How Endel Advertises on Meta

# Ad summary This ad promotes the Rewire app, which aims to help users focus and execute tasks more efficiently. The ad features a woman working on her laptop, stating that the app makes her feel like she is cheating, as she now executes tasks without overthinking. The ad offers a one-week free trial. # Brand positioning The Rewire app is presented as a tool that helps users overcome overthinking and execute tasks more efficiently. The brand positions itself as a solution for those who struggle with procrastination and mental blocks. The brand's tone is casual and relatable, aligning with a lifestyle of productivity and ease. It pushes against the norm of struggling with tasks and promotes a sense of accomplishment and feeling like one is "cheating". The brand's positioning is functional, focusing on performance and simplicity. # Product The Rewire app is presented as a tool to help users execute tasks more efficiently. It helps to overcome overthinking. The ad implies the app is accessible and easy to use, and is offered as a free trial. The product aims to address the barrier of overthinking and procrastination by offering a streamlined execution process. The app intends to encourage users to complete more tasks. # Visual style The ad has a casual, UGC feel, with dim lighting and a slightly shaky camera. The editing is simple with static shots and minimal transitions. The production quality is low-fi, supporting the authentic and relatable tone. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:07 This feels like cheating. I used to overthink every task, now I just execute. Text overlay: 00:00–00:07 this feels like cheating / 00:01–00:07 i used to overthink every task, / 00:03–00:07 now i just execute Visual: 00:00–00:07 A woman with shoulder-length brown hair and bangs, wearing a black hooded sweatshirt and earbuds, sits at a desk typing on a laptop. She is in profile view, looking at the laptop screen. The desk is cluttered with papers and a book. The background is a gray concrete wall with a minimalist desk lamp. The lighting is dim and blue-toned. Camera is stationary and slightly shaky, mimicking a casual, user-generated style. The Rewire app is not visible. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the tendency to overthink tasks, leading to procrastination and reduced efficiency. "I used to overthink every task" # Value propositions - The Rewire app helps you execute tasks without overthinking, making you feel like you are cheating at work. # Benefits - Increased efficiency - Simplified task management - Reduced mental strain # Features - Helps execute tasks without overthinking # Call to action Try it yourself ↓ # Social proof - "This feels like cheating. I used to overthink every task, now I just execute." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer who is sharing her experience using the product. # Storyline - 00:00–00:07 00:00–00:07 A woman is sitting at a desk, working on her laptop. She says that using the Rewire app feels like cheating because she no longer overthinks tasks, but just executes them. The message conveys a sense of ease and efficiency, suggesting the app simplifies task management and reduces mental strain. The perspective is from the woman, who is a user of the app, sharing her personal experience. The tone is casual and relatable, as if she is sharing a personal discovery. - 00:07–00:09 00:07–00:09 Text overlay appears offering a "free for 1 week" trial. The message intends to entice viewers to try the product by reducing the barrier to entry with a free trial.

# Ad summary A young man sitting at a desk speaks directly to the camera, highlighting how the product helped him with procrastination, and inviting viewers to try it themselves with a week-long free trial. # Brand positioning The brand is positioned as a solution for individuals, particularly students, struggling with procrastination. The brand presents itself as modern, simple, and effective. The product is presented as a tool to enhance focus and productivity, helping users start tasks immediately rather than delaying them. The brand adopts a functional positioning, emphasizing the product's practical benefits in improving work habits and efficiency. # Product The ad features a product aimed at helping users overcome procrastination and start tasks immediately. It is implied to be an app or software tool that integrates seamlessly into a user's workflow. The product's main function is to combat procrastination, enabling users to initiate work immediately instead of delaying it for hours. The USP is its effectiveness in changing procrastination habits. The ad addresses the purchase barrier by offering a week-long free trial, making it risk-free for potential users to experience the benefits. # Visual style The ad has a minimalistic and straightforward aesthetic with a UGC feel. The editing is simple, using static shots and minimal transitions. The production quality is basic, suggesting an authentic, user-generated feel which supports the casual and relatable tone. The pacing is steady with the cuts timed to match the overlay text and audio. # Hooks Spoken: 00:03–00:09: Male 1: how is this even working i used to procrastinate for hours, now i start immediately Text overlay: 00:03–00:09: how is this even working / 00:03–00:09: i used to procrastinate / 00:03–00:09: for hours, now i start immediately Visual: 00:03–00:09: A medium shot of a young man sitting at a desk, focused on his laptop. He is wearing a grey t-shirt and white headphones. Papers and a phone are visible on the desk, and he types on the laptop. The background is a plain white wall, indicating a simple, home office setting. The camera is stationary, maintaining a consistent view of the subject. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is procrastination, specifically the struggle to start working on tasks and the tendency to delay for hours. This is signaled by the line: "i used to procrastinate for hours, now i start immediately." # Value propositions - Start immediately instead of procrastinating for hours. # Benefits - No procrastination for hours # Features - Helps to start immediately. # Call to action Try it yourself ↓ # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a young man experiencing the benefits of the product. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with a young man sitting at a desk with a laptop, looking intently at the screen. He is wearing headphones and appears focused, suggesting he is actively working. This moment establishes the context of a typical work or study environment. - 00:03–00:09 00:03–00:09: On-screen text appears stating, "how is this even working i used to procrastinate for hours, now i start immediately", as the young man continues to work. This text highlights the transformative effect of the product on his work habits, emphasizing its ability to eliminate procrastination. The pacing of the text overlay is quick and to the point, mirroring the intended effect of the product. - 00:09–00:10 00:09–00:10: The text changes to, "Try it yourself ↓ (free for 1 week)" with an arrow pointing downwards, promoting a call to action. This encourages viewers to try the product with a limited-time offer, creating a sense of urgency and enticing them to take immediate action.

# Ad summary A student demonstrates how they can concentrate on working while using the product. The text overlay at the beginning asks how it's possible to concentrate for hours listening to this and later encourages viewers to try it themselves with a week-long free trial. # Brand positioning The brand appears to be a functional tool designed to help people concentrate while working. The brand promotes a lifestyle of productivity, focus, and academic or professional success by offering a seamless and effective concentration aid. The brand ignores category norms that often rely on stimulants or complex routines, instead opting for a simple, accessible audio-based solution. # Product The product is an audio track designed to help people focus and concentrate while studying or working. It is used with headphones in a public setting. The ad addresses the challenge of maintaining focus while working. The ad suggests that the product is worth trying with the offer of a free one-week trial. # Visual style The ad has a simple, casual aesthetic. The production quality is slightly polished, reminiscent of UGC. The pacing is slow, with static shots and minimal editing. # Hooks Text overlay: 00:00–00:07 how is this even working / 00:00–00:07 I CAN concentrate / 00:00–00:07 for HOURSSSS listening / 00:00–00:07 to this Visual: 00:00–00:03 A young man with brown curly hair sits at a wooden table in a bright cafe. He is wearing a grey t-shirt and has white earbuds in his ears. He looks down intently at his silver laptop, occasionally glancing at the notebook and white coffee cup next to it. The camera is stationary, showing a medium close-up shot of the man from a slightly elevated angle. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of concentrating while working or studying, specifically while listening to something. # Value propositions - The product allows the customer to concentrate for hours while listening to it. # Benefits - I CAN concentrate for HOURSSSS listening to this # Features - Audio track # Call to action Try it yourself ⬇️ # Social proof - None used. # Point of view - Customer 100% – The ad presents the experience from the perspective of someone focused on working while using the product. # Storyline - 00:00–00:06 00:00–00:06 A student sits at a table with a laptop, notebook, and coffee, appearing focused while working. The intention is to show a scene of concentrated work that requires focus. - 00:06–00:09 00:06–00:09 Text overlay appears encouraging viewers to try the product themselves, with a free week-long trial. The intention is to drive trial by lowering the barrier to entry with a free offer.

# Ad summary This ad promotes a free week trial for a tool or service that helps people focus better. The ad features a woman working at a desk, and text overlays share that this tool feels like cheating because it prevents random thoughts and tab switching. # Brand positioning The brand is positioned as a functional tool designed to enhance focus and productivity. It does not explicitly state any values or lifestyle, but it promotes simplicity and performance, aiming to help users avoid distractions and concentrate on their tasks. The brand seems to be pushing against the common digital distractions that hinder productivity, positioning itself as an ally for those seeking efficiency and deep work. # Product The product is presented as a tool or service that helps individuals maintain focus and avoid distractions while working or studying. It appears to be software or a platform that eliminates random thoughts and tab switching, allowing the user to concentrate solely on their work. The ad highlights the benefit of being able to focus without the usual mental clutter, and it offers a free one-week trial, reducing the initial purchase barrier. The product is designed for anyone who struggles with maintaining focus and wants to improve productivity. # Visual style The ad has a UGC feel with a casual, unpolished aesthetic. The lighting is cool and fluorescent, typical of an office or study environment. The editing is simple with static shots. # Hooks Spoken: 00:00–00:06: Female 1: This feels like cheating, no random thoughts, no tab switching, just focus. Text overlay: 00:00–00:07: this feels like cheating / 00:00–00:07: no random thoughts, / 00:00–00:07: no tab switching, just focus Visual: 00:00–00:06: A woman with fair skin and light brown hair in a ponytail sits at a desk, typing on a MacBook with a notebook open beside it. She is wearing a black sweatshirt and has white wired earbuds in. She is in an office setting with cool fluorescent lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to maintain focus while working or studying, leading to distractions like random thoughts and constant tab switching, hindering productivity. # Value propositions - Achieve intense focus by eliminating distractions, making work feel almost effortless. # Benefits - Enhanced focus - Improved productivity # Features - Prevents random thoughts - Prevents tab switching # Call to action Try it yourself ↓ # Social proof - "This feels like cheating, no random thoughts, no tab switching, just focus." – Female 1 (Customer) # Point of view - Customer 100% – The ad is shot from the perspective of a customer sharing their experience. # Storyline - 00:00–00:02 A woman is shown studying at a desk. She is using a laptop and has a notebook open, suggesting she is engaged in focused work. - 00:00–00:06 The ad suggests that the focus she has is so intense, "this feels like cheating." - 00:07–00:09 Text overlay promotes that the viewer can "try it yourself" with a "free for 1 week" trial.

# Ad summary This ad promotes a productivity app with a free one-week trial, aiming to help users focus and avoid distractions while working on their laptops. The ad features a young man working diligently, with text overlays highlighting the key benefits and a clear call to action. # Brand positioning The brand is presented as a modern solution to common productivity issues like random thoughts and tab switching, targeting individuals who struggle with focus while using their laptops. It positions itself as a tool that promotes simplicity and effectiveness, aligning with a functional approach by directly addressing the user's need to concentrate and get work done. The brand seems to push against the norm of multitasking and digital distraction, encouraging a more focused and efficient work style. # Product The advertised product is a productivity app designed to help users focus while working on their laptops. It aims to eliminate distractions such as random thoughts and the urge to switch between tabs. The ad highlights a one-week free trial as an incentive to try the app. The product's main USP is its ability to help users maintain focus and avoid common digital distractions, making it easier to concentrate on tasks and improve productivity. The ad addresses the purchase barrier by offering a free trial, allowing users to experience the benefits before committing to a purchase. The ad conveys the idea that the product is worth trying because it provides a simple and effective solution to a common problem that many people experience while working on their laptops. # Visual style The ad has a casual, UGC-feel with simple, static shots. The production quality is moderate, suitable for social media. There are no specific visual motifs, and the pacing is slow. The audio and visuals are synced, with text appearing as the man types on his laptop. Pink lighting is used to enhance the visual appeal of the ad. # Hooks Spoken: 00:00–00:06 How is this even working, no random thoughts, no tab switching, just focus. Text overlay: 00:00–00:06 how is this even working no random thoughts, no tab switching, just focus Visual: 00:00–00:06: A young man with curly brown hair, wearing a white t-shirt and wireless earbuds, is sitting at a desk. His expression is serious as he looks at his laptop and types. On the desk, there are papers and a laptop. The room is lit with pink neon lights and a bed is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inability to focus due to random thoughts and constant tab switching while working on a laptop. "How is this even working, no random thoughts, no tab switching, just focus." # Value propositions - Eliminates distractions to help users focus - Free one-week trial to experience the benefits # Benefits - Improved focus - Increased productivity # Features - No random thoughts - No tab switching - Just focus # Call to action Try it yourself ↓ # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a potential customer, showing how the product can help them focus. # Storyline - 00:00–00:06 A young man is working on his laptop at his desk with a serious expression. - 00:06–00:10 A text overlay appears on the screen to promote a free week trial.

# Ad summary The ad features a content creator who is using music from Epidemic Sound to improve her focus while studying. # Brand positioning Epidemic Sound is presented as a music provider that allows users to find music that works for their videos and other projects. The ad highlights that Epidemic Sound offers music for concentration, positioning the brand as a go-to for functional benefits alongside creative needs. The brand aligns with a productive, efficient, and creative lifestyle. By showcasing how their music can help users focus and concentrate for hours, Epidemic Sound challenges the notion that productivity must be a struggle, instead presenting it as an easily achievable state. # Product Epidemic Sound is a platform providing music for various uses. The ad highlights its ability to enhance concentration by offering music that helps users focus for extended periods. The product is marketed to individuals who seek to improve their concentration. A key feature highlighted is the effectiveness of the music, which allows users to concentrate for hours. The ad addresses the purchase barrier of uncertainty by providing a free one-week trial. # Visual style The ad has a casual, lo-fi aesthetic that is consistent with UGC. The editing is minimal with static shots. The production quality is simple. The pacing is slow, with the ad consisting of one long take. # Hooks Spoken: 00:00–00:07 Female 1: This feels like cheating, I can concentrate for hoursssss listening to this. Text overlay: 00:00–00:07 this feels like cheating i can concentrate for HOURSSSSS listening to this Visual: 00:00–00:07: The shot is medium-framed and eye-level. In the foreground, a fair-skinned young woman with shoulder-length blonde hair is sitting at a desk and working. She is wearing a striped blue and white sweater and has wired earbuds in. Her expression is neutral as she alternates between typing on a keyboard and writing in a notebook. The desk has various papers, a black book, and a keyboard on it. The background is a bedroom with purple fairy lights strung around the window and headboard of the bed. The lighting is soft and purple-toned. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to concentrate while studying or working, as implicitly suggested by the user highlighting that the product helps her concentrate for "hoursssss." # Value propositions - The music allows users to concentrate for extended periods. # Benefits - Helps users concentrate for hours # Features - Music that helps with concentration # Call to action Try it yourself ⬇️ # Social proof - "This feels like cheating, I can concentrate for hoursssss listening to this." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer who is talking about their experience with the product. # Storyline - 00:00–00:07 A young woman is studying, and mentions how easy it is for her to concentrate while listening to Epidemic Sound. - 00:07–00:10 The ad prompts the viewer to try the platform themselves.

# Ad summary This ad promotes Endel, a sound and white noise app designed to calm and focus people with ADHD. It uses a variety of ASMR and soothing audio/visual techniques to showcase how the app works. # Brand positioning Endel is presented as a technologically advanced and scientifically backed way to calm the brain and improve focus. The brand is positioned as a solution for mental clarity and noise reduction, especially for individuals with ADHD. It is functional (focus, calm) and is presented in a simple, clean manner. # Product Endel is a sound app that provides users with functional soundscapes designed to promote calm and focus. The ad demonstrates features like Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise, highlighting its ability to soothe ADHD brains and cut mental noise. It is targeted towards users with ADHD or those seeking mental clarity and noise reduction. It includes many features like tuning the sound, blocking apps, and blending audio. # Visual style The ad has a clean and modern visual style with a focus on abstract textures and app interface displays. The editing is smooth with slow transitions. The production quality appears polished, combining abstract visuals with the clean interface of the Endel app. The pacing is moderate, synced with sound effects and music, maintaining consistency throughout the ad. # Hooks Spoken: 00:00–00:04: This sound hits your brain just right. Text overlay: 00:00–00:04: This sound hits your brain just right Visual: 00:00–00:02: The shot displays an extreme close-up of abstract, textured, dark-blue shapes with bright orange and yellow light behind them. The camera is dynamic, moving and shifting the focus throughout the animation, creating a sense of depth and visual interest. The background remains out of focus. / 00:02–00:04: The shot gradually pulls back to reveal the textured shapes in the previous shot, with bright orange and yellow light behind them. The camera continues to move and shift focus. The background remains out of focus. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the mental noise and lack of focus, particularly experienced by individuals with ADHD, as described by the text "Soothe your ADHD brains and cut mental noise." # Value propositions - The app can soothe your ADHD brains - The app can help you cut mental noise - The app is scientifically designed to calm # Benefits - Soothe your ADHD brains - Cut mental noise - Scientifically designed to calm # Features - Solfeggio Tones - 8D Odyssey - Breathwork - Colored Noise - Tune Sound - Block Apps - Blend Audio # Call to action Try Endel now, for free # Social proof - None used. # Point of view - Brand 100% – The ad presents Endel as a brand and highlights its features and benefits, maintaining a brand-centric perspective. # Storyline - 00:00–00:02 The ad begins with a textured and animated visual accompanied by a specific sound. - 00:02–00:04 The ad questions how the sound is so effective without lyrics or a beat. - 00:06–00:08 The ad introduces the sound as functional, scientifically designed to calm. - 00:11–00:15 The ad highlights the app's ability to soothe ADHD brains and cut mental noise. - 00:17–00:21 The ad concludes by stating that there is a reason it works and prompts users to try Endel now for free, with download options from the App Store and Google Play.

# Ad summary This ad is for the Endel app, which creates personalized soundscapes for deeper, healthier sleep. The ad features a dark outdoor setting at night, with firefly-like lights, transitioning to shots of the app interface, highlighting its features and the value of improved sleep quality. The ad promotes a free 7-day trial and includes app store download options. # Brand positioning Endel is presented as a wellness and technology brand focused on improving sleep through personalized soundscapes. It is positioned as a functional solution for deeper and healthier sleep, aligning with values of well-being and modern technology. The brand appears to ignore the typical norms of sleep aid advertising, focusing on a tech-driven approach rather than traditional relaxation methods, occupying a space that blends science and wellness. # Product Endel is a mobile app that creates personalized soundscapes designed to promote deeper and healthier sleep. It works by generating unique audio environments tailored to individual sleep needs. The app is designed for anyone seeking improved sleep quality and recovery throughout the night. The ad highlights features such as personalized soundscapes, focusing on evening energy fade, night energy dip, and other customizable settings to optimize sleep. The ad addresses the barrier of uncertainty by offering a free 7-day trial to allow users to experience the benefits firsthand. # Visual style The ad has a calming and serene aesthetic, using a dark, natural setting with soft lighting to evoke relaxation. The editing is smooth with static shots, creating a peaceful and unobtrusive viewing experience. The production quality appears polished, blending seamlessly with a UGC feel through its simplicity and natural imagery. The pacing is slow and consistent, syncing with the soothing audio to reinforce the message of improved sleep. The BPM is low. # Hooks Text overlay: 00:00–00:03 Deepen REM sleep. Visual: 00:00–00:06 Night scene with a dark silhouette of a tree on the left, a field of sparkling, firefly-like lights in the foreground, and distant dark hills under a starry sky. # Funnel stage Top of funnel (Awareness) # Pain points Difficulty achieving deep and restorative sleep is the primary problem addressed. The ad visually and verbally emphasizes the struggle to get adequate REM sleep and recover fully at night. # Value propositions - Personalized soundscapes for deeper, healthier sleep: Connects customization with improved sleep quality. # Benefits - Deepen REM sleep. - Support recovery through the night. - Deeper, healthier sleep. # Features - Personalized soundscapes - Evening Energy Fade - Night Energy Dip # Call to action Try Endel tonight. # Social proof - None used. # Point of view - Brand 100% – The ad uses text overlays and visuals to communicate the brand's features and benefits. # Storyline - 00:00–00:06 00:00–00:06 The scene is set at night with a tree, rolling hills, and a field of firefly-like lights, establishing a calming and natural environment. - 00:00–00:06 00:00–00:06 The message conveyed is to promote deep REM sleep and support recovery through the night. This part of the story is told from the perspective of the brand. - 00:06–00:15 00:06–00:15 A smartphone screen is shown displaying the Endel app interface with various soundscape options (Sleep, Relax, Wind Down). - 00:06–00:15 00:06–00:15 The message is that the app provides personalized soundscapes for deeper, healthier sleep. This continues from the brand’s perspective, showcasing the app's functionality and benefits. - 00:15–00:18 00:15–00:18 The Endel logo appears with a call to action to try Endel tonight, offering a free 7-day trial. - 00:15–00:18 00:15–00:18 This reinforces the brand's offer and provides a clear next step, encouraging immediate engagement. The perspective remains with the brand.

# Ad summary This ad is for the Endel app which helps ADHD brains focus, rest, and reset using science backed sounds like solfeggio tones and colored noise. The ad starts by playing an 852 Hz sound and asks viewers to listen for 10 seconds to see how their brain reacts. # Brand positioning Endel is presented as a science-backed solution for individuals with ADHD who struggle with focus and relaxation. The brand aligns with a modern, tech-savvy lifestyle, providing a digital toolkit to aid in brain function. Endel positions itself as a tool that goes against the grain of traditional methods, offering a cutting-edge approach through sound therapy. The brand's positioning is functional, focusing on performance enhancement and cognitive support for focus, rest, and reset for ADHD brains. # Product Endel is a mobile app designed to help ADHD brains focus, rest, and reset using science-backed sounds. It offers features like Solfeggio Tones, Breathwork, and Colored Noise. Solfeggio Tones play specific frequencies (like 852 Hz) to promote calmness, while Breathwork offers guided breathing exercises for focus, and Colored Noise provides ambient sounds to enhance concentration. Endel aims to help turn your genius mode on. The app addresses the challenge of maintaining focus and relaxation with ADHD, providing a toolkit that can be easily accessed and customized through the phone. # Visual style The ad's visual style blends digital animation with app interface recordings, giving it a modern, tech-forward aesthetic. The editing rhythm is smooth with static shots, enhancing the calming and focused tone. The production quality is polished, lending credibility to the science-backed claims. The visuals feature a recurring motif of the app's interface, reinforcing the brand's identity. The pacing is consistent, with cuts timed to emphasize key features and benefits. Overall, the visual style supports the intended tone of focus and relaxation. # Hooks Spoken: 00:00–00:07 [Inquisitive] This sound is 852 Hz. If you have ADHD, listen for 10 seconds and see how your brain reacts. Text overlay: 00:00–00:07 This sound is 852 Hz / 00:00–00:07 If you have ADHD, listen for 10 seconds and see how your brain reacts Visual: 00:00–00:07 A digitally rendered close-up shot of what appears to be dark gray stone with glowing white dots arranged in the shape of flower petals and a yellow, blue, and green sky in the background. The camera is slightly angled upwards, with text overlays in the center. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the struggle of ADHD brains to focus and relax, as suggested by the initial hook asking viewers to gauge their brain's reaction to a specific sound. # Value propositions - The Endel app is a toolkit for ADHD brains to focus, rest, and reset, offering a science-backed solution in a digital format. # Benefits - Help ADHD brains focus, rest, and reset - Calmness # Features - Solfeggio Tones (852 Hz) - Breathwork - Colored Noise # Call to action Download Endel now, for free # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand’s perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:07 The ad starts with a question about ADHD and the sound of 852 Hz, prompting those with ADHD to listen to see how their brain reacts, immediately engaging the viewer and setting the stage for the brand's solution. - 00:08–00:17 This leads to the introduction of the Endel app, which is presented as a toolkit built to help ADHD brains focus, rest, and reset, framing it as the answer to the initial question about brain reaction, reinforcing the app’s value. - 00:18–00:23 The ad ends with a clear CTA to download Endel, emphasizing it's available for free, encouraging immediate action and making the app accessible.

# Ad summary A person is sitting at their desk and using a computer. They state that they can concentrate for hours listening to a particular sound. Text on the screen invites the user to try it themselves with a free one-week trial. # Brand positioning The brand is presented as a resource for improving concentration and focus. The ad does not explicitly mention the brand name, but it strongly implies its focus on providing sounds that enhance productivity and cognitive function. The brand positions itself as a solution for individuals seeking to optimize their concentration levels by offering curated sounds that facilitate extended periods of focused work or study. The brand aligns with a functional approach, emphasizing the direct performance benefits of its sound offerings. # Product The product being advertised is a curated sound designed to enhance concentration. The ad does not specify the precise origin or nature of the sound, but it strongly implies that it is a unique auditory experience crafted to facilitate extended periods of focused work or study. It is marketed towards individuals who struggle with maintaining concentration, such as students or professionals who need to stay focused for hours at a time. The ad highlights the USP of allowing users to concentrate for extended periods, suggesting it helps to overcome distractions. The ad offers a free one-week trial to lower purchase barriers and encourage immediate user engagement. # Visual style The ad has a UGC feel with static shots and minimal editing. The production quality suggests a casual, authentic approach, aligning with a relatable tone aimed at a younger audience. The lighting is natural and soft, contributing to the unpolished aesthetic. The pacing is slow, maintaining a single, consistent shot throughout the ad. # Hooks Spoken: 00:00–00:07: What is this sound I can concentrate for hours listening to this Text overlay: 00:00–00:07: what is this sound / 00:00–00:07: i can concentrate for / 00:00–00:07: HOURSSSS / 00:00–00:07: listening to this Visual: 00:00–00:07: The shot is a medium, slightly high-angle view of a young man with curly brown hair, wearing a dark sweatshirt and white wireless earbuds. He is sitting at a desk typing on a silver laptop. The desk is covered with papers with handwritten notes and colorful sticky notes. The background is a plain, light beige wall. The lighting is soft and diffused. The camera is stationary, and the framing is stable. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is difficulty concentrating for extended periods, signaled by the question 'What is this sound I can concentrate for hours listening to this' # Value propositions - Enables extended periods of concentration through specialized sound. # Benefits - I can concentrate for HOURS listening to this # Features - Curated sound # Call to action Try it yourself ↓ # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a person using the product to improve focus, conveyed through a first-person testimonial style. # Storyline - 00:00–00:07 The video begins with a medium shot of a young man sitting at a desk, typing on a laptop while wearing earphones. The sound of keys clicking is overlaid. A caption asks what sound this is, implying that it allows the creator to concentrate for hours. This is intended to intrigue the audience by presenting a relatable scenario of someone focused on their work and teasing an unusual but effective concentration aid, experienced from the creator's POV. - 00:07–00:10 Following this, a text overlay states 'Try it yourself ↓ (free for 1 week)', which is intended to convert interest into action by providing a clear, low-commitment opportunity to test the product for themselves, from the brand's POV.

# Ad summary This ad for the Focusli app is presented as a user generated content. A woman says using the app feels like cheating because it helps her focus. # Brand positioning Focusli is presented as an app designed to improve focus and concentration, particularly for individuals working or studying. It positions itself as a tool that helps quiet the mind, enabling users to focus on one task at a time. The ad does not explicitly align the brand with specific values or lifestyles but implies that Focusli is for those seeking improved productivity and mental clarity. The brand pushes against the norm of constant distraction and multitasking. The ad positions the brand as functional by emphasizing its ability to enhance focus and productivity. # Product Focusli is an app designed to help users focus and quiet their thoughts. The app's primary function is to enable users to concentrate on one thing at a time. It is implied that the app is suitable for individuals who struggle with focus, whether due to overthinking or external distractions. The ad does not provide explicit details about the app's features or how it works, but it emphasizes the core benefit of improved concentration. The ad suggests that Focusli addresses the common challenge of scattered thoughts and difficulty focusing. The ad promotes a free one-week trial period. # Visual style The ad has a somewhat raw, unfiltered aesthetic. The production quality has a UGC feel, supporting the testimonial-style narrative. The pacing is slow with static shots. There is no clear audio-visual synchronization. # Hooks Spoken: 00:00–00:07 This feels like cheating, it actually makes my thoughts go silent and helps me focus on one thing at a time. Text overlay: 00:00–00:07 this feels like cheating / 00:00–00:07 it actually makes my thoughts / 00:00–00:07 go silent and helps me focus / 00:00–00:07 on one thing at a time Visual: 00:00–00:07 A young woman is seated at a desk in a dimly lit room. The background includes a white wall, a closed door, and a standing lamp. The desk is cluttered with a laptop, notebooks, papers, and a pen holder. She is wearing a black blazer over a white top and has wired headphones in her ears. She is looking down at the laptop and typing. The camera is stationary and captures the scene from a medium distance. # Funnel stage Middle of funnel (Consideration) # Pain points The app addresses the problem of racing thoughts and difficulty focusing on one task. # Value propositions - The app feels like cheating because it makes it so easy to focus. # Benefits - Improved focus - Quieter mind # Features - Makes my thoughts go silent - Helps me focus on one thing at a time # Call to action Try it yourself # Social proof - "This feels like cheating, it actually makes my thoughts go silent and helps me focus on one thing at a time" – Female 1 (Customer) # Point of view - Customer 85% – The ad is largely delivered from the perspective of a satisfied customer sharing their experience. - Brand 15% – The brand chimes in at the end to promote a free trial. # Storyline - 00:00–00:07 00:00–00:07 The ad features a woman sitting at a desk with a laptop, notebook, and papers. She is wearing headphones. The text overlay states, "This feels like cheating. It actually makes my thoughts go silent and helps me focus on one thing at a time." The message conveys that the product is effective in improving focus. The ad presents the story from the perspective of the user, as if they are sharing their personal experience, creating a relatable tone. - 00:07–00:09 00:07–00:09 The text overlay states, "Try it yourself ↓ (free for 1 week)." This message encourages the viewer to take action and try the product for themselves, emphasizing the free trial period. This part of the story is told from the brand's perspective.

# Ad summary This ad promotes the Endel app, highlighting its science-backed audio for deeper, restorative sleep. The ad showcases the app's interface with various sleep-enhancing programs, ending with a call to action to try Endel tonight with a 7-day free trial and download from the App Store or Google Play. # Brand positioning Endel is presented as a provider of science-backed audio solutions aimed at enhancing sleep quality and optimizing sleep cycles. The brand positions itself as a tool for achieving deeper, more restorative sleep through its technology-driven approach. Endel seems to occupy a space where science meets wellness, offering functional benefits like optimized sleep in an emotional context of nightly self-care. # Product Endel is a mobile app designed to provide science-backed audio for deeper, restorative sleep. The app features different modes, including "Sleep," "Relax," and "Wind Down," each offering unique soundscapes for various needs. It optimizes sleep cycles and enhances REM sleep, addressing the barrier of poor sleep quality. The ad highlights its science-based approach to improve sleep through personalized audio experiences. # Visual style The ad has a polished and calming aesthetic. The video combines stylized, high-quality animated backgrounds with clean, minimalist app interface shots. The editing style features smooth transitions, and the pacing is steady with a consistent rhythm of cuts. The overall production quality is high-end, aligning with a sophisticated and tech-savvy audience. The visual motif includes a recurring use of dark backgrounds, and simple graphic elements to evoke a sense of tranquility. # Hooks Spoken: 00:00–00:04: Deepen your REM sleep. Optimize your sleep cycles. Text overlay: 00:00–00:04 / Deepen your REM sleep. / Optimize your sleep cycles. Visual: 00:00–00:04: A stylized natural scene with a large tree silhouetted against a dark blue, starry sky. The foreground features a field of grass with glowing light particles, suggesting fireflies or magical lights. The background consists of layers of blue hills fading into the distance. The lighting is dim and atmospheric, creating a serene and calming mood. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of restless sleep and difficulty achieving deep, restorative sleep. This frustration is signaled by the opening lines of the ad: "Deepen your REM sleep. Optimize your sleep cycles." # Value propositions - Science-backed audio for deeper, restorative sleep: This connects the scientific basis of the audio to the outcome of improved sleep quality. - Free for 7 days: This reduces the risk and allows users to experience the benefits firsthand. # Benefits - Deeper REM sleep - Optimized sleep cycles - Restorative sleep # Features - Science-backed audio - Different modes: "Sleep," "Relax," and "Wind Down" # Call to action Try Endel tonight. # Social proof - None used. # Point of view - Brand 85% – The brand communicates directly through on-screen text, showcasing product features and benefits. - External source 15% – An ambient outdoor setting presents the ad. # Storyline - 00:00–00:04 The ad opens with a serene natural scene featuring a tree, grass, and distant mountains under a starry night sky. - 00:00–00:04 The scene sets a calming tone, establishing the intention of the ad which is to evoke tranquility and relaxation. - 00:00–00:04 Text overlays appear, promising to deepen REM sleep and optimize sleep cycles, directly addressing the audience with functional benefits. - 00:00–00:04 The perspective is from an external narrator setting the stage and describing the ad. - 00:04–00:13 The ad transitions to showcasing the Endel app interface on a smartphone screen. - 00:04–00:13 It displays different modes like "Sleep," "Relax," and "Wind Down" with varying visual representations, illustrating the product's key features and functionality. - 00:04–00:13 This informs viewers of the app's various functions and what the app experience looks like. - 00:04–00:13 The perspective remains from the same external narrator, who introduces the app as the solution to the sleep challenge presented earlier. - 00:04–00:13 Text overlay appears, reinforcing the science-backed audio for deeper, restorative sleep, thus underscoring the app's unique selling proposition (USP). - 00:13–00:20 The ad concludes with a clear call to action. - 00:13–00:20 It invites viewers to try Endel tonight with a 7-day free trial and directs them to download the app from the App Store or Google Play. - 00:13–00:20 This moment progresses the narrative by offering a solution and a clear next step for the viewer to take, reducing purchase barriers with the free trial offer. - 00:13–00:20 The perspective switches briefly to that of the brand offering the product and service, concluding the ad.

# Ad summary This ad features a student using sound therapy to focus on work. It encourages the viewer to try sound therapy for free for one week. # Brand positioning The brand appears to offer digital sound therapy content for people seeking to improve focus and reduce anxiety. The brand is positioning themselves as an accessible tool for enhancing concentration and cognitive performance. The brand aims to occupy the space of accessible mental wellness, targeting those seeking functional benefits like improved focus and cognitive performance. The tone of the brand is calm and focused, aligning with a lifestyle of productivity and mental clarity. By focusing on the science-backed benefits of sound therapy, the brand sets itself apart from more generic relaxation or meditation apps. # Product The product is sound therapy, designed to promote focus and reduce anxiety. It is intended for anyone who needs help concentrating, especially while studying or working. The ad offers a free one-week trial of the sound therapy program. The sound therapy aims to help users to silence their thoughts and focus on one thing at a time. The use occasion shown is studying; the product addresses the need to improve focus during cognitive tasks. The ad suggests that the viewer can try it themselves. # Visual style The ad has a natural, unfiltered look, suggesting a UGC style. The editing is minimal, with static shots that maintain focus on the subject. The production quality is simple, aligning with a relatable, student-created feel. The pacing is slow and consistent. There are no noticeable sync points between audio and visuals. # Hooks Spoken: 00:00–00:06: Female 1: What is this sound? It actually makes my thoughts go silent and helps me focus on one thing at a time. Text overlay: 00:00–00:06: what is this sound / 00:00–00:06: it actually makes my thoughts go silent / 00:00–00:06: and helps me focus on one thing at a time Visual: 00:00–00:06: A young woman sits at a desk with papers and a laptop. The room is softly lit. The woman is fair-skinned with long brown hair, wearing a navy blue sweatshirt. She is writing on a paper. The camera is stationary and positioned at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty focusing on tasks due to intrusive thoughts. # Value propositions - The sound therapy helps the student focus on their work. - Offers a free trial period. # Benefits - It actually makes my thoughts go silent and helps me focus on one thing at a time # Features - Sound therapy # Call to action Try it yourself ↓ # Social proof - "What is this sound? It actually makes my thoughts go silent and helps me focus on one thing at a time." – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a student using the product while studying. # Storyline - 00:00–00:06 A young woman is sitting at a desk, working on a laptop and writing in a notebook. - 00:00–00:06 The background sound is identified as something that silences thoughts and aids focus. - 00:00–00:06 The audience is experiencing this from the woman's perspective, as she is working, and the text speaks about what the sound is doing for her. - 00:00–00:06 The scene's tone is calm and studious. - 00:06–00:09 As a continuation of the calming tone, the ad suggests trying the sound therapy out to see if it also can improve your focus. - 00:06–00:09 A call-to-action appears, inviting viewers to try it themselves.

# Ad summary This ad promotes the Endel app, which uses scientifically designed sounds to stimulate the brain and promote focus, sleep, and overall well-being. The ad uses a unique approach by presenting app interfaces against a backdrop of abstract, visually striking images. It leverages text overlays to highlight key features and benefits while encouraging viewers to try the app for free. # Brand positioning Endel is presented as a science-backed solution for optimizing brain function through personalized soundscapes. The brand positions itself as innovative, focusing on stimulating the brain for focus and relaxation using algorithms, as opposed to traditional meditation or mindfulness apps. The brand aligns with values of productivity, mental well-being, and technological advancement, suggesting a lifestyle where users actively manage their mental states with the help of cutting-edge science. This approach pushes against the norms of passive relaxation methods, favoring active brain stimulation. # Product Endel is an app that generates scientifically designed soundscapes tailored to stimulate the brain for focus, relaxation, and sleep. It is implied to be for anyone seeking to optimize their mental state, improve focus, or enhance sleep quality, by using algorithm-driven audio. The app appears to offer a variety of modes, including 'Solfeggio Tones,' 'Deeper Focus,' 'Colored Noise,' and 'Sleep,' each designed for specific purposes. One unique selling proposition (USP) is its use of scientifically designed sounds, suggesting a more effective and personalized approach compared to generic ambient noise. The app addresses potential purchase barriers by offering a free trial, making it accessible for users to experience its benefits firsthand. # Visual style The ad uses a polished yet intriguing visual style. The editing features static shots with smooth transitions between app interfaces. The production quality is high-end, blending app demos with abstract, colorful backgrounds, creating a visually captivating experience. The pacing is moderate, with cuts timed to changes in app features. The cuts and text overlays are timed to the soft background music. # Hooks Text overlay: 00:00–00:03: You've scrolled / 00:00–00:03: past this kind of sound before / 00:01–00:03: But this one... just works Visual: 00:00–00:02: The shot opens with a blurred background of dark, rounded shapes illuminated by orange and pink bokeh lights, creating a dynamic and abstract visual. In the foreground, a black rectangle represents a phone screen with overlaid white text that reads 'You've scrolled past this kind of sound before / But this one... just works'. The camera is stationary and the focus is primarily on the text, creating intrigue. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of difficulty focusing, relaxing, or sleeping effectively. It is implied that the viewer is potentially fatigued with generic, non-scientifically proven methods. This frustration is signaled by the opening line, 'You've scrolled past this kind of sound before,' implying prior unsuccessful attempts to find effective solutions. # Value propositions - Scientific Approach: Endel uses scientifically designed sounds, implying effectiveness and reliability. - Personalized Experience: Offers a variety of modes catering to different needs, suggesting a tailored user experience. - Free Trial: 'Try Endel for free, today' communicates accessibility and low-risk engagement. # Benefits - Brain stimulation for focus - Relaxation - Improved sleep - Optimization of mental state # Features - Scientifically designed sound - Variety of modes (Solfeggio Tones, Deeper Focus, Colored Noise, Sleep) - Personalized soundscapes - Seasonal Energy Score # Call to action Try Endel for free, today # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official perspective of the brand, showcasing the app's features and benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with the text, 'You've scrolled past this kind of sound before / But this one... just works,' which aims to subvert viewer expectations. The perspective is from the brand aiming to immediately capture the attention of the viewers. The tone is intriguing. - 00:03–00:06 00:03–00:06: It transitions to showcasing the Endel app interface against a vibrant backdrop, stating, 'Endel generates scientifically designed sound.' The message conveys that the app utilizes a scientific approach to sound generation. The perspective is from the brand, educating the viewer about the product's core technology. The tone is informative and confident. - 00:06–00:10 00:06–00:10: The interface displays a 'Seasonal Energy Score' indicating a percentage, followed by text explaining, 'Making sure your brain is stimulated just enough to thrive.' The message emphasizes the app's ability to optimize brain stimulation. The perspective is from the brand, highlighting the app's benefit of promoting brain health and functionality. The tone is assuring. - 00:10–00:15 00:10–00:15: The ad displays various app interfaces, including 'Deeper Focus,' 'Colored Noise,' and 'ColoSleep Noise,' which showcases a range of modes. The message conveys the app's versatility in catering to different needs. The perspective is from the brand, demonstrating the app's diverse functionalities. The tone is informative and enticing. - 00:15–00:18 00:15–00:18: The ad concludes with 'Try Endel for free, today' alongside Apple App Store and Google Play Store download buttons. The message is a direct call to action to encourage immediate engagement. The perspective is from the brand, urging the viewer to try the app. The tone is persuasive and actionable.

# Ad summary This ad is promoting Endel, a personalized soundscape app. The ad features a dreamy outdoor scene of a person sleeping under the stars, along with text that emphasizes the app's ability to improve REM depth, optimize sleep quality, and HRV recovery. The ad ends with a free 7-day trial offer. # Brand positioning Endel is presented as a personalized soundscape app designed to improve sleep, focus, and relaxation. The brand positions itself as a tool for optimizing sleep quality and HRV recovery. Its value is a functional one - it offers a tech-driven, science-backed solution for better sleep and overall well-being. The brand emphasizes the importance of personalized soundscapes tailored to the user's state. The visual style is dreamy, reinforcing the connection to relaxation and good sleep. # Product Endel is a personalized soundscape app designed to optimize sleep, focus, and relaxation. The app offers different modes such as 'Sleep', 'Relax', and 'Wind Down', each with its unique soundscapes tailored to the user's needs. The app is available for download on both the Apple App Store and Google Play Store. The ad highlights the app's ability to improve REM depth, optimize sleep quality, and HRV recovery. The ad promotes a free 7-day trial of the app, lowering the barrier to entry for potential users. # Visual style The ad has a polished aesthetic, combining a dreamy outdoor scene with a clean and modern app interface. The editing style is static, with slow transitions between the outdoor scene and the app display. The production quality is high-end, with crisp visuals and a professional feel. The pacing is slow and calming, with long static shots. The audio-visual sync is smooth, creating a cohesive and immersive experience. # Hooks Text overlay: 00:00–00:05 Improve REM depth. / 00:00–00:05 Optimize sleep quality / 00:00–00:05 and HRV recovery Visual: 00:00–00:05 A wide shot shows a person sleeping in a bed outdoors, in a grassy field under a dark blue sky filled with stars and the Milky Way. The person is covered in a white comforter and pillows. The foreground is slightly darker, creating a gradient effect. The camera is stationary, providing a serene and dreamlike atmosphere. The text overlay reads, "Improve REM depth. Optimize sleep quality and HRV recovery". # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty achieving restful sleep is clearly implied by the ad's focus on improving REM depth and sleep quality. The dreamy outdoor scene of a person sleeping peacefully under the stars is contrasted with the reality that many people struggle to get a good night's sleep. # Value propositions - Personalized soundscapes optimize sleep quality and HRV recovery - Free 7-day trial to experience personalized soundscapes # Benefits - Improve REM depth - Optimize sleep quality - HRV recovery # Features - Personalized soundscapes - Sleep mode - Relax mode - Wind Down mode # Call to action Try Endel tonight. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting the app's benefits and encouraging viewers to try it. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a dreamy scene of a person sleeping in a bed outdoors under a starry night sky. This visual is paired with text emphasizing the app's ability to improve REM depth, optimize sleep quality, and HRV recovery. The intention is to capture the viewer's attention with an aspirational image of restful sleep, while quickly communicating the key benefits of the product. The perspective is from an external observer, creating a sense of wonder and relaxation. - 00:05–00:17 00:05–00:17 The scene transitions to a phone screen displaying the Endel app interface. The text encourages viewers to "Try Endel tonight. Free for 7 days." The intention is to introduce the product and provide a clear call to action, while addressing potential purchase barriers by offering a free trial. The perspective shifts to a product-centric view, showcasing the app's functionality and availability on app stores. The tone is encouraging and action-oriented, prompting immediate engagement.

# Ad summary The ad features a man sitting at a desk in front of a laptop speaking about the benefits of 8D sounds for people with ADHD. # Brand positioning The ADHD Sound App is presented as a calming tool for people suffering from the negative effects of attention deficit disorder. The brand promotes an environment where people suffering with ADHD can combat the problem and become more focused. The brand sits in a space where it is a functional tool that has emotional benefits to the end user. # Product The ADHD Sound App is a tool for people with ADHD that plays 8D sounds to help calm the brain. By holding your phone under your chin, or by wearing headphones, you can feel the effects of the 8D sounds and potentially quiet your mind. # Visual style The ad has a polished aesthetic, with clear shots and consistent lighting. It has a UGC feel but is well-produced and edited. # Hooks Spoken: 00:01-00:07: hold your phone under your chin or put on headphones to feel the effects. This is an 8D sound, which can make your brain finally silent. Text overlay: 00:02-00:04 ..hold your phone under your chin.. / 00:04-00:06 ..or put on headphones.. / 00:05-00:07 ..to feel the effects.. / 00:06-00:08 ..this is an 8D sound.. / 00:08-00:10 ..which can make your brain finally silent.. Visual: 00:01-00:07: A man sits at a wooden table in front of a laptop. He has short brown hair, is wearing a black graphic t-shirt and a watch. He gestures with his hands. There are white earbuds in his ears. He is in a kitchen with white cabinets and stainless steel appliances. There is a window to his left, with eggs and a lamp on the windowsill. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is solving the problem of a restless mind, specifically related to attention deficit disorder. "Apparently this song magically calms your ADHD brain🧠" # Value propositions - Listen to 8D sounds to calm your brain. # Benefits - Helps calm your ADHD brain - Make your brain finally silent # Features - 8D sounds # Call to action be sure to try out the ADHD Sound App linked below👇 # Social proof - None used. # Point of view - Brand 100% – The ad is shot from the brand's perspective. # Storyline - 00:00–00:08 A man sitting at a table in front of a laptop listens to music. - 00:08–00:17 The man describes how the sounds of 8D music can calm a mind with ADHD.

# Ad summary This ad features a man who claims that listening to 8D sounds can help individuals with ADHD focus, relax, and even sleep. He encourages viewers to try out the ADHD Sound App linked below. # Brand positioning This ad aims to position the advertised brand as a supporter of individuals with ADHD, offering them a solution that helps them focus, relax, and even sleep. The brand seems to push against category norms by introducing a music app that is tailored to the ADHD community. The brand positioning is functional, emphasizing simplicity and performance, while aligning with an emotional sense of relief for those with ADHD. # Product The featured product is an ADHD sound app that contains 8D sounds. According to the ad, these sounds are very popular amongst the ADHD community, and it is claimed that the sounds allow your brain to fully focus on the music. The use occasion is anytime the user is looking to help their ADHD brain focus, relax, and even sleep. The ad encourages the viewer to try out the app. # Visual style The ad has a casual, UGC-style aesthetic with static shots and smooth transitions. It appears to be filmed in natural light, giving it a relaxed and authentic feel. The editing style is simple, with static shots dominating the video. The pacing is slow, with few cuts. The cuts, text, and product actions are timed to music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Apparently this song magically calms your ADHD brain. Text overlay: 00:00–00:03 Apparently this song magically calms your ADHD brain 🧠 Visual: 00:00–00:02 The shot features a fair-skinned man with short brown hair sitting at a desk, looking directly at the camera. He wears a white t-shirt and a black bracelet. In front of him is a blue mug and a woven coaster. The background includes a beige wall and a bookshelf with books and decorative items. There are also three framed posters on the wall behind him. The camera is stationary and positioned at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals with ADHD who struggle with focus, relaxation, and sleep. The ad suggests that the ADHD community deals with "inner chatter." # Value propositions - Helps your ADHD brain focus, relax and even sleep with 8D sounds. # Benefits - Helps your ADHD brain focus - Helps your ADHD brain relax - Helps your ADHD brain even sleep # Features - 8D sounds # Call to action Be sure to try out the ADHD Sound App linked below # Social proof - "I use it everyday" – Male 1 (Customer) # Point of view - Brand 100% – The entire ad is delivered directly by an individual who is promoting the brand and its product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man sitting in front of the camera while a song plays in the background. The message is to pay attention and listen to the music. The perspective is from the brand. The tone is curious. - 00:02–00:05 00:02–00:05 The man instructs the viewer to hold their phone under their chin or put on headphones to feel the effects of the 8D sounds, which indicates a response to the initial moments. The message is to try to feel the effects of the music. The perspective is from the brand. The tone is informative. - 00:05–00:07 00:05–00:07 The man states that this is an 8D sound. The message is to inform the viewer about the music that they are hearing. The perspective is from the brand. The tone is informative. - 00:07–00:10 00:07–00:10 The man tells the viewer that 8D sounds are very popular amongst the ADHD community. The message is to emphasize the app's popularity within a specific community. The perspective is from the brand. The tone is informative. - 00:10–00:13 00:10–00:13 The man states that 8D sounds allow the brain to fully focus on the music, continuing from the previous statement. The message is to indicate the benefits of the product. The perspective is from the brand. The tone is informative. - 00:13–00:15 00:13–00:15 The man claims that 8D sounds quiet the inner chatter, expanding on the benefits of the product. The message is to indicate the benefits of the product. The perspective is from the brand. The tone is informative. - 00:15–00:17 00:15–00:17 The man says he can feel his brain playing ping-pong, which continues to build on the product's benefits. The message is to further emphasize the app's effects. The perspective is from the brand. The tone is informative. - 00:17–00:20 00:17–00:20 The man expresses how quiet the sounds are, in response to the previous statement. The message is to emphasize relaxation. The perspective is from the brand. The tone is calming. - 00:20–00:22 00:20–00:22 The man asks the viewer what the music is doing to their brain. The message is to encourage the viewer to contemplate how they are feeling. The perspective is from the brand. The tone is thought-provoking. - 00:23–00:26 00:23–00:26 The man says that if you're looking for more 8D sounds to help your ADHD brain focus, relax, and even sleep, continuing to build on the previous statements. The message is to re-emphasize the benefits of the product. The perspective is from the brand. The tone is informative. - 00:26–00:32 00:26–00:32 The man instructs the viewer to try out the ADHD Sound App linked below, as he uses it every day. The message is to call to action. The perspective is from the brand. The tone is encouraging.

# Ad summary The ad uses a sound that is 852 Hz and states that if the listener has ADHD, listen for ten seconds and see how your brain reacts. The ad then asks if the person feels calmer and then proceeds to showcase the Endel app. # Brand positioning Endel is presented as a cutting-edge, science-backed toolkit designed to help individuals with ADHD focus, rest, and reset. The app is positioned as a tool to turn on the user's genius mode, pushing against the norm of one-size-fits-all solutions by offering personalized soundscapes and features. Endel aims to occupy the space of a functional and innovative tool in the consumer's mind. # Product Endel is introduced as a science-backed toolkit designed to help ADHD brains focus, rest, and reset. The app uses science-backed sounds to turn on the user's genius mode. The product includes Solfeggio Tones and 8D Odyssey, plus includes a breathwork feature to help with focus and colored noise. The app can be downloaded for free on the App Store or Google Play. # Visual style The ad's aesthetic is modern and clean. The editing is smooth with static shots. The production quality is high, and the audio-visual sync with the music and text on the screen. # Hooks Spoken: 00:00–00:05 This sound is 852 Hz. If you have ADHD, listen for 10 seconds and see how your brain reacts. Text overlay: 00:00–00:06 This sound is 852 Hz / 00:00–00:06 If you have ADHD, / 00:00–00:06 listen for 10 seconds and see / 00:00–00:06 how your brain reacts Visual: 00:00–00:05 There is a black background with thin white lines moving toward a central point. Text is displayed. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that individuals with ADHD have difficulty focusing, resting, and resetting their brains. The ad aims to help these individuals focus, rest, and reset their brains. # Value propositions - Toolkit built to help ADHD brains focus, rest, and reset. - Science-backed sounds - Download Endel now, for free # Benefits - Helps ADHD brains focus, rest, and reset - Turn on your genius mode # Features - Solfeggio Tones - 8D Odyssey - Breathwork - Colored Noise # Call to action Download Endel now, for free # Social proof - None used. # Point of view - Brand 100% – The ad is conveyed through the official messaging of the brand. # Storyline - 00:00–00:05 A sound is played with a black screen and white lines moving across. - 00:05–00:15 A phone shows the Endel app, as well as the app's different features, such as Solfeggio Tones and 8D Odyssey. - 00:15–00:21 Endel logo on a black screen. Text appears that says "Download Endel now, for free."

# Ad summary This ad promotes the Endel app, which is designed to help ADHD brains focus, rest, and reset. The ad features a sound that is 852 Hz and asks viewers to listen for 10 seconds to see how their brain reacts. The ad then shows different features of the app, such as Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise. # Brand positioning Endel is presented as a science-backed toolkit designed to help ADHD brains focus, rest, and reset. The brand positions itself as a solution for those seeking to turn their "genius mode on" through sound and breathwork. The brand aligns with a lifestyle of productivity and well-being, offering a functional approach to managing ADHD symptoms through technology. Endel aims to occupy the space of a personalized wellness tool, providing users with various sound and breathwork options to suit their needs. # Product Endel is an app designed to help ADHD brains focus, rest, and reset. It offers science-backed sounds and breathwork exercises to turn your "genius mode on." The app features Solfeggio Tones, including an 852 Hz tone, 8D Odyssey, Breathwork with a Focus Boost, and Colored Noise. These features are designed to help users tune sound, block apps, and blend audio to create a personalized experience. The app is available for download on the App Store and Google Play, offering a free way to access these tools. # Visual style The ad has a clean, minimalist aesthetic with a black and white color scheme. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: [Sound of tone] Text overlay: This sound is 852 Hz / If you have ADHD, listen for 10 seconds and see how your brain reacts Visual: The screen displays the text "This sound is 852 Hz" and "If you have ADHD, listen for 10 seconds and see how your brain reacts" against a black background with white lines radiating outward from the center. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenges faced by individuals with ADHD, such as difficulty focusing, restlessness, and the need for tools to reset their brains. The ad directly speaks to those who may be struggling with these issues, as highlighted by the text: "If you have ADHD, listen for 10 seconds and see how your brain reacts." # Value propositions - Science-backed sounds to help ADHD brains focus, rest, and reset - A toolkit to turn your genius mode on # Benefits - Helps ADHD brains focus - Helps ADHD brains rest - Helps ADHD brains reset - Turn your genius mode on # Features - Solfeggio Tones (852 Hz) - 8D Odyssey - Breathwork (Focus Boost) - Colored Noise # Call to action Download Endel now, for free # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:05 The ad starts with a question to the viewer, asking them to listen to a sound and see how their brain reacts, creating curiosity and engagement. - 00:05–00:07 The ad transitions to introducing the Endel app as a solution for ADHD brains, highlighting its ability to help focus, rest, and reset. - 00:07–00:15 The ad showcases different features of the app, such as Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise, demonstrating the variety of options available. - 00:15–00:21 The ad concludes with a call to action, encouraging viewers to download the Endel app for free, providing a clear next step.

# Ad summary A creator shares his thoughts on an ADHD sound app. # Brand positioning This ad promotes a sound app designed to help with the challenges of ADHD. The brand positions itself as a helpful and effective tool for managing ADHD symptoms, specifically by quieting the mind and activating both sides of the brain. By associating the app with the concept of "8D Audio," the brand suggests a modern, technologically advanced approach to mental wellness. The overall tone is casual and relatable, as the ad features a real user sharing his personal experience, which fosters trust and credibility. The brand aims to occupy a space in the consumer's mind as a functional solution for managing ADHD, using sound technology to address cognitive challenges. # Product The product is a sound app that utilizes "8D Audio" to quiet the ADHD mind by activating both sides of the brain. The ad features a creator sharing his positive experience with the app, claiming that specific sounds "trigger" his ADHD brain in a good way. The creator also shares that the app makes him feel like he can "feel the song in my head" and notes that a certain part of the audio is "very satisfying". The use case highlighted is for individuals looking for sounds to help with their ADHD, with the creator explicitly stating he uses the app every day. # Visual style The ad has a UGC feel with a simple, static shot of a creator in his living room. The editing style is minimal, with text overlays being the primary form of visual engagement. The production quality suggests a low-budget approach, typical of organic social media content. The pacing is slow and steady. # Hooks Spoken: 00:21–00:23 WOW I did not expect that. Text overlay: 00:00–00:03 Apparently THIS sound triggers your ADHD brain (in a good way) Visual: 00:00–00:03 A man is sitting in front of a chair in what appears to be his living room. He is wearing a black t-shirt, black sweatpants, and over-the-ear headphones. The camera is stationary and in front of him at eye level. He is looking straight into the camera with a neutral expression. In the background, there is a gray wall, a white sofa, a chrome chandelier, and a doorway. # Funnel stage Consideration # Pain points The central pain point is the difficulty in managing a busy or overactive ADHD mind. # Value propositions - The sound app uses "8D Audio" to help quiet the mind and activate both sides of the brain. # Benefits - "quiet the ADHD mind" - "activating both sides of your brain" # Features - "8D Audio" - Sound App # Call to action ..be sure to try out this Sound App 👈 # Social proof - "(I use it everyday)" – Male 1 # Point of view - Customer 100% – The ad is entirely communicated from the point of view of the user of the product, who shares their personal experience and reactions to the product. # Storyline - 00:00–00:03 00:00–00:03 A red text overlay appears that reads "Apparently THIS sound triggers your ADHD brain (in a good way)" while a song plays and a creator sits with a neutral expression wearing headphones. - 00:03–00:05 00:03–00:05 Text appears in the middle of the screen that reads "..let's test it.." - 00:05–00:08 00:05–00:08 Text appears in the middle of the screen that reads "..this part is very satisfying.." as the creator nods his head to the song. - 00:08–00:12 00:08–00:12 Text appears in the middle of the screen that reads "..it's almost like I can feel the song in my head.." as the creator smiles. - 00:12–00:15 00:12–00:15 Text appears in the middle of the screen that reads "..this is so-called "8D Audio" btw.." - 00:15–00:19 00:15–00:19 Text appears in the middle of the screen that reads "..known for being able to quiet the ADHD mind.." - 00:19–00:21 00:19–00:21 Text appears in the middle of the screen that reads "..by activating both sides of your brain.." - 00:21–00:23 00:21–00:23 Text appears in the middle of the screen that reads "..WOW I did not expect that.." - 00:23–00:26 00:23–00:26 Text appears in the middle of the screen that reads "..if you're looking for more sounds to help with your ADHD.." - 00:26–00:28 00:26–00:28 Text appears in the middle of the screen that reads "..be sure to try out this Sound App 👈" - 00:28–00:30 00:28–00:30 Text appears in the middle of the screen that reads "(I use it everyday)"