How Quay Australia Advertises on Meta

# Ad summary This Quay ad features a close-up of a person wearing sunglasses with a tagline to 'See What the Buzz is About'. # Brand positioning Quay Australia is positioned as a trendy and modern sunglasses brand that offers customers stylish and fashionable eyewear. The brand directly engages with its audience through visually driven social media ads, showcasing its product range and aesthetic appeal. Quay aims to occupy the space of accessible fashion, aligning with a youthful, trend-conscious lifestyle while ignoring traditional luxury eyewear conventions by promoting a fun, inclusive brand image. # Product The product featured is a pair of oversized sunglasses with a dark tint gradient. The sunglasses feature a butterfly shape, meaning the lenses are wider on the outer edges. The glasses are being advertised as a fashionable and stylish accessory, aiming to enhance the wearer's look. The ad promotes a trendy aesthetic, inviting potential buyers to explore what makes these sunglasses a popular choice. # Visual style The ad has a clean and modern visual style with a focus on the model and sunglasses. The production quality is high, with professional lighting and a minimalist background. The image treatment includes subtle color grading to enhance the model's skin tone and the sunglasses' details. The typography is simple and legible, placed to not distract from the main subject. The style contrasts traditional ad aesthetics by using a direct, unfiltered visual approach. # Hooks Headline: SEE WHAT THE BUZZ IS ABOUT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand is presenting the sunglasses and inviting the audience to 'See What the Buzz is About', thus showcasing and promoting its product. # Storyline - The ad features a close-up of a model wearing Quay sunglasses, which conveys the message that the viewer should focus on the sunglasses and their design, shown from the brand's perspective. - The tagline 'See What the Buzz is About' is shown below the model, which communicates to the viewer that these sunglasses are trendy and in style, from the brand's perspective.

# Ad summary This ad showcases Quay sunglasses, highlighting the 'Call The Shots' style. The video features a model wearing the sunglasses in a studio setting, emphasizing the brand's aesthetic and style. # Brand positioning Quay is presented as a stylish and fashionable brand, offering trendy sunglasses. The brand aligns with a modern, confident, and fashion-forward lifestyle. Quay focuses on providing accessible and stylish eyewear, positioning itself as a go-to brand for individuals looking to enhance their personal style with quality sunglasses. The brand positioning is emotional, focusing on enhancing the wearer's confidence and style. # Product The featured product is the 'Call The Shots' style of sunglasses by Quay. These sunglasses have a distinct frame shape and are shown in a pink color. The sunglasses are designed to enhance the wearer's style and provide a fashionable accessory. The ad emphasizes the aesthetic appeal of the sunglasses, highlighting their design and how they complement the wearer's overall look. The sunglasses are presented as a stylish accessory for everyday wear. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product in a visually appealing way. The editing style includes smooth transitions between shots. The production quality is high-end, resembling a professional commercial. The pacing is moderate, with cuts timed to highlight the product and model. The visual motifs include close-ups of the sunglasses and the model wearing them. # Hooks Text overlay: 00:00–00:02 STYLE: CALL THE SHOTS / 00:00–00:02 QUAY Visual: 00:00–00:01: Close-up shot of the 'Call The Shots' sunglasses with a pink frame. The background is a plain, light beige color. The sunglasses are positioned in the center of the frame, with the style name and Quay logo visible on the lens. / 00:01–00:02: A model with blonde hair wearing the 'Call The Shots' sunglasses. She is wearing a white fuzzy tank top. The background is a solid pink color. The model is looking slightly to the side, and the Quay logo and style name are visible on the lens. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish sunglasses that enhance your overall look # Benefits - Enhances personal style - Provides a fashionable accessory # Features - Stylish frame design - Pink color # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its aesthetic appeal. # Storyline - 00:00–00:01 The video opens with a close-up of the 'Call The Shots' sunglasses, showcasing their design and color. - 00:01–00:02 The camera transitions to a model wearing the sunglasses, highlighting how they look on a person.

# Ad summary This ad features a close-up shot of Quay sunglasses with a light pink frame and gradient lenses. The ad uses a simple, elegant aesthetic to highlight the stylish design of the sunglasses. # Brand positioning Quay is presented as a stylish and fashionable eyewear brand. The brand aims to occupy a space in the consumer's mind as a provider of trendy and high-quality sunglasses. The brand aligns with a modern, chic, and confident lifestyle, promoting self-expression through its eyewear. Quay pushes against the norm of overly serious or traditional eyewear brands by offering bold and unique designs. The brand positioning is both functional, providing eye protection, and emotional, enhancing personal style and confidence. # Product The product featured is a pair of sunglasses from Quay. The sunglasses have a light pink, angular frame with a unique, slightly geometric shape. The lenses are a gradient tint, transitioning from a lighter shade at the top to a darker shade at the bottom. The sunglasses are designed for individuals looking to make a fashion statement with their eyewear. The USP is the stylish and modern design of the sunglasses. The ad focuses on the aesthetic appeal and fashionable nature of the product, suggesting it's worth buying for its style and design. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product. The image treatment includes soft lighting and subtle color grading to enhance the product's aesthetic. The typography is integrated in a way that is both legible and stylish. The style contrasts with platform-native content by being highly produced, which may help it stand out in the feed. # Hooks Headline: Style all talk # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish design: The sunglasses offer a unique and fashionable design, enhancing personal style. - Gradient lenses: The gradient lenses provide both style and functionality, offering eye protection while looking trendy. # Benefits - Stylish design - Fashionable eyewear # Features - Light pink frame - Gradient lenses - Unique, angular shape # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its product in a visually appealing way to highlight its design and style. # Storyline - The ad opens with a close-up of the sunglasses, immediately drawing attention to their unique design. This is included to showcase the product's aesthetic appeal and capture the viewer's interest. The audience experiences this from the brand's perspective, highlighting the product's key features. - The brand name "QUAY" is prominently displayed in the upper right corner, reinforcing brand recognition. This is included to ensure viewers associate the stylish sunglasses with the brand. The audience experiences this from the brand's perspective, emphasizing brand identity. - The text "Style all talk" is placed in the upper left corner, adding a playful and confident tone to the ad. This is included to convey the message that the sunglasses are not just about looks but also about making a statement. The audience experiences this from the brand's perspective, reinforcing the brand's image of style and confidence.

# Ad summary This ad showcases the new 'Talk Show' style of sunglasses through a collage of images featuring models wearing them and close-ups of the product. # Brand positioning The brand is positioned as a purveyor of stylish and modern eyewear, catering to individuals who value fashion and self-expression. The brand aesthetic combines classic shapes with contemporary design elements, creating a sense of timeless appeal with a modern edge. The ad promotes a lifestyle of confidence and sophistication, implying that the brand's eyewear enhances the wearer's personal style and elevates their overall look. By showcasing diverse models in various settings, the brand also suggests inclusivity and versatility, appealing to a broad range of customers who want to make a statement with their accessories. # Product The featured product is the 'Talk Show' style of sunglasses. The sunglasses feature a bold, rectangular frame with thick rims. The frame is shown in a dark brown or tortoiseshell color. The lenses are a vibrant pink hue, providing a striking contrast to the frame. The design of the sunglasses is modern and eye-catching, suggesting they are designed to stand out and make a statement. The ad emphasizes the stylish and fashionable aspect of the sunglasses, presenting them as an accessory that enhances the wearer's overall look and adds a touch of personality. # Visual style The ad employs a clean and modern visual style with a focus on product visibility and lifestyle integration. The layout is a collage style, separated into three different blocks, with a white and red color scheme, which creates a visually striking and cohesive look. The product is well-lit and sharply focused, ensuring it stands out. The models are styled in a way that complements the eyewear, enhancing its overall appeal. The production quality is high, suggesting a professional studio shoot with careful attention to detail. # Hooks Headline: TALK SHOW # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - NEW STYLE: Talk Show # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, with the brand showcasing its product and its appeal to potential customers. # Storyline - The ad opens with a stylish woman reclining on a red chair, showcasing the product being worn. The intention is to immediately draw the viewer's eye to the sunglasses in a lifestyle context, positioning them as an accessory for confident and fashionable individuals. This moment is from the perspective of the brand, highlighting the stylish appeal of their eyewear. - The ad then transitions to a product shot featuring a pair of the 'Talk Show' sunglasses against a white background. The purpose is to give the viewer a detailed look at the product's design and construction. This segment is from the brand's perspective, providing a clear and focused view of the product itself. - The ad concludes with a group of models wearing the 'Talk Show' sunglasses in various colors and styles. The intention is to showcase the product's versatility and appeal to a diverse audience. This final moment is also from the brand's perspective, illustrating how the eyewear can be integrated into different personal styles and preferences.

# Ad summary This Quay ad presents a collection of sunglasses, showcasing two models in various poses against a pink background. # Brand positioning Quay is presented as a modern and stylish eyewear brand. The brand aligns itself with current fashion trends and a youthful, confident lifestyle. Quay occupies a space in the market that emphasizes accessibility and on-trend designs, targeting consumers who want to make a fashion statement with their eyewear. The ad uses sleek visuals and fashionable models to convey a sense of contemporary style. # Product The featured products are sunglasses from "The XOXO Collection." These sunglasses come in different styles, including aviator styles shown on both models, one being a brown pair and one being a pink pair. The sunglasses appear to be designed for everyday wear, offering both style and functionality. The ad highlights the fashion aspect of the sunglasses, implying they are worth buying for their aesthetic appeal and ability to enhance personal style. # Visual style The ad has a polished and sleek aesthetic, indicative of a high-end commercial. The editing style features quick cuts to highlight the different styles of sunglasses. The pacing is moderate, with cuts timed to coincide with music beats or changes in the scene, enhancing the ad's overall rhythm. # Hooks Text overlay: 00:00–00:03 THE / 00:00–00:03 XOXO / 00:00–00:03 COLLECTION / 00:00–00:07 QUAY Visual: 00:00–00:03 Two women stand back to back against a pink background. The woman on the left has dark skin, long braids and is wearing a cream jacket and pink-tinted aviator sunglasses. The woman on the right has fair skin, long dark hair, a black top, a white blazer, and dark aviator sunglasses. The text "THE XOXO COLLECTION" is in the center of the screen in a stylized red font and "QUAY" is written at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a new collection of on-trend sunglasses # Benefits - The sunglasses enhance the personal style # Features - Sunglasses from “The XOXO Collection” # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases Quay as a trendy and fashionable eyewear brand. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with two models back-to-back against a pink backdrop. This is meant to draw the viewer in and to show the XOXO collection from Quay. - 00:03–00:07 00:03–00:07 The ad continues with the two models holding hands while showing off Quay sunglasses. The scene aims to show unity and style.

# Ad summary The ad showcases Quay sunglasses, model High Key, through a series of static shots featuring a model wearing them and close-up product views, highlighting their availability in prescription. # Brand positioning Quay is presented as a fashionable eyewear brand, specializing in sunglasses, that embraces contemporary style and accessibility. The brand's association with the 'High Key' style suggests a focus on trend-driven design. The mention of prescription availability broadens its appeal, indicating a commitment to both fashion and functionality, thus positioning the brand as a provider of stylish and practical eyewear solutions. # Product The featured product is the 'High Key' style of sunglasses from Quay. This model is available in a dark shade, with the option for prescription lenses, broadening its appeal. The design appears sleek, modern, and somewhat oversized, targeting fashion-conscious individuals. The close-up shots and the model wearing the sunglasses highlight the aesthetic appeal and versatility of the product, suggesting that it's a worthwhile purchase for enhancing personal style and vision correction. # Visual style The ad has a clean, minimalist aesthetic with a neutral color palette. It employs static shots and smooth transitions, suggesting a polished commercial quality. The pacing is slow and consistent. # Hooks Text overlay: STYLE : HIGH KEY / ALSO AVAILABLE IN PRESCRIPTION Visual: 00:00–00:01 Close-up shot of a light-skinned woman with curly dark hair wearing 'High Key' sunglasses, silver hoop earrings, and a light-colored top. She has pink lipstick and freckles. The background is off-white. Text reads "STYLE : HIGH KEY" on the right and "ALSO AVAILABLE IN PRESCRIPTION" below. The Quay logo appears at the bottom. / 00:01–00:03 Product shot of 'High Key' sunglasses against an off-white background. Text reads "STYLE : HIGH KEY" on the right and "ALSO AVAILABLE IN PRESCRIPTION" below. The Quay logo appears at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides stylish and practical eyewear solutions through fashionable design and functionality. # Benefits - Stylish eyewear - Vision correction # Features - Sunglasses - Available in prescription - Style: High Key # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official brand perspective through stylized shots and product showcases. # Storyline - 00:00–00:01 00:00–00:01 A close-up of a model wearing the 'High Key' sunglasses transitions to a static shot of the sunglasses themselves. - 00:01–00:03 00:01–00:03 The product shot of the sunglasses transitions to a shot of a model sitting and wearing the 'High Key' sunglasses. - 00:03–00:04 00:03–00:04 The model wearing the glasses transitions to a close-up shot of the model wearing the glasses. - 00:04–00:07 00:04–00:07 The close-up shot of the model transitions to a shot of the product, and then a model wearing the glasses.

# Ad summary The ad showcases Quay sunglasses with a focus on style and fashion. # Brand positioning Quay is presented as a modern, fashion-forward eyewear brand that emphasizes style and individuality. The brand occupies a space in the consumer's mind that is associated with trendy fashion and accessories. It aligns with a youthful, confident, and expressive lifestyle. The brand avoids strict formality, opting for a more playful and contemporary feel. Their positioning is largely emotional, focusing on style and personal expression rather than pure functionality or technical specifications. # Product The advertised product is a pair of sunglasses from Quay. The sunglasses have a slim, black frame and dark lenses. The sunglasses are presented as a style accessory to elevate an outfit. They are worn by a young woman in a fashion-conscious setting, suggesting they are designed for individuals who prioritize personal style and trends. The ad does not explicitly state any functional benefits or technical features, but focuses on aesthetic appeal and enhancing a look, making them an accessory for fashionable self-expression. # Visual style The ad has a polished, contemporary aesthetic with bright lighting and a clean background. The editing style includes smooth transitions with a focus on showcasing movement and style. The production quality appears high, suggesting a commercial shoot. The pacing is moderate, with cuts timed to complement the poses. # Hooks Text overlay: 00:00–00:03 STYLE: VIBE CHECK / 00:00–00:03 QUAY Visual: 00:00–00:02 A woman with curly dark hair is shown from the waist up, sitting on a red curved surface. She wears black sunglasses, a black sleeveless top, and a patterned skirt. A large bedazzled belt buckle is visible. She moves her arms expressively, smiling and posing. The background is a plain white wall. The camera framing is a medium shot with slight movement, creating a dynamic feel. / 00:02–00:03 The camera angle shifts slightly, showing more of the woman's body as she continues to move and pose. Her arms stretch and she smiles. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sunglasses offer an easy way to elevate an outfit with dark lenses and slim, black frames. - A style accessory. # Benefits - Elevates an outfit - Enhances personal style # Features - Sunglasses with slim, black frames - Dark lenses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents a curated and stylized view of the sunglasses and the brand's image. # Storyline - 00:00–00:12 00:00–00:12 A woman wearing Quay sunglasses poses dynamically, sitting on a red surface. The message being conveyed is to showcase the sunglasses as a trendy fashion accessory. The perspective is from the brand, highlighting the product's visual appeal. The tone is upbeat and stylish, fitting the fashion-focused context.

# Ad summary In this user-generated content-style advertisement, a young woman promotes sunglasses from Quay. She claims that they are ultimate 'cool girl' sunnies, and that she gets more compliments on them than on her more expensive sunglasses. She recommends throwing them on with jeans and a white tee to look 10x better. She demonstrates the eyewear in multiple colors. # Brand positioning Quay is presented as an affordable, yet high-quality brand that is associated with a cool and trendy aesthetic. The brand aims to occupy the space of accessible fashion, offering sunglasses that are stylish and elevate any outfit without breaking the bank. The brand is positioned as a go-to for 'cool girl' sunnies that are flattering, high-quality, and versatile, pushing against the norm that expensive equals better in the fashion industry. The brand's positioning is both functional, with its emphasis on quality and versatility, and emotional, aligning with a lifestyle of effortless style and confidence. # Product Quay sunglasses are presented as affordable accessories that elevate any outfit and garner compliments. The sunglasses are designed for everyday wear, capable of pairing with a white tee and jeans for an instant upgrade. The ad features two specific styles: the 'Vibe Check' sunnies with a rectangular frame and the 'Felt Cute' sunnies in a tortoise pattern with oval lenses. Both are touted for their flattering shape and overall aesthetic appeal. The ad addresses the purchase barrier of high cost by positioning Quay sunglasses as an affordable alternative to more expensive brands without sacrificing quality or style. # Visual style The ad has a polished, UGC feel, using natural lighting and simple camera framing to mimic a casual, everyday video. The editing style consists of static shots with smooth transitions, giving it a clean and professional appearance. The pacing is consistent throughout the ad. The audio-visual sync is seamless, with the person speaking directly to the camera. # Hooks Spoken: Fact that I get more compliments on my more affordable sunglasses than I do the ones that I spend hundreds of dollars on, I need to put all of you guys on because Quay sunglasses are the ultimate cool girl sunnies and the quality is seriously unmatched. Visual: 00:00–00:02: The shot is medium close-up of a young woman with long brown hair and red nails. She is wearing a gray turtleneck sweater and gold earrings. She is holding up a pair of black Quay sunglasses and puts them on. / 00:02–00:07: The camera remains focused on the woman's face as she begins talking. The background includes a window with natural light and a ladder against a white wall. / 00:07–00:11: The background remains the same as the woman continues to talk about the sunglasses. # Funnel stage Consideration # Pain points The pain point is that high-quality sunglasses are too expensive to buy for many people: "I get more compliments on my more affordable sunglasses than I do the ones that I spend hundreds of dollars on" # Value propositions - Get the 'cool girl' look without spending hundreds of dollars - The shape is just so flattering # Benefits - Elevate any outfit - Go with pretty much anything - Make outfit look 10 times better - You're gonna get so many compliments when you walk outside with these on # Features - Affordable sunglasses - Quality - Vibe Check sunnies - rectangular frame - Felt Cute sunnies - tortoise color with oval lenses - Flattering shape # Call to action Grab some Quay sunnies # Social proof - Fact that I get more compliments on my more affordable sunglasses than I do the ones that I spend hundreds of dollars on – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the POV of a customer promoting Quay sunglasses based on her positive personal experience. # Storyline - 00:00–00:05 The creator begins by explaining that she gets more compliments on her affordable sunglasses than she does on her more expensive sunglasses. - 00:05–00:09 She states that she needs to put her audience on to Quay sunglasses because they are the ultimate cool girl sunnies. - 00:09–00:14 She emphasizes the unmatched quality of the sunglasses before showcasing a specific style: the Vibe Check sunnies. - 00:14–00:17 She says the sunnies will elevate any outfit and go with pretty much anything. - 00:17–00:22 She is not sure which color sunglasses she is more obsessed with, before showcasing the Felt Cute sunnies in tortoise color. - 00:22–00:27 She recommends wearing these sunglasses with a white tee and jeans to make the outfit look 10 times better. She also repeats that their shape is very flattering. - 00:27–00:30 She encourages the viewer to grab some Quay sunglasses, reiterating that they're the ultimate cool girl, affordable sunglasses. - 00:31–00:34 She closes by promising that you will get so many compliments when you walk outside with these sunglasses on.

# Ad summary This ad showcases a variety of sunglasses from Quay that are under $100. # Brand positioning Quay is presented as a brand that offers a wide variety of stylish sunglasses at an affordable price point. The ad focuses on showcasing the breadth of their collection, highlighting that many of their most loved styles are available for under $100. The brand aims to occupy a space in the consumer's mind as a go-to for trendy and accessible eyewear. The brand's positioning is functional, emphasizing affordability and variety, while also tapping into emotional appeal by showcasing fashionable designs. # Product The ad features a variety of sunglasses from Quay, all priced under $100. The sunglasses come in various shapes, sizes, and colors, including aviator, square, and oval frames, with different lens tints and frame materials. The ad emphasizes the affordability and style of the sunglasses, highlighting that they are "most loved." The products are presented as fashionable accessories suitable for everyday wear, with no specific use occasions mentioned beyond general style enhancement. The ad addresses the purchase barrier of price by explicitly stating that all featured sunglasses are under $100, making them accessible to a wider audience. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product against a neutral background. The editing style consists of static shots with quick cuts between different sunglass styles. The production quality is polished, giving the ad a commercial feel. The pacing is fast, with each shot lasting approximately one second, creating a sense of variety and trendiness. The cuts are not synced to any music or voiceover, maintaining a straightforward and product-focused presentation. # Hooks Text overlay: 00:00–00:07 / MOST LOVED UNDER $100 Visual: 00:00–00:01: A pair of brown, square-framed sunglasses with a gold bridge is centered on a light beige background. The text "MOST LOVED UNDER $100" is above the sunglasses, and "QUAY" is below. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding stylish sunglasses that are also affordable. Many consumers may believe that fashionable eyewear is only available at higher price points. # Value propositions - Stylish sunglasses at an accessible price point - Affordable sunglasses that are popular # Benefits - Affordable - Most loved # Features - Sunglasses - Under $100 # Call to action None used. # Social proof - The ad uses the phrase "MOST LOVED" to imply that the sunglasses are popular and well-regarded by other customers, suggesting a form of social proof. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its products and value proposition. # Storyline - 00:00–00:06 00:00–00:06: The ad opens with a series of static shots showcasing different styles of Quay sunglasses. Each shot features a different pair of sunglasses centered on a neutral background. The text overlay "MOST LOVED UNDER $100" appears above the sunglasses, and the brand name "QUAY" appears below. This sequence aims to quickly display the variety and affordability of Quay's sunglasses collection. The perspective is from the brand, showcasing its product range and value proposition. The tone is straightforward and informative.

# Ad summary This ad promotes Quay sunglasses. The ad showcases several different styles and colors, and promotes new colors available. # Brand positioning Quay is presented as a fashion-forward eyewear brand offering trendy and stylish sunglasses. The brand appears to occupy a space in the consumer's mind as a go-to for fashionable eyewear. It aligns with a youthful, modern, and stylish lifestyle, as suggested by the trendy styles, current music, and fast-paced editing. The brand focuses on emotional appeal by showcasing the latest trends, colors, and styles to allow customers to express their individuality and enhance their overall look. # Product The ad showcases a variety of Quay sunglasses, highlighting new colors and styles. Several different frame shapes are featured, from rectangular to aviator, with varying lens colors and gradients. Key details emphasized in the ad are 'New Color' options like 'Pale Pink,' 'Polished Chocolate,' and 'Rouge Glow' gradient lenses. The ad positions Quay sunglasses as a way to stay on top of current trends and elevate your personal style. The various designs and color options shown emphasize that there is something for every unique taste and preference. # Visual style The ad features a bright, clean, and polished aesthetic with a focus on showcasing the products against simple backgrounds. The editing style involves quick cuts and static shots, creating a fast-paced rhythm. The production quality is high-end, which supports the intended tone of promoting stylish, fashionable eyewear. The visual motifs include the use of colorful backgrounds, graphic shapes to frame the sunglasses and clear, legible text overlays. The estimated pacing is around 200 BPM, with consistent pacing throughout the ad. # Hooks Text overlay: THE / XOXO / COLLECTION / QUAY Visual: 00:00–00:01: A red text logo for "The XOXO Collection" by QUAY is displayed against a light pink background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to stay on top of current fashion trends. Visuals of the sunglasses in the ad suggest a product that is up-to-date and stylish. # Value propositions - The new colors and styles allow customers to express their individuality and enhance their overall look. - Offers new gradient lens styles that are on trend. # Benefits - Stay on trend - Elevate your personal style # Features - New colors - Gradient lenses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through a slideshow of products and text overlays that serve as the voice of the brand. # Storyline - 00:00–00:01 The ad opens with the brand logo to introduce the brand. - 00:01–00:14 00:01–00:14: The ad cycles through a montage of sunglass styles.

# Ad summary This ad features a close-up shot of Quay sunglasses, highlighting their style and design. # Brand positioning Quay is presented as a stylish and modern eyewear brand. The brand focuses on trendy designs and positions itself as a provider of fashionable sunglasses. The brand's tone is contemporary and cool, aligning with a lifestyle that values self-expression and staying current with fashion trends. Quay pushes against the norms of traditional, conservative eyewear brands by offering bold and unique styles. # Product The product featured is a pair of sunglasses from Quay, specifically the "Vibe Check" style. The sunglasses have a rectangular frame with dark lenses and a glossy black finish. The design is modern and sleek, appealing to individuals looking for trendy eyewear. The sunglasses are presented as a fashion accessory, emphasizing style and aesthetic appeal. The ad addresses the desire for fashionable eyewear that complements personal style. # Visual style The ad has a clean and modern visual style. The production quality is high, with a studio-shot feel. The image treatment includes soft lighting and subtle shadows, enhancing the product's appearance. The typography is simple and legible, complementing the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: STYLE: VIBE CHECK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - STYLE: VIBE CHECK # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and reinforcing brand identity. The brand aims to highlight the sunglasses' style and design while promoting brand recognition. # Storyline - The ad begins with a close-up view of the sunglasses, immediately drawing attention to the product's design. This is from the brand's perspective, showcasing the product's aesthetic appeal and style. The intention is to highlight the sunglasses as a fashionable accessory. - The text "STYLE: VIBE CHECK" is displayed next to the sunglasses, identifying the specific style being advertised. This is from the brand's perspective, informing the audience about the product's name and design. The intention is to provide specific product information and create a connection with potential customers. - The brand name "QUAY" is prominently displayed, reinforcing brand recognition. This is from the brand's perspective, emphasizing brand identity and awareness. The intention is to ensure the audience remembers the brand and associates it with stylish eyewear.

# Ad summary This ad showcases Quay's 'Could Never' glasses, highlighting various lens options and announcing their availability in prescription. # Brand positioning Quay is presented as a modern eyewear brand that embraces individuality and style. The brand is positioned to appeal to fashion-conscious consumers seeking trendy yet classic eyewear options. By showcasing various lens colors and styles, Quay caters to diverse tastes and preferences. Offering prescription lenses enhances the brand's accessibility and inclusivity, pushing against the notion that stylish eyewear is only for those with perfect vision. Quay aims to occupy a space in the consumer's mind as a go-to brand for both fashionable and functional eyewear. # Product The featured product is Quay's 'Could Never' glasses, known for their classic oval shape and modern appeal. The glasses are showcased in a range of lens colors and options, including clear, black fade, brown fade, brown solid, smoke fade, and smoke solid. The ad emphasizes that these glasses are now available in prescription, addressing the barrier that stylish eyewear is not accessible for those who need vision correction. This addition enhances the product's appeal by catering to a broader audience. # Visual style The ad has a clean and modern aesthetic with static shots and smooth transitions. The production quality is polished, resembling a commercial, which aligns with the brand's image. The use of a neutral background and centered framing creates a consistent visual motif. The pacing is steady, with a new shot every one to two seconds. # Hooks Text overlay: 00:00–00:07 COULD NEVER / 00:00–00:01 CLEAR / 00:00–00:07 NOW AVAILABLE IN PRESCRIPTION Visual: 00:00–00:01: A pair of 'Could Never' glasses with clear lenses is centered on a pale, neutral background. 'COULD NEVER' text is displayed above the glasses. 'CLEAR' text appears beneath the glasses. 'NOW AVAILABLE IN PRESCRIPTION' text is also under the glasses. The bottom of the frame shows a large 'QUAY' brand logo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stylish eyewear often not being available for those who require prescription lenses. # Value propositions - Fashionable eyewear now accessible for those needing vision correction - Variety of lens colors to match personal style - Classic oval shape with a modern appeal # Benefits - Stylish eyewear options - Vision correction with fashion - Diverse lens colors to suit different tastes # Features - Could Never glasses - Available in clear, black fade, brown fade, brown solid, smoke fade, and smoke solid lenses - Now available in prescription # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and availability. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a pair of 'Could Never' glasses with clear lenses, set against a clean, neutral background. The text 'COULD NEVER' appears above the glasses, followed by 'CLEAR' and 'NOW AVAILABLE IN PRESCRIPTION' below, establishing the product and its availability. - 00:01–00:02 00:01–00:02: The lenses transition to a black fade, maintaining the same text elements and background, showcasing the lens variation. - 00:02–00:03 00:02–00:03: The lenses change to a brown fade, keeping the same text and background to highlight another color option. - 00:03–00:04 00:03–00:04: The lenses shift to a brown solid color, continuing the visual pattern to showcase the range of available lenses. - 00:04–00:05 00:04–00:05: The lenses switch to a smoke fade, maintaining consistency with the presentation of different lens options. - 00:05–00:06 00:05–00:06: The lenses are presented in a smoke fade again. - 00:06–00:07 00:06–00:07: Finally, the lenses are shown in a smoke solid color, completing the showcase of different lens variations.

# Ad summary This ad showcases the Qlout sunglasses. The ad features the sunglasses on a white reflective surface as different lens colors are displayed, highlighting their versatility and design. # Brand positioning Qlout is presented as a modern eyewear brand that focuses on stylish and versatile sunglasses. The brand aims to occupy a space in the consumer's mind that values a combination of fashion and functionality, particularly through the variety of lens colors available. The brand does not explicitly align with specific values or lifestyle, but the presentation suggests a focus on visual appeal and adaptability to different styles. Qlout appears to ignore category norms, focusing on simple presentation of the product itself. The brand positioning appears to be functional, highlighting the variety of options and the design of the sunglasses. # Product The advertised product is Qlout sunglasses, specifically a pair with a thin, gold-colored metal frame. The sunglasses are displayed on a reflective white surface. The ad highlights the availability of the sunglasses with different lens colors, including clear, dark gray, light gray, brown, and dark brown. The sunglasses feature round lenses and adjustable nose pads. The main USP of the product is the variety of lens colors offered, allowing customers to choose a style that fits their preference. The ad focuses on showcasing the visual appeal and design of the sunglasses, emphasizing their versatility and style. The sunglasses are presented in a neutral setting to keep focus on design and lens options. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The editing style consists of static shots with smooth transitions between lens color changes. The production quality is high-end, typical of a commercial product demo. There are no apparent visual motifs beyond the consistent product placement and background. The pacing is moderate, with changes occurring every second. The audio-visual sync is subtle, with the color changes being the primary visual element. # Hooks Visual: 00:00–00:01: A pair of Qlout sunglasses with thin, gold-colored metal frames and clear lenses is displayed on a white reflective surface. The background is plain white. The sunglasses are positioned at an angle, with their reflection visible on the surface below. The lighting is bright and even, highlighting the details of the frame and lenses. Above the sunglasses are six small circles, each representing a different lens color option. / 00:01–00:02: The lenses of the sunglasses change to a dark gray color. The rest of the scene remains the same, with the sunglasses displayed on the white reflective surface, the gold frames, and the row of lens color options above. / 00:02–00:03: The lenses shift to a lighter gray tint. The setting, sunglasses frame, and background remain consistent with the previous shots. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Variety of lens colors provides customizable style. # Benefits - Versatile style options - Customizable appearance # Features - Thin, gold-colored metal frames - Round lenses - Adjustable nose pads - Variety of lens colors: clear, dark gray, light gray, brown, dark brown # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:01 The ad begins with a static shot of Qlout sunglasses with gold frames and clear lenses, displayed on a white reflective surface. This opening shot introduces the product and its design. - 00:01–00:02 The lenses change to dark gray, highlighting the variety of lens colors available. This change shows one of the options to the viewer. - 00:02–00:03 The lenses shift to light gray, continuing to showcase the different lens color options. This showcases the product's versatility. - 00:03–00:04 The lenses darken further to a darker gray, emphasizing the range of shades available. This maintains the focus on the product's customizability. - 00:04–00:05 The lenses change to a light brown tint, showing a warmer tone option. This continues to highlight the versatility and stylistic options. - 00:05–00:06 The lenses become a dark brown color, completing the display of available lens options. This ending highlights the product's design and color choices.

# Ad summary This ad features a product showcase with three pairs of glasses. The features of the glasses are called out with arrows. # Brand positioning QUAY is positioned as a brand that offers stylish and high-quality sunglasses. The ad showcases three different styles of sunglasses, highlighting unique design elements such as the exposed inner core, crystal magenta interior, and premium tort acetate. The brand aims to appeal to consumers who are looking for fashionable and well-crafted eyewear that stands out from the norm. # Product The ad features sunglasses from QUAY, specifically highlighting three distinct styles. One pair has an exposed inner core design, showcasing the inner construction. Another pair features a crystal magenta interior, adding a pop of color and uniqueness. The third pair is made from premium tort acetate, emphasizing the high-quality materials used. These details aim to showcase the attention to detail and unique design elements that make QUAY sunglasses worth considering. All are assumed to provide UV protection, though that benefit is not explicitly mentioned. # Visual style The ad has a clean and minimalist visual style with a focus on showcasing the product's features. The use of neutral colors and simple composition creates a sophisticated and modern aesthetic. The product is well-lit and the annotations are straightforward, which ensures that the features are easily understood. # Hooks Headline: NEW STYLE: TALK SHOW # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Exposed inner core adds a unique design element. - Crystal magenta interior adds a pop of color. - Premium tort acetate ensures high-quality materials. # Benefits - None used. # Features - Exposed inner core - Crystal magenta interior - Premium tort acetate # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing and highlighting the features of its new sunglasses. # Storyline - The ad begins by introducing the new style: Talk Show, capturing the viewer's attention and setting the stage for showcasing new eyewear designs. The brand is the storyteller here, announcing the release of a new collection and piquing the audience's interest in the latest trends. - The ad then highlights the specific features of the sunglasses, such as the exposed inner core, crystal magenta interior, and premium tort acetate. The brand points out these details to emphasize the unique design elements and quality materials that differentiate its products from competitors, offering viewers insight into the craftsmanship and style of each pair. - The ad concludes with the QUAY brand logo, reinforcing brand recognition and solidifying the association between the showcased sunglasses and the brand's identity. The brand leaves a lasting impression on viewers, encouraging them to explore more of QUAY's offerings and consider purchasing their sunglasses.

# Ad summary The ad features a woman showcasing the Quay brand sunglasses, specifically the Chart Topper style from the XOXO collection. She highlights the updated colorway, gradient lenses with romantic pink hues, and classic Quay logo detail. The ad emphasizes that aviator styles never go out of style and that these are perfect for spring and summer, encouraging viewers to shop the XOXO collection on Quay.com. # Brand positioning Quay is presented as a fashion-forward eyewear brand known for its attention to detail. The brand values style, quality, and staying on-trend, as demonstrated by the updated colorway and classic aviator design. Quay positions itself as a go-to for fashionable sunglasses that elevate everyday looks. By focusing on design details and timeless styles, Quay implies a commitment to quality and customer satisfaction, aiming to occupy a space in the consumer's mind as a provider of stylish, reliable, and detailed eyewear. # Product The advertised product is the Chart Topper aviator sunglasses from Quay's XOXO collection, featuring an updated colorway. These sunglasses have a soft gradient lens with romantic pink hues. The design includes the classic Quay logo on the tubular arms, emphasizing the brand's attention to detail. The glasses are presented as a timeless style perfect for spring and summer, suggesting they are versatile for various occasions and suitable for different outfits. The ad addresses the desire for stylish and quality eyewear that remains fashionable across seasons. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product. The editing style is simple with static shots and smooth transitions. The production quality is high-end, aiming for a commercial feel. The pacing is consistent, focusing on clear product presentation and messaging. The visual style is bright and well-lit, emphasizing the details of the sunglasses. # Hooks Spoken: Female 1: Meet Chart Topper in an updated colorway from our XOXO collection. Visual: 00:00–00:02: A woman with long brown hair and light skin holds up pink-tinted aviator sunglasses against a plain white background. She wears a black top and smiles as she speaks. The camera is at eye level, providing a clear view of her face and the sunglasses. / 00:02–00:03: The same woman puts on the sunglasses. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding eyewear that is both stylish and timeless, emphasizing that the aviator style never goes out of style and that this updated colorway is perfect for the upcoming seasons. # Value propositions - Timeless style: Aviators never go out of style. - Seasonal appeal: Perfect for spring and summer. - Brand detail: Classic Quay logo # Benefits - Aviators never go out of style - Perfect for spring and summer # Features - Updated colorway - Soft gradient lens - Romantic pink hues - Classic Quay logo on the tubular arms # Call to action To shop the full XOXO collection make sure you head to quay.com. # Point of view - Customer 100% – The ad is presented from the perspective of someone who appears to be a customer or user of the product, shown through a casual, friendly, and testimonial style. # Storyline - 00:00–00:03 The presenter introduces the Chart Topper sunglasses in an updated colorway from the XOXO collection. The intention is to grab attention with a stylish product and hint at newness and exclusivity within the brand's offerings. The tone is friendly and inviting. - 00:03–00:06 She highlights the soft gradient lens with romantic pink hues. The intent is to showcase the aesthetic details of the sunglasses and appeal to viewers who appreciate fashionable accessories. The tone is descriptive and enthusiastic, highlighting the product’s appealing features. - 00:06–00:09 She notes that aviators never go out of style and that this particular style is perfect for spring and summer. The intention is to reassure viewers of the sunglasses' timeless appeal and suitability for the upcoming seasons, reducing the barrier to purchase. The tone is confident and reassuring. - 00:09–00:14 She points out the classic Quay logo on the tubular arms, emphasizing the brand's attention to detail. The intent is to reinforce the brand's commitment to quality and design, appealing to customers who value craftsmanship. The tone is proud and informative. - 00:14–00:18 She concludes by encouraging viewers to shop the full XOXO collection on Quay.com. The intention is to drive traffic to the website and prompt a purchase. The tone is direct and inviting, making it easy for viewers to take the next step.

# Ad summary A minimalist image promoting 40% off sitewide for a limited time from Quay, featuring a pair of folded sunglasses. # Brand positioning Quay is presented as a stylish and contemporary eyewear brand, focusing on fashionable sunglasses and accessories. The brand targets consumers who seek trendy and affordable eyewear without compromising on style. Quay's positioning is likely in the fast-fashion or accessible luxury segment, emphasizing current trends and frequent collections. The brand does not seem to be following category norms and the values align with individualism, fashion-forwardness, and accessibility. Its positioning is functional through the availability of trendy sunglasses at an affordable price point. # Product The product featured is a pair of sunglasses, specifically shown in a folded position. The sunglasses have a dark gray or black lenses and a metallic silver frame. The frame appears to be made of a lightweight metal. The sunglasses are presented as a fashion accessory, designed for everyday wear. The primary selling point is the promotional discount of 40% off sitewide, incentivizing immediate purchase and addressing the potential purchase barrier of price. The ad does not specify gender or age range. # Visual style The ad utilizes a minimalist visual approach, featuring a clean product shot on a neutral background. The overall aesthetic is simple and contemporary, with a focus on the product and the offer. The image treatment includes subtle color grading to create a cohesive tone. Typography is clean and legible, integrated seamlessly into the design. # Hooks Headline: 40% OFF SITEWIDE* # Funnel stage Bottom of funnel (Conversion) # Pain points The ad directly addresses the high cost of eyewear, particularly sunglasses, by offering a significant discount. # Value propositions - 40% OFF SITEWIDE* # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the image ad, with the brand promoting its product and announcing an offer. - Customer: The customer is viewing an ad for sunglasses. # Storyline - The ad opens with a headline that grabs attention. The message is to promote a sale, which incentivizes the audience to buy. This is told from the brand's perspective, announcing an offer. - The ad features a product shot of folded sunglasses. This is to display the product and offer visual confirmation of the brand's eyewear, which aims to draw the customer's eye to the brand's specific product. The brand is showing its product in the ad. - A disclaimer text provides important information about the offer. The purpose is to inform the customer about the offer's expiration and limitations. This is from the brand's perspective to let the customer know about the terms and conditions of the offer. - The brand's logo appears at the bottom of the frame. This is to reinforce brand recognition and to further legitimize the product and offer. This is from the brand to highlight the brand.

# Ad summary This ad showcases a new color of sunglasses from the brand. A woman is shown in an office setting modeling the sunglasses. # Brand positioning This brand is presented as fashionable and trendy, offering sunglasses that are both functional and stylish. The brand promotes a fun and carefree lifestyle, aiming to occupy a space in the consumer's mind as a go-to for fashionable eyewear. The brand appears to ignore category norms by showcasing bold colors and unique designs, and aligns with emotional positioning by highlighting fun, new releases. # Product The product featured is a pair of sunglasses referred to as "SET LIST" available in a new color. The sunglasses have a bold, oversized aviator-inspired design with a thick black frame and tinted lenses. The product appears to be for anyone interested in making a fashion statement with their eyewear. The ad directly showcases the new color release, implying the company offers a variety of colors in this style and is worth trying for its fresh take on sunglasses. # Visual style The ad has a casual, UGC feel with bright lighting and a simple background. The editing is minimal with static shots and a focus on the product and the person wearing it. The production quality suggests a hybrid approach, balancing a polished presentation with the authenticity of user-generated content. The ad is paced evenly, with each shot held long enough to register the visual elements. # Hooks Spoken: 00:00–00:05: Having a good day because we dropped SET LIST in a new color Text overlay: 00:00–00:05: having a good day because we dropped SET LIST in a new color Visual: 00:00–00:01: A woman with medium-toned skin and long brown hair pulled into a messy bun stands in an office space with white walls. She wears a gray, off-the-shoulder long-sleeve shirt. She holds up a pair of black sunglasses with red-tinted lenses. Behind her is a desk with office supplies, a TV, and other typical office equipment. The camera is stationary and at eye level. / 00:01–00:03: The woman puts on the sunglasses. She crosses her arms and poses with a slight smile. The camera remains stationary. / 00:03–00:05: The woman makes hand gestures as if she is posing for photos while wearing the sunglasses. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The new color drop implies up-to-date trendy styles. # Benefits - Implied fashion statement # Features - New color of "SET LIST" sunglasses # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone who is seemingly a creator or customer of the brand, showcasing the product and creating a casual, relatable feel. # Storyline - 00:00–00:01 A woman stands in an office setting, holding up a pair of sunglasses. - 00:01–00:03 00:01–00:03: The woman puts on the sunglasses and poses while looking at the camera. This is meant to showcase the product being worn and to create visual interest for the viewer. - 00:03–00:05 The woman makes hand gestures as if posing.

# Ad summary Image ad featuring a woman wearing Quay sunglasses. # Brand positioning Quay is presented as a fashion-forward eyewear brand that enhances individual style. The ad emphasizes trendiness with a focus on a fashionable, modern aesthetic, positioning the brand as an accessible luxury item for those who want to express themselves through their accessories. Quay aims to align with a youthful, stylish demographic that values both fashion and individuality. The brand ignores category norms of high-end luxury brands and leans toward an emotional brand positioning centered on enhancing personal style and confidence. # Product The featured product is a pair of round sunglasses with a thin gold metal frame and dark lenses. These sunglasses are positioned as a stylish accessory, suitable for enhancing one's look and expressing individual style. The ad highlights the frame style, called 'Anyways.' The sunglasses appear to be designed for everyday wear, offering both a fashion statement and functional eye protection. The sleek design and the model wearing them suggest that these sunglasses are a desirable accessory, enhancing one's overall appearance. # Visual style The ad has a highly polished, studio-shot production quality with a focus on lifestyle integration. The image treatment includes a warm color grading that enhances the tan tones in the woman's skin and hair. The overall aesthetic is clean and modern, designed to capture attention quickly in a social media feed. The typography is integrated subtly to convey key information without distracting from the model and product. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer: The image focuses on a stylish woman wearing the product, giving the viewer an immediate sense of how the sunglasses look when worn in real life. # Storyline - The ad starts with a close-up shot of a woman wearing round sunglasses with a gold frame. This is intended to immediately showcase the product and its aesthetic appeal from a customer's POV. - The lower portion of the ad features the brand's name overlaid across the model's clothing. This reinforces brand awareness and recognition from the brand's POV. - The text 'STYLE: ANYWAYS' is placed near the sunglasses, identifying the specific model and suggesting an attitude of carefree style from the brand's POV.

# Ad summary This ad by Quay features a variety of people wearing Quay sunglasses to promote their 40% off sitewide sale. # Brand positioning Quay is presented as a fashion-forward brand for both men and women that offers trendy sunglasses at an accessible price point. The brand is positioned to align with a youthful, stylish, and diverse audience. There are different styles of sunglasses shown for a wide variety of tastes and styles. # Product Quay sunglasses are displayed in a variety of styles and colors. The sunglasses are available for both men and women, and come in different frame shapes. Quay offers sunglasses for a wide variety of styles. # Visual style The ad has a polished aesthetic with clean backgrounds. The editing style features quick cuts to showcase a variety of models and styles. The pacing is quick with frequent cuts. The visuals and text are synced. # Hooks Text overlay: 00:00–00:03 40% OFF / 00:00–00:03 SITEWIDE* / 00:00–00:03 Limited time. Exclusions apply. / 00:00–00:03 QUAY Visual: 00:00–00:00 A young, fair-skinned woman with curly brown hair wears gold-rimmed sunglasses and a white lace top. She is facing forward. The background is an off-white color. Overlay text reads "40% OFF SITEWIDE* QUAY." / 00:01–00:01 A fair-skinned woman with blonde hair wears translucent pink-tinted sunglasses and a brown scoop neck shirt. She is facing forward. The background is an off-white color. Overlay text reads "40% OFF SITEWIDE* QUAY." / 00:02–00:02 A light-skinned man with short-cropped hair wears black sunglasses and a black t-shirt. He is in a three-quarters profile view. The background is an off-white color. Overlay text reads "40% OFF SITEWIDE* QUAY." / 00:03–00:03 A fair-skinned woman with long brown hair wears oversized black sunglasses, a white blouse, and a black and white tweed jacket. She is facing forward. The background is an off-white color. Overlay text reads "40% OFF SITEWIDE* QUAY." # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 40% off sitewide allows customers to save money on any product. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's products through polished visuals and promotional messaging. # Storyline - 00:00–00:04 A variety of models are shown wearing Quay sunglasses.

# Ad summary This ad showcases Quay's Nightfall Remixed sunglasses in a new Rouge Glow color. The ad features close-up shots of the glasses and a model wearing them against a pink backdrop, highlighting the style and color of the eyewear. # Brand positioning Quay is presented as a stylish and fashionable eyewear brand, focusing on trendy designs and bold aesthetics. The brand emphasizes style and individuality. Quay positions itself as a modern and trendy brand, appealing to fashion-conscious consumers who want to stand out. The brand focuses on delivering fashionable eyewear that enhances personal style, stepping away from traditional or purely functional eyewear brands. # Product The product featured is the Nightfall Remixed sunglasses by Quay, specifically in the new color, Rouge Glow. These sunglasses have a distinctive oversized shield design with a gold frame and gradient red lenses. The sunglasses are designed to make a bold fashion statement. The ad focuses on the aesthetic appeal and modern style of the sunglasses, highlighting their unique color and design. # Visual style The ad features a clean and modern aesthetic with a focus on product presentation. It uses static shots, a bright color palette, and clear text overlays to convey information. The overall impression is polished and commercial, designed to appeal to fashion-conscious consumers. # Hooks Text overlay: 00:00–00:02 NEW COLOR: ROUGE GLOW / 00:00–00:04 NIGHTFALL REMIXED Visual: 00:00–00:02: A close-up static shot of the Quay Nightfall Remixed sunglasses in Rouge Glow. The sunglasses are displayed on a reflective surface, with the frame visible. A light pink block is on the right side with the text 'NIGHTFALL REMIXED' vertically aligned. On the bottom left in smaller text: 'NEW COLOR: ROUGE GLOW'. / 00:02–00:03: A close-up static shot of a young man with short dark hair wearing the sunglasses. He is wearing a black t-shirt and posing against a solid pink background. The brand name 'QUAY' is displayed prominently at the bottom, overlaid on his shirt. Text on the left side: 'STYLE: NIGHTFALL REMIXED'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish eyewear - Trendy design # Benefits - Enhanced style - Modern look - Unique color # Features - Oversized shield sunglasses - Gold frame - Gradient red lenses - New color: Rouge Glow # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its aesthetic appeal. # Storyline - 00:00–00:02 The ad opens with a close-up static shot of the Quay Nightfall Remixed sunglasses. - 00:02–00:04 The shot transitions to a close-up static shot of a model wearing the sunglasses.