How EBY Advertises on Meta

# Ad summary This ad showcases a bra from EBY and highlights its key features, such as soft wire, great fit, and wider straps for support. It also includes an offer to buy two and get one free. # Brand positioning EBY is presented as a brand focused on providing comfortable and well-fitting bras, particularly for individuals with larger busts. The brand emphasizes the importance of a bra that feels good to wear and provides adequate support. By highlighting features like soft wire and wider straps, EBY positions itself as a solution for those who have struggled with uncomfortable or ill-fitting bras in the past. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, supportive, and well-fitting bras, especially for those with larger busts, pushing against the norm of uncomfortable or poorly designed bras. # Product The featured product is a bra from EBY, designed with a brown and tan leopard print mesh fabric and brown trim. The bra is described as having a soft wire, ensuring comfort for the wearer. It is designed to provide a great fit, addressing the common issue of bras that don't fit properly and gap. The bra also features wider straps, specifically designed to provide support for individuals with bigger busts. The ad encourages viewers to try the bra, highlighting a special offer where they can buy two and get one free. The ad aims to convince viewers that this bra is worth trying because of its comfort, fit, and support, addressing common pain points associated with bra shopping. # Visual style The ad has a clean and simple visual style, with a focus on showcasing the product and its features. The use of a soft, textured background and natural lighting creates a comfortable and inviting feel. The text boxes are neatly arranged and easy to read, providing clear and concise information about the bra. # Hooks Headline: Why I'm in love with EBY bras and why you need one # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncomfortable or ill-fitting bras, particularly for individuals with larger busts. "The fit is everything. I've never had a bra that didn't gap" # Value propositions - Soft wire 😲 This is the most comfortable bra I've ever worn. You'll forget it's on. (Comfort) - They even have wider straps for the bigger bust girls and they're always supported. (Support for bigger busts) - The fit is everything. I've never had a bra that didn't gap (Great fit) # Benefits - This is the most comfortable bra I've ever worn. - You'll forget it's on. - They're always supported. # Features - Soft wire - wider straps - The fit is everything # Call to action None used. # Social proof - "This is the most comfortable bra I've ever worn. You'll forget it's on." # Point of view - Customer: The entire image conveys the customer's point of view, as it shares their positive experience with the EBY bra and encourages others to try it. # Storyline - The ad begins by stating the creator's love for EBY bras and suggests that the viewer needs one, immediately drawing the audience in with a personal endorsement and a call to action. This is told from the perspective of a customer who is sharing their positive experience with the brand. - The ad then highlights specific features of the bra, such as its soft wire, great fit, and wider straps for support, providing concrete reasons why the viewer should consider purchasing it. This is told from the perspective of a customer who is sharing their positive experience with the brand. - The ad concludes by urging the viewer to try the bra and mentioning a special offer, reinforcing the call to action and incentivizing immediate purchase. This is told from the perspective of a customer who is sharing their positive experience with the brand.

# Ad summary This ad features a woman named Cami who is excited to have discovered wireless bras from EBY. She shows how she wears the bra throughout her nighttime routine and is so comfortable that she forgets she is wearing a bra. # Brand positioning EBY is presented as a brand that offers comfortable wireless bras. The ad positions EBY as a solution for women who dislike wearing underwire bras and seek comfort without sacrificing support. The brand aligns with values of relaxation, self-care, and a carefree lifestyle, suggesting that EBY bras are so comfortable they can be worn all day and night without any discomfort. The brand pushes against the norm of uncomfortable bras, offering a functional and emotional benefit of comfort and freedom. # Product The featured product is EBY wireless bras, designed for women seeking comfort and support without underwire. The ad highlights that these bras are so comfortable, the wearer forgets they are wearing a bra. The bra is shown being worn throughout the day and during a nighttime routine, emphasizing its versatility and comfort for extended wear. The ad addresses the common pain point of uncomfortable underwire bras by offering a wireless alternative that provides a seamless and comfortable experience. The bras are shown in a tiger print and a solid nude color. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is polished but not overly produced, giving it an authentic feel. The editing includes quick cuts to show different scenes from Cami's day. The pacing is consistent, with cuts timed to the voiceover. The overall visual style supports the intended tone of comfort and ease. # Hooks Spoken: Male 1: Cami's day is complete when the underwire is removed. Text overlay: 00:00–00:03 Visual: 00:00–00:02: Cami, a young, blonde woman with fair skin, is standing in front of a white sliding barn door with a chevron pattern. She is wearing a white crop top and jeans. She holds up a nude-colored underwire bra and appears relieved. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncomfortable underwire bras, as signaled by the line, "Cami's day is complete when the underwire is removed." # Value propositions - Wireless bras for all-day comfort - So comfortable, you'll forget you're wearing a bra # Benefits - Comfort - Relaxation - Seamless integration into daily life # Features - Wireless bras # Call to action None used. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer, Cami, who is demonstrating her experience with the product. - Brand 20% – The brand's voice is present through the narrator, who provides commentary and highlights the product's benefits. # Storyline - 00:00–00:02 Cami is holding an underwire bra and appears relieved to be taking it off. - 00:03–00:06 The ad transitions to Cami wearing an EBY wireless bra and lingerie set. The narrator states that she begins relaxation with EBY, forgetting she's wearing a bra. This is from the brand's perspective, highlighting the comfort of their product. - 00:06–00:10 Cami is shown going through her nighttime routine, including putting her hair up, washing her face, and applying moisturizer, all while wearing the EBY bra. The narrator states that her nighttime routine remains uneventful and peaceful, emphasizing the seamless integration of the bra into her daily life. - 00:10–00:14 Cami is in bed, watching TV and using a light therapy mask. The narrator states that nothing is groundbreaking besides discovering wireless bras, highlighting the transformative comfort of EBY bras.

# Ad summary A woman showcases the EBYS sheer bralette, highlighting its comfort, light weight, and cute design. # Brand positioning EBYS is presented as a brand focused on comfortable and barely-there undergarments. The brand values prioritize comfort and design, presenting their bralette as an alternative to traditional bras that can be restrictive or uncomfortable. The positioning is emotional, focusing on feeling good in what you wear without sacrificing style. # Product The EBYS sheer bralette is a lightweight, sheer bra designed for comfort and style. It is described as feeling like wearing nothing, but better. The bralette is available in at least one color: light pink. It is intended for women who want a bra that is light, comfortable, and cute enough to be seen, if desired. # Visual style The ad has a polished UGC feel, with natural lighting and simple camera work. The editing style includes quick cuts between product shots and the woman wearing the bralette. The pacing is moderate, with cuts timed to the voiceover. The overall aesthetic is clean and bright, supporting a tone of comfort and casual style. # Hooks Spoken: 00:00–00:01 Bra? Yeah, barely. Text overlay: 00:00–00:01 Bra? Yeah, barely. Visual: 00:00–00:01 A young, blonde woman with tan skin and wearing a light pink bralette and white sweatpants stands in a bedroom with neutral walls and a ceiling fan. She looks directly at the camera and smiles as she places her hands on the bralette. The shot is framed from the waist up and is steady, with natural lighting. # Funnel stage Top of funnel (Awareness) # Pain points Traditional bras can be uncomfortable and restrictive. The EBYS bralette provides a lighter and more comfortable alternative. # Value propositions - Comfortable enough that you’ll forget you’re wearing it. - Cute enough that you want it to peek out. # Benefits - You'll forget it's even on - Moves with you - It's so cute you'll want it to peek out # Features - Sheer - Light # Call to action None used. # Social proof - "Wearing EBYS" – Female 1 (Creator) [Implied use] # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is reviewing the product and sharing her experience. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the woman wearing a pink bralette and white sweatpants in her bedroom, touching the bralette and making a statement about it being "barely" a bra, suggesting its lightweight and minimal design. This is from the customer's POV and sets the tone for comfort and simplicity. - 00:01–00:04 00:01–00:04 The woman states that "you'll forget it's even on," with a text overlay specifying that she is wearing EBYS. This reinforces the comfort and barely-there feel of the bralette. The scene then shifts to a product shot of the bralette on a bed, emphasizing the product itself from a neutral perspective. - 00:04–00:06 00:04–00:06 A hand touches and manipulates the bralette, highlighting the sheerness of the fabric. The text overlay states that "sheer bra is like wearing nothing but." The visuals focus on the material and construction, emphasizing the product's features and comfort. - 00:06–00:09 00:06–00:09 The woman, now back in the bralette, states it's "better," and that it’s "light, sheer, and moves with you," highlighting its comfort and flexibility. This re-establishes the customer's POV and builds on the comfort theme. - 00:09–00:13 00:09–00:13 She adds, "Not to mention, it's so cute, you'll want it to peek out," further emphasizing its aesthetic appeal. She poses and gives two thumbs up, reinforcing the product's desirability and positive impression.

# Ad summary A woman shares her love for EBY bras and underwear, highlighting their comfort, coverage, and support. She demonstrates the fit and feel of the bra under a t-shirt, emphasizing the lack of bulging or visible lines. # Brand positioning EBY is presented as a brand that offers comfortable and supportive bras and underwear for women, particularly those who dislike wearing traditional bras. The brand emphasizes comfort, coverage, and a seamless look under clothing. EBY offers a variety of options in colors and styles, catering to different preferences and needs. The brand aligns with a lifestyle that values comfort and confidence, pushing against the norm of uncomfortable or unflattering undergarments. The brand positioning is both functional (comfort, support) and emotional (confidence, feeling good in your own skin). # Product EBY offers bras and underwear designed for comfort and support. The ad features the nude support bra, which comes in a set with matching underwear. The underwear features an anti-slip material to prevent movement. The relief bra has a plunging neckline. The high-waisted thong has a ribbed material on the side to prevent slipping. The products are designed to provide coverage and support without bulging or creating visible lines under clothing. The ad emphasizes the comfort and seamless look of the products, making them ideal for everyday wear. # Visual style The ad has a casual, UGC feel with natural lighting and a selfie-style camera angle. The editing style is simple, with mostly static shots and a few smooth transitions. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent, with a conversational tone throughout the video. # Hooks Spoken: Speaking of it is 2026 wires belong in your headphones not in your bra alright Text overlay: Speaking of it is 2026 wires belong in your headphones not in your bra alright Visual: 00:00–00:04: A woman with long blonde wavy hair, wearing a light-colored tank top and a gold necklace, stands in a brightly lit room with white walls and trim. She is centered in the frame, speaking directly to the camera in a selfie-style shot. In the background, there is a glimpse of a messy room with clothes on the floor and a bed. She holds up a black bra. # Funnel stage Consideration # Pain points The pain point is the discomfort and frustration of wearing traditional bras that are often uncomfortable, unsupportive, and create visible lines under clothing. "I hate wearing bras I just do" # Value propositions - Comfortable bras and underwear that provide coverage and support without bulging or creating visible lines, making them ideal for everyday wear. # Benefits - No bulging or weird lines under clothing - Comfortable to wear all day - Provides support and coverage - Stays in place without slipping # Features - Comfortable bras and underwear - Coverage and support - Anti-slip material on underwear - Plunging neckline on relief bra - Ribbed material on high-waisted thong # Call to action None used. # Social proof - "I've been wearing their bras and underwear for the last two years" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer sharing her personal experience and love for the brand. # Storyline - 00:00–00:04 The creator introduces the topic of wires in bras, stating that they belong in headphones, not in bras. - 00:04–00:10 She mentions receiving a new order from EBY, a brand she has been wearing for the past two years. - 00:10–00:21 She shares her personal experience of how her body has changed after breastfeeding three children and her dislike for wearing bras. - 00:21–00:28 She emphasizes the need for comfortable bras that provide coverage and support. - 00:29–00:33 She highlights the variety of options in colors and styles offered by EBY for their bras and underwear. - 00:33–00:42 She describes the nude support bra she is wearing, mentioning that it comes in a set with matching underwear that has anti-slip material. - 00:42–00:53 She showcases the relief bra with a plunging neckline and the high-waisted thong with ribbed material to prevent slipping. - 00:53–01:04 She offers to show the magic of the EBY bra in real-time, demonstrating the seamless look under clothing.

# Ad summary This ad features a woman in a bedroom setting promoting EBY's Relief Bra as a comfortable, supportive, and sexy alternative to traditional underwire bras. She emphasizes the bra's comfort and support, positioning it as a modern upgrade from older, less comfortable options. # Brand positioning EBY is presented as a modern, comfortable, and supportive alternative to traditional bra brands. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and sexy undergarments that prioritize the wearer's well-being. The brand pushes against the norms of uncomfortable underwire bras, aligning with values of comfort and confidence. The brand positioning is both functional (comfort, support) and emotional (feeling sexy and confident). # Product The EBY Relief Bra is a nude-colored bra designed for comfort and support without the use of underwire. It is presented as an alternative to traditional bras that may be uncomfortable or outdated. The bra is for women who seek comfort and support without sacrificing style. The ad highlights the absence of underwire as a key feature, addressing the common pain point associated with traditional bras. The ad tells the viewer that this product is worth trying because it offers a comfortable, supportive, and sexy alternative to traditional bras. # Visual style The ad has a polished UGC feel, with natural lighting and a clean bedroom setting. The editing style is simple, with static shots and smooth transitions. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04: Everyone has let you down, but now it is time to try EBY. Text overlay: everyone has let you down / but now it is time to try EBY Visual: 00:00–00:04: A woman with long, wavy brown hair, wearing a nude bra and jeans, stands in a bedroom with a four-poster bed and a white couch in the background. She is centered in the frame, looking directly at the camera, and speaking. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional bras from mall stores are uncomfortable and outdated, causing pain and discomfort for the wearer. # Value propositions - Comfortable and supportive bra without underwire - Sexy bra # Benefits - Comfort - Support - Sexy # Features - No underwire # Call to action None used. # Social proof - "It is comfortable, it gives me the support, the comfort, and it's also sexy." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad begins with the creator directly addressing the viewer, suggesting that they have been let down by other bras. - 00:01–00:04 She then introduces EBY as a solution, implying that it is time to try something new. - 00:04–00:12 The creator playfully avoids naming specific brands but hints at a common type of bra from a mall store. - 00:12–00:17 She suggests that those still wearing such bras are living in the past and may be experiencing discomfort. - 00:17–00:23 The creator then introduces the EBY Relief Bra, highlighting its key features. - 00:23–00:30 She emphasizes the bra's comfort, support, and sexiness, positioning it as a desirable alternative.

# Ad summary This ad features a woman promoting EBY's sheer bralettes. She highlights the bralette's comfort, breathability, and support, while also emphasizing its flattering and sexy design. She also mentions that the bralette is invisible under clothes and perfect for lounging, running errands, or date night. # Brand positioning EBY is presented as a brand that prioritizes comfort and confidence for women. The brand aims to occupy a space in the consumer's mind as a provider of lingerie that is both comfortable and sexy. The brand aligns with values of self-love, body positivity, and feeling good in your own skin. EBY pushes against the norm of uncomfortable and restrictive bras, offering a solution that is both supportive and breathable. The brand positioning is both functional (comfort, support) and emotional (confidence, sexiness). # Product EBY's sheer bralettes are designed for women who want a comfortable and sexy lingerie option. The bralettes are made with sheer fabric and mesh panels for breathability, ensuring that your girls are not going to sweat in this thing. They are also supportive without the painful underwire feeling. The straps don't slide or dig, and the bralettes are invisible under clothes. They are perfect for lounging, running errands, or date night. The bralettes are available in different colors and patterns, such as blue and leopard print. The ad emphasizes that these bralettes are the perfect combination of comfortable and sexy, offering an upgrade from uncomfortable bras. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is polished, with natural lighting and a clean aesthetic. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: If your bra leaves you feeling sweaty and suffocated, and let's be honest, it probably does, Text overlay: 00:00–00:03: if your bra leaves you feeling sweaty and suffocated 👎🏼 / 00:02–00:03: and let's be honest it probably does ❌ Visual: 00:00–00:02: A woman with long, dark hair stands in her bedroom, holding a light blue bralette. She is wearing a matching bralette and underwear set with a blue trim and a gray and white pattern. She is smiling and talking to the camera, which is positioned in front of her in a selfie style. The background includes a bed with white pillows and a brown blanket, a white door, and a black and white ceiling. / 00:02–00:03: The woman continues to talk to the camera, holding up the light blue bralette. She is smiling and gesturing with her hands. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wearing uncomfortable bras that leave you feeling sweaty and suffocated. The creator asks, "If your bra leaves you feeling sweaty and suffocated, and let's be honest, it probably does," # Value propositions - Perfect combination of comfortable and sexy - Feel supported without that painful underwire feeling - Keeps you cool and comfortable all day long - Melts onto your body like it was made for you # Benefits - Breathable - Comfortable - Supportive - Flattering - Sexy - Invisible under clothes # Features - Sheer fabric - Mesh panels - No underwire - Straps don't slide - Straps don't dig # Call to action grab one or three on EBY's website # Social proof - "This is the most breathable bralette I've ever worn" – Female 1 (Customer) - "I am beyond done wearing uncomfortable bras, and this is the upgrade" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:03 The ad begins with the creator holding up a bra and asking if your bra leaves you feeling sweaty and suffocated. - 00:03–00:07 She then states that you need to try this, referring to EBY's sheer bralette, which she claims is the most breathable bralette she's ever worn. - 00:07–00:10 She highlights the bralette's sheer fabric and states that your girls are not going to sweat in this thing. - 00:10–00:14 The creator expresses her frustration with uncomfortable bras and presents EBY's sheer bralette as the upgrade. - 00:14–00:17 She emphasizes that the bralettes are the perfect combination of comfortable and sexy. - 00:17–00:20 She highlights the bralette's flattering and supportive design. - 00:20–00:23 She explains that you'll feel supported without that painful underwire feeling. - 00:23–00:28 She points out that the straps don't slide or dig, and the mesh panels keep you cool and comfortable all day long. - 00:28–00:30 The creator states that the bralette is perfect for lounging, running errands, or date night. - 00:30–00:34 She emphasizes that it's basically invisible under your clothes and melts onto your body like it was made for you. - 00:34–00:38 The ad concludes with a call to action to grab one or three on EBY's website and thank her later, stating that you will love it.

# Ad summary This ad shows a bra. The ad shows a bra in different close-up angles to highlight its features. # Brand positioning The brand is positioning itself as one that is modern, contemporary, and focused on undergarments and intimates. The brand attempts to break category norms by focusing on unique, modern design elements. The brand is aesthetically clean and simple. # Product The product being advertised is a bra. The bra has a semi-sheer fabric in the cups and thick bands around the top, bottom, and straps. The bra is presented as having broken the internet. The product is shown in black. # Visual style The ad has a simple, clean aesthetic that is natural and modern. The shadows play with the product to give it more dimension. The video is edited with static shots and smooth transitions. # Hooks Text overlay: The bra that broke the internet Visual: 00:00–00:02 The shot shows a black bra laying on a neutral surface. Sunlight is being cast on the bra, creating a dark shadow. The bra is made of a semi-sheer fabric with thick bands around the top, bottom, and straps. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Features - Semi-sheer fabric - Thick bands # Call to action None used. # Point of view - Customer 100% – The ad is presented from a customer's point of view with real hands showing the product. # Storyline - 00:00–00:02 The bra is shown against a neutral surface with shadow being cast on it. - 00:02–00:07 00:02–00:07 A person with long manicured nails comes into the frame and adjusts the bra. - 00:07–00:09 00:07–00:09 The product is shown again on a neutral surface.

# Ad summary This ad features a social media post from a user named Cyndy G, expressing gratitude for being informed about a particular bra through a group chat. The post includes a photo of the user wearing the bra, showcasing its fit and appearance. # Brand positioning The brand is presented as a solution discovered through word-of-mouth, specifically a recommendation within a group chat. This positions the brand as trustworthy and desirable, relying on the power of peer endorsement. The brand aligns with values of community and shared knowledge, suggesting that its products are worth recommending to friends. It subtly pushes against traditional advertising by leveraging user-generated content and authentic recommendations. The brand positioning is both functional (providing a well-fitting bra) and emotional (fostering a sense of belonging and trust). # Product The product is a bra, showcased being worn by a woman. The bra is a light gray or beige color with a smooth, seamless design. It features a classic underwire and adjustable straps. The ad implies the bra is comfortable and provides a flattering fit. The ad addresses the purchase barrier of uncertainty by presenting the bra as a highly recommended product by a trusted source (a friend in a group chat). The ad highlights the bra's appeal through its visual presentation, emphasizing its smooth appearance and how it looks when worn. # Visual style The ad has a UGC (user-generated content) feel, mimicking a social media post. The image is well-lit and features a clean, minimalist aesthetic. The typography is simple and legible, resembling standard social media font styles. The overall style aims to appear authentic and relatable, contrasting with highly polished or overly produced advertising. # Hooks Headline: Thank you to the girl that told the group chat about these bras. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty in finding a comfortable and well-fitting bra. The ad addresses this by showcasing a bra that has been recommended by a trusted source, implying that it is a reliable and satisfactory option. "Thank you to the girl that told the group chat about these bras." # Call to action None used. # Social proof - "Thank you to the girl that told the group chat about these bras." # Point of view - Customer: The entire ad is presented from the perspective of a satisfied customer sharing their positive experience, as indicated by the social media post format and the expression of gratitude. # Storyline - The ad opens with a social media post expressing gratitude for a bra recommendation. This is intended to immediately establish a sense of authenticity and peer-to-peer trust, told from the perspective of a customer who has benefited from the product. - The post includes a photo of the customer wearing the bra. This provides visual evidence of the bra's fit and appearance, allowing the audience to see the product in real-world use, told from the perspective of the customer.

# Ad summary This ad showcases a sheer bralette from EBY, highlighting its comfort and support. The ad features a female creator who shares her positive experience with the product, emphasizing its soft material and how it feels like wearing nothing. She addresses a common pain point of uncomfortable bras and positions this bralette as the solution for all-day comfort and support. The ad includes a CTA to try the bra and an offer for easy exchanges to ensure a perfect fit. # Brand positioning EBY is presented as a brand focused on providing comfortable and supportive undergarments. The brand aims to occupy a space in the consumer's mind as a provider of intimate apparel that feels weightless and provides support. The brand values comfort, quality, and customer satisfaction, pushing against the norm of uncomfortable and restrictive bras. The brand positioning is both functional (support, comfort) and emotional (confidence, feeling good). # Product The advertised product is the sheer bralette from EBY, designed to provide support while feeling like you're not wearing anything at all. It features a sheer material with a velvet lining that doesn't roll, bunch, or bind. The bralette is intended for anyone seeking a comfortable and supportive bra option. The USPs are its lightweight feel, supportive construction, and the velvet lining that ensures it stays in place. Use occasions include everyday wear, providing comfort and support throughout the day. The ad addresses the purchase barrier of fit issues by offering easy exchanges for a perfect fit. The ad communicates that this product is worth trying because it combines comfort and support, addressing the common frustration of uncomfortable bras. # Visual style The ad has a polished, UGC feel. It features natural lighting and static shots, creating a casual and authentic vibe. The editing style is simple, with smooth transitions between shots. The pacing is consistent, matching the rhythm of the spoken content. The visual elements sync with the voiceover, emphasizing key product features and benefits. # Hooks Spoken: If you want a bra that feels like you're literally not wearing anything, Text overlay: if you want a bra that feels like you're literally (Text overlay) Visual: 00:00–00:04: A woman with long dark hair, wearing a gray sweater, stands in front of a beige wall decorated with a macrame hanging. She holds up a black sheer bralette with velvet trim, showing it to the camera and speaking directly to the viewer. # Funnel stage Consideration # Pain points The central frustration is the discomfort and restrictiveness of traditional bras. “If you want a bra that feels like you're literally not wearing anything…" # Value propositions - Feels like you're not wearing anything but still provides support - Velvet lining ensures comfort and prevents rolling or bunching - Easy exchanges for a perfect fit # Benefits - Feels like you're not wearing anything - Doesn't roll, bunch, or bind - Provides support - Holds you in place - Makes you feel super confident and supported # Features - Sheer material - Velvet lining - Supportive construction # Call to action Grab your favorite bra # Social proof - This is the sheer bralette from EBY and it gives you support" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is reviewing the product and sharing her personal experience. # Storyline - 00:00–00:03 The creator introduces the EBY sheer bralette and its key benefit: feeling like you're not wearing anything. - 00:03–00:12 The creator emphasizes the bralette's ability to provide support despite its lightweight feel. - 00:15–00:25 The creator highlights the quality of the material, particularly the velvet lining, and its functional benefits. - 00:26–00:32 The creator provides a CTA by encouraging viewers to try the bralette and mentions the easy exchange policy to ensure a perfect fit.

# Ad summary A woman promotes Eby's sheer bralette, highlighting its comfort, support, and seamless design. She showcases two colors, emphasizing the flattering fit and lightweight feel, positioning it as a top-selling style for those seeking comfort and cuteness. # Brand positioning Eby is presented as a brand focused on providing comfortable and supportive undergarments for women. The brand emphasizes the seamless design and lightweight feel of its products, suggesting a focus on everyday wear and ease of movement. Eby aims to occupy a space in the consumer's mind as a brand that prioritizes comfort without sacrificing support or style. The brand aligns with values of comfort, confidence, and feeling good in one's own skin. Eby pushes against the norm of traditional bras that often include wires and bulky designs, instead offering a lightweight and seamless alternative. The brand positioning is both functional (seamless, lightweight, supportive) and emotional (flattering, cute, comfortable). # Product The featured product is Eby's sheer bralette, a lightweight and seamless bra designed for comfort and support. It is made with a mesh design that is super lightweight and smooth, providing a barely-there feel. The bralette is wire-free and bulk-free, making it ideal for everyday wear. It is available in multiple colors and is designed to lay flat against the body, offering a flattering fit. The product is for women looking for a comfortable and supportive bra that doesn't feel like they're wearing anything. The ad addresses the purchase barriers of discomfort and bulkiness often associated with traditional bras, highlighting the bralette's seamless and lightweight design as a solution. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a static camera. The production quality is decent, giving it a polished yet relatable feel. The editing is minimal, with static shots and no transitions. The pacing is moderate, with the focus on the speaker's delivery. The audio and visual elements are synced, with text overlays timed to emphasize key points. # Hooks Spoken: 00:00–00:02 Okay, first of all, supportive and seamless. Text overlay: 00:00–00:01 Okay, first / 00:01–00:02 supportive and seamless. Visual: 00:00–00:02: A woman with long, wavy brown hair stands indoors, wearing a light blue sheer bra and a black and gold robe. She faces the camera directly, gesturing with her hands as she speaks. The background includes a white door frame, a glimpse of a shelf with decorative items, and a white couch. # Funnel stage Consideration # Pain points The ad addresses the discomfort and bulkiness often associated with traditional bras. "It literally doesn't even feel like I'm wearing a bra." # Value propositions - Supportive and seamless: Provides comfort and support without visible lines. - Mesh design: Offers a lightweight and smooth feel. - No wires, no bulk: Ensures all-day comfort without the discomfort of traditional bras. # Benefits - Supportive - Feels like you're wearing nothing - Flattering # Features - Sheer bralette - Mesh design - Lightweight - Smooth - No wires - No bulk - Seamless # Call to action None used. # Social proof - "Eby sent me their sheer bralette in two separate colors and I need to show you guys why this is their best selling style." # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing and showcasing the product. # Storyline - 00:00–00:02 The creator introduces the Eby sheer bralette, emphasizing its supportive and seamless qualities. - 00:02–00:07 The creator reveals that Eby sent her the sheer bralette in two colors and expresses her excitement to show why it's their best-selling style. - 00:07–00:12 The creator shares her first impression, noting that it feels like she's not wearing a bra at all, while still being supportive and seamless. - 00:12–00:16 The creator highlights the mesh design, emphasizing its lightweight and smooth texture, and points out the absence of wires and bulk. - 00:17–00:19 The creator introduces the second color option, noting that both are flattering. - 00:19–00:23 The creator reiterates the fabric's flat-laying design and barely-there feel. - 00:23–00:29 The creator concludes by recommending the bralette for those seeking support, seamlessness, and cuteness, explaining why it's Eby's number one seller.

# Ad summary This ad showcases a pink bralette, emphasizing its softness and breathability. The ad features a close-up view of the bralette, highlighting its material and design. A comment praising the product is displayed, reinforcing its appeal. # Brand positioning The brand is presented as offering comfortable and breathable bralettes, focusing on the tactile experience of softness. The brand aligns with values of comfort and everyday wearability, positioning itself as a go-to for women seeking ease and breathability in their undergarments. The brand's positioning is functional, emphasizing the practical benefits of the bralette. # Product The featured product is a pink bralette designed for comfort and breathability. The bralette is made from a soft, breathable material, as highlighted by the close-up shots and the displayed comment. The ad emphasizes the bralette's softness and breathability, suggesting it is ideal for everyday wear. The product is presented as a comfortable and practical option for women seeking a lightweight and breathable bra. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product's details. The editing style includes quick cuts and close-up shots to highlight the bralette's features. The production quality appears polished, with clear lighting and a focus on visual clarity. The pacing is moderate, allowing viewers to take in the product's details. # Hooks Text overlay: 00:00–00:10 / Love how soft and breathable this bralette looks!! Need it ASAP ❤️ (Comment) Visual: 00:00–00:01: A pink bralette is displayed on a light-colored, textured surface. A comment bubble appears above the bralette with the text, "Love how soft and breathable this bralette looks!! Need it ASAP ❤️". A hand with black and white polka dot nails reaches into the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of uncomfortable undergarments by offering a soft and breathable bralette. The comment "Love how soft and breathable this bralette looks!! Need it ASAP ❤️" highlights the desire for comfortable and breathable bras. # Value propositions - The bralette offers a combination of softness and breathability, providing a comfortable wearing experience. # Benefits - Comfort - Breathability # Features - Soft material - Breathable design # Call to action None used. # Social proof - "Love how soft and breathable this bralette looks!! Need it ASAP ❤️" – Customer (Comment) # Point of view - Customer 50% – The ad features a customer comment, indicating a positive user experience and building trust through social proof. - Brand 50% – The brand showcases the product and its features through close-up visuals and product presentation. # Storyline - 00:00–00:01 The ad opens with a comment praising the bralette's softness and breathability, immediately establishing its key selling points. - 00:01–00:09 The camera zooms in on the bralette, showcasing its material and design in detail. This visual demonstration reinforces the claims of softness and breathability, allowing viewers to see the product's texture and construction.

# Ad summary A woman shows off two new bra and panty sets from the brand EBY. She highlights the comfort, seamless design, and no-slip straps. # Brand positioning EBY is presented as a brand that offers comfortable and seamless lingerie sets. The brand values comfort and style, offering products that are both functional and aesthetically pleasing. EBY pushes against the norm of uncomfortable underwire bras, offering a wire-free alternative that still provides support. The brand's positioning is both functional, focusing on comfort and support, and emotional, aiming to make the wearer feel sexy and confident. # Product The featured product is a seamless bra and panty set from EBY. The bra is wire-free, providing support without the discomfort of traditional underwire bras. It features no-slip straps that stay in place. The sets come in two colors: Jacaranda, a solid light blue, and Isla, a turquoise color with a tie-dye pattern. The seamless design ensures no visible lines or rolls under clothing. The ad highlights the comfort and sexiness of the bra, suggesting it's a great option for those seeking both. # Visual style The ad has a casual, UGC feel. The lighting is natural, and the production quality is simple. The editing style is static shots with minimal transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: I'm gonna show you this new set that just came in from EBY. Visual: 00:00–00:03: A woman with dark hair, wearing a cream-colored sweater and a floral skirt, stands in front of a closet. She holds up a light blue bra to the camera. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of uncomfortable bras, specifically those with underwire that can dig in and cause discomfort. # Value propositions - Comfy but sexy bra option # Benefits - Incredibly comfortable - You never get any sort of rolls - They stay right in place - They help support you # Features - Seamless - No-slip straps - No underwire # Call to action None used. # Social proof - I personally love wearing blues because I think they really make your eyes pop – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 The creator begins by showing off a light blue bra from EBY. - 00:04–00:08 She then shows a second bra and panty set in a turquoise tie-dye pattern. - 00:08–00:12 She shares that she loves wearing blue because it makes her eyes pop. - 00:12–00:14 She highlights that the sets have matching panties. - 00:14–00:18 She shares that the sets are seamless and comfortable. - 00:18–00:22 She highlights the no-slip straps. - 00:22–00:25 She shares that the bra provides support without underwire. - 00:25–00:32 She concludes by saying that the sets are a great comfy and sexy option.

# Ad summary This ad is a demonstration of the Ebby Rabs sheer bralette with a customer review. # Brand positioning Ebby Rabs is presented as a brand that women love and would continue buying from. In this ad, the presenter is trying their Sheer Bralette, a new product in their collection, and showcasing it as her new favorite, implying that it has become better than the competition. The brand aims to be known for being a sexy and comfortable undergarment. The brand positioning is emotional (sexy) and functional (comfortable). # Product The Sheer Bralette is a bra made of a sheer material that is comfortable and can be worn under anything, whether on a date night or on the go. It comes in tan, black, and other cute colors. The product is for women. It gives the wearer support despite being a sheer bralette. # Visual style The visual style is UGC-based, which is evident by the selfie-style shots and the use of a closet as the background. The editing style is quick cuts. The estimated pace is around 120 BPM. # Hooks Spoken: 00:00–00:07 All right, y'all know how much I love EBY, love them so much but I have a new favorite bra in their collection. Text overlay: 00:00–00:07 All right, y'all know how much I love EBY, love them so much but I have a new favorite bra in their collection. (Caption) Visual: 00:00–00:02 A medium close-up selfie-style shot of a woman with long wavy brown hair in a walk-in closet as she looks into the camera and speaks. She is wearing a pink bra and dark denim shorts. Behind her is a gold chandelier and closet racks with clothing. / 00:02–00:07 Medium shot of the woman, now standing back a bit further in her walk-in closet, speaking into the camera as she then moves back to reveal the bra she is wearing. She holds her arms out in both directions to show the bra. # Funnel stage Consideration # Pain points Women need a bra that is both sexy and comfortable. # Value propositions - Comes perfect underneath anything whether a date night or on the go # Benefits - Comfortable - Goes perfect underneath anything - Still gives you support even with it just being a share bralette. # Features - Sheer material - Comes in tan - Comes in black - Comes in other cute colors # Call to action Shop Ebby sheer bra. # Social proof - "All right, y'all know how much I love EBY, love them so much but I have a new favorite bra in their collection." – Female 1 (Influencer/Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer/influencer. # Storyline - 00:00–00:07 00:00–00:07 The video begins with the presenter introducing the brand Ebby Rabs, whose bralettes she loves, but she reveals she has a new favorite bra in their collection, setting up the reveal of the product. - 00:07–00:11 00:07–00:11 The presenter shows the viewer her new sheer bralette while wearing it and stating how pretty it is. This introduces the product in the ad. - 00:11–00:21 00:11–00:21 The presenter states that she was on the brand's website when she saw the sheer bralette because she was going to have a date night, conveying her reasons for buying the product. - 00:21–00:39 00:21–00:39 The presenter states that it is a sexy look and is one of her go-tos because it is so comfortable, communicating the benefits of the product. - 00:39–00:45 00:39–00:45 The presenter continues to talk about the product, stating that it is super comfy and sheer, continuing to communicate the product's benefits. - 00:45–00:55 00:45–00:55 The presenter grabs the tan color bra and states that it comes in other colors, indicating the bra's versatility. - 00:55–01:11 00:55–01:11 The presenter shows the viewer the other color bra that she got for fall and how it still gives her support even with it just being a sheer bralette, recommending to shop Ebby Rabs sheer bras and get a cute color.

# Ad summary A woman shares her frustration with having a drawer full of uncomfortable bras that don't fit and give her back rolls. She then shares her love for the brand, Evelyn & Bobbie, and their new color of the Relief Bra, Fallen Rock. She highlights the bra's buttery smooth material and silicone wire-free technology that gives all-day support with the feel of a comfy sports bra but with the look and shape of a regular bra. She encourages viewers to check out their website to see what they are offering and to get themselves a bundle. # Brand positioning Evelyn & Bobbie is presented as a brand that offers comfortable and supportive bras for women who are tired of wearing uncomfortable bras that don't fit well. The brand is positioned as a solution to the common problem of having a drawer full of bras that are not comfortable, don't fit, and give back rolls. The brand aligns with values of comfort, support, and confidence. The brand pushes against the norm of uncomfortable and ill-fitting bras, offering a wire-free option that still provides support and shape. The brand positioning is both functional (comfort, support) and emotional (confidence). # Product The Relief Bra by Evelyn & Bobbie is a bra designed for women who want comfort and support without sacrificing shape. It is made with a buttery smooth material and features silicone wire-free technology that provides all-day support. The bra is available in a new color called Fallen Rock, which is described as a great neutral. The bra is designed to feel like a comfy sports bra but with the look and shape of a regular bra. The ad addresses the purchase barriers of uncomfortable bras that don't fit well and give back rolls, positioning the Relief Bra as a solution to these problems. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with good lighting and clear audio. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: I'm fine. It's fine. Everything is fine. Visual: 00:01–00:04: A woman with blonde hair pulled back in a bun, wearing a bright pink turtleneck sweater, is centered in the frame. She is indoors with a dark wood paneled wall behind her. She makes a series of gestures and facial expressions to convey that she is fine, but not really. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points Having a drawer full of bras that are not comfortable, don't fit, and give back rolls. # Value propositions - Comfortable and supportive bra that doesn't sacrifice shape - Wire-free technology that still provides support and shape # Benefits - All day long support - The feel of a comfy sports bra - The look and shape of a regular bra # Features - Buttery smooth material - Silicone wire-free technology # Call to action Check out their website and see what they're offering. Get yourself a bundle. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 The woman makes a series of gestures and facial expressions to convey that she is fine, but not really. - 00:05–00:15 She asks the audience if they ever feel like they are going to have a clutter crash out around this time of year, implying that there is too much stuff coming in and out that needs to be purged. This is from the customer's perspective, and the tone is relatable and humorous. - 00:15–00:25 She presents her bra drawer as Exhibit A, indicating that she can no longer take having a drawer full of bras that are not comfortable, don't fit, and give her back rolls. This is from the customer's perspective, and the tone is frustrated and exasperated. - 00:25–00:28 She introduces the Relief Bra from Evelyn & Bobbie, stating that she is obsessed with the company. This is from the customer's perspective, and the tone is enthusiastic and excited. - 00:28–00:34 She highlights that the bra is the Relief Bra in their new colorway, Fallen Rock, which is a great neutral. This is from the customer's perspective, and the tone is informative and enthusiastic. - 00:34–00:42 She explains that she is obsessed with the bra because it has that buttery smooth material and silicone wire-free technology. This is from the customer's perspective, and the tone is informative and enthusiastic. - 00:42–00:50 She states that the bra gives her all-day long support but the feel of a comfy sports bra, but with the look and shape of a regular bra. This is from the customer's perspective, and the tone is informative and enthusiastic. - 00:50–00:56 She encourages viewers to check out Evelyn & Bobbie's website to see what they are offering and to get themselves a bundle. This is from the customer's perspective, and the tone is encouraging and friendly.

# Ad summary The EBY ad promotes the Relief Bra by emphasizing its comfort and support through the use of SoftWire technology and SmartWing Suspension. The ad features a woman who demonstrates the bra's ability to stay in place during movement, highlighting its comfortable fit for all-day wear, including work, going out, and even sleeping. # Brand positioning EBY positions itself as a brand offering comfortable and supportive bras for women. It stands out in the market by focusing on innovative technology like SoftWire and SmartWing Suspension, which provide support and comfort without traditional wires. The brand promotes a lifestyle of ease and confidence, suggesting that its products move with the wearer instead of against them. EBY aims to occupy a space in the consumer's mind as a brand that prioritizes comfort and functionality without sacrificing support. # Product The Relief Bra by EBY is presented as a comfortable and supportive bra designed for everyday wear. It features SoftWire technology, described as a wireless wire, and SmartWing Suspension, which molds to the body, gets rid of side bulge, and moves with the wearer instead of against them. The ad highlights that it can be worn all day for various activities, including work, going out, and sleeping. The bra is shown in a neutral color and has adjustable straps. The ad addresses the purchase barrier of discomfort often associated with traditional bras by emphasizing the bra's comfort and support features. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple backgrounds. It feels authentic and relatable. The editing style features quick cuts to maintain a fast pace, with most cuts timed to coincide with spoken lines. The production quality is high enough to convey clarity without feeling overly polished, giving it a friendly, accessible feel. # Hooks Spoken: Do your girls still stay in your bra when you bend down? / The fact that I can do this and the girls are still in place? That should be illegal. Text overlay: Do your girls still stay in your bra when you bend down? Visual: 00:00–00:01: A woman with long, wavy blonde hair is standing in what looks like a bedroom, wearing a beige bra and jeans. She is facing the camera, holding her hands up, palms facing out, and bending forward from the waist. / 00:01–00:02: The woman is standing up straight, facing the camera with her hands out to the sides, palms up. / 00:02–00:04: A close-up of the woman's face. She has a big smile, and her hands are raised to the sides, palms up. # Funnel stage Consideration # Pain points The ad highlights the frustration of bras that don't provide adequate support, specifically mentioning the issue of breasts not staying in place when bending over. This is signaled visually by the presenter bending over to simulate this movement, accompanied by the opening question: 'Do your girls still stay in your bra when you bend down?' # Value propositions - Comfort and support - Everyday wear - Feels like I just put it on # Benefits - Molds to my body - Gets rid of my side bulge - Moves with me instead of against me # Features - SoftWire technology - SmartWing Suspension # Call to action Run to EBY # Social proof - I've been wearing this bra everyday for two months: to work, on a night out, and lowkey even sleeping. And it still feels like I just put it on – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer who shares her experience and enthusiasm for the product. # Storyline - 00:00–00:04 The presenter begins by asking the viewer, 'Do your girls still stay in your bra when you bend down?' This question immediately grabs the viewer's attention by addressing a common frustration related to ill-fitting bras. The tone is conversational and relatable, establishing a problem that the ad intends to solve. - 00:00–00:04 She then provides a response, exclaiming, 'The fact that I can do this and the girls are still in place? That should be illegal.' This humorous statement emphasizes the product's effectiveness in keeping the breasts supported. The brand implies that the product's performance is so exceptional that it defies expectations. - 00:04–00:06 She continues with, 'Why you might ask?! It's because it's from EBY.' The question is answered, revealing the brand as the solution to the problem previously mentioned. This transition introduces the brand as a provider of high-quality bras. - 00:07–00:18 The presenter then details, 'This Relief Bra has SoftWire technology, so it's basically a wireless wire. Plus, it has SmartWing Suspension, which actually molds to my body, gets rid of my side bulge, and moves with me instead of against me.' She explains the features and benefits of the bra, highlighting its unique technology and how it addresses common fit issues. - 00:18–00:25 She shares a testimonial, adding, 'I've been wearing this bra everyday for two months: to work, on a night out, and lowkey even sleeping. And it still feels like I just put it on.' The user emphasizes her personal experience, adding social proof to the product's value. The tone suggests a genuine endorsement of the product's quality and comfort. - 00:26–00:28 She concludes with a CTA stating, 'Run to EBY, your girls will thank you.' The speaker gives a direct instruction to the audience, encouraging them to purchase the bra. The tone is enthusiastic and persuasive.

# Ad summary This ad features a woman wearing a bra and underwear set. The ad promotes the bra's ability to lift without underwire and offers a free bra when you buy two. # Brand positioning EBY is presented as a brand focused on providing comfortable and supportive underwear, specifically bras, without the use of underwire. The brand positions itself as a solution for those seeking lift and support without sacrificing comfort. The brand aims to occupy a space in the consumer's mind as an innovative provider of undergarments that defy traditional design constraints, offering a modern and comfortable alternative to conventional bras. The brand promotes a lifestyle of comfort and confidence, pushing against the norm of uncomfortable underwire bras. The brand positioning is functional, focusing on the performance and comfort of its products. # Product The featured product is a bra designed to lift and support the breasts without the use of underwire. It is shown as part of a matching set with underwear, both featuring a brown and tan leopard print pattern. The bra has a thin band and straps, with a cross-front design. The ad highlights the bra's ability to provide lift without the discomfort of underwire. The product is for women seeking comfortable and supportive undergarments. The ad addresses the purchase barrier of discomfort associated with traditional bras by offering a wire-free alternative that still provides lift. The ad also offers a promotion: "Get A Free Bra When You Buy 2", incentivizing customers to purchase multiple items. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with professional lighting and retouching. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is simple and legible, and the overall design is visually appealing and easy to scan. # Hooks Headline: Gravity is optional. Boobs lifted with no underwire. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncomfortable underwire bras. The phrase "Boobs lifted with no underwire" signals the frustration of traditional bras that can be restrictive and uncomfortable. # Value propositions - Lift without underwire # Benefits - Gravity is optional # Features - Boobs lifted with no underwire # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product's features and benefits while promoting a specific offer. # Storyline - The ad opens with the message "Gravity is optional. Boobs lifted with no underwire." This is told from the brand's perspective, immediately highlighting the key benefit of the product: defying gravity without sacrificing comfort. This message is intended to grab the viewer's attention and introduce the product's unique selling point. - The ad then shows a woman wearing the bra and underwear set. This is from the brand's perspective, visually demonstrating the product in use and showcasing its design and fit. This moment progresses the narrative by providing a visual representation of the product's benefits and aesthetic. - The ad includes the offer "Get A Free Bra When You Buy 2". This is from the brand's perspective, incentivizing the viewer to make a purchase by offering a promotional deal. This moment progresses the narrative by providing a clear call to action and adding a sense of urgency.

# Ad summary This ad promotes the EBY Sienna Sheer Bra as a comfortable and stylish option that can be worn all day, transitioning seamlessly from lounging at home to running errands. # Brand positioning EBY is presented as a brand focused on comfort and everyday wearability. The ad promotes a lifestyle where comfort and style coexist effortlessly. The brand focuses on functional comfort, suggesting that their products are designed for women who value both ease and style in their daily lives. # Product The EBY Sienna Sheer Bra is presented as a comfortable undergarment suitable for all-day wear. The product is for women who want a bra that feels "invisible" but still looks good under real clothes. The bra is intended to be so comfortable that it can be worn while lounging at home and out running errands. The ad addresses the purchase barrier of discomfort often associated with bras by highlighting the bra's all-day comfort. # Visual style The ad has a polished, modern aesthetic with a casual feel. The editing style consists of quick cuts to highlight different moments of the woman's day. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: This is the bralette that I put on when I'm just hanging around the couch Text overlay: this is the bralette / that I put on when I'm just hanging around the couch Visual: 00:00–00:01 A woman stands in her apartment in front of a large window with a city view. She is wearing a bra and gray sweatpants. She crosses her arms and turns, showing off the bra. / 00:01–00:03 The woman is sitting on a white couch next to the window. She is wearing the same bra and sweatpants. She leans back on the couch. # Funnel stage Middle of funnel (Consideration) # Pain points Bras are often uncomfortable and need to be adjusted throughout the day. The speaker states: "no discomfort halfway through the errands." # Value propositions - Invisible feel but still looks good under real clothes - So comfortable you don't have to change out of it # Benefits - No adjusting - No rushing to swap it out - No discomfort halfway through the errands - Comfort you don't have to change out of # Features - Feels invisible - Looks good under real clothes - Comfort # Call to action None used. # Social proof - "This is the bralette that I put on when I'm just hanging around the couch and somehow I'm still wearing it when I leave the house" – Female 1 (Customer) - "I didn't change I just threw on jeans and a top and went about my day" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of a customer sharing her experience with the product. # Storyline - 00:00–00:01 A woman stands in front of a window, showing the bra she wears. - 00:01–00:05 The woman sits on a couch, saying she wears the bra while hanging around at home. - 00:04–00:05 She states that she still wears the bra when she leaves the house. - 00:05–00:07 She holds the bra and says it is the EBY Sienna Sheer Bra. - 00:07–00:09 She states that it is a piece that feels invisible. - 00:10–00:12 She states that it still looks good under real clothes. - 00:12–00:15 She is shown wearing jeans and a shirt, stating that she didn't change. - 00:14–00:16 She states that she just threw on jeans and a top and went about her day. - 00:16–00:18 She grabs her purse and states that there is no adjusting or rushing to swap it out. - 00:18–00:20 She walks away and states that there is no discomfort halfway through the errands. - 00:20–00:23 She is standing in front of a mirror and states that this bra is the kind of comfort you don't have to change out of. - 00:23–00:24 She is walking around a store. - 00:23–00:24 She states that you can wear it to leave the house.

# Ad summary This ad features a woman who works in fashion and is constantly asked questions about bras. She highlights the EBY bra, which is wire-free and uses patented wing technology to provide lift and support without indents or red marks. # Brand positioning EBY is presented as a brand that prioritizes comfort and support in its bra designs. The brand is positioned as an innovative solution to the common discomforts associated with traditional bras, specifically the pain caused by metal wires. By removing these wires and using patented wing technology, EBY aims to provide lift and support without the usual indents and red marks. The brand aligns with a lifestyle that values comfort and freedom of movement, pushing against the norm of painful, restrictive bras. The brand positioning is both functional, focusing on performance and simplicity, and emotional, emphasizing relief and comfort. # Product The EBY bra is a wire-free bra designed for women who seek comfort and support without the pain and discomfort of traditional metal wires. The bra uses a patented wing technology to provide lift and support. The bra is designed to leave no indents or red marks on the skin. The ad highlights that EBY has completely removed metal wires from their bras, addressing the pain point associated with traditional bras. The product is presented as a solution for those who have made many experimental bra purchases in the past and are looking for a comfortable and supportive option. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music and voiceover. The overall aesthetic is bright and clean, with natural lighting. # Hooks Spoken: 00:00–00:03 I work in fashion, so friends come to me with questions all of the time. Text overlay: 00:00–00:03 This conversation changed my life 🤝 Visual: 00:00–00:01 A woman with blonde hair stands in front of a gray wall, wearing a white bra and gray leggings. She points to her bra with both hands. The camera is stationary and at chest level. / 00:01–00:02 The camera zooms in on the side of a woman's body, showing a beige bra. She runs her hand along the side of the bra. The background is a white wall with sunlight coming through a window. / 00:02–00:03 A woman with blonde hair stands in front of a gray wall, wearing a pink bra and gray leggings. She runs her hand along the side of the bra. The camera is stationary and at chest level. # Funnel stage Consideration # Pain points The pain and discomfort caused by metal wires in traditional bras. # Value propositions - Comfortable support without the pain of metal wires - Innovative design that leaves no marks on the skin # Benefits - Lift - Support - No indents - No red marks # Features - Wire-free - Patented wing technology # Call to action None used. # Social proof - "You won't regret it." # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 A woman stands in front of the camera, wearing a white bra and gray leggings. She points to her bra and states that a conversation changed her life. - 00:03–00:07 00:03–00:07 The woman throws a pile of bras onto a bed and says she can't tell you how many experimental bra purchases she made before this. - 00:07–00:11 00:07–00:11 The woman holds up a metal wire and says what makes bras painful are those metal wires. She then states that EBY completely removed them. - 00:11–00:14 00:11–00:14 The woman shows herself in a white bra and jeans in the mirror and says you still get lift and support. - 00:14–00:15 00:14–00:15 The woman holds up the side of the bra and says they patented this wing technology. - 00:15–00:19 00:15–00:19 Another woman shows herself wearing the bra and says no indents? No red marks? Never. - 00:19–00:25 00:19–00:25 The first woman scrolls through the EBY website on her phone and says I need it. What's it called? Literally just E-B-Y. You won't regret it.

# Ad summary A content creator unboxes and reviews two bras from EBY. # Brand positioning The ad presents EBY as a creator of seamless and comfortable bralettes, with the creator stating that they are her favorite bras to wear. The brand values hand-done unique patterns and bras that are gorgeous and supportive, despite being wire-free. The ad promotes an emotional connection, focusing on the joy and excitement of receiving and wearing EBY bras. # Product The ad features EBY bralettes, specifically two new sheer bralettes in brand new colors. These bralettes are described as seamless, comfortable, and wire-free, yet still supportive. They have a unique pattern that is all hand done. The material is a velvety delicious soft material. The presenter is wearing one of the bralettes under her shirt and notes that it is sheer, so she can't show the whole thing. # Visual style The ad features a polished UGC style, with the presenter speaking directly to the camera in a well-lit setting. The editing is simple and the shots are static. The production quality is high-end, with the presenter having professional hair and makeup. The pacing is consistent, with about 30 cuts per minute. # Hooks Spoken: Female 1: I have been waiting all day to rip into this package from EBY Text overlay: 00:00–00:03 / I have been waiting all day to rip into this package from EBY (Caption) Visual: 00:00–00:03 A woman with long dark hair, wearing a black button-down shirt and red nail polish, stands in front of dark brown cabinets and a light-colored marble countertop. She holds up a black plastic package with the EBY logo on it. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies the pain point of uncomfortable bras, or bras that lack support due to being wire-free. Visual: The presenter emphasizes the bralette’s seamless and comfortable design, while also highlighting that it supports you like there is a wire. # Value propositions - Seamless and comfortable bralettes - Hand-done unique patterns - Wire-free support # Benefits - Comfortable - Gorgeous - Supportive # Features - Sheer - Seamless - Wire-free - Hand done unique patterns - Velvety delicious soft material # Call to action None used. # Social proof - They are my favorite bras to wear – Female 1 (Customer) - Abby makes my favorite bras – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a satisfied customer sharing their excitement about the product. # Storyline - 00:00–00:03 A woman holds up a black package, stating that she has been waiting all day to open it. - 00:03–00:09 The woman states she received two new sheer bralettes in brand new colors from EBY. - 00:09–00:12 She expresses her excitement, saying they are her favorite bras to wear and that she is wearing one right now. - 00:12–00:17 She shows the bra she's wearing but notes it's sheer, so she can't reveal much, but that it is seamless and comfortable. - 00:17–00:21 The woman says that the colors are stunning and she is excited to see them. - 00:21–00:23 She begins to open the package. - 00:23–00:29 She shows the first bra and notes that the fit is great. - 00:29–00:38 She states it has no wire but supports you like there is one, saying it is some sort of magic. - 00:38–00:45 She holds up a bra with a unique pattern that she states are all hand done unique patterns. - 00:45–00:59 The woman says this one is gorgeous, noting its shape provides so much support and it has a velvety delicious soft material. - 00:59–01:04 She says she knew it was going to be stunning and begins to open the second bra. - 01:04–01:08 The woman states that Abby makes her favorite bras and she is very happy about the package. - 01:08–01:14 She pulls out a bra, and notes that color is great and it has the same detail as the other bra. - 01:14–01:17 She states she cannot wait to wear the bras.

# Ad summary A woman shares her experience with a wireless bra, expressing her satisfaction and encouraging viewers to ditch underwire bras for real support. # Brand positioning The brand is presented as a provider of comfortable and supportive wireless bras. The ad positions the brand as an alternative to traditional underwire bras, emphasizing comfort and real support. The brand aligns with values of comfort and freedom, suggesting a lifestyle that prioritizes ease and natural support over restrictive or uncomfortable options. The brand pushes against the norm of wearing underwire bras, which are often associated with discomfort. The brand positioning is functional, focusing on the performance and comfort of the wireless bra. # Product The product is a wireless bra designed to provide support and comfort without the use of underwire. It is for women who are looking for an alternative to traditional underwire bras. The bra features adjustable straps and a smooth back. The USP is the comfort and support it provides without the discomfort of underwire. The ad addresses the purchase barrier of discomfort associated with traditional bras, highlighting the comfort and real support offered by the wireless bra. The ad tells the viewer that this product is worth trying because it offers a comfortable and supportive alternative to underwire bras. # Visual style The ad has a casual, UGC feel with bright, natural lighting. The editing style consists of static shots with smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio and visual elements are synced, with actions timed to the voiceover. # Hooks Spoken: This is me realizing I will never go back to underwire. Text overlay: 00:00–00:03: This is me realizing I will never go back to underwire (Caption) Visual: 00:00–00:03: A young woman with blonde wavy hair, wearing a black bra and light blue jeans, stands in a bedroom. The room has white walls, a bed with blue and white linens, and a decorative surfboard leaning against the wall. She is centered in the frame, looking directly at the camera with a slight smile. The camera is stationary and at eye level. The lighting is bright and natural. She puts her hands in her pockets. # Funnel stage Consideration # Pain points The pain point is the discomfort associated with wearing traditional underwire bras. "This is me realizing I will never go back to underwire." # Value propositions - Ditch the metal for real support # Benefits - Comfort - Real support # Features - Wireless bra - Adjustable straps # Call to action None used. # Social proof - "This is me realizing I will never go back to underwire" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and satisfaction with the product. # Storyline - 00:00–00:03 A woman stands in her bedroom, wearing a bra and jeans, and expresses her realization that she will never go back to wearing underwire bras. - 00:03–00:04 The camera focuses on the back of the bra, showing the adjustable straps. - 00:04–00:10 The woman puts on a black top and a tote bag, preparing to go out. - 00:10–00:12 The woman encourages viewers to ditch metal underwire bras and emphasizes that they deserve real support.