How Equip Advertises on Meta

# Ad summary This ad showcases Equip Prime Protein in three flavors: Iced Coffee, Chocolate Mint, and Cinnamon Roll. It highlights key features such as 20g of grass-fed protein, dairy-free, gluten-free, third-party tested, and zero fillers or artificial junk. The ad promotes a "2026 Kick Off Sale" with "UP TO 40% OFF." # Brand positioning Equip is presented as a health-conscious brand focused on providing high-quality protein supplements. The brand emphasizes clean ingredients and nutritional value, positioning itself as a provider of products that are free from common allergens and artificial additives. By highlighting features like "20g GRASS-FED PROTEIN," "DAIRY FREE," "GLUTEN FREE," "THIRD PARTY TESTED," and "ZERO FILLERS, ZERO ARTIFICIAL JUNK," Equip aims to appeal to health-conscious consumers who prioritize natural and tested ingredients. The brand's positioning is functional, focusing on the performance and purity of its products. # Product The featured product is Equip Prime Protein, a protein supplement available in three flavors: Iced Coffee, Chocolate Mint, and Cinnamon Roll. Each flavor is packaged in a white bag with the Equip logo and a corresponding image representing the flavor. The product is designed for individuals seeking a protein source that is grass-fed, dairy-free, gluten-free, and free from fillers and artificial ingredients. The ad highlights that each serving contains 20g of grass-fed protein. The product aims to address the purchase barriers of consumers who are health-conscious and concerned about the quality and purity of their protein supplements. # Visual style The ad has a clean and minimalist visual style with a light blue background and white product packaging. The product images are clear and well-lit, and the text is easy to read. The overall aesthetic is modern and health-focused, designed to appeal to consumers interested in clean eating and fitness. # Hooks Headline: 2026 Kick Off Sale UP TO 40% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a clean and high-quality protein source that is free from common allergens and artificial additives. "ZERO FILLERS, ZERO ARTIFICIAL JUNK" directly signals this frustration. # Value propositions - High-quality protein that is also dairy-free and gluten-free - Protein supplement that is third-party tested for quality assurance - Clean protein source with zero fillers or artificial junk # Benefits - High-quality protein source - Suitable for those with dairy sensitivities - Suitable for those with gluten sensitivities - Verified quality and safety - Free from unwanted additives # Features - 20g GRASS-FED PROTEIN - DAIRY FREE - GLUTEN FREE - THIRD PARTY TESTED - ZERO FILLERS, ZERO ARTIFICIAL JUNK # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its features, and the current sale. # Storyline - The ad starts by announcing a "2026 Kick Off Sale" with "UP TO 40% OFF," immediately grabbing the viewer's attention with a limited-time offer. This is told from the brand's perspective to incentivize immediate action. - Next, the ad showcases three flavors of Equip Prime Protein: Iced Coffee, Chocolate Mint, and Cinnamon Roll. This is presented from the brand's perspective to highlight the variety of options available to the customer. - Finally, the ad lists key product features such as "20g GRASS-FED PROTEIN," "DAIRY FREE," "GLUTEN FREE," "THIRD PARTY TESTED," and "ZERO FILLERS, ZERO ARTIFICIAL JUNK." This is told from the brand's perspective to build trust and credibility by emphasizing the product's health benefits and quality.

# Ad summary This ad highlights the benefits of Equip grass-fed beef protein over time, focusing on gut health, energy, and overall well-being. # Brand positioning Equip is presented as a provider of high-quality, clean protein supplements. The brand emphasizes the purity and functionality of its products, positioning itself as a source of fuel without unnecessary fillers. The brand aligns with a health-conscious lifestyle, focusing on gut health and overall well-being. Equip pushes against the norm of including dairy, whey, gluten, or artificial junk in protein supplements, offering a cleaner alternative. The brand positioning is both functional (providing fuel) and emotional (promoting a healthier body and calmer skin). # Product Equip offers grass-fed beef protein, a supplement designed to fuel the body without fillers. The product is for individuals seeking a healthier gut, improved energy, and overall well-being. It is free from dairy, whey, gluten, and artificial junk, addressing concerns about irritation and bloating. The ad highlights benefits such as a happier gut, calmer skin, healthier joints, stronger bones, and improved energy and body composition. The product aims to provide a clean and effective source of protein for those looking to optimize their health. # Visual style The ad has a clean and minimalist visual style with a dark background and white text. The layout is structured with clear sections for each time frame (1 shake, 1 week, 1 month). The product is represented by small scoops of brown powder, emphasizing its purity and simplicity. The overall aesthetic is modern and health-focused. # Hooks Headline: After 1 shake # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating and gut irritation associated with many protein supplements. "Say goodbye to bloating" directly signals this frustration. # Value propositions - 21g of gut-friendly protein helps you fuel: Provides a specific amount of protein that is easy on the stomach, aiding in energy levels. - No dairy, whey, gluten, or artificial junk means a healthier body and less irritation: Highlights the value of a clean protein source that avoids common allergens and additives, promoting overall health and reducing irritation. - Grass-Fed Beef Protein. No Fillers. 100% Fuel: Emphasizes the quality and purity of the protein source, ensuring it is free from unnecessary additives and provides complete fuel for the body. # Benefits - Helps you fuel - Say goodbye to bloating - Happier gut - Healthier body - Less irritation - Skin calmer - Healthier joints - Stronger bones - Improved energy and body composition # Features - 21g of gut-friendly protein - No dairy, whey, gluten, or artificial junk - Grass-Fed Beef Protein - No Fillers - 100% Fuel # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the features and benefits of Equip grass-fed beef protein. # Storyline - The ad starts by highlighting the immediate benefits after one shake, emphasizing that 21g of gut-friendly protein helps fuel the body and eliminates bloating. This is told from the brand's perspective, aiming to quickly showcase the product's effectiveness. - The ad then progresses to the benefits after one week, noting that the absence of dairy, whey, gluten, or artificial junk leads to a healthier body and less irritation. This is told from the brand's perspective, reinforcing the product's clean and healthy composition. - Finally, the ad describes the long-term benefits after one month, including calmer skin, healthier joints, stronger bones, and improved energy and body composition. This is told from the brand's perspective, illustrating the comprehensive health improvements from consistent use.

# Ad summary This image ad for Equip promotes their Prime Protein product line with a New Year's theme and a limited-time offer. # Brand positioning Equip is presented as a modern and health-conscious brand focused on providing high-quality protein supplements. The brand aims to occupy a space in the consumer's mind as a provider of clean and effective nutritional products. The brand aligns with values of health, fitness, and a proactive approach to wellness. The brand positioning is functional, emphasizing the quality and benefits of its protein products. # Product The featured product is Equip Prime Protein, a protein supplement available in multiple flavors. The ad showcases three different flavors: chocolate, vanilla, and another flavor represented by an image of pancakes. The product is packaged in resealable bags. The ad highlights the product as a way to start the new year with a focus on health and nutrition. The limited-time offer addresses the purchase barrier by providing an incentive to try the product now. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The use of a light blue background and white packaging creates a bright and airy feel. The red accents of the brand logo and discount offer add pops of color. The overall production quality is high, with well-lit and professionally photographed product images. # Hooks Headline: NEW YEAR, NEW PROTEIN. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New Year, New Protein # Benefits - None used. # Features - Prime Protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its message and promoting its product line. # Storyline - The ad opens with the brand logo and a New Year's message, setting the stage for a fresh start and new goals. The brand is speaking directly to the audience, encouraging them to consider a new protein supplement as part of their health journey. - The ad showcases three different flavors of Equip Prime Protein, highlighting the variety and options available to customers. The brand is presenting its product line as a solution for those looking to improve their nutrition. - The ad concludes with a limited-time offer, creating a sense of urgency and encouraging immediate purchase. The brand is incentivizing customers to try their product now with a special deal.

# Ad summary This image ad promotes Equip Prime Protein powder, highlighting its cleanliness and offering a limited-time New Year sale with up to 40% off. # Brand positioning Equip is presented as a provider of clean protein powder, specifically "the cleanest protein powder on the planet." The brand emphasizes health and quality by focusing on grass-fed beef isolate. The brand positions itself as a premium option, focusing on the purity and quality of its ingredients, appealing to health-conscious consumers who prioritize clean eating and high-quality protein sources. # Product The product is Equip Prime Protein, a grass-fed beef isolate protein powder in chocolate flavor. It is packaged in a white bag with the brand name "equip" prominently displayed. The packaging highlights that it contains 21g of protein per scoop. The product is marketed towards individuals seeking a dairy-free, whey-free, and gut-friendly protein source. The ad promotes a "New Year SALE" with a "Limited time only" offer, encouraging immediate purchase. # Visual style The ad has a clean, well-lit studio shot aesthetic. The focus is on the product, with a simple background that includes kitchen elements. The image is designed to be eye-catching and informative, with clear text overlays and product details. # Hooks Headline: Up to 40% OFF the cleanest protein powder on the planet # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be concerned about the purity and quality of their protein powder, as well as potential digestive issues. "the cleanest protein powder on the planet" # Value propositions - Up to 40% OFF the cleanest protein powder on the planet # Benefits - the cleanest protein powder on the planet # Features - GRASS-FED BEEF ISOLATE PROTEIN POWDER - Dairy FREE - WHEY FREE - GUT FRIENDLY # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its product and highlighting its benefits and features. # Storyline - The ad starts by grabbing attention with a limited-time offer of up to 40% off, creating a sense of urgency and incentivizing immediate action. The brand is telling the audience that there is a limited time to take advantage of this offer. - The ad highlights the product's key selling point: being "the cleanest protein powder on the planet." The brand is telling the audience that their product is the best and purest option available. - The ad showcases the product itself, emphasizing its features such as grass-fed beef isolate, dairy-free, whey-free, and gut-friendly properties. The brand is telling the audience about the product's unique qualities and benefits. - The ad concludes by reiterating the "New Year SALE" and "Limited time only" offer, reinforcing the urgency and encouraging viewers to make a purchase. The brand is telling the audience to act fast and take advantage of the sale.

# Ad summary This ad features a female athlete discussing her nutrition and supplement routine. She highlights Equip as a supplement brand she trusts, emphasizing the quality of their ingredients and their responsiveness to customer feedback. She specifically mentions their beef isolate protein powder, beef liver supplements, colostrum gummies, and clean carbs as essential parts of her routine. # Brand positioning Equip is presented as a trusted supplement brand that prioritizes high-quality ingredients and customer feedback. The brand aims to occupy a space in the consumer's mind as a reliable source of nutrition for athletes, emphasizing transparency and effectiveness. Equip aligns with a lifestyle of high performance and recovery, pushing against the norm of low-quality ingredients often found in other supplement brands. The brand positioning is both functional (providing necessary nutrients) and emotional (building trust and reliability). # Product The ad features several Equip products. The beef isolate protein powder is highlighted for its clean ingredients. The beef liver supplements are described as a necessity in the athlete's daily routine. The colostrum gummies are praised for their immune support benefits. The clean carbs are distinguished from other carb supplements by being derived from honey and fruits, not just table sugar. These products are for athletes and health-conscious individuals who prioritize high-quality, clean ingredients in their supplements. The ad addresses the purchase barrier of distrust in supplement ingredients by emphasizing Equip's transparency and quality. # Visual style The ad has a natural, UGC feel with static shots and minimal editing. The production quality is simple, resembling a casual video recorded in a home gym. The pacing is consistent, with a focus on clear and direct communication. The audio and visual elements are synced to the speaker's dialogue. # Hooks Spoken: 00:00–00:06: Usually, when people ask me why I perform and how I perform and recover so well, it's usually not as much to do with the act of performance in the gym... Visual: 00:00–00:06: A woman with light skin, brown hair pulled back in a ponytail, wearing a teal athletic t-shirt with a small white logo on the left breast, stands in what appears to be a home gym. She has a smartwatch on her left wrist and a ring on her left ring finger. She is facing the camera with her arms crossed, then gestures with her hands as she speaks. Behind her is a red weight rack, a black weight bench, and light gray wood-paneled walls. The lighting is natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of distrust in supplement ingredients, as many carb supplements are just table sugar poured into a bag. "I have never come across a carb supplement that's not just table sugar poured into a bag." # Value propositions - Trusted supplement brand - High-quality ingredients - Responsive to customer feedback - Products based on athletes' needs # Benefits - Fuels tough workouts - Supports recovery - Provides clean ingredients - Supports immune system # Features - Beef isolate protein powder - Beef liver supplements - Colostrum gummies - Clean carbs derived from honey and fruits # Call to action None used. # Social proof - "When I came across Equip, I knew that I found a supplement brand that I could trust and, you know, rely on to fuel me throughout my tough workouts and throughout my recovery afterwards." – Female 1 (Customer) - "Their colostrum gummies have been immaculate for my immune support..." – Female 1 (Customer) - "I have never come across a carb supplement that's not just table sugar poured into a bag. This is sugar derived from honey and fruits. That's it. It's amazing." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of an athlete who is a customer of Equip, sharing her personal experience and endorsement of the brand. # Storyline - 00:00–00:06 The athlete begins by addressing a common question she receives about her performance and recovery. - 00:06–00:17 She states that her success is primarily due to her nutrition, setting the stage for her endorsement of Equip. - 00:25–00:36 She introduces Equip as a supplement brand she trusts and relies on for her workouts and recovery. - 00:36–00:44 She recalls her initial experience with Equip's beef isolate protein powder, noting her satisfaction with the clean ingredients. - 00:44–01:00 She mentions branching out into other Equip products, including beef liver supplements, colostrum gummies, and clean carbs. - 01:00–01:09 She praises Equip's clean carbs for being derived from honey and fruits, unlike other carb supplements that are just table sugar. - 01:11–01:29 She concludes by emphasizing Equip's responsiveness to customer feedback and their commitment to creating products based on athletes' needs.

# Ad summary This ad promotes Equip Mint Chocolate Chip Prime Protein. In the ad, a woman shows how to make hot chocolate with the brand's protein powder. # Brand positioning Equip specializes in beef protein isolate supplements designed to support gut health and overall wellness. The brand focuses on providing clean, high-quality ingredients without causing digestive issues like bloating, which are common with other protein powders. Equip promotes a health-conscious lifestyle, catering to individuals who prioritize clean eating and optimal nutrition. # Product Equip Mint Chocolate Chip Prime Protein is a grass-fed beef isolate protein powder. It’s for individuals who are looking for protein supplements that are easy on their gut and don't cause bloating. The product features clean ingredients, 20 grams of grass-fed beef protein, and less than 2 grams of carbs. The product is marketed as a tasty way to make the best hot chocolate. # Visual style The ad has a casual, UGC feel, and is filmed in a home kitchen with natural lighting. The editing uses quick cuts to show the steps of making hot chocolate. The pacing is consistent, and the visuals sync with the voiceover. # Hooks Spoken: Female 1: Christmas came early for any animal-based carnivore protein lover. Visual: 00:00–00:01 In a home kitchen, an arm pours liquid chocolate into a white mug with black cow spots from a silver saucepan. Behind the mug, there is a bag of Equip Prime Protein. / 00:01–00:03 A woman in a red winter hat holds up the mug filled with the Equip protein hot chocolate, topped with whipped cream, and smiles at the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of digestive issues, like bloating or discomfort, often associated with consuming protein powders. The user states, "This protein powder is the only one that does not hurt my gut and doesn't cause me bloating." # Value propositions - The product is a protein powder that is designed to make the best hot chocolate. - Provides protein without the bloating that’s common with other protein supplements. # Benefits - Doesn’t hurt my gut - Doesn’t cause me bloating - Makes the best hot chocolate # Features - Equip Mint Chocolate Chip Prime Protein - Clean ingredients - 20 grams of grass-fed beef protein - Less than 2 grams of carbs # Call to action None used. # Social proof - "This protein powder is the only one that does not hurt my gut and doesn't cause me bloating" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer who shares her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The woman states that Equip Mint Chocolate Chip Prime Protein is back in stock. - 00:03–00:07 00:03–00:07 The woman states that the product makes the best hot chocolate. - 00:07–00:12 00:07–00:12 The woman states that you need milk and Equip Prime Protein. - 00:13–00:18 00:13–00:18 The woman states that the protein powder doesn’t hurt her gut or cause bloating. - 00:18–00:23 00:18–00:23 The woman states that the product has really clean ingredients in it, 20 grams of grass-fed beef protein, and less than 2 grams of carbs.

# Ad summary This ad shows a woman making a protein shake with Equip protein powder. She adds the powder to a blender with milk and bananas, blends it, and then drinks it. The ad highlights the benefit of using Equip protein powder to avoid bloating while hitting protein goals. # Brand positioning Equip is presented as a brand focused on providing protein supplements that are easy to digest and do not cause bloating. The brand aligns with a healthy and active lifestyle, as seen through the woman's yoga practice and smoothie preparation. Equip positions itself as a solution for those who struggle with bloating when trying to meet their protein goals, suggesting a functional benefit that sets it apart from other protein supplements. # Product The featured product is Equip Prime Protein, a protein powder designed to help individuals meet their protein goals without experiencing bloating. The ad shows the chocolate flavor, as indicated on the packaging. The product is for anyone looking to increase their protein intake while avoiding digestive discomfort. The ad highlights that the protein powder is easy to incorporate into a smoothie, as demonstrated by the woman blending it with milk and bananas. The ad addresses the purchase barrier of bloating, positioning Equip as a solution to this common problem. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style is smooth with static shots. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:14 “you look happier” / 00:00–00:14 Thanks I no longer feel bloated anymore trying to hit my protein goals Text overlay: 00:00–00:14 “you look happier” (comment bubble) / 00:00–00:14 Thanks I no longer feel bloated anymore trying to hit my protein goals (comment bubble) Visual: 00:00–00:02 A woman with blonde hair, wearing a white sweater and jeans, stands in a bright, modern kitchen. She is adding protein powder from a pink scoop into a blender. On the counter are a bag of Equip protein powder, a bottle of milk, and a bunch of bananas. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is feeling bloated when trying to hit protein goals. The ad addresses this with the line: "Thanks I no longer feel bloated anymore trying to hit my protein goals." # Value propositions - Avoid bloating while hitting protein goals # Benefits - No longer feel bloated - Hit my protein goals # Features - Protein powder - Chocolate flavor # Call to action None used. # Social proof - “you look happier” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using and benefiting from the product. # Storyline - 00:00–00:02 00:00–00:02 The woman is in her kitchen, adding Equip protein powder to a blender. This shows the preparation of a protein shake, setting the stage for the product's use. - 00:02–00:05 00:02–00:05 The woman is outside on a yoga mat, doing a yoga pose. This conveys an active lifestyle and the importance of feeling good while exercising. - 00:05–00:08 00:05–00:08 The woman is back in the kitchen, blending the protein shake. This shows the ease of use and integration of the product into her routine. - 00:08–00:11 00:08–00:11 The woman is drinking the protein shake. This shows the final step and enjoyment of the product, reinforcing the positive outcome. - 00:11–00:14 00:11–00:14 The woman is back outside on a yoga mat, doing a yoga pose. This reinforces the active lifestyle and the benefit of feeling good while exercising.

# Ad summary This ad promotes Equip Prime Protein, highlighting a New Year sale. The video features a person showing the product packaging and emphasizing the availability of the chocolate mint flavor, which they claim is their favorite. They encourage viewers to stock up while the sale lasts, suggesting it's a rare opportunity. # Brand positioning Equip is presented as a brand focused on providing real-food ingredients for optimal nutrition. The brand emphasizes simplicity and timelessness, suggesting a commitment to quality over artificial additives. Equip positions itself as a provider of nutrition that fuels the body correctly, contrasting with products that are 'artificial' or 'not real.' The brand aims to occupy a space in the consumer's mind as a reliable source of clean, effective nutrition, aligning with values of health, wellness, and a modern approach to traditional nutrition. # Product Equip Prime Protein is a grass-fed beef isolate protein powder. It is available in chocolate mint flavor, which is highlighted as a favorite. The product is dairy-free, whey-free, and gut-friendly. The packaging shows that one scoop contains 21g of protein. The ad emphasizes that the chocolate mint flavor is back in stock and available at a discounted price during the New Year sale. The product is presented as a desirable item that is rarely on sale, encouraging viewers to stock up. # Visual style The ad has a simple, UGC-style aesthetic. The video is shot with a static camera, focusing on the product. The lighting is natural, and the background is a plain white comforter. The editing is minimal, with no transitions or effects. The overall feel is casual and straightforward, resembling a quick product recommendation. # Hooks Spoken: 00:00–00:05 This is your sign that Equip's Prime Protein is on a New Year sale right now. You can get these huge bags for super cheap right now. Text overlay: 00:00–00:14 Equip New Year Sale Visual: 00:00–00:05: A hand holds a white bag of Equip Prime Protein against a white comforter. The bag features the Equip logo in red, an image of chocolate mint, and the words 'Prime Protein' in blue. Text overlay reads 'Equip New Year Sale'. The hand gestures towards the bag. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the featured product is desirable but may be difficult to obtain, as the chocolate mint flavor is 'finally back in stock.' # Value propositions - Huge bags for super cheap: Implies a significant cost savings - Chocolate mint one is finally back in stock and by far is my absolute favorite: Combines scarcity with personal endorsement # Benefits - Super cheap - Chocolate mint flavor is back in stock # Features - Grass-fed beef isolate protein powder - Dairy free - Whey free - Gut friendly - 21g protein per scoop # Call to action None used. # Social proof - "This chocolate mint one is finally back in stock and by far is my absolute favorite." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is enthusiastic about the product and the sale. # Storyline - 00:00–00:02 The video begins with a person holding a bag of Equip Prime Protein and stating that it's a sign that Equip's Prime Protein is on a New Year sale. - 00:02–00:05 The person emphasizes that viewers can get these huge bags for super cheap right now, pointing to the product. - 00:05–00:09 The person then shows the back of the bag, highlighting that the chocolate mint flavor is finally back in stock and is their absolute favorite. - 00:09–00:14 The person states that the product will not be on sale like this ever again, so they recommend stocking up while they're on a New Year sale.

# Ad summary This ad speaks to people using GLP-1 drugs for weight loss who may be losing muscle mass. It promotes Equip Prime Bar protein bars as a way to maintain muscle mass while losing weight. # Brand positioning Equip is a brand that offers supplements and protein products. The brand is presented as a solution to maintain muscle mass. It emphasizes the importance of maintaining protein intake, especially for those using GLP-1 drugs, positioning the brand as knowledgeable and health-conscious. # Product The ad features Equip Prime Bar, a protein bar. It is marketed towards individuals on GLP-1 medications for weight loss. The protein bar is designed to help maintain muscle mass while losing weight. A package of the bar is held in someone's hand. The package is a white wrapper with the brand and product name on it along with a graphic of the bar. # Visual style The ad has a clean and informative visual style with a split-screen layout using contrasting colors. The product is clearly highlighted against a backdrop that suggests fitness. The image is well-lit and focuses on the product and its packaging, with simple text overlays to convey key information. # Hooks Headline: On a GLP-1? Up to 40% of weight lost is muscle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad points out that people using GLP-1 drugs for weight loss may lose muscle mass. It states, "Up to 40% of weight lost is muscle." # Value propositions - Consuming the product can help maintain muscle mass while losing weight. # Benefits - Don't skip the protein. # Features - 20g protein (implied via label on product) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad speaks from the brand’s perspective by educating viewers on GLP-1 weight loss and offering its product as a solution. # Storyline - The ad starts by asking, "On a GLP-1?" to immediately capture the attention of people using these weight loss drugs. This question serves to identify the target audience and set the context for the rest of the ad, told from the brand's perspective. - Next, the ad informs the viewer that up to 40% of weight lost on GLP-1 drugs can be muscle. This statistic highlights the problem that the product aims to solve, told from the brand's perspective. - The ad concludes by telling the viewer "Don't skip the protein." which positions the advertised protein bar as the solution to maintaining muscle mass while using GLP-1 drugs. It provides a clear and direct recommendation, told from the brand's perspective.

# Ad summary This Meta image ad for Equip features its Prime Protein powder in a new cookies and cream flavor. The ad calls out the product's clean fuel and real ingredients to highlight its health and wellness value. # Brand positioning Equip is presented as a health-conscious brand focused on providing clean, nature-intended nutrition. The brand aims to occupy the space of a premium supplement provider, emphasizing real ingredients and gut-friendly products. It positions itself as a healthy alternative to traditional desserts. Equip promotes a lifestyle that prioritizes clean eating and nutritional wellness, aligning with values of health and fitness-minded consumers. It differentiates itself by offering protein that is 'better than dessert', suggesting it is both healthy and enjoyable, challenging the norm that protein supplements are purely functional and not palatable. # Product The featured product is Equip Prime Protein, a grass-fed beef isolate protein powder, now available in a new Cookies & Cream flavor. This protein powder is for health-conscious individuals seeking a clean, gut-friendly protein source. The ad highlights that each serving contains 20g of clean protein. The product is packaged in a white bag, prominently displaying the Equip logo and the product name. A circular logo on the front of the bag shows an illustration of a glass of milk next to two chocolate sandwich cookies. The ad addresses the purchase barrier of taste by implying that this protein powder tastes as good as a dessert. # Visual style The ad features a clean, minimalist style with a focus on product visibility and clear messaging. The production quality is polished, suggesting a studio-shot aesthetic. The visual motifs include a repeating text background and a product-focused layout. The image treatment includes background removal, simple color grading, and bold typography. The overall style contrasts with platform-native content, opting for a high-design look to stand out in the feed. # Hooks Headline: Clean Fuel, Real Ingredients # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of protein supplements often being perceived as bland or unhealthy by presenting a 'Cookies & Cream' flavor that is positioned as 'Better Than Dessert'. # Value propositions - Better Than Dessert: Positions the protein powder as a healthy yet enjoyable alternative to less nutritious treats. # Benefits - Clean fuel - Real ingredients - Gut-friendly protein # Features - Grass-fed beef isolate protein powder - 20g of clean, gut-friendly protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents information about the product's benefits from the brand's perspective, highlighting its clean ingredients, nutritional value, and appealing flavor to attract customers. # Storyline - The ad begins by announcing the new flavor, 'Cookies & Cream', immediately drawing attention to the product's appealing taste. This is likely conveyed from the brand's perspective to excite potential customers. - Next, the ad showcases the product packaging of 'Equip Prime Protein'. The brand is communicating its quality and branding, while also calling out key details like the flavor. This is presented from the brand's perspective to build familiarity and trust with potential customers. - The ad emphasizes the value of the protein powder by stating that it is 'Clean Fuel, Real Ingredients' and 'Better Than Dessert'. This is conveyed from the brand's perspective to highlight the benefits of the product and why it stands out from competitors. - Finally, the ad provides a concrete detail: '20g Of Clean, Gut-Friendly Protein'. This is presented from the brand's perspective to reinforce the nutritional value of the product, aiming to reassure and persuade the viewer of its health benefits.

# Ad summary This image ad by Equip promotes its Prime Bar as a way to fuel your strength without upsetting your stomach, emphasizing that it is GLP-1 safe, gut-friendly, and bloat-free. # Brand positioning Equip is presented as a brand focused on providing nutritional products that support physical strength without causing digestive discomfort. It caters to individuals who prioritize gut health and are potentially managing conditions like GLP-1 sensitivity. The brand positions itself as a provider of products that are both effective for fueling workouts and gentle on the stomach, filling a niche for health-conscious consumers seeking performance-enhancing nutrition that doesn't compromise digestive well-being. They take on the norm of the health and nutrition space, where some products may cause digestive issues, positioning themselves as a safe alternative. # Product The advertised product is Equip Prime Bar, presented as a nutritional bar designed to fuel strength without causing stomach upset. It's marketed towards individuals who are health-conscious, active, and potentially sensitive to certain ingredients that can cause bloating or digestive issues. The ad highlights the bar's attributes, being "GLP-1 safe," "gut-friendly," and "bloat-free," all of which suggest that it is formulated to be easily digestible and suitable for those with specific dietary needs or sensitivities. The packaging displays a chocolate brownie-like filling in the bar, implying it is a tasty treat with a good source of nutrition. # Visual style The ad has a clean and health-focused aesthetic with a soft gradient background and clear product presentation. The image is professionally shot, likely in a studio, with good lighting and a focus on the product and the model. The typography is simple and legible, contributing to the overall clean and functional look. The visual style aims to convey health, fitness, and trustworthiness. # Hooks Headline: Fuel your strength without upsetting your stomach. GLP-1 safe. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets stomach discomfort that can come from traditional protein bars. "Fuel your strength without upsetting your stomach." # Value propositions - The Equip Prime Bar allows you to fuel your strength without upsetting your stomach because it is GLP-1 safe, gut friendly, and bloat free. # Benefits - Fuel your strength without upsetting your stomach. # Features - GLP-1 safe # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is consistent throughout the image, conveying the brand's message and promoting its product benefits. # Storyline - The ad starts by asserting that Equip products will allow users to fuel their strength without upsetting their stomach, a key selling point for the product, stated from the brand's POV. - The ad features a woman in workout attire flexing her bicep, visually reinforcing the idea of strength and fitness that can be attained through Equip's products, portrayed through the brand's POV. - The inclusion of the 'Gut Friendly' and 'Bloat Free' badge highlights the health benefits and addresses potential consumer concerns about digestive discomfort, as told by the brand. - The Equip Prime Bar is displayed in the bottom left corner, providing a clear visual of the product and its packaging, displayed through the brand's POV.

# Ad summary This ad promotes Equip Prime Protein bars, emphasizing their suitability for individuals on GLP-1 medications. The ad highlights that the bars can help maintain muscle mass without causing gut pain or bloating. A woman in workout attire is featured to connect the product to an active lifestyle. # Brand positioning Equip is presented as a brand offering protein products suitable for health-conscious individuals, specifically those who are on GLP-1 medications and seeking to maintain muscle mass without experiencing digestive discomfort. The brand aims to occupy a space that combines fitness and well-being, addressing the needs of people who are actively managing their health. Equip positions itself as a provider of functional nutrition that supports an active lifestyle without the negative side effects commonly associated with protein supplements. The brand seems to ignore category norms around the flavor and texture of protein bars, and focuses on a functional, gut-friendly position. # Product The featured product is Equip Prime Protein Bar, which is advertised as a protein supplement that helps in maintaining muscle mass for individuals on GLP-1 medications. It is designed to be gut-friendly and prevent bloating. The ad highlights the bar's ability to make protein intake easier without causing gut pain. This is presented as a solution for those who need protein supplementation but are concerned about digestive issues. The product aims to address the purchase barrier related to the common side effects of protein bars, such as bloating and gut discomfort, by offering a formula that is easy on the stomach. # Visual style The ad features a clean, brightly lit studio shot with a focus on the product and a fit woman to convey health and fitness. The layout is simple with text at the top and a product shot and model at the bottom. The image treatment is minimal, with natural skin tones and no strong filters, giving it a realistic feel. The typography is straightforward and legible, designed for easy scannability. # Hooks Headline: Maintain muscle on GLP1s without the gut pain. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of gut pain and bloating often associated with protein supplements, particularly for those on GLP-1 medications. The phrase 'without the gut pain' directly indicates this concern, suggesting that traditional protein sources may cause digestive discomfort. # Value propositions - Maintain muscle on GLP1s without the gut pain. - Prime Protein makes it easier. - GUT FRIENDLY, BLOAT FREE # Benefits - Maintain muscle on GLP1s - without the gut pain. # Features - Prime Protein - GUT FRIENDLY - BLOAT FREE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its unique selling proposition: protein bars designed for those on GLP-1 medications that are gut-friendly and promote muscle maintenance without causing discomfort. # Storyline - The ad starts with a statement from the brand that Equip products allow users to maintain muscle while on GLP1s without gut pain, immediately setting up the core benefit and who it's for. This is intended to grab the attention of those who need protein but may have digestive concerns. - The brand claims that 'Prime Protein makes it easier,' suggesting convenience and ease of integration into one's diet. This helps to lower any perceived effort or barrier to purchase. - The brand visually reinforces the messaging with an image of a fit woman and product shot, showing that the protein bar integrates seamlessly with a healthy, active lifestyle.

# Ad summary This ad for Equip brand Cookies and Cream protein powder emphasizes the cleanliness of the ingredients, dairy-free benefits, and nutritional value. # Brand positioning Equip positions itself as a provider of clean, real-food-based protein products. It emphasizes nutrition and aligns with a health-conscious, fitness-oriented lifestyle. The brand stands out from other protein supplements with its focus on real, clean ingredients and its "Nutrition as Nature Intended" approach, suggesting a departure from highly processed protein products. # Product Equip's Prime Protein Cookies & Cream is a grass-fed beef isolate protein powder that offers 20g of protein per scoop. Marketed toward health-conscious individuals, it is Dairy-Free and Gut-Friendly. It is available in a 1.57 LBS (713 g) package. The ad focuses on clean, real food ingredients, making it a nutritious option without compromising taste. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The lighting is soft and natural, creating a sense of authenticity. The use of simple backgrounds and straightforward product placement suggests a focus on clarity and direct communication, aligning with the brand's promise of 'clean' ingredients. The overall style is designed to be easily scannable in a social media feed. # Hooks Headline: Clean Cookies & Cream # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the common pain point that protein supplements are often filled with artificial ingredients and can be hard on the digestive system. # Value propositions - Clean Cookies & Cream Protein: Combining the taste of a classic treat with the benefits of clean, real food protein, addressing the desire for both enjoyment and health. - 20g Protein, Dairy-Free, Gut-Friendly: Offers nutritional value while catering to specific dietary needs and digestive sensitivities, providing a protein supplement that is both effective and gentle on the body. # Benefits - Classic Treat Is Back - Clean Cookies & Cream Protein Made With Real Food # Features - 20g Protein - Dairy-Free - Gut-Friendly - Grass-Fed Beef Isolate Protein Powder # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's features and benefits. # Storyline - The ad begins by showcasing the product flavor, Clean Cookies & Cream, as a tempting option. This introduces the product with an appeal to consumers' taste preferences from a brand perspective. - Next, the ad highlights the product's benefits: The Classic Treat Is Back. Clean Cookies & Cream Protein Made With Real Food. This positions the product as a healthy alternative to a classic treat. - Finally, the ad uses checkmarks to highlight key features, such as 20g Protein, Dairy-Free, and Gut-Friendly, along with images of the product, to reinforce the health and nutritional value of the protein powder. The brand is communicating the key selling points in a concise way to address consumer concerns about protein supplements.

# Ad summary An image ad promoting Equip Prime Protein. The ad highlights that the product is gut-friendly and bloat-free, particularly for individuals experiencing digestive issues while taking GLP-1 medications. The ad features a woman enjoying the protein shake, emphasizing the product's ease on the gut. # Brand positioning Equip is presented as a health and wellness brand focused on providing nutritional products that are easy on the digestive system. The brand aims to occupy a space in the consumer's mind as a provider of gut-friendly protein supplements, particularly for individuals who may experience digestive issues due to medications like GLP-1. The brand aligns with a lifestyle of health and well-being, emphasizing the importance of digestive comfort. Equip pushes against the norm of protein supplements that often cause bloating or digestive discomfort, positioning itself as a solution for those seeking a gentle alternative. The brand positioning is both functional, focusing on the product's digestive benefits, and emotional, as it aims to provide relief and comfort to its customers. # Product Equip Prime Protein is a protein supplement designed to be easy on the digestive system, particularly for those experiencing digestive issues while taking GLP-1 medications. The product aims to provide a gut-friendly and bloat-free protein source. It is intended for individuals who are health-conscious and seek a protein supplement that won't cause digestive discomfort. The ad highlights the product's key selling points: it is easy on the gut and does not cause bloating, making it a desirable option for those with sensitive digestive systems. The ad shows a woman enjoying the protein shake as part of her daily routine, suggesting that it can be easily incorporated into one's lifestyle. By addressing the common purchase barrier of digestive discomfort associated with protein supplements, Equip Prime Protein aims to convince viewers that it is a worthwhile product to try or buy. # Visual style The ad has a clean and balanced visual aesthetic, using a split-screen layout with a black background on one side and a real-life setting on the other. The production quality appears to be high, with good lighting and a focus on showcasing the product and a relatable user. The image treatment is natural, with no obvious filters or heavy editing. The typography is simple and legible. The overall style is approachable and health-conscious, designed to feel both informative and trustworthy. # Hooks Headline: Digestive issues on GLP-1? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of digestive issues experienced by individuals taking GLP-1 medications. "Digestive issues on GLP-1?" # Value propositions - Prime Protein is easy on your gut. # Benefits - Easy on your gut - Gut friendly - Bloat free # Features - Gut friendly - Bloat free - Easy on your gut # Call to action None used. # Point of view - Brand: The messaging about Equip Prime Protein being easy on the gut and the presence of the 'Gut Friendly, Bloat Free' badge represents the brand's claims and selling points. - Customer: The image of the woman drinking the protein shake suggests a user's positive experience with the product. # Storyline - The ad opens by addressing digestive issues related to GLP-1 medications, immediately framing the problem that the product aims to solve. This sets the stage for a product that caters to a specific health concern, and the audience is experiencing it from Equip's perspective. - Next, the ad introduces Equip Prime Protein as a solution that is easy on the gut, directly positioning the product as the answer to the digestive issues mentioned earlier. The brand's perspective is being shared here, highlighting the product's benefits and ease of digestion. - A woman is shown enjoying the protein shake, visually reinforcing the idea that the product is both palatable and easy to consume. The audience experiences this from the perspective of an everyday person who has included this protein shake into their diet. - The "Gut Friendly, Bloat Free" badge reinforces the key benefits of the product, reassuring potential customers that it won't cause digestive discomfort. This is conveyed from Equip's perspective. - Finally, a clear image of the product packaging is presented, making it easy for viewers to identify the product and reinforcing the brand's visual identity. The packaging gives a final point that the audience experiences it from the brand's perspective.

# Ad summary This ad addresses the digestive problems some people experience when taking GLP-1 medication. It features Equip Prime Protein which is easy on the gut. # Brand positioning Equip is presented as a health and wellness brand focused on protein products that are easy to digest. It is clearly positioned as a brand for health-conscious individuals, especially those who are experiencing digestive issues while using GLP-1 medications and who are looking for a protein supplement that is gentle on their stomach. This positioning directly addresses a specific concern within the health and fitness community, suggesting that Equip aims to provide solutions that cater to particular dietary needs and sensitivities. # Product The advertised product is Equip Prime Protein, a protein supplement designed to be easy on the gut, especially for individuals experiencing digestive issues while on GLP-1 medications. The product comes in a white bag with the brand name "equip" in red, followed by "Prime Protein." It is being used to make a smoothie with spinach and berries, suggesting it is a versatile addition to a healthy diet. The ad aims to convey that Equip Prime Protein is a solution to the digestive discomfort some experience with protein supplements, making it worth trying for those seeking a gentle protein source. # Visual style The ad features a bright, well-lit, studio-shot image. The image quality is high. The overall aesthetic is clean and inviting, emphasizing natural ingredients and a healthy lifestyle. The layout is simple, with a clear focus on the product and its preparation. # Hooks Headline: Digestive issues on GLP-1? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is digestive issues on GLP-1 medication, as stated in the question, "Digestive issues on GLP-1?" # Value propositions - Prime Protein is easy on your gut. # Benefits - easy on your gut # Features - Prime Protein # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption and bottom caption, speaking directly to the audience about a specific issue and the product's benefit. - Customer: Image of the woman making a smoothie with the protein powder, demonstrating a use case from their perspective. # Storyline - The ad starts by asking, “Digestive issues on GLP-1?” establishing the central problem that the product intends to solve for the viewer. This question is presented from the brand's perspective to immediately grab the attention of a target audience who are experiencing this pain point. - A woman is then shown preparing a smoothie by putting spinach into a blender, visually demonstrating the product's use. The image is presented from the customer's POV and showcases the product as part of a healthy lifestyle. - Finally, the text “Prime Protein is easy on your gut” appears, solidifying the solution the product provides. This is told from the brand’s perspective to address the concern raised at the beginning of the ad.

# Ad summary The ad highlights Equip Prime Protein bars as a solution for individuals on GLP-1 medications who are concerned about losing muscle mass. It emphasizes the bar's high protein content from grass-fed beef and its gut-friendly, bloat-free formula, aiming to appeal to health-conscious consumers. # Brand positioning Equip positions itself as a provider of high-quality protein supplements designed to help health-conscious individuals maintain their strength and physique, even when facing specific dietary challenges. The brand focuses on functional benefits, such as delivering a significant amount of grass-fed beef protein without causing bloating, thus catering to those who prioritize performance and digestive comfort. By addressing a niche concern related to GLP-1 medications, Equip is implicitly contrasting itself with broader supplement brands that may not cater to such specific needs. The brand seeks to occupy a space in the consumer's mind as a provider of specialized nutrition that supports both strength and gut health. # Product The featured product is the Equip Prime Bar, a protein bar designed to deliver 21g of grass-fed beef protein to help users stay strong without the bloat. It is implied to be for individuals on GLP-1 medications experiencing muscle loss, or anyone looking for a gut-friendly protein option. A key selling point of the Prime Bar is its formulation, which is both gut-friendly and bloat-free, addressing common digestive concerns associated with protein supplements. The bar is shown being held and presumably eaten, suggesting it is intended as a convenient, on-the-go snack. The packaging is prominently displayed to highlight the brand and product name, assuring potential buyers of its quality and intended use. # Visual style The ad has a clean and modern aesthetic with a focus on conveying information quickly and directly. It combines a real-life product shot with graphic elements like a split background and badge. The image treatment appears to be lightly filtered to enhance the colors and create a cohesive look. Typography is large and legible, ensuring scannability in-feed. # Hooks Headline: Trouble losing muscle while on a GLP-1? # Funnel stage Middle of funnel (Consideration) # Pain points The primary frustration is the loss of muscle while on GLP-1 medications, signaled by the question, “Trouble losing muscle while on a GLP-1?” # Value propositions - Prime Protein delivers 21g of grass-fed beef protein to help you stay strong - without the bloat. # Benefits - Help you stay strong - Without the bloat # Features - 21g of grass-fed beef protein # Call to action None used. # Social proof - The inclusion of "GUT FRIENDLY" and "BLOAT FREE" suggests the product has been tested and proven to be gentle on the stomach, acting as a form of implied social proof. # Point of view - Brand: The brand introduces the product, making claims about its benefits and ingredients. This is evident through the text promoting the product's features and the prominent display of the brand logo. - Customer: The image shows a person holding the protein bar, which conveys the customer's experience with the product in real life. # Storyline - The ad opens with a question: “Trouble losing muscle while on a GLP-1?” This is intended to grab the attention of a specific audience facing this challenge and set up the problem the product will solve. This part of the story is told from the brand’s perspective, identifying a need in the market. - The ad introduces the Equip Prime Protein bar, claiming it “delivers 21g of grass-fed beef protein to help you stay strong - without the bloat.” This presents the product as the solution to the problem posed earlier, highlighting its key benefits: high protein content from a quality source and digestive comfort. This section is told from the brand's point of view, as they are the ones promoting the qualities of their product. - A circular badge reinforces the product's benefits, stating “GUT FRIENDLY” and “BLOAT FREE.” This aims to reassure potential customers about the product's safety and digestibility, addressing a common concern associated with protein supplements. The information is conveyed as a customer endorsement.

# Ad summary This image ad promotes Equip's Cookies & Cream Prime Protein powder, emphasizing its natural sweeteners and real food ingredients. # Brand positioning Equip is presented as a health and nutrition brand that focuses on natural and wholesome ingredients. The brand positions itself as a provider of 'real food' supplements, contrasting with products that use refined sugars. By highlighting the use of coconut sugar and monk fruit as natural sweeteners, Equip aims to appeal to health-conscious consumers who prioritize clean eating and are wary of artificial additives. The brand's emphasis on grass-fed beef isolate further reinforces its commitment to high-quality, natural sourcing, suggesting a positioning in the premium segment of the protein powder market. # Product The advertised product is Equip's Prime Protein in the Cookies & Cream flavor. It is a grass-fed beef isolate protein powder that comes in a white, resealable bag. The powder is promoted as naturally sweetened with coconut sugar and monk fruit, offering a healthier alternative to refined sugars. The product's unique selling points (USPs) include its high protein content (20g per serving), indicated by a red badge on the bag. The product is suitable for anyone looking for a clean, naturally sweetened protein source to supplement their diet with real food ingredients. # Visual style The ad has a clean and minimalist visual style, with a focus on the product packaging. The use of a simple background and clear typography makes the ad easily scannable. The color palette is warm and inviting, with a focus on natural tones that align with the brand's emphasis on natural ingredients. The overall aesthetic is modern and approachable, suggesting a high-quality product without being overly formal or intimidating. # Hooks Headline: Naturally Sweetened # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a protein supplement without refined sugars. # Value propositions - Enjoy Cookies & Cream naturally sweetened with coconut sugar and monk fruit. # Benefits - No Refined Sugar, Just Real Food. - naturally sweetened with coconut sugar and monk fruit. # Features - GRASS FED BEEF ISOLATE PROTEIN POWDER - 20g of protein # Call to action SHOP 20G OF PROTEIN NOW # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand’s message and perspective, from the product display to the call to action. # Storyline - The ad begins by highlighting the brand's name and product, ‘Equip Naturally Sweetened’, setting the stage for a focus on natural ingredients, from the brand's perspective. - It then introduces the specific product – Cookies & Cream Prime Protein – and emphasizes its key features, such as being grass-fed beef isolate protein powder, from the brand's perspective. - The ad also stresses that the product contains 'No Refined Sugar, Just Real Food,' as told by the brand to promote the nutritional benefits of the product. - Finally, it ends with a direct call to action to ‘SHOP 20G OF PROTEIN NOW’, prompting immediate engagement from the brand's perspective.

# Ad summary An ad for Equip Prime Protein bar that is gut friendly and bloat free. # Brand positioning Equip is presented as a brand focused on providing nutritional support, specifically targeting individuals who are mindful of their gut health and those on a GLP-1 journey. The brand positioning emphasizes ease and accessibility, suggesting that Equip products simplify the process of maintaining strength and well-being. This positions the brand as a solution for those seeking to manage their health effectively and comfortably, without the digestive discomfort often associated with dietary changes or supplements. Equip aligns with a lifestyle that values both physical strength and digestive comfort, likely pushing against norms that overlook the importance of gut health in overall wellness. # Product The Equip Prime Protein bar is a nutritional supplement designed to support strength while being gentle on the digestive system. It is marketed towards individuals on a GLP-1 journey, implying it's suitable for those managing weight or blood sugar levels. The ad highlights its "GUT FRIENDLY" and "BLOAT FREE" qualities, addressing potential concerns about digestive discomfort. The product is presented as a convenient and easy way to incorporate protein into one's diet, with the tagline "Prime Protein makes it easy." # Visual style The ad has a clean and modern aesthetic. The image is split into two distinct sections by color, allowing for a clear separation of text and imagery. The photograph features a real person, creating a sense of authenticity, while the overall design is polished and professional. The color palette is muted and natural, aligning with a health-conscious brand image. # Hooks Headline: Support strength while on your GLP-1 journey. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the challenge of maintaining strength and well-being while on a GLP-1 journey, coupled with the potential for digestive discomfort such as bloating. The ad uses the terms "GUT FRIENDLY" and "BLOAT FREE" to highlight this frustration. # Value propositions - The protein bar helps you support strength while on your GLP-1 journey. - Prime protein makes it easy to stay gut friendly and bloat free. # Benefits - Support strength while on your GLP-1 journey. - Prime Protein makes it easy. # Features - GUT FRIENDLY - BLOAT FREE - Prime Protein # Call to action None used. # Point of view - Brand: Throughout the ad, the brand promotes the product, highlighting features like supporting strength, being gut-friendly, and easy to incorporate into the consumer's routine. # Storyline - The ad opens by asserting that the protein bar helps maintain strength, which is important for people on a GLP-1 journey. This is told from the brand's perspective to frame the core product benefit upfront. - The storyline continues to highlight the convenience and ease of incorporating Prime Protein into the consumer's routine, while ensuring gut health. This is told from the brand's perspective to reinforce the product's key selling points. - Finally, the ad visually reinforces the product's 'Gut Friendly' and 'Bloat Free' properties, to help reassure potential buyers. This message is conveyed from the brand's point of view, closing with a key product differentiator.

# Ad summary This image ad promotes Equip Prime Protein, highlighting its benefits for maintaining muscle while using GLP1s without causing gut pain. It features a fitness-oriented woman drinking from a shaker bottle, along with product details and claims of being gut-friendly and bloat-free. # Brand positioning Equip is presented as a health and fitness brand that focuses on providing protein supplements that cater to specific dietary needs and health concerns. The brand aims to occupy a space in the consumer's mind as a provider of functional nutrition that supports fitness goals without the common digestive issues associated with protein supplements. Aligning with a health-conscious and active lifestyle, Equip pushes against the norm of protein supplements causing gut discomfort, positioning itself as a solution for those seeking to maintain muscle while managing digestive health, especially those on GLP1s. The brand positioning is both functional (addressing gut health) and emotional (enabling confidence and comfort). # Product Equip Prime Protein is a protein supplement designed to help maintain muscle mass without causing gut pain, particularly for individuals using GLP1s. The ad highlights that the product contains 21g of grass-fed beef protein and 0g of added sugar. A prominent red badge indicates that the product is “GUT FRIENDLY” and “BLOAT FREE.” The product is packaged in a white bag with the brand name “equip” and “Prime Protein” displayed. An image of a stack of chocolate-colored pancakes or brownies is shown on the packaging. The ad conveys that this protein is worth trying or buying because it addresses common digestive issues associated with protein supplements and supports muscle maintenance, which is especially important for people on GLP1s. # Visual style The ad features a clean, fitness-oriented aesthetic. The production quality appears to be a studio shot, with controlled lighting and a focus on highlighting the model's physique and the product. The visual motifs include a product-focused layout, with text overlays providing key information. The image treatment is natural, with minimal filters or color grading. Typography is clean and legible. The overall style contrasts with the lo-fi or user-generated content often seen on social media platforms, aiming for a more polished and professional look to enhance credibility and stop power in feed. # Hooks Headline: Maintain muscle on GLP1s without the gut pain. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is experiencing gut pain while trying to maintain muscle mass, especially for individuals using GLP1s. The ad addresses this with the tagline "Maintain muscle on GLP1s without the gut pain." # Value propositions - Maintain muscle on GLP1s without the gut pain: Offers a way to manage muscle maintenance, an important consumer need for those using GLP1s. # Benefits - Maintain muscle on GLP1s - without the gut pain. # Features - 21g grass-fed beef protein - 0g added sugar - GUT FRIENDLY - BLOAT FREE # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, product details, and packaging all communicate the brand's message about the product's benefits and features. - Customer: The image of the fit woman drinking the shake implies the customer's experience of using the product and maintaining an active lifestyle without gut pain. # Storyline - The ad starts by addressing a common concern for people using GLP1s: maintaining muscle without experiencing gut pain. This sets the stage for the product as a solution, spoken from the brand's perspective to introduce the core problem and offer a direct benefit. - Next, the ad visually reinforces the message by showing a fit woman drinking a protein shake. This demonstrates the product in use, implying that it supports an active lifestyle without discomfort, experienced from the implied user's perspective. - The ad then highlights key nutritional facts and benefits. This provides clear, concise reasons to believe in the product's efficacy and gut-friendly nature, from the brand’s informational point of view. - Finally, the ad displays the product packaging. This aims to solidify the product’s identity and make it easily recognizable for purchase, shown from the brand's perspective to drive sales and brand awareness.

# Ad summary This image ad promotes Equip Prime Bar as a gut-friendly protein source for people who may be experiencing digestive issues on GLP-1. # Brand positioning Equip is presented as a health-conscious brand that prioritizes gut health and digestive ease, particularly in the context of GLP-1 medications. The brand uses straightforward messaging and highlights key functional attributes like 'grass-fed beef protein' and '0g fillers or junk' to appeal to consumers who are seeking clean, easily digestible protein options. The positioning suggests that Equip aims to be a reliable choice for those who need to manage their gut health while maintaining a protein-rich diet. This brand seems to push back against the norm of protein products that are not easily digestible. # Product Equip Prime Bar is a chocolate-flavored protein bar made with grass-fed beef protein. The bar is designed to be 'Gut-Friendly & Bloat-Free,' addressing potential digestive issues. Each bar contains 20g of protein and 0g of fillers or junk. The ad clearly positions this product as an easy-to-digest option for those on GLP-1 medications or anyone experiencing digestive discomfort with other protein sources. The inclusion of real chocolate pieces on the packaging provides a visual cue for the flavor and aims to make the bar seem appealing. # Visual style The ad has a clean, minimalistic visual style with a focus on product clarity. The color palette is soft, using light blue as the primary background color to create a calming effect. The product is well-lit, with clear details and no strong shadows. The typography is straightforward and easy to read, aligning with a functional and health-focused brand message. The overall production quality is high, indicating a professional studio shot. The design appears to be optimized for mobile in-feed placement. # Hooks Headline: Digestive issues on GLP-1? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of digestive issues that can arise from taking GLP-1 medications. The question 'Digestive issues on GLP-1?' highlights the problem many people face while using these drugs. # Value propositions - Prime Protein is easy on your gut - 20g grass-fed beef protein - 0g fillers or junk - Gut-Friendly & Bloat-Free # Benefits - easy on your gut - Gut-Friendly & Bloat-Free # Features - grass-fed beef protein - 0g fillers or junk # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline 'Prime Protein is easy on your gut' is an explicit statement made by the brand about the product. # Storyline - The ad starts by posing a question about 'Digestive issues on GLP-1?' which is meant to capture the attention of people experiencing this specific problem. The brand is establishing context and pinpointing its target audience. - The ad then quickly offers a solution: 'Prime Protein is easy on your gut.' The brand uses its own voice to convey a benefit-driven message, suggesting that its protein bar is the answer to the digestive issues previously mentioned. This aims to provide immediate relief to the viewer. - The ad proceeds to highlight the key attributes of the Equip Prime Bar, showcasing its chocolate flavor and grass-fed beef protein. It reinforces the bar’s nutritional benefits and easy digestibility through the phrase ‘Gut-Friendly & Bloat-Free’ and listing the nutritional components in the form of '20g grass-fed beef protein' and '0g fillers or junk'. The brand voice is clearly outlining the product’s value proposition in a straightforward, fact-based manner.