How FLY BY JING Advertises on Meta

# Ad summary A person prepares Fly By Jing brand chili crisp noodles, tops it with the brand's chili oil, eats it, and is transported into space before returning back to the kitchen. # Brand positioning Fly By Jing is presented as a modern and flavorful brand that offers a premium experience through its spicy Sichuan flavors. The brand is positioned as high-quality, authentic, and bold, evidenced by the 'Sun Dried' and 'Small Batch' callouts on the packaging of the Chili Crisp Noodles, suggesting attention to detail and a focus on quality ingredients. It pushes against the norms of mass-produced, generic noodle brands by emphasizing unique flavors. The brand's positioning is both functional (flavor, heat) and emotional (a transformative, out-of-this-world experience). # Product The advertised product is Fly By Jing Chili Crisp Noodles, marketed as a spicy Sichuan noodle experience. The noodles are described on the packaging as 'mixed with a spicy Sichuan, Tingly, Tangy sauce'. The product includes dried noodles, a packet of dried chives seasoning, and a packet of sauce. The noodles are prepared by boiling them in water, then mixing them with the included seasonings and sauce. The product is presented as providing a flavorful and unique instant noodle experience. A jar of Fly By Jing Original Chili Crisp is also featured, and is used to top the noodles, implying this is another way to enhance the flavors. # Visual style The ad has a UGC feel due to its simple, close-up shots and natural lighting. The editing style is quick cuts, which keep the pacing energetic. The production quality is relatively high, which makes the ad feel authentic but still polished. The pacing is fast, with cuts every 1-2 seconds, keeping the viewer engaged. # Hooks Spoken: 00:35–00:36 Male 1: Wow Visual: 00:00–00:02 The camera is positioned at eye level, focusing closely on a person with fair skin, dark hair, and a mustache, who is wearing a white chef's coat with a gray apron. He is holding a black bowl filled with dark noodles, using chopsticks to eat them. His mouth and mustache are covered in sauce, and he looks directly at the camera with a satisfied expression. In the blurred background, there is a blue and white cardboard box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Spicy Sichuan noodles that transport you to another dimension # Benefits - Flavorful and unique instant noodle experience - Transformative experience # Features - Spicy Sichuan, Tingly, Tangy sauce - Sun Dried - Small Batch # Call to action None used. # Social proof - The creator is shown enjoying the noodles, giving a thumbs up, and expressing amazement, implying the product is delicious. # Point of view - Customer 100% – The entire video is from the perspective of a food creator enjoying and preparing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator is shown eating noodles from a bowl with chopsticks, enjoying it and giving a thumbs up. This conveys that the noodles are delicious and that the creator approves. The perspective is from the viewer, as they watch someone enjoy the noodles. - 00:04–00:07 00:04–00:07 The creator presents a package of Fly By Jing Chili Crisp Noodles, opens it, and shows the included components. This conveys the preparation and shows the contents of the product. The perspective is from the viewer as they watch the preparation. - 00:07–00:17 00:07–00:17 The creator demonstrates the preparation process by boiling the noodles, then transferring them to a bowl and adding the dried chives and sauce. This shows how easy it is to make the noodles. The perspective is from the viewer, watching a demonstration. - 00:17–00:18 00:17–00:18 The creator displays a manufacturer's coupon offering $3 off Fly By Jing Spicy, Tingly Crispy Hot Sauces. This incentivizes the viewer to buy more products from the brand. The perspective is from the creator. - 00:18–00:22 00:18–00:22 The creator plates the noodles, and tops the noodles with Fly By Jing Original Chili Crisp. This shows how the noodles can be made even better. The perspective is from the viewer, watching the plating process. - 00:22–00:31 00:22–00:31 The creator is shown holding the noodles with chopsticks, looking amazed, and then eating them. This emphasizes the enjoyment and deliciousness of the product. The perspective is from the viewer, as they watch the creator eat the noodles. - 00:31–00:34 00:31–00:34 The creator has an out-of-body experience and is shown floating in space. This exaggerates the pleasure derived from the noodles to an extreme level. - 00:34–00:36 00:34–00:36 The creator returns to reality and states, 'wow'. This summarizes the transformative and enjoyable experience from the noodle to the viewer.

# Ad summary This ad shows an Asian woman trying Fly By Jing Chili noodles in her home. She cooks the noodles, mixes in the signature chili oil and seasoning, and tastes the noodles, sharing her thoughts on the texture and flavor. # Brand positioning Fly By Jing is presented as a brand offering artisanal, flavorful, and convenient chili noodles and sauces that elevate everyday meals with authentic, bold flavors. The packaging is vibrant, modern, and playful. By labeling their products as vegan and artisan crafted, Fly By Jing appeals to health-conscious consumers who seek unique and flavorful food experiences. The brand differentiates itself by focusing on high-quality ingredients and unique flavor combinations, setting it apart from traditional instant noodle brands that often rely on artificial flavors. # Product Fly By Jing Chili Noodles are sun-dried noodles that are ready in 5 minutes. The chili crisp flavor includes packets of signature chili oil and dried chives. The noodles are described as bouncy and thick with a great texture. # Visual style The ad has a UGC aesthetic with a casual and unfiltered feel. The editing style consists of quick cuts and static shots, giving it a vlog-like appearance. The production quality is simple, which supports the tone of a casual user sharing their experience. The pacing is consistent, resembling typical social media content. # Hooks Spoken: Female 1: Let's try the viral Fly By Jing noodles Text overlay: 00:00–00:03 / trying the viral Fly by Jing noodles! Visual: 00:00–00:02 The woman stands in front of three boxes of Fly By Jing noodles on a wood table. She has dark hair and is wearing a dark green sweater. She is facing the camera with a neutral expression. Boxes of noodles are visible in the background. The camera is stationary at eye level. # Funnel stage Consideration # Pain points The ad implies that instant noodles often lack quality and flavor, and that aesthetically pleasing food presentation can be time-consuming. The woman states: "noodles are done I wish I had like a more aesthetic plate but I'm just gonna eat from the pot" # Value propositions - The product is quick and easy to make as they are ready in 5 minutes. - Provides artisanal crafted noodles, with authentic flavors that are vegan. # Benefits - Bouncy and thick noodles - Good texture # Features - Sun dried - Ready in 5 min - Vegan # Call to action None used. # Social proof - None used. # Point of view - Customer 70% – The ad is primarily delivered from the perspective of a customer trying and reviewing the product. - Brand 30% – The brand's POV is communicated through shots of the cooking and mixing process. # Storyline - 00:00–00:04 A woman stands in front of three boxes of Fly By Jing noodles and decides to try the chili crisp flavor. - 00:04–00:06 00:04–00:06 She cooks the noodles in boiling water. The perspective is from the brand, showing the cooking process. - 00:06–00:10 00:06–00:10 The woman mentions she wishes she had a more aesthetic plate but will eat from the pot. This is from the perspective of the customer. - 00:11–00:21 00:11–00:21 The woman shows the packets of signature chili oil and dried chives that come with the noodles and adds them to the pot. This is again from the customer perspective. - 00:21–00:26 00:21–00:26 She mixes the noodles with the seasonings. This is again the brand's perspective of the mixing of the noodle. - 00:26–00:37 00:26–00:37 The woman eats the noodles from the pot and describes the texture as bouncy and thick. She expresses that it is good. The perspective is from the customer.

# Ad summary A woman prepares and eats Fly By Jing's Sichuan Spicy Noodles. She boils the noodles, then adds the provided sauce and seasonings. She mixes it all together and enjoys. # Brand positioning Fly By Jing is presented as a modern food brand specializing in Sichuan chili flavors. The brand offers convenient, single-serving noodle packets, which makes the bold flavors and ingredients accessible for quick meals at home. The ad focuses on the brand's ease of use and taste to establish a contemporary brand associated with both flavor and convenience, aligning with the lifestyles of younger consumers looking for authentic yet easy-to-prepare food. # Product The product is Fly By Jing Sichuan Spicy Noodles, a ready-to-eat meal kit designed to quickly create a flavorful noodle dish. The kit includes noodles, a spicy sauce packet, and a seasoning packet. The noodles are boiled prior to adding the sauce and seasoning. The product emphasizes convenience and intense Sichuan flavor in a short amount of time. # Visual style The ad has a casual UGC aesthetic, with natural lighting and a static camera. The editing is minimal, with simple cuts between shots. The focus is on the woman's interaction with the product and her genuine reaction to the food. The pacing is steady, aligning with the natural rhythm of the actions. # Hooks Spoken: 00:04–00:09 I am so hungry. So in six minutes I'll be eating sweet and spicy noodles. Text overlay: 00:04–00:09 Spicy noodles 🍜 Visual: 00:04–00:09 The woman holds up a purple package of Fly By Jing Sichuan Spicy Noodles. The camera remains static and at eye level. The product packaging is prominently displayed, with the brand name and imagery clearly visible. # Funnel stage Middle of funnel (Consideration) # Pain points Hunger. “I am so hungry.” # Value propositions - Convenient, ready-to-eat meal kit - Sweet and spicy flavor in a short amount of time. # Benefits - Quick meal ready in 6 minutes. - Sweet and spicy flavor. # Features - Includes noodles, spicy sauce and seasoning packet # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of someone trying and enjoying the noodles, creating a personal and relatable experience. # Storyline - 00:00–00:04 00:00–00:04 The video begins with a woman eating spicy noodles with chop sticks. She’s centered in the frame and eating directly into the camera, emphasizing how much she’s enjoying the noodles. - 00:04–00:09 00:04–00:09 The woman holds up a package of Fly By Jing Sichuan Spicy Noodles. This reveals the product. She states that she is hungry and in six minutes she will be eating sweet and spicy noodles. This creates anticipation and speaks to the need for a quick meal. - 00:10–00:16 00:10–00:16 The woman pours the sauce packet over the cooked noodles. She admits she is scared to add all the sauce, because "this stuff can be spicy." This prepares the viewer for the spice level of the product. - 00:17–00:22 00:17–00:22 The woman pours the seasoning packet over the noodles. This shows how the product is prepared. - 00:23–00:27 00:23–00:27 The woman mixes the sauce and seasoning into the noodles with chopsticks. She says "I wish you could smell this right now" which builds the flavor profile. - 00:27–00:34 00:27–00:34 The woman eats the noodles with chopsticks, conveying the taste through her enjoyment and the eating sounds. - 00:35–00:38 00:35–00:38 The woman mixes the noodles again with chopsticks. She says "It's spicy, but it's not horribly spicy." This manages expectations around the spice level. - 00:39–00:47 00:39–00:47 The woman eats the noodles again with chopsticks, further demonstrating the taste and enjoyment.

# Ad summary A woman in pajamas shows off noodles and claims that making them saves money versus ordering with delivery apps. # Brand positioning The brand is positioned as an alternative to ordering take out through delivery apps. The ad promotes a lifestyle that prioritizes saving money while still enjoying delicious food. The brand occupies the space in the consumer's mind as a cost-effective and tasty option, directly addressing the pain point of expensive delivery services. The brand pushes back against the norm of convenience-focused food consumption by offering a DIY solution that is still quick and easy. The brand's positioning is both functional (saving money, quick preparation) and emotional (feeling good about financial responsibility). # Product The product featured is a type of noodle referred to as "six-minute fly by jing noodles." The product is for anyone looking to save money on food while still enjoying a tasty meal. The ad explicitly states that purchasing these noodles costs around five dollars, a significant saving compared to ordering through delivery apps. The ad does not mention features, ingredients, or design details. The product is positioned as a convenient and affordable alternative to expensive takeout. The ad does not address any purchase barriers. # Visual style The ad has a UGC aesthetic with simple editing and natural lighting. The camera framing is close and intimate, similar to content that would be posted on TikTok. The editing style uses basic cuts and static shots, without fancy transitions or effects. The production quality has a DIY feel, which helps to create a sense of authenticity. The pacing is moderate, with a few cuts per minute, and it remains consistent throughout the ad. No specific audio-visual sync is present in the ad. # Hooks Spoken: 00:00–00:08 Female 1: Instead of using delivery apps, I decided to make these six minute fly by jing noodles. These noodles are so good. Visual: 00:00–00:08 A woman with long, dark curly hair, wearing a red pajama set, sits on a couch with neutral colored pillows. She is in the foreground holding up a small black bowl of noodles with a sauce, eating the noodles with a fork. Behind her is a white wall and a large light pink stuffed animal. # Funnel stage Middle of funnel (Consideration) # Pain points The most central pain point is the high cost of using delivery apps. # Value propositions - Save yourself $30 and get these noodles for like five bucks # Benefits - Save yourself like $30 - Get these noodles for like five bucks # Features - six minute fly by jing noodles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:08 00:00–00:08 The creator, wearing pajamas, presents a bowl of noodles and emphasizes how delicious they are. - 00:09–00:14 00:09–00:14 She asserts that choosing these noodles can save around $30 compared to using delivery apps. - 00:14–00:18 00:14–00:18 She emphasizes how delicious the noodles are, proceeding to eat them. - 00:19–00:24 00:19–00:24 She repeats that she saves so much money by not ordering from delivery apps. - 00:24–00:35 00:24–00:35 The creator continues to enjoy the noodles, emphasizing their taste.

# Ad summary This ad features an individual enjoying a bowl of Fly By Jing Chili Crisp Noodles. The ad showcases the preparation process and highlights the consumer enjoying the ready-to-make noodles. # Brand positioning Fly By Jing is presented as a brand that offers artisan-crafted, sun-dried chili noodles with a spicy, tangy sauce. The brand aims to occupy a space in the consumer's mind as a provider of unique, flavorful noodle experiences. Fly By Jing distinguishes itself through its emphasis on high-quality ingredients and artisan craftsmanship, positioning itself as a premium option in the instant noodle market. The brand aligns with a lifestyle that appreciates bold flavors and culinary exploration, potentially appealing to food enthusiasts seeking convenient yet distinctive meal options. The brand emphasizes functional flavor. # Product Fly By Jing Chili Crisp Noodles are presented as sun-dried, artisan-crafted noodles mixed with a spicy, tangy sauce. The noodles are packaged in a red packet with the product name, with an image of prepared noodles topped with an egg. The preparation is simple: the ad shows someone boiling the noodles, adding the included sauce packet, and mixing. These noodles are designed for anyone seeking a quick, flavorful meal. The ad directly shows the product being prepared and enjoyed, addressing the purchase barrier of uncertainty about taste and convenience. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and handheld camera work. The editing includes quick cuts between the person eating the noodles and the preparation process. The production quality suggests a DIY feel, aligning with social media content trends. The pacing is quick. The transitions between scenes are sudden. # Hooks Visual: 00:00–00:02 Close-up shot of a woman with dark hair pulled back, wearing a black tank top and light blue overalls. She is holding a white bowl filled with noodles and using chopsticks to eat them. The background shows a green lawn and trees, suggesting she is on a deck or patio. The camera is slightly shaky, handheld style. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality ingredients and artisan craftsmanship offer a premium noodle experience # Benefits - Delicious and convenient meal option # Features - Sun dried noodles - Artisan crafted - Spicy tangy sauce # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown through the eyes of someone enjoying the product and the preparation process. # Storyline - 00:00–00:02 00:00–00:02 A woman is standing outside and using chopsticks to eat noodles from a white bowl, taking large bites and clearly enjoying the meal. - 00:02–00:07 00:02–00:07 She continues to consume the noodles with clear enjoyment. - 00:07–00:12 00:07–00:12 She continues to consume the noodles with clear enjoyment. - 00:12–00:14 00:12–00:14 A hand holds up the Fly By Jing Chili Crisp Noodles package, showcasing the branding and product image. - 00:14–00:15 00:14–00:15 Next, the package of uncooked noodles is shown. - 00:15–00:20 00:15–00:20 Finally, the noodles are being prepared, including the addition of the included sauce packet, and stirred.

# Ad summary A food creator demonstrates how to cook Fly By Jing Chili Crisp Noodles in a cozy stay-at-home format. # Brand positioning Fly By Jing is presented as an artisan crafted, flavorful, and high-quality noodle brand. Positioned for convenience and ease of preparation, the brand caters to individuals seeking a quick yet delicious culinary experience. The emphasis is on delivering a product that offers a unique taste profile, described as 'bouncy Sichuan noodles mixed with a spicy, tingly, tangy sauce,' ensuring consumers don't have to sacrifice taste for speed. The brand is presented as offering a sensory and satisfying way to enjoy authentic Sichuan flavors at home. # Product The Fly By Jing Chili Crisp Noodles are described as bouncy Sichuan noodles mixed with a spicy, tingly, tangy sauce. The product is sun-dried and artisan crafted. The noodles come in individual serving packages. The noodles are intended for anyone seeking a delicious and convenient meal option. The packaging features cooking instructions and nutrition facts. The ad showcases the product being prepared and customized with additional toppings like scallions and a soft-boiled egg, demonstrating the noodle's versatility and potential for a more elaborate culinary experience. # Visual style The ad features a polished UGC aesthetic, combining high-quality product shots with natural lighting. The editing style includes quick cuts to showcase the cooking process and static shots to emphasize key details. The production quality is clean, creating an inviting and appetizing viewing experience. The cuts are timed to match the rhythm of the music. The pace is consistent, keeping the viewer engaged without feeling rushed. # Hooks Spoken: Female 1: I'm new to the city and it's been freezing out. Text overlay: 00:01–00:03 / 00:02–00:04 And it's been freezing out Visual: 00:00–00:01 A close-up shot shows hands holding a clear plastic container with beige noodles and a green packet inside. The background is a plain white surface. The lighting is bright and even, highlighting the textures of the noodles. / 00:01–00:02 A high-angle shot displays a white, flower-shaped bowl filled with dark noodles. The noodles are topped with chopped green onions and a halved soft-boiled egg. Surrounding the bowl are smaller plates with additional toppings. The background is a white surface. The lighting is bright and sunny. / 00:02–00:03 A medium shot shows a woman with dark hair and fair skin standing in a kitchen. She is wearing a gray sweater and holding a microphone to her mouth. The kitchen features light brown cabinets, a stainless steel refrigerator, and a granite countertop. The camera is stationary, providing a clear view of the woman as she speaks. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the feeling of being new to a city and experiencing cold weather, implying a desire for comfort and warmth. This is signaled through the line: 'I'm new to the city and it's been freezing out.' # Value propositions - Bouncy Sichuan noodles mixed with a spicy tingly tangy sauce - Quick and easy to make # Benefits - Cozy meal - Delicious flavor # Features - Bouncy Sichuan noodles - Spicy tingly tangy sauce - Sun dried - Artisan crafted # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a new-in-town customer who decides to make a cozy meal with Fly By Jing. # Storyline - 00:00–00:05 00:00–00:05 A woman states that she is new to the city and it has been freezing out. She proposes to make a cozy meal together inside. This introduces a relatable scenario and sets the tone for a comforting and inviting culinary experience. The tone is casual and friendly, creating a sense of shared activity and warmth. - 00:05–00:13 00:05–00:13 The woman prepares the noodles by opening a 'You've Got Noods' box, displaying a package of Fly By Jing Chili Crisp Noodles, cooking the noodles in boiling water, and garnishing them with toppings like scallions and a soft-boiled egg. This sequence shows the step-by-step process of preparing the dish. The visuals emphasize the ease and speed of preparation, while the addition of toppings conveys the potential for customization and enhanced flavor. - 00:13–00:15 00:13–00:15 The woman holds up the completed dish with chopsticks, expressing anticipation and satisfaction. This final shot conveys the satisfying outcome of the cooking process and entices viewers with the visual appeal of the finished meal. The gesture communicates the message that the noodles are not only easy to prepare but also visually and emotionally rewarding.

# Ad summary This ad demonstrates how a woman prepares and enjoys Fly By Jing chili crisp noodles. She cooks the noodles, adds sauce packets, sautes green vegetables, and then garnishes the dish with crispy fried chicken. # Brand positioning Fly By Jing is presented as a premium provider of convenient, flavorful, and globally inspired pantry staples. The brand is positioned as high quality and is shown to be versatile enough to be combined with a variety of common, accessible ingredients. The brand aligns with a lifestyle of food enthusiasts who value convenience without compromising on taste and quality. The brand stands apart from typical instant noodles by offering a chef-crafted product that is healthy, flavorful, and restaurant-quality. This positioning balances both functional and emotional appeal; satisfying the need for a quick meal while also promoting the enjoyment of a high-quality, gourmet food experience. # Product The Fly By Jing chili crisp noodle kit consists of sun-dried artisan crafted chili crisp noodles. It is packaged in a red cardboard box with imagery showing a bowl of noodles, chili crisp sauce, and an egg. The packaging states that the noodles are ready in 6 minutes. The kit contains noodles, chili oil, sauce, and seasoning, to create a spicy, savory, restaurant-quality dish. The noodles are designed to be quick and easy to prepare, addressing the barrier of time associated with cooking elaborate meals. The final dish is shown to be flavorful and pairs well with other food items. # Visual style The ad uses a UGC-style approach, with quick cuts and a first-person perspective during the cooking demonstration, lending an authentic and casual feel. The editing style involves jump cuts to speed up the cooking process. The production quality is simple. The pacing is moderate, keeping up with the cooking process and the upbeat music. # Hooks Spoken: Female 1: Okay, so boom. If you're anything like me, you love noodles. And if you're anything like me, you love a noodle that makes you dance, okay? Text overlay: 00:00–00:28 POV: When that first bite of noodles make you dance / 00:00–00:12 #AD Visual: 00:00–00:02 A Black woman with long, curly hair, wearing a graphic tee and glasses, holds a black bowl up to the camera with chopsticks. The bowl contains noodles, sauteed vegetables, and fried chicken. She is indoors, possibly in a kitchen or office space with gray walls. / 00:02–00:06 The woman pulls the noodles up with her chopsticks and eats them while looking directly at the camera. The background is a gray wall with a glimpse of a stainless steel refrigerator and brown cabinets. / 00:06–00:10 The woman expresses that the food is so good she can't even talk. She is holding the bowl of noodles. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire for a quick and tasty meal. # Value propositions - Quick & easy gourmet meal # Benefits - Flavorful - Tangy sauce # Features - Sun-dried - Artisan crafted - Ready in 6 minutes # Call to action Use code natural.nuggie for 10% off! # Social proof - Okay, so boom. If you're anything like me, you love noodles. And if you're anything like me, you love a noodle that makes you dance, okay? – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the point of view of a customer using the brand's products. # Storyline - 00:00–00:10 The creator eats a bite of the noodles and implies the taste is so good that it makes you want to dance. - 00:10–00:12 The ad reveals the advertised product is Fly By Jing chili crisp noodles. - 00:12–00:15 The ad shifts to show the step-by-step process of making the noodles, starting with boiling the noodles. - 00:15–00:17 The ad shows how to saute the vegetables. - 00:17–00:25 The ad shows all the seasoning and sauce being added to the noodles. - 00:25–00:28 The final bowl of noodles is shown.

# Ad summary This ad features a content creator trying Fly By Jing Chili Crisp Noodles and sharing her thoughts. She emphasizes the noodles' delicious taste, chewy texture, and protein content, highlighting that the brand is woman and Asian-owned. She also demonstrates how easy it is to prepare the noodles. The ad concludes with her giving the noodles a "10 out of 10" rating. # Brand positioning Fly By Jing is presented as a modern, woman and Asian-owned food brand that offers delicious and convenient meal options. The brand focuses on providing high-quality, flavorful noodles made with unique ingredients. By highlighting the protein content and air-dried nature of the noodles, Fly By Jing caters to health-conscious consumers who don't want to compromise on taste. It positions itself as a premium yet accessible brand that acknowledges cultural values and celebrates culinary experiences. # Product Fly By Jing Chili Crisp Noodles are air-dried noodles, offering a chewy texture and rich, spicy flavor. Marketed toward consumers who enjoy spicy food and seek convenient meal options, the noodles contain 12 grams of protein per serving. Preparation involves boiling the noodles for six minutes, then adding the included sauce and condiments. The product is presented as an easy-to-make, protein-packed, and delicious meal that is also owned by a woman and Asian-owned. # Visual style The ad has a UGC feel with casual, relatable visuals. It's shot in a home kitchen setting, using natural lighting. The editing style includes quick cuts to maintain a brisk pace, syncing with the voiceover. The video combines close-up shots of the product with the creator speaking directly to the camera, creating a personal connection. The production quality is simple, contributing to an authentic, unpolished aesthetic. # Hooks Spoken: These Fly By Jing noodles are / so delicious. Text overlay: These Fly By Jing noodles are / so delicious. Visual: 00:00–00:02: A woman with light brown hair with blonde highlights, fair skin, and full makeup holds up a bowl of Fly By Jing chili crisp noodles with chopsticks, displaying the texture. She wears a cream sweater. The background is a neutral-colored kitchen with stainless steel appliances. / 00:02–00:03: Close-up shot of the woman as she takes a bite of the noodles, showing her enjoying the meal. The brand's red packaging is visible in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points Consumers seek convenient, tasty meals that also provide nutritional benefits, such as protein. They often need to make trade-offs between convenience, taste, and nutrition. # Value propositions - Convenient and tasty meal option with added protein - Air-dried noodles for a unique chewy texture - Supports a woman and Asian-owned business # Benefits - Delicious taste - Super chewy texture - Easy to prepare - Good source of protein # Features - Air-dried noodles - Chili crisp oils - 12 grams of protein # Call to action None used. # Social proof - "Fly by Jing 10 out of 10 with these noodles because I absolutely love noodles but I love getting my protein in and I love that they're delicious." – Female 1 (Creator) # Point of view - Customer 100% – A real customer shares her firsthand experience and honest opinion about the product, using casual language and a relatable tone. # Storyline - 00:00–00:02 The creator begins by showcasing the cooked noodles, highlighting their appearance and texture. - 00:02–00:05 She introduces the Chili Crisp Noodles, mentioning that she loves spicy food, framing her review as a personal preference-driven experience. - 00:06–00:09 The creator emphasizes how delicious the noodles are and showcases their chewy texture, adding to the sensory experience. - 00:09–00:13 Building on the previous points, the creator emphasizes that the brand is woman and Asian-owned, adding a dimension of social responsibility and values alignment to the pitch. - 00:13–00:18 She states that the noodles contain 12 grams of protein, positioning it as a healthier meal option. This continues to build the value proposition by highlighting the convenience and health aspects. - 00:18–00:25 The ad transitions to demonstrating the preparation process, showcasing how easy and quick it is to cook the noodles. - 00:25–00:30 The creator eats the noodles again, emphasizing their deliciousness once more as a final endorsement. - 00:31–00:36 Finally, she gives the Fly By Jing noodles a "10 out of 10" rating, reiterating her love for the noodles due to their taste and protein content. - 00:37–00:40 Repeats the opening, highlighting their appearance and texture. - 00:40–00:43 Repeats the introduction, mentioning that she loves spicy food. - 00:43–00:47 Repeats the emphasis on how delicious the noodles are and showcases their chewy texture. - 00:47–00:50 Repeats the point that the brand is woman and Asian-owned. - 00:50–00:55 She states that the noodles contain 12 grams of protein, positioning it as a healthier meal option. - 00:56–01:02 Repeats the demonstration of the preparation process, showcasing how easy and quick it is to cook the noodles. - 01:02–01:07 The creator eats the noodles again, emphasizing their deliciousness once more as a final endorsement. - 01:07–01:14 She gives the Fly By Jing noodles a "10 out of 10" rating, reiterating her love for the noodles due to their taste and protein content.

# Ad summary A woman shows Fly By Jing noodles and chili crisp, then shares the food with her son. # Brand positioning Fly By Jing is presented as a culinary brand specializing in premium Chinese condiments and noodles that elevate everyday meals. The brand is positioned for consumers seeking authentic, flavorful experiences with a modern twist. With a focus on unique ingredients and bold tastes, Fly By Jing aims to challenge conventional expectations by offering high-quality pantry staples. # Product The ad features Fly By Jing's chili crisp and noodles. The chili crisp is shown in a red jar with the label "Fly By Jing Chili Crisp." The noodles are pre-made noodles that are ready to eat by adding the chili crisp. The ad showcases the noodles with the chili crisp, highlighting their visually appealing texture and rich color. The use case involves enjoying a flavorful and convenient meal at home, emphasizing both taste and ease of preparation. # Visual style The ad has a casual, UGC-style aesthetic with simple editing. It feels like a standard mobile video. # Hooks Spoken: Female 1: That's like soy noodles. Text overlay: 00:00–00:05 / Fly by Jing / Understood the assignment Visual: 00:00–00:01: A woman indoors holds up a green package of Fly By Jing noodles to the camera with her right hand, and a red container of Fly By Jing chili crisp in her left hand. In front of her are two bowls of noodles. The background shows a living room with a staircase. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Flavorful and convenient meal at home. # Benefits - Delicious taste - Easy to prepare # Features - Chili crisp - Noodles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer enjoying and sharing the product. # Storyline - 00:00–00:01 The video begins with a woman showing the brand's chili crisp and noodles. - 00:01–00:06 She prepares and serves the noodles with the chili crisp. - 00:06–00:11 The woman tries the noodles and enjoys them. - 00:11–00:31 She then offers the noodles to her son, who also enjoys them.

# Ad summary This is a short video showcasing a person eating noodles with an egg on top. The first half of the video is a close up of the person's face eating the noodles and the second half of the video is a man at a nightclub. # Brand positioning The brand is not explicitly stated, but the ad implies the brand aims to provide a unique and satisfying noodle dish experience. The ad doesn't explicitly state any values, tone, or lifestyle, but the brand does push against the norm of traditional noodle dishes with the unique combination of flavors and textures. The brand positioning is primarily functional, focusing on taste and the satisfying experience of enjoying the noodles. # Product The product is a noodle dish topped with a soft-boiled egg and sesame seeds. The noodles appear to be coated in a thick, savory sauce, and the egg adds a creamy richness to the dish. The noodles are likely made for anyone who enjoys exploring new flavors and textures. The product details include unique preparation, rich sauce, and the addition of a soft boiled egg. A USP is the implied promise of a satisfying and indulgent culinary experience. The occasion of use shown is a simple meal, likely to be enjoyed at home. # Visual style The ad has a UGC feel with a mix of close-up food shots and club scenes. The editing style includes quick cuts and shaky camera work. The production quality is a hybrid of amateur and polished, with the food shots appearing more professionally lit and the nightclub scene having a more raw feel. The pacing is fast, with frequent cuts to different scenes. The edits are not directly timed to the music beats. # Hooks Spoken: 00:01-00:04 One slurp is all it takes Text overlay: 00:01–00:04 One slurp is all it takes Visual: 00:01–00:04: Extreme close-up of a person's face as they bring a forkful of noodles to their mouth. The person has pink lipstick. The camera is shaky and follows the motion of the fork. The lighting is bright and focused on the food and the person's face. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the desire for a quick and satisfying meal that is also delicious and unique. The visual description of the person enjoying the noodles, along with the words "One slurp is all it takes," implies that the product solves this problem by offering a convenient and flavorful meal option. # Value propositions - The combination of noodles and a soft-boiled egg offers a unique and satisfying culinary experience, worth exploring for its novel flavors and textures. # Benefits - Unique flavors - Satisfying experience # Features - Noodles - Soft-boiled egg # Call to action None used. # Social proof - None used. # Point of view - Customer 50% - The customer's POV is communicated through close-up shots of eating the noodles. - External source 50% - The external source POV is communicated through the man at a nightclub. # Storyline - 00:00–00:01 The video begins with a close-up shot of a bowl of noodles topped with an egg. - 00:01–00:04 A person is shown bringing a forkful of noodles to their mouth. The message being conveyed is that one slurp is all it takes to enjoy this noodle dish. This is from the customer's perspective, showing the act of eating and enjoying the food. The tone is casual and inviting. - 00:05–00:11 The video transitions to a man in a nightclub setting. The message or intention is unclear, and its connection to the previous scene is ambiguous. This is from the perspective of an observer, watching the man in the nightclub. The tone is energetic and lively, contrasting with the previous scene.

# Ad summary This ad features a woman showing Fly By Jing's Chili Crisp Noodles. She begins by eating the noodles, then shows the packaging and prepares the noodles. # Brand positioning Fly By Jing is presented as a brand offering authentic Sichuan flavors, specifically through their chili crisp products. The brand is positioned as a provider of high-quality, flavorful ingredients that elevate simple dishes. With claims like "No. 1 best selling Sichuan chili crisp sauce," Fly By Jing aims to occupy a premium space, contrasting with the notion of cheap or low-quality instant noodles. They appear to push against category norms by delivering restaurant-quality flavors in a convenient, at-home format, promoting both functional convenience and an emotional connection to bold, traditional tastes. # Product Fly By Jing's Chili Crisp Noodles are presented as a convenient and high-quality instant noodle option. The ad highlights that the noodles are "bouncy Sichuan noodles mixed with a spicy tingly tingy sauce." The product is designed for individuals seeking a quick and flavorful meal without sacrificing taste. It is stated the noodles can be made in six minutes and claims that it doesn't taste like those instant cheap noodles at all. The ad suggests the noodles are made with Fly By Jing's No. 1 best selling Sichuan chili crisp sauce. The convenience and premium taste are key selling points for this product. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a home kitchen with natural lighting. The editing consists of quick cuts to showcase the preparation and enjoyment of the noodles. The production quality is simple and straightforward, lending an authentic feel. The pacing is moderate, with cuts timed to key moments in the preparation process. # Hooks Spoken: 00:01–00:02: [Playful] Noooo it's mine Text overlay: 00:02–00:02: I tried Fly By Jing's Chili Crisp noodles Visual: 00:00–00:02: Close-up shot of a person's face as they eat noodles with chopsticks. The camera is tilted at an angle and zooms in on the person's mouth. The person has dark hair and is wearing a black shirt. They are indoors under warm lighting. # Funnel stage Consideration # Pain points The ad addresses the frustration of wanting a quick and easy meal option without sacrificing flavor and quality. # Value propositions - Quick preparation (6 minutes) combined with a premium taste experience that is presented as superior to cheap instant noodles. # Benefits - "it hit the spot perfectly" - can make the noodles in six minutes - "it doesn't taste like those instant cheap noodles at all" - made with their No.1 best selling Sichuan chili crisp sauce # Features - bouncy Sichuan noodles - spicy tingly tingy sauce # Call to action None used. # Social proof - "No.1 best selling Sichuan chili crisp sauce" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a woman eating noodles with chopsticks, tilted towards the camera. - 00:01–00:02 She says "Noooo it's mine," conveying a playful tone and implying the noodles are highly desirable. - 00:02–00:03 The woman continues to eat the noodles enthusiastically, looking directly at the camera. - 00:03–00:04 She states, "I tried Fly By Jing's Chili Crisp noodles," introducing the product being featured. - 00:04–00:06 She holds up a package of Fly By Jing Chili Crisp Noodles, followed by her partner and baby entering the background. - 00:04–00:07 She says "they're bouncy Sichuan noodles mixed with a spicy," emphasizing the noodle's texture and flavor profile. - 00:07–00:08 The scene transitions to a pot of boiling water where the noodles are being cooked on a gas stove. - 00:07–00:09 She continues "tingly tingy sauce," describing the sauce's sensation, while using chopsticks to stir the noodles in the pot. - 00:09–00:10 The cooked noodles are drained in a sink, then poured into a light blue bowl. - 00:09–00:12 While adding the sauce, she says "it hit the spot perfectly, although you can make the noodles in six minutes." - 00:12–00:14 She adds additional seasonings to the bowl. - 00:14–00:15 She stirs the noodles with chopsticks, showing the finished dish. - 00:12–00:17 She says, "it doesn't taste like those instant cheap noodles at all and it makes sense because it's made with their," - 00:16–00:18 While holding her baby, she eats the noodles with chopsticks, looking directly at the camera. - 00:17–00:19 She completes her sentence: "No. 1 best selling Sichuan chili crisp sauce,"

# Ad summary The ad showcases Fly By Jing's Sweet & Spicy Noodles and how to prepare them. The video starts with the final dish and then shows each step of cooking the noodles, adding the included sauce, and topping it off with meat, vegetables, egg, and spices for a filling meal. # Brand positioning Fly By Jing is presented as a modern food brand focused on delivering authentic Sichuan flavors through high-quality pantry staples and snacks. The brand aims to occupy a space in the consumer's mind as a purveyor of unique, artisanal tastes, using traditional ingredients to create bold and innovative products. Fly By Jing is explicitly positioned as 'Artisan Crafted' with 'Flavor First,' suggesting they prioritize quality ingredients and taste over conventional convenience. The brand aligns with a lifestyle that values culinary exploration, elevated home cooking, and a willingness to experiment with new flavors. By highlighting the 'Sun Dried' noodles and use of 'Spicy Chili Sauce,' the brand conveys a commitment to traditional methods and authentic taste. Fly By Jing aims to defy category norms by offering premium, chef-inspired flavors in a shelf-stable format, differentiating itself from mass-produced instant noodles. The brand’s positioning leans towards emotional appeal, inviting customers to elevate their meals with exciting, globally-inspired flavors and experiences. # Product Fly By Jing's Sweet & Spicy Noodles are featured as a convenient, flavorful meal option. The product is presented as 'Sun Dried' and 'Artisan Crafted,' emphasizing quality and authenticity. The product includes noodles and a Sweet & Spicy Chili Sauce, which are the core components needed to create the dish. The noodles are intended for anyone seeking a quick yet delicious meal, as shown by the simple cooking process involving boiling water and mixing in the sauce. Additional toppings (meat, vegetables, egg, and spices) can be added to customize the meal, addressing the potential purchase barrier of limited customization. The ad highlights the ease and speed of preparation, suggesting the noodles are worth trying for their convenience and bold flavors. The use occasions are for a quick lunch or dinner that provides a gourmet experience without extensive cooking time. # Visual style The ad has a polished commercial aesthetic that blends product demo with the feel of UGC. The editing rhythm is smooth, with static shots and smooth transitions. The production quality is high, supporting the intended tone. The BPM is moderate, creating a relaxed pace. The cuts are timed to the music. # Hooks Spoken: 00:00–00:01 [SINGING] Already gave you the time and the place, don't be shy Visual: 00:00–00:01 A teal bowl with an orange interior is held up by a person with manicured nails. The bowl is full of brown-orange noodles. The person holding the bowl is wearing a burgundy sweater and black leggings. The background is a white wall with framed art and white boxes. The camera framing is medium with no movement. # Funnel stage Consideration # Pain points The ad implies that viewers might be looking for a quick and easy meal solution that doesn't compromise on flavor and quality. Visuals of the finished dish being topped with additional ingredients suggest a desire for a customizable meal, hinting that viewers are perhaps tired of sacrificing taste for convenience. # Value propositions - Authentic Sichuan flavors in a convenient format - Elevated home cooking with gourmet taste - Customizable meal option that is quick and delicious # Benefits - Convenient and easy to prepare - Flavorful and customizable - Quick meal option # Features - Sun Dried noodles - Artisan Crafted - Sweet & Spicy Chili Sauce included # Call to action None used. # Social proof - None used. # Point of view - Customer 40% – A real customer is shown eating the noodles. - Brand 60% – The brand is shown demonstrating the cooking process. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a bowl of noodles being held up with chopsticks. The message is to show the finished product and entice the viewer with the appealing final result. The perspective is from someone who is experiencing and presenting the tasty noodles, signaling the quality of the dish. - 00:01–00:09 00:01–00:09 A hand is shown holding a package of Fly By Jing Sweet & Spicy Noodles, then cutting it open and pouring the dried noodles into a pot of boiling water on a gas stovetop. This is the beginning of the product preparation. The perspective is from someone demonstrating how easy it is to prepare the noodles. The movement is sped up to showcase the quickness and ease. - 00:09–00:17 00:09–00:17 The noodles are shown fully cooked in the pan, and the chili sauce is being squeezed into the noodles. Someone mixes the noodles and sauce together with chopsticks. This conveys that the sauce is included in the package and mixes well with the noodles. The perspective is from someone preparing the noodles. - 00:17–00:39 00:17–00:39 The cooked noodles are poured into a bowl, then topped with seasoned meat, broccoli, a halved egg, spices, and herbs. This shows how the noodles can be customized for a full meal and increases the appeal of the noodles. The perspective is from someone building out the complete dish. - 00:39–00:44 00:39–00:44 The ad ends with a woman eating the noodles, demonstrating how enjoyable they are. The perspective is from a customer enjoying the meal, suggesting that the noodles are satisfying and delicious.

# Ad summary This ad for Fly By Jing’s new noodles features the brand’s founder, Jing, making and enjoying the noodles. She highlights the convenience and premium quality of the noodles, positioning them as a superior alternative to traditional instant noodles. # Brand positioning Fly By Jing is presented as a premium Asian food brand focused on flavor and quality without compromise. The brand aims to occupy a space in the consumer's mind as the purveyor of convenient yet gourmet Asian flavors, achieved through small-batch artisan processes and premium ingredients. It pushes against the category norms of cheap and convenient instant noodles by offering a flavorful and high-quality experience, suggesting it aligns with a lifestyle that values authentic and delicious food experiences, even when time is limited. The brand positioning combines both functional aspects, such as quick preparation, with emotional aspects, such as transporting the consumer to an authentic Asian noodle shop experience. # Product Fly By Jing’s new viral noodles are an instant noodle product that provides a convenient, high-quality alternative to traditional instant noodles. These noodles, made through an artisanal process in Sichuan using premium ingredients, are ready in six minutes and offer a chewy and bouncy texture. Each pack includes the brand's signature flavors, like chili crisp, sweet, and spicy, ensuring a flavorful experience with plenty of sauce. The noodles are designed to offer the taste of an authentic Asian noodle shop, even when enjoyed at home. They address the common purchase barriers associated with instant noodles, such as soggy texture, flat flavor, and undesirable ingredients, by emphasizing flavor, quality, and premium ingredients. # Visual style The ad has a polished UGC feel, blending high-quality shots of the product with casual, personal moments featuring the brand's founder. The editing style includes quick cuts and transitions that keep a brisk pace, syncing visual actions with voiceover lines to maintain viewer engagement. The overall aesthetic leans towards natural lighting and warm tones, creating an inviting and authentic vibe that highlights the product's premium quality and convenience. The pacing is consistent throughout the ad, enhancing its digestibility and appeal on social media platforms. # Hooks Spoken: Female 1: This is how I created Fly By Jing's new viral noodles. Text overlay: 00:00–00:03: this is how I created Fly By Jing's new viral noodles Visual: 00:00–00:01: A package of Fly By Jing noodles is shown being opened on a wooden surface, with a jar of chili crisp visible in the background. The lighting is warm and the camera focuses closely on the hands opening the package. / 00:01–00:03: A plate of cooked noodles is shown, with a hand adding chopped green onions as garnish. The lighting is bright, and the camera is close to the plate to highlight the texture and presentation of the noodles. # Funnel stage Consideration # Pain points The ad conveys a pain point about the unsatisfactory nature of most instant noodles, highlighting their “soggy texture, flat flavor, and ingredients that you don't want in your body.” # Value propositions - Artisanal process in Sichuan using premium ingredients conveys value by promising an unmatched quality that goes beyond standard instant noodles. - Ready in six minutes offers convenience without sacrificing the authentic experience of Asian noodles. - The phrase 'flavor and convenience with zero compromise' directly positions the product as a solution that doesn't force consumers to choose between taste and ease of preparation. # Benefits - Chewy and bouncy texture - Like you've been transported to an authentic Asian noodle shop - Flavor and convenience with zero compromise - Never skimp on the sauce # Features - Artisanal process in Sichuan - Premium ingredients - Ready in six minutes - Each pack comes with Fly By Jing flavors # Call to action Have you tried our noodles yet? Let me know what you think # Social proof - None used. # Point of view - Customer 75% – The ad is primarily from the perspective of the brand's founder, who uses personal anecdotes and experiences to connect with viewers as a fellow noodle lover and customer of the brand. - Brand 25% – The brand's voice is present through direct claims about the product's artisanal process, premium ingredients, and unmatched quality, reinforcing its value and positioning. # Storyline - 00:00–00:02 The ad begins by showcasing the preparation of Fly By Jing’s new noodles, enticing viewers with the promise of a unique culinary experience. - 00:00–00:02 Jing introduces herself as the creator of Fly By Jing’s new viral noodles, establishing her connection to the product and framing the content as her personal product showcase. - 00:03–00:05 The narrative transitions to Jing expressing her love for noodles, setting up the problem that she didn’t love the instant noodle options available. This helps the brand to establish the personal need that drove product creation. - 00:05–00:11 Jing highlights the shortcomings of most instant noodles in stores, criticizing their cheapness, convenience, and the trade-off between speed and taste/quality. - 00:11–00:16 Jing continues by highlighting the undesirable traits of most instant noodles, noting their soggy texture, flat flavor, and unwanted ingredients. This helps to reinforce the value proposition of the advertised product. - 00:16–00:18 Jing states that she knew there had to be a better way, emphasizing that the product fills an unmet need in the market. - 00:17–00:18 Jing notes that she created the product, implying that the brand will deliver a superior solution. - 00:18–00:21 Jing highlights that their noodles are made with an artisanal process in Sichuan. This supports the product's superior quality. - 00:21–00:24 The ad underscores the premium ingredients used in the noodles, promising unmatched quality. - 00:25–00:27 The ad highlights the speed and ease of making the noodles. This signals the product is worth purchasing. - 00:27–00:33 The ad touts that the noodles transport you to an authentic Asian noodle shop. This helps connect the product to its cultural origins. - 00:33–00:36 The ad communicates that they never skimp on the sauce. This highlights that you'll get more for your money. - 00:36–00:41 The ad points out that each pack comes with Fly By Jing flavors that you already love, like chili crisp, and sweet & spicy. This helps to reinforce familiarity with the product. - 00:41–00:43 Jing summarizes that the product is about flavor and convenience with zero compromise, highlighting the product's core value proposition. - 00:43–00:46 Jing directly asks viewers if they have tried the noodles yet and encourages them to share their thoughts. This engages the customer and promotes immediate interaction.

# Ad summary This ad promotes a Fly By Jing gift set as an idea for the foodie in your life. It showcases the packaging, the products contained within, and where the gift set can be found, along with the price point. # Brand positioning Fly By Jing is a brand presented as offering unique flavor combinations in the food space. The brand makes Sichuan chili sauces and noodle dishes. The ad promotes the products as sun-dried, never fried, vegan, and plant-based. The brand is positioned as high-end and authentic, making anything taste better. # Product The product is a Fly By Jing gift set featuring 4 spicy chewy noodle meals and 2 jars of chili crisp. The noodles are sun-dried, never fried, vegan, and plant-based. The packaging indicates that the set includes original Sichuan chili crisp, sweet and spicy Sichuan chili crisp, chili crisp noodles, and sweet and spicy chili crisp noodles. The back of the packaging shares product information such as Scoville units, what the flavor will remind you of, what it tastes like, and what it goes well with. The packaging states that the gift set 'Makes anything taste better,' is ready in under 10 minutes, and is perfect for cozy nights. # Visual style The ad has a clean, polished look with a focus on product visibility. The editing is simple with static shots, a neutral background, and minimal transitions, keeping the focus on the featured product. The pacing is slow and methodical with cuts timed to music changes, giving the viewer ample time to see the details. # Hooks Spoken: 00:00–00:02: Gift idea for the foodie in your life! [enthusiastic] Text overlay: 00:00–00:02 GIFT IDEA / 00:00–00:02 FOR THE / 00:00–00:02 FOODIE IN / 00:00–00:02 YOUR LIFE! Visual: 00:00–00:02: A retail store aisle featuring an assortment of gift sets and gift items arranged on shelves with neutral lighting and a linoleum floor. A vertical text overlay in black, bold, sans-serif font reads, 'GIFT IDEA FOR THE FOODIE IN YOUR LIFE!' # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad does not explicitly highlight a pain point, however, the ad implies that some consumers may be looking for a gift idea for foodies in their life. # Value propositions - Convenient and easy to prepare in under 10 minutes - Gift set that is sure to please foodies - Sun-dried, never fried - Vegan and plant-based protein # Benefits - Makes anything taste better - Perfect for cozy nights # Features - 4 spicy chewy noodle meals - 2 jars of chili crisp - Sun-dried - Never fried - Vegan - Plant-based protein - Ready in under 10 minutes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a shot of a shelf filled with gift sets and gift items. - 00:02–00:06 The shot then focuses on a Fly By Jing gift set. - 00:06–00:09 The camera then rotates, showing the products within the box, along with the quantity included in the set. - 00:09–00:10 The camera rotates again, displaying the words 'Makes anything taste better'. - 00:10–00:12 The camera rotates once more, this time showing the back of the package which details ingredients, flavor profiles, and serving suggestions for each product within the set. - 00:12–00:14 The ad wraps up with the product being placed in a shopping cart, the text overlay highlighting the price and retailer.

# Ad summary A woman shows how to make Fly By Jing noodles at home and asks her fiance to rate them for dinner. # Brand positioning Fly By Jing sells artisan crafted noodles. They are different because they are not homemade, saving the consumer a lot of time. # Product The featured product is the Fly By Jing noodle kit. The kit includes two flavors: sweet and spicy and chili crisp. The kit comes with noodles, sauces, and chives to add to the noodles. The noodles only take 6 minutes to make. # Visual style The ad has a medium production quality and is filmed like a UGC video. It features quick cuts and has natural lighting. # Hooks Spoken: I'm cooking my fiancé meals until he rates one a 10 out of 10. Text overlay: 00:00–00:07 Visual: 00:00–00:07 A medium, selfie-style shot shows a light-skinned female in her 20s with long brown hair in a ponytail, wearing a gray and red sweater. She's standing behind a marble kitchen counter with light-colored wood cabinets behind her. She holds a red Fly By Jing gift box in front of her. # Funnel stage Consideration # Pain points None used. # Value propositions - Quick meals - Easy to make # Benefits - Easy to make - Extra protein # Features - Gift set - Sold in Target - Two flavors: sweet and spicy and chili crisp # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The customer describes the noodles and makes them in her own kitchen. # Storyline - 00:00–00:05 A woman shows a Fly By Jing noodle kit to the camera and says she is cooking for her fiance. - 00:05–00:07 00:05–00:07 She says that her fiance doesn't know that the noodles aren't homemade, and she is excited to see his reaction. - 00:07–00:16 00:07–00:16 She explains that the gift set is sold at Target and includes two flavors: sweet and spicy and chili crisp, which also come with sauces. - 00:17–00:25 00:17–00:25 She says the noodles only take 6 minutes to make. Then, she adds 6 cups of water to a pot and adds the noodles to the pot. - 00:25–00:27 00:25–00:27 She says to cook the noodles for 6 minutes. - 00:27–00:30 00:27–00:30 She drains the noodles in the sink. - 00:30–00:43 00:30–00:43 She dumps the noodles in a clear container, adds the sweet and spicy sauce, then mixes it. - 00:35–00:40 00:35–00:40 She adds chicken, a chives packet, and sesame seeds. - 00:40–00:43 00:40–00:43 She shows the final product to the camera. - 00:43–00:53 00:43–00:53 She makes the chili crisp noodles, using chili crisp and sweet soy sauce. - 00:53–00:54 00:53–00:54 She puts both containers of noodles next to each other. - 00:54–01:50 00:54–01:50 She asks her fiance to taste both noodle recipes. - 01:21–01:34 01:21–01:34 She asks him what his rating is and then admits that she did not make the noodles.

# Ad summary The ad showcases the preparation of Fly By Jing's Mala Noodles by cooking the noodles, stir-frying spinach and steak, and combining everything with the mala sauce. # Brand positioning Fly By Jing positions itself as a modern Asian food brand focused on delivering authentic and bold flavors through high-quality ingredients. It aligns with a lifestyle that values culinary exploration, convenience, and a celebration of Chinese culinary traditions, distinguishing itself through a focus on premium ingredients and unique flavor profiles. The brand aims to occupy the space of accessible gourmet, offering restaurant-quality flavors in a convenient format for home cooking. # Product The featured product is Fly By Jing's Mala Noodles, an instant noodle kit designed for convenience and authentic flavor. Each kit includes noodles, a sauce packet, and seasoning. These noodles are made to be prepared quickly by boiling or steaming, then combined with the provided sauces and any desired additional ingredients such as steak and spinach. The key USPs are the bold, authentic Mala flavor and the convenience of a quick, easily customizable meal. The ad emphasizes its versatility and suitability for busy lifestyles, offering a restaurant-quality experience at home. Purchase barriers are addressed by showcasing its ease of preparation and highlighting how quickly one can create a delicious and satisfying meal. # Visual style The ad has a polished, authentic feel, with bright, natural lighting and a modern kitchen setting. The editing is clean and smooth, using simple cuts to show each step of the preparation. It is designed to appeal to a foodie audience on social media. The pacing is moderate, focusing on clear visuals of each ingredient and step. The video mimics authentic social media content, as it is shot from a customer's perspective and feels more authentic. # Hooks Spoken: 00:23–00:25 we LOVE a free face steam Text overlay: 00:23–00:25 we LOVE a free face steam 🧖🏼‍♀️ (caption box) Visual: 00:23–00:25 The woman is pouring the noodles from the pot into a metal strainer. She is speaking to the camera and the rising steam is hitting her face. # Funnel stage Consideration # Pain points The ad addresses the pain point of craving flavorful, authentic Asian cuisine but lacking the time or skills to prepare it from scratch. The steam providing a free face steam implies that the woman is saving time and money. # Value propositions - Convenience: Quick preparation and easy customization for busy lifestyles. - Authenticity: Bold Mala flavor that brings a restaurant-quality experience home. # Benefits - Quick - Easy to customize meal - Authentic flavor # Features - Mala Noodles - Includes a sauce packet - Includes seasoning # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer preparing and enjoying the noodles, creating a relatable and authentic experience. # Storyline - 00:00–00:01 The ad begins with a close-up of the finished noodle dish, highlighting its visual appeal and suggesting a delicious outcome. - 00:01–00:04 The video then transitions to the brand's Mala Noodle package, implicitly indicating the source of the ingredients. - 00:04–00:09 The presenter transitions to the cooking process, preparing and presenting the noodles and ingredients. - 00:09–00:37 Continuing the cooking process, the presenter shows the different steps of preparing the different ingredients. - 00:37–00:41 The process culminates with the finished dish as a close-up of the prepared dish, reinforcing its final appeal. - 00:41–00:59 The presenter seasons the dish and eats the final product, conveying the enjoyment and satisfaction derived from consuming the product. This emphasizes the ultimate enjoyment of eating the final dish.

# Ad summary In this UGC-style ad, a young creator showcases the new line of Fly By Jing noodles and chili oils. He emphasizes the brand's 'coolest packaging' and the ease and speed of making the product. # Brand positioning Fly By Jing is positioned as a premium, trendy food brand specializing in Sichuan chili sauces and noodles. The brand aims to occupy the space of being an innovative and high-quality Asian pantry staple that pushes against the typical norms of mass-produced sauces. It aligns with a lifestyle that appreciates bold flavors and unique culinary experiences. The brand's packaging and product names suggest a playful, modern approach to traditional ingredients, and they aim to provide an at-home experience that is simple and fast, while still delivering on quality and flavor. # Product The advertised products are Fly By Jing's artisan crafted noodles and chili oils. The noodles are sun-dried and mixed with a spicy, tangy sauce and come in two flavor options: Sweet and Spicy, and Chili Crisp. The oils come in the four classic flavors, classic, sweet and spicy, extra crunchy, and extra spicy. The USPs are the unique flavor profiles and the brand's reputation for quality. The products are intended for use as a quick and easy snack or meal. The ad addresses the barrier of time by highlighting the product’s 7-minute prep time. # Visual style The ad's overall aesthetic is casual and bright, with a focus on showcasing the product in a relatable setting. The editing style uses quick cuts and static shots to keep the pace moving. The production quality has a UGC feel, supporting the intended tone of authenticity and approachability. The pacing is consistent throughout the ad, with cuts timed to the voiceover. All shots are center framed. # Hooks Spoken: 00:00–00:01 [Enthusiastic] Noodle pulls. Text overlay: 00:00–00:03 / 00:00–00:01 Visual: 00:00–00:01 The creator, a young man with blonde hair, stands behind a marble countertop in a modern kitchen. He holds a fork with noodles over a wooden bowl that is resting on top of a purple and red box. The background features wood cabinets and stainless steel appliances. # Funnel stage Consideration # Pain points The ad addresses the need for a quick and satisfying snack. # Value propositions - 7 minute at home snack - Hit with a bunch of flavour - New best snack # Benefits - Coolest packaging - Easy to make # Features - Sun dried - Artisan crafted noodles # Call to action Check out Fly By Jing see where you can get these ASAP. # Social proof - "Fly By Jing one of my all time favorite brands..." - Male 1 (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of a customer of the brand, delivered through casual tone and handheld camera framing. # Storyline - 00:00–00:02 00:00–00:02 The creator holds up a forkful of prepared noodles, then gestures to the boxes of Fly By Jing noodles and chili oils. - 00:02–00:07 00:02–00:07 The creator showcases the packaging of the new Fly By Jing noodles, emphasizing that Fly By Jing is one of his all time favorite brands. The intent is to quickly establish his familiarity and liking of the brand. - 00:07–00:15 00:07–00:15 The creator calls out that he got a set of the big four classic chili oils. The intent is to show the variety of options available from Fly By Jing. This transitions to the creator taking a bite of the noodles. - 00:15–00:29 00:15–00:29 The creator eats the noodles and describes the taste, emphasizing the flavor and ease of preparation. He ends by telling the audience to check out Fly By Jing.

# Ad summary This ad showcases the Fly By Jing gift set available at Target, highlighting its contents: two jars of chili crisp and four bags of noodles. The ad emphasizes its suitability for stocking stuffers and various holiday gift exchanges. # Brand positioning Fly By Jing is presented as a brand that offers flavorful and unique food products, specifically chili crisp and noodles, designed to elevate everyday meals with bold and exciting flavors. The brand aligns with a modern, foodie-centric lifestyle, emphasizing quality ingredients and artisanal craftsmanship. Fly By Jing sets itself apart by offering Asian-inspired flavors with a contemporary twist, focusing on delivering convenient yet gourmet experiences. The brand's positioning is both functional, providing quick and tasty meal solutions, and emotional, appealing to consumers seeking culinary adventure and sensory delight. # Product The featured product is the Fly By Jing gift set, a limited-edition offering available at Target. This gift set includes two jars of chili crisp, one Original Sichuan Chili Crisp, and one Sweet & Spicy Sichuan Chili Sauce. Additionally, it contains four bags of noodles: two chili crisp noodles and two sweet & spicy noodles. These noodles are ready in 6 minutes and are advertised to pack craveable flavor and texture for a meal that tastes anything but quick. The gift set is positioned as a perfect option for stocking stuffers, White Elephant gifts, Christmas, or Hanukkah. The product emphasizes convenience without compromising on taste and quality, highlighting the bold and unique flavors that Fly By Jing is known for. # Visual style The ad features a blend of in-store shopping footage and close-up product showcases, giving it a UGC feel with a touch of product commercial polish. The editing style includes quick cuts to maintain a fast pace, syncing visuals and text overlays to the background music. The overall production quality aims for a hybrid approach, balancing the authenticity of user-generated content with the clarity and appeal of a professional ad. # Hooks Text overlay: 00:00–00:02 / NEW / Gift Set / Now at Target Visual: 00:00–00:02 A red shopping cart is being pushed through a store aisle, with shelves filled with various items in the background. The focus is on the shelves at eye level, showcasing different food and gift items. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding unique and convenient gift options for various occasions. The fast-paced holiday season and the need for quick meal solutions. # Value propositions - The limited-edition gift sets provide an exclusive opportunity to experience a variety of Fly By Jing's products. - The convenience of noodles ready in 6 minutes offers a quick yet delicious meal solution. - The inclusion of both chili crisp and noodles provides a complete flavor experience, blending heat, spice, and savory goodness. # Benefits - Perfect for Stocking Stuffers - White Elephant - Christmas or Hanukkah # Features - Limited Edition Fly by Jing Gift Sets - Ready in 6 minutes. Fly By Jing Noodles pack craveable flavor and texture for a meal that tastes anything but quick. - Comes with 2 jars of chili crisp - The Original Sichuan Chili Crisp - & The Sweet & Spicy Sichuan Chili Sauce - As well as 4 bags of noodles, 2 chili crisp noodles & 2 sweet & spicy noodles # Call to action Stop by Target to Check out this Delicious Gift # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a shopper discovering a product while shopping at Target. # Storyline - 00:00–00:02 A shopping cart is pushed through the aisles of a Target store to showcase the product's availability. - 00:02–00:06 00:02–00:06 A hand picks up the Fly By Jing gift set from the shelf. This action highlights the product's presence in the store and encourages viewers to consider purchasing it. - 00:06–00:12 00:06–00:12 The gift set is now placed in the shopping cart. This reinforces the idea of the product being readily available for purchase at Target. - 00:13–00:20 00:13–00:20 The product's contents are displayed: a jar of Original Sichuan Chili Crisp, a jar of Sweet & Spicy Sichuan Chili Sauce, a bag of chili crisp noodles, and a bag of sweet & spicy noodles. This aims to inform the viewer about the variety and flavors included in the gift set. - 00:21–00:23 00:21–00:23 The shopping cart is seen outside a Target store with the product. This visual reinforces the product's availability at Target, serving as a final call to action to visit the store.

# Ad summary The ad features two Asian people sharing Fly By Jing chili noodles. They share a single bowl of noodles, and the ad showcases their positive reactions and enjoyment of the food. # Brand positioning Fly By Jing is presented as a brand that offers authentic Sichuan flavors. The ad showcases the brand's commitment to delivering a unique and enjoyable culinary experience, highlighting the quality and deliciousness of their products. The brand is positioned as a provider of flavorful, convenient, and shareable meals. The focus on taste and shared experience positions the brand as a fun and accessible option for those seeking exciting new flavors. It seems to follow category norms within the CPG space, but pushes against typical bland ready-to-eat meals by doubling down on flavor. # Product The advertised product is Fly By Jing Chili Crisp Noodles, a ready-to-eat meal featuring bouncy Sichuan noodles mixed with a spicy, tingly, and tangy sauce. The noodles are sun-dried and artisan-crafted. The product is presented as a convenient and flavorful option for anyone looking to enjoy an authentic Sichuan culinary experience. The ad suggests that the noodles are worth trying and buying due to their unique taste and shareable nature. The noodles are suitable for sharing with a partner. # Visual style The ad has a casual, UGC feel, with bright lighting and static shots. The production quality is simple but effective, creating an authentic and relatable tone. The pacing is consistent with static shots. The audio-visual sync is timed to voiceover lines and reactions. # Hooks Spoken: 00:15–00:17: Female 1: Spicy. Text overlay: love at first bite Visual: 00:00–00:01: A man and woman stand side-by-side, holding a package of Fly By Jing chili crisp noodles in front of them. In the foreground is a bowl of noodles. Behind them is a wall covered in framed black-and-white photos. The lighting is bright and even. The woman wears glasses and a blue shirt; the man wears a neutral-toned patterned sweater. They both smile. / 00:01–00:02: The camera zooms in on a white bowl filled with chili crisp noodles topped with chopped green onions. The lighting is bright, highlighting the textures and colors of the dish. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points None used. # Value propositions - Authentic Sichuan flavors - Convenient and flavorful option for anyone looking to enjoy an authentic Sichuan culinary experience - Unique taste and shareable nature # Benefits - Unique and enjoyable culinary experience - Flavorful and delicious - Convenient and shareable meal # Features - Bouncy Sichuan noodles - Mixed with a spicy, tingly, tangy sauce - Sun-dried - Artisan crafted # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of customers sharing and enjoying the product. # Storyline - 00:00–00:01 A couple smiles and holds up a package of Fly By Jing chili crisp noodles and a bowl, presenting the product. - 00:01–00:02 The camera zooms in to show the noodles, which are topped with green onions. - 00:02–00:08 The couple shares a bowl of noodles, each using chopsticks to take a bite. - 00:08–00:09 The couple pauses to enjoy the flavor. - 00:09–00:15 The couple shares another bite of the noodles. - 00:15–00:17 The couple eats more noodles. The woman says the noodles are spicy.

# Ad summary This ad showcases customer reactions to the brand's stir-fry noodles, highlighting positive reviews and emphasizing the convenience of ditching delivery services for a quick and flavorful meal. # Brand positioning The brand is presented as a convenient and high-quality alternative to takeout, positioning itself as a premium option for quick and flavorful meals. The emphasis on customer testimonials and media accolades suggests a focus on credibility and social proof. The brand aims to occupy the space of convenient indulgence, offering a satisfying and easily accessible culinary experience that aligns with a lifestyle that values both taste and efficiency. # Product The featured product is the brand's new stir-fry noodles, presented as a quick and easy alternative to takeout. The noodles are highlighted as "flavorful" and "unique instant noodles". The ad addresses the common pain point of time-consuming meal preparation and the desire for convenient, delicious food. The noodles are shown being enjoyed in various settings, emphasizing their versatility for any occasion. The product’s key selling points are its ability to replace delivery services and its premium taste, making it a desirable option for those seeking a fast yet satisfying meal. # Visual style The ad has a bright, upbeat visual style with quick cuts and a UGC feel. The editing is fast-paced, reflecting modern social media trends, with cuts synchronized to the music's rhythm. The production quality is hybrid, blending polished commercial shots with authentic user-generated content, enhancing the ad's credibility and relatability. The pacing is consistent, maintaining a high energy level throughout. # Hooks Text overlay: 00:00–00:01 “Quick, easy, and addictively flavorful” / 00:00–00:01 bon appétit / 00:01–00:02 “I may never order takeout again” / 00:01–00:02 @ the kitchn / 00:02–00:03 “Most flavorful and unique instant noodles I’ve ever had” Visual: 00:00–00:01 A bowl of orange noodles is shown. A hand drops additional noodles into the bowl. The bowl is set on a green and white checkered surface. A red shape appears with the quote: “Quick, easy, and addictively flavorful” - bon appétit / 00:01–00:02 A bowl of noodles is held up with chopsticks. A purple shape appears with the quote: “I may never order takeout again” @ the kitchn / 00:02–00:03 A bowl of noodles is shown. A green tile wall is in the background. A green shape appears with the quote: “Most flavorful and unique instant noodles I’ve ever had” - Sparked # Funnel stage Consideration # Pain points The central pain point is the inconvenience and time consumption associated with ordering takeout. # Value propositions - The new stir-fry noodles offer a convenient and flavorful alternative to takeout, allowing you to enjoy a satisfying meal without the wait or expense of delivery services. - Quick, easy, and addictively flavorful - Most flavorful and unique instant noodles I’ve ever had - Our top pick for premium chili crisp noodles # Benefits - Ditch Delivery # Features - New Stir Fry Noodles # Call to action None used. # Social proof - “Quick, easy, and addictively flavorful” – bon appétit - “I may never order takeout again” – the kitchn - “Most flavorful and unique instant noodles I’ve ever had” – Sparked - “Our top pick for premium chili crisp noodles” – Wirecutter # Point of view - Customer 50% – Communicated through close-up shots of the customers enjoying the product and displaying satisfaction. - Brand 50% – Communicated through product claims and brand messaging about quality, convenience, and availability. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a montage of visually appealing shots of bowls of noodles, each paired with a quote from various sources such as bon appétit, the kitchn, Sparked, and Wirecutter, praising the noodles for their flavor and quality. The intention is to immediately capture attention by showcasing the product's appeal and endorsements from reputable sources, building trust and credibility. - 00:05–00:11 00:05–00:11 The scene transitions to a series of close-up shots of diverse individuals enjoying the noodles, with each person taking a bite and reacting positively. This is intended to demonstrate the product's broad appeal and elicit the viewer's desire to try the product, conveying that others enjoy it. - 00:11–00:14 00:11–00:14 The ad concludes by highlighting the product as a "New Stir Fry Noodles" that can help you "Ditch Delivery", paired with the product being "New at Target". This is to reiterate the convenience and availability of the product while emphasizing its ability to replace takeout options.