How Hey Bud Skincare Advertises on Meta

# Ad summary A woman shares that she has been using Hey Bud's Neck Serum for four weeks and is seeing massive results. She explains that she was struggling with a crepey neck and sagging skin, but the serum makes her skin feel tighter and smoother. # Brand positioning Hey Bud is positioned as a modern skincare brand focused on effective solutions for specific skin concerns. It emphasizes ease of use and visible results. Hey Bud seeks to push against the norm of aging skin being something that must be lived with. Instead, the brand is presented as being functional and effective in helping consumers regain youthful looking skin. # Product Hey Bud's Neck Serum is a collagen neck firming serum designed for those who are struggling with crepey, sagging skin on their neck. The serum is applied using a roller that is attached to the top of the tube, making application easy. The serum is used in the morning and at night and promises to tighten and smooth the skin, diminishing the appearance of fine lines. The woman speaking in the ad shares before and after photos to show just how effective the product is at reducing the visible signs of aging on her neck. # Visual style The ad has a UGC feel. It includes jump cuts and is not highly polished. It features before and after photos, as well as video of the woman using the product. The cuts are timed with what the woman is saying. Pacing is medium and cuts per minute are around 25. # Hooks Spoken: Female 1: I have been using it for 4 weeks and I see a massive difference. Text overlay: I have been using it (caption box) / for 4 weeks and (caption box) / I see a massive difference (caption box) Visual: 00:00–00:01: Close up shot of a hand holding Hey Bud's neck serum. The product is a tube with a roller at the top. / 00:01–00:02: A woman with blonde hair is shown from the shoulders up in front of a beige wall and doorway. She wears a green shirt and applies Hey Bud's neck serum to her neck. / 00:02–00:03: Split screen shows before and after photos of a neck. The bottom photo has more sagging and fine lines, and the top photo has less sagging and fewer fine lines. / 00:03–00:04: Close up shot of the neck and chin in the split screen. # Funnel stage Middle of funnel (Consideration) # Pain points The woman in the ad struggled with having a "crepey neck" and thought the sagging was just something she had to live with. # Value propositions - Daily use can reduce sagging and fine lines on your neck - Roller makes it easy to apply # Benefits - Skin under my chin looks tighter - Neck feels smoother - Those fine lines way less noticeable # Features - Collagen neck firming serum - Roller application # Call to action None used. # Social proof - "I have been using it for 4 weeks and I see a massive difference" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the POV of a customer reviewing a skincare product. # Storyline - 00:00–00:01 The product is displayed, showing its tube and roller. - 00:01–00:02 00:01–00:02: A woman in a green shirt applies the product to her neck. - 00:02–00:05 00:02–00:05: The woman shares before and after photos of her neck and then states she was sick of having a crepey neck. - 00:05–00:09 00:05–00:09: The woman shares that she thought sagging was just something she had to live with, implying she had no hope that it could be fixed. - 00:09–00:13 00:09–00:13: The woman says she was wrong and now her neck hasn't looked this good in years. - 00:13–00:16 00:13–00:16: She shares that she came across Hey Bud's neck serum about four weeks ago. - 00:16–00:21 00:16–00:21: The woman says she's seen pretty wild before and afters online before showing the product again. - 00:21–00:24 00:21–00:24: She states that the roller has become a part of her daily routine. - 00:24–00:27 00:24–00:27: The woman says she has been using the product morning and night, and can actually see a difference. - 00:27–00:34 00:27–00:34: She adds that her skin under her chin looks tighter, her neck feels smoother, and the fine lines are way less noticeable. - 00:34–00:38 00:34–00:38: The woman re-emphasizes that she's been using the product for four weeks and has seen a massive difference. - 00:38–00:42 00:38–00:42: She recommends Hey Bud's Neck Serum and says that it's officially staying on her shelf.

# Ad summary This ad promotes Hey Bud's Neck's Best Thing Collagen + Hemp Serum. A woman shares that she has been using the serum for four weeks and sees a difference in her skin, which looks tighter, smoother, and has less noticeable fine lines. She shares before and after photos and encourages viewers to give it a try. # Brand positioning Hey Bud is presented as a brand providing solutions to skin concerns for mature skin, specifically focusing on issues like crepey neck and sagging skin. It positions itself as a provider of effective skincare that can make a visible difference, appealing to those who may have thought certain skin conditions were irreversible. The brand aligns with the value of feeling confident and youthful, offering products that address common aging concerns. Hey Bud aims to defy the norm of accepting skin aging, offering a functional solution with visible results. # Product The advertised product is Hey Bud's Neck's Best Thing Collagen + Hemp Serum, a skincare product designed to target crepey neck and sagging skin. This serum is intended for individuals experiencing these specific aging concerns in the neck area. The ad highlights the serum's ability to visibly tighten the skin under the chin, smooth the neck's texture, and reduce the appearance of fine lines. It's presented as a solution for those who thought they had to live with sagging skin. The product is shown in a light green tube with a unique applicator, demonstrating its ease of use, with the user applying it directly to the neck area both morning and night. # Visual style The ad has a UGC feel, appearing to be shot on a smartphone. The lighting is natural, and the editing includes quick cuts and static shots, maintaining a consistent pace. The overall aesthetic is simple and straightforward, which supports the creator's authentic tone. The production quality is casual, enhancing the relatable feeling of the ad. # Hooks Spoken: 00:00–00:04 I've been using this for four weeks now and I can actually see a difference. Text overlay: I've been using this / for 4 weeks now / and I can actually / see a difference Visual: 00:00–00:01 A close-up shot of the Hey Bud neck serum. The container is light green with a white top. A clear serum coats the roller ball applicator. A hand with light skin and pink nail polish holds the product in front of a plain, off-white wall. / 00:01–00:02 A mid-shot of a woman with fair skin and graying hair wearing a white headband and black robe in a bathroom. She uses the serum on her neck in front of a white-tiled wall and shower. / 00:02–00:04 A close-up of the same woman with fair skin and graying hair. She is wearing a bright pink sweater with a star on it and is in front of a plain wall in a room with white trim and a closed french door. She touches her neck and smiles into the camera. # Funnel stage Consideration # Pain points The central pain point is having a crepey neck and sagging skin. 'I was sick of having a crepey neck' – Female 1 (Customer) # Value propositions - Addresses skin concerns for mature skin - Effective skincare that can make a visible difference - Defies the norm of accepting skin aging - Offers a functional solution with visible results # Benefits - Looks tighter - Feels smoother - Way less noticeable fine lines # Features - Collagen + Hemp Serum - Applicator # Call to action None used. # Social proof - "I've been using this for four weeks now and I can actually see a difference." – Female 1 (Customer) - "I've seen some pretty wild before and afters online" – Female 1 (Customer) # Point of view - Customer 100% – A real user demonstrates the product and shares her experience and results, which is conveyed through her tone, expressions, and direct-to-camera testimonial. # Storyline - 00:00–00:04 00:00–00:04 The creator starts the video by highlighting that she has been using the product for four weeks and notices a difference. This aims to immediately capture the audience's attention by showcasing the product's potential effectiveness. The message is conveyed from the perspective of a customer who has personally experienced positive results, creating a sense of authenticity and reliability. The tone is enthusiastic and optimistic, encouraging viewers to believe in the product's capabilities. - 00:04–00:11 00:04–00:11 The creator then introduces the pain point of having a crepey neck and sagging skin, which she initially believed was something she had to accept. This part of the story aims to resonate with viewers who have similar concerns, establishing a sense of shared experience and understanding. The creator is speaking from a personal perspective, sharing her past frustration and beliefs. The tone is empathetic, reflecting the common struggle with aging-related skin issues. - 00:11–00:14 00:11–00:14 Continuing from the pain point, the creator expresses her surprise and satisfaction that she was wrong about the irreversibility of her skin issues. The shift in perspective is conveyed by the creator's tone, which turns from resignation to excitement. The overall message promotes the idea that positive change is possible, offering hope to viewers facing similar concerns. - 00:14–00:17 00:14–00:17 Next, the creator introduces the Hey Bud Neck Serum as the solution she discovered. The creator holds up the product and shares when she found the product. This reinforces the sense of discovery and personal endorsement. The tone is informative and inviting, encouraging viewers to consider the product as a potential solution. - 00:17–00:23 00:17–00:23 The creator reiterates the morning and night application, emphasizing the ease of incorporating it into a daily routine. She again expresses that she can see a difference. This reinforces the product's ease of use and its impact. The tone remains optimistic and reassuring, further building confidence in the product's effectiveness. - 00:23–00:29 00:23–00:29 The creator mentions seeing before and after photos online, so she figured she would give it a try. The ad incorporates user reviews and before and after photos. This builds credibility and reassurance. The tone is enthusiastic and excited. - 00:29–00:39 00:29–00:39 Lastly, the creator shares the positive results she has experienced, including tighter skin, smoother texture, and less noticeable fine lines. The creator conveys a sense of personal satisfaction. This is to reinforce the product's benefits. The tone is enthusiastic and confident, solidifying the product's value and effectiveness. She states that the serum is officially staying on her shelf, an emotional expression of brand loyalty.

# Ad summary This ad promotes Hey Bud's Neck's Best Thing neck firming serum. It uses text overlays that highlight the product benefits and claims. The ad features footage of women using the product. # Brand positioning Hey Bud Skincare is presented as a modern brand focused on effective and accessible skincare solutions, particularly catering to those seeking to address specific concerns like aging signs in the neck area. The brand is positioned as a solution for achieving smoother, firmer, and more hydrated skin on the neck. The brand emphasizes simplicity and results, without relying on overly complex or intimidating language. Hey Bud presents itself as a friendly, approachable brand that pushes against the norms of clinical or overly scientific skincare by focusing on natural ingredients. # Product The Neck's Best Thing by Hey Bud Skincare is a neck firming serum designed to address concerns like sagging skin, crepey lines, and turkey neck. The serum is formulated with collagen and hemp neck firming serum to hydrate, firm, and lift the skin. It is applied directly to the neck using a rollerball applicator. The ad features the claim that 90% of users saw smoother, firmer necks in just 2 weeks. The product aims to provide a solution for aging signs in the neck area. # Visual style The ad features a polished UGC style. The editing rhythm includes quick cuts and smooth transitions. The production quality has a UGC feel, but looks like a polished commercial. The pacing is consistent. # Hooks Spoken: 00:00–00:03 Saggy neck? Not anymore. Text overlay: 00:00–00:02 saggy neck? / 00:01–00:03 not anymore Visual: 00:00–00:01 A close-up shot of a person's wrinkled neck. A gloved hand is gently pulling at the skin to emphasize the wrinkles. / 00:01–00:03 A woman with pink nails holds a green and white tube of Hey Bud Neck's Best Thing Collagen + Hemp Neck Firming Serum in front of a white wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of having a “saggy neck?”, “crepey lines”, “sagging skin”, or “turkey neck”. # Value propositions - Addresses sagging skin - Addresses crepey lines - Addresses turkey neck # Benefits - Smoother, firmer necks - Hydrates - Firms - Lifts # Features - Collagen + Hemp Neck Firming Serum - Rollerball applicator # Call to action get yours today at heybudskincare.com # Social proof - 90% saw smoother, firmer necks # Point of view - Customer 100% – The entire ad is told from the POV of a customer of the brand. # Storyline - 00:00–00:01 The ad begins by highlighting a common skin concern. - 00:01–00:03 The ad quickly transitions to introducing the Hey Bud neck serum. - 00:03–00:12 The ad shows product application by multiple women. - 00:12–00:15 The ad highlights areas where the product is effective. - 00:15–00:17 The ad concludes by displaying the brand’s URL and promoting purchase of the serum.

# Ad summary This ad promotes a neck firming serum from Hey Bud Skincare. The ad features a series of close-up shots of women applying the product to their necks, interspersed with text overlays highlighting the product's benefits and a call to action to purchase the product. # Brand positioning Hey Bud Skincare is presented as a modern, solution-oriented skincare brand focused on addressing specific skin concerns with targeted treatments. The brand aligns with a lifestyle that values effective and straightforward skincare solutions. Hey Bud Skincare positions itself as a brand that directly addresses common skin issues, such as sagging skin and wrinkles, with a functional approach, offering products that promise visible results. # Product The product is a neck firming serum designed to hydrate, firm, and lift the skin on the neck. It is applied using a rollerball applicator directly to the neck area. The serum is intended for individuals concerned with signs of aging such as a "turkey neck," "crepey lines," and "sagging skin." The ad addresses the purchase barrier of skepticism by showcasing visible results and highlighting that "90% saw smoother, firmer necks in just 2 weeks." # Visual style The ad has a UGC feel with natural lighting and simple backgrounds. The editing style includes quick cuts to showcase different women using the product and highlighting key benefits. The production quality is polished but maintains a casual, relatable tone. The pacing is moderate, with cuts timed to the music. # Hooks Text overlay: 00:00–00:03 saggy neck? / 00:01–00:03 not anymore Visual: 00:00–00:01: Extreme close-up of a person's neck with deep wrinkles and sagging skin. The skin is light-toned. A hand wearing a black glove is pulling the skin to demonstrate its lack of elasticity. The background is a plain white wall. Text overlay: "saggy neck?" / 00:01–00:03: Close-up of a Hey Bud Skincare neck firming serum tube against a white wall. The tube is light green with white accents and a rollerball applicator. The product name and description are visible but small. Text overlay: "saggy neck? not anymore" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having a "saggy neck," "crepey lines," and "sagging skin," which are common concerns related to aging and skin elasticity. The visual of the wrinkled neck at the beginning of the ad signals this frustration. # Value propositions - 90% saw smoother, firmer necks in just 2 weeks - Say goodbye to turkey neck, crepey lines, sagging skin # Benefits - Smoother, firmer necks - Hydrates - Firms - Lifts # Features - Rollerball applicator - Serum # Call to action get yours today at heybudskincare.com # Social proof - 90% saw smoother, firmer necks # Point of view - Customer 100% – The ad is presented from the perspective of potential customers, showcasing the product's use and benefits through visuals of women applying the serum and addressing their skin concerns. # Storyline - 00:00–00:01 The ad opens with a close-up of a wrinkled neck, highlighting the problem of sagging skin. - 00:01–00:03 The ad transitions to show the Hey Bud Skincare neck firming serum, introducing the product as a solution. - 00:03–00:11 The ad shows women applying the serum to their necks, demonstrating its use and ease of application. - 00:11–00:15 The ad returns to close-up shots of necks, highlighting the issues the product aims to solve, such as "turkey neck," "crepey lines," and "sagging skin." - 00:15–00:17 The ad concludes with a woman holding the product and smiling, followed by a call to action to purchase the serum from the Hey Bud Skincare website.

# Ad summary In a UGC-style video, a woman reviews a clay mask. She lists multiple reasons why she thinks the product is a scam, but then shares that the reasons are actually why she likes the product. This reverse psychology approach is likely to grab attention and prompt other people to try the product and determine if it works. # Brand positioning This ad presents Hey Bud as a skincare brand focused on creating gentle products. The brand seems to push against the idea that skincare products need to cause burning or stinging sensations to be effective, positioning itself as a kinder alternative. The ad implies that Hey Bud promotes a more natural and comfortable skincare experience, suitable for those who may have found other products too harsh or ineffective. # Product The advertised product is the Hey Bud clay mask. The mask is a light green color and is applied to the face with a brush or fingers. The ad suggests that the mask takes up to two weeks to see results and does not cause any burning sensations when applied. The product is presented as one that helps to clear bumps on the face. The ad aims to show why this product is worth trying by addressing skepticism with humor and showcasing its gentle nature. # Visual style The ad has a UGC feel, with a focus on natural lighting and a simple bathroom setting. The editing style includes quick cuts to maintain a fast pace. The production quality is relatively polished for a UGC-style video, which helps to build trust and credibility with the audience. The pacing is quick with many cuts. The editing and actions are timed to match the voiceover lines. # Hooks Spoken: This clay mask is a scam. Text overlay: this clay mask is a SCAM Visual: 00:00–00:01: The shot features a young woman with long, dark hair, wearing a pink tank top. She stands in a brightly lit bathroom with a white door visible in the background. She is holding a light green jar of clay mask and applying some of the product to her face. The camera is positioned in front of her, capturing her from the chest up. The framing is selfie-style. # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the frustration of using skincare products that are so harsh that they cause the skin to burn, signaling the user is likely frustrated with painful, burning skincare products. "With all the other products you could feel a burn, which means it worked right?" # Value propositions - A skincare routine that is effective and gentle - Gentle enough to stick with it for more than a few days # Benefits - Helps get rid of bumps on face # Features - clay mask # Call to action None used. # Social proof - The ad is delivered by a creator reviewing the product who uses “I” statements and implies firsthand use. "Now I'm actually sticking to a skincare routine for a full fortnight." – Female 1 (Creator) - "I always used to have bumps on my face that I could touch, but they're all gone now" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The creator states that a clay mask is a scam. - 00:01–00:05 The creator says that the first reason it's a scam is that it takes two weeks to see results. This is presented as a negative because other products work more quickly. The perspective is from the user who is experiencing the slowness. - 00:05–00:09 Responding to the previous point, the creator shows other products that were thrown away because she'd give up using them after a few days. The perspective shifts to show the new product, and this is presented as a positive contrast. The tone is humorous self-deprecation. - 00:09–00:13 The video cuts back to the creator who now states that they stick to the skincare routine for a full fortnight now. This is presented as a positive development since they are now sticking to the routine, although the delivery is slightly sarcastic. - 00:13–00:20 The creator says the second reason the mask is a scam is because they used to have bumps on their face that they could touch. The perspective shifts to a close-up of their skin now, which is now bump-free. The overall tone is humorous and ironic. - 00:21–00:28 The creator states that the third reason is that they don't think the mask actually works. This is because other products would make their skin burn, implying that burning means the product is working. The overall tone is skeptical and humorous. - 00:28–00:35 Responding to the point about burning, the creator says that they feel nothing when using the Hey Bud clay mask. The perspective is from the user who is experiencing the gentle nature of the product. The tone is conversational.

# Ad summary This image ad for Hey Bud's Hyperpigmentation Clay Mask highlights key ingredients and product benefits such as brightening natural antioxidants and a creamy texture that doesn't dry skin. # Brand positioning Hey Bud is presented as a skincare brand focused on targeted solutions for specific skin concerns. The brand's positioning is rooted in effective skincare formulations designed to address issues like hyperpigmentation. By focusing on scientifically-backed ingredients, Hey Bud aims to occupy a space in the consumer's mind as a brand that is both reliable and effective for achieving clear and radiant skin. The brand's directness and focus on the formula suggest a straightforward approach to skincare, avoiding unnecessary frills or complicated routines. # Product The advertised product is the Hyperpigmentation Clay Mask by Hey Bud, designed to target and improve skin affected by hyperpigmentation. The mask is presented as a solution to help brighten skin with natural antioxidants. It includes ingredients such as Kojic Acid and Papaya Extract known for its high levels of Vitamin C. The mask's creamy texture is highlighted as a feature that ensures it doesn't dry or strip the skin, addressing a common concern with clay masks. This feature suggests that the product is designed to be gentle and hydrating while still effectively treating hyperpigmentation. # Visual style The ad has a clean, modern visual style with a focus on product clarity. The lighting is bright and even, enhancing the product's colors and textures. The background is minimal and uncluttered, directing attention to the product and its benefits. The color scheme uses soft green tones for the product and accents, complemented by a neutral background, creating a fresh and natural aesthetic. The use of simple typography and a straightforward layout contributes to a scannable and informative presentation. # Hooks Headline: Hyperpigmentation Clay Mask # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of skin hyperpigmentation, where uneven skin tone or dark spots are the source of the frustration. The ad uses the word 'Pigmentation' to signal the problem. # Value propositions - Natural antioxidants like Kojic Acid for brightening - Papaya Extract with high levels of Vitamin C - Creamy texture prevents drying or stripping of skin # Benefits - Brightening - Doesn't dry or strip skin # Features - Boosted by brightening natural antioxidants like Kojic Acid - Includes Papaya Extract, known for it's high levels of Vitamin C - Creamy texture doesn't dry or strip skin # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, as it introduces the product, highlights its key ingredients, and claims about the product's benefits. # Storyline - The image starts with a textual banner that highlights the skin concern that the product addresses: Pigmentation. This is intended to immediately capture the attention of viewers who are self-conscious about hyperpigmentation issues, clarifying the product's key purpose from the brand's perspective. - The ad then introduces the featured product, the 'Hyperpigmentation Clay Mask' by 'Hey Bud,' which immediately specifies the product’s name and its purpose. A hand model holding the product prominently displays the packaging, highlighting the product's branding, from the brand's perspective. - The ad uses the question 'Why is this better?' to frame the product's benefits, using a check-list format to list three key product attributes that make it an effective solution. This builds trust by highlighting product features and ingredients, such as 'Kojic Acid' and 'Papaya Extract', from the brand's perspective.

# Ad summary This ad features a woman holding and smiling at a bottle of Hey Bud's Good Vibrations Facial Oil. It is a selfie-style shot of the woman in natural light and natural makeup. # Brand positioning Hey Bud is presented as a skincare brand that focuses on natural ingredients, as highlighted by the inclusion of hemp seed oil in their product formulations. The brand aligns with a youthful and healthy lifestyle, emphasizing a no-nonsense approach to skincare. The brand differentiates itself with on-trend ingredients in simple packaging. # Product The featured product is Hey Bud's Good Vibrations Facial Oil. This is a lightweight face oil is designed to create a healthy glow. The product is packaged in a light green bottle with a white pump. It is intended for use on the face as part of a regular skincare routine. The ad aims to convey that this product is worth buying for achieving a radiant and healthy complexion. # Visual style The ad has a natural and authentic visual style, resembling user-generated content (UGC) shot in natural lighting. The image features soft, diffused lighting and a focus on the product's use in a real-life setting. The overall style feels organic and approachable, likely intended to appeal to users seeking genuine and relatable skincare solutions. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Good Vibrations Facial Oil for a healthy glow with Hemp Seed Oil and Kakadu Plum # Benefits - healthy glow # Features - Hemp Seed Oil - Kakadu Plum # Call to action None used. # Social proof - None used. # Point of view - Customer: The POV is from the customer as she is holding the product, smiling, and looking at the camera, suggesting personal satisfaction and experience with the product. # Storyline - The ad opens with a woman holding a bottle of facial oil and smiling. The message is that the product is easy to use and incorporates seamlessly into a daily skincare routine. This is from the customer's perspective.

# Ad summary The ad features a woman promoting Hey Bud Neck Serum as a solution for crepey and sagging neck skin. She shares her personal experience of using the product for four weeks and noticing a significant difference in the tightness and smoothness of her neck. The ad includes close-up shots of necks with wrinkles and sagging skin, followed by the woman demonstrating the use of the serum with a roller applicator. She emphasizes the ease of incorporating the serum into a daily routine and expresses satisfaction with the results. # Brand positioning Hey Bud is presented as a skincare brand focused on providing effective solutions for specific skin concerns, particularly those related to aging. The brand is positioned as a provider of easy-to-use products that can be seamlessly integrated into daily routines. The brand aligns with a lifestyle that values self-care and visible results, pushing against the norm of accepting aging-related skin issues as inevitable. The brand positioning is both functional, offering tangible improvements in skin appearance, and emotional, providing confidence and satisfaction with one's appearance. # Product The Hey Bud Neck Serum is a skincare product designed to address crepey and sagging skin on the neck. It comes in a light green tube with a roller applicator for easy and direct application. The serum is intended for daily use, both morning and night, as part of a regular skincare routine. The product aims to tighten the skin under the chin and smooth the neck area, providing visible improvements in skin texture and appearance. The serum addresses the purchase barrier of skepticism by showcasing a user's personal experience and visible results after four weeks of use, emphasizing the ease of use and effectiveness of the product. # Visual style The ad has a polished commercial aesthetic with natural lighting and smooth transitions. The production quality is high, creating a professional and trustworthy tone. The pacing is consistent, with cuts timed to the voiceover lines. The visual motifs include close-up shots of the product and the woman's face, emphasizing the product's benefits and the user's satisfaction. # Hooks Spoken: 00:00–00:03 If your neck looks like this, or like this, keep watching. Text overlay: 00:00–00:03 if your neck looks like this Visual: 00:00–00:01 Close-up shot of a woman's neck with visible wrinkles and sagging skin against a white background. The woman promoting the product is partially visible in the lower right corner, smiling and pointing up at the neck. The lighting is bright and even, highlighting the skin's texture. / 00:01–00:02 Close-up shot of another woman's neck with more pronounced wrinkles and sagging skin against a white background. The woman promoting the product is partially visible in the lower right corner, smiling and pointing up at the neck. The lighting is bright and even, highlighting the skin's texture. / 00:02–00:03 Close-up shot of a third woman's neck with significant wrinkles and sagging skin against a white background. The woman promoting the product is partially visible in the lower right corner, smiling and pointing up at the neck. The lighting is bright and even, highlighting the skin's texture. # Funnel stage Consideration # Pain points The ad addresses the frustration of having a crepey and sagging neck, which can make individuals feel self-conscious and resigned to aging-related skin issues. "I was sick of having a crepey neck." # Value propositions - Easy to use roller applicator - Noticeable results in 4 weeks - Can be incorporated into a daily routine # Benefits - Skin under my chin looks tighter - My neck feels smoother - See a massive difference # Features - Neck Serum - Roller applicator # Call to action None used. # Social proof - "My neck hasn't looked this good in years" – Female 1 (Customer) - "I've been using this for 4 weeks and wow, I just can see a massive difference" – Female 1 (Customer) - "Hey Bud Neck Serum, you're officially staying on my shelf" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with close-up shots of necks with wrinkles and sagging skin. The message conveyed is to capture the attention of viewers who are concerned about the appearance of their neck. The perspective is from the brand, showing the problem that the product aims to solve. The tone is attention-grabbing and relatable. - 00:03–00:12 00:03–00:12 A woman shares her personal experience of being "sick of having a crepey neck" and thinking that sagging was something she had to live with. The message conveyed is to establish a relatable problem and challenge the belief that aging-related skin issues are unavoidable. The perspective is from a customer who initially felt resigned to her skin condition. The tone is empathetic and hopeful. - 00:12–00:16 00:12–00:16 The woman reveals that she was wrong and that her neck hasn't looked this good in years. The message conveyed is to create anticipation and excitement about the product's potential. The perspective is from a satisfied customer who has experienced positive results. The tone is enthusiastic and confident. - 00:16–00:24 00:16–00:24 The woman introduces the Hey Bud Neck Serum with a roller applicator, stating that it has become part of her daily routine. The message conveyed is to present the product as an easy and effective solution. The perspective is from a customer who has integrated the product into her lifestyle. The tone is casual and informative. - 00:24–00:29 00:24–00:29 The woman shares that the skin under her chin looks tighter and her neck feels smoother. The message conveyed is to highlight the tangible benefits of using the product. The perspective is from a customer who has experienced visible improvements. The tone is positive and reassuring. - 00:29–00:33 00:29–00:33 The woman states that she has been using the product for four weeks and can see a massive difference. The message conveyed is to reinforce the product's effectiveness and provide a timeline for expected results. The perspective is from a long-term user who is impressed with the outcome. The tone is confident and persuasive. - 00:33–00:38 00:33–00:38 The woman concludes by stating that the Hey Bud Neck Serum is officially staying on her shelf. The message conveyed is to express strong satisfaction and endorsement of the product. The perspective is from a loyal customer who is committed to continuing its use. The tone is enthusiastic and conclusive.

# Ad summary A woman shares her skincare secrets with her daughter, focusing on hydration and neck care. She highlights the benefits of using sheet masks and a specific neck serum with a cooling stainless steel applicator for firmer skin. # Brand positioning The brand is presented as a solution for aging concerns, particularly for the neck area. It aligns with values of self-care and maintaining a youthful appearance. The brand pushes against the norm of neglecting neck care, positioning itself as a necessary step in a comprehensive skincare routine. The brand positioning is both functional, focusing on firming the skin, and emotional, aiming to provide confidence in one's appearance. # Product The product is a neck serum designed to keep the neck looking young and firm. It comes in a light green tube with a cooling stainless steel applicator. The applicator gently contours the skin, similar to a gua sha, making it easy to apply. The serum is for anyone concerned about aging, especially in the neck area, and is presented as a go-to product for neck care. It addresses the purchase barrier of neglecting neck care by highlighting how easily the neck can age if not properly looked after. # Visual style The ad has a UGC feel with a casual, home-style setting. The editing style is simple with static shots and smooth transitions. The production quality is polished but not overly high-end, supporting a relatable and authentic tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Female 1: I asked my 50 year old mum what her skincare secret is and she's here to tell you. Text overlay: 00:00–00:03 reply to amandaj's comment / 00:00–00:03 drop your mom's skincare routine pleaaase! (comment) / 00:00–00:03 my 50 year old mum Visual: 00:00–00:03 Two women stand close together in front of a doorway. The woman on the left is younger with blonde hair and a white shirt. The woman on the right is older with blonde curly hair and a beige shirt. A comment bubble is visible in the top left corner. The younger woman is speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the concern about aging, particularly in the neck area, which can easily show signs of aging if not properly cared for. "The neck can age very easily if not looked after properly." # Value propositions - Cooling stainless steel applicator: Easy to apply and gently contours your skin, kind of like a gua sha. - Keeps my neck looking young: The neck can age very easily if not looked after properly. # Benefits - Keeps my neck looking young - Skin on my neck so firm - Aging in reverse # Features - Hydration - Cooling stainless steel applicator - Easy to apply - Gently contours your skin # Call to action None used. # Social proof - "My friend Anna just started using this two weeks ago and she's already seen a difference" – Female 2 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer sharing her skincare routine and product experience. - Brand 20% – The brand's perspective is communicated through the explicit mention of product features and benefits. # Storyline - 00:00–00:03 A daughter asks her 50-year-old mom to share her skincare secrets. - 00:03–00:09 The mom says her first secret is hydration and she uses tons of sheet masks every day. - 00:10–00:15 The mom says her biggest secret is keeping her neck looking young, as the neck can age very easily if not looked after properly. - 00:15–00:18 The mom says she has been using a neck serum lately and loves it so much. - 00:18–00:21 The daughter says her mom has not stopped talking about the neck serum. - 00:21–00:26 The mom says the neck serum has been her go-to for neck care and has made such a difference, making the skin on her neck so firm. - 00:26–00:30 The mom says her friend Anna just started using the neck serum two weeks ago and has already seen a difference. - 00:30–00:38 The mom says her favorite part is the cooling stainless steel applicator, which is easy to apply and gently contours the skin like a gua sha. - 00:38–00:43 The mom says she loves the neck serum so much and thinks it's her biggest secret to aging in reverse.

# Ad summary This Hey Bud ad highlights the new Neck's Best Thing firming serum. The ad calls out crepey skin as the problem and positions its product as the solution to solve this skin concern. # Brand positioning Hey Bud is presented as a modern and effective skincare brand that addresses specific skin concerns with targeted solutions. The overall tone is casual and confident, as evidenced by the bold claim that "crepey" skin is "not on our watch." The brand appears to be competing in the market by offering specialized products for areas of the body that may be overlooked by more general skincare lines. The brand positioning blends both functional and emotional appeals, promising not just tangible results but also a boost in confidence by addressing a common insecurity. # Product The product featured in the ad is Hey Bud's Neck's Best Thing - Collagen + Hemp Neck Firming Serum. It is specifically designed to target and improve the appearance of the neck area. The serum is marketed towards individuals concerned about crepey skin or signs of aging on their neck. The USPs include collagen and hemp as key ingredients known for their firming and revitalizing properties. The ad presents the serum as a solution to a specific problem (crepey skin) and implies that using it will lead to a firmer, more youthful-looking neck. The ad doesn't highlight use occasions or address purchase barriers but focuses on clearly communicating the product's purpose and ingredients. # Visual style The ad has a clean, minimalist studio-shot aesthetic. The color palette is soft and monochromatic with a light green background and product packaging. The image uses a simple composition with the product in the center and text strategically placed around it. The overall effect is modern and approachable, designed to quickly convey the product's purpose and benefits. # Hooks Headline: CREPEY? NOT ON OUR WATCH # Funnel stage Awareness # Pain points Crepey skin is a common concern that many people experience, particularly as they age. The ad directly addresses this concern by asking "CREPEY?" # Value propositions - Introducing the Necks Best Thing - Collagen + Hemp Neck Firming Serum # Benefits - Neck Firming # Features - Collagen - Hemp Neck Firming Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents Hey Bud's voice, communicating its brand promise and product information. - Customer: The ad speaks to the customer by calling out "CREPEY?" to grab the attention of viewers concerned about this particular skin issue # Storyline - The ad opens by calling out a specific problem: "CREPEY?" This grabs the attention of viewers concerned about this particular skin issue. The intention is to directly address a common insecurity and hook viewers who are actively seeking solutions for it. The viewer is experiencing it from a brand perspective. - Following the initial question, the ad states, "NOT ON OUR WATCH." This confidently positions the brand as a protector against the problem of crepey skin. The purpose is to establish trust and suggest that the brand is equipped to solve the viewer's concern. The viewer is experiencing it from a brand perspective. - The ad introduces the product: "Introducing the Necks Best Thing - Collagen + Hemp Neck Firming Serum." This beat reveals the brand's solution to the problem and provides the product's name and key ingredients. The intention is to offer a clear and straightforward solution to the problem presented earlier. The viewer is experiencing it from a brand perspective.

# Ad summary This ad promotes Hey Bud's Neck's Best Thing - Collagen + Hemp Neck Firming Serum, highlighting its ability to tighten and lift the neck area, smooth fine lines and wrinkles, and target signs of aging, all while being formulated for delicate skin. It utilizes a clean visual style and straightforward messaging to appeal to those seeking effective skincare solutions. # Brand positioning Hey Bud is presented as a modern, skincare brand that focuses on combining natural ingredients like collagen and hemp to create effective solutions. The brand aims to occupy a space in the market that values both science and nature, offering products that are gentle yet effective. Hey Bud emphasizes simplicity and natural care, aligning with a lifestyle that prioritizes self-care without excessive complexity. # Product The ad features Hey Bud's Neck's Best Thing - Collagen + Hemp Neck Firming Serum. It's a skincare product designed to tighten and lift the neck area, targeting signs of aging. The serum claims to smooth fine lines and wrinkles, and it is formulated for delicate skin. This neck firming serum combines collagen and hemp, highlighting its focus on natural and effective ingredients. The ad suggests that this product addresses the common concern of aging skin on the neck. # Visual style The ad employs a clean and minimalist visual style. The production quality is high, suggesting a studio-shot image with careful lighting and color grading. A grid layout is used to present information in a structured manner. The image treatment includes background removal, creating a crisp and modern look. Typography is large and bold, ensuring high scannability in feed. This style is designed to be visually appealing and informative, balancing platform-native aesthetics with a high-design approach to enhance stop power. # Hooks Headline: TIGHTEN & LIFT # Funnel stage Middle of funnel (Consideration) # Pain points The ad is targeting the pain point of aging signs on the neck. "Targets signs of aging" # Value propositions - Neck Firming Serum designed to both tighten and lift and smooth fine lines and wrinkles while targeting signs of aging # Benefits - Tighten & Lift # Features - Formulated for delicate skin - Collagen + Hemp Neck Firming Serum - Smooths fine lines and wrinkles - Targets signs of aging # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces a new neck firming serum and its benefits. - Customer: The ad emphasizes the serum as part of a daily routine, held in hand. # Storyline - The ad begins by introducing Hey Bud's new product, Neck's Best Thing - Collagen + Hemp Neck Firming Serum, with a focus on tightening and lifting. This is intended to grab the viewer's attention by showcasing the primary benefits right away from the brand's perspective. - The ad then outlines key features and benefits of the serum, such as being formulated for delicate skin and smoothing fine lines and wrinkles. This is designed to educate the audience about the product's capabilities and target specific skincare concerns, which the brand is communicating. - The inclusion of the serum held by a hand emphasizes the product's physical form and how it integrates into a skincare routine. The viewer experiences the product from the perspective of someone who may be considering adding it to their own regimen.

# Ad summary This ad features a woman demonstrating a neck serum over the course of 7 days. She applies the serum to her neck each day and shares her experience with the product. She claims that after 7 days, her neck feels tighter, the lines are softer, and her skin looks healthier. # Brand positioning The brand is presented as a solution for aging skin, specifically targeting the neck area. The brand aligns with a lifestyle focused on self-care and maintaining a youthful appearance. The brand pushes against the norm of neglecting the neck in skincare routines, highlighting it as an area that deserves attention. The brand positioning is both functional, promising tangible improvements in skin texture and tightness, and emotional, offering the confidence that comes with healthier-looking skin. The brand aims to occupy the space in the consumer's mind as a reliable and effective solution for neck rejuvenation, emphasizing visible results and ease of use. # Product The product is a neck serum designed to improve the appearance and feel of the skin on the neck. It is applied directly to the neck and is described as lightweight and fast-absorbing, leaving no sticky residue. The serum is intended for individuals concerned about sagging skin, lines, and overall skin health in the neck area. The ad highlights that after 7 days of use, the serum makes the neck feel tighter, softens lines, and improves the skin's overall health. The serum addresses the purchase barrier of product efficacy by demonstrating visible results in a short period. The ad tells the viewer that this product is worth trying because it offers a non-invasive solution to common neck skin concerns, delivering noticeable improvements in texture, tightness, and overall appearance. # Visual style The ad has a polished UGC feel, with natural lighting and simple backgrounds. The editing style consists of quick cuts between shots of the woman applying the serum and talking to the camera. The production quality is high, giving the ad a professional yet relatable appearance. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 If your neck looks like this, keep watching. Text overlay: 00:00–00:02 if your neck looks like this, keep watching Visual: 00:00–00:01 Close-up shot of a person's neck with visible lines and wrinkles. A finger points to the lines. The background is blurred and out of focus. The lighting is natural. The camera is stationary. / 00:01–00:02 Close-up shot of a person's neck with visible lines and wrinkles. A hand with dark red nail polish touches the neck. The background is blurred and out of focus. The lighting is natural. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having a neck with visible lines and wrinkles, which can make a person feel self-conscious and insecure. "If your neck looks like this, keep watching." # Value propositions - The serum is lightweight and absorbs fast, making it easy to incorporate into your daily routine. - The serum makes your neck feel tighter, softens lines, and makes your skin look healthier, providing visible results in just 7 days. # Benefits - No sticky feeling - Neck feels tighter - Lines are softer - Skin looks healthier # Features - Lightweight - Absorbs fast # Call to action None used. # Social proof - "Honestly, didn't expect to notice anything yet. My neck is already feeling smoother and more hydrated." – Female 1 (Customer) - "It's day four, I'm really seeing a difference. My neck's less saggy especially under my chin and the lines starting to fade." – Female 1 (Customer) - "It's been 7 days and I'm obsessed. My neck feels tighter, the lines they're softer and my skin just looks healthier. This serum is a game changer." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product and sharing her experience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-up shots of different necks, each showing visible lines and wrinkles. The message is to capture the attention of viewers who may be concerned about the appearance of their own necks, creating a sense of relatability and shared concern. The perspective is from the brand, directly addressing the audience and highlighting a common insecurity. The tone is direct and attention-grabbing, aiming to immediately engage the viewer. - 00:02–00:07 00:02–00:07 The ad transitions to a woman applying the serum to her neck, marking "Day 1" of her trial. The message is to introduce the product as a solution to the problem presented in the opening, offering a sense of hope and action. The perspective shifts to a customer testimonial, as the woman shares her initial experience with the serum. The tone is informative and reassuring, emphasizing the serum's lightweight texture and fast absorption. - 00:07–00:15 00:07–00:15 The woman provides a "quick update" on "Day 2", expressing surprise at already noticing a difference. The message is to highlight the product's fast-acting benefits, creating excitement and anticipation. The perspective remains from the customer, sharing her genuine reaction and positive experience. The tone is enthusiastic and credible, as she admits she "didn't expect to notice anything yet." - 00:15–00:23 00:15–00:23 The woman continues her trial, showing herself applying the serum on "Day 4" and noting that she is "really seeing a difference." The message is to reinforce the product's effectiveness and build confidence in its ability to deliver results. The perspective remains from the customer, providing ongoing validation of the product's benefits. The tone is positive and encouraging, emphasizing the visible improvements in her neck's appearance. - 00:24–00:35 00:24–00:35 The woman shares her final thoughts on "Day 7", expressing that she is "obsessed" with the serum. The message is to convey the product's transformative impact and encourage viewers to try it for themselves. The perspective remains from the customer, sharing her enthusiastic endorsement and personal satisfaction. The tone is excited and persuasive, highlighting the significant improvements in her neck's tightness, lines, and overall skin health.

# Ad summary This ad showcases Hey Bud's Neck Serum, featuring a woman who shares her personal experience using the product for four weeks and the positive changes she's observed in her neck's appearance. # Brand positioning Hey Bud positions itself as a modern skincare brand offering innovative solutions like the Neck's Best Thing Collagen Neck Firming Serum. The brand appeals to consumers seeking effective, fuss-free ways to address age-related concerns and enhance their skin's firmness and smoothness. They push against category norms by specifically targeting neck concerns with a unique roller applicator. # Product Hey Bud's Neck's Best Thing Collagen Neck Firming Serum is a skincare product designed to firm and smooth the skin on the neck. The serum comes in a light green tube with a unique roller applicator, featuring a turn on/off mechanism. The roller is used to massage the serum into the skin. The product is intended for people who are concerned about sagging skin, fine lines, and crepiness on their neck. Regular use, morning and night, claims to make the skin under the chin look tighter, the neck feel smoother, and fine lines less noticeable. # Visual style The ad features a UGC style, shot with natural lighting in different settings. The editing rhythm is a mix of quick cuts and static shots, providing a conversational feel. The production quality has a casual tone that enhances the relatability. # Hooks Spoken: 00:00–00:04: I have been using it for 4 weeks and I see a massive difference. Text overlay: 00:00–00:01: I have been using it (Caption) / 00:01–00:03: for 4 weeks and (Caption) / 00:03–00:04: I see a massive difference (Caption) Visual: 00:00–00:00: A close-up of a hand holding the Hey Bud Neck Serum. The product is a light green tube with white accents and a roller applicator. The label is partially visible. The background is a blurred white wall. / 00:00–00:02: The camera is positioned at eye level, in front of a woman with light skin, blonde hair pulled back, and pink eye shadow wearing a green sweater with a star on it. She is applying the product to her neck. The background is a blurred room interior. / 00:02–00:04: A split-screen shows a before-and-after comparison of a woman's neck. The top image shows the neck before using the product, with visible lines and uneven skin tone. The bottom image shows the neck after using the product, with smoother skin and reduced lines. Green arrows point to specific areas for emphasis. # Funnel stage Consideration # Pain points The central frustration is having a 'crepey neck' and 'sagging' skin, leading to a belief that these are irreversible signs of aging: “I was sick of having a crepey neck...I thought the sagging was just something I had to live with.” # Value propositions - The serum provides noticeable improvements in the neck's appearance - The product is part of her daily routine - Product makes fine lines way less noticeable # Benefits - The skin under my chin looks tighter - My neck feels smoother - Those fine lines [are] way less noticeable # Features - Roller applicator - Neck firming serum # Call to action None used. # Social proof - I have been using it for 4 weeks and I see a massive difference" – Female 1 (Customer) - My neck hasn't looked this good in years" – Female 1 (Customer) - Now I've seen some pretty wild before and afters online – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman speaking directly to the camera and sharing her experience using the product. # Storyline - 00:00–00:02 The ad opens with the speaker sharing that she has been using the product for four weeks. - 00:02–00:04 The speaker highlights the positive changes she has seen as a result of using the product, as she shares that she sees a massive difference. - 00:04–00:13 As a continuation of the previous statement, the speaker states that she was sick of having a crepey neck and thought the sagging was just something she had to live with, but turned out that she was wrong because her neck hasn't looked this good in years. - 00:14–00:19 The speaker shares how she came across Hey Bud's neck serum about four weeks ago, and that she's seen some pretty wild before and afters online. - 00:20–00:23 The speaker shares that this super cute roller has become a part of her daily routine. - 00:24–00:27 The speaker shares that she's been using the product morning and night, and can actually see a difference. - 00:27–00:34 Expanding on the point above, the speaker notes that the skin under her chin looks tighter, and her neck feels smoother, and those fine lines [are] way less noticeable. - 00:35–00:39 Looping back to the opening message, the speaker says that she has been using it for four weeks and sees a massive difference. - 00:39–00:42 The video concludes with the speaker saying that Hey Bud's neck serum is officially staying on her shelf.

# Ad summary In this ad, a creator demos the Neck's Best Thing neck roller from Hey Bud, explaining how it contains ingredients that improve collagen production, blood flow, skin density, and reduce neck wrinkles. She says she loves it because it is easy to use and has noticed a difference in skin tightness after using it for four weeks. # Brand positioning Hey Bud is presented as a brand offering skincare solutions that help users deal with aging concerns. The brand aligns itself with a lifestyle focused on self-care and addresses specific skin issues like crepey skin. Hey Bud products stand out through their unique, functional design, such as the Neck's Best Thing neck roller, which facilitates easy serum application with a built-in massage element. # Product The Neck's Best Thing from Hey Bud is a skincare product designed to address signs of aging on the neck. The product dispenses a serum through a rollerball applicator, allowing for simultaneous application and massage. Its unique selling points include its ease of use and the targeted treatment of neck wrinkles and sagging skin. The serum includes ingredients like jojoba, peptide, Matriburst, and Skinectura (kangaroo extract) which are said to restore skin density, lift the skin, and reduce neck wrinkles, and stimulate blood flow for facial health. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a handheld camera feel. Editing consists of static shots and jump cuts, with a consistent medium pace that keeps the viewer engaged. The overall production quality suggests a hybrid approach, blending elements of a polished commercial with the authenticity of user-generated content. # Hooks Spoken: 00:00–00:04: Good morning, I want to share a part of my beauty routine with you that I don't talk about a lot. Text overlay: 00:00–00:02: NEW / 00:00–00:02: PRODUCT / 00:00–00:02: ALERT Visual: 00:00–00:17: A medium close-up selfie shot shows a fair-skinned woman in her 50s with blonde hair pulled back, wearing a gray robe. She stands in a bright bathroom with a shower and white door visible in the background. The camera is stationary as she speaks directly to the camera. At 00:11, a small square appears on the screen showing a close-up of the side of her neck. # Funnel stage Consideration # Pain points The creator shares that, as a 51-year-old going through perimenopause, she has noticed changes in her skin, especially around her neck, feeling that it is crepeier and more fragile. # Value propositions - Easy-to-use product. - Targeted neck treatment. # Benefits - Serum stimulates collagen production. - The product stimulates blood flow which is good for your fascia. - The product helps restore density and lifts the skin. - The product reduces neck wrinkles. # Features - The neck roller applies a neck serum. - The serum contains jojoba, a peptide called Matriburst, and Skinectura (kangaroo extract). # Call to action None used. # Social proof - "I've noticed over the last 4 weeks that I feel like the skin is tightening up" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 The creator begins by introducing herself and stating that she wants to share a part of her beauty routine she does not talk about often. - 00:05–00:17 As a 51-year-old going through perimenopause, she has noticed changes in her skin, especially around her neck, feeling that it is crepeier and more fragile. - 00:17–00:24 In response to these concerns, she sought out neck rollers and came across the Hey Bud Neck's Best Thing, which she then introduces to the audience. - 00:24–00:32 She says the product is a roller that applies a neck serum to help collagen production. - 00:32–00:37 The creator also shares that the product stimulates blood flow, which is good for your fascia. - 00:40–00:55 The creator clarifies that the product contains jojoba, a peptide called Matriburst which restores density and lifts the skin, and Skinectura, which is a kangaroo extract which reduces neck wrinkles as well. - 00:55–01:03 The creator demonstrates how to use the neck roller, noting that she likes to give it a firm roll, especially on her sternocleidomastoid. - 01:03–01:08 She says the product is then mainly absorbed, and she gives it a little massage. - 01:08–01:15 The creator states it is so easy to use and that she has noticed after using it for four weeks that her skin is tightening up. - 01:15–01:28 The creator concludes by suggesting this product to those with concerns about neck wrinkles, lines, or sagginess.

# Ad summary The ad features a middle-aged woman expressing her dissatisfaction with her crepey neck. She shares how the sagging made her feel like she had to live with it, but after using Hey Bud's Neck Serum, her neck hasn't looked so good in years. She notes that the skin under her chin looks tighter, feels smoother, and the fine lines are way less noticeable. She concludes by saying that Hey Bud Neck Serum is officially staying on her shelf. # Brand positioning Hey Bud skincare presents itself as a contemporary skincare brand focused on natural ingredients and self-care, particularly emphasizing hemp-based formulations. The brand is positioned for customers who value straightforward, effective skincare solutions. It contrasts with traditional skincare norms by highlighting the use of cannabis-derived ingredients. With an emphasis on user testimonials and visible results, the brand aims for a functional positioning, focusing on simplicity and tangible improvements. # Product The ad features Hey Bud's Neck Serum, a skincare product formulated to address sagging, crepiness, and fine lines on the neck. Packaged in a bright green and white tube with a rollerball applicator, the product aims to tighten and smooth the skin under the chin. The serum is designed for daily use, both morning and night, and is showcased for its ease of application and visible results. The ad addresses concerns about aging skin and promotes the serum as a non-invasive solution to achieve a tighter, smoother, and more youthful-looking neck. # Visual style The ad has a hybrid production quality, blending casual, UGC-style footage with more polished commercial elements. The aesthetic is bright, clean, and approachable, with natural lighting used throughout. Editing involves frequent jump cuts between the woman speaking and close-ups of the product, maintaining a quick pace of about 15-20 cuts per minute. The editing style and visuals together create a relatable, authentic feel. # Hooks Spoken: 00:03–00:05: Female 1: I was sick of having a crepey neck. Text overlay: 00:03–00:05 I was sick / 00:05–00:05 crepey neck Visual: 00:03–00:05: Split screen. The top half shows a close-up of the side of an older white-skinned person's neck with wrinkles. The bottom half shows a white-skinned woman with blonde hair and blue eyes, wearing a blue shirt, talking to the camera. # Funnel stage Consideration # Pain points The woman in the video shares her frustration with her crepey neck and how she thought the sagging was something she had to live with. She says, "I was sick of having a crepey neck... I thought the sagging was just something I had to live with." # Value propositions - A serum that can make the skin under the chin look tighter and feel smoother, and make those fine lines way less noticeable. # Benefits - Looks tighter - Feels smoother - Fine lines way less noticeable # Features - Neck Serum # Call to action None used. # Social proof - "This serum is magic in a bottle. It made my the skin on my neck firm again. The lines look so faint now. I just can't believe it!" – Emily, 45 - "This neck serum has given me such amazing results. My neck looks like it did when I was in my 20s. I love it so so much!" – Stacy, 41 - The woman in the video refers to online before and after photos. # Point of view - Customer 100% – The ad is told from the point of view of a woman sharing her experience using Hey Bud Neck Serum. # Storyline - 00:00–00:01 The ad starts with a close-up of an older woman's neck, emphasizing the wrinkles and skin texture. - 00:01–00:03 Then, the ad presents the product tube and its rollerball application. - 00:03–00:05 The woman in the video introduces herself and explains she was sick of having a crepey neck. - 00:05–00:08 She thought that the sagging was just something she had to live with, which is conveyed through her tone of resignation. - 00:08–00:12 She expresses her surprise that she was wrong and says that her neck hasn't looked so good in years, conveying a sense of relief and joy. - 00:12–00:15 The woman introduces Hey Bud's Neck Serum as the product she came across about 4 weeks ago. - 00:15–00:18 She refers to online before and after photos, referring to them as pretty wild, which demonstrates that the product has a proven record. - 00:18–00:22 The woman shares that she has been using the serum in the morning and at night, noting that she can actually see the difference. - 00:22–00:28 She shares that the skin under her chin looks tighter, her neck feels smoother, and those fine lines are way less noticeable. - 00:28–00:31 She concludes by stating that Hey Bud Neck Serum is officially staying on her shelf.

# Ad summary This ad features a creator who shares her experience using the Hey Bud neck serum for seven days. The serum claims to soften lines and make the skin around your neck look healthier. # Brand positioning Hey Bud is presented as a modern, approachable skincare brand focused on delivering noticeable results with easy-to-use products. The brand aligns with a lifestyle of self-care and confidence, emphasizing the effectiveness of its products in addressing specific skincare concerns, positioning itself as a solution for those who want visible improvements in their skin health. The brand steers clear of overly complex routines, focusing on simplicity and efficiency in achieving healthier, more youthful-looking skin, especially for areas often neglected like the neck. # Product The Hey Bud neck serum is a skincare product designed to improve the appearance and texture of the skin on the neck. According to the ad, the serum claims to provide visible results after just one use. It comes in a light green tube with a cooling stainless steel applicator, described as providing a depuffing massage. The formula is lightweight, non-sticky, and absorbs quickly into the skin. The product helps with signs of aging faster than your face. It aims to tighten the neck, soften lines, and make the skin look healthier. # Visual style The ad has a casual, UGC-style aesthetic, featuring natural lighting and a selfie-style camera angle. The editing consists of simple cuts between scenes, maintaining a consistent, conversational tone. The production quality is basic, contributing to the genuine, unfiltered feel of a user review. The ad does not include any noticeable visual motifs. The ad has approximately 25 cuts per minute. Cuts are synced to voiceover lines. # Hooks Spoken: So I am super excited to be trying out this neck serum from Hey Bud. It's been going absolutely viral and apparently, can even show results after just one use. Visual: 00:00–00:02: A medium, selfie-style shot of a woman with long brown hair, wearing pink glasses and a light green t-shirt, holding a light green product box with "hey bud" printed on it. She is in front of a white headboard in a brightly lit room. / 00:02–00:04: The shot zooms in slightly as the woman opens the box. The background remains the same. / 00:04–00:07: Close-up on the woman's face as she holds up the box and looks directly at the camera with a surprised expression. # Funnel stage Middle of funnel (Consideration) # Pain points The skin around the neck shows signs of aging faster than the face. # Value propositions - The cooling stainless steel applicator provides a depuffing massage - The product can show results after just one use. - The product will make your neck look healthier, tighter, and softer in seven days. # Benefits - Feels amazing - A depuffing massage - Neck is already feeling smoother and more hydrated - Neck looks less saggy - The lines are starting to fade - My neck feels tighter - The lines are all softer - My skin just looks healthier # Features - Cooling stainless steel applicator - Lightweight formula - Non-sticky - Absorbs really fast # Call to action This is the one you have to try. # Social proof - "It's been going absolutely viral" – Female 1 (Creator) - "My neck is already feeling smoother and more hydrated" – Female 1 (Creator) - "My neck looks less saggy" – Female 1 (Creator) - "The lines are starting to fade" – Female 1 (Creator) - "My neck feels tighter, the lines are all softer and my skin just looks healthier" – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a user reviewing and demonstrating the product's effects over a week. # Storyline - 00:00–00:07 The creator begins by expressing her excitement to try the Hey Bud neck serum, noting its viral status and the claim of visible results after just one use, setting expectations for its effectiveness. - 00:08–00:10 She expresses her intention to use the product for seven days to see the results, establishing the timeline for her review. - 00:11–00:20 She notes the serum's cooling stainless steel applicator feels like a depuffing massage and observes that the serum is lightweight, non-sticky, and quickly absorbed, describing the immediate sensory experience of using the product. - 00:21–00:29 After using the serum for two days, the creator shares a quick update, expressing surprise at already noticing that her neck feels smoother and more hydrated, signaling rapid initial benefits. - 00:29–00:32 She mentions the serum feels gentle on her skin, reinforcing the product's mildness and suitability for sensitive skin. - 00:32–00:39 She reports that her neck looks less saggy and the lines are starting to fade, highlighting visible improvements in skin firmness and texture. - 00:40–00:47 After seven days, the creator declares her obsession with the serum, stating that her neck feels tighter, the lines are softer, and her skin looks healthier, confirming the long-term effectiveness of the product. - 00:47–00:51 She encourages viewers to try the product, positioning it as an essential solution for those whose neck shows signs of aging faster than their face, closing with a direct call to action.

# Ad summary A woman shares how she got rid of her saggy neck using Hey Bud's Neck Serum. She shares that she was sick of having a crepey neck and thought it was something she had to live with. She came across Hey Bud's Neck Serum about four weeks ago and had seen some wild before and afters online. She has been using it morning and night and is starting to see a difference. She says her neck has not looked this good for years and that Hey Bud Neck Serum is officially staying on her shelf. # Brand positioning Hey Bud is presented as a skincare brand focused on providing solutions for specific skin concerns, particularly those related to aging. The brand aligns with a lifestyle that values self-care and confidence, pushing against the norm of accepting certain skin issues as inevitable. The brand positioning is functional, focusing on the performance of its products in addressing specific skin problems like a saggy neck. # Product Hey Bud's Neck Serum is a skincare product designed to address and improve the appearance of a saggy or crepey neck. The serum comes in a light green tube with a white applicator. It is intended for individuals who are concerned about the signs of aging in their neck area. The serum is used morning and night, and the ad highlights the potential for visible improvements after consistent use. The ad addresses the purchase barrier of believing that a saggy neck is an irreversible condition, presenting the serum as a solution to this concern. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced well. # Hooks Spoken: Female 1: Well, I got rid of my saggy neck. Text overlay: 00:00–00:01 Visual: 00:00–00:01 Extreme close-up of a person's neck with deep wrinkles and sagging skin. A black applicator is shown massaging the neck. The lighting is bright, highlighting the texture of the skin. # Funnel stage Consideration # Pain points The central frustration is having a saggy or crepey neck, which the woman initially thought was something she had to live with. "I was sick of having a crepey neck, the sagginess on my neck. I thought it was something that I just had to live with." # Value propositions - The product is presented as a solution to a common concern (saggy neck), offering a way to improve one's appearance and confidence. # Benefits - Gets rid of saggy neck - Neck looks good # Features - Neck serum - Applicator # Call to action None used. # Social proof - "This neck serum has given me such amazing results. My neck looks like it did when I was in my 30's. I love it so so much!" – Stacy, 41 - "This serum gave me results in just 2 weeks. It faded the lines on my neck and it made my skin so smooth!" – June, 39 - "This serum is magic in a bottle. It made my neck firm again. The lines look so faint now. I just can't believe it!" – Emily, 45 # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad opens with a close-up of a wrinkled neck, immediately grabbing attention by highlighting the problem the product aims to solve. - 00:01–00:06 00:01–00:06 The woman introduces herself and states that she got rid of her saggy neck. She shares that she was sick of having a crepey neck and the sagginess on her neck, and thought it was something she just had to live with. This is from the customer's POV, and is intended to be relatable to the audience. - 00:06–00:10 00:06–00:10 The woman states that she was wrong and came across Hey Bud's Neck Serum about four weeks ago. She holds up the product packaging and tube. This is from the customer's POV, and is intended to introduce the product as the solution. - 00:10–00:14 00:10–00:14 The woman shares that she had seen some wild before and afters online. She shows customer reviews with before and after photos. This is from the customer's POV, and is intended to build trust and credibility. - 00:14–00:18 00:14–00:18 The woman shares that she has been using the product morning and night and is starting to see a difference. She demonstrates how to use the product. This is from the customer's POV, and is intended to show how easy it is to use the product. - 00:18–00:20 00:18–00:20 The woman states that her neck has not looked this good for years. She touches her neck and smiles. This is from the customer's POV, and is intended to show the positive results of using the product. - 00:20–00:24 00:20–00:24 The woman states that Hey Bud Neck Serum is officially staying on her shelf. She holds up the product and smiles. This is from the customer's POV, and is intended to be a final endorsement of the product.

# Ad summary A woman shares her experience using Hey Bud Neck Serum. She says she was sick of having a crepey neck and thought the sagging was something she had to live with. She has been using the product morning and night for four weeks and can see a massive difference. She says the skin under her chin looks tighter and her neck feels smoother. # Brand positioning Hey Bud is presented as a skincare brand focused on effective solutions for common skin concerns. The brand is positioned as a solution for those seeking to improve the appearance and feel of their neck skin, specifically targeting issues like crepey skin and sagging. The brand aligns with a lifestyle that values self-care and visible results, suggesting a functional approach to beauty. The brand pushes against the norm that certain aging-related skin issues are unchangeable, offering a product that promises improvement. # Product Hey Bud Neck Serum is a skincare product designed to improve the appearance and feel of the neck. It comes in a light green tube with a white rollerball applicator. The serum is applied by squeezing the tube to dispense the product and then using the rollerball to massage it into the skin. The product is for people who are concerned about crepey skin and sagging in the neck area. The serum is presented as a solution that can make the skin under the chin look tighter and the neck feel smoother. The ad addresses the purchase barrier of believing that sagging neck skin is something one has to live with, positioning the serum as a way to reverse this issue. The product is worth trying because it promises visible results in just four weeks. # Visual style The ad has a polished UGC feel, with natural lighting and a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio and visual elements are synced, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: Female 1: I've been using this Text overlay: I've been using this (Caption) Visual: 00:00–00:01: A close-up shot of a hand holding a light green and white tube of Hey Bud Neck Serum. The cap is off, revealing a silver rollerball applicator with a clear gel-like substance on it. The background is blurred, showing a room with a bed and a window. # Funnel stage Consideration # Pain points The ad highlights the frustration of having a crepey neck and the belief that sagging is something one has to live with. "I was sick of having a crepey neck. I thought the sagging was just something I had to live with." # Value propositions - Super cute roller has become part of my daily routine # Benefits - Skin under my chin looks tighter - My neck feels smoother # Features - Rollerball applicator # Call to action None used. # Social proof - "I've been using this morning and night and I can actually see a difference" – Female 1 (Customer) - "My neck hasn't looked this good in years" – Female 1 (Customer) - "I've been using this for four weeks and, wow, I just can see a massive difference" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad opens with a close-up of the Hey Bud Neck Serum tube and rollerball applicator, with the speaker beginning to share her experience. - 00:01–00:04 00:01–00:04: The speaker is shown applying the serum to her neck in a bathroom setting, then transitions to an outdoor setting where she is wearing a blazer. She states that she has been using the product morning and night and can actually see a difference. This is from the customer's POV, sharing her routine and initial positive results. - 00:04–00:07 00:04–00:07: The speaker shares that she was sick of having a crepey neck, with a red arrow pointing to the area of concern. This is from the customer's POV, expressing a frustration with a specific skin issue. - 00:07–00:11 00:07–00:11: The speaker touches her neck and shares that she thought the sagging was just something she had to live with. This is from the customer's POV, expressing a resignation to the problem. - 00:11–00:16 00:11–00:16: The speaker states that she was wrong and that her neck hasn't looked this good in years. This is from the customer's POV, expressing surprise and satisfaction with the product's results. - 00:16–00:19 00:16–00:19: The speaker holds up the Hey Bud Neck Serum and says that this super cute roller has become part of her daily routine. This is from the customer's POV, highlighting the product's appeal and integration into her life. - 00:19–00:24 00:19–00:24: The speaker repeats that she has been using the product morning and night and can actually see a difference. This is from the customer's POV, reinforcing the product's benefits and ease of use. - 00:24–00:29 00:24–00:29: The speaker shares that the skin under her chin looks tighter and her neck feels smoother. This is from the customer's POV, detailing the specific improvements she has experienced. - 00:29–00:34 00:29–00:34: The speaker states that she has been using the product for four weeks and can see a massive difference. This is from the customer's POV, emphasizing the long-term benefits and visible results. - 00:34–00:38 00:34–00:38: The speaker holds up the Hey Bud Neck Serum and declares that it is officially staying on her shelf. This is from the customer's POV, expressing her intention to continue using the product.

# Ad summary This ad highlights and offers a solution to the problem of neck skin sagging and wrinkling due to weight loss, age, or genetics. # Brand positioning Hey Bud is presented as a modern and solution-focused brand offering a product called "Neck's Best Thing Collagen + Hemp Neck Firming Serum." The brand directly addresses a specific beauty concern, positioning itself as a provider of targeted skincare solutions. The brand stands out by directly addressing the issue of sagging neck skin, which is often associated with weight loss or aging, suggesting it is not afraid to tackle specific and potentially sensitive beauty needs. This brand promotes functional benefits such as firming, hydrating, and restoring collagen. The overall tone of the ad is straightforward and confident. # Product The advertised product is Hey Bud's "Neck's Best Thing Collagen + Hemp Neck Firming Serum", designed to combat sagging neck skin often referred to as "Ozempic Neck." It is formulated with collagen and hemp to firm the neck area. The serum is packaged in a light green tube with a white cap, implying a clean and modern aesthetic. The product addresses the specific concern of neck skin laxity, which can be caused by factors like weight loss, aging, or genetics. The serum is presented as a solution to this common issue, offering a targeted approach to neck care. The ad language emphasizes firmness, hydration, and the restoration of collagen, appealing to customers seeking to improve the appearance and health of their neck skin. # Visual style The ad has a clean, modern, and minimalistic visual style. The use of a light green color palette, combined with the product shot and simple background, creates a fresh and approachable aesthetic. The production quality appears highly polished with good lighting and attention to detail. The typography is clean and legible, contributing to the overall modern feel. The flatlay style of the product shot, combined with the use of a solid color background, adds to the scannability of the ad, making it easily digestible in a fast-paced feed. # Hooks Headline: Ozempic Neck? Not On Our Watch. # Funnel stage Middle of funnel (Consideration) # Pain points The ad calls out "Ozempic Neck?" This phrasing references the sagging skin on the neck due to rapid weight loss. The implied frustration is that individuals who experience weight loss may now have sagging neck skin and desire a solution to address it. # Value propositions - Neck's Best Thing Collagen + Hemp Neck Firming Serum: Connects the product's feature (collagen and hemp) with its benefit (neck firming) # Benefits - Neck Firming # Features - Collagen - Hemp # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is conveyed from the brand's perspective, promoting their product as the solution to the problem of sagging neck skin. # Storyline - The ad copy starts by calling out "Ozempic Neck?" This is included to immediately grab attention by referencing a current trend or concern, and the brand is speaking directly to the consumer who may have this concern. - The copy continues by saying, "Not On Our Watch." This is included to express the brand's confidence and proactive approach in addressing the issue, from the brand's perspective. - The ad introduces "the Neck's Best Thing Collagen + Hemp Neck Firming Serum" as the solution. This is included to present the brand's offering as a solution to the problem, from the brand's perspective.

# Ad summary This ad demonstrates a neck firming serum by Hey Bud. A fair-skinned, blonde-haired woman talks about her 'crepey neck' and shows before-and-afters using the serum from the brand. # Brand positioning Hey Bud is presented as a solution-oriented skincare brand that focuses on addressing specific aging concerns such as sagging skin and fine lines around the neck. The brand aligns itself with practicality and effectiveness, offering a tangible and visible improvements to the skin. It defies the norm that aging is irreversible, offering a serum to combat the problem. The brand is positioned for those looking for accessible anti-aging products, offering functional solutions. # Product The Hey Bud Neck Serum is a skincare product designed to address creping, sagging, and fine lines on the neck. It features a rollerball applicator to dispense the serum and massage the skin simultaneously. The product aims to firm and smooth the skin under the chin and neck area, making fine lines less noticeable. The serum is intended for morning and night use, with visible results within about four weeks. The ad addresses the notion that sagging neck skin is irreversible, presenting the serum as an effective solution. The ad also claims it gives tighter, smoother skin and reduces fine lines. # Visual style The ad has a bright and clean aesthetic. The production quality has a UGC feel but is relatively polished, with clear shots and steady framing. It balances selfie-style direct address with product shots and before-and-after testimonials. # Hooks Spoken: 00:03–00:05: I was sick of having a crepey neck. Text overlay: here's how I got rid of mine / I was sick / crepey neck Visual: 00:00–00:01: Extreme close up of the neck and chin of a fair-skinned person. The camera is stationary and level with the neck. Text is overlayed on the neck. / 00:01–00:04: Close up of the head of the serum. The serum is being held up to a white background. The camera is steady and focused on the applicator head of the serum. / 00:04–00:05: The camera shows the neck and face of a fair-skinned woman with blonde hair. She is wearing a blue shirt. In the corner of the screen there is a close up of the woman's neck. She is standing in front of a neutral wall in a bedroom. # Funnel stage Consideration # Pain points The most prominent pain point is having a 'crepey neck,' which the speaker initially believed was an irreversible sign of aging. # Value propositions - Targets sagging skin and fine lines on the neck, promising a smoother, tighter appearance. - Easy-to-use serum with a rollerball applicator. - Offers noticeable results in about four weeks with morning and night use. # Benefits - Skin under my chin looks tighter - My neck feels smoother - Those fine lines way less noticeable # Features - Rollerball applicator - Serum # Call to action None used. # Social proof - "This serum is magic in a bottle. It made my the skin on my neck firm again. The lines look so faint again. I just can't stop!" – Emily, 45 - "This neck serum has given me such amazing results. My neck looks like a did when I was in my 40s. I love it so so much!" – Stacy, 53 - "This neck serum has given me such amazing results. My neck looks like a did when I was in my 40s. I love it so so much!" – Stacy, 41 # Point of view - Customer 100% – The POV is communicated from the perspective of a customer/user testimonial. # Storyline - 00:00–00:01 The ad opens with a close-up of a wrinkled neck, immediately introducing the problem of 'saggy neck' that the product aims to solve. This is conveyed by the view of the camera. - 00:01–00:03 00:01–00:03: A shot of the serum is shown as the ad states how the speaker 'got rid of mine.' - 00:03–00:09 00:03–00:09: The woman is talking about how she used to be 'sick of having a crepey neck.' She also expresses that she thought that having a sagging neck was 'just something I had to live with.' The speaker's perspective is that of someone who has experienced the problem herself. - 00:09–00:12 00:09–00:12: The woman states how she was wrong and her 'neck hasn't looked so good in years.' Her tone is enthusiastic and happy. - 00:12–00:15 00:12–00:15: She presents the 'Hey Bud's Neck Serum' and states that she found it 'about 4 weeks ago.' - 00:15–00:18 00:15–00:18: She shows before and after pictures from other people. She comments that they are 'pretty wild before and afters online.' - 00:19–00:22 00:19–00:22: The woman then demonstrates the product and states that she has been using the product morning and night 'and I can really actually see the difference.' - 00:22–00:28 00:22–00:28: She speaks about how the skin under her chin 'looks tighter', her neck 'feels smoother', and her 'fine lines are way less noticeable.' She is using the product on her neck while she's talking about the product benefits. - 00:28–00:32 00:28–00:32: The woman closes by holding the product and stating that 'you're officially staying on my shelf.'