How COSRX Global Advertises on Meta

# Ad summary An ad for COSRX's Original Snail Mucin Cream available at Amazon. The ad promotes the cream as the Global No.1 Cream with a limited-time offer of 44% off for 7 days. Two jars of the product are stacked on a white surface and the Amazon logo with the #BestSeller badge emphasizes product validation and availability. # Brand positioning COSRX is presented as a globally recognized skincare brand, specifically known for its 'Original Snail Mucin Cream.' The brand aims to occupy a space in the consumer's mind as a leader in innovative skincare solutions. By claiming the title of 'Global No.1 Cream,' COSRX emphasizes its market dominance and positions itself as a trusted brand. The brand appeals to consumers seeking effective and popular skincare products. The brand doesn't show what it is actively pushing against, so it is assumed to follow market trends and leverage its top seller status. # Product The featured product is COSRX's 'Original Snail Mucin Cream,' packaged in a clear jar with a white cap. The cream is white and viscous, highlighting its moisturizing properties. It is presented as the 'Global No.1 Cream,' suggesting its worldwide popularity and effectiveness. The ad addresses purchase barriers by highlighting a limited-time offer of 'Save 44% Off Now Only for 7 Days', which incentivizes immediate purchase. The visual showcases the creamy texture and ample quantity provided in each jar, further emphasizing the product's value and quality. # Visual style The ad features a product-focused layout with clean lines and clear typography. The background consists of a solid yellow color with sunburst effect. The product is stacked in the middle. The ad feels studio-shot and is highly polished. The overall visual style is modern and clean, fitting with the brand's simple, effective approach to skincare. # Hooks Headline: ORIGINAL SNAIL MUCIN CREAM # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Save 44% Off Now Only for 7 Days # Benefits - Global No.1 Cream # Features - Snail Mucin # Call to action None used. # Social proof - #Best Seller - * #1 Best-Selling Cream in 2025 BFCM on Amazon US # Point of view - Brand: The point of view throughout the ad is that of the brand, showcasing its product and highlighting its benefits. # Storyline - The ad begins by highlighting the COSRX brand and its availability on Amazon, setting the stage for product recognition and ease of purchase. This establishes a known brand and accessible purchase channel from the brand's perspective. - The ad then positions the product as 'Global No.1 Cream' and highlights the product, emphasizing its popularity and effectiveness in the market. The brand presents this claim. - The focal point is the 'Original Snail Mucin Cream', showcasing its texture and appearance, and creating an appealing association for the viewer, creating interest for the customer. - The ad concludes with a limited-time offer, compelling viewers to act quickly. The brand incentivizes with time-sensitive savings.

# Ad summary A woman shows how to repair and deeply hydrate skin with only two products. # Brand positioning Cosrx is presented as a brand specializing in simplified yet effective skincare solutions. With a focus on healing and hydration, the brand offers a straightforward approach for those seeking to address skin concerns such as post-acne marks and uneven texture. The brand positions itself as a solution for achieving deep hydration and repair through a simple two-step routine. # Product The ad features two products from Cosrx's Advanced Snail line. The first product is the Advanced Snail 96 Mucin Power Essence, designed to repair the skin barrier. The second product is the Advanced Snail 92 All in one cream, created to address post-acne marks and texture issues. Both products contain snail mucin as a key ingredient, advertised to provide deep hydration and skin repair. The cream has a unique, stringy texture. The advertised benefit is achieving significant skin improvement through a simple, two-step process. # Visual style The ad has a UGC-style aesthetic with a focus on product demonstration and quick cuts. The setting is simple, and the lighting is natural. The editing pace is moderate, emphasizing the application of each product and the final result. The production quality is minimal, contributing to an authentic, accessible feel. # Hooks Spoken: 00:00–00:02 Snail girl, two-step routine. Text overlay: 00:00–00:02 Advance Snail 96 mucin / 00:00–00:02 Power Essence Visual: 00:00–00:01 The shot features a woman indoors. She is wearing a yellow shirt. Her hair is long, dark, and straight. She rubs her hands together. / 00:01–00:02 The woman is holding the Advance Snail 96 mucin Power Essence and pumping it into her hand. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is skin damage or marks that the customer may want to remedy. “Ayuda con marcas post-acné y textura” (Helps with post-acne marks and texture) # Value propositions - Deep hydration and skin repair through a simple, two-step process. # Benefits - Reparación + hidratación profunda en solo 2 pasos. (Repair + deep hydration in just 2 steps.) # Features - Advanced Snail 96 Mucin Power Essence: Repairs skin barrier. - Advanced Snail 92 All in one cream: Addresses post-acne marks and texture. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 The video begins with the woman rubbing her hands together, preparing to apply skincare. - 00:01–00:04 00:01–00:04 She demonstrates applying the Advanced Snail 96 Mucin Power Essence to her face. The message is that the essence repairs the skin barrier. - 00:04–00:07 00:04–00:07 She shows the Advanced Snail 92 All in one cream with its stringy texture. The message is that the cream helps with post-acne marks and texture. - 00:07–00:11 00:07–00:11 She demonstrates applying the Advanced Snail 92 All in one cream to her face, repairing + hidratación profunda en solo 2 pasos (repair + deep hydration in just 2 steps). - 00:11–00:13 00:11–00:13 She holds both products together to show the two step routine, reiterating reparación + hidratación profunda en solo 2 pasos (repair + deep hydration in just 2 steps). - 00:13–00:14 00:13–00:14 She shows her hands after using the products, emphasizing the result.

# Ad summary This ad features a woman showing her skin journey over 7 days using The Ceramide Skin Barrier Moisturizer from COSRX. The ad also highlights the 50% off sale on Ulta Beauty. # Brand positioning COSRX is presented as a skincare brand focused on healing and repairing the skin barrier. The collaboration with Ulta positions the brand as accessible and widely available. The brand aligns with a functional approach to skincare by using a results-driven approach with messaging that highlights ingredients and their benefits. The ad showcases a 7-day journey, which conveys a sense of commitment to improving skin health and pushes against the expectation of immediate results, and encourages patience and consistency. # Product The featured product is The Ceramide Skin Barrier Moisturizer by COSRX. This moisturizer contains Panthenol (Vitamin B5) and Hyaluronic acid, and is made for dry and sensitive skin. The product replenishes skin’s moisture barrier, provides long-lasting hydration, and softens and soothes the skin. According to the ad, the moisturizer contains 7x ceramides and delivers a non-sticky finish. The ad highlights the product's ability to heal and repair skin, improve the skin barrier, and soothe and calm the skin. # Visual style The ad has a polished, UGC-style aesthetic. The shots are well-lit and close-up, focusing on the product and the woman's skin. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is good, giving it a hybrid feel that combines UGC with a commercial look. The pacing is consistent, with the cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 [Whispering] ah ah ah ah ah ah ah / 00:01–00:03 [Whispering] ah ah ah ah ah ah ah Text overlay: 00:00–00:02 Dry and flaky skin / 00:02–00:03 give me 7 days / 00:00–00:03 50% SHOP NOW ON ULTA BEAUTY >> Visual: 00:00–00:02 Extreme close-up of a fair-skinned young woman's lower face with visible acne and dry skin around the mouth and cheek area. She has full lips and wears clear lip gloss. She is wearing a white shirt. The background is blurred. Text overlay reads “Dry and flaky skin”. There is a graphic for “50% off Shop Now on Ulta Beauty” and a shape skin award graphic and a graphic with an alarm clock that reads, “last chance!”. Camera is stationary. / 00:02–00:03 The camera zooms out slightly, showing the same woman's face and now she points to her cheek with her right index finger. She has long red nails. She is wearing a pink and white striped pajama shirt. She has long dark hair pulled back away from her face. Text overlay reads “give me 7 days”. There is a graphic for “50% off Shop Now on Ulta Beauty” and a shape skin award graphic and a graphic with an alarm clock that reads, “last chance!”. Camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad opens with the pain point of “Dry and flaky skin.” # Value propositions - The ad promises visible skin improvement in just 7 days with the use of The Ceramide Skin Barrier Moisturizer. # Benefits - Soothe skin - Calming skin - Replenish skin - Repaired skin # Features - 7x ceramides - Panthenol (VitaminB5) - Hyaluronic Acid - Lightweight gel - Non sticky finish # Call to action SHOP NOW ON ULTA BEAUTY >> # Social proof - None used. # Point of view - Customer 100% – This ad is told from the perspective of a customer, showcasing their personal skincare journey and experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman's face, highlighting dry and flaky skin. The message is to show the before state and the problem the product will solve. - 00:02–00:03 00:02–00:03 The woman applies product to her face. The message is to suggest the start of a solution to the dry and flaky skin. - 00:03–00:04 00:03–00:04 The woman applies product to her face and the text overlay reads, “day 1, 7x ceramides”. The message is to show the product in use and highlight an important ingredient in the product. - 00:04–00:06 00:04–00:06 The woman applies product to her face and the text overlay reads, “day 2, skin barrier”. The message is to show continued product use, and to highlight an important product benefit. - 00:06–00:08 00:06–00:08 The woman applies product to her face and the text overlay reads, “day 3, soothing, calming”. The message is to show continued product use, and to highlight more product benefits. - 00:08–00:10 00:08–00:10 The woman applies product to her face and the text overlay reads, “day 4, lightweight gel”. The message is to show continued product use, and to highlight the product texture. - 00:10–00:14 00:10–00:14 The woman applies product to her face and the text overlay reads, “day 5, replenish skin”. The woman holds up the product packaging. The message is to show continued product use, highlight the product, and highlight another product benefit. - 00:14–00:16 00:14–00:16 The woman applies product to her face and the text overlay reads, “day 6, non sticky finish”. The woman holds up the product packaging. The message is to show continued product use, highlight the product, and highlight the product finish. - 00:16–00:24 00:16–00:24 The woman applies product to her face and the text overlay reads, “day 7, calm and repaired skin”. The message is to show the end result of using the product for seven days, and highlight the skin improvement. - 00:24–00:28 00:24–00:28 The woman holds up the product packaging and the text overlay reads, “The Ceramide Skin Barrier Moisturizer”. The message is to reiterate the product being advertised.

# Ad summary A woman shares her skincare routine using snail mucin products from COSRX. She highlights their benefits for repairing the skin barrier, especially when using actives like retinol, and notes that they are gentle, affordable, and suitable for all skin types, even sensitive skin. # Brand positioning COSRX positions itself as a skincare brand that offers gentle and effective solutions for all skin types, including sensitive skin. The brand's focus on affordability and key ingredients like snail mucin suggests a commitment to accessible skincare. By highlighting the compatibility of their products with active ingredients like retinol, COSRX appeals to consumers who are already invested in a more advanced skincare routine. The overall tone is practical and informative, promoting the brand as a reliable choice for maintaining healthy skin. # Product The ad features COSRX Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream. Both products feature snail mucin, and are highlighted for repairing the skin barrier, especially when using active ingredients like retinol. The essence is dispensed via a pump and the cream is a thick, stringy formula that comes in a jar. The ad emphasizes that these products are packed with skin-loving components like glycoproteins, hyaluronic acid, zinc, and peptides. They are described as gentle, affordable, and suitable for all skin types, even sensitive skin. # Visual style The ad has a clean, simple aesthetic with a focus on the product and the creator's skin. The lighting is bright and even, highlighting the skin's texture and glow. The video is shot in a selfie style, giving it a personal and authentic feel. The editing is straightforward, with quick cuts and minimal transitions, which keeps the focus on the content. # Hooks Spoken: 00:00–00:02 Have you ever heard about snail mucin as a skincare ingredient? Text overlay: 00:00–00:02 🐌 SNAIL MUCIN 💧 / 00:00–00:02 the secret to glass skin Visual: 00:00–00:02 The shot is close up and selfie-style. The foreground shows a woman with long dark hair, a white puffy headband, and a black tank top, rubbing a clear product between her hands. Her expression is neutral. The background is a plain, light gray wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the need for gentle and effective skincare, especially when using active ingredients like retinol, which can compromise the skin barrier. # Value propositions - Snail mucin products can help repair the skin barrier while using active ingredients like retinol. - Gentle enough for all skin types, even sensitive skin. # Benefits - Repairs the skin barrier # Features - Contains snail mucin - Contains glycoproteins - Contains hyaluronic acid - Contains zinc - Contains peptides - Gentle - Affordable - Works for all skin types - Works for sensitive skin # Call to action None used. # Social proof - "This essence from COSRX has been in the market for eight years now for a reason." # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her routine and experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator asks if the viewer has heard of snail mucin as a skincare ingredient. - 00:02–00:06 00:02–00:06 The creator introduces the products from COSRX, highlighting their Advanced Snail 96 Mucin Power Essence and it's packaging. - 00:06–00:11 00:06–00:11 The creator applies the essence to her face, noting it has been in the market for eight years. She mentions it is packed with skin-loving components. - 00:11–00:15 00:11–00:15 The creator calls out specific ingredients: glycoproteins, hyaluronic acid, zinc and peptides. - 00:15–00:24 00:15–00:24 The creator displays the Advanced Snail 92 All in One Cream and applies it to her face. She notes the product's importance in her routine, especially for retinol nights. This is because snail mucin helps repair the skin barrier. - 00:24–00:28 00:24–00:28 The creator states the best part of using the products, and says they are gentle, affordable and work for all skin types. She then poses with visibly glowing skin.

# Ad summary A split screen ad with product demo and claims for COSRX Vitamin C serum. On the left of the screen is a yellow-toned branded commercial graphic with the product and sale information. On the right is the demo from a woman applying the product, showing the texture, and revealing a before-and-after result. # Brand positioning COSRX is presented as a solution for individuals seeking to address skin concerns such as dullness, dark spots, and early signs of aging. The brand aims to occupy a space in the consumer's mind as an effective skincare option that is both highly concentrated and suitable for sensitive skin. By focusing on functional benefits, such as addressing specific skin issues, COSRX aligns with a no-nonsense approach to skincare. This is further emphasized by the brand's collaboration with ULTA Beauty, suggesting accessibility and availability to a broad consumer base. # Product The featured product is COSRX's Pure Vitamin C Serum, marketed for its ability to combat dullness, dark spots, and early signs of aging. The serum is highlighted for its 23% highly concentrated formula, ensuring potency. Additional features of the product include a renewed formula, refined scent, and less sticky texture. It is also designed to be sensitive skin tested. The ad showcases a woman applying the serum, with the product shown from the bottle to the face to highlight the texture and application. The ad encourages the viewer to try or buy the product by showcasing its ability to improve skin's appearance through before-and-after results. # Visual style The ad combines a split-screen format with a UGC-style video on one side and a polished graphic on the other. The right side has a UGC/homemade feel due to the handheld camera, bright bathroom lighting, and the presenter's casual appearance (hair in a towel, no makeup). The branded graphic on the other half of the split-screen is more polished. The editing pace is moderate, with cuts timed to the music, but not at a fast rhythm. # Hooks Spoken: 00:06–00:07 [Enthusiastic] I know this one. Text overlay: 00:06–00:07 LAST CALL / 00:06–00:07 50% OFF / 00:06–00:07 Pure Vitamin C Serum / 00:06–00:07 For Dullness, Dark Spots / 00:06–00:07 & Early Signs of Aging / 00:06–00:07 23% Highly Concentrated / 00:06–00:07 Sensitive Skin Tested Visual: 00:06–00:07 The shot is split between a branded graphic and a woman in a bathroom. The graphic on the left is yellow-toned with the product bottle and overlaid text against a soft-focus background of yellow, blurred bubbles. On the right, a fair-skinned woman with freckles and a white towel wrapped around her head stands in a brightly lit white-tiled bathroom. She wears a white towel around her shoulders. She is looking at the camera, smiling, and holding the product bottle. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The pain point is dullness, dark spots, and early signs of aging. This is visually highlighted when the woman is pouring the product into the water and making a shocking face. # Value propositions - The product is designed to fight dullness, dark spots and early signs of aging, with a 23% highly concentrated serum that has a renewed formula and refined scent while also being less sticky. # Benefits - For Dullness, Dark Spots & Early Signs of Aging # Features - Pure Vitamin C Serum - 23% Highly Concentrated - Sensitive Skin Tested - Renewed Formula - Refined Scent - Less Sticky # Call to action None used. # Point of view - Customer 100% – All information about the product is presented from the perspective of a consumer. # Storyline - 00:00–00:03 00:00–00:03 The scene opens with a split screen: on the left is a graphic featuring the product with overlaid text. On the right, a woman wearing a towel on her head stands in a bathroom. The woman looks at the camera and pours a brown-tinted liquid into a clear glass. This is intended to capture immediate attention using a slightly unusual visual as the starting hook. - 00:03–00:07 00:03–00:07 The woman adds water to the glass, holds it up to the camera, and expresses her shock by opening her mouth wide. The intention is to build the visual interest set up by the opening. - 00:07–00:10 00:07–00:10 The woman smiles and holds up the product to the camera, confirming what it is. The intention is to convey that the customer knows and is familiar with the product. - 00:10–00:17 00:10–00:17 The woman is seen using the product. Then she looks into the camera while rubbing it into her skin. This conveys the ease of use, and the feeling that it isn't sticky. - 00:17–00:20 00:17–00:20 The frame shows a before-and-after of the woman's skin, implying it improves skin appearance. The intention is to show the positive results of using the product.

# Ad summary This ad promotes the COSRX Peptide 132 Hair Bonding Repair Treatment, highlighting its peptide-powered deep repair and glossy finish. It is shown being used by a woman in her bathroom. # Brand positioning COSRX is presented as a solution for hair repair and revitalization, explicitly focusing on 'mirror glow hair.' The ad directly addresses the need for smoother, healthier hair through its Peptide 132 hair bonding repair treatment. It’s positioned as an attainable luxury, offering salon-quality results at home, and aligns with a beauty routine-oriented lifestyle that prioritizes hair health and aesthetics. It promotes functional benefits, such as hair repair and gloss, with a strong emphasis on the visual appeal of healthy hair. # Product The COSRX Peptide 132 Hair Bonding Repair Treatment is a hair mask designed for deep repair, aiming to restore smoothness, body, and vitality to the hair. It contains peptides to help bond and repair the hair. The product is packaged in a white tube with black accents and is presented as a treatment to be used in the shower. The ad features a ‘mirror glow’ effect, implying a glossy, healthy finish. The product is for anyone looking to improve the condition of their hair, seal in moisture, and enhance shine, available for purchase on Amazon. # Visual style The ad has a clean and polished UGC aesthetic. The editing style involves quick cuts to maintain a fast pace, enhancing the sense of rapid transformation. The production quality is high, combining elements of a commercial with the relatability of user-generated content. The pacing is quick, with cuts occurring roughly every 1-2 seconds, timed to coincide with music beats. The audio-visual sync is tight, with text and product actions matching the beat. # Hooks Spoken: 00:15–00:18 Shop CosRX deep repair hair mask, now on Amazon. Text overlay: Now 30% Off! Visual: 00:15–00:17 A close-up shot of the product tube, COSRX Peptide 132 Hair Bonding Repair Treatment, being held and rotated in someone's hands, showing the packaging details. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is dry, damaged, and lifeless hair that lacks smoothness, body, and shine, visually presented at [00:00-00:04] with a person showing their frizzy hair. The ad aims to solve the problem of hair that looks unhealthy and unappealing. # Value propositions - Achieve deep hair repair and a glossy finish with a peptide-powered treatment. - Restore hair’s smoothness, body, and vitality. - Special offer: 30% off # Benefits - Restores smoothness, body, and vitality of hair - Seals in moisture - Conserves shine - Glossy finish # Features - Peptide 132 Hair Bonding Repair Treatment - Peptide-Powered Deep Repair # Call to action Shop Mirror Glow Hair Mask Now # Social proof - None used. # Point of view - Customer 100% – The ad is presented entirely from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:04 A person is seen with visibly frizzy, damaged hair, setting the stage for a hair transformation. - 00:04–00:09 The ad transitions to someone applying the hair mask, showcasing how to use the product. - 00:09–00:14 The narrative then jumps to the results, revealing sleek, shiny, and healthy-looking hair after using the product. - 00:14–00:19 The product is shown, reiterating the offer and brand, and directing the audience where to purchase.

# Ad summary This ad promotes the COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment to help repair and give hair a glossy silky finish. The ad features a content creator who explains that she gets asked a lot about her hair's shine. She responds by showing the product and describing how it melts into her hair like liquid silk, strengthens hair from within, and smooths hair from the outside. # Brand positioning COSRX is presented as a solution for achieving shiny and healthy hair through advanced scientific formulations. The brand directly addresses the common concerns of dry and rough hair. It promotes a functional and effective solution with its Peptide-132 Ultra Perfect Hair Bonding Treatment. By emphasizing the treatment's ability to strengthen and smooth hair, COSRX positions itself as a results-driven brand that combines scientific innovation with tangible beauty benefits. # Product The COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment is a hair treatment designed to repair and smooth hair. The product is for people whose hair is dry and rough. The ad highlights the treatment's ability to melt into hair like liquid silk. It strengthens damaged hair from within. The COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment also smooths hair from the outside. It is described as a low molecular peptide that will give hair a glossy, silky finish. # Visual style The ad has a UGC aesthetic with a polished commercial production quality. It has quick cuts and smooth transitions. The lighting appears to be natural. The pacing is quick. # Hooks Spoken: Hey guys, a lot of you guys have been asking me how I got my hair to look so shiny. Text overlay: COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment Visual: The content creator has her back to the camera as she whips her shiny black hair around to face the camera. She is inside her bedroom with a bed, nightstand, lamp, and decor visible in the background. She is wearing a long sleeve brown shirt. / The content creator stands in front of a white tiled wall with wet hair. She is wearing a long sleeve blue and gray striped shirt with a gold necklace and a gold ring. She holds up a piece of her hair. / The content creator stands in front of a white tiled wall with wet hair. She is wearing a long sleeve blue and gray striped shirt with a gold necklace and a gold ring. She splits her hair in two parts and holds up a piece of her hair on each side. # Funnel stage Consideration # Pain points The content creator showcases the frustration of having dry and rough hair. She implies that others may be having this same struggle. "This is my hair before, dry and rough." # Value propositions - Strengthens the damaged hair from within while also smoothing from the outside. # Benefits - Repairing our hair and also giving it that glossy silky finish. # Features - Low molecular peptide # Call to action So if you check it out, let me know. # Social proof - "Hey guys, a lot of you guys have been asking me how I got my hair to look so shiny." # Point of view - Customer 100% – The ad is told from the point of view of a customer who uses the product. # Storyline - 00:00–00:03 The content creator shows off her shiny hair and directly addresses viewers by stating that many people have been asking how she gets her hair to look so shiny. - 00:03–00:06 She clarifies that her hair's shine is not genetic by showing what her dry and rough hair looks like. - 00:06–00:09 The content creator responds to the inquiries she gets about how her hair looks by displaying multiple comments asking her about her hair's shine. - 00:09–00:12 The content creator introduces the COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment as the product she's been using. She clarifies it is also called "Mirror Blow Hair Mask". - 00:12–00:17 The content creator displays the product and squeezes some out of the container onto her hands to show how the hair treatment looks. - 00:17–00:25 The content creator applies the hair treatment from mid-lengths to ends of her wet hair. - 00:25–00:36 The content creator says that the low molecular peptide strengthens damaged hair from within while smoothing it from the outside, offering a dual-action solution. - 00:36–00:45 The content creator turns around and shows off her shiny, glossy, sleek, and glass-reflecting hair after washing the treatment out.

# Ad summary A woman uses the Cosrx skin barrier moisturizer. She shows the condition of her dry skin on camera before using the product. She shows her skin looking better after a week of using the product. # Brand positioning COSRX is presented as a skincare brand that is partnered with Ulta Beauty, as reflected in the logo in the upper left corner of the screen. The brand focuses on providing barrier protection for sensitive skin. The brand's values, tone, and lifestyle align with skincare and beauty routines. The brand highlights scientific and medical elements such as being dermatologist tested and suitable for sensitive skin. COSRX focuses on the functional aspects of skincare: protection, moisturizing, and non-greasy applications. # Product The product shown is Cosrx The Ceramide Skin Barrier Moisturizer. This lightweight, non-greasy moisturizer is designed for dry and sensitive skin. It contains Panthenol (B5) and Hyaluronic acid. This product provides maximum barrier repair and protection, along with 200 hours of hydration. The product is portrayed as a practical skincare solution that is suitable for daily use. # Visual style The ad's visual style combines a polished product shot with a UGC feel. The editing includes quick cuts between product display and the woman's face. The production quality feels like a hybrid between UGC and polished commercial, aiming to build trust with the viewer. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: This is what dry and sensitive skin really looks like. Text overlay: Barrier Protection / For Sensitive Skin / 50% SALE ON ULTA BEAUTY / LAST CHANCE! / This is what dry and sensitive skin really looks like. Visual: 00:00–00:02: A split-screen. On the left side, the product is shown on a white surface against a pastel blue background. The product is a white tube with a blue label. Text overlays are present. On the right, a medium shot of a woman with dark hair and fair skin in a white top. She points to her cheek. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of dry and sensitive skin, which can be uncomfortable and difficult to manage. The woman points out the dry skin on her face. # Value propositions - The product is lightweight and non-greasy, suitable for daily use. - It contains Panthenol and Hyaluronic acid, which help repair and protect the skin barrier while providing 200 hours of hydration. # Benefits - maximum barrier repair and protection - 200 hours of hydration # Features - Lightweight - Non-Greasy - Panthenol (B5) + Hyaluronic acid # Call to action None used. # Social proof - The product has won the 2023 Shape Award. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer, showcasing her skin condition and product application. # Storyline - 00:00–00:02 The ad opens with a split-screen view: On the left is the product with overlaid text, and on the right is the creator pointing to dry patches on her face. - 00:00–00:02 The perspective is from the creator, as she shows the problem that the product addresses. - 00:02–00:07 Following this, the creator displays the improved hydration of her skin after one week of using the product, demonstrating the product's effectiveness in solving the initial problem. - 00:02–00:07 The creator shares the positive results, further reinforcing the value and benefit of the product. - 00:08–00:09 The perspective shifts back to the brand/product. The creator holds up the product. - 00:09–00:12 She then continues to apply the product, emphasizing how the moisturizer helps with barrier repair, protection, and hydration. - 00:12–00:14 The story circles back to the creator's point of view, as she smiles to show her satisfied reaction. - 00:12–00:14 This final shot visually confirms the positive transformation she experienced after using the Cosrx moisturizer.

# Ad summary An advertisement for COSRX peptide eye patches that are the number 1 eye patches on Amazon with an offer of 25% off for seven days. # Brand positioning COSRX, available on Amazon, is presented as a popular, high-quality skincare brand, specifically known for its Korean eye patches. The ad highlights the brand's prominence by stating the product is "Amazon No. 1," positioning it as a leader in the skincare market. This implies that customers can trust the brand for effective and sought-after skincare solutions. # Product The ad features COSRX Peptide Collagen Hydrogel Eye Patches. These eye patches are designed for skincare, specifically targeting the under-eye area. The ad emphasizes that these are the "Amazon No. 1" Korean eye patches, which is a key selling point. The patches are shown in a clear jar with a white lid, suggesting a hydrogel material saturated with essence. A small white spatula is also shown on top of the patches. The ad promotes a limited-time offer of 25% off, creating a sense of urgency and encouraging immediate purchase. # Visual style The ad has a polished studio-shot aesthetic. It uses a dark blue and gold color scheme to convey luxury and quality. The image is digitally enhanced with lighting effects to highlight the product. The typography is bold and clear, designed to be easily scannable. It mimic platform ads and aims to provide information. # Hooks Headline: AMAZON NO.1 # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - Amazon NO.1 KOREAN EYE PATCHES - Save 25% Off Now Only for 7 Days # Benefits - Save 25% Off # Features - Peptide Eye Patches # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the perspective is from the brand, emphasizing its popularity on Amazon, the specific type of product, a limited discount, and a call to action to buy now. # Storyline - The ad opens by declaring the product as "Amazon No. 1," which makes a bold statement about its market position and popularity. This sets the stage by immediately grabbing attention with a claim of top-tier status, told from the brand’s perspective. - It then focuses on the specific product being advertised, which are Korean eye patches, narrowing the focus to a specific category within the broader skincare market. It is telling the customer that this is a number one product, from the brand’s perspective. - The ad promotes a 25% off discount. This introduces a limited-time offer to drive immediate sales. This is the brand telling you to take advantage of the discount. - It concludes with a time-sensitive message indicating the offer is only valid for seven days, which creates a sense of urgency and encourages viewers to make a purchase quickly, from the brand’s perspective.

# Ad summary This ad features a skincare influencer sharing her experience with COSRX Vitamin E Vitalizing Sunscreen. She applies the sunscreen to her face, demonstrating how it blends without leaving a white cast or greasy residue. The ad targets people who dislike sunscreen. # Brand positioning COSRX is presented as a solution for people who dislike sunscreen, emphasizing its unique benefits. The brand positions itself as offering sunscreen products that are different from traditional sunscreens that often leave a white cast or feel greasy, targeting consumers who seek a more skincare-like experience with their sun protection. # Product The COSRX Vitamin E Vitalizing Sunscreen is presented as an SPF 50+ sunscreen containing Vitamin E to protect the skin from light, UV rays, and heat, addressing aging signs while keeping the skin healthy and moisturized. Key benefits highlighted include its ability to blend without leaving a white cast and feeling like skincare, with zero grease. It is for people who dislike sunscreen. # Visual style The ad has a UGC feel with close-up shots and informal presentation. The lighting is natural and the editing features quick cuts to keep the pacing fast and engaging. # Hooks Spoken: 00:10–00:12: SPF for people who hate SPF. Text overlay: 00:10–00:12: SPF for people who hate SPF Visual: 00:10–00:12: Extreme close up of the right side of a person’s face, angled slightly down. The person has tan skin, dark hair, and dark eyes. Their face is moisturized, with no streaks of white cream. They point to the side of their face with their thumb. # Funnel stage Consideration # Pain points Many people dislike sunscreen because it leaves a white cast or feels greasy: “This is why I hate SPF” # Value propositions - Provides SPF 50+ protection while feeling like skincare, addressing the common issue of sunscreen feeling heavy or greasy. # Benefits - No white cast - Zero grease - Feels like skincare # Features - SPF 50+ - Contains Vitamin E - Protects your skin from light (UV rays) and heat (aging signs) - Keeps your skin healthy and moisturized - Clinically tested # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a presumed user of the product demonstrating it on their own skin. # Storyline - 00:00–00:01 The ad opens with a close-up of the creator's face with white sunscreen streaks, implying an initial dislike for sunscreen. - 00:01–00:03 The ad displays the Cosrx Vitamin E Vitalizing Sunscreen, setting it up as the solution to the creator's sunscreen issues. The ad is from the brand's perspective. - 00:03–00:07 The ad cuts back to the creator who applies the Cosrx sunscreen onto her face. This demonstrates its ability to blend in. - 00:07–00:10 The ad shows the creator's face after the sunscreen is blended, emphasizing that it leaves no white cast, zero grease, feels like skincare, and is clinically tested. - 00:10–00:12 The creator shows her face and says this sunscreen is for people who hate SPF.

# Ad summary The ad features a medical aesthetician who recommends COSRX The 6 Peptide Skin Booster Serum as a more effective anti-aging solution than quick fixes or facial exercises. She educates viewers on how collagen loss leads to wrinkles, loss of volume, and hyperpigmentation. She then demonstrates how to incorporate the product into your daily skincare routine. # Brand positioning COSRX presents itself as a science-backed skincare brand that focuses on effective, long-term solutions over quick fixes for aging skin. The brand emphasizes the importance of clinical backing and visible results, aligning with an audience that values expertise and tangible outcomes. It positions itself as a provider of products that not only address immediate concerns but also support long-term skin health, such as collagen production, appealing to consumers seeking sustainable, evidence-based skincare. # Product COSRX The 6 Peptide Skin Booster Serum is a skincare product designed to combat the effects of aging by addressing collagen loss, wrinkles, and hyperpigmentation. The serum contains six peptides intended to improve skin elasticity, support collagen production, smooth fine lines and wrinkles, reduce redness, and brighten the skin. It is presented as a toner and serum in one and is non-comedogenic, making it suitable for sensitive skin. The ad demonstrates how to incorporate it as a first step in a skincare routine to prep the skin for better absorption of other products, such as a regular serum and moisturizer, or used on a toner pad to spot treat the face. # Visual style The ad has a casual, UGC feel, with a mix of direct-to-camera address and product demos. The editing is fairly quick, with cuts timed to the music and voiceover. The production quality is decent, with natural lighting and a focus on showcasing the product and its application. There is a recurring motif of showing close-ups of the woman's face, both before and after product application, to highlight the product's effects. # Hooks Spoken: Your skin is getting weaker and as we age, our collagen drops. Text overlay: BIG SKINCARE MISTAKE‼ (In white box) Visual: 00:00–00:04: A woman with blonde hair and blue eyes is centered in the frame. She has black lines drawn on her face and neck. She is wearing a white top with a V-neck. The background is a light beige wall with a framed picture and a ceiling fan. # Funnel stage Consideration # Pain points Aging skin and the loss of collagen. Aging skin and the loss of collagen will cause wrinkles, loss of volume, and hyperpigmentation. # Value propositions - The serum contains six peptides intended to improve skin elasticity, support collagen production, smooth fine lines and wrinkles, reduce redness, and brighten the skin. - The product is non-comedogenic and great for sensitive skin. - You need something that's going to give you long-lasting results. # Benefits - Improves elasticity - Support collagen - Smooth fine lines and wrinkles - Reduce redness - Brighten the skin - Non-comedogenic - Great for sensitive skin - Long-lasting results # Features - COSRX The 6 Peptide Skin Booster Serum - Contains six peptides # Call to action None used. # Social proof - I swear I did that in one take. - Female 1 (Content creator) - And as we all know, I'm a medical aesthetician and knows what she's talking about and clinical backing is a must. - Female 1 (Content creator) - So proof like this, this, and like this is necessary. Visible results, non-comedogenic and great for sensitive skin. - Female 1 (Content creator) # Point of view - Customer 100% – The ad is told entirely from the point of view of a customer using the product. # Storyline - 00:00–00:03 The content creator presents herself to the camera with black lines drawn on her face. - 00:04–00:16 She explains the effects of collagen loss as we age: skin weakens, wrinkles form, and you lose elasticity, volume and definition, while hyperpigmentation and sun spots get louder. - 00:04–00:16 She uses her hands to emphasize the concept of a face losing volume and dropping. The drawn lines are meant to illustrate the points on her face that are affected by aging. The tone is meant to be relatable and educational, using simple language to explain complex dermatological issues. - 00:17–00:19 She introduces the concept of "quick fixes" for aging, which are positioned as ineffective. - 00:19–00:20 She explains that training your skin is the better approach. This sets up the transition from ineffective methods to the recommended approach of using peptides. - 00:21–00:23 She states that she does not mean facial exercises when she refers to training your skin, and illustrates this concept with a red 'X' being placed over a shot of her demonstrating facial exercises. - 00:24–00:24 The content creator states that she means peptides when she says training your skin. This introduces the solution to aging. - 00:25–00:27 A male comes into frame and asks why the content creator drew on her face, and she replies it is for the drama. - 00:27–00:31 The male states that she used a permanent marker on her face to draw the lines. - 00:32–00:34 The content creator transitions to the product being promoted. - 00:32–00:36 She states that you don't just want one peptide, you want six. She holds up the product and claims that she will name all six peptides in under three seconds. - 00:37–00:40 She lists all six peptides. - 00:41–00:42 She says that she did that in one take. This establishes her authority by showing her expertise. - 00:42–00:47 She lists the benefits of peptides. - 00:48–00:50 She states that she is a medical aesthetician that knows what she is talking about. - 00:50–00:57 She claims that clinical backing is a must, and highlights clinical proof that the product provides. - 00:57–00:58 She states that the product is non-comedogenic and great for sensitive skin. - 00:58–01:10 She demonstrates how to use the product. - 01:10–01:16 She gives additional application suggestions. - 01:16–01:17 She shows the end result after having applied the product. - 01:18–01:24 She reiterates that quick fixes will not work, and to use the promoted product for long-lasting results.

# Ad summary This ad demonstrates a two-step skincare routine using products by COSRX. The ad is presented by a woman who introduces the products and provides instructions on how to use them for glowing skin. # Brand positioning COSRX is presented as a brand focused on providing simple skincare solutions for achieving hydrated and radiant skin. The brand is positioned as a go-to for those seeking effective skincare routines. The ad promotes the COSRX Peptide Booster and the COSRX Peptide Collagen Lifting Glow Hydrogel Mask as tools to combat skin dullness and dryness, especially relevant during winter. With language like 'liquid gold' and 'ultimate skin plumper,' the brand aims to appeal to consumers seeking high-quality, results-driven skincare. # Product This ad features the COSRX Peptide Booster and the COSRX Peptide Collagen Lifting Glow Hydrogel Mask. The COSRX Peptide Booster is presented as a first-step serum. According to the presenter, the serum contains hyaluronic acid and amino acids. It is designed to prep the skin and boost the effectiveness of subsequent skincare products. The ad describes the COSRX Peptide Collagen Lifting Glow Hydrogel Mask as a collagen mask with six types of peptides that lifts and adds glow to the skin. The packaging indicates the mask also contains low molecular weight collagen. The presenter also states that one mask contains an equivalent peptide concentration to a small bottle of peptide essence. The ad also notes that the mask is meant to minimize pores, improve skin texture, and calm redness. The ad also implies that the product is for girls who want their glow back. # Visual style This ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, which supports the intended tone of expertise and trustworthiness. The ad also incorporates visuals and text overlays that are timed to the presenter's speech, adding a dynamic element. # Hooks Spoken: 00:00–00:03 Okay, so apparently, some of you are struggling to get rid of the winter uglies. Text overlay: 00:00–00:02 GLOW UP ROUTINE / 00:00–00:02 ~ for hydrated, plump skin~ Visual: 00:00–00:02 A woman with long brown hair and bangs, wearing a brown long sleeve shirt and gray pants, sits in a pink chair. The background shows a living room with a lamp and a doorway. The camera is stationary, showing her from the chest up, as she gestures with her hands and talks. On the lower part of the screen is the text, 'GLOW UP ROUTINE ~ for hydrated, plump skin~'. / 00:02–00:03 Quick cut to a digitally added photo above her head of a pale woman with eye bags and watery eyes. Back to the presenter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with 'winter uglies' such as red, flaky skin. The ad notes that 'apparently, some of you are struggling to get rid of the winter uglies'. # Value propositions - The COSRX Peptide Booster boosts the results of other skincare - The COSRX Peptide Collagen Lifting Glow Hydrogel Mask has the equivalent peptide concentration of an entire small bottle of peptide essence # Benefits - Extra glow and hydration - Boost firmness & elasticity - Minimises pores - Improves skin texture - Calms redness # Features - COSRX Peptide Booster: Hyaluronic Acid + NAG + Amino Acids - COSRX Peptide Collagen Lifting Glow Hydrogel Mask: 6 types of Peptides + Collagen # Call to action You absolutely have to pick up this peptide duo during the Amazon Spring Sale. # Point of view - Customer 100% – A woman uses the brand's products and explains how to use them. # Storyline - 00:00–00:06 00:00–00:06 The presenter introduces the video by acknowledging that some people are struggling with the 'winter uglies' such as red, flaky skin. The intention is to introduce a problem and set the stage for a solution. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:06–00:11 00:06–00:11 The presenter says she is about to show the easiest skincare routine for a 'guaranteed glow up'. She is switching from acknowledging an issue to showing how to solve it. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:11–00:16 00:11–00:16 The presenter highlights Step 1 as immediately after cleansing, which is to use the COSRX peptide booster. She identifies this as literal liquid gold. The intention is to introduce the first product in the routine, as well as to add value to it. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:17–00:25 00:17–00:25 The presenter demonstrates the application of the serum to her hand and explains that it is a first step serum, also known as an item designed to prep skin so that everything that you apply after works more effectively. The intention is to showcase the use of the product. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:25–00:31 00:25–00:31 The presenter states that 'if you really want to get that extra glow and hydration', you can apply a couple of layers of the COSRX Peptide Collagen Lifting Glow Hydrogel Mask. She identifies this product as 'the real game changer' and the 'ultimate skin plumper'. The intention is to add value to the second product in the routine. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:32–00:41 00:32–00:41 The presenter applies the mask to her face, noting that the mask is 'literally the key to locking in all of that peptide goodness' and 'has the equivalent peptide concentration of an entire small bottle of peptide essence'. The intention is to highlight the benefits and features of the product and the steps involved. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:41–00:47 00:41–00:47 The presenter points to the instructions on the mask's packaging, then explains that you peel it off after two to three hours and it leaves you with the most gorgeous bouncy plump skin. The presenter identifies the mask as a product for 'all the girlies who want their glow back'. The intention is to explain the product features as well as to establish a target audience. This is told from the perspective of the presenter, who is speaking directly to the camera. - 00:47–00:51 00:47–00:51 The presenter concludes the video by stating that you absolutely have to pick up this peptide duo during the Amazon Spring Sale. The intention is to encourage viewers to pick up both products during the Amazon Spring Sale. This is told from the perspective of the presenter, who is speaking directly to the camera.

# Ad summary This ad showcases the versatility of eye patches as a full-face treatment to target puffiness, dark circles, elasticity, and wrinkles. # Brand positioning COSRX positions itself as a results-driven skincare brand, focusing on functional benefits like reducing puffiness and boosting skin elasticity, which suggests an audience that values performance and simplicity over luxury. The brand pushes against the norm of single-use skincare products by demonstrating the eye patches' versatility as a full-face mask. COSRX is shown to value confidence and a sense of humor as the ad takes on a challenge to use eye patches in a way that is not typical. # Product The ad features two COSRX skincare products: The Peptide Collagen Hydrogel Eyepatch, which reduces puffiness and dark circles, hydrates skin in 10 minutes, boosts skin elasticity, and helps with lifting and wrinkles. The eye patches are infused with 4 types of multi-functional peptides, Niacimide, and caffeine to reduce puffiness and instantly give skin a glow. The 6 Peptide Skin Booster Serum is also featured for locking in the benefits of the eye patches. The ad shows the eye patches being used all over the face, not just under the eyes, implying a value proposition of multi-functionality. # Visual style The ad has a casual, UGC-style feel, with a clear focus on showcasing the product and its application. The editing style includes quick cuts and transitions that keep the video dynamic and engaging. The production quality is simple, which is aligned with current social media trends. The fast pace of the video and the choice of upbeat music suggest a cuts-per-minute rate that keeps viewers interested. # Hooks Spoken: 00:00–00:01 [Singing] Vai que é no vapor Text overlay: 00:00–00:01 “You can’t use eye patches as a face mask” Visual: 00:00–00:01 The content creator, a young fair-skinned woman with blonde hair, gold hair clips, and a white and yellow shirt, is holding a jar of COSRX The Peptide Collagen Hydrogel Eyepatch and shows it to the camera with a surprised expression. The background is a light tan. # Funnel stage Consideration # Pain points The ad addresses the desire to reduce puffiness, dark circles, wrinkles, and a lack of overall skin glow. The pain point is signaled through the before image shown in the split screen. # Value propositions - The eye patches can be used all over the face - Reduces puffiness and dark circles in 10 minutes - Lock in with skin booster # Benefits - Reduces puffiness & dark circles in 10 minutes - Hydrates skin - Boosts skin elasticity - Lifting and wrinkles - Reduces puffiness - Instantly glow - Glow-approved # Features - Infused with 4 types of multi-functional peptides - Niacimide and caffeine # Call to action None used. # Social proof - “Glow-approved✨” # Point of view - Customer 100% – The ad is told from a customer point of view as it shows a content creator who uses the product. # Storyline - 00:00–00:01 The ad opens with the text overlay, “You can’t use eye patches as a face mask.” The brand is challenging a statement. - 00:01–00:04 00:01–00:04 The creator shows the eye patches and puts them on her face. She then has the text overlay, “Wanna bet? 🤔” This is to show that she is confident in the functionality of the eye patches. - 00:04–00:17 00:04–00:17 The creator applies the eye patches all over her face as the features of the product flash on the screen. The purpose is to promote the product’s features and show its value. - 00:17–00:18 00:17–00:18 The ad shows a split screen of the before and after of her face after applying the eye patches. The purpose is to show how the product is effective. - 00:18–00:22 00:18–00:22 The creator locks in the product’s moisture with The 6 Peptide Skin Booster Serum. The text overlay reads, “Glow approved✨”. The purpose of this is to emphasize the product’s efficiency in giving you a glow.

# Ad summary This ad demonstrates the use of Cosrx The Peptide Collagen Hydrogel Eye Patch and the benefits to your skin. # Brand positioning COSRX is a skincare brand that focuses on delivering effective, dermatologist-tested solutions. It aligns with values of simplicity and functionality. The brand focuses on core ingredients that address specific skin concerns. COSRX pushes against excessive, complicated skincare routines, providing a minimalist approach with a focus on results. # Product COSRX The Peptide Collagen Hydrogel Eye Patch is a skincare product designed to reduce puffiness, hydrate, and smooth the skin around the eyes and face. The hydrogel patches are infused with peptide collagen and are applied to the face. They are meant to hydrate and smooth the skin, resulting in a glowing, de-puffed, effortless look. # Visual style The ad uses a simple, bright aesthetic with a focus on clear product shots and close-ups of the person's face. The editing includes quick cuts to show the product and its application. The production quality looks polished and clean, which supports the tone. The pacing is moderate with cuts that follow the rhythm of the demonstration. # Hooks Spoken: 00:00–00:02: POV: You're tired of freezing your face every morning. Text overlay: 00:00–00:02: POV: You're tired of freezing your face every morning 🥶 Visual: 00:00–00:02: A close-up, first-person shot shows a person with dark hair in a bun, leaning over a clear bowl filled with ice water. The person submerges their face, visibly reacting to the cold water. The background is a blurred gray. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of morning puffiness and the extreme measures people take to combat it, specifically "freezing your face every morning." # Value propositions - Achieve glowing, de-puffed, effortless skin with the Peptide Collagen Hydrogel Eye Patch. # Benefits - Depuffs - Hydrates - Smooths - Glowing - De-puffed - Effortless # Features - Peptide Collagen # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer demonstrating a skincare routine and its results. # Storyline - 00:00–00:02 The ad starts with a first-person POV of a woman submerging her face in a bowl of ice water, highlighting the extreme measures people take to reduce morning puffiness. This aims to establish a relatable problem. - 00:02–00:03 The ad transitions to a comparison showing the user's face with 'Morning puffiness' versus how she appears later, setting up the transformation narrative. - 00:03–00:07 The focus shifts to the product packaging of COSRX The Peptide Collagen Hydrogel Eye Patch, displaying its features before opening it and showing the product's pink hydrogel patches and their serum-soaked texture. - 00:07–00:09 The ad demonstrates how to use the eye patches, emphasizing the action of applying them under the eyes. This highlights how the patches depuff. - 00:09–00:12 The user is seen applying the patches to their face. The ad then notes that the patches hydrate and smooth the skin. - 00:12–00:15 The ad finishes with a shot of the user's face after using the product, summarizing the benefits: 'Glowing. De-puffed. Effortless ✨'.

# Ad summary The ad features a creator demonstrating a simple two-step skincare routine using the Cosrx peptide booster and Cosrx peptide collagen hydrogel mask. The goal is to show how the routine quickly restores skin hydration, even for users with very dry or dehydrated skin. # Brand positioning COSRX is presented as a go-to brand for effective and efficient skincare solutions, particularly for those experiencing skin issues due to pregnancy or harsh weather conditions. The brand aligns with a functional approach, emphasizing simplicity and noticeable results. It positions itself as a provider of game-changing products that can seamlessly integrate into a routine for busy individuals seeking practical skincare enhancements. COSRX products are presented as a reliable option, targeting customers who want solutions that work without unnecessary complexity. # Product The Cosrx The 6 Peptide Skin Booster Serum is a first-step serum designed to enhance the absorption of subsequent skincare products. Marketed towards individuals with dry and dehydrated skin, particularly those experiencing skin changes due to pregnancy or winter weather, this serum opens the skin's moisture pathways, resulting in better overall skin hydration. The product contains peptides known for soothing and anti-aging properties while improving the skin's texture. The Peptide Collagen Lifting Glow Hydrogel Mask delivers an intense hydration and radiance boost in one use. # Visual style The ad has a UGC feel, with natural lighting. The creator films herself in her home, in front of a muted background, giving off the tone that the content is accessible to its viewers. # Hooks Spoken: Female 1: I really feel like I need to reset my dull winter skin. Text overlay: 00:00-00:14 Visual: 00:00–00:06: The shot shows a woman with fair skin, light eyebrows, brown eyes, pink lips, and dark hair in a low ponytail. She wears a brown sweater and gold hoop earrings. The camera is in selfie-style, and she stands in front of a light beige wall with a white door in the background. She touches her face and speaks. # Funnel stage Consideration # Pain points Skin becoming dull and dehydrated in winter, and especially during pregnancy: "I really feel like I need to reset my dull winter skin. I feel like my skin has been especially more dehydrated since being pregnant." # Value propositions - Easy two-step little routine - Completely resets your skin if you're feeling dry or dehydrated # Benefits - Resets dull winter skin - More hydrated skin - Better absorption of the rest of your products - Leaves glowing skin - Soothes skin - Anti-aging - Improves your skin's texture # Features - 6 Peptide Skin Booster: First step serum - 6 Peptide Skin Booster: Contains peptides that are great for soothing, anti-aging, and improving skin texture - Collagen Lifting Glow Hydrogel Mask # Call to action None used. # Point of view - Customer 100% – This is communicated via a creator speaking directly to the camera sharing their personal skincare experience. # Storyline - 00:00–00:06 The video begins with the creator stating that she needs to reset her dull, winter skin, especially as her skin is more dehydrated during her pregnancy. - 00:06–00:14 She explains that she wants products that actually work and likes 'game-changing' products in her skincare routine. - 00:14–00:18 She introduces the Cosrx The 6 Peptide Skin Booster serum, emphasizing that it's a first-step serum. - 00:18–00:36 She explains that it opens the skin's moisture pathways, allowing for better absorption of other products; she demonstrates how to apply it. - 00:39–00:52 The creator notes that it feels like water and is lightweight, sinking right into the skin; then, she applies a second layer of product to the skin. - 00:53–01:03 She notes that the serum contains peptides that are great for soothing, anti-aging, and improving skin texture. - 01:06–01:16 The creator has already applied the peptide booster and is moving onto the application of a collagen hydrogel mask from Cosrx. - 01:20–01:36 The video shows a demonstration of applying a jelly mask. - 01:37–01:45 She takes off the mask after a couple of hours, showing how glowing her skin is. - 01:46–01:52 She adds another layer of the peptide booster before finishing the nighttime skincare routine. - 01:52–02:07 She reiterates the ease of the routine and notes that she feels like it completely resets the skin, especially if it's feeling dry or dehydrated.

# Ad summary This ad promotes the COSRX brand skincare products. The ad is advertising a spring sale where items will be up to 48% off and it is available on Amazon. # Brand positioning COSRX is presented as a brand available on Amazon that creates a variety of beauty and skincare products. The brand leans into value-driven messaging, advertising a limited-time spring sale and an official bestseller eye mask. The brand also appears to follow category norms of the skincare space, with clinical-looking product packaging and a focus on individual skincare products with distinct purposes. COSRX is presented as an affordable and accessible option for skincare consumers. # Product The ad features a variety of COSRX skincare products. They include an Advanced Snail 96 Mucin Power Essence, a Two Peptide Cafeine Solution, an Airy-Light Clear Sunscreen SPF50, Vitamin E Vitalizing Serum, and a Hydrium Centella Cica Aqua Soothing Ampoule. The products include several different types of serums, toners, and eye masks. The products aim to rejuvenate and protect the skin with high quality formulas. # Visual style The ad has a clean, polished studio shot of the products against a colorful spring-themed background, making it visually appealing and aligned with platform norms. The typography is large and bold, enhancing scannability and stop power in the feed. The use of flatlay and distinct color blocks helps to organize the information clearly. # Hooks Headline: UP TO 48% OFF Big Spring Sale # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Deals: Up to 48% off - Popularity: #1 Best-Selling Eye Mask # Benefits - Special Prices - Best Sellers # Features - Up to 48% off # Call to action Get Best Sellers at Special Price > # Social proof - #1 Best-Selling Eye Mask in 2023 BFCM on Amazon # Point of view - Brand: The brand is visible in the form of the brand logo in the top left. - Brand: The brand is listing information about a sale with "UP TO 48% OFF Big Spring Sale [7 Days Only] March 25 - 31" - Brand: The brand is also featured on the products themselves. - External source: A yellow starburst shape states "amazon #Best Seller" to indicate the product's popularity on a third-party platform. - Customer: The user is prompted to "Get Best Sellers at Special Price >" on the black rectangular button at the bottom of the image. # Storyline - The ad opens by presenting the COSRX brand logo and the promotional angle: an up to 48% off spring sale. This grabs the viewer's attention with a seasonal deal. The perspective is that of the brand. - Next, the ad showcases a selection of COSRX skincare products against a bright, spring-themed backdrop. This highlights the specific products available in the sale, from the brand's perspective. - Finally, the ad draws attention to the eye mask as a bestseller on Amazon and includes a black rectangular button to shop the special prices. This provides further incentive for purchase through external validation. The perspective is that of the customer.

# Ad summary A woman is doing a close-up demo of COSRX sunscreen. She talks about how the sunscreen leaves her skin with a nice glow, not a white cast. She applies more to her face and continues to blend it in, saying that it has a nice scent. # Brand positioning The Cosrx brand is presented as a solution for consumers who dislike the typical sunscreen experience, particularly the undesirable white cast that many sunscreens leave behind. The brand positions itself as innovative, creating products that not only protect the skin but also enhance its natural radiance. It seems to target consumers who value both skincare and sun protection without compromising on aesthetic appeal. The brand seems to be functional and emotional with the product performing well and making the customer feel confident. # Product The Cosrx sunscreen is presented as a solution to the common issue of sunscreens leaving a white cast on the skin. It is designed for individuals who want sun protection without the undesirable side effect of a chalky residue. The sunscreen blends nicely into the skin, leaving a nice glow and no white cast, and smells good. The product is presented as a superior option to traditional sunscreens that leave behind a white cast, addressing a key purchase barrier for many consumers. # Visual style The ad has a polished commercial aesthetic. The editing style includes quick cuts and smooth transitions. The video is well-lit and the colors are vibrant. The pace is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Do you see that glow? Text overlay: 00:00–00:25 for the people who hate sunscreen (Caption) Visual: 00:00–00:02 The shot is a close-up of a woman's face as she looks directly into the camera. She has fair skin and brown hair and eyes. There are small drops of sunscreen on her forehead and cheeks. She is wearing a black shirt and a silver chain with a square pendant. # Funnel stage Consideration # Pain points Nobody wants a sunscreen that leaves behind a white cast. # Value propositions - A sunscreen that blends nicely into the skin, leaves a nice glow, and has no white cast addresses multiple value propositions for consumers seeking effective sun protection without the common drawbacks of chalkiness or unpleasant odors. # Benefits - Leaves the nicest glow # Features - Blends in so nicely - No white cast - Nice scent # Call to action This is your sign to wear sunscreen. # Social proof - "It looks so good" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a user of the product as she speaks directly to the camera to showcase how well the product works. # Storyline - 00:00–00:01 The creator showcases her face and asks the audience if they can see the glow. - 00:01–00:05 00:01–00:05 The creator acknowledges that nobody wants sunscreen that leaves behind a white cast and questions why it's still a problem. - 00:05–00:11 00:05–00:11 The creator introduces Cosrx sunscreen, demonstrating its application and blending it into the skin, highlighting how nicely it blends and the nice glow it leaves behind. - 00:11–00:14 00:11–00:14 The creator shows her face, highlighting that there is no white cast, and asks if the audience sees it. - 00:14–00:18 00:14–00:18 The creator continues to blend the sunscreen into her skin, pointing out that it has a very nice scent as well. - 00:18–00:22 00:18–00:22 The creator showcases her face and expresses how good the sunscreen looks on her skin. - 00:22–00:25 00:22–00:25 The creator tells the audience that this is their sign to wear sunscreen.

# Ad summary This ad for COSRX's The 6 Peptide Skin Booster Serum, available on Amazon, uses UGC-style footage to show the product being applied by various people. The ad highlights a special offer for the Amazon Big Spring Sale and encourages viewers to 'Shop Now'. # Brand positioning COSRX is presented as a modern and accessible skincare brand available on Amazon, partnering to give customers the best deals. The brand aligns with simplicity and effective skincare routines and pushes against complicated, expensive routines by presenting itself as 'The First Step of Better Skin' with affordable products readily available on Amazon. It positions itself as functional skincare, focusing on product efficacy and ease of use. # Product The ad showcases COSRX's The 6 Peptide Skin Booster Serum, designed as the first step to a skincare routine. The serum is implied to be quick and easy to use, suitable for anyone seeking better skin. The serum appears to provide a hydrated, glowing complexion and is presented as a simple product that is worth trying or buying, especially with the special discount. # Visual style The ad has a UGC aesthetic with simple edits. The production quality is clean and bright, with natural lighting, meant to capture attention quickly. The editing is quick cuts between people to maintain a good pace. The ad stays consistent in visual style throughout the ad. # Hooks Spoken: 00:14–00:15 solo en 10 minutos se ve fresca y luminosa Text overlay: available at COSRX x amazon / 30% OFF / AMAZON Big Spring Sale March 25 - 31 / The 6 Peptide Skin Booster Serum ✨ / SHOP NOW > / The First Step of Better Skin Visual: 00:13–00:14 A fair-skinned woman with blonde hair shows off her face to the camera. The shot is a close up of her face and shoulders. / 00:14–00:15 The same woman zooms into her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for better-looking skin and an accessible skincare routine that doesn't require excessive time or effort. # Value propositions - The First Step of Better Skin - START YOUR SKIN ROUTINE AT THE BEST PRICE - Lock in with skin booster🫧 # Benefits - Better skin - Glow # Features - 6 Peptide Skin Booster Serum # Call to action SHOP NOW > # Social proof - solo en 10 minutos se ve fresca y luminosa - Glow-approved✨ # Point of view - Customer 90% – Most of the video showcases product application and results from a customer's point of view. - Brand 10% – The end screen relays the product information. # Storyline - 00:00–00:01 The ad opens with a notification pop-up that reads 'Amazon. New deal just dropped.' - 00:00–00:01 This is to grab the user's attention and hint that there is a deal available on the featured product. - 00:00–00:01 The perspective of the customer who would be seeing the notification on their phone. - 00:00–00:01 The tone is exciting and attention-grabbing. - 00:01–00:02 00:01–00:02 A woman sprays the serum onto her hand from the pump bottle. This shows how the product is dispensed. - 00:01–00:02 This gives a demo of the product - 00:01–00:02 View from the customer showing her morning routine - 00:01–00:02 The tone is casual. - 00:02–00:03 00:02–00:03 She applies the serum to her face. This shows how the product is to be applied to the face. - 00:02–00:03 This shows the product in action and provides instructions for product use. - 00:02–00:03 View from the customer in their personal care routine. - 00:02–00:03 The tone is casual. - 00:03–00:06 00:03–00:06 A person is using a small spatula to apply the serum to their face. A man applies the product to his face. - 00:03–00:06 This shows different application methods. - 00:03–00:06 The perspective of the customer using the product. - 00:03–00:06 The tone is informative and demonstrative. - 00:06–00:09 00:06–00:09 A woman massages the product into her face. - 00:06–00:09 This shows how the product absorbs into the skin and what the finish looks like. - 00:06–00:09 View from the customer during personal care routine - 00:06–00:09 The tone is casual. - 00:09–00:13 00:09–00:13 A person smiles and massages the serum into their face. - 00:09–00:13 This reinforces the product’s benefits. - 00:09–00:13 The customer uses the product. - 00:09–00:13 The tone is happy and excited. - 00:13–00:15 00:13–00:15 A woman shows off her face. - 00:13–00:15 This shows the end result of the product. - 00:13–00:15 View from the customer, happy with the product. - 00:13–00:15 The tone is satisfied. - 00:15–00:19 00:15–00:19 An end screen with product bottles, text, and a shop now button. - 00:15–00:19 This is the call to action for the product. - 00:15–00:19 View from the brand. - 00:15–00:19 The tone is informative.

# Ad summary This ad showcases the Cosrx Peptide 132 hair care line by demonstrating how to use the hair bonding treatment, shampoo and hair oil serum. # Brand positioning Cosrx promotes a brand image centered around effective hair care solutions designed to repair and rejuvenate damaged hair. Positioning itself as a go-to solution for individuals struggling with extremely dry and damaged hair, the brand emphasizes the transformative potential of its products. With a functional approach, Cosrx focuses on repairing hair bonds, promising a noticeable before and after effect. # Product The Cosrx Peptide 132 line includes three products designed to repair extremely dry and damaged hair: the Ultra Perfect Hair Bonding Treatment, Ultra Perfect Hair Bonding Shampoo, and Ultra Perfect Hair Bonding Oil Serum. The Ultra Perfect Hair Bonding Treatment is a deep conditioning treatment used in the shower. The Ultra Perfect Hair Bonding Shampoo is applied to wet hair in the shower. Lastly, the Ultra Perfect Hair Bonding Oil Serum is applied after the treatment and shampoo. The ad suggests using the bonding treatment and serum together for optimal results, promising a noticeable before and after transformation. The products address the need for intensive hair repair, specifically targeting those with extremely dry and damaged hair. # Visual style The ad features a blend of polished commercial and UGC feels, creating a hybrid style that enhances its tone and relatability for the audience. The video is edited with smooth transitions and static shots. The cuts are timed to the music. # Hooks Spoken: 00:04–00:12: [Speaking Spanish] Sin miedo a equivocarme, I must tell you that this is one of the best hair treatments I have tried. Text overlay: 00:05–00:12: Without fear of being wrong / 00:05–00:12: Sin miedo a equivocarme / 00:07–00:12: hair treatments I have tried / 00:07–00:12: tratamientos que he probado para el cabello Visual: 00:04–00:05: Close-up shot of a white tube of "PATENTED PEPTIDE 132 Ultra Perfect Hair Bonding Treatment COSXR" against a blurry, light-colored tile background. The tube is wet with droplets, suggesting it's in a shower or humid environment. The hand holding the tube has long, pink and white manicured nails. / 00:06–00:07: Close-up shot of a white bottle of "PATENTED PEPTIDE 132 Ultra Perfect Hair Bonding Shampoo COSXR" against a blurry, light-colored tile background. The bottle is wet with droplets, suggesting it's in a shower or humid environment. The hand holding the bottle has long, pink and white manicured nails. / 00:07–00:08: Close-up shot of a white bottle of "PATENTED PEPTIDE 132 Ultra Perfect Hair Bonding Oil Serum COSXR" against a blurry, light-colored tile background. The bottle is wet with droplets, suggesting it's in a shower or humid environment. The hand holding the bottle has long, pink and white manicured nails. / 00:08–00:11: A very close-up shot of a clear liquid being poured from a bottle into a hand. The bottle is white with black labeling that reads "PATENTED PEPTIDE 132 Ultra Perfect Hair Bonding Shampoo COSXR". The background is blurry and out of focus. The hand pouring the liquid has long nails with a pink and white design. # Funnel stage Consideration # Pain points Extremely dry and damaged hair – "However, if you have hair extremely dry and damaged..." # Value propositions - If you have hair extremely dry and damaged, I suggest you apply some of the treatment together with unas gotas de serum y esto will mark a before and after # Benefits - Marks a before and after - One of the best hair treatments # Features - Ultra Perfect Hair Bonding Treatment - Ultra Perfect Hair Bonding Shampoo - Ultra Perfect Hair Bonding Oil Serum # Call to action Save this video because you will need it # Social proof - "I must tell you that this is one of the best hair treatments I have tried" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is shown from the POV of a customer who is also a content creator. # Storyline - 00:00–00:04 The ad opens by showcasing the presenter’s shiny and healthy-looking hair. - 00:04–00:05 The presenter then introduces the Cosrx Peptide 132 line, specifically the Ultra Perfect Hair Bonding Treatment. - 00:06–00:07 The presenter introduces the Cosrx Peptide 132 line, highlighting the Ultra Perfect Hair Bonding Shampoo. - 00:07–00:08 The presenter introduces the Cosrx Peptide 132 line, highlighting the Ultra Perfect Hair Bonding Oil Serum. - 00:08–00:11 The presenter dispenses the shampoo into her hand. - 00:11–00:15 The presenter transitions to a demonstration of how she applies the product to herself in the shower, massaging shampoo into her wet hair. - 00:15–00:17 The presenter shares instructions for using the bonding treatment. - 00:17–00:22 The presenter demonstrates using the treatment and serum together. - 00:23–00:26 The presenter dispenses the hair oil serum into her hand. - 00:25–00:27 The presenter reminds viewers to save the video. - 00:27–00:37 The ad closes by again showcasing the presenter’s shiny and healthy-looking hair.

# Ad summary This ad showcases a woman applying COSRX Vitamin E Vitalizing Sunscreen to her face. The ad emphasizes the sunscreen's lack of a white cast, making it suitable for darker skin tones. # Brand positioning COSRX is presented as a brand that delivers skincare solutions suitable for all skin tones. The brand addresses the common concern of sunscreens leaving a white cast, particularly on darker skin, thus positioning itself as inclusive and effective for a diverse customer base. The brand aims to occupy the space in the consumer's mind as a skincare provider that formulates its products with a deep understanding of diverse skincare needs. The focus on functional performance, seen through the 'no white cast' benefit, suggests that COSRX is a brand that prioritizes effective and practical solutions. # Product The ad features COSRX Vitamin E Vitalizing Sunscreen, a skincare product designed to protect the skin from sun damage without leaving a white cast. The sunscreen is portrayed as easily absorbed, leaving the skin with a natural finish. The primary USP highlighted is its suitability for all skin tones, addressing a common concern that sunscreens often leave a noticeable white residue, particularly on darker complexions. The product is applied by a woman as part of her skincare routine, showing its use in daily life. The ad emphasizes that this product is worth trying because it eliminates the problem of white cast, making it an appealing option for those seeking effective sun protection that does not compromise their natural skin tone. # Visual style The ad features a polished, natural aesthetic with soft lighting and a simple background. The editing style consists of static shots, which gives the ad a clean and focused look. The production quality leans towards a UGC feel, which adds a layer of authenticity. The pacing is moderate, maintaining a consistent rhythm. The visuals emphasize the product demonstration. # Hooks Text overlay: 00:00–00:17: Finally... no white cast. ✨ Visual: 00:00–00:02: A close-up shot features a young Black woman wearing a white robe and a black hair wrap, set against a plain white wall with a door slightly visible in the background. She looks directly at the camera as she applies white sunscreen to her face from a small white tube. The lighting is soft and natural, highlighting the smooth texture of her skin. The camera is stationary. # Funnel stage Consideration # Pain points The central frustration addressed is the common issue of sunscreens leaving a white cast on the skin, particularly noticeable on darker skin tones. The ad's title states, “Finally... no white cast ✨.” # Value propositions - Suitable for all skin tones, thanks to the ‘no white cast’ formulation - Sunscreen application for daily skincare - Easy absorption leaves skin moisturized and ready. # Benefits - No white cast # Features - Vitamin E - Vitalizing # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:14 00:00–00:14: A woman applies dabs of white sunscreen to her face and then massages it in thoroughly. Her skin looks smooth and moisturized as she rubs in the product completely, showing no white cast. This conveys that the product absorbs fully into the skin, avoiding any unwanted residue. The audience experiences the scene from the customer's point of view, who is demonstrating the product's ease of use and effective absorption. The tone is informative and focuses on demonstrating the product's key benefit. - 00:14–00:17 00:14–00:17: The woman holds up the COSRX sunscreen tube to the camera, displaying the product after showcasing its application and absorption. This shot serves to identify the product being used and reinforce the brand. The perspective is from the user, displaying the sunscreen in the context of their skincare routine, lending the moment a tone of authenticity and reliability.