How Omadays Advertises on Meta

# Ad summary This ad highlights a shampoo for blonde hair that is designed to provide a honey blonde color that lasts for 7 days. It claims to not damage the hair and is quick to apply. It ends with a call to action to pre-order now before they're out of stock. # Brand positioning Omad's positioning revolves around hair care solutions that are free of harsh chemicals like dyes, aiming to provide consumers with products that are gentle and non-damaging to their hair. The brand seems to follow the category norms by selling the product directly to consumers and advertising it through social media. It also places emphasis on the benefits of its shampoo, which is the creation of a desired hair color without damaging the hair. The brand's positioning is functional as it promises to dye the hair without damaging it. # Product The advertised product is Omad's Honey Blonde Shampoo, designed for individuals seeking to achieve or maintain a honey blonde hair color without causing damage to their hair. This shampoo is positioned as a safe alternative to traditional salon dyes. It's designed to provide a color that lasts for 7 days per wash, while being free from harmful dyes. The primary USP is its ability to deliver the desired hair color without the salon visit. This also addresses the purchase barrier of potential hair damage associated with traditional hair coloring methods. The shampoo is presented as a practical solution for home use, offering the benefits of hair coloring with the ease of shampooing. # Visual style The ad has an informal UGC feel with basic editing. The shots are simple and direct. The color palette is warm, with golden and honey tones dominating. The editing style includes quick cuts and transitions between various scenes. The ad is fast-paced, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:03 You've always dreamed of that honey blonde color, but you're terrified of salon damage. THE HACK. Text overlay: 00:00–00:02 You've always dreamed of that HONEY BLONDE color... 🍯 / 00:02–00:03 But you're TERRIFIED of salon damage... / 00:02–00:03 THE HACK 👉 Visual: 00:00–00:02 The shot shows a woman indoors, facing away from the camera. She has long blonde hair and is wearing a white long-sleeved shirt. She is touching her hair. On the bottom of the screen are images from Pinterest of different styles of honey blonde hair. / 00:02–00:02 The shot shows a fair-skinned person wearing a hair net and gloves, sitting in front of a computer in a lab setting. / 00:02–00:03 The shot shows a machine stirring a white substance in a beaker. The shot also shows a gloved hand. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fear of salon damage. "But you're TERRIFIED of salon damage..." # Value propositions - A honey blonde shampoo that colors your hair without the use of salon or dyes. - Color that lasts for 7 days # Benefits - Gives honey blonde color to the hair - Maintains hair color for up to 7 days per wash - No damage to the hair - No need to go to the salon # Features - Honey blonde shampoo - 1 wash = Color that lasts 7 days - Zero dye - Zero salon - ZERO damage # Call to action PRE-ORDER NOW Before we're out of stock! # Social proof - None used. # Point of view - Customer 50% – The customer POV is communicated by using visuals and language that highlight their thoughts, desires, and concerns. - Brand 50% – The brand POV is communicated through explicit product claims, features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman touching her hair, followed by screenshots of blonde hair from Pinterest. The message is that this is the honey blonde color people dream about. - 00:02–00:03 00:02–00:03 The ad transitions to images of a lab and a white substance being stirred. The message is that many people are afraid of damage from going to the salon, which transitions into the next message of a solution for this issue. - 00:03–00:06 00:03–00:06 The ad shifts to an image of a hand holding the shampoo. Text overlay says they created this shampoo just for the viewer. - 00:06–00:09 00:06–00:09 The ad shows the blonde shampoo being poured into a bottle. The message is that the honey blonde shampoo with just 1 wash can provide color that lasts 7 days. - 00:09–00:12 00:09–00:12 The ad shows a woman holding the bottle of shampoo and states that it has zero dye, zero salon appointments, and zero damage. This is followed by more visuals of the shampoo. - 00:12–00:13 00:12–00:13 The ad shows a person styling blonde curly hair and prompts people to pre-order the shampoo before it's out of stock.

# Ad summary The ad showcases Omad’s Honey Blonde Repigmenting Shampoo, designed for individuals seeking to achieve or maintain a honey blonde hair color without the damage or commitment of traditional hair dye. It addresses the concern of damaging hair at the salon and promotes the shampoo as a safe, easy, and effective alternative, promising color that lasts up to 7 days. # Brand positioning Omad positions itself as a solution for easy at-home hair color maintenance. The brand is presented as innovative, creating hair products that deliver salon-quality results without the damaging effects of traditional dyes. The brand’s tone is playful, aligning with a youthful, trend-conscious lifestyle and pushing against the traditional salon experience. Omad is functional, providing a simple, effective solution for maintaining hair color at home. # Product The Omad Honey Blonde Repigmenting Shampoo is a hair care product designed to refresh and maintain honey blonde hair color. It's targeted towards people looking to avoid the damage caused by traditional hair dyes and frequent salon visits. The ad explicitly states that one shampoo application provides color that lasts up to 7 days. Its USPs include providing color without coloration, without the need for a hairdresser, and without damaging the hair. The shampoo is a blend of protective agents and blonde color pigments. It is shown being used at home as a part of a regular hair care routine, offering a convenient alternative to salon visits. The ad addresses concerns about hair damage and the time/cost commitment of professional coloring. # Visual style The ad uses a mix of UGC-style shots and polished product close-ups, creating a hybrid feel. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. Visual motifs include shots of the shampoo product itself, often with honey textures, and the use of text overlays to emphasize key points. # Hooks Spoken: 00:00–00:05 [Singing] Even the comatose, they don't dance and tell. We only miss it if you're not serious. Text overlay: 00:00–00:02 Tu as toujours rêvé de cette couleur BLOND MIEL...🍯 Visual: 00:00–00:02: A woman stands facing away from the camera, running her hands through her long, wavy, honey blonde hair. She wears a white long-sleeved shirt and a gold hair clip. In the background is a beige tiled wall. Underneath are images of honey blonde hair. # Funnel stage Middle of funnel (Consideration) # Pain points Fear of damaging hair with traditional hair dyeing processes at the salon: "Mais tu as peur de DÉTRUIRE tes cheveux chez le coiffeur..." # Value propositions - The shampoo provides color for up to 7 days - Avoid damaging hair at the salon - The shampoo works without causing damage, without requiring a visit to the salon, and without traditional hair dyes # Benefits - Sans coloration - Sans coiffeur - Sans abîmer tes cheveux # Features - Shampoing repigmentant blond miel - Honey blonde repigmenting shampoo - Une couleur qui dure 7 jours # Call to action Précommande-le dès maintenant avant qu'il ne tombe en rupture # Social proof - None used. # Point of view - Customer 60% – A customer shows her hair, which is positive validation of the product. - Brand 40% – The voiceover, graphics, and overlaid text highlight the product details and benefits. # Storyline - 00:00–00:02 The ad begins with a shot of a woman’s honey blonde hair and superimposed images of honey blonde hairstyles. - 00:00–00:02 The message highlights that the product is for people who have dreamed of achieving a honey blonde hair color. This frames the ad's hook from the viewer's perspective and sets the stage for the offering by acknowledging the viewer's aspiration for a specific hair color. - 00:02–00:03 The storyline continues with a shift to a laboratory setting, emphasizing the scientific development behind the product. The woman is shown monitoring data on a computer screen, suggesting a focus on safety and innovation. - 00:03–00:04 A liquid is being mixed in a beaker. - 00:02–00:03 The ad addresses a potential barrier by suggesting the product is for people who fear damaging their hair with traditional salon treatments. This anticipates a concern many potential customers might have about dyeing their hair, setting up the shampoo as a gentle alternative. - 00:04–00:06 The narrative transitions to showcasing the product itself, highlighting its texture and color. - 00:04–00:05 A hand is shown mixing a cream with product ingredients. - 00:04–00:05 The line, "We created this shampoo for you," personalizes the pitch, creating a sense of connection with the viewer. This reinforces that the product is designed with their specific needs and concerns in mind, making it more relatable. - 00:06–00:07 The ad cuts to shots of the product in its packaging and product being poured from a bottle. - 00:06–00:07 The ad specifies that the shampoo provides color for up to 7 days, setting clear expectations about the product's longevity and benefits. The ad also shows product packaging. The product is being poured from a small brown bottle with a yellow label. - 00:08–00:09 The ad cuts to the woman from the beginning of the ad, holding a bottle of Omad shampoo in front of a bathtub. - 00:08–00:09 The tagline reinforces that the product works without causing damage, without requiring a visit to the salon, and without traditional hair dyes. - 00:09–00:11 The ad returns to emphasizing the product itself, with honey being poured on the packaging. - 00:09–00:11 The ad states that only a few units are remaining and that the product is selling quickly, increasing urgency. - 00:12–00:13 The ad concludes with a call to action, encouraging viewers to pre-order before it runs out of stock. - 00:12–00:13 The ad shows a woman running her hands through her hair to show the effectiveness of the product.

# Ad summary The ad promotes a hair lightening spray for all hair colors and types. A woman wearing a lab coat answers the question of whether the spray is only for blondes and uses visuals to show the range of results the product can deliver depending on the original hair color. # Brand positioning The brand is positioned as a knowledgeable authority on hair lightening, promoting accessibility and ease of use. The brand aims to occupy a space in the consumer's mind as an expert resource for safe and effective hair lightening solutions. The brand adopts an informative and reassuring tone, dispelling misconceptions about hair lightening products. It pushes against the norm that lightening sprays are only for blonde hair, positioning the brand as inclusive and suitable for all hair colors and types. The brand is positioning its product as a functional solution to gradually lighten hair without damage. # Product The product is a hair-lightening spray designed for use on all hair colors and types. The spray works by gradually lightening the hair in 2-4 tones without causing damage. It allows the user to control the lightening process; after 2-3 applications for a light effect, or after 2-3 bottles for a more pronounced effect. The ad addresses the misconception that lightening sprays are only for blondes, emphasizing that this product works on everyone. It also addresses the concern about hair damage, stating that the spray lightens hair safely. # Visual style The ad has a polished aesthetic and utilizes quick cuts and split screens to showcase different hair colors and results. The production quality is high, with clear lighting and a clean background. The editing is timed with the voiceover, creating a smooth and engaging viewing experience. The pacing is consistent, with quick cuts to highlight different before and after results. # Hooks Spoken: Female 1: Alors, faux est totalement faux. Text overlay: On répond à vos questions sur le blond / Le spray éclaircissant c'est que pour les blondes ? 🧐🤔 Visual: 00:00–00:03: A blonde woman with fair skin wearing a lab coat and clear glasses stands centered against a gray wall. She has gold hoop earrings and her hair is straight. She is in front of a gray wall. A white box with black text hovers above her head. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the misconception that hair lightening sprays are only for blondes. # Value propositions - Progressive lightening without damaging the hair. - Works on all hair colors and types. # Benefits - Gradual lightening of hair - Safe to use - Can stop after 2-3 applications for a light effect - Control the lightening # Features - Lightens hair in 2-4 tones - Works on all hair colors - Works on all hair types - Progressive lightening - Doesn't damage hair # Call to action None used. # Point of view - Customer 30% – Showcasing before and after pictures of customers using the product. # Storyline - 00:00–00:01 The ad opens with a text overlay that reads "On répond à vos questions sur le blond. Le spray éclaircissant c'est que pour les blondes ?" indicating that the ad is designed to answer the common customer questions. This sets up a Q&A format where the question is presented as a potential misconception or concern about the product. - 00:01–00:03 The woman in a lab coat says that it is "totalement faux" that the spray is only for blondes. She is directly addressing the question in the text overlay from the audience's point of view and immediately refuting the assumption. - 00:03–00:07 To prove her claim, the woman introduces different before-and-after hair photos, with people brushing their hair to show the different results based on original hair color. This shows from the customer perspective and is intended to demonstrate the spray's versatility on all hair colors and hair types. - 00:03–00:06 The woman says that the product "fonctionne sur toutes les couleurs de cheveux et tous les types de cheveux," further emphasizing its versatility and that the spray is not just for blondes. This is from the brand's perspective, with the intention of assuring potential customers. - 00:07–00:10 The woman then transitions to explain that the spray can lighten any hair color by "de 2 à 4 tons." The intention is to highlight the range of lightening capabilities of the product. This part of the story comes from the brand's perspective and functions as a product claim and benefit. - 00:08–00:10 The woman uses more visuals of hair swatches of different hair colors to highlight the spectrum of hair the product works on. - 00:10–00:13 The woman continues to explain that the spray works "de manière progressive sans abîmer les cheveux," and assures potential customers the product is safe for use. This emphasizes the benefits of gentle lightening without damage. - 00:13–00:17 More visuals showcase before and after shots of different women with different hair colors. The intent is to further illustrate the versatility of the spray. - 00:18–00:28 She closes by explaining that "On contrôle l’éclaircissement," and states that depending on how many applications or bottles you use, you can control the amount of lightening. This shows from the brand's perspective, and is meant to highlight the level of control the user has when lightening their hair.

# Ad summary This ad promotes a honey blonde shampoo that claims to give instant salon results that last seven days and a honey blonde in just one wash while saving on the salon bill. # Brand positioning The brand is presented as a provider of convenient and affordable hair care solutions. It aims to occupy the space of accessible beauty treatments that deliver salon-quality results at home. The brand aligns with values of simplicity, efficiency, and cost-effectiveness, catering to individuals who seek to maintain their hair color without the expense or time commitment of salon visits. It pushes against the norm of frequent salon appointments, offering a functional alternative that saves time and money. The brand positioning is primarily functional, emphasizing the product's performance in achieving and maintaining a specific hair color quickly and easily. # Product The featured product is a Honey Blonde Shampoo designed to provide instant salon-quality results that last up to seven days. It claims to give honey blonde hair in just one wash. It is marketed as an alternative to salon visits, saving users money, specifically 150€. The shampoo is for individuals who want to achieve or maintain honey blonde hair color at home, without the need for professional treatments. The product is currently in extremely limited stock and available for pre-order now. A potential purchase barrier is addressed by showing how it's possible to achieve and maintain honey blonde hair color at home, without the expense or time commitment of salon visits. # Visual style The ad has a UGC feel, with simple shots and minimal editing. The production quality is basic, giving it an authentic and relatable tone. The pacing is quick, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:10 Female 1: [SINGING] Come on, come on, give me, give me dip, dip, dip potion. Text overlay: 00:00–00:02 WANT THIS HONEY BLONDE IN 5 MINS? / 00:00–00:02 GET THIS ROUTINE >>> / 00:01–00:02 (no hair dye/salon) Visual: 00:00–00:02: A woman with long, wavy honey blonde hair is sitting on a light-colored couch or bed. She is wearing a white top and blue shorts. The background is a plain white wall and a doorway. The camera is stationary and focuses on the woman's hair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of spending time and money on salon visits to achieve and maintain honey blonde hair. # Value propositions - Achieve honey blonde hair in just one wash, saving the cost of a salon visit (€150). # Benefits - Instant salon results that lasts 7 days - Honey blonde in just 1 wash - Save the €150 salon bill # Features - Honey Blonde Shampoo # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using and demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a woman showing off her honey blonde hair, implying the end result of using the product. - 00:02–00:05 The ad transitions to a close-up shot of the honey blonde shampoo being poured into a bottle, highlighting its texture and color. - 00:05–00:07 The woman showcases the product and reacts with surprise and satisfaction, suggesting the effectiveness of the shampoo. - 00:07–00:09 The woman displays the shampoo's consistency on her hand. - 00:09–00:10 The ad ends with the woman pointing to her hair, now styled in a honey blonde tone, reinforcing the product's ability to deliver the promised results.

# Ad summary This ad promotes Omad's Honey Blonde repigmenting shampoo. The ad highlights the convenience of achieving a honey blonde hair color at home, without damaging the hair or going to a salon. # Brand positioning Omad is presented as a brand offering convenient at-home hair coloring solutions that are gentle on the hair. The brand emphasizes the ability to achieve salon-quality results without the damage associated with traditional dyes and salon treatments. The brand positions itself as a solution to the common fear of damaging hair while coloring. It aligns with values of convenience, hair health, and effective, damage-free hair coloring, pushing against traditional hair coloring methods that often involve harsh chemicals and professional salon visits. # Product The featured product is Omad's Honey Blonde repigmenting shampoo, designed for those who desire honey blonde hair without the damage associated with traditional dyes and salon treatments. It's intended for individuals who are afraid of damaging their hair in the salon. The ad claims that one wash with the shampoo results in a color that lasts for 7 days, offering a convenient and gentle way to maintain or achieve honey blonde hair. The shampoo is presented as a no-dye, no-salon, hair-friendly alternative. The product is packaged in a dark bottle with a bright yellow label. # Visual style The ad has a UGC feel with a mix of polished and raw footage. The editing includes quick cuts and transitions to maintain a fast pace. The color palette features warm tones, especially honey and blonde shades. The pacing is quick, and many cuts are timed to the music. # Hooks Spoken: 00:00–00:03 Siempre has soñado con ese rubio miel? Pero te da miedo destrozar tu pelo en la pelu... Text overlay: 00:00–00:02 Siempre has soñado con ese RUBIO MIEL.... 🍯 / 00:02–00:03 Pero te da miedo DESTROZAR tu pelo en la pelu... / 00:03–00:03 TU SOLUCIÓN 👉 Visual: 00:00–00:00 The shot features the back of a woman with long, straight blonde hair with a gold clip, standing in front of a beige-tiled wall. Her hair is spread out, displaying its color and texture. She wears a white long-sleeved shirt and light-colored pants. The camera is stationary and at eye level. / 00:00–00:02 The shot is a screen recording of a Pinterest page, showing various images of blonde hair with honey highlights. The images display different styles and shades of honey blonde. The camera is static and shows the screen being scrolled. / 00:02–00:02 A woman with hoop earrings and hair net is sitting in front of a computer monitor, looking at data displayed on the screen. She wears a white lab coat and gloves. The setting appears to be a lab or research facility, with scientific equipment visible in the background. The camera is static and at eye level. / 00:02–00:03 The shot shows a white liquid being stirred in a glass beaker using a blue stirring machine. The background is a sterile white countertop with various lab instruments. A gloved hand is near the beaker. The camera is static and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the fear of damaging hair when coloring it at a salon. "Pero te da miedo DESTROZAR tu pelo en la pelu..." # Value propositions - Achieve your desired honey blonde color at home without the risk of hair damage, saving you time and money compared to salon visits. - Enjoy vibrant, long-lasting color with just one wash, making hair maintenance easy and convenient. # Benefits - Achieve honey blonde hair - Avoid hair damage - Save money by skipping salon visits - Convenient at-home coloring # Features - Repigmenting shampoo - Honey blonde color - Color lasts 7 days with one wash - No dyes - Doesn't require salon visit - Doesn't damage hair # Call to action RESERVA EL TUYO AHORA antes de que se agoten # Social proof - None used. # Point of view - Customer 20% – A customer is shown using the product. - Brand 80% – The ad is voiced and presented from the brand's official viewpoint, making product claims and displaying product details. # Storyline - 00:00–00:02 00:00–00:02 The ad starts by showing a woman with long blonde hair, followed by images of various honey blonde hairstyles sourced from Pinterest. The message conveys that many people dream of having a honey blonde hair color, positioning it as a desirable look. The audience is seeing this desire from the perspective of someone scrolling for hair inspiration. - 00:02–00:03 00:02–00:03 The ad transitions to a shot of someone in a lab coat looking at data, implying a scientific approach. The message addresses the fear of damaging hair in a salon. The intention is to highlight a common concern associated with traditional hair coloring methods. This section is shown from the brand's perspective. - 00:03–00:04 00:03–00:04 The ad shows a honey-colored liquid being stirred and dripped, highlighting the color and texture of the product. The message continues to present the product as a solution to the problem of hair damage during coloring, leading into the introduction of the shampoo. The perspective shifts to the brand, showcasing their product development process. - 00:04–00:06 00:04–00:06 The ad shows someone cutting a label and then pouring the honey-colored liquid into a bottle. The message states that the brand has created this shampoo for the viewer. The ad is showing the preparation and packaging of the product. The perspective is from the brand, emphasizing the care and intention behind the product. - 00:06–00:07 00:06–00:07 The ad focuses on the product packaging and highlights a key benefit. It's stated that one wash with the shampoo provides color that lasts for 7 days. The messaging and visual focus aims to convey the product’s effectiveness and convenience. This is being conveyed from the brand's perspective. - 00:07–00:09 00:07–00:09 The ad shows a woman holding the shampoo bottle in her bathroom, emphasizing the product's key features. It highlights that it contains no dyes, doesn't require a salon visit, and doesn't damage hair. The ad is working to dispel common concerns about hair coloring. The viewer is seeing this from the customer's perspective. - 00:09–00:11 00:09–00:11 The ad shows the shampoo bottle with honey dripping around it and emphasizes the limited availability. It is stated that there are only a few units left and that they are selling quickly, creating a sense of urgency. This is conveyed from the brand's perspective. - 00:11–00:13 00:11–00:13 The ad shows a person washing their blonde curly hair. It contains a call to action to reserve the product before it sells out. The ad is prompting immediate purchase and action. This is conveyed from the brand's perspective.

# Ad summary This ad for Omad’s hair lightening spray addresses a concern about hydrogen peroxide, clarifying that the product contains significantly less than salon treatments, therefore minimizing damage. The ad aims to position Omad’s spray as a gentle alternative to professional hair lightening. # Brand positioning Omad’s aims to position itself as a provider of gentle hair-lightening solutions that minimize damage. The brand emphasizes accessibility for home use. The brand pushes against the norm of harsh salon treatments by offering a gentler, at-home alternative. This positioning is both functional, focusing on product gentleness, and emotional, appealing to the consumer's desire to maintain healthy hair while achieving a lighter color. # Product Omad’s lightening spray is presented as a hair product designed to gently lighten hair at home with minimal damage. The product contains 6x less hydrogen peroxide than salon bleaching products, making it a safer alternative to harsh chemical treatments that may take 2-3 hours in a salon. The ad claims that the lightening spray contains a 95% natural formula designed to lighten the hair fiber gently, without causing damage. # Visual style The ad has a clean and informative visual style, resembling a lab demo, but with a casual, UGC-like delivery. The editing is relatively quick, with cuts every few seconds to maintain viewer engagement. The production quality is a blend between polished commercial and UGC, featuring clear visuals and professional framing while retaining a direct, conversational tone. # Hooks Spoken: 00:00–00:02 C'est vrai mais uniquement quand il est mal dosé. Text overlay: 00:00–00:02 ✅ C'est vrai... MAIS / 00:00–00:00 On répond à vos questions sur le blond (Comment) / 00:00–00:08 Il contient de l'eau oxygénée, ça détruit les cheveux !! 😡 😨 (Comment) Visual: 00:00–00:01 A woman with long blonde hair, wearing safety glasses and a white lab coat over a beige turtleneck, stands centered in front of a white corrugated wall. She gestures with open hands and speaks directly to the camera. / 00:01–00:02 Close-up of the woman, holding her hands near her chest. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the worry about hair damage when using traditional hair lightening products. The ad highlights "Il contient de l'eau oxygénée, ça détruit les cheveux !! 😡 😨" to showcase the customer's concern. # Value propositions - 95% natural solution POUR ÉCLAIRCIR SANS LES DÉGÂTS du coiffeur - frames natural ingredients as a way to achieve salon results without damage - 6x less hydrogen peroxide than salon treatments, which often take 2-3 hours - frames this as a gentle way to lighten hair at home # Benefits - Éclaircir la fibre tout en douceur - Sans l'abîmer # Features - 95% natural formula - Contains 6x less hydrogen peroxide than other products. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with a brand representative speaking directly to the camera to address common concerns and promote the product's benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question overlay regarding the presence of hydrogen peroxide in the product. The speaker counters with “C'est vrai... MAIS,” acknowledging the concern while setting up a clarification. This captures attention by addressing a potential misconception. - 00:02–00:09 00:02–00:09 The speaker explains that hydrogen peroxide (eau oxygénée) is damaging when improperly dosed, highlighting the risk associated with traditional use. This establishes a need for a safer alternative, validating the user's potential anxiety about using such ingredients. - 00:09–00:17 00:09–00:17 The speaker then claims that Omad’s lightening spray contains six times less hydrogen peroxide than salon treatments, which often take 2-3 hours. This contrast establishes the brand's product as a gentler solution for hair lightening, addressing concerns about damage. The visuals and claims are designed to provide reassurance about safety. - 00:17–00:23 00:17–00:23 The ad introduces Omad’s spray as a 95% natural solution for lightening hair without damage, touting its gentleness. This reinforces the product's benefit, emphasizing a balanced approach to achieving lighter hair without compromising hair health.

# Ad summary This ad promotes Omadã's Honey Blonde Shampoo, promising to give users honey blonde hair in just one shampoo without the need to spend $150 at the salon. The ad emphasizes the product's immediate results and the limited stock available, urging viewers to pre-order now. # Brand positioning Omadã is presented as a solution for achieving salon-quality hair color at home. The brand emphasizes convenience and cost savings, positioning itself as an alternative to expensive salon visits. It promotes an accessible beauty routine, contrasting with the traditional norms of professional hair coloring. The brand's positioning is both functional (offering immediate results) and emotional (providing confidence through easy beauty solutions). # Product The featured product is Omadã's Honey Blonde Shampoo, a repigmenting shampoo that aims to give users honey blonde hair in just one wash. The product is wheat protein-based and is designed for individuals seeking an immediate salon-quality result that lasts up to 7 days without spending $150 at the salon. The shampoo is for those who want to achieve a specific hair color (honey blonde) without the commitment or expense of traditional hair coloring methods. A clear USP is its ability to provide a honey blonde transformation in a single shampoo application. # Visual style The ad has a UGC feel, with simple shots and natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality gives a sense of authenticity and relatability. The pacing is quick, around 200 BPM, with each shot timed to match the beat of the music. # Hooks Spoken: 00:00–00:02: [Singing] Come on, come on, give me, give me dipo dipo dipotion. Text overlay: 00:00–00:02: TU VEUX CE BLOND MIEL EN 5 MINUTES ? / 00:00–00:02: ADOPTE CETTE ROUTINE >>> / 00:01–00:02: (zéro coiffeur/coloration!!) Visual: 00:00–00:02: A woman with long, honey blonde hair is shown from the back and side. She is wearing a white top and is sitting on a light gray couch. The background is a neutral-toned wall. The camera is static, providing a clear view of her hair. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of spending a lot of money at the salon to achieve a specific hair color. Visual Description: The text overlay mentions “SANS DÉPENSER 150€” (without spending 150€), indicating the high cost of salon visits. # Value propositions - Achieve honey blonde hair in one shampoo - Salon-quality results without salon expenses (save $150) - Quick and easy hair transformation in 5 minutes # Benefits - Immediate salon-quality result - Lasts up to 7 days - Achieve honey blonde hair # Features - Repigmenting shampoo - Wheat protein-based # Call to action PRÉCOMMANDE LE MAINTENANT ! # Point of view - Customer 70% – The ad primarily features a customer’s point of view through visuals of their reactions to the product and demonstration of the result. - Brand 30% – The brand's perspective is communicated through direct presentation of the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02: A woman with long, honey blonde hair is shown from the back and side, showcasing the color and waves of her hair. The message conveys the desirability of the hair color and style, inviting viewers to want the same look. The perspective is from an external observer, appreciating the hair's appearance. The tone is aspirational and inviting. - 00:02–00:04 00:02–00:04: Honey-colored shampoo is poured from one Omadã bottle into another, with a smaller bottle of the same brand shown beside it. This conveys the texture and color of the shampoo itself, highlighting its honey-like appearance, and introduces the product. The perspective shifts to showcasing the product directly, as a brand introduction. The tone is informative. - 00:04–00:06 00:04–00:06: A woman is holding and showing the product, covering her mouth with her hand. The message is excitement and surprise, showing an emotional response from a customer, implying it is a user experience. The perspective is from a user excited about the product. The tone is enthusiastic and relatable. - 00:06–00:07 00:06–00:07: A hand holds the Omadã Honey Blonde Shampoo, displaying the packaging. The message is to show the final packaged product. The perspective is from the brand, presenting the final product. The tone is informative. - 00:07–00:09 00:07–00:09: A woman holds a glob of honey-colored shampoo in her hand with a surprised expression. The message is that she is surprised with the outcome of the product. The perspective is from a customer, displaying the experience. The tone is excited. - 00:09–00:10 00:09–00:10: The same woman points to her hair with both hands, showcasing the achieved hair color. The message is to show the effectiveness of the product. The perspective is from a customer, showing the achieved result. The tone is confident.