How KORA Organics Advertises on Meta

# Ad summary This image ad for Kora Organics features Miranda Kerr and promotes the new Turmeric Glow Drops, highlighting their pore-minimizing, texture-smoothing, and tone-evening benefits. # Brand positioning Kora Organics is presented as a high-end, organic skincare brand. The brand emphasizes natural ingredients and a holistic approach to beauty, aligning with a lifestyle that values wellness and self-care. The brand positions itself as a provider of effective, clean skincare solutions, appealing to consumers who are conscious about what they put on their skin and seek visible results. The brand uses Miranda Kerr, the founder, as the face of the brand, which implies a personal connection to the products and a commitment to their quality. # Product The featured product is the new Turmeric Glow Drops, described as a Niacinamide Alternative Serum. The product is designed to minimize pores, smooth skin texture, and even skin tone. The serum is packaged in a small, amber-colored glass bottle with a white dropper, suggesting a concentrated and potent formula. The ad highlights the product's ability to provide a natural glow and improve overall skin appearance. The product is positioned as a solution for those seeking to address common skin concerns such as uneven texture and tone, with a focus on natural and alternative ingredients. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include soft lighting, a natural background, and a focus on the model's clear skin. The image treatment includes background blurring and color grading to enhance the natural tones. The typography is clean and legible, integrated seamlessly into the image. The style is native to social media, designed to be scannable and eye-catching in-feed. # Hooks Headline: Pore-minimizing. Texture-smoothing. Tone-evening. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uneven skin texture and tone, as well as enlarged pores. The ad copy highlights "Pore-minimizing. Texture-smoothing. Tone-evening." # Value propositions - Pore-minimizing for a refined complexion - Texture-smoothing for a silky feel - Tone-evening for a balanced appearance - Niacinamide Alternative Serum for those seeking natural ingredients # Benefits - Pore-minimizing - Texture-smoothing - Tone-evening # Features - Pore-minimizing - Texture-smoothing - Tone-evening - Niacinamide Alternative Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the ad, as it promotes its product and highlights its benefits. This is evident in the logo placement, product descriptions, and feature callouts. # Storyline - The ad opens with the Kora Organics logo, immediately establishing the brand. This is included to ensure brand recognition and set the stage for the product being advertised. The brand is telling this part of the story. - The ad then lists the benefits of the product: "Pore-minimizing. Texture-smoothing. Tone-evening." This is included to quickly communicate the key features and benefits of the product to the viewer. The brand is telling this part of the story. - The ad introduces the "NEW Turmeric Glow Drops Niacinamide Alternative Serum", clearly identifying the product being advertised. This is included to inform the viewer of the specific product being promoted and its key ingredients. The brand is telling this part of the story. - The ad features Miranda Kerr holding the product, showcasing its packaging and size. This is included to provide a visual representation of the product and associate it with a recognizable and trusted figure. The brand is telling this part of the story.

# Ad summary This ad for Kora Organics Turmeric Glow Drops highlights the product's visible results and lack of harsh ingredients. It features a hand holding the product against a blue sky background, emphasizing the brand's natural and effective skincare approach. # Brand positioning Kora Organics is presented as a brand focused on delivering visible skincare results without the use of harsh ingredients. The brand emphasizes natural and organic formulations, positioning itself as a provider of effective yet gentle skincare solutions. The brand aligns with a lifestyle that values health, wellness, and natural beauty, appealing to consumers who seek skincare that is both effective and environmentally conscious. Kora Organics pushes against the norm of using synthetic chemicals in skincare, instead promoting the use of natural and organic alternatives. # Product The featured product is Kora Organics Turmeric Glow Drops, a skincare serum designed to refine and glow the skin. It is presented as a solution that delivers visible results without harsh ingredients. The product is packaged in a small, amber-colored glass bottle with a dropper for easy application. The bottle label highlights key ingredients and the product's purpose to refine and add glow. The ad addresses the purchase barrier of concerns about harsh chemicals in skincare by emphasizing the product's natural formulation. # Visual style The ad features a clean and bright visual style with a focus on natural elements. The production quality appears to be studio-shot with professional lighting and a clear focus on the product. The image treatment includes background removal and color grading to enhance the product's visibility against the blue sky. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content by using a highly polished, professional aesthetic, which aims to capture attention through its high-quality presentation. # Hooks Headline: Visible Results, No Harsh Ingredients # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many skincare products contain harsh ingredients that can be harmful or irritating to the skin. The phrase 'No Harsh Ingredients' directly counters this concern. # Value propositions - Visible results without harsh ingredients - 92% saw improved skin texture # Benefits - Visible Results - Improved skin texture # Features - Turmeric Glow Drops - No Harsh Ingredients # Call to action None used. # Social proof - 92% saw improved skin texture # Point of view - Brand: The brand name and product name are prominently displayed at the top, establishing the brand's identity and product offering. - Customer: A hand holding the product suggests a user's perspective, showing how the product is used and held. - External source: The statistic '92% saw improved skin texture' provides an external validation of the product's effectiveness. # Storyline - The ad opens by highlighting the brand name, Kora Organics, to establish brand recognition and credibility. The brand is telling the audience that they are a trusted source for organic skincare. - The ad then introduces the product, Turmeric Glow Drops, and its key benefits: visible results without harsh ingredients. The brand is telling the audience that the product is effective and safe for the skin. - The ad showcases a hand holding the product, emphasizing its use and integration into a skincare routine. The customer is experiencing the product firsthand, showing how it can be easily incorporated into their daily life. - The ad presents a statistic, '92% saw improved skin texture,' to provide social proof and build trust in the product's efficacy. An external source is providing validation of the product's claims, reinforcing its effectiveness.

# Ad summary This ad showcases Kora Organics' Turmeric Brightening & Exfoliating Mask. It highlights the product's key ingredient, turmeric, and its benefits for improving skin tone and delivering a natural glow. The ad features close-up shots of the product and a woman holding the product. # Brand positioning Kora Organics is presented as a brand focused on organic skincare solutions. The brand emphasizes natural ingredients and aims to provide customers with their best skin, organically. The brand positions itself in the market by aligning with values of natural beauty and wellness, promoting a lifestyle that prioritizes organic skincare. The brand pushes against the use of synthetic ingredients, focusing on the functional benefits of natural ingredients like turmeric. # Product The product featured is Kora Organics' Turmeric Brightening & Exfoliating Mask. It is a skincare product designed to brighten and exfoliate the skin. The mask is formulated with turmeric, known for its antioxidant properties, and aims to improve skin tone and deliver a natural, warm glow. The product is suitable for all skin types. The ad highlights the mask's ability to provide a natural glow and improve skin tone, suggesting it is worth trying for those seeking radiant and healthy-looking skin. # Visual style The ad has a polished and clean aesthetic with a focus on product presentation. The editing style is smooth with slow zooms and transitions. The production quality is high-end, creating a luxurious feel. The pacing is slow and consistent, emphasizing the brand's message and product benefits. # Hooks Text overlay: 00:00–00:03: DISCOVER OUR AWARD-WINNING / 00:00–00:03: Turmeric Brightening & Exfoliating Mask Visual: 00:00–00:02: Close-up shot of a gold tube of Kora Organics Turmeric Brightening & Exfoliating Mask against a beige background. The camera slowly zooms in on the product label. The lighting is bright, creating a reflective surface on the tube. / 00:02–00:03: A woman with curly hair, light-medium skin tone, and pink lipstick holds the Kora Organics Turmeric Brightening & Exfoliating Mask tube next to her face. She looks directly at the camera with a neutral expression. The background is a blurred beige tone. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Turmeric Brightening & Exfoliating Mask is powered by turmeric, which brightens and improves skin tone, is rich in antioxidants, and delivers a natural, warm glow. # Benefits - Brightens and improves skin tone - Rich in antioxidants - Delivers a natural, warm glow # Features - Turmeric # Call to action None used. # Social proof - DISCOVER OUR AWARD-WINNING Turmeric Brightening & Exfoliating Mask # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of the Kora Organics Turmeric Brightening & Exfoliating Mask tube. - 00:02–00:03 The camera focuses on a woman holding the product, showcasing it alongside her face. - 00:03–00:08 The ad transitions to a product display with multiple tubes of the mask and a piece of turmeric root. - 00:08–00:11 The ad concludes with a close-up of a flower, with the Kora Organics logo and tagline, "Your Best Skin. Organically."

# Ad summary This ad features a close-up of a woman's face with a turmeric mask applied to her cheek. The ad promotes the Turmeric Brightening & Exfoliating Mask. # Brand positioning This brand is positioned as offering effective skincare solutions, with a focus on natural ingredients like turmeric. The brand aims to occupy a space in the consumer's mind as a provider of products that brighten and exfoliate the skin. The brand aligns with values of natural beauty and effective skincare. The brand seems to ignore the norm of using models with perfect skin, instead showing a model with visible skin texture and minor imperfections. # Product The product is a Turmeric Brightening & Exfoliating Mask. It is designed to brighten and exfoliate the skin. The mask is applied to the face, as demonstrated by the model in the ad. The ad highlights the use of turmeric as a key ingredient, suggesting its benefits for skin brightening and exfoliation. The ad addresses the purchase barrier of skepticism by showing the product in use on a real person. # Visual style The ad has a clean and natural aesthetic, with a focus on showcasing the product in use. The close-up shot and soft lighting create a sense of intimacy and authenticity. The typography is simple and elegant, complementing the overall minimalist design. # Hooks Headline: SHOP OUR BEST-SELLING # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Best-selling Turmeric Brightening & Exfoliating Mask # Benefits - Brightening - Exfoliating # Features - Turmeric - Brightening - Exfoliating Mask # Call to action None used. # Social proof - SHOP OUR BEST-SELLING # Point of view - Customer: The close-up of the woman's face with the mask applied shows the product in use, giving the audience a customer's perspective on the product's application and appearance. - Brand: The text promoting the product and its benefits represents the brand's perspective, highlighting the product's value proposition and encouraging purchase. # Storyline - The ad opens with a close-up of a woman's face with a turmeric mask applied to her cheek, immediately showcasing the product in use. This is intended to capture the viewer's attention and demonstrate the product's application. The audience experiences this from the customer's perspective. - The ad then highlights the product's name and key benefits, reinforcing its purpose and value proposition. This is intended to inform the viewer about the product's features and benefits. The audience experiences this from the brand's perspective. - The ad includes a call to action to shop the best-selling product, encouraging immediate purchase. This is intended to drive conversion and capitalize on the viewer's interest. The audience experiences this from the brand's perspective.

# Ad summary This ad for Kora Organics face mask features two tubes of the product on a glass shelf. The ad highlights that the product was voted the best organic face mask by Bazaar. # Brand positioning Kora Organics is presented as a high-end, organic skincare brand. The brand is positioned as a leader in the organic skincare market, as evidenced by the Bazaar endorsement. The brand's focus on organic ingredients suggests a commitment to natural and healthy skincare solutions. The brand aims to occupy the space of luxury organic skincare, appealing to consumers who value both efficacy and natural ingredients. # Product The product featured is Kora Organics face mask, designed for all skin types. The mask is described (on-package label text) as a "Turmeric Brightening & Exfoliating Mask 2-in-1." The product is packaged in a metallic gold tube. The ad highlights the product's organic nature and its recognition as the best in its category by Bazaar, suggesting a high-quality and effective skincare solution. The mask is presented as a premium product, worth trying for its organic formulation and proven results. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimalist, with a gradient background and reflective surfaces. The image treatment includes color grading to enhance the gold tones of the product packaging. The typography is elegant and legible, contributing to the overall high-end feel. The style aims to convey sophistication and quality, aligning with the brand's premium positioning. # Hooks Headline: BEST ORGANIC FACE MASK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Kora Organics face mask is valuable because it is organic, brightening, and exfoliating. - The product is valuable because it is suitable for all skin types. # Benefits - Brightening - Exfoliating # Features - Organic face mask - Turmeric Brightening & Exfoliating Mask 2-in-1 (on-package label text) - All skin types (on-package label text) # Call to action None used. # Social proof - Voted Best Organic Face Mask by Bazaar # Point of view - External source: The "VOTED BEST ORGANIC FACE MASK BAZAAR" text presents an endorsement from a reputable publication, lending credibility to the product. # Storyline - The ad opens by highlighting that the Kora Organics face mask was voted the "Best Organic Face Mask" by Bazaar. This is intended to immediately establish credibility and prestige, leveraging the reputation of Bazaar to influence the viewer's perception of the product. The story is being told from the perspective of the brand, using an external endorsement to build trust. - The ad then visually showcases the product itself, with two tubes of the Kora Organics face mask prominently displayed. This allows the viewer to see the product's packaging and presentation, reinforcing its premium positioning. The story is being told from the brand's perspective, focusing on the product's visual appeal and desirability.

# Ad summary This ad for Kora Organics face mask uses a prestige endorsement from Bazaar magazine to promote the product. # Brand positioning Kora Organics is presented as a high-end, organic skincare brand. The brand emphasizes natural ingredients and a luxurious experience, positioning itself in the premium skincare market. The brand aligns with values of health, wellness, and environmental consciousness, appealing to consumers who seek effective yet gentle skincare solutions. The brand stands out by focusing on organic formulations and a holistic approach to beauty, differentiating itself from competitors that may rely on synthetic ingredients or harsh chemicals. The brand positioning is both functional, with its focus on organic ingredients, and emotional, with its appeal to a luxurious and healthy lifestyle. # Product The product featured is the Turmeric Glow Moisturizing Mask 2-in-1 by Kora Organics. It is a face mask designed to provide a glowing and moisturized complexion. The mask is packaged in a metallic gold tube with black lettering. The product is for individuals seeking organic and effective skincare solutions. The ad highlights the product's 2-in-1 functionality, suggesting it offers multiple benefits in one application. The mask is presented as a solution for achieving radiant and hydrated skin. The ad aims to overcome purchase barriers by showcasing the product's award-winning status and organic formulation, assuring potential buyers of its quality and effectiveness. # Visual style The ad features a polished, studio-shot aesthetic with a focus on clean lines and elegant typography. The visual motif is a combination of product showcase and prestige endorsement, creating a sense of luxury and credibility. The image treatment includes soft lighting and color grading to enhance the product's appeal. The typography is large and bold, ensuring high scannability in-feed. # Hooks Headline: BEST ORGANIC FACE MASK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning status - Organic formulation # Benefits - Glowing skin - Moisturized skin # Features - 2-in-1 # Call to action None used. # Social proof - VOTED BEST ORGANIC FACE MASK – BAZAAR # Point of view - External source: The 'VOTED BEST ORGANIC FACE MASK' by Bazaar establishes credibility through an external endorsement. - Brand: The product display and branding reinforce brand recognition and highlight key features. # Storyline - The ad begins by highlighting that the product has been 'VOTED BEST ORGANIC FACE MASK' by Bazaar, immediately establishing credibility and prestige. This is told from the perspective of an external source (Bazaar magazine) to build trust and signal the product's quality. - The ad then showcases the Kora Organics Turmeric Glow Moisturizing Mask, emphasizing the brand and product name. This is told from the brand's perspective, aiming to reinforce brand recognition and highlight the specific product being advertised. - The ad concludes by showing the product packaging and highlighting its key features, such as its 2-in-1 functionality and illuminating properties. This is told from the brand's perspective, providing potential customers with essential product information and reinforcing its value proposition.

# Ad summary This ad features a close-up of a woman's face with a clear gel on her cheek, promoting a hydrating mask. The ad highlights that 100% of users reported bouncier skin after using the product. # Brand positioning The brand is presented as a provider of ultra-hydrating skincare solutions, focusing on delivering tangible results. The brand positions itself as a provider of products that enhance skin's natural bounce and hydration. The brand's positioning is functional, emphasizing the performance and effectiveness of its products in achieving specific skincare benefits. # Product The product is the Milky Mushroom Ultra-Hydrating Mask, designed to provide intense hydration and improve skin's elasticity. The mask is a clear gel, as shown applied to the cheek of the model. The ad highlights that 100% of users reported bouncier skin after using the mask, suggesting a key benefit of improved skin texture and resilience. The ad addresses the purchase barrier of product effectiveness by presenting a strong user satisfaction statistic. # Visual style The ad has a clean and minimalist aesthetic with a focus on natural beauty. The production quality is high, with soft lighting and a shallow depth of field that blurs the background. The image treatment includes subtle color grading to enhance skin tones and create a gentle, inviting atmosphere. The typography is integrated seamlessly, with a modern sans-serif font that complements the overall design. # Hooks Headline: 100% said their skin was bouncier # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is skin that lacks elasticity and hydration, leading to a less youthful and vibrant appearance. The phrase "skin was bouncier" suggests that the product addresses this issue by improving skin's texture and resilience. # Value propositions - 100% said their skin was bouncier # Benefits - skin was bouncier # Features - ULTRA-HYDRATING MASK # Call to action None used. # Social proof - "100% said their skin was bouncier" # Point of view - Customer: The close-up of the woman's face with the product applied shows the product in use, offering a customer's perspective on its application and appearance. - Brand: The text highlighting the product name and the statistic about bouncier skin represents the brand's perspective, emphasizing the product's benefits and effectiveness. # Storyline - The ad opens with a close-up of a woman's face, showcasing her skin and a clear gel applied to her cheek. This is intended to visually demonstrate the product's application and texture from the customer's perspective. - The text "100% said their skin was bouncier" is displayed near the woman's face. This is intended to highlight the effectiveness of the product and build trust through a user testimonial, presented from the brand's perspective. - The product name, "MILKY MUSHROOM ULTRA-HYDRATING MASK," is shown below the testimonial. This is intended to identify the specific product being advertised, presented from the brand's perspective.

# Ad summary This ad promotes Kora Organics Turmeric Glow Drops as a plant-based alternative to niacinamide for sensitive skin. The ad features a woman who wants glowing skin but finds that niacinamide irritates her skin. She then tries Kora Organics Turmeric Glow Drops, which are made with crowberry, birch bark, and turmeric. The ad claims that the product makes pores disappear, texture smoother, and activates glow, all while being gentle on sensitive skin. # Brand positioning Kora Organics is presented as a brand that offers plant-based alternatives to common skincare ingredients like niacinamide. The brand is positioned for those with sensitive skin who still desire visible results like glowing skin, reduced pores, and smoother texture. The brand aligns with a natural and gentle approach to skincare, contrasting with potentially harsh or irritating ingredients. The brand positioning is both functional (addressing specific skin concerns) and emotional (providing confidence and comfort for sensitive skin users). # Product Kora Organics Turmeric Glow Drops are presented as a plant-based alternative to niacinamide, designed for individuals with sensitive skin who desire a healthy glow. The product is a serum applied with a dropper, containing ingredients like crowberry, birch bark, and turmeric. The ad claims the product reduces the appearance of pores, smooths skin texture, and activates a natural glow. It addresses the purchase barrier of skin irritation often associated with niacinamide by offering a gentle, plant-based alternative. The product is worth trying for those seeking effective results without irritating sensitive skin. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions. The production quality is high-end, giving the ad a clean and professional feel. The pacing is consistent, with a moderate number of cuts per minute. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: This is Karen. Text overlay: 00:00–00:00 Visual: 00:00–00:01 Close-up shot of a woman with tan skin, dark hair, and flower-shaped earrings, smiling and touching her face with both hands. She is wearing a white top. The background is a white curtain, and the lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is skin irritation caused by common skincare ingredients like niacinamide. The ad directly addresses this with the line: "but her skin was tired of being irritated." # Value propositions - Plant-based alternative: Offers a natural and gentle option for those seeking to avoid harsh chemicals. - Specifically formulated for sensitive skin: Addresses the common concern of irritation associated with skincare products. # Benefits - Reduces the appearance of pores - Smoothes skin texture - Activates glow - Gentle on sensitive skin # Features - Plant-based niacinamide alternative - Contains crowberry - Contains birch bark - Contains turmeric # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, using a narrator to describe the product and its benefits. # Storyline - 00:00–00:01 The ad introduces a woman named Karen who wants glowing skin. - 00:01–00:04 00:01–00:04 The ad shows Karen in her bathroom, surrounded by skincare products, implying she has tried many things. The narrator states that her skin is tired of being irritated, setting up the problem. - 00:04–00:08 00:04–00:08 The ad shows Karen applying a product to her face, followed by a close-up of a bottle with a label. The narrator states that she tried niacinamide, but her skin barrier rejected it, highlighting the common issue of irritation. - 00:08–00:12 00:08–00:12 The ad introduces Kora Organics Turmeric Glow Drops as the solution. The narrator states that she found this, a plant-based niacinamide alternative, presenting the product as a gentle option. - 00:12–00:15 00:12–00:15 The ad highlights the key ingredients: crowberry, birch bark, and turmeric. This reinforces the plant-based nature of the product. - 00:15–00:19 00:15–00:19 The ad shows Karen applying the product to her face, followed by close-ups of her skin. The narrator asks about pores, texture, and glow, then answers each question with positive results: gone, smoother, activated. This demonstrates the product's benefits. - 00:20–00:23 00:20–00:23 The ad shows Karen applying the product again, followed by a close-up of her face. The narrator asks about her sensitive skin and answers that it is thriving, emphasizing the product's gentleness and effectiveness.

# Ad summary This ad features Kora Organics' Noni Glow Face Oil. It uses an 'ask me anything' format to address a question about achieving glazed skin. The ad emphasizes the product's ability to provide instant hydration and long-term radiance without greasiness. # Brand positioning Kora Organics is presented as a brand focused on organic skincare solutions. The ad emphasizes its alignment with natural beauty, suggesting that customers who choose Kora Organics care about their skin's health and want to achieve a natural, healthy glow. The brand differentiates itself by offering products that provide effective skincare benefits without the drawbacks of traditional products (e.g. greasiness). Kora Organics aims to occupy a space in the consumer's mind as a provider of clean, effective, and luxurious skincare. # Product The featured product is Kora Organics Noni Glow Face Oil, a skincare product designed to provide instant hydration and long-term radiance. The product is for individuals seeking soft, glowing skin without the greasiness. The oil is packaged in a glass bottle with a dropper for easy application. The ad highlights its benefits, positioning it as a secret to achieving and maintaining healthy, radiant skin. The ad addresses a common purchase barrier by assuring customers that the oil does not leave the skin feeling greasy. # Visual style The ad features a clean, minimalistic aesthetic, focusing on the product against a neutral background. The production quality appears polished, with good lighting and clear focus on the product. The visual style mimics a native Instagram story post, using platform-style question boxes and handwritten annotations to create a personal and relatable feel. # Hooks Headline: How does your skin always look glazed?? 👀👀 (in black block) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that face oils can leave skin feeling greasy. The text clarifies: "(aka soft, glowing skin without the greasiness!)" # Value propositions - Get instant hydration and long-term radiance with a non-greasy formula. # Benefits - soft, glowing skin without the greasiness! # Features - instant hydration - long-term radiance # Call to action None used. # Point of view - External source: The question 'How does your skin always look glazed??' comes from the perspective of a follower or admirer, expressing interest in the secret to achieving radiant skin. - Brand: The product description and benefit claims are communicated from the brand's point of view, positioning Kora Organics as a provider of solutions for healthy and radiant skin. # Storyline - The ad begins with an 'Ask me anything' style question, “How does your skin always look glazed??”, presented as if from a follower, creating an element of curiosity. This is presented from the perspective of an external source, grabbing attention and setting up the product reveal. - The brand answers the question by stating, “Ohhh... you haven't tried Noni Glow Face Oil yet.”, then claims, “It's my secret for instant hydration + long-term radiance ✨”. This introduces the featured product and immediately positions it as a solution for achieving radiant and hydrated skin. It is presented from the brand's perspective, emphasizing its expertise and knowledge. - The ad offers additional information about the product by adding “(aka soft, glowing skin without the greasiness!)”. This provides additional context about the product's benefits while addressing a common concern about face oils: their potential to leave skin feeling greasy. This messaging comes from the brand, enhancing credibility and trust.

# Ad summary This ad promotes Kora Organics Plant Stem Cell Retinol Alternative Serum, addressing the question of whether plant stem cells actually benefit the skin. The ad features a person using the serum, emphasizing its ability to smooth wrinkles and firm skin without the irritation of traditional retinol. # Brand positioning Kora Organics is presented as a brand focused on natural and organic skincare solutions. The brand emphasizes the use of plant stem cells as a key ingredient, aligning with a consumer interest in natural and gentle skincare. The brand is positioned as an alternative to traditional retinol products, offering a solution that smooths wrinkles and firms skin without causing irritation. This approach suggests that Kora Organics aims to occupy a space in the market for consumers seeking effective, yet gentle and organic skincare. # Product The featured product is the Kora Organics Plant Stem Cell Retinol Alternative Serum. It is a serum designed to smooth wrinkles and firm skin. The serum is presented as an alternative to traditional retinol, offering the benefits of retinol without the irritation commonly associated with it. The product is for individuals looking to reduce wrinkles and firm their skin using a natural and gentle approach. The serum uses plant stem cells to support the skin's natural regeneration process. The packaging is a light purple bottle with a white label, with a dropper. # Visual style The ad has a clean, bright aesthetic, likely filmed in a home bathroom. The lighting is soft and natural. The editing is straightforward with static shots and smooth transitions. The overall production quality is polished, giving it a commercial feel. The pacing is moderate with cuts that match the rhythm of the voiceover and product actions. # Hooks Spoken: 00:01-00:04: Yes!! They help support skin's natural regeneration. This serum smooths wrinkles and firms skin without the irritation from traditional retinol! Text overlay: 00:01 / Do plant stem cells actually do anything? (Comment) / Yes!! They help support skin's natural regeneration. / This serum smooths wrinkles and firms skin without the irritation from traditional retinol! Visual: 00:01-00:02: Close-up shot of a hand holding a Kora Organics Plant Stem Cell Retinol Alternative Serum bottle. The dropper is pulling out a white, milky serum. In the background is a white marble countertop and a white towel. / 00:02-00:03: Close-up shot of a hand holding a Kora Organics Plant Stem Cell Retinol Alternative Serum bottle. The dropper is holding serum. In the background is a white marble countertop and a white towel. / 00:03-00:04: Close-up shot of a hand holding a Kora Organics Plant Stem Cell Retinol Alternative Serum bottle. The dropper is holding serum. In the background is a white marble countertop and a white towel. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the irritation that can come from using traditional retinol products, which can deter people from using them. # Value propositions - Natural regeneration: Plant stem cells support the skin's ability to naturally regenerate, providing a gentle yet effective solution for skin health. - Gentle effectiveness: Achieve smoother and firmer skin without the harsh side effects of traditional retinol. # Benefits - Supports skin's natural regeneration - Smooths wrinkles - Firms skin - No irritation from traditional retinol # Features - Plant stem cells - Serum format # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone asking about and using the product. # Storyline - 00:00–00:01 The ad opens with an on-screen question about the effectiveness of plant stem cells, immediately addressing a potential customer concern. - 00:01–00:03 The ad provides an answer by stating that plant stem cells support the skin's natural regeneration, addressing the question posed in the previous moment. - 00:03–00:04 The ad highlights the specific benefit of the serum: smoothing wrinkles and firming skin without irritation. - 00:04–00:05 The ad shows the person dispensing the serum from the dropper. - 00:05–00:06 The person spreads the serum on their hand to show the consistency of the serum. - 00:06–00:07 The person begins to rub the serum into their face. - 00:07–00:08 The person rubs the serum into their face and smiles.

# Ad summary This ad features a Kora Organics Turmeric Brightening & Exfoliating Mask and promotes the product's ability to brighten, smooth, and detox the skin. # Brand positioning Kora Organics is presented as a purveyor of skincare products with a focus on natural ingredients and a holistic approach to beauty. The brand's positioning appears functional in that it prioritizes tangible results like skin brightening, smoothing, and detoxification. The brand appears to push against the use of harsh chemicals and artificial additives, emphasizing a cleaner, more natural skincare routine. The product line is designed to integrate seamlessly into a wellness-oriented lifestyle, appealing to consumers who value both efficacy and natural ingredients. # Product The product featured is the Kora Organics Turmeric Brightening & Exfoliating Mask, designed to brighten, smooth, and detox the skin. It is packaged in a golden tube with black and white labeling. The mask is designed for individuals seeking to improve their skin's texture and radiance with a natural, exfoliating formula. The ad addresses a desire for instant smoothness and more even skin over time, and the product's USPs include its turmeric-based formula and the promise of brighter, smoother, and detoxified skin. # Visual style The ad has a clean, minimalist visual style with a focus on the product and its benefits. The production quality is high, with professional lighting and a shallow depth of field that keeps the focus on the product. The image has a soft filter with a light color grade that gives the product a subtle glow. Typography is integrated cleanly with a simple sans-serif font. Overall, the ad contrasts platform-native styles with its polished, high-design aesthetic. # Hooks Headline: Why turmeric on your face? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the customer is looking for a skincare product to improve skin brightness, smoothness, and overall detoxification. The question "Why turmeric on your face?" suggests the user may have concerns or questions about using turmeric-based products on their skin. # Value propositions - This mask = instant smoothness + more even skin over time ✨ # Benefits - helps brighten - smooth - detox skin - instant smoothness - more even skin over time # Features - turmeric # Call to action None used. # Social proof - Ask me anything # Point of view - External source: The phrase "Ask me anything" suggests the perspective of an influencer or brand representative who is open to answering questions from the audience. - Brand: The responses to the question, including the explanation of the mask's benefits, come from the brand, positioning them as an authority on the product. # Storyline - The ad begins with a question posed as if coming from a follower asking, "Why turmeric on your face?" This is included to engage the viewer with a common question or concern related to the product's ingredients. - The brand responds to the question with the answer, "Because it helps brighten, smooth, and detox skin." This directly addresses the initial question and provides a concise list of the product's key benefits. - Finally, the brand concludes by reinforcing the benefits by stating, "This mask = instant smoothness + more even skin over time ✨" This emphasizes both immediate and long-term results, further enticing the viewer.

# Ad summary This ad promotes Kora Organics' Turmeric Glow Drops as a certified organic alternative to niacinamide for improving pores. # Brand positioning Kora Organics is presented as a certified organic skincare brand, offering natural alternatives to conventional ingredients like niacinamide. The brand emphasizes health and wellness through organic formulations, positioning itself in the market as a provider of clean and effective skincare solutions. The focus on natural ingredients and alternatives suggests a brand that appeals to consumers seeking gentle yet effective skincare options. # Product The featured product is Kora Organics' Turmeric Glow Drops, a niacinamide alternative serum designed to refine and enhance skin's glow. The serum is presented as a certified organic option, appealing to consumers seeking natural skincare solutions. The product is packaged in a clear glass bottle with a dropper for easy application. The ad highlights the serum's ability to refine and glow, suggesting it targets concerns like dullness and uneven texture. The inclusion of turmeric implies antioxidant and brightening benefits, further enhancing the product's appeal. # Visual style The ad features a clean and bright aesthetic with a focus on natural elements. The production quality is high, with a studio-shot feel. The image treatment includes soft lighting and color grading to enhance the product's golden tones. The overall style is modern and minimalist, designed to highlight the product's natural ingredients and benefits. # Hooks Headline: Your Best Pore Decision. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for effective pore care, suggesting that existing solutions may not be ideal. The phrase "Your Best Pore Decision" implies that consumers may be struggling to find the right product for their pores. # Value propositions - certified organic alternative to niacinamide # Benefits - REFINE + GLOW # Features - certified organic alternative to niacinamide # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by introducing the product as a 'New' and effective solution for pores, immediately grabbing the viewer's attention with a promise of innovation. This is told from the brand's perspective, aiming to create initial interest and curiosity. - The ad then positions the product as 'Your Best Pore Decision,' framing it as a smart choice for skincare. This is told from the brand's perspective, aiming to establish the product's value and benefits. - The ad continues by stating that the product is a 'certified organic alternative to niacinamide,' providing a clear and specific benefit for those seeking natural skincare options. This is told from the brand's perspective, aiming to highlight the product's unique selling point and appeal to a health-conscious audience.

# Ad summary This ad promotes Kora Organics' Silky Sun Drops Protection Serum. It features a limited-time offer of a free full-size serum with a purchase of $150+ AUD. The ad emphasizes the product's protective qualities and positions it as a valuable addition to a skincare routine. # Brand positioning Kora Organics is presented as a premium, organic skincare brand. The brand emphasizes natural ingredients and a holistic approach to beauty. The brand aims to occupy a space in the consumer's mind as a provider of effective, eco-friendly skincare solutions. The brand aligns with values of health, wellness, and environmental consciousness. The brand seems to ignore category norms around heavy marketing and instead focuses on a clean, minimalist aesthetic. The brand positioning is both functional (protection, prevention) and emotional (silky, luxurious). # Product The product being advertised is Kora Organics' Silky Sun Drops Protection Serum SPF 15. It is a serum designed to protect and prevent sun damage. The product is packaged in a white bottle with a dropper applicator. The bottle indicates that the serum contains 30 ml / 1.01 fl. oz. The ad highlights the product's silky texture and protective qualities, suggesting it is a luxurious and effective addition to a skincare routine. The ad addresses the purchase barrier of cost by offering a free full-size serum with a qualifying purchase. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, suggesting a studio shot. The image treatment includes soft lighting and a blurred background to draw attention to the product. The typography is clean and legible, contributing to the overall sophisticated feel. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: FREE Full Size Silky Sun Drops Protection Serum # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sun damage and the need for effective sun protection. # Value propositions - Free full-size serum with purchase - Sun protection in a silky, luxurious formula # Benefits - Protection - Prevent # Features - Silky Sun Drops Protection Serum - SPF 15 - 30 ml 1.01 fl. oz. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its product and promoting a special offer. # Storyline - The ad opens by announcing a special offer: a FREE Full Size Silky Sun Drops Protection Serum. This is intended to immediately grab the viewer's attention and create a sense of value. The brand is telling the audience about the offer. - The ad specifies the condition for receiving the free product: When you spend $150+ AUD. This clarifies the terms of the offer and encourages viewers to consider making a purchase. The brand is telling the audience the terms of the offer. - The ad showcases the Kora Organics Silky Sun Drops Protection Serum SPF 15 in its packaging. This allows the viewer to see the product and its key features. The brand is showing the audience the product. - The ad includes a badge that says LIMITED TIME ONLY. This creates a sense of urgency and encourages viewers to act quickly. The brand is telling the audience that the offer is time-sensitive.

# Ad summary This ad showcases Kora Organics' Turmeric Glow Drops. The ad features a hand holding the product, opening it, and dispensing a drop onto the other hand. The product is then rubbed into the skin. The ad emphasizes visible results and the absence of harsh ingredients. # Brand positioning Kora Organics is presented as a brand focused on delivering visible skincare results without the use of harsh ingredients. The brand aligns with a lifestyle that values natural beauty and effective skincare solutions. The brand positions itself as a provider of organic skincare, emphasizing the importance of gentle yet effective formulations. The brand's positioning is both functional, highlighting visible results, and emotional, promoting a sense of well-being through natural ingredients. # Product The product featured is Kora Organics Turmeric Glow Drops, a niacinamide alternative serum. It is designed to refine and glow the skin. The serum comes in a golden bottle with a dropper for easy application. The product is for individuals seeking visible results without harsh ingredients. The ad highlights the product's ability to deliver a natural glow while being gentle on the skin. The serum is dispensed as a clear, slightly tinted liquid, showcasing its texture and consistency. # Visual style The ad has a polished, UGC-style aesthetic. The editing is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The visual motif is the collage background, which adds a personal touch. The pacing is consistent, with a slow, deliberate rhythm. The cuts are timed to the music, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:12: Visible results, no harsh ingredients Text overlay: 00:00–00:12 Visible results, no harsh ingredients Visual: 00:00–00:02: A close-up shot of a hand holding a golden bottle of Kora Organics Turmeric Glow Drops. The background is a collage of various photos, including a woman in a white dress, a beach scene, and flowers. The hand has light brown skin and manicured nails. The camera is stationary, focusing on the product label. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting effective skincare results without exposing the skin to harsh ingredients. # Value propositions - Visible results without harsh ingredients: This combines the desire for effective skincare with the need for gentle, natural formulations. # Benefits - Achieve visible skincare results - Gentle on the skin # Features - Visible results - No harsh ingredients # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its application. # Storyline - 00:00–00:02 The ad begins with a close-up of a hand holding the Kora Organics Turmeric Glow Drops bottle. - 00:00–00:02 The message is to introduce the product and highlight its brand. - 00:00–00:02 The perspective is from the brand, showcasing the product directly. - 00:00–00:02 The tone is informative and direct. - 00:02–00:06 The hand opens the bottle and removes the dropper. - 00:02–00:06 This shows the product's packaging and ease of use. - 00:02–00:06 The perspective is from the brand, demonstrating the product's application. - 00:02–00:06 The tone is instructional and practical. - 00:06–00:08 A drop of the serum is dispensed onto the other hand. - 00:06–00:08 This highlights the serum's texture and consistency. - 00:06–00:08 The perspective is from the brand, showcasing the product's form. - 00:06–00:08 The tone is demonstrative and clear. - 00:08–00:09 The serum is rubbed into the skin. - 00:08–00:09 This shows how the product is applied and absorbed. - 00:08–00:09 The perspective is from the brand, demonstrating the product's use. - 00:08–00:09 The tone is instructional and practical. - 00:09–00:12 The product is placed back on a collage of photos. - 00:09–00:12 This reinforces the brand's aesthetic and lifestyle. - 00:09–00:12 The perspective is from the brand, showcasing the product in context. - 00:09–00:12 The tone is visually appealing and aspirational.

# Ad summary This ad promotes Kora Organics and offers a free full-size Silky Sun Drops Protection Serum with a purchase of $150+ AUD. The ad features a close-up of a woman with clear skin holding the Kora Organics product. # Brand positioning Kora Organics is presented as a brand focused on organic skincare. The brand is positioned as luxurious and health-conscious, emphasizing natural ingredients and a commitment to healthy skin. The brand aligns with a lifestyle that values self-care and natural beauty, appealing to consumers who seek effective skincare solutions without compromising on organic principles. The brand seems to ignore category norms that rely on synthetic ingredients, instead focusing on the benefits of organic components. # Product The featured product is Kora Organics Silky Sun Drops Protection Serum, designed to protect the skin. The serum is presented as a luxurious skincare product, emphasizing its full-size offering as a free gift. The product is for individuals who value skincare and are willing to invest in high-quality, organic products. The ad addresses the purchase barrier by offering the serum as a free gift with a minimum purchase, incentivizing customers to try the product. # Visual style The ad has a clean and polished visual style, with a focus on natural beauty. The lighting is soft and flattering, highlighting the woman's clear skin. The color palette is muted and earthy, reinforcing the organic theme. The overall aesthetic is modern and luxurious, aligning with the brand's positioning. # Hooks Headline: YOUR FREE GIFT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential reluctance to try a new skincare product by offering it as a free gift, reducing the risk for the customer. # Value propositions - Receive a FREE Full Size Silky Sun Drops Protection Serum when you spend $150+ AUD # Benefits - Free gift with purchase # Features - Full Size Silky Sun Drops Protection Serum # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up of the woman with clear skin suggests the positive results of using the product. - Brand: The text overlay announcing 'YOUR FREE GIFT' and detailing the offer represents the brand's promotional message. # Storyline - The ad opens with a close-up of a woman with clear skin, holding the Kora Organics product. This is intended to showcase the potential results of using the product, from the perspective of a satisfied customer. - The text overlay announces 'YOUR FREE GIFT,' immediately capturing attention and creating a sense of excitement. This is from the brand's perspective, highlighting the offer and incentivizing a purchase. - The ad specifies that customers will 'Receive a FREE Full Size Silky Sun Drops Protection Serum when you spend $150+ AUD,' providing clear details about the offer. This is from the brand's perspective, clarifying the terms and conditions of the promotion.

# Ad summary This ad for Kora Organics Turmeric Glow Drops features a close-up of the product being held in someone's hand, with the claim that 92% saw improved skin texture. The ad is displayed on a billboard against a blue sky background. # Brand positioning Kora Organics is presented as a brand focused on delivering visible skincare results without the use of harsh ingredients. The brand emphasizes natural and organic formulations, positioning itself as a provider of effective yet gentle skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of skincare that is both effective and safe, appealing to those who prioritize natural ingredients and visible results. # Product The featured product is Kora Organics Turmeric Glow Drops, a skincare serum designed to improve skin texture. The product is packaged in a small, amber-colored glass bottle with a white dropper cap. The label highlights the organic nature of the product and its key ingredient, turmeric. The ad emphasizes that 92% of users saw improved skin texture, suggesting a high level of effectiveness. The product is presented as a solution for those seeking to enhance their skin's appearance with a natural and gentle formula. # Visual style The ad has a clean and bright visual style, with a focus on the product and its key benefits. The use of natural light and a clear blue sky creates a sense of freshness and purity. The overall aesthetic is modern and appealing, designed to capture attention and convey a sense of quality. # Hooks Headline: Visible Results, No Harsh Ingredients # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that effective skincare products often contain harsh ingredients that can be harmful or irritating to the skin. The phrase "No Harsh Ingredients" directly counters this concern. # Value propositions - Visible Results, No Harsh Ingredients: This combines the benefit of effective skincare with the feature of gentle, natural ingredients, appealing to health-conscious consumers. # Benefits - Visible Results - 92% saw improved skin texture # Features - No Harsh Ingredients # Call to action None used. # Social proof - 92% saw improved skin texture # Point of view - Brand: The brand name "KORA ORGANICS" is displayed at the top of the billboard, establishing the brand's identity and ownership of the message. - Customer: The claim "92% saw improved skin texture" is presented from the perspective of customers who have used the product, providing social proof and building trust. # Storyline - The ad opens with a focus on the Kora Organics brand, immediately establishing the source of the message. This is intended to set the context for the product being advertised and build brand recognition. - The ad highlights the product's key benefits, stating "Visible Results, No Harsh Ingredients." This is intended to address a common consumer concern about the effectiveness and safety of skincare products, positioning the product as a solution that delivers both. - The ad showcases the product itself, held in someone's hand, emphasizing its physical form and suggesting a personal connection. This is intended to create a sense of tangibility and desire for the product. - The ad presents a specific claim, "92% saw improved skin texture," providing quantifiable evidence of the product's effectiveness. This is intended to build trust and credibility by demonstrating the product's proven results.

# Ad summary This ad promotes Kora Organics' Turmeric Glow Drops as a niacinamide alternative serum. The ad features a woman applying the serum to her face, highlighting its pore-minimizing, tone-evening, and texture-smoothing benefits, resulting in a long-lasting glow. # Brand positioning Kora Organics is presented as a brand focused on organic skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of natural and effective skincare, aligning with values of health, wellness, and environmental consciousness. The brand positions itself as an alternative to traditional skincare ingredients like niacinamide, suggesting a preference for natural alternatives. The brand positioning is both functional, emphasizing the product's performance, and emotional, promoting a healthy, radiant glow. # Product The featured product is Kora Organics' NEW Turmeric Glow Drops, a niacinamide alternative serum. The product is designed to refine and glow the skin. It is applied using a dropper, with a few drops placed on the face and then massaged in. The serum is for anyone looking to minimize pores, even out skin tone, and smooth skin texture. The ad addresses the purchase barrier by showcasing the immediate glow and long-lasting benefits, emphasizing that the glow gets even better over time. # Visual style The ad has a polished, high-end production quality with natural lighting. The editing style is smooth with slow zooms. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: Female 1 [whispering] Shhhh... want in on my glow secret? Text overlay: 00:00–00:02: Shhhh... want in on my glow secret? Visual: 00:00–00:01: Close-up shot of a woman's face with glowing skin. She is touching her face with her fingers. The background is a bright white. She has dark hair and is wearing a white top and flower earrings. / 00:01–00:02: Close-up shot of a woman's face with glowing skin. She is touching her face with her fingers. The background is a bright white. She has dark hair and is wearing a white top and flower earrings. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be seeking a solution for dull skin, uneven skin tone, and visible pores. The woman's opening question, "Shhhh... want in on my glow secret?" suggests that achieving a radiant complexion is a desirable but elusive goal. # Value propositions - The Turmeric Glow Drops provide a natural alternative to niacinamide, offering a long-lasting glow and improved skin texture. # Benefits - Long-lasting glow that gets even better over time. # Features - Niacinamide Alternative Serum - Pore-Minimizing - Tone-Evening - Texture-Smoothing # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user sharing their skincare secret. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face, showcasing her glowing skin. - 00:00–00:02 The woman asks the viewer if they want in on her glow secret, creating intrigue and drawing the viewer in. - 00:02–00:04 The ad reveals the product: Kora Organics' NEW Turmeric Glow Drops, a Niacinamide Alternative Serum. - 00:04–00:07 The woman applies the serum to her face, demonstrating its use. - 00:05–00:08 The ad highlights the benefits of the serum: pore-minimizing, tone-evening, and texture-smoothing. - 00:08–00:14 The ad concludes by stating that the result is a long-lasting glow that gets even better over time, reinforcing the product's value.

# Ad summary This ad features a split screen with two women. The top half of the screen shows a woman with tan skin applying Kora Organics Turmeric Glow Drops to her face. The bottom half of the screen shows Miranda Kerr holding the product and smiling at the camera. # Brand positioning Kora Organics is presented as a brand that offers effective yet gentle skincare solutions. The brand is positioned as a solution to the common dilemma of choosing between gentle and effective skincare. By creating a serum that does both, Kora Organics aims to occupy a space in the consumer's mind as a provider of high-quality, organic skincare that delivers visible results without compromising skin health. The brand aligns with values of natural beauty, wellness, and self-care, promoting a lifestyle that prioritizes both inner and outer radiance. Kora Organics pushes against the norm of harsh, chemical-laden skincare products, instead embracing organic ingredients and gentle formulations. The brand positioning is both functional, emphasizing the effectiveness and gentleness of the product, and emotional, promoting the idea of achieving a healthy glow through natural means. # Product The featured product is Kora Organics Turmeric Glow Drops, a serum designed to provide a natural glow while being gentle on the skin. The serum is presented as a solution for those who struggle to choose between effective and gentle skincare. The product is for anyone seeking a radiant complexion without harsh chemicals. The Turmeric Glow Drops are highlighted for their ability to deliver both effectiveness and gentleness. The ad shows the serum being applied directly to the face, suggesting it is part of a daily skincare routine. The ad addresses the purchase barrier of having to choose between gentle and effective skincare by offering a product that combines both benefits. The ad tells the viewer that this product is worth trying because it offers a natural, healthy glow without compromising skin health. # Visual style The ad has a polished aesthetic with natural lighting. The editing style is smooth with static shots. The production quality is high-end, supporting the intended tone of luxury and effectiveness. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:13: Me: Thinking I need to pick between gentle and effective / 00:00–00:13: MIRANDA KERR: Creating a serum that does both. Visual: 00:00–00:02: A split screen shows two different women. The top half of the screen shows a close-up of a woman with tan skin. She has dark hair pulled back, gold flower earrings, and is wearing a white top. She is applying a clear serum from a dropper to her cheek. The background is a blurry white wall. The bottom half of the screen shows Miranda Kerr holding a bottle of Kora Organics Turmeric Glow Drops. She has fair skin, light brown hair, and is wearing a white pearl necklace and a light pink lip. The background is a blurry beige wall. / 00:02–00:04: The woman in the top half of the screen applies the serum to her face. Miranda Kerr holds the product in the bottom half of the screen. / 00:04–00:06: The woman in the top half of the screen rubs the serum into her face. Miranda Kerr holds the product in the bottom half of the screen. / 00:06–00:08: The woman in the top half of the screen rubs the serum into her face. Miranda Kerr holds the product in the bottom half of the screen. / 00:08–00:10: The woman in the top half of the screen rubs the serum into her face. Miranda Kerr holds the product in the bottom half of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need to choose between gentle and effective skincare. # Value propositions - The serum is both gentle and effective. # Benefits - Creating a serum that does both [gentle and effective]. # Features - Serum # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The customer POV is communicated through the close-up shots of the woman applying the serum to her face. - Brand 50% – The brand POV is communicated through Miranda Kerr holding the product and smiling at the camera. # Storyline - 00:00–00:10 00:00–00:10: The ad opens with a split screen. The top half shows a woman applying serum to her face, while the bottom half shows Miranda Kerr holding the product. - 00:10–00:13 00:10–00:13: The ad zooms in on the product label.

# Ad summary A woman shares her experience using KORA Organics Turmeric Glow Drops, highlighting its plant-based alternative to niacinamide and its benefits for skin health and appearance. # Brand positioning KORA Organics is presented as a brand that offers skincare solutions rooted in natural and organic ingredients. The brand is positioned as innovative, offering alternatives to traditional ingredients like niacinamide. The brand aligns with a lifestyle focused on natural beauty and healthy skin, emphasizing the use of plant-based ingredients for effective skincare. KORA Organics pushes against the norm of using synthetic ingredients, instead focusing on natural alternatives for achieving similar or better results. The brand positioning is both functional, highlighting the performance of the product, and emotional, promoting the feeling of healthier, better-looking skin. The Turmeric Glow Drops are presented as a unique product within the KORA Organics line, offering a plant-based alternative to niacinamide for achieving glowing skin. # Product The KORA Organics Turmeric Glow Drops are a skincare serum designed to refine and glow the skin. The product is for individuals seeking to improve their skin's texture, tone, and overall health without the use of traditional ingredients like niacinamide. The serum features a plant-based alternative to niacinamide, utilizing ingredients like crowberry and birch. It provides pore-minimizing, tone-evening, and texture-smoothing benefits without causing redness or irritation. The product is presented as a way to achieve healthier, smoother, and more even skin with an immediate dewy glow. The ad emphasizes that the serum offers the benefits of niacinamide without actually containing the ingredient, making it a unique and appealing option for those seeking natural skincare solutions. # Visual style The ad has a polished, UGC feel with natural lighting. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial, supporting the intended tone of authenticity and relatability. The pacing is consistent, with a moderate number of cuts per minute. The cuts and text are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 I'm 36 and I've been following Miranda Kerr's skincare secrets for years. Text overlay: 00:00–00:01 I'm 36 / 00:01–00:04 MIRANDA / 00:01–00:04 Miranda Kerr's skincare secrets Visual: 00:00–00:01 Close-up shot of a woman with tan skin, closed eyes, and glossy lips, wearing flower-shaped earrings. She is touching her face with her hands. The background is a plain white wall. The lighting is bright and natural. Text overlay: "I'm 36". / 00:01–00:04 A smaller square video appears in the center of the screen, showing Miranda Kerr applying skincare. The main shot remains the same. Text overlay: "MIRANDA", "Miranda Kerr's skincare secrets", "She just launched something new". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin irritation and redness often associated with traditional skincare ingredients like niacinamide. The ad states: "without the typical redness or irritation." # Value propositions - Plant-based ingredients for effective skincare - Achieve the benefits of niacinamide without the ingredient itself - Healthier, smoother, and more even skin with an immediate dewy glow # Benefits - Pore-minimizing - Tone-evening - Texture-smoothing - No typical redness or irritation - Healthier looking skin - Immediate dewy glow - Smoother skin - More even skin # Features - Plant-based alternative to niacinamide - Contains crowberry and birch # Call to action None used. # Social proof - "I'm 36 and I've been following Miranda Kerr's skincare secrets for years" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The video begins with a woman stating her age and mentioning that she has been following Miranda Kerr's skincare secrets for years. This is intended to establish credibility and introduce the topic of the ad. The perspective is from the woman, who is presented as a user of Miranda Kerr's skincare advice. The tone is casual and conversational. - 00:04–00:07 00:04–00:07 The woman introduces the KORA Organics Turmeric Glow Drops. This is intended to showcase the product being advertised. The perspective is from the woman, who is presenting the product to the audience. The tone is enthusiastic and informative. - 00:07–00:12 00:07–00:12 The woman explains that the product has the power of niacinamide but without actually containing it. This is intended to highlight the unique selling point of the product. The perspective is from the woman, who is explaining the product's features. The tone is intriguing and informative. - 00:12–00:17 00:12–00:17 The woman mentions that the product uses plant-based alternatives like crowberry and birch. This is intended to emphasize the natural ingredients of the product. The perspective is from the woman, who is providing details about the product's composition. The tone is informative and reassuring. - 00:17–00:22 00:17–00:22 The woman states that the product provides pore-minimizing, tone-evening, and texture-smoothing benefits without redness or irritation. This is intended to highlight the benefits of the product. The perspective is from the woman, who is sharing her experience with the product. The tone is positive and convincing. - 00:22–00:29 00:22–00:29 The woman concludes by saying that her skin looks healthier and smoother after using the product. This is intended to reinforce the effectiveness of the product. The perspective is from the woman, who is sharing her personal results. The tone is satisfied and confident.

# Ad summary This ad showcases the Kora Organics skincare line and demonstrates a simple three-step routine for achieving a natural glow. The ad features a woman applying the products in a serene setting, emphasizing the ease and effectiveness of the routine for a no-makeup look. # Brand positioning Kora Organics is presented as a natural and organic skincare brand focused on delivering a healthy, radiant glow. The brand aligns with values of simplicity, self-care, and natural beauty, positioning itself as a provider of daily rituals rather than just skincare products. The brand pushes against the need for heavy makeup, promoting a natural, no-makeup look. The brand positioning is both functional, highlighting the effectiveness of the products, and emotional, emphasizing the self-care aspect of the routine. # Product The ad features three Kora Organics products designed to create a natural glow. The Turmeric Glow Foaming Cleanser is a nourishing cleanser used as the first step in the routine. The Turmeric Brightening & Exfoliating Mask is used as the second step to exfoliate and brighten the skin. The Turmeric Glow Drops are used as the third step to smooth and brighten the skin. The products are presented as easy to use and effective for achieving a perfect no-makeup routine. The ad addresses the barrier of complicated skincare routines by presenting a simple, three-step process. # Visual style The ad has a polished, clean aesthetic with natural lighting, creating a serene and luxurious feel. The editing style includes quick cuts to showcase the application of each product, maintaining a consistent pace throughout the video. The production quality is high-end, supporting the brand's positioning as a premium skincare line. The visual motifs include close-ups of the products and the woman's face, emphasizing the effectiveness of the routine. # Hooks Text overlay: Your Daily Natural Glow Ritual Visual: 00:00–00:01: A woman with medium skin tone, dark hair, and a white robe is lying on a bed with a beige blanket. Next to her are Kora Organics products, a vase with white flowers, and a lit candle. The camera is stationary and shows a wide shot of the scene. / 00:01–00:02: A close-up shot of a Kora Organics box and a lit candle on a wooden tray. The camera is stationary and focuses on the product packaging. / 00:02–00:03: A close-up shot of a Kora Organics bottle with a dropper. The dropper is dispensing liquid back into the bottle. The camera is stationary and focuses on the product. / 00:03–00:05: A shot of Kora Organics products (bottle, dropper bottle, tube) and a lit candle on a wooden tray. The camera slowly zooms in on the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of complicated skincare routines by presenting a simple, three-step process. The visual of the woman easily applying the products suggests a hassle-free solution. # Value propositions - Your Daily Natural Glow Ritual - Your perfect no-makeup routine # Benefits - Nourish + Cleanse - Exfoliate + Glow - Smooth + Brighten - Natural Glow # Features - Turmeric Glow Foaming Cleanser - Turmeric Brightening & Exfoliating Mask - Turmeric Glow Drops # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the skincare routine. # Storyline - 00:00–00:04 The ad opens with a shot of Kora Organics products arranged on a bed next to a woman in a robe, setting a calm and luxurious tone. - 00:04–00:04 The camera zooms in on the products, highlighting their packaging and suggesting a focus on the brand's offerings. - 00:04–00:09 The woman begins the skincare routine, starting with the Turmeric Glow Foaming Cleanser, demonstrating the first step in achieving a natural glow. - 00:09–00:14 The ad transitions to the second step, showcasing the Turmeric Brightening & Exfoliating Mask and its application, emphasizing the exfoliation and brightening benefits. - 00:14–00:22 The final step features the Turmeric Glow Drops, highlighting their smoothing and brightening effects as the woman applies them to her face. - 00:22–00:27 The ad concludes with a shot of the woman showcasing her glowing skin, reinforcing the idea of a perfect no-makeup routine and the effectiveness of the Kora Organics products.