How Fenty Hair Advertises on Meta

# Ad summary This ad showcases Fenty Hair products in a travel-sized routine. The ad features a woman tapping on the screen to transition between different products, highlighting their compact size and suitability for travel. # Brand positioning Fenty Hair is presented as a modern and inclusive hair care brand that offers a range of products designed to cater to diverse hair needs. The brand emphasizes simplicity and effectiveness, with a focus on providing solutions for various hair concerns. Fenty Hair aims to occupy a space in the consumer's mind as a go-to brand for reliable and travel-friendly hair care. The brand aligns with a lifestyle that values convenience and quality, pushing against the norm of bulky or inconvenient hair care routines. The brand positioning is both functional, offering practical solutions for hair care, and emotional, promoting confidence and ease in maintaining healthy hair. # Product The ad features several Fenty Hair products, each designed to address specific hair care needs. The products include: The Protective Type 5-in-1 Heat Protectant Styler, a heat protectant that also styles hair; The Comeback Kid Instant Damage Repair Treatment, a treatment for repairing damaged hair; The Rich One Moisture Repair Shampoo, a shampoo designed to repair and moisturize hair; and The Richer One Moisture Repair Deep Conditioner, a deep conditioner for intense hydration. All products are highlighted as travel-sized, making them convenient for on-the-go use. The ad emphasizes the compact size and portability of these products, addressing the purchase barrier of inconveniently sized hair care items. The ad tells the viewer that these products are worth trying because they offer a complete hair care routine in a convenient, travel-friendly format. # Visual style The ad has a clean and polished aesthetic, with bright and even lighting. The editing style consists of quick cuts between static shots, creating a fast-paced rhythm. The production quality is high, resembling a polished commercial. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing the products in a modern and appealing way. # Hooks Spoken: 00:00–00:00: Female 1: Watch this, y'all. Text overlay: 00:01–00:08: MEET YOUR TRAVEL-SIZED HAIR ROUTINE Visual: 00:00–00:01: A close-up shot of a lavender bottle of Fenty Hair 'The Protective Type' product standing on a white marble bathroom counter. A hairbrush and makeup sponge are blurred in the background. The lighting is bright and even. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not having convenient, travel-sized hair care products. This is implied through the focus on the compact size of the products and the phrase 'MEET YOUR TRAVEL-SIZED HAIR ROUTINE'. # Value propositions - Complete hair care routine in travel-sized format - Multi-functional heat protectant that also styles hair - Effective repair and moisture for healthy hair on the go # Benefits - Convenient for travel - Protects hair from heat - Repairs damaged hair - Moisturizes hair - Deeply conditions hair # Features - Travel-sized products - 5-in-1 Heat Protectant Styler - Instant Damage Repair Treatment - Moisture Repair Shampoo - Moisture Repair Deep Conditioner # Call to action SHOP NOW AT FENTYBEAUTY.COM # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing and promoting its products. # Storyline - 00:00–00:01 The ad begins with a close-up of a Fenty Hair product, 'The Protective Type 5-in-1 Heat Protectant Styler,' on a bathroom counter. - 00:00–00:01 The message conveyed is to introduce the product as part of a hair care routine. The perspective is from the brand, showcasing its product. The tone is informative and straightforward. - 00:01–00:02 The scene transitions to another Fenty Hair product, 'The Comeback Kid Instant Damage Repair Treatment,' also on a bathroom counter. - 00:01–00:02 This continues to build the idea of a complete hair care routine. The perspective remains from the brand, highlighting another product. The tone is consistent with the previous scene. - 00:03–00:04 The ad shows 'The Rich One Moisture Repair Shampoo' on a shelf in a shower. - 00:03–00:04 The message is to showcase the shampoo as part of the routine. The perspective is still from the brand, presenting the product in a bathroom setting. The tone remains informative. - 00:05–00:06 The scene transitions to 'The Richer One Moisture Repair Deep Conditioner' on a windowsill. - 00:05–00:06 This continues to emphasize the deep conditioner as part of the hair care routine. The perspective is from the brand, showcasing the product in a different setting. The tone is consistent. - 00:07–00:08 The ad concludes with all four products displayed together on a counter, with the Fenty Hair logo and a call to action to shop at FentyBeauty.com. - 00:07–00:08 The message is to present the complete travel-sized hair routine and encourage purchase. The perspective is from the brand, promoting its products and providing a clear call to action. The tone is promotional and direct.

# Ad summary A woman with curly hair promotes Fenty Hair's new hair and body mist. She says that Fenty Hair heard their customers and bottled their scent. She sprays the mist on her hair and body and says that the compliments did not stop. She says it smells like a spa day in a bottle and makes you feel like that girl. She says that with the mist, she can smell like wash day even on day four. # Brand positioning Fenty Hair is presented as a brand that listens to its customers and delivers products that meet their needs. The brand is positioned as luxurious and high-quality, as indicated by the reference to a "spa day in a bottle." The brand aligns with a lifestyle of self-care and confidence, aiming to make the customer feel like "that girl." Fenty Hair pushes against the norm of hair products that only focus on functionality, instead emphasizing the emotional and sensory experience of using their products. # Product Fenty Hair's new hair and body mist is a product designed to provide a long-lasting scent that makes the user feel like they just had a spa day. It is for anyone who wants to maintain a fresh, clean scent, even on day four after washing their hair. The mist is presented as a solution to the problem of hair losing its fresh scent over time. The product is worth trying because it provides a luxurious, long-lasting scent that boosts confidence and makes the user feel good about themselves. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: Fenty Hair actually heard us and bottled their scent. Text overlay: 00:00–00:02: Fenty Hair actually heard us (in white text) / 00:00–00:23: F E N T Y H A I R (in white text) / 00:02–00:03: and bottled their scent. (in white text) Visual: 00:00–00:02: A woman with curly hair is holding a jar and a bottle of Fenty Hair products. She is wearing a brown tank top and gold hoop earrings. The background is a blurred bedroom setting with a white bed and beige walls. # Funnel stage Consideration # Pain points The ad addresses the pain point of hair losing its fresh scent over time, particularly after wash day. The presenter states that with the mist, she can "smell like wash day even on day four," indicating that the product solves the problem of hair not smelling fresh for an extended period. # Value propositions - Long-lasting scent: The mist lasts all day, providing a continuous fresh scent. - Spa-like experience: The scent is reminiscent of a spa day, offering a luxurious and relaxing experience. - Confidence boost: The mist makes you feel like "that girl," enhancing your confidence and self-esteem. - Maintains freshness: The mist allows you to smell like wash day even on day four, extending the clean scent of your hair. # Benefits - Lasts all day - Smells like a spa day in a bottle - Makes you feel like that girl - Smell like wash day even on day four # Features - Hair and body mist # Call to action SHOP NOW AT FENTYHAIR.COM # Social proof - "The first time I sprayed this on, the compliments did not stop" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with the presenter holding the Fenty Hair products and stating that Fenty Hair heard their customers and bottled their scent. - 00:03–00:07 She mentions that she just finished styling her curls and is now sealing it in with the hair and body mist. - 00:07–00:08 She sprays the mist on her hair and body, emphasizing that the scent lasts all day. - 00:09–00:12 She shares her experience, noting that the compliments did not stop after she first sprayed it on. - 00:13–00:16 She describes the scent as a spa day in a bottle, making the user feel like "that girl." - 00:17–00:21 She states that with the mist, she can smell like wash day even on day four. - 00:21–00:24 The ad concludes by highlighting Fenty Hair's new hair and body mist and showing the product on a marble surface.

# Ad summary This ad showcases Fenty Hair's The Hydrated + Hot Ones Duo, featuring The Water Boi reparative leave-in conditioner spray and The Protective Type 5-in-1 heat protectant styler. The ad highlights the products' benefits for hydrating, repairing, prepping, and protecting hair from heat damage. It ends with a call to action to shop now at FentyBeauty.com. # Brand positioning Fenty Hair is presented as a modern and inclusive brand that offers innovative hair care solutions. The brand aligns with a lifestyle of self-expression and confidence, pushing against traditional norms by providing versatile products for diverse hair types. The brand positioning is both functional, focusing on performance and protection, and emotional, promoting confidence and self-care. The brand aims to occupy a space in the consumer's mind as a go-to for effective and stylish hair care. # Product The ad features The Hydrated + Hot Ones Duo from Fenty Hair, which includes two key products. The Water Boi is a reparative leave-in conditioner spray designed to hydrate and repair hair. The Protective Type is a 5-in-1 heat protectant styler that preps and protects hair from heat damage. Both products are presented as essential for maintaining healthy and styled hair. The ad emphasizes the products' ability to hydrate, repair, prep, and protect hair, making them worth trying for anyone looking to improve their hair care routine. # Visual style The ad has a polished and vibrant aesthetic with a focus on product close-ups. The editing style includes quick cuts to maintain a fast pace. The production quality is high-end, giving a commercial feel. The visual motif is the consistent use of a red background and close-up product shots. The pacing is consistent with quick cuts, and the audio-visual sync is timed to the music beats. # Hooks Text overlay: THE HYDRATED + HOT ONES DUO Visual: 00:00–00:01: Close-up shot of the Fenty Hair The Hydrated + Hot Ones Duo packaging. The packaging is pink with a neon-style outline of the Fenty Hair logo. The products, The Water Boi and The Protective Type, are visible inside the box. A hand with light skin and white nail polish holds the box against a red background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair damage caused by heat styling and lack of hydration. # Value propositions - The Hydrated + Hot Ones Duo provides a comprehensive solution for hair care, offering both hydration and heat protection in one package. # Benefits - Hydrate - Repair - Prep - Protect # Features - Reparative leave-in conditioner spray - 5-in-1 heat protectant styler # Call to action SHOP NOW AT FENTYBEAUTY.COM # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of the Fenty Hair The Hydrated + Hot Ones Duo packaging. - 00:01–00:04 The focus shifts to The Water Boi leave-in conditioner spray, highlighting its hydrating and repairing properties. - 00:04–00:06 The ad shows a hand demonstrating the spray nozzle of The Water Boi. - 00:06–00:08 The ad transitions to The Protective Type heat protectant styler, emphasizing its prepping and protecting benefits. - 00:08–00:10 The ad shows a close-up of the product being dispensed, highlighting its texture and consistency. - 00:10–00:10 The ad ends with a call to action to shop now at FentyBeauty.com.

# Ad summary This ad promotes Fenty Hair products, specifically The Homecurl Cream and The Protective Type Styling Cream, emphasizing their ability to create frizz-free styles in just two steps. The ad features a clean, minimalist aesthetic with a focus on the product packaging and a simple message. # Brand positioning Fenty Hair is presented as a modern and innovative hair care brand focused on providing effective solutions for hair styling. The brand emphasizes simplicity and ease of use, as highlighted by the 'frizz-free styling in 2 steps' claim. The brand aligns with a lifestyle that values efficiency and high-quality hair care, positioning itself as a go-to for achieving desired hair styles without unnecessary complexity. The brand seems to ignore category norms that require multiple products for styling, instead focusing on a simplified, two-step approach. The brand positioning is both functional (providing frizz-free styling) and emotional (offering confidence in achieving desired hair styles). # Product The ad features two Fenty Hair products: The Homecurl Cream and The Protective Type Styling Cream. The Homecurl Cream is a curl-defining cream designed to enhance and define natural curls, packaged in a round, peach-colored jar with a white interior. The Protective Type Styling Cream is a 5-in-1 heat protectant styler packaged in a tall, lavender bottle. Both products are presented as part of a simple, two-step styling process aimed at achieving frizz-free results. The USPs include the ease of use (two steps) and the promise of frizz-free styling. The ad addresses the purchase barrier of complicated hair styling routines by offering a simplified solution. # Visual style The ad features a highly polished, studio-shot aesthetic with a minimalist design. The visual motifs include a clean layout, soft lighting, and a focus on product presentation. The image treatment involves subtle color grading to enhance the peach and lavender tones. The typography is large and bold, ensuring high scannability. The style contrasts with platform-native content, aiming to capture attention through its high-design quality. # Hooks Headline: FRIZZ-FREE STYLING IN 2 STEPS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with frizzy hair and the desire for a simple, effective styling routine. "FRIZZ-FREE STYLING IN 2 STEPS" directly targets this pain point by promising an easy solution. # Value propositions - Achieve frizz-free styling quickly and easily with just two products. # Benefits - frizz-free styling in 2 steps # Features - frizz-free styling # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and their benefits. # Storyline - The ad opens by stating 'FRIZZ-FREE STYLING IN 2 STEPS,' immediately grabbing the viewer's attention with a clear and concise promise. This is told from the brand's perspective, setting the stage for a simple and effective hair styling solution. - The ad then highlights 'The Homecurl Cream' and 'The Protective Type Styling Cream' with arrows pointing to each product. This is told from the brand's perspective, introducing the specific products that deliver the promised results. - The ad showcases the product packaging and arrangement, reinforcing the brand's aesthetic and providing a visual representation of the products. This is told from the brand's perspective, emphasizing the visual appeal and quality of the products.

# Ad summary A woman promotes Fenty Hair Homecurl Curl-Defining Cream. She states that if you need one product to make your hair look good in every picture, this is it. She applies the product to her hair and states that it shapes, defines, and enhances your curl in one step. She adds that it's especially good if you're lazy like her and don't want to spend an hour doing your hair. # Brand positioning Fenty Hair is presented as a brand that offers high-quality hair care products designed to simplify hair routines and enhance natural hair textures. The brand aligns with a lifestyle that values efficiency and ease of use, particularly for individuals who want to achieve great-looking hair without spending excessive time on styling. The brand positioning is both functional, focusing on performance and simplicity, and emotional, catering to those who want to look good effortlessly. # Product The Fenty Hair Homecurl Curl-Defining Cream is a hair product designed to shape, define, and enhance curls in one step. It is marketed towards individuals who want to achieve great-looking hair without spending a lot of time on styling. The product is presented as a solution for those who are "lazy" or do not want to spend an hour doing their hair. The cream is designed to simplify the hair routine, making it easier and quicker to achieve defined and enhanced curls. # Visual style The ad has a casual, UGC feel with a selfie-style camera angle and natural lighting. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: If there's one product you need to your hair looks good in every picture, it's gonna be this one. Text overlay: If there's one product you need so your hair looks good in every picture, it's gonna be this one. Visual: 00:00–00:01: The shot is a selfie-style, close-up of a woman holding up two photos of herself in front of her face. The background is a white wall with a window and some decorations. The woman is wearing a green jacket and has long, dark, curly hair. The photos show her in different outfits and locations. / 00:01–00:03: The shot is a selfie-style, close-up of a woman's face and hair. The background is a white wall with a window and some decorations. The woman is wearing a green jacket and has long, dark, curly hair. # Funnel stage Consideration # Pain points The pain point is the desire to have great-looking hair without spending a lot of time and effort on styling. This is signaled by the line, "Especially if you're lazy like me and don't wanna spend an hour doing your hair." # Value propositions - One product needed to make your hair look good in every picture - Shapes, defines and enhances your curl in one step # Benefits - Your hair looks good in every picture - Shapes, defines and enhances your curl in one step # Features - Shapes - Defines - Enhances your curl # Call to action SHOP NOW AT FENTYBEAUTY.COM # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:01 The creator holds up two photos of herself in different outfits. - 00:00–00:03 The creator states that if there's one product you need to make your hair look good in every picture, it's going to be this one. - 00:03–00:06 The creator holds up the Fenty Hair Homecurl Curl-Defining Cream and states its name. - 00:06–00:11 The creator opens the product and applies it to her hair. - 00:06–00:11 The creator states that the product shapes, defines, and enhances your curl in one step. - 00:11–00:16 The creator states that it's especially good if you're lazy like her and don't want to spend an hour doing your hair, adding that this product is going to be your best friend.

# Ad summary This ad showcases Fenty Hair's Homecurl Curl-Defining Cream, highlighting its award-winning status and visually demonstrating its creamy texture. # Brand positioning Fenty Hair, by Rihanna, is presented as a high-quality, award-winning brand focused on hair care. The brand aims to occupy a space in the consumer's mind as a trusted and effective solution for curl definition. The brand aligns with values of quality and expertise, as evidenced by the Allure 'Best of Beauty' award. It positions itself as a leader in the hair care category, emphasizing its superior curl-defining capabilities. The brand positioning is both functional, highlighting the product's effectiveness in defining curls, and emotional, leveraging the prestige of the award to instill confidence in consumers. # Product The product featured is Fenty Hair's Homecurl Curl-Defining Cream, designed to define and enhance natural curls. The cream is packaged in a round, light pink jar with a matching lid. The ad showcases the creamy texture of the product, emphasizing its smooth consistency. The product is for individuals with curly hair seeking definition and manageability. A key selling point is its recognition as an Allure 'Best of Beauty' award winner, addressing potential purchase barriers by assuring consumers of its quality and effectiveness. The ad visually demonstrates the product's texture and implies its ease of use for achieving defined curls. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and minimalist design. The visual motifs include a focus on product texture and a simple color palette. The image treatment involves background removal and soft lighting to highlight the product. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: JUST NAMED 'BEST CURL CREAM' The Homecurl Curl-Defining Cream # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning curl definition # Benefits - Best curl cream # Features - Curl-defining cream # Call to action None used. # Social proof - Allure 'Best of Beauty' award # Point of view - Brand: The brand's POV is present in the headline, product display, and brand name at the bottom, showcasing the product and its achievements. - External source: The Allure 'Best of Beauty' award badge represents an external endorsement, adding credibility to the product's claims. # Storyline - The ad opens by announcing that the product has been named 'Best Curl Cream,' immediately establishing credibility and attracting attention. This is told from the brand's perspective, highlighting a significant achievement to build trust with potential customers. - The ad then visually showcases the product itself, with the jar and a swatch of the cream displayed prominently. This is from the brand's perspective, allowing the audience to see the product's packaging and texture, reinforcing its quality and appeal. - The inclusion of the Allure 'Best of Beauty' award badge further reinforces the product's credibility and desirability. This is presented from an external source's perspective, leveraging the reputation of Allure to validate the product's claims and enhance its perceived value. - The ad concludes by displaying the brand name, Fenty Hair, reinforcing brand recognition and solidifying the product's association with a reputable brand. This is from the brand's perspective, ensuring that the audience remembers the brand behind the award-winning product.

# Ad summary This ad showcases Fenty Hair's The Homecurl Curl-Defining Cream, highlighting its award-winning status and promoting its use for defining curls. # Brand positioning Fenty Hair is presented as a high-end, award-winning brand focused on hair care, specifically for curly hair. The brand is positioned as a beauty expert, as indicated by the Allure 'Best of Beauty' award. The brand aligns with a lifestyle of beauty and self-care, emphasizing quality and effectiveness. It appears to follow category norms by highlighting product features and benefits, while also setting itself apart through its award-winning status and focus on curl definition. The brand positioning is both functional (curl definition) and emotional (achieving beautiful, well-defined curls). # Product The product being advertised is Fenty Hair's The Homecurl Curl-Defining Cream, designed to define and enhance natural curls. It is presented as an award-winning product, as highlighted by the Allure 'Best of Beauty' award. The product is for individuals with curly hair looking to achieve defined, polished curls. The USPs include its curl-defining properties and the brand's reputation for quality. The ad addresses the purchase barrier of uncertainty by showcasing its award-winning status, implying that it is a reliable and effective product. The ad aims to convince viewers that this product is worth trying or buying because it is an award-winning solution for achieving defined curls. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and soft lighting. The visual motif is a product showcase with a minimalist bathroom setting. The image treatment includes color grading to create a cohesive light pink and beige color palette. The typography is integrated in a clean and legible manner. The style contrasts with platform-native content by being high-design, which may help it stand out in the feed. # Hooks Headline: THE HOMECURL # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning curl-defining cream # Benefits - Defines curls # Features - CURL-DEFINING CREAM # Call to action None used. # Social proof - allure BEST OF BEAUTY AWARD WINNER # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing the product and its award-winning status to promote its value and effectiveness. # Storyline - The ad opens by highlighting the product's award-winning status, immediately establishing credibility and quality. This is told from the brand's perspective, aiming to capture the audience's attention and build trust by showcasing external validation. - Next, the ad focuses on the product itself, showcasing the Fenty Hair The Homecurl Curl-Defining Cream. This is told from the brand's perspective, highlighting the product's features and benefits to entice potential customers. - The ad concludes by visually presenting the product in a bathroom setting, alongside accessories like jewelry and a hair styling tool. This is told from the brand's perspective, creating a lifestyle association and suggesting the product fits seamlessly into a beauty routine.