How Netflix Advertises on Meta

# Ad summary This ad promotes various shows on Netflix through a tarot card-style reveal. Each card features a different show, and the ad concludes with a call to action to watch the next show. # Brand positioning Netflix is presented as a leading streaming service offering a wide variety of shows. The brand aims to occupy the space of providing endless entertainment options, aligning with a lifestyle of convenience and diverse content consumption. Netflix pushes against traditional TV schedules by offering on-demand viewing. The brand positioning is both functional (providing access to content) and emotional (offering entertainment and escapism). # Product The ad promotes Netflix as a streaming service that offers a variety of shows. Each show is represented by a tarot card, highlighting different genres and themes available on the platform. The ad implies that Netflix has something for everyone, addressing the potential purchase barrier of limited content by showcasing a diverse range of options. The ad encourages viewers to explore the platform and find their next favorite show. # Visual style The ad has a clean and minimalist aesthetic with a focus on the tarot card visuals. The editing style is simple, with quick cuts between the cards and text overlays. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each card reveal timed to the music. The audio-visual sync is well-executed, with the transitions aligning with the music beats. # Hooks Spoken: 00:09-00:14 Vamos pra próxima? Text overlay: 00:00-00:03 VEJO MUITO DRAMA FAMILIAR, PARA ANIMAR SEU DIA. Visual: 00:00–00:03: A black screen with white text that reads "VEJO MUITO DRAMA FAMILIAR, PARA ANIMAR SEU DIA." The text is centered and in a bold sans-serif font. The background is dark and slightly grainy. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Netflix offers a wide variety of shows to entertain and engage viewers. # Benefits - Entertainment - Dramatic and engaging content # Features - Variety of shows - Streaming service # Call to action Vamos pra próxima? # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of Netflix, promoting its shows and encouraging viewers to watch more content. # Storyline - 00:00–00:03 The ad begins with a black screen and white text that reads, "VEJO MUITO DRAMA FAMILIAR, PARA ANIMAR SEU DIA." This sets the tone for the ad, suggesting a focus on dramatic and engaging content. - 00:03–00:05 A tarot card featuring the show "Bridgerton" is revealed. This introduces the first show being promoted and uses the tarot card aesthetic to create intrigue. - 00:05–00:07 The "Bridgerton" card is flipped over to reveal a card featuring "Devil May Cry." This transitions to the next show, maintaining the tarot card theme. - 00:07–00:09 The "Devil May Cry" card is flipped over to reveal a card featuring "Peaky Blinders." This continues the sequence of show reveals, keeping the audience engaged with the variety of content. - 00:09–00:12 The ad transitions to a black screen with the text "Vamos pra próxima?" This serves as a question to the viewer, prompting them to consider watching another show. - 00:12–00:14 The Netflix logo appears with the text "Vamos pra próxima?" This reinforces the brand and encourages viewers to continue watching content on the platform.

# Ad summary This ad promotes various Netflix shows using a tarot card theme. Each card features a different show, and the ad ends with a call to action to watch more. # Brand positioning Netflix is presented as a leading streaming service offering a diverse range of high-quality entertainment. The brand is positioned as innovative and engaging, using a unique tarot card theme to showcase its content. Netflix aims to occupy a space in the consumer's mind as a provider of visually appealing and creatively marketed shows, aligning with a modern, tech-savvy lifestyle. The brand pushes against traditional advertising by using artistic and mysterious visuals, creating an emotional connection through intrigue and anticipation. # Product The ad features various Netflix shows, each represented by a tarot card. These cards highlight the unique themes and characters of shows like "Enola Holmes 3," "Lupin," and "Os Sete Relógios de Agatha Christie." Each card is designed with intricate artwork, showcasing key elements and characters from the respective show. The ad emphasizes the diverse range of content available on Netflix, from mystery and adventure to crime and suspense. The tarot card format adds an element of intrigue, suggesting that each show offers a unique and captivating experience. The ad aims to overcome the barrier of choice by presenting content in an engaging and visually appealing manner, encouraging viewers to explore different genres and stories. # Visual style The ad has a polished and artistic aesthetic, blending a dark, mysterious tone with vibrant tarot card designs. The editing style features smooth transitions and static shots, creating a sophisticated feel. The production quality is high-end, supporting the intended tone of intrigue and anticipation. The visual motif of tarot cards recurs throughout the ad, creating a consistent stylistic pattern. The pacing is moderate, with cuts timed to the music beats, enhancing the overall audio-visual sync. # Hooks Text overlay: 00:00–00:02: VOCÊ VAI / 00:00–00:02: JURAR / 00:00–00:02: QUE / 00:00–00:02: JÁ / 00:00–00:02: SABIA Visual: 00:00–00:02: The screen is black with the text "Verifique a classificação indicativa" in the upper left corner. The main text, "VOCÊ VAI JURAR QUE JÁ SABIA," is displayed in large, white, sans-serif font, slightly blurred and then coming into focus. The background has a subtle, grainy texture. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of choice overload by presenting content in an engaging and visually appealing manner. "Vamos pra próxima?" (Shall we go to the next one?) # Value propositions - Explore different genres and stories through a unique and captivating experience. - Discover high-quality entertainment with visually appealing designs. # Benefits - Engaging content - Intriguing stories - Visually appealing design # Features - Diverse range of shows - Unique tarot card theme - High-quality entertainment # Call to action Vamos pra próxima? (Shall we go to the next one?) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of Netflix, showcasing its content and brand identity. # Storyline - 00:00–00:02 The ad opens with the text "VOCÊ VAI JURAR QUE JÁ SABIA" (You'll swear you already knew) against a dark background. - 00:02–00:05 Tarot cards featuring Netflix shows like "Enola Holmes 3" are displayed, each with unique artwork and themes. - 00:05–00:08 The ad continues to showcase more tarot cards, including one for "Lupin," highlighting different genres and characters. - 00:08–00:12 Another tarot card is shown, this time for "Os Sete Relógios de Agatha Christie," further emphasizing the variety of content. - 00:12–00:15 The ad concludes with the text "Vamos pra próxima?" (Shall we go to the next one?) and the Netflix logo, prompting viewers to explore more content.

# Ad summary This ad for Netflix features a series of tarot-style cards with images from Netflix shows. The cards are flipped over one by one, revealing the show and season. The ad ends with the Netflix logo and the question, "Vamos pra próxima?" # Brand positioning This ad positions Netflix as a provider of a wide variety of entertainment options, including TV series. The brand aligns with a lifestyle of leisure and entertainment, offering a diverse range of content to suit different tastes. The brand pushes against the norm of traditional television by offering on-demand streaming and a vast library of shows and movies. The brand positioning is both functional (providing entertainment) and emotional (offering enjoyment and relaxation). # Product The ad features Netflix, a streaming service that offers a wide variety of TV series and movies. The product is for anyone who enjoys watching TV shows and movies on demand. The ad showcases different shows available on Netflix, including "One Piece: A Série," "Brasil 70," and "Avatar: O Último Mestre do Ar." The ad addresses the purchase barrier of not knowing what to watch by presenting a variety of options. The ad tells the viewer that Netflix is worth trying because it offers a diverse range of content to suit different tastes. # Visual style The ad has a dark and mysterious aesthetic, with a focus on close-up shots of the tarot-style cards. The editing style is quick cuts, with each card being flipped over in rapid succession. The production quality is polished, with clean graphics and smooth transitions. The pacing is fast, with a new card being revealed every few seconds. # Hooks Text overlay: Verifique a classificação indicativa / VOCÊ VERÁ / ANTIGAS AMIZADES / COM / NOVOS OLHOS Visual: 00:00–00:03: The shot is a black screen with white text that reads, "VOCÊ VERÁ ANTIGAS AMIZADES COM NOVOS OLHOS." The text is in a bold, sans-serif font and is slightly blurred. The background is a dark, grainy texture. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of not knowing what to watch, which is addressed by presenting a variety of options. # Value propositions - Netflix offers a diverse range of content to suit different tastes. - Netflix provides on-demand viewing, allowing you to watch what you want when you want. # Benefits - Entertainment - Relaxation - Diverse range of content # Features - Streaming service - Wide variety of TV series and movies - On-demand viewing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the Netflix brand, showcasing its content library and inviting viewers to explore more. # Storyline - 00:00–00:03 The ad begins with a black screen and white text that reads, "VOCÊ VERÁ ANTIGAS AMIZADES COM NOVOS OLHOS." - 00:03–00:05 A hand flips over a tarot-style card featuring an image from the Netflix show "One Piece: A Série." - 00:05–00:07 The hand flips over another card, this one featuring an image from "Brasil 70." - 00:07–00:09 The hand flips over a third card, featuring an image from "Avatar: O Último Mestre do Ar." - 00:09–00:14 The ad ends with a black screen and white text that reads, "Vamos pra próxima?" followed by the Netflix logo.

# Ad summary This ad promotes various shows and movies available on Netflix. The ad features tarot card-style graphics of different shows and movies available on the platform. # Brand positioning Netflix is presented as a leading streaming platform that offers a diverse range of high-quality entertainment content. The brand is positioned as a go-to source for movies and TV shows, catering to a wide audience with varied tastes. The ad highlights Netflix's commitment to providing engaging and visually appealing content, emphasizing its role as a curator of popular and critically acclaimed series and films. The brand aims to occupy a space in the consumer's mind as a provider of endless entertainment options, aligning with a lifestyle of convenience and accessibility. # Product The ad showcases Netflix as a streaming service that provides access to a wide variety of movies and TV shows. It highlights several specific titles, including "Peaky Blinders: O Homem Imortal," "Enola Holmes 3," and "Orgulho e Preconceito." The ad emphasizes the availability of these titles on the platform, suggesting that Netflix offers a diverse range of content to suit different tastes. The product is for anyone looking for convenient access to a wide selection of entertainment, addressing the barrier of limited content options and providing a solution for those seeking variety and quality in their viewing choices. # Visual style The ad has a dark and mysterious aesthetic, with a focus on tarot card-style graphics. The editing style is smooth, with transitions between different cards. The production quality is polished, giving it a commercial feel. The pacing is consistent, with each card being displayed for a few seconds. # Hooks Text overlay: Verifique a classificação indicativa / VEJO O PASSADO NO SEU FUTURO Visual: 00:00–00:02: The screen is black with white text that reads "VEJO O PASSADO NO SEU FUTURO" (I see the past in your future). There are small white dots scattered across the screen, resembling stars. The text is initially blurred and then comes into focus. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited content options, providing a solution for those seeking variety and quality in their viewing choices. # Value propositions - Netflix provides a diverse range of content to suit different tastes. # Benefits - Convenient access to entertainment - Diverse range of content to suit different tastes # Features - Access to a wide variety of movies and TV shows - Tarot card-style graphics # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of Netflix, showcasing its content offerings. # Storyline - 00:00–00:02 The ad opens with the text "VEJO O PASSADO NO SEU FUTURO" (I see the past in your future) against a dark, starry background. - 00:02–00:12 Tarot card-style graphics featuring different shows and movies available on Netflix are displayed. - 00:12–00:14 The ad concludes with the text "Vamos pra próxima?" (Shall we go to the next one?) along with the Netflix logo.

# Ad summary This ad promotes Netflix by using a fortune teller to predict what the viewer will watch next. The fortune teller pulls tarot cards that show clips from different shows on Netflix. # Brand positioning Netflix is presented as a source of diverse entertainment, offering a wide range of shows and movies to cater to various tastes and preferences. The brand aims to occupy a central space in the consumer's mind as the go-to platform for discovering new and exciting content. The ad aligns with a tone of playful anticipation, suggesting that Netflix understands and caters to the viewer's desire for engaging stories and experiences. The brand pushes against the norm of sticking to one genre or style, instead promoting variety and discovery. The brand positioning is both functional, by showcasing the breadth of its content library, and emotional, by promising to awaken the viewer's inner child and fulfill their entertainment desires. # Product The product being advertised is Netflix, a streaming service that offers a wide variety of TV shows, movies, and documentaries. The ad highlights Netflix as a source of diverse entertainment, catering to various tastes and preferences. It showcases different shows and movies available on the platform, including "Avatar: The Last Airbender," "Sesame Street," and "Peaky Blinders." The ad implies that Netflix is for anyone looking for engaging stories and experiences, promising to awaken the viewer's inner child and fulfill their entertainment desires. The ad addresses the purchase barrier of indecision by presenting Netflix as a platform for discovery, suggesting that viewers can easily find something new and exciting to watch. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural lighting. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high-end, creating a professional and engaging feel. The visual motifs include the use of tarot cards and clips from different Netflix shows. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Eu sei que se pergunta... Text overlay: Verifique a classificação indicativa (top left corner) Visual: 00:00–00:01 The camera moves through a dark, decorated space with hanging lights and red curtains. The lighting is dim and warm, creating a mysterious atmosphere. The background is blurred, focusing on the movement through the space. / 00:01–00:02 A woman with curly brown hair, wearing a light blue jacket and a colorful sweater, runs towards the camera with a surprised expression. The background is the same decorated space from the previous shot, now slightly more in focus. The camera is handheld and shaky, adding to the sense of urgency. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of indecision when choosing what to watch by presenting Netflix as a platform for discovery, suggesting that viewers can easily find something new and exciting to watch. # Value propositions - Netflix offers a wide variety of content to cater to various tastes and preferences. - Netflix can help viewers discover new and exciting content. - Netflix offers content that appeals to all ages. # Benefits - Find romance - Experience adventure - Awaken your inner child - Discover new favorites - Explore new content # Features - Wide variety of TV shows, movies, and documentaries - Diverse entertainment options - Netflix-branded tarot cards # Call to action Vamos pra próxima? # Point of view - Customer 5% – The customer POV is communicated through the fortune teller's direct address and personalized predictions. - Brand 75% – The brand POV is communicated through the fortune teller's role as a spokesperson and the presentation of Netflix as a source of diverse entertainment. - Expert 0% – None used. - External source 20% – The external source POV is communicated through the clips from different shows, showcasing the content available on Netflix. # Storyline - 00:00–00:01 The ad opens with a shot of a dimly lit, decorated space, creating an atmosphere of mystery and anticipation. - 00:01–00:05 00:01–00:05 A woman appears, looking directly at the camera, and asks, "Eu sei que se pergunta... O que vem por aí?" (I know you're asking... What's coming up?). This sets the stage for the fortune-telling theme and invites the viewer to wonder what Netflix has in store. The perspective is from the brand, using a fortune teller as a spokesperson to create intrigue. - 00:05–00:06 00:05–00:06 The fortune teller lays down a Netflix-branded tarot card, followed by a card depicting "Os Amantes" (The Lovers). She says, "Eu vejo amor no seu horizonte" (I see love in your horizon), suggesting that the viewer will find romance on Netflix. The perspective shifts to the viewer, who is being told their fortune. - 00:06–00:09 00:06–00:09 A clip from a romantic show is shown, reinforcing the fortune teller's prediction. The perspective is from the show's characters, drawing the viewer into their world. - 00:09–00:11 00:09–00:11 The fortune teller lays down another tarot card, this time depicting Appa from "Avatar: The Last Airbender." She says, "E uma viagem para uma terra desconhecida" (And a journey to an unknown land), hinting at adventure and fantasy content. The perspective shifts back to the brand, using the fortune teller to tease different genres. - 00:11–00:14 00:11–00:14 A clip from "Avatar: The Last Airbender" is shown, featuring Aang and Appa flying through the sky. The perspective is from the show's characters, immersing the viewer in the fantasy world. - 00:14–00:15 00:14–00:15 The fortune teller says, "Sua criança interior será despertada" (Your inner child will be awakened), suggesting that Netflix offers content that appeals to all ages. The perspective is from the brand, promising a nostalgic experience. - 00:15–00:21 00:15–00:21 A clip from "Sesame Street" is shown, featuring Elmo and other characters. The fortune teller continues, "E vão encontrar o seu destino" (And you will find your destiny), implying that Netflix can help viewers discover new favorites. The perspective is from the show's characters, evoking a sense of childhood joy. - 00:21–00:25 00:21–00:25 The fortune teller lays down a final tarot card, depicting a character from "Peaky Blinders." She says, "Bom, você demorou" (Well, you took your time), creating a sense of anticipation and urgency. The perspective shifts back to the brand, using the fortune teller to create a sense of mystery. - 00:25–00:28 00:25–00:28 A clip from "Peaky Blinders" is shown, featuring a tense exchange between characters. The fortune teller asks, "E agora, o que vai descobrir?" (And now, what will you discover?), prompting the viewer to explore Netflix's offerings. The perspective is from the show's characters, drawing the viewer into the drama. - 00:28–00:29 00:28–00:29 The Netflix logo appears, along with the tagline "Vamos pra próxima?" (Let's go to the next one?), inviting the viewer to continue watching. The perspective is from the brand, encouraging engagement and exploration.

# Ad summary This ad uses tarot cards to promote Netflix shows. # Brand positioning Netflix is presented as a leading streaming platform that offers a wide variety of content, including TV shows and movies. The brand is positioned as a source of entertainment, providing viewers with options for different tastes and preferences. The ad uses a playful and mysterious tone, aligning with the idea of discovering new and exciting content. Netflix aims to occupy the space of a go-to platform for diverse and high-quality entertainment, pushing against the norms of traditional TV by offering on-demand viewing and a vast library of content. # Product The ad promotes Netflix's streaming service, highlighting its diverse range of TV shows. It features tarot-style cards representing different shows, such as "Bridgerton," "Emily in Paris," and "Homem em Chamas." The cards serve as visual representations of the content available on Netflix, enticing viewers to explore and discover new series. The ad emphasizes the variety and excitement of the shows, suggesting that Netflix offers something for everyone. The use of tarot cards adds an element of mystery and intrigue, making the service seem like a treasure trove of entertainment. # Visual style The ad has a dark and mysterious aesthetic, with a focus on tarot card imagery. The editing is quick, with fast cuts between text and card displays. The production quality is polished, giving it a commercial feel. The pacing is consistent, with each shot timed to the music beats. # Hooks Spoken: 00:00–00:05: [Dramatic] Vejo o amor nascendo no horizonte Text overlay: Verifique a classificação indicativa / VEJO O AMOR NASCENDO NO HORIZONTE / BRIDGERTON / EMILY EM PARIS Visual: 00:00–00:02: The screen is black with the text "Verifique a classificação indicativa" in the top left corner. The text "VEJO O AMOR NASCENDO NO HORIZONTE" appears in the center in white, block letters. The Netflix logo appears briefly. / 00:02–00:05: A hand places three tarot-style cards on a black surface. The first card features characters from "Bridgerton," the second features "Emily in Paris," and the third is the Netflix logo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Netflix, showcasing its content and inviting viewers to explore more. # Storyline - 00:00–00:05 The ad begins with the text "VEJO O AMOR NASCENDO NO HORIZONTE," which translates to "I see love being born on the horizon." - 00:02–00:05 A tarot card featuring "Bridgerton" is shown, followed by a card featuring "Emily in Paris." - 00:05–00:08 The text changes to "E A MORTE BATENDO À SUA PORTA," which translates to "And death knocking at your door." - 00:08–00:11 A tarot card featuring "Homem em Chamas" is shown, followed by a card featuring "Fúria." - 00:11–00:14 The ad concludes with the text "Vamos pra próxima?" which translates to "Let's go to the next one?"

# Ad summary This ad promotes Netflix by showing a woman entering a fortune teller's room and being transported into different Netflix shows. # Brand positioning Netflix is presented as a portal to different worlds and stories. The ad highlights the breadth of content available on the platform, from period dramas to anime, suggesting that Netflix offers something for everyone. The brand is positioned as a source of adventure, excitement, and escapism, inviting viewers to explore new narratives and characters. The ad pushes against the norm of passively watching TV by implying that Netflix offers an interactive and immersive experience. # Product Netflix is a streaming service that offers a wide variety of TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. The ad showcases the diversity of content available on Netflix, including period dramas, anime, and action-packed adventures. It highlights the immersive and transformative experience of watching Netflix, suggesting that viewers can escape into different worlds and stories. The ad addresses the potential purchase barrier of boredom by implying that Netflix offers endless entertainment options. # Visual style The ad has a dark and mysterious aesthetic, with a focus on red and gold colors. The editing is quick and jumpy, creating a sense of excitement and adventure. The production quality is high, with polished visuals and smooth transitions. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Entre. / Não tenha medo. Text overlay: NETFLIX / Entre / Não tenha medo. Visual: 00:00–00:02: A woman with brown hair and a blue jacket stands in a convenience store. She is looking at something off-screen. A gray cat with green eyes sits on the floor. / 00:02–00:05: The woman looks surprised and walks towards a doorway with a neon sign that says "Tarot Descubra Seu Futuro" (Tarot Discover Your Future). / 00:05–00:07: The woman walks through a red curtain into a dark room. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential purchase barrier of boredom by implying that Netflix offers endless entertainment options. # Value propositions - Netflix offers something for everyone. - Netflix offers an interactive and immersive experience. - Netflix offers endless entertainment options. # Benefits - Endless entertainment options - Immersive and transformative viewing experience - Escape into different worlds and stories # Features - Wide variety of TV shows, movies, anime, documentaries, and more - Thousands of internet-connected devices # Call to action Vamos pra próxima? (Let's go to the next one?) # Point of view - Customer 50% – The ad follows a woman as she explores different Netflix shows, creating a sense of adventure and discovery from the perspective of a viewer. - Brand 50% – The fortune teller acts as the voice of Netflix, guiding the viewer through the platform's diverse content and promising an exciting future. # Storyline - 00:00–00:05 A woman walks into a convenience store and notices a neon sign that says "Tarot Descubra Seu Futuro" (Tarot Discover Your Future). - 00:05–00:07 The woman enters the fortune teller's room, and a voice says, "Entre. Não tenha medo" (Enter. Don't be afraid). - 00:07–00:34 The woman is transported into different Netflix shows, including a period drama, an anime, and an action-packed adventure. - 00:15–00:27 The fortune teller says, "O que vem por aí? Eu vejo amor no seu horizonte. Uma viagem para uma terra desconhecida" (What's coming up? I see love on your horizon. A trip to an unknown land). - 00:35–00:37 The fortune teller says, "Você não pode fugir do seu destino" (You can't escape your destiny). - 00:37–00:39 A man says, "Boa viagem" (Have a good trip). - 00:41–00:57 The fortune teller says, "Este ano, você vai questionar tudo. O que você vai descobrir?" (This year, you will question everything. What will you discover?). - 00:58–00:59 The Netflix logo appears, and the text says, "Vamos pra próxima?" (Let's go to the next one?).

# Ad summary This ad for Netflix features a series of tarot-style cards with images from different shows available on the streaming platform. The ad asks the viewer if they are ready for the next show. # Brand positioning This ad promotes Netflix, a streaming service that offers a wide variety of TV shows, movies, and original content. The brand is positioned as a go-to source for entertainment, offering a diverse range of genres and stories to cater to different tastes. The ad highlights the platform's ability to provide endless options for viewers, encouraging them to move on to the next exciting show. # Product The ad promotes Netflix, a streaming service that offers a wide variety of TV shows, movies, and original content. The ad showcases the platform's extensive library by featuring tarot-style cards with images from different shows available on Netflix. The ad is for anyone looking for entertainment and encourages viewers to move on to the next exciting show. # Visual style The ad has a simple and clean aesthetic with a focus on showcasing the tarot-style cards. The editing is straightforward with quick cuts between the cards and text overlays. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each card being displayed for a brief moment before transitioning to the next. # Hooks Text overlay: 00:00–00:03 VOCÊ VERÁ ANTIGAS AMIZADES COM NOVOS OLHOS Visual: 00:00–00:03 The screen is black with white text that reads, "VOCÊ VERÁ ANTIGAS AMIZADES COM NOVOS OLHOS." The text is slightly blurred and grainy, giving it a vintage or film-like quality. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may be looking for something new to watch and may be unsure of what to choose next. # Value propositions - The ad encourages viewers to move on to the next exciting show, implying that Netflix offers a continuous stream of engaging content. # Benefits - Endless entertainment options - Diverse range of genres and stories # Features - Streaming service - Wide variety of TV shows, movies, and original content # Call to action Vamos pra próxima? # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the Netflix brand, showcasing its content and encouraging viewers to continue watching. # Storyline - 00:00–00:03 The screen is black with white text that reads, "VOCÊ VERÁ ANTIGAS AMIZADES COM NOVOS OLHOS." - 00:03–00:04 A hand places a tarot-style card on a black surface. The card features an image from the show "One Piece: A Série." - 00:04–00:06 The hand places another card on top of the first. This card features an image from "Brasil 70." - 00:06–00:08 The hand places a third card on top of the stack. This card features an image from "Avatar: O Último Mestre do Ar." - 00:09–00:11 The screen is black with white text that reads, "Vamos pra próxima?" - 00:11–00:14 The Netflix logo appears above the text, "Vamos pra próxima?"

# Ad summary This ad uses a tarot card reading theme to promote various Netflix shows. Each card features a different show, and the ad prompts viewers to choose their next show based on the card they are drawn to. # Brand positioning Netflix is presented as a leading streaming service offering a diverse range of content, from romance to action. The brand aims to occupy a central place in consumers' entertainment choices by providing a variety of high-quality shows and movies. The ad aligns with a modern, trend-aware lifestyle, leveraging cultural references and a playful tone to engage viewers. Netflix positions itself as a provider of diverse entertainment options, catering to various tastes and preferences, and encourages viewers to explore different genres and stories. # Product The ad promotes Netflix as a streaming service with a wide array of shows, each offering a unique viewing experience. The shows featured include: Bridgerton, a romantic period drama; Emily in Paris, a lighthearted comedy-drama; and Man on Fire, an action-packed thriller. The ad highlights the diversity of content available on Netflix, suggesting there is something for everyone. The ad addresses the common problem of indecision when choosing what to watch by offering a playful, tarot-inspired method to guide viewers toward their next favorite show. The ad encourages viewers to explore different genres and stories, emphasizing the variety and quality of content available on Netflix. # Visual style The ad has a dark and mysterious aesthetic, using a black background and grainy textures to create a sense of intrigue. The editing style is simple, with static shots and quick transitions between text and tarot card displays. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each shot held for a brief moment before transitioning to the next. The audio-visual sync is smooth, with sound effects timed to match the visual actions. # Hooks Spoken: 00:00–00:02: VEJO O AMOR NASCENDO NO HORIZONTE Text overlay: 00:00–00:02: Verifique a classificação indicativa / 00:00–00:02: VEJO O AMOR NASCENDO NO HORIZONTE Visual: 00:00–00:02: A black screen displays the text "VEJO O AMOR NASCENDO NO HORIZONTE" in white, sans-serif font. The text has a slightly blurred effect, and there is a small text in the upper left corner that says "Verifique a classificação indicativa". The background has a grainy texture. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common problem of indecision when choosing what to watch on a streaming service. # Value propositions - Netflix offers a diverse range of shows, ensuring there is something for everyone to enjoy. - The tarot-inspired method provides a fun and engaging way to discover new shows. # Benefits - Something for everyone - Unique viewing experience - Guidance in choosing what to watch # Features - Diverse range of shows - Romantic period drama (Bridgerton) - Lighthearted comedy-drama (Emily in Paris) - Action-packed thriller (Man on Fire) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Netflix, showcasing its content and encouraging viewers to choose their next show. # Storyline - 00:00–00:02 The ad begins with a black screen featuring the text, "VEJO O AMOR NASCENDO NO HORIZONTE," which translates to "I SEE LOVE BORN ON THE HORIZON." - 00:02–00:05 The screen transitions to show two tarot cards being placed on a black surface. The cards feature imagery from the Netflix shows "Bridgerton" and "Emily in Paris." - 00:05–00:07 The screen returns to a black background with the text, "E A MORTE BATENDO À SUA PORTA," which translates to "AND DEATH KNOCKING AT YOUR DOOR." - 00:08–00:10 Two more tarot cards are placed on the black surface, featuring imagery from the Netflix shows "Man on Fire" and "Fúria." - 00:11–00:14 The ad concludes with the text, "Vamos pra próxima?" which translates to "Let's go to the next one?" along with the Netflix logo.

# Ad summary This ad promotes Netflix by using a fortune teller to predict what the viewer will watch next. The fortune teller pulls tarot cards that represent different shows on Netflix. # Brand positioning Netflix is presented as a source of entertainment that can predict what you will watch next. The brand is positioned as a provider of diverse content, from love stories to adventures, and aims to awaken the viewer's inner child. The ad uses a playful and mysterious tone, aligning with a lifestyle of curiosity and exploration. Netflix pushes against the norm of traditional TV by offering a wide range of on-demand content, catering to various tastes and preferences. The brand positioning is both functional, providing a platform for streaming, and emotional, promising entertainment and discovery. # Product The product being advertised is Netflix, a streaming service that offers a wide variety of TV shows, movies, and documentaries. The ad implies that Netflix is for anyone looking for entertainment and adventure, as it showcases different genres and characters. The ad highlights the diversity of content available on Netflix, from love stories to fantasy adventures, and suggests that the service can cater to different moods and preferences. The ad addresses the purchase barrier of not knowing what to watch by presenting Netflix as a fortune teller that can predict your next favorite show. The ad aims to convince viewers that Netflix is worth trying because it offers a personalized and engaging entertainment experience. # Visual style The ad has a hybrid aesthetic, blending polished commercial shots with a UGC feel from the handheld camera work. The editing style includes quick cuts and smooth transitions, creating a dynamic rhythm. The production quality is high, with dramatic lighting and detailed set design. The pacing is consistent, with cuts timed to the music and voiceover lines. The overall tone is mysterious and playful, inviting viewers to explore the diverse content available on Netflix. # Hooks Spoken: 00:01–00:02: Eu sei que se pergunta: Text overlay: 00:00–00:30: Verifique a classificação indicativa / 00:01–00:02: Eu sei que se pergunta: Visual: 00:00–00:01: A dark, blurred shot of a doorway with lights around it. The Netflix logo is in the top right corner, and text in Portuguese is in the top left corner. The camera is stationary. / 00:01–00:02: A woman with brown hair, wearing a striped sweater and a light blue jacket, runs towards the camera with a surprised expression. The background is blurred, and the lighting is dim. The camera is handheld and shaky. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not knowing what to watch, which can lead to frustration and wasted time. # Value propositions - Netflix can predict what you will watch next - Netflix offers a personalized and engaging entertainment experience # Benefits - Discovery of new favorite shows - Awakening of inner child - Finding your destiny # Features - Wide variety of TV shows, movies, and documentaries - Personalized entertainment experience # Call to action Vamos pra próxima? # Point of view - Brand 100% – The entire ad is told from the brand's perspective, using a fortune teller as a spokesperson to highlight the diverse content available on Netflix. # Storyline - 00:00–00:01 The ad opens with a dark, mysterious scene, setting a suspenseful tone. - 00:01–00:02 00:01–00:02: A woman appears, looking startled, and the fortune teller asks what the viewer is wondering, creating anticipation. - 00:02–00:05 00:02–00:05: The fortune teller is revealed in a dimly lit room, adding to the mysterious atmosphere. She asks what is coming next, inviting the viewer to discover what Netflix has to offer. - 00:05–00:08 00:05–00:08: The fortune teller pulls a tarot card, revealing a love story, suggesting that the viewer will find love on their horizon. This is followed by a scene of a man falling, symbolizing the ups and downs of love. - 00:08–00:10 00:08–00:10: The woman from the beginning looks surprised, and a man smiles, indicating a romantic connection. The fortune teller pulls another card, promising a journey to an unknown land. - 00:10–00:15 00:10–00:15: A scene from Avatar is shown, with Aang riding Appa, reinforcing the idea of an adventurous journey. The fortune teller says that the viewer's inner child will be awakened. - 00:15–00:21 00:15–00:21: Scenes from Sesame Street are shown, with Elmo and Abby running towards the viewer, emphasizing the theme of childhood. The fortune teller says that the viewer will find their destiny. - 00:21–00:25 00:21–00:25: The fortune teller pulls a final card, and a man in a dark room says that the viewer is late, creating a sense of urgency and mystery. - 00:25–00:29 00:25–00:29: The woman from the beginning is shown again, and the fortune teller asks what the viewer will discover next, prompting them to explore Netflix's content. - 00:29–00:30 00:29–00:30: The Netflix logo appears, and the fortune teller asks if the viewer is ready for the next one, encouraging them to continue watching.

# Ad summary This ad for Netflix uses a tarot card reader to promote the different shows that will be available on the platform in the coming year. # Brand positioning Netflix is presented as a platform that offers a wide variety of content, from dramas to comedies to anime. The brand is positioned as a source of entertainment that can transport viewers to different worlds and allow them to experience different emotions. The ad uses a mystical and intriguing tone to create excitement and anticipation for the upcoming year's content. # Product The product being advertised is Netflix, a streaming service that offers a wide variety of TV shows, movies, and documentaries. The ad highlights the diversity of content available on Netflix, showcasing different genres and styles. It emphasizes the emotional impact of the shows, suggesting that viewers will experience love, adventure, and suspense. The ad also implies that Netflix can provide a sense of escape and allow viewers to explore new worlds and stories. # Visual style The ad has a mystical and intriguing aesthetic, with a mix of dark and vibrant colors. The editing style is quick and dynamic, with fast cuts and transitions that create a sense of urgency and excitement. The production quality is high, with polished visuals and professional cinematography. The pacing is fast, with cuts timed to the music beats and voiceover lines. The overall visual style supports the intended tone of mystery and anticipation. # Hooks Spoken: Entre. / Não tenha medo. Text overlay: Entre. / Não tenha medo. Visual: 00:05–00:07 A neon sign that says "TAROT. DESCUBRA SEU FUTURO" (TAROT. DISCOVER YOUR FUTURE) above a red curtain. The young woman enters the curtained area. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of boredom and the desire for new and exciting entertainment options. It suggests that viewers are looking for something to watch that will capture their attention and transport them to another world. # Value propositions - Netflix offers a diverse range of content that can transport viewers to different worlds and allow them to experience different emotions. - Netflix provides a sense of escape and allows viewers to explore new worlds and stories. # Benefits - Entertainment - Emotional connection - Adventure - Self-discovery # Features - Wide variety of TV shows, movies, and documentaries - Different genres and styles - Emotional impact of the shows - Sense of escape - Exploration of new worlds and stories # Call to action Vamos pra próxima? # Social proof - None used. # Point of view - Customer 50% – The ad follows a young woman as she embarks on a mystical journey, experiencing different worlds and emotions, which represents the viewer's potential experience with Netflix. - Brand 50% – The tarot card reader acts as the voice of Netflix, guiding the viewer through the upcoming content and highlighting the platform's diverse offerings. # Storyline - 00:00–00:05 00:00–00:05 A young woman walks through a convenience store, passing a gray cat with bright green eyes. She notices a neon sign that says "TAROT. DESCUBRA SEU FUTURO" (TAROT. DISCOVER YOUR FUTURE) above a red curtain. This moment introduces the setting and hints at the mystical theme of the ad. - 00:05–00:07 00:05–00:07 The woman enters the curtained area, and a voice says, "Entre. Não tenha medo." (Enter. Don't be afraid.) This line encourages the viewer to embrace the unknown and hints at the transformative experience that awaits. - 00:07–00:10 00:07–00:10 Tarot cards fan out, and the woman is shown running through a stone hallway. This creates a sense of urgency and adventure, suggesting that the viewer is about to embark on a journey. - 00:10–00:16 00:10–00:16 The woman falls, and a voice says, "Eu sei que se pergunta: O que vem por aí?" (I know you're asking: What's coming up?) This line directly addresses the viewer's curiosity and sets the stage for the reveal of upcoming Netflix content. - 00:16–00:19 00:16–00:19 A tarot card reader says, "Eu vejo amor no seu horizonte." (I see love on your horizon.) The woman is shown falling onto a red surface. This moment introduces the theme of love and romance, suggesting that viewers can expect to find heartwarming stories on Netflix. - 00:19–00:22 00:19–00:22 The woman is shown falling through different scenes, including a checkered floor. This creates a sense of disorientation and suggests that Netflix can transport viewers to different worlds. - 00:22–00:27 00:22–00:27 The woman is shown at a ball and then falling onto a tarot card. A voice says, "Uma viagem para uma terra desconhecida." (A trip to an unknown land.) This line introduces the theme of adventure and exploration, suggesting that viewers can expect to find exciting and unfamiliar stories on Netflix. - 00:27–00:34 00:27–00:34 The woman is shown falling through different scenes, including a ship in a storm. This creates a sense of danger and excitement, suggesting that viewers can expect to find thrilling and suspenseful stories on Netflix. - 00:34–00:37 00:34–00:37 The tarot card reader says, "Você não pode fugir do seu destino!" (You can't escape your destiny!) The woman is shown running on a rooftop. This line reinforces the theme of fate and suggests that viewers are destined to find something they love on Netflix. - 00:37–00:39 00:37–00:39 A man says, "Boa viagem." (Have a good trip.) The woman is shown running on a rooftop. This line wishes the viewer well on their journey through Netflix's content. - 00:39–00:44 00:39–00:44 The woman is shown falling onto a tarot card. The tarot card reader says, "Este ano, você vai questionar tudo." (This year, you will question everything.) The woman is shown with a man on a hill. This line introduces the theme of questioning and self-discovery, suggesting that viewers can expect to find thought-provoking and challenging stories on Netflix. - 00:44–00:48 00:44–00:48 The woman asks, "Questionar tudo?" (Question everything?) A man says, "Bom, você demorou." (Well, you took too long.) The woman is shown looking surprised. This line suggests that the viewer is late to the party and that they should start questioning things now. - 00:48–00:54 00:48–00:54 The man is shown walking towards the woman. The woman asks, "E agora?" (And now?) This line creates a sense of anticipation and suggests that the viewer is about to embark on a new adventure. - 00:54–00:57 00:54–00:57 The gray cat is shown sitting in front of the red curtain. The tarot card reader asks, "O que você vai descobrir?" (What will you discover?) The woman is shown looking curious. This line encourages the viewer to explore Netflix's content and discover new stories. - 00:57–00:59 00:57–00:59 The Netflix logo appears, and the text "Vamos pra próxima?" (Let's go to the next one?) is displayed. This line encourages the viewer to continue exploring Netflix's content.

# Ad summary This ad showcases a series of tarot-style cards, each representing a different Netflix show or movie. The cards are displayed in a visually appealing manner, with the Netflix logo appearing on the back of each card. The ad concludes with a call to action, inviting viewers to explore the next offering. # Brand positioning Netflix is presented as a diverse entertainment platform offering a wide range of movies and shows. The brand aims to occupy a space in the consumer's mind as a go-to source for entertainment, aligning with a lifestyle of leisure and relaxation. The brand ignores category norms by promoting a variety of genres and styles, catering to a broad audience. The brand positioning is both functional, providing a service, and emotional, offering entertainment and enjoyment. # Product The ad features tarot-style cards representing different Netflix shows and movies. Each card showcases the title and a visual representation of the show or movie. The cards are designed to be visually appealing and informative, providing a glimpse into the content available on Netflix. The ad highlights the variety of content available, from period dramas to action-packed series, appealing to a wide range of viewers. The ad addresses the purchase barrier of indecision by showcasing the breadth of options available on Netflix, encouraging viewers to explore and find something they enjoy. # Visual style The ad has a dark and mysterious aesthetic, with a focus on visual appeal. The editing style is smooth, with static shots and transitions between scenes. The production quality is polished, creating a professional and engaging viewing experience. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: [Music] Text overlay: Verifique a classificação indicativa / VEJO O PASSADO NO SEU FUTURO Visual: 00:00–00:02: A blurred text overlay on a black background with white specks resembling stars. The text reads "Verifique a classificação indicativa" in the top left corner. The blurred text in the center reads "VEJO O PASSADO NO SEU FUTURO". The camera is stationary. / 00:02–00:03: The text in the center sharpens to reveal the phrase "VEJO O PASSADO NO SEU FUTURO" in white sans-serif font. The background remains black with white specks. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of indecision by showcasing the breadth of options available on Netflix, encouraging viewers to explore and find something they enjoy. The ad aims to alleviate the frustration of not knowing what to watch by presenting a variety of choices in an appealing format. # Value propositions - Variety of content: The ad showcases a wide range of shows and movies, appealing to a broad audience. - Visual appeal: The tarot-style cards are visually appealing and informative, creating an engaging viewing experience. # Benefits - Provides a glimpse into the content available on Netflix - Highlights the variety of content available - Encourages viewers to explore and find something they enjoy # Features - Tarot-style cards representing different Netflix shows and movies - Visual representations of the shows and movies - Netflix logo on the back of each card # Call to action Vamos pra próxima? # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its content and inviting viewers to explore more. # Storyline - 00:00–00:02 The ad begins with a blurred text overlay on a black background, creating a mysterious and intriguing atmosphere. - 00:02–00:03 The text sharpens to reveal the phrase "VEJO O PASSADO NO SEU FUTURO", setting a tone of anticipation and hinting at the content to come. This is from the brand's perspective, creating intrigue. - 00:03–00:05 A series of tarot-style cards with the Netflix logo on the back are shown, creating a sense of mystery and anticipation. This is from the brand's perspective, showcasing the variety of content available. - 00:05–00:06 The first card is revealed, featuring "PEAKY BLINDERS: O HOMEM IMORTAL", creating excitement for fans of the show. This is from the brand's perspective, highlighting a popular title. - 00:06–00:07 The tarot-style cards with the Netflix logo on the back are shown again, creating a sense of mystery and anticipation. This is from the brand's perspective, showcasing the variety of content available. - 00:07–00:09 The second card is revealed, featuring "ENOLA HOLMES 3", creating excitement for fans of the movie. This is from the brand's perspective, highlighting a popular title. - 00:09–00:10 The tarot-style cards with the Netflix logo on the back are shown again, creating a sense of mystery and anticipation. This is from the brand's perspective, showcasing the variety of content available. - 00:10–00:12 The third card is revealed, featuring "ORGULHO E PRECONCEITO", creating excitement for fans of the show. This is from the brand's perspective, highlighting a popular title. - 00:12–00:13 The tarot-style cards with the Netflix logo on the back are shown again, creating a sense of mystery and anticipation. This is from the brand's perspective, showcasing the variety of content available. - 00:13–00:14 The ad concludes with the text overlay "Vamos pra próxima?", inviting viewers to explore the next offering. This is from the brand's perspective, encouraging engagement.

# Ad summary This ad features people dressed as characters from Avatar: The Last Airbender. Each person holds up a phone with a picture of themselves as the character they are dressed as. # Brand positioning This ad does not explicitly mention a brand. However, it is implied that the brand is associated with the production or promotion of the Avatar: The Last Airbender series. The ad aligns with the values of creativity, fandom, and community engagement. It ignores category norms by not directly advertising a product or service, instead focusing on creating a fun and engaging piece of content for fans of the series. The brand positioning is emotional, aiming to evoke nostalgia and excitement among viewers. # Product This ad does not explicitly feature a product. However, it is implied that the product is related to the Avatar: The Last Airbender series, such as a streaming service, merchandise, or upcoming show. The ad showcases various characters from the series, each portrayed by a different person in costume. The ad aims to generate interest and excitement around the series, encouraging viewers to engage with the content and potentially become fans or customers. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high-end, with professional costumes and makeup. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is bright and colorful, reflecting the tone of the Avatar series. # Hooks Visual: 00:00–00:01 A person dressed as Aang from Avatar: The Last Airbender stands in a field with tall grass. They are wearing a red and yellow costume with a bald head and blue arrow tattoo. They hold up a phone with a picture of themselves as Aang on the screen. The background is a cloudy sky and green field. / 00:01–00:02 A person dressed as Aang from Avatar: The Last Airbender stands in a field with tall grass. They are wearing a red and yellow costume with a bald head and blue arrow tattoo. They hold up a phone with a picture of themselves as Aang on the screen. The background is a cloudy sky and green field. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Relive your favorite childhood memories with these Avatar: The Last Airbender characters. - See the amazing transformations of fans into their favorite characters. # Benefits - Nostalgia - Excitement - Community engagement # Features - Characters from Avatar: The Last Airbender - Cosplay transformations # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of fans or cosplayers showcasing their transformations into Avatar characters. # Storyline - 00:00–00:02 A person dressed as Aang from Avatar: The Last Airbender holds up a phone with a picture of themselves as Aang on the screen. - 00:02–00:03 A person dressed as Katara from Avatar: The Last Airbender holds up a phone with a picture of themselves as Katara on the screen. - 00:03–00:06 A person dressed as Azula from Avatar: The Last Airbender holds up a phone with a picture of themselves as Azula on the screen. - 00:06–00:09 A person dressed as Toph from Avatar: The Last Airbender holds up a phone with a picture of themselves as Toph on the screen. - 00:09–00:10 A person dressed as Sokka from Avatar: The Last Airbender holds up a phone with a picture of themselves as Sokka on the screen. - 00:10–00:12 A person dressed as Ty Lee from Avatar: The Last Airbender holds up a phone with a picture of themselves as Ty Lee on the screen. - 00:12–00:13 A person dressed as Iroh from Avatar: The Last Airbender holds up a phone with a picture of themselves as Iroh on the screen. - 00:13–00:15 A person dressed as Mai from Avatar: The Last Airbender holds up a phone with a picture of themselves as Mai on the screen. - 00:15–00:19 A person dressed as Zuko from Avatar: The Last Airbender holds up a phone with a picture of themselves as Zuko on the screen.

# Ad summary This image ad features a split-screen of two people, a woman and a man, in different settings. The text overlay asks a question about whether dating a best friend's ex is off-limits forever or if there's an expiration date. # Brand positioning There is no brand explicitly promoted in the ad. The ad focuses on a social question about relationships and dating etiquette, without promoting any specific product or service. The ad is designed to spark conversation and engagement around a common relationship dilemma. # Product There is no product being advertised in the image. The focus is purely on the question posed in the text overlay, which is about the ethics of dating a best friend's ex. The image serves as a visual representation of the people involved in such a scenario, but no product or service is promoted. # Visual style The ad uses a split-screen format with a clear division between the two individuals. The lighting is soft and warm, creating an inviting atmosphere. The overall style is clean and modern, with a focus on the people and the question being posed. # Hooks Headline: Ex da melhor amiga: proibido pra sempre ou tem prazo de validade? # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the common dilemma of whether it's acceptable to date a best friend's ex, which can cause conflict and hurt feelings. The question "Ex da melhor amiga: proibido pra sempre ou tem prazo de validade?" directly addresses this potential source of interpersonal tension. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - External source: The split-screen setup and the question posed in the text overlay suggest an external perspective, inviting viewers to consider the scenario from a neutral standpoint. - Brand: The brand is posing a question to the audience. # Storyline - The ad opens with a split-screen of a woman and a man, each in different settings, looking towards each other. This sets the stage for a relationship-focused scenario, as seen from an external perspective. - The central question is posed via text overlay: "Ex da melhor amiga: proibido pra sempre ou tem prazo de validade?" This question frames the dilemma and invites the audience to consider their stance on the issue, as seen from the brand's perspective. - The visual juxtaposition of the two individuals, combined with the question, creates a narrative tension that encourages viewers to engage with the content and share their opinions, as seen from the brand's perspective.

# Ad summary A woman explains to a Korean man that in Brazil, it is normal to kiss people on the cheek when you meet them. She then proceeds to kiss him on the cheek multiple times, which makes him nervous. # Brand positioning This ad does not explicitly promote a brand. It focuses on showcasing cultural differences between Brazil and Korea, specifically regarding physical touch and greetings. The ad uses humor and surprise to engage viewers, highlighting the Brazilian culture as more affectionate and outgoing compared to the Korean culture. # Product There is no product being advertised in this video. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The cuts are quick, and the production quality is decent, giving it a relatable and authentic vibe. The pacing is consistent, and the audio-visual sync is well-maintained. # Hooks Spoken: 00:00–00:02 Female 1: Oh, Brazil people are very touchy. Text overlay: 00:00–00:02 O coreano se assustou com o jeitinho brasileiro: / 00:00–00:02 O brasileiro Visual: 00:00–00:02 A woman with blonde hair is sitting at a bar, drinking a cocktail. She is wearing a black jacket. Behind her, there is a shelf with various bottles of alcohol. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Understanding cultural differences can lead to interesting interactions - Brazilian culture is more affectionate and outgoing compared to Korean culture # Benefits - Showcases cultural differences - Highlights Brazilian culture as affectionate and outgoing # Features - Brazilian people are very touchy - Brazilians greet each other with kisses on the cheek - Brazilians hug each other # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and interacting with another person. # Storyline - 00:00–00:02 00:00–00:02 A woman at a bar says, "Oh, Brazil people are very touchy." - 00:02–00:04 00:02–00:04 A Korean man asks, "Would you hold your hands with your male friend?" - 00:04–00:11 00:04–00:11 The woman responds, "Male friend, no, but we will hug each other and we're gonna like kiss the cheek." - 00:11–00:17 00:11–00:17 The woman asks, "You nervous because I kiss your cheek?" - 00:17–00:21 00:17–00:21 The man responds, "No, no, no, no. It's okay." - 00:21–00:23 00:21–00:23 The woman says, "No, it's because in Brazil..." - 00:23–00:34 00:23–00:34 The woman explains, "In Brazil, when you meet a person, you're gonna be like... Sometimes two kisses in the cheek." - 00:34–00:37 00:34–00:37 The man says, "Really? Really?" - 00:37–00:46 00:37–00:46 The woman continues, "And then you're gonna hug and you're not gonna be like... You're gonna be like, 'Hi, how are you?' We are very touchy in Brazil." - 00:46–00:49 00:46–00:49 The man says, "So for me, in Korea, we would never do that." - 00:49–00:52 00:49–00:52 The man says, "You mean you just poppo me?" - 00:52–00:56 00:52–00:56 The woman asks, "A poppo? What means poppo?" - 00:56–00:57 00:56–00:57 The man responds, "Like kissing." - 00:57–00:58 00:57–00:58 The woman asks, "Kissing? A poppo with you?" - 00:58–01:00 00:58–01:00 The man responds, "Yeah." - 01:00–01:04 01:00–01:04 The man says, "Okay, I'll give you another poppo. Come here."

# Ad summary This ad features a scene from the movie Scooby-Doo. Fred is wearing Daphne's clothes and Daphne is upset that Scooby is wearing her boots. # Brand positioning This ad does not feature a brand. # Product This ad does not feature a product. # Visual style The ad has a polished aesthetic. The editing style is smooth transitions. The pacing is consistent. # Hooks Spoken: 00:00–00:05 Concluímos que o primeiro passo na resolução de mistérios seria vestir roupas adequadas. Text overlay: 00:00–00:01 Concluímos que / 00:01–00:02 passo / 00:02–00:03 de mistério / 00:03–00:05 adequadas. Visual: 00:00–00:05 A close up of Fred's face. He is wearing a green sweater and a red scarf. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective. # Storyline - 00:00–00:05 Fred is wearing Daphne's clothes. - 00:05–00:19 Daphne is upset that Scooby is wearing her boots.

# Ad summary This ad features Miya Cech, who plays Toph in Avatar: The Last Airbender, sharing her excitement about filming the arena scene on her first day on set. # Brand positioning The brand being promoted is Avatar: The Last Airbender, a show on Netflix. The ad aims to generate excitement and anticipation for the show by providing a behind-the-scenes look at the filming process. The brand aligns with values of adventure, fantasy, and cultural diversity. The brand is positioning itself as a high-quality adaptation of the beloved animated series. # Product The product being advertised is the live-action adaptation of Avatar: The Last Airbender on Netflix. The ad showcases the production quality and the actor Miya Cech, who plays Toph. The ad highlights the arena scene, implying action and excitement. The ad is for fans of the original series and new viewers interested in fantasy and adventure. # Visual style The ad has a casual, behind-the-scenes aesthetic, resembling a vlog or social media update. The lighting is somewhat dim, creating a sense of being on a real set. The editing is minimal, with static shots and natural transitions. # Hooks Spoken: 00:00–00:11 Oi, gente! Aqui é a Miya Cech e eu interpreto a Toph. E hoje estamos filmando a cena da arena. Mal posso esperar pra vocês verem. E na verdade esse é o meu primeiro dia no set, estou mega animada! Text overlay: 00:00–00:11 Oi, gente! / 00:00–00:11 Aqui é a Miya Cech / 00:00–00:11 e eu interpreto a Toph. / 00:00–00:11 E hoje estamos filmando / 00:00–00:11 a cena da arena. / 00:00–00:11 Mal posso esperar / 00:00–00:11 pra vocês verem. / 00:00–00:11 E na verdade esse é o meu / 00:00–00:11 primeiro dia no set, / 00:00–00:11 estou mega animada! Visual: 00:00–00:02: Miya Cech, a young Asian woman with dark hair styled in a Toph-like manner, smiles and waves at the camera. She is wearing a costume resembling Toph's outfit. The background is a dimly lit set with props and crew members visible. / 00:02–00:06: The camera slightly pans to show more of the set, revealing a sandy arena-like environment with crew members in the background. Miya continues to smile and talk to the camera. / 00:06–00:11: Close-up shot of Miya as she expresses her excitement. The background remains the same, with the arena set and crew members visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Get a sneak peek at the making of Avatar: The Last Airbender - See Miya Cech's enthusiasm for her role as Toph - Experience the excitement of the arena scene # Benefits - Excitement for fans of the original series - Behind-the-scenes look at the production - Anticipation for the arena scene # Features - Live-action adaptation of Avatar: The Last Airbender - Arena scene being filmed - Miya Cech as Toph # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of Miya Cech, an actor in the show, sharing her personal experience and excitement. # Storyline - 00:00–00:02 Miya Cech introduces herself and her role as Toph. - 00:02–00:07 She shares that they are filming the arena scene and expresses her excitement for viewers to see it. - 00:07–00:11 Miya reveals it's her first day on set and reiterates her excitement.

# Ad summary This ad is a promo for Stranger Things. It features the main characters from the show in a scene where they are running from a monster. # Brand positioning Stranger Things is presented as a thrilling and suspenseful show. The ad uses dark and ominous visuals to create a sense of danger and excitement. The brand aligns with values of friendship, courage, and adventure. The ad pushes against the norms of typical television advertising by creating a cinematic experience. # Product The product featured is the Stranger Things TV show. The ad showcases the show's intense action and suspenseful atmosphere. The ad is for fans of the show and those who enjoy thrilling and suspenseful content. The ad addresses the potential purchase barrier of not knowing what the show is about by showcasing its exciting and action-packed scenes. The ad tells the viewer that the show is worth watching because it is thrilling and suspenseful. # Visual style The ad has a dark and ominous aesthetic, with a focus on creating a sense of danger and excitement. The editing style is quick and dynamic, with frequent cuts and transitions to heighten the tension. The production quality is high-end, with detailed visual effects and realistic environments. The pacing is fast and consistent, with a sense of urgency that drives the narrative forward. The audio-visual sync is precise, with sound effects and music cues timed to match the visual action. # Hooks Visual: 00:00–00:02: A large, dark monster with glowing eyes appears in the sky, looming over a dusty landscape. The camera pans up to reveal the monster's full form, creating a sense of dread and impending danger. A person is standing in the foreground. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point, but it implies that viewers may be looking for a thrilling and suspenseful show to watch. # Value propositions - Experience the thrill of Stranger Things - Join the adventure with brave and resourceful characters - Discover the power of friendship and courage # Benefits - Excitement - Suspense - Adventure - Friendship - Courage # Features - Thrilling action - Suspenseful atmosphere - Brave and resourceful characters - Loyal and protective friends # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the show's thrilling and suspenseful atmosphere. # Storyline - 00:00–00:02 A large monster appears in the sky. - 00:02–00:08 The main characters are shown looking up at the monster in fear. - 00:08–00:15 The monster roars and the characters begin to run away. - 00:15–00:30 The characters are shown running through a dusty landscape, trying to escape the monster. - 00:30–00:45 The monster chases after them, destroying everything in its path. - 00:45–00:52 The characters are shown jumping and running to escape the monster.

# Ad summary This ad features André Lamoglia, who plays "The Prophet" in the Netflix series "Os Donos do Jogo" (Game Changers). He gives predictions to people named Clara, Lucas, Paula, Gabriel, Bruna, Thaís, Léo, William, and Júlia. # Brand positioning The brand being promoted is the Netflix series "Os Donos do Jogo" (Game Changers). The ad uses André Lamoglia, who plays a character called "The Prophet" in the series, to give predictions to people. This is meant to intrigue viewers and encourage them to watch the show to gain more "knowledge." # Product "Os Donos do Jogo" (Game Changers) is a new series on Netflix. The ad encourages viewers to watch the show if they want to gain more "knowledge." # Visual style The ad has a polished commercial aesthetic. It features static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Não, pera, pera, pera. Para de rolar esse feed aí, porque você chegou no lugar certo. Text overlay: 00:00–00:00 PERA Visual: 00:00–00:03 André Lamoglia, a man in his 20s with fair skin, a mustache, and a beard, is sitting in a red chair in front of a curtain. He is wearing a black button-down shirt, a white undershirt, black pants, and black boots. He is gesturing with his hands as he speaks. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may be missing out on important information or opportunities in their lives. # Value propositions - Watch "Os Donos do Jogo" (Game Changers) to gain more knowledge. # Benefits - Gain more knowledge # Features - New series on Netflix - Starring André Lamoglia as "The Prophet" # Call to action Assistir Os Donos do Jogo # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the perspective of the brand, using André Lamoglia to promote the Netflix series "Os Donos do Jogo" (Game Changers). # Storyline - 00:00–00:03 00:00–00:03 André Lamoglia, sitting in a chair, tells the viewer to stop scrolling because they've arrived at the right place. - 00:03–00:08 00:03–00:08 He introduces himself as André Lamoglia, who plays "The Prophet" in the Netflix series "Os Donos do Jogo" (Game Changers). - 00:08–00:12 00:08–00:12 He says he will use all his wisdom to make some fresh prophecies for the viewers. - 00:13–00:19 00:13–00:19 He gives a prediction to Clara, telling her to keep doing what she's doing because she will become a millionaire this year. - 00:19–00:25 00:19–00:25 He gives a prediction to Lucas, telling him to be smart because his wife is cheating on him and he doesn't know it. - 00:26–00:34 00:26–00:34 He gives a prediction to Paula, telling her that he doesn't know how she will receive the news, but in late 2025, she will discover that she is pregnant. - 00:35–00:41 00:35–00:41 He gives a prediction to Gabriel, Bruna, and Thaís, saying that they will receive "that goodnight" today. - 00:41–00:46 00:41–00:46 He gives a prediction to Léo, telling him to stay tuned because a very good opportunity is coming to him soon. - 00:46–00:51 00:46–00:51 He gives a prediction to William, telling him that someone is trying to mess with him, so he should be careful not to get scammed. - 00:51–00:53 00:51–00:53 He gives a prediction to Júlia, saying that there is nothing for her. - 00:54–01:01 00:54–01:01 He tells the viewers to be smart and watch "Os Donos do Jogo" (Game Changers) if they want to gain more knowledge. - 01:01–01:07 01:01–01:07 The ad ends with a scene from the show where André Lamoglia's character says that people call him "The Prophet."

# Ad summary This ad promotes Netflix's new movies and series available in November. A woman stands in front of a wall and asks if Netflix has certain movies and series. A man's voice answers 'Tem' which means 'Yes' in Portuguese. The woman then shows the poster for the movie or series she asked about. # Brand positioning This ad promotes Netflix's new movies and series available in November. The brand is presented as having a wide variety of content available for streaming. The ad uses a playful and humorous tone, suggesting that Netflix is a fun and engaging platform. The brand is positioned as a go-to source for entertainment, with a diverse library of movies and series to cater to different tastes. The ad aligns with the norm of promoting new content releases but pushes against the typical serious or dramatic tone often used in promotional material. # Product The ad promotes Netflix's streaming service, highlighting the availability of new movies and series in November. The ad showcases a variety of content, including Stranger Things 5, Round 6: The Challenge, Shrek (1-3), A Melhor Mãe do Mundo, Frankenstein, and O Filho de Mil Homens. The ad is for anyone looking for new entertainment options on Netflix. The ad addresses the purchase barrier of not knowing what's available on the platform by explicitly listing and showing the new content. The ad tells the viewer that Netflix is worth trying or buying because it offers a wide range of new and exciting movies and series. # Visual style The ad has a UGC feel with a static camera and bright lighting. The editing style is simple with quick cuts between shots. The production quality is polished, but the overall aesthetic is casual and approachable. The pacing is consistent throughout the ad. # Hooks Spoken: 00:02–00:03 Garçom! Text overlay: 00:02–00:03 Garçom! Visual: 00:02–00:03 The woman is standing in front of a wall with a rough, textured surface. She is wearing a black dress and has a headset microphone. She is pointing at the camera. The camera is stationary and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing what new content is available on Netflix. # Value propositions - Netflix offers a diverse library of movies and series to cater to different tastes. # Benefits - Wide variety of content to choose from - New entertainment options for the month of November # Features - New movies and series available on Netflix in November # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the availability of new content on Netflix. # Storyline - 00:00–00:03 The video begins with a woman standing in front of a wall, yelling and pointing at the camera. - 00:03–00:05 00:03–00:05 The woman asks, "Tem série?" (Is there a series?) The tone is playful and inquisitive, as if she's checking in with a friend. - 00:05–00:07 00:05–00:07 The woman asks, "Stranger Things 5?" while holding up the poster for Stranger Things 5. The tone is excited and curious, as if she's eager to know if the show is available. - 00:08–00:11 00:07–00:08 The woman asks, "Tem a segunda temporada de Round 6: O Desafio?" (Is there a second season of Round 6: The Challenge?) while holding up the poster for Round 6: The Challenge. The tone is inquisitive and anticipatory, as if she's looking forward to the new season. - 00:12–00:13 00:12–00:13 The woman asks, "Tem filme?" (Is there a movie?) The tone is playful and inquisitive, as if she's checking in with a friend. - 00:14–00:17 00:14–00:17 The woman asks, "Tem Shrek de um até o três?" (Is there Shrek from one to three?) while holding up the posters for Shrek 1, 2, and 3. The tone is excited and curious, as if she's eager to know if the movies are available. - 00:17–00:19 00:17–00:19 The woman asks, "Tem A Melhor Mãe do Mundo?" (Is there The Best Mother in the World?) while holding up the poster for A Melhor Mãe do Mundo. The tone is inquisitive and anticipatory, as if she's looking forward to the movie. - 00:20–00:21 00:20–00:21 The woman asks, "Tem Frankenstein?" while holding up the poster for Frankenstein. The tone is inquisitive and anticipatory, as if she's looking forward to the movie. - 00:22–00:24 00:22–00:24 The woman asks, "Tem O Filho de Mil Homens?" (Is there The Son of a Thousand Men?) while holding up the poster for O Filho de Mil Homens. The tone is inquisitive and anticipatory, as if she's looking forward to the movie. - 00:25–00:26 00:25–00:26 The woman says, "Traz!" (Bring it!) The tone is excited and demanding, as if she's eager to watch the movies and series.