # Benefits - Improve fitness levels - Tone bodies - Build strength - Incorporate regular exercise into routines # Features - Structured workout guides - Fitness programs - Workout options for toning, strength building, pilates, and studio-style workouts - Specialized programs like HYROX and studio sweat # Call to action None used. # Social proof - None used. # Point of view - Brand: The Shreddy logo and tagline "FOR REAL ROUTINES" establish the brand's identity and commitment to practical fitness solutions. - Brand: The "JANUARY SALE UP TO 40% OFF FOR LIFE" highlights the current promotion and incentivizes potential customers. - Customer: Images of fit women in workout attire showcase the lifestyle and potential results of using the Shreddy app. - Brand: Screenshots of the Shreddy app interface detail the app's features and encourage users to explore different workout options. # Storyline - The ad opens with the Shreddy logo and tagline "FOR REAL ROUTINES", immediately establishing the brand and its commitment to practical fitness solutions. This is from the brand's perspective, setting the stage for what they offer. - Next, the ad highlights a "JANUARY SALE UP TO 40% OFF FOR LIFE", creating a sense of urgency and value for potential customers. This is from the brand's perspective, incentivizing immediate action. - The ad then showcases images of fit women in workout attire, along with screenshots of the Shreddy app interface, demonstrating the app's features and the potential results of using it. This is from the customer's perspective, showing the lifestyle and benefits associated with the app. - The app interface highlights options like "Explore our Guides", "New On SHREDDY", "HYROX", and "SHREDDY Studi Sweat", further detailing the app's offerings and encouraging users to explore different workout options. This is from the brand's perspective, showcasing the app's features and content.

# Ad summary This ad promotes Shreddy's 70-day fitness program, highlighting the variety of workouts and the sense of community among participants. # Brand positioning Shreddy is presented as a fitness brand that emphasizes community and shared experience. The brand positions itself as relatable and authentic, with the trainers participating in the same workouts as the users. This approach fosters a sense of camaraderie and mutual support, suggesting that Shreddy is more than just a fitness program; it's a community where everyone is in it together. The brand aligns with values of inclusivity and shared effort, pushing against the norm of fitness programs that focus solely on individual achievement. # Product The product being advertised is the SHREDDY70 program, a 70-day fitness challenge that includes a mix of weighted sessions, sculpting barre, and sweaty HIIT classes. The program is curated by Shreddy girls, implying that it is designed for women. The ad emphasizes that the trainers also participate in the program, reinforcing the idea of shared experience and mutual support. The ad addresses the potential purchase barrier of feeling alone in a fitness journey by highlighting the community aspect and the shared plan. # Visual style The ad has a natural and authentic visual style, resembling a candid photo taken on a smartphone. The lighting is soft and diffused, creating a warm and inviting atmosphere. The overall aesthetic is clean and minimalist, with a focus on the woman and the text overlay. The image treatment appears to be minimal, with no obvious filters or color grading. The typography is simple and legible, blending seamlessly with the image. # Hooks Headline: We're a couple of days into SHREDDY70 but there's still time to join! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling alone or unsupported in a fitness journey. "We wouldn't give you something we also wouldn't do ourselves so we're all on the same plan doing it together!" # Value propositions - Variety of workouts: The program offers a mix of weighted sessions, sculpting barre, and sweaty HIIT classes, providing a diverse range of fitness activities. - Community and shared experience: The trainers also participate in the program, fostering a sense of camaraderie and mutual support. # Benefits - We wouldn't give you something we also wouldn't do ourselves so we're all on the same plan doing it together! # Features - mix of weighted sessions - sculpting barre - sweaty HIIT classes - curated by Shreddy girls and yours truly # Call to action None used. # Point of view - Brand: The brand is promoting its SHREDDY70 program and highlighting its features and benefits. - Customer: The ad is designed to resonate with potential customers who are looking for a fitness program with a strong sense of community and shared experience. # Storyline - The ad starts by acknowledging that the SHREDDY70 program has already begun but assures viewers that there is still time to join. This creates a sense of urgency and encourages immediate action from the viewer's perspective. - The ad then describes the program's content, highlighting the variety of workouts available over the next 70 days. This informs the viewer about the program's structure and offerings from the brand's perspective. - The ad emphasizes that the program is curated by Shreddy girls and the ad creator, reinforcing the idea that the trainers are also participants. This builds trust and credibility from the brand's perspective. - The ad concludes by stating that the trainers wouldn't recommend something they wouldn't do themselves, further emphasizing the shared experience and community aspect. This reinforces the idea that everyone is in it together, from the brand's perspective.

# Ad summary This ad promotes Shreddy Superglow, a vegan collagen supplement in peach iced tea flavor. The ad features a creator who discusses the ingredients and benefits of the product, highlighting its ability to smooth wrinkles, boost elasticity, and firm skin. She emphasizes the inclusion of VeCollal vegan collagen, hyaluronic acid, and vitamin C, and positions the product as a key to achieving a "main character glow." # Brand positioning Shreddy is presented as a brand focused on providing innovative, science-backed skincare solutions through supplements. The brand emphasizes functional benefits like smoothing wrinkles, boosting elasticity, and firming skin. It aligns with a lifestyle that values health, beauty, and self-care, positioning itself as a forward-thinking brand that uses cutting-edge ingredients like VeCollal vegan collagen. The brand pushes against the norm of traditional collagen sources by offering a vegan alternative, appealing to a broader audience. # Product Shreddy Superglow is a vegan collagen supplement in peach iced tea flavor designed to improve skin health. It contains 5 grams of VeCollal vegan collagen, which is designed to mimic human type 1 collagen. The supplement also includes 100mg of hyaluronic acid for hydration and 156% of the daily value of vitamin C for brightening. It also contains zinc and iodine. The product is marketed for its ability to smooth wrinkles, boost elasticity, and firm skin in just eight weeks. It is presented as a daily drinkable skincare solution that supports hair, skin, and nail health, providing a "main character glow." # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a commercial feel while still retaining the authenticity of user-generated content. The cuts are timed to the voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: 00:00–00:06 Let's talk about what's actually inside of Shreddy Superglow because I have the feeling she's going to be the queen of skincare in 2026. Text overlay: 00:00–00:01 Shreddy Visual: 00:00–00:01 The screen is split into four sections. Top left: A laptop sits on a white bed with a glass of orange liquid and a straw next to it. The laptop screen displays a social media feed. Top right: A young woman with fair skin, light eyes, and pink makeup is drinking from a glass with a straw. She wears a white top and a ring. Bottom left: A woman's torso is visible, wearing a brown sports bra and a black jacket. She holds a purple package labeled "Shreddy Superglow." Bottom right: A woman with dark hair in a bun, secured with a gray clip, is putting on white headphones. # Funnel stage Consideration # Pain points The ad addresses the pain point of aging skin and the desire for a youthful, radiant complexion. The creator implies that wrinkles, loss of elasticity, and dull skin are frustrations that the product aims to solve. # Value propositions - Vegan collagen alternative - Clinically proven results in eight weeks - 156% of daily value of vitamin C - 100% of daily recommended intake of glow girl essentials # Benefits - Smooth wrinkles - Boost elasticity - Firm skin - Hydration - Brightening - Stronger nails - Healthier hair # Features - VeCollal vegan collagen - Hyaluronic acid - Vitamin C - Zinc - Iodine # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing and recommending the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a four-way split screen showing a laptop with social media, a woman drinking from a glass with a straw, a woman holding a Shreddy Superglow package, and a woman putting on headphones. This establishes a lifestyle context and introduces the product. - 00:01–00:06 00:01–00:06 The creator begins speaking directly to the camera, holding a microphone and a glass with a straw. She introduces the topic of what's inside Shreddy Superglow and predicts it will be the "queen of skincare in 2026," creating intrigue and positioning the product as a future trend. - 00:06–00:07 00:06–00:07 The creator shows the Shreddy Superglow package, highlighting the ingredient VeCollal vegan collagen. This emphasizes a key ingredient and its vegan nature. - 00:07–00:12 00:07–00:12 The creator explains that the product contains 5 grams of VeCollal, the first vegan collagen designed to mimic human type 1 collagen. This provides a unique selling point and scientific backing. - 00:12–00:17 00:12–00:17 The creator states that the product is clinically proven to smooth wrinkles, boost elasticity, and firm skin in just eight weeks. This highlights the product's effectiveness and speed of results. - 00:17–00:19 00:17–00:19 The creator says the product is giving "future you will thank you," suggesting long-term benefits and satisfaction. - 00:20–00:22 00:20–00:22 The creator mentions that the product contains 100mg of hyaluronic acid, calling it the "hydration queen." This emphasizes another key ingredient and its hydrating properties. - 00:22–00:27 00:22–00:27 The creator describes hyaluronic acid as something that "swoops in, grabs moisture like her life depends on it," and shows a close-up of her face. This uses a metaphor to convey the ingredient's effectiveness and shows the creator's glowing skin. - 00:27–00:31 00:27–00:31 The creator says the product leaves your skin looking supple, plump, and with a "main character glow," showing a laptop with a glass of the drink next to it. This reinforces the desired outcome and lifestyle association. - 00:31–00:36 00:31–00:36 The creator mentions that the product contains 156% of your daily value of vitamin C, calling it the "brightening bestie." This highlights another key ingredient and its benefits. - 00:36–00:41 00:36–00:41 The creator describes vitamin C as the "collagen co-star" and says that "if your skin was a plant, she would be the sunshine." This uses metaphors to convey the ingredient's importance and benefits. - 00:41–00:47 00:41–00:47 The creator mentions the hair, skin, and nail vitamins, including zinc and iodine, and shows the product packaging. This highlights the comprehensive benefits of the supplement. - 00:47–00:54 00:47–00:54 The creator states that the product contains all the "glow girl essentials" at 100% of your daily recommended intake, leading to stronger nails, healthier hair, and smoother skin. This reinforces the overall benefits and value of the product. - 00:54–01:01 00:54–01:01 The creator concludes by saying that the product is "giving skincare backed by science" and encourages viewers to grab it now for a "2026 glow up." This reinforces the scientific backing and creates a sense of urgency.

# Ad summary This ad features a testimonial from a satisfied Shreddy customer. The customer is shown in bed with a breakfast spread, on the phone, and wearing sunglasses and a robe. The testimonial states that they woke up feeling productive and went for a run, which is causing concern among their friends. # Brand positioning Shreddy is presented as a brand that promotes a healthy and active lifestyle. The ad implies that Shreddy's products or services can help customers feel productive and motivated to exercise. The brand's tone is playful and slightly humorous, as evidenced by the customer's nonchalant attitude towards their friends' concern. Shreddy seems to be pushing against the norm of fitness being a chore, instead positioning it as something enjoyable and even slightly rebellious. # Product The ad does not explicitly mention a specific Shreddy product. However, it implies that Shreddy offers products or services that contribute to a feeling of productivity and motivation to exercise. The ad targets individuals who are interested in fitness and a healthy lifestyle, but who may also have a sense of humor and a desire to stand out from the crowd. The ad addresses the potential purchase barrier of fitness being perceived as a chore by presenting it as something enjoyable and even slightly unconventional. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a lifestyle image with a testimonial overlay. The image treatment includes soft lighting and a slightly desaturated color palette. The typography is clean and legible. The overall style is modern and aspirational. # Hooks Headline: Woke up feeling productive and actually went for a run. Friends are worried about me. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that fitness is often perceived as a chore or something to dread, as evidenced by the friends' concern over the customer's unusual behavior: "Friends are worried about me." # Value propositions - Feeling productive and motivated to exercise # Benefits - Woke up feeling productive # Call to action None used. # Social proof - "Woke up feeling productive and actually went for a run. Friends are worried about me." # Point of view - Customer: The testimonial bubble features a quote from a customer, indicating their personal experience with the product. - Brand: The brand is implied through the logo in the testimonial bubble. # Storyline - The ad opens with a customer in bed, wearing sunglasses and a robe, holding a glass of wine, and talking on the phone. This sets the scene and introduces the customer's unconventional lifestyle. The intention is to grab attention and create intrigue from the customer's perspective. - A testimonial bubble appears, featuring a quote from the customer stating that they woke up feeling productive and went for a run, which is causing concern among their friends. This provides social proof and highlights the product's benefits from the customer's perspective.

# Ad summary A woman reviews the SuperSnooze product, saying that she buys into everything that Grace Beverly does and that she was sent the product to see if it works. She says that it works and that she had the best sleep of her life. # Brand positioning The brand is presented as a sleep aid that is endorsed by influencers. The brand is positioned as a product that can help people get the best sleep of their lives. The brand aligns with a lifestyle of wellness and self-care. The brand pushes against the norm of sleeplessness and promotes the value of sleep. The brand positioning is emotional, focusing on the feeling of having the best sleep of your life. # Product The product is SuperSnooze, a sleep aid. The product is for people who want to get the best sleep of their lives. The product is sent to the reviewer to see if it works. The USP is that it helps people get the best sleep of their lives. The use occasion is before bed. The purchase barrier that is addressed is whether or not the product actually works. The ad is telling the viewer that this product is worth trying because it will help them get the best sleep of their lives. # Visual style The ad has a UGC feel. The editing style is quick cuts. The production quality is polished. The pacing is consistent. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:04: Everything that Grace Beverly does, I will buy into. Also, I feel like everyone else is literally the same. Text overlay: 00:00–00:04 well done again grace x Visual: 00:00–00:04: The woman is in her home, standing in front of a desk. She is wearing a brown tank top and has her hair up in a bun. She is talking to the camera. # Funnel stage Consideration # Pain points The pain point is not being able to get a good night's sleep. The woman says that she is going to see if the product actually works. # Value propositions - The product is endorsed by Grace Beverly, so it must be good. # Benefits - Best sleep of my life # Features - SuperSnooze # Call to action None used. # Social proof - "Everything that Grace Beverly does, I will buy into" – Female 1 (Customer) - "That was the best sleep of my life" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 The woman says that she buys into everything that Grace Beverly does. - 00:04–00:13 The woman says that she was sent the SuperSnooze product to see if it works. - 00:14–00:18 The woman says that it works and that she had the best sleep of her life.

# Ad summary A woman shares her struggle with getting a good night's sleep and how magnesium has transformed her sleeping habits. She mentions that she also normally has lavender or chamomile tea before bed to help her drift off. She then introduces Shreddy SuperSnooze, which is a mixture of all of those things put together, so you don't even have to bother boiling the kettle first. She then shows herself taking the drink and enjoying it. # Brand positioning Shreddy is presented as a brand that offers convenient solutions for sleep problems. The brand is positioned as a provider of products that combine multiple sleep aids into one, eliminating the need for separate preparations. The brand aligns with a lifestyle focused on convenience and effective sleep solutions, pushing against the norm of traditional sleep remedies that require more preparation. The brand positioning is functional, emphasizing the simplicity and effectiveness of its products. # Product Shreddy SuperSnooze is a sleep aid product that combines multiple sleep-inducing ingredients into one mixture. It is designed for individuals who struggle with getting a good night's sleep and typically use remedies like lavender or chamomile tea. The product eliminates the need to boil a kettle, offering a convenient solution for those seeking better sleep. The USP is its combination of ingredients and ease of use, making it a hassle-free option for improving sleep quality. The ad shows the product being used as part of a nightly routine to help the user drift off to sleep. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is casual, supporting the tone of a personal recommendation. The pacing is consistent with moderate cuts, and the audio-visual sync is timed to the voiceover. # Hooks Spoken: That's fecking delicious. Text overlay: 00:00-00:02 Visual: 00:00–00:01: A woman with blonde hair in a high bun, wearing a black tank top and white shorts, is standing in a kitchen. She is holding a clear glass with a purple liquid and a straw. The background includes a white countertop, a white couch, and a white wall. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling with getting a good deep night's sleep. "If you normally struggle with getting a good deep night sleep..." # Value propositions - Convenient mixture of magnesium, lavender, and chamomile tea - No need to boil the kettle # Benefits - Helps with getting a good deep night sleep - Transforms sleeping habits - Helps you drift off # Features - Magnesium - Lavender - Chamomile tea # Call to action None used. # Social proof - "This has literally transformed my sleeping habits" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The woman takes a sip of a drink and says it's delicious. - 00:02–00:08 The woman addresses the audience, stating that if you normally struggle with getting a good deep night's sleep, then you need to try taking magnesium. She says that it has literally transformed her sleeping habits. - 00:08–00:13 The woman mentions that she also normally has something like lavender or chamomile tea before she goes to bed to really help her drift off. - 00:13–00:20 The woman introduces Shreddy SuperSnooze, stating that it is basically a mixture of all of those things put together, so you don't even have to bother boiling the kettle first. - 00:20–00:22 The woman is shown getting a glass from the cupboard. - 00:22–00:24 The woman is shown taking a sip of the drink and enjoying it.

# Ad summary This ad promotes Shreddy 70, a fitness program. The ad features a montage of women working out in a home gym setting, showcasing various exercises and equipment. The text overlays highlight the benefits of the program, such as consistency, getting in shape, building new habits, and winning prizes. The ad concludes with the Shreddy 70 logo and imagery. # Brand positioning Shreddy is presented as a fitness brand that promotes consistency and achieving one's best shape through their program. The brand aligns with a lifestyle of dedication and hard work, pushing against the norm of quick fixes and promoting long-term commitment to fitness. The brand positioning is both functional, focusing on building habits and physical transformation, and emotional, emphasizing the feeling of accomplishment and winning prizes. # Product Shreddy 70 is a fitness program designed to help users get in the best shape of their lives by building new habits through consistent effort over 70 days. The program is for individuals looking to transform their bodies and lifestyles through structured workouts. The ad highlights the benefits of consistency, achieving fitness goals, and the opportunity to win prizes. The program addresses the barrier of lack of motivation by offering a structured plan and potential rewards. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, giving it a professional feel. The pacing is fast, with cuts timed to the music beats, creating an energetic rhythm. # Hooks Spoken: 00:00–00:01: [Singing] I don't always want my mind Text overlay: 00:00–00:02: WE'RE BACK Visual: 00:00–00:01: A woman with dark hair in a high ponytail, wearing a black sports bra and black shorts, leans on a stationary bike. The background is a light gray wall with vertical wood paneling. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the central frustration is the difficulty of maintaining consistency in fitness routines. The text overlay "70 DAYS OF CONSISTENCY" directly addresses the challenge of staying committed to a workout plan. # Value propositions - Consistency: The program emphasizes the importance of consistent effort over 70 days to achieve fitness goals. - Transformation: The program promises to help users get in the best shape of their lives. - Rewards: The program offers the opportunity to win prizes, adding an element of motivation and excitement. # Benefits - Get in the best shape of your life - Build new habits - Win prizes # Features - 70 days of consistency # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of potential users, showcasing their workout routines and results. # Storyline - 00:00–00:02 The ad opens with energetic music and text overlay "WE'RE BACK" and "WE'RE BACK & BETTER". - 00:02–00:17 The ad transitions to a montage of women performing various exercises with dumbbells, kettlebells, and on exercise machines. - 00:19–00:21 The ad shows a woman using a phone, presumably to track her progress or access the Shreddy 70 program. - 00:21–00:22 The ad concludes with the Shreddy 70 logo and imagery.

# Ad summary This image ad promotes Shreddy Supergreens, highlighting its benefits for gut health, energy, immunity, and bloating reduction. It features the product packaging, a prepared drink, and an offer code for 15% off. # Brand positioning Shreddy is presented as a health and wellness brand focused on providing convenient and effective superfood solutions. The brand positions itself as a provider of products that support gut health, energy, immunity, and bloating reduction, appealing to health-conscious consumers seeking to improve their overall well-being. The brand emphasizes natural ingredients and a blend of superfoods, suggesting a commitment to clean and wholesome nutrition. Shreddy aims to occupy a space in the consumer's mind as a reliable and accessible source of daily nutritional support, aligning with a lifestyle that prioritizes health and wellness. # Product Shreddy Supergreens is a pre & probiotic, beauty and superfood greens blend with mango and pineapple flavor. It is designed to support gut health with probiotics and digestive enzymes, boost energy with ingredients like matcha and spirulina, support the immune system with vitamins and superfoods, and reduce bloating through improved digestion. The product is packaged in a black bag with gold lettering. The ad addresses the purchase barrier of skepticism by highlighting multiple health benefits and offering a discount code. The product is for individuals seeking a convenient and tasty way to improve their overall health and well-being. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and its benefits. The use of natural lighting and a simple background creates a sense of authenticity and trustworthiness. The overall aesthetic is modern and appealing to health-conscious consumers. # Hooks Headline: Gut health - contains probiotics and digestive enzymes to support digestion # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of digestive discomfort and bloating, as highlighted by the phrase "Bloating reduction - helps ease bloating through improved digestion." # Value propositions - Gut health - contains probiotics and digestive enzymes to support digestion - Energy support - includes ingredients like matcha and spirulina for a natural energy boost - Immunity - includes vitamins and superfoods to support the immune system - Bloating reduction - helps ease bloating through improved digestion # Benefits - support digestion - natural energy boost - support the immune system - ease bloating # Features - contains probiotics and digestive enzymes - includes ingredients like matcha and spirulina - includes vitamins and superfoods - helps ease bloating through improved digestion # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective by showcasing the product, its benefits, and an offer to encourage purchase. # Storyline - The ad begins by listing the benefits of Shreddy Supergreens, including gut health, energy support, immunity, and bloating reduction. This is intended to immediately capture the viewer's attention by highlighting the product's key features and addressing common health concerns, told from the brand's perspective. - The ad then provides a discount code, "BIANCA for 15% off," to incentivize purchase. This is intended to create a sense of urgency and encourage immediate action, told from the brand's perspective. - The ad visually showcases the product packaging and a prepared drink, reinforcing the brand's message and demonstrating the product's ease of use and appeal. This is intended to build trust and credibility by showing the product in a real-world context, told from the brand's perspective.

# Ad summary This ad features a woman in bed with sleep tracking data from an Oura ring, highlighting the improvement in her sleep score after using a sample of the advertised product. # Brand positioning The brand is presented as a provider of sleep-enhancing solutions, focusing on improving sleep quality as measured by sleep tracking technology like the Oura ring. The brand aligns with a lifestyle centered around health and wellness, particularly emphasizing the importance of sleep for overall well-being. The brand positions itself as a solution for those seeking to optimize their sleep, leveraging technology to demonstrate the effectiveness of its products. The brand positioning is functional, focusing on the performance and measurable improvements in sleep quality. # Product The product is a sleep-enhancing sample designed to improve sleep quality, as indicated by the user's Oura ring sleep score. The product is for individuals who are actively tracking their sleep and seeking ways to improve it. The ad highlights the product's effectiveness in improving sleep scores, suggesting it helps users achieve 'Optimal' sleep. The USP is its ability to significantly enhance sleep quality, as demonstrated by the user's improved sleep score. The use occasion is during sleep, and the ad addresses the purchase barrier of skepticism by providing a sample that allows users to experience the benefits firsthand. The ad tells the viewer that this product is worth trying because it can lead to measurable improvements in sleep quality, as validated by sleep tracking technology. # Visual style The ad has a UGC (user-generated content) feel, with a casual, unfiltered aesthetic. The visual motif is a before-and-after comparison, using sleep tracking data to demonstrate the product's effectiveness. The image treatment is minimal, with natural lighting and no obvious filters. The typography is simple and legible, integrated into the sleep tracking data blocks and testimonial. The style mimics a platform-native post, resembling a screenshot or screen recording. # Hooks Headline: no because why has my sleep score on my oura ring improved SO much since taking that sample you sent me!! slay, can't wait to keep have it tysm! # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is poor sleep quality, as indicated by a low sleep score on the Oura ring. The initial sleep score of 73, labeled 'Good,' suggests that the user is not achieving optimal sleep, signaling a desire for improvement. # Value propositions - The sleep-enhancing sample improves sleep quality, as indicated by the user's Oura ring sleep score, leading to 'Optimal' sleep. # Benefits - Improved sleep score - Optimal sleep # Features - Sleep-enhancing sample # Call to action None used. # Social proof - "no because why has my sleep score on my oura ring improved SO much since taking that sample you sent me!! slay, can't wait to keep have it tysm!" # Point of view - Customer: The entire image is presented from the customer's point of view, showing their sleep data and testimonial about the product's effectiveness. # Storyline - The ad opens with a visual of sleep tracking data, showing an initial 'Good' sleep score of 73. This is included to establish a baseline of the user's sleep quality before using the product. The audience experiences this from the perspective of someone tracking their sleep data. - The ad then shows an improved 'Optimal' sleep score of 95 after using the product sample. This is included to demonstrate the effectiveness of the product in enhancing sleep quality. The audience experiences this from the perspective of a user who has seen tangible improvements in their sleep. - The ad concludes with a testimonial from the user, expressing excitement about the improvement in their sleep score and anticipation for continued use. This is included to provide social proof and encourage viewers to try the product. The audience experiences this from the perspective of a satisfied customer.

# Ad summary A creator reviews Shreddy SuperSnooze, a nighttime magnesium, adaptogen, and herbal blend in cherry flavor. She mixes the powder into a glass of water and says it tastes good. She mentions that it can also be taken as a hot tea. # Brand positioning Shreddy is presented as a brand focused on health and wellness, specifically targeting sleep and fatigue. The brand aligns with a lifestyle of self-care and evening routines, offering a functional product designed to improve sleep quality. The brand pushes against the norm of relying on traditional sleep aids by offering a plant-based, natural alternative with ingredients like magnesium, ashwagandha, and reishi mushroom. # Product Shreddy SuperSnooze is a nighttime magnesium, adaptogen, and herbal blend designed to improve sleep and reduce fatigue. It comes in a cherry flavor and contains ingredients such as magnesium, ashwagandha, reishi mushroom, lavender extract, and camomile powder. The product is intended to be taken as part of an evening routine and can be mixed with water to create a cold drink or a hot tea. The product addresses the barrier of poor sleep quality by offering a natural, plant-based solution to help users relax and improve their sleep. # Visual style The ad has a casual, UGC feel with natural lighting and a simple kitchen setting. The editing style is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, supporting a relatable and authentic tone. The pacing is consistent, with cuts timed to natural pauses in speech. # Hooks Spoken: Female 1: This could not have come at a better time. Visual: 00:04–00:05 A young, fair-skinned woman with blonde hair in a messy bun sits at the white countertop. She wears a white t-shirt with a graphic design and a pink smartwatch. She smiles at the camera, with the glass of red liquid and the Shreddy SuperSnooze bag in front of her. / 00:05–00:07 The woman holds up the Shreddy SuperSnooze bag, smiling and looking directly at the camera. The kitchen background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The creator mentions that her sleep is not optimal, indicating a frustration with sleep quality. # Value propositions - Nighttime magnesium, adaptogen, and herbal blend in cherry flavor to help with sleep and fatigue # Benefits - Amazing for many things to do with sleep - Amazing for fatigue # Features - Nighttime magnesium - Adaptogen and herbal blend - Cherry flavor - Magnesium - Ashwagandha - Reishi mushroom - Lavender extract - Camomile powder # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad begins with a close-up of the Shreddy SuperSnooze package, immediately introducing the product. - 00:01–00:03 Water is poured into a glass, followed by a scoop of the product powder, visually demonstrating how to prepare the drink. - 00:03–00:04 The creator stirs the mixture, showing the product dissolving into the water, and then turns to face the camera, transitioning to her personal experience with the product. - 00:04–00:11 The creator expresses her excitement about receiving the product, noting that it arrived at the perfect time because she has been struggling with her sleep, establishing a relatable problem for the audience. - 00:11–00:28 She highlights the key ingredients of the product, such as magnesium and ashwagandha, and explains that it is meant to be taken as part of an evening routine, providing functional details and usage instructions. - 00:28–00:34 The creator takes a sip of the prepared drink, confirming its cherry flavor and expressing her enjoyment, offering a sensory endorsement of the product. - 00:34–00:38 She mentions that the drink can also be prepared hot, suggesting versatility in how the product can be consumed, and then reiterates her positive impression of the taste. - 00:38–00:45 The creator attempts to say the product name again, but stumbles over the pronunciation due to having dental trays in, adding a humorous and relatable moment to the ad.