How MrBeast Advertises on Meta

# Ad summary This ad features a man filming a crowd of athletes and announcing that one of them will win $5 million. # Brand positioning The brand, Feastables, is not explicitly described in the ad. However, the ad implies that Feastables is associated with strength, competition, and high stakes, given the context of the strong athletes and the $5 million prize. The brand seems to align with a lifestyle of peak performance and excitement, pushing against the norms of typical snack food brands by associating itself with physical prowess and competitive achievement. The brand positioning is both functional (providing energy for peak performance) and emotional (aligning with the thrill of competition and the potential for life-changing rewards). # Product The ad does not explicitly describe the Feastables product. However, it is implied that the product is associated with strength and competition, given the context of the strong athletes and the $5 million prize. The ad does not mention any specific features, ingredients, or design details of the product. The USP is implied to be its association with peak performance and high stakes. The ad does not show any specific use occasions or moments of use. The ad does not address any purchase barriers. # Visual style The ad has a UGC feel, with a handheld camera and quick cuts. The production quality is decent, but not overly polished. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is energetic and exciting. # Hooks Spoken: These are some of the strongest people on the planet. Visual: 00:00–00:02: The shot is a selfie-style video taken by a man with short blonde hair and a black jacket. He is standing in front of a large group of athletes wearing blue jerseys with numbers on them. The athletes are flexing their muscles and cheering. The background is dark, with some red and white lights visible. A sign that says "BEAST GAMES" is visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Feastables is associated with strength and competition - Feastables offers the potential for life-changing rewards # Benefits - Excitement - Anticipation - Potential for life-changing rewards # Features - Association with strong athletes - High stakes competition - $5 million prize # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of a brand representative, who is promoting the brand and its association with the athletes and the prize money. # Storyline - 00:00–00:02 The man filming is standing in front of a large group of athletes wearing blue jerseys with numbers on them. He is pointing at them and speaking enthusiastically. - 00:02–00:08 The man filming turns the camera to face himself and announces that one of the athletes will win $5 million.

# Ad summary This video features a group of people testing out sticky versus slippery stairs. Two people in blue jumpsuits attempt to climb the sticky stairs, while two people in pink jumpsuits attempt to climb the slippery stairs. The video shows the challenges and difficulties of climbing each set of stairs, with the blue team struggling to move and the pink team slipping and falling. In the end, the blue team wins. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad promotes a sense of fun, challenge, and playful competition. The brand aligns with a lifestyle that values entertainment and lightheartedness. The brand pushes against the norm of serious or overly polished content, opting for a more raw and humorous approach. The brand positioning is primarily emotional, focusing on entertainment and amusement. # Product The product being advertised is the concept of "sticky versus slippery stairs." The ad showcases two sets of stairs, one covered in a sticky substance and the other covered in a slippery substance. The sticky stairs are designed to be difficult to climb due to the adhesive nature of the substance, while the slippery stairs are designed to be challenging due to the lack of friction. The ad highlights the challenges and difficulties of climbing each set of stairs, emphasizing the unique obstacles each presents. The product is for anyone who enjoys a fun and physical challenge. # Visual style The ad has a playful and humorous aesthetic, with bright colors and exaggerated physical challenges. The editing style includes quick cuts and dynamic camera angles to emphasize the action and comedic moments. The production quality is polished, with clear lighting and crisp visuals. The pacing is fast, with cuts timed to the music and sound effects to enhance the comedic effect. # Hooks Spoken: 00:00–00:01 Sticky versus slippery stairs. Text overlay: 00:00–00:01 Sticky vs Slippery Stairs Visual: 00:00–00:01 The shot shows a split-screen view of two sets of stairs. On the left, the stairs are covered in a yellow, sticky substance, and on the right, the stairs are covered in a white, slippery substance. Two people in blue jumpsuits stand at the bottom of the sticky stairs, and two people in pink jumpsuits stand at the bottom of the slippery stairs. Above the stairs are two signs, one with a figure melting and one with a figure slipping. The background is black. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration and difficulty of physical challenges, as shown by the people struggling to climb the stairs. # Value propositions - Experience the unique challenge of climbing sticky stairs. - Test your balance and agility on slippery stairs. - Enjoy a fun and entertaining physical activity. # Benefits - Fun challenge - Physical activity - Entertainment # Features - Sticky stairs - Slippery stairs # Call to action SUBSCRIBE # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the sticky versus slippery stairs challenge. # Storyline - 00:00–00:01 The video begins with the text overlay "Sticky vs Slippery Stairs" and shows two people in blue jumpsuits and two people in pink jumpsuits standing at the bottom of a set of stairs. - 00:01–00:03 00:01–00:03 The people in blue and pink start climbing the stairs. The people in pink struggle to climb the stairs because they are slippery, while the people in blue struggle because the stairs are sticky. - 00:03–00:06 00:03–00:06 The person in blue gets their hand stuck to the stairs. - 00:06–00:15 00:06–00:15 The people in pink fall down the stairs. - 00:15–00:17 00:15–00:17 The people in pink reset and try again. - 00:17–00:24 00:17–00:24 The people in blue struggle to climb the stairs, while the people in pink fall down again. - 00:24–00:32 00:24–00:32 The people in blue reach the top of the stairs and press a button, which releases confetti. - 00:32–00:35 00:32–00:35 The video ends with a call to action to subscribe.

# Ad summary This ad features a race between two people, one running and the other riding in a series of increasingly ridiculous vehicles. The ad is promoting the idea that the person in the vehicles is winning because they are using the product Speed. # Brand positioning The brand Speed is presented as a performance enhancer that gives the user an advantage over others. The brand aligns with a competitive, fun, and slightly absurd lifestyle. The brand pushes against the norm of traditional athletic competition, opting for a more playful and unconventional approach. The brand positioning is functional, focusing on performance enhancement, but also emotional, emphasizing fun and excitement. # Product The product being advertised is Speed, which is implied to be a performance-enhancing product. The ad suggests that Speed is for anyone who wants to gain an advantage in a fun and unconventional way. The ad shows that Speed can help you win races, even when your opponent is using ridiculous vehicles. The ad addresses the purchase barrier of thinking that running is the only way to win a race, showing that Speed can give you an edge. # Visual style The ad has a UGC feel, with a mix of static shots and quick cuts. The production quality is polished, but the overall aesthetic is playful and humorous. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01: [inaudible] Visual: 00:00–00:02: A wide shot of a track and field. A Black man in athletic wear is in a runner's stance on the left. A white man in a black t-shirt and khaki pants sits in a black leather armchair on a motorized base on the right. Above them are emojis of a chair, baby walker, jeep, and rocket. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the desire to win or gain an advantage in a competition. This is signaled by the runner's frustration at losing to someone in an armchair: "You know what? I'm tired of losing to speed. Really? Is it this easy?" # Call to action None used. # Point of view - Customer 50% – The ad features a customer using the product and expressing their experience. - Brand 50% – The brand's official voice is present through product claims and demonstrations. # Storyline - 00:00–00:02 The ad begins with two people at the starting line of a race track. One person is preparing to run, while the other is sitting in a motorized armchair. - 00:02–00:06 The race begins, and the person in the armchair quickly gains the lead, leaving the runner behind. - 00:18–00:21 The runner expresses frustration at losing to someone in an armchair and questions if it's really that easy to win with Speed. - 00:21–00:32 The race continues with the person in the armchair now riding in a motorized baby walker, followed by a motorized toy jeep. - 00:32–00:33 The person in the jeep wins, and the other person says, "Of course." - 00:33–00:35 The person in the jeep says, "Bring out the firework rocket." - 00:35–00:45 The race culminates with the person in the armchair riding a motorized rocket scooter, which malfunctions and causes them to lose control. - 00:45–00:47 The runner wins the race and celebrates, emphasizing that "Speed wins!"

# Ad summary This ad shows the creation of a giant pizza using construction equipment. The ad ends with the pizza being cooked and eaten. # Brand positioning This ad features MrBeast, a popular YouTube creator known for his elaborate stunts and challenges. The brand is presented as fun, over-the-top, and willing to go to extreme lengths for entertainment. The brand aligns with a lifestyle of excitement and pushing boundaries, ignoring category norms by creating absurdly large and impractical food items. The brand positioning is primarily emotional, focusing on entertainment and spectacle. # Product The product featured is a giant pizza, made using construction equipment. The pizza is created outdoors on a large circular platform made of concrete blocks. The dough is flattened with a road roller, the sauce is poured on with an excavator, and the cheese is applied using a wood chipper. The pizza is topped with pineapple and pepperoni, and cooked with a flamethrower. The ad highlights the extreme size and unconventional creation process of the pizza, emphasizing the brand's commitment to over-the-top stunts. # Visual style The ad has a polished, high-end production quality, typical of MrBeast's content. The editing style includes quick cuts and dynamic transitions to maintain a fast pace. The visuals are bright and colorful, with clear shots of the pizza-making process. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:03 Let's make a pizza with power tools! Text overlay: 00:01–00:02 with / 00:02–00:03 tools! Visual: 00:00–00:03 A young man stands in a bright kitchen, holding a pizza on a metal peel. He wears a black t-shirt and black gloves. The kitchen has white cabinets, a white subway tile backsplash, and a black chandelier. He looks directly at the camera and speaks. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad offers entertainment through the spectacle of creating a giant pizza using construction equipment. # Benefits - Entertaining content - Humor - Spectacle # Features - Pizza dough - Pizza sauce - Cheese - Pepperoni - Pineapple # Call to action Subscribe if you think pineapple on pizza is gross. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their over-the-top stunts and challenges. # Storyline - 00:00–00:03 00:00–00:03 The creator presents a regular-sized pizza and announces they will make a pizza with power tools. This sets up the ad's premise of using unconventional methods to create a pizza. - 00:03–00:09 00:03–00:09 The creator flattens the pizza dough using a road roller. This shows the first step of the pizza-making process using construction equipment. - 00:09–00:15 00:09–00:15 The creator pours pizza sauce onto the dough using an excavator. This continues the theme of using construction equipment for food preparation. - 00:15–00:21 00:15–00:21 The creator shreds cheese onto the pizza using a wood chipper. This adds another layer of absurdity to the pizza-making process. - 00:21–00:25 00:21–00:25 The creator cuts pepperoni with a chainsaw and adds pineapple to the pizza using buckets. This continues the theme of using unconventional methods to create a pizza. - 00:25–00:28 00:25–00:28 The creator shows the pizza on a phone screen and asks viewers to subscribe if they think pineapple on pizza is gross. This is a call to action to subscribe to the channel. - 00:28–00:32 00:28–00:32 The creator cooks the pizza using a flamethrower. This is the final step of the pizza-making process. - 00:32–00:39 00:32–00:39 The creator cuts and eats the pizza. This shows the final product and provides a sense of completion.

# Ad summary MrBeast surprises college students with a challenge: call someone and if they answer, both the caller and the person who answers will receive $10,000. # Brand positioning MrBeast is presented as a generous and engaging personality who creates exciting opportunities for everyday people to win large sums of money. The brand aligns with values of fun, surprise, and community engagement, positioning itself as a disruptor in the entertainment space by offering real-world rewards and challenges. The brand's positioning is primarily emotional, focusing on the excitement and joy of winning, as well as the positive impact of receiving a large sum of money. # Product The ad features a challenge where MrBeast offers $10,000 each to two college students and the people they call if they answer their phones. The challenge is simple: each student must call someone, and the first person to answer wins the money for both the caller and the answerer. The ad highlights the excitement and potential reward of participating in MrBeast's challenges, emphasizing the life-changing impact of winning a substantial amount of money. The ad addresses the purchase barrier of skepticism by showing real people winning real money, making the opportunity seem more accessible and believable. # Visual style The ad has a polished UGC feel, with bright, natural lighting and clear visuals. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Excuse me. Do you guys want to do a challenge? Text overlay: 00:00–00:01 me Visual: 00:00–00:01 Three young men walk on a brick path on a college campus. The camera follows them from behind. Text overlay reads "me". / 00:01–00:03 The three men stop and face the camera. The man in the middle and the man on the right smile. The man on the left holds a microphone and gestures with his hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of financial struggles and the desire for quick and easy ways to earn money. The ad shows the potential for financial gain through a simple challenge: "I need both of you to call whoever you want, and whoever's person answers first, I will give you 10 grand and the person that answers 10 grand." # Value propositions - Win $10,000 by simply answering a phone call - Participate in a fun challenge with a chance to win big # Benefits - Opportunity to win money - Excitement of participating in a challenge # Features - Challenge with MrBeast - $10,000 prize # Call to action Make sure you guys subscribe. # Point of view - Customer 05% – The college students are presented as everyday people who are excited to participate in the challenge and win money. - Brand 95% – MrBeast is the primary voice, explaining the challenge, interacting with the participants, and promoting his channel. # Storyline - 00:00–00:01 MrBeast approaches two college students walking on campus. - 00:01–00:02 He asks if they want to do a challenge, setting up the premise of the ad. - 00:02–00:09 MrBeast explains the challenge: each student must call someone, and whoever's person answers first wins $10,000 for both the caller and the answerer. - 00:09–00:13 He asks each student who they plan to call. - 00:13–00:16 The students express their excitement and wish each other luck. - 00:16–00:24 The students make their calls, and the ad shows the timer on their phones. - 00:24–00:30 The girlfriend of one of the students answers first, winning $10,000 for both of them. - 00:30–00:38 MrBeast gives the student who called his best friend $100 for participating. - 00:38–00:42 MrBeast presents the winning student and his girlfriend with their $10,000 each. - 00:42–00:45 MrBeast asks if the winning student is subscribed to his channel and encourages viewers to subscribe.

# Ad summary This ad features an elderly couple who were interviewed by Mr. Beast and asked what they would do if they could do anything before they die. They both said they wanted to go skydiving, so Mr. Beast flew them to Hawaii and they went skydiving. # Brand positioning This ad does not explicitly promote any brand. However, it features Mr. Beast, a popular YouTuber known for his philanthropy and elaborate stunts. The ad implicitly associates Mr. Beast with making dreams come true and providing exciting experiences for people of all ages. # Product This ad does not explicitly promote any product. However, it features skydiving as an activity that is exciting and fulfilling for people of all ages. The ad implicitly promotes skydiving as an activity that is safe and accessible for people of all ages. # Visual style The ad has a UGC feel, with a mix of footage from Mr. Beast's camera and footage from the skydiving instructors' cameras. The editing is quick and the pacing is fast. # Hooks Spoken: 00:02–00:04: Mr. Beast: If you could do anything before you die, what would it be? Text overlay: 00:02–00:03: do / 00:03–00:03: die / 00:03–00:04: it Visual: 00:02–00:05: Mr. Beast is sitting at a table with the elderly woman and an elderly man. They are playing checkers. Mr. Beast is holding a microphone and asking the couple what they would do if they could do anything before they die. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not being able to achieve your dreams due to age or financial limitations. The elderly couple had always wanted to go skydiving, but they were never able to afford it or find the time. Mr. Beast made their dream come true. # Value propositions - Skydiving is an exciting and fulfilling activity for people of all ages. - Mr. Beast can help you achieve your dreams. # Benefits - Achieving a lifelong dream - Experiencing the thrill of skydiving - Having fun at any age # Features - Skydiving in Hawaii - Mr. Beast # Call to action Everybody make sure to subscribe. # Social proof - "Been waiting 55 years to do this and thanks to Mr. Beast we finally get to do it." – Elderly Man (Customer) - "Old people can have fun too!" – Elderly Woman (Customer) # Point of view - Customer 80% – The ad features an elderly couple who are the customers of Mr. Beast's generosity. - Brand 20% – The ad features Mr. Beast, who is the brand. # Storyline - 00:01–00:04 Mr. Beast asks an elderly couple what they would do if they could do anything before they die. - 00:04–00:07 The couple says they want to go skydiving. - 00:07–00:08 Mr. Beast says he can make that happen. - 00:08–00:13 The couple is shown traveling to Hawaii. - 00:13–00:27 The couple is shown preparing to go skydiving. - 00:27–00:41 The couple is shown skydiving.

# Ad summary This ad demonstrates the strength of duct tape by showing a car crashing through barriers made of increasing amounts of duct tape. # Brand positioning The brand is presented as a provider of strong and reliable duct tape. The ad showcases the tape's extreme strength and durability by using it to create barriers that a car attempts to crash through. The brand aims to occupy a space in the consumer's mind as the go-to choice for heavy-duty applications, emphasizing its superior performance compared to standard tapes. The brand aligns with a tone of playful experimentation and pushing the limits of its product's capabilities. The brand positioning is functional, focusing on the performance and strength of the duct tape. # Product The product featured is duct tape, presented as an exceptionally strong and durable adhesive tape. The ad demonstrates the tape's ability to withstand significant force, as it is used to create barriers that a car attempts to crash through. The tape's primary feature is its strength, which is visually emphasized by the increasing amounts used in each barrier. The product is for anyone needing a reliable and robust adhesive solution, particularly in situations requiring high durability and resistance to impact. The ad addresses the potential purchase barrier of doubting the tape's strength by showcasing its extreme capabilities in a real-world test. # Visual style The ad has a bright and clear visual style, with natural lighting and a focus on showcasing the product's strength. The editing is straightforward, with quick cuts to emphasize the impact of the car crashing through the duct tape barriers. The production quality is high, giving the ad a polished and professional feel. The pacing is consistent, with each crash test building on the previous one to demonstrate the increasing strength of the duct tape. # Hooks Spoken: 00:01–00:02 Male 1: Oh boy! Text overlay: 00:01–00:02 10 🧻 Visual: 00:01–00:02 A wide shot shows a blue sports car driving towards two black and yellow striped poles with a single strand of duct tape stretched between them. The man in the red jumpsuit stands on the side of the road. The text overlay at the top of the screen displays "10" with a duct tape roll emoji. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing a strong and reliable adhesive tape that can withstand significant force and provide a durable hold. # Value propositions - The duct tape's strength is demonstrated by its ability to create barriers that a car attempts to crash through, showcasing its superior performance. # Benefits - Withstands significant force - Provides reliable hold # Features - Strong adhesive - Durable material # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's capabilities through a demonstration. # Storyline - 00:00–00:01 A man in a red jumpsuit stands next to a road with two poles set up, preparing for a car crash test. - 00:01–00:02 00:01–00:02 A blue sports car approaches the first barrier, which is a single strand of duct tape. - 00:02–00:03 00:02–00:03 The car easily breaks through the single strand of tape. - 00:03–00:06 00:03–00:06 The car approaches a barrier made of 1,000 rolls of duct tape. - 00:06–00:07 00:06–00:07 The car crashes through a barrier made of 5,000 rolls of duct tape, causing one of the poles to fall. - 00:07–00:10 00:07–00:10 The car crashes through a barrier made of 15,000 rolls of duct tape, causing significant damage to the car. - 00:10–00:14 00:10–00:14 The car attempts to crash through a barrier made of 25,001 rolls of duct tape, resulting in further damage to the car.

# Ad summary This ad shows a man on a racetrack testing the speed of different vehicles, from a scooter to a Formula E car. The ad is designed to be humorous and engaging, and it highlights the range of vehicles that can be used on a racetrack. # Brand positioning This ad does not explicitly promote a brand. The focus is on showcasing the speed differences between various modes of transportation on a racetrack. The ad is designed to be humorous and engaging, and it does not explicitly align with any particular values, tone, or lifestyle. The ad does not push against or follow any category norms or competitor behaviors. The brand positioning is functional, focusing on the performance and speed of different vehicles. # Product This ad showcases a variety of vehicles, ranging from a scooter to a Formula E car. The vehicles are tested on a racetrack to demonstrate their speed capabilities. The ad does not explicitly state who the vehicles are for, but it can be inferred that they are for anyone interested in transportation and speed. The ad highlights the speed differences between the vehicles, with the scooter being the slowest and the Formula E car being the fastest. The ad does not explicitly mention any use occasions or moments of use, but it can be inferred that the vehicles can be used for transportation and recreation. The ad does not address any purchase barriers, but it can be inferred that the vehicles are worth trying or buying for their speed and performance. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style consists of quick cuts between different vehicles. The production quality is high-end, with smooth transitions and a consistent pacing. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: Scooter Text overlay: SCOOTER Visual: 00:00–00:01: A man in a black racing suit rides a scooter on a racetrack. The background shows green stadium seating and sponsor banners. The camera is stationary and follows the man as he rides. A digital speedometer overlay shows the scooter's speed increasing. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the speed differences between various modes of transportation. # Storyline - 00:00–00:01 A man is shown riding a scooter on a racetrack. - 00:01–00:04 The ad shows the man riding a lawn mower on the racetrack. - 00:04–00:06 The man is shown riding a bicycle on the racetrack. - 00:06–00:08 The ad shows the man riding a go-kart on the racetrack. - 00:08–00:11 The man is shown riding a moped on the racetrack. - 00:11–00:14 The ad shows the man driving a Porsche on the racetrack. - 00:14–00:17 The man is shown driving a Formula E car on the racetrack.

# Ad summary MrBeast goes to random houses to see if the people who answer the door are subscribed to his YouTube channel. If they are, he gives them $10,000. # Brand positioning MrBeast is presented as a generous and engaging content creator who rewards his subscribers with large sums of money. The brand aims to occupy a space in the consumer's mind as an exciting and rewarding channel to follow. The brand aligns with values of generosity, fun, and community engagement. MrBeast pushes against the norm of typical content creation by offering substantial monetary rewards to his subscribers, creating a unique and highly appealing brand identity. The brand positioning is both functional (offering entertainment) and emotional (creating excitement and the potential for financial gain). # Product The product being advertised is MrBeast's YouTube channel subscription. The ad highlights that by subscribing to MrBeast's channel, viewers have the chance to win $10,000. The ad targets individuals who enjoy engaging content and are motivated by the potential for financial rewards. The USP is the opportunity to win a significant amount of money simply by subscribing to the channel. The ad addresses the potential purchase barrier of uncertainty by showcasing a real person winning the prize, making the offer more tangible and appealing. The ad encourages viewers to subscribe for a chance to win, emphasizing the potential benefits of becoming a subscriber. # Visual style The ad has a casual, UGC-style aesthetic with a handheld camera and quick cuts. The production quality is decent, but not overly polished, giving it an authentic feel. The pacing is fast, with cuts every few seconds, keeping the viewer engaged. The visuals are timed to the music beats and voiceover lines, creating a cohesive and dynamic viewing experience. # Hooks Spoken: Let's see if they're subscribed. Visual: 00:00–00:02: MrBeast, a young man with a mustache wearing a gray t-shirt and black pants, stands outside a house next to a wooden door. He is holding a silver briefcase. The camera is at eye level and slightly shaky, giving it a casual feel. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people want to win money, but may not have the means to do so. # Value propositions - Subscribe to MrBeast's YouTube channel for a chance to win $10,000. # Benefits - Potential to win a large sum of money - Entertainment from MrBeast's content # Features - YouTube channel subscription - Chance to win $10,000 # Call to action Make sure you subscribe. # Social proof - "Wait, he's subscribed! Here's 10 grand!" – MrBeast # Point of view - Brand 100% – The entire video is told from the perspective of the MrBeast brand, showcasing his generosity and the opportunity for viewers to win money by subscribing. # Storyline - 00:00–00:02 MrBeast approaches a house and knocks on the door, holding a briefcase. - 00:02–00:05 He asks the person who answers if they are subscribed to MrBeast's channel. - 00:05–00:06 The person says "what?" indicating they are not subscribed. - 00:07–00:10 MrBeast approaches another house and asks the person who answers if they are subscribed to MrBeast. - 00:10–00:12 The person says no, and MrBeast moves on. - 00:12–00:16 MrBeast approaches a third house and asks the person who answers if they are subscribed to MrBeast. If they are, he will give them $10,000. - 00:16–00:19 The person says they are subscribed, and MrBeast asks to see their phone to verify. - 00:19–00:22 MrBeast and the subscriber go inside the house, where the subscriber shows MrBeast his phone, proving he is subscribed. - 00:22–00:24 MrBeast gives the subscriber the briefcase full of $10,000. - 00:25–00:27 MrBeast asks the viewer if they want to win $10,000 like the subscriber, and tells them to subscribe. - 00:27–00:30 The ad shows a globe with the MrBeast logo over Africa, and question marks over other continents, implying that MrBeast will be giving away money all over the world.

# Ad summary This ad features Mr. Beast learning how to do Cristiano Ronaldo's signature 'Siuu' celebration. The ad is shot on a soccer field in a stadium. # Brand positioning This ad does not explicitly promote a brand. However, the presence of Mr. Beast and Cristiano Ronaldo together implies a brand that is associated with high-profile collaborations, entertainment, and sports. The brand aligns with values of fun, skill, and celebrity culture. It pushes against the norm of traditional advertising by using a casual, collaborative approach. # Product There is no product being advertised in this video. # Visual style The ad has a polished commercial aesthetic. The editing style is quick cuts. The pacing is consistent. The audio and visual sync. # Hooks Spoken: I'm with Ronaldo and he's going to teach me how to Siuu. Visual: 00:00–00:02: Mr. Beast and Cristiano Ronaldo are standing on a soccer field in a stadium. Mr. Beast is on the right, wearing a yellow soccer jersey, black pants, and white shoes. He has his arms out, gesturing. Cristiano Ronaldo is on the left, wearing a yellow soccer jersey, white shorts, and light blue soccer cleats. The stadium seats are yellow in the background. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad is told from Mr. Beast's perspective as he learns the 'Siuu' celebration. - Brand 50% – The ad is told from the brand's perspective by featuring Mr. Beast and Cristiano Ronaldo together. # Storyline - 00:00–00:02 Mr. Beast is with Cristiano Ronaldo and he's going to teach him how to 'Siuu'. - 00:02–00:04 Cristiano Ronaldo demonstrates the 'Siuu' celebration. - 00:05–00:07 Mr. Beast attempts the 'Siuu' celebration. - 00:07–00:08 Cristiano Ronaldo claps and cheers for Mr. Beast. - 00:08–00:11 Mr. Beast does the 'Siuu' celebration again, and the text overlay 'SIUUUU!' appears. - 00:11–00:12 Mr. Beast asks if he has to yell. - 00:12–00:14 Mr. Beast does the 'Siuu' celebration again and yells 'Siuu'.

# Ad summary A man adds balloons to a T-Mobile store until it floats away. # Brand positioning T-Mobile is presented as a fun, innovative, and reliable telecommunications provider. The ad showcases the brand's commitment to providing uninterrupted service, even in unconventional situations. By featuring a floating store, T-Mobile aims to occupy a space in the consumer's mind as a brand that goes above and beyond to ensure connectivity, regardless of location or circumstance. The brand aligns with a playful and adventurous tone, pushing against the norm of traditional brick-and-mortar stores and highlighting its ability to adapt and innovate. The brand positioning is both functional, emphasizing reliable service, and emotional, creating a sense of wonder and excitement. # Product The ad promotes T-Mobile's telecommunications services, emphasizing their reliability and accessibility. The product is for anyone who needs consistent connectivity, regardless of their location. The ad highlights the unique selling proposition that T-Mobile's service remains available even in extraordinary circumstances, such as a store floating in the sky. The use occasion is presented as an extreme scenario to underscore the product's dependability. The ad addresses the potential purchase barrier of service interruption by demonstrating that T-Mobile's connectivity persists even in the most unusual situations, assuring viewers that they can rely on T-Mobile for uninterrupted service. # Visual style The ad has a playful and whimsical aesthetic, with bright colors and a lighthearted tone. The editing style is quick and dynamic, with fast cuts and smooth transitions that keep the viewer engaged. The production quality is polished, giving the ad a professional feel. The pacing is consistent throughout the ad, with a steady rhythm that matches the upbeat music. The cuts and product actions are timed to the music beats, creating a cohesive and engaging viewing experience. # Hooks Spoken: Woo! Oh, I'm floating! Text overlay: 619🎈 (Comment bubble) Visual: 00:11–00:15 The store begins to float away. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the potential for service interruption, which can leave customers disconnected and unable to communicate. The ad addresses this pain point by demonstrating that T-Mobile's connectivity persists even in the most unusual situations. # Value propositions - T-Mobile provides reliable telecommunications services that ensure consistent connectivity, even in extraordinary circumstances. # Benefits - Uninterrupted service - Connectivity even in extraordinary circumstances # Features - Reliable telecommunications services - Consistent connectivity # Call to action None used. # Point of view - Customer 50% – The ad shows a customer using the product and expressing his satisfaction. - Brand 50% – The ad shows the brand's logo and messaging. # Storyline - 00:00–00:07 A man stands in front of a miniature T-Mobile store. - 00:00–00:07 The man adds balloons to the store, and a counter appears on the screen. - 00:07–00:15 The store begins to float away. - 00:15–00:17 The man inside the store is floating away. - 00:17–00:22 A man on the ground reaches for the store as it floats away. - 00:20–00:22 The man in the store says he still has service.

# Ad summary MrBeast approaches a woman sitting on a bench and asks if she is subscribed to his channel. When she confirms, he offers her $10,000 and $10,000 to her ex-boyfriend if she calls him and he answers. She unblocks him and calls, but he sends her to voicemail. # Brand positioning MrBeast is presented as a generous and playful brand that rewards its subscribers with large sums of money. The brand aligns with a lifestyle of excitement and unexpected opportunities, pushing against the norm of traditional advertising by directly engaging with people in public spaces. The brand positioning is emotional, creating a sense of fun and anticipation. # Product The ad features a challenge where MrBeast offers $10,000 to a woman and $10,000 to her ex-boyfriend if she calls him and he answers. The product is the opportunity to win money by participating in a spontaneous challenge. The USP is the potential for a large financial reward for a simple action. The ad addresses the purchase barrier of skepticism by showing real people being offered real money. # Visual style The ad has a casual, UGC feel with handheld camera work and natural lighting. The editing is quick, with cuts timed to the dialogue. The production quality is high, but the overall aesthetic is unpolished, giving it an authentic feel. # Hooks Spoken: 00:00–00:01: Hey, are you subscribed to MrBeast? Text overlay: 00:00–00:00: are / 00:00–00:01: MrBeast? Visual: 00:00–00:02: A man with short brown hair, wearing a black long-sleeve shirt and gray shorts, stands next to a bench where a blonde woman is sitting with a laptop. They are in a park-like setting with trees and a building in the background. The camera is handheld and slightly shaky. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of financial need or the desire for unexpected financial gain. The woman's initial surprise and then nervousness suggest that the offer of $10,000 is highly appealing and potentially life-changing. # Value propositions - Win $10,000 by participating in a simple challenge - Get recognized by MrBeast for being a subscriber # Benefits - Financial reward - Excitement - Recognition from MrBeast # Features - Opportunity to win $10,000 - Spontaneous challenge - Direct engagement with MrBeast # Call to action Make sure you guys subscribe. # Point of view - Customer 5% – The woman on the bench expresses her reactions and feelings about the challenge. - Brand 95% – MrBeast presents the challenge and interacts with the woman. # Storyline - 00:00–00:02 MrBeast approaches a woman sitting on a bench and asks if she is subscribed to his channel. - 00:02–00:04 The woman confirms she is subscribed, and MrBeast shows her phone screen to prove it. - 00:05–00:07 MrBeast asks who texted her, and she says it was her boyfriend, setting up the challenge. - 00:07–00:13 MrBeast explains that if she calls her ex-boyfriend and he answers, she and her ex-boyfriend will each receive $10,000. - 00:13–00:15 The woman reveals she has blocked her ex-boyfriend, creating a new obstacle. - 00:15–00:21 She unblocks him and MrBeast asks why they broke up, to which she responds that he was not a nice person. - 00:21–00:26 MrBeast reiterates that if he answers, he also wins $10,000, and the woman expresses nervousness. - 00:26–00:32 She calls, but he sends her to voicemail, and MrBeast says she is blocked. - 00:32–00:33 MrBeast tells viewers to subscribe.

# Ad summary This ad features a man sitting in a red chair on a runway next to a jet. As the jet engines rev up, the man is blown around in the chair, eventually being launched into the air. # Brand positioning This ad does not explicitly mention a brand. However, the ad's focus on humor and absurdity suggests a brand that values entertainment and virality over traditional advertising. The brand aims to occupy a space in the consumer's mind as unconventional and memorable, aligning with a playful and lighthearted tone. It pushes against the norms of serious or overly informative advertising, opting instead for a purely emotional and attention-grabbing approach. # Product This ad does not explicitly feature a product. The focus is on the comedic scenario of a man being blown around by a jet engine. There are no product details, USPs, or purchase barriers addressed. The ad's primary goal is to entertain and capture attention rather than promote a specific product. # Visual style The ad has a playful and absurd aesthetic, with a clear emphasis on humor. The editing style involves quick cuts to match the increasing intensity of the jet engine. The production quality is relatively simple, giving it a UGC feel. The pacing increases as the loading bar progresses, building anticipation and comedic effect. # Hooks Spoken: 00:10–00:11: Male 1: Subscribe! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action Subscribe! # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing an absurd and humorous scenario to capture attention. # Storyline - 00:00–00:01 A man sits in a red chair on a runway next to a jet, reading a book. A green loading bar appears above him, starting at 1%. - 00:01–00:02 The jet engines start revving up, and the loading bar increases to 10%. The man looks up, slightly concerned. - 00:02–00:05 The loading bar continues to increase, reaching 20% and then 30%. The man puts on goggles as the wind intensifies. - 00:05–00:08 The loading bar reaches 40%, and the man is visibly struggling against the wind. The loading bar reaches 50%. - 00:08–00:11 The loading bar reaches 60%, and the man is blown out of the chair, yelling "Subscribe!". - 00:11–00:13 The man tumbles across the grass as the loading bar reaches 70%. - 00:13–00:14 The loading bar reaches 80%, and the man is seen running away from the jet. - 00:14–00:16 The loading bar reaches 90%, and the man is shown tumbling again. - 00:16–00:17 The loading bar reaches 100%, and the man is launched into the air.