How ghd Advertises on Meta

# Ad summary This ad showcases the GHD Helios hair dryer and Platinum+ hair straightener as a perfect styling duo, highlighting their benefits and offering a bundle deal. # Brand positioning GHD (Good Hair Day) presents itself as a premium hair styling brand focused on delivering professional-quality results at home. The brand emphasizes the synergy between its products, positioning them as essential tools for achieving flawless, salon-worthy hairstyles. GHD aligns with a lifestyle centered on beauty, confidence, and effortless style. The brand ignores the budget category of hair styling tools and instead leans into a luxury feel through high-end visuals and product presentation. The brand positioning is both functional, highlighting the performance and technology of the tools, and emotional, promising confidence and a 'good hair day'. # Product The ad features two GHD hair styling products: the Helios hair dryer and the Platinum+ hair straightener. The Helios hair dryer is presented as a tool for achieving smooth and shiny hair with professional-quality results. The Platinum+ hair straightener is described as a versatile styling tool that delivers sleek, straight styles. The ad emphasizes the benefits of using both products together, portraying them as a perfect match for achieving a complete and polished hairstyle. The ad addresses the purchase barrier of cost by offering a 'bundle and save' promotion. # Visual style The ad features a polished, high-end aesthetic with studio lighting and a focus on product presentation. The editing style is static, emphasizing the luxury feel. The background is minimal and neutral, directing attention to the products. The shot is well-composed, with a shallow depth of field that creates a sense of depth and sophistication. # Hooks Text overlay: 00:00–00:08 A MATCH MADE IN HEAVEN: / 00:02–00:08 HELIOS AND PLATINUM+ Visual: 00:00–00:08: A black GHD Helios hair dryer and a black GHD Platinum+ hair straightener are displayed on a white marble surface in front of a mirror with multiple light bulbs. The hair dryer is standing upright on its base, while the straightener is lying flat. The background is a soft, brown tone. The camera is static and slightly angled downwards, focusing on the products. The lighting is bright and even, highlighting the sleek design of the styling tools. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not present a clear pain point, but it subtly addresses the desire for professional-quality hair styling at home. # Value propositions - Get the power of two GHD styling tools. # Benefits - Professional-quality results - Smooth and shiny hair - Sleek, straight styles # Features - Helios hair dryer - Platinum+ hair straightener # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely presented from the brand's perspective, showcasing product features and benefits. # Storyline - 00:00–00:02 The ad opens with a shot of the GHD Helios hair dryer and Platinum+ hair straightener, immediately introducing the products being promoted. - 00:02–00:08 Text overlay highlights the products and bundle savings

# Ad summary This ad features five curling irons from ghd on a red background. The headline and offer advertise a 'Good Hair Day Sale' with up to 25% off sitewide and a free gift with purchase. # Brand positioning The brand is presented as one that enables and encourages 'good hair days'. The brand does not appear to be following category norms but rather setting them with a focus on quality and performance in the styling tools category. The brand appears to have an emotional positioning by focusing on the feeling of having a 'good hair day'. # Product The ad showcases a range of curling irons, each varying slightly in design and function, but all sharing a consistent black and silver color scheme. Each tool features a slim, cylindrical barrel and a comfortable handle for easy grip and control. The variety of curling iron styles offers the user a multitude of styling options for different hair types and desired looks. The offer of up to 25% off sitewide and a free gift with purchase encourages the viewer to try or buy this product. # Visual style The ad has a clean and modern visual style. The products are well-lit against a solid background, which helps them stand out. The text is bold and easy to read. The overall effect is polished and professional. # Hooks Headline: GOOD HAIR DAY SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 25% off sitewide - Free gift with purchase # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears in the overall ad concept by showing a range of styling tools and a promotional offer. # Storyline - The ad opens with a display of five ghd curling irons spread on a red background, which immediately introduces the range of styling tools available. The intention is to capture the viewer's attention and showcase the variety of products offered. This is from the brand's perspective. - The scene transitions to a hand holding one of the curling irons. This shows how to interact with the product. This is from the customer's perspective. - The focus shifts to an offer in the lower right corner. The intention is to incentivize the customer to make a purchase. This is from the brand's perspective.

# Ad summary This ad showcases ghd hair styling products and highlights that ghd is more than just good hair. The ad features multiple women with different hair textures. The ad emphasizes the longevity and performance of their tools. # Brand positioning The ghd brand is presented as a high-quality, technologically advanced haircare brand focused on hair styling. The brand promises not only to create "good hair days" but also to empower and instill confidence through its products. ghd aligns with an image of luxury and advanced engineering, positioning itself as a performance-driven brand. The brand aims to occupy a space in the consumer's mind as more than just perfect hair, but a transformative experience. # Product The featured product is the ghd Chronos hair styling tool, designed for all hair types and textures. Developed for longevity and engineered in Cambridge, UK, the ghd Chronos delivers high performance with no extreme heat damage. The flat iron tool is matte black and features the ghd logo on the side. # Visual style The ad has a polished and modern aesthetic, utilizing clean backgrounds and clear product shots. The editing style features quick cuts that align with the music. The production quality is high-end commercial, intended to appeal to a sophisticated audience. The pacing is fast, around 30 cuts per minute. The cuts, text, and product actions are timed to the music. # Hooks Spoken: 00:00–00:02: [Singing] Me been rushing on my body, make me see the world alive, Visual: 00:00–00:02: A young, slender East Asian woman is standing and facing the camera with wavy, long black hair. She is wearing a black strapless dress with red tights and red heels. Behind her is a light gray background. To the right of her is a white prop. In front of her is a dotted line animated ghd logo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of heat damage in hair styling. The ad states, "for no extreme heat damage". # Value propositions - The ghd Chronos is designed to last - The ghd Chronos is designed to perform without extreme heat damage. - ghd: the power of a good hair day # Benefits - Achieve good hair days - More than just perfect hair # Features - Tools for all hair types & textures - Developed to last - Designed to perform - Engineered in Cambridge, UK - No extreme heat damage # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand through visual demonstration and text overlay claims. # Storyline - 00:00–00:02 The ad opens with a model showing off styled hair. - 00:02–00:03 The ad shows a woman using the flat iron product on her hair while text overlay reads, "It means good hair day." - 00:03–00:04 A woman with long curly hair faces the camera as the ad shows the text overlay, "Tools for all hair types & textures". - 00:04–00:06 The ad features two women standing close together with sleek, straight hair as text overlay reads, "Developed to last". - 00:06–00:08 A close up shot of the ghd Chronos as text overlay reads, "Designed to perform". - 00:08–00:10 The ad shows a close up of a woman's curly hair as text overlay reads, "Engineered in Cambridge, UK for no extreme heat damage". - 00:10–00:12 The ad features a woman holding the ghd styling tool as the text overlay reads, "It's more than just perfect hair...It's ghd". - 00:12–00:13 The ad features a woman with a close up of her sleek, straight hair as the text overlay reads, "It's ghd the power of a good hair day." - 00:13–00:14 The ad ends with the ghd logo and tagline on a black background.

# Ad summary An image ad featuring a model with straightened hair, holding a hair straightening iron. The ad promotes a site-wide discount and a free gift with purchase. # Brand positioning The brand is presented as one that enables the user to achieve a good hair day. The brand promotes a polished and confident look and aims to occupy the space in the consumer's mind that when using their products, you can have a good hair day. # Product The product being advertised is a black hair straightening iron with a silver handle. The iron is shown being held by a model with straightened hair. The ad is telling the viewer that using this product can result in a "good hair day". # Visual style The ad has a clean and modern visual style with a focus on the model and the product. The color palette is limited to red, black, and gray, which creates a cohesive and polished look. The lighting is soft and flattering, which helps to create a sense of luxury and sophistication. # Hooks Headline: THE POWER OF A GOOD HAIR DAY # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Good hair day # Benefits - The power of a good hair day # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand promoting its hair straightening iron. # Storyline - The ad opens with the text “THE POWER OF A GOOD HAIR DAY” letting the consumer know the brand is providing them the ability to have a good hair day. This is the brand's message to the audience. - Next the model is shown holding a hair straightening iron displaying that the product allows them to achieve the look the ad claims they can. This is the brand's way of highlighting how their products can help users create this hair style. - Finally the ad offers a discount of “UP TO 25% OFF SITEWIDE + FREE GIFT WITH PURCHASE” encouraging the consumer to purchase the product now. This is the brand's call to action.

# Ad summary A demonstration of the ghd chronos max hair straightener, highlighting its ability to quickly straighten hair. The ad also mentions the site wide sale. # Brand positioning ghd is presented as a premium hair styling brand, focused on innovation and high performance. The brand is positioned as a go-to for achieving salon-quality results at home, particularly for those who value efficiency. The brand does not highlight any values, tone or lifestyle, but it does push against the norm of using multiple hair tools by offering a product that can do it all in one pass. The brand positioning is both functional, emphasizing the product's performance, and emotional, promising a 'good hair day'. # Product The advertised product is the ghd chronos max hair straightener, a wide plate hair styling tool designed to straighten hair quickly and efficiently in one pass. The device is matte black with 'ghd chronos max' printed on the side. The straightener is shown being used to straighten long, dark hair, demonstrating its ease of use and immediate results. The ad addresses the potential purchase barrier of time by showcasing how quickly the straightener works. # Visual style The ad has a clean and polished aesthetic with soft lighting and neutral backgrounds. The editing is minimal, focusing on the product demonstration. The overall feel is professional and aspirational. The pacing is slow and deliberate, emphasizing the smooth motion of the straightener. # Hooks Text overlay: 00:00–00:09: Shop the official good hair day sale and save up to 25% off* sitewide! Visual: 00:00–00:02: A close-up of the matte black ghd chronos max straightener laying on a shiny silver surface. The background is a soft white. Text is overlaid at the top. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that viewers may be experiencing the pain point of spending too much time straightening their hair. # Value propositions - Straighten hair fast with one pass. # Benefits - Save up to 25% off* sitewide! # Features - Wide plate # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing product features and use cases through professional demonstration. # Storyline - 00:00–00:02 The ad opens with a close-up of the ghd chronos max hair straightener on a reflective surface as text promotes the current sale. - 00:02–00:09 A hand picks up the straightener and begins to straighten a section of dark hair, paired with a comb to detangle as the straightener glides down the hair shaft.

# Ad summary The ad promotes a bundled offer of the ghd helios and platinum+ styler, emphasizing the value and synergy of these two products. # Brand positioning ghd is presented as a premium haircare and styling brand, focused on delivering professional-quality results at home. The brand positioning emphasizes technological innovation and the combination of the helios hair dryer and platinum+ styler represents their commitment to advanced hair styling solutions. GHD's products offer superior performance and cater to consumers who prioritize achieving salon-worthy hair in a convenient, at-home setting. The brand leans into the high-end beauty sector, aligning with those who demand quality and cutting-edge styling tools, thereby ignoring the more budget-conscious segment of the market. # Product The ad features a bundle of the ghd helios hair dryer and the ghd platinum+ styler. The helios is a professional-grade hair dryer designed for faster drying and a smoother finish. The platinum+ styler is an intelligent hair styler that adapts to your hair type, thickness and styling speed, ensuring optimal temperature for minimizing hair damage. Together, they represent a comprehensive hair styling solution, addressing concerns about heat damage and styling efficiency. The key message is that these tools are 'A MATCH MADE IN HEAVEN' which suggests they are the perfect combination to create any style and deliver professional-level results. # Visual style The ad features a high-quality studio shot with professional lighting, creating a luxurious and aspirational mood. The use of a blurred background with warm lighting simulates a high-end salon environment. The product shot is clean and focuses on the aesthetic design of the tools, which are presented as premium items. The layout is simple with minimal text, which allows the products to stand out. # Hooks Headline: BUNDLE & SAVE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Purchase the bundle and save # Benefits - Savings on bundle # Features - Helios - Platinum+ # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases high-end hair styling products in a professional setting, suggesting the products are salon-quality tools that consumers can use at home. # Storyline - The ad starts with the phrase 'BUNDLE & SAVE' which is positioned above the products to immediately draw attention to a special offer. The brand is highlighting the financial benefit of buying the hair dryer and styler together, encouraging immediate consideration from a customer's perspective. - The ad then presents a hero shot of the ghd helios hair dryer and platinum+ styler, elegantly positioned beneath a vanity mirror with lights. The product presentation is intended to visually communicate the high-quality and professional nature of these tools, providing a brand perspective on how the products should be perceived. - Lastly, the ad culminates with the phrase 'A MATCH MADE IN HEAVEN Helios and Platinum+ Bundle' which is placed at the bottom of the image. This statement is a clear and direct message about the value and synergy of the two products, coming from the brand with the intent to persuade the viewer.

# Ad summary This ad features a young woman showing her followers how she styles her hair with the ghd straightener to get the perfect curls. # Brand positioning Ghd is presented as a premier hair styling brand that enables its customers to have a good hair day. The brand positions itself as a provider of high-quality tools to achieve salon-worthy hair. Ghd challenges the norm of bad hair days, offering tools that make great hair accessible to anyone. # Product The ad features the ghd hair straightener, which is a styling tool designed to create curls. It is presented as a tool that transforms hair, enabling users to have a good hair day. The straightener is highlighted as a device used by the model to achieve her curly hairstyle. The ad addresses the purchase barrier of thinking you can't have great hair by showcasing how easy it is to achieve with the ghd straightener. # Visual style The ad has a polished commercial aesthetic. It features quick cuts and smooth transitions. The pacing is consistent with the background music. # Hooks Spoken: 00:00–00:02 Oh my god, I love your hair. Text overlay: 00:00–00:02 Oh my god, I love your hair. Visual: 00:00–00:02 The camera is positioned at eye level, capturing a woman with blonde hair, wearing a black leather jacket, standing against a white wall with a dark couch in the background. She is holding a black ghd hair straightener in her hand and she is running her other hand through her curly hair, while looking off-camera. # Funnel stage Consideration # Pain points The ad implies that it's frustrating to not have great hair. # Value propositions - Get up to 25% off EVERYTHING. # Benefits - so you can have a good hair day too. # Features - ghd hair straightener # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shown from the perspective of a product user demonstrating the styling process. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman looking at her hair and appearing happy with it. She's responding to a compliment she's just received on her hair and conveys a positive, confident tone. - 00:02–00:04 00:02–00:04 The woman displays a ghd straightener and reveals that it's how she styles her hair. She has a casual tone of voice. This moment serves to introduce the product and its role in achieving the hairstyle she's showing. - 00:04–00:11 00:04–00:11 A text overlay appears with a limited time offer. The woman continues to pose with her hair and the straightener, reinforcing the product's association with her hairstyle. The tone is promotional.

# Ad summary This ad showcases the GHD Chronos Curve Max Wand, emphasizing its 1.5" barrel for 3x faster curling. The visual focuses on the product in use, highlighting its efficiency and ease of use. # Brand positioning GHD (Good Hair Day) positions itself as a premium hair styling brand, offering innovative tools for professional-quality results at home. The brand emphasizes advanced technology and high performance, promising faster and more efficient styling without compromising hair health. GHD aims to empower users to achieve salon-worthy looks effortlessly, aligning with a lifestyle of confidence and self-expression. The brand pushes against the norms of time-consuming and damaging styling routines, offering tools that deliver quick, effective, and gentle results. # Product The GHD Chronos Curve Max Wand is a hair styling tool designed for creating curls quickly and efficiently. It features a 1.5" barrel, which the ad claims allows for 3x faster curling compared to competitor curlers. The wand is intended for individuals seeking to style their hair quickly without sacrificing quality. The ad addresses the purchase barrier of time by highlighting the product's speed and efficiency. The product is shown in use, demonstrating its ease of handling and the resulting curl formation. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product demonstration. The visual motif is a close-up shot that emphasizes the product's interaction with the hair. The image treatment includes soft lighting and color grading to enhance the shine and texture of the hair. The typography is clean and legible, integrated seamlessly into the visual. The style aims to convey a sense of luxury and professional quality, enhancing scannability in the feed. # Hooks Headline: GHD CHRONOS CURVE MAX WAND # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming hair styling. The frustration is the amount of time it takes to curl hair. The ad states, "1.5" BARREL FOR 3X FASTER CURLING," implying that other curling methods are slower and less efficient. # Value propositions - 1.5" barrel for 3x faster curling # Benefits - FOR 3X FASTER CURLING # Features - 1.5" barrel # Call to action None used. # Social proof - *Vs competitor curler set to 356°F - 374°F. Lab test measuring time taken to form the same curl length # Point of view - Brand: The brand's POV is present in the product name and claim of 3x faster curling, showcasing the product's features and benefits. - Customer: The customer's POV is shown through the hand using the curling wand, demonstrating the ease of use and control. # Storyline - The ad opens with a close-up of the GHD Chronos Curve Max Wand being used on a section of hair. This is intended to immediately showcase the product and its primary function: curling hair. The perspective is from the brand, highlighting the product's design and how it interacts with the hair to create a curl. - The next beat focuses on the hand holding the hair, emphasizing the ease and control with which the wand can be used. This is from the customer's perspective, showing how simple it is to achieve professional-looking curls. The intention is to demonstrate the product's user-friendliness and accessibility. - The ad concludes with text highlighting the 1.5" barrel and the claim of 3x faster curling. This is from the brand's perspective, reinforcing the key selling point of the product: its speed and efficiency. The intention is to provide a clear and concise reason why the viewer should consider purchasing the wand.

# Ad summary This ad promotes GHD's quiz finder to help customers find the perfect curling iron or wand for their hair type and desired style. The ad features a woman who introduces the quiz and walks viewers through the questions, showcasing the different options and aesthetics. The ad encourages viewers to take the quiz on the GHD website to find the best tool for them. # Brand positioning GHD, or Good Hair Day, is presented as a brand that aims to simplify the process of choosing the right hair styling tools, specifically curling irons and wands. The brand positions itself as a solution to the "curl confusion" by offering a quiz finder that helps customers determine the perfect tool for their hair type and desired style. GHD aligns with a lifestyle of achieving perfect curls effortlessly and quickly, as the quiz is designed to take under a minute to complete. The brand pushes against the norm of overwhelming choices in the hair styling market by providing a personalized recommendation system. The brand positioning is both functional, by offering a tool to simplify the selection process, and emotional, by promising to help customers achieve their desired curl look. # Product The featured product is GHD's quiz finder, designed to help customers choose the right curling iron or wand from the GHD Chronos Curve Collection. The quiz asks users to answer four simple questions about their hair length, hair texture, and aesthetic preferences. The quiz is for anyone who is unsure which curling iron or wand is best suited for their hair type and desired style. The quiz addresses the purchase barrier of confusion and uncertainty by providing personalized recommendations based on the user's answers. The ad highlights the quiz's ability to quickly and easily guide customers to the perfect tool for achieving their desired curls. # Visual style The ad has a hybrid visual style, blending a polished commercial feel with UGC elements. The editing style is a mix of static shots and quick cuts, with smooth transitions between the quiz questions. The production quality is high, with clear lighting and professional graphics for the quiz interface. The pacing is consistent, with a moderate BPM that keeps the viewer engaged. The audio-visual sync is well-coordinated, with the woman's speech aligning with the visuals of the quiz questions and results. # Hooks Spoken: 00:00–00:02 Have you heard the news? The GHD curl confusion is over. Text overlay: 00:00–00:09 CURL CONFUSION IS OVER!! / 00:00–00:09 FIND THE CURL YOU WANT / 00:00–00:09 Using our images, we've created a handy little quiz to find your perfect look and curler – / 00:00–00:09 all curls are the same. / 00:00–00:09 It will take you under a minute to complete. Visual: 00:00–00:02 The shot features a woman with long, wavy blonde hair, wearing a white shirt. She is positioned in the lower left corner of the frame. Behind her is a grid of six images, each featuring the same model with dark hair styled in different curly hairstyles. The GHD logo is visible in the top left corner, along with icons for search, account, location, and shopping cart. The background is a clean, white space. The camera is stationary and focused on the woman, who is speaking directly to the camera. The lighting is bright and even, highlighting the woman's face and the details of the hairstyles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of "curl confusion," which is the frustration and uncertainty of choosing the right curling iron or wand from a wide variety of options. The ad aims to solve this problem by offering a quiz finder that simplifies the selection process and provides personalized recommendations. # Value propositions - The quiz finder simplifies the process of choosing the right curling iron or wand, saving you time and effort. - By answering a few simple questions, you can find the perfect tool for your hair type and desired style. # Benefits - Helps you find the perfect curling iron or wand - Simplifies the process of choosing the right tool - Takes under a minute to complete # Features - Quiz finder to help you decide which curling iron or wand is perfect for you - Four simple questions about your hair length, hair texture, and aesthetic # Call to action Go take the quiz now at ghdhair.com # Point of view - Customer 50% – The ad features a woman who acts as a user of the quiz, answering questions and providing a relatable experience. - Brand 50% – The ad is presented as an official announcement from GHD, promoting their new quiz finder and encouraging viewers to visit their website. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman standing in front of a background featuring images of a model with various curly hairstyles. She announces that "the GHD curl confusion is over," setting the stage for a solution to a common problem. The message is intended to grab the viewer's attention by addressing a potential frustration with choosing the right curling tool. The perspective is from the brand, delivered by a friendly and approachable woman, creating a sense of trust and expertise. The tone is enthusiastic and positive, suggesting a helpful and exciting solution. - 00:02–00:09 00:02–00:09 The woman explains that GHD has launched a "perfect quiz finder" to help viewers decide which curling iron or wand is perfect for them. This builds on the previous statement by introducing the specific solution being offered. The perspective remains from the brand, with the woman acting as a spokesperson. The tone is informative and helpful, aiming to educate viewers about the new tool and its benefits. - 00:11–00:21 00:11–00:21 The woman walks viewers through the quiz, showing examples of the questions about hair length, texture, and aesthetic. This provides a practical demonstration of how the quiz works and what to expect. The perspective shifts to a user experience, as the woman answers the questions herself, making it relatable for the audience. The tone is casual and friendly, as if she is guiding a friend through the process. - 00:21–00:26 00:21–00:26 The woman encourages viewers to take the quiz at ghdhair.com and let them know which tool is best for them. This is a direct call to action, urging viewers to engage with the brand and try the quiz. The perspective returns to the brand, with the woman promoting the website and encouraging interaction. The tone is enthusiastic and inviting, aiming to motivate viewers to take the next step.

# Ad summary The ad showcases the ghd Chronos Curve Max Wand and ghd Curly Ever After spray, promising loose waves that last all day. It features a woman with long, wavy hair presenting the products and highlighting the lasting effect of the waves. # Brand positioning ghd is presented as a premium hair styling brand focused on delivering long-lasting, professional-quality results. The brand emphasizes the effectiveness and reliability of its products, positioning itself as a go-to choice for achieving desired hairstyles that endure throughout the day. The brand aligns with a lifestyle that values effortless beauty and confidence, pushing against the norm of hairstyles that quickly lose their shape. ghd aims to occupy a space in the consumer's mind as a provider of high-performance tools and products that ensure hair looks great and stays styled for extended periods. The brand positioning is both functional, focusing on performance and longevity, and emotional, promoting confidence and satisfaction with one's appearance. # Product The ad features two key products: the ghd Chronos Curve Max Wand and the ghd Curly Ever After spray. The ghd Chronos Curve Max Wand is a curling wand designed to create voluminous, loose waves. The ghd Curly Ever After spray is a hold spray used in conjunction with the wand to ensure the waves last all day. The products are for individuals who desire long-lasting, effortlessly styled hair. The ad highlights the unique selling proposition (USP) of achieving loose waves that maintain their shape and volume throughout the day. The use occasion is styling hair for a polished, all-day look. The ad addresses the purchase barrier of waves losing their shape quickly by emphasizing the products' ability to provide lasting hold and volume. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product and its results. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The visuals are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:02 LOOSE WAVES WITH GHD Visual: 00:00–00:02 A woman with long, dark, wavy hair stands against a bright white background. She wears a white t-shirt and has a neutral expression. The camera is stationary and focuses on her face and upper body. The lighting is bright and even, highlighting her hair's texture and waves. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of waves losing their shape and volume quickly. # Value propositions - Achieve long-lasting loose waves with ghd products # Benefits - Loose waves that last all day # Features - ghd Chronos Curve Max Wand - ghd Curly Ever After spray # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product and its results. # Storyline - 00:00–00:02 The ad opens with a woman facing the camera, showcasing her loose, wavy hair. - 00:02–00:03 The woman presents the ghd Chronos Curve Max Wand, displaying the product directly to the viewer. - 00:03–00:04 The woman presents the ghd Curly Ever After spray, showing the product to the viewer. - 00:04–00:05 The woman holds both the ghd Chronos Curve Max Wand and the ghd Curly Ever After spray, emphasizing the combination of products. - 00:05–00:09 The woman faces the camera again, highlighting her loose waves. - 00:09–00:11 The ghd logo appears on a black background, reinforcing brand recognition.

# Ad summary This ad promotes the GHD Chronos Curve Conical Wand and GHD Curly Ever After spray for creating beach curls that last all day. The ad features a woman with blonde hair showcasing the products and the resulting hairstyle. # Brand positioning GHD is presented as a premium hair styling brand focused on delivering professional-quality results at home. The brand aligns with a modern, stylish lifestyle, offering tools and products that empower users to achieve salon-worthy hairstyles effortlessly. GHD emphasizes functional performance, promising long-lasting curls and reliable styling with its innovative technology. The brand positions itself as a go-to for achieving desirable hair looks with ease and confidence. # Product The ad features two GHD products: the Chronos Curve Conical Wand and the Curly Ever After spray. The Chronos Curve Conical Wand is a hair styling tool designed to create curls and waves. The Curly Ever After spray is a product used in conjunction with the wand to help curls last all day. The ad highlights the ability to create beach curls that last all day when using both products together. The products are for anyone looking to achieve long-lasting, professional-looking curls at home. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the products and the resulting hairstyle. The editing style is simple with static shots and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: BEACH CURLS WITH GHD Visual: 00:00–00:01: A woman with blonde hair and green eyes faces the camera, smiling slightly. She is wearing a black top. The background is plain white. The camera is stationary and at eye level. Text overlay: "BEACH CURLS WITH GHD". # Funnel stage Awareness # Pain points The ad implies the pain point of curls not lasting all day. # Value propositions - Achieve long-lasting beach curls with GHD products # Benefits - Beach curls that last all day # Features - GHD Chronos Curve Conical Wand - GHD Curly Ever After spray # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product and its results. # Storyline - 00:00–00:01 The ad opens with a woman facing the camera, showcasing her beach curls. - 00:01–00:03 The woman holds up the GHD Chronos Curve Conical Wand. - 00:03–00:05 The woman holds up the GHD Curly Ever After spray. - 00:05–00:07 The woman holds both the wand and the spray together. - 00:07–00:11 The ad returns to the woman showcasing her beach curls.

# Ad summary This ad showcases the GHD Rehab Fine Hair Thickener. It features a woman spraying the product on her wet hair, highlighting its use as a heat-activated leave-in treatment. # Brand positioning GHD is presented as a premium hair care brand focused on innovative solutions for specific hair needs. The brand is positioned as a provider of professional-quality treatments for home use, emphasizing advanced technology and targeted results. GHD aims to occupy the space of a trusted expert in hair care, offering specialized products that address common concerns like fine or thinning hair. The brand aligns with a lifestyle of self-care and achieving salon-worthy results at home, pushing against the need for frequent professional treatments by providing effective, easy-to-use products. # Product The GHD Rehab Fine Hair Thickener is a heat-activated leave-in treatment designed to add volume and thickness to fine hair. The product is intended for individuals with fine or thinning hair who want to improve its density and overall appearance. It is applied by spraying onto wet hair before using heat styling tools. The product's USP is its ability to thicken hair through heat activation, providing a convenient and effective solution for achieving fuller-looking hair. The ad addresses the purchase barrier of time and effort by presenting the product as a quick and easy addition to the user's hair care routine. # Visual style The ad has a clean, polished aesthetic with a focus on product demonstration. The lighting is soft and diffused, creating a spa-like atmosphere. The color palette is neutral, with grays, whites, and silver dominating the scene. The image is tightly framed to focus on the product and its application, with a shallow depth of field blurring the background. The overall style is modern and sophisticated, aligning with the brand's premium positioning. # Hooks Headline: NEW GHD REHAB FINE HAIR THICKENER # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having fine hair that lacks volume and thickness. The product aims to solve this problem by providing a heat-activated treatment that thickens hair, as highlighted by the text 'NEW GHD REHAB FINE HAIR THICKENER'. # Value propositions - New heat-activated leave-in treatment to thicken fine hair. # Benefits - Thickens fine hair # Features - HEAT-ACTIVATED - LEAVE-IN TREATMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption introduces the product, and the bottom caption highlights a key feature. # Storyline - The ad opens by introducing the 'NEW GHD REHAB FINE HAIR THICKENER,' immediately informing the viewer of a new product designed for fine hair. The brand is telling the audience about a new product launch and its specific target demographic, setting the stage for the product's benefits and features to be highlighted. - The ad then shows a woman spraying the product onto her wet hair, demonstrating the product in use. The customer is showing the audience how the product is applied, providing a visual demonstration of its ease of use and integration into a hair care routine. - The ad concludes by highlighting that the product is a 'HEAT-ACTIVATED LEAVE-IN TREATMENT,' reinforcing its key benefit and ease of use. The brand is emphasizing the product's unique selling point and convenience, further encouraging the viewer to consider its value.

# Ad summary This ad showcases the new GHD Chronos Curve curling iron with four models holding the product. # Brand positioning GHD is presented as a high-end, professional hair styling brand. The ad emphasizes innovation and technology with the phrase "curl responsive technology," positioning the brand as a leader in hair styling tools. The brand aligns with a lifestyle of polished beauty and professional-quality results, suggesting that customers should care because GHD offers cutting-edge tools for achieving salon-worthy hairstyles at home. # Product The product featured is the GHD Chronos Curve, a professional curling iron designed to create curls. The ad highlights that there are "4 new professional curlers with curl responsive technology." The curling iron is presented as a tool for achieving professional-quality curls, suggesting it is easy to use and delivers consistent results. The ad does not explicitly mention any purchase barriers or use occasions, but it implies that the product is suitable for anyone looking to create curls at home. # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing the product and the models. The image treatment includes color grading to create a warm and inviting tone. The typography is large and bold, making it easy to read. The overall style is modern and sophisticated, aligning with the brand's high-end positioning. # Hooks Headline: NEW GHD CHRONOS CURVE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Professional curlers with curl responsive technology # Benefits - Professional quality curls # Features - 4 NEW PROFESSIONAL CURLERS WITH CURL RESPONSIVE TECHNOLOGY # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is introducing the new product line and highlighting its key feature. - Customer: The customer is seeing the product in use and imagining themselves using it. # Storyline - The ad opens with the brand name and product line, "NEW GHD CHRONOS CURVE," to immediately introduce the new product. The brand is telling the audience about the new product line. - The ad continues by highlighting the product's key feature: "4 NEW PROFESSIONAL CURLERS WITH CURL RESPONSIVE TECHNOLOGY." The brand is telling the audience about the product's key feature. - The ad concludes with four models holding the curling iron, showcasing the product in use. The customer is seeing the product in use.

# Ad summary This ad features a before and after shot of a woman's hair, demonstrating the effectiveness of the ghd Chronos Curve Classic Iron for creating defined waves. The ad highlights the product's ability to deliver faster curls and HD results. # Brand positioning ghd is presented as a premium hair styling brand focused on delivering high-definition results. The brand positions itself as a provider of tools that transform hair, offering solutions for defined waves and faster styling. The brand emphasizes quality and performance, aligning with a lifestyle that values polished and professional results. ghd aims to occupy the space of a high-end, reliable styling tool that delivers salon-quality results at home, pushing against the norms of less effective or time-consuming styling methods. The brand positioning is both functional, highlighting the product's performance, and emotional, promising a transformation in appearance and confidence. # Product The ghd Chronos Curve Classic Iron is a hair styling tool designed to create defined waves. It is presented as a solution for achieving faster curls, up to 3X faster, with high-definition results. The product is for individuals seeking to transform their hair into polished, defined waves quickly and efficiently. The ad addresses the purchase barrier of time by emphasizing the product's speed and efficiency. The product's USPs include its ability to deliver HD results and create curls up to 3X faster than other curling irons. The ad tells the viewer that this product is worth trying or buying because it offers a quick and effective way to achieve salon-quality waves at home. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product's results. The use of a before-and-after split screen is a common visual motif. The image treatment includes background removal and color grading to create a consistent and professional look. The typography is large and bold, making it easy to read and scan. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of time-consuming hair styling routines. The 'before' side of the image shows unstyled, frizzy hair, visually representing the problem of unruly hair that requires effort to style. # Value propositions - Achieve salon-quality waves quickly and efficiently with HD results and up to 3X faster curls. # Benefits - Faster curls - High-definition results # Features - HD RESULTS - UP TO 3X FASTER CURLS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits to persuade the viewer to purchase. # Storyline - The ad opens with a split-screen visual of a woman's hair, showing a 'before' state of unstyled, frizzy hair on one side and an 'after' state of defined, polished waves on the other. This is intended to immediately showcase the transformative power of the product from the brand's perspective. - The ad then highlights the product itself, the ghd Chronos Curve Classic Iron, positioned to the right of the woman. This is intended to draw attention to the tool responsible for the transformation, from the brand's perspective. - Finally, the ad includes badges that call out key features and benefits, such as 'HD Results' and 'Up to 3X Faster Curls.' This is intended to reinforce the product's value proposition and persuade the viewer to consider purchasing, from the brand's perspective.

# Ad summary This ad showcases GHD Rehab Split End Sealer. The ad features a person squeezing the product from its tube packaging into their hand. The text highlights that it is a heat-activated leave-in treatment to repair and protect. # Brand positioning GHD, or Good Hair Day, is presented as a premium hair care brand focused on advanced technology and professional-quality results. The brand positions itself as a solution for hair repair and protection, particularly targeting concerns like split ends. The use of terms like "rehab" and "heat-activated" suggests a scientific approach to hair care, appealing to consumers who seek effective and innovative solutions. The brand aims to occupy a space in the consumer's mind as a reliable and technologically advanced option for maintaining healthy and styled hair. # Product The featured product is GHD Rehab Split End Sealer, a heat-activated leave-in treatment designed to repair and protect hair, specifically targeting split ends. The product comes in a metallic gold tube. It is dispensed as a white cream. The ad emphasizes its function as a sealer for split ends and highlights its heat-activated properties, suggesting that it works in conjunction with heat styling tools to provide optimal repair and protection. The product is presented as a solution for those seeking to maintain healthy hair and prevent damage from heat styling. # Visual style The ad has a clean and polished aesthetic, with a focus on product demonstration. The lighting is bright and even, highlighting the product's texture and color. The background is blurred to keep the focus on the product and the person's hands. The overall style is modern and sophisticated, aligning with the brand's premium positioning. # Hooks Headline: NEW GHD REHAB SPLIT END SEALER # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of damaged hair, specifically split ends, which are a common concern for individuals who use heat styling tools. # Value propositions - Heat-activated leave-in treatment to repair & protect # Benefits - To repair & protect # Features - Heat-activated leave-in treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens with a close-up shot of a person's hand holding a tube of GHD Rehab Split End Sealer and dispensing the product into their other hand. This is intended to demonstrate the product's texture and ease of use from the brand's perspective. - The ad highlights the product's key benefits, stating that it is a "HEAT-ACTIVATED LEAVE-IN TREATMENT TO REPAIR & PROTECT." This is intended to inform the viewer about the product's unique selling points and its ability to address common hair concerns from the brand's perspective. - The ad introduces the "NEW GHD REHAB SPLIT END SEALER" to the audience. This is intended to create awareness and excitement around the product from the brand's perspective.

# Ad summary This ad features a before and after of a woman's hair, styled with the ghd Chronos Curve Max Wand. The ad highlights the product's ability to create loose waves and deliver HD results. # Brand positioning ghd is presented as a premium hair styling brand focused on delivering high-definition results. The brand positions itself as a provider of professional-quality tools for achieving salon-worthy hairstyles at home. The emphasis on 'HD results' suggests a focus on advanced technology and superior performance, appealing to consumers who value precision and quality in their hair styling routine. The brand aims to occupy a space in the consumer's mind as a reliable and innovative provider of hair styling tools that deliver exceptional results. # Product The featured product is the ghd Chronos Curve Max Wand, designed for creating loose waves. The wand is a hair styling tool that uses heat to curl the hair. The ad highlights that it delivers 'HD results' and creates curls '3X faster'. The product is for individuals looking to achieve professional-quality, loose waves quickly and efficiently. The ad addresses the purchase barrier of time by emphasizing the product's speed and efficiency in creating curls. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the product's results. The use of a before-and-after comparison and a plain white background emphasizes the transformation achieved by the product. The image is well-lit and professionally shot, giving it a polished look. The typography is simple and legible, contributing to the overall clarity of the ad. # Hooks Headline: GORGEOUS BEFORE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming hair styling routines. The phrase '3X faster curls' directly counters the frustration of spending too much time achieving desired hairstyles. # Value propositions - Achieve gorgeous hair quickly with the Chronos Curve Max Wand, delivering HD results and 3X faster curls. # Benefits - HD results - 3X faster curls # Features - Chronos Curve Max Wand - For loose waves # Call to action None used. # Social proof - None used. # Point of view - Customer: The before-and-after comparison shows the transformation in hair, demonstrating the product's effectiveness from the user's perspective. - Brand: The product placement and feature callouts highlight the brand's offering and its benefits. # Storyline - The ad opens by showcasing a woman with straight hair on one side of her face and loose waves on the other, separated by a dotted line down the center. This is intended to visually demonstrate the transformation achieved by using the product, from the customer's perspective. - The ad then highlights the product itself, the ghd Chronos Curve Max Wand, positioned to the right of the woman's face. This is intended to showcase the tool responsible for the transformation, from the brand's perspective. - The ad concludes by emphasizing the benefits of using the product, such as 'HD results' and '3X faster curls'. This is intended to persuade the viewer to purchase the product, from the brand's perspective.

# Ad summary This ad compares the GHD Helios hair dryer to a competitor's hair dryer. The ad shows a side-by-side comparison of the two hair dryers being used on wet hair. The GHD Helios dries the hair much faster than the competitor's hair dryer. # Brand positioning GHD, or Good Hair Day, positions itself as a premium brand focused on delivering high-performance hair styling tools. The brand emphasizes speed and efficiency, as well as superior results, promising faster drying times and increased shine. GHD aims to occupy the space of a technologically advanced, results-driven brand, appealing to consumers who value both time and quality in their hair care routine. The brand pushes against the norm of slower, less effective hair dryers by highlighting its product's ability to drastically reduce drying time and enhance hair's natural shine. # Product The GHD Helios is a hair dryer designed for faster drying and enhanced shine. It is presented as a superior alternative to standard hair dryers, offering a significant reduction in drying time. The ad explicitly states that the GHD Helios provides faster drying for 30% more shine compared to naturally dried hair. The product is shown in use, demonstrating its ability to dry hair more quickly than a competitor's model. The ad addresses the pain point of spending too much time drying hair, positioning the GHD Helios as a time-saving solution that also improves hair quality. # Visual style The ad has a clean, polished aesthetic with a focus on clear product demonstration. The editing style features quick cuts and static shots, emphasizing the comparison between the two hair dryers. The production quality is high, with professional lighting and a neutral background. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Spoken: Did you know you're spending too much time drying your hair? Text overlay: 00:00–00:02: DID YOU KNOW YOU'RE SPENDING TOO MUCH TIME DRYING YOUR HAIR? / 00:00–00:02: COMPETITOR / 00:00–00:02: GHD HELIOS Visual: 00:00–00:02: A split screen shows the back of a person's head with long, wet blonde hair. On the left, a black hair dryer is held by a hand with fair skin and red nail polish. On the right, a gray hair dryer is held by a similar hand. Text at the top reads, "DID YOU KNOW YOU'RE SPENDING TOO MUCH TIME DRYING YOUR HAIR?" Text at the bottom labels the left side as "COMPETITOR" and the right side as "GHD HELIOS." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is spending too much time drying hair, as highlighted by the opening question: "DID YOU KNOW YOU'RE SPENDING TOO MUCH TIME DRYING YOUR HAIR?" # Value propositions - Faster drying for 30% more shine: This combines a functional attribute (faster drying) with a tangible benefit (more shine), offering a clear value proposition to the consumer. # Benefits - drastically faster drying # Features - faster drying - 30% more shine # Call to action LEARN MORE AT GHDHAIR.COM # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through a direct comparison and visual demonstration. # Storyline - 00:00–00:02 The ad opens with a question about spending too much time drying hair, immediately framing the problem the product aims to solve. - 00:02–00:12 00:02–00:12: A split-screen comparison shows the GHD Helios drying hair much faster than a competitor's hair dryer. Timers track the drying time for each, visually emphasizing the speed difference. This is from the brand's perspective. - 00:12–00:14 00:12–00:14: Text overlay reinforces the benefit of drastically faster drying, highlighting the core value proposition. - 00:14–00:17 00:14–00:17: The ad concludes with the GHD logo and a call to action to learn more at GHDhair.com, directing viewers to the brand's website.

# Ad summary This ad teases an upcoming event or product launch, using a visually striking image of three women with perfectly styled hair. The ad aims to generate curiosity and anticipation. # Brand positioning The brand is positioned as a curator of 'good hair days,' aspiring to be synonymous with hair perfection and high-fashion aesthetics. The brand focuses on delivering products and experiences that promise aspirational hair quality, aligning itself with the values of beauty and luxury. It appears to be a premium brand, given the models' styling and the sleek, minimalist design. # Product The ad features a concept of 'official good hair day,' which is promoted through a photograph of three women with different hair colors styled with notable volume, smoothness, and shine. Each woman has meticulously styled hair, suggesting the products deliver high-end results. The ad addresses the common desire for consistently perfect hair, positioning the brand as the solution to achieve it. The product aims to eliminate barriers to achieving a 'good hair day'. # Visual style The ad has a high-fashion, editorial visual style. The production quality is high, with professional lighting, makeup, and hair styling. The image is sleek and minimalist, with a focus on the models and their hair. The overall aesthetic is polished and aspirational. # Hooks Headline: OFFICIAL GOOD HAIR DAY IS COMING... # Funnel stage Top of funnel # Pain points The ad subtly addresses the common frustration of not having consistently 'good hair days', implying the product will help achieve this desired state. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used # Social proof - None used # Point of view - Brand: The text at the top of the image introduces the idea of an 'OFFICIAL GOOD HAIR DAY' event, setting the stage for an upcoming announcement. # Storyline - The ad opens with the text 'OFFICIAL GOOD HAIR DAY IS COMING...' written at the top of the image, creating suspense and signaling an upcoming event or product launch. This sets the stage for anticipation, presented from the brand's perspective to pique interest in a hair-related announcement. - Below the text, a photograph showcases three women with distinct hair colors and styles, all appearing flawless. This demonstrates the potential results of the product, presented from the brand's perspective to highlight the transformative possibilities of achieving 'good hair days'.

# Ad summary This ad introduces the ghd Pro Affiliate Program, highlighting how salons and stylists can earn commission through unique links, with benefits like no inventory or added workload, and rewards for completing social tasks. It targets professionals in the hair styling industry. # Brand positioning ghd is presented as a professional-grade hair styling brand that partners with salons and stylists. The brand is positioned as offering tools and opportunities for professionals to enhance their business through affiliate programs. This suggests a focus on empowering stylists with high-quality tools and providing additional income streams, aligning with a lifestyle of professional success and brand partnership. # Product The featured product is the ghd Pro Affiliate Program, which enables salons and stylists to earn commission through unique links. The program offers benefits such as earning up to 15% commission on every sale, no inventory requirements, no fulfillment responsibilities, and no added workload. The program also rewards users for completing social tasks. This is designed for hair professionals looking to monetize their influence and client relationships without additional overhead. # Visual style The ad features a clean and professional aesthetic with bright lighting and a white background. The editing consists of quick cuts that transition between different styling sessions. The production quality is polished, which helps convey a sense of high quality and professionalism. The cuts per minute are relatively high, which keeps the pace energetic and engaging. # Hooks Text overlay: 00:00–00:01: INTRODUCING THE GHD PRO AFFILIATE PROGRAM Visual: 00:00–00:01: Close-up shot of fair-skinned hands with a silver ring holding a ghd Chronos hair straightener, curling blonde hair. The background is white and blurred. Text overlay: "INTRODUCING THE GHD PRO AFFILIATE PROGRAM." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stylists and salons wanting to increase revenue without increasing their workload or needing to manage inventory. # Value propositions - Earn commission through unique links: Monetize your existing client base and network. - Earn up to 15% commission on every sale: A substantial earning opportunity for each transaction. - No inventory, no fulfillment, no added workload: Effortless earnings without the hassle of inventory management. - Plus earn rewards by completing social tasks: Additional perks for engaging with ghd on social media. # Benefits - Opportunity for salons and stylists to earn commission - No need to manage inventory - No fulfillment responsibilities - Minimal additional workload - Extra incentives for social media engagement # Features - Earn commission through unique links - Earn up to 15% commission on every sale - No inventory - No fulfillment - No added workload - Earn rewards by completing social tasks # Call to action APPLY TO THE GHD PRO AFFILIATE PROGRAM TODAY # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the ghd brand, promoting their affiliate program. # Storyline - 00:00–00:01 The ad opens with a text overlay introducing the ghd Pro Affiliate Program. - 00:01–00:05 The scene transitions to various hairstylists using ghd tools on clients, showcasing how salons and stylists can earn commission through their unique links. This establishes the core value proposition of the program. - 00:05–00:09 The ad continues to show hairstylists using the brand tools on clients in a salon setting. This emphasizes the professional context and target audience for the affiliate program. - 00:09–00:11 The focus shifts to highlighting additional benefits of the program, such as no inventory, no fulfillment, and no added workload, underscoring the ease and convenience of participating. - 00:11–00:14 The ad emphasizes the rewards for completing social tasks, indicating that the program incentivizes social media engagement. - 00:14–00:15 The ad concludes with a call to action, urging viewers to apply to the ghd Pro Affiliate Program today. This provides a clear next step for interested viewers.

# Ad summary This ad demonstrates the use of a hair styling tool that straightens hair. The ad shows a before and after of the hair being styled. # Brand positioning The brand is presented as a provider of innovative hair styling tools designed to simplify the process of achieving salon-quality results at home. The brand aligns with a lifestyle focused on convenience and efficiency, catering to individuals who value both style and ease of use. The brand's positioning is functional, emphasizing the performance and simplicity of its products, aiming to occupy a space in the consumer's mind as a reliable solution for achieving professional-looking hair without the need for salon visits. # Product The featured product is a hair styling tool designed to straighten and smooth hair. It combines a brush with a heated element to straighten hair as it is brushed through. The product is for individuals looking to achieve straight, smooth hair quickly and easily at home. The ad demonstrates the tool's ability to transform curly or wavy hair into straight hair in a single pass. The product addresses the purchase barrier of time and effort required for traditional hair straightening methods, offering a convenient and efficient alternative. # Visual style The ad has a polished aesthetic with a clean and bright salon setting. The editing is simple with a focus on showcasing the product's performance. The pacing is slow and deliberate, allowing viewers to clearly see the transformation of the hair. # Hooks Visual: 00:00–00:03 A person with shoulder-length curly hair sits facing away from the camera in a salon setting. Their hair is sectioned into two buns on the top of their head. A stylist with dark skin and short black hair is using a white and black hair straightening brush on a section of the person's hair. The stylist wears a black long-sleeve shirt and a gold ring on their left hand. The salon has white walls, a large mirror with a white frame, and black chairs. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time and effort required for traditional hair straightening methods. # Value propositions - Achieve straight, smooth hair quickly and easily at home. # Benefits - Straightens hair - Smooths hair # Features - Hair straightening brush # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits through a demonstration. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a shot of a person with curly hair having their hair styled with a hair straightening brush. This is intended to show the product in action and demonstrate its use on curly hair. - 00:05–00:06 00:05–00:06 The shot transitions to show the hair after being styled, now straight and smooth. This is intended to highlight the effectiveness of the product and showcase the before-and-after transformation.