How Feel Reformed Advertises on Meta

# Ad summary This video ad features a male voiceover posing a hypothetical question about the effects of a collagen coffee on a man who drinks alcohol regularly. It then visually and narratively tracks the man's transformation over three weeks, highlighting improvements in gut health, liver function, digestion, energy, focus, and muscle growth. The ad uses a mix of real-life footage of men drinking the coffee, working out, and showing physical changes, interspersed with animated medical diagrams to explain internal benefits. It concludes with a call to action and an offer for free accessories. # Brand positioning Reformed positions itself as a natural innovation brand in the health and wellness market, specifically targeting holistic well-being through gut and liver health. The brand aims to occupy a space in the consumer's mind as a simple, effective solution for improving overall health, energy, and physical performance, particularly for individuals with lifestyles that might impact their digestive and liver health, such as regular alcohol consumption. It promotes values of self-improvement, vitality, and achieving one's 'best version' through natural ingredients. The brand's positioning is primarily functional, emphasizing the scientific benefits of its ingredients (collagen peptides, functional mushrooms) for internal body systems, but also taps into emotional desires for feeling lighter, clearer, and stronger. It implicitly pushes against the idea that health improvements are difficult or require drastic lifestyle changes, offering a convenient coffee-based solution. # Product The product featured is Reformed Collagen Coffee, a coffee blend designed to support gut and liver health, improve digestion, boost energy and focus, and aid in muscle growth and recovery. It is presented as a daily beverage, consumed one cup a day for three weeks, suitable for men who drink alcohol regularly. Key features include being rich in amino acids that help repair and strengthen the gut lining, detox-supporting nutrients like Glycine to help the liver process toxins more efficiently, and 17 grams of pure protein to support lean muscle growth and recovery. It also contains Lion's Mane, one of the functional mushrooms, known to support mental clarity, focus, and sustained energy without the typical caffeine crash. The ad highlights its ability to get rid of stuck food and toxins, calm gut inflammation, reduce bloating, and make digestion feel easier, leading to clearer skin and stable energy. The product is shown as a powder mixed with water or milk, served hot or iced. # Visual style The ad employs a hybrid visual style, blending polished UGC-like footage with high-quality animated medical diagrams. The overall aesthetic is clean, modern, and aspirational, focusing on health and fitness. The editing style features quick cuts, especially during the initial problem/solution setup and the rapid display of benefits, maintaining a fast pace. There are smooth transitions between real-life footage and animated sequences. Visual motifs include men actively engaging in healthy routines (drinking coffee, working out) and clear product shots. The pacing is generally fast, with cuts occurring every 1-2 seconds, especially in the first half, creating a dynamic and engaging rhythm. The audio-visual sync is strong, with text overlays and visual changes precisely timed to the voiceover's narration, enhancing clarity and impact. # Hooks Spoken: What would happen if a man who drinks alcohol regularly, started drinking one cup of Reformed Collagen Coffee every day for three weeks? Text overlay: WHAT WOULD HAPPEN IF / A MAN WHO DRINKS / ALCOHOL REGULARLY / STARTED DRINKING ONE CUP / OF REFORMED COLLAGEN COFFEE / EVERY DAY FOR 3 WEEKS Visual: Split screen. Top: A light-skinned man, mid-20s to mid-30s, with short brown hair and a beard, wearing a dark blue t-shirt and black shorts, stands facing right, holding his stomach with both hands, looking down with a slightly pained expression. He has tattoos on his left arm. The background is a plain light beige wall. Bottom: A close-up, slightly overhead shot of a clear glass jar with 'Reformed' branding in white, containing a dark brown liquid with white creamy swirls, possibly coffee with milk. The jar is on a white surface. / Split screen. Top: The same man from 00:00, still holding his stomach. Bottom: A light-skinned man, mid-20s to mid-30s, with short brown hair and a beard, wearing a light green long-sleeved shirt and dark jeans, sits on a grey sofa, drinking from a dark glass jar with 'Reformed' branding. He holds a small silver container in his left hand. The background shows wooden doors and a light-colored wall. / Split screen. Top: The same man from 00:00, still holding his stomach. Bottom: A light-skinned man, mid-20s to mid-30s, with short brown hair and a beard, wearing a black puffer jacket with a 'CK' logo, holds up a clear glass jar with 'Reformed' branding and a small silver container, smiling at the camera. He is outdoors with green grass and trees in the background. / Split screen. Top: The same man from 00:00, still holding his stomach. Bottom: A light-skinned man, mid-20s, with curly blonde hair and a mullet, wearing a black sleeveless top, drinks from a dark glass jar with 'Reformed' branding. He is reflected in a mirror, showing a plain light wall and a dark door in the background. / A light-skinned man, mid-20s to mid-30s, with a shaved head and beard, wearing a dark grey t-shirt and a black fitness tracker, drinks from a dark glass jar with 'Reformed' branding. He holds the silver lid in his other hand. He is in a modern indoor setting with wooden paneling and glass doors in the background. / A close-up, slightly overhead shot of a clear glass jar with 'Reformed' branding, containing a dark brown liquid. A metal whisk is stirring the liquid. The jar is on a white countertop with a plant in the background. # Funnel stage Consideration # Pain points The central pain point is the negative impact of regular alcohol consumption and poor gut health on overall well-being, leading to discomfort, low energy, and impaired physical/mental performance. This is signaled by: 'What would happen if a man who drinks alcohol regularly...' and visuals of a man holding his stomach in discomfort, followed by 'no more heaviness or discomfort after meals'. # Value propositions - Reformed Collagen Coffee is rich in amino acids that help repair and strengthen the gut lining - detox supporting nutrients like Glycine help the liver process toxins more efficiently and restore its natural rhythm - 17 grams of pure protein, helping support lean muscle growth and recovery - Lion's Mane, known to support mental clarity, focus and sustained energy without the caffeine crash - gut liver harmony: when both are supported, the whole body performs better # Benefits - help repair and strengthen the gut lining - get rid of the stuck food and toxins in his digestive system - liver begins to recover - help the liver process toxins more efficiently - restore its natural rhythm after regular alcohol exposure - no more heaviness or discomfort after meals - mornings start feeling lighter and clearer - support lean muscle growth and recovery - inflammation in his gut starts to calm down - bloating fades - digestion feels easier - skin begins to reflect the change - whole body performs better - more consistent energy - sharper focus - steady sense of drive - support mental clarity - sustained energy without the caffeine crash - waking up refreshed even after the occasional drink - digestion feels effortless - energy is stable - liver and gut are finally in sync - feels leaner, clearer, and stronger from the inside out # Features - rich in amino acids - 17 grams of pure protein - detox supporting nutrients like Glycine - Lion's Mane (functional mushroom) # Call to action Try it today # Social proof - None used. # Point of view - Brand 70% – The majority of the ad features a voiceover explaining product benefits, animated scientific visuals, and product-focused shots, representing the official voice and claims of the brand. - Customer 30% – Several segments show different men consuming the product, exercising, and displaying physical changes, implying user experience and results. # Storyline - 00:00–00:06 The ad opens with a split screen, showing a man holding his stomach in discomfort on the top, and a close-up of the Reformed Collagen Coffee jar on the bottom. A male voiceover poses a question, immediately grabbing attention and setting up a hypothetical scenario about a man who drinks alcohol regularly and starts consuming the product. - 00:06–00:10 The scene transitions to a man drinking the coffee, followed by an animated visual of the human digestive system. The voiceover explains that after the first cup, the gut starts receiving the support it needs, linking the product directly to internal health benefits. - 00:10–00:14 The ad shows a close-up of the product packaging, highlighting its ingredients and nutritional information. The voiceover details that the collagen coffee is rich in amino acids that repair and strengthen the gut lining, continuing to explain the functional benefits of the product. - 00:14–00:29 Animated visuals of the digestive system and liver are shown, illustrating how the product helps remove stuck food and toxins, and aids liver recovery. This visually reinforces the scientific claims made by the voiceover, making the internal processes understandable. - 00:29–00:34 The ad returns to real-life footage, showing different men touching their stomachs, implying relief, and one man walking outdoors. The voiceover describes the immediate benefits: 'no more heaviness or discomfort after meals' and 'mornings start feeling lighter and clearer,' connecting the internal improvements to tangible daily experiences. - 00:34–00:39 The focus shifts to the protein content, showing men drinking the coffee and working out. The voiceover highlights '17 grams of pure protein' and its role in 'helping support lean muscle growth and recovery,' expanding the product's benefits beyond just gut health to physical performance. - 00:39–00:43 The ad shows a man flexing in a gym mirror with an animated gut overlay, followed by another man drinking coffee. The voiceover explains that 'after about a week, inflammation in his gut starts to calm down,' and 'bloating fades, digestion feels easier,' reinforcing the progressive benefits and addressing common discomforts. - 00:43–00:45 Animated visuals of a healthy digestive system and a man touching his face are shown. The voiceover adds that 'his skin begins to reflect the change,' suggesting a holistic improvement that extends to external appearance. - 00:45–00:50 A black screen with text 'THAT'S THE POWER OF' appears, followed by an animated glowing gut and liver. The voiceover introduces the concept of 'gut liver harmony,' emphasizing the interconnectedness of these organs and the product's role in supporting both for overall body performance. - 00:50–01:03 The ad shows men working out and focusing on a computer. The voiceover describes the benefits by the second week: 'more consistent energy, sharper focus and a steady sense of drive,' attributing these to Lion's Mane, a functional mushroom in the coffee, and highlighting sustained energy without a caffeine crash. - 01:03–01:12 The ad shows a man stretching by a window, a man boxing, and animated digestive visuals. The voiceover summarizes the three-week transformation: 'waking up refreshed even after the occasional drink,' 'digestion feels effortless,' 'energy is stable,' and 'liver and gut are finally in sync,' showcasing a complete and lasting improvement. - 01:12–01:16 The man from the beginning is shown flexing in a mirror, looking confident. The voiceover concludes that he feels 'leaner, clearer, and stronger from the inside out,' reinforcing the comprehensive transformation and positive self-perception. - 01:16–01:22 The ad transitions to product preparation and a display of the product with accessories. The voiceover delivers a direct call to action: 'Try it today to become the very best version of yourself' and presents an offer: 'get 70 pounds worth of free accessories for completely free on your first order,' creating urgency and incentive.

# Ad summary This ad features a female creator discussing the challenges of motherhood and introducing 'Reformed Collagen Ceremonial Matcha' as her solution for energy and focus. The video blends the creator's voiceover with relatable visuals of exhausted mothers, followed by scenes of women enjoying and benefiting from the matcha. It highlights the product's ingredients and benefits, positioning it as an all-in-one supplement for a smoother morning, and concludes with a free accessory offer to encourage purchase. # Brand positioning Reformed positions itself as a brand providing natural innovation for holistic wellbeing, specifically targeting the common struggles of busy individuals, particularly mothers, who feel exhausted and drained. The brand aims to occupy a space in the consumer's mind as a practical and effective solution for daily nourishment, growth, and vitality, offering a simplified approach to wellness. It pushes against the norm of complex supplement routines by offering an all-in-one product, implying a focus on simplicity and efficiency. The brand's positioning is primarily functional, emphasizing sustained energy and focus without jitters or midday crashes, but also touches on emotional aspects like showing up better for family. # Product The featured product is 'Reformed Collagen Ceremonial Matcha,' a powdered supplement designed to provide calm, sustained focus, and energy. It's targeted at busy individuals, especially mothers, who feel exhausted and drained and are looking for a smarter way to get more out of their daily caffeine intake without jitters or midday crashes. The product is described as 'pure ceremonial grade matcha' infused with 'the purest marine collagen' and adaptogens like 'Lion's Mane for energy and focus.' It contains 'all your vitamins and minerals' and provides '10 grams of protein per cup.' The ad emphasizes that it eliminates the need for 'stacking supplements' and expensive '£200 a month routines,' offering a simplified, comprehensive solution. It promises a 'smoother, low acid start to the day,' suggesting it addresses common issues associated with traditional coffee or other energy drinks. The product is consumed as a drink, mixed into water or other liquids, as part of a morning ritual. # Visual style The ad employs a hybrid visual style, blending a polished, direct address creator testimonial with scrappy, UGC-like clips that illustrate the problem and product use. The editing rhythm is dynamic, with quick cuts (approximately 1-2 seconds per shot) during the problem-setting and benefit demonstration sequences, creating a sense of rapid movement and information delivery. There are smooth transitions between the creator's segments and the interspersed clips. The production quality shifts; the creator's segments are studio-lit with a clear microphone, conveying a professional, expert feel, while the 'mom struggle' and product use clips have a more natural, authentic, almost home-video aesthetic, supporting relatability. Visual motifs include split-screens to combine the creator's narration with illustrative content, and close-ups on product details and ingredients for clarity. Pacing is generally fast, especially in the first half and product feature enumeration, then slows slightly for the call to action, but overall maintains high energy. Audio-visual sync is prominent, with text overlays and visual actions perfectly timed to the voiceover, enhancing comprehension and engagement. # Hooks Spoken: Being a Mom Is completely exhausting. Text overlay: Being a Mom / Is completely / exhausting Visual: A medium shot frames a woman (Female 1) from the chest up, speaking directly into a black microphone. She has shoulder-length blonde hair with visible gray roots, wearing a black long-sleeved shirt and gold hoop earrings. Her expression is earnest and direct. The background is a dimly lit office-like setting with a dartboard and green plant. The camera is stationary and tripod-mounted. Text overlay 'Being a Mom' in green and white appears on her shirt. / The shot remains on Female 1, her expression becoming more serious. The text overlay changes to 'Is completely' then 'exhausting' in green. The camera remains stationary. # Funnel stage Bottom of funnel (Conversion) # Pain points The core pain point addressed is the exhaustion and draining nature of modern life, specifically for mothers, which prevents them from being fully present for their families. "Being a Mom Is completely exhausting." and "when your tank's empty, it's your kids that get the leftovers." directly express this frustration. # Value propositions - show up better for them and for me - new morning ritual - No stacking supplements - No £200 a month routines - No overthinking - smarter way to do it - backed by science - will transform your life # Benefits - calm - sustained focus - No jitters - no midday crash - smoother, low acid start to the day - energy when it actually matters # Features - pure ceremonial grade matcha - infused with the purest marine collagen - Adaptogens like Lion's mane - all your vitamins and minerals - 10 grams of protein per cup # Call to action Get this one from Reformed # Social proof - "Being a Mom Is completely exhausting. You're working hard, spinning plates, and somehow you're supposed to have energy left for your family. But when your tank's empty, it's your kids that get the leftovers. And I didn't want to be that mom. You know, too tired to play, too drained to be present. So I found the only thing that helped me show up better for them and for me." – Female 1 (Creator) # Point of view - Brand 60% – The main narrative is delivered by a brand representative (voiceover) who uses personal anecdotes to explain the product's benefits and features, but also directly promotes the brand and its offer. - Customer 40% – Multiple women are shown engaging with the product and displaying emotions that represent the target customer's struggles and desired outcomes, offering relatable scenarios from a user's perspective. # Storyline - 00:00–00:02 The ad opens with a creator directly addressing the camera, using a relatable, slightly exasperated tone to describe the universal challenge of motherhood. She frames 'being a mom' as 'completely exhausting,' immediately establishing a connection with the target audience by vocalizing a common pain point. - 00:02–00:06 This is followed by a rapid montage of various women (implied mothers) struggling with daily tasks, appearing tired or overwhelmed. These visuals serve as concrete examples of the 'exhausting' reality the creator describes, reinforcing the problem statement through visual storytelling and deepening audience identification. The fast cuts and chaotic scenes reflect the frantic nature of this struggle. - 00:06–00:09 The creator returns, now in a split-screen format with an additional woman looking visibly distressed, representing the emotional toll of exhaustion. The creator explains that when a 'tank' (energy) is empty, 'it's your kids that get the leftovers,' shifting the narrative to the consequence of this exhaustion for their families and creating a sense of guilt or inadequacy that the product aims to resolve. The tone becomes more empathetic. - 00:09–00:13 The creator then states her personal motivation: 'And I didn't want to be that mom.' This is followed by more visuals of a woman looking tired and disengaged, further illustrating the undesirable state the creator actively sought to avoid. This personal declaration frames her subsequent discovery of the product as a genuine, self-motivated solution. - 00:13–00:17 The creator transitions to introducing her solution, stating, 'So I found the only thing that helped me show up better for them and for me.' This clearly positions the product as the answer to the previously established problems, moving from problem identification to solution introduction. Her tone shifts to one of discovery and relief. - 00:17–00:19 The ad shifts to a product-focused demonstration, with hands preparing the 'collagen matcha.' The creator declares, 'This collagen matcha from Reformed became my new morning ritual,' directly linking the product to a positive, consistent habit and implying ease of integration into daily life. - 00:19–00:25 Visuals of women consuming the matcha and engaging in peaceful activities (meditation, journaling) follow, illustrating the benefits the creator describes: 'It gives me calm, sustained focus, no jitters, no midday crash.' This segment provides direct visual proof of the positive outcomes, creating a desirable lifestyle aspiration. - 00:25–00:30 The creator then details the product's key ingredients, starting with 'Pure ceremonial grade matcha, infused with the purest marine collagen.' This technical explanation builds credibility and highlights the quality of the ingredients, backed by close-up visuals of the powder and explicit call-outs of ingredients by the creator. - 00:30–00:38 She continues by listing other beneficial ingredients like 'Adaptogens like Lion's Mane for energy and focus,' and emphasizing 'all your vitamins and minerals' and '10 grams of protein per cup.' A finger points to the nutritional label on the packaging, providing visual proof of the claims and reinforcing the product's comprehensive nutritional value. - 00:38–00:43 The ad transitions to a motion graphic that addresses common objections or perceived barriers. The text overlays 'No stacking supplements,' 'No £200 a month routines,' and 'No overthinking' directly counter potential hesitations about complex or expensive wellness routines, positioning the product as a simple, affordable, all-in-one solution. - 00:43–00:46 A woman smiles while closing a bottle of matcha outdoors, accompanied by the voiceover 'just a smoother, low acid start to the day.' This visual reinforces the positive, easy, and beneficial experience of consuming the matcha. The outdoor setting implies a natural, healthy lifestyle. - 00:47–00:48 The creator returns to camera, concluding her personal testimonial by stating, 'So I've got energy when it actually matters.' This powerful statement circles back to the initial problem, showing how the product enables her to be present and energetic for her family, fulfilling the desired outcome. - 00:48–00:52 A contrasting visual shows a woman pouring coffee from a mug, while the creator poses a question: 'If you're already drinking caffeine every morning and you want to get more out of it, there's a smarter way.' This frames the product as a superior alternative to traditional caffeine sources, appealing to existing caffeine drinkers looking for an upgrade. - 00:52–00:54 The creator emphasizes the product's credibility: 'And it's backed by science.' This brief statement provides a layer of authority and trustworthiness, reassuring potential customers about the product's efficacy. - 00:54–00:56 A rapid montage of positive lifestyle visuals (woman shaking hair, woman taking mirror selfie, phone displaying product website) is accompanied by the powerful claim: 'Collagen Matcha will transform your life.' This builds excitement and reinforces the aspirational benefits, leading into the call to action. - 00:56–01:03 The ad concludes with a clear call to action and a special offer. The creator instructs, 'Get this one from Reformed and get all these accessories worth £70 completely free on your first order.' Visuals show the product packaging and the accessories being assembled, making the offer tangible and enticing, prompting immediate conversion.

# Ad summary A woman shares her experience using Reformed collagen matcha over four weeks. She highlights benefits such as reduced bloating, improved skin, sustained energy, and easier weight management. She encourages viewers to click the link for a starter kit with free accessories. # Brand positioning Reformed is presented as a health and wellness brand focused on improving gut health, skin radiance, and sustained energy through its collagen matcha product. The brand positions itself as a solution to common issues like bloating, skin dullness, and caffeine crashes, offering a functional and holistic approach to well-being. It pushes against the norms of relying solely on coffee for energy, instead promoting functional mushrooms and collagen for a balanced and effective boost. # Product Reformed collagen matcha is a powdered drink mix designed to improve gut health, skin radiance, and energy levels. It contains 10 grams of collagen to enhance skin glow and matcha with polyphenols to aid digestion and reduce bloating. The product also includes functional mushrooms like lion's mane for calm, focused energy without the caffeine crash associated with coffee. It is presented as a coffee alternative that addresses gut issues and provides sustained energy throughout the day, while also supporting workout recovery and weight management. The ad highlights that the starter kit includes £75 worth of free accessories. # Visual style The ad has a polished UGC feel, with bright lighting and clear visuals. The editing style includes quick cuts to showcase different benefits and product uses. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and modern, appealing to a health-conscious audience. # Hooks Spoken: 00:00–00:03 So this is the difference after four weeks of drinking this matcha. Text overlay: 00:00–00:03 4 weeks progress of Reformed collagen matcha ✨ Visual: 00:00–00:03 The woman sits at a white table in a brightly lit room with neutral decor. She wears a cream-colored zip-up sweater and jeans. On the left side of the frame, a split screen shows a before-and-after image of her midsection. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating and gut issues, which are often caused by coffee consumption. The woman states, "I didn't realise how much coffee was wrecking my gut until I swapped to Reformed." # Value propositions - Improved gut health: Polyphenols in matcha help with digestion and reduce bloating. - Enhanced skin radiance: 10 grams of collagen make skin glow. - Sustained energy: Functional mushrooms like lion's mane provide calm, focused energy without the caffeine crash. - Fitness and weight management: Collagen helps with recovery, and matcha keeps cortisol lower, making it easier to lose fat. # Benefits - Bloating was gone - People started complimenting my skin - Making my skin glow - Calm, focused energy all day - Workouts felt easier - Recovering faster - Jeans fit looser around the belly - Making losing fat way easier # Features - Collagen matcha - 10 grams of collagen - Polyphenols in the matcha - Functional mushrooms like lion's mane # Call to action Click the link # Social proof - "People started complimenting my skin" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 The woman shows before-and-after photos of her midsection, highlighting the difference after four weeks of using the product. This is intended to immediately grab attention by showcasing visible results and setting the stage for the product's benefits. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. - 00:03–00:07 00:03–00:07 The woman shares that in week one, she noticed her bloating was gone. This is intended to highlight the product's fast-acting benefits and address a common pain point. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits. - 00:07–00:15 00:07–00:15 The woman explains that she didn't realize how much coffee was wrecking her gut until she switched to Reformed. She adds that the polyphenols in the matcha help with digestion, getting rid of her bloat. This is intended to educate viewers on the negative effects of coffee and position the product as a healthier alternative. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits. - 00:15–00:19 00:15–00:19 The woman shares that in week two, people started complimenting her skin, attributing it to the 10 grams of collagen in the product. This is intended to highlight the product's beauty benefits and build social proof. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits. - 00:20–00:28 00:20–00:28 The woman shares that in week three, she noticed an improvement in her energy levels without the caffeine crash, thanks to the functional mushrooms like lion's mane. This is intended to highlight the product's sustained energy benefits and differentiate it from coffee. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits. - 00:28–00:39 00:28–00:39 The woman shares that in week four, she noticed her workouts felt easier and her jeans fit looser around the belly. She attributes this to the collagen helping with recovery and the matcha keeping cortisol lower, making it easier to lose fat. This is intended to highlight the product's fitness and weight management benefits. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits. - 00:40–00:45 00:40–00:45 The woman encourages viewers to click the link, highlighting that the starter kit comes with £75 worth of accessories free. This is intended to drive immediate action by offering a valuable incentive. The perspective is from the woman, sharing her personal experience, with a tone of excitement and confidence. This is a continuation of the previous moment, elaborating on the initial benefits.

# Ad summary This ad features a female creator sharing her personal experience with 'Reformed' matcha to curb an overactive appetite and achieve weight loss. She highlights the product's ingredients (marine collagen, adaptogenic mushrooms, protein) and their benefits for satiety, skin, immunity, and inflammation. The video includes before-and-after scenarios (mindless snacking vs. healthy eating), product preparation, and lifestyle shots, concluding with a special offer for accessories. # Brand positioning Reformed positions itself as a natural and effective solution for managing appetite and improving overall well-being. The brand aims to occupy a space in the consumer's mind as a trusted partner for health and wellness, offering a product that not only addresses specific physical concerns like overactive appetite and weight management but also provides broader benefits for skin, immunity, and energy. The tone is supportive and empowering, suggesting a lifestyle of natural balance and self-care. It pushes against the idea that appetite control requires extreme measures, instead offering a simple, natural, and beneficial daily ritual. The brand's positioning is both functional, emphasizing ingredients and their scientific benefits, and emotional, promising a feeling of control, health, and confidence. # Product The product featured is 'Reformed matcha,' a green powder designed to naturally curb an overactive appetite and support overall health. It is for individuals struggling with mindless snacking, appetite spikes, and those looking to manage their weight, improve skin health, boost immunity, and increase energy. The ad explicitly states that the matcha contains marine collagen, adaptogenic mushrooms, and 10 grams of protein per cup. Its unique selling points include its ability to naturally balance appetite spikes, boost GLP-1 (the hormone that tells your brain you're full), help you snack less without trying, support lean muscle growth while trimming down, provide healthy energy, strengthen the immune system, reduce inflammation, and satisfy a sweet tooth. The ad shows the product being prepared by mixing the green powder with milk in a glass, suggesting it can be consumed as a daily beverage. It addresses the purchase barrier of skepticism by presenting a personal testimonial of weight loss. # Visual style The ad features a hybrid visual style, blending polished UGC with commercial-grade product shots. The overall aesthetic is bright, clean, and aspirational, using natural light in home settings. The editing style is dynamic with quick cuts between the creator speaking, product demonstrations, and lifestyle shots, maintaining a fast pace throughout. There are jump cuts between different scenes and camera angles. The production quality feels high-end UGC, with clear visuals and good lighting, supporting an authentic yet professional tone. Visual motifs include close-ups of the product and its preparation, and the creator directly addressing the camera. The pacing is consistently fast, with cuts happening every 1-3 seconds, creating an engaging and informative flow. Cuts and text overlays are timed to the voiceover lines, enhancing comprehension and impact. # Hooks Spoken: This right here is how I naturally curb my overactive appetite. Text overlay: this right here / is how I naturally curb my overactive appetite Visual: 00:00–00:03: Medium shot of a woman (Female 1) in a modern kitchen, holding a clear glass bottle with green liquid and 'Reformed' branding. She is looking directly at the camera, smiling and gesturing with her free hand. The background is a light grey kitchen with a stainless steel range hood. The camera is stationary, tripod-style, at eye level, capturing a direct address to the viewer. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is having an 'overactive appetite' that leads to 'mindlessly reaching for snacks' and 'putting on fat that my body just didn't NEED'. This is signaled by the creator's spoken lines: "I used to mindlessly reach for snacks because my mind just simply couldn't resist. I had such an overactive appetite and it was causing me to put on fat that my body just didn't NEED." # Value propositions - naturally curb my overactive appetite (natural solution to a common problem) - balance those appetite spikes (stability and control) - snack way less without even trying (effortless results) - collagen is amazing for your skin (beauty benefit from a health product) - helps you feel fuller for longer (sustained satiety) - supports lean muscle growth while you're trimming down (holistic body composition improvement) - give you that healthy energy (sustained vitality without jitters) - strengthens your immune system and reduces inflammation (overall health and wellness) - satisfy my sweet tooth (addresses cravings healthily) - I was actually able to lose 2 pounds (tangible weight loss result) # Benefits - naturally curb my overactive appetite - balance those appetite spikes - snack way less without even trying - amazing for your skin - helps you feel fuller for longer - supports lean muscle growth while you're trimming down - give you that healthy energy - strengthens your immune system - reduces inflammation - satisfy my sweet tooth - able to lose 2 pounds # Features - marine collagen - adaptogenic mushrooms - 10 grams of protein per cup - full of antioxidants - polyphenols # Call to action click the link to give it a try # Social proof - "This right here is how I naturally curb my overactive appetite." – Female 1 (Creator) - "I used to mindlessly reach for snacks because my mind just simply couldn't resist. I had such an overactive appetite and it was causing me to put on fat that my body just didn't NEED." – Female 1 (Creator) - "Luckily I found a way to naturally balance those appetite spikes." – Female 1 (Creator) - "Reformed matcha is all I need to satisfy my sweet tooth." – Female 1 (Creator) - "I was actually able to lose 2 pounds." – Female 1 (Creator) - "So if you're like me and your overactive appetite was stopping you from looking and feeling your best, Reformed is a must try." – Female 1 (Creator) # Point of view - Customer 90% – The creator shares her personal journey and struggles, using 'I' statements and demonstrating the product's impact on her life. - Brand 10% – Product features and benefits are presented with specific details and claims, often through text overlays and the creator acting as a brand ambassador. # Storyline - 00:00–00:03 00:00–00:03: A woman holds a glass of green matcha and introduces it as her natural method to curb an overactive appetite. - 00:03–00:07 00:03–00:07: The woman transitions to showing past behaviors, illustrating her struggle with mindlessly reaching for snacks like ice cream and chocolate, conveying a sense of past frustration and lack of control. - 00:07–00:12 00:07–00:12: She continues to describe her past struggle with an overactive appetite, showing herself eating a sandwich and then looking displeased at her reflection, emphasizing the negative impact on her body and self-perception. - 00:12–00:15 00:12–00:15: Returning to the present, the woman expresses relief and hope, stating she found a way to naturally balance appetite spikes, shifting the narrative from problem to solution. - 00:15–00:22 00:15–00:22: The ad visually demonstrates the product, showing the matcha powder being scooped into a glass, mixed with milk, and poured, while the woman's voiceover details its key ingredients: marine collagen, adaptogenic mushrooms, and 10 grams of protein, explaining their role in balancing hunger hormones. - 00:22–00:32 00:22–00:32: The woman explains the scientific benefits of matcha, specifically its antioxidants and polyphenols, which boost GLP-1, the hormone that signals fullness, reinforcing the product's efficacy in reducing snacking. - 00:32–00:36 00:32–00:36: She elaborates on the benefits of collagen for skin and prolonged satiety, showing herself happily touching her face and then eating a healthy meal, contrasting with her earlier snacking habits. - 00:36–00:42 00:36–00:42: The woman highlights the protein content's role in supporting lean muscle growth during weight loss, showing herself jogging, further emphasizing the product's comprehensive health benefits. - 00:42–00:46 00:42–00:46: She discusses the adaptogenic mushrooms, showcasing their benefits for healthy energy, immune system strengthening, and inflammation reduction, with visuals of her drinking the matcha, walking her dog, and exercising. - 00:46–00:49 00:46–00:49: The ad uses a visual of the digestive system to illustrate the reduction of inflammation, followed by a shot of the matcha being prepared, reinforcing its internal benefits. - 00:49–00:52 00:49–00:52: The woman claims the matcha satisfies her sweet tooth, showing her looking for snacks in a cupboard and then stepping on a scale, implying weight management success. - 00:52–00:57 00:52–00:57: She shares a personal success story of losing 2 pounds, directly addressing viewers who share her past struggles and recommending 'Reformed' as a must-try solution. - 00:57–01:02 00:57–01:02: The ad presents a special offer of free accessories worth £70 with a first order, showcasing the accessories on a countertop, creating an incentive for purchase. - 01:02–01:06 01:02–01:06: The woman concludes with a direct call to action, urging viewers not to miss the offer and to click the link to try the product, maintaining an enthusiastic and encouraging tone.

# Ad summary This ad promotes Reformed collagen matcha as a natural, tasty, and fast way to get the same appetite-suppressing benefits as weight loss shots, but at a fraction of the cost and without the nasty side effects. The ad features a woman in her kitchen preparing the drink and highlighting its key ingredients and benefits, including collagen for glowing skin and adaptogenic mushrooms for energy and calm. It also includes testimonials from other women who have used the product. # Brand positioning Reformed is presented as a brand that offers natural and effective solutions for weight loss and overall well-being. The brand positions itself as an alternative to expensive and potentially harmful weight loss shots, providing a more accessible and health-conscious option. Reformed aligns with values of natural ingredients, simplicity, and affordability, pushing against the norms of costly and chemical-laden weight loss products. The brand positioning is both functional (weight loss, appetite suppression) and emotional (feeling good, confident). # Product Reformed collagen matcha is a powdered drink mix designed to provide appetite suppression, promote glowing skin, and offer a natural energy lift. It contains polyphenols to boost GLP1, which helps users feel fuller throughout the day, reducing snacking. The product also includes 10 grams of marine collagen for skin health and a blend of adaptogenic mushrooms like lion's mane to provide natural energy and calm, while lowering cortisol levels. It is marketed as a natural, fast, and tasty alternative to expensive weight loss shots, without the side effects. The product is for individuals looking to lose weight, feel more energetic, and improve their skin health in a natural and affordable way. The ad addresses the purchase barriers of cost and potential side effects associated with traditional weight loss methods. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a commercial look while still feeling authentic. The visuals are timed to the voiceover lines, emphasizing key product actions and benefits. # Hooks Spoken: This is a simple thing I've been doing every single morning that's helped me trim down my love handles for the past few months. Text overlay: Nature's Mounjaro, legit or just hype? Visual: 00:00–00:05: A woman with blonde hair, wearing a white sleeveless shirt and gray leggings, stands in a bright kitchen. She is in front of white cabinets and a gray countertop. She opens a brown cardboard box with scissors. # Funnel stage Consideration # Pain points The ad addresses the frustration of struggling with weight loss and the desire for a natural and effective solution. It highlights the high cost and potential side effects of traditional weight loss methods, such as weight loss shots. "You know the ones that come with all those nasty chemicals and side effects." # Value propositions - Natural, fast, and tasty way to get the same appetite-suppressing benefits as weight loss shots - Fraction of the cost of those shots - No nasty side effects - Perfect way to start off your morning # Benefits - Helps trim down love handles - Helps you feel fuller throughout the day - Makes your skin glow - Natural energy lift - Helps you feel calm - Lowers cortisol levels - Easier for weight loss # Features - Natural GLP1 booster - Polyphenols to boost GLP1 - 10 grams of the purest marine collagen - Blend of adaptogenic mushrooms like lion's mane # Call to action Get it now # Point of view - Customer 50% – The ad features testimonials and use cases from various customers, showcasing their experiences and results with the product. - Brand 50% – The brand voice is communicated through the presenter who is explaining the product and its benefits. # Storyline - 00:00–00:05 The ad begins with a woman in her kitchen, standing in front of a box. - 00:05–00:12 She opens a package containing Reformed collagen matcha, emphasizing that she just received a fresh bag of her natural GLP1 booster. - 00:10–00:14 She explains that her last bag ran out the day before, and she cannot afford to slow down on her weight loss. - 00:14–00:27 She introduces the product as a natural, fast, and tasty way to get the same appetite-suppressing benefits as weight loss shots. - 00:27–00:31 She shows how to prepare the drink, adding the powder to a glass and mixing it. - 00:31–00:32 The ad shows a shot of the drink being mixed outside. - 00:32–00:33 The ad shows a shot of the drink in a container. - 00:33–00:34 The ad shows a woman drinking the drink. - 00:34–00:40 She explains that the polyphenols in the matcha boost GLP1, helping users feel fuller throughout the day and cut down on snacking. - 00:41–00:45 She highlights that the product contains 10 grams of the purest marine collagen to make the skin glow. - 00:45–00:46 The ad shows a woman with glowing skin. - 00:46–00:55 She adds that it also contains a blend of adaptogenic mushrooms like lion's mane, which provide a natural energy lift, help users feel calm, and lower cortisol levels, making it easier for weight loss. - 00:50–00:51 The ad shows a woman working at a desk with the drink next to her. - 00:51–00:53 The ad shows a woman drinking the drink. - 00:53–00:54 The ad shows a woman taking a selfie. - 00:55–01:01 She reiterates that if you want to feel like yourself again and lose those extra pounds, this collagen matcha will help. - 01:01–01:06 She emphasizes that it will do it at a fraction of the cost of those shots and with no nasty side effects. - 01:07–01:14 She states that it's all-natural, tastes delicious, and is free from any artificial junk, making it the perfect way to start off your morning. - 01:09–01:10 The ad shows a woman drinking the drink. - 01:14–01:19 She encourages viewers to get it now and receive all the gorgeous accessories worth £70 for completely free.

# Ad summary This ad promotes Reformed Collagen Coffee, highlighting its benefits for muscle recovery, focus, immunity, and skin health. The ad features a man demonstrating the product and emphasizing its convenience and health benefits. # Brand positioning Reformed is presented as a health-conscious brand offering a convenient solution to incorporate multiple health benefits into a single product. The brand aims to occupy the space of functional wellness, aligning with a lifestyle focused on optimizing health and performance. It pushes against the norm of taking multiple supplements by offering an all-in-one coffee solution. The brand positioning is both functional, providing specific health benefits, and emotional, promoting feelings of well-being and confidence. # Product Reformed Collagen Coffee is a beverage made from 100% organic coffee beans, containing 17 grams of collagen protein and functional mushrooms like lion's mane and chaga. It is designed for individuals seeking faster muscle recovery, razor-sharp focus, better immunity, reduced stress, and improved skin health. The product aims to address the barrier of needing to take multiple supplements by providing all these benefits in one cup of coffee. It is presented as a convenient and effective way to enhance overall well-being, offering all-day energy without the crash and aiding in lean muscle growth and digestion. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of polished commercial and casual content, supporting the tone of an everyday user sharing their experience. The pacing is consistent with moderate cuts per minute, and product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:02: Want faster muscle recovery and to look younger? Text overlay: 00:00–00:02: Want faster muscle recovery and to look younger? Visual: 00:00–00:02: A man with a mustache sits at a wooden table in a kitchen setting. He is holding a spoonful of white powder from a silver container labeled 'Reformed'. Three glasses of water are arranged in front of him. The background includes a washing machine and kitchen cabinets. # Funnel stage Consideration # Pain points The pain point is the inconvenience and cost of taking multiple supplements to achieve various health benefits. The ad addresses this by stating that getting all the mentioned benefits separately would cost around £200. # Value propositions - All the benefits of multiple supplements in one cup of coffee - Convenient and effective way to enhance overall well-being - Tastes exactly like your usual coffee # Benefits - Faster muscle recovery - Razor sharp focus and energy - Better immunity - Reduced stress - All-day energy with no crash - Lean muscle growth - Improved skin - Better digestion # Features - 100% organic coffee beans - 17 grams of collagen protein - Functional mushrooms like lion's mane and chaga # Call to action Click the link now and give it a try today. # Social proof - Just literally look at the reviews. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing his experience and the benefits of the product. # Storyline - 00:00–00:02 The ad opens with a man sitting at a table with a container of powder and three glasses of water, posing questions about wanting faster muscle recovery and younger-looking skin. - 00:02–00:05 He suggests taking collagen protein, then asks about wanting razor-sharp focus and energy. - 00:05–00:11 He recommends drinking organic coffee with functional mushrooms, followed by a question about wanting better immunity and reduced stress. - 00:11–00:16 He suggests taking all your vitamins and minerals, then states that getting all of these separately would cost around £200. - 00:16–00:22 He introduces Reformed Collagen Coffee as a way to get all of these benefits in one cup. - 00:22–00:30 The ad highlights that Reformed is made of 100% organic coffee beans and contains 17 grams of collagen protein and functional mushrooms. - 00:30–00:37 The ad lists the benefits of the coffee, including all-day energy, lean muscle growth, improved skin, and better digestion. - 00:37–00:42 The ad emphasizes that it tastes like regular coffee and has many health benefits. - 00:42–00:50 The ad encourages viewers to look at the reviews and mentions that the brand is offering accessories worth £70 for completely free. - 00:50–00:52 The ad concludes with a call to action to click the link and try it today.

# Ad summary This ad features a woman promoting Reformed Collagen Black Coffee as an immune-boosting and skin-strengthening product. She highlights its 21 vitamins and minerals, collagen protein, and functional mushrooms, claiming it has kept her healthy during the winter season. The ad includes visuals of her drinking the coffee, preparing it with a frother, and showcasing the product packaging. She also mentions a limited-time offer of free accessories with the first order and encourages viewers to click the link below. # Brand positioning Reformed is presented as a natural innovation brand focused on holistic energy and wellness. The brand aims to occupy a space in the consumer's mind as a provider of daily sanctuaries for nourishment, growth, and vitality. It aligns with a lifestyle that values simplicity and effectiveness in health routines, pushing against the norm of complex supplement stacks. The brand positioning is both functional, emphasizing the ingredients and their benefits, and emotional, promoting overall well-being and a strong immune system. # Product Reformed Collagen Black Coffee is a coffee product infused with an essential blend of 21 vitamins, minerals, and functional ingredients. It is designed for individuals seeking to simplify their immune support routine while also benefiting from collagen protein. The product contains caffeine, 21 nutrients, and 17g of collagen protein per serving. Its USPs include supporting immune function, overall well-being, and strengthening the gut and skin, which are described as the body's first defense shields. The coffee is shown being prepared and consumed as part of a daily morning routine, addressing the purchase barrier of complex health regimens by offering a simple, all-in-one solution. # Visual style The ad has a polished, commercial aesthetic with a blend of lifestyle shots and product close-ups. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high-end, supporting the intended tone of a reliable and effective wellness product. The visual motifs include recurring shots of the woman in a bright, natural setting, emphasizing a healthy and active lifestyle. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 This is the immune hack nobody talks about. Text overlay: 00:00–00:02 Immune support 101 Visual: 00:00–00:01 A fair-skinned woman with blonde hair pulled back in a headband, wearing a gray hoodie, is indoors, holding a clear glass with a yellow liquid. She drinks from the glass and grimaces, then shakes her head. / 00:01–00:02 The woman is sitting on a beige couch in front of a window with a view of green foliage. She is wearing a white t-shirt and brown belt. She gestures with her hands as she speaks. # Funnel stage Consideration # Pain points The ad addresses the frustration of complex and overwhelming immune-boosting routines that involve multiple pills, shots, and supplements. The woman grimaces while drinking a yellow liquid, visually signaling the unpleasantness of traditional methods. # Value propositions - Simplified immune support routine with a single product - All-in-one solution for immune function, skin health, and overall well-being - Convenient way to incorporate essential vitamins, minerals, and collagen into your daily routine # Benefits - Support your immune function - Overall well-being - Keep your gut and skin strong - Help your body's natural defenses stay focused and supported # Features - 21 vitamins and minerals - Vitamin C, D, zinc, iron - 17 grams of collagen protein - Functional mushrooms like lion's mane and chaga # Call to action Click the link below # Social proof - "Three months of drinking this every single morning, and I have not been sick for weeks." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and benefits of using the product. # Storyline - 00:00–00:01 The ad begins with a woman drinking a yellow liquid and reacting negatively to the taste. - 00:01–00:02 She then introduces the concept of an immune hack that nobody talks about, setting the stage for a reveal. - 00:02–00:06 She contrasts the product with stacks of pills, ginger turmeric shots, and bone broth, positioning it as a simpler alternative. - 00:06–00:09 She states that the best thing she did for her immune health was to simplify her routine, transitioning to the product reveal. - 00:09–00:15 She introduces Reformed Collagen Coffee as her go-to product, highlighting that people ask how she's staying strong while others are sick. - 00:15–00:22 She lists the ingredients, including 21 vitamins and minerals like vitamin C, D, zinc, and iron, emphasizing their immune-supporting benefits. - 00:22–00:28 She mentions the 17 grams of collagen protein, explaining its role in strengthening the gut and skin. - 00:28–00:33 She adds that the product contains functional mushrooms like lion's mane and chaga to help the body's natural defenses. - 00:33–00:37 She shares her personal experience of not being sick for weeks after drinking it every morning for three months, providing a testimonial. - 00:37–00:40 She calls it the best thing she's added to her day to help her body this winter, reinforcing the product's value. - 00:40–00:45 She ends with a call to action, offering free accessories with the first order and encouraging viewers to click the link below.

# Ad summary The ad presents a hypothetical scenario of a healthy woman in her 30s starting to drink Reformed Collagen Ceremonial Matcha. It details the progressive benefits she would experience over two weeks, three weeks, and a month, focusing on improved skin, hair, nails, energy, focus, and reduced anxiety. The video showcases the product's preparation, key ingredients, and concludes with a promotional offer for a free starter kit. # Brand positioning Reformed positions itself as a provider of 'Natural Innovation' in the holistic wellness space, offering a daily source of energy and vitality through a 'potent fusion of collagen and matcha.' The brand aims to occupy a premium, health-conscious segment, emphasizing organic, high-quality ingredients from Japan. It promotes a lifestyle of natural beauty, sustained energy, mental clarity, and overall well-being, suggesting a departure from quick fixes or artificial enhancements. The brand's positioning is both functional, by highlighting specific health benefits, and emotional, by promising a transformative experience that leads to feeling 'totally in love with her new morning routine.' # Product The product featured is 'Reformed Collagen Ceremonial Matcha,' a daily supplement designed to provide holistic energy and vitality. It is for healthy women in their 30s who are looking to improve their appearance, energy levels, and mental well-being. The product works by blending 'nature's finest organic ingredients' including 21 vitamins, minerals, and organic adaptogens like Lion's Mane, with marine collagen and ceremonial grade matcha. Key features include 43mg of caffeine, 10g of protein per serving, and being 100% organic ceremonial grade matcha sourced from Japan. Its unique selling points are its comprehensive blend for beauty and cognitive benefits, its ability to reduce anxiety and caffeine dependence, and its 'absolutely delicious' taste. It is intended for daily consumption as part of a morning routine. The ad addresses potential purchase barriers by emphasizing its organic nature, high-quality origin, and pleasant taste. # Visual style The ad features a polished, high-end UGC aesthetic, blending natural light with clean, minimalist settings. The editing style is characterized by quick cuts and smooth transitions, maintaining a fast pace throughout the video. Visual motifs include close-ups of the product and its preparation, as well as women showcasing the benefits in aspirational, everyday settings. The pacing is consistently fast, with cuts occurring every 1-2 seconds, creating a dynamic and engaging rhythm. The audio-visual sync is strong, with cuts and visual actions often timed to the voiceover's narration and the upbeat music. # Hooks Spoken: This is what would happen if a healthy woman in her 30s started drinking Reformed collagen matchas. Text overlay: what / healthy / 30s / Reformed / matchas Visual: A close-up shot of a clear glass jar with 'Reformed' embossed on it, filled with water. Green matcha powder is being poured from a spoon into the water, creating a swirling vortex. The background is a plain, light gray. / A medium close-up of a young adult woman (Female 1) with light skin, blonde hair, and blue eyes, wearing a light beige long-sleeved top. She is gently touching her cheeks with both hands, looking upwards with a soft smile, conveying a sense of contentment and healthy skin. The lighting is bright and natural, highlighting her glowing complexion. The camera is stationary, slightly above eye level. / The same woman (Female 1) is shown in a medium close-up, now resting her chin on her hands, eyes closed, with a serene smile. Her skin appears radiant. The lighting remains bright and natural. The camera is stationary. / A close-up shot of the clear glass jar with 'Reformed' embossed, filled with water. Green matcha powder is being poured from a spoon into the water, creating a swirling vortex. The background is a plain, light gray. / A close-up of a hand pouring milk from a green carton into the clear glass jar, which already contains some green matcha liquid at the bottom. A white bag of 'Reformed Collagen Ceremonial Matcha' is visible in the blurred background, along with a green plant in a white pot. The setting appears to be a clean, modern kitchen counter. # Funnel stage Conversion # Pain points The ad explicitly addresses 'anxiety and dependence to caffeine' as a pain point, visually reinforced by a woman looking stressed and a coffee cup being crushed. It also implicitly targets concerns about dull skin, thinning hair, weak nails, and lack of focus/energy. # Value propositions - daily source of holistic energy - blending nature's finest organic ingredients - potent fusion of collagen and matcha - invigorates your body and mind - more than matcha - tastes absolutely delicious # Benefits - skin will start to glow with no makeup - hair would look much fuller - nails would get stronger - feel focused, calm, and energized - completely get rid of her anxiety and dependence to caffeine - totally in love with her new morning routine - help her achieve her fitness goals # Features - 21 vitamins, minerals and organic adaptogens - Lion's Mane - collagen - 43mg caffeine - 10 grams of protein per serving - 100% organic ceremonial grade matcha from Japan # Call to action click the link now # Point of view - Brand 70% – The majority of the ad is narrated by a voiceover detailing product features, benefits, and offers, accompanied by product demonstrations and stylized visuals. - Customer 30% – Several segments show different women interacting with the product and displaying the desired outcomes, such as glowing skin, focused expressions, and enjoying the drink, implying a user's perspective. # Storyline - 00:00–00:01 The ad opens with a hypothetical question, setting up a scenario for the viewer to imagine the product's impact. - 00:01–00:03 It immediately introduces the target demographic and the product, framing the narrative around a specific user's potential transformation. - 00:03–00:05 The narrative shifts to the product preparation, visually demonstrating how easy it is to incorporate into a routine, while the voiceover continues to build anticipation for the benefits. - 00:05–00:07 The ad then presents the first set of tangible benefits, focusing on skin improvement within two weeks, using a visual of a woman touching her glowing face to convey the outcome. - 00:07–00:10 This is followed by further beauty benefits, hair and nails, continuing the theme of physical rejuvenation and showing different women to illustrate the widespread appeal of these results. - 00:10–00:13 The voiceover explicitly links these benefits to the 'rejuvenating benefits of the collagen,' reinforcing the product's key ingredient and its efficacy. - 00:13–00:15 The ad transitions to highlighting another key ingredient, adaptogens, and their cognitive benefits, showing the product being prepared again to emphasize its daily use. - 00:15–00:17 It then showcases the mental and energy benefits within three weeks, with visuals of women appearing focused and calm, directly addressing common pain points like lack of energy and focus. - 00:17–00:24 The voiceover elaborates on the adaptogen blend, specifically mentioning Lion's Mane, and its role in reducing anxiety and caffeine dependence, providing a solution to a common modern struggle. - 00:24–00:25 A dramatic visual of a coffee cup being crushed symbolizes the product's ability to replace traditional caffeine sources and eliminate dependence, creating a strong visual metaphor for the pain point addressed. - 00:25–00:28 The narrative concludes the hypothetical journey, showing a woman happily integrated the product into her routine, signifying a complete lifestyle transformation by the end of the month. - 00:28–00:33 The ad then shifts to detailing the product's quality and origin, emphasizing its 100% organic ceremonial grade matcha from Japan, building trust and highlighting its premium nature. - 00:33–00:38 It further reinforces the product's appeal by mentioning its delicious taste and protein content, linking it to fitness goals and broadening its perceived benefits. - 00:38–00:45 The ad transitions to a clear call to action, presenting a compelling offer for a free starter kit, encouraging immediate purchase. - 00:45–00:47 The final shot reinforces the brand and product, urging viewers to 'experience this incredible transformation,' solidifying the aspirational message.

# Ad summary A woman shares that she swapped out her morning iced coffee for matcha and it helped clear up her skin. She recommends the brand she uses, which is a collagen matcha, and shares the benefits of matcha and collagen. # Brand positioning The brand, Form Nutrition, is presented as a premium provider of collagen matcha. The ad emphasizes the product's high quality by specifying "ceremonial grade" matcha and highlighting the added benefit of collagen for skin elasticity, hydration, and overall glow. The brand aligns with a health-conscious lifestyle, promoting values of wellness and beauty from within. It positions itself against the norm of coffee consumption, suggesting a healthier alternative for those experiencing skin issues or energy crashes. The brand positioning is both functional, focusing on the performance benefits of collagen and matcha, and emotional, aiming to evoke feelings of confidence and well-being through improved skin health. # Product The product is Form Nutrition's Collagen Ceremonial Grade Matcha, a powdered green tea supplement designed to be mixed into drinks. It is marketed towards women experiencing skin issues like inflammation and acne, as well as energy crashes throughout the day. The matcha is explicitly stated to be "ceremonial grade," implying a higher quality and purity. The unique selling point is the addition of collagen, which is said to improve skin elasticity, hydration, and overall glow. The product also contains 10 grams of protein per serving. The ad addresses the purchase barrier of skepticism by presenting the matcha as a direct replacement for coffee, which the creator claims has negative effects on skin and cortisol levels. The ad encourages viewers to try the product for a few weeks to see if they experience the same benefits. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and minimal editing. The production quality is simple, resembling a typical social media video. The editing style consists of static shots with no transitions. The pacing is consistent throughout the ad, with a conversational rhythm that matches the speaker's tone. There are no noticeable audio-visual sync elements. # Hooks Spoken: Here's one simple swap I made to help transform my skin from this to this. Text overlay: 00:00–00:03 1 SIMPLE DAILY SWAP FOR BETTER SKIN Visual: 00:00–00:03 The shot is a medium, selfie-style shot of a young, fair-skinned woman with long blonde hair, wearing a white sports bra and a gold necklace. She is sitting at a white table in a brightly lit room. In front of her is a glass of green matcha with a metal straw. Behind her is a white wall and a glimpse of a gray patterned chair. Above her head are two images: on the left, a close-up of her face with acne, and on the right, a close-up of her face with clear skin. # Funnel stage Consideration # Pain points The ad addresses the pain point of skin issues like inflammation and acne, as well as energy crashes throughout the day. "If you're a girl and you're experiencing some of these things like inflammation, and good skin, and energy crashes throughout the day, please just make the switch to matcha." # Value propositions - Collagen matcha is better for your skin because collagen helps with the elasticity, hydration, and just the overall glowing look. - Collagen matcha has 10 grams of protein per serving. - Matcha stabilizes your hormones, unlike coffee, which increases your cortisol. # Benefits - Helps transform my skin - Better for your skin - Helps with the elasticity, hydration, and just the overall glowing look - Makes me feel like I'm glowing every single day - My skin started clearing up within like the next few weeks - Stabilizes your hormones # Features - Collagen Ceremonial Grade Matcha - Ceremonial grade matcha - Collagen - 10 grams of protein per serving # Call to action Just try it out. Make the switch, try it out for a few weeks and see if you have the same benefits that I got. # Social proof - "Here's one simple swap I made to help transform my skin from this to this." – Female 1 (Customer) - "My skin started clearing up within like the next few weeks." – Female 1 (Customer) - "Makes me feel like I'm glowing every single day." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results. # Storyline - 00:00–00:03 The creator introduces the video by stating that she will be sharing a simple daily swap that she made to help transform her skin. - 00:03–00:11 The creator shares that she used to make an iced coffee every morning, but it negatively affected her skin. - 00:11–00:21 The creator shares that if you are experiencing inflammation, bad skin, or energy crashes, you should switch to matcha. - 00:21–00:27 The creator shares that she uses Form Nutrition matcha and recommends that you get ceremonial grade matcha. - 00:27–00:43 The creator shares that the matcha she uses is collagen matcha, which is even better for your skin because collagen helps with elasticity, hydration, and overall glow. She also shares that it has 10 grams of protein per serving. - 00:43–00:49 The creator shares that she realized that coffee was negatively affecting her skin and that she needed to swap it out. - 00:49–00:52 The creator shares that as soon as she swapped out coffee for matcha, her skin started clearing up within a few weeks. - 00:52–01:00 The creator shares that she swapped out coffee for matcha because coffee is inflammatory, dehydrating, and increases your stress hormone cortisol. - 01:00–01:05 The creator shares that as a girl, she does not want to make her cortisol go through the roof first thing in the morning. - 01:05–01:11 The creator shares that when she switched to matcha, she read up on all the benefits. She shares that matcha is anti-inflammatory and full of antioxidants. - 01:11–01:16 The creator shares that matcha stabilizes your hormones, unlike coffee, which increases your cortisol. - 01:16–01:20 The creator recommends that you try out matcha and see if you have the same benefits that she got.

# Ad summary This ad features a young woman sharing her personal experience with bloating and how she found a solution in Reformed's Collagen Ceremonial Matcha. She explains the negative effects of morning coffee on hormones and introduces the matcha as a superior alternative for de-bloating, gut health, skin, hair, and sustained fullness due to its protein content. The ad includes product preparation, visual demonstrations of a flatter stomach, and an offer for accessories with a first order, encouraging viewers to try it. # Brand positioning Reformed is presented as a brand dedicated to natural innovation in wellness, offering solutions for common female health concerns like bloating and hormonal imbalance. It positions itself as a modern, effective alternative to traditional morning routines, specifically coffee, which is framed as detrimental to feminine hormones. The brand aims to occupy a space in the consumer's mind as a trusted source for holistic well-being, promoting a lifestyle where feeling good from the inside out is achievable through natural, high-quality ingredients. Its positioning is both functional, by addressing specific physical discomforts and nutritional needs, and emotional, by promising confidence, consistency, and overall improved body image and health. # Product The product featured is Reformed's Collagen Ceremonial Matcha. It is described as a daily source of holistic energy, blending 21 vitamins, minerals, and functional mushrooms to nurture inner peace, and a potent fusion of collagen and matcha to invigorate body and mind. It's specifically for individuals looking to de-bloat, improve gut health, enhance skin and hair, and maintain a flatter tummy. Key features include ceremonial matcha, purest marine collagen, adaptogens like Lion's Mane, and 10 grams of protein per cup. The ad highlights its ability to help fix gut health, reduce sweet cravings, aid in staying in shape, and keep you feeling full for longer. It's presented as a smooth and creamy tasting drink, ideal for a morning routine, replacing coffee, and is shown being prepared with milk. # Visual style The ad features a clean, bright, and modern aesthetic with a strong UGC (User-Generated Content) feel, despite appearing to be professionally shot. The editing style is fast-paced with quick cuts between shots, maintaining a high energy level. There are no smooth transitions, primarily jump cuts, which is characteristic of social media content. The production quality is a hybrid: it has the authenticity and direct address of UGC but with polished lighting and clear visuals. Visual motifs include close-ups on the product and body parts (stomach, hair) to highlight benefits, and the consistent presence of the main creator in a clean kitchen setting. The pacing is consistently fast, with cuts occurring every 1-3 seconds, contributing to a high BPM. Audio-visual sync is evident with text overlays appearing precisely with spoken words and visual demonstrations aligning with the narrative. # Hooks Spoken: 00:00–00:03: I didn't know my stomach was constantly bloated until it wasn't anymore. Text overlay: you mix matcha and collagen for debloating??? (comment bubble) / know / constantly / until it Visual: 00:00–00:03: A young blonde woman, appearing to be in her early 20s, with fair skin, long straight blonde hair, and minimal makeup, stands in a kitchen. She wears a dark brown sports bra and low-rise black pants, revealing a flat stomach with a delicate gold belly chain. Her nails are painted light blue. She holds a glass jar with a black and white striped straw, containing a bright green liquid (matcha latte). She gestures with her left hand, looking directly at the camera. The background is a light-colored kitchen with a stainless steel refrigerator visible on the left. The camera is stationary, tripod-style, framed from the waist up. Lighting is bright and even, likely natural or soft studio lighting. A white speech bubble overlay with text is visible at the top left. # Funnel stage Consideration # Pain points The most central pain point is chronic bloating and its associated discomfort and negative impact on body image and energy levels. This is explicitly stated and visually demonstrated. - "I didn't know my stomach was constantly bloated until it wasn't anymore." - "messes with your feminine hormones, which leaves you feeling bloated and sluggish all day." # Value propositions - Collagen Ceremonial Matcha infused with an essential blend of 21 vitamins, minerals and functional mushrooms - purest marine collagen - adaptogens like Lion's Mane - 10 grams of protein in per cup - helps you stay and get in your best shape - helps you feel full for longer - tastes so smooth and creamy - keeps my tummy flatter # Benefits - stomach was constantly bloated until it wasn't anymore - doesn't mess with your feminine hormones - doesn't leave you feeling bloated and sluggish all day - difference in my bloating has been insane - makes the biggest difference in your skin and your hair - really helps you to de-bloat - fixed my gut health - don't need a sweet treat after every single meal - helps you stay and get in your best shape - helps you feel full for longer - helps me stay consistent - actually keeps my tummy flatter # Features - Collagen Ceremonial Matcha - infused with an essential blend of 21 vitamins, minerals and functional mushrooms - purest marine collagen - adaptogens like Lion's Mane - 10 grams of protein in per cup - tastes so smooth and creamy # Call to action You can actually click the link below to try it # Social proof - "I didn't know my stomach was constantly bloated until it wasn't anymore." – Female 1 (Creator) - "the difference in my bloating has been insane." – Female 1 (Creator) - "since I fixed my gut health, suddenly I don't need a sweet treat after every single meal." – Female 1 (Creator) - "from everything I've tried, this is the one thing that helps me stay consistent and actually keeps my tummy flatter." – Female 1 (Creator) # Point of view - Customer 90% – The primary creator shares her personal journey and experience with the product, using 'I' statements and direct address, making it feel like a peer recommendation. - Brand 10% – Product packaging and ingredient details are shown, providing official product information and branding. # Storyline - 00:00–00:03 00:00–00:03: The creator, a young blonde woman, stands in a kitchen holding a green drink. A comment bubble overlay asks, 'you mix matcha and collagen for debloating???'. She gestures with her free hand, looking directly at the camera with a slightly surprised and engaging expression. This sets up the ad as a direct response to a common question, immediately addressing a pain point (de-bloating) and introducing the product's key ingredients. - 00:03–00:05 00:03–00:05: The creator continues speaking, with a picture-in-picture overlay of her on a beach in a bikini appearing over her midsection. She explains she 'didn't know my stomach was constantly bloated until it wasn't anymore.' This establishes her personal experience with the problem and the product's effectiveness, creating relatability and a 'before/after' implication. - 00:05–00:09 00:05–00:09: The creator shifts to discussing a common morning habit, stating, 'I think we're all guilty of waking up in the morning and making a coffee to wake up.' This is followed by a shot of a coffee machine making espresso. This broadens the problem to a relatable audience and introduces coffee as a potential antagonist to wellness. - 00:09–00:13 00:09–00:13: The creator returns to the frame, explaining that 'as good as that feels, it's actually proven that it messes with your feminine hormones.' This is followed by a mirror selfie of her in a white crop top and shorts, showing her midsection, implying bloating. She concludes, 'Which leaves you feeling bloated and sluggish all day.' This directly links coffee to the pain points of bloating and sluggishness, providing a scientific-sounding reason for the problem. - 00:13–00:15 00:13–00:15: The creator, back in the kitchen, states, 'That's why I started drinking this Collagen Ceremonial Matcha from Reformed.' She holds up the green drink, presenting it as the direct solution to the previously identified problems. This is a clear transition from problem to solution, with the brand and product explicitly named. - 00:15–00:19 00:15–00:19: A close-up shot shows a hand holding the Reformed matcha packaging, followed by a shot of a woman's midsection (implied to be the creator) gently touching her stomach, then a shot of her in a sports bra and leggings, pulling at her waistband to show a flat stomach. The voiceover states, 'and the difference in my bloating has been insane.' This visually demonstrates the product's effectiveness in reducing bloating, reinforcing the personal testimonial. - 00:19–00:23 00:19–00:23: The ad transitions to close-up shots of matcha powder in a hand, then being scooped into a glass of milk, and finally being frothed with a whisk. The voiceover details the product's composition: 'It's ceremonial matcha infused with the purest marine collagen and adaptogens like Lion's Mane.' This provides specific product details and shows the ease of preparation, building credibility and transparency. - 00:23–00:28 00:23–00:28: The creator returns to the kitchen, holding the drink, and emphasizes, 'It literally makes the biggest difference in your skin and your hair and really helps you to de-bloat.' This is followed by a shot of a woman's hair and then a close-up of a woman's flat stomach. This reiterates and expands on the benefits, connecting the product to broader beauty and wellness outcomes. - 00:28–00:33 00:28–00:33: The creator explains, 'And since I fixed my gut health, suddenly I don't need a sweet treat after every single meal.' This highlights an additional, perhaps unexpected, benefit related to gut health and craving control, further positioning the product as a comprehensive wellness aid. - 00:33–00:39 00:33–00:39: The creator adds, 'And I almost forgot to mention one of the best parts. It also has 10 grams of protein in per cup, which really helps you stay and get in your best shape.' This is accompanied by a close-up of the product label highlighting 'Protein 10gm' and a shot of the creator walking on a treadmill. This introduces a fitness-related benefit, appealing to an active audience and showcasing the product's versatility. - 00:39–00:41 00:39–00:41: The creator, back in the kitchen, concludes this segment by stating, 'And it also helps you feel full for longer.' This adds another practical benefit, addressing satiety and hunger management. - 00:41–00:43 00:41–00:43: A different woman is shown smiling and drinking the matcha, with the voiceover stating, 'It also tastes so smooth and creamy.' This introduces a second testimonial, focusing on the taste and palatability, which is crucial for a daily drink. This is followed by a shot of the matcha being frothed again. - 00:43–00:47 00:43–00:47: The original creator returns, emphasizing, 'And from everything I've tried, this is the one thing that helps me stay consistent and actually keeps my tummy flatter.' This is accompanied by a split screen showing hands struggling to button tight jeans (top) and then easily buttoning jeans (bottom). This reinforces the product's unique effectiveness and consistency, providing a strong visual 'before/after' for the flat tummy benefit. - 00:47–00:53 00:47–00:53: The creator delivers a call to action: 'You can actually click the link below to try it, and you'll also get all these gorgeous accessories upon your first order as well as your matcha.' This is shown with shots of the product packaging, a frother, a tin, and a glass, then a hand picking up the glass, and finally all the accessories laid out. This provides clear instructions for purchase and highlights an attractive offer. - 00:53–00:56 00:53–00:56: The creator concludes with a final persuasive statement: 'You've literally got nothing to lose except that stubborn bloating.' She gestures emphatically. This summarizes the core benefit and frames the purchase as risk-free, ending on a strong, benefit-driven note.

# Ad summary This ad promotes Reformed's collagen matcha as a convenient and effective way to get multiple health benefits in one cup. The ad uses a comparison to show the complexity and cost of using multiple products to achieve similar results, highlighting the convenience and value of Reformed's all-in-one solution. # Brand positioning Reformed is presented as a brand focused on simplifying health and wellness routines by offering a single product that combines multiple beneficial ingredients. The brand aims to occupy a space in the consumer's mind as a provider of convenient, all-in-one solutions for health and beauty needs. The brand aligns with a lifestyle that values efficiency, health, and beauty. Reformed pushes against the norm of using multiple products for different health and beauty needs, offering a single, comprehensive solution. The brand positioning is both functional (providing multiple benefits in one product) and emotional (offering convenience and simplification of daily routines). # Product Reformed's collagen matcha is a powdered drink mix that combines ceremonial grade matcha with marine collagen and adaptogens like lion's mane. It is designed for individuals seeking to improve their energy levels, skin health, hair health, and muscle recovery. The product is presented as a convenient alternative to using multiple separate products to achieve these benefits. The USPs include its all-in-one formulation, combining multiple ingredients into a single product, and its ease of use, requiring only one cup per day. The ad addresses the purchase barriers of cost and complexity by highlighting the savings and convenience of using Reformed's collagen matcha instead of buying multiple separate ingredients. The ad tells the viewer that this product is worth trying because it simplifies their routine, saves them money, and provides multiple health and beauty benefits in one convenient drink. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of a relatable customer sharing their experience. The pacing is moderate, with cuts timed to voiceover lines. The overall aesthetic is clean and bright, with natural lighting. # Hooks Spoken: Female 1: Wake up, you drink coffee. Text overlay: 00:00–00:01 / WAKE UP? Visual: 00:00–00:01 A fair-skinned woman with blonde hair pulled back stands in a kitchen. She wears a brown cardigan and a black belt. She holds a white mug with gold speckles in her left hand and gestures with her right hand. Behind her are dark green cabinets and a white countertop. Two clear glass bowls are on the counter, each with a pink sticky note labeled "Your BODY". The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using multiple products daily to address various health and beauty needs, which can be costly and time-consuming. "By now you're using six plus products daily and you're probably spending around £200 every month." # Value propositions - All-in-one solution for multiple health and beauty needs - Convenient alternative to using multiple separate products - Saves money by combining multiple ingredients into a single product - Easy to use, requiring only one cup per day # Benefits - Improved energy levels - Healthier skin - Healthier hair - Improved muscle recovery - Smooth and creamy taste - Avoid spending a fortune on separate ingredients # Features - Ceremonial grade matcha - Marine collagen - Adaptogens like lion's mane # Call to action Click the link to get yours # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience and offering a solution to a common problem. # Storyline - 00:00–00:04 The ad opens with the presenter holding a mug and gesturing with her other hand, posing the question of how people typically wake up and address dull skin. - 00:01–00:12 She then adds coffee, collagen, lion's mane, adaptogens, and protein to a bowl of water, representing the multiple products people use to address these issues. - 00:13–00:17 The presenter states that by now, people are using 6+ products daily and spending around £200 per month. - 00:17–00:21 She transitions to introducing Reformed's collagen matcha as a solution to get all of these benefits in just one cup. - 00:21–00:27 The ad shows the product being prepared, highlighting its ingredients and ease of use. - 00:28–00:34 The presenter lists the health benefits of the product, including energy levels, skin, hair, and muscle recovery. - 00:34–00:42 She emphasizes that it tastes smooth and creamy and avoids spending a fortune on separate ingredients. - 00:42–00:46 The ad reiterates that you just need to drink one cup of collagen matcha in the morning. - 00:46–00:55 The ad highlights a New Year offer where customers receive accessories and a bag of creatine for free with their first order. - 00:55–00:56 The presenter concludes by urging viewers to click the link to get their own.

# Ad summary A woman in a kitchen demonstrates how to make a matcha drink using Reformed ceremonial grade matcha infused with collagen and functional mushrooms. She claims that it has many health benefits for energy levels, skin, hair, and muscle recovery. She also states that it tastes delicious and that she doesn't need to take any other supplements. She then states that Reformed is currently offering a welcome kit with loads of gorgeous accessories worth £70 for completely free and encourages viewers to click the link now and give it a try today. # Brand positioning Reformed is presented as a brand that offers a convenient and comprehensive solution for individuals seeking to enhance their overall well-being. The brand positions itself as a provider of high-quality, ceremonial-grade matcha infused with collagen and functional mushrooms, offering a range of health benefits in a single product. Reformed aims to occupy a space in the consumer's mind as a brand that simplifies the process of achieving optimal health by combining multiple supplements into one convenient drink. The brand aligns with values of health, wellness, and convenience, promoting a lifestyle that prioritizes self-care and efficiency. Reformed pushes against the norm of taking multiple supplements by offering a single product that combines several key ingredients. The brand positioning is both functional, highlighting the performance benefits of the ingredients, and emotional, emphasizing the positive impact on energy levels, skin, hair, and muscle recovery. # Product Reformed ceremonial grade matcha is a powdered green tea drink infused with collagen and functional mushrooms. It is designed for individuals seeking to improve their overall health and well-being. The product is explicitly stated to have health benefits for energy levels, skin, hair, and muscle recovery. The USPs of the product are its combination of multiple supplements into one convenient drink, its delicious taste, and the fact that it eliminates the need for other supplements. The ad shows the product being used as a morning drink and as a post-workout recovery drink. The ad addresses the purchase barrier of the high cost of buying multiple supplements by offering a single product that combines several key ingredients. The ad tells the viewer that this product is worth trying or buying because it is a convenient, delicious, and effective way to improve their overall health and well-being. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is quick cuts with smooth transitions. The production quality is high-end, which supports the intended tone of health and wellness. The pacing is consistent throughout the ad at approximately 20 cuts per minute. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Do you want your skin to glow and look younger? Text overlay: 00:00–00:02 / Do you want your skin to glow & look younger? Visual: 00:00–00:02 A woman with curly brown hair, fair skin, wearing a white tank top and a dark skirt stands in a kitchen. She is holding a small metal spoon with green powder in it. In front of her are four clear glasses filled with water and a white bag of Reformed collagen. The kitchen has white cabinets, a wooden countertop, and a white tile backsplash. # Funnel stage Consideration # Pain points The ad addresses the pain point of the high cost of buying multiple supplements to achieve various health and wellness goals. The ad states, "To get all of this, it'll probably cost you £200." # Value propositions - Get collagen, green tea caffeine from matcha, adaptions like Lion's Mane, and protein in only one cup of Collagen Matcha - Reformed ceremonial grade matcha is infused with the purest collagen and functional mushrooms - Reformed ceremonial grade matcha has so many health benefits on your energy levels, your skin, your hair, and muscle recovery - Reformed ceremonial grade matcha tastes absolutely delicious and I don't even need to take any other kind of supplements # Benefits - Skin to glow & look younger - Healthy & sustained energy - Better focus & reduce stress - Get in shape - Health benefits on your energy levels - Health benefits on your skin - Health benefits on your hair - Health benefits on muscle recovery - Tastes absolutely delicious - Don't even need to take any other kind of supplements # Features - Collagen - Green tea caffeine from Matcha - Adaptions like Lion's Mane - Protein - Reformed ceremonial grade matcha - Infused with the purest collagen - Functional mushrooms # Call to action click the link now and give it a try today # Social proof - "It tastes absolutely delicious and I don't even need to take any other kind of supplements, I'm just drinking my matcha in the morning" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is reviewing the product and sharing her experience. # Storyline - 00:00–00:01 The presenter asks if the viewer wants their skin to glow and look younger. - 00:01–00:02 The presenter states that the viewer should take collagen. - 00:03–00:04 The presenter asks if the viewer wants healthy and sustained energy. - 00:04–00:06 The presenter states that the viewer should drink green tea caffeine from matcha. - 00:07–00:08 The presenter asks if the viewer wants to have better focus and reduce stress. - 00:09–00:10 The presenter states that the viewer should take adaptions like Lion's Mane. - 00:11–00:11 The presenter asks if the viewer wants to get in shape. - 00:12–00:13 The presenter states that the viewer should take protein. - 00:14–00:16 The presenter states that to get all of these benefits, it would probably cost £200. - 00:17–00:21 The presenter states that the viewer can push all of these to the side because they can get it all in only one cup of Collagen Matcha. - 00:22–00:25 The presenter states that this is Reformed ceremonial grade matcha infused with the purest collagen and functional mushrooms. - 00:26–00:31 The presenter states that it has so many health benefits on your energy levels, your skin, your hair, and muscle recovery. - 00:31–00:36 The presenter states that it tastes absolutely delicious and that she doesn't even need to take any other kind of supplements, she's just drinking her matcha in the morning. - 00:36–00:41 The presenter states that Reformed is currently offering a welcome kit with loads of gorgeous accessories worth £70 for completely free. - 00:42–00:44 The presenter encourages viewers to click the link now and give it a try today.

# Ad summary A female creator enthusiastically reviews 'Reformed collagen matcha,' highlighting its ingredients, ease of preparation, and personal benefits experienced over two months, including improved skin, hair, energy, and reduced bloating. The video features a mix of selfie-style narration, product preparation shots, and lifestyle visuals, concluding with a strong offer for free accessories. # Brand positioning Reformed positions itself as a premium wellness brand offering a 'ceremonial grade matcha' product that goes beyond a simple beverage. It aims to occupy a space in the consumer's mind as a holistic health and beauty solution, combining traditional matcha with modern supplements like marine collagen and adaptogenic mushrooms. The brand aligns with values of natural wellness, self-care, and efficacy, promoting a lifestyle of enhanced energy, beauty, and digestive comfort. It pushes against the norm of single-ingredient supplements by offering a multi-benefit product, suggesting a functional positioning focused on comprehensive well-being and visible results. # Product The product featured is 'Reformed collagen matcha,' a ceremonial grade matcha powder blended with pure marine collagen and adaptogenic mushrooms. It is designed for individuals who prefer matcha over coffee and are seeking a convenient way to improve their skin, hair, energy levels, and digestive health. The ad highlights its unique combination of ingredients, emphasizing that despite sounding like a 'foul combo,' it 'just works' and has a 'smooth creamy taste' that is 'not too grassy.' Key features include 'ceremonial grade matcha,' 'pure marine collagen,' 'adaptogenic mushrooms,' and '10 grams of protein' per cup. The product is shown being prepared as an iced matcha latte, suggesting it's for daily consumption, potentially as a morning or afternoon pick-me-up. The ad addresses potential purchase barriers by reassuring viewers about its taste and highlighting its multiple benefits. # Visual style The ad features a hybrid visual style, blending polished UGC with commercial-grade product shots. The overall aesthetic is bright, clean, and modern, utilizing natural light for a fresh and inviting feel. Editing is characterized by quick cuts between the creator speaking and product demonstrations, maintaining a fast pace. Visual motifs include close-ups of product preparation and the creator's direct address to the camera. The pacing is generally quick, with cuts happening every 1-2 seconds, especially during product demonstrations and benefit showcases. The audio-visual sync is strong, with text overlays and visual actions timed precisely to the voiceover. # Hooks Spoken: If you're a matcha girly like me and you would pick matcha over coffee any day, this superfood matcha, you need to try it. Text overlay: a / me / over / this / matcha / it Visual: A split screen shows a close-up of a hand stirring a green drink in a glass jar with a straw on the top left, while a young adult female with long red hair, wearing a beige fleece half-zip, speaks directly to the camera on the bottom right. The background behind the drink is a white tiled wall and a light wooden surface. The background behind the female is a white kitchen with white cabinets and a light wooden countertop. The camera is handheld, selfie-style for the female, and a close-up, third-person shot for the drink preparation. / The split screen continues. The top left shows a hand scooping green powder from a grey 'Reformed' pouch into a clear glass jar. The bottom right shows the same female speaking to the camera, holding a small black microphone close to her mouth. The setting remains a bright kitchen. / The split screen continues. The top left shows a hand using a small electric whisk to blend the green powder and liquid in the glass jar. The bottom right shows the female speaking, gesturing with her hands. The setting remains a bright kitchen. / The split screen continues. The top left shows a hand adding ice cubes to the green drink in the glass jar. The bottom right shows the female speaking, gesturing with her hands. The setting remains a bright kitchen. / The split screen continues. The top left shows a hand stirring the iced green drink with a straw. The bottom right shows the female speaking, with her eyes closed briefly, then opening them and looking at the camera, nodding slightly. The setting remains a bright kitchen. # Funnel stage Conversion # Pain points The ad addresses the pain points of dull skin, thin hair, morning coffee-induced bloating, and afternoon energy crashes. The creator explicitly states, "I also got rid of that really annoying morning coffee bloat" and describes feeling "so much more energized and productive throughout the day, especially in the afternoon when I feel like I'm normally crashing." # Value propositions - superfood matcha - smooth creamy taste - not too grassy - it just works # Benefits - skin has been glowing - hair has been feeling thicker - got rid of that really annoying morning coffee bloat - feel so much more energized and productive throughout the day - no afternoon crash # Features - ceremonial grade matcha - pure marine collagen - adaptogenic mushrooms - 10 grams of protein per cup # Call to action I'm going to leave a link to this in the video, so make sure you grab it before it sells out again. # Social proof - It's been trending all over social media # Point of view - Customer 100% – The entire ad is presented by a female creator sharing her personal experience, opinions, and results from using the product, speaking directly to the audience in a casual, testimonial style. # Storyline - 00:00–00:05 The creator introduces the product with a relatable hook, asking if the viewer is a 'matcha girly' who prefers matcha over coffee. She immediately presents the 'superfood matcha' as a must-try, establishing her personal connection and enthusiasm for the product. - 00:05–00:08 She explains that the product has been trending on social media and she now understands why, building credibility and hinting at its popularity. This sets up the expectation for a positive review and personal endorsement. - 00:08–00:11 The creator shares her personal consumption habit, stating she drinks 'two cups a day' because she 'cannot stop craving it,' reinforcing the product's deliciousness and addictive quality from a user's perspective. - 00:11–00:18 She formally introduces the brand, 'Reformed,' and details the key ingredients: 'ceremonial grade matcha,' 'pure marine collagen,' and 'adaptogenic mushrooms.' This provides essential product information and highlights its unique composition. - 00:18–00:24 Anticipating skepticism about the unusual ingredient combination, the creator humorously acknowledges that it 'sounds like an absolute foul combo' but immediately counters with her positive experience, stating 'somehow, it just works.' This addresses potential concerns and builds trust. - 00:24–00:28 She elaborates on the taste and texture, describing it as a 'smooth creamy taste' that is 'not too grassy,' directly addressing common matcha taste concerns and reinforcing its palatability. - 00:28–00:36 The creator shares her personal results after two months of use, detailing improvements in 'skin glowing,' 'hair feeling thicker,' and the elimination of 'morning coffee bloat.' This provides tangible benefits and acts as a strong testimonial. - 00:36–00:41 She further describes feeling 'more energized and productive throughout the day,' especially avoiding the 'afternoon crash,' positioning the product as a solution for sustained energy and focus. - 00:41–00:45 The creator adds another functional benefit, mentioning the '10 grams of protein' per cup, appealing to health-conscious individuals and those looking for a protein boost. - 00:45–00:52 She transitions to a call to action, presenting a compelling offer: '£70 worth of free accessories' with the first order. This creates urgency and incentivizes immediate purchase. - 00:52–00:55 The creator concludes by urging viewers to act quickly before the product 'sells out again,' reinforcing scarcity and encouraging prompt action.

# Ad summary This ad promotes Reformed collagen matcha, highlighting its benefits for skin, hair, productivity, and overall health. It emphasizes the product's unique ingredients like marine collagen, Lion's mane, and ceremonial grade matcha from Uji, Japan. The ad also mentions a limited-time offer of free accessories with the first order and encourages viewers to click the link for more information. # Brand positioning Reformed is presented as a brand focused on providing high-quality, health-conscious matcha products. The brand emphasizes natural innovation and premium ingredients, positioning itself as an upgrade from typical matcha options. It aligns with a lifestyle that values wellness, productivity, and beauty, appealing to consumers who seek functional and emotional benefits from their daily routines. The brand pushes against the norm of lower-quality, mass-produced matcha by highlighting its organic, ceremonial grade matcha from Uji, Japan, and its unique blend of ingredients for enhanced health benefits. # Product Reformed collagen matcha is a powdered drink mix designed to enhance overall health and beauty. It contains 10g of the purest marine collagen, which improves skin firmness and hydration. The product also includes Lion's mane and Chaga adaptogens, which improve memory, focus, and mental clarity. It uses 100% organic ceremonial grade matcha from Uji, Japan, which is healthier and tastes much better than typical matcha. The product aims to provide a caffeine upgrade for healthier mornings, improved productivity, and a massive skin and hair glow-up. Each cup contains 10g of protein. # Visual style The ad has a polished, clean aesthetic with natural lighting and a focus on product presentation. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of sophistication and wellness. # Hooks Spoken: 00:00–00:02 Three ways this super matcha makes you look 10 years younger. Text overlay: 00:00–00:02 3 ways this super matcha makes you look 10 years younger Visual: 00:00–00:02 A close-up shot of a green liquid being poured into a glass jar with a white liquid at the bottom. The jar has the brand name "Reformed" printed on it. The background is a light wooden surface with natural sunlight creating shadows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a healthier and more effective caffeine alternative that also provides beauty and cognitive benefits. The ad highlights that typical matcha options are not as effective or healthy. # Value propositions - Look 10 years younger with super matcha - Caffeine upgrade for healthier mornings, improved productivity, and a massive skin and hair glow up - Free accessories worth £70 on first orders # Benefits - Improves skin firmness and hydration - Improves memory, focus, and mental clarity - Healthier and tastes much better than typical matcha - Healthier mornings - Improved productivity - Massive skin and hair glow up # Features - 10g of the purest marine collagen - Lion's mane and Chaga adaptogens - 100% organic ceremonial grade matcha from Uji Japan - 10g of protein per cup # Call to action click the link # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, highlighting product features and benefits. # Storyline - 00:00–00:02 The ad begins by pouring a green liquid into a glass, immediately capturing attention with the visual appeal of the matcha drink. - 00:00–00:02 The narrator introduces the product by stating, "Three ways this super matcha makes you look 10 years younger," setting the stage for the benefits of the product. - 00:02–00:07 The ad transitions to highlighting the first key ingredient: 10g of the purest marine collagen, which improves skin firmness and hydration. - 00:07–00:13 The ad then highlights the second key ingredient: Lion's mane and Chaga adaptogens, which improve memory, focus, and mental clarity. - 00:13–00:22 The ad highlights the third key ingredient: 100% organic ceremonial grade matcha from Uji, Japan, which is healthier and tastes much better than typical matcha. - 00:22–00:28 The ad transitions to showcasing the benefits of the product, stating that it's for healthier mornings, improved productivity, and a massive skin and hair glow-up. - 00:28–00:30 The ad encourages viewers to try the collagen matcha from Reformed. - 00:30–00:32 The ad highlights that the product contains 10g of protein per cup. - 00:32–00:37 The ad mentions a limited-time offer of free accessories worth £70 on any first order. - 00:37–00:38 The ad concludes with a call to action to click the link.

# Ad summary This ad shows a woman demonstrating Reformed Coffee, a coffee with added nutrients, vitamins, minerals, and functional ingredients. # Brand positioning Reformed Coffee positions itself as a better-for-you coffee alternative. The brand aims to occupy the space of a daily wellness protocol by upgrading the existing coffee habits with vitamins, minerals, nutrients, and functional ingredients. The ad copy pushes against the norm of needing to eat multiple items to get all of these things by offering a single product solution. # Product Reformed Coffee is a coffee that provides a daily wellness protocol upgraded into the coffee you are already drinking. It includes the muscle toning protein of three whole eggs, the skin plumping collagen of a fillet of wild salmon, the brain boosting power of a handful of walnuts, the antioxidant power of a bowl of blueberries, and the fast acting energy of pure MCT’s. # Visual style The ad has a clean, polished aesthetic with bright lighting and static shots. The editing style is quick cuts. The production quality is high and feels like a commercial. There are no visual motifs. The ad has an average pace. # Hooks Spoken: This is what you would have to eat every single morning to get the benefits of a Reformed Coffee. Text overlay: This is what you would have to eat every single morning / to get the benefits of a Reformed Coffee Visual: 00:00–00:04: The shot begins in a kitchen with gray cabinetry and a gray granite countertop. A plate of raw salmon sits in the middle of the frame along with a small glass jar of blueberries and a pile of walnuts. Text on the screen reads, “This is what you would have to eat every single morning to get the benefits of a Reformed Coffee.” The camera is stationary. The lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point being addressed is that it is difficult to eat a wellness protocol every single morning. # Value propositions - Reformed Coffee is an entire daily wellness protocol upgraded into the coffee you were already drinking. # Benefits - Wellness protocol upgraded into the coffee you were already drinking - Easiest decision I make all day # Features - Muscle toning protein of three whole eggs - Skin plumping collagen of a fillet of wild salmon - Brain boosting power of a handful of walnuts - Antioxidant power of a bowl of blueberries - Fast acting energy of pure MCT’s - Daily wellness protocol # Call to action None used. # Social proof - It’s the easiest decision I make all day – Female 1 # Point of view - Customer 5% – The ad features a customer who concludes the ad with a short line about how easy it is to incorporate Reformed Coffee into their daily routine. - Brand 95% – The ad is told from the brand's perspective as the speaker is touting all the different benefits of Reformed Coffee. # Storyline - 00:00–00:04 The ad opens by addressing the viewer, saying that this is what you would have to eat to get the benefits of a Reformed Coffee. The intention is to establish that Reformed Coffee is an all-in-one solution. The speaker's perspective is from the brand. The tone is informational and direct. - 00:04–00:18 The ad then lists the ingredients that can be found in the coffee, including the muscle toning protein of three whole eggs, the skin plumping collagen of a fillet of wild salmon, the brain boosting power of a handful of walnuts, the antioxidant power of a bowl of blueberries, and the fast acting energy of pure MCT’s. The intention is to call out the features of the coffee. The perspective is from the brand. The tone is informational and authoritative. - 00:18–00:23 The ad states that the product is your entire daily wellness protocol upgraded into the coffee you were already drinking. The intention is to show that the product will fit into the consumer’s life seamlessly. The perspective is from the brand. The tone is informational and authoritative. - 00:23–00:27 The ad concludes by saying it’s the easiest decision I make all day. The intention is to persuade the customer. The perspective is from the customer. The tone is casual and friendly.

# Ad summary A woman shares her experience using Reformed black coffee for 30 days. She shares that she experienced less brain fog, better sleep, and plumper skin. # Brand positioning Reformed is presented as a brand that offers functional coffee and matcha blends infused with vitamins, minerals, and collagen. The brand aims to occupy a space in the consumer's mind as a provider of daily sources of holistic energy and nourishment. It aligns with values of well-being, beauty, and functional health. The brand pushes against the norms of regular coffee by offering a blend with added benefits. The brand positioning is both functional (providing energy and focus) and emotional (enhancing beauty and well-being). # Product Reformed Black Coffee is a functional blend infused with 21 vitamins, minerals, and collagen. It is designed to be a daily source of holistic energy, blending nature's finest ingredients to nourish the inner peace while providing potent protein and coffee to invigorate the body. The product is for individuals seeking to improve their focus, sleep, and skin health. It contains 78mg of caffeine and 17g of protein per serving. The ad addresses the purchase barrier of caffeine crashes by highlighting that this blend does not cause crashes. The ad suggests that this product is worth trying because it offers multiple benefits in one cup, acting as a skincare routine in a cup. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions. The pacing is consistent, with cuts timed to the voiceover. The overall production quality is high, giving the ad a professional yet authentic feel. # Hooks Spoken: 00:00–00:02: You've probably seen this viral super coffee everywhere. Text overlay: 00:00–00:01: probably / 00:01–00:02: viral everywhere Visual: 00:00–00:01: A bag of Reformed Natural Innovation Black Coffee sits on a round woven mat on a wooden table. Behind it are several pillows with blue and white patterns. / 00:01–00:02: A hand pours a white liquid into a glass of iced coffee. The glass has the word "Reformed" printed on it in white. The background is a white wall with a pink accent wall and a shelf with plants. # Funnel stage Consideration # Pain points The ad addresses the pain point of experiencing brain fog and caffeine crashes from regular coffee. # Value propositions - Skincare routine in a cup - £75 worth of free accessories with the starter kit # Benefits - Brain fog lifted - Laser focus - Deep sleep numbers shot up - Wasn't crashing from caffeine anymore - Skin looks plumper - Hair feels thicker # Features - Functional blend infused with 21 vitamins, minerals, and collagen - 78mg of caffeine and 17g of protein per serving # Call to action Grab the starter kit with £75 worth of free accessories today. # Social proof - "Week one, the brain fog lifted. The lion's mane mushrooms gave me this crazy laser focus." – Female 1 (Customer) - "Week two, my deep sleep numbers shot up because I wasn't crashing from caffeine anymore." – Female 1 (Customer) - "Look, my skin, my face looks plumper and my hair feels thicker." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The ad begins by introducing the concept of a viral super coffee. - 00:02–00:07 The creator states that she decided to run a 30-day experiment, swapping her regular coffee for a functional blend. - 00:07–00:09 She explains that she wanted to see if the data would actually move. - 00:10–00:15 The creator shares that in week one, her brain fog lifted, and the lion's mane mushrooms gave her laser focus. - 00:16–00:21 She continues by saying that in week two, her deep sleep numbers shot up because she wasn't crashing from caffeine anymore. - 00:22–00:32 The creator shares that the side effect she didn't expect was that her skin looks plumper and her hair feels thicker. - 00:33–00:36 She concludes by saying that the data is green and she is glowing, so she is sold. - 00:37–00:41 The creator encourages viewers to grab the starter kit with £75 worth of free accessories today.

# Ad summary This ad promotes Reformed Coffee, which is presented as a convenient alternative to eating a variety of healthy foods to achieve the same wellness benefits. The ad features a woman who demonstrates how to make the coffee and highlights its benefits, emphasizing that it's a simple way to make a big difference in one's daily routine. # Brand positioning Reformed Coffee is presented as a convenient and efficient way to achieve daily wellness benefits without the need to consume multiple healthy foods. The brand positions itself as an upgrade to regular coffee, offering a simple solution for those seeking to improve their health and well-being. The brand aligns with a lifestyle focused on simplicity and effectiveness, pushing against the norm of complex and time-consuming wellness routines. The brand positioning is functional, emphasizing the ease and efficiency of incorporating Reformed Coffee into one's daily routine. # Product Reformed Coffee is presented as a coffee product that provides the same benefits as eating a combination of healthy foods, such as eggs, salmon, walnuts, and blueberries. It is designed for individuals looking for a simple and convenient way to incorporate essential nutrients and wellness benefits into their daily routine. The product is highlighted as an upgrade to regular coffee, offering muscle-toning protein, skin-plumping collagen, brain-boosting power, and antioxidant benefits. The ad addresses the barrier of time and effort required to prepare and consume multiple healthy foods by offering a single, easy-to-make coffee solution. The ad emphasizes that Reformed Coffee is a simple decision that makes a huge difference, making it worth trying for those seeking an efficient wellness routine. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, giving it a professional feel. The ad features a mix of close-up shots and wider shots to showcase the product and the person using it. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: This is what you'd have to eat every single morning Text overlay: 00:00–00:02 / this is what you'd have to eat every single morning / WTF?? Visual: 00:00–00:01: A white countertop with a bowl of blueberries, a piece of salmon on a plate, and a pile of walnuts. The background features light green cabinets. Text overlay: "this is what you'd have to eat every single morning" and "WTF??" / 00:01–00:02: The same countertop now includes three brown eggs. The background features light green cabinets. Text overlay: "this is what you'd have to eat every single morning" and "WTF??" # Funnel stage Consideration # Pain points The ad addresses the pain point of the time and effort required to prepare and consume multiple healthy foods to achieve daily wellness benefits. The ad uses the phrase "this is what you'd have to eat every single morning" to highlight the inconvenience of traditional wellness routines. # Value propositions - Reformed Coffee provides the same benefits as eating a variety of healthy foods, making it a convenient and efficient way to achieve daily wellness. - Reformed Coffee is an upgrade to regular coffee, offering muscle-toning protein, skin-plumping collagen, brain-boosting power, and antioxidant benefits in one simple drink. - Reformed Coffee is the easiest decision you can make all day, simplifying your wellness routine and saving time and effort. # Benefits - Provides the same benefits as eating a variety of healthy foods - Upgraded into the coffee you were already drinking - Easiest decision I make all day - One simple thing that makes a huge difference # Features - Muscle toning protein of three whole eggs - Skin plumping collagen of a wild salmon fillet - Brain boosting power of a handful of walnuts - Antioxidant power of a bowl of blueberries # Call to action TAP TO TRY # Social proof - "It's the easiest decision I make all day" – Female 1 (Customer) - "This is it I cannot recommend this enough" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience and recommending the product. # Storyline - 00:00–00:01 The ad begins by showing a spread of healthy foods, including salmon, blueberries, and walnuts, laid out on a kitchen counter. - 00:00–00:02 The narrator introduces the concept that these foods are what one would have to eat every morning to get the same benefits as Reformed Coffee, setting up a comparison. - 00:02–00:03 The ad transitions to a shot of a glass of Reformed Coffee being prepared, with a hand using a frother to mix the ingredients. This visually contrasts with the previous shot of individual foods, highlighting the convenience of the coffee. - 00:03–00:06 The ad shows a woman cracking three eggs into a glass, emphasizing the muscle-toning protein content. This visually represents one of the key benefits of Reformed Coffee. - 00:06–00:08 The ad cuts to a close-up of the woman's face, highlighting her clear skin, while mentioning the skin-plumping collagen from wild salmon. This visually connects the product to beauty benefits. - 00:08–00:11 The ad shows the woman adding walnuts to the glass, emphasizing the brain-boosting power of the nuts. This visually represents another key benefit of Reformed Coffee. - 00:11–00:13 The ad shows the woman adding blueberries to the glass, emphasizing the antioxidant power of the berries. This visually represents another key benefit of Reformed Coffee. - 00:13–00:18 The narrator states that Reformed Coffee is the entire daily wellness protocol upgraded into the coffee you were already drinking, reinforcing the convenience and efficiency of the product. - 00:14–00:18 The ad shows the woman preparing the coffee by adding the Reformed Coffee powder, hot water, and milk, visually demonstrating the ease of preparation. - 00:18–00:20 The ad transitions to the woman drinking the coffee in her car and then walking outside, smiling and enjoying the day. This visually connects the product to a positive and healthy lifestyle. - 00:18–00:20 The narrator states that it's the easiest decision she makes all day, reinforcing the simplicity and convenience of Reformed Coffee. - 00:20–00:25 The ad concludes with the woman standing in her kitchen, recommending Reformed Coffee as a simple thing that makes a huge difference, emphasizing its value and effectiveness.

# Ad summary This ad for Reformed matcha features a glass of prepared matcha next to a bag of the product. The ad includes text about the product's benefits and a limited-time offer. # Brand positioning Reformed is presented as a brand focused on natural ingredients and functional benefits. The brand emphasizes the inclusion of collagen and protein in its matcha product, positioning it as a superior and health-conscious choice for consumers looking to enhance their daily routine. The brand aims to occupy a space in the consumer's mind as a provider of products that support both beauty and wellness. # Product The featured product is Reformed Ceremonial Matcha, presented in a 286g bag. It is described as a daily source of holistic energy, blending nature's finest ingredients to nurture the user. The matcha is highlighted for its collagen and protein content, with the ad emphasizing that it contains 10g of protein. The ad also addresses the purchase barrier by mentioning that the product helps with debloating and promotes glowing skin. The product is shown prepared in a glass with ice and a straw, suggesting a refreshing and convenient way to consume it. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural lighting and muted colors. The production quality appears to be UGC, giving it an authentic and relatable feel. The visual motifs include a flatlay-style composition with the product and its prepared form prominently displayed. The image treatment is subtle, with a focus on natural tones and minimal editing. The typography is clean and legible, integrated seamlessly into the image. The overall style aims to be approachable and trustworthy, contrasting with overly polished or staged advertising. # Hooks Headline: This is the ONLY matcha I drink at home, it has collagen & 10g of protein so literally no better way to start your morning 💚🍵 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to improve skin health and reduce bloating, as expressed by the question, "Want glowy skin & a matcha that actually makes you debloat?✨" # Value propositions - Collagen and 10g of protein for a better start to your morning - Matcha that actually makes you debloat for glowy skin # Benefits - no better way to start your morning - Want glowy skin - a matcha that actually makes you debloat # Features - collagen - 10g of protein # Call to action None used. # Social proof - "This is the ONLY matcha I drink at home, it has collagen & 10g of protein so literally no better way to start your morning 💚🍵" # Point of view - Customer: The top caption expresses a personal endorsement of the product, stating, "This is the ONLY matcha I drink at home, it has collagen & 10g of protein so literally no better way to start your morning" to convey a positive user experience. - Brand: The bottom caption asks, "Want glowy skin & a matcha that actually makes you debloat?" to directly address the viewer's desires and position the product as a solution. # Storyline - The ad opens with a testimonial about the product, with the customer stating that it is the only matcha they drink at home and that it has collagen and 10g of protein, emphasizing its unique benefits and personal endorsement. This is intended to build trust and credibility by showcasing a positive user experience. - The ad highlights a limited-time offer of £70 of free gifts with the first order, including a cup, container, matcha spoon, and frother. This is intended to create a sense of urgency and incentivize immediate purchase by showcasing the added value of the product. - The ad concludes with a question about wanting glowing skin and a matcha that actually makes you debloat, directly addressing the viewer's desires and positioning the product as a solution to their beauty and wellness needs. This is intended to create a sense of aspiration and connect with the viewer's personal goals.

# Ad summary A woman shares her experience drinking Reform'd matcha for four weeks, highlighting benefits like reduced bloating, improved skin, and sustained energy. # Brand positioning Reform'd is presented as a health and wellness brand offering a matcha product designed to improve gut health, skin radiance, and energy levels. The brand positions itself as a solution to common issues like bloating and caffeine crashes by incorporating functional mushrooms and collagen into its matcha blend. Reform'd aims to occupy a space in the consumer's mind as a provider of calm, focused energy and overall well-being, pushing against the norms of traditional caffeine sources like coffee, which can cause digestive issues and energy crashes. The brand aligns with a lifestyle focused on health, wellness, and natural ingredients, appealing to consumers who prioritize feeling good both inside and out. The brand positioning is both functional (aiding digestion, improving skin) and emotional (providing calm energy, boosting confidence). # Product Reform'd Ceremonial Matcha is a matcha powder blend designed to improve gut health, skin radiance, and energy levels. It contains 10 grams of collagen to make skin glow and polyphenols to aid digestion, reducing bloating. The matcha also includes functional mushrooms like Lion's Mane to provide calm, focused energy without the caffeine crash associated with coffee. The product is for individuals seeking a healthier alternative to coffee that supports overall well-being. The ad highlights that the matcha lowers cortisol levels, making fat loss easier. It is presented as a daily ritual, with the ad showing the user preparing and drinking the matcha in various settings. The ad addresses the purchase barrier of cost by mentioning that the starter kit comes with £75 worth of free accessories. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, giving the ad a professional yet relatable vibe. The cuts, text, and product actions are timed to the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: Female 1: This is the difference after four weeks of drinking this matcha. Text overlay: 00:00–00:02 / 4 weeks of drinking this matcha: results 🔥🔥 / before: / after: / is Visual: 00:00–00:02: A woman with long brown hair, wearing a yellow sweater and blue jeans, sits on a bed in front of a white wall. She smiles and gestures towards a split-screen image showing her stomach before and after using the product. The lighting is soft and natural. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the pain point of bloating and digestive issues, which are often exacerbated by coffee consumption. The ad visually demonstrates this frustration with a close-up shot of a woman pinching her stomach, highlighting the discomfort and dissatisfaction associated with bloating. # Value propositions - Improved gut health due to polyphenols aiding digestion. - Enhanced skin radiance from 10 grams of collagen. - Sustained energy without the crash, thanks to functional mushrooms. - £75 worth of free accessories with the starter kit. # Benefits - Reduces bloating - Makes skin glow - Aids digestion - Calm, focused energy - No caffeine crash - Easier workouts - Faster recovery - Looser jeans around tummy - Lowers cortisol - Makes fat loss easier # Features - 10 grams of collagen - Polyphenols - Functional mushrooms like Lion's Mane # Call to action Click the link # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results using the product. # Storyline - 00:00–00:02 The creator introduces the video by showing a before-and-after photo of her stomach, highlighting the difference after four weeks of drinking the matcha. - 00:02–00:07 She states that in week one, she noticed that her bloating was gone, implying that the matcha helps with digestion. - 00:07–00:14 She explains that she never realized how much coffee was messing with her gut, but the polyphenols in Reform'd matcha aid digestion, further emphasizing the product's gut health benefits. - 00:14–00:19 She mentions that in week two, people started commenting on her skin, attributing it to the 10 grams of collagen in the matcha, which makes her skin glow. - 00:19–00:28 She shares that in week three, she noticed a difference in her energy levels, explaining that Reform'd uses functional mushrooms like Lion's Mane to provide calm, focused energy without the caffeine crash. - 00:28–00:35 She notes that in week four, she noticed that her workouts were easier because she was recovering faster, and her jeans were a little looser around her tummy. - 00:35–00:40 She attributes these benefits to the collagen helping with recovery and the matcha lowering cortisol, which makes fat loss easier. - 00:40–00:45 She encourages viewers to click the link, mentioning that the starter kit comes with £75 worth of free accessories, ending with a call to action.

# Ad summary This ad features a woman promoting Reformed Collagen Black Coffee as a way to support the immune system during the winter. She highlights the coffee's ingredients, including vitamins, minerals, and collagen, and shares her personal experience of not getting sick since she started drinking it. # Brand positioning Reformed is presented as a brand focused on natural innovation, offering products like collagen-infused black coffee designed to support holistic energy, nourishment, and vitality. The brand aims to simplify wellness routines by combining multiple benefits into a single product. It positions itself as a solution for those seeking to maintain their health and well-being, particularly during the winter months, by providing essential nutrients and immune support in a convenient and accessible format. The brand emphasizes functional benefits, such as immune support and gut health, while also promoting a lifestyle of simplicity and overall well-being. # Product Reformed Collagen Black Coffee is a coffee product infused with an essential blend of 21 vitamins, minerals, and functional mushrooms. It contains 78mg of caffeine, 21 nutrients, and 17g of collagen protein per serving. The coffee is designed to support immune function and overall well-being, with ingredients like Vitamin C, D, zinc, and iron. It also aims to keep the gut and skin strong, which are described as the body's first defense shields. The product is presented as a simple way to maintain health during the winter, offering a convenient alternative to taking multiple pills or shots. It is for people who want to simplify their routine and support their immune system with a single daily drink. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The editing style includes quick cuts to showcase different activities and product features. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to the voiceover, emphasizing key product benefits and features. # Hooks Spoken: 00:00–00:02: This is how I've been supporting my immune system this winter. Text overlay: 00:00–00:02: is Visual: 00:00–00:02: A close-up, selfie-style shot of a woman with fair skin, light brown hair pulled back, and wearing a beige jacket. She is indoors, with a white background that appears to be a Notes app screen with the text "Tips to supporting immune system" and emojis. She is speaking directly to the camera with a friendly expression. # Funnel stage Consideration # Pain points The ad implies that taking multiple pills, shots, and supplements to support the immune system can be overwhelming and complicated. The woman states, "Everyone's obsessing over stacks of pills, ginger turmeric shots, bone broth..." # Value propositions - Simplify your routine with a single daily drink - Support your immune system and overall well-being with essential nutrients and collagen protein - Strengthen your body's first defense shields (gut and skin) with collagen protein # Benefits - Support your immune function - Overall well-being - Keep your gut and skin strong - Body's natural defenses stay focused and supported # Features - 21 vitamins and minerals - Vitamin C, D, zinc, iron - 17 grams of collagen protein - Functional mushrooms like Lion's Mane and Chaga # Call to action Click the link below # Social proof - "People keep asking like how I'm still going strong while everyone else is down with colds" – Female 1 (Customer) - "Three months of drinking this every single morning, and I have not been sick for weeks" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and routine. # Storyline - 00:00–00:02 The ad begins with the creator introducing how she supports her immune system during the winter. - 00:02–00:07 She contrasts her approach with others who use multiple pills, ginger turmeric shots, and bone broth. - 00:07–00:10 She states that the best thing she did for her immune health was to simplify her routine. - 00:10–00:12 She introduces Reformed collagen coffee as her solution. - 00:12–00:16 She mentions that people ask her how she stays strong while others are getting colds. - 00:16–00:23 She highlights that the coffee contains 21 vitamins and minerals, including Vitamin C, D, zinc, and iron, to support immune function and overall well-being. - 00:23–00:29 She adds that it is infused with 17 grams of collagen protein to keep the gut and skin strong, which are the body's first defense shields. - 00:29–00:34 She mentions that it contains functional mushrooms like Lion's Mane and Chaga to help the body's natural defenses stay focused and supported. - 00:34–00:38 She shares that she has been drinking it every morning for three months and has not been sick for weeks. - 00:38–00:41 She calls it the best thing she has added to her day to help her body this winter. - 00:41–00:45 She encourages viewers to click the link below to receive £70 worth of accessories for free with their first order.