How Modibodi Advertises on Meta

# Ad summary This ad promotes Modibodi period underwear, highlighting a flash sale with up to 50% off. The ad features a person wearing the underwear, emphasizing the product's fit and style. # Brand positioning Modibodi is presented as a modern, body-positive brand offering functional underwear designed to provide protection and comfort during menstruation. The brand aims to normalize conversations around periods and offer a sustainable alternative to traditional period products. The brand positions itself as a solution for women seeking reliable and discreet period protection, promoting confidence and freedom from leaks. # Product The featured product is Modibodi period underwear, designed to provide protection during menstruation. The underwear is presented as a comfortable and discreet alternative to traditional period products like pads or tampons. The ad highlights that Modibodi's period underwear is currently up to 50% off, making it an attractive offer for potential customers. The product is shown being worn, emphasizing its fit and style. The ad aims to address purchase barriers by offering a significant discount, encouraging viewers to try the product. # Visual style The ad has a clean and simple visual style, focusing on the product and the person wearing it. The lighting is soft and natural, creating a flattering and inviting image. The overall aesthetic is modern and body-positive, aligning with the brand's values. # Hooks Headline: Flash sale alert! # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the inconvenience and cost associated with traditional period products, offering a reusable and discounted alternative. # Value propositions - Flash sale alert! Modibodi's period underwear is currently up to 50% off* # Benefits - Up to 50% off* # Features - Period underwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay announcing the flash sale and discount is from the brand's perspective, aiming to promote the product and drive sales. - Customer: The close-up shot of a person wearing the underwear provides a customer's perspective, showcasing the product's fit and style. # Storyline - The ad opens with a close-up shot of a person wearing Modibodi period underwear, immediately showcasing the product in use. This is intended to grab the viewer's attention and highlight the product's fit and style from the customer's perspective. - The ad then presents a text overlay announcing a "Flash sale alert!" and stating that "Modibodi's period underwear is currently up to 50% off*." This is intended to create a sense of urgency and encourage viewers to take advantage of the limited-time offer from the brand's perspective.

# Ad summary This ad showcases Modibodi period underwear. The ad uses a split-screen to highlight the product's features, such as being sexy, super absorbent, and soft on the skin. # Brand positioning Modibodi is presented as a brand that challenges traditional norms by offering period underwear that is both functional and fashionable. The brand aims to occupy a space in the consumer's mind where comfort, confidence, and sustainability intersect. Modibodi aligns with values of body positivity and environmental consciousness, promoting a lifestyle where women can manage their periods without compromising on style or comfort. The brand pushes against the norms of bulky, uncomfortable period products by offering a sleek and discreet alternative. The brand positioning is both functional, providing reliable period protection, and emotional, empowering women to feel confident and comfortable during their periods. # Product Modibodi period underwear is presented as a stylish and functional alternative to traditional period products. The underwear is designed to be sexy, super absorbent, and soft on the skin. It is intended for women who want a comfortable and discreet solution for managing their periods. The ad highlights the underwear's features, emphasizing its ability to provide reliable protection without sacrificing style or comfort. The underwear is shown as a way to feel confident and comfortable during menstruation. The ad addresses the purchase barrier of discomfort and inconvenience associated with traditional period products by offering a sleek and discreet alternative. # Visual style The ad has a clean and minimalist aesthetic, with soft lighting and a neutral color palette. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a commercial feel. The pacing is slow and deliberate, allowing viewers to focus on the product's features. The cuts are timed to coincide with the appearance of text overlays, creating a sense of rhythm and visual sync. # Hooks Text overlay: SEXY Visual: 00:00–00:01: A split-screen shows a woman's torso wearing a black Modibodi bra and underwear set on the left. Her hand is visible, adjusting the underwear. The right side of the screen shows a close-up of the lace trim on the underwear. The background is a neutral, soft-focus gradient. The lighting is soft and diffused, highlighting the texture of the fabric. The Modibodi logo is visible at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the discomfort and inconvenience associated with traditional period products. # Value propositions - Period underwear that is both sexy and absorbent - Soft period underwear # Benefits - Stylish design - Reliable protection - Comfortable fit # Features - Sexy - Super absorbent - Soft on skin - Period underwear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with a split-screen showcasing a woman wearing Modibodi period underwear and a close-up of the fabric. The intention is to immediately grab attention and highlight the product's key features. - 00:00–00:01 Text overlays appear on each side of the screen, with "SEXY" on the left and a blank space on the right. This is to emphasize the underwear's stylish design. - 00:01–00:02 The text overlay on the left changes to "SUPER" while the right side remains blank. This highlights the product's absorbency. - 00:02–00:03 The text overlay on the right side changes to "ABSORBENT", reinforcing the message of the product's functionality. - 00:03–00:04 The text overlay on the left changes to "SOFT" while the right side remains blank. This emphasizes the comfort of the underwear. - 00:03–00:04 The text overlay on the right side changes to "ON SKIN", reinforcing the message of the product's comfort. - 00:04–00:05 The text overlay on the left changes to "PERIOD" while the right side remains blank. This clearly identifies the product's purpose. - 00:04–00:05 The text overlay on the right side changes to "UNDERWEAR", reinforcing the message of the product's category.

# Ad summary This ad features a model wearing Modibodi brand underwear and a bra. The ad focuses on the comfort and style of the underwear. # Brand positioning Modibodi is presented as a brand that offers stylish and comfortable period underwear. The brand aims to occupy a space in the consumer's mind as a provider of fashionable and functional alternatives to traditional period products. The brand aligns with values of comfort, confidence, and sustainability, promoting a lifestyle where individuals can feel secure and stylish during their periods. Modibodi pushes against the norms of bulky or unappealing period solutions, offering a sleek and modern alternative. The brand positioning is both functional, providing leak-proof protection, and emotional, empowering individuals to feel confident and comfortable. # Product The featured product is Modibodi's anti-leak period lingerie. It is designed for individuals who want a comfortable and stylish alternative to traditional period products. The product is presented as a fashionable and functional solution, offering leak-proof protection without sacrificing style. The lingerie includes a black bra with lace detailing and black underwear with lace trim. The ad emphasizes the product's ability to provide confidence and comfort during periods, addressing the purchase barrier of discomfort or insecurity associated with traditional period products. The product is worth trying or buying because it offers a blend of style, comfort, and reliable protection. # Visual style The ad has a clean and modern visual aesthetic. The production quality is high, with a studio-shot image. The image treatment includes background removal and color grading. The typography is large and bold. The style is disruptive and high-design, aiming to increase scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Awareness # Pain points The ad addresses the discomfort and inconvenience of traditional period products, offering a stylish and comfortable alternative. # Value propositions - Anti-Leak Period Lingerie # Benefits - Period Lingerie # Features - Anti-Leak # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its product and brand identity through the model and product display. # Storyline - The ad opens with a model confidently posing in Modibodi lingerie, immediately conveying the message that the brand offers stylish and comfortable period underwear. The brand is telling the audience that their products are designed to make individuals feel confident and fashionable, even during their periods. This moment progresses the overall narrative by establishing the brand's commitment to providing a modern and appealing solution to period management.

# Ad summary This ad features a woman wearing a Modibodi period swimsuit on a rocky beach. The ad highlights the brand and product name, emphasizing the swimsuit's anti-leak technology. # Brand positioning Modibodi is presented as a brand offering innovative solutions for women's health and hygiene, specifically addressing the need for reliable period protection during swimming. The brand positions itself as a provider of functional swimwear that eliminates the worry of leaks, allowing women to feel confident and secure. By focusing on 'Anti-Leak Period Swimwear,' Modibodi carves out a niche in the swimwear market, catering to women who want to enjoy water activities without the anxiety associated with menstruation. The brand's positioning is functional, emphasizing the practical benefits of its products. # Product The featured product is Modibodi's Anti-Leak Period Swimwear, a one-piece swimsuit designed to provide protection against leaks during menstruation while swimming. The swimsuit is shown in a solid orange color with a classic, sporty cut. The product is intended for women who want to swim during their periods without the worry of leaks or discomfort. The key selling point is its anti-leak technology, which addresses the common concern and potential embarrassment associated with period leaks in swimwear. The ad aims to make the product appealing by showcasing it in a natural, beach setting, suggesting ease of use and integration into an active lifestyle. # Visual style The ad has a clean, natural aesthetic with a focus on showcasing the product in a real-life setting. The production quality is high, with professional photography and natural lighting. The image treatment includes subtle color grading to enhance the warmth of the scene. The overall style is designed to be visually appealing and relatable, emphasizing the product's functionality without sacrificing aesthetic appeal. # Hooks Headline: None used # Funnel stage Awareness # Pain points The ad addresses the worry and potential embarrassment associated with period leaks while swimming, as signaled by the 'Anti-Leak Period Swimwear' label. # Value propositions - Swim without worry during your period # Benefits - Protection against leaks during menstruation while swimming # Features - Anti-Leak Period Swimwear # Call to action None used. # Point of view - Brand: The brand name and product description are displayed on the swimsuit, directly communicating the product's features and benefits. - Customer: The woman confidently wearing the swimsuit represents the target customer, showcasing how the product can be worn in a real-life setting. # Storyline - The ad opens with a woman confidently posing in a Modibodi swimsuit on a rocky beach. This sets the scene and introduces the product in a lifestyle context, showing how it can be seamlessly integrated into water activities. The perspective is from an external observer, capturing the woman's poise and the swimsuit's aesthetic appeal. - The brand and product name, 'modibodi Anti-Leak Period Swimwear,' are prominently displayed on the swimsuit. This reinforces the brand identity and clearly communicates the product's primary function and unique selling proposition. The perspective is from the brand, directly informing the audience about the product's purpose.

# Ad summary The ad features two women, close friends, modeling period underwear. The ad's message focuses on providing protection without sacrificing style. # Brand positioning Modibodi is presented as a brand that prioritizes both functionality and style in its period underwear. The brand aligns with values of comfort, confidence, and freedom from traditional period products. The ad pushes against category norms by offering a stylish alternative to traditional period products, positioning itself as a brand that understands the importance of feeling good during menstruation. # Product The featured product is Modibodi period underwear, designed to provide protection without compromising style. The underwear appears to be a brief cut with a black finish. The product is for women who want comfortable and reliable protection during their periods. The ad highlights the product's ability to seamlessly integrate into everyday life, allowing users to feel confident and stylish while managing their periods. The ad addresses the purchase barrier of sacrificing style for functionality by showcasing underwear that is both practical and fashionable. # Visual style The ad has a bright, natural aesthetic with a focus on showcasing the product in a lifestyle setting. The production quality is highly polished, with a focus on creating a sense of approachability and relatability. The image treatment includes soft lighting and warm color grading, enhancing the overall sense of comfort and confidence. The typography integration is simple and legible, ensuring the message is easily scannable. # Hooks Headline: UNE PROTECTION QUI NE FREINE PAS VOTRE STYLE. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of having to sacrifice personal style when seeking reliable period protection. # Value propositions - Protection that doesn't hold back your style # Benefits - style # Features - protection # Call to action None used. # Social proof - None used. # Point of view - Customer: The perspective shows two women confidently smiling and casually leaning on each other in a verdant outdoor setting, giving the impression they feel supported, comfortable, and happy. # Storyline - The ad opens with two women standing side-by-side, implying a friendship and shared experience. The intention is to create an approachable and relatable image. - The models are smiling and relaxed, conveying comfort and confidence. The ad intends to showcase how the product helps wearers feel secure and at ease. - The tagline highlights that the underwear provides protection without compromising style. This showcases the brand’s positioning statement and USPs. - The Modibodi logo is displayed, reinforcing brand recognition. The intention is to remind viewers of the brand and its commitment to stylish period solutions.

# Ad summary This ad shows a woman wearing Modibodi period underwear. The woman poses and dances in the underwear. There is on-screen text that promotes the underwear. # Brand positioning Modibodi is presented in this ad as a brand offering period underwear that does not compromise style. The brand positions itself as one that understands the needs and desires of individuals who want to feel confident and comfortable during their periods. Modibodi aligns with values of self-expression, body positivity, and liberation from traditional period product constraints. The brand pushes against the norms of bulky or unfashionable period solutions, instead offering stylish and discreet options. Modibodi's positioning is both functional, providing reliable protection, and emotional, empowering wearers to feel confident and stylish during their periods. # Product Modibodi period underwear is presented as a stylish and functional solution for period protection. The product is designed for individuals who want a comfortable, discreet, and reliable alternative to traditional period products like pads or tampons. The ad shows black underwear with lace details. The underwear is presented as a protection that does not limit one's style. The ad showcases the underwear as an option that allows individuals to feel confident and fashionable while managing their periods. The ad addresses purchase barriers by emphasizing the underwear's stylish design and reliable protection, suggesting that wearers do not have to sacrifice aesthetics for functionality. # Visual style The ad has a polished and modern aesthetic, with a clean white background and bright lighting. The editing style includes quick cuts and transitions between shots. The overall production quality is high-end, resembling a professional commercial. The pacing is consistent and upbeat, matching the music's rhythm. # Hooks Spoken: 00:01-00:03: Male 1: Bienvenue en zone de danger. Text overlay: 00:00–00:08 Une protection qui ne freine pas votre style Visual: 00:00–00:02: A woman with long brown hair stands in front of a white background wearing a black lace bra, black underwear, a black blazer, and white knee-high socks. She is smiling and posing. The camera framing is a medium shot, and the camera angle is slightly low. The lighting is bright, with soft shadows. Text overlay: "Une protection qui ne freine pas votre style". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of traditional period products being bulky or unfashionable. # Value propositions - The product offers style and protection. # Benefits - Does not compromise style # Features - Stylish design - Period protection # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the customer's point of view as the model dances and poses in the underwear, implying a user experience. # Storyline - 00:00–00:02 The ad begins with a woman dancing and posing while wearing Modibodi period underwear and a blazer. This introduces the product in a dynamic and stylish manner, immediately capturing the viewer's attention and suggesting the underwear is fashionable. - 00:02–00:08 The video transitions into a split-screen format, showing the woman in different poses and angles. This provides a comprehensive view of the underwear and highlights its design.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear. The image features a red bikini set on a rock near the ocean, emphasizing the product's functionality and style. # Brand positioning Modibodi is presented as a brand offering innovative solutions for women's health and hygiene, specifically during menstruation. The brand aims to occupy a space in the consumer's mind as a provider of discreet, reliable, and stylish alternatives to traditional period products. By offering period swimwear, Modibodi aligns with an active, confident lifestyle, pushing against the norms of avoiding water activities during menstruation. The brand positioning is both functional, providing leak-proof protection, and emotional, empowering women to feel comfortable and secure during their periods. # Product The featured product is Modibodi's anti-leak period swimwear, a bikini set designed to provide protection and comfort during menstruation while swimming. The set includes a bikini top with adjustable ties and high-waisted bottoms. The swimwear is made from a smooth, red fabric. The key selling point is its anti-leak technology, allowing women to swim confidently without worrying about leaks. The ad addresses the purchase barrier of avoiding swimming during periods by offering a stylish and functional solution. # Visual style The ad has a natural and bright visual style, with a focus on showcasing the product in an outdoor setting. The production quality appears to be high, with clear lighting and attention to detail. The image treatment includes subtle color grading to enhance the vibrancy of the red swimwear and the turquoise water. The overall aesthetic is clean and modern, designed to appeal to a visually conscious audience. The style aims to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of women who want to swim during their periods but are concerned about leaks and discomfort. The tagline "LOOKS LIKE SWIMWEAR. WORKS LIKE MAGIC." directly counters this concern by promising a discreet and effective solution. # Value propositions - The product looks like regular swimwear but provides the functionality of period protection. # Benefits - LOOKS LIKE SWIMWEAR. - WORKS LIKE MAGIC. # Features - Anti-Leak Period Swimwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product in an appealing setting and highlights its key features, presenting the brand's perspective on its value and benefits. # Storyline - The ad opens with a shot of the Modibodi anti-leak period swimwear set placed on a rock near the ocean. This is intended to visually introduce the product in a natural, aspirational setting, suggesting its suitability for water activities. The audience experiences this from the brand's perspective, showcasing the product's aesthetic appeal and intended use. - The ad concludes with the tagline "LOOKS LIKE SWIMWEAR. WORKS LIKE MAGIC." This reinforces the product's dual benefit of being both stylish and highly functional. The audience experiences this from the brand's perspective, emphasizing the product's unique selling proposition.

# Ad summary This image ad promotes Modibodi period underwear with the message that they are discreet yet protective. A smiling woman is shown wearing black period underwear under a striped top. She has her arms raised in the air. The on-screen text claims that they are protective without being noticed. # Brand positioning Modibodi is presented as a modern, discreet solution to period protection, positioning itself against traditional, more noticeable period products. The brand clearly aims to occupy a space in the consumer's mind as a provider of comfortable, eco-friendly, and body-positive period solutions. The values of discretion, confidence, and sustainability are central to the brand's identity. Modibodi promotes a lifestyle where periods don't have to be a source of stress or inconvenience. By offering underwear that is protective yet invisible, Modibodi challenges the norms of bulky and obvious period products, appealing to those who want to maintain a sense of normalcy and confidence during their period. This positioning is both functional, in terms of providing reliable protection, and emotional, in terms of offering peace of mind and freedom. # Product The featured product is Modibodi period underwear, designed to provide discreet and reliable protection during menstruation. The underwear appears as a sleek, black brief and is intended for anyone who wants a comfortable and discreet alternative to traditional period products. The underwear is presented as protective without being noticeable, addressing the common concern of visible or bulky period products. The ad emphasizes that users can feel secure and confident without anyone knowing they are wearing period protection. The absence of bulky pads or tampons offers a sense of normalcy and ease, making the product worth trying for its blend of functionality and discretion. # Visual style The ad features a bright and natural visual style, with a real-life feel. The production quality is high, with the image appearing to be professionally shot. The visual style includes natural lighting with the sun out. The typography is clean and legible. # Hooks Headline: PROTÉGÉE SANS ÊTRE REPEREE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wearing bulky and visible period products that can be uncomfortable and embarrassing: “PROTÉGÉE SANS ÊTRE REPEREE” # Value propositions - Modibodi period underwear is protective without being noticed # Benefits - Protective without being noticed # Features - protective # Call to action None used. # Social proof - None used. # Point of view - Customer: The person featured in the ad has their arms in the air, they are smiling and seem happy with how they feel. # Storyline - The ad opens with a smiling woman in a natural, outdoor setting, giving off an approachable, positive vibe. This sets a tone of normalcy and ease, suggesting that the brand aligns with everyday life rather than creating a clinical or embarrassing association with menstruation. The message is to make the viewer feel comfortable and secure, establishing the ad's overall tone as positive and inviting. - The woman's clothing gives a glimpse of the black underwear. This is a clear product demonstration and reinforces the idea of wearing the underwear discreetly under clothing. The intended message is that the period underwear is both practical and discreet. - The brand name, Modibodi, is displayed alongside the claim of being protected without being noticed. This highlights the product's key benefits and helps the customer connect the visual with the brand. This reinforces the functional and emotional value of the underwear. The visual and text together create a comprehensive message: reliable protection that remains hidden from view.

# Ad summary This image ad showcases a woman wearing a Modibodi period-proof swimsuit on a beach. The ad highlights the product's ability to provide protection during summer activities. # Brand positioning Modibodi is presented as a brand that offers innovative and discreet solutions for managing periods, particularly during activities like swimming. The brand aims to occupy a space in the consumer's mind as a provider of reliable and comfortable period-proof swimwear. The brand aligns with values of freedom, confidence, and practicality, allowing women to enjoy summer activities without the worry of leaks or discomfort. Modibodi pushes against the norms of traditional period products by offering a reusable and sustainable alternative, and by addressing a specific need for swimwear. # Product The featured product is a one-piece swimsuit designed to be period-proof. It is made from a brown and white patterned fabric and has thin straps. The swimsuit is designed for women who want to swim or engage in water activities during their period without the need for traditional period products. The ad addresses the purchase barrier of discomfort or inconvenience associated with managing periods while swimming by offering a discreet and reliable solution. # Visual style The ad has a bright and summery visual aesthetic, with natural lighting and a focus on the beach setting. The production quality appears to be high, with a professional model and clear photography. The image treatment includes subtle color grading to enhance the warmth and vibrancy of the scene. The typography is clean and modern, with a focus on legibility. The overall style is designed to be visually appealing and engaging, capturing the feeling of a carefree summer day. # Hooks Headline: PERIOD-PROOF YOUR SUMMER # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of managing periods while swimming or engaging in water activities. The ad implies that traditional period products are not ideal for swimming, causing worry and discomfort. # Value propositions - Period-proof swimwear allows you to enjoy summer activities without the worry of leaks or discomfort. # Benefits - Enjoy your summer without worrying about leaks # Features - Period-proof swimsuit # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman on the beach represents the customer's perspective, enjoying summer activities without worry. - Brand: The text overlay and product display represent the brand's perspective, highlighting the product's features and benefits. # Storyline - The ad opens with a woman on a beach, smiling and shielding her eyes from the sun. This sets a scene of summer fun and relaxation, immediately establishing the context for the product's use. The audience experiences this from the customer's perspective, seeing the potential for carefree enjoyment. - The focus shifts to the Modibodi swimsuit she is wearing, highlighting its stylish design and discreet period-proof functionality. This is from the brand's perspective, showcasing the product as a solution that doesn't compromise on aesthetics. The audience is meant to see that they can have both protection and style. - The text overlay reinforces the message, stating "PERIOD-PROOF YOUR SUMMER" and displaying the brand name. This is from the brand's perspective, directly communicating the key benefit and reinforcing brand recognition. The audience is left with a clear understanding of the product's purpose and the brand behind it.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear. The ad features a woman in the water wearing the swimwear, highlighting its absorbency. # Brand positioning Modibodi is presented as a brand offering innovative solutions for menstruation, specifically targeting active women who want to enjoy swimming without the worry of leaks. The brand positions itself as a provider of functional and discreet period swimwear, allowing customers to maintain their lifestyle and confidence during their menstrual cycle. The brand pushes against the norms of traditional period products by offering a reusable and sustainable alternative. # Product The featured product is Modibodi's anti-leak period swimwear, designed for women who want to swim during their period without the use of traditional period products. The swimwear is shown as a two-piece set, including a strapless top with a halter tie and high-waisted shorts, both in a matching red color. The product is highlighted for its absorbency, capable of holding up to 10 tampons worth of fluid. This addresses the purchase barrier of discomfort and inconvenience associated with swimming during menstruation, offering a convenient and reliable solution. # Visual style The ad features a clean, bright, and natural visual style. The production quality appears to be high, with clear and vibrant colors. The image is well-lit, creating a sense of freshness and cleanliness. The typography is simple and legible, and the overall design is straightforward and focused on the product. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort and inconvenience of using traditional period products while swimming, as well as the fear of leaks. "ABSORBS UP TO 10 TAMPONS" directly counters the worry of potential leaks. # Value propositions - Anti-Leak Period Swimwear that absorbs up to 10 tampons # Benefits - Swim without leaks # Features - Anti-Leak Period Swimwear - ABSORBS UP TO 10 TAMPONS # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a woman in the water, suggesting the experience of using the product while swimming. - Brand: The text "ABSORBS UP TO 10 TAMPONS" is a direct claim about the product's functionality. # Storyline - The ad opens with a woman swimming in clear, turquoise water, partially submerged to show the waterline. This establishes the setting and introduces the product in its intended environment, from the customer's perspective. - An arrow points to the swimwear with the text "ABSORBS UP TO 10 TAMPONS", highlighting the product's key feature and addressing a common concern about leaks, from the brand's perspective.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear. The ad features a woman underwater wearing a red two-piece swimsuit. The text emphasizes that the swimwear looks like regular swimwear but works like magic. # Brand positioning Modibodi is presented as a brand offering innovative and discreet solutions for period management, specifically within the swimwear category. The brand aims to occupy a space in the consumer's mind as a provider of functional yet stylish period swimwear. The brand aligns with values of confidence, freedom, and practicality, allowing women to enjoy swimming without the worry of leaks. Modibodi pushes against the norms of traditional period products by offering a reusable and discreet alternative. The brand positioning is both functional, providing leak-proof protection, and emotional, empowering women to feel confident and comfortable during their periods. # Product The featured product is Modibodi's anti-leak period swimwear, designed to provide discreet and reliable protection during menstruation while swimming. The swimwear is presented as a stylish two-piece swimsuit, available in red. The product is intended for women who want to swim during their periods without the worry of leaks or discomfort. The ad emphasizes that the swimwear "looks like swimwear" but "works like magic," highlighting its discreet appearance and effective functionality. The swimwear addresses the purchase barrier of discomfort and inconvenience associated with traditional period products while swimming. # Visual style The ad has a clean and natural visual aesthetic, with a focus on showcasing the product in a realistic and appealing way. The production quality appears to be high, with clear and well-lit imagery. The image treatment includes subtle color grading to enhance the blue tones of the water and the red color of the swimsuit. The typography is simple and legible, with a modern sans-serif font. The overall style is designed to be visually appealing and informative, conveying the product's key benefits in a clear and concise manner. # Hooks Headline: LOOKS LIKE SWIMWEAR. WORKS LIKE MAGIC. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of discomfort and inconvenience associated with traditional period products while swimming. The ad aims to solve the problem of not being able to swim comfortably and confidently during menstruation. # Value propositions - Swimwear that looks like regular swimwear but provides leak-proof protection during periods. # Benefits - Looks like swimwear - Works like magic # Features - Anti-Leak Period Swimwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's features and benefits, emphasizing its discreet appearance and effective functionality. # Storyline - The ad opens with a woman underwater, wearing a red two-piece swimsuit. This is intended to visually demonstrate the product in its intended use case, showcasing its seamless integration into a typical swimming scenario. The audience experiences this from the perspective of an observer, witnessing the product in action. - The ad concludes with the text "LOOKS LIKE SWIMWEAR. WORKS LIKE MAGIC." This reinforces the product's key selling points: its aesthetic similarity to regular swimwear and its superior functionality in preventing leaks. The brand is telling this part of the story, emphasizing the product's unique combination of style and performance.

# Ad summary This image ad showcases Modibodi's anti-leak period swimwear. The ad features a close-up shot of a person wearing a patterned Modibodi swimsuit, emphasizing the product's design and functionality. # Brand positioning Modibodi is presented as a brand that offers innovative and discreet solutions for period management, specifically within the swimwear category. The brand aims to occupy a space in the consumer's mind as a provider of functional and fashionable period swimwear. The brand aligns with values of confidence, freedom, and body positivity, promoting a lifestyle where individuals can enjoy water activities without the worry of leaks or discomfort. Modibodi pushes against the norms of traditional period products by offering a reusable and sustainable alternative, ignoring the stigma often associated with menstruation and swimwear. # Product The featured product is Modibodi's anti-leak period swimwear, designed to provide protection and confidence during swimming activities. The swimsuit is a one-piece design with a brown and white abstract pattern. It features a low back with tie straps. The product is intended for individuals who want to enjoy swimming without the worry of leaks during their period. The key selling point is its anti-leak technology, which provides a discreet and reliable solution for period management while swimming. The ad addresses the purchase barrier of discomfort and inconvenience associated with traditional period products during water activities. # Visual style The ad features a clean and modern visual aesthetic with a focus on the product. The production quality appears to be high, with professional lighting and a blurred background to draw attention to the swimsuit. The image treatment includes subtle color grading to enhance the overall look. The typography is clean and legible, complementing the brand's modern image. The style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: None used # Funnel stage Awareness # Pain points The ad addresses the pain point of managing periods while swimming, which can be uncomfortable and inconvenient. The ad aims to solve the problem of leaks and discomfort during water activities. # Value propositions - Anti-Leak Period Swimwear # Benefits - Period Swimwear # Features - Anti-Leak # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, showcasing the product and its features. # Storyline - The ad opens with a close-up shot of a person wearing Modibodi's anti-leak period swimwear. The intention is to immediately showcase the product's design and fit. The audience experiences this from the brand's perspective, highlighting the visual appeal of the swimwear. - The focus shifts to the product's functionality with the brand name and product description "Anti-Leak Period Swimwear" displayed prominently. This is intended to inform the audience about the product's unique selling point. The audience experiences this from the brand's perspective, emphasizing the product's key benefit.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear. It highlights the product's absorbency and is designed to appeal to women who want to swim during their period without worrying about leaks. # Brand positioning Modibodi is presented as a brand that offers innovative and discreet solutions for managing menstruation. The brand aims to empower women by providing them with comfortable and reliable alternatives to traditional period products, allowing them to participate in activities like swimming without anxiety or inconvenience. Modibodi positions itself as a modern, body-positive brand that prioritizes functionality and confidence. # Product The featured product is Modibodi's anti-leak period swimwear, specifically designed to provide protection and comfort during menstruation while swimming. The swimwear is presented as a reliable alternative to traditional period products like tampons or pads. The ad highlights the swimwear's absorbency, stating that it can absorb up to 4 tampons worth of fluid. This feature addresses the purchase barrier of potential leaks and provides reassurance to the user. The swimwear is shown in a one-piece style, emphasizing its discreet and functional design. # Visual style The ad has a clean and bright visual style, with a focus on showcasing the product in a natural setting. The image is well-lit and features a shallow depth of field, blurring the background to draw attention to the woman and the swimwear. The overall aesthetic is modern and approachable, with a focus on functionality and confidence. # Hooks Headline: Anti-Leak Period Swimwear # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of women feeling restricted from swimming during their period due to concerns about leaks and discomfort. The ad aims to solve the problem of leaks while swimming during menstruation. The ad shows a woman wearing a swimsuit and the text states "ABSORBS UP TO 4 TAMPONS." # Value propositions - Swim with confidence during your period with swimwear that absorbs up to 4 tampons. # Benefits - Anti-leak protection while swimming during your period # Features - ABSORBS UP TO 4 TAMPONS # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad features a woman wearing the swimwear in a beach setting, suggesting a user's perspective and experience with the product. - Brand: The text and graphic highlighting the absorbency of the swimwear represent the brand's perspective, communicating the product's key features and benefits. # Storyline - The ad opens with a close-up shot of a woman wearing Modibodi's red anti-leak period swimwear at the beach. This is intended to immediately capture the viewer's attention and showcase the product in a real-life setting, from the customer's perspective. - The ad then highlights the key feature of the swimwear: its absorbency. Text and a graphic indicate that the swimwear absorbs up to 4 tampons worth of fluid. This is from the brand's perspective, and is intended to address a key concern about leaks and provide reassurance to potential customers.

# Ad summary This ad promotes Puma x Modibodi seamless active bikini briefs. The ad features a woman who states that the underwear allows you to workout during your period without leaks or VPL. She states that the underwear can absorb up to 50ml, which is two to three tampons, while keeping you feeling dry and fresh. She also states that the underwear helps with cramps and has a merino wool liner that naturally controls odor and stains. She calls the underwear the perfect reusable pants for active girls. # Brand positioning Puma is presented as a brand that is collaborating with Modibodi to create activewear that is functional and comfortable for women during their periods. The brand aims to occupy a space in the consumer's mind as a brand that supports women's health and fitness. The brand aligns with values of empowerment, comfort, and functionality. The brand pushes against the norm of avoiding exercise during menstruation and promotes the idea of staying active and comfortable during that time of the month. The brand positioning is both functional and emotional, as it addresses the practical needs of women during their periods while also promoting a sense of empowerment and confidence. # Product The Puma x Modibodi seamless active bikini briefs are reusable underwear designed for active women to wear during their periods. The underwear is designed to prevent leaks and VPL (visible panty lines) while working out. The underwear can absorb up to 50ml, which is equivalent to two to three tampons, while keeping the wearer feeling dry and fresh. The underwear helps with cramps and has a merino wool liner that naturally controls odor and stains. The underwear is presented as the perfect reusable pants for active girls. # Visual style The ad has a polished, UGC feel with natural lighting. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: Make working out the norm for that time of the month. Visual: 00:00–00:01 A woman's hands are shown opening a brown cardboard box with a white handle. The box has an orange and pink gradient design with the text "PUMA x Modibodi PERIOD AND LEAK-PROOF UNDERWEAR SEAMFREE ACTIVE BIKINI BRIEF" in black. A pink underwear graphic is also on the box. The background is a plain white surface with natural sunlight. / 00:01–00:02 The woman's hand pulls a bright pink pair of underwear out of the box. The background is a plain white surface with natural sunlight. # Funnel stage Consideration # Pain points The ad addresses the frustration of not being able to comfortably workout during your period due to fear of leaks, VPL, odor, and discomfort. The ad aims to solve the problem of not being able to comfortably workout during your period. "Make working out the norm for that time of the month." # Value propositions - The perfect reusable pants for us active girls # Benefits - Move without leaks or VPL - Keeps you feeling dry and fresh - Helps with cramps - Naturally controls the odor and stains # Features - Seamless active bikini brief - Absorbs up to 50 milliliters - Merino wool liner # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing and demonstrating the product. # Storyline - 00:00–00:01 The video begins with a close-up of a woman's hands opening a Puma x Modibodi package, introducing the product. - 00:01–00:02 The woman holds up a pair of pink Puma x Modibodi underwear, showcasing the product's design and color. - 00:02–00:03 The woman holds the underwear in front of her body, showing how it looks when worn. - 00:03–00:04 The woman turns around, showing the back of the underwear and how it fits. - 00:04–00:06 The woman speaks directly to the camera, holding the underwear and explaining its features and benefits. - 00:06–00:08 The video shows a close-up of the underwear absorbing a red liquid, demonstrating its absorbency. - 00:08–00:10 The video shows a close-up of a pad, comparing it to the underwear's absorbency. - 00:10–00:11 The video shows the woman working out on a treadmill, demonstrating the underwear's suitability for exercise. - 00:11–00:12 The video shows the woman lifting weights at the gym, further emphasizing the underwear's suitability for active lifestyles. - 00:12–00:14 The video shows the woman running outdoors, highlighting the underwear's comfort and freedom of movement. - 00:14–00:15 The woman takes a selfie in the mirror, showcasing her confidence and satisfaction with the product. - 00:15–00:17 The woman holds up the underwear again, emphasizing its features and benefits. - 00:17–00:20 The video shows a close-up of the merino wool liner, highlighting its odor-controlling properties. - 00:20–00:23 The woman models the underwear under leggings, showing how it looks when worn.

# Ad summary A woman shows three pairs of Modibodi period underwear and describes when she would wear each pair. # Brand positioning Modibodi is presented as a brand that offers period underwear. The brand aims to occupy the space in the consumer's mind as a reliable and comfortable alternative to traditional period products. The brand aligns with values of convenience and confidence during menstruation. The brand pushes against the norms of using disposable products. The brand positioning is functional, focusing on the performance and simplicity of its period underwear. # Product Modibodi offers period underwear designed to provide comfort and protection during menstruation. The ad features three different styles of underwear: boy shorts, seamless bikini, and classic bikini. The boy shorts are described as ideal for sleeping due to their longer leg length and gusset that runs from front to back, ensuring full coverage all night long. The seamless bikini is designed to disappear under clothes, even tight activewear, while still providing moderate absorbency. The classic bikini offers lighter absorbency, suitable for light days or as a backup, absorbing up to four tampons worth of flow. All three styles are presented as reliable options to avoid ruining regular underwear during menstruation. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is polished, but it maintains a casual tone. The pacing is consistent with quick cuts between shots of the woman and the underwear. The audio and visual elements are synced, with cuts and product actions timed to the voiceover. # Hooks Spoken: Female 1: Trying to start my period pant collection from scratch, these are the three pairs that I would pick first. Visual: 00:00–00:04 The shot is a medium close-up of a fair-skinned woman with long blonde hair, wearing a brown tank top and a red necklace, standing in front of a light brown wooden door. She is holding up two pairs of black underwear. # Funnel stage Consideration # Pain points The pain point is the risk of ruining regular underwear during menstruation. # Value propositions - Boy shorts provide full coverage and comfort for sleeping. - Seamless bikini offers invisibility under clothes while still providing moderate absorbency. - Classic bikini is suitable for light days or as a backup, absorbing up to four tampons worth of flow. # Benefits - Fully covered all night long - Comfortable for sleeping - Invisible under clothes - Protection during menstruation - Avoid ruining regular underwear # Features - Boy shorts with longer leg length - Gusset runs all the way from the front to the back - Seamless bikini that disappears under clothes - Moderate absorbency - Classic bikini with lighter absorbency - Absorbs up to four tampons worth of flow # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 The creator introduces the video. - 00:04–00:15 The creator shows the boy shorts and describes them as her go-to for sleeping because they have a longer leg and the gusset runs all the way from the front to the back. - 00:15–00:24 The creator shows the seamless bikini and describes them as completely disappearing under your clothes, even your tightest activewear, but they still have a moderate absorbency. - 00:24–00:32 The creator shows the classic bikini and describes it as having a lighter absorbency than the other ones, but it still absorbs up to four tampons worth of flow. - 00:32–00:38 The creator describes wearing the classic bikini on her lighter days or her just-in-case days either end of my cycle, just so I don't ruin a pair of non-period pants. - 00:38–00:46 The creator concludes the video.

# Ad summary This ad features a blonde woman recommending period pants. She goes over some of her concerns before she purchased them and what she's learned since she made the switch. She recommends this product to women looking for period protection. # Brand positioning Modibodi is a period-proof apparel brand. The brand promotes sustainability and offers underwear that is washable and reusable. They position themselves as body positive and feature diverse models. Modibodi aims to occupy the consumers' minds by prioritizing performance, comfort, and the environment. # Product Modibodi period pants are reusable, washable underwear designed to replace disposable period products like pads and tampons. The pants feature a thin gusset that absorbs period flow, so they don't feel bulky and stop any leaks. They can be worn like regular underwear under clothing, even during exercise. They are available in different absorbencies, including light, moderate, and super. At the end of the day, the underwear can be rinsed and washed with regular laundry, leaving the wearer feeling fresh and clean all day. # Visual style The ad is shot in a casual, UGC style. The production quality looks scrappy with natural lighting. The cuts are quick, and the pacing is consistently upbeat. # Hooks Spoken: This is what I wish I knew before I bought period pants for the very first time. Text overlay: 00:00–00:01 / This is what I wish I knew / 00:01–00:02 / before I bought / 00:02–00:03 / very first time Visual: 00:00–00:02 The woman is centered in the frame. She has shoulder-length blonde hair and is wearing a white top. The background is a plain white wall. She is holding a black pair of underwear up. # Funnel stage Consideration # Pain points The ad addresses the concern that period pants would be bulky or soggy or not actually stop any leaks. # Value propositions - Thin gusset: You can literally wear them under your regular clothes and no one would ever know you're not wearing our normal undies. - Different absorbencies: I've got pairs in light, moderate, and super absorbency. # Benefits - Stop any leaks - Can be worn under regular clothes - Feel fresh and clean all day # Features - Gusset absorbs period flow - Thin gusset - Different absorbencies: light, moderate, and super # Call to action None used. # Social proof - "I've got pairs in light, moderate, and super absorbency, and I have never once had a leak. I've never even had to worry about a leak, even when I'm exercising, I'm wearing a pair of these and I just feel so confident that I can just do whatever." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is directly addressing the audience. # Storyline - 00:00–00:02 The creator starts by expressing something she wishes she knew before buying period pants. - 00:02–00:09 She expresses that she loved the idea of period pants but was a little worried they would be bulky or soggy or not actually stop any leaks. - 00:09–00:12 She states what she's learned since she's made the switch. - 00:12–00:17 She shows how thin the part is that absorbs your period is so thin. - 00:17–00:21 She shows how thin the part is that absorbs your period is so thin you can literally wear them under your regular clothes and no one would ever know you're not wearing normal undies. - 00:21–00:24 She adds that being thin doesn't mean they can't handle a period. - 00:24–00:31 She shows she has pairs in light, moderate, and super absorbency and has never once had a leak and never even had to worry about a leak. - 00:31–00:36 She tells viewers that even when she's exercising, she's wearing a pair and feels so confident she can just do whatever. - 00:37–00:44 She says it never feels like she's sat in her period because the part really does a good job of absorbing the flow so quickly, so you feel fresh and clean all day. - 00:44–00:48 She explains that at the end of the day, you rinse them out and pop them in the wash with your normal laundry. - 00:48–00:54 She states that it's so easy, and she really wishes she'd bought period pants sooner to be honest but is glad to be here now.

# Ad summary This ad promotes Modibodi period underwear in collaboration with West Ham United. The ad highlights the product's absorbency and freedom from leaks. # Brand positioning Modibodi is presented as a brand focused on providing innovative and reliable solutions for period management. The collaboration with West Ham United, a professional football club, suggests a brand that values performance, confidence, and freedom from limitations, even during menstruation. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, dependable period underwear that allows women to live without restrictions. The brand aligns with values of empowerment and active lifestyles, pushing against the norms of traditional period products that can be restrictive or uncomfortable. The brand positioning is both functional (providing leak-proof protection) and emotional (offering confidence and freedom). # Product The featured product is period underwear designed to absorb menstrual flow. The ad highlights that the underwear "Absorbs up to 4 tampons," indicating a high level of absorbency. The product is presented as a solution for women seeking reliable and discreet protection during their periods. The underwear is light blue and has the West Ham United logo on the right side. The ad addresses the purchase barrier of potential leaks by emphasizing the product's ability to prevent them, making it a worthwhile alternative to traditional period products. # Visual style The ad has a clean and minimalist visual style. It features a solid background color, simple typography, and a focus on the product itself. The production quality appears to be highly polished, with smooth gradients and professional lighting. The visual style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: NO LEAKS. NO LIMITS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of leaks during menstruation, which can cause discomfort and limit activities. # Value propositions - The underwear absorbs up to 4 tampons, providing leak-proof protection and allowing you to live without limits. # Benefits - NO LEAKS. - NO LIMITS. # Features - Absorbs up to 4 tampons # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product's features and benefits while reinforcing the brand's identity and values. # Storyline - The ad opens with the message "NO LEAKS. NO LIMITS." This is told from the brand's perspective, setting the tone by immediately addressing a key pain point and promising a solution. This message is intended to grab the viewer's attention and establish the product's core benefit. - The ad then showcases the product, a pair of light blue period underwear, with the claim that it "Absorbs up to 4 tampons." This is told from the brand's perspective, providing a specific detail about the product's functionality and reinforcing its value proposition. This moment progresses the narrative by offering concrete evidence of the product's effectiveness. - The ad concludes with the logos of "WEST HAM UNITED" and "modibodi" side by side. This is told from the brand's perspective, highlighting the collaboration and adding credibility to the product. This moment progresses the narrative by reinforcing the brand's identity and association with a well-known sports team.

# Ad summary This image ad for Modibodi features a woman wearing a pair of black Modibodi underwear. The ad promotes a special offer: buy four pairs and get the fifth one free. # Brand positioning Modibodi is presented as a modern and body-positive brand that focuses on providing comfortable and sustainable alternatives to traditional underwear. The brand aims to occupy a space in the consumer's mind as an innovative solution for period and incontinence needs, promoting confidence and convenience. The brand aligns with values of sustainability and self-care, pushing against the norms of disposable feminine hygiene products. The brand positioning is both functional, offering leak-proof technology, and emotional, empowering women to feel secure and comfortable during their periods or with incontinence issues. # Product The featured product is a pair of black Modibodi mid-rise briefs, designed for moderate absorbency. These briefs are part of a 5-pack, as indicated by the text "BASIC MID-RISE BRIEF MODERATE 5 PACK." The product is intended for women seeking comfortable and reliable period or incontinence protection. The ad highlights the product's availability in a pack, suggesting value and convenience. The ad addresses the purchase barrier of cost by offering a "BUY 4 & GET 5TH FREE" promotion, making the product more accessible and appealing to potential customers. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product. The production quality appears to be high, with professional lighting and clear imagery. The use of a solid background and simple layout creates a visually appealing and easy-to-scan ad. The typography is bold and legible, drawing attention to the promotional offer. # Hooks Headline: BUY 4 & GET 5TH FREE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the cost of purchasing multiple pairs of underwear by offering a discount: "BUY 4 & GET 5TH FREE." # Value propositions - Buy 4 and get the 5th free: This offer provides a cost-saving incentive, making the product more accessible and appealing to potential customers. # Benefits - Buy 4 and get the 5th free # Features - BASIC MID-RISE BRIEF - MODERATE 5 PACK # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up shot of the woman wearing the underwear provides a customer's perspective, showing how the product looks and fits when worn. - Brand: The promotional message and product description convey the brand's perspective, highlighting the offer and product details. # Storyline - The ad opens with a close-up shot of a woman wearing a pair of black Modibodi underwear, showcasing the product in use. This is intended to demonstrate the fit and appearance of the underwear from the customer's perspective. - The ad then transitions to a promotional message, "BUY 4 & GET 5TH FREE," presented in a visually appealing design. This is intended to incentivize purchase by highlighting a cost-saving opportunity from the brand's perspective. - The ad concludes with a product description, "BASIC MID-RISE BRIEF MODERATE 5 PACK," providing additional information about the specific product being advertised. This is intended to inform the customer about the product's features and availability from the brand's perspective.

# Ad summary This ad promotes Puma x Modibodi period pants, highlighting their comfort, absorbency, and invisibility under clothing. The ad features a woman engaging in various physical activities, emphasizing that these period pants allow her to stay active and confident throughout her cycle. # Brand positioning Puma is presented as a brand that values active lifestyles and inclusivity, partnering with Modibodi to create period pants that empower women to stay active and confident during their menstrual cycle. The brand aligns with values of comfort, performance, and discretion, pushing against the norm that periods should limit physical activity. The brand positioning is both functional (providing reliable period protection) and emotional (promoting confidence and freedom). # Product The Puma x Modibodi Active Collection is a line of period pants designed for active women. These pants are made to move with the wearer and can absorb up to 6 tampons worth of flow. They are designed to be leak-proof, prevent visible panty lines (VPL), and eliminate odor. The gusset is slim, making the pants feel like regular underwear. The fabric is silky and seamless, ensuring invisibility under tight leggings or shorts. The pants are available in multiple colors. # Visual style The ad has a UGC feel with a mix of polished and casual shots. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging rhythm. The production quality is a hybrid of UGC and commercial, supporting a relatable and informative tone. The pacing is consistent, with cuts timed to the music and voiceover. The overall aesthetic is bright and energetic, reflecting an active lifestyle. # Hooks Spoken: 00:00–00:02 Female 1: One of my goals this year was just to feel more confident Text overlay: 00:00–00:02 one of my goals this year was just to feel more confident Visual: 00:00–00:01 A woman with blonde hair in a high bun, wearing a black tank top and blue shorts, sits on a weight bench in a gym. She is lifting dumbbells with a spotter standing nearby. The gym has various weightlifting equipment and a neon sign that says "THAUS". / 00:01–00:02 A woman with wet hair sits on a white couch on a balcony with a view of buildings. She is wearing colorful sneakers and white socks, holding her legs up. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of maintaining an active lifestyle while on your period. This is signaled by the line: "but it is so hard to stick to doing all of that when you're on your period." # Value propositions - Stay active and confident during your period with pants that move with you and absorb up to 6 tampons worth of flow. - Enjoy discreet and comfortable period protection with a slim gusset and silky seam-free fabric that feels like regular underwear. - Wear what you want without worrying about visible panty lines, leaks, or odors. # Benefits - Made to move with you - No leaks - No VPL - No odour - You literally forget that you're wearing period pants - Don't have to miss out on movement because of my period - Focus on showing up for myself and moving and improving and just trying no matter where I am in my cycle # Features - Period pants - Absorbs up to 6 tampons worth of flow - Slim gusset - Silky seam free fabric - Invisible under tight leggings or shorts # Call to action None used. # Social proof - "These undies mean that I don't have to miss out on movement because of my period" – Female 1 (Customer) - "I can just focus on showing up for myself and moving and improving and just trying no matter where I am in my cycle" – Female 1 (Customer) # Point of view - Customer 90% – The ad is primarily told from the perspective of a woman who uses the product and shares her personal experiences and goals. - Brand 10% – The brand's perspective is communicated through product claims and demonstrations of features and benefits. # Storyline - 00:00–00:08 00:00–00:08 The ad begins with a woman working out at the gym, roller skating, and doing pole dancing, expressing her goal to feel more confident and move more. She notes the difficulty of sticking to these goals while on her period, setting up the problem the product will solve. The perspective is from the woman herself, sharing her personal goals and challenges in a casual, relatable tone. - 00:08–00:11 00:08–00:11 The ad introduces the Puma x Modibodi Active Collection as the solution. The product is shown in various colors, highlighting its availability. The perspective shifts to a product demonstration, showcasing the range of options. - 00:11–00:16 00:11–00:16 The woman demonstrates the period pants, emphasizing that they are made to move with you and can absorb up to 6 tampons worth of flow. The perspective is from the woman, demonstrating the product's features and benefits. - 00:16–00:18 00:16–00:18 The ad highlights the pants' key features: no leaks, no VPL, and no odor. The perspective is from the brand, emphasizing the product's functional benefits. - 00:18–00:24 00:18–00:24 The woman shows the slim gusset and silky seamless fabric, emphasizing the comfort and discretion of the pants. The perspective is from the woman, highlighting the product's comfort and design. - 00:24–00:27 00:24–00:27 The ad demonstrates how the pants stay invisible under tight leggings. The perspective is from the woman, showcasing the product's invisibility. - 00:27–00:38 00:27–00:38 The woman returns to showcasing her active lifestyle, emphasizing that these pants allow her to not miss out on movement because of her period and focus on showing up for herself. The perspective is from the woman, reinforcing the product's benefit of enabling an active lifestyle.

# Ad summary This ad demonstrates how to wash ModiBodi period underwear. It shows the process of rinsing the underwear in cold water, washing it in the washing machine, and hanging it to dry. # Brand positioning ModiBodi is presented as a brand that offers a sustainable and convenient alternative to traditional period products. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, leak-proof period underwear that can be easily washed and reused. The brand aligns with values of environmental consciousness and body positivity, promoting a lifestyle that is both practical and empowering. ModiBodi pushes against the norms of disposable period products, offering a reusable solution that is both functional and emotional. # Product ModiBodi period underwear is presented as a reusable alternative to traditional period products. The underwear is designed to be leak-proof and comfortable, providing a convenient and sustainable solution for menstruation. The ad highlights the ease of washing the underwear, emphasizing that it can be rinsed in cold water, machine washed, and hung to dry. The underwear features a merino wool gusset for absorbency and should be washed in cold water and without fabric softener. The ad addresses the purchase barrier of concerns about washing reusable period underwear by demonstrating the simple and effective cleaning process. # Visual style The ad has a polished, UGC feel with natural lighting and a clean aesthetic. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, giving the ad a professional look while maintaining a relatable tone. The pacing is consistent, with a moderate number of cuts per minute, keeping the viewer engaged without feeling rushed. The audio-visual sync is well-executed, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02: I wish someone had told me how easy it was to wash my period undies. Visual: 00:00–00:01: A fair-skinned woman with long blonde hair, wearing a brown tank top and a red chili pepper necklace, stands in front of a blurred background of a kitchen and speaks directly to the camera. / 00:01–00:02: A hand pours a dark red liquid onto a pair of black underwear. The camera is positioned directly above the underwear. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the perceived difficulty and inconvenience of washing reusable period underwear. This is signaled by the opening line: "I wish someone had told me how easy it was to wash my period undies." # Value propositions - Easy to wash: The ad demonstrates the simple and effective cleaning process, addressing concerns about washing reusable period underwear. - Comfy and leak-proof: The ad promises that the underwear will stay comfortable and leak-proof for up to 100 washes if the washing instructions are followed. - Sustainable: By being reusable, the product offers an environmentally friendly alternative to disposable period products. # Benefits - Easy to wash - Comfy - Leak-proof - Fresh for up to 100 washes # Features - Merino wool gusset - Leak-proof design - Reusable - Washable # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and tips for washing the product. # Storyline - 00:00–00:02 The creator introduces the topic of washing period underwear. - 00:02–00:09 00:02–00:09: The ad shows a pair of period underwear being rinsed in cold water until the water runs clear. This is to demonstrate the first step in washing period underwear. - 00:09–00:16 00:09–00:16: The ad shows the underwear being put into the washing machine with other clothes, and the washing machine being set to a cold cycle. This is to demonstrate the second step in washing period underwear. - 00:16–00:27 00:16–00:27: The ad shows the underwear being hung to dry, gusset side facing outwards. This is to demonstrate the third step in washing period underwear. - 00:27–00:33 00:27–00:33: The creator explains that before wearing a brand new pair of period underwear, you should pop them in with your normal laundry on a cold cycle. This is to activate the absorbent layer. - 00:33–00:39 00:33–00:39: The creator explains that if the underwear still smells after washing, you can add a bit of vinegar to the load. This is to address the concern of lingering odors. - 00:39–00:45 00:39–00:45: The creator concludes by saying that if you follow all of these steps, your ModiBodi pants will stay comfy and leak-proof for up to 100 washes.