How GoFundMe Advertises on Meta

# Ad summary This ad poses a series of 'what if' questions set against a backdrop of a picturesque sunset over the ocean, aimed to inspire people to start a GoFundMe. # Brand positioning GoFundMe is presented as a platform for realizing dreams and overcoming fears. The brand encourages users to face their anxieties about fundraising and consider the positive outcomes that could result from taking the leap. The overall tone is inspirational and hopeful. The brand positions itself as an enabler for individuals with needs and aspirations, pushing against any potential reluctance or fear associated with seeking financial support. # Product GoFundMe is an online platform that enables individuals to raise money for various needs, dreams, or causes. It addresses the potential fear and hesitation people might feel about starting a fundraising campaign by posing questions such as 'What if no one donates?' to then challenge that fear by flipping it with 'But flip it' and offering more hopeful questions like 'What if it works?' and 'What if you raise everything you need?' to ultimately encourage users to take a chance on their goals and start a GoFundMe today. # Visual style The ad features a serene and picturesque aesthetic, utilizing a natural sunset scene to create a sense of calm and hope. The production quality appears polished, with a focus on capturing the beauty of the natural environment, suggesting a professional touch. The pacing is slow and consistent, with text overlays timed to allow viewers to reflect on the questions posed. # Hooks Text overlay: 00:00–00:03 You're afraid to start a GoFundMe (Caption) Visual: 00:00–00:03 The video opens with a wide shot of the ocean at sunset. The sun is centered and reflects in the water. Small waves are rolling onto the sandy shore in the foreground. The sky is clear with some wispy clouds. A bird flies across the sky in the upper-right corner. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the fear and uncertainty of starting a GoFundMe, highlighted by the question 'You're afraid to start a GoFundMe' # Value propositions - Achieve your dreams if you dare to ask # Benefits - Raise money for your needs, dreams, or causes # Features - Online platform to raise money # Call to action Start a GoFundMe today # Social proof - None used. # Point of view - Brand 100% – The ad presents the official voice of GoFundMe through a sequence of questions and a call to action, promoting the platform's potential to enable users to achieve their dreams. # Storyline - 00:00–00:03 00:00–00:03 The ad begins by posing the question, 'You're afraid to start a GoFundMe,' directly addressing a potential user's anxiety and creating immediate relatability. - 00:03–00:06 00:03–00:06 The ad continues with 'What if no one donates?' highlighting a common fear associated with fundraising, thus empathizing with potential user concerns. - 00:07–00:10 00:07–00:10 A shift occurs with the line 'But flip it', signaling a change in perspective from fear to optimism. This challenges the initial anxiety. - 00:10–00:13 00:10–00:13 The narrative progresses with 'What if it works?' replacing doubt with possibility and initiating a more hopeful outlook. - 00:13–00:16 00:13–00:16 Next, 'What if you raise everything you need?' takes the idea further, now focusing on the potential successful result. This boosts aspiration. - 00:15–00:19 00:15–00:19 The ad culminates with 'What if your dream actually happens because you dared to ask?' This emphasizes the power of asking and highlights dreams coming true. - 00:19–00:21 00:19–00:21 Then, 'What if this is it?' suggesting that this moment could be the turning point for the viewer's dreams. - 00:21–00:23 00:21–00:23 The ad concludes with a call to action: 'Start a GoFundMe today,' encouraging immediate action and capitalizing on the built-up optimism.

# Ad summary This GoFundMe ad features a woman who used the platform to share her story. She emphasized how easy it was to set up her GoFundMe page and how much she appreciated that people cared about her cause. She encouraged viewers to create their own GoFundMe pages and share their stories. # Brand positioning GoFundMe is presented as a user-friendly platform that enables individuals to share their stories and raise funds for causes they care about. The ad highlights the emotional connection and support that users can experience through the platform. The brand positions itself as more than just a fundraising tool, but also as a means to connect with people, share personal stories, and receive support from their communities. The brand messaging is emotionally driven, focusing on the power of storytelling and the positive impact of community support. It appears that GoFundMe aims to occupy a space in the consumer's mind as a platform that makes fundraising accessible, supportive, and personal. # Product GoFundMe is an online platform that allows users to create fundraising pages to solicit donations for various causes. As described by the woman, setting up a page is easy and provides a space to share your personal story. The platform is designed for individuals who want to raise money for causes that are personally meaningful to them. It enables users to share their fundraising pages on social media platforms like Instagram and Facebook, as well as via email, to reach a wider audience. A key selling point for GoFundMe is that it helps people connect with others who care about their cause, providing both financial support and emotional encouragement. # Visual style The ad has a simple, natural visual style with a single static shot of the speaker. The production quality appears to be mid-range, typical for user-generated or social media content. There are no noticeable visual motifs. The pacing is determined by the speaker's cadence, and the visuals remain static. The audio and video are synced to the woman speaking directly to the camera. # Hooks Spoken: 00:00–00:01 GoFundMe—what I loved about it actually, Text overlay: 00:00–00:01 GoFundMe—what I loved about it actually, (Caption) Visual: 00:00–00:02 A woman with fair skin, glasses, and shoulder-length blonde hair stands outside, centered in the frame, wearing a pink sequined cape with gold fringe over a black turtleneck and a pink ribbon tied at the neck. The background features bare trees, a building, and a glimpse of a cityscape under an overcast sky. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point implied in the ad is the difficulty of fundraising and gaining support for a cause. Quote: "People really did care about us and wanted to support us and back us in this kind of mad challenge that we were taking on." # Value propositions - GoFundMe provides a simple way to share your story and raise funds for causes that are important to you. # Benefits - Opportunity to tell your story - People really did care about us and wanted to support us and back us # Features - Easy to set up GoFundMe page - Ability to share GoFundMe link on Instagram, Facebook, and email # Call to action None used. # Social proof - "GoFundMe gave me an opportunity to tell my story" – Woman 1 - "People really did care about us and wanted to support us and back us" – Woman 1 # Point of view - Customer 100% – The entire ad features one person's direct experiences using GoFundMe to raise money and tell her story. # Storyline - 00:00–00:06 The speaker introduces GoFundMe and highlights how easy it was to set up her own page. - 00:06–00:12 The speaker emphasizes that GoFundMe is not just about the act of doing something, but about sharing the reason behind it, highlighting the importance of storytelling and personal connection. - 00:15–00:21 The speaker shares her experience of using GoFundMe to tell her story and promote it on platforms like Instagram, Facebook, and email. - 00:22–00:35 The speaker highlights that the most impactful aspect of using the platform was directly sharing her link with individual people, expressing gratitude that people cared and wanted to support her "mad challenge".

# Ad summary This GoFundMe ad features two women sitting on a sofa, discussing their experiences with GoFundMe. They highlight how GoFundMe has enabled them to raise money for their daughters who have Xeroderma Pigmentosum, a rare genetic condition that requires creating a safe play space for them. The women express gratitude for the initial support and emphasize their renewed campaign to continue providing for their daughters' needs. # Brand positioning GoFundMe is presented as a platform that empowers individuals and families to raise funds for various needs, particularly health-related challenges. The brand is positioned as a supportive tool that enables people to share their stories, connect with communities, and receive financial assistance. GoFundMe aligns with values of community support, empathy, and practical problem-solving, pushing against the isolation that families facing rare conditions may experience by providing a platform for visibility and aid. The brand positioning is both functional, offering a tangible fundraising solution, and emotional, fostering hope and connection during difficult times. # Product GoFundMe is an online fundraising platform designed to help individuals, groups, and organizations raise money for a wide range of needs, from medical expenses to community projects. The platform allows users to create personalized campaigns, share their stories, and collect donations from a broad network of supporters. For the two women in the ad, the platform provides a means to raise money for their daughters with Xeroderma Pigmentosum, enabling them to create a safe space for their children to play freely. GoFundMe addresses the financial barriers to providing specialized care and facilities for those with rare conditions, offering a way for people to see the girls, see how they live, and see how their lives are impacted and limited. The platform aims to make fundraising accessible and effective, connecting those in need with potential donors. # Visual style The ad has a natural and authentic visual style, with a focus on capturing the genuine emotions and experiences of the two women. The setting appears to be a casual interview, with simple and unobtrusive lighting. The editing is straightforward, with minimal cuts and a focus on allowing the speakers to tell their story. The production quality suggests a UGC or documentary feel, which lends credibility and sincerity to the message. The pacing is dictated by the natural flow of the conversation, creating a comfortable and relatable viewing experience. # Hooks Spoken: Eldest daughter, when she was seven, she was diagnosed with a rare genetic condition called Xeroderma Pigmentosum. Text overlay: 00:00–00:02 / she was diagnosed with a rare genetic condition / called Xeroderma Pigmentosum. Visual: 00:00–00:05: The shot features two middle-aged white women sitting on a beige couch. The woman on the left has shoulder-length auburn hair, wearing a navy blue top and white pants, and is turned slightly towards the woman on the right, listening attentively. The woman on the right has long, wavy blonde hair and is wearing a blue floral dress. They appear to be indoors in a room with light green paneling on the wall behind them. There is a logo in the top right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the financial challenges faced by families with children who have rare genetic conditions, requiring specialized care and facilities. The ad mentions their lives are impacted and limited. # Value propositions - Enables fundraising for specialized care - Addresses financial barriers - Connects those in need with potential donors - Makes fundraising accessible and effective # Benefits - Financial assistance for various needs - Community support - Empowerment to share your story - Connection with potential donors # Features - Online fundraising platform - Personalized campaigns - Ability to share stories - Collect donations # Call to action None used. # Social proof - We did have a big boost from GoFundMe at that time four years ago. - Female 1 - People being able to see the girls, see how they live, see how their lives are impacted and limited. - Female 2 # Point of view - Customer 100% – The ad is told from the perspective of real customers of GoFundMe. The customers are sharing their personal experiences and gratitude for the platform, offering a user's perspective on the value GoFundMe provides. # Storyline - 00:00–00:05 The ad begins with a woman introducing the topic of their eldest daughter's diagnosis. - 00:05–00:09 The woman continues by mentioning that both Ami and Taya had a diagnosis, as well. - 00:09–00:14 The woman continues to explain the need to create a space for them to play freely. - 00:14–00:18 The next woman in the ad explains that they used GoFundMe for a campaign. - 00:18–00:23 She expands on that sentiment by explaining how GoFundMe allowed people to see the girls. - 00:23–00:28 The next woman then talks about how they received a big boost from GoFundMe. - 00:29–00:34 The final part of the ad explains that they are back with GoFundMe to get the money to make this happen.

# Ad summary This ad by GoFundMe targets users who have been directed to the platform via social media algorithms. It encourages them to create a GoFundMe campaign. # Brand positioning GoFundMe is presented as a user-friendly fundraising platform for individuals and communities facing various needs, ranging from personal emergencies to community projects. The brand aims to occupy a space in the consumer's mind as the go-to platform for quick and easy fundraising, emphasizing its accessibility and direct impact. The brand pushes against the complexities of traditional fundraising methods, positioning itself as a straightforward, democratic alternative. The brand positioning is both functional (simplicity, effectiveness) and emotional (community support, empowerment). # Product The product advertised is the GoFundMe platform itself, which allows individuals to create online fundraising campaigns. It is for anyone who needs to raise money for personal or community-related needs. There are no explicitly stated product details in the image ad. The USP is the platform's ease of use and accessibility, addressing the purchase barrier of complex or inaccessible fundraising methods. The ad encourages viewers to 'Start a GoFundMe,' suggesting a hassle-free way to address their financial needs. # Visual style The ad has a minimalist and clean visual style. It features a solid color background, simple typography, and a straightforward layout. The design is intended to be easily scannable and attention-grabbing within a social media feed. The simple design with a pale green background and a dark green button makes it easily digestible. # Hooks Headline: If your algorithm sent you here, it's time to: # Funnel stage Top of funnel (Awareness) # Pain points The primary pain point is the need for fundraising. The ad targets people who need fundraising but perhaps don't know where to start. It also recognizes the complexity of finding resources by acknowledging that they arrived at the ad via an algorithm and not by their own doing. The ad uses the line, “If your algorithm sent you here, it's time to:” to signal this problem. # Value propositions - If your algorithm sent you here, it's time to start a GoFundMe # Benefits - Fundraising # Features - Start a GoFundMe # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, with the purpose of inviting users who have been directed to the platform via social media to start a GoFundMe. # Storyline - The ad begins by addressing the viewer with the message, “If your algorithm sent you here, it’s time to:”. The algorithm directs viewers to the GoFundMe, suggesting they need help with fundraising. - Next, the call-to-action directs the user with a button saying, “Start a GoFundMe”. This tells the viewer that the solution to their fundraising needs can be solved by creating a GoFundMe.

# Ad summary An ad for GoFundMe that features a light-green colored graphic under an image of a man and woman embracing. The text on the green background states GoFundMe is the most trusted place to ask for help and get it, and includes a CTA button to start a GoFundMe. # Brand positioning GoFundMe is presented as the most trusted platform for individuals and communities to seek financial assistance. The brand is positioned as reliable and accessible, aiming to foster a sense of security for those in need. The visual of an embrace suggests GoFundMe aligns with values of empathy, support, and community. GoFundMe emphasizes a functional approach, highlighting its role in facilitating help and providing financial support. # Product GoFundMe is a fundraising platform that allows individuals and organizations to raise money for various causes. The ad presents GoFundMe as the most trusted platform to ask for and receive financial help. It caters to anyone in need of funds and aims to address the purchase barrier of trust by highlighting its reliability. # Visual style The ad has a mixed visual style, combining a real-life photo with a flat graphic overlay. The production quality of the photo appears authentic. The light-green color block adds a clean and modern touch, while the typography is simple and legible. The overall aesthetic blends authenticity with brand polish. # Hooks Headline: The most trusted place to ask for help and get it # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty and lack of trust when seeking financial assistance. # Value propositions - Most trusted place to ask for help and get it # Benefits - Trusted platform # Features - Platform to ask for help - Platform to get help # Call to action Start a GoFundMe # Point of view - Customer: The image of the couple embracing is from the perspective of someone seeking or receiving help, meant to evoke empathy and connection. - Brand: The text 'The most trusted place to ask for help and get it' is from GoFundMe's perspective, highlighting its reliability and position in the market. - Brand: The 'Start a GoFundMe' button is from GoFundMe's perspective, serving as a direct prompt for users to engage with the platform. # Storyline - The ad starts with an image of an embracing couple, which is meant to evoke empathy and convey the need for assistance. The image is meant to establish a personal and emotional connection with the audience from the customer's point of view. - The brand then presents itself as the solution, with text highlighting that GoFundMe is 'The most trusted place to ask for help and get it'. This is told from the brand's point of view and is meant to build trust and establish GoFundMe as a reliable resource for those seeking assistance. - The ad concludes with a clear call-to-action, encouraging viewers to 'Start a GoFundMe'. This is from the brand's perspective, and prompts the user to initiate their own fundraising campaign.

# Ad summary This ad for GoFundMe promotes a heartwarming connection between charitable giving and the well-being of animals. It features a circular graphic illustrating how doing good leads to feeling good, emphasizing the personal satisfaction derived from helping animals in need. The ad is visually clean and emotionally engaging. # Brand positioning GoFundMe is positioned as a platform that facilitates direct and meaningful contributions to individual causes, emphasizing ease of use and emotional connection. The brand is presented as a tool for immediate impact, connecting donors directly with those in need. By featuring a specific case, GoFundMe highlights its role in enabling community support and positive change, reinforcing its positioning as a user-friendly service for both fundraising and charitable giving. # Product The product advertised is GoFundMe's fundraising platform, which is being promoted as a tool to raise money to help Ziggy heal. The ad is targeted towards people who want to help animals in need. The visual emphasizes the ease and positive emotional impact of contributing to a specific cause. The primary focus is to encourage users to start a campaign or donate to help Ziggy recover, highlighting the direct connection between giving and the well-being of the animal. # Visual style The ad uses a clean and minimalist design with a light green color palette to evoke feelings of positivity and health. The central image of the dog, combined with simple graphics and text, creates a heartwarming and direct appeal. The design is visually appealing and designed to be easily scannable on social media. # Hooks Headline: Help Ziggy heal # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the viewer's concern for Ziggy's well-being. The visual of a licking its lips with the text 'Help Ziggy heal' suggests that the dog needs medical assistance and motivates viewers to donate. # Value propositions - Fundraising platform to support Ziggy's healing process - The ad offers a simple and direct way to contribute to Ziggy's well-being, creating a clear value for potential donors who care about animals. # Benefits - Help Ziggy heal # Features - GoFundMe platform # Call to action Start a GoFundMe # Social proof - 85% # Point of view - Customer: The continuous loop of doing good, feeling good, and being good describes the customer's feel-good experience from participating in the fundraiser. - Brand: The ad includes a GoFundMe call to action, so the brand is encouraging users to utilize the platform to raise funds. # Storyline - The ad begins with a visual of an appealing dog, Ziggy, which is positioned centrally to capture the audience's attention and evoke an emotional response. The intention is to immediately engage the viewer's empathy and establish a personal connection with the animal in need. The POV is from the dog's perspective, inviting viewers to see Ziggy's need for support. - Next, the ad shows a circular graphic that visualizes the concept of 'Do good,' 'Feel good,' and 'Be good,' symbolizing a positive feedback loop of actions and emotions. This section aims to illustrate the rewarding nature of charitable giving and how it benefits both the recipient and the giver. The POV is from the brand, explaining the relationship between helping a dog and feeling good. - Finally, the ad directs the audience to take action by featuring a 'Start a GoFundMe' button at the bottom. This call to action aims to convert viewers into donors by providing an accessible and direct way to support Ziggy's healing. The POV is from the brand, providing an avenue for people to help.

# Ad summary This ad is for GoFundMe and it is encouraging people to start a GoFundMe by doing three things. # Brand positioning GoFundMe is presented as a platform that empowers individuals to raise funds for causes they care about. The brand positions itself as a tool for community support and rebuilding, as seen in the example of rebuilding a town hall. The brand aligns with values of collective action and civic engagement, offering a straightforward way for people to contribute to projects that benefit their local areas. GoFundMe aims to occupy a space in the consumer's mind as a facilitator of positive change, making fundraising accessible and impactful. # Product The product being advertised is the GoFundMe platform, which enables users to create and manage online fundraising campaigns. It is designed for individuals or groups looking to raise money for various causes, as exemplified by the "Rebuild town hall" campaign. The platform provides a straightforward way to collect donations and track progress, as indicated by the 30% completion status shown in the ad. The ad addresses the barrier of knowing where to start by offering a simple call to action: "Do these 3 things." The product is presented as an accessible tool for community-driven projects, emphasizing ease of use and tangible results. # Visual style The ad has a clean and simple visual style, using a bright color palette and clear typography. The production quality is high, with a focus on conveying information quickly and effectively. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read on small screens. The overall style is platform-native, resembling a typical social media ad. # Hooks Headline: Do these 3 things # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing where to start when creating a GoFundMe campaign. The phrase "Do these 3 things" suggests that the process is simplified and easy to follow. # Value propositions - Easy-to-use platform for community-driven projects - Tangible results demonstrated by progress tracking # Benefits - Enables users to collect donations and track progress - Provides a straightforward way to support various causes # Features - Platform to create and manage online fundraising campaigns # Call to action None used. # Social proof - The ad shows a progress bar for a campaign to "Rebuild town hall," indicating that the campaign is 30% complete. This is intended to provide a concrete example of a successful GoFundMe project and demonstrate the platform's effectiveness. # Point of view - Brand: The brand is speaking directly to potential users, inviting them to consider using the platform. - Customer: The ad is designed to resonate with individuals who have a cause they want to support or a project they want to fund. # Storyline - The ad starts by asking, "Want to start a GoFundMe?" This is intended to grab the viewer's attention and introduce the topic. The brand is speaking directly to potential users, inviting them to consider using the platform. - Next, the ad states, "Do these 3 things →" This is meant to simplify the process of starting a GoFundMe campaign, making it seem less daunting. The brand is guiding the viewer towards a clear and actionable path. - Finally, the ad shows a progress bar for a campaign to "Rebuild town hall," indicating that the campaign is 30% complete. This is intended to provide a concrete example of a successful GoFundMe project and demonstrate the platform's effectiveness. The brand is showcasing a real-world application of the platform, building trust and credibility.

# Ad summary This GoFundMe image ad encourages users to 'Prove LA is full of guardian angels' by starting a GoFundMe. # Brand positioning GoFundMe is positioned as the leading platform for online fundraising, emphasizing its role in facilitating community support and individual acts of kindness. The brand aims to occupy a space in the consumer's mind as a reliable and accessible tool for both seeking and providing help, fostering a sense of collective responsibility and social good. It promotes values of empathy, generosity, and community support, aligning with a lifestyle of proactive assistance and positive social impact. GoFundMe pushes against the norms of passive observation by encouraging direct action and financial contribution, reinforcing its brand identity as a catalyst for real-world change and mutual aid. # Product GoFundMe is an online platform that allows individuals and groups to raise money for various causes, projects, and personal needs. It works by providing tools and resources for users to create fundraising campaigns, share their stories, and collect donations from a wide network of supporters. The platform is designed for anyone needing financial assistance, from individuals facing medical expenses to community organizations supporting local initiatives. It emphasizes its user-friendly interface and broad reach, aiming to make fundraising accessible to everyone. The ad addresses potential purchase barriers by highlighting the ease of setting up a campaign and the potential for widespread support. # Visual style The ad features a clean, contemporary design with a playful arrangement of images. The production quality appears polished, using bright, even lighting and professional photography. A visual motif of scattered, diagonally placed squares gives a dynamic, collage-style feel, while the background color maintains a sense of uniformity. The overall aesthetic is friendly and approachable. # Hooks Headline: Prove LA is full of guardian angels # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy to start fundraising campaigns # Benefits - Enables community support - Facilitates acts of kindness # Features - Online platform to create fundraising campaigns # Call to action Start a GoFundMe # Point of view - Brand: The ad focuses on the overall message to "Prove LA is full of guardian angels" which signals the message is being communicated from the brand. # Storyline - The ad opens with the core message, 'Prove LA is full of guardian angels,' encouraging viewers to believe in the inherent goodness and generosity within their community, told from the brand's perspective. This sets the tone for the ad and invites viewers to participate in demonstrating the community's supportive nature. - The ad transitions to a call to action with the message of 'Start a GoFundMe,' directly prompting viewers to take immediate action and contribute to this vision of community support, told from the brand's perspective. This motivates the audience to engage with the platform and become part of the positive narrative.

# Ad summary This image ad promotes GoFundMe in Los Angeles. It features an image of the Los Angeles skyline with text overlayed promoting GoFundMe. # Brand positioning GoFundMe is presented as a platform that enables individuals to raise money for causes or needs in their local community. The ad emphasizes a connection to a specific geographic location (Los Angeles), suggesting a focus on community support and local initiatives. GoFundMe's branding is centered around empowering people to seek help and support for their personal or community-related needs. # Product The ad promotes the GoFundMe platform, which enables users to start a fundraising campaign for any number of causes. The ad implies that GoFundMe is especially relevant for Los Angeles residents. The product is designed to facilitate raising money from a network of supporters for things like personal emergencies, community projects, or other needs. The ad serves as an invitation to Los Angeles residents to use the platform and create a GoFundMe. # Visual style The ad uses a clean and straightforward visual style. The production quality appears to be professional, using a stock photo of the city paired with simple graphic text overlay. The typography is large, bold, and modern. Overall, the style is intended to be visually clear and communicative, prioritizing legibility and direct messaging. # Hooks Headline: Start a GoFundMe in # Funnel stage Top of funnel (Awareness) # Pain points Pain point: Financial challenges or community needs in Los Angeles that require fundraising. Quote/visual: The image implies that individuals or community members in LA may need financial support. # Value propositions - Start a GoFundMe in LA # Benefits - Start a GoFundMe # Features - Fundraising platform # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand aims to engage the audience by inviting them to use their platform in the LA community. # Storyline - The ad starts by showing an image of the Los Angeles skyline, visually connecting the ad to the city and establishing location. This is done to establish a sense of place and make the ad feel more relevant to the Los Angeles community. The audience experiences the ad from the perspective of the brand. - The ad overlays the text, “Start a GoFundMe in LA”, prompting viewers to create their own fundraising campaign on the platform within the LA community. This call to action is designed to encourage immediate engagement and provides a clear path for those interested. The audience experiences the ad from the perspective of the brand.

# Ad summary This image ad is for GoFundMe and showcases the NYC area. It prompts users to start a GoFundMe page. # Brand positioning GoFundMe is presented as a platform for anyone to create a fundraising campaign. The ad does not explicitly state the brand's values, tone, or lifestyle, but it implies that it is accessible to a wide audience in various locations. The ad follows category norms by presenting the brand as a tool for fundraising, while not explicitly pushing against competitor behaviors. The brand positioning is functional, focusing on the simplicity of starting a GoFundMe campaign. # Product The product being advertised is the GoFundMe platform, which allows users to start a fundraising campaign. The ad is directed towards individuals in NYC. The main USP is the ease of starting a GoFundMe campaign, as highlighted by the text "Start a GoFundMe in NYC." The ad does not specify any use occasions or moments of use, but it implies that the platform can be used for various fundraising needs. It also aims to address potential purchase barriers by highlighting the simplicity and accessibility of the platform. # Visual style The ad features a highly polished, studio-shot image with a soft and inviting visual style. The use of a rounded badge and bold typography gives the ad a modern and accessible feel. The image treatment includes soft lighting and color grading, creating a sense of calm and trust. The typography is integrated to be large and bold, standing out against the background. The ad aims to be scannable and grab attention in the feed. # Hooks Headline: Start a GoFundMe in NYC # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may need to raise funds for a cause in NYC, which can be a daunting task. The ad addresses the pain point of fundraising being difficult or inaccessible by offering an easy-to-use platform. This is signaled in the ad through "Start a GoFundMe in NYC." # Value propositions - Easy fundraising in NYC # Benefits - Ease of starting a GoFundMe campaign # Features - Platform for creating fundraising campaigns # Call to action None used. # Social proof - None used. # Point of view - External source: The aerial view of NYC visually establishes the location. - Brand: The prompt to "Start a GoFundMe in NYC" directly invites the viewer to take action. # Storyline - The ad opens with an aerial view of NYC. This visually establishes the location and target audience, setting the scene for the user to imagine their own fundraising campaign in this specific area. The perspective is from an external source. - The ad then features the prompt to "Start a GoFundMe in NYC." This directly invites the viewer to take action and create their own fundraising campaign on the GoFundMe platform. The message is from the brand's perspective.

# Ad summary This image ad promotes GoFundMe by featuring a beach scene and the text 'Los Angeles' above, and a call to action button to 'Start a GoFundMe' below. # Brand positioning GoFundMe is presented as a platform that enables communities to take collective action and 'show up' for one another. By associating itself with a popular destination known for its vibrant community, the brand positions itself as a tool that empowers people to support local initiatives and each other during times of need or for specific causes. The brand aligns with values of community support, collective action, and localized impact. # Product GoFundMe is presented as a crowdfunding platform designed to help individuals and groups raise money for various causes. It enables anyone to start a campaign and collect funds from their community or the public. The ad highlights the accessibility of the platform with a clear call to action, inviting users to 'Start a GoFundMe' campaign. The USPs are ease of use and the ability to mobilize support for local initiatives or personal needs. # Visual style The ad has a bright and inviting visual style with a focus on a natural, outdoor setting. The production quality is high, with a clear and well-composed photograph. The use of bright green text against the natural tones of the beach creates a striking contrast, drawing attention to the message. The overall aesthetic is clean and modern, making it easily scannable. # Hooks Headline: Los Angeles # Funnel stage Top of funnel (Awareness) # Pain points The ad aims to solve the pain point of needing financial support for a cause or personal need. This is implied by featuring a platform that offers financial assistance to anyone in the community. The text 'this is how we show up' hints at a collective need for support and action. # Value propositions - Ability to raise funds for your community, made easy with a GoFundMe # Benefits - Opportunity to show up for your community - Ability to raise funds # Features - Platform to start a GoFundMe # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: Used throughout the image to promote the GoFundMe platform as a way for people to support and act together. # Storyline - The ad begins by showcasing the location, Los Angeles, which aims to associate the brand with a sense of community and place. This is told from a brand perspective to establish the setting and context for the ad. - Next, the ad emphasizes the idea of 'showing up', implying that GoFundMe is a way for people to support and act together. This is from the brand's POV, promoting the platform as a vehicle for collective action. - Finally, the ad includes a clear call to action, 'Start a GoFundMe', to encourage viewers to use the platform for their own fundraising needs. This is from the brand's POV, offering the solution to people looking to raise funds.

# Ad summary This image ad for GoFundMe features an aerial view of New York City. The ad copy encourages viewers to start a GoFundMe campaign. # Brand positioning GoFundMe is presented as a platform that empowers individuals to raise money for causes and needs. With the tagline "Start a GoFundMe in," the brand is positioning itself as a facilitator for fundraising efforts within specific communities. By using a recognizable city like New York as the backdrop, GoFundMe aligns itself with ambition, action, and real-world impact. The brand is presented as a tool for anyone, regardless of their connection or status, to create a funding page. # Product The advertised product is the GoFundMe fundraising platform, which allows users to create online campaigns to raise money for various purposes. The platform enables individuals to seek financial support from their networks and the broader online community. The ad highlights GoFundMe's accessibility and ease of use by mentioning the name of a specific location, New York, suggesting it is a relevant and useful tool for fundraising within that community. # Visual style The ad has a realistic and straightforward visual style, featuring a high-angle photograph of a city to create visual interest. The image treatment is minimal, with a slight desaturation of colors. The typography is clean and simple, with the brand name and tagline clearly displayed. The ad does not rely on elaborate effects or embellishments. The visual style aligns with a platform-native approach, resembling an in-feed image with overlaid text. # Hooks Headline: New York # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The copy, "Start a GoFundMe in New York," positions the brand as an initiator and facilitator of fundraising efforts. # Storyline - The ad opens with a striking aerial view of New York City, which creates immediate visual interest and establishes a sense of place. The location implies opportunity and the potential for impact, appealing to viewers who may have fundraising needs within the community. The audience experiences this opening through a high-level, almost voyeuristic perspective, looking down at the bustling city streets. - Overlaid on the image is the phrase "Start a GoFundMe in," followed by the city name. This copy is the central message, encouraging viewers to take action and use the platform for their fundraising needs. The audience experiences this call to action from the brand's perspective, as GoFundMe directly invites viewers to engage with their platform. The words are rendered in a light green color and positioned vertically on the left side and horizontally on the top of the image.

# Ad summary This image ad features an aerial view of New York City with text overlayed. The text reads "New York" and "this is how we show up". The ad promotes GoFundMe. # Brand positioning GoFundMe is presented as a platform that enables individuals and communities to rally together and offer mutual support. The brand aligns with values of solidarity, collective action, and proactive problem-solving. By showcasing the city of New York, the brand subtly hints at a broad reach and impact. It suggests a departure from inaction, positioning itself as a catalyst for community-driven change and resilience. # Product GoFundMe is an online platform that enables individuals or groups to raise money for various causes. It works by allowing users to create a fundraising campaign page to solicit donations from friends, family, and the broader community. The ad highlights the platform's ability to mobilize collective support. There are no specific product details explicitly stated in the ad. # Visual style The ad features a modern, urban aesthetic with a combination of photographic realism and graphic text elements. The production quality is high, appearing as a professionally shot photograph with clean, digitally-added typography. The color grading mutes the photograph, giving it a modern and slightly somber feel. The layout is simple and direct, with large text and a prominent CTA button designed to be easily scannable. # Hooks Headline: New York # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state any pain points. # Value propositions - The ad promotes the value of active participation and support within the community by inviting viewers to start their own fundraising campaign on GoFundMe. # Benefits - Ability to start a GoFundMe # Features - Online platform for fundraising # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: The button for "Start a GoFundMe" is from the perspective of the company and is directing the audience to use their platform. # Storyline - The ad opens with a bird's eye view of New York City, immediately establishing a sense of place. This visual invites viewers to think about their connection to the city or their broader community. The intent is to evoke a feeling of belonging and shared identity. - The phrase "New York" appears in large, green text. This message highlights the location and prompts the audience to focus on a specific place or community. - The phrase "this is how we show up" is presented in a vertical format. This tagline emphasizes the brand's message of active participation and support within the community. The perspective shifts to a more inclusive 'we,' encouraging viewers to see themselves as part of this movement. - The ad concludes with a call to action: "Start a GoFundMe." This line provides a clear and direct instruction, inviting viewers to take immediate action and start their own fundraising campaign. The perspective is from the brand, guiding the viewer on how to engage with their platform.

# Ad summary This ad uses an image of a crowd of people on the Brooklyn Bridge to represent community. The ad promotes GoFundMe as a tool to support and build communities. # Brand positioning GoFundMe is presented as a platform centered around the concept of community support. The brand aims to occupy a space in the consumer's mind as a facilitator of collective action and mutual aid, emphasizing values of togetherness, support, and shared responsibility. The visual and textual elements of the ad work together to reinforce the brand's positioning as a tool for people to connect and help each other, fostering a sense of belonging and shared purpose. # Product The ad promotes GoFundMe as a platform for starting or supporting community initiatives. The product is portrayed as a tool that enables individuals to come together and provide assistance to one another, building stronger, more resilient communities. It is implicitly designed for anyone looking to create positive change or provide support within their local area or broader network. The ad highlights the platform's role in facilitating community connections and mutual support. The ad's messaging focuses on the benefits of community support and the ease of using GoFundMe to contribute to these efforts. # Visual style The ad has a modern, minimalist aesthetic, with a focus on clean lines and simple typography. The image is a realistic, slightly desaturated photograph that emphasizes authenticity and relatability. The overall style is designed to convey a sense of trustworthiness and community. # Hooks Headline: We hold each other up. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Start a GoFundMe to enable community initiatives - Facilitates mutual support through the platform # Benefits - Enables community initiatives - Facilitates mutual support # Features - Platform for starting a GoFundMe # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: The entire image uses the brand's point of view because it advertises the brand's purpose and platform. # Storyline - The ad opens with the statement "We hold each other up," conveying a message of mutual support and interdependence. This sets the tone for the ad and highlights the importance of community and collective action, from the brand's perspective. - The ad continues to reinforce the theme of community with the follow-up statement "That's community." This helps to reinforce the idea of GoFundMe as a platform that helps build communities, from the brand's perspective. - The ad concludes with a call to action inviting viewers to "Start a GoFundMe," directly promoting the product as a way to participate in and contribute to community-building efforts, from the brand's perspective.

# Ad summary This image ad for GoFundMe features two hands of different skin tones forming a heart shape against a green background. The ad's primary message is that GoFundMe is the official home for help, promoting the platform as a caring community. # Brand positioning GoFundMe is presented as a compassionate platform where people can ask for assistance, positioned as 'the official home for help'. The brand aligns with values of community support, empathy, and making a difference in people's lives. GoFundMe may follow category norms by emphasizing its functional role in facilitating financial support, but pushes against these norms by taking on a warm, emotional tone in its ad. GoFundMe is presented as a loving and helpful brand. # Product GoFundMe is described as a platform for fundraising and seeking financial assistance. It allows users to create campaigns to raise money for various needs or causes. The platform is for anyone who needs help from others, and the ad aims to convey that GoFundMe is a place where people are supported with love. The ad suggests that starting a campaign on GoFundMe can provide a path to receiving the necessary help and support. # Visual style The ad features a clean and simple visual style with high production quality. The visual motifs include a heart shape formed by hands, emphasizing love and unity. The image treatment involves careful lighting, balanced color grading, and background removal to isolate the main subjects. The typography is large and bold, contributing to the ad's scannability. # Hooks Headline: This is the official home for help # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people may need help. # Value propositions - GoFundMe is the 'official home for help', suggesting it is the most reliable and recognized platform for those seeking assistance. # Benefits - A caring community - Home for help # Features - Platform for fundraising # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is presenting itself as the 'official home for help' and encouraging people to start a campaign, emphasizing its role as a supportive platform. # Storyline - The ad opens with the declaration that 'This is the official home for help,' introducing the idea that GoFundMe is a resource for those in need. The brand voice is highlighting its role as a supportive hub, setting the stage for viewers to view GoFundMe as a place where they can find or offer assistance. - The hands of different tones forming a heart shape appear to emphasize the message of unity, compassion, and the sense of community. The audience is experiencing this beat from the viewpoint of being part of that community and being supported with love. - The ad concludes with a 'Start a GoFundMe' button, prompting viewers to take action. The brand voice is clearly directing viewers to the next step of creating a fundraising campaign.

# Ad summary This ad for GoFundMe features two hands of different skin tones forming a heart shape against a background of repeating text that says, "START THE GOFUNDME." # Brand positioning GoFundMe is presented as a platform that enables individuals to start fundraising campaigns for various causes. The brand aims to occupy a space in the consumer's mind as a facilitator of collective support and community aid. The ad promotes values of unity, diversity, and compassion, aligning with a lifestyle of social responsibility and active participation in helping others. GoFundMe positions itself as a tool for anyone seeking financial assistance or looking to support a cause, pushing against the norms of traditional fundraising methods that may be more exclusive or bureaucratic. The brand positioning is emotional, focusing on empowerment and the ability to make a positive impact on people's lives. # Product The ad promotes GoFundMe as a platform where individuals can start their own fundraising campaigns. It is for anyone who needs to raise money for a cause, project, or personal need, as well as for those who want to support such initiatives. The ad highlights the ease of starting a campaign and the potential for community support. The USPs are the accessibility and inclusivity of the platform, allowing anyone to create a fundraiser and receive donations. The ad addresses the purchase barrier of not knowing how to start a fundraiser by visually emphasizing the phrase "START THE GOFUNDME," suggesting simplicity and ease of use. The ad conveys that GoFundMe is a worthwhile platform for both seeking and providing financial assistance. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with a focus on clear typography and a simple color palette. The visual motif is the repetition of text and the use of hands forming a heart shape to convey unity and support. The image treatment includes a slight blurring effect on the background text to create depth. The typography is large and bold, making it easily scannable. The style is designed to be eye-catching and easily digestible in a social media feed. # Hooks Headline: START THE GOFUNDME # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message of unity, accessibility, and the ease of starting a GoFundMe campaign. # Storyline - The ad opens with the phrase "START THE GOFUNDME" repeated in the background, which is intended to convey the message that starting a GoFundMe campaign is easy and accessible. The brand is telling the audience that anyone can start a fundraiser on their platform. - Two hands, one with a darker skin tone and the other with a lighter skin tone, come together to form a heart shape. This is included to visually represent unity, diversity, and the coming together of people to support a common cause. The brand is showing the audience that GoFundMe is a platform for everyone, regardless of their background. - The repetition of "START THE GOFUNDME" reinforces the message of ease and accessibility, encouraging viewers to take action and start their own campaigns. The brand is telling the audience that they can make a difference by using GoFundMe.

# Ad summary This ad promotes GoFundMe as a trusted platform for starting fundraisers. It highlights the platform's global reach, the millions of fundraisers hosted, and the billions of donations received. The ad encourages viewers to start their own GoFundMe when they need support. # Brand positioning GoFundMe is presented as a trusted and widely used platform for fundraising. The brand aims to occupy the space of a reliable and accessible resource for individuals and communities seeking financial support. The ad emphasizes the platform's global reach and the large sums of money donated, positioning GoFundMe as a leader in the online fundraising space. The brand aligns with values of community support, generosity, and helping those in need. The brand positioning is functional, highlighting the platform's performance and simplicity in facilitating fundraising. # Product GoFundMe is an online platform that allows individuals and organizations to raise money for various causes. The platform is for anyone who needs financial support for personal, community, or charitable reasons. The ad highlights that GoFundMe is trusted worldwide, has hosted millions of fundraisers, and has facilitated billions of donations. The ad addresses the purchase barrier of trust by emphasizing the platform's widespread use and success. The ad encourages viewers to start their own GoFundMe when they need support. # Visual style The ad has a clean and simple aesthetic with a consistent color scheme of light and dark green. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with text and visuals timed to the music beats. # Hooks Text overlay: 00:00–00:03 From Naples / 00:01–00:03 To Nashville Visual: 00:00–00:01 A light green screen displays a dark green map of Italy with a heart marking a location. Below the map, the text "From Naples" is shown in dark green. / 00:01–00:03 The screen transitions to a dark green map of Tennessee with a heart marking a location. Above the map, a dashed line with a dot at the end connects to the heart. Below the map, the text "To Nashville" is shown in dark green. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing financial support during difficult times. "When you need support..." # Value propositions - GoFundMe is a trusted platform with a proven track record of success. - The platform's widespread use and large sums of money donated demonstrate its reliability and impact. - GoFundMe provides a simple and effective way to raise money for personal, community, or charitable needs. # Benefits - Provides a platform for raising money for various causes - Offers a way to connect with a supportive community - Facilitates financial support when needed # Features - Trusted worldwide - Millions of fundraisers - Billions of donations # Call to action Start your GoFundMe # Point of view - Brand 100% – The entire ad is presented from the official voice of GoFundMe, showcasing its features, benefits, and social impact. # Storyline - 00:00–00:03 The ad opens with a map of Italy, specifically Naples, and then transitions to a map of Tennessee, specifically Nashville. - 00:00–00:03 This establishes a sense of origin and destination, possibly hinting at a personal story or journey. - 00:00–00:03 The perspective is from the brand, introducing the concept of movement or connection. - 00:03–00:06 The ad then states, "GoFundMe is trusted worldwide," accompanied by a visual of various country outlines with hearts. - 00:03–00:06 This aims to build credibility and reassure viewers of the platform's reliability. - 00:03–00:06 The perspective is from the brand, emphasizing its global presence and trustworthiness. - 00:06–00:08 Next, the ad shows examples of fundraisers with titles like "In memory of James," "Help Maria recover," and "Life-saving surgery for our puppy, Rocky," along with the amounts raised. - 00:06–00:08 This illustrates the diverse range of causes supported by GoFundMe and the tangible impact of donations. - 00:06–00:08 The perspective is from the brand, showcasing the platform's success in facilitating fundraising for various needs. - 00:08–00:11 The ad continues with examples of donations and comments, such as "All my love" and "You've got this!" - 00:08–00:11 This highlights the community support and positive messages associated with GoFundMe. - 00:08–00:11 The perspective is from the brand, emphasizing the platform's role in fostering connections and encouragement. - 00:11–00:25 The ad concludes with the message "When you need support, start here" and a call to action to start a GoFundMe. - 00:11–00:25 This directly addresses the viewer's potential need for support and positions GoFundMe as the solution. - 00:11–00:25 The perspective is from the brand, offering a clear and actionable message to viewers in need.

# Ad summary This ad encourages users to start a GoFundMe in 2026 to help someone. # Brand positioning This ad promotes GoFundMe, a platform that allows individuals to raise money for various causes. The brand positions itself as a tool for helping others and facilitating community support. The use of simple emojis and a straightforward message suggests a user-friendly and accessible platform, aiming to make charitable giving easy and approachable for a wide audience. # Product This ad promotes GoFundMe, a fundraising platform. It encourages users to "Start a GoFundMe" to help someone in 2026. The ad uses a collection of emojis representing different people and situations to illustrate the diverse range of causes that can be supported through the platform. The call to action is clear and direct, inviting users to take immediate action and create a fundraising campaign. # Visual style The ad features a clean and simple design with a light green background and various emojis scattered around the central text. The use of emojis gives the ad a playful and approachable feel. The overall production quality is basic, resembling a simple graphic created with standard digital tools. # Hooks Headline: Start your 2026 by helping someone with # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action Start a GoFundMe # Point of view - Brand: The entire ad is presented from the brand's perspective, encouraging users to start a GoFundMe campaign. # Storyline - The ad opens with a general invitation to help someone in 2026, setting the stage for charitable action. The brand is speaking directly to the viewer, encouraging them to consider ways they can make a positive impact. - The ad uses a variety of emojis to represent different people and situations, illustrating the diverse range of causes that can be supported through GoFundMe. The brand is visually demonstrating the breadth of potential fundraising campaigns. - The ad concludes with a clear call to action, prompting the viewer to start a GoFundMe campaign. The brand is directly encouraging the viewer to take the next step and use the platform to help someone in need.

# Ad summary This ad features a billboard in the sky that welcomes people to the nice part of the internet and encourages them to start a GoFundMe. # Brand positioning GoFundMe is presented as a positive and welcoming platform. The ad positions GoFundMe as a safe and supportive space within the internet, contrasting it with the often negative aspects of online interactions. By calling itself the 'nice part of the internet,' GoFundMe aims to attract users who seek a more positive and community-oriented online experience. This positioning is emotional, focusing on creating a sense of belonging and goodwill. # Product The ad promotes GoFundMe as a platform for online fundraising. It is designed for anyone who needs to raise money for a cause, project, or personal need. The ad highlights GoFundMe as a positive and supportive online environment, suggesting that it is a safe and welcoming place to seek financial assistance. The ad addresses the barrier of online negativity by positioning GoFundMe as the 'nice part of the internet,' implying a more trustworthy and supportive community. # Visual style The ad has a clean and optimistic visual style, using bright colors and a simple composition to convey a positive message. The production quality is high, with well-rendered graphics and a clear, uncluttered layout. The billboard motif is used to create a sense of familiarity and welcome, while the sky background adds a touch of whimsy. The typography is bold and legible, ensuring that the message is easily readable. The overall style is designed to be eye-catching and reassuring, encouraging viewers to see GoFundMe as a trustworthy and supportive platform. # Hooks Headline: WELCOME to the nice part of the Internet # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of online negativity by positioning GoFundMe as the 'nice part of the internet.' This implies that other parts of the internet can be hostile or unpleasant, and that GoFundMe offers a more positive alternative. # Value propositions - GoFundMe is the 'nice part of the internet' # Benefits - Positive and supportive online environment # Features - Platform for online fundraising # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing GoFundMe as a positive and welcoming platform for online fundraising. # Storyline - The ad opens with a visual of a billboard in the sky, immediately capturing attention with its unusual placement. This sets the stage for a message about finding a positive space online, told from the brand's perspective. - The billboard's message, 'Welcome to the nice part of the Internet,' is presented as an invitation. This reinforces the idea that GoFundMe offers a more positive online experience, told from the brand's perspective. - The ad concludes with a call to action, 'Start a GoFundMe,' encouraging viewers to engage with the platform. This prompts the audience to take the next step and use GoFundMe for their fundraising needs, told from the brand's perspective.

# Ad summary This ad encourages viewers to start the year by donating to a GoFundMe campaign that supports beach cleanups. # Brand positioning This ad promotes GoFundMe, a platform that enables individuals and organizations to raise money for various causes. The brand is positioned as a facilitator of positive change, encouraging users to support initiatives that contribute to the greater good. The ad aligns with values of community involvement, environmental responsibility, and making a difference through collective action. GoFundMe is presented as a tool for empowerment, allowing people to support causes they care about and contribute to solutions for social and environmental issues. # Product The ad promotes a GoFundMe campaign that supports beach cleanups. The campaign aims to raise funds for the removal of plastic and other waste from beaches, contributing to environmental conservation and the preservation of marine ecosystems. The ad highlights the opportunity for individuals to make a tangible impact by supporting this cause, emphasizing the importance of collective action in addressing environmental challenges. The campaign addresses the issue of pollution and its impact on coastal environments, offering a way for people to contribute to a cleaner and healthier planet. # Visual style The ad has a clean and straightforward visual style, with a focus on conveying a message of positive action and environmental responsibility. The production quality appears to be high, with a well-composed photograph and clear typography. The visual motifs include the use of a bright, cheerful color palette and a focus on real-life imagery of people making a difference. The image treatment is minimal, with natural lighting and no obvious filters or effects. The typography is large and bold, making the message easy to read and understand. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Start the year by starting something good # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the issue of pollution and its impact on coastal environments, highlighting the need for collective action to address environmental challenges. The presence of trash on the beach visually signals the problem. # Value propositions - Start the year by starting something good: Encourages viewers to begin the year with a meaningful action. - Start a GoFundMe: Provides a direct way for viewers to get involved and support the cause. # Benefits - Opportunity to make a positive impact - Contribution to environmental conservation - Support for a cleaner and healthier planet # Features - GoFundMe platform - Beach cleanup campaign # Call to action Start a GoFundMe # Social proof - None used. # Point of view - Brand: The brand is speaking to the audience, inviting them to consider making a meaningful contribution at the start of the year. - Brand: The brand is showing the audience the impact of their potential contribution, highlighting the tangible results of supporting the beach cleanup campaign. - Brand: The brand is guiding the audience towards a specific action, making it easy for them to contribute to the beach cleanup campaign. # Storyline - The ad starts with a message encouraging viewers to "Start the year by starting something good," setting the tone for positive action and new beginnings. The brand is speaking to the audience, inviting them to consider making a meaningful contribution at the start of the year. - The ad then shows a group of people cleaning up a beach, visually demonstrating the act of doing good and making a difference. The brand is showing the audience the impact of their potential contribution, highlighting the tangible results of supporting the beach cleanup campaign. - The ad concludes with a call to action, inviting viewers to "Start a GoFundMe," providing a clear and direct way for them to get involved and support the cause. The brand is guiding the audience towards a specific action, making it easy for them to contribute to the beach cleanup campaign.